Interaction method, device, equipment, medium and product

Abstract

The invention discloses an interaction method and device, equipment, a medium and a product, and the method comprises the steps: displaying a target video, at least one related content of the target video, and a first component on the equipment, so as to enable the appearance attribute of the at least one related content to be used for identifying a target object, the first component is used for indicating an acquisition operation of the appearance attribute, so that when the acquisition operation is detected, at least one attribute of a login account on the equipment is updated, and the updated at least one attribute comprises the appearance attribute; the updated at least one attribute is used for indicating that the appearance attribute of the at least one associated content of the partial or all videos issued by the login account is the same as the appearance attribute of the at least one associated content of the target video, so that the same type of skin can be directly acquired from the target video for use; therefore, the display effect of the partial or all videos can be improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to an interaction method, device, equipment, medium, and product. Background Art

[0002] With the development of Internet technology, users can use some applications (Application, APP) to meet their needs of browsing, making or publishing some videos.

[0003] In addition, for videos played using an APP, the video can be used to describe some stories, to describe and promote some objects, such as commodities, and to describe other content. Summary of the invention

[0004] The present application provides an interactive method, device, equipment, medium, and product, which are conducive to improving the display effect.

[0005] In order to achieve the above objectives, the technical solutions provided by this application are as follows:

[0006] The present application provides an interaction method, which is applied to an electronic device, and the method includes: displaying a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify the target object, and the first component is used to indicate an acquisition operation of the appearance attribute; in response to the acquisition operation, updating at least one attribute of a login account on the electronic device, the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the login account is the same as the appearance attribute of at least one associated content of the target video.

[0007] In a possible implementation manner, the appearance attribute of at least one associated content of the target video is determined according to the attribute of the target object.

[0008] In a possible implementation manner, the target video is used to describe the target object.

[0009] In one possible implementation, the part or all of the video includes a new video, and the release time of the new video is later than the execution time of the update; the method also includes: in response to the release operation of the new video, displaying the new video, at least one associated content of the new video, and a second component, the appearance attributes of at least one associated content of the new video are determined based on at least one attribute after the update, and the second component is used to indicate the acquisition operation of the appearance attributes.

[0010] In a possible implementation manner, the second component is the same as the first component.

[0011] In a possible implementation manner, the part or all of the videos include videos selected from at least one old video, and the release time of each of the old videos is earlier than the execution time of the update.

[0012] In one possible implementation, in response to the acquisition operation, updating at least one attribute of the login account of the electronic device includes: in response to the acquisition operation, displaying a prompt page, the prompt page being used to indicate the acquired attributes, the acquired attributes including the appearance attributes of at least one associated content of the target video; in response to a use confirmation operation triggered for the acquired attributes, updating at least one attribute of the login account of the electronic device, the updated at least one attribute including the acquired attributes.

[0013] In one possible implementation, the method also includes: jumping to the account information page of the logged-in account, displaying part or all of the at least one updated attribute on the account information page, and adding prompt content on the account information page, wherein the prompt content is used to indicate the entrance to the attribute update page, and the attribute update page is used to provide an update service for the at least one attribute.

[0014] In one possible implementation, the first component is used to instruct a search according to a target vocabulary to obtain the appearance attribute of at least one associated content of the target video; in response to the acquisition operation, a prompt page is displayed, including: in response to a search request triggered by the target vocabulary or a trigger operation on the first component, jumping to the search result page corresponding to the target vocabulary, and displaying the prompt page on the search result page.

[0015] In one possible implementation, before displaying the prompt page on the search results page, the method further includes: displaying an associated page of the target object on the search results page, the associated page being used to highlight the target object; displaying the prompt page on the search results page includes: in response to the display time of the associated page reaching a preset time, canceling the display of the associated page, and displaying the prompt page on the search results page.

[0016] In a possible implementation manner, the first component displays an appearance attribute of at least one associated content of the target video.

[0017] In one possible implementation, the target video is used to describe multiple objects; the first component is used to display the appearance attributes corresponding to each of the multiple objects in sequence; the appearance attributes of at least one associated content of the target video are consistent with the appearance attributes displayed on the first component.

[0018] In one possible implementation, the multiple objects include a first object and a second object; the target video includes a video segment corresponding to the first object and a video segment corresponding to the second object; after displaying the target video, at least one associated content of the target video, and the first component, the method further includes: in response to the playback content of the target video switching from the video segment corresponding to the first object to the video segment corresponding to the second object, updating the displayed content on the first component from the appearance attributes corresponding to the first object to the appearance attributes corresponding to the second object, and updating at least one associated content of the target video based on the appearance attributes corresponding to the second object, and the updated appearance attributes of the at least one associated content are used to identify the second object.

[0019] In a possible implementation manner, the method further includes: increasing the recommendation probability of the part or all of the videos.

[0020] In a possible implementation manner, the appearance attribute of the first component is determined according to the attribute of the target object.

[0021] The present application provides an interactive device, comprising: a display unit, used to display a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify the target object, and the first component is used to indicate an acquisition operation of the appearance attribute; an updating unit, used to update at least one attribute of a login account on the interactive device in response to the acquisition operation, wherein the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the login account is the same as the appearance attribute of at least one associated content of the target video.

[0022] The present application provides an electronic device, which includes: a processor and a memory; the memory is used to store instructions or computer programs; the processor is used to execute the instructions or computer programs in the memory, so that the electronic device executes the interaction method provided by the present application.

[0023] The present application provides a computer-readable medium, in which instructions or computer programs are stored. When the instructions or computer programs are executed on a device, the device executes the interaction method provided by the present application.

[0024] The present application provides a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program codes for executing the interactive method provided by the present application.

[0025] Compared with the related art, this application has at least the following advantages:

[0026] In the technical solution provided by the present application, for an electronic device, a target video (such as an advertising video), at least one associated content of the target video (such as an avatar, forwarding, likes, comments, etc.), and a first component are displayed on the device, so that the appearance attribute of the at least one associated content is used to identify the target object (such as a certain product or the brand to which the product belongs), and the first component is used to indicate an acquisition operation of the appearance attribute (such as obtaining the appearance attribute by searching for a certain word, etc.), so that when the acquisition operation is detected, at least one attribute of the logged-in account on the device is updated, so that the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the logged-in account is the same as the appearance attribute of at least one associated content of the target video, so that it is possible to directly obtain the same appearance (such as the same skin) from the target video for use, which is beneficial to improving the display effect of the part or all of the video.

[0027] In addition, because the appearance attribute of at least one associated content of the target video is used to identify the target object, the viewers of the target video can not only better understand the object with the help of the appearance attribute, but also use the appearance attribute to improve the display effect of the video they publish, so that the viewers of the published video can also better understand the object with the help of the appearance attribute, and thus can effectively break the shackles that the object promoted by the video can only be understood by the viewers of the video, which is conducive to better expanding the promotion scope of the object. BRIEF DESCRIPTION OF THE DRAWINGS

[0028] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related technologies, the drawings required for use in the embodiments or the related technical descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0029] Figure 1 A flowchart of an interaction method provided in an embodiment of the present application;

[0030] Figure 2 A schematic diagram of a process for obtaining a skin suit provided in an embodiment of the present application;

[0031] Figure 3 A schematic diagram of another skin set acquisition process provided in an embodiment of the present application;

[0032] Figure 4 A schematic diagram of a display process of skins with different associated contents provided in an embodiment of the present application;

[0033] Figure 5 A schematic diagram of a display process of skin sets corresponding to different objects provided in an embodiment of the present application;

[0034] Figure 6 A schematic diagram of a new video publishing process provided in an embodiment of the present application;

[0035] Figure 7 A schematic diagram of a skin suit replacement process provided in an embodiment of the present application;

[0036] Figure 8 A schematic diagram of an object promotion process provided in an embodiment of the present application;

[0037] Fig. 9 A schematic diagram of the structure of an interactive device provided in an embodiment of the present application;

[0038] Fig.10 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0039] After research, it was found that the implementation scheme of using videos for object promotion has the following defects: because the video will be recommended to a pre-defined group of people, so that the video can only be seen by this group of people, and the object promoted by the video can only be understood and obtained by this group of people, thus resulting in a very limited promotion scope of the object.

[0040] Based on the above research, in order to better overcome the defects shown in the previous paragraph, the present application provides a solution, which includes: for an electronic device, a target video (such as an advertising video), at least one associated content of the target video (such as an avatar, forwarding, likes, comments, etc.), and a first component are displayed on the device, so that the appearance attribute of the at least one associated content is used to identify the target object (such as a certain product or the brand to which the product belongs), and the first component is used to indicate the acquisition operation of the appearance attribute (such as obtaining the appearance attribute by searching for a certain word, etc.), so that when the acquisition operation is detected, at least one attribute of the logged-in account on the device is updated, so that the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the logged-in account is the same as the appearance attribute of at least one associated content of the target video, so that it is possible to directly obtain the same appearance (such as the same skin) from the target video for use, which is beneficial to improve the display effect of the part or all of the video.

[0041] It can be seen that because the appearance attribute of at least one associated content of the target video is used to identify the target object, the viewers of the target video can not only better understand the object with the help of the appearance attribute, but also use the appearance attribute to improve the display effect of the video they publish, so that the viewers of the published video can also better understand the object with the help of the appearance attribute, and thus can effectively break the shackles that the object promoted by the video can only be understood by the viewers of the video, which is conducive to better expanding the promotion scope of the object.

[0042] In addition, the present application does not limit the execution subject of the interactive method provided in the present application. For example, the interactive method can be applied to a terminal device. For another example, the interactive method can also be implemented by means of a data interaction process between a terminal device and a server. Among them, the terminal device can be a smart phone, a computer, a personal digital assistant (PDA), a tablet computer, etc. The server can be a stand-alone server, a cluster server, or a cloud server.

[0043] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0044] In order to better understand the technical solution provided by this application, the interactive method provided by this application is described below in conjunction with the accompanying drawings. Figure 1 As shown, the interaction method applied to an electronic device provided in an embodiment of the present application includes the following S1-S2.

[0045] S1: Display a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify a target object, and the first component is used to indicate an acquisition operation of the appearance attribute.

[0046] The target video refers to the video that needs to be shown to the user. Figure 2-Figure 5 A video played on any of the recommended pages shown in , such as an advertising video or a video shot and posted by a user himself.

[0047] In addition, the present application does not limit the implementation method of the target video. For ease of understanding, two situations are described below.

[0048] Case 1: In some scenarios, such as advertising scenarios, the target video may refer to an advertising video (such as Figure 2 200 in the video), so that the video is used to promote some objects, such as Figure 2 The products shown are 1. Figure 3 The product shown is 1 or Figure 5 Items 1 to 4 are shown so that viewers of this video can better understand these objects.

[0049] Case 2: In some scenarios, such as when an account has obtained the same skin from an advertisement video, the target video can refer to a video posted by the account itself, in which the user wears the skin. Figure 6 The video played on page 601 or page 603 can be used to promote some objects with the help of the skin worn by the user, so that viewers of the video can better understand these objects.

[0050] It should be noted that this application does not limit the implementation methods of the above two videos. For example, they can be implemented using short videos or live videos. In addition, this application does not limit the implementation methods of the objects in these two paragraphs. For example, they can be implemented using commodities (such as clothes) or virtual services (such as styling design).

[0051] At least one associated content of the target video may include at least one content displayed simultaneously with the video to highlight some features of the video, such as interactive components such as avatars, reposts, likes, comments, favorites, etc., so that viewers of the video can directly see these contents. It should be noted that the present application does not limit the at least one associated content. For example, it may include part or all of the avatars, reposts, likes, comments, favorites, and video description information (such as user nicknames, video titles, etc.) in the display area. In addition, the present application does not limit the display area. For example, it may refer to Figure 2 The lower left corner area of ​​the page 200 is shown.

[0052] In addition, in order to better improve the richness of the skin set, the at least one associated content of the target video may also include some content that is not displayed simultaneously with the video, such as the current user's personal page (such as Figure 2 The video may include the background of the page 206 shown in the figure, the red envelope sent by the current user, and other contents, so that viewers of the video need to use certain methods (such as entering a personal homepage or receiving a red envelope, etc.) to view these contents.

[0053] In addition, for at least one of the above-mentioned related contents, the appearance attributes of these contents are used to describe the visual effects presented when these contents are displayed, so that the appearance attributes can indicate what kind of skin these contents are wearing (such as Figure 2 The skin presented in page 200 is displayed.

[0054] In addition, in order to enhance the promotion effect, the appearance attribute of at least one associated content of the target video can be used to identify the target object, so that the appearance attribute can highlight some characteristics of the object, such as color, shape, brand logo, etc., so that viewers of the video can better understand the object.

[0055] Furthermore, the present application does not limit the method for determining the above-mentioned appearance attributes. For example, it can be manually set by relevant personnel. For another example, in order to better improve flexibility, the appearance attributes of at least one associated content of the above-mentioned target video can be determined based on the attributes of the target object, so that the appearance attributes can better highlight the characteristics described by the attributes of the object, so that the appearance attributes can better identify the object. Among them, the attributes of the object are used to describe some characteristics of the object; and the present application does not limit the attributes of the object. For example, it can include part or all of the color of the object, the shape of the object, and the brand logo of the object.

[0056] It should be noted that, for the target objects involved in the above two paragraphs, if the target video is an advertising video, the target object may refer to the object described by the target video, such as Figure 2Product 1 shown; however, if the target video refers to a video posted by an account itself, in which the user wears the same skin as in the advertisement video that the user has viewed, then the target object may refer to the object described in the advertisement video that the user has viewed.

[0057] It can be seen that in one possible implementation, when the target video is an advertising video, if the video is used to describe the target object, then while displaying the video, the appearance attributes of at least one associated content of the video are displayed, so that the appearance attributes can better present some characteristics of the object in the form of a skin, such as color, shape, logo and other brand symbols, so that the appearance attributes can better identify the object, which is conducive to better promotion of the object.

[0058] The first component refers to the component displayed at the same time as the target video and used to guide users to obtain the same skin, such as Figure 2 Component 201 is shown.

[0059] In addition, the first component is at least used to indicate the acquisition operation of the appearance attribute of at least one associated content of the target video, such as Figure 2 The acquisition operation described in component 201 in the video is used to enable the viewer of the video to accurately know how to acquire the appearance attribute with the help of the component. It should be noted that the present application does not limit the implementation method of the above acquisition operation, for example, it can be implemented by keyword search.

[0060] It can be seen that in a possible implementation, the first component can be used to indicate to search according to the target word to obtain the appearance attribute of at least one associated content of the target video, so that the component clearly indicates that the acquisition operation of the appearance attribute can be used to trigger the search process for the word. The target word refers to the keyword or password required for the search, such as Figure 2 or Figure 3 The password "New Year YYY" is shown; and this application does not limit the vocabulary. For example, the vocabulary may refer to a vocabulary associated with the target object, such as a New Year's greeting designed for the brand to which the object belongs.

[0061] It should be noted that the present application does not limit the triggering method of the above search. For example, the first component can be clicked (such as by Figure 2 The search process can be directly triggered by inputting the target word into the search box (such as by Figure 3 The search process is triggered by the search trigger method shown on page 200, page 301 and page 202).

[0062] After research, it is found that in some scenarios, in order to better improve the attractiveness, the skin set can be clearly displayed to the user at the same time as the target video is displayed. Based on this, the present application provides an implementation method of the first component, in which the first component is not only used to indicate the acquisition operation of the appearance attribute of at least one associated content of the target video, but also used to display the appearance attribute, so that the user can accurately know what content the skin set of the video specifically includes through the display content on the component.

[0063] In addition, the present application does not limit the implementation method of displaying the appearance attributes on the first component, for example, it can be implemented by any multi-information aggregation display method. It can be seen that the content being displayed on the component can at least include the appearance attributes of all related content.

[0064] In addition, in some scenarios, such as when the space of the first component is limited, in order to better improve the display effect, a carousel method (such as by Figure 4 The carousel method shown in pages 401 to 404 in the figure displays the appearance attributes of each related content in sequence, so that the appearance attributes of all related contents can be displayed as comprehensively as possible in a limited space to increase the attractiveness.

[0065] Research has found that when advertising videos are used to promote multiple products with different characteristics, in order to better improve the promotion effect of these products, it is necessary to highlight the characteristics of each product separately.

[0066] Based on the above research, the present application provides an implementation method of the first component, in which when the target video is used to describe multiple objects, such as Figure 5 When displaying the products shown on pages 501 to 504, the first component is used to sequentially display the appearance attributes corresponding to each of the multiple objects, and the appearance attributes of at least one associated content of the target video are consistent with the appearance attributes displayed on the first component, so as to ensure that the characteristics of each object are fully displayed during the video playback. For ease of understanding, the following is an explanation with examples.

[0067] As an example, when the target video is used to describe N objects, the working principle of the above-mentioned first component includes: first displaying the appearance attributes corresponding to the first object on the component, so that the appearance attributes are used to identify the first object, and the appearance attributes of at least one associated content of the target video are the same as the appearance attributes corresponding to the first object; after a preset duration (such as 3 seconds), displaying the appearance attributes corresponding to the second object on the component, so that the appearance attributes are used to identify the second object, and the appearance attributes of at least one associated content of the target video are the same as the appearance attributes corresponding to the second object; ... (and so on); after a preset duration (such as 3 seconds), displaying the appearance attributes corresponding to the Nth object on the component, so that the appearance attributes are used to identify the Nth object, and the appearance attributes of at least one associated content of the target video are the same as the appearance attributes corresponding to the Nth object.

[0068] The appearance attribute corresponding to the nth object refers to an attribute determined in advance for the nth object and used to constrain the appearance characteristics of at least one associated content of the target video, so that the appearance attribute can represent the attribute used when highlighting the characteristics of the nth object with the help of at least one associated content of the target video. It should be noted that the present application does not limit the determination method of the appearance attribute, for example, it can be determined based on the attribute of the nth object, n is a positive integer, n≤N, and N is a positive integer.

[0069] In addition, in order to better improve the promotion effect of each object, the present application provides an implementation method of the first component. Under this method, when the target video is used to describe multiple objects, the multiple objects include a first object and a second object, and the target video includes a video segment corresponding to the first object and a video segment corresponding to the second object, the working principle of the component may include: during the playback of the video, in response to the playback content of the target video switching from the video segment corresponding to the first object to the video segment corresponding to the second object, the display content on the first component is updated from the appearance attribute corresponding to the first object to the appearance attribute corresponding to the second object, and based on the appearance attribute corresponding to the second object, at least one associated content of the target video is updated, so that the appearance attribute of the updated at least one associated content is the appearance attribute corresponding to the second object, so that the appearance attribute of the updated at least one associated content is used to identify the second object, so that it can be realized that other content (such as Figure 5 The update shown in the figure) is helpful to improve the object display effect.

[0070] It can be seen that Figure 5As shown, after the target video starts playing, if the video is explaining product 1, the appearance attribute of at least one associated content of the video is determined based on some attributes of product 1, so that these associated contents in the display state can highlight some characteristics of product 1. At the same time, the first component mounted on the video needs to display the appearance attributes of these associated contents being presented, which is beneficial to improving the display effect of product 1. When it is detected that the object being explained by the video is changed from product 1 to product 2, the appearance attribute of at least one associated content of the video is determined based on some attributes of product 2, so that these associated contents in the display state can highlight some characteristics of product 2. At the same time, the first component mounted on the video needs to display the appearance attributes of these associated contents being presented, which is beneficial to improving the display effect of product 2, ... (and so on), so that it can be realized that the status of other content except the video is dynamically adjusted as the playback content of the video changes, which is beneficial to improving the display effect.

[0071] In addition, in order to better improve the display effect, the present application provides an implementation method of the first component, in which, when the appearance attribute of at least one associated content of the target video is used to identify the target object, the appearance attribute of the first component can be determined based on the attribute of the target object, so that the first component itself can also better highlight the characteristics of the object. It should be noted that the present application does not limit the appearance attributes of the component, for example, it can include one or more of the shape of the component, the color of the component, and the transparency of the component.

[0072] In addition, the present application does not limit the implementation method of the above-mentioned S1. For example, it can be: in response to the end of the opening page display or the video switching operation triggered on the information flow page, the target video, at least one related content of the target video, and the first component are displayed on the information flow page, so that the viewers of the page can at least understand the characteristics of some objects, such as color, shape, logo, etc. with the help of these related contents and the component.

[0073] It should be noted that the above-mentioned opening screen page refers to the page that is first displayed when an APP is started on an electronic device, so that the page is used to display an advertising video, so that when a click operation triggered by a "skip ad" button in the page is detected or when it is detected that the display time of the page reaches a preset threshold, the page is closed, the information flow page is displayed, the video continues to be played on the information flow page, and the first component and at least one related content of the video are displayed on the information flow page, so that users can use the information flow page to better understand the object promoted by the video.

[0074] It should also be noted that, for the information flow page involved in the above two sections, the page is used to display the information flow, such as a video sequence, so that users can view different videos on the page. In addition, this application does not limit the page, for example, it can be used Figures 2 to 6 The implementation is performed on any information flow page with the label "Recommendation" shown in any item.

[0075] Based on the relevant content of S1 above, it can be known that in some scenarios, for the information flow page being displayed, if a video switching operation (such as a swipe up operation or a swipe down operation) is detected that is triggered for the page, a target video for promoting some objects and at least one associated content of the target video are displayed on the page, and a first component is added to the page for display. Among them, because the appearance attributes of these associated contents are determined based on the attributes of the target object described by the video, so that the at least one associated content can express some characteristics of the object through appearance effects (such as skin effects), it is conducive to better promoting the object. Also, because the first component is used to indicate the acquisition operation of the appearance attribute, the viewer of the video can obtain the appearance attribute for his own use with the help of this operation, which can not only meet the personalized needs of the viewer, but also can better spread the object with the help of the video posted by the viewer, thereby helping to expand the dissemination range of the object.

[0076] S2: In response to the acquisition operation, at least one attribute of the logged-in account on the electronic device is updated, the at least one updated attribute includes an appearance attribute, and the at least one updated attribute is used to indicate that the appearance attribute of at least one associated content of part or all of the videos posted by the logged-in account is the same as the appearance attribute of at least one associated content of the target video.

[0077] The login account on the electronic device is used to uniquely identify the viewer of the target video, such as Figure 2 User 1 shown in page 206 in the figure can be used by the viewer to not only browse videos posted by other users through the account, but also post videos shot by the viewer himself through the account.

[0078] In addition, for the above-mentioned login account, at least one attribute of the account is used to describe the characteristics of the account, such as avatar, background and other characteristics. It should be noted that the present application does not limit the implementation method of the at least one attribute. For example, it may include avatar, forwarding, likes, comments, favorites, video description information (such as user nickname, video title and other information) display area part or all of the appearance attributes, such as border, color, shape and other attributes, so that these attributes can be presented to other users through video publishing. For another example, the at least one attribute may also include the account information page of the account (such as Figure 2The background of page 206 shown, the appearance attributes of the red envelope sent by the account, etc.

[0079] Based on the above three paragraphs, it can be known that for an account logged in on an electronic device, when the account is viewing a target video, at least one associated content of the video, and a first component through an information flow page, if it is detected that the account has triggered an acquisition operation indicated by the component, at least one attribute of the account is updated so that the updated at least one attribute includes the appearance attributes of the at least one associated content, and the updated at least one attribute can indicate that the appearance attributes of at least one associated content of some or all videos posted by the account are the same as the appearance attributes of at least one associated content of the target video, so that the account can obtain the same skin of the target video when browsing the target video.

[0080] It should be noted that this application does not limit the implementation method of "part or all of the video" in the previous paragraph. For ease of understanding, some situations are explained below.

[0081] Case 1: In some scenarios, such as scenarios that emphasize recommending newly released videos, the above-mentioned "part or all videos" may include new videos released by the above-mentioned logged-in account and whose release time is later than the update time of at least one attribute of the account, so that after the account obtains the same skin from the target video, the account wears the skin and releases a new video, so that the skin effect presented in the new video is the same as the skin effect presented in the target video, which is conducive to better meeting the personalized needs of the account.

[0082] It can be seen that in a possible implementation, for the above-mentioned login account, when at least one attribute of the account after update includes the appearance attribute of at least one associated content of the target video, the process of publishing a new video by the account may include: in response to the publishing operation of the new video, displaying the new video, at least one associated content of the new video, and the second component (such as Figure 6 Components 602 and 604 are shown in the figure). Among them, because the appearance attribute of at least one associated content of the new video is determined based on the at least one attribute after the update, the appearance attribute of at least one associated content of the new video is the same as the appearance attribute of at least one associated content of the target video, so that the new video can present the same skin effect as the target video. Also, because the second component is used to indicate the acquisition operation of the appearance attribute, the viewer of the new video can not only understand the target object with the help of at least one associated content of the new video, but also can quickly obtain the same skin effect of the target video with the help of the component, which is conducive to improving the promotion effect of the object.

[0083] The second component refers to the component displayed simultaneously with the new video and used to guide users to obtain the same skin, such as Figure 6 Component 602 and component 604 are shown.

[0084] In addition, the present application does not limit the implementation of the second component. For example, the second component (such as Figure 6 The component 602 shown is the same as the first component described above, so that the second component can not only indicate how to obtain the same skin, but also show some characteristics of the target object to viewers of the new video, which is conducive to improving the promotion effect of the target object.

[0085] Research has found that users are very resistant to advertising, which leads to a relatively low interaction rate for components with object promotion functions.

[0086] Based on the above research, in order to better improve the interaction rate, the second component (such as Figure 6 The component 604 shown is different from the first component mentioned above, and the second component can at least meet the following constraints: the display content on the second component will not mention the target object, and the display content is only used to guide the user to obtain the same skin by clicking on the second component.

[0087] It can be seen that in a possible implementation, the display content on the second component includes the appearance attribute of at least one associated content of the new video, and a prompt text (such as Figure 6 "Get Skin Set" text shown).

[0088] Based on the relevant content of the above situation 1, it can be known that for the currently logged-in account, after the account obtains the same skin from the target video, if the account chooses to use the skin, it can be determined that the user is wearing the skin, so that new videos released by the account in the future will all show the skin effect.

[0089] Case 2: In some scenarios, such as when both new and old videos are recommended, the above “some or all videos” may include at least one video selected from at least one old video. The old video refers to a video published by the above login account and published earlier than the update time of at least one attribute of the account.

[0090] It should be noted that the present application does not limit the implementation method of the above selection. For example, it can be implemented by random selection. For another example, it can be implemented by selecting all old videos. For another example, in order to avoid conflicts between the content described in the old video and the skin set currently in use, the selection can be automatically implemented based on the comparison analysis results between the content described in the old video and at least one of the updated attributes, so as to ensure that there are no pre-set conflict defects between the old video displayed according to the skin set and the skin set. For another example, the selection can be implemented manually by the user.

[0091] In addition, in order to better improve the user experience, the present application also provides a possible implementation of the above S2, in which S2 includes the following steps 11 and 12.

[0092] Step 11: In response to the acquisition operation, a prompt page is displayed, where the prompt page is used to indicate the acquired attributes, where the acquired attributes include the appearance attributes of at least one associated content of the target video.

[0093] The prompt page refers to a page that is pre-set for the above acquisition operation and is used to describe the execution result of the operation, such as Figure 2 The page 205 shown is used to describe what the user has obtained by performing the operation, such as rewards such as an avatar frame, a forwarding, liking, and commenting skin, etc.

[0094] In addition, the present application does not limit the display method of the prompt page. For example, it can adopt a pop-up window method (such as by Figure 2 The display may be performed in the form of a pop-up window as shown in page 205) or a drop-down page.

[0095] In addition, the present application does not limit the implementation method of the acquired attributes displayed by the prompt page. For example, it may include at least one appearance attribute of at least one associated content of the target video. For another example, it may also include the account information page of the above-mentioned login account (such as Figure 2 The background of page 206 shown, the appearance attributes of the red envelope sent by the account, etc.

[0096] In addition, the present application does not limit the implementation method of step 11. For ease of understanding, it is explained below with examples.

[0097] As an example, when the first component is used to instruct to search according to the target vocabulary to obtain the appearance attribute of at least one associated content of the target video, the step 11 may specifically be: in response to a search request triggered by the target vocabulary (such as by sending Figure 3 The search request triggered by inputting the term "New Year YYY" in the search box of the search intermediate page 301) or the triggering operation for the first component (such as by Figure 2 Click operation shown in page 200 in the figure), jump to the search result page corresponding to the target word (such as Figure 2 or Figure 3 The search result page 204 shown in FIG. 10 ) and a prompt page (such as Figure 2 The page 205 shown is displayed so that the user can not only learn the search results for the word from the page, but also learn which skin rewards he has obtained with the help of the page.

[0098] It should be noted that the present application does not limit the implementation method of the search result page. For example, the search result page is used to display some relevant content of the target object or the brand to which the target object belongs. It can be seen that the search result page can refer to an exclusive page pre-configured for the brand to which the object belongs, so that the exclusive page is used to describe some information of the brand, such as the introduction of the brand, some products under the brand, etc., which is conducive to better promoting the brand with the help of the search result page.

[0099] In addition, in order to improve the fun, the present application also provides an implementation method of the above step 11. In this method, when the above first component is used to indicate to search according to the target vocabulary to obtain the appearance attribute of at least one associated content of the target video, the step 11 can be specifically: in response to the search request triggered by the target vocabulary or the trigger operation for the first component, first jump to the search result page corresponding to the target vocabulary (such as Figure 2 or Figure 3 The search result page 202 shown in FIG. 10 shows the target object's associated pages (such as Figure 2 The associated page is used to highlight the object, thereby facilitating better promotion of the object. When it is detected that the display time of the associated page reaches a preset time (such as 3 seconds), the associated page is canceled and a prompt page (such as 1 second) is displayed on the search result page. Figure 2 Page 205 shown).

[0100] It should be noted that, for the target object's associated page, the page is used to highlight the object; and the present application does not limit the implementation method of the page, for example, the page can be implemented in an Easter egg manner. For another example, the page can at least be used to display the object, the object's brand logo, and the target vocabulary, so that the page can better highlight the object.

[0101] Based on the relevant content of the above step 11, it can be known that in some scenarios, for the first component being displayed, such as Figure 2For example, when the component 201 is used to indicate that a search is performed according to a target word to obtain the appearance attribute of at least one associated content of a target video, if a trigger operation for the component is detected, it can be determined that the search is triggered, so the page can be directly jumped to the search result page corresponding to the target word, such as Figure 2 The search result page 202 shown in FIG. 1 shows the associated pages of the target object on the search result page, such as Figure 2 The Easter egg 203 shown is used to cancel the display of the associated page when it is detected that the display time of the associated page reaches 3 seconds, and display a prompt page on the search result page, such as Figure 2 The page 205 shown is used so that the prompt page can indicate the attributes that the current user has obtained, such as the skin set shown by the page 205.

[0102] Step 12: In response to the use confirmation operation triggered for the obtained attribute (such as Figure 2 The method further comprises: performing a click operation triggered by page 205 in the flowchart to update at least one attribute of the login account of the electronic device, wherein the updated at least one attribute includes the obtained attribute.

[0103] Based on the above steps 11 to 12, it can be seen that in some scenarios, Figure 2 or Figure 3 The search process shown obtains and uses the same skin as the target video, which is helpful to enrich the methods of obtaining the same skin.

[0104] In addition, in order to better improve the skin-changing effect, the present application also provides an implementation method of the above S2, in which the S2 may include the following steps 21 and 22.

[0105] Step 21: In response to the acquisition operation, a prompt page is displayed, where the prompt page is used to indicate the acquired attributes, where the acquired attributes include the appearance attributes of at least one associated content of the target video.

[0106] It should be noted that for the relevant content of step 21, please refer to the relevant content of step 11 above.

[0107] Step 22: In response to the use confirmation operation triggered by the obtained attribute, update at least one attribute of the login account of the electronic device, jump to the account information page of the login account (such as Figure 2 206 shown in FIG. 206 ), displaying part or all of the updated at least one attribute on the account information page (such as background and avatar), and adding display prompt content on the account information page (such as Figure 2 The prompt content 207 shown in FIG. 207 is used to indicate the property update page (eg Figure 7The attribute update page is used to provide an update service for the at least one attribute (such as by Figure 7 Update service shown in area 702).

[0108] Based on the above steps 21 to 22, it can be seen that for the prompt page being displayed, Figure 2 For page 205 shown in FIG. 1 , if it is detected that the login account triggers a click operation on the Use Now button in the page, it can be determined that the account is confirmed to use the skin set displayed on the page, so at least one attribute of the account can be updated using the skin set, and the user is redirected to the account information page of the account (such as Figure 2 206), so that the account information page can not only display part or all of the updated at least one attribute, but also add display prompt content (such as Figure 2 The prompt content 207 shown in the figure allows the user to learn from the prompt content that he can change the skin set he is using by clicking on the avatar, so that when it is detected that the account has triggered a click operation on the avatar, the attribute update page (such as Figure 7 701), and based on some operations triggered by the account on the attribute update page (such as Figure 7 The at least one attribute is updated again according to a click operation triggered by the middle area 702.

[0109] In addition, in order to better improve the promotion effect, for some or all of the videos posted by the above-mentioned login account, while replacing the skin effects of the video with the skin effects of the target video, the recommendation probability of the video can be increased so that the video can be displayed to other users as early as possible, so that other users can see the skin effects presented by the video as early as possible, which is conducive to accelerating the promotion of the target object.

[0110] Based on the relevant contents of S1 to S2 above, it can be seen that for the object promotion scheme provided by this application, if Figure 8In the manner shown, a target video (such as an advertising video), at least one associated content of the target video (such as an avatar, forwarding, likes, comments, etc.), and a first component are displayed on an electronic device, so that the appearance attribute of the at least one associated content is used to identify the target object (such as a certain product or the brand to which the product belongs), and the first component is used to indicate an acquisition operation of the appearance attribute (such as obtaining the appearance attribute by searching for a certain word, etc.), so that when the acquisition operation is detected, at least one attribute of the login account on the electronic device is updated, so that the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the login account is the same as the appearance attribute of at least one associated content of the target video, so that it is possible to directly obtain the same appearance (such as the same skin) from the target video for use, which is beneficial to improving the display effect of the part or all of the video. Among them, because the appearance attribute of at least one associated content of the target video is used to identify the target object, the viewers of the target video can not only better understand the object with the help of the appearance attribute, but also use the appearance attribute to improve the display effect of the video they publish, so that the viewers of the published video can also better understand the object with the help of the appearance attribute, and thus can effectively break the shackles that the object promoted by the video can only be understood by the viewers of the video, which is conducive to better expanding the promotion scope of the object.

[0111] Based on the interactive method provided in the embodiment of the present application, the embodiment of the present application also provides an interactive device. Fig. 9 Explain and illustrate. Fig. 9 This is a schematic diagram of the structure of an interactive device provided in an embodiment of the present application. It should be noted that for the technical details of the interactive device provided in an embodiment of the present application, please refer to the relevant content of the above interactive method.

[0112] like Fig. 9 As shown, the interactive device 900 provided in the embodiment of the present application includes:

[0113] A display unit 901 is used to display a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify a target object, and the first component is used to indicate an acquisition operation of the appearance attribute;

[0114] The updating unit 902 is used to update at least one attribute of the login account on the interactive device in response to the acquisition operation, wherein the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of part or all of the videos published by the login account is the same as the appearance attribute of at least one associated content of the target video.

[0115] In a possible implementation manner, the appearance attribute of at least one associated content of the target video is determined according to the attribute of the target object, and / or the target video is used to describe the target object.

[0116] In a possible implementation manner, the part or all of the videos include new videos, and the release time of the new videos is later than the execution time of the update;

[0117] The interactive device 900 further includes:

[0118] A publishing unit is used to display the new video, at least one associated content of the new video, and a second component in response to a publishing operation of the new video, wherein the appearance attribute of the at least one associated content of the new video is determined based on the at least one updated attribute, and the second component is used to indicate an operation of obtaining the appearance attribute.

[0119] In a possible implementation manner, the second component is the same as the first component.

[0120] In a possible implementation manner, the part or all of the videos include videos selected from at least one old video, and the release time of each of the old videos is earlier than the execution time of the update.

[0121] In one possible implementation, the updating unit 902 is specifically used to: in response to the acquisition operation, display a prompt page, wherein the prompt page is used to indicate the acquired attributes, wherein the acquired attributes include the appearance attributes of at least one associated content of the target video; in response to a use confirmation operation triggered for the acquired attributes, update at least one attribute of the login account of the electronic device, wherein the updated at least one attribute includes the acquired attributes.

[0122] In one possible implementation, the update unit 902 is further used to: jump to the account information page of the logged-in account, display part or all of the at least one updated attribute on the account information page, and add prompt content to the account information page, wherein the prompt content is used to indicate the entrance to the attribute update page, and the attribute update page is used to provide update service for the at least one attribute.

[0123] In a possible implementation manner, the first component is used to instruct to search according to the target vocabulary to obtain the appearance attribute of at least one associated content of the target video;

[0124] The updating unit 902 is specifically configured to: in response to a search request triggered by the target word or a trigger operation on the first component, jump to a search result page corresponding to the target word, and display the prompt page on the search result page.

[0125] In one possible implementation, the update unit 902 is specifically used to: in response to a search request triggered by the target vocabulary or a trigger operation on the first component, jump to the search result page corresponding to the target vocabulary, and display an associated page of the target object on the search result page, wherein the associated page is used to highlight the target object; in response to the display time of the associated page reaching a preset time, cancel the display of the associated page, and display the prompt page on the search result page.

[0126] In a possible implementation manner, the first component displays an appearance attribute of at least one associated content of the target video.

[0127] In one possible implementation, the target video is used to describe multiple objects; the first component is used to display the appearance attributes corresponding to each of the multiple objects in sequence; the appearance attributes of at least one associated content of the target video are consistent with the appearance attributes displayed on the first component.

[0128] In a possible implementation manner, the multiple objects include a first object and a second object; the target video includes a video segment corresponding to the first object and a video segment corresponding to the second object;

[0129] The display unit 901 is also used to: after displaying a target video, at least one associated content of the target video, and a first component, in response to the playback content of the target video switching from a video segment corresponding to the first object to a video segment corresponding to the second object, update the display content on the first component from the appearance attributes corresponding to the first object to the appearance attributes corresponding to the second object, and update at least one associated content of the target video based on the appearance attributes corresponding to the second object, and the updated appearance attributes of the at least one associated content are used to identify the second object.

[0130] In a possible implementation manner, the updating unit 902 is further configured to: increase the recommendation probability of the part or all of the videos.

[0131] In a possible implementation manner, the appearance attribute of the first component is determined according to the attribute of the target object.

[0132] Based on the relevant content of the above-mentioned interactive device 900, it can be known that the working principle of the device 900 includes: displaying a target video (such as an advertising video), at least one associated content of the target video (such as avatar, forwarding, likes, comments, etc.), and a first component, so that the appearance attribute of the at least one associated content is used to identify the target object (such as a certain product or the brand to which the product belongs), and the first component is used to indicate the acquisition operation of the appearance attribute (such as obtaining the appearance attribute by searching for a certain word, etc.), so that when the acquisition operation is detected, at least one attribute of the login account on the device 900 is updated, so that the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of some or all videos posted by the login account is the same as the appearance attribute of at least one associated content of the target video, so that it is possible to directly obtain the same appearance (such as the same skin) from the target video for use, which is beneficial to improve the display effect of the part or all of the video.

[0133] In addition, an embodiment of the present application also provides an electronic device, which includes a processor and a memory: the memory is used to store instructions or computer programs; the processor is used to execute the instructions or computer programs in the memory, so that the electronic device executes any implementation of the interaction method provided in the embodiment of the present application.

[0134] See also Fig.10 , which shows a schematic diagram of the structure of an electronic device 1000 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.10 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0135] like Fig.10As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 into a random access memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0136] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.10 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0137] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 1009, or installed from a storage device 1008, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0138] The electronic device provided by the embodiment of the present disclosure and the method provided by the above embodiment belong to the same inventive concept, and the technical details not fully described in this embodiment can be referred to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0139] The embodiment of the present application also provides a computer-readable medium, in which instructions or computer programs are stored. When the instructions or computer programs are executed on a device, the device executes any implementation of the interaction method provided in the embodiment of the present application.

[0140] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0141] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (Hyper Text Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0142] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0143] The computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device can execute the method.

[0144] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0145] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0146] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a unit / module does not, in some cases, constitute a limitation on the unit itself.

[0147] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0148] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0149] It should be noted that the various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments, and the same or similar parts between the various embodiments can be referred to each other. For the system or device disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and the relevant parts can be referred to the method part description.

[0150] It should be understood that in the present application, "at least one (item)" means one or more, and "plurality" means two or more. "And / or" is used to describe the association relationship of associated objects, indicating that three relationships may exist. For example, "A and / or B" can mean: only A exists, only B exists, and A and B exist at the same time, where A and B can be singular or plural. The character " / " generally indicates that the objects associated before and after are in an "or" relationship. "At least one of the following" or similar expressions refers to any combination of these items, including any combination of single or plural items. For example, at least one of a, b or c can mean: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", where a, b, c can be single or multiple.

[0151] It should also be noted that, in this article, relational terms such as first and second, etc. are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the presence of other identical elements in the process, method, article or device including the elements.

[0152] The steps of the method or algorithm described in conjunction with the embodiments disclosed herein may be implemented directly using hardware, a software module executed by a processor, or a combination of the two. The software module may be placed in a random access memory (RAM), a memory, a read-only memory (ROM), an electrically programmable ROM, an electrically erasable programmable ROM, a register, a hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.

[0153] The above description of the disclosed embodiments enables those skilled in the art to implement or use the present application. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application will not be limited to the embodiments shown herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An interactive method, characterized in that: Applied to electronic equipment, the method comprises: Displaying a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify a target object, and the first component is used to indicate an acquisition operation of the appearance attribute; In response to the acquisition operation, at least one attribute of the login account on the electronic device is updated, and the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of part or all of the videos published by the login account is the same as the appearance attribute of at least one associated content of the target video.

2. The method according to claim 1, characterized in that The appearance attribute of at least one associated content of the target video is determined according to the attribute of the target object; and / or, The target video is used to describe the target object.

3. The method according to claim 1, characterized in that The part or all of the videos include new videos, and the release time of the new videos is later than the execution time of the update; The method further comprises: In response to the publishing operation of the new video, the new video, at least one associated content of the new video, and a second component are displayed, wherein the appearance attributes of at least one associated content of the new video are determined based on the at least one updated attribute, and the second component is used to indicate the acquisition operation of the appearance attributes.

4. The method according to claim 3, characterized in that: The second component is identical to the first component.

5. The method according to claim 1, characterized in that The part or all of the videos include videos selected from at least one old video, and the release time of each of the old videos is earlier than the execution time of the update.

6. The method according to claim 1, characterized in that In response to the acquisition operation, updating at least one attribute of the login account of the electronic device includes: In response to the acquisition operation, displaying a prompt page, the prompt page is used to indicate the acquired attributes, the acquired attributes including the appearance attribute of at least one associated content of the target video; In response to a use confirmation operation triggered for the obtained attribute, at least one attribute of a login account of the electronic device is updated, and the updated at least one attribute includes the obtained attribute.

7. The method according to claim 6, characterized in that The method further comprises: Jump to the account information page of the logged-in account, display part or all of the at least one updated attribute on the account information page, and add prompt content on the account information page, wherein the prompt content is used to indicate the entrance to the attribute update page, and the attribute update page is used to provide update service for the at least one attribute.

8. The method according to claim 6, characterized in that The first component is used to instruct to search according to the target vocabulary to obtain the appearance attribute of at least one associated content of the target video; The step of displaying a prompt page in response to the acquisition operation includes: In response to a search request triggered by the target word or a trigger operation on the first component, jump to a search result page corresponding to the target word, and display the prompt page on the search result page.

9. The method according to claim 8, characterized in that Before displaying the prompt page on the search result page, the method further includes: Displaying a related page of the target object on the search result page, wherein the related page is used to highlight the target object; The step of displaying the prompt page on the search result page includes: In response to the display time of the associated page reaching a preset time, the display of the associated page is canceled, and the prompt page is displayed on the search result page.

10. The method according to claim 1, characterized in that The first component displays appearance attributes of at least one associated content of the target video.

11. The method according to claim 1, characterized in that: The target video is used to describe multiple objects; The first component is used to sequentially display the appearance attributes corresponding to each object in the multiple objects; The appearance attributes of at least one associated content of the target video are consistent with the appearance attributes displayed on the first component.

12. The method according to claim 11, characterized in that The plurality of objects include a first object and a second object; The target video includes a video segment corresponding to the first object and a video segment corresponding to the second object; After presenting the target video, at least one associated content of the target video, and the first component, the method further includes: In response to the playback content of the target video switching from the video segment corresponding to the first object to the video segment corresponding to the second object, the display content on the first component is updated from the appearance attributes corresponding to the first object to the appearance attributes corresponding to the second object, and based on the appearance attributes corresponding to the second object, at least one associated content of the target video is updated, and the updated appearance attributes of the at least one associated content are used to identify the second object.

13. The method according to claim 1, characterized in that The method further comprises: Increase the recommendation probability of some or all of the videos.

14. The method according to any one of claims 1 to 13, characterized in that: The appearance attributes of the first component are determined according to the attributes of the target object.

15. An interactive device, characterized in that: include: A display unit, used to display a target video, at least one associated content of the target video, and a first component, wherein the appearance attribute of the at least one associated content is used to identify a target object, and the first component is used to indicate an acquisition operation of the appearance attribute; An updating unit is used to update at least one attribute of the login account on the interactive device in response to the acquisition operation, wherein the updated at least one attribute includes the appearance attribute, and the updated at least one attribute is used to indicate that the appearance attribute of at least one associated content of part or all of the videos published by the login account is the same as the appearance attribute of at least one associated content of the target video.

16. An electronic device, characterized in that: The device comprises: a processor and a memory; The memory is used to store instructions or computer programs; The processor is used to execute the instructions or computer programs in the memory so that the electronic device executes the method according to any one of claims 1 to 14.

17. A computer readable medium, characterized in that The computer-readable medium stores instructions or computer programs, and when the instructions or computer programs are executed on a device, the device executes the method according to any one of claims 1 to 14.

18. A computer program product, characterized in that It comprises a computer program carried on a non-transitory computer-readable medium, the computer program comprising a program code for executing the method according to any one of claims 1 to 14.

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