A digital card management method and system

Abstract

The present invention relates to the field related to the management and issuance of virtual products, and discloses a digital card and voucher management method and system, comprising an object commodity evaluation module, a category sales judgment module, a card and voucher revenue simulation module and a card and voucher issuance proofreading module; by evaluating the potential user group of the commodity corresponding to the card and voucher, the sales volume of the product is estimated, and based on the estimated sales volume and historical sales records, the issuance of the card and voucher and the final sales volume and revenue of the commodity are simulated, so as to judge the most appropriate card and voucher issuance amount to stimulate commodity sales and obtain higher commodity revenue, and by binding the unique identity of the card and voucher, the transaction possibility of the card and voucher is reduced, which can effectively avoid the current situation where ordinary users cannot compete with script users, resulting in the card and voucher rights and interests ultimately not being able to be well fed back to the value users.

Description

Technical Field

[0001] The present invention relates to the field of management and issuance of virtual products, and in particular to a method and system for managing digital vouchers. Background Art

[0002] With the rapid development of the Internet and e-commerce technology, online consumption has become one of the current mainstream consumption methods. Faced with a huge e-commerce group, unlike traditional physical stores, online e-commerce competitors are no longer limited to multiple stores on a certain street, but tens of millions of merchants online. Therefore, it is necessary to attract more user buyers through event advertising, etc. Among them, the issuance of discount cards is a common method used by various merchants.

[0003] In the current e-commerce environment, cards, coupons, discounts, and rush purchase rights lack reasonable management and control methods, leading to the existence of favorable secondary transactions. Therefore, some people use scripts and other methods to squeeze out the preferential rights that ordinary consumers should enjoy, and ultimately resell them to consumers through secondary transactions, indirectly affecting the sales and reputation of the products. Summary of the invention

[0004] The purpose of the present invention is to provide a digital card management method and system to solve the problems raised in the above background technology.

[0005] To achieve the above object, the present invention provides the following technical solutions:

[0006] A digital card and voucher management system, comprising:

[0007] The target commodity evaluation module is used to obtain online search information of the issued commodity corresponding to the digital card voucher, obtain and count the user's search and browsing records of the issued commodity based on the online search information, and obtain the estimated sales volume of the issued commodity. The online search information is used to represent the online search terms and browsing links of the issued commodity, and the estimated sales volume is used to represent the potential sales volume prediction based on the user's search preference;

[0008] Category sales judgment module, used to obtain the corresponding commodity category of the issued commodity, obtain the historical management records of other commodities in the commodity category, obtain the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping;

[0009] A card coupon revenue simulation module, which is used to simulate the sales volume based on the sales association curve, simulate the commodity revenue under the card coupon discount corresponding to the simulation result, and evaluate the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount;

[0010] The card and coupon issuance and verification module is used to request the identity information of the card and coupon acquisition object and bind the information with the identification code of the corresponding card and coupon. The user corresponding to the identity information is the only valid user of the card and coupon with the identification code.

[0011] As a further solution of the present invention: it also includes a card and ticket transaction module, and the card and ticket transaction module includes:

[0012] The transaction registration unit is used to guide and execute the card voucher transaction registration procedure by the transaction donor, obtain the identity information of the transaction acquirer and the transaction donor, and back up and record it on the server side. When the transaction donor obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity information of the transaction donor and the transaction acquirer, which can be edited once. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time.

[0013] A card-voucher transfer unit is used to obtain a card-voucher transaction request and respond to it, edit the information binding of the card-voucher based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information, wherein the card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as a transaction donor or a transaction acquirer.

[0014] As a further aspect of the present invention: it also includes an object assessment module;

[0015] The object evaluation module is used to obtain the historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers many times in history and has generated card and voucher transactions many times, the transaction donor is rated for malicious transactions based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the donor. The card and voucher acquisition priority of the transaction donor is limited based on the malicious transaction rating. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the donor must be greater than a preset value.

[0016] As a further solution of the present invention: it also includes a user evaluation module, and the user evaluation module includes:

[0017] A user profile unit, used to obtain the user's historical purchase records and establish a consumption profile of the user based on the instant purchase records. The consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different product fields. The product consumption level represents the price level of the consumer product in the corresponding product field;

[0018] A user willingness unit is used to obtain the browsing record information of the user for the product and the substitute products, evaluate the user's willingness based on the browsing record information, and obtain the user's willingness level for the product. The browsing information record includes the browsing frequency and the browsing completion degree of the product content;

[0019] The user screening unit is used to divide the estimated user groups based on the consumption portraits and willingness levels to obtain user groups with multiple estimated willingness levels.

[0020] As a further solution of the present invention: the card voucher issuance and proofreading module includes a card voucher distributing unit;

[0021] The card coupon distribution unit is used to manage the sending of cards and coupons based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

[0022] The embodiment of the present invention aims to provide a method for managing digital vouchers, comprising the steps of:

[0023] Obtain online search information of the issued commodity corresponding to the digital card voucher, obtain and count the user's search and browsing records of the issued commodity based on the online search information, and obtain the estimated sales volume of the issued commodity, wherein the online search information is used to represent the online search terms and browsing links of the issued commodity, and the estimated sales volume is used to represent the potential sales volume prediction based on the user's search preference;

[0024] Obtain the corresponding product category of the issued product, obtain the historical management records of other products in the product category, and obtain the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping;

[0025] Based on the sales association curve, a sales simulation is performed on the estimated sales volume, and based on the simulation result, a simulation is performed on the commodity revenue under the card coupon discount corresponding to the simulation result, and an evaluation is performed to obtain the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount;

[0026] Request to obtain the identity information of the card or voucher acquisition object, and bind the information with the identification code of the corresponding card or voucher. The user corresponding to the identity information is the only valid user of the identification code card or voucher.

[0027] As a further solution of the present invention: it also includes the steps of:

[0028] The transaction giver guides and executes the card voucher transaction registration procedure, obtains the identity information of the transaction acquirer and the transaction giver, and backs it up on the server. When the transaction giver obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity information of the transaction giver and the transaction acquirer, which can be edited once. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time.

[0029] Obtain a card-voucher transaction request and respond to it, edit the card-voucher information binding based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information, wherein the card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as the transaction donor or the transaction acquirer.

[0030] As a further solution of the present invention: it also includes the steps of:

[0031] Obtain historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers multiple times and has generated card and voucher transactions multiple times in the past, perform a malicious transaction rating on the transaction donor based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the transaction donor. Based on the malicious transaction rating, limit the card and voucher acquisition priority of the transaction donor. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the transaction donor must be greater than a preset value.

[0032] As a further solution of the present invention: it also includes the steps of:

[0033] Obtain the user's historical purchase records, and establish a consumption profile of the user based on the instant purchase records, wherein the consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different commodity fields, wherein the product consumption level represents the price level of the consumer product in the corresponding product field;

[0034] Obtaining the user's browsing history information for the product and its substitute products, evaluating the user's willingness based on the browsing history information, and obtaining the user's willingness level for the product, wherein the browsing information record includes the browsing frequency and the browsing completion degree of the product content;

[0035] The estimated user groups are divided based on the consumption portraits and willingness levels to obtain user groups with multiple estimated willingness levels.

[0036] As a further solution of the present invention: it also includes the steps of:

[0037] The sending management of the card coupons is performed based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

[0038] Compared with the prior art, the beneficial effects of the present invention are: by evaluating the potential user groups of the goods corresponding to the cards and coupons, the sales volume of the products is estimated, and based on the estimated sales volume and historical sales records, the issuance of cards and coupons and the final sales volume and revenue of the goods are simulated, so as to determine the most appropriate issuance amount of cards and coupons to stimulate the sales of goods and obtain higher product revenues, and by binding the unique identity of the cards and coupons, the transaction possibility of the cards and coupons is reduced, which can effectively avoid the current situation where ordinary users cannot compete with script users, resulting in the card and coupon rights and interests ultimately not being able to have a good feedback value in the hands of users. BRIEF DESCRIPTION OF THE DRAWINGS

[0039] Figure 1 The present invention is a block diagram of the composition of a digital card and voucher management system.

[0040] Figure 2 The present invention is a block diagram of the composition of a card voucher transaction module in a digital card voucher management system.

[0041] Figure 3 The present invention is a block diagram of the composition of a user evaluation module in a digital card and voucher management system.

[0042] Figure 4 The present invention is a flowchart of a method for managing digital cards and coupons. DETAILED DESCRIPTION

[0043] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0044] The specific implementation of the present invention is described in detail below in conjunction with specific embodiments.

[0045] like Figure 1 The digital card management system provided by one embodiment of the present invention includes the following steps:

[0046] The target product evaluation module 100 is used to obtain online search information of the issued product corresponding to the digital card voucher, obtain and count the user's search and browsing records of the issued product based on the online search information, and obtain the estimated sales volume of the issued product. The online search information is used to represent the online search terms and browsing links of the issued product, and the estimated sales volume is used to represent the potential sales volume prediction based on the user's search preference.

[0047] The category sales judgment module 200 is used to obtain the corresponding commodity category of the issued commodity, obtain the historical management records of other commodities in the commodity category, and obtain the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping.

[0048] The card coupon revenue simulation module 300 is used to simulate the sales volume of the evaluation based on the sales association curve, simulate the commodity revenue under the card coupon discount corresponding to the simulation result, and evaluate the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount.

[0049] The card voucher issuance and verification module 400 is used to request the identity information of the card voucher acquisition object and bind the information with the identification code of the corresponding card voucher. The user corresponding to the identity information is the only valid user of the card voucher with the identification code.

[0050] In this embodiment, a digital card and coupon management system is provided. By evaluating the potential user groups of the goods corresponding to the card and coupon, the sales volume of the product is estimated, and based on the estimated sales volume and historical sales records, the issuance of the card and coupon and the final sales volume and revenue of the goods are simulated, so as to determine the most appropriate card and coupon issuance amount to stimulate the sales of the goods and obtain higher product revenue. In addition, by binding the card and coupon with a unique identity, the transaction possibility of the card and coupon is reduced, which can effectively avoid the current situation where ordinary users cannot compete with script users, resulting in the card and coupon rights and interests ultimately not being able to have good feedback to the users. Specifically, in the current e-commerce environment, card and coupons, discounts, and rush purchase rights, etc., due to lack of Lack of reasonable management and control methods leads to the existence of favorable secondary transactions. Therefore, some personnel use scripts and other methods to squeeze out the preferential rights that ordinary consumers should enjoy, and finally resell them to consumers through secondary transactions, resulting in damage to the rights that should be given to consumers. Therefore, through the method of binding identity identification information, this point can be effectively optimized. In addition, the issuance of cards and coupons in the existing technology is relatively simple. Therefore, in order to maximize the benefits of the goods, the cards and coupons are often relatively small. In the application, the product sales volume is estimated, and the impact of the amount and quantity of cards and coupons on sales is simulated through historical data to determine the final profit situation, and the optimal number and amount of cards and coupons to be issued are selected.

[0051] like Figure 2 As shown, as another preferred embodiment of the present invention, it also includes a card and voucher transaction module 500, and the card and voucher transaction module 500 includes:

[0052] The transaction registration unit 501 is used for the transaction donor to guide and execute the card voucher transaction registration procedure, obtain the identity identification information of the transaction acquirer and the transaction donor and make a backup record on the server side. When the transaction donor obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity identification information of the transaction donor and the transaction acquirer to establish a one-time editable information binding. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time.

[0053] The card-voucher transfer unit 502 is used to obtain a card-voucher transaction request and respond to it, edit the card-voucher information binding based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information. The card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as a transaction donor or a transaction acquirer.

[0054] In this embodiment, in addition to the part of maliciously encroaching on user preferential rights, it also includes the part of users requesting help to obtain cards and coupons. For example, user a needs to buy a certain product m, and obtains the card and coupon with the help of friend b to increase the probability of obtaining the card and coupon. This non-batch behavior can be allowed. Therefore, the information of ab is entered in advance and at the same time through the card and coupon transaction module. Finally, after obtaining the card and coupon, users ab can be allowed to make a unique edit to determine who the final card and coupon will be used for.

[0055] As another preferred embodiment of the present invention, it further comprises an object evaluation module;

[0056] The object evaluation module is used to obtain the historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers many times in history and has generated card and voucher transactions many times, the transaction donor is rated for malicious transactions based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the donor. The card and voucher acquisition priority of the transaction donor is limited based on the malicious transaction rating. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the donor must be greater than a preset value.

[0057] In this embodiment, the object evaluation module is used to determine whether the user is an abnormal user. Specifically, it is to determine whether the user (account) is a specific user (account) who maliciously obtains and trades cards and coupons. Here, when a user obtains cards and coupons but does not use them to purchase items, and the number reaches a preset value, the proportion of these cards and coupons that have not been used by the user that are traded to other users is determined, and the user is rated for malicious transactions based on the ratio. The malicious transaction rating can be used to limit and reduce the probability of the user obtaining cards and coupons.

[0058] like Figure 3 As shown, as another preferred embodiment of the present invention, it also includes a user evaluation module 600, and the user evaluation module 600 includes:

[0059] A user profile unit 601 is used to obtain the user's historical purchase records and establish a consumption profile of the user based on the real-time purchase records. The consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different product fields. The product consumption level represents the price level of the consumer product in the corresponding product field;

[0060] The user willingness unit 602 is used to obtain the user's browsing record information for the product and its substitute products, evaluate the user's willingness based on the browsing record information, and obtain the user's willingness level for the product. The browsing information record includes the browsing frequency and the browsing completion degree of the product content.

[0061] The user screening unit 603 is used to divide the estimated user groups based on the consumption portraits and willingness levels to obtain user groups with multiple estimated willingness levels.

[0062] Further, the card voucher issuance and proofreading module 400 includes a card voucher distributing unit;

[0063] The card coupon distribution unit is used to manage the sending of cards and coupons based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

[0064] In this embodiment, the function of the user evaluation module 600 is to evaluate multiple target users with estimated sales, including judging the intention towards the product through their browsing frequency (add-to-cart, etc. can be used as one of the reference conditions), and whether the user is willing to purchase the product of the price level in the corresponding product category as expressed by the user's historical purchase record, etc., thereby judging the possibility of the user purchasing the product based on the user's consumption profile and willingness level, etc. It is assumed here that the purchase intention and consumption profile of user a indicate that the purchase intention is particularly high and the price level is completely acceptable, while user c has a strong purchase intention but a slightly lower consumption level, and we only have one card voucher. At this time, the card voucher can be issued to user c first, further increasing the purchase possibility of user c.

[0065] like Figure 4 As shown, the present invention also provides a method for managing digital vouchers, which comprises the steps of:

[0066] S10, obtaining online search information of the issued goods corresponding to the digital card voucher, obtaining and counting the user's search and browsing records of the issued goods based on the online search information, and obtaining the estimated sales volume of the issued goods, wherein the online search information is used to characterize the online search terms and browsing links of the issued goods, and the estimated sales volume is used to characterize the potential sales volume prediction based on the user's search preference.

[0067] S20, obtaining the corresponding commodity category of the issued commodity, obtaining the historical management records of other commodities in the commodity category, and obtaining the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping.

[0068] S30, performing a sales simulation on the assessed sales volume based on the sales association curve, simulating the commodity revenue under the card coupon discount corresponding to the simulation result, and evaluating the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount.

[0069] S40, requesting to obtain the identity information of the card or coupon acquisition object, and binding the information with the identification code of the corresponding card or coupon, wherein the user corresponding to the identity information is the only valid user of the card or coupon with the identification code.

[0070] As another preferred embodiment of the present invention, the steps are also included:

[0071] The transaction donor guides and executes the card voucher transaction registration procedure, obtains the identity information of the transaction acquirer and the transaction donor, and backs up the records on the server side. When the transaction donor obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity information of the transaction donor and the transaction acquirer to establish a one-time editable information binding. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time.

[0072] Obtain a card-voucher transaction request and respond to it, edit the card-voucher information binding based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information, wherein the card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as the transaction donor or the transaction acquirer.

[0073] As another preferred embodiment of the present invention, the steps are also included:

[0074] Obtain historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers multiple times and has generated card and voucher transactions multiple times in the past, perform a malicious transaction rating on the transaction donor based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the transaction donor. Based on the malicious transaction rating, limit the card and voucher acquisition priority of the transaction donor. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the transaction donor must be greater than a preset value.

[0075] As another preferred embodiment of the present invention, the steps are also included:

[0076] The user's historical purchase records are obtained, and a consumption profile of the user is established based on the instant purchase records. The consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different commodity fields. The product consumption level represents the price level of consumer products in the corresponding product field.

[0077] Obtain the user's browsing history information for the product and its substitute products, evaluate the user's willingness based on the browsing history information, and obtain the user's willingness level for the product. The browsing information record includes the browsing frequency and the browsing completion degree of the product content.

[0078] The estimated user groups are divided based on the consumption portraits and willingness levels to obtain user groups with multiple estimated willingness levels.

[0079] As another preferred embodiment of the present invention, the steps are also included:

[0080] The sending management of the card coupons is performed based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

[0081] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a non-volatile computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0082] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the disclosure in the specification and examples. This application is intended to cover any variations, uses or adaptations of the present disclosure, which follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the claims.

[0083] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A digital card and voucher management system, characterized in that: Include: The target commodity evaluation module is used to obtain online search information of the issued commodity corresponding to the digital card voucher, obtain and count the user's search and browsing records of the issued commodity based on the online search information, and obtain the estimated sales volume of the issued commodity. The online search information is used to represent the online search terms and browsing links of the issued commodity, and the estimated sales volume is used to represent the potential sales volume prediction based on the user's search preference; Category sales judgment module, used to obtain the corresponding commodity category of the issued commodity, obtain the historical management records of other commodities in the commodity category, obtain the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping; A card coupon revenue simulation module, which is used to simulate the sales volume based on the sales association curve, simulate the commodity revenue under the card coupon discount corresponding to the simulation result, and evaluate the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount; The card and voucher issuance and verification module is used to request the identity information of the card and voucher acquisition object and bind the information with the identification code of the corresponding card and voucher. The user corresponding to the identity information is the only valid user of the card and voucher with the identification code; It also includes a card and voucher transaction module, which includes: The transaction registration unit is used to guide and execute the card voucher transaction registration procedure by the transaction donor, obtain the identity information of the transaction acquirer and the transaction donor, and back up and record it on the server side. When the transaction donor obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity information of the transaction donor and the transaction acquirer, which can be edited once. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time. A card-voucher transfer unit, used to obtain a card-voucher transaction request and respond to it, edit the card-voucher information binding based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information, wherein the card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as a transaction donor or a transaction acquirer; Also included is an object assessment module; The object evaluation module is used to obtain the historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers many times in history and has generated card and voucher transactions many times, the transaction donor is rated for malicious transactions based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the transaction donor. The card and voucher acquisition priority of the transaction donor is limited based on the malicious transaction rating. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the transaction donor must be greater than a preset value. Also included is a user evaluation module, the user evaluation module comprising: A user profile unit, used to obtain the user's historical purchase records and establish a consumption profile of the user based on the instant purchase records. The consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different product fields. The product consumption level represents the price level of the consumer product in the corresponding product field; A user willingness unit is used to obtain the browsing record information of the user for the product and the substitute products, evaluate the user's willingness based on the browsing record information, and obtain the user's willingness level for the product. The browsing record information includes the browsing frequency and the browsing completion degree of the product content; A user screening unit, used to divide the estimated user groups based on the consumption portraits and willingness levels, and obtain user groups with multiple estimated willingness levels; The card voucher issuance and proofreading module includes a card voucher distributing unit; The card coupon distribution unit is used to manage the sending of cards and coupons based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

2. A method for managing digital vouchers, characterized in that: Contains steps: Obtain online search information of the issued commodity corresponding to the digital card voucher, obtain and count the user's search and browsing records of the issued commodity based on the online search information, and obtain the estimated sales volume of the issued commodity, wherein the online search information is used to represent the online search terms and browsing links of the issued commodity, and the estimated sales volume is used to represent the potential sales volume prediction based on the user's search preference; Obtain the corresponding product category of the issued product, obtain the historical management records of other products in the product category, and obtain the estimated sales volume and the sales correlation curve between the historical sales situation and the card coupon discount based on the historical management record mapping; Based on the sales association curve, a sales simulation is performed on the estimated sales volume, and based on the simulation result, a simulation is performed on the commodity revenue under the card coupon discount corresponding to the simulation result, and an evaluation is performed to obtain the card coupon discount under the optimal commodity revenue, wherein the card coupon discount includes the card coupon quantity and the card coupon amount; Request to obtain the identity information of the card or voucher acquisition object, and bind the information with the identification code of the corresponding card or voucher. The user corresponding to the identity information is the only valid user of the card or voucher with the identification code; Also includes the steps: The transaction giver guides and executes the card voucher transaction registration procedure, obtains the identity information of the transaction acquirer and the transaction giver, and backs it up on the server. When the transaction giver obtains the corresponding card voucher, the identification information of the card voucher is bound to the identity information of the transaction giver and the transaction acquirer, which can be edited once. The execution time of the card voucher transaction registration procedure must be earlier than the card voucher issuance time. Obtain a card-voucher transaction request and respond to it, edit the card-voucher information binding based on the card-voucher transaction request to determine unique identity information, and delete redundant identity information, wherein the card-voucher transaction request includes feedback information that the card-voucher binding identity information is determined as the transaction donor or the transaction acquirer; Also includes the steps: Obtain the historical card and voucher records of the transaction donor. If the historical card and voucher records indicate that the transaction donor has obtained cards and vouchers many times in history and has generated card and voucher transactions many times, then the transaction donor is rated for malicious transactions based on the ratio of the number of card and voucher transactions to the number of card and voucher acquisitions that have not been used by the transaction donor. Based on the malicious transaction rating, the transaction donor's card and voucher acquisition priority is limited. The malicious transaction rating is less than one, and the number of card and voucher acquisitions that have not been used by the transaction donor must be greater than a preset value. Also includes the steps: Obtain the user's historical purchase records, and establish a consumption profile of the user based on the instant purchase records, wherein the consumption profile includes the user's periodic consumption frequency, average consumption amount, and product consumption level in different product fields, wherein the product consumption level represents the price level of the consumer product in the corresponding product field; Obtaining the user's browsing history information for the product and its substitute products, evaluating the user's willingness based on the browsing history information, and obtaining the user's willingness level for the product, wherein the browsing history information includes the browsing frequency and the degree of completion of browsing the product content; Dividing the estimated user groups based on the consumption portraits and willingness levels to obtain user groups with multiple estimated willingness levels; Also includes the steps: The sending management of the card coupons is performed based on the estimated willingness level of the user group and the malicious transaction rating. When the willingness level is high, the probability of issuing the card coupons is increased.

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