Marketing activity generation method and device, equipment, storage medium and program product
Through the marketing campaign generation method, users can configure and generate marketing activities on the marketing campaign management page, solving the problems of long development cycles and high costs in the existing technology, and achieving fast and low-cost marketing campaign generation.
Patent Information
- Application Number
- CN202311686059.6
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2023-12-08
- Publication Date
- 2025-02-07
AI Technical Summary
Existing marketing campaign release methods require independent development and management, resulting in long development cycles and high costs.
A marketing campaign generation method is provided, by displaying the configuration page corresponding to the marketing campaign template in response to the operations on the marketing campaign management page, obtaining the activity content configuration information, and generating marketing campaigns based on this.
Reducing the development cycle and development costs of marketing activities, users only need to enter content on the configuration page to generate marketing activities.
Smart Images
Figure CN119398833A_ABST
Abstract
Description
Technical Field
[0001] The present application relates to the technical field of e-commerce platforms, and in particular to a marketing campaign generation method, device, equipment, storage medium and program product. Background Art
[0002] With the rapid development of the Internet system, a technical foundation has been laid for the prosperity of marketing activities, and digital marketing has emerged. Digital marketing will make full use of advanced computer network technology to seek new market development and new consumer mining in the most effective and efficient way. The market urgently needs Internet marketing activities applications that are flexible in configuration and can be launched quickly.
[0003] Existing methods for publishing marketing campaigns usually require independent development and management of the campaigns, resulting in a long marketing campaign development cycle, high development time and cost. Summary of the invention
[0004] Based on this, it is necessary to provide a marketing activity generation method, device, equipment, storage medium and program product that can shorten the development cycle of marketing activities and reduce development time and cost in response to the above technical problems.
[0005] In a first aspect, the present application provides a marketing campaign generation method, comprising:
[0006] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0007] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0008] Generate marketing activities based on activity content configuration information.
[0009] In one of the embodiments, the activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of the page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of the background image, logo information of the activity homepage, and button image.
[0010] In one embodiment, generating a marketing campaign based on campaign content configuration information includes:
[0011] In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
[0012] In one embodiment, the method further comprises:
[0013] Display the QR code and / or URL of the campaign on the campaign confirmation page;
[0014] In response to a third operation on the target control on the marketing campaign confirmation page, a QR code and / or URL link of the marketing campaign is published.
[0015] In one embodiment, the method further comprises:
[0016] The QR code and / or URL link of the marketing campaign is sent to the terminal, so that the terminal displays the content of the marketing campaign in response to a third operation on the QR code or the URL link.
[0017] In one embodiment, the method further comprises:
[0018] In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on the preview page;
[0019] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0020] In a second aspect, the present application also provides a marketing activity generating device, comprising:
[0021] A first display module, configured to display a marketing campaign configuration page corresponding to a target marketing campaign template in the marketing campaign templates displayed on the marketing campaign management page in response to a first operation on the target marketing campaign template;
[0022] The acquisition module is used to obtain the activity content configuration information entered on the marketing activity configuration page;
[0023] The generation module is used to generate a marketing campaign based on the campaign content configuration information.
[0024] In a third aspect, the present application further provides a computer device, including a memory and a processor, wherein the memory stores a computer program, and when the processor executes the computer program, the following steps are implemented:
[0025] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0026] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0027] Generate marketing activities based on activity content configuration information.
[0028] In a fourth aspect, the present application further provides a computer-readable storage medium having a computer program stored thereon, and when the computer program is executed by a processor, the following steps are implemented:
[0029] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0030] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0031] Generate marketing activities based on activity content configuration information.
[0032] In a fifth aspect, the present application further provides a computer program product, including a computer program, which implements the following steps when executed by a processor:
[0033] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0034] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0035] Generate marketing activities based on activity content configuration information.
[0036] The above-mentioned marketing campaign generation method, device, equipment, storage medium and program product, the method provided by the embodiment of the present application, by responding to the first operation on the target marketing campaign template in the marketing campaign template displayed on the marketing campaign management page, displays the marketing campaign configuration page corresponding to the target marketing campaign template, obtains the activity content configuration information entered on the marketing campaign configuration page, and generates a marketing campaign based on the activity content configuration information. Since there is no need to independently develop and manage the marketing campaign, the user only needs to enter the activity content configuration information of the marketing campaign on the marketing campaign configuration page to generate the marketing campaign, thereby reducing the development cycle and development cost of the marketing campaign. BRIEF DESCRIPTION OF THE DRAWINGS
[0037] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related technologies, the drawings required for use in the embodiments or the related technical descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.
[0038] Figure 1 is an internal structure diagram of a computer device in one embodiment;
[0039] Figure 2 It is a flowchart of a marketing activity generation method provided in an embodiment of the present application;
[0040] Figure 3 It is a schematic diagram of a marketing activity management page provided in an embodiment of the present application;
[0041] Figure 4 This is one of the schematic diagrams of a marketing activity configuration page provided in an embodiment of the present application;
[0042] Figure 5 This is a second schematic diagram of a marketing activity configuration page provided in an embodiment of the present application;
[0043] Figure 6 This is a third schematic diagram of a marketing activity configuration page provided in an embodiment of the present application;
[0044] Figure 7 This is a fourth schematic diagram of a marketing activity configuration page provided in an embodiment of the present application;
[0045] Figure 8 It is a flowchart of a marketing activity publishing method provided in an embodiment of the present application;
[0046] Fig. 9 It is a schematic diagram of a marketing activity confirmation page provided in an embodiment of the present application;
[0047] Fig.10 It is a schematic diagram of a QR code and URL link of a marketing activity published according to an embodiment of the present application;
[0048] Fig.11 It is a schematic diagram of communication interaction between a computer device and a terminal provided in an embodiment of the present application;
[0049] Fig.12 It is a schematic diagram of the content of a marketing activity provided by an embodiment of the present application;
[0050] Fig.13 It is a structural block diagram of a marketing activity generating device provided in an embodiment of the present application. DETAILED DESCRIPTION
[0051] In order to make the purpose, technical solution and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.
[0052] With the rapid development of the Internet system, a technical foundation has been laid for the prosperity of marketing activities, and digital marketing has emerged. Digital marketing will make full use of advanced computer network technology to seek new market development and new consumer mining in the most effective and efficient way. The market urgently needs Internet marketing activities applications that are flexible in configuration and can be launched quickly.
[0053] Existing methods for publishing marketing campaigns usually require independent development and management of the campaigns, resulting in a long marketing campaign development cycle and high development costs.
[0054] In order to solve the above technical problems, the marketing activity generation method provided in the embodiment of the present application can be applied to Figure 1 The computer device shown in FIG. 1 may be a server, and its internal structure diagram may be as shown in FIG. Figure 1 As shown. The computer device includes a processor, a memory, an input / output interface (Input / Output, referred to as I / O) and a communication interface. The processor, the memory and the input / output interface are connected through a system bus, and the communication interface is connected to the system bus through the input / output interface. The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program and a database. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The input / output interface of the computer device is used to exchange information between the processor and an external device. The communication interface of the computer device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a marketing campaign generation method is implemented.
[0055] Those skilled in the art will understand that Figure 1 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.
[0056] In an exemplary embodiment, Figure 2 As shown, Figure 2 is a flow chart of a marketing activity generation method provided in an embodiment of the present application, and the method is applied to Figure 1 The computer device in the example is used to illustrate, including the following S201 to S203. Among them:
[0057] S201 : In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on a marketing campaign management page, display a marketing campaign configuration page corresponding to the target marketing campaign template.
[0058] like Figure 3 As shown, Figure 3 Schematic diagram of a marketing campaign management page provided in an embodiment of the present application. Multiple marketing campaign templates can be displayed on the marketing campaign management page. For example, Figure 3 The multiple marketing activity templates shown in the figure include XX power grid charging day, listening to voices to improve services, personal cumulative carbon energy, worry-free electricity pre-deposit and enjoy gifts, etc., and XX can be the name of a certain area. The first operation can be an operation of clicking the mouse performed by the user moving the mouse to a "marketing activity template" or an operation of touching the marketing activity template with a finger.
[0059] The computer device may display a marketing campaign configuration page corresponding to the target marketing campaign template in response to the first operation. The marketing campaign configuration page may refer to Figure 4-Figure 7 As shown, Figure 4 is one of the schematic diagrams of a marketing activity configuration page provided in an embodiment of the present application. Figure 5 This is a second schematic diagram of a marketing activity configuration page provided in an embodiment of the present application. Figure 6 This is a third schematic diagram of a marketing activity configuration page provided in an embodiment of the present application. Figure 7 This is the fourth schematic diagram of a marketing activity configuration page provided in an embodiment of the present application.
[0060] S202, obtaining activity content configuration information input on a marketing activity configuration page.
[0061] Exemplarily, the activity content configuration information includes Figure 4-Figure 7 The page configuration information and component configuration information shown in the figure include: Figure 4 and Figure 5 The information shown may include at least one of the following: page title, button configuration information, title bar configuration information, and shared content configuration information; component configuration information may include: Figure 6 and Figure 7 The component configuration information may include at least one of a background image, a logo information of an activity homepage, and a button image. The component configuration information may also be configured with a prize image, a winning pop-up window, a winning prompt, and the like.
[0062] The user can click the upload image under the scratch area background image to upload the stored image and use it as the background image. For example, the button image is Figure 6 and Figure 7 The scratch prize opportunity button picture shown in the figure can upload the picture selected by the user as the scratch prize opportunity button picture by clicking the upload picture button under the scratch prize opportunity button picture.
[0063] S203: Generate a marketing campaign based on the campaign content configuration information.
[0064] The method provided in the embodiment of the present application, in response to a first operation on a target marketing activity template in the marketing activity templates displayed on the marketing activity management page, displays a marketing activity configuration page corresponding to the target marketing activity template, obtains the activity content configuration information entered on the marketing activity configuration page, and generates a marketing activity based on the activity content configuration information. Since there is no need to independently develop and manage the marketing activities, the user only needs to enter the activity content configuration information of the marketing activities on the marketing activity configuration page to generate the marketing activities, thereby reducing the development cycle and development cost of the marketing activities.
[0065] In one embodiment, the above S203, generating a marketing campaign based on the campaign content configuration information, can be implemented in the following manner:
[0066] In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
[0067] The target control may be a "de-publish" control on the marketing campaign configuration page. The second operation may be an operation of a user moving the mouse to the "de-publish" control and clicking the mouse, or an operation of touching the "de-publish" control with a finger.
[0068] In the embodiment of the present application, the computer device can generate a marketing campaign based on the activity content configuration information in response to a second operation on the target control on the marketing campaign configuration page, thereby facilitating user operation and improving the efficiency of generating marketing campaigns.
[0069] In one embodiment, if Figure 8 As shown, Figure 8 : is a flow chart of a marketing activity publishing method provided in an embodiment of the present application, the method comprising S801-S802:
[0070] S801, displaying a QR code and / or a Uniform Resource Locator System URL link of the marketing activity on a marketing activity confirmation page.
[0071] The marketing campaign confirmation page is as follows Fig. 9 As shown, Fig. 9 is a schematic diagram of a marketing activity confirmation page provided in an embodiment of the present application, wherein: Fig. 9 The QR code in Fig. 9 The middle rectangle 901 indicates that URL is the abbreviation of Uniform Resource Locator, which is a uniform resource locator system. The URL link of each marketing activity configured in the same marketing activity template is independent and unique.
[0072] S802: In response to a third operation on a target control on a marketing activity confirmation page, publish a QR code and / or URL link of the marketing activity.
[0073] The target control may be a "Confirm Release" control on the marketing activity confirmation page, and the third operation may be an operation of clicking the mouse performed by the user moving the mouse onto the "Confirm Release" control, or an operation of touching the "Confirm Release" control with a finger.
[0074] The computer device may publish a QR code and / or URL link of the marketing campaign in response to a third operation on the target control of the marketing campaign confirmation page. Fig.10 As shown, Fig.10 is a schematic diagram of a QR code and URL link of a marketing activity published in an embodiment of the present application, wherein: Fig.10 The QR code in Fig.10 The middle rectangular frame 1001 represents.
[0075] In an embodiment of the present application, a QR code and / or a Uniform Resource Locator System URL link of a marketing activity is displayed on a marketing activity confirmation page, and in response to a third operation on a target control of the marketing activity confirmation page, the QR code and / or URL link of the marketing activity is released. By displaying the marketing activity confirmation page, the user can scan the QR code of the marketing activity displayed on the marketing activity confirmation page, or open the URL link to preview the generated marketing activity. If the user is not satisfied with the generated marketing activity, the activity content configuration information of the marketing activity can be reconfigured to regenerate a new marketing activity. If the generated marketing activity is satisfied, a third operation can be performed on the target control of the marketing activity confirmation page to release the QR code and / or URL link of the marketing activity.
[0076] It should be noted that the user on the terminal side can preview the marketing campaign only after the release is successful. If the user is not satisfied with the generated marketing campaign and does not perform the third operation on the target control on the marketing campaign confirmation page, the user on the terminal side cannot preview the marketing campaign. If the user is satisfied with the regenerated new marketing campaign after regenerating the new marketing campaign, the user can perform the third operation on the target control on the marketing campaign confirmation page to publish the QR code and / or URL link of the new marketing campaign.
[0077] In one embodiment, the method further comprises:
[0078] The QR code and / or URL link of the marketing campaign is sent to the terminal, so that the terminal displays the content of the marketing campaign in response to a third operation on the QR code or the URL link.
[0079] like Fig.11 As shown, Fig.111101 can send a QR code and / or URL link of a marketing activity to terminal 1102, and terminal 1102 can display the QR code and / or URL link of a marketing activity. Fig.10 The QR code and / or URL link of the marketing campaign is displayed, so that the user can scan the QR code or click the URL link to view the content of the marketing campaign.
[0080] like Fig.12 As shown, Fig.12 Schematic diagram of the content of a marketing activity provided by the embodiment of the present application. The content of the marketing activity involved in the embodiment of the present application includes but is not limited to Fig.12 The interface shown.
[0081] In one embodiment, the method further comprises:
[0082] In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on the preview page;
[0083] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0084] If the user is not satisfied with the displayed content of the marketing activity, the user may close the preview page and reconfigure the activity content configuration information of the marketing activity to display new content of the marketing activity on the preview page.
[0085] In an embodiment of the present application, since the content of the marketing activity can be displayed on the preview page in response to the fourth operation of the QR code and / or URL link of the marketing activity displayed on the marketing activity confirmation page, it is convenient for users to preview the content of the marketing activity, and it is convenient for users to determine whether the marketing activity needs to be modified based on the previewed content of the marketing activity. If modification is required, it is only necessary to modify the activity content configuration information of the marketing activity without the need for re-development or code modification. Therefore, the development time of the marketing activity can be shortened, the development efficiency of the marketing activity can be improved, and the marketing activity configuration page can be reused, that is, different marketing activities can share the same marketing activity configuration page, thereby improving the development efficiency of the marketing activity.
[0086] It should be understood that, although the steps in the flowcharts involved in the above embodiments are displayed in sequence according to the indication of the arrows, these steps are not necessarily executed in sequence according to the order indicated by the arrows. Unless there is a clear explanation in this article, the execution of these steps is not strictly limited in order, and these steps can be executed in other orders. Moreover, at least a part of the steps in the flowcharts involved in the above embodiments may include multiple steps or multiple stages, and these steps or stages are not necessarily executed at the same time, but can be executed at different times, and the execution order of these steps or stages is not necessarily carried out in sequence, but can be executed in turn or alternately with other steps or at least a part of the steps or stages in other steps.
[0087] Based on the same inventive concept, the embodiment of the present application also provides a marketing activity generation device for implementing the marketing activity generation method involved above. The implementation scheme for solving the problem provided by the device is similar to the implementation scheme recorded in the above method, so the specific limitations in one or more embodiments of the marketing activity generation device provided below can refer to the limitations of the marketing activity generation method above, and will not be repeated here.
[0088] In an exemplary embodiment, Fig.13 As shown, Fig.13 1300 is a structural block diagram of a marketing activity generating device provided in an embodiment of the present application. The device 1300 includes:
[0089] A first display module 1301 is configured to display a marketing activity configuration page corresponding to a target marketing activity template in the marketing activity templates displayed on the marketing activity management page in response to a first operation on the target marketing activity template;
[0090] The acquisition module 1302 is used to acquire the activity content configuration information input on the marketing activity configuration page;
[0091] The generating module 1303 is used to generate a marketing activity based on the activity content configuration information.
[0092] In one embodiment, the activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of the page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of the background image, the activity homepage logo information, and the button image.
[0093] In one embodiment, the generating module 1303 is specifically configured to generate a marketing campaign based on the campaign content configuration information in response to a second operation on a target control on the marketing campaign configuration page.
[0094] In one embodiment, the apparatus further comprises:
[0095] A first display module, configured to display a QR code and / or a Uniform Resource Locator System URL link of the marketing activity on a marketing activity confirmation page;
[0096] The publishing module is used to publish the QR code and / or URL link of the marketing activity in response to a third operation on the target control of the marketing activity confirmation page.
[0097] In one embodiment, the apparatus further comprises:
[0098] The sending module is used to send the QR code and / or URL link of the marketing activity to the terminal, so that the terminal displays the content of the marketing activity in response to a third operation on the QR code or the URL link.
[0099] In one embodiment, the apparatus further comprises:
[0100] a second display module, configured to display content of the marketing activity on a preview page in response to a fourth operation on the QR code and / or URL link of the marketing activity displayed on the marketing activity confirmation page;
[0101] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0102] In an exemplary embodiment, a computer device is provided, including a memory and a processor, wherein a computer program is stored in the memory, and when the processor executes the computer program, the following steps are implemented:
[0103] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0104] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0105] Generate marketing activities based on activity content configuration information.
[0106] In one embodiment, the activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of the page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of the background image, the activity homepage logo information, and the button image.
[0107] In one embodiment, when the processor executes the computer program, the processor further implements the following steps:
[0108] In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
[0109] In one embodiment, when the processor executes the computer program, the processor further implements the following steps:
[0110] Display the QR code and / or URL of the campaign on the campaign confirmation page;
[0111] In response to a third operation on the target control on the marketing campaign confirmation page, a QR code and / or URL link of the marketing campaign is published.
[0112] In one embodiment, when the processor executes the computer program, the processor further implements the following steps:
[0113] The QR code and / or URL link of the marketing campaign is sent to the terminal, so that the terminal displays the content of the marketing campaign in response to a third operation on the QR code or the URL link.
[0114] In one embodiment, when the processor executes the computer program, the processor further implements the following steps:
[0115] In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on the preview page;
[0116] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0117] In one embodiment, a computer readable storage medium is provided, on which a computer program is stored, and when the computer program is executed by a processor, the following steps are implemented:
[0118] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0119] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0120] Generate marketing activities based on activity content configuration information.
[0121] In one embodiment, the activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of the page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of the background image, the activity homepage logo information, and the button image.
[0122] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0123] In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
[0124] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0125] Display the QR code and / or URL of the campaign on the campaign confirmation page;
[0126] In response to a third operation on the target control on the marketing campaign confirmation page, a QR code and / or URL link of the marketing campaign is published.
[0127] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0128] The QR code and / or URL link of the marketing campaign is sent to the terminal, so that the terminal displays the content of the marketing campaign in response to a third operation on the QR code or the URL link.
[0129] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0130] In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on the preview page;
[0131] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0132] In one embodiment, a computer program product is provided, comprising a computer program, which, when executed by a processor, implements the following steps:
[0133] In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template;
[0134] Get the campaign content configuration information entered on the marketing campaign configuration page;
[0135] Generate marketing activities based on activity content configuration information.
[0136] In one embodiment, the activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of the page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of the background image, the activity homepage logo information, and the button image.
[0137] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0138] In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
[0139] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0140] Display the QR code and / or URL of the campaign on the campaign confirmation page;
[0141] In response to a third operation on the target control on the marketing campaign confirmation page, a QR code and / or URL link of the marketing campaign is published.
[0142] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0143] The QR code and / or URL link of the marketing campaign is sent to the terminal, so that the terminal displays the content of the marketing campaign in response to a third operation on the QR code or the URL link.
[0144] In one embodiment, when the computer program is executed by a processor, the following steps are also implemented:
[0145] In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on the preview page;
[0146] The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
[0147] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant regulations.
[0148] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to the memory, database or other medium used in the embodiments provided in the present application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetoresistive random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. As an illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM). The database involved in each embodiment provided in this application may include at least one of a relational database and a non-relational database. Non-relational databases may include distributed databases based on blockchains, etc., but are not limited to this. The processor involved in each embodiment provided in this application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic device, a data processing logic device based on quantum computing, etc., but are not limited to this.
[0149] The technical features of the above embodiments may be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.
[0150] The above-described embodiments only express several implementation methods of the present application, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the present application. It should be pointed out that, for a person of ordinary skill in the art, several variations and improvements can be made without departing from the concept of the present application, and these all belong to the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the attached claims.
Claims
1. A marketing activity generation method, characterized in that: The method comprises: In response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, displaying a marketing campaign configuration page corresponding to the target marketing campaign template; Obtaining the campaign content configuration information entered on the marketing campaign configuration page; A marketing campaign is generated based on the campaign content configuration information.
2. The method according to claim 1, characterized in that The activity content configuration information includes page configuration information and component configuration information. The page configuration information includes at least one of page title, button configuration information, title bar configuration information, and shared content configuration information; the component configuration information includes at least one of background image, activity homepage logo information, and button image.
3. The method according to claim 2, characterized in that Generating a marketing campaign based on the campaign content configuration information includes: In response to a second operation on a target control on the marketing campaign configuration page, a marketing campaign is generated based on the campaign content configuration information.
4. The method according to any one of claims 1 to 3, characterized in that: The method further comprises: Displaying a QR code and / or a Uniform Resource Locator System URL link of the marketing campaign on the marketing campaign confirmation page; In response to a third operation on a target control on the marketing campaign confirmation page, a QR code and / or a URL link of the marketing campaign is published.
5. The method according to claim 4, characterized in that The method further comprises: The QR code and / or URL link of the marketing campaign is sent to a terminal, so that the terminal displays content of the marketing campaign in response to a third operation on the QR code or the URL link.
6. The method according to claim 4, characterized in that The method further comprises: In response to a fourth operation on the QR code and / or URL link of the marketing campaign displayed on the marketing campaign confirmation page, displaying content of the marketing campaign on a preview page; The content of the marketing activity displayed on the preview page is used for the user to determine whether the activity content configuration information of the marketing activity needs to be modified based on the displayed content of the marketing activity.
7. A marketing activity generating device, characterized in that: The device comprises: A first display module, configured to, in response to a first operation on a target marketing campaign template among the marketing campaign templates displayed on the marketing campaign management page, display a marketing campaign configuration page corresponding to the target marketing campaign template; An acquisition module, used to acquire the activity content configuration information entered on the marketing activity configuration page; A generating module is used to generate a marketing campaign based on the campaign content configuration information.
8. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 6 are implemented.
9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.
10. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.