Information processing device

Abstract

Information processing device. When displaying goods displayed on a display shelf using a display device, it is possible to perform a display that easily increases the attention of the goods that the seller wants to promote. An information processing device (10) having an acquisition unit (131) and a display control unit (132) is provided. The acquisition unit (131) acquires inventory data (DA) indicating the inventory quantity of goods (A) displayed on a display shelf (T) of an actual store and inventory data (DB) indicating the inventory quantity of goods B displayed on the display shelf (T) from an inventory management device (30) via a communication network (40). The display control unit (132) uses a display device (20A) for displaying a product (A) and a display device (20B) for displaying a product (B) to perform a display that emphasizes one of the products (A) and (B) over the other based on the inventory data (DA) and the inventory data (DB).

Description

Technical Field

[0001] The present invention relates to an information processing device. Background Art

[0002] In recent years, display devices such as projectors are sometimes used to display products displayed on display shelves in actual stores such as retail stores. Patent document 1 discloses an invention of an information processing system that displays content related to products displayed on display shelves and content of related products associated with the products on a display device installed on the display shelves, thereby providing highly convenient information to store visitors and performing efficient sales promotions on the store side.

[0003] Patent Document 1: Japanese Patent Application Publication No. 2018-77666

[0004] When multiple products are displayed on a display shelf, the seller may want to promote a specific product among the multiple products. On the other hand, if all the multiple products displayed on the display shelf are displayed equally or without emphasis, it may not be possible to fully arouse the shopkeeper's desire to buy the product that the seller wants to promote. However, Patent Document 1 does not describe how to determine the product to be displayed. Therefore, when using a display device to display products displayed on a display shelf in an actual store, a technology that can easily increase the attention of the product that the seller wants to promote is required. Summary of the invention

[0005] Means of solving the problem

[0006] One mode of the information processing device of the present invention performs the following actions: obtaining first information related to the inventory of a first product displayed in an actual store and second information related to the inventory of a second product displayed in the store; and using a display device for displaying the first product and the second product in the store, displaying one of the first product and the second product more than the other based on the first information and the second information. BRIEF DESCRIPTION OF THE DRAWINGS

[0007] Figure 1 1 is a diagram showing a configuration example of a presentation system 1 including an information processing device 10 according to an embodiment of the present invention.

[0008] Figure 2 This is a diagram for illustrating a highlighted product in the fourth embodiment.

[0009] Figure 3 This is a highlighted image of a product of the 5th type.

[0010] Figure 4: is a flowchart showing the flow of presentation processing executed by the information processing device 10 .

[0011] Description of symbols

[0012] 1 exhibition system; 10 information processing device; 20, 20A, 20B display device; 30 inventory management device; 40 communication network; 110 communication device; 120 storage device; 130 processing device; 131 acquisition unit; 132 exhibition control unit. DETAILED DESCRIPTION

[0013] Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. Various technically preferred limitations are added to the embodiments described below. However, the embodiments of the present invention are not limited to the following embodiments.

[0014] 1. Implementation Method

[0015] Figure 1 1 is a schematic diagram showing an example of a display system 1 including an information processing device 10 according to an embodiment of the present invention. The display system 1 is a system for displaying images for sales promotion of products A and B displayed on a display shelf T of an actual store such as a retail store. Product A is an example of the first product in the present invention. Product B is an example of the second product in the present invention. Figure 1 As shown, the display system 1 includes a display device 20A, a display device 20B, and an inventory management device 30 in addition to the information processing device 10. The display device 20A and the display device 20B are connected to the information processing device 10 via a communication line. The inventory management device 30 is connected to the information processing device 10 via a communication network 40 such as a LAN (Local Area Network) laid in the store. In addition, in this embodiment, the case where the goods A and the goods B are displayed on the display shelf T is described, but the place where the goods are displayed can also be the floor, wall or display stand of the store.

[0016] The display device 20A and the display device 20B display an image represented by the image data provided from the information processing device 10. In the present embodiment, the image data provided from the information processing device 10 to the display device 20A represents a promotional image of commodity A. Specific examples of the promotional image of commodity A include a decorative image that adds a sense of splendor to the appearance of commodity A, an image that includes a character string indicating that commodity A is a special sale item, or an image that includes a character string indicating that commodity A is a popular commodity, etc. In addition, in the present embodiment, the image data provided from the information processing device 10 to the display device 20B represents a promotional image of commodity B. Specific examples of the promotional image of commodity B include a decorative image that adds a sense of splendor to the appearance of commodity B, an image that includes a character string indicating that commodity B is a special sale item, or an image that includes a character string indicating that commodity B is a popular commodity, etc.

[0017] The display device 20A and the display device 20B are, for example, projectors. In the present embodiment, the display device 20A has adjusted the position and the direction of the optical axis of the projection light, etc., so as to project a promotional image of the product A in the area RA of the store that includes the product A and does not include the product B. By displaying the promotional image of the product A in the area RA of the store that includes the product A and does not include the product B, compared with a method of displaying the promotional image in an area of ​​the store such as the ceiling or wall where the product A is not displayed, it is possible to make the visitor pay attention to the product A directly. Similarly, the display device 20B has adjusted the position and the direction of the optical axis of the projection light, etc., so as to project a promotional image of the product B to the area RB of the store that includes the product B and does not include the product A. Hereinafter, when it is not necessary to distinguish between the display device 20A and the display device 20B, the display device 20A and the display device 20B may be referred to as the display device 20. In the present embodiment, the display device 20A that displays the promotional image of the product A and the display device 20B that displays the promotional image of the product B are respectively provided. However, one display device 20 may display sales promotion images for product A and product B separately.

[0018] The inventory management device 30 stores inventory data DA indicating the inventory quantity of commodity A in correspondence with an identifier that uniquely indicates commodity A. As an example of an identifier that uniquely indicates commodity A, a character string indicating the model number of commodity A can be cited. In addition, the inventory management device 30 stores inventory data DB indicating the inventory quantity of commodity B in correspondence with an identifier that uniquely indicates commodity B. As an example of an identifier that uniquely indicates commodity B, a character string indicating the model number of commodity B can be cited. The inventory data DA is an example of first information related to the inventory of commodity A as the first commodity. The inventory data DB is an example of second information related to the inventory of commodity B as the second commodity. The inventory management device 30 in the present invention is, for example, a hard disk capable of reading and writing data via a network. The inventory data DA and inventory data DB stored in the inventory management device 30 are updated, for example, by access from a sales management system such as a POS (Point Of Sales) system. In addition, the inventory data DA and inventory data DB stored in the inventory management device 30 are read out by access from the information processing device 10. The information processing device 10 reads the inventory data DA and the inventory data DB from the inventory management device 30 via the communication network 40 , thereby acquiring the inventory data DA and the inventory data DB.

[0019] The information processing device 10 is a device that controls the display device 20 to display the promotional images of the commodity A and the commodity B, based on the inventory data DA and the inventory data DB obtained from the inventory management device 30. The information processing device 10 is, for example, a personal computer. Figure 1As shown, the information processing device 10 includes a communication device 110 , a storage device 120 , and a processing device 130 .

[0020] The communication device 110 is connected to the communication network 40. The communication device 110 is, for example, a NIC (Network Interface Controller). The communication device 110 obtains the inventory data DA and the inventory data DB from the inventory management device 30 under the control of the processing device 130. In addition, the display device 20 is connected to the communication device 110 via a communication line. Under the control of the processing device 130, the communication device 110 transmits image data representing an image projected on the product A to the display device 20A. In addition, under the control of the processing device 130, the communication device 110 transmits image data representing an image projected on the product B to the display device 20B.

[0021] The storage device 120 is a recording medium readable by the processing device 130. The storage device 120 includes, for example, a nonvolatile memory and a volatile memory. The nonvolatile memory is, for example, a ROM (Read Only Memory), an EPROM (Erasable Programmable Read Only Memory), or an EEPROM (Electrically Erasable Programmable Read Only Memory). The volatile memory is, for example, a RAM (Random Access Memory).

[0022] Image data representing a promotional image of product A and image data representing a promotional image of product B are pre-stored in the non-volatile memory of the storage device 120. In addition, a program 121 to be executed by the processing device 130 is pre-stored in the non-volatile memory of the storage device 120. The volatile memory of the storage device 120 is used by the processing device 130 as a work area when executing the program 121. The program 121 may also be called an "application program", "application software" or "app". The program 121 is obtained from a server not shown in the figure, etc., for example, via the communication device 110, and then stored in the storage device 120. The image data representing the promotional image of product A and the image data representing the promotional image of product B are also obtained from a server not shown in the figure, etc., for example, via the communication device 110, and then stored in the storage device 120.

[0023] The processing device 130 is composed of a processor such as a CPU (Central Processing Unit), that is, a computer. The processing device 130 may be composed of a single computer or a plurality of computers. When an input device (not shown) is operated to instruct the start of execution of the program 121, the processing device 130 reads the program 121 from the non-volatile memory to the volatile memory. The processing device 130 executes the program 121 read from the volatile memory. The processing device 130, which operates according to the program 121, acts as Figure 1 The acquisition unit 131 and the presentation control unit 132 shown function. Figure 1 The acquisition unit 131 and the presentation control unit 132 shown are software modules implemented by causing the processing device 130 to operate according to the program 121. The functions of the acquisition unit 131 and the presentation control unit 132 are as follows.

[0024] The acquisition unit 131 acquires the inventory data DA and the inventory data DB from the inventory management device 30 via the communication device 110 and the communication network 40. That is, the acquisition unit 131 acquires the first information related to the inventory of the first commodity displayed in the store where the display device 20A and the display device 20B are installed, and the second information related to the inventory of the second commodity displayed in the store.

[0025] The display control unit 132 controls the image displayed in the area RA by the display device 20A according to the inventory amount of the commodity A indicated by the inventory data DA. In addition, the display control unit 132 controls the image displayed in the area RB by the display device 20B according to the inventory amount of the commodity B indicated by the inventory data DB. The display control unit 132 performs a display in which one of the commodities A and B is emphasized over the other by controlling the image displayed in the area RA by the display device 20A and the image displayed in the area RB by the display device 20B.

[0026] More specifically, the display control unit 132 first determines one of the product A and the product B as a product to be emphasized over the other product based on the inventory data DA and the inventory data DB acquired by the acquisition unit 131. Specific examples of a method for determining a product to be emphasized over the other product include the following first, second, and third methods.

[0027] The first mode is to treat commodity A as one commodity and commodity B as another commodity when the value shown in the inventory data DA is greater than the value shown in the inventory data DB, that is, when the inventory of commodity A is greater than the inventory of commodity B. In this embodiment, the first mode is adopted. According to the first mode, by emphasizing commodity A, which has a greater inventory than commodity B, the attention of the store visitor to commodity A can be made higher than the attention of the store visitor to commodity B. If the attention of commodity A is made higher than the attention of commodity B, the desire of the store visitor to purchase commodity A can be aroused more strongly than that of commodity B, and the increase in the sales volume of commodity A, that is, the decrease in the inventory of commodity A can be expected. In addition, when the value shown in the inventory data DB is greater than the value shown in the inventory data DA, the display control unit 132 treats commodity B as one commodity and commodity A as another commodity. In addition, when the value of the inventory data DA is the same as the value of the inventory data DB, the display control unit 132 does not emphasize one of the commodities A and B more than the other, but performs the same display on the two commodities.

[0028] In addition, as a method for determining a commodity to be emphasized over another commodity, the following second method or third method may be adopted instead of the first method. In the second method, when the value indicated by the inventory data DA is greater than the value indicated by the inventory data DB by a predetermined amount or more, that is, when the inventory of commodity A is greater than the inventory of commodity B by a predetermined amount or more, commodity A is considered as one commodity and commodity B is considered as another commodity. According to the second method, by emphasizing commodity A, whose inventory is greater than commodity B by a predetermined amount or more, the attention of the store visitor to commodity A can be made higher than the attention of the store visitor to commodity B. According to the second method, the desire of the store visitor to purchase commodity A can be aroused more strongly than that of commodity B, and the reduction of the inventory of commodity A can be expected. In addition, when the value indicated by the inventory data DB is greater than the value indicated by the inventory data DA by a predetermined amount or more, the display control unit 132 considers commodity B as one commodity and commodity A as another commodity. When the absolute value of the difference between the value indicated by the inventory data DA and the value indicated by the inventory data DB is less than the above-mentioned predetermined value, the display control unit 132 does not emphasize one of the commodities A and B over the other, but performs the same display on the two commodities.

[0029] The third mode is to treat commodity A as one commodity and commodity B as another commodity when the value indicated by the inventory data DA is greater than 1 and the value indicated by the inventory data DA is less than the value indicated by the inventory data DB. The value indicated by the inventory data DA is greater than 1, which means that commodity A is in stock. In addition, the value indicated by the inventory data DA is smaller than the value indicated by the inventory data DB, which means that the inventory amount of commodity A is less than the inventory amount of commodity B. That is, the third mode is to treat commodity A as one commodity and commodity B as another commodity when commodity A is in stock and the inventory amount of commodity A is less than the inventory amount of commodity B. According to the third scheme, by emphasizing commodity A that is in stock but has a smaller inventory amount than commodity B, that is, commodity A that is in stock and is considered to be more popular than commodity B, the desire to buy commodity A can be more strongly aroused, and further expansion of sales of commodity A can be expected. In addition, when the value indicated by the inventory data DB is greater than 1 and the value indicated by the inventory data DB is less than the value indicated by the inventory data DA, the display control unit 132 treats commodity B as one commodity and commodity A as another commodity. When the value indicated by the inventory data DA is equal to the value indicated by the inventory data DB, the display control unit 132 does not emphasize one of the product A and the product B over the other, but performs the same display on the two products.

[0030] Furthermore, as specific forms of display in which one product is emphasized over another product, the following fourth form, fifth form, and sixth form are exemplified.

[0031] The fourth method is to make the illuminance of the image light irradiating one product higher than the illuminance of the image light irradiating the other product. In this embodiment, the fourth method is adopted as a specific method of displaying one product more emphasized than the other product. For example, when one product is product A and the other product is product B, Figure 2 As shown in FIG. 1 , the display control unit 132 controls the display device 20A and the display device 20B so that the illuminance of the image light irradiated to the area RA is higher than the illuminance of the image light irradiated to the area RB. Figure 2 In FIG. 1 , the illumination of the image light irradiated to the region RA and the region RB is indicated by hatching. Figure 2 In the example shown, the shadow of the vertical line indicates that the image light is irradiated with a higher illumination than the shadow of the horizontal line. When one product is product A and the other product is product B, the area RA is an example of an area of ​​the store that includes one product and does not include the other product. In addition, when one product is product A and the other product is product B, the image light irradiated from the display device 20A to the area RA is an example of the first light in the present invention. In addition, the image light irradiated from the display device 20B to the area RB is an example of the second light.

[0032] In addition, as a specific method of displaying one product more prominently than another product, the following fifth method or sixth method may be adopted instead of the fourth method. The fifth method is a method of making the area of ​​the region irradiated with the first light larger than the area of ​​the region irradiated with the second light. For example, in the case where one product is product A and the other product is product B, Figure 3 As shown, the display control unit 132 controls the display device 20A and the display device 20B so that the area of ​​the region RA is larger than the area of ​​the region RB. When one product is product A and the other product is product B, the region RA is an example of the first region in the present invention. In addition, the region RB is an example of the second region in the present invention.

[0033] The sixth aspect is a combination of the fourth aspect and the fifth aspect. That is, the sixth aspect makes the area of ​​the region irradiated with the first light larger than the area of ​​the region irradiated with the second light, and makes the illuminance of the first light higher than the illuminance of the second light.

[0034] In addition, the processing device 130 operating according to the program 121 periodically executes Figure 4 The display processing shown. Figure 4 As shown, the presentation process includes an acquisition process SA110 and a presentation control process SA120.

[0035] In the acquisition process SA110 , the processing device 130 functions as the acquisition unit 131 . In the acquisition process SA110 , the processing device 130 acquires the inventory data DA and the inventory data DB from the inventory management device 30 via the communication device 110 and the communication network 40 .

[0036] In the display control process SA120, the processing device 130 functions as the display control unit 132. In the display control process SA120, the processing device 130 controls the image displayed on the product A by the display device 20A according to the inventory amount of the product A shown in the inventory data DA, and controls the image displayed on the product B by the display device 20B according to the inventory amount of the product B shown in the inventory data DB, thereby performing a display in which one product is emphasized over the other product.

[0037] In this embodiment, the first method described above is adopted as to which of the product A and the product B is regarded as one product. Therefore, when the value indicated by the inventory data DA obtained in the acquisition process SA110 is greater than the value indicated by the inventory data DB obtained in the acquisition process SA110, in the display control process SA120, the processing device 130 regards the product A as one product and the product B as another product, and performs display in which one product is emphasized over the other product.

[0038] In the present embodiment, the fourth mode described above is adopted as a specific mode of displaying one product more prominently than another product, and therefore, in the display control process SA120, the processing device 130 makes the illuminance of the image light irradiated from the display device 20A to the area RA higher than the illuminance of the image light irradiated from the display device 20B to the area RB. Since the image light with a higher illuminance than the image light irradiated to the product B is irradiated to the product A, the product A can be emphasized more than the product B.

[0039] Thus, according to the information processing device 10 of the present embodiment, when the inventory of commodity A is larger than the inventory of commodity B, a display is performed so that commodity A is emphasized over commodity B. Since a display is performed so that commodity A is emphasized over commodity B, the attention of the store visitor to commodity A can be made higher than the attention of the store visitor to commodity B, and the store visitor's desire to buy commodity A can be aroused more strongly than that of commodity B, and the inventory of commodity A can be expected to be reduced.

[0040] 2. Deformation

[0041] The above-mentioned embodiment can be modified as follows.

[0042] (1) The information processing device 10 may also perform a detection process for detecting the display position of commodity A and the display position of commodity B. Specifically, a camera device for capturing an image of the display rack T may be connected to the communication device 110, and the processing device 130 may detect the display position of commodity A and the display position of commodity B by analyzing the captured image of the camera device. In addition, wireless communication tags such as RFID (Radio Frequency IDentification) tags may be attached to commodity A and commodity B, respectively, and the communication device 110 of the information processing device 10 may have a communication circuit for communicating with the wireless communication tags. In the detection process of this method, the processing device 130 detects the display position of the commodity to which the wireless communication tag is attached based on the electric field strength of the radio wave transmitted from the wireless communication tag and the direction of arrival of the radio wave. In the method of causing the information processing device 10 to perform the detection process for detecting the display position of the commodity, the processing device 130 may cause the information processing device 10 to further perform a determination process for determining an area for emphasizing the display of one commodity based on the detected display position of commodity A and the detected display position of commodity B. As a specific example of the determination process, a method can be cited in which an area within a circle of a predetermined radius centered on the display position detected by the detection process is determined as an area for displaying the merchandise displayed at the display position. In addition, the radius of the circle can also be set to a value smaller than half the distance between the display positions of adjacent merchandise.

[0043] (2) The information processing device 10 in the above embodiment may be a tablet terminal or a smart phone. In addition, the information processing device 10 in the above embodiment may be manufactured or sold in a single body. In addition, the display system 1 in the above embodiment has a display device 20 separate from the information processing device 10, but the display device 20 and the information processing device 10 may be an integrated device. In addition, the display system 1 in the above embodiment has an inventory management device 30 separate from the information processing device 10, but the storage device 120 of the information processing device 10 may also serve as the inventory management device 30. In addition, the display device 20A in the above embodiment is a projector, but the display device 20A may also be an illumination device that irradiates illumination light to the area RA. Similarly, the display device 20B may also be an illumination device that irradiates illumination light to the area RB. Even if the display device 20 is a lighting device, by making the illuminance of the lighting light irradiated on one product higher than the illuminance of the lighting light irradiated on another product, or making the area of ​​the area irradiated by the lighting light of one of the display devices 20A and the display device 20B larger than the area of ​​the area irradiated by the lighting light of the other of the display devices 20A and the display device 20B, it is possible to display one product in an emphasized manner over another product.

[0044] (3) In the above embodiment, the program 121 is stored in the storage device 120. However, the program 121 may be manufactured or distributed in a single form. As a specific method of distributing the program 121, it is possible to distribute the program 121 by writing the program 121 in a computer-readable recording medium such as a flash ROM (Read Only Memory) or by downloading the program 121 via an electrical communication line such as the Internet.

[0045] (4) The acquisition unit 131 and the display control unit 132 in the above embodiment are software modules, but part or all of the acquisition unit 131 and the display control unit 132 may be hardware. Examples of such hardware include DSP (Digital Signal Processor), ASIC (Application Specific Integrated Circuit), PLD (Programmable Logic Device) and FPGA (Field Programmable Gate Array). Even if part or all of the acquisition unit 131 and the display control unit 132 are hardware, the same effects as those in the above embodiment can be achieved.

[0046] (5) In the above embodiment, one of the two commodities, commodity A and commodity B, is displayed with emphasis, but the number of commodities may be more than three. In this case, based on the inventory information of each of the three or more commodities, one or more commodities are displayed with emphasis on one or more commodities over the other one or more commodities. In the case of displaying more than one commodity, any one of the more than one commodities is equivalent to one commodity, and any one of the more than one commodities not emphasized is equivalent to another commodity. In order to attract the attention of shop visitors, it is preferable that the number of emphasized commodities is less than half of the candidate commodities.

[0047] 3. A method to be understood based on at least one of the embodiments and each modification example

[0048] The present invention is not limited to the above-mentioned embodiments and variations, and can be implemented in various ways without departing from the scope of the present invention. For example, the present invention can also be implemented in the following manner. The technical features in the above-mentioned embodiments corresponding to the technical features in each of the following modes can be appropriately replaced or combined in order to solve part or all of the subject of the present invention, or in order to realize part or all of the effect of the present invention. In addition, if the technical features are not described as necessary features in this specification, they can be appropriately deleted.

[0049] The information processing device 10 of the present invention performs the following acquisition processing SA110 and display control processing SA120. In the acquisition processing SA110, the information processing device 10 acquires the first information related to the inventory of the first commodity displayed on the display shelf T of the actual store, and the second information related to the inventory of the second commodity displayed on the display shelf T. In the display control processing SA120, the information processing device 10 uses a display device for displaying the first commodity and the second commodity in the store, and displays one of the first commodity and the second commodity more than the other commodity based on the first information and the second information. The display device 20A and the display device 20B are examples of display devices. According to this method, based on the respective inventory amounts of the first commodity and the second commodity, a display is performed in which one of the first commodity and the second commodity is emphasized more than the other, so that the desire to buy one commodity in the store patron can be more strongly aroused than the desire to buy the other commodity.

[0050] In the information processing device 10 of a more preferred embodiment, the display control processing SA120 may also include a display that emphasizes one product in an area of ​​the store that includes one product and does not include another product. According to this embodiment, a display that emphasizes one product can be performed in an area of ​​the store that includes one product and does not include another product. For example, when there are no products displayed on the ceiling or walls of the store, according to this embodiment, compared with a method of displaying a promotional image in an area where no products are displayed, it is possible to make store visitors pay attention to the products directly.

[0051] In a further preferred embodiment, the information processing device 10 may perform the following detection processing and decision processing before the display control processing SA120. In the detection processing, the information processing device 10 detects the display position of the first commodity and the display position of the second commodity in the store. In the decision processing, the information processing device 10 determines an area for emphasizing the display of one commodity, that is, an area in the store that includes one of the first commodity and the second commodity and does not include the other of the first commodity and the second commodity, based on the display position of the first commodity and the display position of the second commodity detected in the detection processing. According to this embodiment, since the display position of the first commodity and the display position of the second commodity in the store are detected, and the area for emphasizing the display of one commodity is determined based on each detected display position, even if the display position of at least one of the first commodity and the second commodity is changed, the display of one commodity can be emphasized according to the changed display position.

[0052] In another preferred embodiment, the information processing device 10 treats the first product as one product and the second product as another product when the first information and the second information indicate that the stock quantity of the first product is greater than the stock quantity of the second product. According to this embodiment, since the display of the product with a larger stock quantity between the first product and the second product is emphasized, the stock quantity of the product with a larger stock quantity can be expected to decrease.

[0053] In another preferred embodiment, the information processing device 10 treats the first product as one product and the second product as another product when the first information and the second information indicate that the stock quantity of the first product is greater than the stock quantity of the second product by a predetermined amount or more. According to this embodiment, since the display is performed to emphasize the one of the first product and the second product whose stock quantity is greater than the other by a predetermined amount or more, the stock quantity of the product with a larger stock quantity can be expected to decrease.

[0054] In another preferred embodiment, the information processing device 10 uses the first product as the one product and the second product as the other product when the first information and the second information indicate that the first product is in stock and the stock amount of the first product is less than the stock amount of the second product. According to this embodiment, the display of the product whose stock amount is less than the other of the first and second products but still exists in stock is emphasized, so that further expansion of sales of the product whose stock amount is less than the other and exists in stock can be expected.

[0055] The display of the first and second products in the display control processing SA120 in the information processing device 10 of another preferred embodiment may also include emphasizing one product over the other product by at least one of making the illuminance of the first light irradiated to the one product higher than the illuminance of the second light irradiated to the other product, and making the area of ​​the first region irradiated with the first light larger than the area of ​​the second region irradiated with the second light. According to this embodiment, by adjusting at least one of the illuminance of the first light and the illuminance of the second light, and the area of ​​the first region and the area of ​​the second region, it is possible to perform a display in which one product is emphasized over the other product.

Claims

1. An information processing device, comprising: communication devices; and processing device, The processing device performs the following actions: Using the communication device, the first information related to the inventory of the first commodity displayed in the actual store and the second information related to the inventory of the second commodity displayed in the store are communicated with the inventory management device, thereby acquiring the first information and the second information from the inventory management device; detecting a display position of the first commodity and a display position of the second commodity in the store; Determining, based on the display position of the first product and the display position of the second product, an area that includes one of the first product and the second product and does not include the other of the first product and the second product; as well as The communication device is used to communicate with a display device that displays the first product and the second product in the store, so that the inventory quantity of the first product and the inventory quantity of the second product are compared based on the first information and the second information, and a display is performed in the area so that the one product is emphasized over the other product.

2. The information processing device according to claim 1, wherein: When the first information and the second information indicate that the stock quantity of the first product is greater than the stock quantity of the second product, the first product is defined as the one product and the second product is defined as the other product.

3. The information processing device according to claim 1, wherein: When the first information and the second information indicate that the stock quantity of the first product is greater than the stock quantity of the second product by a predetermined amount or more, the first product is defined as the one product and the second product is defined as the other product.

4. The information processing device according to claim 1, wherein: When the first information and the second information indicate that the first product is in stock and the stock quantity of the first product is smaller than the stock quantity of the second product, the first product is defined as the one product and the second product is defined as the other product.

5. An information processing device, comprising: communication devices; and processing device, The processing device performs the following actions: Using the communication device, the first information related to the inventory of the first commodity displayed in the actual store and the second information related to the inventory of the second commodity displayed in the store are communicated with the inventory management device, thereby acquiring the first information and the second information from the inventory management device; as well as using the communication device to communicate with a display device that displays the first product and the second product in the store, thereby displaying one of the first product and the second product more prominently than the other product based on the first information and the second information, When the first information and the second information indicate that the stock quantity of the first product is greater than the stock quantity of the second product by a predetermined amount or more, the first product is defined as the one product and the second product is defined as the other product.

6. The information processing device according to claim 5, wherein: The actions of performing the display include: The one product is displayed in an area of ​​the store that includes the one product and does not include the other product, emphasizing the one product.

7. The information processing device according to any one of claims 1 to 6, wherein: The act of performing the display includes an act of emphasizing the one product over the other product by at least one of the following two actions: making the illuminance of the first light irradiated on the one product higher than the illuminance of the second light irradiated on the other product; and The area of ​​the first region irradiated with the first light is made larger than the area of ​​the second region irradiated with the second light.

Images