Information processing method, device and electronic equipment

Abstract

An embodiment of the present invention provides an information processing method, device and electronic device, wherein the method includes: obtaining source information of a first user; integrating the source information into at least two display forms; compared with the prior art that can only integrate into one display form and thus can only display information to one type of user, the embodiment of the present invention integrates the source information into at least two display forms, thereby being able to display information to multiple types of netizens or consumers.

Description

Technical Field

[0001] The present invention relates to the field of data processing technology, and in particular to an information processing method, device and electronic equipment. Background Art

[0002] The rapid development of Internet technology and information has made it very convenient for people to quickly obtain information, publish information, communicate, etc. through various platforms without leaving home.

[0003] Usually, many platforms will provide some information display areas on the platform website pages; individuals / enterprises / organizations can purchase the right to use these information display areas. When the platform user enters a search term and searches, if the user's search term matches the keyword of the information display area, the information required to be displayed in the information display area, such as product information, brand information, etc., can be displayed to achieve the effect of promoting products or brands. Summary of the invention

[0004] An embodiment of the present invention provides an information processing method for displaying information to various types of users.

[0005] Correspondingly, an embodiment of the present invention further provides an information processing device and an electronic device to ensure the implementation and application of the above method.

[0006] In order to solve the above problem, an embodiment of the present invention discloses an information processing method, which specifically includes: obtaining source information of a first user; and integrating the source information into at least two display forms.

[0007] Optionally, the source information is integrated into at least two display forms in at least two of the following ways: integrating the source information into a first display form, the first display form is adapted to a search scenario; integrating the source information into a second display form, the second display form is adapted to an information flow scenario; integrating the source information into a third display form, the third display form is adapted to a chat scenario.

[0008] Optionally, integrating the source information into a first display form includes: integrating first preset information for display based on the source information and preset keywords corresponding to the first preset information; when a search term searched by a second user matches the preset keyword, sending the first preset information to the client, and the client displaying the first preset information on a search result page corresponding to the search term.

[0009] Optionally, the first preset information for display integrated based on the source information includes: determining the target industry based on the source information, and obtaining the search behavior information of the second user in the entire network for the target industry; determining the historical search terms and the search intentions corresponding to the historical search terms of the second user in the entire network for the target industry based on the search behavior information; and generating the first preset information for display based on the historical search terms and the search intention information corresponding to the historical search terms on the basis of the source information.

[0010] Optionally, integrating preset keywords corresponding to the first preset information based on the source information includes: determining preset keywords corresponding to the first preset information based on the source information and historical search terms of second users across the entire network for the target industry.

[0011] Optionally, determining the preset keywords corresponding to the first preset information based on the source information and the historical search terms of the second user on the entire network for the target industry includes: selecting primary keywords based on a pre-sorted account structure, source information and historical search terms; testing the first conversion information corresponding to each primary keyword within a first preset time period; determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and a first preset condition.

[0012] Optionally, the determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords whose first conversion information does not satisfy the first preset condition; performing conversion optimization based on the primary keywords whose first conversion information does not satisfy the first preset condition; and after the conversion optimization, testing the second conversion information corresponding to the primary keywords whose first conversion information does not satisfy the first preset condition within a second preset time period; and determining the primary keywords whose second conversion information satisfies the first preset condition as the preset keywords corresponding to the first preset information.

[0013] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region; determining the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region.

[0014] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period; determining the preset keywords corresponding to the first preset information in each preset time period based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period.

[0015] Optionally, when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term, including: when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term in a mixed text and image style.

[0016] Optionally, the preset keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0017] Optionally, the keywords include: brand words, and when the search word searched by the second user matches the keyword, when the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search word searched by the second user matches the brand word, the first preset information is sent to the client, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0018] Optionally, the keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search results page corresponding to the search words, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information on the right side of the search results page.

[0019] Optionally, integrating the source information into a second display form includes: integrating corresponding second preset information based on the source information; while the second user is browsing information, sending the second preset information to the client, and the client displays the second preset information matching the second user.

[0020] Optionally, integrating the corresponding second preset information based on the source information includes: determining the target industry based on the source information, and obtaining the information flow consumption behavior information of the second users in the entire network for the target industry; dividing the second users in the entire network into multiple types based on the information flow consumption behavior information of the second users in the entire network for the target industry; and generating corresponding second preset information for each type of user based on the source information.

[0021] Optionally, integrating the source information into a third display form includes: integrating preset keywords based on the source data; when the preset keywords match the input information entered by the second user in the input method, sending the preset keywords to the input method, and displaying a text link of the preset keywords in the input method.

[0022] The embodiment of the present invention further discloses an information processing device, which specifically includes: a source information acquisition module, used to acquire source information of a first user; and an integration module, used to integrate the source information into at least two display forms.

[0023] Optionally, the integration module includes: a first form integration submodule, used to integrate the source information into a first display form, the first display form is adapted to the search scenario; a second form integration submodule, used to integrate the source information into a second display form, the second display form is adapted to the information flow scenario; a third form integration submodule, used to integrate the source information into a third display form, the third display form is adapted to the chat scenario.

[0024] Optionally, the first form integration submodule includes: a first information integration unit, used to integrate the first preset information for display and the preset keyword corresponding to the first preset information based on the source information; a first sending unit, used to send the first preset information to the client when the search term searched by the second user matches the preset keyword, and the client displays the first preset information on the search result page corresponding to the search term.

[0025] Optionally, the first information integration unit is used to determine the target industry based on the source information, and to obtain the search behavior information of the second user in the entire network for the target industry; based on the search behavior information, determine the historical search terms and search intentions corresponding to the historical search terms of the second user in the entire network for the target industry; based on the source information, generate the first preset information for display based on the historical search terms and the search intention information corresponding to the historical search terms.

[0026] Optionally, the first information integration unit is used to determine a preset keyword corresponding to the first preset information based on the source information and a historical search term of a second user on the entire network for the target industry.

[0027] Optionally, the first information integration unit is used to select primary keywords based on a pre-sorted account structure, source information and historical search terms; test the first conversion information corresponding to each primary keyword within a first preset time period; and determine the preset keyword corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and a first preset condition.

[0028] Optionally, the first information integration unit is used to determine the primary keywords of the first conversion information that do not meet the first preset condition; perform conversion optimization based on the primary keywords of the first conversion information that do not meet the first preset condition; and after the conversion optimization, test the second conversion information corresponding to the primary keywords of the first conversion information that do not meet the first preset condition within a second preset time period; and determine the primary keywords of the second conversion information that meet the first preset condition as the preset keywords corresponding to the first preset information.

[0029] Optionally, the first information integration unit is used to determine the primary keywords of the first conversion information that meet the first preset condition; determine the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset region; and determine the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset region.

[0030] Optionally, the first information integration unit is used to determine the primary keywords of the first conversion information that meet the first preset condition; determine the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset time period; determine the preset keywords corresponding to the first preset information in each preset time period based on the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset time period.

[0031] Optionally, the first sending unit is used to send the first preset information to the client when the search term searched by the second user matches the preset keyword, and the client displays the first preset information on the search result page corresponding to the search term in a mixed text and image format.

[0032] Optionally, the preset keywords include: general words and / or industry words, and the first sending unit is used to send the first preset information to the client when the search term searched by the second user matches the general words and / or industry words, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search term.

[0033] Optionally, the keywords include: brand words, and the first sending unit is used to send the first preset information to the client when the search word searched by the second user matches the brand word, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0034] Optionally, the keywords include: general words and / or industry words, and the first sending unit is used to send the first preset information to the client when the search words searched by the second user match the general words and / or industry words, and the client displays the first preset information on the right side of the search results page.

[0035] Optionally, the second form integration submodule includes: a second information integration unit, used to integrate corresponding second preset information based on the source information; a second sending unit, used to send the second preset information to the client while the second user is browsing the information, and the client displays the second preset information matching the second user.

[0036] Optionally, the second information integration unit is used to determine the target industry based on the source information, and to obtain the information flow consumption behavior information of the second users in the entire network for the target industry; based on the information flow consumption behavior information of the second users in the entire network for the target industry, to divide the second users in the entire network into multiple types; based on the source information, to generate corresponding second preset information for each type of user.

[0037] Optionally, the third form integration submodule includes: a third information integration unit, used to integrate preset keywords based on the source data; a third sending unit, used to send the preset keywords to the input method when the preset keywords match the input information entered by the second user in the input method, and display the text link of the preset keywords in the input method.

[0038] An embodiment of the present invention also discloses an information processing method, comprising: obtaining user association information of a second user during information consumption by the second user; obtaining a target display form, and determining corresponding target information based on the user association information and the target display form, wherein the target information includes information obtained by integrating the source information of the first user into the target display form; and displaying the target information.

[0039] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a search scenario, determining the target display form to be a first display form, the first display form being adapted to the search scenario; the user-related information includes: a search term, the information obtained by integrating the source information of the first user into the target display form includes first preset information, the first preset information has corresponding preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the search term with the preset keyword corresponding to the first preset information of each first user, and determining the first preset information in which the preset keyword matches the search term; determining the first preset information in which the preset keyword matches the search term as the target information; and displaying the target information includes: displaying the target information on a search result page corresponding to the search term.

[0040] Optionally, the user association information also includes regional information, the preset keyword corresponds to a preset region, and the matching of the search term with the preset keyword corresponding to the first preset information of each first user to determine the first preset information that matches the preset keyword with the search term includes: selecting a preset keyword that matches the preset region with the regional information from the preset keywords corresponding to the first preset information of each first user; matching the search term with the selected preset keyword to determine the first preset information that matches the preset keyword with the search term.

[0041] Optionally, the user association information also includes time information, the preset keyword corresponds to a preset time period, and the searching term is matched with the preset keyword corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the searching term, including: selecting the preset keyword matching the preset time period with the time information from the preset keywords corresponding to the first preset information of each first user; and matching the searching term with the selected preset keyword to determine the first preset information matching the preset keyword with the searching term.

[0042] Optionally, displaying the target information on the search result page corresponding to the search term includes: displaying the target information on the search result page corresponding to the search term in a mixed text and image format.

[0043] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0044] Optionally, the preset keywords include: brand words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keyword matching the search word is a brand word, then displaying the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0045] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed on the right side of the search result page corresponding to the search word.

[0046] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is an information flow scenario, determining the target display form to be a second display form, wherein the second display form is adapted to the information flow scenario; the user association information includes information flow consumption behavior information, and the information obtained by integrating the source information of the first user into the target display form includes: second preset information, wherein the second preset information corresponds to the user type; determining the corresponding target information based on the user association information and the target display form includes: determining the target type of the second user through analysis based on the information flow consumption behavior information; and determining the second preset information matching the target type as the target information.

[0047] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a chat scenario, determining the target display form to be a third display form, and the third display form is adapted to the chat scenario; the user-related information includes: input information, the information obtained by integrating the source information of the first user into the target display form includes preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the input information with the preset keywords of each first user, and determining the target preset keywords that match the input information; determining the target preset keywords as target information; and displaying the target information includes: obtaining a text link corresponding to the target preset keyword, and displaying the text link in the input method keyboard.

[0048] Optionally, the preset keyword has a corresponding details page, and obtaining the text link corresponding to the target preset keyword includes: when there are multiple target preset keywords, for one target preset keyword: obtaining user information of a first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; determining the score of the target preset keyword based on the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the details page corresponding to the target preset keyword.

[0049] Optionally, there is a corresponding detail page for the target information, and the method further includes: receiving a trigger operation for the target information; and displaying the detail page corresponding to the target information.

[0050] An embodiment of the present invention also discloses an information processing device, including: an associated information acquisition module, used to obtain user associated information of a second user during the second user's information consumption process; an information determination module, used to obtain a target display form, and determine corresponding target information based on the user associated information and the target display form, wherein the target information includes information obtained by integrating the source information of the first user into the target display form; an information display module, used to display the target information.

[0051] Optionally, the user-associated information includes: search terms, the information obtained by integrating the source information of the first user into a target display form includes first preset information, and the first preset information has corresponding preset keywords; the information determination module includes: a first form acquisition submodule, used to obtain the current information consumption scenario; if the current information consumption scenario is a search scenario, the target display form is determined to be the first display form, and the first display form is adapted to the search scenario; a first target information acquisition submodule, used to match the search term with the preset keyword corresponding to the first preset information of each first user, and determine the first preset information that matches the preset keyword with the search term; the first preset information that matches the preset keyword with the search term is determined as the target information; the information display module includes: a first target information display submodule, used to display the target information on the search result page corresponding to the search term.

[0052] Optionally, the user association information also includes regional information, the preset keyword corresponds to the preset region, and the first target information acquisition submodule is used to select the preset keyword whose preset region matches the regional information from the preset keywords corresponding to the first preset information of each first user; match the search term with the selected preset keyword, and determine the first preset information that matches the preset keyword with the search term.

[0053] Optionally, the user association information also includes time information, the preset keyword corresponds to a preset time period, and the first target information acquisition submodule is used to select the preset keyword whose preset time period matches the time information from the preset keywords corresponding to the first preset information of each first user; match the search term with the selected preset keyword, and determine the first preset information that matches the preset keyword with the search term.

[0054] Optionally, the first target information display submodule is used to display the target information on the search result page corresponding to the search term in a mixed text and image format.

[0055] Optionally, the preset keywords include: general words and / or industry words, and the first target information display submodule is used to display the target information in the display area of ​​the first search result item on the search result page corresponding to the search word if the preset keywords matching the search word are general words and / or industry words.

[0056] Optionally, the preset keywords include: brand words, and the first target information display sub-module is used to display the target information in the display area of ​​the first search result item on the search result page corresponding to the search word if the preset keyword matching the search word is a brand word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0057] Optionally, the preset keywords include: general words and / or industry words, and the first target information display submodule is used to display the target information on the right side of the search result page corresponding to the search word if the preset keywords matching the search word are general words and / or industry words.

[0058] Optionally, the user-associated information includes information flow consumption behavior information, and the information obtained by integrating the source information of the first user into a target display form includes: second preset information, and the second preset information corresponds to the user type; the information determination module includes: a second form acquisition submodule, used to obtain the current information consumption scene; if the current information consumption scene is an information flow scene, the target display form is determined to be the second display form, and the second display form is adapted to the information flow scene; a second target information acquisition submodule, used to analyze based on the information flow consumption behavior information to determine the target type of the second user; and determine the second preset information that matches the target type as the target information.

[0059] Optionally, the user-associated information includes: input information, the information obtained by integrating the source information of the first user into a target display form includes preset keywords; the information determination module includes: a third form acquisition submodule, used to obtain the current information consumption scenario; if the current information consumption scenario is a chat scenario, the target display form is determined to be the third display form, and the third display form is adapted to the chat scenario; a third target information acquisition submodule, used to match the input information with the preset keywords of each first user, and determine the target preset keywords that match the input information; determine the target preset keywords as target information; the information display module includes: a second target information display submodule, used to obtain a text link corresponding to the target preset keyword, and display the text link in the input method keyboard. Optionally, the preset keyword has a corresponding details page; the second target information display submodule is used for, when the target preset keyword includes multiple, for one target preset keyword: obtaining user information of a first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; determining the score of the target preset keyword based on the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the details page corresponding to the target preset keyword.

[0060] Optionally, there is a corresponding detail page for the target information, and the device further includes: a page display module, configured to receive a trigger operation for the target information; and display the detail page corresponding to the target information.

[0061] An embodiment of the present invention further discloses a readable storage medium. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the information processing method as described in any one of the embodiments of the present invention.

[0062] An embodiment of the present invention also discloses an electronic device, comprising a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, wherein the one or more programs include instructions for performing the following operations: obtaining source information of a first user; and integrating the source information into at least two display forms.

[0063] Optionally, the source information is integrated into at least two display forms in at least two of the following ways: integrating the source information into a first display form, the first display form is adapted to a search scenario; integrating the source information into a second display form, the second display form is adapted to an information flow scenario; integrating the source information into a third display form, the third display form is adapted to a chat scenario.

[0064] Optionally, integrating the source information into a first display form includes: integrating first preset information for display based on the source information and preset keywords corresponding to the first preset information; when a search term searched by a second user matches the preset keyword, sending the first preset information to the client, and the client displaying the first preset information on a search result page corresponding to the search term.

[0065] Optionally, the first preset information for display integrated based on the source information includes: determining the target industry based on the source information, and obtaining the search behavior information of the second user in the entire network for the target industry; determining the historical search terms and the search intentions corresponding to the historical search terms of the second user in the entire network for the target industry based on the search behavior information; and generating the first preset information for display based on the historical search terms and the search intention information corresponding to the historical search terms on the basis of the source information.

[0066] Optionally, integrating preset keywords corresponding to the first preset information based on the source information includes: determining preset keywords corresponding to the first preset information based on the source information and historical search terms of second users across the entire network for the target industry.

[0067] Optionally, determining the preset keywords corresponding to the first preset information based on the source information and the historical search terms of the second user on the entire network for the target industry includes: selecting primary keywords based on a pre-sorted account structure, source information and historical search terms; testing the first conversion information corresponding to each primary keyword within a first preset time period; determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and a first preset condition.

[0068] Optionally, the determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords whose first conversion information does not satisfy the first preset condition; performing conversion optimization based on the primary keywords whose first conversion information does not satisfy the first preset condition; and after the conversion optimization, testing the second conversion information corresponding to the primary keywords whose first conversion information does not satisfy the first preset condition within a second preset time period; and determining the primary keywords whose second conversion information satisfies the first preset condition as the preset keywords corresponding to the first preset information.

[0069] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region; determining the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region.

[0070] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period; determining the preset keywords corresponding to the first preset information in each preset time period based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period.

[0071] Optionally, when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term, including: when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term in a mixed text and image style.

[0072] Optionally, the preset keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0073] Optionally, the keywords include: brand words, and when the search word searched by the second user matches the keyword, when the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search word searched by the second user matches the brand word, the first preset information is sent to the client, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0074] Optionally, the keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search results page corresponding to the search words, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information on the right side of the search results page.

[0075] Optionally, integrating the source information into a second display form includes: integrating corresponding second preset information based on the source information; while the second user is browsing information, sending the second preset information to the client, and the client displays the second preset information matching the second user.

[0076] Optionally, integrating the corresponding second preset information based on the source information includes: determining the target industry based on the source information, and obtaining the information flow consumption behavior information of the second users in the entire network for the target industry; dividing the second users in the entire network into multiple types based on the information flow consumption behavior information of the second users in the entire network for the target industry; and generating corresponding second preset information for each type of user based on the source information.

[0077] Optionally, integrating the source information into a third display form includes: integrating preset keywords based on the source data; when the preset keywords match the input information entered by the second user in the input method, sending the preset keywords to the input method, and displaying a text link of the preset keywords in the input method.

[0078] An embodiment of the present invention also discloses an electronic device, comprising a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, wherein the one or more programs include instructions for performing the following operations: during the second user's information consumption process, obtaining user association information of the second user; obtaining a target display form, and determining corresponding target information based on the user association information and the target display form, wherein the target information includes information obtained by integrating the first user's source information into the target display form; and displaying the target information.

[0079] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a search scenario, determining the target display form to be a first display form, the first display form being adapted to the search scenario; the user-related information includes: a search term, the information obtained by integrating the source information of the first user into the target display form includes first preset information, the first preset information has corresponding preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the search term with the preset keyword corresponding to the first preset information of each first user, and determining the first preset information in which the preset keyword matches the search term; determining the first preset information in which the preset keyword matches the search term as the target information; and displaying the target information includes: displaying the target information on a search result page corresponding to the search term.

[0080] Optionally, the user association information also includes regional information, the preset keyword corresponds to a preset region, and the matching of the search term with the preset keyword corresponding to the first preset information of each first user to determine the first preset information that matches the preset keyword with the search term includes: selecting a preset keyword that matches the preset region with the regional information from the preset keywords corresponding to the first preset information of each first user; matching the search term with the selected preset keyword to determine the first preset information that matches the preset keyword with the search term.

[0081] Optionally, the user association information also includes time information, the preset keyword corresponds to a preset time period, and the searching term is matched with the preset keyword corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the searching term, including: selecting the preset keyword matching the preset time period with the time information from the preset keywords corresponding to the first preset information of each first user; and matching the searching term with the selected preset keyword to determine the first preset information matching the preset keyword with the searching term.

[0082] Optionally, displaying the target information on the search result page corresponding to the search term includes: displaying the target information on the search result page corresponding to the search term in a mixed text and image format.

[0083] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0084] Optionally, the preset keywords include: brand words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keyword matching the search word is a brand word, then displaying the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0085] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed on the right side of the search result page corresponding to the search word.

[0086] Optionally, the acquiring of the target display form includes: acquiring the current information consumption scenario; if the current information consumption scenario is an information flow scenario, determining the target display form to be a second display form, the second display form being adapted to the information flow scenario; the user association information includes information flow consumption behavior information, and the information obtained by integrating the source information of the first user into the target display form includes: second preset information, the second preset information corresponding to the user type. The determining of the corresponding target information based on the user association information and the target display form includes: determining the target type of the second user by analyzing based on the information flow consumption behavior information; and determining the second preset information matching the target type as the target information.

[0087] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a chat scenario, determining the target display form to be a third display form, and the third display form is adapted to the chat scenario; the user-related information includes: input information, the information obtained by integrating the source information of the first user into the target display form includes preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the input information with the preset keywords of each first user, and determining the target preset keywords that match the input information; determining the target preset keywords as target information; and displaying the target information includes: obtaining a text link corresponding to the target preset keyword, and displaying the text link in the input method keyboard.

[0088] Optionally, the preset keyword has a corresponding details page, and obtaining the text link corresponding to the target preset keyword includes: when there are multiple target preset keywords, for one target preset keyword: obtaining user information of a first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; determining the score of the target preset keyword based on the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the details page corresponding to the target preset keyword.

[0089] Optionally, the target information has a corresponding details page, and further includes instructions for performing the following operations: receiving a trigger operation for the target information; and displaying a details page corresponding to the target information.

[0090] The embodiments of the present invention include the following advantages:

[0091] In an embodiment of the present invention, source information of a first user may be obtained, and then the source information may be integrated into at least two display forms. Compared with the prior art which can only integrate into one display form and thus can only display information to one type of user, the embodiment of the present invention can display information to multiple types of netizens or consumers by integrating the source information into at least two display forms. BRIEF DESCRIPTION OF THE DRAWINGS

[0092] Figure 1 is a flowchart of steps of an information processing method embodiment of the present invention;

[0093] Figure 2 is a flowchart of another information processing method embodiment of the present invention;

[0094] Figure 3It is one of the step flow charts of an optional embodiment of an information processing method of the present invention;

[0095] Figure 4 is one of the step flow charts of another optional embodiment of the information processing method of the present invention;

[0096] Figure 5 This is a second step flow chart of an optional embodiment of an information processing method of the present invention;

[0097] Figure 6 This is a second step flow chart of another optional embodiment of the information processing method of the present invention;

[0098] Figure 7 This is a step flow chart of an optional embodiment of an information processing method of the present invention;

[0099] Figure 8 This is a flowchart of another optional embodiment of the information processing method of the present invention;

[0100] Fig. 9 is a structural block diagram of an information processing device embodiment of the present invention;

[0101] Fig.10 is a structural block diagram of an optional embodiment of an information processing device of the present invention;

[0102] Fig.11 is a structural block diagram of another information processing device embodiment of the present invention;

[0103] Fig.12 is a structural block diagram of another optional embodiment of an information processing device of the present invention;

[0104] Fig.13 A structural block diagram of an electronic device for information processing according to an exemplary embodiment;

[0105] Fig.14 It is a schematic structural diagram of an electronic device for information processing according to another exemplary embodiment of the present invention. DETAILED DESCRIPTION

[0106] In order to make the above-mentioned objects, features and advantages of the present invention more obvious and easy to understand, the present invention is further described in detail below with reference to the accompanying drawings and specific embodiments.

[0107] In the prior art, the information of users that need to be displayed can only be integrated into one form, resulting in that the information can only be displayed to one type of users.

[0108] The embodiment of the present invention provides an information processing method, which can integrate the information provided by a first user into at least two display forms, and can display information to various types of netizens or consumers.

[0109] The first user may be a user who needs to display information, such as an enterprise, institution, merchant, etc., which is not limited in the embodiment of the present invention.

[0110] Reference Figure 1 , shows a flowchart of an information processing method embodiment of the present invention, which may specifically include the following steps:

[0111] Step 102: Obtain source information of the first user.

[0112] Step 104: Integrate the source information into at least two display forms.

[0113] In an embodiment of the present invention, at least two display forms can be provided to the first user, wherein one display form can be adapted to an information consumption scenario; the information consumption scenario can include multiple scenarios such as search scenarios, information flow scenarios, and input scenarios, etc., which are not limited in this embodiment of the present invention.

[0114] When the first user needs to display information, the source information can be submitted to the electronic device used to execute the information processing method of the embodiment of the present invention. The source information may include all information related to information display, such as user information such as user name, address, contact information, bid amount, etc., industry-related information such as industry names such as trademarks, patents, etc., display demand information, etc.; the embodiment of the present invention does not limit this. Then, the electronic device can obtain the source information of the first user, and then integrate the source information into at least two display forms of information, that is, respectively integrated into information adapted to at least two scenarios.

[0115] In summary, in the embodiment of the present invention, the source information of the first user can be obtained, and then the source information can be integrated into at least two display forms; compared with the prior art that can only be integrated into one display form and thus can only display information to one type of user, the embodiment of the present invention can display information to multiple types of netizens or consumers by integrating the source information into at least two display forms.

[0116] On the basis of the above embodiment, during the process of the second user consuming information, information corresponding to a display format matching the second user may be displayed to the second user.

[0117] The second user may refer to a user who consumes information, such as a user who searches, a user who browses information, a user who inputs information using an input method, etc., and the embodiment of the present invention does not limit this.

[0118] Reference Figure 2 , shows a flowchart of another information processing method embodiment of the present invention, which may specifically include the following steps:

[0119] Step 202: During the second user information consumption process, obtain the user association information of the second user.

[0120] Step 204: Acquire a target display format, and determine corresponding target information according to the user association information and the target display format, wherein the target information includes information obtained by integrating the source information of the first user into the target display format.

[0121] Step 206: Display the target information.

[0122] In the embodiment of the present invention, during the process of the second user consuming information, the user association information of the second user may be obtained. The second user obtains different user association information when consuming information in different information consumption scenarios; for example, in a search scenario, the obtained user association information may include search terms; in an information flow scenario, the obtained user association information may include user feature information; in a chat scenario, the obtained user association information may include input information; and so on.

[0123] In the embodiment of the present invention, since the source information of the first user is pre-integrated into at least two display forms, during the process of the second user consuming information, a target display form matching the second user can be selected from the at least two display forms integrated into the source information of the first user.

[0124] Then, according to the user association information and the target display form, target information for display to the second user is selected and displayed from the information obtained by pre-integrating the source information of the first user into the target display form. The target information may refer to information for display to the second user.

[0125] In summary, in the embodiment of the present invention, during the process of information consumption by the second user, the user-related information and the target display form of the second user can be obtained, and then the corresponding target information can be determined and displayed based on the user-related information and the target display form; thereby realizing the display of information corresponding to the display form that matches the first user from the information obtained by integrating the source information of the first user into the target display form.

[0126] In an optional embodiment of the present invention, the display form may include: a first display form, a second display form and a third display form. Among them, the first display form may refer to a display form adapted to a search scenario, the second display form may refer to a display form adapted to an information flow scenario, and the third display form may refer to a display form adapted to a chat scenario. Of course, the display form may also include a display form adapted to other scenarios, which may be set according to actual needs, and the embodiment of the present invention does not limit this.

[0127] In the embodiment of the present invention, the source information can be integrated into at least two display forms in at least two ways:

[0128] Integrate the source information into a first presentation format, where the first presentation format is adapted to a search scenario;

[0129] Integrate the source information into a second presentation format, where the second presentation format is adapted to the information flow scenario;

[0130] The source information is integrated into a third presentation form, and the third presentation form is adapted to the chat scenario.

[0131] Optionally, in the embodiment of the present invention, the source information can be integrated into at least two display forms for different terminal devices. The terminal device may include a PC (Personal Computer), a mobile terminal, and a wearable device such as a VR (Virtual Reality) device, etc.; the embodiment of the present invention does not limit this.

[0132] The following description will be made by taking the integration of source information into the first display format as an example.

[0133] Reference Figure 3 , showing one of the step flow charts of an optional embodiment of an information processing method of the present invention.

[0134] Step 302: Obtain source information of the first user.

[0135] The source information may include information in various forms, such as text, pictures, videos, audios, etc., which are not limited in the present embodiment. The text may include user information such as user name, address, contact information, bid amount, etc., industry-related information such as industry names such as trademarks, patents, etc., and display demand information, etc., which are not limited in the present embodiment.

[0136] Then, the source information of the first user may be integrated into a first display format, as in steps 304 to 306:

[0137] Step 304: Integrate the first preset information for display and the preset keywords corresponding to the first preset information according to the source information.

[0138] Step 306: When the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term.

[0139] In one embodiment of the present invention, steps 302 to 306 may be executed by a server.

[0140] In an embodiment of the present invention, first preset information for display in a first display form can be integrated based on source information, and preset keywords corresponding to the first preset information can be integrated based on the source information; and then during a second user search, when the search term searched by the second user matches the preset keyword, the first preset information can be sent to the client, and the client displays the first preset information on the search result page corresponding to the search term.

[0141] The first preset information may be information displayed to the second user in a first display format. When the second user clicks on the first preset information, the user may be redirected to a detail page corresponding to the first preset information; the detail page may be an official website page, a product flagship store page, a product download page, etc. of the first user.

[0142] In an embodiment of the present invention, the target industry can be determined based on the source information; then, based on the target industry and the search behavior information of the second user on the entire network for the target industry, the first preset information for display can be generated on the basis of the source information. In one example, the first preset information for display based on the source information includes the following sub-steps S3042 to S3046:

[0143] Sub-step S3042: determining a target industry based on the source information, and obtaining search behavior information of second users on the entire network for the target industry.

[0144] Sub-step S3044: determining the historical search terms of the second user on the entire network for the target industry and the search intentions corresponding to the historical search terms based on the search behavior information.

[0145] Sub-step S3046: Based on the source information, generate first preset information for display according to the historical search terms and the search intention information corresponding to the historical search terms.

[0146] In the embodiment of the present invention, the target industry can be determined based on one or more of the text, picture, video, and audio in the source information. The target industry shown can be any industry, and the embodiment of the present invention does not limit this.

[0147] Then, the search behavior information of the second user on the entire network for the target industry in the search scenario can be obtained; wherein, the search behavior information may include multiple information, such as historical search terms, search result items clicked in the search result page corresponding to the historical search terms, and operations performed on the web page corresponding to the search result items, such as copying, downloading, etc. Then, the historical search terms can be obtained from the search behavior information of the second user on the entire network; and for each historical search term, the search intent of the second user when searching for the historical search term can be determined based on the search behavior information, such as the search result items clicked in the search result page corresponding to the historical search term, and the operations performed on the web page corresponding to the search result item. The search intent corresponding to the historical search term may include the content that the second user wants to search for when searching for the historical search term.

[0148] Then, based on the source information, first preset information for display in the display area is generated according to the historical search terms and the search intent information corresponding to the historical search terms; and then first preset information that can better meet the search needs of the second user is generated; and in the subsequent second user search process, after the matching first preset information is displayed, it can better attract the user's attention.

[0149] On the basis of the above sub-steps S3042 to S3044, the integration of the preset keywords corresponding to the first preset information according to the source information includes: determining the preset keywords corresponding to the first preset information according to the source information and the historical search terms of the second user in the entire network for the target industry. The preset keywords can be used to match the search terms of the second user during the second user's search process; the preset keywords corresponding to the first preset information may include multiple or one, and the embodiment of the present invention does not limit this.

[0150] In an embodiment of the present invention, in a search scenario, in order to increase the number of times the first preset information is displayed, high-quality search terms can be selected as preset keywords based on the source information and the historical search terms of the second user on the entire network for the target industry. In one example, primary keywords can be selected first, and then high-quality terms can be selected from the primary keywords as preset keywords. Among them, the high-quality keywords can refer to keywords that meet the first preset condition, and the first preset condition can include: a word with a conversion cost lower than a first preset threshold and a conversion rate higher than a second preset threshold. The conversion rate can refer to the number of conversion operations performed in the details page after the second user clicks the first preset information to enter the corresponding details page and the number of times the second user clicks the first preset information to enter the corresponding details page. The conversion operation can include multiple types such as downloading, registering, recharging, purchasing, sharing, etc. The conversion cost can refer to the amount that the first user needs to pay when the second user clicks the first preset information to enter the corresponding details page. Both the first preset threshold and the second preset threshold can be set as required, and the embodiment of the present invention does not limit this.

[0151] Wherein, determining the preset keyword corresponding to the first preset information based on the source information and the historical search terms of the second user on the entire network for the target industry may include the following sub-steps S22 to S26:

[0152] Sub-step S22: selecting primary keywords based on the pre-sorted account structure, source information and historical search terms.

[0153] Sub-step S24: testing the first conversion information corresponding to each primary keyword within the first preset time period.

[0154] Sub-step S26: determining a preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition.

[0155] In an embodiment of the present invention, based on the needs of the second users of the entire network for the target industry, the search process and search habits of the second users of the entire network for the target industry, and the current drawbacks of the search for the target industry, the historical search words of the second users of the entire network can be sorted out, and the historical search words can be divided into multiple categories to obtain an account structure. The account structure can include multiple categories of words; for example, the account structure includes the following multiple categories: brand category, industry category, general category, competitive category and activity category. Taking the intellectual property industry as an example, brand category words such as AA network, industry category words such as trademarks, patents, etc., general category words such as agency, agency, application, registration, etc., competitive category words such as company names, activity category words such as Double Eleven, etc.

[0156] Then, based on the pre-sorted account structure, source information, and historical search terms, primary keywords are selected. Among them, for some categories of words in the account structure, they can be selected from the source information; for another part of the categories of words in the account structure, they can be selected from the historical search terms. In one example, brand-related words and competitor-related words can be selected from the source information as primary keywords; and industry-related words, general-related words, and activity-related words that match the source information can be selected from the historical search terms as primary keywords. Among them, the first M1 industry-related words with the highest search frequency that match the source information can be used as primary keywords; the first M2 general-related words with the highest search match that match the source information can be used as primary keywords; and the first M3 activity-related words with the highest search frequency that match the source information can be used as primary keywords. Among them, M1, M2, and M3 are all positive integers and can be set as required, and the embodiments of the present invention do not limit this.

[0157] After determining the primary keywords, the first conversion information corresponding to each primary keyword within the first preset time can be tested, and the conversion information can include conversion cost and conversion rate. Among them, a way to test the first conversion information corresponding to each primary keyword within the first preset time can be that within the first preset time, during the search process of the second user, the first preset information is displayed by matching the primary keywords with the search terms of the second user. Within the first preset time, the first frequency of the second user searching for each primary keyword, the second frequency of clicking on the first preset information displayed by searching for each primary keyword, the third frequency of clicking on the first preset information to enter the corresponding details page, the fourth frequency of executing the conversion operation when entering the corresponding details page of the first preset information, and the fifth frequency of exiting the details page without executing the conversion operation when entering the corresponding details page of the first preset information, etc. can be counted. Then, the first conversion information corresponding to each primary keyword within the first preset time can be calculated based on the first frequency, the second frequency, the third frequency, the fourth frequency and the fifth frequency. The first preset time can be set according to demand, and the embodiment of the present invention does not limit this.

[0158] Then, the step of determining the preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition may include the following sub-steps S42 to S46:

[0159] Sub-step S42: determining that the first conversion information does not satisfy the primary keyword of the first preset condition.

[0160] Sub-step S44: performing conversion optimization based on the primary keywords of the first conversion information that do not meet the first preset condition; and after the conversion optimization, testing the second conversion information corresponding to the primary keywords of the first conversion information that do not meet the first preset condition within a second preset time period.

[0161] Sub-step S46: determining the primary keyword of the second conversion information that meets the first preset condition as the preset keyword corresponding to the first preset information.

[0162] In the embodiment of the present invention, it is possible to determine whether the first conversion information of each primary keyword satisfies the first preset condition, so as to select a preset keyword from the primary keywords.

[0163] It can be determined that the first conversion information does not meet the primary keyword of the first preset condition. If the conversion cost is greater than the first preset threshold, or the conversion rate is less than the second preset threshold, it can be determined that the first conversion information does not meet the first preset condition.

[0164] Then, conversion optimization may be performed based on the primary keywords whose first conversion information does not satisfy the first preset condition; the conversion optimization may refer to increasing the conversion rate and / or reducing the conversion cost. Wherein, based on the primary keywords whose conversion cost is greater than the first preset threshold but whose conversion rate is greater than the second preset threshold, the conversion optimization may refer to reducing the conversion cost. Based on the primary keywords whose conversion cost is less than the first preset threshold but whose conversion rate is less than the second preset threshold, the conversion optimization may refer to increasing the conversion rate. Based on the primary keywords whose conversion cost is greater than the first preset threshold and whose conversion rate is less than the second preset threshold, the conversion optimization may refer to increasing the conversion rate and reducing the conversion cost.

[0165] After the conversion optimization, the second conversion information corresponding to the primary keyword whose first conversion information does not meet the first preset condition within the second preset time period is tested. The second conversion information may include conversion cost and conversion rate. The method of testing the second conversion information corresponding to the primary keyword whose first conversion information does not meet the first preset condition within the second preset time period is similar to the method of testing the first conversion information corresponding to each primary keyword within the first preset time period, and will not be repeated here.

[0166] Different conversion optimization methods can be used for different categories of primary keywords. For example, for general words and industry words, such words can be targeted (i.e., the matching method of such words with the second user's search words can be expanded); roots can be added to such words based on historical search words; and second conversion information of various matching methods of such words with the second user's search words can be tested.

[0167] For another example, for query-type words or application-type words in common words, the probability of the second user jumping out of the web page corresponding to the first preset information is high, resulting in a low conversion rate; the opening speed of the web page can be increased, the relevance of the landing page can be increased, the attractiveness of the web page can be increased, etc. For the high conversion cost of such words, resulting in a low conversion rate; if the quality of such words is poor, the quality of such words can be improved; if the starting price of such words is too high, the ranking of such words matching the second user's search words can be reduced to reduce the starting price; and so on.

[0168] For another example, for long-tail words composed of a combination of words of multiple categories, if the ranking of such words matching the search words of the second user is low, the conversion cost of such words can be increased to improve the ranking of such words matching the search words of the second user. If the probability of such words matching the search words of the second user is low, the matching method of such words and the search words of the second user can be expanded. If there is no search word of the second user matching such words, such words can be modified according to the search words of the second user of the entire network. Of course, the creativity of such words corresponding to the first preset information can also be improved based on the historical search words of the second user of the entire network and the search intent corresponding to the historical search words; and so on.

[0169] If the second conversion information can meet the first preset condition after conversion optimization, the primary keyword of the second conversion information that meets the first preset condition can be determined as the preset keyword corresponding to the first preset information. If the second conversion information still cannot meet the first preset condition after conversion optimization, the primary keyword of the second conversion information that does not meet the first preset condition can be discarded.

[0170] In an optional embodiment of the present invention, for the primary keyword of the first conversion information satisfying the first preset condition, one method may be to directly determine the primary keyword of the first conversion information satisfying the first preset condition as the preset keyword.

[0171] Because users in different regions have different historical keywords for the same industry; for example, users in first-tier cities or super first-tier cities search for patent rejection / authorization, invalidation, and reexamination more frequently than trademarks, patents, and software copyrights for the intellectual property industry. Users in other cities search for trademarks, patents, and software copyrights more frequently than patent rejection / authorization, invalidation, and reexamination for the intellectual property industry. Therefore, for the primary keywords that meet the first preset condition in the first conversion information, one method may include the following sub-steps S62 to S66:

[0172] Sub-step S62: determining that the first conversion information satisfies a primary keyword of a first preset condition.

[0173] Sub-step S64: determining the primary keywords of the first conversion information that meet the first preset condition, and the first conversion information corresponding to each preset region.

[0174] Sub-step S66: determining the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords that meet the first preset condition in each preset region.

[0175] In the embodiment of the present invention, it can be divided into multiple preset regions, such as super first-tier cities, first-tier cities, second-tier cities, third-tier cities, etc. Then, corresponding preset keywords can be set for the first preset information in different preset regions; and then the preset keywords corresponding to the first preset information in different preset regions can be used to match the search terms of the second user in the corresponding region.

[0176] Because the historical keywords searched by users for the same industry at different times are different; for example, the frequency of users searching for patent agency, trademark agency, and software copyright agency for the intellectual property industry in the morning is higher than the frequency of searching for patent application process, trademark application process, and software copyright application process. And in the afternoon, the frequency of users searching for patent application process, trademark application process, and software copyright application process for the intellectual property industry is higher than the frequency of searching for patent agency, trademark agency, and software copyright agency. Therefore, for the primary keywords that meet the first preset condition for the first conversion information, one method may include the following sub-steps S462 to S463:

[0177] Sub-step S462: determining that the first conversion information satisfies the primary keyword of the first preset condition.

[0178] Sub-step S464: determining the primary keywords of the first conversion information that meet the first preset condition, and the first conversion information corresponding to each preset time period.

[0179] Sub-step S466: determining the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords that meet the first preset condition in each preset region.

[0180] In the embodiment of the present invention, it can be divided into multiple preset time periods, such as 8:00-10:00, 10:00-12:00, 12:00-14:00, 14:00-18:00, etc. Then, corresponding preset keywords can be set for the first preset information in different preset time periods; and then the preset keywords corresponding to the first preset information in different preset time periods can be used to match the search words of the second user in the corresponding time period.

[0181] In an embodiment of the present invention, the first preset information corresponding to the first user may be displayed in multiple areas provided on the search results page. When the first preset information is displayed in different areas on the search results page, the types of preset keywords that match the search terms of the second user are different. This may be as follows:

[0182] In one example, the preset keywords include: general words and / or industry words. When the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term, including: when the search term searched by the second user matches the general word and / or industry word, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search term. That is, when the general word and / or industry word in the preset keyword corresponding to the first preset information matches the search term searched by the second user, the first preset information can be displayed in the display area of ​​the first search result item on the search result page.

[0183] In one example, the preset keywords include: brand words. When the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search word searched by the second user matches the brand word, the first preset information is sent to the client, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than the preset ratio. That is, when the brand word in the preset keyword corresponding to the first preset information matches the search word searched by the second user, the first preset information can be displayed in the display area of ​​the first search result item whose area ratio to the area of ​​the search result page is greater than the preset ratio. Among them, the preset ratio can be set according to demand, and the embodiment of the present invention is not limited to this.

[0184] In one example, the preset keywords include: general words and / or industry words. When the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search word searched by the second user matches the general word and / or industry word, the first preset information is sent to the client, and the client displays the first preset information on the right side of the search result page. That is, when the general word and / or industry word in the preset keyword corresponding to the first preset information matches the search word searched by the second user, the first preset information can be displayed on the right side of the search result page.

[0185] The first preset information may include text, pictures, videos, etc., which is not limited in this embodiment of the present invention.

[0186] In an embodiment of the present invention, when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term, which may include: displaying the first preset information on the search result page corresponding to the search term in a mixed text and picture format. Wherein, no matter which area of ​​the search result page displays the first preset information, it may be displayed in a mixed text and picture format, thereby increasing the attractiveness of the first preset information to the second user.

[0187] In summary, in an embodiment of the present invention, the first preset information for display and the preset keyword corresponding to the first preset information can be integrated based on the source information; then when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term; thereby, information display can be performed to the searching user.

[0188] Secondly, in the embodiment of the present invention, in the process of integrating the first preset information for display based on the source information, the target industry can be determined based on the source information, and the search behavior information of the second user of the entire network for the target industry can be obtained; and based on the search behavior information, the historical search terms and the search intentions corresponding to the historical search terms of the second user of the entire network for the target industry can be determined; then, based on the source information, the first preset information for display is generated based on the historical search terms and the search intention information corresponding to the historical search terms; and then the first preset information for display that meets the user's search needs can be generated, increasing the possibility of the user clicking on the first preset information. In addition, based on the first preset information, the user can quickly determine whether the first preset information is the information he needs, which improves the user's search efficiency and can also improve the user experience.

[0189] Furthermore, in an embodiment of the present invention, primary keywords can be selected based on the pre-sorted account structure, source information and historical search terms, and the first conversion information corresponding to each primary keyword within a first preset time period can be tested; then, based on the first conversion information corresponding to each primary keyword and the first preset condition, the preset keywords corresponding to the first preset information can be determined; and thus, the preset keywords of the first preset information can be determined more finely, thereby increasing the subsequent conversions of the first preset information.

[0190] Further, in an embodiment of the present invention, it is possible to determine that the primary keywords of the first conversion information do not meet the first preset condition, and then perform conversion optimization based on the primary keywords of the first conversion information that do not meet the first preset condition; and after the conversion optimization, test the second conversion information corresponding to the primary keywords of the first conversion information that do not meet the first preset condition within a second preset time period; then determine the primary keywords of the second conversion information that meet the first preset condition as the preset keywords corresponding to the first preset information; and then increase the conversion of subsequent first preset information by optimizing keywords.

[0191] Further, in an embodiment of the present invention, it is possible to determine the primary keywords of the first conversion information that satisfy the first preset condition, and determine the first conversion information corresponding to the primary keywords of the first conversion information that satisfy the first preset condition in each preset region; then, based on the first conversion information corresponding to the primary keywords of the first conversion information that satisfy the first preset condition in each preset region, determine the preset keywords corresponding to the first preset information in each preset region, and then divide the preset keywords according to the region, further refine the preset keywords, and increase the conversion of subsequent first preset information.

[0192] Further, in an embodiment of the present invention, it is possible to determine the primary keywords for which the first conversion information satisfies the first preset condition, and determine the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period; then, based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period, determine the preset keywords corresponding to the first preset information in each preset time period, and then divide the preset keywords according to the time periods, further refine the preset keywords, and increase subsequent conversions of the first preset information.

[0193] In addition, in an embodiment of the present invention, a mixed text and image format may be used to display the target information on the search result page corresponding to the search term, thereby increasing the attractiveness of the first preset information to the second user.

[0194] Based on the above embodiment, during the search process of the second user in the search scenario, the manner of displaying information matching the search term to the second user may be as follows:

[0195] Reference Figure 4 , shows the second step flow chart of another optional embodiment of the information processing method of the present invention.

[0196] Step 402: Obtain the current information consumption scenario.

[0197] Step 404: If the current information consumption scenario is a search scenario, determine that the target display format is a first display format, and the first display format is adapted to the search scenario.

[0198] Step 406: Obtain user association information of the second user, where the user association information includes: search terms.

[0199] In the embodiment of the present invention, since the source information of the first user is integrated into at least two display forms, and each display form is adapted to an information consumption scenario; therefore, during the second user's information consumption process, the current information consumption scenario can be obtained first, and then the current target display form can be determined based on the current information consumption scenario.

[0200] If it is determined that the current information consumption scenario is a search scenario, it is possible to determine a target display format that is adapted to the search scenario, that is, a first display format.

[0201] Correspondingly, during the second user information consumption process, the acquired user-related information may include search terms.

[0202] Wherein, determining corresponding target information according to the user association information and the target display form may include the following steps 408 to 410:

[0203] Step 408: Match the search term with a preset keyword corresponding to the first preset information of each first user, and determine the first preset information in which the preset keyword matches the search term.

[0204] Step 410: determine the first preset information that matches the preset keyword with the search term as the target information.

[0205] In an embodiment of the present invention, the source information of each first user has been pre-integrated into a first display form in the above embodiment; wherein, for each first user, the information obtained by integrating the source information of the first user into the first display form may include first preset information and preset keywords corresponding to the first preset information (that is, the first preset information has corresponding preset keywords).

[0206] After obtaining the search term of the second user, the preset keyword corresponding to the first preset information of each first user may be matched with the search term of the second user to determine the first preset information in which the preset keyword matches the search term.

[0207] If the above embodiment determines the preset keywords of the first preset information in each preset region; then the obtained user association information may also include regional information. Correspondingly, the matching of the search term with the preset keywords corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the search term includes: selecting the preset keywords matching the preset region with the regional information from the preset keywords corresponding to the first preset information of each first user; matching the search term with the selected preset keywords to determine the first preset information matching the preset keyword with the search term. That is, searching for the first preset information matching the search term and region searched by the second user.

[0208] If the above embodiment determines the preset keywords of the first preset information in each preset time period; then the obtained user association information may also include time information. Correspondingly, the matching of the search term with the preset keywords corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the search term includes: selecting the preset keywords matching the time information in the preset time period from the preset keywords corresponding to the first preset information of each first user; matching the search term with the selected preset keywords to determine the first preset information matching the preset keyword with the search term. That is, searching for the first preset information matching the search term and time searched by the second user.

[0209] Then, the first preset information that matches the preset keyword with the search word may be determined as the target information.

[0210] Step 412: Display the target information on the search result page corresponding to the search term.

[0211] After the target information is determined, the target information may be displayed on a search result page corresponding to the search term of the second user.

[0212] In an embodiment of the present invention, a method for displaying the target information on the search result page corresponding to the search term may be: using a mixed text and image format to display the target information on the search result page corresponding to the search term; thereby increasing the attractiveness of the target information to the second user.

[0213] In an embodiment of the present invention, a method for displaying the target information on the search result page corresponding to the search term may be: when the keyword matching the search term is a general word and / or an industry word, the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search term.

[0214] In an embodiment of the present invention, a method for displaying the target information on a search result page corresponding to the search term may be: when a keyword matching the search term is a brand word, the target information is displayed in a display area of ​​the first search result item on the search result page corresponding to the search term, and a ratio of an area of ​​the display area corresponding to the first search result item to an area of ​​the search result page is greater than a preset ratio.

[0215] In an embodiment of the present invention, a method for displaying the target information on the search result page corresponding to the search term may be: when the keyword matching the search term is a general word and / or an industry word, the target information is displayed on the right side of the search result page corresponding to the search term.

[0216] Steps 402 to 412 may be executed by the client. Steps 408 to 410 may be executed by the client, or the server may determine the target information and return it to the client after the client sends the target display format and user association information to the server.

[0217] In summary, in an embodiment of the present invention, if the current information consumption scenario is a search scenario, the target display form is determined to be a first display form adapted to the search scenario; then the search term is matched with a preset keyword corresponding to the first preset information of each first user, and the first preset information matching the preset keyword with the search term is determined; the first preset information matching the preset keyword with the search term is determined as the target information; and the target information is displayed on the search results page corresponding to the search term; and thus, in the process of searching by netizens or consumers, the information required to be displayed by the matching first user can be recommended to netizens or consumers.

[0218] The following is an example of integrating source information into a second display format.

[0219] Reference Figure 5 , shows a second step flow chart of an optional embodiment of an information processing method of the present invention.

[0220] Step 502: Obtain source information of the first user.

[0221] Step 502 is similar to the above step 302 and will not be described again.

[0222] Step 504: Integrate corresponding second preset information according to the source information.

[0223] Step 506: When the second user is browsing information, the second preset information is sent to the client, and the client displays the second preset information matching the second user.

[0224] Among them, steps 502 to 506 can be executed by the server.

[0225] In the embodiment of the present invention, second preset information for display in a second display form may be integrated based on the source information, and the second preset information may be information for display in the second display form to the second user. Then, when the second user browses the information, the second preset information is sent to the client, and the client displays the second preset information matching the second user.

[0226] The step of integrating the corresponding second preset information according to the source information includes the following sub-steps S5042 to S5046:

[0227] Sub-step S5042: determining a target industry based on the source information, and obtaining information flow consumption behavior information of the second user in the entire network for the target industry.

[0228] Sub-step S5044: dividing the second users in the entire network into multiple types according to the information flow consumption behavior information of the second users in the entire network for the target industry.

[0229] Sub-step S5046: Based on the source information, generate corresponding second preset information for each type of user.

[0230] Among them, the method of determining the target industry based on the source information is similar to the above-mentioned method of determining the target industry based on the source information, and will not be repeated here.

[0231] In an embodiment of the present invention, the information flow consumption behavior information may refer to the user's operation information on the information flow in the information flow scenario, such as click operation information, share operation information, download operation information, etc.

[0232] Then, based on the information flow consumption behavior information of the second users of the entire network for the target industry, the degree of understanding of the target industry by the second users of the entire network can be determined respectively; and then the second users of the entire network can be divided into multiple types according to the degree of understanding of the target industry by each second user of the entire network. In one example, the second users of the entire network can be divided into three types: primary users, intermediate users and senior users. Among them, primary users can refer to users who know less about the target industry, and their degree of understanding of the target industry is less than the first degree threshold. Intermediate users can refer to users who have a little understanding of the target industry, and their degree of understanding of the target industry is greater than the first degree threshold and less than the second degree threshold. Senior users can refer to users who have a deeper understanding of the target industry, and their degree of understanding of the target industry is greater than the second degree threshold. Among them, the first degree threshold and the second degree threshold can be set according to demand, and the embodiment of the present invention does not limit this. Of course, the second users in the aforementioned embodiment can also be divided into multiple types according to this.

[0233] Then, based on the source information, corresponding second preset information is generated for each type of user. Wherein, the corresponding second preset information can be generated for each type of user based on the source information according to the degree of understanding of the target industry by each type of user.

[0234] In one example, for primary users, preferential information can be obtained from source information, and then corresponding second preset information can be generated in a manner that highlights the preferential information. For example, the preferential information can be arranged in rhetorical questions or exclamatory sentences to generate corresponding second preset information.

[0235] In one example, for intermediate users, advantage information such as product advantages and service advantages can be obtained from the source information, and then the corresponding second preset information can be generated in a way that highlights the advantage information. For example, the advantage information can be arranged in a message body and a revealing body to generate the corresponding second preset information.

[0236] In one example, for experienced users, information describing the reliability and safety of products / services can be obtained from the source information; then the corresponding second preset information is generated in a manner that highlights the reliability and safety. For example, the information describing the reliability and safety of products / services is arranged in a narrative form to generate the corresponding second preset information.

[0237] In an optional embodiment of the present invention, user characteristic information of the second users of the entire network may also be obtained, and the user characteristic information may include information for describing user characteristics, such as user portraits such as user personality and user age. After the second users of the entire network are divided into three types based on the information flow consumption behavior information, for each type of second user, the type may also be divided into multiple sub-categories based on the user characteristic information of all second users in the type, for example, by age, by gender, etc., which is not limited in the embodiment of the present invention.

[0238] It should be noted that the embodiment of the present invention does not limit how many types the second users of the entire network are divided into according to the information flow consumption behavior information, nor does it limit how many subtypes each type is divided into according to the user feature information of all users in each type.

[0239] In an embodiment of the present invention, second preset information for display can be integrated based on the source information; then, when the second user browses the information, the second preset information is sent to the client, and the client displays the second preset information matching the second user; thereby, information display can be performed for users browsing the information.

[0240] Based on the above embodiment, when the second user browses information in the information flow scenario, the manner in which the matching information is displayed to the second user may be as follows:

[0241] Reference Figure 6 , shows a second step flow chart of another optional embodiment of the information processing method of the present invention, which may specifically include the following steps:

[0242] Step 602: Obtain the current information consumption scenario.

[0243] Step 604: If the current information consumption scenario is an information flow scenario, determine that the target display format is a second display format, and the second display format is adapted to the information flow scenario.

[0244] Step 606: Obtain user association information, where the user association information includes: information flow consumption behavior information.

[0245] In the embodiment of the present invention, since the source information of the first user is integrated into at least two display forms, and each display form is adapted to an information consumption scenario; therefore, during the second user's information consumption process, the current information consumption scenario can be obtained first, and then the current target display form can be determined based on the current information consumption scenario.

[0246] If it is determined that the current information consumption scenario is an information flow scenario, it can be determined that the target display form is adapted to the information flow scenario, that is, the second display form.

[0247] Correspondingly, during the second user's information consumption process, the acquired user-related information may include information flow consumption behavior information.

[0248] Wherein, determining corresponding target information according to the user association information and the target display form may include the following steps 608 to 610:

[0249] Step 608: Analyze the information flow consumption behavior information to determine the target type corresponding to the second user.

[0250] Step 610: Determine the second preset information matching the target type as the target information.

[0251] In the embodiment of the present invention, the source information of each first user has been pre-integrated into the second display form in the above embodiment; wherein, for each first user, the information obtained by integrating the source information of the first user into the second display form may include second preset information. The second preset information corresponds to the user type. Then, the user type of the second user may be determined first, and then the target information may be determined based on the second preset information matching the target type.

[0252] Then, the second user's information flow consumption behavior information can be analyzed to determine the second user's understanding of each industry; then the industry that the second user understands the most can be determined. Then, based on the second user's understanding of the industry that the second user understands the most, the first degree threshold corresponding to the industry and the first degree threshold, the target type corresponding to the second user is determined. The second preset information matching the target type is searched, and the second preset information matching the target user type is determined as the target information.

[0253] Among them, if the second users of the entire network are divided into multiple types based on the information flow consumption behavior information, and each type is divided into multiple sub-types based on the user characteristic information of all users in each type. Then in the information flow scenario, the user association information may also include user characteristic information. Then, the target user type corresponding to the second user may be determined based on the information flow consumption behavior information and the user characteristic information.

[0254] If there are multiple second preset information matching the target user type, and one second preset information corresponds to one first user, the first M4 second preset information with the highest bid can be determined as the target information. M4 is a positive integer and can be set as required, and the embodiment of the present invention does not limit this.

[0255] Step 612: Display target information.

[0256] Steps 602 to 612 may be executed by the client. Steps 608 to 610 may be executed by the client, or the server may determine the target information and return it to the client after the client sends the target display format and user association information to the server.

[0257] In summary, in an embodiment of the present invention, if the current information consumption scenario is an information flow scenario, the target display form is determined to be a second display form adapted to the information flow scenario; then, based on the information flow consumption behavior information, an analysis is performed to determine the target type of the second user, and the second preset information matching the target type is determined as the target information and displayed; and thus, in the process of netizens or consumers browsing the information flow, the information that needs to be displayed by the matching first user can be recommended to netizens or consumers.

[0258] The following is an example of integrating source information into the third display format.

[0259] Reference Figure 7 , showing a third step flow chart of an optional embodiment of an information processing method of the present invention.

[0260] Step 702: Obtain source information of the first user.

[0261] Step 702 is similar to the above step 302 and will not be described again.

[0262] Step 704: Integrate preset keywords based on the source data.

[0263] The implementation of step 704 may be similar to the implementation of integrating the first preset information with the preset keywords according to the source information in step 304, and will not be described in detail here.

[0264] Step 706: When the preset keyword matches the input information input by the second user in the input method, the preset keyword is sent to the input method, and a text link of the preset keyword is displayed in the input method.

[0265] Then, when the preset keyword matches the input information input by the second user in the input method, the preset keyword can be sent to the input method; and then the input method displays the text link of the preset keyword therein. The input information can refer to information related to the input, which is not limited in the embodiment of the present invention. The input method can refer to an input method client.

[0266] When the second user clicks on the text link, he can jump to the detail page corresponding to the text link; the detail page can be the official website page, product flagship store page, product download page, etc. of the first user.

[0267] Among them, the above steps 702 to 706 can be executed by the server.

[0268] In summary, in an embodiment of the present invention, preset keywords can be integrated based on the source data. When the preset keywords match the input information entered by the second user in the input method, the preset keywords are sent to the input method, and a text link of the preset keywords is displayed in the input method; thereby, information can be displayed to users in the chat scene.

[0269] Based on the above embodiment, when the second user browses information in the chat scene, the method of displaying matching information to the second user may be as follows:

[0270] Reference Figure 8 , shows a third step flow chart of another optional embodiment of the information processing method of the present invention, which may specifically include the following steps:

[0271] Step 802: Obtain the current information consumption scenario.

[0272] Step 804: If the current information consumption scenario is a chat scenario, determine that the target display format is a third display format, and the third display format is adapted to the chat scenario.

[0273] Step 806: Obtain user-related information, where the user-related information includes: input information.

[0274] In the embodiment of the present invention, since the source information of the first user is integrated into at least two display forms for display, and each display form is adapted to an information consumption scenario; therefore, during the second user's information consumption process, the current information consumption scenario can be obtained first, and then the current target display form can be determined based on the current information consumption scenario.

[0275] If it is determined that the current information consumption scenario is an information flow scenario, the target display format can be determined to be a display format that is adapted to the chat scenario, that is, the third display format.

[0276] Correspondingly, during the second user information consumption process, the acquired user-related information may include input information.

[0277] Wherein, determining corresponding target information according to the user association information and the target display form may include the following steps 808 to 810:

[0278] Step 808: Match the input information with the preset keywords of each first user, and determine a target preset keyword that matches the input information.

[0279] Step 810: Determine the target preset keywords as target information.

[0280] In the embodiment of the present invention, the source information of each first user has been pre-integrated into a third display format in the above embodiment; wherein, for each first user, the information obtained by integrating the source information of the first user into the third display format may include preset keywords.

[0281] In one example, the input information may include information from the screen to the input box. The information from the screen to the input box may be matched with preset keywords of each first user to determine a target preset keyword matching the input information.

[0282] In one example, the input information may include an input sequence. The input sequence may be converted into phonetic characters to obtain corresponding candidate items; then each candidate item may be matched with a preset keyword of each first user to determine a target preset keyword that matches any candidate item.

[0283] Step 812: Obtain a text link corresponding to the target preset keyword, and display the text link in the input method keyboard.

[0284] In the embodiment of the present invention, after the source information of each first user is integrated into the third display form to obtain the preset keyword, a corresponding detail page can be set for the corresponding preset keyword based on the source information of the first user; such as the official web page of the first user, the web page of the first user's product flagship store, the first user's product download web page, etc. Among them, the detail pages corresponding to multiple preset keywords of the same first user can be the same or different, and the embodiment of the present invention does not limit this.

[0285] When the target preset keyword includes one, a detail page corresponding to the target preset keyword can be obtained; then, a text link corresponding to the target preset keyword can be generated according to the detail web page address corresponding to the target preset keyword.

[0286] When the target preset keywords include multiple ones, the obtaining of the text link corresponding to the target preset keywords includes: when the target preset keywords include multiple ones, obtaining user information of the first user corresponding to each target preset keyword and the keyword quality of each target preset keyword; determining the score of each target preset keyword based on the user information of the first user corresponding to each target preset keyword and the keyword quality of each target preset keyword; for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the target preset keyword.

[0287] The user information of the first user may also include the bid amount of the first user, which may be the bid amount of the user clicking on the preset keyword once. Then, the product of the bid amount corresponding to each target preset keyword and the keyword quality of each target preset keyword may be calculated to determine the score of each target preset keyword. The top N target preset keywords with the highest scores are then determined as the final target preset keywords. Then, for each of the N target preset keywords, a text link corresponding to the target preset keyword may be generated based on the URL of the detail page corresponding to the target preset keyword.

[0288] Among them, if a target preset keyword corresponds to multiple first users, the score corresponding to each first user and the target preset keyword can be determined, and the first user with the highest score can be set to the details page set for the target preset keyword to generate a text link corresponding to the target preset keyword.

[0289] Then the text chain can be displayed in the input method keyboard, for example, in the candidate column; or in the upper right corner of the input method keyboard, etc., which is not limited in this embodiment of the present invention.

[0290] When the second user clicks on the text link, he can jump to the detail page corresponding to the text link; the detail page can be the official website page, product flagship store page, product download page, etc. of the first user.

[0291] Among them, the steps 802 to 812 can be executed by the client. Among them, steps 808 to 810, and "obtaining the text link corresponding to the target preset keyword" in step 812 can be executed by the client, or after the client sends the target display form and user association information to the server, the server executes it, determines the target information and returns it to the client.

[0292] In summary, in an embodiment of the present invention, if the current information consumption scenario is a chat scenario, the target display form is determined to be a third display form adapted to the chat scenario; then the input information is matched with the preset keywords of each first user, the target preset keyword matching the input information is determined, and the target preset keyword is determined as the target information; then a text link corresponding to the target preset keyword is obtained, and the text link is displayed in the input method keyboard, so that during the chat process between netizens or consumers, the information that needs to be displayed by the matching first user can be recommended to netizens or consumers.

[0293] It should be noted that, for the sake of simplicity, the method embodiments are described as a series of action combinations, but those skilled in the art should be aware that the embodiments of the present invention are not limited by the order of the actions described, because according to the embodiments of the present invention, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions involved are not necessarily required by the embodiments of the present invention.

[0294] Reference Fig. 9 , shows a structural block diagram of an information processing device embodiment of the present invention, which may specifically include the following modules:

[0295] A source information acquisition module 902, used to acquire source information of a first user;

[0296] The integration module 904 is used to integrate the source information into at least two display forms.

[0297] Reference Fig.10 , showing a structural block diagram of an optional embodiment of an information processing device of the present invention.

[0298] In an optional embodiment of the present invention, the integration module 904 includes:

[0299] A first form integration submodule 9042, configured to integrate the source information into a first presentation form, wherein the first presentation form is adapted to a search scenario;

[0300] A second form integration submodule 9044, configured to integrate the source information into a second presentation form, wherein the second presentation form is adapted to the information flow scenario;

[0301] The third form integration submodule 9046 is used to integrate the source information into a third display form, and the third display form is adapted to the chat scene.

[0302] In an optional embodiment of the present invention, the first form integration submodule 9042 includes:

[0303] A first information integration unit 90422, configured to integrate first preset information for display and preset keywords corresponding to the first preset information according to the source information;

[0304] The first sending unit 90424 is configured to send the first preset information to the client when the search term searched by the second user matches the preset keyword, and the client displays the first preset information on the search result page corresponding to the search term.

[0305] In an optional embodiment of the present invention,

[0306] The first information integration unit 90422 is used to determine the target industry based on the source information, and obtain the search behavior information of the second user in the entire network for the target industry; determine the historical search terms and the search intentions corresponding to the historical search terms of the second user in the entire network for the target industry based on the search behavior information; and generate the first preset information for display based on the historical search terms and the search intention information corresponding to the historical search terms on the basis of the source information.

[0307] In an optional embodiment of the present invention, the first information integration unit 90422 is used to determine the preset keywords corresponding to the first preset information based on the source information and the historical search terms of the second user in the entire network for the target industry.

[0308] In an optional embodiment of the present invention, the first information integration unit 90422 is used to select primary keywords based on the pre-sorted account structure, source information and historical search terms; test the first conversion information corresponding to each primary keyword within a first preset time period; and determine the preset keyword corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition.

[0309] In an optional embodiment of the present invention, the first information integration unit 90422 is used to determine the primary keywords of the first conversion information that do not meet the first preset condition; perform conversion optimization based on the primary keywords of the first conversion information that do not meet the first preset condition; and after the conversion optimization, test the second conversion information corresponding to the primary keywords of the first conversion information that do not meet the first preset condition within a second preset time period; determine the primary keywords of the second conversion information that meet the first preset condition as the preset keywords corresponding to the first preset information.

[0310] In an optional embodiment of the present invention, the first information integration unit 90422 is used to determine the primary keywords of the first conversion information that meet the first preset condition; determine the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset region; determine the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset region.

[0311] In an optional embodiment of the present invention, the first information integration unit 90422 is used to determine the primary keywords of the first conversion information that meet the first preset condition; determine the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset time period; determine the preset keywords corresponding to the first preset information in each preset time period based on the first conversion information corresponding to the primary keywords of the first conversion information that meet the first preset condition in each preset time period.

[0312] In an optional embodiment of the present invention, the first sending unit 90424 is used to send the first preset information to the client when the search term searched by the second user matches the preset keyword, and the client uses a mixed text and image format to display the first preset information on the search result page corresponding to the search term.

[0313] In an optional embodiment of the present invention, the preset keywords include: general words and / or industry words, and the first sending unit 90424 is used to send the first preset information to the client when the search term searched by the second user matches the general words and / or industry words, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search term.

[0314] In an optional embodiment of the present invention, the keywords include: brand words, and the first sending unit 90424 is used to send the first preset information to the client when the search word searched by the second user matches the brand word, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than the preset ratio.

[0315] In an optional embodiment of the present invention, the keywords include: general words and / or industry words, and the first sending unit 90424 is used to send the first preset information to the client when the search term searched by the second user matches the general words and / or industry words, and the client displays the first preset information on the right side of the search results page.

[0316] In an optional embodiment of the present invention, the second form integration submodule 9044 includes:

[0317] A second information integration unit 90442, configured to integrate corresponding second preset information according to the source information;

[0318] The second sending unit 90444 is used to send the second preset information to the client when the second user browses the information, so that the client displays the second preset information matching the second user.

[0319] In an optional embodiment of the present invention,

[0320] The second information integration unit 90442 is used to determine the target industry based on the source information, and to obtain the information flow consumption behavior information of the second users in the entire network for the target industry; to divide the second users in the entire network into multiple types based on the information flow consumption behavior information of the second users in the entire network for the target industry; and to generate corresponding second preset information for each type of user based on the source information.

[0321] In an optional embodiment of the present invention, the third form integration submodule 9046 includes:

[0322] The third information integration unit 90462 is used to integrate preset keywords according to the source data;

[0323] The third sending unit 90464 is used to send the preset keyword to the input method when the preset keyword matches the input information input by the second user in the input method, and display the text link of the preset keyword in the input method.

[0324] In summary, in the embodiment of the present invention, the source information of the first user can be obtained, and then the source information can be integrated into at least two display forms; compared with the prior art that can only be integrated into one display form and thus can only display information to one type of user, the embodiment of the present invention can display information to multiple types of netizens or consumers by integrating the source information into at least two display forms.

[0325] Reference Fig.11 , shows a structural block diagram of another information processing device embodiment of the present invention, which may specifically include the following modules:

[0326] The associated information acquisition module 1102 is used to acquire the user associated information of the second user during the second user information consumption process;

[0327] The information determination module 1104 is used to obtain a target display form and determine corresponding target information according to the user association information and the target display form, wherein the target information includes information obtained by integrating the source information of the first user into the target display form;

[0328] The information display module 1106 is used to display the target information.

[0329] Reference Fig.12 , shows a structural block diagram of another optional embodiment of the information processing device of the present invention.

[0330] In an optional embodiment of the present invention, the user-related information includes: a search term, the information obtained by integrating the source information of the first user into a target display form includes first preset information, and the first preset information has a corresponding preset keyword;

[0331] The information determination module 1104 includes:

[0332] The first form acquisition submodule 11042 is used to acquire the current information consumption scenario; if the current information consumption scenario is a search scenario, the target display format is determined to be the first display format, and the first display format is adapted to the search scenario;

[0333] The first target information acquisition submodule 11044 is used to match the search word with the preset keyword corresponding to the first preset information of each first user, determine the first preset information in which the preset keyword matches the search word; and determine the first preset information in which the preset keyword matches the search word as the target information;

[0334] The information display module 1106 includes:

[0335] The first target information display submodule 11062 is used to display the target information on the search result page corresponding to the search term.

[0336] In an optional embodiment of the present invention, the user association information further includes region information, and the preset keyword corresponds to the preset region.

[0337] The first target information acquisition submodule 11044 is used to select preset keywords that match the preset region and the regional information from the preset keywords corresponding to the first preset information of each first user; match the search term with the selected preset keywords, and determine the first preset information that matches the preset keyword and the search term.

[0338] In an optional embodiment of the present invention, the user association information further includes time information, and the preset keyword corresponds to a preset time period.

[0339] The first target information acquisition submodule 11044 is used to select preset keywords that match the time information in the preset time period from the preset keywords corresponding to the first preset information of each first user; match the search term with the selected preset keywords, and determine the first preset information that matches the preset keyword with the search term.

[0340] In an optional embodiment of the present invention,

[0341] The first target information display submodule 11062 is used to display the target information on the search result page corresponding to the search term in a mixed text and image format.

[0342] In an optional embodiment of the present invention, the preset keywords include: general words and / or industry words,

[0343] The first target information display submodule 11062 is used to display the target information in the display area of ​​the first search result item on the search result page corresponding to the search term if the preset keyword matching the search term is a general term and / or an industry term.

[0344] In an optional embodiment of the present invention, the preset keywords include: brand words,

[0345] The first target information display submodule 11062 is used to display the target information in the display area of ​​the first search result item on the search result page corresponding to the search term if the preset keyword matching the search term is a brand word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0346] In an optional embodiment of the present invention, the preset keywords include: general words and / or industry words,

[0347] The first target information display submodule 11062 is used to display the target information on the right side of the search result page corresponding to the search term if the preset keyword matching the search term is a general term and / or an industry term.

[0348] In an optional embodiment of the present invention, the user association information includes information flow consumption behavior information, and the information obtained by integrating the source information of the first user into a target display form includes: second preset information, and the second preset information corresponds to the user type;

[0349] The information determination module 1104 includes:

[0350] The second form acquisition submodule 11046 is used to acquire the current information consumption scenario; if the current information consumption scenario is an information flow scenario, the target display format is determined to be the second display format, and the second display format is adapted to the information flow scenario;

[0351] The second target information acquisition submodule 11048 is used to determine the target type of the second user based on the analysis of the information flow consumption behavior information; and determine the second preset information matching the target type as the target information.

[0352] In an optional embodiment of the present invention, the user-related information includes: input information, the information obtained by integrating the source information of the first user into a target display form includes preset keywords;

[0353] The information determination module 1104 includes:

[0354] The third form acquisition submodule 110410 is used to acquire the current information consumption scene; if the current information consumption scene is a chat scene, the target display form is determined to be the third display form, and the third display form is adapted to the chat scene;

[0355] The third target information acquisition submodule 110412 is used to match the input information with the preset keywords of each first user, determine the target preset keyword matching the input information; and determine the target preset keyword as the target information;

[0356] The information display module 1106 includes:

[0357] The second target information display submodule 11064 is used to obtain the text chain corresponding to the target preset keyword and display the text chain in the input method keyboard.

[0358] In an optional embodiment of the present invention, the preset keyword has a corresponding detail page;

[0359] The second target information display submodule 11064 is used for, when there are multiple target preset keywords, for one target preset keyword: obtaining user information of a first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; determining the score of the target preset keyword based on the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; and for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the details page corresponding to the target preset keyword.

[0360] In an optional embodiment of the present invention, the target information has a corresponding detail page, and the device further includes:

[0361] The page display module 1108 is used to receive a trigger operation for target information and display a detail page corresponding to the target information.

[0362] In summary, in the embodiment of the present invention, during the process of information consumption by the second user, the user-related information and the target display form of the second user can be obtained, and then the corresponding target information can be determined and displayed based on the user-related information and the target display form; thereby realizing the display of information corresponding to the display form that matches the first user from the information obtained by integrating the source information of the first user into the target display form.

[0363] As for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment.

[0364] Fig.13 1 is a block diagram of an electronic device 1300 for information processing according to an exemplary embodiment. For example, the electronic device 1300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, etc.

[0365] Reference Fig.13 , the electronic device 1300 may include one or more of the following components: a processing component 1302 , a memory 1304 , a power component 1306 , a multimedia component 1308 , an audio component 1310 , an input / output (I / O) interface 1312 , a sensor component 1314 , and a communication component 1316 .

[0366] The processing component 1302 generally controls the overall operation of the electronic device 1300, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing component 1302 may include one or more processors 1320 to execute instructions to complete all or part of the steps of the above-mentioned method. In addition, the processing component 1302 may include one or more modules to facilitate the interaction between the processing component 1302 and other components. For example, the processing component 1302 may include a multimedia module to facilitate the interaction between the multimedia component 1308 and the processing component 1302.

[0367] The memory 1304 is configured to store various types of data to support operations on the electronic device 1300. Examples of such data include instructions for any application or method operating on the electronic device 1300, contact data, phone book data, messages, pictures, videos, etc. The memory 1304 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0368] The power component 1306 provides power to the various components of the electronic device 1300. The power component 1306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to the electronic device 1300.

[0369] The multimedia component 1308 includes a screen that provides an output interface between the electronic device 1300 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundaries of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1308 includes a front camera and / or a rear camera. When the electronic device 1300 is in an operating mode, such as a shooting mode or a video mode, the front camera and / or the rear camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

[0370] The audio component 1310 is configured to output and / or input audio signals. For example, the audio component 1310 includes a microphone (MIC), and when the electronic device 1300 is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal. The received audio signal can be further stored in the memory 1304 or sent via the communication component 1316. In some embodiments, the audio component 1310 also includes a speaker for outputting audio signals.

[0371] I / O interface 1312 provides an interface between processing component 1302 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include but are not limited to: a home button, a volume button, a start button, and a lock button.

[0372] The sensor assembly 1314 includes one or more sensors for providing various aspects of status assessment for the electronic device 1300. For example, the sensor assembly 1314 can detect the open / closed state of the electronic device 1300, the relative positioning of components, such as the display and keypad of the electronic device 1300, and the sensor assembly 1314 can also detect the position change of the electronic device 1300 or a component of the electronic device 1300, the presence or absence of user contact with the electronic device 1300, the orientation or acceleration / deceleration of the electronic device 1300, and the temperature change of the electronic device 1300. The sensor assembly 1314 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1314 may also include an optical sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1314 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

[0373] The communication component 1316 is configured to facilitate wired or wireless communication between the electronic device 1300 and other devices. The electronic device 1300 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1314 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1314 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0374] In an exemplary embodiment, the electronic device 1300 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components to perform the above methods.

[0375] In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 1304 including instructions, and the instructions can be executed by a processor 1320 of the electronic device 1300 to perform the above method. For example, the non-transitory computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0376] A non-temporary computer-readable storage medium, when the instructions in the storage medium are executed by a processor of an electronic device, enables the electronic device to execute an information processing method, the method comprising: obtaining user-related information of a second user during information consumption by the second user; obtaining a target display form, and determining corresponding target information based on the user-related information and the target display form, wherein the target information includes information obtained by integrating source information of a first user into the target display form; and displaying the target information.

[0377] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a search scenario, determining the target display form to be a first display form, the first display form being adapted to the search scenario; the user-related information includes: a search term, the information obtained by integrating the source information of the first user into the target display form includes first preset information, the first preset information has corresponding preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the search term with the preset keyword corresponding to the first preset information of each first user, and determining the first preset information in which the preset keyword matches the search term; determining the first preset information in which the preset keyword matches the search term as the target information; and displaying the target information includes: displaying the target information on a search result page corresponding to the search term.

[0378] Optionally, the user association information also includes regional information, the preset keyword corresponds to a preset region, and the matching of the search term with the preset keyword corresponding to the first preset information of each first user to determine the first preset information that matches the preset keyword with the search term includes: selecting a preset keyword that matches the preset region with the regional information from the preset keywords corresponding to the first preset information of each first user; matching the search term with the selected preset keyword to determine the first preset information that matches the preset keyword with the search term.

[0379] Optionally, the user association information also includes time information, the preset keyword corresponds to a preset time period, and the searching term is matched with the preset keyword corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the searching term, including: selecting the preset keyword matching the preset time period with the time information from the preset keywords corresponding to the first preset information of each first user; and matching the searching term with the selected preset keyword to determine the first preset information matching the preset keyword with the searching term.

[0380] Optionally, displaying the target information on the search result page corresponding to the search term includes: displaying the target information on the search result page corresponding to the search term in a mixed text and image format.

[0381] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0382] Optionally, the preset keywords include: brand words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keyword matching the search word is a brand word, then displaying the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0383] Optionally, the preset keywords include: general words and / or industry words, and the displaying of the target information on the search result page corresponding to the search word includes: if the preset keywords matching the search word are general words and / or industry words, then the target information is displayed on the right side of the search result page corresponding to the search word.

[0384] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is an information flow scenario, determining the target display form to be a second display form, wherein the second display form is adapted to the information flow scenario; the user association information includes information flow consumption behavior information, and the information obtained by integrating the source information of the first user into the target display form includes: second preset information, wherein the second preset information corresponds to the user type; determining the corresponding target information based on the user association information and the target display form includes: determining the target type of the second user through analysis based on the information flow consumption behavior information; and determining the second preset information matching the target type as the target information.

[0385] Optionally, obtaining the target display form includes: obtaining a current information consumption scenario; if the current information consumption scenario is a chat scenario, determining the target display form to be a third display form, and the third display form is adapted to the chat scenario; the user-related information includes: input information, the information obtained by integrating the source information of the first user into the target display form includes preset keywords, and determining the corresponding target information based on the user-related information and the target display form includes: matching the input information with the preset keywords of each first user, and determining the target preset keywords that match the input information; determining the target preset keywords as target information; and displaying the target information includes: obtaining a text link corresponding to the target preset keyword, and displaying the text link in the input method keyboard.

[0386] Optionally, the preset keyword has a corresponding details page, and obtaining the text link corresponding to the target preset keyword includes: when there are multiple target preset keywords, for one target preset keyword: obtaining user information of a first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; determining the score of the target preset keyword based on the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; for a target preset keyword among the top N target preset keywords with the highest scores, generating a text link corresponding to the target preset keyword based on the web page address of the details page corresponding to the target preset keyword.

[0387] Optionally, the target information has a corresponding detail page, and the method further includes: receiving a trigger operation for the target information; displaying the detail page corresponding to the target information;

[0388] Fig.141 is a schematic diagram of the structure of an electronic device 1400 for information processing according to another exemplary embodiment of the present invention. The electronic device 1400 may be a server, which may have relatively large differences due to different configurations or performances, and may include one or more central processing units (CPU) 1422 (for example, one or more processors) and a memory 1432, and one or more storage media 1430 (for example, one or more mass storage devices) storing application programs 1442 or data 1444. Among them, the memory 1432 and the storage medium 1430 may be short-term storage or permanent storage. The program stored in the storage medium 1430 may include one or more modules (not shown in the figure), and each module may include a series of instruction operations in the server. Furthermore, the central processor 1422 may be configured to communicate with the storage medium 1430 to execute a series of instruction operations in the storage medium 1430 on the server.

[0389] The server may also include one or more power supplies 1426, one or more wired or wireless network interfaces 1450, one or more input and output interfaces 1458, one or more keyboards 1456, and / or, one or more operating systems 1441, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

[0390] In an exemplary embodiment, the server is configured to execute one or more programs including instructions for performing the following operations by one or more central processors 1422: obtaining source information of the first user; and integrating the source information into at least two presentation forms.

[0391] Optionally, the source information is integrated into at least two display forms in at least two of the following ways: integrating the source information into a first display form, the first display form is adapted to a search scenario; integrating the source information into a second display form, the second display form is adapted to an information flow scenario; integrating the source information into a third display form, the third display form is adapted to a chat scenario.

[0392] Optionally, integrating the source information into a first display form includes: integrating first preset information for display based on the source information and preset keywords corresponding to the first preset information; when a search term searched by a second user matches the preset keyword, sending the first preset information to the client, and the client displaying the first preset information on a search result page corresponding to the search term.

[0393] Optionally, the first preset information for display integrated based on the source information includes: determining the target industry based on the source information, and obtaining the search behavior information of the second user in the entire network for the target industry; determining the historical search terms and the search intentions corresponding to the historical search terms of the second user in the entire network for the target industry based on the search behavior information; and generating the first preset information for display based on the historical search terms and the search intention information corresponding to the historical search terms on the basis of the source information.

[0394] Optionally, integrating preset keywords corresponding to the first preset information based on the source information includes: determining preset keywords corresponding to the first preset information based on the source information and historical search terms of second users across the entire network for the target industry.

[0395] Optionally, determining the preset keywords corresponding to the first preset information based on the source information and the historical search terms of the second user on the entire network for the target industry includes: selecting primary keywords based on a pre-sorted account structure, source information and historical search terms; testing the first conversion information corresponding to each primary keyword within a first preset time period; determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and a first preset condition.

[0396] Optionally, the determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords whose first conversion information does not satisfy the first preset condition; performing conversion optimization based on the primary keywords whose first conversion information does not satisfy the first preset condition; and after the conversion optimization, testing the second conversion information corresponding to the primary keywords whose first conversion information does not satisfy the first preset condition within a second preset time period; and determining the primary keywords whose second conversion information satisfies the first preset condition as the preset keywords corresponding to the first preset information.

[0397] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region; determining the preset keywords corresponding to the first preset information in each preset region based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset region.

[0398] Optionally, determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords for which the first conversion information satisfies the first preset condition; determining the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period; determining the preset keywords corresponding to the first preset information in each preset time period based on the first conversion information corresponding to the primary keywords for which the first conversion information satisfies the first preset condition in each preset time period.

[0399] Optionally, when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term, including: when the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term in a mixed text and image style.

[0400] Optionally, the preset keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search word.

[0401] Optionally, the keywords include: brand words, and when the search word searched by the second user matches the keyword, when the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: when the search word searched by the second user matches the brand word, the first preset information is sent to the client, and the client displays the target information in the display area of ​​the first search result item on the search result page corresponding to the search word, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

[0402] Optionally, the keywords include: general words and / or industry words, and when the search words searched by the second user match the preset keywords, the first preset information is sent to the client, and the client displays the first preset information on the search results page corresponding to the search words, including: when the search words searched by the second user match the general words and / or industry words, the first preset information is sent to the client, and the client displays the first preset information on the right side of the search results page.

[0403] Optionally, integrating the source information into a second display form includes: integrating corresponding second preset information based on the source information; while the second user is browsing information, sending the second preset information to the client, and the client displays the second preset information matching the second user.

[0404] Optionally, integrating the corresponding second preset information based on the source information includes: determining the target industry based on the source information, and obtaining the information flow consumption behavior information of the second users in the entire network for the target industry; dividing the second users in the entire network into multiple types based on the information flow consumption behavior information of the second users in the entire network for the target industry; and generating corresponding second preset information for each type of user based on the source information.

[0405] Optionally, integrating the source information into a third display form includes: integrating preset keywords based on the source data; when the preset keywords match the input information entered by the second user in the input method, sending the preset keywords to the input method, and displaying a text link of the preset keywords in the input method.

[0406] The various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments. The same or similar parts between the various embodiments can be referenced to each other.

[0407] The embodiments of the present invention are described with reference to the flowcharts and / or block diagrams of the methods, terminal devices (systems), and computer program products according to the embodiments of the present invention. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of the processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing terminal device to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing terminal device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0408] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing terminal device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce a manufactured product including an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0409] These computer program instructions can also be loaded onto a computer or other programmable data processing terminal device so that a series of operating steps are executed on the computer or other programmable terminal device to produce a computer-implemented process, thereby providing instructions for executing on the computer or other programmable terminal device to implement the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0410] Although the preferred embodiments of the present invention have been described, those skilled in the art may make additional changes and modifications to these embodiments once they have learned the basic creative concept. Therefore, the appended claims are intended to be interpreted as including the preferred embodiments and all changes and modifications that fall within the scope of the embodiments of the present invention.

[0411] Finally, it should be noted that, in this article, relational terms such as first and second, etc. are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or terminal device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or terminal device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the existence of other identical elements in the process, method, article or terminal device including the elements.

[0412] The above is a detailed introduction to an information processing method, an information processing device and an electronic device provided by the present invention. Specific examples are used in this article to illustrate the principles and implementation methods of the present invention. The description of the above embodiments is only used to help understand the method of the present invention and its core idea. At the same time, for those skilled in the art, according to the idea of ​​the present invention, there will be changes in the specific implementation methods and application scopes. In summary, the content of this specification should not be understood as a limitation on the present invention.

Claims

1. An information processing method, characterized in that: include: Obtaining source information of the first user; integrating the source information into at least two presentation forms; The integrating the source information into at least two display forms includes: Select primary keywords based on pre-sorted account structure, source information, and historical search terms; Testing the first conversion information corresponding to each primary keyword within the first preset time period; Determining a preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition; The method of determining the preset keywords corresponding to the first preset information based on the first conversion information corresponding to each primary keyword and the first preset condition includes: determining the primary keywords whose first conversion information does not satisfy the first preset condition; performing conversion optimization based on the primary keywords whose first conversion information does not satisfy the first preset condition; and after the conversion optimization, testing the second conversion information corresponding to the primary keywords whose first conversion information does not satisfy the first preset condition within a second preset time period; and determining the primary keywords whose second conversion information satisfies the first preset condition as the preset keywords corresponding to the first preset information.

2. The method according to claim 1, characterized in that The source information is integrated into at least two presentation forms in at least two of the following ways: Integrate the source information into a first presentation format, where the first presentation format is adapted to a search scenario; Integrate the source information into a second presentation format, where the second presentation format is adapted to the information flow scenario; The source information is integrated into a third presentation form, and the third presentation form is adapted to the chat scenario.

3. The method according to claim 2, characterized in that The integrating the source information into a first presentation form includes: Integrate the first preset information for display and the preset keywords corresponding to the first preset information according to the source information; When the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term.

4. The method according to claim 3, characterized in that The first preset information integrated for display according to the source information includes: Determine the target industry based on the source information, and obtain search behavior information of the second user on the entire network for the target industry; Determine, based on the search behavior information, historical search terms of the second user on the entire network for the target industry and search intentions corresponding to the historical search terms; On the basis of the source information, first preset information for display is generated according to the historical search terms and the search intention information corresponding to the historical search terms.

5. The method according to claim 4, characterized in that The step of integrating the preset keywords corresponding to the first preset information according to the source information includes: The preset keyword corresponding to the first preset information is determined according to the source information and the historical search terms of the second user in the entire network for the target industry.

6. The method according to claim 1, characterized in that The step of determining the preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition includes: Determining a primary keyword that the first conversion information satisfies a first preset condition; Determine the primary keyword of the first conversion information that meets the first preset condition, and the first conversion information corresponding to each preset region; The preset keywords corresponding to the first preset information in each preset region are determined according to the first conversion information corresponding to the primary keywords in each preset region that meet the first preset condition.

7. The method according to claim 1, characterized in that The step of determining the preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition includes: Determining a primary keyword that the first conversion information satisfies a first preset condition; Determine the primary keyword of the first conversion information that meets the first preset condition, and the first conversion information corresponding to each preset time period; The preset keywords corresponding to the first preset information in each preset time period are determined according to the first conversion information corresponding to the primary keywords in each preset time period that satisfy the first preset condition.

8. The method according to claim 3, characterized in that When the search term searched by the second user matches the preset keyword, sending the first preset information to the client, and the client displaying the first preset information on the search result page corresponding to the search term, includes: When the search term searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search term in a mixed text and image format.

9. The method according to claim 3, characterized in that: The preset keywords include: general words and / or industry words. When the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: When the search term searched by the second user matches the general term and / or industry term, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search term.

10. The method according to claim 3, characterized in that: The keyword includes: a brand word, when the search word searched by the second user matches the keyword, when the search word searched by the second user matches the preset keyword, sending the first preset information to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: When the search term searched by the second user matches the brand term, the first preset information is sent to the client, and the client displays the first preset information in the display area of ​​the first search result item on the search result page corresponding to the search term, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than the preset ratio.

11. The method according to claim 3, characterized in that The keywords include: general words and / or industry words. When the search word searched by the second user matches the preset keyword, the first preset information is sent to the client, and the client displays the first preset information on the search result page corresponding to the search word, including: When the search term searched by the second user matches the general term and / or industry term, the first preset information is sent to the client, and the client displays the first preset information on the right side of the search results page.

12. The method according to claim 2, characterized in that: The integrating the source information into a second presentation form includes: Integrate corresponding second preset information according to the source information; When the second user browses information, the second preset information is sent to the client, and the client displays the second preset information matching the second user.

13. The method according to claim 12, characterized in that The step of integrating the corresponding second preset information according to the source information includes: Determine the target industry based on the source information, and obtain information flow consumption behavior information of the second user in the entire network for the target industry; Classifying the second users of the entire network into multiple types according to the information flow consumption behavior information of the second users of the entire network for the target industry; Based on the source information, corresponding second preset information is generated for each type of user.

14. The method according to claim 2, characterized in that The integrating the source information into a third presentation form includes: Integrate preset keywords based on the source information; When the preset keyword matches the input information input by the second user in the input method, the preset keyword is sent to the input method, and a text link of the preset keyword is displayed in the input method.

15. An information processing method, characterized in that: include: During the second user information consumption process, obtaining the user association information of the second user; The user-related information includes: input information; Acquire a target display form, and determine corresponding target information according to the user association information and the target display form, wherein the target information includes information obtained by integrating the source information of the first user into the target display form; the information obtained by integrating the source information of the first user into the target display form includes preset keywords; Displaying the target information; The target display form includes: Get the current information consumption scenario; If the current information consumption scenario is a chat scenario, determining the target display format to be a third display format, wherein the third display format is adapted to the chat scenario; The determining corresponding target information according to the user association information and the target display form includes: Matching the input information with the preset keywords of each first user, and determining a target preset keyword matching the input information; Determine the target preset keywords as target information; The displaying of the target information includes: Obtain a text chain corresponding to the target preset keyword, and display the text chain in the input method keyboard.

16. The method according to claim 15, characterized in that The acquisition target display form includes: Get the current information consumption scenario; If the current information consumption scenario is a search scenario, determining that the target display format is a first display format, wherein the first display format is adapted to the search scenario; The user-related information includes: a search term, the information obtained by integrating the source information of the first user into a target display form includes first preset information, the first preset information has corresponding preset keywords, and the corresponding target information is determined according to the user-related information and the target display form, including: Matching the search word with a preset keyword corresponding to the first preset information of each first user, and determining first preset information in which the preset keyword matches the search word; Determine the first preset information matching the preset keyword with the search term as the target information; The displaying of the target information includes: The target information is displayed on the search result page corresponding to the search term.

17. The method according to claim 16, characterized in that The user association information further includes region information, the preset keyword corresponds to the preset region, and the matching of the search term with the preset keyword corresponding to the first preset information of each first user to determine the first preset information matching the preset keyword with the search term includes: Selecting, from the preset keywords corresponding to the first preset information of each first user, the preset keywords whose preset regions match the region information; The search word is matched with the selected preset keyword to determine first preset information that the preset keyword matches the search word.

18. The method according to claim 16, characterized in that The user association information further includes time information, the preset keyword corresponds to a preset time period, and the search term is matched with the preset keyword corresponding to the first preset information of each first user, and the first preset information that matches the preset keyword with the search term is determined, including: Selecting, from the preset keywords corresponding to the first preset information of each first user, the preset keywords whose preset time period matches the time information; The search word is matched with the selected preset keyword to determine first preset information that the preset keyword matches the search word.

19. The method according to claim 16, characterized in that The displaying of the target information on the search result page corresponding to the search term includes: The target information is displayed on the search result page corresponding to the search term in a mixed text and image format.

20. The method according to claim 16, characterized in that The preset keywords include: general words and / or industry words, and the display of the target information on the search result page corresponding to the search word includes: If the preset keyword matching the search term is a general word and / or an industry word, the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search term.

21. The method according to claim 16, characterized in that The preset keywords include: brand words, and the display of the target information on the search result page corresponding to the search word includes: If the preset keyword matching the search term is a brand word, the target information is displayed in the display area of ​​the first search result item on the search result page corresponding to the search term, and the ratio of the area of ​​the display area corresponding to the first search result item to the area of ​​the search result page is greater than a preset ratio.

22. The method according to claim 16, characterized in that The preset keywords include: general words and / or industry words, and the display of the target information on the search result page corresponding to the search word includes: If the preset keyword matching the search term is a general word and / or an industry word, the target information is displayed on the right side of the search result page corresponding to the search term.

23. The method according to claim 15, characterized in that The acquisition target display form includes: Get the current information consumption scenario; If the current information consumption scenario is an information flow scenario, determining the target display format to be a second display format, wherein the second display format is adapted to the information flow scenario; The user-related information includes information flow consumption behavior information, the information obtained by integrating the source information of the first user into the target display form includes: second preset information, the second preset information corresponds to the user type; the corresponding target information is determined according to the user-related information and the target display form, including: Analyze the information flow consumption behavior information to determine the target type of the second user; The second preset information matching the target type is determined as the target information.

24. The method according to claim 15, characterized in that The preset keyword has a corresponding detail page, and obtaining the text link corresponding to the target preset keyword includes: When the target preset keyword includes multiple ones, for one target preset keyword: Acquire user information of a first user corresponding to the target preset keyword and a keyword quality of the target preset keyword; Determine the score of the target preset keyword according to the user information of the first user corresponding to the target preset keyword and the keyword quality of the target preset keyword; For a target preset keyword among the top N target preset keywords with the highest scores, a text link corresponding to the target preset keyword is generated according to the webpage address of the detail page corresponding to the target preset keyword.

25. The method according to any one of claims 15 to 24, characterized in that: The target information has a corresponding detail page, and the method further includes: receiving trigger operations for target information; Displays the details page corresponding to the target information.

26. An information processing device, characterized in that: include: A source information acquisition module, used to acquire source information of the first user; An integration module, used for integrating the source information into at least two display forms; The integration module includes: a first information integration unit, which is used to select primary keywords based on the pre-sorted account structure, source information and historical search terms; test the first conversion information corresponding to each primary keyword within a first preset time period; determine the preset keyword corresponding to the first preset information according to the first conversion information corresponding to each primary keyword and the first preset condition; The first information integration unit is also used to determine the primary keywords of the first conversion information that do not meet the first preset condition; perform conversion optimization based on the primary keywords of the first conversion information that do not meet the first preset condition; and after the conversion optimization, test the second conversion information corresponding to the primary keywords of the first conversion information that do not meet the first preset condition within a second preset time period; determine the primary keywords of the second conversion information that meet the first preset condition as the preset keywords corresponding to the first preset information.

27. An information processing device, characterized in that: include: A related information acquisition module, used to acquire user related information of the second user during the second user information consumption process; The user-related information includes: input information; an information determination module, configured to obtain a target display form, and determine corresponding target information according to the user-related information and the target display form, wherein the target information includes information obtained by integrating the source information of the first user into the target display form; the information obtained by integrating the source information of the first user into the target display form includes preset keywords; An information display module, used to display the target information; Wherein, the information determination module includes: The third form acquisition submodule is used to acquire the current information consumption scene; if the current information consumption scene is a chat scene, the target display form is determined to be the third display form, and the third display form is adapted to the chat scene; The third target information acquisition submodule is used to match the input information with the preset keywords of each first user, determine the target preset keyword matching the input information; and determine the target preset keyword as the target information; The information display module includes: The second target information display submodule is used to obtain the text chain corresponding to the target preset keyword and display the text chain in the input method keyboard.

28. An electronic device, characterized in that: The device comprises a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, and the one or more programs include being used to perform the information processing method as described in any one of method claims 1-14.

29. An electronic device, characterized in that: It comprises a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, and the one or more programs include being used to perform the information processing method as described in any one of method claims 14-25.

30. A readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information processing method as described in any one of method claims 1-25.

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