Electronic virtual resource transfer methods and related equipment

Abstract

This disclosure provides a method and related equipment for transferring electronic virtual resources. The method includes: scanning a target graphic code on a target product using a target consumer terminal; the target graphic code includes target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; associating the target electronic virtual resource with a target consumer account; responding to a redemption instruction for the target electronic virtual resource in the target consumer account, transferring at least a portion of the target electronic virtual resource from the target consumer account, thereby associating a target item that meets the usage restriction information in a target redemption platform with the target consumer account; and the target consumer terminal returning the target consumer's target consumer information and the target product information corresponding to the target product to the target merchant's terminal. The solution provided by this disclosure enables end-to-end transfer of target electronic virtual resources between the target consumer and the target merchant.

Description

Technical Field

[0001] This disclosure relates to the fields of computer and communication technology, and more specifically, to an electronic virtual resource transfer method and apparatus, a computer-readable storage medium, and an electronic device. Background Technology

[0002] Currently, merchants can sell their products through multiple channels simultaneously, such as e-commerce, offline channels (e.g., supermarkets, specialty stores), and their official websites. When merchants want to market their products, because each channel is independent, they need to develop separate marketing plans for each channel, resulting in fragmented and difficult-to-integrate marketing efforts. This leads to significant manpower and time costs for merchants.

[0003] Meanwhile, for e-commerce channels and offline channels, merchants cannot directly obtain consumer data. Consumer data is usually intercepted by e-commerce platforms or offline distributors. Merchants find it difficult to obtain complete consumer data, which makes it impossible to improve the accuracy of the next marketing plan.

[0004] It should be noted that the information disclosed in the background section above is only used to enhance the understanding of the background of this disclosure. Summary of the Invention

[0005] This disclosure provides an electronic virtual resource transfer method and apparatus, a computer-readable storage medium, and an electronic device, which can solve the technical problems in the above-mentioned related technologies, such as the high cost for merchants to conduct marketing independently through different channels and the inability to guarantee the integrity of collected consumer data, resulting in a decrease in the accuracy of marketing plans.

[0006] Other features and advantages of this disclosure will become apparent from the following detailed description, or may be learned in part from practice of this disclosure.

[0007] This disclosure provides a method for transferring electronic virtual resources, applied to a target consumer terminal, wherein the target consumer terminal is bound to a target consumer account of a target consumer. The method includes: using the target consumer terminal to scan a target graphic code on a target product of a target merchant, the target graphic code including target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; associating the target electronic virtual resource with the target consumer account; responding to a redemption instruction for the target electronic virtual resource in the target consumer account, transferring at least a portion of the target electronic virtual resource from the target consumer account, thereby associating a target item satisfying the usage restriction information in a target redemption platform with the target consumer account; and the target consumer terminal returning the target consumer information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

[0008] This disclosure provides a method for transferring electronic virtual resources, applied to a target merchant's terminal. The method includes: the target merchant's terminal sending an electronic virtual resource generation request to an electronic virtual resource generation platform, the electronic virtual resource generation request carrying target electronic virtual resource information and usage restriction information corresponding to the target electronic virtual resource information; the target merchant's terminal receiving a target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request, the target graphic code including the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; and printing the target graphic code by the target merchant's terminal to affix the target graphic code to the target product.

[0009] This disclosure provides a method for transferring electronic virtual resources, applied to an electronic virtual resource generation platform. The method includes: receiving an electronic virtual resource generation request sent by a target merchant terminal, the electronic virtual resource generation request carrying target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information; the electronic virtual resource generation platform responding to the electronic virtual resource generation request, generating a target graphic code, the target graphic code including the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; and returning the target graphic code to the target merchant terminal.

[0010] This disclosure provides an electronic virtual resource transfer device applied to a target consumer terminal, which is bound to a target consumer account of a target consumer. The device includes: a graphic code scanning unit, used by the target consumer terminal to scan a target graphic code on a target product of a target merchant, the target graphic code including target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information, the target electronic virtual resource being associated with the target merchant account of the target product; a resource information acquisition unit, used to associate the target electronic virtual resource with the target consumer account; a virtual resource exchange unit, used to transfer at least a portion of the target electronic virtual resource from the target consumer account in response to an exchange instruction for the target electronic virtual resource in the target consumer account, thereby associating a target item satisfying the usage restriction information in a target exchange platform with the target consumer account; and a consumption data return unit, used by the target consumer terminal to return the target consumer information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

[0011] This disclosure provides an electronic virtual resource transfer device applied to a target merchant's terminal. The device includes: a resource generation request sending unit, used by the target merchant's terminal to send an electronic virtual resource generation request to an electronic virtual resource generation platform, the electronic virtual resource generation request carrying target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information; a target graphic code receiving unit, used by the target merchant's terminal to receive a target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request, the target graphic code including the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; and a target graphic code printing unit, used by the target merchant's terminal to print the target graphic code to affix the target graphic code to the target product.

[0012] This disclosure provides an electronic virtual resource transfer device applied to an electronic virtual resource generation platform. The device includes: a resource generation request receiving unit, configured to receive an electronic virtual resource generation request sent by a target merchant terminal, the electronic virtual resource generation request carrying target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information; a target graphic code generation unit, configured to generate a target graphic code in response to the electronic virtual resource generation request, the target graphic code including the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information; and a target graphic code sending unit, configured to return the target graphic code to the target merchant terminal.

[0013] This disclosure provides a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the electronic virtual resource transfer method as described in the above embodiments.

[0014] This disclosure provides an electronic device, including: at least one processor; and a storage device configured to store at least one program, which, when executed by the at least one processor, causes the at least one processor to implement the electronic virtual resource transfer method as described in the above embodiments.

[0015] According to one aspect of this application, a computer program product or computer program is provided, comprising computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the computer device to perform the methods provided in various optional implementations of the above embodiments.

[0016] In some embodiments of this disclosure, the technical solutions provided include, on the one hand, the target merchant deploys a target graphic code on the target product for marketing purposes, and simultaneously binds target electronic virtual resource information consistent with the corresponding marketing plan to the target graphic code. The target electronic virtual resource information also encodes usage restriction information within the corresponding target electronic virtual resource. By utilizing the programmable nature of the target electronic virtual resource, the usage restriction information is restricted through code programming. Once the target graphic code is deployed on the target product, it cannot be altered by other intermediate distributors or various sales channels, effectively preventing the withholding of fees by distributors at all levels. On the other hand, when a target consumer who has purchased the target product scans the target graphic code on the target product using a target consumer terminal bound to their target consumer account, they can obtain the target electronic virtual resource and automatically bind it to their target consumer account. Simultaneously, they learn the usage restriction information of the target electronic virtual resource, enabling the target consumer to further support the target electronic virtual resource's redemption platform based on the usage restriction information, and use the target electronic virtual resource to redeem target items that meet the usage restriction information, thus achieving a closed loop in the entire marketing plan. Meanwhile, regardless of the channels through which merchants market their target products, they can develop a unified marketing plan that spans online and offline channels, enabling better centralized management, easier integration, and significantly reduced management costs, achieving low-cost promotions. Furthermore, by directly deploying the target graphic code on the target product, target consumers can scan the code to receive the target electronic virtual resource without an internet connection. Simultaneously, the system automatically triggers the transmission of the target consumer's information and the corresponding target product information to the target merchant's terminal. This allows the target merchant to bypass various levels of distributors and resellers, directly reaching the target consumer and achieving end-to-end information transmission. The target merchant can collect complete consumer data, enabling them to develop more precise marketing plans based on this comprehensive consumer data.

[0017] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0018] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure. It is obvious that the drawings described below are merely some embodiments of this disclosure, and those skilled in the art can obtain other drawings based on these drawings without any inventive effort. In the drawings:

[0019] Figure 1 This is a schematic diagram of the implementation environment of an electronic virtual resource transfer method provided in this embodiment of the disclosure.

[0020] Figure 2 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown schematically.

[0021] Figure 3 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown schematically.

[0022] Figure 4 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown schematically.

[0023] Figure 5 A schematic diagram of an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown.

[0024] Figure 6 A block diagram of an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure is shown schematically.

[0025] Figure 7 A block diagram of an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure is shown schematically.

[0026] Figure 8 A block diagram of an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure is shown schematically.

[0027] Figure 9 A schematic diagram of the structure of an electronic device suitable for implementing embodiments of the present disclosure is shown. Detailed Implementation

[0028] Exemplary embodiments will now be described more fully with reference to the accompanying drawings. However, these exemplary embodiments can be implemented in many forms and should not be construed as limited to the embodiments set forth herein; rather, they are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the exemplary embodiments to those skilled in the art. The same reference numerals in the drawings denote the same or similar parts, and therefore repeated descriptions of them will be omitted.

[0029] The features, structures, or characteristics described in this disclosure can be combined in any suitable manner in one or more embodiments. Numerous specific details are provided in the following description to give a thorough understanding of embodiments of this disclosure. However, those skilled in the art will recognize that the technical solutions of this disclosure can be practiced with one or more specific details omitted, or other methods, components, apparatuses, steps, etc., can be employed. In other instances, well-known methods, apparatuses, implementations, or operations are not shown or described in detail to avoid obscuring various aspects of this disclosure.

[0030] The accompanying drawings are merely illustrative of this disclosure, and the same reference numerals in the drawings denote the same or similar parts, thus omitting repeated descriptions of them. Some block diagrams shown in the drawings do not necessarily correspond to physically or logically independent entities. These functional entities may be implemented in software, in at least one hardware module or integrated circuit, or in different network and / or processor devices and / or microcontroller devices.

[0031] The flowchart shown in the accompanying drawings is merely illustrative and does not necessarily include all content and steps, nor does it require execution in the described order. For example, some steps may be broken down, while others may be combined or partially combined; therefore, the actual execution order may change depending on the specific circumstances.

[0032] In this specification, the terms “a,” “an,” “the,” “the,” and “at least one” are used to indicate the presence of at least one element / component / etc.; the terms “comprising,” “including,” and “having” are used to indicate an open-ended inclusion and to mean that there may be other elements / components / etc. in addition to the listed elements / components / etc.; the terms “first,” “second,” and “third,” etc., are used only as markings and are not a limitation on the number of objects.

[0033] The exemplary embodiments of this disclosure will now be described in detail with reference to the accompanying drawings.

[0034] This disclosure provides a method for transferring electronic virtual resources. Please refer to [link / reference]. Figure 1 The diagram illustrates the implementation environment of the electronic virtual resource transfer method provided in this embodiment. This implementation environment includes: a target consumer terminal 11, an electronic virtual resource generation platform 12, and a target merchant terminal 13.

[0035] The electronic virtual resource transfer method provided in this embodiment can be executed by the target consumer terminal 11, the electronic virtual resource generation platform 12, or the target merchant terminal 13, or can be executed interactively between the target consumer terminal 11, the electronic virtual resource generation platform 12, and the target merchant terminal 13. This embodiment does not limit the specific execution method. In an exemplary embodiment, when the electronic virtual resource transfer method provided in this embodiment is executed by the target merchant terminal 13, the electronic virtual resource generation platform 12, and the target consumer terminal 11, the target merchant terminal 13 can send an electronic virtual resource generation request to the electronic virtual resource generation platform 12. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The electronic virtual resource generation platform 12 responds to the electronic virtual resource generation request by generating a target graphic code. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The electronic virtual resource generation platform 12 returns the target graphic code to the target merchant terminal 13. After receiving the target graphic code, the merchant terminal 13 can print out the target graphic code and set it on the target product. The target consumer account bound to the target consumer terminal 11 can use the target consumer terminal 11 to scan the target graphic code on the target product, associate the target electronic virtual resources in the target graphic code with the target consumer account, thereby enabling the response to the redemption instruction of the target electronic virtual resources in the target consumer account, transferring at least a portion of the target electronic virtual resources from the target consumer account, so as to associate the target item in the target redemption platform that meets the usage restriction information with the target consumer account; and the target consumer terminal 11 returns the target consumer information of the target consumer and the target product information corresponding to the target product to the target merchant terminal 13 corresponding to the target merchant.

[0036] In one possible implementation, the target consumer terminal 11 and the target merchant terminal 13 can be smart devices such as mobile phones, tablets, and personal computers. The electronic virtual resource generation platform 12 can be a single server, a server cluster consisting of multiple servers, or a cloud computing service center. The target consumer terminal 11 and the target merchant terminal 13 establish a communication connection with the electronic virtual resource generation platform 12 via wired or wireless networks.

[0037] Those skilled in the art should understand that the target consumer terminal 11, target merchant terminal 13, and electronic virtual resource generation platform 12 described above are merely examples. Other existing or future terminals or servers that are applicable to this application should also be included within the scope of protection of this application, and are hereby incorporated by reference.

[0038] Based on the above Figure 1 The implementation environment shown Figure 2 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown. The method provided in this disclosure can be applied to a target consumer terminal, which is bound to a target consumer account of a target consumer.

[0039] In this embodiment of the disclosure, the consumer object refers to the consumer who purchases the goods, and the target consumer object refers to the consumer who purchases the target goods. The target goods refer to the goods that the target merchant wishes to market using the solution provided in this embodiment of the disclosure, i.e., goods on which the target graphic code is deployed.

[0040] In this embodiment of the disclosure, "merchant" can be a broad concept, referring to any entity that wishes to market its products, such as a manufacturer, brand owner, or distributor at various levels. "Target merchant" refers to any entity that wishes to market its target product. In the following explanation, a manufacturer or brand owner of the target product will be used as an example of a target merchant.

[0041] In this embodiment of the disclosure, "goods" is also a broad concept, which can be any physical entity that can be traded or sold in the market, or any service that can be provided.

[0042] In this embodiment of the disclosure, the merchant terminal refers to the terminal device used by the merchant, such as a smartphone, tablet computer, wearable smart device, etc. The target merchant terminal refers to the terminal device used by the target merchant. The target merchant can log in to various clients installed on the target merchant terminal (such as digital wallet clients, bank clients, instant messaging clients, e-commerce clients, etc.) to bind the target merchant terminal with the target merchant's target merchant account.

[0043] The target merchant account can have an account identifier corresponding to the target merchant, such as the account address, ID number, or mobile phone number of the target merchant.

[0044] In this embodiment of the disclosure, the consumer terminal refers to the terminal device used by the consumer, such as a smartphone, tablet computer, wearable smart device, etc. The target consumer terminal refers to the consumer terminal used by the target consumer to scan the target graphic code on the target product. The target consumer can log in to various clients installed on the target consumer terminal (such as digital wallet clients, bank clients, instant messaging clients, e-commerce clients, etc.) to bind the target consumer terminal with the target consumer's target consumer account.

[0045] The target consumer account can have an account identifier corresponding to the target consumer, such as the account address of the target consumer account, the ID number or mobile phone number of the target consumer.

[0046] like Figure 2 As shown, the method provided in this disclosure embodiment may include the following steps.

[0047] In step S210, the target consumer terminal scans the target graphic code on the target product of the target merchant. The target graphic code includes target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information.

[0048] In some embodiments, the target graphic code may further include target product information of the target product. In other embodiments, before the target consumer terminal scans the target graphic code, the target electronic virtual resource may be associated with the target merchant account of the target product.

[0049] In this embodiment, the target consumer can purchase the target product from any channel. For example, they can purchase the target product from offline channels such as supermarkets and specialty stores, enabling face-to-face delivery and payment with supermarket or specialty store staff. Alternatively, they can purchase the target product from online channels such as various e-commerce platforms, information flow platforms, and instant messaging clients, enabling online payment and receiving the target product via express delivery. This disclosure does not limit the method by which the target consumer purchases and pays for the target product.

[0050] When the target consumer receives the target product, they can see that the target product has a target graphic code, such as a QR code or a barcode, but this disclosure is not limited to this. In the following examples, a QR code or a barcode will be used as an example for illustration.

[0051] In this embodiment of the disclosure, the target graphic code can be directly pasted on the target product, or pasted on the outer packaging of the target product (e.g., packaging bag or packaging box), or it can be directly used as a pattern on the target product or its outer packaging. This disclosure does not limit the form in which the target graphic code is deployed on the target product, as long as the target consumer can see the target graphic code intuitively.

[0052] In this embodiment of the disclosure, when the target merchant deploys the target graphic code on the target product, the target graphic code has pre-included the target product information, the target electronic virtual resource information, and the usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. Before the target consumer terminal scans the target graphic code, the target electronic virtual resource may be associated with the target merchant account of the target merchant.

[0053] In this embodiment of the disclosure, the target product information may include any information related to the target product, such as: the product number of the target product, the specifications of the target product, the name of the target product, the production line number of the target product, the production date of the target product, the expiration date of the target product, the materials used to make the target product, the name of the manufacturer of the target product, the manufacturer's address, the manufacturer's telephone number, the retail price of the target product, the anti-counterfeiting information of the target product, etc.; or any one or more of the above information as links; or, the target product information may also include a portion of the above information and the links to the above information.

[0054] The product number refers to an identifier used to uniquely identify a product, such as a serial number or serial number.

[0055] In this embodiment of the disclosure, electronic virtual resources refer to virtual resources in the field of computer technology that correspond to physical resources in the real world, such as storage space, computing power, and digital resources used for online transactions. Specifically, digital resources can be any resource that can be transferred between different computer devices, and may include, for example, encrypted digital resources.

[0056] Encrypted digital resources are a type of transaction medium that uses cryptographic principles to ensure transaction security and control the creation of transaction units. In the following explanation, electronic virtual resources are used as an example of encrypted digital resources. The encrypted digital resources and electronic virtual resources in this embodiment are programmable.

[0057] In this embodiment of the disclosure, the target electronic virtual resource refers to the electronic virtual resource included in the target graphic code deployed on the target product. The target electronic virtual resource information may include any information related to the target electronic virtual resource, such as the resource number, amount, etc. of the target electronic virtual resource.

[0058] For example, when the target electronic virtual resource is an encrypted digital resource, its corresponding target electronic virtual resource information may specifically include the encrypted digital resource number, the encrypted digital resource face value, etc.

[0059] In this embodiment of the disclosure, the usage restriction information of the target electronic virtual resource may include any relevant information used to limit the use of the target electronic virtual resource, such as the usage conditions and scope of the target electronic virtual resource. Target merchants can implement their marketing strategies for target products through target product information, target electronic virtual resource information, and their usage restriction information.

[0060] When the target graphic code is a QR code, the target consumer can use the QR code scanning function in the target consumer terminal to scan the QR code on the surface of the target product or its packaging. In practice, since instant messaging clients, e-commerce clients, etc., can provide QR code scanning functions, the target consumer terminal can scan the QR code corresponding to the target product using the installed instant messaging client, e-commerce client, etc.

[0061] For example, when a target consumer is selecting a bag from a well-known brand in a shopping mall, they can use the QR code scanning function in their mobile phone's instant messaging client to scan the QR code located in a certain position on the bag.

[0062] In step S220, the target electronic virtual resource is associated with the target consumer account.

[0063] In this embodiment of the disclosure, the target graphic code can be bound to a unique identifier of the target electronic virtual resource, such as a unique string. When the target consumer terminal scans the target graphic code, it can directly associate the target electronic virtual resource with the target consumer account without connecting to the network, that is, the target electronic virtual resource belongs to the target consumer. In contrast, in related technologies, after scanning a QR code, it is still necessary to use the network to perform the corresponding operation or obtain the corresponding information. However, in the solution provided by this embodiment of the disclosure, it is not necessary to further obtain the target electronic virtual resource through the network.

[0064] When a target consumer scans the target graphic code on a target product using their target consumer terminal, the terminal can parse the graphic code to obtain the target product information and target electronic virtual resource information contained within it. When the target consumer terminal receives the target electronic virtual resource through their target consumer account, it can display an icon representing the target electronic virtual resource. When a confirmation operation is performed on this icon, the target consumer terminal can associate the target consumer account with the target electronic virtual resource. This confirmation operation can be, for example, a touch operation, a press operation, or a voice operation.

[0065] In an exemplary embodiment, the target graphic code may further include a target merchant's digital signature, an electronic virtual resource generation platform's digital signature, and the target product information. Associating the target electronic virtual resource with the target consumer account may include: the target consumer terminal parsing the target graphic code to obtain the target merchant's digital signature, the electronic virtual resource generation platform's digital signature, the target product information, the target electronic virtual resource information, and the usage restriction information; obtaining the target merchant's public key corresponding to the target merchant's digital signature, and the electronic virtual resource generation platform's public key corresponding to the electronic virtual resource generation platform's digital signature; decrypting the target merchant's digital signature using the target merchant's public key, and decrypting the electronic virtual resource generation platform's digital signature using the electronic virtual resource generation platform's public key, to obtain a decrypted message digest; generating a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; if the decrypted message digest matches the generated message digest of the target product information, the target electronic virtual resource information, and the usage restriction information, then transferring the target electronic virtual resource to the target consumer account.

[0066] Furthermore, the target graphic code may also include a digital signature of the target merchant corresponding to the target merchant, a digital signature of the electronic virtual resource generation platform corresponding to the electronic virtual resource generation platform, and the target product information. Here, the electronic virtual resource generation platform refers to a platform used to generate electronic virtual resources, which can be used to generate the target electronic virtual resource.

[0067] In this embodiment, after scanning the target graphic code, the target consumer terminal parses the graphic code to obtain the target merchant's digital signature and the electronic virtual resource generation platform's digital signature included in the graphic code. The target merchant's digital signature is used to verify whether the target electronic virtual resource was issued by the target merchant, and the electronic virtual resource generation platform's digital signature is used to verify whether the target electronic virtual resource was generated by the electronic virtual resource generation platform. The target consumer terminal verifies the target merchant's digital signature and the electronic virtual resource generation platform's digital signature based on the target product information, the target electronic virtual resource information, and usage restriction information. If the verification is successful, the target electronic virtual resource is determined to be valid and can be claimed.

[0068] Specifically, when the target consumer terminal verifies the validity of the target electronic virtual resource, it can use the target merchant's public key and the electronic virtual resource generation platform's public key (the public key corresponding to the private key is publicly available) to decrypt the target merchant's digital signature and the electronic virtual resource generation platform's digital signature, respectively, to obtain the decrypted message digest. Additionally, it can generate a message digest of the parsed target product information, target electronic virtual resource information, and usage restriction information based on the same one-way function used to generate the target merchant's digital signature and the electronic virtual resource generation platform's digital signature (a one-way function is a function whose output can be calculated from the input, but whose input cannot be deduced from the output; one-way functions are publicly available). The decrypted message digest is then checked against the generated message digest. If they match, the verification of the target merchant's digital signature and the electronic virtual resource generation platform's digital signature is considered successful.

[0069] In other embodiments, the target electronic virtual resource can also be associated with the target consumer account when connected to the network, for example, by transferring the target electronic virtual resource from the target merchant account to the target consumer account.

[0070] Specifically, the target consumer terminal can also establish a connection with the electronic virtual resource generation platform. After the target consumer terminal verifies the target merchant's digital signature and the electronic virtual resource generation platform's digital signature, it can send an inquiry request to the electronic virtual resource generation platform. The electronic virtual resource generation platform can respond to the inquiry request and return to the target consumer terminal a prompt message indicating whether the target electronic virtual resource included in the target graphic code has been claimed by someone else before. If the prompt message indicates that the target electronic virtual resource has been claimed, the target consumer terminal can use it as evidence to request the entity that sold the target product to return the goods. This can prevent the target electronic virtual resource from being intercepted before it reaches the consumer.

[0071] In other embodiments, to prevent the target graphic code from being intercepted midway, the target merchant may also use a special manufacturing process to form a coating on the target graphic code. The target graphic code will only be revealed after the coating is scratched off. In this way, consumers can determine whether the target electronic virtual resource has been intercepted before by checking whether the coating has been damaged.

[0072] In an exemplary embodiment, associating the target electronic virtual resource with the target consumer account may include: obtaining the target product information and the target electronic virtual resource information from the target graphic code through the target consumer terminal; sending a resource transfer request to an electronic virtual resource generation platform using the target consumer terminal, the electronic virtual resource generation platform generating the target graphic code, so that the electronic virtual resource generation platform responds to the resource transfer request and transfers the target electronic virtual resource to the target consumer account.

[0073] Once the target consumer terminal scans the target graphic code, and the target merchant's digital signature and the electronic virtual resource generation platform's digital signature verification are successful, the target consumer terminal can automatically trigger a resource transfer request to the electronic virtual resource generation platform. This resource transfer request refers to a request to change the ownership of the target electronic virtual resource from one party to another. From a technical implementation perspective, this means transferring the target electronic virtual resource from one account (the transferring-out account, such as the target merchant's account) to another account (the transferring-in account, such as the target consumer's account), automatically associating the target electronic virtual resource with the target consumer's account.

[0074] In this embodiment, the electronic virtual resource generation platform can specifically be a centralized server used to control the generation and transfer of target electronic virtual resources. The electronic virtual resource generation platform can also be a blockchain node within a blockchain network. When the transfer of target electronic virtual resources is implemented through the blockchain network, the target consumer terminal initiates a resource transfer request to the electronic virtual resource generation platform. The electronic virtual resource generation platform sends the transaction information in the resource transfer request to a consensus node in the blockchain network for consensus. Once consensus is achieved, the transaction is considered effective, meaning that ownership of the target electronic virtual resource is transferred from the target merchant account to the target consumer account. In this case, when the target consumer account receives the target electronic virtual resource, the association between the target electronic virtual resource and the target consumer account is simultaneously established.

[0075] Blockchain is a novel application model of computer technologies such as distributed data storage, peer-to-peer transmission, consensus mechanisms, and encryption algorithms. Essentially, a blockchain is a decentralized database, a chain of data blocks linked together using cryptographic methods. Each data block contains information about a batch of network transactions, used to verify the validity of the information (anti-counterfeiting) and generate the next block. Commonly used consensus algorithms in blockchain include Proof of Work (PoW), Proof of Stake (PoS), Delegated Proof of Stake (DPoS), and Practical Byzantine Fault Tolerance (PBFT). This disclosure does not limit the specific consensus algorithm used in consensus operations.

[0076] It is understandable that when the electronic virtual resource generation platform is a blockchain node in a blockchain network, and the target electronic virtual resource is an encrypted digital resource, the target consumer terminal and the target merchant terminal can be equipped with a digital wallet client. The digital wallet client and multiple blockchain nodes are connected through a network to form a distributed system, which provides the function of trading encrypted digital resources, including initiating transactions, that is, sending the transaction record of the current transaction to other nodes in the blockchain system. After other nodes successfully verify the transaction, as a response acknowledging the validity of the transaction, they store the transaction record data in a temporary block of the blockchain. Of course, the digital wallet also supports querying the remaining encrypted digital resources in the encrypted digital resource address.

[0077] Furthermore, when receiving target electronic virtual resources transferred from a target merchant account through a target consumer account, the private key of the target consumer object corresponding to the target consumer account can be determined. The target electronic virtual resources are then encrypted based on the target consumer object's private key to obtain the corresponding target consumer object's digital signature, which is then reported to the electronic virtual resource generation platform to achieve the association between the target electronic virtual resources and the target consumer account.

[0078] The target consumer terminal can send the digital signature of the target consumer object and the target electronic virtual resource back to the electronic virtual resource generation platform. The electronic virtual resource generation platform decrypts the digital signature of the target consumer object according to the public key of the target consumer object corresponding to the target consumer account to obtain the target electronic virtual resource. When the decrypted target electronic virtual resource is consistent with the target electronic virtual resource sent back by the target consumer terminal, it can be determined that the digital signature of the target consumer object is valid, and thus it can be determined that the target consumer account has ownership of the target electronic virtual resource, that is, the association between the target consumer account and the target electronic virtual resource is realized.

[0079] In the process of transferring the target electronic virtual resource, the target consumer terminal decrypts the target electronic virtual resource information received by the target consumer using the corresponding target consumer object's private key, thereby securely obtaining ownership of the target electronic virtual resource.

[0080] In step S230, in response to the redemption instruction for the target electronic virtual resources in the target consumption account, at least a portion of the target electronic virtual resources are transferred out of the target consumption account to associate the target items in the target redemption platform that meet the usage restriction information with the target consumption account.

[0081] In this embodiment of the disclosure, in response to a triggering operation on the target electronic virtual resource, a redemption instruction corresponding to the target electronic virtual resource is initiated through the target consumer account. The triggering operation is a preset operation applied to the target electronic virtual resource, which can specifically be a touch operation, cursor operation, button operation, or voice operation, etc. The target electronic virtual resource can be, for example, an encrypted digital resource, displaying the digital resource's value, reception time, etc.

[0082] In an exemplary embodiment, the usage restriction information may include the usage conditions and scope of the target electronic virtual resource. Specifically, in response to a redemption instruction for the target electronic virtual resource in the target consumer account, transferring at least a portion of the target electronic virtual resource from the target consumer account to associate a target item on the target redemption platform that meets the usage restriction information with the target consumer account may include: triggering a redemption instruction for the target electronic virtual resource in the target consumer account when the usage conditions of the target electronic virtual resource are met; displaying items on the target redemption platform that meet the usage scope of the target electronic virtual resource; determining the target item in response to a selection instruction for the item; transferring at least a portion of the target electronic virtual resource from the target consumer account; and associating the target item with the target consumer account.

[0083] In this embodiment of the disclosure, the scope of use of the target electronic virtual resource is restrictive information used to limit where the target electronic virtual resource can be used. For example, it can be any target exchange platform that supports the exchange of the target electronic virtual resource as agreed with the target merchant or the electronic virtual resource generation platform, such as an e-commerce platform. Alternatively, it can be limited to certain specified categories of items that can use the target electronic virtual resource.

[0084] In this embodiment of the disclosure, the usage conditions of the target electronic virtual resource refer to the conditions under which the target electronic virtual resource can be used. For example, it can be limited to the target consumer being able to use the target electronic virtual resource only after purchasing the same target product from the target merchant a certain number of times (e.g., 3 times, but this disclosure is not limited to this). As another example, it can also be limited to the target consumer being able to use the target electronic virtual resource only after the total amount of the target product purchased from the target merchant exceeds a predetermined amount (e.g., 100 yuan, but this disclosure is not limited to this).

[0085] It should be noted that the conditions and scope of use for the target electronic virtual resources can be set according to specific application scenarios, and are not limited to the examples described above.

[0086] Once the conditions for using the target electronic virtual resource are met, the target consumer can send a redemption instruction for the target electronic virtual resource to the target redemption platform that meets the usage scope of the target electronic virtual resource through their target consumption terminal. Upon receiving the redemption instruction, the target redemption platform can respond by searching for items that meet the usage scope of the target electronic virtual resource and displaying them back to the target consumption terminal. The target consumer can perform actions such as clicking, touching, and swiping on the screen of the target consumption terminal to trigger a selection instruction for the item they wish to redeem. The target consumption terminal then sends this selection instruction to the target redemption platform. In response, the target redemption platform transfers at least a portion of the target electronic virtual resource, equivalent in value to the target item, from the target consumer's account to the corresponding target redemption account on the target redemption platform, and transfers ownership of the target item to the target consumer.

[0087] In this embodiment of the disclosure, the target exchange account can be a unified account set up by the target exchange platform. That is, the target exchange platform can be a self-operated e-commerce platform or an independent account set up by the target seller who owns the target item on the target exchange platform. The target exchange platform can provide third-party sellers to trade items on it.

[0088] The items in this disclosure are any physical goods or services that can be traded on the market.

[0089] In this embodiment, the target exchange platform can specifically be a centralized server used to control the transfer of target electronic virtual resources. The target exchange platform can also be a blockchain node within a blockchain network. After the target exchange platform verifies and passes the digital signature of the target consumer object, it can forward the information carried in the exchange instruction to other blockchain nodes in the blockchain network for consensus operations. Only after consensus is achieved is the ownership of the target electronic virtual resource successfully transferred from the target consumer account to the target exchange account.

[0090] In step S240, the target consumer terminal returns the target consumer information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

[0091] In this embodiment of the disclosure, after the target consumer terminal scans the target graphic code on the target product, it can automatically trigger the return of the target consumer information and the target product information of the target consumer and the target product purchased by the target consumer to the target merchant terminal.

[0092] The target consumer information may include any information related to the target consumer, such as the target consumer's age, gender, address, city, business district, and mobile phone number.

[0093] In an exemplary embodiment, the target item belongs to the target merchant corresponding to the target merchant account. The method may further include: returning the target consumer information and the target item information to the target merchant terminal.

[0094] In this embodiment of the disclosure, when a target consumer redeems a target item using target electronic virtual resources on a target redemption platform, the target consumer information and the redeemed target item information can also be returned to the target merchant terminal, so that the target merchant terminal can collect more complete consumer data of the target consumer.

[0095] The target item information can include any information related to the target item, such as the name, category, brand, and price of the target item.

[0096] The electronic virtual resource transfer method provided in this disclosure has two aspects. First, a target merchant deploys a target graphic code on a target product for marketing purposes. This graphic code simultaneously binds target electronic virtual resource information consistent with the corresponding marketing plan, and the target electronic virtual resource information is encoded with usage restriction information. By utilizing the programmable nature of the target electronic virtual resource, its usage restriction information is restricted through code programming. Once the target graphic code is deployed on the target product, it cannot be altered by other intermediate distributors or various sales channels, effectively preventing the withholding of fees by distributors at all levels. Second, when a target consumer who has purchased the target product scans the target graphic code on the product using a target consumer terminal bound to their target consumer account, they can obtain the target electronic virtual resource and automatically bind it to their account. Simultaneously, they learn the usage restriction information of the target electronic virtual resource. This allows the target consumer to further support the target electronic virtual resource's redemption platform based on the usage restriction information, using the target electronic virtual resource to redeem target items that meet the usage restriction information, thus achieving a closed loop in the entire marketing plan. Meanwhile, regardless of the channels through which merchants market their target products, they can develop a unified marketing plan that spans online and offline channels, enabling better centralized management, easier integration, and significantly reduced management costs, achieving low-cost promotions. Furthermore, by directly deploying the target graphic code on the target product, target consumers can scan the code to receive the target electronic virtual resource without an internet connection. Simultaneously, the system automatically triggers the transmission of the target consumer's information and the corresponding target product information to the target merchant's terminal. This allows the target merchant to bypass various levels of distributors and resellers, directly reaching the target consumer and achieving end-to-end information transmission. The target merchant can collect complete consumer data, enabling them to develop more precise marketing plans based on this comprehensive consumer data.

[0097] Figure 3 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown. The method provided by the embodiments of the present disclosure can be applied to a target merchant terminal. In some embodiments, the target merchant terminal can be bound to a target merchant account.

[0098] like Figure 3 As shown, the method provided in this disclosure embodiment may include the following steps.

[0099] In step S310, the target merchant terminal sends an electronic virtual resource generation request to the electronic virtual resource generation platform. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information.

[0100] In some embodiments, the electronic virtual resource generation request may also carry target product information of the target product.

[0101] In this embodiment of the disclosure, the electronic virtual resource generation request is a request to the electronic virtual resource generation platform to generate the target electronic virtual resource. The target merchant can determine, based on its established marketing strategy, which products will be the target products, the corresponding target electronic virtual resource information, and the usage restrictions of the target electronic virtual resource.

[0102] In step S320, the target merchant terminal receives the target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information.

[0103] In some embodiments, the target graphic code may further include target product information of the target product. In other embodiments, the target electronic virtual resource may be associated with the target merchant account.

[0104] When the electronic virtual resource generation platform receives an electronic virtual resource generation request sent by the target merchant's terminal, it generates the target electronic virtual resource according to the target electronic virtual resource information carried in the electronic virtual resource generation request, binds the target electronic virtual resource to the target merchant's account, and further, based on the programmable characteristics of the target electronic virtual resource, such as encrypted digital resources, it restricts the usage conditions and scope of the target electronic virtual resource, such as encrypted digital resources, through code programming, and then forms a target graphic code, which is returned to the target merchant's terminal.

[0105] In step S330, the target graphic code is printed through the target merchant terminal to set the target graphic code on the target product.

[0106] After the target merchant obtains the target graphic code from the electronic virtual resource generation platform, it can transmit it to a printer and send a print command to the printer to print the target graphic code. To establish a correspondence between the target product and the target graphic code, the target merchant can affix or print the target graphic code on the surface or packaging of the target product, so that when the target consumer needs to claim the target electronic virtual resource, they can obtain the target graphic code corresponding to the target product.

[0107] In this embodiment of the disclosure, taking a QR code as an example, the target merchant can obtain the QR code generated by the electronic virtual resource generation platform through a pre-defined method. For example, the electronic virtual resource generation platform provides a QR code storage system. The generated QR code is entered into the QR code storage system. The target merchant logs into the QR code storage system with an authorized username and password, downloads the QR code from the QR code storage system, and establishes a relationship between the target product and the QR code after downloading the QR code. Alternatively, the electronic virtual resource generation platform and the target merchant's terminal both use a certain application software. After the electronic virtual resource generation platform generates a QR code, the electronic virtual resource generation platform synchronously sends the generated QR code to the target merchant's terminal through the application software, thereby enabling the target merchant to affix the received QR code to the target product.

[0108] In an exemplary embodiment, the method may further include: the target merchant terminal receiving target consumer object information and target product information of the target consumer object returned by the target consumer terminal, wherein the target consumer terminal associates the target electronic virtual resource with the target consumer account by scanning the target graphic code on the target product, and the target consumer terminal is bound to the target consumer account of the target consumer object; the target merchant terminal analyzes the target consumer object information and the target product information, and sends targeted push information to the target consumer terminal.

[0109] In this embodiment of the disclosure, targeted push information refers to promotional information determined based on the historical data of the target consumer (including target consumer information and target product information) and sent to the target consumer, such as coupons for the aforementioned target products.

[0110] Specifically, the target merchant terminal can collect a large amount of information about the target consumers and the target products they have purchased (and may also include information about the target items they have redeemed) as consumer data. In this way, the target merchants bypass intermediaries or e-commerce platforms and establish a direct end-to-end connection with consumers. The target merchants can conduct big data analysis based on this consumer data, summarize the market for the target products they have sold, and thus better meet the consumption experience of consumers and conduct secondary marketing to existing consumers.

[0111] For example, by analyzing which target products each target consumer has purchased in the past, coupons for the corresponding target products can be sent directly to the target consumer in the next transaction.

[0112] The electronic virtual resource transfer method provided in this disclosure involves a target merchant deploying a target graphic code on a target product for marketing purposes. This graphic code simultaneously binds target electronic virtual resource information consistent with the corresponding marketing plan, as well as usage restriction information for that target electronic virtual resource. Utilizing the programmable nature of the target electronic virtual resource, usage restrictions are programmed into the code. Once deployed on the target product, the graphic code cannot be altered by other intermediate distributors or various sales channels, effectively preventing fee interception by distributors at each level. Regardless of the marketing channel, a unified online and offline marketing plan can be developed, facilitating centralized management, integration, and significantly reducing management costs for low-cost promotion. Furthermore, by directly deploying the target graphic code on the target product, target consumers can scan the code to receive the target electronic virtual resource without an internet connection, conserving network resources. Simultaneously, it will automatically trigger the transmission of the target consumer information and the corresponding target product information to the target merchant's terminal. This allows the target merchant to bypass the various levels of distributors and sales channels of the target product and directly face the target consumer, realizing end-to-end information transmission between the target merchant and the target consumer. The target merchant can collect complete consumer data, thereby enabling more precise marketing plans to be made based on this complete consumer data.

[0113] Figure 4 A flowchart illustrating an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown. The method provided in this disclosure can be applied to an electronic virtual resource generation platform.

[0114] like Figure 4 As shown, the method provided in this disclosure embodiment may include the following steps.

[0115] In step S410, an electronic virtual resource generation request sent by the target merchant terminal is received. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information.

[0116] In some embodiments, the electronic virtual resource generation request may also carry target product information of the target product.

[0117] In this embodiment of the disclosure, before sending an electronic virtual resource generation request to the electronic virtual resource generation platform, the target merchant terminal can transfer a certain amount, such as 1 million, to the electronic virtual resource through its target merchant account. In this way, the electronic virtual resource generation platform can exchange this 1 million for corresponding electronic virtual resources, such as 10 million units of encrypted digital resources, according to the predetermined plan. However, this disclosure is not limited to this.

[0118] When the electronic virtual resource generation platform receives an electronic virtual resource generation request, it can extract the corresponding amount of encrypted digital resources from the 10 million units of encrypted digital resources as the target electronic virtual resource based on the values ​​set in the target electronic virtual resource information.

[0119] In step S420, the electronic virtual resource generation platform responds to the electronic virtual resource generation request and generates a target graphic code. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information.

[0120] In some embodiments, the target graphic code may further include target product information of the target product.

[0121] In an exemplary embodiment, the electronic virtual resource generation platform responds to the electronic virtual resource generation request and generates a target graphic code, which may include: obtaining the target product information, the target electronic virtual resource information, and the usage restriction information from the electronic virtual resource generation request; generating a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; encrypting the message digests of the target product information, the target electronic virtual resource information, and the usage restriction information using the electronic virtual resource generation platform's private key and the target merchant's public key, respectively, to obtain the electronic virtual resource generation platform's digital signature and the target merchant's digital signature; and generating the target graphic code including the electronic virtual resource generation platform's digital signature, the target merchant's digital signature, the target product information, the target electronic virtual resource information, and the usage restriction information.

[0122] Specifically, the electronic virtual resource generation platform obtains target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information. It then generates a message digest of the target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information using a digital signature algorithm. The digital signature algorithm may include, for example, the RSA (an encryption algorithm proposed by Ron Rivest, Adi Shamir, and Leonard Adleman), but this disclosure is not limited to this. Taking the RSA algorithm as an example, the electronic virtual resource generation platform can use the target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information as input to a one-way function provided by the digital signature algorithm, and use the output of the one-way function as the message digest of the target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information. In order to digitally sign the target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information, the electronic virtual resource generation platform obtains the permission to execute digital signatures from an authoritative institution beforehand, and after obtaining the permission, generates a message digest of the target product information, target electronic virtual resource information, and target electronic virtual resource usage restriction information. The message digest can be encrypted using the pre-assigned private key of the target merchant and the private key of the electronic virtual resource generation platform to obtain the encrypted signature, and the encrypted signature can be used as the digital signature of the target merchant and the digital signature of the electronic virtual resource generation platform; a target graphic code, such as a QR code, can be generated containing target product information, target electronic virtual resource information, target electronic virtual resource usage restriction information, and the digital signatures of the target merchant and the electronic virtual resource generation platform.

[0123] In some embodiments, the electronic virtual resource generation platform can bind the target electronic virtual resource to the target merchant account and establish an association.

[0124] In step S430, the target graphic code is returned to the target merchant terminal.

[0125] The electronic virtual resource generation platform returns the generated target graphic code to the target merchant's terminal.

[0126] The electronic virtual resource transfer method provided in this disclosure involves an electronic virtual resource generation platform receiving an electronic virtual resource generation request from a target merchant's terminal. The platform responds by generating a target graphic code, which includes the target electronic virtual resource and simultaneously binds target electronic virtual resource information consistent with the corresponding marketing plan, as well as usage restriction information for that target electronic virtual resource. By utilizing the programmable nature of the target electronic virtual resource and programming restrictions on its usage, once the target merchant deploys the target graphic code on the target product, it becomes unchangeable by other intermediate distributors or various sales channels, effectively preventing fee interception by distributors at all levels. Furthermore, when a target consumer who has purchased the target product scans the target graphic code on the product using a target consumer terminal bound to their target consumer account, they can obtain the target electronic virtual resource and automatically bind it to their account, while simultaneously learning the usage restriction information for that target electronic virtual resource.

[0127] Figure 5 A schematic diagram of an electronic virtual resource transfer method according to an embodiment of the present disclosure is shown. Figure 5 The embodiments use the target electronic virtual resource as an encrypted digital resource and the target graphic code as a QR code or barcode as an example to illustrate the method provided in the above embodiments. Figure 5 As shown, the method provided in this disclosure embodiment may include the following steps.

[0128] In step S1, the marketing plan specified by the target merchant terminal determines the target product and its corresponding target product information, the target electronic virtual resource information to be generated, and the usage restriction information of the target electronic virtual resource.

[0129] In step S2, the target merchant terminal sends an electronic virtual resource generation request to the electronic virtual resource generation platform. The electronic virtual resource generation request carries the target product information, target electronic virtual resource information and the usage restriction information of the target electronic virtual resource determined in the above steps.

[0130] In step S3, the electronic virtual resource generation platform receives the electronic virtual resource generation request sent by the target merchant terminal, obtains the target electronic virtual resource information, target product information and usage restriction information from it, programs the target electronic virtual resource according to the target merchant's needs, and, based on the programmable characteristics of encrypted digital resources, restricts the usage conditions and scope of the target electronic virtual resource through code programming to promote the sales of the target product.

[0131] In this embodiment, the electronic virtual resource generation platform can generate dedicated encrypted digital resources for the target merchant. The smart contract for programmable management of the encrypted digital resources can run independently of the electronic virtual resource generation platform. The smart contract can define products, define preferential conditions, allow which merchant alliances to establish a merchant alliance chain, and enable joint authentication and signature by merchants and the electronic virtual resource generation platform.

[0132] Merchant consortium blockchains are limited to merchant members within the consortium. Because they only offer all or some of the functions to merchant members, read and write permissions and accounting rules on the merchant consortium blockchain are "customized" according to the consortium rules.

[0133] Within a merchant consortium blockchain, multiple pre-selected nodes are designated as ledger keepers. The generation of each block is jointly determined by all pre-selected nodes. Other third-party nodes can participate in transactions but do not interfere with the ledger process. These third parties can perform limited queries through the API (Application Programming Interface) provided by the consortium blockchain. Multiple merchants connect their respective blockchain networks to form a consortium-like network, facilitating data sharing and collaboration. The admission mechanism improves transaction performance and avoids problems caused by participants of varying levels of expertise. Merchant consortium blockchains are faster than public blockchains because the number and identities of nodes are predetermined, allowing for a more flexible consensus mechanism and significantly faster data processing.

[0134] In step S4, the electronic virtual resource generation platform generates a corresponding QR code or barcode as the target graphic code.

[0135] In step S5, the electronic virtual resource generation platform returns the generated QR code or barcode to the target merchant's terminal.

[0136] In step S6, the target merchant terminal prints the QR code or barcode received from the electronic virtual resource generation platform and deploys the QR code or barcode on the target product.

[0137] By leveraging the programmable nature of encrypted digital resources, the scope and conditions of use of target electronic virtual resources can be restricted through code programming, making them unchangeable by the merchant once created.

[0138] In step S7, the target consumer corresponding to the target consumer terminal purchases the target product from the target merchant corresponding to the target merchant terminal.

[0139] In step S8, the target consumer scans the QR code or barcode on the target product using the target consumer terminal.

[0140] In step S9, the target consumer terminal returns the target consumer information and the target product information to the target merchant terminal.

[0141] In step S10, the target consumer terminal receives the target electronic virtual resources.

[0142] In step S11, the target merchant terminal collects consumer data.

[0143] In step S12, the target merchant terminal analyzes consumer data.

[0144] In step S13, the target consumer terminal sends an exchange instruction for the target electronic virtual resources to the target exchange platform.

[0145] In step S14, the target redemption platform uses the relevant amount of target electronic virtual resources to redeem target items.

[0146] For details, please refer to the descriptions of the other embodiments above.

[0147] The electronic virtual resource transfer method provided in this disclosure utilizes the programmable nature of the target electronic virtual resources. Target merchants use an electronic virtual resource generation platform to utilize these resources. By programming the target electronic virtual resources to define their scope and conditions of use, corresponding barcodes or QR codes are generated. These barcodes or QR codes are then deployed on target products. After purchasing the target product, consumers can scan the code using their target consumer terminal to participate in promotional activities and receive the target electronic virtual resources. These resources can then be used to redeem target items on a relevant target redemption platform. Target merchants can collect consumer data through scanning, establishing direct contact with consumers. Merchants can then conduct big data analysis and market summaries to better meet consumer needs and conduct secondary marketing to existing customers. This method can be applied to the sale of various products. The entire solution is relatively convenient, allowing target merchants to directly face consumers, reducing intermediate steps, improving communication, and enabling low-cost promotions that lead to higher profits.

[0148] Figure 6 A block diagram of an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure is illustrated. The electronic virtual resource transfer apparatus 600 provided in this embodiment can be applied to a target consumer terminal, which is bound to a target consumer account of a target consumer. Figure 6 As shown, the electronic virtual resource transfer device 600 provided in this embodiment may include a graphic code scanning unit 610, a resource information acquisition unit 620, a virtual resource exchange unit 630, and a consumption data return unit 640.

[0149] The graphic code scanning unit 610 can be used to scan the target graphic code on the target product of the target merchant using the target consumer terminal. The target graphic code includes target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target electronic virtual resource is associated with the target merchant account of the target product. The resource information acquisition unit 620 can be used to associate the target electronic virtual resource with the target consumer account. The virtual resource exchange unit 630 can be used to transfer at least a portion of the target electronic virtual resource from the target consumer account in response to an exchange instruction for the target electronic virtual resource in the target consumer account, so as to associate the target item that meets the usage restriction information in the target exchange platform with the target consumer account. The consumption data return unit 640 can be used by the target consumer terminal to return the target consumer object information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

[0150] The electronic virtual resource transfer device provided in this disclosure has two main aspects. First, a target merchant deploys a target graphic code on a target product for marketing purposes. This graphic code simultaneously binds target electronic virtual resource information consistent with the corresponding marketing plan, and its usage restriction information is encoded within the target electronic virtual resource. By utilizing the programmable nature of the target electronic virtual resource, its usage restriction information is restricted through code programming. Once the target graphic code is deployed on the target product, it cannot be altered by other intermediate distributors or various sales channels, effectively preventing fee interception by distributors at all levels. Second, when a target consumer who has purchased the target product scans the target graphic code on the product using a target consumer terminal bound to their target consumer account, they can obtain the target electronic virtual resource and automatically bind it to their account. Simultaneously, they learn the usage restriction information of the target electronic virtual resource. This allows the target consumer to further support the target electronic virtual resource's redemption platform based on the usage restriction information, using the target electronic virtual resource to redeem target items that meet the usage restriction information, thus achieving a closed loop in the entire marketing plan. Meanwhile, regardless of the channels through which merchants market their target products, they can develop a unified marketing plan that spans online and offline channels, enabling better centralized management, easier integration, and significantly reduced management costs, achieving low-cost promotions. Furthermore, by directly deploying the target graphic code on the target product, target consumers can scan the code to receive the target electronic virtual resource without an internet connection. Simultaneously, the system automatically triggers the transmission of the target consumer's information and the corresponding target product information to the target merchant's terminal. This allows the target merchant to bypass various levels of distributors and resellers, directly reaching the target consumer and achieving end-to-end information transmission. The target merchant can collect complete consumer data, enabling them to develop more precise marketing plans based on this comprehensive consumer data.

[0151] In an exemplary embodiment, the target graphic code may further include the target merchant's digital signature, the electronic virtual resource generation platform's digital signature, and the target product information. The resource information acquisition unit 620 may include: a graphic code parsing unit, which can be used by the target consumer terminal to parse the target graphic code and obtain the target merchant's digital signature, the electronic virtual resource generation platform's digital signature, the target product information, the target electronic virtual resource information, and the usage restriction information; a public key acquisition unit, which can be used to obtain the target merchant's public key corresponding to the target merchant's digital signature and the electronic virtual resource generation platform's public key corresponding to the electronic virtual resource generation platform's digital signature; a decryption message digest acquisition unit, which can be used to decrypt the target merchant's digital signature using the target merchant's public key and the electronic virtual resource generation platform's digital signature using the electronic virtual resource generation platform's public key to obtain a decrypted message digest; a message digest generation unit, which can be used to generate a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; and a virtual resource transfer unit, which can be used to transfer the target electronic virtual resource to the target consumer account if the decrypted message digest matches the generated message digest of the target product information, the target electronic virtual resource information, and the usage restriction information.

[0152] In an exemplary embodiment, the resource information acquisition unit 620 may include: a commodity resource information acquisition unit, which can be used to acquire the target electronic virtual resource information from the target graphic code through the target consumer terminal; and a resource transfer request sending unit, which can be used to send a resource transfer request to the electronic virtual resource generation platform using the target consumer terminal, wherein the electronic virtual resource generation platform is used to generate the target graphic code so that the electronic virtual resource generation platform responds to the resource transfer request and transfers the target electronic virtual resource to the target consumer account.

[0153] In an exemplary embodiment, the usage restriction information may include the usage conditions and scope of the target electronic virtual resource. The virtual resource exchange unit 630 may include: an exchange instruction triggering unit, configured to trigger an exchange instruction for the target electronic virtual resource in the target consumer account when the usage conditions of the target electronic virtual resource are met; an item display unit, configured to display items in the target exchange platform that meet the usage scope of the target electronic virtual resource; a target item determination unit, configured to determine the target item in response to a selection instruction for the item; and an item account association unit, configured to transfer at least a portion of the target electronic virtual resource from the target consumer account and associate the target item with the target consumer account.

[0154] In an exemplary embodiment, the target item belongs to the target merchant corresponding to the target merchant account. The electronic virtual resource transfer device 600 may further include an item information return unit, which can be used to return the target consumer information and the target item information to the target merchant terminal.

[0155] Other aspects of the electronic virtual resource transfer device in this disclosure can be found in the above embodiments.

[0156] Figure 7 A block diagram schematically illustrates an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure. The electronic virtual resource transfer apparatus 700 provided in this embodiment can be applied to a target merchant's terminal. For example... Figure 7 As shown, the electronic virtual resource transfer device 700 provided in this embodiment may include a resource generation request sending unit 710, a target graphic code receiving unit 720, and a target graphic code printing unit 730.

[0157] The resource generation request sending unit 710 can be used by the target merchant terminal to send an electronic virtual resource generation request to the electronic virtual resource generation platform. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code receiving unit 720 can be used by the target merchant terminal to receive the target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code printing unit 730 can be used to print the target graphic code through the target merchant terminal to set the target graphic code on the target product.

[0158] The electronic virtual resource transfer device provided in this disclosure allows a target merchant to deploy a target graphic code on a target product for marketing purposes. This graphic code simultaneously binds target electronic virtual resource information, target product information, and usage restriction information for the corresponding target electronic virtual resource, all consistent with the corresponding marketing plan. By leveraging the programmable nature of the target electronic virtual resource and programming the usage restrictions, once the target graphic code is deployed on the target product, it cannot be altered by other intermediate distributors or various sales channels, effectively preventing the withholding of fees by distributors at all levels. Regardless of the channel through which the merchant markets the target product, a unified marketing plan can be developed across online and offline channels, enabling better centralized management, convenient integration, significantly reduced management costs, and low-cost promotion. Furthermore, by directly deploying the target graphic code on the target product, the target consumer can scan the code to receive the target electronic virtual resource. Simultaneously, it automatically triggers the transmission of the target consumer's information and the corresponding target product information to the target merchant's terminal. This allows the target merchant to bypass various levels of distributors and sales channels and directly reach the target consumer, achieving end-to-end information transmission between the target merchant and the target consumer. The target merchant can collect complete consumer data, enabling them to develop more precise marketing plans based on this complete consumer data.

[0159] In an exemplary embodiment, the electronic virtual resource transfer device 700 may further include: an object product information receiving unit, which can be used by the target merchant terminal to receive target consumer object information and target product information of the target consumer object returned by the target consumer terminal, wherein the target consumer terminal associates the target electronic virtual resource with the target consumer account by scanning the target graphic code on the target product, and the target consumer terminal is bound to the target consumer account of the target consumer object; and an object product information analysis unit, which can be used by the target merchant terminal to analyze the target consumer object information and the target product information, and send targeted push information to the target consumer terminal.

[0160] Other aspects of the electronic virtual resource transfer device in this disclosure can be found in the above embodiments.

[0161] Figure 8 A block diagram schematically illustrates an electronic virtual resource transfer apparatus according to an embodiment of the present disclosure. The electronic virtual resource transfer apparatus 800 provided in this embodiment can be applied to an electronic virtual resource generation platform. Figure 8As shown, the electronic virtual resource transfer device 800 provided in this embodiment may include a resource generation request receiving unit 810, a target graphic code generation unit 820, and a target graphic code sending unit 830.

[0162] The resource generation request receiving unit 810 can be used to receive an electronic virtual resource generation request sent by the target merchant terminal. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code generation unit 820 can be used by the electronic virtual resource generation platform to respond to the electronic virtual resource generation request and generate a target graphic code. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code sending unit 830 can be used to return the target graphic code to the target merchant terminal.

[0163] The electronic virtual resource transfer device provided in this embodiment allows the electronic virtual resource generation platform to generate a target graphic code in response to a request from a target merchant terminal. This target graphic code includes the target electronic virtual resource and simultaneously binds target electronic virtual resource information, target product information, and usage restriction information corresponding to the target electronic virtual resource, all consistent with the corresponding marketing plan. By utilizing the programmable nature of the target electronic virtual resource and programming restrictions on its usage, once the target merchant deploys the target graphic code onto the target product, it becomes unchangeable by other intermediate distributors or various sales channels, effectively preventing fee interception by distributors at all levels. Furthermore, when a target consumer who has purchased the target product scans the target graphic code on the product using a target consumer terminal bound to their target consumer account, they can obtain the target electronic virtual resource and automatically bind it to their account, while simultaneously learning the usage restriction information.

[0164] In an exemplary embodiment, the electronic virtual resource generation request may further carry target product information of the target product. The target graphic code generation unit 820 may include: an electronic virtual resource generation information acquisition unit, configured to acquire the target product information, the target electronic virtual resource information, and the usage restriction information from the electronic virtual resource generation request; a virtual resource message digest generation unit, configured to generate a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; a digital signature acquisition unit, configured to encrypt the message digests of the target product information, the target electronic virtual resource information, and the usage restriction information using the private key of the electronic virtual resource generation platform and the public key of the target merchant, respectively, to obtain a digital signature of the electronic virtual resource generation platform and a digital signature of the target merchant; and a target graphic code acquisition unit, configured to generate the target graphic code including the digital signature of the electronic virtual resource generation platform, the digital signature of the target merchant, the target product information, the target electronic virtual resource information, and the usage restriction information.

[0165] Other aspects of the electronic virtual resource transfer device in this disclosure can be found in the above embodiments.

[0166] It should be noted that although several units of the device for performing actions have been mentioned in the detailed description above, this division is not mandatory. In fact, according to embodiments of this disclosure, the features and functions of two or more units described above can be embodied in one unit. Conversely, the features and functions of one unit described above can be further divided and embodied by multiple units.

[0167] The following is for reference. Figure 9 It shows a schematic diagram of the structure of an electronic device suitable for implementing the embodiments of the present disclosure. Figure 9 The electronic device shown is merely an example and should not be construed as limiting the functionality and scope of the embodiments disclosed herein.

[0168] Reference Figure 9 The electronic device provided in this embodiment may include: a processor 901, a communication interface 902, a memory 903, and a communication bus 904.

[0169] The processor 901, communication interface 902, and memory 903 communicate with each other via communication bus 904.

[0170] Optionally, the communication interface 902 can be an interface for a communication module, such as the interface for a GSM (Global System for Mobile communications) module. The processor 901 is used to execute the program. The memory 903 is used to store the program. The program may include a computer program containing computer operation instructions. The program may include a video client program.

[0171] Processor 901 may be a central processing unit (CPU), an application-specific integrated circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present disclosure. Memory 903 may include high-speed RAM (random access memory) and may also include non-volatile memory, such as at least one disk storage device.

[0172] Specifically, the program can be used to implement, for example... Figure 2 or Figure 3 or Figure 4 or Figure 5 The steps of the method described in any of the embodiments shown are illustrated. It should be understood that any number of elements in the accompanying drawings is for illustrative purposes only and not for limitation, and any naming is for distinction only and has no limiting meaning. Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and embodiments are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims. It should be understood that this disclosure is not limited to the precise structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for transferring electronic virtual resources, characterized in that, The method is applied to a target consumer terminal, which is bound to a target consumer account of the target consumer; wherein the method includes: The target consumer terminal scans the target graphic code on the target product of the target merchant. The target graphic code includes target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The usage restriction information includes the usage conditions and scope of the target electronic virtual resource. Associate the target electronic virtual resource with the target consumer account; In response to a redemption instruction for the target electronic virtual resources in the target consumption account, at least a portion of the target electronic virtual resources are transferred out of the target consumption account to associate a target item in the target redemption platform that meets the usage restriction information with the target consumption account. This includes: triggering a redemption instruction for the target electronic virtual resources in the target consumption account when the usage conditions of the target electronic virtual resources are met; displaying items in the target redemption platform that meet the usage scope of the target electronic virtual resources; determining the target item in response to a selection instruction for the item; transferring at least a portion of the target electronic virtual resources from the target consumption account and associating the target item with the target consumption account. The target consumer terminal returns the target consumer information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

2. The method according to claim 1, characterized in that, The target graphic code also includes the target merchant's digital signature, the electronic virtual resource generation platform's digital signature, and the target product information; wherein, associating the target electronic virtual resource with the target consumer account includes: The target consumer terminal parses the target graphic code to obtain the target merchant's digital signature, the electronic virtual resource generation platform's digital signature, the target product information, the target electronic virtual resource information, and the usage restriction information; Obtain the public key of the target merchant corresponding to the digital signature of the target merchant, and the public key of the electronic virtual resource generation platform corresponding to the digital signature of the electronic virtual resource generation platform; Decrypt the target merchant's digital signature using the target merchant's public key, and decrypt the electronic virtual resource generation platform's digital signature using the electronic virtual resource generation platform's public key to obtain the decrypted message digest; Generate a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; If the decrypted message digest matches the generated message digests of the target product information, the target electronic virtual resource information, and the usage restriction information, then the target electronic virtual resource is transferred to the target consumer account.

3. The method according to claim 1, characterized in that, Associating the target electronic virtual resource with the target consumer account includes: The target electronic virtual resource information is obtained from the target graphic code through the target consumer terminal; The target consumer terminal sends a resource transfer request to the electronic virtual resource generation platform, which generates the target graphic code so that the electronic virtual resource generation platform can respond to the resource transfer request and transfer the target electronic virtual resource to the target consumer account.

4. The method according to claim 1, characterized in that, Also includes: The target consumer information and the target item information are returned to the target merchant terminal.

5. A method for transferring electronic virtual resources, characterized in that, The method is applied to the target merchant's terminal; wherein, the method includes: The target merchant terminal sends an electronic virtual resource generation request to the electronic virtual resource generation platform. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The usage restriction information includes the usage conditions and scope of the target electronic virtual resource. The target merchant terminal receives the target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target merchant terminal prints the target graphic code, which is then affixed to the target product. The target consumer terminal scans the graphic code to associate the target electronic virtual resource with the target consumer account. When the usage conditions of the target electronic virtual resource are met, a redemption instruction for the target electronic virtual resource in the target consumer account is triggered. Items on the target redemption platform that meet the usage scope of the target electronic virtual resource are displayed. A selection instruction for the item is responded to, and the target item is determined. At least a portion of the target electronic virtual resource is transferred from the target consumer account, and the target item is associated with the target consumer account.

6. The method according to claim 5, characterized in that, Also includes: The target merchant terminal receives the target consumer object information and the target product information of the target product returned by the target consumer terminal. The target consumer terminal associates the target electronic virtual resource with the target consumer account by scanning the target graphic code on the target product. The target consumer terminal is bound to the target consumer account of the target consumer. The target merchant terminal analyzes the target consumer information and the target product information, and sends targeted push information to the target consumer terminal.

7. A method for transferring electronic virtual resources, characterized in that, Applied to an electronic virtual resource generation platform; wherein, the method includes: Receive an electronic virtual resource generation request sent by the target merchant terminal. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The usage restriction information includes the usage conditions and usage scope of the target electronic virtual resource. The electronic virtual resource generation platform responds to the electronic virtual resource generation request and generates a target graphic code. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code is returned to the target merchant terminal, which prints the target graphic code and sets it on the target product so that the target consumer terminal can scan the target graphic code to associate the target electronic virtual resource with the target consumer account. When the usage conditions of the target electronic virtual resource are met, a redemption instruction for the target electronic virtual resource in the target consumer account is triggered. Items in the target redemption platform that meet the usage scope of the target electronic virtual resource are displayed. A selection instruction for the item is responded to, and the target item is determined. At least a portion of the target electronic virtual resource is transferred out of the target consumer account, and the target item is associated with the target consumer account.

8. The method according to claim 7, characterized in that, The electronic virtual resource generation request also carries target product information; wherein, the electronic virtual resource generation platform responds to the electronic virtual resource generation request by generating a target graphic code, including: Obtain the target product information, the target electronic virtual resource information, and the usage restriction information from the electronic virtual resource generation request; Generate a message digest of the target product information, the target electronic virtual resource information, and the usage restriction information; The message digests of the target product information, the target electronic virtual resource information, and the usage restriction information are encrypted using the private key of the electronic virtual resource generation platform and the public key of the target merchant, respectively, to obtain the digital signature of the electronic virtual resource generation platform and the digital signature of the target merchant. Generate the target graphic code, which includes the digital signature of the electronic virtual resource generation platform, the digital signature of the target merchant, the target product information, the target electronic virtual resource information, and the usage restriction information.

9. An electronic virtual resource transfer device, characterized in that, Applied to a target consumer terminal, the target consumer terminal is bound to a target consumer account of the target consumer; wherein, the device includes: The graphic code scanning unit is used to scan the target graphic code on the target product of the target merchant using the target consumer terminal. The target graphic code includes target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target electronic virtual resource is associated with the target merchant account of the target product. The usage restriction information includes the usage conditions and scope of the target electronic virtual resource. A resource information acquisition unit is used to associate the target electronic virtual resource with the target consumer account; A virtual resource exchange unit is configured to respond to an exchange instruction for the target electronic virtual resources in the target consumption account, transfer at least a portion of the target electronic virtual resources from the target consumption account, and associate a target item in the target exchange platform that meets the usage restriction information with the target consumption account. The unit includes: triggering an exchange instruction for the target electronic virtual resources in the target consumption account when the usage conditions of the target electronic virtual resources are met; displaying items in the target exchange platform that meet the usage scope of the target electronic virtual resources; responding to a selection instruction for the item and determining the target item; transferring at least a portion of the target electronic virtual resources from the target consumption account and associating the target item with the target consumption account. The consumption data return unit is used by the target consumption terminal to return the target consumption object information of the target consumer and the target product information corresponding to the target product to the target merchant terminal corresponding to the target merchant.

10. An electronic virtual resource transfer device, characterized in that, A target merchant terminal applied to a target merchant; wherein the device includes: A resource generation request sending unit is used to send an electronic virtual resource generation request from the target merchant terminal to the electronic virtual resource generation platform. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The usage restriction information includes the usage conditions and usage scope of the target electronic virtual resource. A target graphic code receiving unit is used for the target merchant terminal to receive a target graphic code returned by the electronic virtual resource generation platform in response to the electronic virtual resource generation request. The target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. The target graphic code printing unit is used to print the target graphic code through the target merchant terminal, so as to set the target graphic code on the target product, so that the target consumer terminal can scan the target graphic code to associate the target electronic virtual resource with the target consumer account. When the usage conditions of the target electronic virtual resource are met, the unit triggers the redemption instruction of the target electronic virtual resource in the target consumer account; displays items in the target redemption platform that meet the usage scope of the target electronic virtual resource; responds to the selection instruction of the item and determines the target item; transfers at least a portion of the target electronic virtual resource from the target consumer account and associates the target item with the target consumer account.

11. An electronic virtual resource transfer device, characterized in that, An application to an electronic virtual resource generation platform; wherein the device includes: A resource generation request receiving unit is used to receive an electronic virtual resource generation request sent by a target merchant terminal. The electronic virtual resource generation request carries target electronic virtual resource information and usage restriction information of the target electronic virtual resource corresponding to the target electronic virtual resource information. The usage restriction information includes the usage conditions and usage scope of the target electronic virtual resource. A target graphic code generation unit is used by the electronic virtual resource generation platform to respond to the electronic virtual resource generation request and generate a target graphic code, wherein the target graphic code includes the target electronic virtual resource information and usage restriction information programmed into the target electronic virtual resource corresponding to the target electronic virtual resource information. A target graphic code sending unit is configured to return the target graphic code to the target merchant terminal, so that the target merchant terminal can print the target graphic code and set the target graphic code on the target product, so that the target consumer terminal can scan the target graphic code to associate the target electronic virtual resource with the target consumer account. When the usage conditions of the target electronic virtual resource are met, a redemption instruction for the target electronic virtual resource in the target consumer account is triggered; items in the target redemption platform that meet the usage scope of the target electronic virtual resource are displayed; a selection instruction for the item is responded to, and the target item is determined; at least a portion of the target electronic virtual resource is transferred out of the target consumer account, and the target item is associated with the target consumer account.

12. A computer-readable storage medium, characterized in that, It stores a computer program that, when executed by a processor, implements the method as described in any one of claims 1 to 4, or the method as described in any one of claims 5 to 6, or the method as described in any one of claims 7 to 8.

13. An electronic device, characterized in that, include: At least one processor; A storage device configured to store at least one program, which, when executed by the at least one processor, causes the at least one processor to implement the method as claimed in any one of claims 1 to 4, or the method as claimed in any one of claims 5 to 6, or the method as claimed in any one of claims 7 to 8.

14. A computer program product, characterized in that, It contains a computer program that, when executed, implements the method as described in any one of claims 1 to 4, or the method as described in any one of claims 5 to 6, or the method as described in any one of claims 7 to 8.

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