Business opportunity processing method, device and platform and storage medium

Abstract

The embodiment of the invention discloses a business opportunity processing method and device, a platform and a storage medium. The business opportunity processing method is applied to a business opportunity processing platform and comprises the steps that a currently triggered target business opportunity event is acquired, and the target business opportunity event carries a target event identifier and a target customer identifier; determining a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; generating target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; determining a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; and performing distribution processing on the target shopping guide business opportunity content according to the target content distribution strategy and a target shopping guide identifier corresponding to the target customer identifier. By implementing the method provided by the embodiment of the invention, the shopping guide business opportunity content can be automatically generated, so that the shopping guide personnel can timely obtain the business opportunity through the shopping guide business opportunity content, and the sales efficiency is improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a business opportunity processing method, device, platform and storage medium. Background Art

[0002] With the development of new retail business, shopping guides are facing increasingly complex customer demands and competitive pressure. However, since new retail business faces the problem of corresponding stores of the same merchant, it is difficult for shopping guides to capture potential sales opportunities in time. In the scenario of new retail business, in order to improve sales efficiency, shopping guides urgently need a platform to obtain business opportunities in time. Summary of the invention

[0003] The embodiments of the present application provide a business opportunity processing method, device, platform and storage medium, which can automatically generate shopping guide business opportunity content, so that shopping guides can obtain business opportunities in a timely manner and improve sales efficiency.

[0004] In a first aspect, an embodiment of the present application provides a business opportunity processing method, which includes: Acquire a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; Determining a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; Generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; Determining a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The target shopping guide business opportunity content is distributed and processed according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0005] In a second aspect, the embodiment of the present application further provides a business opportunity processing device, which includes: A transceiver unit, used for acquiring a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; A processing unit, configured to determine a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; and determine a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The transceiver unit is further used to distribute the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0006] In a third aspect, an embodiment of the present application further provides a business opportunity processing platform, which includes a memory and a processor, wherein a computer program is stored in the memory, and the above method is implemented when the processor executes the computer program.

[0007] In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, wherein the storage medium stores a computer program, wherein the computer program includes program instructions, and wherein the program instructions can implement the above method when executed by a processor.

[0008] The embodiments of the present application provide a business opportunity processing method, device, platform and storage medium. Among them, the method includes: obtaining the currently triggered target business opportunity event, the target business opportunity event carries a target event identifier and a target customer identifier; determining the target content generation strategy corresponding to the target event identifier from a preset multiple content generation strategy; generating target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; determining the target content distribution strategy corresponding to the target event identifier from a preset multiple content distribution strategy; distributing and processing the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier. Through the business opportunity processing platform provided by the embodiments of the present application, when the currently triggered business opportunity event is obtained, the corresponding shopping guide business opportunity content can be automatically generated, and the shopping guide business opportunity content can be automatically sent to the shopping guide with the corresponding shopping guide identifier. The shopping guide can improve sales efficiency based on the acquired shopping guide business opportunity content. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0010] Figure 1 A flowchart of a business opportunity processing method provided in an embodiment of the present application; Figure 2 A schematic diagram of a sub-process of the business opportunity processing method provided in an embodiment of the present application; Figure 3 Another sub-flow diagram of the business opportunity processing method provided in the embodiment of the present application; Figure 4 Another sub-flow diagram of the business opportunity processing method provided in the embodiment of the present application; Figure 5 A schematic block diagram of a business opportunity processing device provided in an embodiment of the present application; Figure 6A schematic block diagram of a business opportunity processing platform provided in an embodiment of the present application. DETAILED DESCRIPTION

[0011] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0012] It should be understood that when used in this specification and the appended claims, the terms "include" and "comprises" indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude the presence or addition of one or more other features, integers, steps, operations, elements, components and / or combinations thereof.

[0013] It should also be understood that the terms used in this application specification are only for the purpose of describing specific embodiments and are not intended to limit the application. As used in this application specification and the appended claims, unless the context clearly indicates otherwise, the singular forms "a", "an" and "the" are intended to include plural forms.

[0014] It should be further understood that the term “and / or” used in the specification and appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes these combinations.

[0015] Embodiments of the present application provide a business opportunity processing method, device, platform, and storage medium.

[0016] The executor of the business opportunity processing method may be the business opportunity processing device provided in the embodiment of the present application, or a business opportunity processing platform integrating the business opportunity processing device, wherein the business opportunity processing device may be implemented in hardware or software, and the business opportunity processing platform may be a terminal or a server.

[0017] Figure 1 Schematic diagram of the process of processing business opportunities provided by the embodiment of the present application. Figure 1 As shown, the method includes the following steps S110-S150.

[0018] S110: Acquire a currently triggered target business opportunity event, where the target business opportunity event carries a target event identifier and a target customer identifier.

[0019] In this embodiment, the target business opportunity event is a customer leaving the store event, a customer shopping guide relationship binding event, or a customer ordering event.

[0020] Among them, the customer leaving the store event is an event automatically triggered by the system of the business opportunity processing platform when no interactive behavior occurs within a preset time period (for example, 10 minutes) after entering the online store; the customer shopping guide relationship binding event is an event that the shopping guide can share product links with potential or existing customers through various communication channels (such as SMS, WeChat, etc.). When the customer clicks the product link shared by the shopping guide and visits the product details page, the system automatically triggers the event; the customer ordering event is an event that the shopping guide shares the product link to the customer through various communication channels, and the customer clicks the link shared by the shopping guide and places an order based on the shared link.

[0021] S120: Determine a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies.

[0022] In this embodiment, different content generation strategies are preset for different types of business opportunity events (corresponding to different event identifiers). This embodiment needs to determine what type of business opportunity event is currently triggered based on the target event identifier and determine the corresponding target content generation strategy.

[0023] For example, the content generation strategy corresponding to the customer leaving the store event is the customer business opportunity content generation strategy, the content generation strategy corresponding to the customer shopping guide relationship binding event is the shopping guide obtaining exclusive customer content generation strategy, and the content generation strategy corresponding to the customer placing an order event is the shopping guide order transaction content generation strategy.

[0024] S130: Generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier.

[0025] In this embodiment, the target shopping guide business opportunity content is automatically generated according to the determined target content generation strategy.

[0026] Among them, the shopping guide business opportunity content corresponding to the customer leaving the store event is the customer business opportunity content, such as the name of the customer who needs care (shopping guide) and the products that need to be recommended; the shopping guide business opportunity content corresponding to the customer shopping guide relationship binding event is the customer shopping guide relationship binding event notification and the name of the customer who needs care and the products that need to be recommended; the shopping guide business opportunity content corresponding to the customer order event is the transaction order amount, shopping guide information and the corresponding customer information.

[0027] See also Figure 2 When the target business opportunity event is the customer leaving the store event, generating the target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier includes: a1301. Obtain historical behavior data corresponding to the target customer identifier in a target store within a target historical duration, where the target store is the store corresponding to the customer leaving event; a1302. Generate the target shopping guide business opportunity content according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

[0028] The historical behavior data includes browsed product information, added-to-purchase product information, ordered but unpaid product information, and consulted product information corresponding to each product in the target store; in some embodiments, please refer to Figure 3 , step a1302 includes: a13021. For each of the products, determine the intention score of the product according to the time of occurrence of the behaviors corresponding to the browsed product information, the purchased product information, the ordered but unpaid product information and the consulted product information and the preset weight of the behaviors.

[0029] The commodity purchase intention algorithm provided by the platform in this embodiment comprehensively considers the various behaviors of customers and assigns corresponding weights to each behavior. At the same time, a time decay factor is introduced to reduce the impact of earlier behaviors. Finally, the (purchase) intention score of each commodity is calculated.

[0030] The following is a specific step to introduce the calculation process of the intention score in this embodiment: The steps include: 1. Data collection: collect customer behavior data within the past 7 days; 2. Behavior weight setting: set weight for each behavior; 3. Time decay factor: Calculate the time decay factor based on the time when the behavior occurs; 4. Intention score calculation: Combine the behavior weight and time decay factor to calculate the purchase intention score for each product.

[0031] The behavioral data collected includes: Browsing product information: record product ID, number of views, and time of each view; Purchased product information: record product ID, number of purchases, and time of each purchase; Ordered but unpaid product information: record product ID, number of orders, and time of each order; Consult product information: record product ID, number of consultations, and time of each consultation.

[0032] The weights set for each behavior data include: Browsing product information: 1 point; Purchased product information: 3 points; Ordered but unpaid product information: 5 points; Consulting product information: 2 points; Use the exponential decay model to determine the time decay factor, assuming that t is the time from the occurrence of the behavior to the present (unit: day), k is the decay constant, usually , then the time attenuation factor D(t) can be expressed as: ; For example, if kk=0.5, then the time decay factor within 7 days is: Actions 1 day ago: ; Behavior 2 days ago: ; Behavior 3 days ago: ; Behavior 4 days ago: ; Behavior 5 days ago: ; Behavior 6 days ago: ; Behavior 7 days ago: ; Finally, for each product, first determine the time decay factor and weight of each historical behavior data of the product, then multiply the weight by the corresponding time decay factor to obtain the weighted score of the corresponding historical behavior data, and finally add the weighted scores of each historical behavior data to obtain the intention score of the product.

[0033] a13022. Determine the first n commodities with the highest intention scores among the multiple commodities as target commodities, where n is an integer greater than or equal to 1.

[0034] Specifically, the commodities are sorted from high to low according to the intention score, and the first n commodities are taken as target commodities. For example, when n is 3, the first 3 commodities are taken as the target commodities of the customer's intention.

[0035] a13023. Generate the target shopping guide business opportunity content according to the product information of the target product and the target customer identifier.

[0036] Specifically, in some embodiments, the highest intention score among the intention scores of each product is used as the target customer intention score, and then the target shopping guide business opportunity content is determined based on the product information of the target product, the target customer identifier and the target customer intention score.

[0037] Furthermore, the platform sets different business opportunity content generation templates for different ranges of customer intention scores. At this time, the target business opportunity content generation template is determined from multiple preset business opportunity content generation templates according to the target customer intention score, and then based on the target business opportunity content generation template, the target shopping guide business opportunity content is generated according to the product information of the target product and the target customer identifier.

[0038] Furthermore, it is also necessary to obtain personalized information corresponding to the target customer identifier (such as height, weight, hobbies and contact information, etc.) from the database, and then generate a template based on the target business opportunity content, and generate target shopping guide business opportunity content according to the product information of the target product, the target customer identifier and the personalized information.

[0039] For ease of understanding, the process of generating target shopping guide business opportunity content based on a customer leaving the store event in this embodiment is described in detail below using a specific example: Specifically, the platform provided in this embodiment will monitor and respond to customer behavior: when the target customer (customer A) does not generate any interactive behavior within a preset time period (for example, 10 minutes) after entering the online store, the platform's customer behavior monitoring and response system automatically triggers a customer leaving the store event.

[0040] When the platform detects that a customer has left the store, it immediately starts searching for customer A's behavior records over a certain period of time (target historical period, such as the last 7 days), including but not limited to historical behavior data such as browsed product information, added-to-cart product information, ordered but unpaid product information, and consulted product information corresponding to each product in the target store.

[0041] Then, based on the customer's behavior in the past seven days, the three products that the customer has the highest purchase intention for are calculated, and the products are sorted from high to low according to purchase intention. The highest purchase intention score is taken as the customer's purchase intention score.

[0042] Then, the business opportunity content is synthesized and stored. The system integrates the customer's purchase intention score, the last three recent behaviors, and the top three products with the highest purchase intention, generates targeted business opportunity content copy, and saves it in a dedicated database. Among them, the platform has different business opportunity content generation templates for different customer purchase intentions. Specifically, this embodiment needs to combine the corresponding business opportunity content generation template and the personalized information provided by the customer and the target product to generate the target shopping guide business opportunity content. After completing the creation of the business opportunity content, the system will send a content generation completion message containing contentId (content identifier) ​​to notify the subsequent processing flow (content distribution).

[0043] When the target business opportunity event is the customer shopping guide relationship binding event, the target business opportunity event also carries the target shopping guide identifier; after obtaining the currently triggered target business opportunity event, the method further includes: The target customer identifier and the target shopping guide identifier are bound to each other.

[0044] Specifically, when a customer clicks on a product link shared by a shopping guide, the platform obtains a customer-shopping guide relationship binding event, and then detects whether the customer is a new customer. If so, a fixed binding relationship between the customer ID and the shopping guide ID is established. If it is an old customer, it detects whether the corresponding shopping guide ID in the stored fixed binding relationship is the target shopping guide ID. If so, no binding is performed. If not, a temporary binding relationship between the target customer ID and the target shopping guide ID is established. The temporary binding relationship takes effect on subsequent operations of the customer clicking on the product link shared by the shopping guide.

[0045] After the target customer identifier and the target shopping guide identifier are bound together, the method further includes: Obtaining historical behavior data corresponding to the target customer identifier in a target store within a target historical duration, the target store being the store corresponding to the customer leaving event; The target shopping guide business opportunity content is generated according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

[0046] Specifically, after obtaining the customer shopping guide relationship binding event, in addition to binding the target customer identifier and the target shopping guide identifier, it is also necessary to generate the corresponding target shopping guide business opportunity content. The specific steps for generating the target shopping guide business opportunity content based on the customer shopping guide relationship binding event are similar to the steps for generating the target shopping guide business opportunity content based on the customer leaving the store event, and will not be repeated here.

[0047] See also Figure 4 When the target business opportunity event is the customer order event, the customer order event also carries the target shopping guide identifier and the order amount; generating the target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier includes: b1301. Determine whether the order amount is greater than a preset amount threshold; b1302. If the amount is greater than the preset amount threshold, generating the target shopping guide business opportunity content according to the order amount, the target customer identifier and the target shopping guide identifier; Specifically, after the customer successfully places an order, the shopping guide performance calculation system calculates the order performance for the shopping guide based on the target shopping guide ID and order amount carried on the order. After completing the performance calculation, the shopping guide performance calculation system sends a performance completion message (customer order event) carrying the target shopping guide ID, order amount, customer ID and other information to the business opportunity processing platform. After the business opportunity processing platform monitors the performance completion message, it determines whether the current completed order is a large order based on the order amount. If the order amount is greater than the preset amount threshold, it is determined that the order is a large order, and the target shopping guide business opportunity content is generated based on the large order shopping guide content generation template. For large order transactions, the corresponding shopping guide needs to be praised or promoted, and the target shopping guide business opportunity content includes the praise or promotion content.

[0048] In some embodiments, if the order amount is not greater than a preset amount threshold, the order is determined to be a non-large order. At this time, target shopping guide business opportunity content is generated according to a non-large order shopping guide content generation template, or target shopping guide business opportunity content is not generated.

[0049] S140: Determine a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies.

[0050] In this embodiment, different content distribution strategies are preset for different business opportunity events. In this embodiment, a target content distribution strategy corresponding to the target event identifier is determined from the preset multiple content distribution strategies.

[0051] For example, the content distribution strategy corresponding to the customer leaving the store event is the customer business opportunity content distribution strategy, the content distribution strategy corresponding to the customer shopping guide relationship binding event is the shopping guide obtaining exclusive customer content distribution strategy, and the content distribution strategy corresponding to the customer placing an order event is the shopping guide order completion content distribution strategy.

[0052] S150: Distribute the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0053] In this embodiment, the target shopping guide identifier corresponding to the target customer identifier is first determined, and then the target shopping guide business opportunity content is distributed to the shopping guide terminal corresponding to the target shopping guide identifier based on the target content distribution strategy.

[0054] For the target content distribution strategy of customer leaving store event and customer shopping guide relationship binding event, it is only necessary to distribute the target shopping guide business opportunity content to the shopping guide terminal corresponding to the target shopping guide identifier. For the target content distribution strategy of customer order event, if it is not a large order, it is only necessary to distribute the target shopping guide business opportunity content to the shopping guide terminal corresponding to the target shopping guide identifier. If it is a large order, it is necessary to send the target shopping guide business opportunity content to all shopping guide identifiers and administrator identifiers under the same store as the target shopping guide identifier respectively. At this time, the target shopping guide business opportunity content is distributed and processed according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier, including: obtaining all shopping guide identifiers and administrator identifiers under the same store as the target shopping guide identifier; and pushing the target shopping guide business opportunity content to all user terminals corresponding to the shopping guide identifiers and administrator identifiers respectively.

[0055] Specifically, this embodiment displays the target shopping guide business opportunity content to the corresponding shopping guide personnel in the form of a dynamic feed stream, so that they can focus on the current business opportunities, thereby improving work efficiency and customer service experience.

[0056] In summary, the present embodiment obtains the currently triggered target business opportunity event, the target business opportunity event carries a target event identifier and a target customer identifier; determines the target content generation strategy corresponding to the target event identifier from a preset plurality of content generation strategies; generates target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; determines the target content distribution strategy corresponding to the target event identifier from a preset plurality of content distribution strategies; distributes and processes the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier. Through the business opportunity processing platform provided by the embodiment of the present application, when the currently triggered business opportunity event is obtained, the corresponding shopping guide business opportunity content can be automatically generated, and the shopping guide business opportunity content can be automatically sent to the shopping guide with the corresponding shopping guide identifier, and the shopping guide can improve sales efficiency based on the obtained shopping guide business opportunity content.

[0057] Figure 5 is a schematic block diagram of a business opportunity processing device 500 provided in an embodiment of the present application. Figure 5 As shown, corresponding to the above business opportunity processing method, the present application also provides a business opportunity processing device 500. The business opportunity processing device 500 includes a unit for executing the above business opportunity processing method, and the business opportunity processing device 500 can be configured in a business opportunity processing platform. Figure 5 The business opportunity processing device 500 includes a transceiver unit 501 and a processing unit 502, wherein: The transceiver unit 501 is used to obtain the currently triggered target business opportunity event, where the target business opportunity event carries a target event identifier and a target customer identifier; Processing unit 502 is used to determine a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; determine a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The transceiver unit 501 is further configured to distribute the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0058] In some embodiments, the target business opportunity event is a customer leaving the store event, a customer shopping guide relationship binding event, or a customer ordering event.

[0059] In some embodiments, when the target business opportunity event is the customer leaving the store event, the processing unit 502, when executing the step of generating the target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier, is specifically used to: The historical behavior data corresponding to the target customer identifier within the target historical duration of the target store is obtained through the transceiver unit 501, and the target store is the store corresponding to the customer leaving event; the target shopping guide business opportunity content is generated according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

[0060] In some embodiments, the historical behavior data includes browsed product information, added-to-purchase product information, ordered but unpaid product information, and consulted product information corresponding to each product in the target store; when the processing unit 502 executes the step of generating the target shopping guide business opportunity content according to the target customer identifier, the historical behavior data, and a preset product purchase intention algorithm, it is specifically used to: For each of the commodities, the intention score of the commodity is determined according to the behavior occurrence time and the preset weight of the behavior corresponding to the browsed commodity information, the added-to-purchase commodity information, the ordered but unpaid commodity information and the consulted commodity information respectively; the first n commodities with the highest intention scores among the multiple commodities are determined as target commodities, where n is an integer greater than or equal to 1; and the target shopping guide business opportunity content is generated according to the commodity information of the target commodity and the target customer identifier.

[0061] In some embodiments, when the target business opportunity event is the customer shopping guide relationship binding event, the target business opportunity event also carries the target shopping guide identifier; after the transceiver unit 501 executes the step of obtaining the currently triggered target business opportunity event, the processing unit 502 is further used to: The target customer identifier and the target shopping guide identifier are bound to each other.

[0062] In some embodiments, after executing the step of binding the target customer identifier with the target shopping guide identifier, the processing unit 502 is further configured to: The historical behavior data corresponding to the target customer identifier within the target historical duration of the target store is obtained through the transceiver unit 501, and the target store is the store corresponding to the customer leaving event; the target shopping guide business opportunity content is generated according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

[0063] In some embodiments, when the target business opportunity event is the customer order event, the customer order event also carries the target shopping guide identifier and the order amount; when the processing unit 502 executes the step of generating the target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier, it is specifically used to: Determine whether the order amount is greater than a preset amount threshold; if it is greater than the preset amount threshold, generate the target shopping guide business opportunity content according to the order amount, the target customer identifier and the target shopping guide identifier; At this time, when executing the step of distributing the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier, the processing unit 502 is specifically used to: Acquire all shopping guide identifiers and administrator identifiers in the same store as the target shopping guide identifier; and push the target shopping guide business opportunity content to user terminals corresponding to all the shopping guide identifiers and administrator identifiers.

[0064] To sum up, through the business opportunity processing device 500 provided in the embodiment of the present application, when the currently triggered business opportunity event is obtained, the corresponding shopping guide business opportunity content can be automatically generated, and the shopping guide business opportunity content can be automatically sent to the shopping guide with the corresponding shopping guide identification. The shopping guide can improve sales efficiency based on the obtained shopping guide business opportunity content.

[0065] It should be noted that those skilled in the art can clearly understand that the specific implementation process of the above-mentioned business opportunity processing device and each unit can refer to the corresponding description in the aforementioned method embodiment, and for the convenience and brevity of description, it will not be repeated here.

[0066] The business opportunity processing device can be implemented in the form of a computer program. Figure 6 Runs on the opportunity processing platform shown.

[0067] See also Figure 6 , Figure 6 6 is a schematic block diagram of a business opportunity processing platform provided in an embodiment of the present application. The business opportunity processing platform 600 can be a terminal or a server.

[0068] See also Figure 6 The business opportunity processing platform 600 includes a processor 602 , a memory and a network interface 605 connected via a system bus 601 , wherein the memory may include a non-volatile storage medium 603 and an internal memory 604 .

[0069] The non-volatile storage medium 603 can store an operating system 6031 and a computer program 6032. The computer program 6032 includes program instructions, and when the program instructions are executed, the processor 602 can execute a business opportunity processing method.

[0070] The processor 602 is used to provide computing and control capabilities to support the operation of the entire business opportunity processing platform 600 .

[0071] The internal memory 604 provides an environment for the operation of the computer program 6032 in the non-volatile storage medium 603. When the computer program 6032 is executed by the processor 602, the processor 602 can execute a business opportunity processing method.

[0072] The network interface 605 is used to communicate with other devices over the network. Figure 6 The structure shown in the figure is merely a block diagram of a portion of the structure related to the present application solution, and does not constitute a limitation on the business opportunity processing platform 600 to which the present application solution is applied. The specific business opportunity processing platform 600 may include more or fewer components than those shown in the figure, or combine certain components, or have a different component arrangement.

[0073] The processor 602 is used to run a computer program 6032 stored in the memory to implement the following steps: Acquire a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; Determining a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; Generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; Determining a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The target shopping guide business opportunity content is distributed and processed according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0074] It should be understood that in the embodiment of the present application, the processor 602 may be a central processing unit (CPU), and the processor 602 may also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. Among them, the general-purpose processor may be a microprocessor or the processor may also be any conventional processor, etc.

[0075] It can be understood by those skilled in the art that all or part of the processes in the method for implementing the above embodiment can be completed by instructing the relevant hardware through a computer program. The computer program includes program instructions, and the computer program can be stored in a storage medium, which is a computer-readable storage medium. The program instructions are executed by at least one processor in the computer system to implement the process steps of the embodiment of the above method.

[0076] Therefore, the present application also provides a storage medium. The storage medium may be a computer-readable storage medium. The storage medium stores a computer program, wherein the computer program includes program instructions. When the program instructions are executed by a processor, the processor executes the following steps: Acquire a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; Determining a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; Generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; Determining a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The target shopping guide business opportunity content is distributed and processed according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

[0077] The storage medium may be a USB flash drive, a mobile hard disk, a read-only memory (ROM), a magnetic disk, or an optical disk, etc., which are computer-readable storage media that can store program codes.

[0078] Those of ordinary skill in the art will appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, computer software, or a combination of the two. In order to clearly illustrate the interchangeability of hardware and software, the composition and steps of each example have been generally described in terms of function in the above description. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.

[0079] In the several embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of each unit is only a logical function division, and there may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed.

[0080] The steps in the method of the embodiment of the present application can be adjusted in order, combined and deleted according to actual needs. The units in the device of the embodiment of the present application can be combined, divided and deleted according to actual needs. In addition, the functional units in the various embodiments of the present application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit.

[0081] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a storage medium. Based on this understanding, the technical solution of the present application is essentially or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions for a computer device (which can be a personal computer, terminal, or network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application.

[0082] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any technician familiar with the technical field can easily think of various equivalent modifications or replacements within the technical scope disclosed in the present application, and these modifications or replacements should be included in the protection scope of the present application. Therefore, the protection scope of the present application shall be based on the protection scope of the claims.

Claims

1. A business opportunity processing method, characterized in that: The method is applied to a business opportunity processing platform, and the method includes: Acquire a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; Determining a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; Generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; Determining a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The target shopping guide business opportunity content is distributed and processed according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

2. The method according to claim 1, characterized in that The target business opportunity event is a customer leaving the store event, a customer shopping guide relationship binding event, or a customer placing an order event.

3. The method according to claim 2, characterized in that When the target business opportunity event is the customer leaving the store event, generating the target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier includes: Obtaining historical behavior data corresponding to the target customer identifier in a target store within a target historical duration, the target store being the store corresponding to the customer leaving event; The target shopping guide business opportunity content is generated according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

4. The method according to claim 3, characterized in that The historical behavior data includes browsed product information, added-to-cart product information, ordered but unpaid product information, and consulted product information corresponding to each product in the target store; The generating the target shopping guide business opportunity content according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm includes: For each of the products, determine the intention score of the product according to the time of occurrence of the behaviors corresponding to the browsed product information, the purchased product information, the ordered but unpaid product information, and the consulted product information, and the preset weight of the behaviors; Determine the first n commodities with the highest intention scores among the multiple commodities as target commodities, where n is an integer greater than or equal to 1; The target shopping guide business opportunity content is generated according to the product information of the target product and the target customer identifier.

5. The method according to claim 2, characterized in that: When the target business opportunity event is the customer shopping guide relationship binding event, the target business opportunity event also carries the target shopping guide identifier; After obtaining the currently triggered target business opportunity event, the method further includes: The target customer identifier and the target shopping guide identifier are bound to each other.

6. The method according to claim 5, characterized in that After the target customer identifier and the target shopping guide identifier are bound together, the method further includes: Obtaining historical behavior data corresponding to the target customer identifier in a target store within a target historical duration, the target store being the store corresponding to the customer leaving event; The target shopping guide business opportunity content is generated according to the target customer identifier, the historical behavior data and a preset commodity purchase intention algorithm.

7. The method according to claim 2, characterized in that When the target business opportunity event is the customer order event, the customer order event also carries the target shopping guide identifier and the order amount; The generating target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier includes: Determine whether the order amount is greater than a preset amount threshold; If the amount is greater than the preset amount threshold, generating the target shopping guide business opportunity content according to the order amount, the target customer identifier and the target shopping guide identifier; The distributing and processing the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier includes: Obtain all shopping guide identifiers and administrator identifiers in the same store as the target shopping guide identifier; The target shopping guide business opportunity content is pushed to all user terminals corresponding to the shopping guide identifiers and the administrator identifiers.

8. A business opportunity processing device, characterized in that: The business opportunity processing device is deployed in the business opportunity processing platform, and the business opportunity processing device includes: A transceiver unit, used for acquiring a currently triggered target business opportunity event, wherein the target business opportunity event carries a target event identifier and a target customer identifier; A processing unit, configured to determine a target content generation strategy corresponding to the target event identifier from a plurality of preset content generation strategies; generate target shopping guide business opportunity content according to the target content generation strategy and the target customer identifier; and determine a target content distribution strategy corresponding to the target event identifier from a plurality of preset content distribution strategies; The transceiver unit is further used to distribute the target shopping guide business opportunity content according to the target content distribution strategy and the target shopping guide identifier corresponding to the target customer identifier.

9. A business opportunity processing platform, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: When the processor executes the computer program, the business opportunity processing method according to any one of claims 1 to 7 is implemented.

10. A storage medium, characterized in that: The storage medium stores a computer program, wherein the computer program includes program instructions, and when the program instructions are executed by a processor, the processor executes the business opportunity processing method according to any one of claims 1 to 7.

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