Information processing method, information display method and device

Abstract

The embodiments of the present application provide an information processing method, an information display method and a device. Among them, from the various application objects accessed by the application, at least one first recommended content matching the user is determined according to the content provided by the application object; wherein the at least one first recommended content is associated with at least one application object; content prompt information of the at least one first recommended content is generated; the content prompt information links to the corresponding page of the application object; a first area is provided in the display interface of the application, and the content prompt information of the at least one first recommended content is displayed in the first area. The technical solution provided by the embodiments of the present application realizes the effective promotion of application objects.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of computer application technology, and in particular, to an information processing method, an information display method and a device. Background Art

[0002] With the development of communication technology and the popularization of computer technology, various apps (Applications) have gradually entered people's daily lives.

[0003] At present, multiple application objects are usually integrated in App, and different services can be provided to users through different application objects. Application objects can refer to different functional modules developed in App, or Html5 (HyperText Markup Language5, Hypertext Markup Language 5th version, abbreviated as H5) pages or light applications running when App is used as a running container.

[0004] Since there are usually many application objects, it is difficult for users to find the application objects they need, so application object promotion becomes very important. Summary of the invention

[0005] Embodiments of the present application provide an information processing method, an information display method, and an apparatus.

[0006] In a first aspect, an information processing method is provided in an embodiment of the present application, comprising:

[0007] Determining at least one first recommended content matching the user from among different application objects accessed by the application program according to the content provided by the application objects;

[0008] Generate content prompt information of the at least one first recommended content; the content prompt information links to a corresponding page of the application object;

[0009] A first area is provided in the display interface of the application, and content prompt information of the at least one first recommended content is displayed in the first area.

[0010] In a second aspect, an information display method is provided in an embodiment of the present application, comprising:

[0011] Providing a display interface;

[0012] Acquire content prompt information of at least one first recommended content matching the user; the at least one first recommended content is associated with at least one application object;

[0013] Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0014] In a third aspect, an information processing method is provided in an embodiment of the present application, including:

[0015] Determine, from among various application objects accessed by the application program, at least one recommended content satisfying a recommendation condition according to the content provided by the application object; wherein the at least one recommended content is associated with at least one application object;

[0016] Generating content prompt information of the at least one recommended content; wherein the content prompt information links to a corresponding page of the application object;

[0017] A first area is provided in the display interface of the application, and content prompt information of the at least one recommended content is displayed in the first area.

[0018] In a fourth aspect, an embodiment of the present application provides an information display method, including:

[0019] Providing a display interface;

[0020] Acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object;

[0021] Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0022] In a fifth aspect, an embodiment of the present application provides an information processing device, including:

[0023] A first determination module, configured to determine at least one first recommended content matching the user from among the accessed different application objects according to the content provided by the application objects; wherein the at least one first recommended content is associated with at least one application object;

[0024] A first generating module, configured to generate content prompt information of the at least one first recommended content; the content prompt information is linked to a corresponding page of the application object;

[0025] The first trigger module is used to provide a first area in the display interface, and display content prompt information of the at least one first recommended content in the first area.

[0026] In a sixth aspect, an embodiment of the present application provides an information display device, including:

[0027] A first display module, used to provide a display interface;

[0028] A first acquisition module, configured to acquire content prompt information of at least one first recommended content matching the user; the at least one first recommended content is associated with at least one application object;

[0029] The second display module is used to display content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0030] In a seventh aspect, an embodiment of the present application provides a page, wherein a first area of ​​the page is used to display content prompt information of at least one first recommended content;

[0031] Wherein, the at least one first recommended content is associated with at least one application object; the at least one recommended content matches the user;

[0032] The content prompt information links to a corresponding page of the application object.

[0033] In an eighth aspect, an embodiment of the present application provides an information processing device, including:

[0034] A second determination module is used to determine at least one recommended content satisfying the recommendation condition from among the accessed different application objects according to the content provided by the application objects; wherein the at least one recommended content is associated with at least one application object;

[0035] A second generating module is used to generate content prompt information of the at least one recommended content; the content prompt information is linked to a corresponding page of the application object;

[0036] The second trigger module is used to provide a first area in the display interface, and display content prompt information of the at least one recommended content in the first area.

[0037] In a ninth aspect, an embodiment of the present application provides an information display device, including:

[0038] A third display module, used to provide a display interface;

[0039] A second acquisition module is used to acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object;

[0040] A fourth display module is used to display content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0041] In a tenth aspect, an embodiment of the present application provides a page, wherein a first area of ​​the page is used to display content prompt information of at least one recommended content;

[0042] Wherein, the at least one recommended content is associated with at least one application object;

[0043] The content prompt information links to a corresponding page of the application object.

[0044] In an eleventh aspect, an embodiment of the present application provides a computing device, including a processing component and a storage component;

[0045] The storage component stores one or more computer instructions; the one or more computer instructions are used to be called and executed by the processing component;

[0046] The processing component is used to:

[0047] Determining at least one first recommended content matching the user from among different application objects accessed by the application program according to the content provided by the application objects;

[0048] Generate content prompt information of the at least one first recommended content; the content prompt information links to a corresponding page of the application object;

[0049] Content prompt information of the at least one first recommended content is displayed in a first area of ​​the display interface.

[0050] In a twelfth aspect, an embodiment of the present application provides an electronic device, comprising a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are called and executed by the processing component;

[0051] The processing component is used to:

[0052] Providing a display interface through the display component;

[0053] Acquire content prompt information of at least one first recommended content matching the user; the at least one first recommended content is associated with at least one application object;

[0054] Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0055] In a thirteenth aspect, an embodiment of the present application provides a computing device, including a processing component and a storage component;

[0056] The storage component stores one or more computer instructions; the one or more computer instructions are used to be called and executed by the processing component;

[0057] The processing component is used to:

[0058] Determine, from among various application objects accessed by the application program, at least one recommended content satisfying a recommendation condition according to the content provided by the application object; wherein the at least one recommended content is associated with at least one application object;

[0059] Generating content prompt information of the at least one recommended content; wherein the content prompt information links to a corresponding page of the application object;

[0060] A first area is provided in the display interface of the application, and content prompt information of the at least one recommended content is displayed in the first area.

[0061] In a fourteenth aspect, an embodiment of the present application provides an electronic device, comprising a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are called and executed by the processing component;

[0062] The processing component is used to:

[0063] Providing a display interface through a display component;

[0064] Acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object;

[0065] Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0066] In an embodiment of the present application, content prompt information is generated based on the recommended content of the application object, and a display interface is provided. The application object is recommended in the first area of ​​the display interface in the form of content prompt information. Combined with the content prompt information, it is convenient to understand the content provided by the application object, thereby increasing the visit rate of the application object, etc., and achieving effective promotion. The content prompt information corresponds to the recommended content and is relevant to the user, which further improves the recommendation accuracy, facilitates users to find application objects, and improves ease of use.

[0067] These and other aspects of the present application will become more clearly understood in the description of the following embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0068] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, a brief introduction will be given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0069] Figure 1 A flowchart of an embodiment of an information processing method provided by the present application is shown;

[0070] Figure 2 A flowchart of an embodiment of an information display method provided by the present application is shown;

[0071] Figure 3 A flowchart showing another embodiment of an information processing method provided by the present application is shown;

[0072] Figure 4 A flowchart of another embodiment of an information display method provided by the present application is shown;

[0073] Figure 5a to Figure 5b Schematic diagrams of display interfaces of the embodiments of the present application in a practical application are respectively shown;

[0074] Figure 5c A schematic diagram showing a content prompt page in an actual application of an embodiment of the present application is shown;

[0075] Figure 6 A schematic diagram of an information processing interaction process in a practical application of an embodiment of the present application is shown;

[0076] Figure 7 A schematic diagram showing the structure of an embodiment of an information processing device provided by the present application is shown;

[0077] Figure 8 A schematic diagram showing the structure of an embodiment of a computing device provided by the present application is shown;

[0078] Fig. 9 A schematic structural diagram of an embodiment of an information display device provided by the present application is shown;

[0079] Fig.10 A schematic structural diagram of an embodiment of an electronic device provided by the present application is shown;

[0080] Fig.11 A structural schematic diagram showing another embodiment of an information processing device provided by the present application;

[0081] Fig.12A schematic diagram showing a structure of another embodiment of a computing device provided by the present application is shown;

[0082] Fig.13 A structural schematic diagram of another embodiment of an information display device provided by the present application is shown;

[0083] Fig.14 A structural schematic diagram of another embodiment of an electronic device provided by the present application is shown. DETAILED DESCRIPTION

[0084] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

[0085] In some of the processes described in the specification and claims of this application and the above-mentioned figures, multiple operations that appear in a specific order are included, but it should be clearly understood that these operations may not be executed in the order in which they appear in this article or executed in parallel. The serial numbers of the operations, such as 101, 102, etc., are only used to distinguish between different operations, and the serial numbers themselves do not represent any execution order. In addition, these processes may include more or fewer operations, and these operations may be executed in sequence or in parallel. It should be noted that the descriptions of "first", "second", etc. in this article are used to distinguish different messages, devices, modules, etc., do not represent the order of precedence, and do not limit the "first" and "second" to be different types.

[0086] The technical solution of the embodiment of the present application is mainly used in the scenario of promoting application objects.

[0087] Among them, the application object can refer to the functional modules provided by the App (Application) itself, such as game modules, social modules, e-commerce modules, etc. Different functional modules can provide different business functions; or it can also refer to the Html5 (HyperText Markup Language5, Hypertext Markup Language 5th version, abbreviated as H5) page or light application (Mini App) that runs as an App as a running container. The App can also provide corresponding business functions to users through H5 pages or light applications.

[0088] Among them, H5 page is a web page developed based on Html5 technology, which can be called and run in App; while light application is a lightweight application that can be used without downloading and installing. The development of computer technology has brought new application development models. For example, the provider of large platform application services, in addition to providing end users with their own services based on their own platform applications, also provides developers with an efficient development framework. The platform's own functional modules or third-party service applications can be developed and deployed in a very efficient way through the provided development framework, and access to the platform's main application with good compatibility and stability. In addition to achieving the aforementioned advantages, applications developed under this development model can also rely on the brand, user and other advantages of the application platform to achieve a mutually beneficial situation. For example, on the one hand, the access to applications enriches the platform's services, and on the other hand, it saves the promotion cost of the accessed applications. More importantly, it saves users' access time and improves the application's reach efficiency. The application objects accessed based on this mode can be called light applications, or independent functional sub-applications, which can run based on the main application, that is, they can run with the main application as the running container. For example, they can be started from the interface provided by the main application, and the main application allocates the running environment, etc. At the same time, they maintain a certain degree of independence in terms of functions and running characteristics. Light applications are usually easy to implement, simple and efficient in function, and convenient to use. Light applications are also called mini-programs in actual applications.

[0089] Since there are usually many application objects, especially when the application object is an H5 page or a light application, since any developer can develop an H5 page or a light application, as long as it is connected to the App platform, it can run, and it is impossible for the App to display all application objects, so it becomes very important to promote business objects. At present, only the icons of the latest online or operationally required application objects can be displayed in the display interface, such as the fixed recommendation area on the homepage. The application objects cannot be understood through the icons, and the business functions provided by these application objects may not meet the needs of users. Therefore, the access rate and utilization rate of business objects cannot be effectively improved. This promotion method is not ideal. The inventor found in the research that although many apps can currently support application object search, that is, users enter search keywords, and according to the object name of the application object, find the application object whose object name matches the search keyword, but the object name cannot accurately express the business function of the application object. Therefore, searching for application objects according to the object name may not meet the needs of users, and this promotion method is not ideal.

[0090] In an actual application, in order to facilitate the management and operation of enterprises, there are also apps that help enterprises with office or social activities. Apps can provide management for enterprise organizations, and there will be many application objects serving enterprise organizations. These application objects can provide different business functions, such as leave business, reimbursement business, attendance business, etc. After a user joins a certain enterprise organization, he can use the application objects associated with the enterprise organization. However, since there are many application objects associated with the enterprise organization, currently only the icons of several application objects are displayed in the fixed recommendation area of ​​the display interface. These application objects are usually configured according to operational needs, and the business involved by some enterprise users may not be related to the business functions provided by these application objects. The application objects you want to use need to be searched or traversed for, so the recommendation is inaccurate and the use is not convenient enough.

[0091] In order to achieve effective promotion of application objects, the inventor has proposed the technical solution of this application after a series of studies. In the embodiment of this application, content prompt information is generated based on the recommended content of the application object, and a display interface is provided. The application object is recommended by displaying content prompt information in the first area of ​​the display interface. The content provided by the application object is conveniently understood in combination with the content prompt information, thereby improving the access rate of the application object and achieving effective promotion. The recommended content corresponding to the content prompt information can be determined based on the user, for example, based on the business involved by the user, so that the accuracy of the recommendation is further improved, and it is convenient for users to find application objects, which improves the convenience of use.

[0092] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0093] Figure 1 A flowchart of an embodiment of an information processing method provided in an embodiment of the present application, the method may include:

[0094] 101: Determine at least one recommended content satisfying a recommendation condition from among various application objects accessed by an application program and according to content provided by the application objects.

[0095] The at least one recommended content is associated with at least one application object; and each application object can provide one or more recommended contents.

[0096] Among them, each application object can provide multiple contents, which can be viewed by users or perform interactive operations. These contents can be PGC (Professional Generated Content) or UGC (User Generated Content) or data generated by business operations, or if the application object can provide products to users, the content can refer to relevant descriptive information of the product, such as product name, product picture, etc.

[0097] Among them, the product may refer to, for example, goods for online transactions, in which case the content may include the name of the goods, the category of the goods, the price of the goods, the sales volume of the goods, and the related introduction information of the goods, etc.; or the product may refer to a store that provides goods for online transactions, in which case the content may include the name of the store, the category of the store, the industry of the store, the business license of the store, the related information of the operating brand (such as ID, name, and logo, etc.), the name of the offline store, the address of the offline store, and the object description information of the business object to which the store belongs, etc.;

[0098] Among them, the application object is assumed to provide social functions, and the data produced by business operations may refer to friend update messages, etc.; the application object is assumed to provide instant messaging functions, and the data produced by business operations may refer to messages sent by friends, or system messages, etc.; for example, the application object is assumed to provide asset trading functions, and the data produced by business operations may refer to collection / payment reminders, transfer reminder information, coupon collection reminder information, or electronic red envelope reminder information, etc.

[0099] Various business functions provided by the application object can be conveyed through content, and users are willing to spend time on content. Therefore, this embodiment starts from the perspective of content and first determines recommended content that meets the recommendation conditions.

[0100] Among them, the different application objects accessed by the App refer to the application objects integrated in the App or dependent on the App. From the above description, it can be seen that these different application objects can be functional modules provided by the App itself, or they can also refer to H5 pages or light applications (Mini App) that run as running containers of the App.

[0101] 102: Generate content prompt information of the at least one recommended content.

[0102] The content prompt information may be linked to a corresponding page of the application object, that is, through a trigger operation on the content prompt information, a corresponding page of the corresponding application object, such as a content display page of the corresponding recommended content, may be displayed.

[0103] The content prompt information of each recommended content may be in the form of a card. The content prompt information of each recommended content may include a content summary of each recommended content. The content summary may include text, pictures or videos.

[0104] In addition, if each recommended content involves a business operation, the content prompt information may also include at least one business operation control, so that by triggering any business operation control, a corresponding business operation based on each recommended content may be performed. For example, if the content is a transfer prompt or an electronic red envelope prompt, the business operation control may include a control for triggering a collection operation or a rejection operation.

[0105] Therefore, the content prompt information includes at least one business operation control;

[0106] The generating of the content prompt information of the at least one recommended content comprises:

[0107] For the at least one recommended content, content prompt information including at least one business operation is generated respectively.

[0108] 103: Providing a first area in the display interface of the application, and displaying content prompt information of the at least one recommended content in the first area.

[0109] When the content prompt information is in the form of a card, at least one piece of content prompt information may be displayed in the form of a card list.

[0110] Optionally, since the display area of ​​the first region is limited, the content prompt information of the at least one recommended content may be displayed by turning pages or scrolling.

[0111] The technical solution of this embodiment may be executed by the server, and the displaying of the content prompt information of the at least one recommended content in the first area of ​​the display interface may include:

[0112] Providing a first area in a display interface of the application;

[0113] The content prompt information of the at least one recommended content is sent to the application so that the application displays the content prompt information of the at least one recommended content in the first area. In this embodiment, from the perspective of the content provided by the application object, the recommended content that meets the recommendation condition is determined, thereby generating content prompt information, and displaying the content prompt information in the first area of ​​the display interface. The application object is recommended by displaying the content prompt information. The content prompt information can facilitate users to understand the application object, thereby increasing the access rate of the application object, etc., and realizing effective promotion of the application object.

[0114] As an optional manner, determining at least one recommended content satisfying the recommendation condition from among the different application objects accessed by the application program according to the content provided by the application object comprises:

[0115] At least one first recommended content matching the business related to the user is determined from various application objects accessed by the application program according to the content provided by the application object.

[0116] User-related business may refer to transactions that require the user to handle, etc. In particular, the user belongs to a certain business organization. For example, in an enterprise organization, different users will have corresponding businesses based on their identities and responsibilities in the business organization.

[0117] Therefore, in order to further improve the accuracy of recommendations, the recommendation conditions may be matched with the business involved by the user, so that at least one recommended content is determined to be content that the user must or is very likely to need to pay attention to. Therefore, the access rate of the application object can be increased, personalized recommendations can be achieved, effective promotion of the application object can be achieved, and user operation is convenient, without the need to search or traverse to find the required application object, thereby improving operational convenience.

[0118] The specific implementation method of promoting the application object for the first recommended content will be introduced in detail in the following embodiments.

[0119] As another optional implementation, determining at least one recommended content satisfying the recommendation condition from among the different application objects accessed by the application program according to the content provided by the application object may include:

[0120] At least one second recommended content matching the user feature is determined from various application objects accessed by the application program according to the content provided by the application objects.

[0121] Among them, user characteristics can be obtained through user portraits, and user characteristics can represent user preferences.

[0122] Optionally, user characteristics can be obtained in combination with user historical behavior data. The historical behavior data may include historical access records, historical collection records, or historical forwarding records, such as access records in the last two weeks. The user's preferred application objects, the user's preferred object types, or the user's preferred content types can be determined through historical behavior data.

[0123] Therefore, it can be at least one second recommended content provided by at least one application object that determines the user's preference, or at least one second recommended content provided by at least one application object of an object type that meets the user's preference, or at least one second recommended content corresponding to a content type that meets the user's preference.

[0124] In addition, when the application object can provide products and the content is product description information, the user characteristics can also refer to the product name or product type preferred by the user, etc. Therefore, at least one target product can be determined based on the product name or product type preferred by the user, and the product description information of at least one target product can be used as the second recommended content, etc. In order to improve the product conversion rate, the product description information can also include resource allocation prompt information, such as coupon collection prompt information, electronic red envelope collection prompt information, etc., wherein the coupon collection prompt information or electronic red envelope collection prompt information can include business operation controls and support user trigger operations, such as click operations, etc., so that the corresponding business operations can be directly executed based on the corresponding user trigger operations, such as allocating coupons or electronic red envelopes to users.

[0125] In addition, user characteristics can be determined in combination with user biometric information, which may include age, gender, occupation, etc. The user characteristics of the current user can be determined based on different user characteristics corresponding to different pre-set biometric information. In this case, user characteristics can also refer to preferred application objects or object types, or preferred content types, etc.

[0126] If the enterprise belongs to a business organization, the user's biometric information may also include the user's business organization, the user's organizational identity (such as marketing personnel, product personnel, developers, etc.), the type of business responsible (such as approval, registration), the user's business identity (approver, registrar), etc.

[0127] Of course, user characteristics can also be determined by combining the user's historical behavior data and user biometric information. For example, the intersection or union of user characteristics obtained by analyzing historical behavior data and user characteristics obtained by analyzing user biometric information can be used as the final user characteristics.

[0128] As another optional manner, determining at least one recommended content satisfying the recommendation condition from among the different application objects accessed by the application program according to the content provided by the application objects comprises:

[0129] At least one third recommended content whose content recommendation time matches the current time is obtained from each different application object accessed by the application program according to the content provided by the application object.

[0130] Each recommended content may correspond to a content recommendation time, and outputting content prompt information of the third recommended content when the content recommendation time is reached can achieve a better recommendation effect.

[0131] For example, if a certain recommended content is related to the Mid-Autumn Festival, then the corresponding content prompt information will be displayed in the first area on the day of the Mid-Autumn Festival, which can increase the access rate of the application object and achieve effective promotion of the application object.

[0132] As another optional manner, determining at least one recommended content satisfying the recommendation condition from among the different application objects accessed by the application program according to the content provided by the application objects comprises:

[0133] At least one fourth recommended content is obtained from at least one pre-configured content provided by each different application object accessed by the application program.

[0134] In the actual operation process, the operation configuration personnel may need to force some content. For example, in the operation process of the enterprise, major decisions or important notifications of the enterprise need to be informed to the enterprise users in a timely manner. Therefore, pre-configured content can be set so that at least one fourth recommended content can be obtained therefrom.

[0135] Optionally, since there may be multiple preconfigured contents, optionally, at least one fourth recommended content may be acquired according to a recommendation sequence of at least one preconfigured content.

[0136] The recommendation order of at least one pre-configured content can be changed in real time. For example, if any pre-configured content is used as a recommended content, it can be automatically arranged to the end, so as to achieve the purpose of traversing and displaying the content prompt information of at least one pre-configured content.

[0137] As can be seen from the above description, the recommended content can be divided into at least four types, namely, first recommended content, second recommended content, third recommended content, and fourth recommended content, wherein the at least one recommended content can include one or more of the first recommended content, the second recommended content, the third recommended content, and the fourth recommended content, and each type of recommended content can include at least one. For the determination of each type of recommended content, please refer to the above description.

[0138] In order to achieve better recommendation, in some embodiments, displaying content prompt information of the at least one recommended content in the first area may include:

[0139] Determining an arrangement order of the at least one recommended content;

[0140] Displaying content prompt information of the at least one recommended content in the first area according to the sorting order.

[0141] The ranking order may be determined based on the recommendation priority of at least one recommended content. The higher the recommendation priority, the higher the ranking.

[0142] Among them, for different types of recommended content, the recommendation priority of the first recommended content may be higher than the recommendation priority of the second recommended content, the recommendation priority of the second recommended content may be higher than the recommendation priority of the third recommended content, and the recommendation priority of the third recommended content may be higher than the recommendation priority of the fourth recommended content. Of course, the recommendation priorities between different types of recommended content can also be set according to actual conditions, and the application does not make specific restrictions on this.

[0143] Among the recommended contents of the same type, for the first recommended content, for example, the recommendation priority can be determined according to the business execution time and / or business importance. For example, the earlier the business execution time, the higher the recommendation priority of the first recommended content; or the higher the business importance, the higher the recommendation priority of the first recommended content, etc.

[0144] For the second recommended content, the second recommended content with a higher matching degree may have a higher recommendation priority according to the matching degree with the user feature.

[0145] The third recommended content may be determined according to the content recommendation time. The earlier the content recommendation time is or the closer it is to the current time, the higher the recommendation priority is.

[0146] For the fourth recommended contents, the arrangement order among the fourth recommended contents may be determined according to a pre-configured arrangement order.

[0147] Of course, the above are only examples of several possible implementations of the arrangement order, and this application does not make any specific limitations on this.

[0148] In some embodiments, the method may further include:

[0149] If any recommended content displayed in the first area meets the closing condition, the content prompt information of any first recommended content is canceled.

[0150] The closing condition may, for example, refer to the display duration of any recommended content satisfying its corresponding preset duration.

[0151] Alternatively, the closing condition may refer to detecting a trigger operation for obtaining content prompt information for any recommended content. Since the trigger operation can trigger the opening of the application object corresponding to any recommended content and display the corresponding page, indicating that the recommendation purpose has been achieved, the content prompt information of any recommended content can be closed at this time.

[0152] Alternatively, the closing condition may mean that the first area meets the update condition, that is, if the first area needs to be updated, the content prompt information currently displayed in the first area can be overwritten by the updated content prompt information, etc., so that the currently displayed content prompt information can be closed.

[0153] Therefore, in some embodiments, determining at least one recommended content satisfying the recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object may include:

[0154] If the first area meets the update condition, at least one recommended content that meets the recommendation condition is determined from various application objects accessed by the application program according to the content provided by the application program.

[0155] The first area may be updated periodically, and the update condition may be, for example, the arrival of the update time.

[0156] In order to further improve the promotion effect, in some embodiments, the method may further include:

[0157] Identify multiple application objects

[0158] A second area is provided in the display interface, and object prompt information of a plurality of application objects is displayed in the second area.

[0159] Optionally, the object prompt information may refer to, for example, an object icon, etc., and may link to a corresponding page of the application object, such as a home page, etc.

[0160] As an optional manner, determining the multiple application objects may include:

[0161] Determine multiple application objects in descending order of access frequency.

[0162] The access frequency may refer to the access frequency corresponding to all users.

[0163] As another optional manner, determining the multiple application objects may include:

[0164] Multiple application objects matching the user characteristics are determined.

[0165] User characteristics may refer to user preferred application objects or object types or content types, etc. In addition, user characteristics may also include the business organization of the user, the user's organizational identity, the user's business identity, the business type that the user is responsible for, etc.

[0166] User characteristics can be obtained through user drawing, and can be determined in combination with user historical behavior data, etc., as described above for details.

[0167] By determining multiple application objects that match user characteristics, personalized display can be achieved.

[0168] As yet another optional manner, determining the multiple application objects may include:

[0169] Determine multiple pre-configured application objects.

[0170] The multiple application objects displayed in the second area may be pre-configured in combination with actual needs.

[0171] In addition, index prompt information may be displayed in the second area, and by triggering the index prompt information, an object search page may be displayed or an index page showing all application objects in a list or by category may be displayed.

[0172] By displaying object prompt information in the second area and providing multiple entrances to application objects, application object recommendations can be achieved, the exposure rate of the first area can be increased, the application objects can be effectively promoted, and user operations are convenient, thereby improving operational convenience.

[0173] In some embodiments, the method may further include:

[0174] determining at least one message content provided by at least one information source;

[0175] A third area is provided in the display interface, and the at least one message content is displayed in the third area.

[0176] Optionally, the at least one message content may be displayed in a feed stream format.

[0177] Optionally, at least one message content may be displayed by page turning or scrolling in the third area.

[0178] The information source may be a pre-configured application object or an information source provided by a third-party platform.

[0179] By displaying at least one message content provided by at least one information source in the third area, the exposure rate of the first area and the second area can be effectively improved, so as to increase the access rate of the application objects recommended by the first area and the second area, thereby achieving effective promotion of the application objects.

[0180] In order to improve the recommendation accuracy of the third area, as an optional manner, determining at least one message content provided by at least one information source may include:

[0181] At least one message content matching the user organization identity, the user business identity, the business organization of the user, or the business type of the user is determined from at least one information source.

[0182] If the user belongs to a business organization, such as an enterprise organization, at least one message content matching the business organization may be determined, such as content published by the business organization in an information source.

[0183] Or, according to the user organization identity in the business organization, at least one message content matching the user organization identity is determined. For example, when the user organization identity is a developer, at least one message content related to product development can be determined.

[0184] Alternatively, according to the user's business identity in the business organization, at least one message content that matches the user's business identity is determined. For example, when the user's business identity is a financial approver, at least one message content related to finance can be determined.

[0185] Alternatively, based on the business type that the user is responsible for, at least one message content matching the business type is determined. For example, if the business type is a recruitment business, message content related to photos may be determined.

[0186] As an optional manner, determining at least one message content provided by at least one information source may include:

[0187] At least one message content published by a friend followed by the user or a relevant person in the business organization to which the user belongs is determined from at least one information source.

[0188] That is, based on the user's social attributes, the user can be recommended message contents posted in the information source by the user's friends or relevant personnel in the business organization. These message contents also refer to UGC content, etc.

[0189] The relevant personnel in the user's business organization can be personnel whose responsible business types are related to the user's business types, for example, user A is responsible for recruitment business, user B is responsible for onboarding business, etc., to enhance interactive attention, etc.

[0190] In addition, since the business organization where the user is located may have a certain organizational structure and be divided into multiple departments, the relevant personnel in the business organization where the user is located may also be the corresponding personnel in the department closest to the user's department in the organizational structure, etc.

[0191] In the embodiment of the present application, starting from the perspective of the content provided by the application object, combined with the user's business, user characteristics, etc., the recommended content related to the user can be determined, and then content prompt information can be generated, and the content prompt information can be displayed in the first area of ​​the display interface. The application object is recommended by displaying the content prompt information. The content prompt information can facilitate the user to understand the application object, thereby increasing the access rate of the application object, etc., and realizing the effective promotion of the application object. In addition, the object prompt information of multiple application objects can be displayed in the second area of ​​the display interface, and at least one message content provided by at least one information source can be displayed in the third area, so as to increase the exposure rate of the display interface, thereby increasing the access rate of the application object recommended through the display interface, further ensuring the effective promotion of the application object, and facilitating user operation, without searching for the application object, realizing personalized recommendations for different users, and improving the convenience of operation.

[0192] Since the content prompt information may include at least one business operation control, in some embodiments, the method may further include:

[0193] Receiving a business processing request for any recommended content; wherein the business processing request is generated based on a triggering operation of any business operation control corresponding to any recommended content;

[0194] Based on any of the recommended contents, a corresponding business operation is performed.

[0195] That is, through the business operation controls in the content prompt information displayed in the display interface, the business operation can be directly triggered without entering the specific page of the application object, which not only realizes the promotion of the application object, but also facilitates user use.

[0196] Figure 2 A flowchart of an embodiment of an information display method provided in an embodiment of the present application, the method may include the following steps:

[0197] 201: Provide a display interface.

[0198] 202: Obtain content prompt information of at least one recommended content that meets the recommendation condition.

[0199] The at least one recommended content is associated with at least one application object.

[0200] Optionally, the technical solution of this embodiment may be executed by an App, and thus may be content prompt information of at least one recommended content satisfying a recommendation condition sent by a receiving server.

[0201] The at least one recommended content satisfying the recommendation condition may be described in detail in the above embodiment.

[0202] 203: Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface.

[0203] The content prompt information is used to link to the corresponding page of the application object.

[0204] In this embodiment, a display interface is provided, and an application object is recommended by displaying content prompt information in the first area of ​​the display interface. The content prompt information is combined to facilitate understanding of the content provided by the application object, thereby increasing the access rate of the application object, etc., thereby achieving effective promotion of the application object.

[0205] The display interface may be output according to a user request, which may be triggered by the user operating a display control output by the App (such as a display control displayed on the App homepage or in the navigation bar) or performing a specific operation (such as a downward swipe operation) on the current display page of the App. The App may output the display interface in response to the user request.

[0206] As an optional manner, the obtaining of content prompt information of at least one recommended content satisfying the recommendation condition includes:

[0207] Obtain content prompt information of at least one first recommended content matching a business related to the user.

[0208] The first recommended content that matches the business that the user is involved in may be the first recommended content that is related to the business type that the user is responsible for or the business operation corresponding to the user's organizational identity.

[0209] As another optional manner, obtaining content prompt information of at least one recommended content that meets the recommendation condition may include:

[0210] Obtain content prompt information of at least one second recommended content matching the user feature.

[0211] As another optional manner, obtaining content prompt information of at least one recommended content that meets the recommendation condition may include:

[0212] Acquire content prompt information of at least one third recommended content whose content recommendation time matches the current time.

[0213] As another optional manner, obtaining content prompt information of at least one recommended content that meets the recommendation condition may include:

[0214] Content prompt information of at least one fourth recommended content determined according to the recommendation order in the at least one preconfigured content is obtained.

[0215] In some embodiments, displaying content prompt information of the at least one recommended content in the first area of ​​the display interface includes:

[0216] Determining an arrangement order of the at least one recommended content;

[0217] According to the sorting order, content prompt information of the at least one recommended content is displayed in a first area of ​​the display interface.

[0218] In some embodiments, the method may further include:

[0219] If the content prompt information of any recommended content displayed in the first area meets the closing condition, the content prompt information of any recommended content is canceled.

[0220] In some embodiments, the method may further include:

[0221] Get object prompt information of multiple application objects;

[0222] Object prompt information of multiple application objects is displayed in the second area of ​​the display interface.

[0223] Optionally, object prompt information of multiple application objects matching the user characteristics may be obtained.

[0224] In some embodiments, the method may further include:

[0225] Obtain at least one message content provided by at least one information source;

[0226] The at least one message content is displayed in a third area of ​​the display interface.

[0227] In some embodiments, obtaining at least one message content provided by at least one information source may include:

[0228] At least one message content matching the user identity or the organization to which the user belongs is obtained from at least one information source.

[0229] In some embodiments, obtaining at least one message content provided by at least one information source includes:

[0230] At least one message content corresponding to a friend followed by the user or a related person in an organization related to the organization to which the user belongs is obtained from at least one information source.

[0231] In some embodiments, the method may further include:

[0232] In response to a triggering operation of content prompt information for any recommended content, a content display page of any recommended content-related application object is displayed.

[0233] In some embodiments, the content prompt information may include at least one business operation control;

[0234] The method further comprises:

[0235] In response to a triggering operation on any business operation control corresponding to any recommended content, a corresponding business operation is performed based on the any recommended content.

[0236] By displaying business operation controls in the display interface, users can trigger corresponding business operations in the display interface without opening business processing related pages, etc., which facilitates user operations and improves business processing efficiency.

[0237] It should be noted that, for each of the above embodiments, if certain functional operations have been described in certain embodiments, they will not be repeated, and reference can be made to the description in other embodiments.

[0238] In a practical application, the embodiment of the present application can be applied to the promotion scenario of application objects based on apps that provide services to different business organizations. Business organizations can be, for example, corporate organizations, and corporate users need to belong to a certain corporate organization when using apps. Application objects based on apps that serve business organizations can provide different business functions, such as leave services, reimbursement services, attendance services, etc.

[0239] The following describes the technical solution of the embodiment of the present application from the perspective of an application object that provides services to a business organization.

[0240] Figure 3 A flowchart of another embodiment of an information processing method provided in an embodiment of the present application. The method may include the following steps:

[0241] 301: Determine at least one first recommended content matching the user from among different application objects accessed by the application program and according to the content provided by the application objects.

[0242] The at least one first recommended content is associated with at least one application object.

[0243] The at least one first recommended content matching the user may refer to at least one first recommended content matching the business related to the user. Therefore, optionally, the at least one first recommended content matching the business related to the user may be determined from various application objects accessed by the application program according to the content provided by the application objects.

[0244] 302: Generate content prompt information of the at least one first recommended content.

[0245] Wherein, the content prompt information links to the corresponding page of the application object;

[0246] 303: Provide a first area in the display interface of the application, and display content prompt information of the at least one first recommended content in the first area. In this embodiment, from the perspective of the content provided by the application object, the first recommended content matching the user is determined, thereby generating content prompt information, and the content prompt information of the first recommended content is displayed in the first area of ​​the display interface. The application object is recommended by displaying the content prompt information. The content prompt information can facilitate users to understand the application object, thereby increasing the access rate of the application object, etc., and realizing effective promotion of the application object. In combination with determining the recommended content, personalized recommendations can be realized, and the purpose of prompting users to perform corresponding business operations can be achieved, which is convenient for users to perform operations, etc.

[0247] In some embodiments, determining at least one recommended content matching the user from among the different application objects accessed from the application program according to the content provided by the application object comprises:

[0248] Determining the type of business that the user is responsible for or the business identity of the user;

[0249] From various application objects accessed by the application program, first recommended content related to the service type or the service operation corresponding to the service identity is searched according to the content provided by the application object.

[0250] Different business types correspond to different business operations, and different business operations are performed by users with corresponding business identities. Therefore, the first recommended content can be determined according to the business type or business identity that the user is responsible for. The first recommended content can be the recommended content related to the business type or the business operation corresponding to the business identity.

[0251] The first recommended content involving the business type or the business identity corresponding to the business operation may mean that the business operation needs to be performed on the first recommended content or a corresponding operation needs to be performed based on the first recommended content.

[0252] For example, the first recommended content is a reimbursement application, the business operation involved is reimbursement approval, the corresponding business type is reimbursement approval business, and the corresponding business identity can be a reimbursement approver, etc. Therefore, if a user is a reimbursement approver and performs the reimbursement review business, the content prompt information of the first recommended content can be displayed in the first area of ​​the user's corresponding display interface.

[0253] In some embodiments, determining at least one first recommended content matching the user from among the different application objects accessed from the application program according to the content provided by the application object comprises:

[0254] At least one first recommended content matching the user is searched for from different application objects corresponding to the business organization to which the user belongs and accessed by the application program, according to the content provided by the application objects.

[0255] Managers in business organizations can select multiple application objects to serve the business organization, and these selected application objects can also be used by enterprise users. In some cases, ordinary users can only use the application objects configured by managers.

[0256] Therefore, the first recommended content may be searched from the content provided by different application objects corresponding to the business organization to which the user belongs.

[0257] In some embodiments, generating content prompt information of the at least one first recommended content may include:

[0258] In combination with the at least one first recommended content and the business operation respectively involved in the at least one first recommended content, content prompt information including at least one corresponding business operation control is generated respectively.

[0259] In some embodiments, the method may further include:

[0260] Receiving a service processing request for any first recommended content; wherein the service processing request is generated based on a triggering operation of any service operation control corresponding to any first recommended content;

[0261] Based on any one of the first recommended contents, a corresponding business operation is performed.

[0262] For example, the first recommended content is a leave application, and the business operation involved is leave approval. The business operation controls may include controls that trigger approval of the application and controls that trigger rejection of the application, etc., so that the leave approval operation can be performed for the triggering operation of any control, that is, approving or rejecting the leave application.

[0263] In some embodiments, the method may further include:

[0264] Determining a recommendation priority of the at least one first recommended content based on a service execution time and / or service importance corresponding to the at least one first recommended content;

[0265] determining, based on the recommendation priority of the at least one first recommended content, an arrangement order of the at least one first recommended content in the first area;

[0266] The displaying of the content prompt information of the at least one first recommended content in the first area of ​​the display interface includes:

[0267] According to the arrangement order, content prompt information of the at least one first recommended content is displayed in the first area.

[0268] In some embodiments, displaying content prompt information of the at least one first recommended content in the first area may include:

[0269] Content prompt information of the at least one first recommended content is displayed by page turning or scrolling in the first area.

[0270] In some embodiments, determining at least one first recommended content matching the user from among the different application objects accessed from the application program according to the content provided by the application object comprises:

[0271] From the various application objects accessed by the application program, multiple contents matching the user are determined according to the contents provided by the application objects.

[0272] At least one first recommended content whose service execution time matches the current time is acquired from the multiple contents.

[0273] In some embodiments, the method may further include:

[0274] Determining at least one second recommended content matching the user characteristics from various application objects accessed by the application program according to the content provided by the application objects;

[0275] generating content prompt information of the at least one second recommended content;

[0276] Displaying content prompt information of the at least one second recommended content in the first area.

[0277] In the first area, at least one first recommended content and at least one second recommended content may be displayed simultaneously.

[0278] In addition, optionally, determining at least one second recommended content matching the user feature from among different application objects accessed by the application program according to the content provided by the application object includes:

[0279] If there is no at least one first recommended content related to the business type or the business operation corresponding to the business identity, at least one second recommended content matching the user feature is determined from different application objects accessed by the application program according to the content provided by the application object.

[0280] In some embodiments, the method may further include:

[0281] Acquire, from various application objects accessed by the application program, at least one third recommended content whose content recommendation time matches the current time according to the content provided by the application object;

[0282] generating content prompt information of the at least one third recommended content;

[0283] Content prompt information of the at least one third recommended content is displayed in the first area.

[0284] The at least one first recommended content, the at least one first second recommended content and the at least one third recommended content may be displayed simultaneously in the first area.

[0285] In addition, optionally, acquiring at least one third recommended content whose content recommendation time matches the current time from each different application object accessed by the slave application program according to the content provided by the application object may include:

[0286] If there is no at least one first recommended content related to the business type or the business operation corresponding to the business identity, at least one third recommended content whose content recommendation time matches the current time is obtained from each different application object accessed by the application program according to the content provided by the application object.

[0287] Alternatively, optionally, acquiring at least one third recommended content whose content recommendation time matches the current time from different application objects accessed by the application program according to the content provided by the application object may include:

[0288] If there is no second recommended content matching the user feature, at least one third recommended content whose content recommendation time matches the current time is obtained from different application object managers accessed by the application program according to the content provided by the application object.

[0289] In some embodiments, the method may further include:

[0290] Acquire at least one fourth recommended content from the at least one preconfigured content in a recommendation order;

[0291] Generate content prompt information of the at least one fourth recommended content.

[0292] The at least one first recommended content, the at least one second recommended content, the at least one third recommended content and the at least one fourth recommended content may be displayed simultaneously in the first area.

[0293] In addition, optionally, acquiring at least one fourth recommended content from the at least one preconfigured content in a recommendation order may include:

[0294] If there is no at least one first recommended content related to the service type or the service operation corresponding to the service identity, at least one fourth recommended content is obtained from at least one pre-configured content in a recommendation order.

[0295] Or, optionally, acquiring at least one fourth recommended content from the at least one preconfigured content in a recommendation order may include:

[0296] If there is no second recommended content matching the user feature, at least one fourth recommended content is obtained from at least one pre-configured content in a recommendation order.

[0297] Or, optionally, acquiring at least one fourth recommended content from the at least one preconfigured content in a recommendation order may include:

[0298] If there is no at least one third recommended content whose content recommendation time matches the current time, at least one fourth recommended content is obtained from the at least one pre-configured content in a recommendation order.

[0299] In some embodiments, determining at least one first recommended content matching the user from among the different application objects accessed from the application program according to the content provided by the application object may include:

[0300] If the first area meets the update condition, at least one first recommended content matching the user is determined from various application objects accessed by the application program according to the content provided by the application objects.

[0301] In some embodiments, the method may further include:

[0302] Determine multiple application objects;

[0303] A second area is provided in the display interface, and object prompt information of the plurality of application objects is displayed in the second area.

[0304] In some embodiments, determining a plurality of application objects may include:

[0305] Multiple application objects matching the user characteristics are determined.

[0306] In some embodiments, the method may further include:

[0307] determining at least one message content provided by at least one information source;

[0308] A third area is provided in the display interface, and the at least one message content is displayed in the third area.

[0309] In some embodiments, determining at least one message content provided by at least one information source may include:

[0310] At least one message content matching the user organization identity or the organization to which the user belongs is determined from at least one information source.

[0311] In some embodiments, determining at least one message content provided by at least one information source may include:

[0312] At least one message content published by a friend followed by the user or a relevant person in the organization to which the user belongs is determined from at least one information source.

[0313] In some embodiments, the method may further include:

[0314] If any first recommended content displayed in the first area meets the closing condition, the content prompt information of the first recommended content is canceled.

[0315] It should be noted that, for each of the above embodiments, some functional operations have been described in some embodiments, and therefore are not repeated. Please refer to the description in other embodiments in the text for details.

[0316] Corresponds to Figure 3 The embodiment shown, Figure 4 This is a flowchart of another embodiment of an information display method provided in an embodiment of the present application. This embodiment describes the technical solution of the present application from a display perspective. The method may include the following steps:

[0317] 401: Provide a display interface.

[0318] 402: Obtain content prompt information of at least one first recommended content matching the user.

[0319] Wherein, the at least one first recommended content is associated with at least one application object;

[0320] 403: Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface.

[0321] The content prompt information is used to link to the corresponding page of the application object.

[0322] In this embodiment, a display interface is provided, and the first area of ​​the display interface recommends an application object by displaying content prompt information, and the content provided by the application object is conveniently understood in combination with the content prompt information, thereby increasing the access rate of the application object, etc., and realizing effective promotion of the application object. The content prompt information corresponding to the first recommended content can be determined in combination with the business involved by the user, so that personalized recommendations can be realized, and the purpose of prompting the user to perform the corresponding business operation is realized, and the user is convenient to operate, etc.

[0323] For ease of understanding, Figure 5a As shown, a possible interface display schematic diagram of a display interface 500 is shown, and the display interface 500 includes a first area 501, in which at least one content prompt information 51 of a first recommended content can be displayed. The content prompt information 51 can facilitate the user to understand the first recommended content. The first recommended content matches the user, so accurate recommendation can be achieved, and the access rate of the application object corresponding to the first recommended content can be improved. A trigger operation can also be performed through the content prompt information 51, such as performing a click operation on the content prompt information to display a corresponding page of the corresponding application object, such as a content display page or a business processing page.

[0324] In some embodiments, the content prompt information may include at least one business operation control;

[0325] The method further comprises:

[0326] In response to a triggering operation on any business operation control corresponding to any first recommended content, a business processing request is sent to a server, so that the server performs a corresponding business operation on the any first recommended content.

[0327] like Figure 5a In the content prompt information 51 described in the content prompt information 51, the first recommended content corresponding to the content prompt information 51 is a leave application. The content prompt information 51 may include two business operation controls: a control 511 for triggering approval of the application and a control 512 for triggering rejection of the application, so that the user can directly operate the corresponding business operation control to implement the corresponding business operation without opening the corresponding page of the application object, that is, the business processing can be implemented, which is convenient for user operation. In some embodiments, if any of the first recommended contents displayed in the first area meets the closing condition, the content prompt information of any of the first recommended contents is canceled.

[0328] The closing condition may be, for example, that the business operation corresponding to the first recommended content has been processed, or that the display time of the content prompt information meets a preset time.

[0329] In some embodiments, displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface includes:

[0330] Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface according to the arrangement order of the at least one first recommended content;

[0331] The sorting order is determined based on the recommendation priority of the at least one first recommended content; and the recommendation priority is determined based on the service execution time and / or service importance corresponding to the first recommended content.

[0332] That is, if multiple first recommended contents are included, they can be displayed in the order corresponding to the recommendation priority. It is generally believed that the content prompt information arranged at the front is more likely to attract the user's attention, so the higher the recommendation priority, the front of the arrangement order.

[0333] In some embodiments, obtaining content prompt information of at least one first recommended content matching the user may include:

[0334] From a plurality of contents matching the user, content prompt information of at least one first recommended content whose service execution time matches the current time is obtained.

[0335] In some embodiments, obtaining content prompt information of at least one first recommended content matching the user includes:

[0336] Obtaining content prompt information of at least one first recommended content matching a business related to the user;

[0337] The method may further comprise:

[0338] Acquire content prompt information of at least one second recommended content matching the user feature;

[0339] Displaying content prompt information of the at least one second recommended content in the first area.

[0340] For example, based on the user's historical behavior data, it is found that the user uses a taxi-hailing application object every day. The user feature refers to the application object preferred by the user, that is, the taxi-hailing application object. In addition, it may also include the usage time of the preferred application object, etc. Therefore, it may be possible to obtain content prompt information of the second recommended content provided by the application object preferred by the user whose usage time matches the current time.

[0341] The second recommended content may be taxi information generated by the application object based on the user's car use record, and the content prompt information of the second recommended content may be taxi prompt information, such as Figure 5aIn the example, the content prompt information 52 of the second recommended content displayed in the first area 501 may also include at least one business operation control, such as Figure 5a The business operation controls 521 and 522 in the application object can be used to enter different pages of the application object by touching different business operation controls.

[0342] Among them, the first recommended content and the second recommended content can be displayed simultaneously in the first area. Of course, combined with Figure 1 As shown in the embodiment, only the second recommended content may be displayed in the first area.

[0343] In addition, in some embodiments, obtaining content prompt information of at least one second recommended content matching the user feature includes:

[0344] If there is no content prompt information of at least one first recommended content related to the user-related business operation, content prompt information of at least one second recommended content matching the user feature is obtained.

[0345] In some embodiments, the method may further include:

[0346] Acquire content prompt information of at least one third recommended content whose content recommendation time matches the current time;

[0347] Displaying content prompt information of the at least one third recommended content in the first area.

[0348] In some embodiments, the method may further include:

[0349] Determining at least one fourth recommended content that is not displayed from the at least one preconfigured content according to a recommendation order;

[0350] Obtain content prompt information of the at least one fourth recommended content.

[0351] In the first area, one or more of the first recommended content, the second recommended content, the third recommended content, and the fourth recommended content may be displayed simultaneously. Figure 5a The example in the figure only shows that the first recommended content and the second recommended content can be displayed. Among them, different types of recommended content can be set with recommendation priorities, so that they can be arranged in order.

[0352] exist Figure 5a The content prompt information of multiple recommended contents displayed in the first area shown, each content prompt information forms a content card, which can be linked to a corresponding page corresponding to a corresponding application, etc.

[0353] In some embodiments, obtaining content prompt information of at least one first recommended content related to a user-related business operation may include:

[0354] If the first area meets the update condition, content prompt information of at least one first recommended content related to the user-related business operation is obtained.

[0355] The display interface may include only the first area, that is, the display area of ​​the display interface is used as the first area to display content prompt information of different first recommended contents, such as Figure 5a as shown in .

[0356] In addition, in order to further improve the exposure rate of the display interface and facilitate user operation, in some embodiments, the method may further include:

[0357] Get object prompt information of multiple application objects;

[0358] A second area is provided in the display interface, and object prompt information of a plurality of application objects is displayed in the second area.

[0359] like Figure 5b As stated in Figure 5b In addition to the first area 501, the display interface in the embodiment may also include a second area 502, in which object prompt information of multiple application objects may be displayed, such as Figure 5b The object prompt information 531 to 537 described in the above. Figure 5b The display content of the first area 501 is Figure 5a The examples given in are the same and will not be repeated here.

[0360] The multiple application objects may be application objects that match user characteristics, such as application objects that are frequently used by users, or application objects that are pre-configured based on operational requirements, or application objects that are frequently accessed by all users.

[0361] In addition, if Figure 5b As shown in , index prompt information 54 may also be provided in the second area, and by triggering the index prompt information, an object search page may be displayed or an index page displaying all application objects in a list form or by category may be displayed.

[0362] In some embodiments, the method may further include:

[0363] Obtain at least one message content provided by at least one information source;

[0364] A third area is provided in the display interface, and the at least one message content is displayed in the third area.

[0365] The at least one message content may be displayed in a feed stream format.

[0366] like Figure 5b The display interface 500 shown in FIG. 5 may further include a third area 503, in which at least one message content may be displayed, such as Figure 5b Message content 55 and message content 56.

[0367] Optionally, obtaining at least one message content provided by at least one information source may include:

[0368] At least one message content matching the user identity or the organization to which the user belongs is obtained from at least one information source.

[0369] Optionally, obtaining at least one message content provided by at least one information source includes:

[0370] At least one message content published by a friend followed by the user or a relevant person in the organization to which the user belongs is obtained from at least one information source.

[0371] By providing a display area for message content of at least one information source in the display interface, and the message content can be relevant to the user, the access rate of the display interface can be increased, thereby increasing the exposure rate of the application objects promoted in the first area and the second area, which is more conducive to the promotion of the application objects and improves the promotion effect.

[0372] In some embodiments, the method may further include:

[0373] In response to a triggering operation of content prompt information for any first recommended content, a corresponding page of an application object associated with the first recommended content is displayed, which may be a content display page or a business processing page.

[0374] Optionally, the content prompt information and the object prompt information displayed in the first area and the second area may support trigger operations to open corresponding pages of the application objects linked to them.

[0375] In addition, in some embodiments, displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface includes:

[0376] Content prompt information of the at least one first recommended content is displayed by page turning or scrolling in the first area of ​​the display interface.

[0377] Since the display area of ​​the first region is limited, the content prompt information of the at least one first recommended content may be displayed in a page turning display or a scrolling display manner.

[0378] In the first area, page turning prompt information or scrolling prompt information can be output, for example Figure 5a as well as Figure 5b The page turning prompt information 57 shown in FIG.

[0379] By performing a trigger operation, such as a click operation, on the page turning prompt information 57, at least one content prompt information arranged after the currently displayed content prompt information can be displayed in the first area 501. Of course, since the first area 501 displays a limited description, by performing a trigger operation on the page turning prompt information 57, a content prompt information page can also be displayed, such as Figure 5c The content prompt information page 504 shown in the figure is used to display the content prompt information of multiple recommended contents or to display the content prompt information of multiple recommended contents in the arrangement order.

[0380] As for the third area, the at least one message content may also be displayed by turning pages or scrolling, for example Figure 5b The page turning prompt information 58 shown in FIG. By performing a trigger operation on the page turning prompt information, a message content page can be displayed, and multiple message contents can be displayed in the message content page or in an arranged order.

[0381] in, Figure 5a or Figure 5b The display interface shown can be displayed in the App, and the display content of each area in the display interface can be generated by the server, such as Figure 6 As shown in the interaction diagram, App 601 can interact with server 602. Server 602 can generate content prompt information displayed in the first area, object prompt information in the second area, and message content in the third area, and send them to App 601, which is displayed by App 601 in various interfaces of the display interface.

[0382] Among them, the display interface provided by App601 can be a function page provided by App. Based on the user page output request, the display interface can be displayed, and the corresponding display content can be displayed in each area of ​​the display interface. Through the display interface, the application object can be promoted to the user, and personalized recommendations can be made to ensure the accuracy of the recommendation and facilitate user operation. By displaying the message content provided by the information source on the display interface, the access rate of the display interface can also be increased, thereby increasing the exposure rate of the promoted application object and improving the promotion effect.

[0383] The technical solution of the embodiment of the present application can be applied to the promotion of application objects in apps serving enterprises. For any app that can run application objects, such as social apps, instant messaging apps, e-commerce apps, etc., the application objects can be promoted in a specific display interface according to the technical solution of the present application. The specific display interface can be output in the app based on user requests. The application objects running in the app may include application objects that provide commodity trading functions, application objects that provide asset trading functions, such as collection / payment functions, transfer functions, electronic red envelope functions, etc., application objects that provide instant messaging functions, application objects that provide social functions, application objects that provide enterprise management functions, and other various application objects such as providing time, weather, accounting, transportation, games and other services. These application objects can provide content, and the content can refer to product description information of various products, PGC, UGC or data produced by business operation, etc. Therefore, based on factors such as user-related business, user characteristics, and / or content recommendation time, at least one recommended content that meets the recommendation conditions can be determined, such as recommended content that requires users to perform business processing, recommended content that users have recently or repeatedly browsed, followed, forwarded or collected, and the latest updated recommended content, etc.

[0384] The content prompt information of the at least one recommended content can be displayed in the first area of ​​the display interface of the App. The content prompt information can help users understand the application object, thereby increasing the access rate of the application object, etc., and realizing effective promotion of the application object. If the content prompt information meets the recommendation conditions, personalized recommendations can be realized, which can further improve the accuracy of the recommendation.

[0385] Figure 7 A schematic diagram of a structure of an embodiment of an information processing device provided in an embodiment of the present application, the device may include:

[0386] A first determination module 701 is used to determine at least one first recommended content matching the user from among the accessed different application objects according to the content provided by the application objects; wherein the at least one first recommended content is associated with at least one application object;

[0387] A first generating module 702 is used to generate content prompt information of the at least one first recommended content; the content prompt information is linked to a corresponding page of the application object;

[0388] The first trigger module 703 is configured to provide a first area in the display interface of the application program, and display content prompt information of the at least one first recommended content in the first area.

[0389] In some embodiments, the first determination module is specifically used to determine the business type that the user is responsible for or the business identity of the user; from the different application objects accessed by the application, based on the content provided by the application objects, search for the first recommended content involving the business type or the business operation corresponding to the business identity.

[0390] In some embodiments, the first determination module is specifically configured to search for at least one first recommended content matching the user from different application objects corresponding to the business organization of the user accessed by the application program, according to the content provided by the application objects.

[0391] In some embodiments, the first generating module is specifically configured to generate content prompt information including at least one business operation control in combination with the at least one first recommended content and the business operation respectively involved in the at least one first recommended content.

[0392] In some embodiments, further comprising:

[0393] The first business processing module is used to receive a business processing request for any first recommended content; wherein the business processing request is generated based on a trigger operation of any business operation control corresponding to any first recommended content; and execute a corresponding business operation based on any first recommended content.

[0394] In some embodiments, the first trigger module is further used to determine the recommendation priority of the at least one first recommended content based on the service execution time and / or service importance corresponding to the at least one first recommended content; determine the arrangement order of the at least one first recommended content in the first area based on the recommendation priority of the at least one first recommended content;

[0395] The first trigger module displays the content prompt information of the at least one first recommended content in the first area of ​​the display interface, including: displaying the content prompt information of the at least one first recommended content in the first area according to the arrangement order.

[0396] In some embodiments, the first trigger module is specifically configured to display page by page or scroll by page in the first area of ​​the display interface to display content prompt information of the at least one first recommended content.

[0397] In some embodiments, the first determination module is specifically used to determine multiple contents matching the user from various application objects accessed by the application program according to the contents provided by the application objects; and to obtain at least one first recommended content whose service execution time matches the current time from the multiple contents.

[0398] In some embodiments, the first determination module is further configured to determine at least one second recommended content matching the user characteristics from among various application objects accessed by the application program according to the content provided by the application objects;

[0399] The first generating module is further used to generate content prompt information of the at least one second recommended content;

[0400] The first trigger module is further configured to display content prompt information of the at least one second recommended content in the first area.

[0401] In some embodiments, the first determination module specifically determines at least one second recommended content that matches the user characteristics from different application objects accessed by the application program based on the content provided by the application object if there is no at least one first recommended content related to the business type or the business operation corresponding to the business identity.

[0402] In some embodiments, the first determining module is further configured to obtain, from various application objects accessed by the application program, at least one third recommended content whose content recommendation time matches the current time according to the content provided by the application object;

[0403] The first generating module is further used to generate content prompt information of the at least one third recommended content;

[0404] The first trigger module is further configured to display content prompt information of the at least one third recommended content in the first area.

[0405] In some embodiments, the first determining module is further configured to obtain at least one fourth recommended content from the at least one preconfigured content in a recommendation order;

[0406] The first generating module is further used to generate content prompt information of the at least one fourth recommended content;

[0407] The first trigger module is further configured to display content prompt information of the at least one fourth recommended content in the first area.

[0408] In some embodiments, the first determination module is specifically configured to determine, if the first area meets the update condition, at least one first recommended content matching the user from among various application objects accessed by the application program and based on the content provided by the application objects.

[0409] In some embodiments, the first trigger module is further configured to determine a plurality of application objects; and display object prompt information of the plurality of application objects in the second area of ​​the display interface.

[0410] In some embodiments, the first trigger module determines the multiple application objects by specifically determining the multiple application objects that match the user characteristics.

[0411] In some embodiments, the first trigger module is further used to determine at least one message content provided by at least one information source; and display the at least one message content in the third area of ​​the display interface.

[0412] In some embodiments, the first trigger module determines at least one message content provided by at least one information source, including: determining at least one message content matching the user organization identity or the organization to which the user belongs from at least one information source.

[0413] In some embodiments, the first trigger module determines at least one message content provided by at least one information source, including: determining at least one message content posted by a friend followed by the user or a relevant person in the organization to which the user belongs from at least one information source.

[0414] In some embodiments, the first trigger module is specifically configured to send content prompt information of the at least one first recommended content to an application program, so that the application program can display the content prompt information of the at least one first recommended content in a first area of ​​a display interface provided by the application program.

[0415] In some embodiments, the first trigger module is further configured to cancel display of content prompt information of any first recommended content if any first recommended content displayed in the first area meets a closing condition.

[0416] Figure 7 The information processing device may execute Figure 3 The implementation principle and technical effect of the information processing method described in the illustrated embodiment will not be described in detail. The specific manner in which each module and unit performs operations in the information processing device in the above embodiment has been described in detail in the embodiment of the method, and will not be described in detail here.

[0417] In one possible design, Figure 7 The information processing device of the embodiment shown can be implemented as a computing device, which can be used as a server in practical applications, such as Figure 8 As shown, the computing device may include a storage component 801 and a processing component 802;

[0418] The storage component 801 stores one or more computer instructions, wherein the one or more computer instructions are called and executed by the processing component 802 .

[0419] The processing component 802 is used to:

[0420] Determine, from various application objects accessed by the application program, at least one first recommended content matching the user according to the content provided by the application object; wherein the at least one first recommended content is associated with at least one application object;

[0421] Generate content prompt information of the at least one first recommended content; the content prompt information links to a corresponding page of the application object;

[0422] A first area is provided in the display interface of the application, and content prompt information of the at least one first recommended content is displayed in the first area.

[0423] The processing component 802 may include one or more processors to execute computer instructions to complete all or part of the steps in the above method. Of course, the processing component may also be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components to perform the above method.

[0424] The storage component 801 is configured to store various types of data to support operations in the computing device. The storage component can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0425] Of course, a computing device may also include other components, such as input / output interfaces, communication components, etc.

[0426] The input / output interface provides an interface between the processing component and the peripheral interface module, which may be an output device, an input device, etc.

[0427] The communication component is configured to facilitate, among other things, wired or wireless communications between the computing device and other devices.

[0428] The computing device may refer to a remote web server, a server, a computer networking device, a chipset, a desktop computer, a notebook computer, a workstation, or any other processing device or equipment.

[0429] Among them, the computing device can be a physical device or an elastic computing host provided by a cloud computing platform, etc. In this case, the computing device can refer to a cloud server, and the above-mentioned processing components, storage components, etc. can be basic server resources rented or purchased from the cloud computing platform.

[0430] In addition, an embodiment of the present application further provides a page, wherein a first area of ​​the page is used to display content prompt information of at least one first recommended content;

[0431] Wherein, the at least one first recommended content is associated with at least one application object; the at least one first recommended content matches the user;

[0432] The content prompt information links to a corresponding page of the application object.

[0433] This page can be used as the display interface of the App and displayed in the App.

[0434] The present application also provides a computer-readable storage medium storing a computer program, wherein the computer program can achieve the above-mentioned Figure 3 The information processing method of the illustrated embodiment.

[0435] Fig. 9 A schematic diagram of the structure of an embodiment of an information display device provided in an embodiment of the present application, the device may include:

[0436] A first display module 901, used to provide a display interface;

[0437] A first acquisition module 902 is used to acquire content prompt information of at least one first recommended content matching the user; the at least one first recommended content is associated with at least one application object;

[0438] The second display module 903 is used to display content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0439] In some embodiments, the content prompt information includes at least one business operation control;

[0440] The device may also include:

[0441] The first request module is used to send a business processing request to the server in response to a triggering operation of any business operation control corresponding to any first recommended content, so that the server performs a corresponding business operation on the any first recommended content.

[0442] In some embodiments, the second display module is further configured to cancel display of content prompt information of any first recommended content displayed in the first area if the first recommended content meets a closing condition.

[0443] In some embodiments, the second display module is specifically configured to display content prompt information of the at least one first recommended content in the first area of ​​the display interface according to the arrangement order of the at least one first recommended content;

[0444] The sorting order is determined based on the recommendation priority of the at least one first recommended content; and the recommendation priority is determined based on the service execution time and / or service importance corresponding to the first recommended content.

[0445] In some embodiments, the second display module is specifically configured to display page-turning or scrolling display of content prompt information of the at least one first recommended content in the first area of ​​the display interface.

[0446] In some embodiments, the first acquisition module is specifically configured to acquire content prompt information of at least one first recommended content whose service execution time matches the current time from a plurality of contents matching the user.

[0447] In some embodiments, the first acquisition module obtaining content prompt information of at least one first recommended content matching the user includes: obtaining content prompt information of at least one first recommended content matching the business involved with the user;

[0448] The first acquisition module is further used to acquire content prompt information of at least one second recommended content matching the user feature;

[0449] The second display module is further configured to display content prompt information of the at least one second recommended content in the first area.

[0450] In some embodiments, the first acquisition module specifically acquires content prompt information of at least one second recommended content matching the user feature if there is no content prompt information of at least one first recommended content related to the user-related business operation.

[0451] In some embodiments, the first acquisition module is further used to acquire content prompt information of at least one third recommended content whose content recommendation time matches the current time;

[0452] The second display module is further configured to display content prompt information of the at least one third recommended content in the first area.

[0453] In some embodiments, the first acquisition module is specifically configured to acquire content prompt information of at least one first recommended content related to a user-related business operation if the first area meets an update condition.

[0454] In some embodiments, the first acquisition module is further used to acquire object prompt information of multiple application objects;

[0455] The second display module is further used to display object prompt information of multiple application objects in the second area of ​​the display interface.

[0456] In some embodiments, the first acquisition module is further used to acquire at least one message content provided by at least one information source;

[0457] The second display module is also used to display the at least one message content in a third area of ​​the display interface.

[0458] In some embodiments, the second display module is further configured to display a corresponding page of an application object associated with any first recommended content in response to a triggering operation of content prompt information for any first recommended content.

[0459] Fig. 9 The information display device can perform Figure 4 The implementation principle and technical effect of the information display method described in the illustrated embodiment will not be described in detail. The specific manner in which each module and unit performs operations in the information display device in the above embodiment has been described in detail in the embodiment of the method, and will not be described in detail here.

[0460] In one possible design, Fig. 9 The information display device of the embodiment shown can be implemented as an electronic device, which can be a mobile phone, a tablet computer, a personal computer, etc. in practical applications. Fig.10 As shown, the electronic device may include a storage component 1001, a processing component 1002, and a display component 1003;

[0461] The storage component 1001 stores one or more computer instructions, wherein the one or more computer instructions are called and executed by the processing component 1002 .

[0462] The processing component 1002 is used to:

[0463] Providing a display interface through the display component 1003;

[0464] Acquire content prompt information of at least one first recommended content matching the user; the at least one first recommended content is associated with at least one application object;

[0465] Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0466] The processing component 1002 may include one or more processors to execute computer instructions to complete all or part of the steps in the above method. Of course, the processing component may also be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components to perform the above method.

[0467] The storage component 1001 is configured to store various types of data to support operations in the electronic device. The storage component can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0468] The display component 1003 can be an electroluminescent (EL) element, a liquid crystal display or a micro display having a similar structure, or a retinal direct display or a similar laser scanning display.

[0469] Of course, the electronic device may also include other components, such as input / output interfaces, communication components, etc.

[0470] The input / output interface provides an interface between the processing component and the peripheral interface module, which may be an output device, an input device, etc.

[0471] The communication component is configured to facilitate, among other things, wired or wireless communications between the electronic device and other devices.

[0472] The present application also provides a computer-readable storage medium storing a computer program, wherein the computer program can achieve the above-mentioned Figure 4 The information display method of the illustrated embodiment.

[0473] Fig.11 A structural diagram of another embodiment of an information processing device provided in an embodiment of the present application, the device may include:

[0474] The second determination module 1101 is used to determine at least one recommended content that meets the recommendation condition from various application objects accessed by the application program according to the content provided by the application objects; wherein the at least one recommended content is associated with at least one application object;

[0475] The second generating module 1102 is used to generate content prompt information of the at least one recommended content; the content prompt information links to a corresponding page of the application object;

[0476] The second trigger module 1103 is configured to provide a first area in the display interface of the application program, and display content prompt information of the at least one recommended content in the first area.

[0477] In some embodiments, the second determination module is specifically configured to determine at least one first recommended content matching a business related to the user from among various application objects accessed by the application program and according to the content provided by the application objects.

[0478] In some embodiments, the second determination module is specifically configured to determine at least one second recommended content that matches the user feature from among various application objects accessed by the application program and based on the content provided by the application objects.

[0479] In some embodiments, the second determining module is specifically configured to obtain at least one third recommended content whose content recommendation time matches the current time from various application objects accessed by the application program according to the content provided by the application objects.

[0480] In some embodiments, the second determining module is specifically configured to obtain at least one fourth recommended content in a recommendation order from at least one pre-configured content provided by each different application object accessed by the application program.

[0481] In some embodiments, the second trigger module is specifically used to determine an arrangement order of the at least one recommended content; and display content prompt information of the at least one recommended content in the first area of ​​the display interface according to the arrangement order.

[0482] In some embodiments, the second trigger module is further used to determine a plurality of application objects; and display object prompt information of the plurality of application objects in the second area of ​​the display interface.

[0483] In some embodiments, the second trigger module is further used to determine at least one message content provided by at least one information source; and display the at least one message content in the third area of ​​the display interface.

[0484] Fig.11 The information processing device may execute Figure 1 The implementation principle and technical effect of the information processing method described in the illustrated embodiment will not be described in detail. The specific manner in which each module and unit performs operations in the information processing device in the above embodiment has been described in detail in the embodiment of the method, and will not be described in detail here.

[0485] In one possible design, Fig.11 The information processing device of the embodiment shown can be implemented as a computing device, which can be used as a server in practical applications, such as Fig.12 As shown, the computing device may include a storage component 1201 and a processing component 1202;

[0486] The storage component 1201 stores one or more computer instructions, wherein the one or more computer instructions are called and executed by the processing component 1202 .

[0487] The processing component 1202 is used to:

[0488] Determine, from among various application objects accessed by the application program, at least one recommended content satisfying a recommendation condition according to the content provided by the application object; wherein the at least one recommended content is associated with at least one application object;

[0489] Generating content prompt information of the at least one recommended content; wherein the content prompt information links to a corresponding page of the application object;

[0490] A first area is provided in the display interface of the application, and content prompt information of the at least one recommended content is displayed in the first area.

[0491] The processing component 1202 may include one or more processors to execute computer instructions to complete all or part of the steps in the above method. Of course, the processing component may also be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components to perform the above method.

[0492] The storage component 1201 is configured to store various types of data to support operations in the computing device. The storage component can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0493] Of course, a computing device may also include other components, such as input / output interfaces, communication components, etc.

[0494] The input / output interface provides an interface between the processing component and the peripheral interface module, which may be an output device, an input device, etc.

[0495] The communication component is configured to facilitate, among other things, wired or wireless communications between the computing device and other devices.

[0496] The computing device may refer to a remote web server, a server, a computer networking device, a chipset, a desktop computer, a notebook computer, a workstation, or any other processing device or equipment.

[0497] Among them, the computing device can be a physical device or an elastic computing host provided by a cloud computing platform, etc. In this case, the computing device can refer to a cloud server, and the above-mentioned processing components, storage components, etc. can be basic server resources rented or purchased from the cloud computing platform.

[0498] In addition, an embodiment of the present application further provides a page, wherein a first area of ​​the page is used to display content prompt information of at least one recommended content;

[0499] Wherein, the at least one recommended content is associated with at least one application object;

[0500] The content prompt information links to a corresponding page of the application object.

[0501] This page can be used as the display interface of the App and displayed in the App.

[0502] The present application also provides a computer-readable storage medium storing a computer program, wherein the computer program can achieve the above-mentioned Figure 1 The information processing method of the illustrated embodiment.

[0503] Fig.13 A schematic diagram of the structure of another embodiment of an information display device provided in an embodiment of the present application, the device may include:

[0504] The third display module 1301 is used to provide a display interface;

[0505] The second acquisition module 1302 is used to acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object;

[0506] The fourth display module 1304 is used to display content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0507] In some embodiments, the second acquisition module is further used to acquire object prompt information of multiple application objects;

[0508] The fourth display module is further used to display object prompt information of multiple application objects in the second area of ​​the display interface.

[0509] In some embodiments, the second acquisition module is further used to acquire at least one message content provided by at least one information source;

[0510] The fourth display module is also used to display the at least one message content in the third area of ​​the display interface.

[0511] In some embodiments, the fourth display module is further configured to display a content display page of any recommended content-associated application object in response to a triggering operation of content prompt information for any recommended content.

[0512] In some embodiments, the content prompt information includes at least one business operation control;

[0513] The device may also include:

[0514] The second request module is used to respond to a trigger operation of any business operation control corresponding to any recommended content and execute a corresponding business operation based on the any recommended content.

[0515] Fig.13 The information display device can perform Figure 2 The implementation principle and technical effect of the information display method described in the illustrated embodiment will not be described in detail. The specific manner in which each module and unit performs operations in the information display device in the above embodiment has been described in detail in the embodiment of the method, and will not be described in detail here.

[0516] In one possible design, Fig.13 The information display device of the embodiment shown can be implemented as an electronic device, which can be a mobile phone, a tablet computer, a personal computer, etc. in practical applications. Fig.14 As shown, the electronic device may include a storage component 1401, a processing component 1402, and a display component 1403;

[0517] The storage component 1401 stores one or more computer instructions, wherein the one or more computer instructions are called and executed by the processing component 1402 .

[0518] The processing component 1402 is used to:

[0519] Providing a display interface through the display component 1403;

[0520] Acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object;

[0521] Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

[0522] The processing component 1402 may include one or more processors to execute computer instructions to complete all or part of the steps in the above method. Of course, the processing component may also be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components to perform the above method.

[0523] The storage component 1401 is configured to store various types of data to support operations in the electronic device. The storage component can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0524] The display component 1403 can be an electroluminescent (EL) element, a liquid crystal display or a micro display having a similar structure, or a retinal direct display or a similar laser scanning display.

[0525] Of course, the electronic device may also include other components, such as input / output interfaces, communication components, etc.

[0526] The input / output interface provides an interface between the processing component and the peripheral interface module, which may be an output device, an input device, etc.

[0527] The communication component is configured to facilitate, among other things, wired or wireless communications between the electronic device and other devices.

[0528] The present application also provides a computer-readable storage medium storing a computer program, wherein the computer program can achieve the above-mentioned Figure 2The information display method of the illustrated embodiment.

[0529] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices and units described above can refer to the corresponding processes in the aforementioned method embodiments and will not be repeated here.

[0530] The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without paying creative labor.

[0531] Through the description of the above implementation methods, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a necessary general hardware platform, and of course, it can also be implemented by hardware. Based on this understanding, the above technical solution is essentially or the part that contributes to the prior art can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a disk, an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.

[0532] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, rather than to limit it. Although the present application has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. An information processing method, characterized in that: include: Determining at least one first recommended content matching a business related to the user from among various application objects accessed by the application program according to the content provided by the application objects; generating content prompt information of the at least one first recommended content; The content prompt information links to the corresponding page of the application object; A first area is provided in the display interface of the application, and content prompt information of the at least one first recommended content is displayed in the first area.

2. The method according to claim 1, characterized in that: Determining at least one recommended content matching the service involved with the user from among the different application objects accessed by the application program according to the content provided by the application object comprises: Determining the type of business that the user is responsible for or the business identity of the user; From various application objects accessed by the application program, first recommended content related to the service type or the service operation corresponding to the service identity is searched according to the content provided by the application object.

3. The method according to claim 1, characterized in that Determining at least one recommended content matching the service involved with the user from among the different application objects accessed by the application program according to the content provided by the application object comprises: At least one first recommended content matching the business involved with the user is searched from different application objects accessed by the application program and corresponding to the business organization to which the user belongs, according to the content provided by the application objects.

4. The method according to claim 1, characterized in that: The generating of the content prompt information of the at least one first recommended content comprises: In combination with the at least one first recommended content and the business operation respectively related to the at least one first recommended content, content prompt information including at least one business operation control is generated respectively.

5. The method according to claim 4, characterized in that Also includes: Receiving a service processing request for any first recommended content; wherein the service processing request is generated based on a triggering operation of any service operation control corresponding to any first recommended content; Based on any one of the first recommended contents, a corresponding business operation is performed.

6. The method according to claim 1, characterized in that Also includes: Determining a recommendation priority of the at least one first recommended content based on a service execution time and / or service importance corresponding to the at least one first recommended content; determining, based on the recommendation priority of the at least one first recommended content, an arrangement order of the at least one first recommended content in the first area; The displaying of content prompt information of the at least one first recommended content in the first area includes: According to the arrangement order, content prompt information of the at least one first recommended content is displayed in the first area.

7. The method according to claim 1, characterized in that The displaying of content prompt information of the at least one first recommended content in the first area includes: Content prompt information of the at least one first recommended content is displayed by page turning or scrolling in the first area.

8. The method according to claim 1, characterized in that Determining at least one first recommended content matching the service involved with the user from among the different application objects accessed by the application program according to the content provided by the application object comprises: Determine, from various application objects accessed by the application program, a plurality of contents matching the business involved with the user according to the contents provided by the application objects; At least one first recommended content whose service execution time matches the current time is acquired from the multiple contents.

9. The method according to claim 2, characterized in that: Also includes: Determining at least one second recommended content matching the user characteristics from among the different application objects accessed by the application program and according to the content provided by the application objects; generating content prompt information of the at least one second recommended content; Displaying content prompt information of the at least one second recommended content in the first area.

10. The method according to claim 9, characterized in that Determining at least one second recommended content matching the user feature from among different application objects accessed by the application program according to the content provided by the application object comprises: If there is no at least one first recommended content related to the business type or the business operation corresponding to the business identity, at least one second recommended content matching the user characteristics is determined from different application objects accessed by the application program according to the content provided by the application objects.

11. The method according to claim 1, characterized in that: Also includes: Acquire, from various application objects accessed by the application program, at least one third recommended content whose content recommendation time matches the current time according to the content provided by the application object; generating content prompt information of the at least one third recommended content; Content prompt information of the at least one third recommended content is displayed in the first area.

12. The method according to claim 1, characterized in that Also includes: Acquire at least one fourth recommended content from the at least one preconfigured content according to a recommendation order; generating content prompt information of the at least one fourth recommended content; Content prompt information of the at least one fourth recommended content is displayed in the first area.

13. The method according to claim 1, characterized in that Determining at least one first recommended content matching the service involved with the user from different application objects accessed by the application program according to the content provided by the application object comprises: If the first area meets the update condition, at least one first recommended content matching the business related to the user is determined from different application objects accessed by the application program and based on the content provided by the application objects.

14. The method according to claim 1, characterized in that Also includes: Determine multiple application objects; A second area is provided in the display interface, and object prompt information of the plurality of application objects is displayed in the second area.

15. The method according to claim 14, characterized in that Determining a plurality of application objects comprises: Multiple application objects matching the user characteristics are determined.

16. The method according to claim 1, characterized in that Also includes: determining at least one message content provided by at least one information source; A third area is provided in the display interface, and the at least one message content is displayed in the third area.

17. The method according to claim 16, characterized in that Determining at least one message content provided by at least one information source comprises: At least one message content matching the user organization identity or the organization to which the user belongs is determined from at least one information source.

18. The method according to claim 16, characterized in that Determining at least one message content provided by at least one information source comprises: At least one message content published by a friend followed by the user or a relevant person in the organization to which the user belongs is determined from at least one information source.

19. The method according to claim 1, characterized in that Providing a first area in the display interface of the application program, and displaying content prompt information of the at least one first recommended content in the first area includes: Providing a first area in a display interface of the application; The content prompt information of the at least one first recommended content is sent to the application program, so that the application program displays the content prompt information of the at least one first recommended content in the first area.

20. The method according to claim 1, characterized in that Also includes: If any first recommended content displayed in the first area meets the closing condition, the content prompt information of the first recommended content is canceled.

21. An information display method, characterized in that: include: Providing a display interface; Obtaining content prompt information of at least one first recommended content matching a business related to the user; The at least one first recommended content is associated with at least one application object; Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

22. The method according to claim 21, characterized in that The content prompt information includes at least one business operation control; The method further comprises: In response to a triggering operation of any business operation control corresponding to any first recommended content, a business processing request is sent to a server, so that the server performs a corresponding business operation for the any first recommended content.

23. The method according to claim 21, characterized in that Also includes: If any first recommended content displayed in the first area meets the closing condition, the content prompt information of the first recommended content is canceled.

24. The method according to claim 21, characterized in that The displaying of the content prompt information of the at least one first recommended content in the first area of ​​the display interface includes: Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface according to the arrangement order of the at least one first recommended content; The arrangement order is determined based on the recommendation priority of the at least one first recommended content; and the recommendation priority is determined based on the service execution time and / or service importance corresponding to the first recommended content.

25. The method according to claim 21, characterized in that Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface includes: Content prompt information of the at least one first recommended content is displayed by page turning or scrolling in the first area of ​​the display interface.

26. The method according to claim 21, characterized in that The step of obtaining content prompt information of at least one first recommended content matching the business related to the user includes: From a plurality of contents matching the service related to the user, content prompt information of at least one first recommended content whose service execution time matches the current time is obtained.

27. The method according to claim 21, characterized in that The step of obtaining content prompt information of at least one first recommended content matching the business related to the user includes: Obtaining content prompt information of at least one first recommended content matching a business related to the user; The method further comprises: Acquire content prompt information of at least one second recommended content matching the user feature; Displaying content prompt information of the at least one second recommended content in the first area.

28. The method according to claim 27, characterized in that The step of obtaining content prompt information of at least one second recommended content matching the user feature includes: If there is no content prompt information of at least one first recommended content matching the service related to the user, content prompt information of at least one second recommended content matching the user feature is obtained.

29. The method according to claim 21, characterized in that Also includes: Acquire content prompt information of at least one third recommended content whose content recommendation time matches the current time; Content prompt information of the at least one third recommended content is displayed in the first area.

30. The method according to claim 21, characterized in that Also includes: Determining at least one fourth recommended content from the at least one preconfigured content according to a recommendation order; Obtain content prompt information of the at least one fourth recommended content.

31. The method according to claim 21, characterized in that The step of obtaining content prompt information of at least one first recommended content matching the business related to the user includes: If the first area meets the update condition, content prompt information of at least one first recommended content matching the service related to the user is obtained.

32. The method according to claim 21, characterized in that Also includes: Get object prompt information of multiple application objects; Object prompt information of multiple application objects is displayed in the second area of ​​the display interface.

33. The method according to claim 32, characterized in that The obtaining of object prompt information of multiple application objects includes: Obtain object hint information of multiple application objects that match user characteristics.

34. The method according to claim 21, characterized in that Also includes: Obtain at least one message content provided by at least one information source; The at least one message content is displayed in a third area of ​​the display interface.

35. The method according to claim 34, characterized in that The obtaining of at least one message content provided by at least one information source comprises: At least one message content matching the user identity or the organization to which the user belongs is obtained from at least one information source.

36. The method according to claim 34, characterized in that The obtaining of at least one message content provided by at least one information source comprises: At least one message content posted by a friend followed by the user or a relevant person in the organization to which the user belongs is obtained from at least one information source.

37. The method according to claim 21, characterized in that Also includes: In response to a triggering operation of content prompt information for any first recommended content, a corresponding page of an application object associated with the first recommended content is displayed.

38. An information processing method, characterized in that: include: Determine, from among various application objects accessed by the application program, at least one recommended content satisfying a recommendation condition according to the content provided by the application object; wherein the at least one recommended content is associated with at least one application object; Generating content prompt information of the at least one recommended content; wherein the content prompt information links to a corresponding page of the application object; A first area is provided in the display interface of the application, and content prompt information of the at least one recommended content is displayed in the first area.

39. The method according to claim 38, characterized in that Determining at least one recommended content satisfying a recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object comprises: At least one first recommended content matching the business related to the user is determined from various application objects accessed by the application program according to the content provided by the application objects.

40. The method according to claim 38, characterized in that Determining at least one recommended content satisfying a recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object comprises: At least one second recommended content matching the user feature is determined from different application objects accessed by the application program according to the content provided by the application objects.

41. The method according to claim 38, characterized in that Determining at least one recommended content satisfying a recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object comprises: At least one third recommended content whose content recommendation time matches the current time is obtained from each different application object accessed by the application program according to the content provided by the application object.

42. The method according to claim 38, characterized in that Determining at least one recommended content satisfying a recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object comprises: At least one fourth recommended content is obtained in a recommendation order from at least one pre-configured content provided by each different application object accessed by the application program.

43. The method according to claim 38, characterized in that The displaying of the content prompt information of the at least one recommended content in the first area includes: Determining an arrangement order of the at least one recommended content; According to the arrangement order, content prompt information of the at least one recommended content is displayed in the first area.

44. The method according to claim 38, characterized in that Determining at least one recommended content satisfying a recommendation condition from among the different application objects accessed from the application program according to the content provided by the application object comprises: If the first area meets the update condition, at least one recommended content meeting the recommendation condition is determined from various application objects accessed by the application program according to the content provided by the application objects.

45. The method according to claim 38, characterized in that Also includes: Determine multiple application objects; Object prompt information of the multiple application objects is displayed in the second area of ​​the display interface.

46. ​​The method according to claim 45, characterized in that Determining a plurality of application objects comprises: Multiple application objects matching the user characteristics are determined.

47. The method according to claim 38, characterized in that Also includes: determining at least one message content provided by at least one information source; The at least one message content is displayed in a third area of ​​the display interface.

48. The method according to claim 47, characterized in that Determining at least one message content provided by at least one information source comprises: At least one message content matching the user organization identity or the business organization to which the user belongs is determined from at least one information source.

49. The method according to claim 47, characterized in that Determining at least one message content provided by at least one information source comprises: At least one message content published by a friend followed by the user or a relevant person in the business organization to which the user belongs is determined from at least one information source.

50. The method according to claim 38, characterized in that The content prompt information includes at least one business operation control; The generating of the content prompt information of the at least one recommended content comprises: For the at least one recommended content, content prompt information including at least one business operation is generated respectively.

51. The method according to claim 50, characterized in that Also includes: Receiving a business processing request for any recommended content; wherein the business processing request is generated based on a triggering operation of any business operation control corresponding to any recommended content; Based on any of the recommended contents, a corresponding business operation is performed.

52. An information display method, characterized in that: include: Providing a display interface; Obtaining content prompt information of at least one recommended content that meets the recommendation condition; The at least one recommended content is associated with at least one application object; Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

53. The method according to claim 52, characterized in that Also includes: Get object prompt information of multiple application objects; Object prompt information of multiple application objects is displayed in the second area of ​​the display interface.

54. The method according to claim 52, characterized in that Also includes: Obtain at least one message content provided by at least one information source; The at least one message content is displayed in a third area of ​​the display interface.

55. The method according to claim 54, characterized in that The obtaining of at least one message content provided by at least one information source comprises: At least one message content matching the user identity or the organization to which the user belongs is obtained from at least one information source.

56. The method according to claim 54, characterized in that The obtaining of at least one message content provided by at least one information source comprises: At least one message content corresponding to a friend followed by the user or a related person in an organization related to the organization to which the user belongs is obtained from at least one information source.

57. The method according to claim 52, characterized in that Also includes: In response to a triggering operation of content prompt information for any recommended content, a content display page of any recommended content-related application object is displayed.

58. The method according to claim 52, characterized in that The content prompt information includes at least one business operation control; The method further comprises: In response to a triggering operation on any business operation control corresponding to any recommended content, a business processing request is sent to the server, so that the server performs a corresponding business operation based on the any recommended content.

59. An information processing device, characterized in that: include: A first determination module is used to determine at least one first recommended content matching the business related to the user from among the accessed different application objects according to the content provided by the application objects; wherein the at least one first recommended content is associated with at least one application object; A first generating module, configured to generate content prompt information of the at least one first recommended content; the content prompt information is linked to a corresponding page of the application object; The first trigger module is used to provide a first area in the display interface, and display content prompt information of the at least one first recommended content in the first area.

60. An information display device, characterized in that: include: A first display module, used to provide a display interface; A first acquisition module, used to acquire content prompt information of at least one first recommended content matching a business related to the user; The at least one first recommended content is associated with at least one application object; The second display module is used to display content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

61. A page, characterized in that: The first area of ​​the page is used to display content prompt information of at least one first recommended content; The at least one first recommended content is associated with at least one application object; the at least one recommended content matches a business related to the user; The content prompt information links to a corresponding page of the application object.

62. An information processing device, characterized in that: include: A second determination module is used to determine at least one recommended content satisfying the recommendation condition from among the accessed different application objects according to the content provided by the application objects; wherein the at least one recommended content is associated with at least one application object; A second generating module is used to generate content prompt information of the at least one recommended content; the content prompt information is linked to a corresponding page of the application object; The second trigger module is used to provide a first area in the display interface, and display content prompt information of the at least one recommended content in the first area.

63. An information display device, characterized in that: include: A third display module, used to provide a display interface; A second acquisition module is used to acquire content prompt information of at least one recommended content that meets the recommendation condition; The at least one recommended content is associated with at least one application object; A fourth display module is used to display content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

64. A page, characterized in that: The first area of ​​the page is used to display content prompt information of at least one recommended content; The at least one recommended content is associated with at least one application object, and the at least one recommended content matches a business related to the user; The content prompt information links to a corresponding page of the application object.

65. A computing device, characterized in that including a processing component and a storage component; The storage component stores one or more computer instructions; the one or more computer instructions are used to be called and executed by the processing component; The processing component is used to: Determine, from various application objects accessed by the application program, at least one first recommended content matching the business involved with the user according to the content provided by the application object; wherein the at least one first recommended content is associated with at least one application object; Generate content prompt information of the at least one first recommended content; the content prompt information links to a corresponding page of the application object; A first area is provided in the display interface of the application, and content prompt information of the at least one first recommended content is displayed in the first area.

66. An electronic device, characterized in that: It includes a storage component, a display component and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are called and executed by the processing component; The processing component is used to: Providing a display interface through the display component; Acquire content prompt information of at least one first recommended content matching a business related to the user; the at least one first recommended content is associated with at least one application object; Displaying content prompt information of the at least one first recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

67. A computing device, characterized in that including a processing component and a storage component; The storage component stores one or more computer instructions; the one or more computer instructions are used to be called and executed by the processing component; The processing component is used to: Determine, from among various application objects accessed by the application program, at least one recommended content satisfying a recommendation condition according to the content provided by the application object; wherein the at least one recommended content is associated with at least one application object; Generating content prompt information of the at least one recommended content; wherein the content prompt information links to a corresponding page of the application object; A first area is provided in the display interface of the application, and content prompt information of the at least one recommended content is displayed in the first area.

68. An electronic device, characterized in that: It includes a storage component, a display component and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions are called and executed by the processing component; The processing component is used to: Providing a display interface through a display component; Acquire content prompt information of at least one recommended content that meets the recommendation condition; the at least one recommended content is associated with at least one application object; Displaying content prompt information of the at least one recommended content in the first area of ​​the display interface; wherein the content prompt information is used to link to a corresponding page of the application object.

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