Information processing method and device, electronic equipment and storage medium

Abstract

The invention relates to an information processing method and device, electronic equipment and a storage medium, and relates to the technical field of Internet, the method comprises the following steps: displaying preset recommendation information and an object acquisition control on an object detail page of a target object, the preset recommendation information comprises recommendation prompt information used for prompting that the at least one first target account executes the preset interaction operation on the target object; and in response to a trigger operation on the object acquisition control, starting a process of acquiring the target object. By utilizing the embodiment of the invention, the object detail page can be enriched, the obtaining reliability of the target object can be improved, and the trust of the user on the target object can be improved, so that the processing efficiency and the object conversion effect in the object obtaining process can be improved, the system resource consumption can be reduced, and the system performance can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an information processing method, device, electronic device and storage medium. Background Art

[0002] In e-commerce systems, the details page of an object such as a product is the main page that carries the object information and is crucial to the conversion of the object. In related technologies, the information displayed on the details page of an object lacks novelty and cannot effectively assist users in making order decisions, which leads to low processing efficiency during the acquisition of objects such as products and poor object conversion effects, which in turn leads to a large amount of invalid page information push, resulting in a waste of system resources and a decline in system performance. Summary of the invention

[0003] The present disclosure provides an information processing method, device, electronic device and storage medium to at least solve the technical problems in the related art that the processing efficiency is low and the object conversion effect is poor during the acquisition of objects such as commodities, which in turn leads to a large amount of invalid page information push, resulting in waste of system resources and degradation of system performance. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information processing method, including:

[0005] Displaying preset recommendation information and an object acquisition control on an object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object;

[0006] In response to a triggering operation on the object acquisition control, a process of acquiring the target object is started.

[0007] In an optional embodiment, the preset recommendation information is at least one piece of information, and at least part of the preset recommendation information and the object acquisition control are displayed in the same information display area of ​​the object details page.

[0008] In an optional embodiment, the preset recommendation information further includes comment information of the second target account on the target object, and displaying the preset recommendation information on the object details page of the target object includes:

[0009] The recommendation prompt information and the comment information are displayed in different areas of the object details page,

[0010] The second target account is part or all of the at least one first target account.

[0011] In an optional embodiment, displaying the recommendation prompt information and the comment information in different areas of the object details page includes:

[0012] Displaying the recommendation prompt information in the object acquisition entry area of ​​the object details page;

[0013] The comment information is displayed in the object main image area of ​​the object details page.

[0014] In an optional embodiment, the method further includes:

[0015] In response to a preset instruction triggered based on the comment information, a live broadcast playback page corresponding to the target object is displayed.

[0016] In an optional embodiment, in response to a preset instruction triggered by the comment information, displaying a live playback page corresponding to the target object includes:

[0017] In the case where the type of the second target account is a live broadcast initiating account, in response to a preset instruction triggered based on the comment information, displaying a live broadcast playback page corresponding to the target object;

[0018] The first historical live video of the target object by the second target account is displayed on the live playback page.

[0019] In an optional embodiment, in response to a preset instruction triggered by the comment information, displaying a live playback page corresponding to the target object includes:

[0020] In a case where the type of the second target account is a history acquisition account corresponding to the target object, in response to a preset instruction triggered based on the comment information, displaying a live playback page corresponding to the target object;

[0021] The second historical live video for the target object watched by the second target account is displayed on the live playback page.

[0022] In an optional embodiment, the preset interactive operation is one or more of a live broadcast introduction operation, an object acquisition operation, a comment operation, and a collection operation.

[0023] In an optional embodiment, displaying preset recommendation information on the object details page of the target object includes:

[0024] When the target attribute data of the business party corresponding to the target object meets a first preset condition, the preset recommendation information is displayed on the object details page; the first preset condition includes at least one business indicator threshold.

[0025] In an optional embodiment, displaying preset recommendation information on the object details page of the target object includes:

[0026] When the number of the at least one first target account is greater than or equal to a preset account number threshold, the preset recommendation information is displayed on the object details page.

[0027] In an optional embodiment, displaying preset recommendation information on the object details page of the target object includes:

[0028] In the case where a target live broadcast initiating account exists in the at least one first target account, displaying the preset recommendation information on the object details page;

[0029] Among them, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition, and the object recommendation index data represents the execution status of the object recommendation business corresponding to the target live broadcast initiation account; the second preset condition includes at least one object recommendation index threshold.

[0030] In an optional embodiment, the at least one first target account is a user account whose interaction indicator data satisfies a third preset condition, and the interaction indicator data represents the degree of interaction with the current browsing account; the third preset condition includes at least one interaction indicator threshold.

[0031] According to a second aspect of an embodiment of the present disclosure, there is provided an information processing device, including:

[0032] an information display module, configured to display preset recommendation information and an object acquisition control on an object details page of a target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object;

[0033] The object acquisition module is configured to execute a process of starting the acquisition of the target object in response to a trigger operation on the object acquisition control.

[0034] In an optional embodiment, the preset recommended information displayed by the information display module is at least one piece of information, and at least part of the preset recommended information and the object acquisition control are displayed in the same information display area of ​​the object details page.

[0035] In an optional embodiment, the preset recommendation information displayed by the information display module also includes comment information of the second target account on the target object, and the information display module includes:

[0036] A first information display unit is configured to display the recommendation prompt information and the comment information in different areas of the object details page;

[0037] The second target account is part or all of the at least one first target account.

[0038] In an optional embodiment, the first information display unit includes:

[0039] A first information display subunit is configured to display the recommendation prompt information in the object acquisition entry area of ​​the object details page;

[0040] The second information display subunit is configured to display the comment information in the object main image area of ​​the object details page.

[0041] In an optional embodiment, the device further comprises:

[0042] The live broadcast playback unit is configured to execute a preset instruction in response to being triggered based on the comment information and display a live broadcast playback page corresponding to the target object.

[0043] In an optional embodiment, the live broadcast playback unit includes:

[0044] A first live playback page display subunit is configured to, when the type of the second target account is a live broadcast initiating account, display a live playback page corresponding to the target object in response to a preset instruction triggered by the comment information;

[0045] The first historical live video display subunit is configured to display the first historical live video of the second target account to the target object on the live playback page.

[0046] In an optional embodiment, the live broadcast playback unit includes:

[0047] A second live playback page display subunit is configured to display a live playback page corresponding to the target object in response to a preset instruction triggered by the comment information when the type of the second target account is a history acquisition account corresponding to the target object;

[0048] The second historical live video display subunit is configured to display the second historical live video for the target object watched by the second target account on the live playback page.

[0049] In an optional embodiment, the preset interactive operation is one or more of a live broadcast introduction operation, an object acquisition operation, a comment operation, and a collection operation.

[0050] In an optional embodiment, the information display module includes:

[0051] The second information display unit is configured to display the preset recommendation information on the object details page when the target attribute data of the business party corresponding to the target object meets a first preset condition; the first preset condition includes at least one business indicator threshold.

[0052] In an optional embodiment, the information display module includes:

[0053] The third information display unit is configured to display the preset recommendation information on the object details page when the number of the at least one first target account is greater than or equal to a preset account number threshold.

[0054] In an optional embodiment, the information display module includes:

[0055] A fourth information display unit is configured to display the preset recommendation information on the object details page when a target live broadcast initiating account exists in the at least one first target account;

[0056] Among them, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition, and the object recommendation index data represents the execution status of the object recommendation business corresponding to the target live broadcast initiation account; the second preset condition includes at least one object recommendation index threshold.

[0057] In an optional embodiment, the at least one first target account is a user account whose interaction indicator data satisfies a third preset condition, and the interaction indicator data represents the degree of interaction with the current browsing account; the third preset condition includes at least one interaction indicator threshold.

[0058] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement any information processing method described in the first aspect of the embodiment of the present disclosure.

[0059] According to the fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute an information processing method as described in any one of the first aspect of the embodiments of the present disclosure.

[0060] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, comprising computer instructions, which, when executed by a processor, implement an information processing method as described in any one of the first aspect of the embodiments of the present disclosure.

[0061] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0062] The technical solution provided by the embodiments of the present disclosure enriches the object details page, improves the information reliability of the target object, improves the user's trust and favorability in the target object, and improves the user's decision-making efficiency for the target object by displaying preset recommendation information and object acquisition controls on the object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform preset interactive operations on the target object. Furthermore, by responding to the trigger operation of the object acquisition control, the process of acquiring the target object is started, which can improve the processing efficiency and object conversion effect in the object acquisition process, reduce system resource consumption, and improve system performance.

[0063] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0064] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0065] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment;

[0066] Figure 2 is a flow chart of an information processing method according to an exemplary embodiment;

[0067] Figure 3 is a page schematic diagram showing an object details page according to an exemplary embodiment;

[0068] Figure 4 is a page schematic diagram showing another object details page according to an exemplary embodiment;

[0069] Figure 5 is a page schematic diagram showing another object details page according to an exemplary embodiment;

[0070] Figure 6 is a page schematic diagram showing another object details page according to an exemplary embodiment;

[0071] Figure 7is a block diagram of an information processing device according to an exemplary embodiment;

[0072] Figure 8 It is a block diagram of an electronic device for information processing according to an exemplary embodiment. DETAILED DESCRIPTION

[0073] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0074] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar different contents, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the attached claims.

[0075] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0076] See also Figure 1 , Figure 1 This is a schematic diagram of an application environment of an information processing method according to an exemplary embodiment. The application environment may include a terminal 110 and a server 120. The terminal 110 and the server 120 may be connected via a wired network or a wireless network.

[0077] The terminal 110 may include, but is not limited to, electronic devices of the type of smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, IOS, Linux, Windows, etc. An application (Application, referred to as App) may be installed in the terminal 110, which may be an independent application or a subprogram in an independent application. The user of the terminal 110 may log in to the application through pre-registered user information, which may include an account number and a password.

[0078] The server 120 may be a server that provides background services for the application in the terminal 110, or may be another server that is connected and communicated with the background server of the application. The server 200 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud computing services.

[0079] In an embodiment of the present disclosure, the terminal 110 can display the object details page corresponding to the target object in response to a viewing instruction for the object details page corresponding to the target object triggered by the user through the terminal, and display preset recommendation information and object acquisition controls in the object details page, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform preset interactive operations on the target object; the preset interactive operations may include but are not limited to object acquisition operations, comment operations, live broadcast introduction operations, etc. The terminal 110 responds to the user's triggering operation on the object acquisition control and starts the process of acquiring the target object. In an embodiment of the present disclosure, by displaying preset recommendation information, the object details page of the target object can be enriched, the reliability of the target object can be improved, and the user's trust in the target object can be improved, thereby improving the processing efficiency and object conversion effect in the object acquisition process, reducing system resource consumption, and improving system performance.

[0080] Figure 2 is a flowchart of an information processing method according to an exemplary embodiment, the method is used in a terminal, such as Figure 2 As shown, the method may include the following steps:

[0081] In step S201, preset recommendation information and object acquisition controls are displayed on the object details page of the target object.

[0082] In step S202, in response to a trigger operation on an object acquisition control, a process of acquiring a target object is started.

[0083] In a specific embodiment, the target object may be an object introduced in the currently browsed object details page, and the object may be a physical commodity or a virtual resource, etc. The object details page is used to introduce the target object in detail and to trigger the acquisition process of the target object.

[0084] In a specific embodiment, the preset recommendation information is used to recommend the target object to the current browsing account corresponding to the object details page. The preset recommendation information includes recommendation prompt information, and the recommendation prompt information is used to prompt that at least one first target account has performed a preset interactive operation on the target object. The at least one first target account can be all or part of the user accounts that have performed the preset interactive operation on the target object.

[0085] In a specific embodiment, the recommendation prompt information may be determined based on the account information corresponding to at least one first target account. The recommendation prompt information may include the account identification information corresponding to at least one first target account, such as an avatar and a user name. The recommendation prompt information may also include preset text, such as "Recommended to you" or "Selected for you". The recommendation prompt information may also include the number of the at least one first target account. For example, Figure 3 As shown, Figure 3 301 is a schematic diagram of an object details page according to an exemplary embodiment, wherein information corresponding to 301 is recommendation prompt information.

[0086] In a specific embodiment, the object acquisition control is used to trigger the process of acquiring the target object. The object acquisition control may be a button control that indicates the acquisition of the target object. The process of acquiring the target object may include but is not limited to displaying the object acquisition page corresponding to the target object, setting parameters such as the acquisition quantity and color, and submitting an order to the business party of the target object. In response to the trigger operation on the object acquisition control, the process of acquiring the target object is started, which can help the user to acquire the target object as quickly as possible. Optionally, the process of acquiring the target object can be started through trigger operations such as clicking or long pressing; optionally, the process of acquiring the target object can also be started through voice control operations or device control operations (such as shaking the device, etc.). Exemplary, such as Figure 4 As shown, Figure 4 It is a page schematic diagram of an object details page according to an exemplary embodiment, wherein information corresponding to 401 is an object acquisition control.

[0087] In a specific embodiment, the preset interactive operation can be one or more of a variety of interactive operations such as object acquisition operation, comment operation, live broadcast introduction operation, collection operation, etc. At least one first target account is screened out through the preset interactive operation, and the current browsing account is prompted through recommendation prompt information that at least one first target account has performed the preset interactive operation on the target object, thereby enriching the information on the object details page and enhancing the recommendation strength of the object details page.

[0088] Specifically, when the preset interactive operation is a live broadcast introduction operation, the type of at least one first target account is a live broadcast initiating account, that is, a host account, and at least one first target account may be all or part of the host accounts that have introduced the target object in the live broadcast room. Optionally, at least one first target account may be all or part of the host accounts that have introduced the target object in the live broadcast room, and the object recommendation index data corresponding to each first target account in the at least one first target account meets the preset object recommendation index conditions, and the object recommendation index data represents the execution of the object recommendation service corresponding to the corresponding first target account. The object recommendation index may include but is not limited to the number of viewers in the live broadcast room, the popularity of the live broadcast room, the number of objects obtained in the live broadcast room, the number of objects introduced in the live broadcast room, etc. The object recommendation index conditions may include a threshold set for at least one object recommendation index. By displaying the recommendation prompt information in the preset recommendation information on the object details page of the target object, the current browsing account corresponding to the object details page is prompted that the displayed target object is recommended by at least one host account that has introduced the target object in the live broadcast room and has excellent execution of the object recommendation service, which can improve the acquisition reliability of the target object, improve the user's trust and favorability in the target object, and thus improve the conversion efficiency of the target object.

[0089] Specifically, when the preset interactive operation is an object acquisition operation, the type of at least one first target account is a historical acquisition account corresponding to the target object, and at least one first target account may be all or part of the historical acquisition accounts that have purchased the target object. By displaying the recommendation prompt information in the preset recommendation information on the object details page of the target object to prompt the current browsing account corresponding to the object details page, the displayed target object is recommended by at least one historical acquisition account that has purchased the target object, which can improve the acquisition reliability of the target object, improve the user's trust and favorability in the target object, and thus improve the conversion efficiency of the target object.

[0090] Specifically, when the preset interactive operation is a comment operation or a favorite operation, at least one first target account may be a user account whose interactive index data satisfies the third preset condition. The interactive index data represents the degree of interaction between the corresponding first target account and the current browsing account corresponding to the object details page. The interactive index may include but is not limited to the following relationship, the number of interactive messages within the target time period, the number of shares, etc. The third preset condition is a judgment condition set for the interactive index, which may include at least one interactive index threshold, such as being a follower account of the current browsing account, and having more than 3 interactions with the current browsing account within a week. By displaying the recommended prompt information in the preset recommended information on the object details page of the target object to prompt the current browsing account corresponding to the object details page that the displayed target object is recommended by at least one user account that has commented on or favorited the target object and has a high degree of interaction with the current browsing account, the reliability of obtaining the target object can be improved, and the user's trust and favorability in the target object can be improved, thereby improving the conversion efficiency of the target object.

[0091] In a specific embodiment, when a user triggers a viewing instruction for an object details page corresponding to a target object through a terminal, the server may query the user account that has performed a preset interactive operation on the target object, and determine at least one first target account from the user account that has performed the preset interactive operation on the target object. Optionally, if a user account that has performed a preset interactive operation on the target object is queried, the index data corresponding to each account in the user account that has performed the preset interactive operation on the target object may be obtained. In the case where the preset interactive operation is a live broadcast introduction operation, the index data is the above-mentioned object recommendation index data, which is not described in detail here, and at least one account is determined from the user account that has performed the preset interactive operation on the target object as the above-mentioned at least one first target account according to the index data corresponding to each account and the object recommendation index condition. Optionally, if a user account that has performed a preset interactive operation on the target object is queried, the index data corresponding to each account in the user account that has performed the preset interactive operation on the target object may be obtained. In the case where the preset interactive operation is an object acquisition operation, the index data is the above-mentioned interactive index data, which is not described in detail here, and at least one account is determined from the user account that has performed the preset interactive operation on the target object as the above-mentioned at least one first target account according to the index data corresponding to each account and the third preset condition. The server can determine the recommendation prompt information based on the account information corresponding to at least one first target account, and integrate the above recommendation prompt information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the preset recommendation information including the recommendation prompt information when displaying the object details page.

[0092] In a specific embodiment, the server may pre-query the user accounts that have performed preset interactive operations on the target object, and determine at least one first target account from the user accounts that have performed preset interactive operations on the target object. Optionally, if the user accounts that have performed preset interactive operations on the target object are queried, the index data corresponding to each account in the user accounts that have performed preset interactive operations on the target object may be obtained. In the case where the preset interactive operation is a live broadcast introduction operation, the index data is the above-mentioned object recommendation index data, which is not repeated here, and at least one account is determined from the user accounts that have performed preset interactive operations on the target object as the above-mentioned at least one first target account according to the index data corresponding to each account and the object recommendation index condition. The server may determine the recommended prompt information corresponding to the target object according to the account information corresponding to the at least one first target account, and store the recommended prompt information. After receiving the page rendering information request sent by the terminal in response to the viewing instruction of the object details page corresponding to the target object triggered by the user through the terminal, the server integrates the recommended prompt information corresponding to the target object into the page rendering information corresponding to the object details page and returns it to the terminal, so that the terminal can display the preset recommended information including the recommended prompt information when displaying the object details page.

[0093] In actual applications, when a certain anchor account initiates a live broadcast introduction for a target object, the live broadcast record information corresponding to the target object is recorded and stored accordingly (recording the anchor account that has conducted a live broadcast introduction to the target object), so that the terminal can respond to the user's instruction to view the object details page corresponding to the target object through the terminal, and display the recommended prompt information determined based on the live broadcast record information corresponding to the target object when displaying the object details page.

[0094] In the related art, the object details page of the target object does not contain recommended prompt information for prompting at least one first target account to perform preset interactive operations on the target object, which cannot effectively improve the user's decision-making efficiency. As a result, it also leads to repeated browsing of object introduction information or repeated page jumps during the object acquisition process, which reduces the object acquisition efficiency, causes a large amount of system resources to be wasted, and reduces system performance.

[0095] In a specific embodiment, the preset recommendation information is at least one piece of information, and at least part of the preset recommendation information and the object acquisition control are displayed in the same information display area of ​​the object details page. Figure 4As shown, the recommendation prompt information shown in 301 and the object acquisition control shown in 401 are located in the same information display area. In the above embodiment, some preset recommendation information (i.e., recommendation prompt information) and the object acquisition control are displayed in the same information display area in the object details page, which can clearly indicate the current browsing account, and the target object is recommended by at least one first target account that has performed a preset interactive operation on the target object. On the basis of improving the reliability of obtaining the target object and improving the user's trust and favorability in the target object, the object acquisition control can help the user quickly obtain the target object, thereby better improving the processing efficiency of the object acquisition process and improving the conversion effect of the object.

[0096] In a specific embodiment, the preset recommendation information also includes comment information of the second target account on the target object, and the second target account is part or all of the at least one first target account. The above-mentioned display of the preset recommendation information in the object details page of the target object includes: displaying the recommendation prompt information and comment information in different areas of the object details page. Among them, the second target account can be a live broadcast initiating account with a better execution of the object recommendation business among the at least one first target account, or a historical acquisition account with a higher degree of interaction with the current browsing account. By displaying the recommendation prompt information and comment information in the preset recommendation information in different areas of the object details page of the target object, the information content and page layout of the object details page are enriched, which can improve the reliability of the acquisition of the target object, and enhance the user's trust and favorability in the target object, thereby improving the conversion efficiency of the target object.

[0097] In a specific embodiment, the recommendation prompt information can be displayed in the object acquisition entry area of ​​the object detail page; the comment information can be displayed in the object main image area of ​​the object detail page. Figure 5 As shown, Figure 5 This is a page schematic diagram of another object details page according to an exemplary embodiment, wherein the information corresponding to 501 is the comment information of the second target account on the target object, the displayed area is the object main image area of ​​the target object, and the recommended prompt information shown in 301 and the area displayed by the object acquisition control shown in 401 are the object acquisition entry area of ​​the target object, which can be the tail area of ​​the object details page. By displaying the recommended prompt information in the object acquisition entry area and the comment information in the object main image area, the user's attention can be effectively obtained, and the target object can be recommended to the current browsing account when the current browsing account browses the image information or text information of the target object, thereby improving the reliability of the acquisition of the target object, enhancing the recommendation strength of the target object, and improving the conversion efficiency of the target object.

[0098] In a specific embodiment, when the type of the second target account is a live broadcast initiating account, voice recognition processing can be performed based on the live broadcast introduction process of the second target account for the target object to obtain the live broadcast introduction text information of the second target account for the target object, and semantic recognition processing can be performed on the live broadcast introduction text information to obtain the comment information of the second target account on the target object. When the user triggers a viewing instruction for the object details page corresponding to the target object through the terminal, the server can execute the above comment information determination process and integrate the above comment information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the comment information when displaying the object details page.

[0099] In a specific embodiment, when the second target account is a historical acquisition account, the comment information of the second target account for the target object can be extracted based on the information input by the second target account in the acquisition and evaluation process for the target object, or can be extracted based on the comment information input by the second target account in the live broadcast introduction process for the target object. When the user triggers a viewing instruction for the object details page corresponding to the target object through the terminal, the server can execute the above comment information determination process and integrate the above comment information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the comment information when displaying the object details page.

[0100] In a specific embodiment, the above method further includes:

[0101] In response to a preset instruction triggered based on the comment information, the live broadcast playback page corresponding to the target object is displayed.

[0102] In a specific embodiment, the comment information is an interactive control, and in response to the preset operation of the current browsing account on the comment information, the preset instruction is triggered, and the preset instruction is used to display the live playback page corresponding to the target object; in response to the preset instruction, the live playback page corresponding to the target object is displayed, so as to display the historical live video of the target object on the live playback page. Optionally, the preset instruction can be triggered by touch operations such as clicking and long pressing; optionally, the preset instruction can also be triggered by voice control operation or device control operation (such as shaking the device, etc.).

[0103] In a specific embodiment, when the second target account is the account initiating the live broadcast, in response to a preset instruction triggered by comment information, the live broadcast playback page corresponding to the target object is displayed, and the first historical live broadcast video of the target object by the second target account is displayed on the live broadcast playback page. The first historical live broadcast video may be a video clip introducing the target object in the historical live broadcast initiated by the second target account.

[0104] In a specific embodiment, when the second target account is the historical acquisition account corresponding to the target object, in response to a preset instruction triggered by comment information, the live playback page corresponding to the target object is displayed, and the second historical live video of the target object watched by the second target account is displayed on the live playback page. The second historical live video can be a video clip related to the target object in the historical live broadcast watched by the second target account. By displaying the preset instruction triggered by comment information, the live playback page corresponding to the target object is displayed, and the historical live video related to the target object is displayed, which can introduce the multi-dimensional information of the target object to the current browsing account, so as to help the user better understand the target object, thereby improving the conversion efficiency of the target object.

[0105] In the above embodiment, the live broadcast replay page corresponding to the target object is displayed through the preset instructions triggered by the comment information, so as to display the historical live broadcast video for the target object on the live broadcast replay page. This can help the current browsing account to better understand the target object, enhance the user's trust and recognition of the target object, thereby improving the processing efficiency and object conversion effect in the object acquisition process.

[0106] In an optional embodiment, the displaying of preset recommendation information on the object details page of the target object includes:

[0107] The preset recommendation information and the acquisition activity information of the target object by the third target account are displayed on the object details page.

[0108] In a specific embodiment, the type of the third target account is a live broadcast initiating account, and the third target account has performed a live broadcast introduction operation on the target object in the current live broadcast initiated or is about to perform a live broadcast introduction operation on the target object in the current live broadcast initiated.

[0109] In a specific embodiment, the acquisition activity information of the third target account for the target object may indicate the acquisition method set for the target object in the current live broadcast initiated by the third target account, so as to provide the user with more acquisition methods for the target object.

[0110] In a specific embodiment, the server traverses the accounts currently in the live broadcast state, determines a third target account that has performed a live broadcast introduction operation on the target object in the current live broadcast initiated or is about to perform a live broadcast introduction operation on the target object in the current live broadcast initiated, and determines the acquisition activity information of the target object by the third target account. In the case where the user triggers a viewing instruction for the object details page of the target object through the terminal, the server incorporates the above acquisition activity information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the acquisition activity information when displaying the object details page.

[0111] In an optional embodiment, in response to a preset instruction triggered based on obtaining activity information, a current live broadcast page corresponding to the third target account is displayed.

[0112] In a specific embodiment, the activity information acquisition is an interactive control, and in response to the preset operation of the current browsing account for acquiring activity information, the preset instruction is triggered, and the preset instruction is used to display the current live broadcast page corresponding to the current live broadcast initiated by the third target account; in response to the preset instruction, the current live broadcast page corresponding to the current live broadcast initiated by the third target account is displayed. Optionally, the preset instruction can be triggered by touch operations such as clicking and long pressing; optionally, the preset instruction can also be triggered by voice control operations or device control operations (such as shaking the device, etc.).

[0113] In a specific embodiment, the activity entry information for obtaining the target object is displayed in the current live broadcast page corresponding to the current live broadcast initiated by the third target account. The activity entry information is used to guide the user to obtain the target object based on the acquisition method set for the target object in the current live broadcast initiated by the third target account, thereby enriching the ways of obtaining the object. At the same time, using the current live broadcast page corresponding to the third target account can also help the user better understand the target object.

[0114] For example, Figure 6 As shown, Figure 6 It is a page schematic diagram of an object details page according to an exemplary embodiment, wherein information corresponding to 601 is acquisition activity information of a target object.

[0115] In an optional embodiment, the above-mentioned displaying preset recommendation information on the object details page corresponding to the target object includes:

[0116] When the target attribute data of the business party corresponding to the target object meets the first preset condition, the preset recommendation information is displayed on the object details page.

[0117] In a specific embodiment, the business party corresponding to the target object may be the provider of the target object or the transporter of the target object, and the target attribute data of the business party may be the business attribute data associated with the object, such as the praise rate, the service attitude star, the logistics speed, etc. The first preset condition may be a judgment condition pre-set for the business attribute associated with the object, and may include at least one business indicator threshold, such as the praise rate is greater than 98%, the service attitude star is five-star level, etc.

[0118] In a specific embodiment, when the target attribute data of the business party corresponding to the target object does not meet the first preset condition, the preset recommendation information is not displayed on the object details page, thereby reducing the impact on the user's object acquisition experience caused by poor business performance of the business party corresponding to the target object.

[0119] In the above embodiment, the preset recommendation information is displayed on the object details page only when the target attribute data of the business party corresponding to the target object meets the first preset condition, which can effectively improve the reliability of obtaining the target object, thereby effectively improving the object conversion efficiency.

[0120] In an optional embodiment, the above-mentioned displaying preset recommendation information on the object details page corresponding to the target object includes:

[0121] When the number of at least one first target account is greater than or equal to a preset account number threshold, preset recommendation information is displayed on the object details page.

[0122] In a specific embodiment, the preset account number threshold may be set to 5 or 10, which is not limited in the embodiment of the present disclosure.

[0123] In a specific embodiment, when a user triggers a viewing instruction for the object details page corresponding to the target object through a terminal, the server queries the user accounts that have performed preset interactive operations on the target object. If the number of user accounts that have performed preset interactive operations on the target object is less than a preset account number threshold, the process of determining the preset recommendation information can be skipped.

[0124] In a specific embodiment, when a user triggers a viewing instruction for an object details page corresponding to a target object through a terminal, the server queries user accounts that have performed preset interactive operations on the target object. When the number of user accounts that have performed preset interactive operations on the target object is greater than or equal to a preset account number threshold, at least one first target account is determined from the user accounts that have performed preset interactive operations on the target object based on indicator data corresponding to each account in the user account (which may be object recommendation indicator data or interaction indicator data, etc.); if the number of at least one first target account is greater than or equal to the preset account number threshold, the server generates preset recommendation information based on the account information corresponding to the at least one first target account and incorporates the above preset recommendation information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the preset recommendation information when displaying the object details page; if the number of at least one first target account is less than the preset account number threshold, the process of determining the preset recommendation information can be skipped, and the server returns the page rendering information corresponding to the object details page to the terminal, so that the terminal displays the object details page without displaying the preset recommendation information.

[0125] In the above embodiment, by displaying the preset recommendation information on the object details page only when the number of at least one first target account is greater than or equal to the preset account number threshold, the credibility and reliability of the preset recommendation information can be effectively improved, and the user's trust and favorability in the target object can be improved, thereby improving the user's decision-making efficiency for the target object, and further improving the processing efficiency and object conversion effect in the object acquisition process.

[0126] In an optional embodiment, the above-mentioned displaying preset recommendation information on the object details page corresponding to the target object includes:

[0127] In the case that a target live broadcast initiating account exists in at least one first target account, preset recommendation information is displayed on the object details page.

[0128] In a specific embodiment, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition. The object recommendation index data characterizes the execution of the object recommendation business corresponding to the target live broadcast initiation account, and may also indicate the influence of the target live broadcast initiation account in the field of object recommendation business. The object recommendation index may include but is not limited to the number of viewers in the live broadcast room, the popularity of the live broadcast room, the number of object orders in the live broadcast room, the number of objects introduced in the live broadcast room, etc. The second preset condition may be a threshold condition set for the object recommendation index, and may include at least one object recommendation index threshold. The threshold set in the second preset condition may be different from the threshold set in the object recommendation index condition involved in the aforementioned embodiment.

[0129] In a specific embodiment, when a user triggers a view instruction for the object details page corresponding to the target object through a terminal, the server can query the user accounts that have performed preset interactive operations on the target object, and traverse the queried user accounts that have performed preset interactive operations on the target object. If the target live broadcast initiating account exists among the user accounts that have performed preset interactive operations on the target object, then the server may not be subject to the condition on the number of user accounts, or may not be subject to the condition on the target attribute data of the business party corresponding to the target object, etc. The server can directly determine the preset recommendation information and integrate the above preset recommendation information into the page rendering information of the object details page returned to the terminal, so that the terminal can display the preset recommendation information when displaying the object details page.

[0130] In a specific embodiment, the preset recommendation information includes account identification information corresponding to the target live broadcast initiation account in at least one of the first target accounts, such as the avatar and name corresponding to the target live broadcast initiation account. Optionally, the account identification information corresponding to the target live broadcast initiation account is placed at the front of the preset recommendation information to highlight the account identification information corresponding to the target live broadcast initiation account.

[0131] In a specific embodiment, preset recommendation information and target comment information of the target live broadcast initiating account on the target object are displayed on the object details page, wherein the target comment information is the comment information of the target live broadcast initiating account on the target object in the initiated historical live broadcast.

[0132] In the above embodiment, when there is a target live broadcast initiating account in at least one first target account, the preset recommendation information is displayed on the object details page. With the help of the credibility of the target live broadcast initiating account, the credibility and reliability of the preset recommendation information can be effectively improved, and the user's trust and favorability in the target object can be improved, thereby improving the user's decision-making efficiency for the target object, and further improving the processing efficiency and object conversion effect in the object acquisition process.

[0133] It can be seen from the technical solutions provided by the above embodiments of this specification that the technical solutions provided by the embodiments of the present disclosure enrich the object details page, improve the information reliability of the target object, improve the user's trust and favorability in the target object, and improve the user's decision-making efficiency for the target object by displaying preset recommendation information and object acquisition controls on the object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform preset interactive operations on the target object. Furthermore, by responding to the trigger operation of the object acquisition control, the process of acquiring the target object is started, which can improve the processing efficiency and object conversion effect in the object acquisition process, reduce system resource consumption, and improve system performance.

[0134] Figure 7 is a block diagram of an information processing device according to an exemplary embodiment. Figure 7 , the device comprises:

[0135] The information display module 710 is configured to display preset recommendation information and an object acquisition control on an object details page of a target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object;

[0136] The object acquisition module 720 is configured to execute a process of starting the acquisition of the target object in response to a trigger operation on the object acquisition control.

[0137] In an optional embodiment, the preset recommended information displayed by the information display module is at least one piece of information, and at least part of the preset recommended information and the object acquisition control are displayed in the same information display area of ​​the object details page.

[0138] In an optional embodiment, the preset recommendation information displayed by the information display module also includes comment information of the second target account on the target object, and the information display module 710 includes:

[0139] A first information display unit is configured to display the recommendation prompt information and the comment information in different areas of the object details page;

[0140] The second target account is part or all of the at least one first target account.

[0141] In an optional embodiment, the first information display unit includes:

[0142] A first information display subunit is configured to display the recommendation prompt information in the object acquisition entry area of ​​the object details page;

[0143] The second information display subunit is configured to display the comment information in the object main image area of ​​the object details page.

[0144] In an optional embodiment, the device further comprises:

[0145] The live broadcast playback unit is configured to execute a preset instruction in response to being triggered based on the comment information and display a live broadcast playback page corresponding to the target object.

[0146] In an optional embodiment, the live broadcast playback unit includes:

[0147] A first live playback page display subunit is configured to, when the type of the second target account is a live broadcast initiating account, display a live playback page corresponding to the target object in response to a preset instruction triggered by the comment information;

[0148] The first historical live video display subunit is configured to display the first historical live video of the second target account to the target object on the live playback page.

[0149] In an optional embodiment, the live broadcast playback unit includes:

[0150] A second live playback page display subunit is configured to display a live playback page corresponding to the target object in response to a preset instruction triggered by the comment information when the type of the second target account is a history acquisition account corresponding to the target object;

[0151] The second historical live video display subunit is configured to display the second historical live video for the target object watched by the second target account on the live playback page.

[0152] In an optional embodiment, the preset interactive operation is one or more of a live broadcast introduction operation, an object acquisition operation, a comment operation, and a collection operation.

[0153] In an optional embodiment, the information display module 710 includes:

[0154] The second information display unit is configured to display the preset recommendation information on the object details page when the target attribute data of the business party corresponding to the target object meets the first preset condition; the first preset condition includes at least one business indicator threshold.

[0155] In an optional embodiment, the information display module 710 includes:

[0156] The third information display unit is configured to display the preset recommendation information on the object details page when the number of the at least one first target account is greater than or equal to a preset account number threshold.

[0157] In an optional embodiment, the information display module 710 includes:

[0158] A fourth information display unit is configured to display the preset recommendation information on the object details page when a target live broadcast initiating account exists in the at least one first target account;

[0159] Among them, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition, and the object recommendation index data represents the execution status of the object recommendation business corresponding to the target live broadcast initiation account; the second preset condition includes at least one object recommendation index threshold.

[0160] In an optional embodiment, the at least one first target account is a user account whose interaction indicator data satisfies a third preset condition, and the interaction indicator data represents the degree of interaction with the current browsing account; the third preset condition includes at least one interaction indicator threshold.

[0161] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0162] Figure 8 is a block diagram of an electronic device for information processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 8The electronic device may include an RF (Radio Frequency) circuit 810, a memory 820 including one or more computer-readable storage media, an input unit 830, a display unit 840, a sensor 850, an audio circuit 860, a WiFi (wireless fidelity) module 870, a processor 880 including one or more processing cores, and a power supply 890. Those skilled in the art will appreciate that Figure 8 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0163] The RF circuit 810 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 880 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 810 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 810 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0164] The memory 820 can be used to store software programs and modules. The processor 880 executes various functional applications and data processing by running the software programs and modules stored in the memory 820. The memory 820 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 820 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 820 may also include a memory controller to provide the processor 880 and the input unit 830 with access to the memory 820.

[0165] The input unit 830 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 830 may include a touch-sensitive surface 831 and other input devices 832. The touch-sensitive surface 831, also known as a touch display screen or touchpad, can collect user touch operations on or near it (such as operations performed by users using fingers, styluses, or any other suitable objects or accessories on or near the touch-sensitive surface 831), and drive corresponding connection devices according to a pre-set program. Optionally, the touch-sensitive surface 831 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 880, and can receive and execute commands sent by the processor 880. In addition, the touch-sensitive surface 831 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch-sensitive surface 831, the input unit 830 may further include other input devices 832. Specifically, the other input devices 832 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

[0166] The display unit 840 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 840 may include a display panel 841, and optionally, the display panel 841 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 831 may cover the display panel 841, and when the touch-sensitive surface 831 detects a touch operation on or near it, it is transmitted to the processor 880 to determine the type of the touch event, and then the processor 880 provides corresponding visual output on the display panel 841 according to the type of the touch event. Among them, the touch-sensitive surface 831 and the display panel 841 can be two independent components to realize the input and output functions, but in some embodiments, the touch-sensitive surface 831 and the display panel 841 can also be integrated to realize the input and output functions.

[0167] The terminal may also include at least one sensor 850, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 841 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 841 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that can also be configured in the terminal, they will not be repeated here.

[0168] The audio circuit 860, the speaker 861, and the microphone 862 can provide an audio interface between the user and the terminal. The audio circuit 860 can transmit the electrical signal converted from the received audio data to the speaker 861, which is converted into a sound signal for output; on the other hand, the microphone 862 converts the collected sound signal into an electrical signal, which is received by the audio circuit 860 and converted into audio data, and then the audio data is output to the processor 880 for processing, and then sent to another terminal through the RF circuit 810, or the audio data is output to the memory 820 for further processing. The audio circuit 860 may also include an earplug jack to provide communication between an external headset and the terminal.

[0169] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages and access streaming media through the WiFi module 870. It provides users with wireless broadband Internet access. Figure 8 A WiFi module 870 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0170] The processor 880 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 820, and calling data stored in the memory 820, so as to monitor the terminal as a whole. Optionally, the processor 880 may include one or more processing cores; preferably, the processor 880 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 880.

[0171] The terminal also includes a power supply 890 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 880 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 890 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0172] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present disclosure.

[0173] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the information processing method in the embodiment of the present disclosure.

[0174] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the information processing method in the embodiment of the present disclosure.

[0175] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is caused to execute the information processing method in the embodiment of the present disclosure.

[0176] It can be seen from the technical solution provided by the above embodiments of the present disclosure that by displaying preset recommendation information and object acquisition controls on the object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform preset interactive operations on the target object, the object details page can be enriched, the information reliability of the target object can be improved, the user's trust and favorability in the target object can be improved, and the user's decision-making efficiency for the target object can be improved. Furthermore, by responding to the trigger operation of the object acquisition control, the process of acquiring the target object is started, which can improve the processing efficiency and object conversion effect in the object acquisition process, reduce system resource consumption, and improve system performance.

[0177] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0178] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0179] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information processing method, characterized in that: The method comprises: Displaying preset recommendation information and an object acquisition control on an object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object; In response to a triggering operation on the object acquisition control, a process of acquiring the target object is started.

2. The method according to claim 1, characterized in that The preset recommendation information is at least one piece of information, and at least part of the preset recommendation information and the object acquisition control are displayed in the same information display area of ​​the object details page.

3. The method according to claim 1 or 2, characterized in that: The preset recommendation information also includes comment information of the second target account on the target object, and the displaying of the preset recommendation information on the object details page of the target object includes: Displaying the recommendation prompt information and the comment information in different areas of the object details page; The second target account is part or all of the at least one first target account.

4. The method according to claim 3, characterized in that: The displaying of the recommendation prompt information and the comment information in different areas of the object details page includes: Displaying the recommendation prompt information in the object acquisition entry area of ​​the object details page; The comment information is displayed in the object main image area of ​​the object details page.

5. The method according to claim 3, characterized in that: The method further comprises: In response to a preset instruction triggered based on the comment information, a live broadcast playback page corresponding to the target object is displayed.

6. The method according to claim 5, characterized in that The step of displaying the live playback page corresponding to the target object in response to a preset instruction triggered by the comment information includes: In the case where the type of the second target account is a live broadcast initiating account, in response to a preset instruction triggered based on the comment information, displaying a live broadcast playback page corresponding to the target object; The first historical live broadcast video of the target object by the second target account is displayed on the live broadcast playback page.

7. The method according to claim 5, characterized in that The step of displaying the live playback page corresponding to the target object in response to a preset instruction triggered by the comment information includes: In a case where the type of the second target account is a history acquisition account corresponding to the target object, in response to a preset instruction triggered based on the comment information, displaying a live playback page corresponding to the target object; The second historical live video for the target object watched by the second target account is displayed on the live playback page.

8. The method according to claim 1, characterized in that The preset interactive operation is one or more of a live broadcast introduction operation, an object acquisition operation, a comment operation, and a collection operation.

9. The method according to claim 1, characterized in that: The displaying of preset recommendation information on the object details page of the target object includes: When the target attribute data of the business party corresponding to the target object meets a first preset condition, the preset recommendation information is displayed on the object details page; the first preset condition includes at least one business indicator threshold.

10. The method according to claim 1, characterized in that The displaying of preset recommendation information on the object details page of the target object includes: When the number of the at least one first target account is greater than or equal to a preset account number threshold, the preset recommendation information is displayed on the object details page.

11. The method according to claim 1, characterized in that The displaying of preset recommendation information on the object details page of the target object includes: In the case where a target live broadcast initiating account exists in the at least one first target account, displaying the preset recommendation information on the object details page; Among them, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition, and the object recommendation index data represents the execution status of the object recommendation business corresponding to the target live broadcast initiation account; the second preset condition includes at least one object recommendation index threshold.

12. The method according to claim 1, characterized in that The at least one first target account is a user account whose interaction indicator data satisfies a third preset condition, wherein the interaction indicator data represents the degree of interaction with the current browsing account; the third preset condition includes at least one interaction indicator threshold.

13. An information processing device, characterized in that: The device comprises: an information display module, configured to display preset recommendation information and an object acquisition control on an object details page of a target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object; The object acquisition module is configured to execute a process of starting the acquisition of the target object in response to a trigger operation on the object acquisition control.

14. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the information processing method according to any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information processing method according to any one of claims 1 to 12.

16. A computer program product comprising computer instructions, characterized in that When the computer instructions are executed by a processor, the information processing method according to any one of claims 1 to 12 is implemented.

Images