A method and device for grid-based advertising resource delivery

Abstract

The present invention provides a method and device for grid-based delivery of advertising resources, which belongs to the field of advertising delivery, including: dividing the space based on at least geographic coordinates and the scope of advertising delivery to obtain multiple first grids; obtaining the advertising resource delivery cycle; obtaining the inflow speed of the first delivery object and the outflow speed of the first delivery object corresponding to the first grid; obtaining the starting inventory of the first delivery object and the ending inventory of the first delivery object; determining the delivery priority and ideal delivery method corresponding to the first grid; and determining the weight coefficient corresponding to each first grid based on the delivery priority corresponding to all the first grids. The present invention judges whether the number of people who can actually see the advertisement in the first grid after the advertisement is delivered is sufficient based on external liquidity and internal liquidity, thereby comparing the importance of different grids, and then obtaining a more accurate weight coefficient, thereby improving the effect of advertising delivery.

Description

Technical Field

[0001] The present invention relates to the field of advertisement delivery, and in particular to a method and device for delivering advertisement resources in a grid-based manner. Background Art

[0002] As the market becomes increasingly saturated, a large number of similar products tend to become homogenized. At this time, the effectiveness of advertising is crucial to product sales. Due to limited advertising resources (funds, personnel, technology, etc.), the accuracy requirements for advertising resources are gradually increasing, thereby improving the cost-effectiveness of advertising.

[0003] In the prior art, in order to improve the accuracy of advertising resource delivery, the delivery area is first gridded, and then the population in different grids is counted. Then, the population in different grids is normalized to determine the weight coefficient corresponding to each grid. Finally, limited advertising resources are allocated to each grid based on the weight coefficient.

[0004] However, in actual operation, it was found that the actual sales effect of the goods was improved to a certain extent by allocating and placing advertising resources using the above method, but the improvement was very limited and the advertising benefit was not very significant, that is, the actual effect of the grid-based placement of advertising resources was difficult to effectively meet the demand. Summary of the invention

[0005] Based on this, it is necessary to provide a method and device for grid-based delivery of advertising resources to address the problem that the effect of grid-based delivery of advertising resources is limited and cannot meet actual needs.

[0006] The technical solution provided by the present invention is:

[0007] A method for grid-based advertising resource delivery, comprising:

[0008] Dividing the space at least based on the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids;

[0009] Get the advertising resource delivery cycle;

[0010] Obtaining a first delivery object inflow speed and a first delivery object outflow speed corresponding to the first grid;

[0011] Obtaining a first delivery object starting stock and a first delivery object ending stock based at least on the advertising resource delivery cycle, the first delivery object inflow speed, and the first delivery object outflow speed;

[0012] Determine the delivery priority and ideal delivery method corresponding to the first grid based at least on the advertising resource delivery cycle, the inflow speed of the first delivery object, the starting stock of the first delivery object, and the ending stock of the first delivery object;

[0013] Determine a weight coefficient corresponding to each of the first grids based on the delivery priorities corresponding to all of the first grids;

[0014] Acquire a total amount of advertising resources, and allocate the total amount of advertising resources based on a weight coefficient corresponding to each of the first grids to obtain an advertising resource quota corresponding to each of the first grids;

[0015] The advertisement resource quota is used based at least on the ideal delivery method corresponding to the first grid.

[0016] The present invention compares the starting inventory of the first delivery object with the ending inventory of the first delivery object to obtain a first comparison result α ;

[0017] At least based on the inflow speed of the first delivery object and the advertising resource delivery cycle, obtain the expected positive flow of the first delivery object corresponding to the first grid, and compare the expected positive flow of the first delivery object with the ending stock of the first delivery object to obtain a second comparison result β ;

[0018] At least based on the first comparison result α And the second comparison result β , determine the delivery priority and ideal delivery method corresponding to the first grid.

[0019] The present invention obtains the ending stock of the first delivery object corresponding to all the first grids, and normalizes the ending stock of all the first delivery objects to obtain the expected proportion of the first delivery object corresponding to each of the first grids. c ;

[0020] Also based on the expected proportion of the first delivery target c , determine the delivery priority and ideal delivery method corresponding to the first grid.

[0021] The first comparison result of the present invention α is the ratio of the ending stock of the first delivery object to the starting stock of the first delivery object, and the second comparison result β is the ratio of the expected positive flow of the first delivery object to the final stock of the first delivery object;

[0022] The delivery priority l = k 1( α -1) +k 2 β+k 3 c ,in, k 1. k 2 and k 3 areα , β and c The corresponding empirical coefficient.

[0023] The present invention sets a first threshold α 1. Second threshold β 1 and the third threshold c 1, where α 1>1;

[0024] If 1≤ α ≤ α 1. β ≤ β 1 and γ≤γ1, then the ideal delivery method at least includes mobile delivery.

[0025] If the present invention α > α 1. β > β 1 and γ>γ1, then the ideal delivery method only includes fixed delivery.

[0026] If the present invention α <1 and γ≤γ1, then the ideal delivery method only includes mobile delivery.

[0027] The present invention if 1≤ α ≤ α 1. β ≤ β 1 and γ>γ1, then the ideal delivery method includes both mobile delivery and fixed delivery.

[0028] If the present invention α <1 and γ>γ1, then the ideal delivery method at least includes mobile delivery.

[0029] An advertising resource grid delivery device, comprising:

[0030] A grid division module, used to divide the space based on at least the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids;

[0031] A data acquisition module, used to acquire an advertisement resource delivery cycle, a total amount of advertisement resources, an inflow speed of a first delivery object corresponding to the first grid, and an outflow speed of the first delivery object;

[0032] a calculation module, configured to obtain a starting stock of a first delivery object and an ending stock of a first delivery object based at least on the delivery cycle of the advertising resources, an inflow speed of the first delivery object, and an outflow speed of the first delivery object, determine a delivery priority and an ideal delivery method corresponding to the first grid based at least on the delivery cycle of the advertising resources, an inflow speed of the first delivery object, a starting stock of the first delivery object, and an ending stock of the first delivery object, and determine a weight coefficient corresponding to each of the first grids based on the delivery priorities corresponding to all the first grids;

[0033] The advertising resource allocation module is used to allocate the total amount of advertising resources based on the weight coefficient corresponding to each of the first grids to obtain the advertising resource quota corresponding to each of the first grids, and use the advertising resource quota based on at least the ideal delivery method corresponding to the first grid.

[0034] The beneficial effects of the present invention are:

[0035] The present invention proposes a concept of fluidity, where the fluidity includes external fluidity and internal fluidity corresponding to the first grid during the advertisement delivery period.

[0036] Based on the advertising resource delivery cycle and the inflow speed of the first delivery object, the external liquidity obtained by the first grid during the advertising delivery period can be known. Based on the starting inventory of the first delivery object and the ending inventory of the first delivery object, the internal liquidity of the first grid during the advertising delivery period can be known. Based on the external liquidity and internal liquidity, it is judged whether the number of people who can actually see the advertisement in the first grid after the advertisement is delivered is sufficient, so as to compare the importance of different grids and obtain a more accurate weight coefficient, so that the total amount of advertising resources can be more reasonably allocated in different first grids, so as to improve the advertising delivery effect.

[0037] On this basis, the ideal advertising delivery method is selected based on whether the liquidity of the first grid is sufficient during the advertising delivery period. For the first grid with poor liquidity, the advertisement is delivered in a mobile manner to increase the number of people who actually see the advertisement. For the first grid with good liquidity, the advertisement is delivered in a fixed manner to increase the impression of the people who see the advertisement. This further improves the advertising delivery effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] Figure 1 This is a flow chart of a method for gridding advertisement resources according to an embodiment of the present invention;

[0039] Figure 2 is a detailed flow chart corresponding to step 105 of the embodiment of the present invention;

[0040] Figure 3It is a topological diagram of the device for gridding advertisement resources in an embodiment of the present invention. DETAILED DESCRIPTION

[0041] In order to make the above-mentioned objects, features and advantages of the present invention more obvious and easy to understand, the specific embodiments of the present invention are described in detail below in conjunction with the accompanying drawings. In the following description, many specific details are set forth to facilitate a full understanding of the present invention. However, the present invention can be implemented in many other ways different from those described herein, and those skilled in the art can make similar improvements without violating the connotation of the present invention, so the present invention is not limited by the specific embodiments disclosed below.

[0042] In addition, the terms "first" and "second" are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of the indicated technical features. Therefore, the features defined as "first" and "second" may explicitly or implicitly include at least one of the features. In the description of the present invention, the meaning of "plurality" is at least two, such as two, three, etc., unless otherwise clearly and specifically defined.

[0043] Example:

[0044] The present embodiment has found that the existing grid-based advertising resource delivery is ineffective because the population is used as the only or main parameter for determining the grid weight. However, the actual advertising delivery effect mainly depends on two parameters: one is the actual number of people who see the advertisement, and the other is the impression that the advertisement can have on the delivery population.

[0045] For the first parameter, there is a certain positive correlation between the actual number of people who see the advertisement and the population size in the grid, but the two are not the same concept, and in this embodiment, it is found that the above positive correlation will fail in many cases (this embodiment will be further explained later), which leads to the weight coefficient of the grid determined by the population size, which often leads to distortion of the weight coefficient, and then leads to mismatch of advertising resources in different grids, reducing the effectiveness and cost-effectiveness of advertising delivery.

[0046] For the second parameter, an important factor that can determine the strength of the impression that an advertisement can produce on the target population is the method of advertisement delivery, which specifically includes mobile delivery (such as bus bodies, car-mounted TVs, etc.) and fixed delivery (large-screen projection, large billboards, etc.). Compared with mobile delivery, fixed delivery has a relatively stronger visual impact on the crowd and can produce a stronger impression on the target population, but its delivery cost is higher. Therefore, after the allocation of advertising resources is completed, advertisers will try their best to choose fixed delivery if conditions permit. If the advertising resources obtained by the corresponding grid are insufficient, mobile delivery will be selected. Under normal circumstances, in the same grid, mobile delivery and fixed delivery are rarely used at the same time. However, further research in this embodiment found that the simplification of advertising delivery method decisions is also an important reason for inhibiting the improvement of advertising delivery effects within the grid, and this reason has been ignored by technicians in this field. This part will be further elaborated in the following embodiment.

[0047] Based on the above research findings, see Figure 1 This embodiment provides a method for grid-based advertising resource delivery, including the following steps:

[0048] Step 101: Divide the space at least based on the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids.

[0049] Commonly, the first grid can be a rectangular grid or a square grid, and the size of each first grid is consistent. In this embodiment, the first grid can be divided by administrative area, for example, a district is divided into a grid, so that the area of ​​each grid is not small. In theory, during the advertising delivery period, all people who have arrived in the first grid are the target objects of the advertising delivery.

[0050] Step 102: Obtain the inflow speed and outflow speed of the first delivery object corresponding to the first grid.

[0051] By obtaining the road information at the edge of the first grid, the entrance and exit of the first grid can be locked, and the number of people and vehicles entering and leaving the first grid every day (the inflow speed of the first delivery object) and the number of people and vehicles leaving the first grid every day (the outflow speed of the first delivery object) can be obtained by taking the average value. Among them, a vehicle can be counted as 1.5 people on average.

[0052] First of all, the duration of advertising is generally one quarter or two quarters, and the time span is not very long. In addition, the area of ​​the first grid is not small. Therefore, before and during the advertising, the fluctuation of the inflow rate of the first delivery object is very small, and the fluctuation of the outflow rate of the first delivery object is also very small, which can be roughly considered as a constant.

[0053] It is not difficult to understand that the difference between the inflow rate of the first delivery object and the outflow rate of the first delivery object is the net inflow amount of the delivery objects in the first grid every day.

[0054] Step 103: Obtain the advertising resource delivery cycle.

[0055] The advertising resource delivery cycle includes information such as the time when the advertisement delivery starts, the time when the advertisement delivery ends, and the time span of the advertisement delivery.

[0056] Step 104: Obtain the starting stock of the first delivery object and the ending stock of the first delivery object based at least on the advertisement resource delivery cycle, the inflow speed of the first delivery object, and the outflow speed of the first delivery object.

[0057] The population stock of the first grid is the stock of the advertising target. When the first grid is divided into districts, the population stock of the first grid is generally announced regularly by the government, and the announcement cycle is usually one year or six months. Under this condition, the inflow rate and outflow rate of the first delivery target can still be roughly considered to be constant values. By locking the advertising resource delivery cycle, the population stock in the first grid when the advertisement starts to be delivered can be determined, that is, the starting stock of the first delivery target, and the population stock in the first grid when the advertisement ends can also be determined, that is, the ending stock of the first delivery target.

[0058] Step 105: Determine the delivery priority and ideal delivery method corresponding to the first grid based at least on the advertising resource delivery cycle, the inflow speed of the first delivery object, the starting stock of the first delivery object, and the ending stock of the first delivery object; determine the weight coefficient corresponding to each first grid based on the delivery priorities corresponding to all the first grids.

[0059] Step 106: Obtain the total amount of advertising resources, and allocate the total amount of advertising resources based on the weight coefficient corresponding to each first grid to obtain the advertising resource quota corresponding to each first grid.

[0060] Step 107: Using the advertisement resource quota based at least on the ideal delivery method corresponding to the first grid.

[0061] This embodiment is different from the prior art in that it proposes a concept of fluidity for the first grid, that is, the relative fluidity between the advertisement and the delivery object.

[0062] For example, there are 1,000 people in the first grid at the beginning. In the following day, 500 people enter the first grid and 500 people leave. Although the population of the first grid is still 1,000, there were 1,500 different people in the first grid during the day, so the actual advertising target number is 1,500. For another example, there are 1,000 people in the first grid at the beginning. In the following day, 500 people enter the first grid and 1,000 people leave. Although the population of the first grid is reduced to 500, the actual advertising target number is still 1,500.

[0063] It is not difficult to see that in many cases, there is actually no significant correlation between the population stock in the first grid and the actual target number of advertising delivery. However, in the prior art, those skilled in the art have not recognized the above situation, and therefore determining the weight coefficient of the first grid based on the population stock in the first grid will lead to a large deviation in the weight coefficient, which will further lead to mismatches when allocating advertising resources in different first grids, resulting in poor actual advertising delivery effects in each first grid.

[0064] In this embodiment, the process of people and vehicles entering the first grid is regarded as the process of injecting liquidity, and the liquidity is external liquidity. The inflow speed of the first delivery object is the injection speed of liquidity. Combined with the advertising resource delivery cycle, the product of the inflow speed of the first delivery object and the advertising delivery time span, that is, the corresponding external liquidity injection amount obtained in the first grid during the advertising delivery period, the larger the external liquidity injection amount, it can be regarded as more advertising delivery objects "flowing" to the advertisement, so the more people can actually see the advertisement.

[0065] In contrast to external mobility, the first grid also has corresponding internal mobility, that is, the degree of personnel mobility within the first grid. The stronger the internal mobility corresponding to the first grid, the greater the distance that people in the first grid move, and the more frequent the movement. Correspondingly, the greater the probability that the advertising objects in the first grid can see the advertisement, and the greater the number of people who actually see the advertisement. It is not difficult to understand that the internal mobility is positively correlated to the population stock in the first grid. Therefore, the internal mobility degree corresponding to the first grid during the advertising period can be determined through the starting stock of the first delivery object and the ending stock of the first delivery object.

[0066] Both internal and external liquidity express the degree to which the objects of advertising "flow" to the advertisement. The internal and external liquidity corresponding to the first grid during the advertising delivery period largely determine the number of people who can actually see the advertisement. Correspondingly, the greater the internal and external liquidity corresponding to the first grid, the more advertising resources should be obtained, thereby maximizing the advertising effect of the advertising resources. In other words, the advertising resource quota corresponding to each first grid should be positively correlated with the liquidity of the first grid. Therefore, determining the delivery priority based on liquidity and then normalizing all delivery priorities to obtain the weight coefficient can make the weight coefficient more in line with reality.

[0067] It is not difficult to understand that the first grid with less liquidity obtains a smaller quota of advertising resources, and the actual advertising effect it can produce is also relatively limited. However, this embodiment also aims to improve the advertising effect in this first grid with less liquidity. To this end, this embodiment further proposes the concept of relative liquidity on the basis of liquidity, that is, the ability of advertising to flow to advertising objects. The specific means of improvement is to select the advertising delivery method.

[0068] If the liquidity and advertising resource quota corresponding to the first grid are small, then at least mobile delivery should be selected as the advertising delivery method. On the one hand, mobile delivery is relatively cheap. On the other hand, the characteristics of mobile delivery determine that the advertisement has the ability to "flow" to the advertising delivery target, thereby increasing the probability that the advertising delivery target can see the advertisement and increasing the number of people who actually see the advertisement, thereby compensating for the low liquidity of the first grid and making effective use of the smaller advertising resource quota.

[0069] On the contrary, if the liquidity and advertising resource quota corresponding to the first grid are larger, the actual number of people who can see the advertisement in the first grid is already large, and there is no need to further increase the actual number of people who see the advertisement through relative liquidity. Therefore, the advertising delivery method should at least choose fixed delivery, so as to increase the impression of the people who see the advertisement on the advertisement, so that the delivery targets have a greater probability of purchasing the corresponding actual products, thereby improving the advertising delivery effect.

[0070] For more details, see Figure 2 This embodiment provides a specific implementation method for step 105, which specifically includes:

[0071] Step 105a: Compare the starting stock of the first delivery object with the ending stock of the first delivery object to obtain a first comparison result α , for example, in this embodiment, the first comparison result α It is the ratio of the ending stock of the first delivery object to the starting stock of the first delivery object.

[0072] like α>1, it means that during the advertising period, the internal liquidity corresponding to the first grid is in a growing state, and α The larger the value is, the greater the amount of external liquidity injection is. α =1, it means that during the advertising period, the internal liquidity corresponding to the first grid remains unchanged. α＜ 1, it means that during the advertising period, the internal liquidity corresponding to the first grid gradually shrinks, and it is highly likely that the external liquidity injection is not strong.

[0073] Step 105b: Based at least on the inflow speed of the first delivery object and the advertising resource delivery cycle, obtain the expected positive flow of the first delivery object corresponding to the first grid, the expected positive flow of the first delivery object is the amount of external liquidity injected into the first grid during the advertising delivery period. Compare the expected positive flow of the first delivery object with the ending stock of the first delivery object to obtain the second comparison result β For example, the second comparison result in this embodiment is β It is the ratio of the expected positive flow of the first delivery object to the ending stock of the first delivery object.

[0074] Second comparison result β It can reflect the contribution of externally injected liquidity to the overall liquidity of the first grid during the advertising delivery period.

[0075] It is not difficult to understand that the greater the amount of external liquidity injected, the more it will "stir" the flow of people in the first grid, thereby making the internal liquidity of the first grid stronger. Therefore, there is a coupling effect between external liquidity and internal liquidity. The ratio of external liquidity to internal liquidity, that is, β The larger it is, the more obvious the coupling effect is.

[0076] Step 105c: Obtain the ending stock of the first delivery object corresponding to all first grids, and normalize the ending stock of all first delivery objects to obtain the expected proportion of the first delivery object corresponding to each first grid. c .

[0077] Expected proportion of the first target c The larger it is, the stronger the internal fluidity of the first grid corresponding to the surface is, and vice versa.

[0078] Step 105d: Based on the first comparison result α , the second comparison result β and the expected proportion of the first target c , determine the delivery priority and ideal delivery method corresponding to the first grid.

[0079] In this embodiment, the delivery priority l = k 1( α -1)+k 2 β+k 3 c ,in, k 1. k 2 and k 3 are α , β and c The corresponding empirical coefficient is k 1. k 2 and k 3 can be debugged based on experience. This priority formula fully reflects the external liquidity, internal liquidity and the coupling effect of external liquidity on internal liquidity corresponding to the first grid.

[0080] Furthermore, a first threshold is set α 1. Second threshold β 1 and the third threshold c 1, where α 1>1.

[0081] like α <1, it means that the internal liquidity of the first grid is significantly declining, and the corresponding placement priority should be reduced. α <1 and γ≤γ1, it means that the internal liquidity of the first grid is not only small in absolute value, but also constantly decreasing. Therefore, the ideal delivery method only includes mobile delivery, and all advertising resource quotas should be consumed in the form of mobile delivery as much as possible to improve the liquidity of the first grid. α <1 and γ>γ1, it means that the internal mobility of the first grid is decreasing, but the absolute value of the internal mobility is relatively large. The ideal advertising delivery method includes at least mobile delivery to increase the relative mobility of the first grid. α <1 and γ>>γ1, it means that the first grid still has good fluidity, and the ideal advertising delivery method can further include fixed delivery.

[0082] If 1≤ α ≤ α 1. β ≤ β 1 and γ≤γ1, it means that the external liquidity injection into the first grid is limited, and the "stirring" effect of external liquidity on internal liquidity is not obvious. At the same time, the internal liquidity is insufficient. Therefore, the ideal delivery method at least includes mobile delivery to increase the relative liquidity of the first grid.

[0083] If 1≤ α ≤ α 1. β ≤ β1 and γ>γ1, it means that the external liquidity injection in the first grid is limited, and the "stirring" effect of external liquidity on internal liquidity is not obvious, but the internal liquidity is strong, so the overall liquidity of the first grid is still good, but there is still a gap from the saturation of liquidity. At this time, the ideal delivery method includes both mobile delivery and fixed delivery. On the one hand, relative liquidity is introduced to further increase the number of people who actually see the advertisement, and on the other hand, the impression of the people who see the advertisement on the advertisement is enhanced, thereby maximizing the effect of advertising delivery.

[0084] like α > α 1. β > β 1 and γ>γ1, it means that the liquidity of the first grid has reached saturation and there is no need to introduce relative liquidity. Therefore, the ideal delivery method only includes fixed delivery.

[0085] See also Figure 3 This embodiment also provides a grid-based advertising resource delivery device, including:

[0086] A grid division module 100, configured to divide the space based at least on the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids;

[0087] The data acquisition module 200 is used to acquire the advertising resource delivery cycle, the total amount of advertising resources, the inflow speed of the first delivery object corresponding to the first grid, and the outflow speed of the first delivery object;

[0088] The calculation module 300 is used to obtain the starting stock of the first delivery object and the ending stock of the first delivery object based on at least the delivery cycle of the advertising resources, the inflow speed of the first delivery object, and the outflow speed of the first delivery object, determine the delivery priority and the ideal delivery method corresponding to the first grid based on at least the delivery cycle of the advertising resources, the inflow speed of the first delivery object, the starting stock of the first delivery object, and the ending stock of the first delivery object, and determine the weight coefficient corresponding to each first grid based on the delivery priorities corresponding to all the first grids;

[0089] The advertising resource allocation module 400 is used to allocate the total amount of advertising resources based on the weight coefficient corresponding to each first grid to obtain the advertising resource quota corresponding to each first grid, and use the advertising resource quota based on at least the ideal delivery method corresponding to the first grid.

[0090] The technical features of the above-described embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above-described embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0091] The above-mentioned embodiments only express several implementation methods of the present invention, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the invention patent. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, and these all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention shall be subject to the attached claims.

Claims

1. A method for grid-based advertising resource delivery, characterized in that: include: Dividing the space at least based on the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids; Get the advertising resource delivery cycle; Obtaining a first delivery object inflow speed and a first delivery object outflow speed corresponding to the first grid; Obtaining a first delivery object starting stock and a first delivery object ending stock based at least on the advertising resource delivery cycle, the first delivery object inflow speed, and the first delivery object outflow speed; Determine the delivery priority and ideal delivery method corresponding to the first grid based at least on the advertising resource delivery cycle, the inflow speed of the first delivery object, the starting stock of the first delivery object, and the ending stock of the first delivery object; Wherein, the starting stock of the first delivery object and the ending stock of the first delivery object are compared to obtain a first comparison result α , the first comparison result α is the ratio of the ending stock of the first delivery object to the starting stock of the first delivery object; At least based on the inflow speed of the first delivery object and the advertising resource delivery cycle, obtain the expected positive flow of the first delivery object corresponding to the first grid, and compare the expected positive flow of the first delivery object with the ending stock of the first delivery object to obtain a second comparison result β， The second comparison result β is the ratio of the expected positive flow of the first delivery object to the final stock of the first delivery object; Obtain the ending stock of the first delivery object corresponding to all the first grids, and normalize the ending stock of all the first delivery objects to obtain the expected proportion of the first delivery object corresponding to each of the first grids. γ ; At least based on the first comparison result α The second comparison result β and the expected proportion of the first target γ , determine the delivery priority and ideal delivery method corresponding to the first grid, the delivery priority λ = k 1( α -1) +k 2 β+k 3 γ ,in, k 1. k 2 and k 3 are α , β and γ The corresponding empirical coefficient; Determine a weight coefficient corresponding to each of the first grids based on the delivery priorities corresponding to all of the first grids; Acquire a total amount of advertising resources, and allocate the total amount of advertising resources based on a weight coefficient corresponding to each of the first grids to obtain an advertising resource quota corresponding to each of the first grids; The advertisement resource quota is used based at least on the ideal delivery method corresponding to the first grid.

2. The method for gridding advertisement resources according to claim 1, characterized in that: Set the first threshold α 1. Second threshold β 1 and the third threshold γ 1, where α 1>1; If 1≤ α ≤ α 1. β ≤ β 1 and γ≤γ1, then the ideal delivery method at least includes mobile delivery.

3. The method for gridding advertisement resources according to claim 2, characterized in that: like α > α 1. β > β 1 and γ>γ1, then the ideal delivery method only includes fixed delivery.

4. The method for gridding advertisement resources according to claim 2, characterized in that: like α <1 and γ≤γ1, then the ideal delivery method only includes mobile delivery.

5. The method for gridding advertisement resources according to claim 2, characterized in that: If 1≤ α ≤ α 1. β ≤ β 1 and γ>γ1, then the ideal delivery method includes both mobile delivery and fixed delivery.

6. The method for gridding advertisement resources according to claim 2, characterized in that: like α <1 and γ>γ1, then the ideal delivery method at least includes mobile delivery.

7. An advertising resource grid delivery device, characterized in that: include: A grid division module, used to divide the space based on at least the geographic coordinates and the advertisement delivery range to obtain a plurality of first grids; A data acquisition module, used to acquire an advertisement resource delivery cycle, a total amount of advertisement resources, an inflow speed of a first delivery object corresponding to the first grid, and an outflow speed of the first delivery object; a calculation module, configured to obtain a starting stock of a first delivery object and an ending stock of a first delivery object based at least on the advertising resource delivery cycle, an inflow speed of the first delivery object, and an outflow speed of the first delivery object, and determine a delivery priority and an ideal delivery method corresponding to the first grid based at least on the advertising resource delivery cycle, the inflow speed of the first delivery object, the starting stock of the first delivery object, and the ending stock of the first delivery object; The first delivery object starting stock and the first delivery object ending stock are compared to obtain a first comparison result. α , the first comparison result α is the ratio of the ending stock of the first delivery object to the starting stock of the first delivery object; At least based on the inflow speed of the first delivery object and the advertising resource delivery cycle, obtain the expected positive flow of the first delivery object corresponding to the first grid, and compare the expected positive flow of the first delivery object with the ending stock of the first delivery object to obtain a second comparison result β， The second comparison result β is the ratio of the expected positive flow of the first delivery object to the final stock of the first delivery object; Obtain the ending stock of the first delivery object corresponding to all the first grids, and normalize the ending stock of all the first delivery objects to obtain the expected proportion of the first delivery object corresponding to each of the first grids. γ ; At least based on the first comparison result α The second comparison result β and the expected proportion of the first target γ , determine the delivery priority and ideal delivery method corresponding to the first grid, the delivery priority λ = k 1( α -1) +k 2 β+k 3 γ ,in, k 1. k 2 and k 3 are α , β and γ The corresponding empirical coefficient; Determine a weight coefficient corresponding to each of the first grids based on the delivery priorities corresponding to all of the first grids; and The advertising resource allocation module is used to allocate the total amount of advertising resources based on the weight coefficient corresponding to each of the first grids to obtain the advertising resource quota corresponding to each of the first grids, and use the advertising resource quota based on at least the ideal delivery method corresponding to the first grid.

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