College enrollment propaganda system capable of automatically adjusting propaganda frequency

Abstract

The invention discloses a college enrollment propaganda system capable of automatically adjusting propaganda frequency, which belongs to the technical field of enrollment management systems and comprises a plurality of college management systems, an enrollment management system and a plurality of user management systems. The user management system comprises a login verification information filling module, a user terminal, a file inputting module and a query module; the file-casting module is used for simulating file casting to a specified college by the user; the college management system comprises a college management server, a professional persistence evaluation module, an enrollment plan generation module and a college database; in this way, the enrollment plan table is automatically generated.

Description

Technical Field

[0001] The present invention relates to the technical field of enrollment management systems, and in particular to a school enrollment publicity system capable of automatically adjusting publicity frequency. Background Art

[0002] The smart enrollment management system uses information technology to optimize and improve college admissions and provide publicity services for college admissions.

[0003] Among many existing technologies, Chinese patent application CN112446810A discloses a college admissions management system, which includes an undergraduate admissions management subsystem, a graduate admissions management subsystem, and a system maintenance subsystem; the undergraduate admissions management subsystem includes an admissions website module, an admissions plan module, an admissions module, a consultation module, and a registration module; the graduate admissions management subsystem includes an admissions publicity module, an admissions plan allocation module, and an admissions module.

[0004] However, this patent application cannot achieve automatic generation of enrollment schedules to improve efficiency.

[0005] Based on this, the present invention designs a school enrollment publicity system which automatically adjusts the publicity frequency to solve the above problems. Summary of the invention

[0006] In view of the above-mentioned shortcomings of the prior art, the present invention provides a school enrollment publicity system that automatically adjusts the publicity frequency.

[0007] To achieve the above objectives, the present invention is implemented through the following technical solutions: A college enrollment publicity system that automatically adjusts publicity frequency, comprising multiple college management systems, enrollment management systems and multiple user management systems; The user management system includes a login verification information filling module, a user terminal, a filing module and a query module; The filing module is used for users to simulate filing to designated institutions; The school management system includes a school management server, a professional continuous evaluation module, an enrollment plan generation module and a school database; The professional continuity evaluation module is used to obtain the professional subject status table of the college in the previous year stored in the college database through the college management server. The subject status table includes the planned enrollment number of each professional subject in the previous year. B1 and professional discipline information, including the rate of major change in the previous year H , the ranking rate of university majors and disciplines in the previous year N1 , this year's university professional discipline ranking rate N2 and employment rate of professional disciplines G ; and generate sustainable scores for professional disciplinesZ , Z Send to the enrollment plan generation module; Z={(N1-N2)+j1*G+j2(1-H)}*100 ; in j1+j2=1 , j1, j2 are all constants; The enrollment plan generation module is used to calculate the planned enrollment number of each major and discipline of the college this year. B2 : B2=B1*Z%; The enrollment plan generation module is used to Z and B1 Calculate the planned enrollment number of each major and discipline of the college this year B2， And calculate all professional disciplines B2 The total number of students enrolled in this year B3 , and generate an enrollment plan, which is sent to the enrollment management system; The enrollment management system is used to collect data on the simulated enrollment information of the colleges and universities, and automatically adjust the frequency of publicity of the colleges and universities in the system based on the enrollment schedule and the simulated enrollment information.

[0008] Furthermore, the user terminal is connected to the login verification information filling module, the filing module, and the query module, and the user terminal is connected to the enrollment management system; The login verification information filling module is used for user identity authentication, user login and user information filling. The login verification information filling module sends the user information to the user terminal, and the user terminal sends it to the enrollment management system; The filing module sends the simulated filing information to the user terminal, and the user terminal sends it to the enrollment management system; The simulated filing information includes student number, filing institution, and filing major; The query module is used for users to search for the name of the institution, and the user terminal accesses the official website of the corresponding institution on the institution management server based on the keyword indexing technology; The school management server is connected to the user terminal, the professional continuous evaluation module, the enrollment plan generation module, the school database, and the enrollment management system.

[0009] Furthermore, the enrollment plan generation module sends the enrollment plan table to the school management server, and the school management server sends it to the enrollment management system; The enrollment management system includes an enrollment management server, an enrollment publicity module, a simulated filing management module, an enrollment publicity adjustment module and a user information identification module; The enrollment management server receives the simulated filing information and user information sent by the user terminal; The enrollment management server sends the simulated filing information to the simulated filing management module, and the enrollment management server sends the user information to the user information identification module; The user information identification module is used to control the promotion object of the enrollment promotion module based on user information; The enrollment management server receives the enrollment plan sent by the school management server, and the enrollment management server sends the enrollment plan to the enrollment publicity module and the simulation filing management module; The enrollment management server collects statistics on the simulated filing information and calculates and obtains statistical data of the simulated filing information; The simulated filing management module is used to calculate the simulated filing situation of each major of the college according to the enrollment plan and the simulated filing information statistical data; The enrollment publicity adjustment module is used to adjust the publicity cycle according to the simulated enrollment situation R ; The enrollment publicity module is based on the publicity cycle R Adjust the frequency of promotions.

[0010] Furthermore, the enrollment publicity module includes a school publicity applet management module, a student source base publicity management module, a self-media publicity management module, an offline open day publicity management module and an enrollment group management module; The school promotion applet management module is used to manage multiple school promotion applet, each school promotion applet corresponds to a school; The school publicity applet management module is also used to generate a QR code 1 for accessing the applet, and the school publicity applet management module sends the QR code 1 to the enrollment management server; The student source base publicity management module is used for users to view the enrollment information of colleges and universities that cooperate with their own high schools to enroll students; The self-media publicity management module is used for the self-media platform to publish promotional videos, copywriting, and short videos of the college or its professional disciplines and generate a second QR code for content access. The self-media publicity management module sends the second QR code to the enrollment management server; The offline open day publicity management module is used for pushing and managing the publicity information of the offline open day of the college; The enrollment group management module is used for the management of enrollment groups in various provinces of multiple colleges; The school publicity applet management module and the self-media publicity management module receive publicity cycles R Based on the publicity cycle R Adjust the cycle for sending QR code 1 and QR code 2 to the enrollment management server.

[0011] Furthermore, the user information includes the high school graduated, the place of origin, the target major and the estimated college entrance examination score; The user information identification module identifies the high school that the user information graduated from and determines whether the high school that the user graduated from is a student source base of the institution. If the high school that the user graduated from is a student source base of the institution, the user is included in the student source base publicity management module for management; The user information identification module identifies the origin of the user information; The user information identification module reads the province information of the student's place of origin and automatically includes the user in the provincial enrollment groups of multiple colleges in the enrollment group management module; The user information identification module reads the city-level information of the students' place of origin and matches the city-level information with the registered addresses of multiple colleges and universities. The user information identification module sends the matched colleges and universities to the offline open day publicity management module. The offline open day publicity management module sends the offline open day publicity information of these colleges and universities to the enrollment management server. The enrollment management server sends the offline open day publicity information to the user terminal.

[0012] Furthermore, the user information identification module is also used for matching users' professional disciplines, including the following steps A: Step A1, the user information identification module reads the target major of the user information and matches it with the corresponding major in the enrollment plan table of each college, and records the matched colleges in the major matching college table; Step A2: the user information identification module reads the estimated college entrance examination score of the user information, and calculates the score difference between the admission score line of the major in the previous year of each college and the estimated college entrance examination score, and removes the college from the professional matching college table if the score difference is greater than 20 points, otherwise it is retained; Step A3: the user information identification module sends the major matching school table to the school publicity mini program management module and the self-media publicity management module.

[0013] Furthermore, the school publicity applet management module and the self-media publicity management module periodically send QR code 1 and QR code 2 to the enrollment management server according to the schools in the professional matching school table; The enrollment management server pushes QR code 1 and QR code 2 to the user terminal; The school publicity applet management module and the self-media publicity management module receive publicity cycles R Based on the publicity cycle R Adjust the cycle for sending QR code 1 and QR code 2 to the enrollment management server.

[0014] Furthermore, j1, j2 The values ​​are 0.2 and 0.8 respectively.

[0015] Furthermore, the simulated enrollment information statistics include the total number of simulated enrollments of the colleges and universities. W and simulation scale P ; W It indicates the total number of students who are simulated to submit their applications to a college in the system; P It indicates the ratio of the total number of people participating in the simulated filing in the system to the number of people filling in the college entrance examination volunteers; The simulated filing situation includes the simulated filing information rate of the institution F and the rate of adjustment of school publicity F1 ; The simulated filing information rate of the mentioned institutions F The calculation formula is: F=W / (B3*P) ; The adjustment rate of the college publicity F1 The calculation formula is: F1=Ff ; in f Indicates the preset admission rate.

[0016] Furthermore, the enrollment publicity adjustment module is based on F1 Steps for adjusting the publicity of the enrollment publicity module: Step S1, simulation file management module determines F1 Is the absolute value of less than or equal to 3%? Step S2: If yes, the enrollment promotion adjustment module maintains the current promotion cycle R ; Step S3, if not, determine F1 The positive and negative; If positive, the adjusted promotion period R 1 =R(1-F1); If negative, the adjusted promotion period R 1 =R(1+F1).

[0017] Compared with the prior art, the present invention has the following beneficial effects: the user's identity is identified and the user information is filled in through the login verification information filling module, thereby realizing the authentication of whether the user is a high school graduate and the user's information collection; When the present invention is used, the colleges and majors intended for the user's simulated filing information are realized through the filing module; The query module enables the query of information on the official website of the institution; Calculate the professional disciplines of the institution through the professional continuous assessment module Z , the enrollment plan generation module is based on Z Enrollment schedule for science students this year; Implement statistical analysis of simulated filing information data through the enrollment management server; The simulated filing management module is used to analyze the simulated filing situation of colleges and universities and provide data support for the publicity adjustment of the enrollment publicity adjustment module; The enrollment publicity adjustment module is used to dynamically adjust the enrollment publicity frequency of the colleges and universities in the enrollment publicity module; The user information identification module is used to analyze user information and control the enrollment promotion objects of the enrollment promotion module to achieve accurate promotion. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the prior art descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention, and for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0019] Figure 1 A block diagram of a college enrollment publicity system for automatically adjusting publicity frequency according to the present invention; Figure 2 It is a block diagram of the enrollment promotion module of the present invention; Figure 3 It is a schematic diagram of the fluctuation line chart of the simulated admission rate of the colleges and universities of the present invention.

[0020] The numbers in the figure represent: 1. Login verification information filling module 2. User terminal 3. Filing module 4. Query module 5. Admissions management server 6. Admissions publicity module 61. School publicity applet management module 62. Source base publicity management module 63. Self-media publicity management module 64. Offline open day publicity management module 65. Admissions group management module 7. Simulation filing management module 8. School management server 9. Professional continuous evaluation module 10. Admissions plan generation module 11. Admissions publicity adjustment module 12. School database 13. User information identification module. DETAILED DESCRIPTION

[0021] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0022] Embodiment 1: In some embodiments, please refer to the drawings of the specification Figure 1-Figure 3, a college enrollment publicity system that automatically adjusts the publicity frequency, including multiple college management systems, enrollment management systems and multiple user management systems; The school management system is connected to the enrollment management system and the user management system, and the user management system is connected to the enrollment management system; Each school management system corresponds to a school, and each user management system corresponds to a graduating candidate; The user management system includes a login verification information filling module 1, a user terminal 2, a filing module 3 and a query module 4; The user terminal 2 is connected to the login verification information filling module 1, the filing module 3, and the query module 4, and the user terminal 2 is connected to the enrollment management system; The login verification information filling module 1 is used for user identity authentication, user login and user information filling. The login verification information filling module 1 sends the user information to the user terminal 2, and the user terminal 2 sends it to the enrollment management system; The filing module 3 is used for users to simulate filing to designated institutions. The filing module 3 sends the simulated filing information to the user terminal 2, and the user terminal 2 sends it to the enrollment management system; The simulated filing information includes student ID, filing institution, and filing major; The query module 4 is used for users to search for the name of the institution, and the user terminal 2 accesses the official website of the corresponding institution management system based on the keyword indexing technology; The school management system is used to automatically generate the enrollment plan of the school, and the school management system sends the enrollment plan to the enrollment management system; The school management system includes a school management server 8, a professional continuous evaluation module 9, an enrollment plan generation module 10 and a school database 12; The school management server 8 is connected to the user terminal 2, the professional continuity evaluation module 9, the enrollment plan generation module 10, the school database 12, and the enrollment management system; The school management server 8 runs the school official website; The school database 12 is used to store the school's professional and subject status table from the previous year; The subject status table includes the planned enrollment number of each major and subject in the previous year. B1 and professional discipline information; The professional sustainability evaluation module 9 is used to obtain the professional discipline status table of the college in the previous year stored in the college database 12 through the college management server 8, and analyze the professional discipline information in the professional discipline status table to evaluate the sustainability of each professional discipline of the college, and generate a professional discipline sustainability score. Z ; Module 9 of the Professional Continuing Assessment will ZSend it to the school management server 8, and the school management server 8 sends it to the enrollment plan generation module 10; Professional discipline information including the rate of major change in the previous year H , the ranking rate of university majors and disciplines in the previous year N1 , this year's university professional discipline ranking rate N2 and employment rate of professional disciplines G ; The Professional Continuing Assessment Module 9 is about computing Z The formula is: Z={(N1-N2)+j1*G+j2(1-H)}*100 ; in j1+j2=1 , j1, j2 are all influence weights and are constants. j1, j2 The values ​​are 0.2 and 0.8 respectively; The enrollment plan generation module 10 calculates B2 The formula is: B2=B1*Z%.

[0023] When the present invention is used, N1-N2 It reflects the changes in current subject rankings, such as N1 is 10%, N2 is 7%, then N1-N2 This indicates that the professional ranking has improved by 3%.

[0024] pass N1-N2, G, H Comprehensively judge the sustainability of enrollment in colleges and universities; Enrollment plan generation module 10 calculation B2 The formula is: B2=B1*Z ; Automatically generate an enrollment plan to scientifically assist colleges and universities in formulating the actual number of students to be enrolled in each major. Compared with the current existing technology that requires colleges and universities to independently import enrollment plans, this application simplifies the process while improving the scientific nature of enrollment decisions.

[0025] The enrollment plan generation module 10 is used to Z and B1 Calculate the planned enrollment number of each major and discipline of the college this year B2， And calculate all professional disciplines B2 The total number of students enrolled in this year B3 , and generate an enrollment plan, which is sent to the enrollment management system.

[0026] The enrollment plan generation module 10 sends the enrollment plan to the school management server 8, and the school management server 8 sends it to the enrollment management system; The enrollment management system is used to collect data on the simulated enrollment information of the colleges and universities, and automatically adjust the frequency of publicity of the colleges and universities in the system based on the enrollment schedule and the simulated enrollment information.

[0027] The enrollment management system includes an enrollment management server 5, an enrollment publicity module 6, a simulated filing management module 7, an enrollment publicity adjustment module 11 and a user information identification module 13; The enrollment management server 5 is connected to the user terminal 2, the enrollment publicity module 6, and the simulated filing management module 7, the enrollment management server 5 is connected to the school management server 8, the user information identification module 13 is connected to the enrollment management server 5 and the enrollment publicity module 6, the simulated filing management module 7 is connected to the enrollment publicity adjustment module 11, and the enrollment publicity adjustment module 11 is connected to the enrollment publicity module 6; The enrollment management server 5 receives the simulated filing information and user information sent by the user terminal 2; The enrollment management server 5 sends the simulated filing information to the simulated filing management module 7, and the enrollment management server 5 sends the user information to the user information identification module 13; Enrollment publicity module 6 is used for multi-dimensional publicity and display of college enrollment; The enrollment publicity module 6 includes a school publicity applet management module 61, a student source base publicity management module 62, a self-media publicity management module 63, an offline open day publicity management module 64 and an enrollment group management module 65; The school promotion mini-program management module 61 is used to manage multiple school promotion mini-programs, each of which corresponds to one school; The school publicity applet management module 61 is also used to generate a QR code 1 for accessing the applet, and the school publicity applet management module 61 sends the QR code 1 to the enrollment management server 5; The student source base publicity management module 62 is used for users to view the enrollment information of colleges and universities that cooperate with their own high schools to enroll students; The self-media publicity management module 63 is used for the self-media platform to publish promotional videos, copywriting, and short videos of the college or its professional disciplines and generate a QR code 2 for content access. The self-media publicity management module 63 sends the QR code 2 to the enrollment management server 5; The offline open day publicity management module 64 is used for pushing and managing the publicity information of the offline open day of the college; The enrollment group management module 65 is used for the management of enrollment groups in various provinces of multiple colleges; The school publicity applet management module 61 and the self-media publicity management module 63 send QR code 1 and QR code 2 to the enrollment management server 5 cycles respectively according to the schools in the professional matching school table; The enrollment management server 5 pushes QR code 1 and QR code 2 to the user terminal 2.

[0028] School publicity mini program management module 61, self-media publicity management module 63 receive publicity cycle R Based on the publicity cycle R Adjust the period of sending QR code 1 and QR code 2 to the enrollment management server 5.

[0029] When the present invention is used, multi-dimensional publicity and display of colleges and universities are realized through the college publicity applet management module 61, the student source base publicity management module 62, the self-media publicity management module 63, the offline open day publicity management module 64 and the enrollment group management module 65; The user information identification module 13 is used to control the promotion objects of the enrollment promotion module 6 based on the user information; The enrollment management server 5 receives the enrollment schedule sent by the school management server 8, and the enrollment management server 5 sends the enrollment schedule to the enrollment publicity module 6 and the simulated filing management module 7; The enrollment management server 5 collects statistics on the simulated filing information and calculates and obtains statistical data of the simulated filing information; The simulation filing management module 7 is used to calculate the simulation filing situation of each major of the college according to the enrollment plan and the simulation filing information statistical data; The simulated filing information includes student ID, filing institution, and filing major; The simulated enrollment information statistics include the total number of simulated enrollments of the colleges and universities W and simulation scale P ; W It indicates the total number of simulated admissions to a college in the system; P It indicates the ratio of the total number of people participating in the simulated filing in the system to the number of people filling in the college entrance examination volunteers; The simulated filing situation includes the simulated filing information rate of the institution F and the rate of adjustment of school publicity F1 ; The simulated filing information rate of the mentioned institutions F The calculation formula is: F=W / B3*P ; The adjustment rate of the college publicity F1 The calculation formula is: F1=Ff ; in f Indicates the preset admission rate.

[0030] f The value is 110%; When the present invention is used, the simulation ratio PThe function of is to take the total number of people who participated in the simulated filing information among the number of college entrance examination volunteers as a sample. B3*P represents the number of enrolled students in the programs in the sample; For example P=5%, B3=300 ,but B3*P It means that the number of students enrolled in the sample plan is 15; This method can reflect the simulated filing situation in the sample, thus providing a reference for college admissions.

[0031] The enrollment publicity adjustment module 11 is used to adjust the publicity cycle according to the simulated enrollment situation R ; Admissions Promotion Adjustment Module 11 is based on F1 Step S for adjusting the publicity of enrollment publicity module 6: Step S1, simulation file management module 7 determines F1 Is the absolute value of less than or equal to 3%? Step S2: If yes, the enrollment promotion adjustment module 11 maintains the current promotion cycle R ; Step S3, if not, determine F1 The positive and negative; If positive, the adjusted promotion period R 1 =R1-F1; If negative, the adjusted promotion period R 1 =R1+F1.

[0032] When the present invention is used, the college simulates the filing information rate F It reflects the overall filing rate of participating institutions through filing module 3. The value reflects the publicity of the institution, for example F Value lower than f When it is poor, it indicates that the publicity of the major needs to be improved, otherwise it needs to be reduced; When the present invention is used, the rate of adjustment of the school publicity F1 As a publicity cycle R The adjustment basis can realize the dynamic adjustment of the enrollment publicity cycle of the enrollment publicity module 6, by controlling the simulated filing information rate of the colleges and universities. F exist f The reasonable range of fluctuations is used to simulate the key data of the filing rate, which reflects the degree of attention of the college among users. Maintaining the filing rate within a reasonable range is conducive to the college's enrollment decision-making. F Too high or too low will cause adverse effects. The role of the enrollment publicity adjustment module 11 in this application is to simulate the filing rate based on the F and f The differenceF1 Whether it is within a reasonable range, to determine whether the enrollment promotion cycle needs to be adjusted R Make adjustments; This enables the cycle of school promotion information pushed to users to be adjusted F1 Dynamically adjust and maintain analog input F Close to industry standard admission rate f , thereby avoiding the problem of unbalanced enrollment publicity in colleges and universities.

[0033] The enrollment publicity module 6 is based on the publicity cycle R Adjust the frequency of promotions.

[0034] When the present invention is used, the user's identity is identified and the user information is filled in by the login verification information filling module 1, thereby realizing the authentication of whether the user is a high school graduate and the user's information collection; When the present invention is used, the filing module 3 realizes the colleges and majors of the user's simulated filing information intention; The query module 4 realizes the query of the official website information of the college; Calculate the academic discipline of the institution through the Continuing Professional Assessment Module 9 Z , enrollment plan generation module 10 is based on Z Generate the enrollment plan for this year; Implementing statistical analysis of simulated filing information data through the enrollment management server 5; The simulated filing management module 7 realizes the analysis of the simulated filing situation of the college and provides data support for the publicity adjustment of the enrollment publicity adjustment module 11; Dynamically adjust the enrollment publicity frequency of the enrollment publicity module 6 through the enrollment publicity adjustment module 11; The user information recognition module 13 is used to analyze the user information and control the enrollment promotion objects of the enrollment promotion module 6 to achieve accurate promotion.

[0035] User information includes the place of origin, senior high school, estimated college entrance examination score, and target major; The user information identification module 13 identifies the high school of the user information and determines whether the high school belongs to the student source base of the college. If the high school belongs to the student source base of the college, the user is included in the management of the student source base publicity management module 62; This makes it easier for users to consult the enrollment policies of colleges and universities in the source base and achieve accurate publicity; The user information identification module 13 identifies the origin of the user information; The user information identification module 13 reads the province information of the student's place of origin and automatically includes the user in the provincial enrollment groups of multiple colleges in the enrollment group management module 65; This makes it convenient for users to consult the provincial admissions groups about the colleges’ admissions policies in various provinces and achieve accurate publicity.

[0036] The user information identification module 13 reads the city-level information of the students' place of origin, and matches the city-level information with the registered addresses of multiple colleges and universities. The user information identification module 13 sends the matched colleges and universities to the offline open day publicity management module 64. The offline open day publicity management module 64 sends the offline open day publicity information of these colleges and universities to the enrollment management server 5. The enrollment management server 5 sends the offline open day publicity information to the user terminal 2.

[0037] This enables accurate push of offline open day promotional information to local users of the institution; The user information identification module 13 is also used for matching users' professional disciplines, including the following steps A: Step A1, the user information identification module 13 reads the target major of the user information and matches it with the corresponding major in the enrollment plan table of each college, and records the matched colleges in the major matching college table; Step A2, the user information identification module 13 reads the predicted college entrance examination score of the user information, and calculates the score difference between the admission score line of the major of each college in the previous year and the predicted college entrance examination score, and removes the college from the professional matching college table if the score difference is greater than 20 points, otherwise it is retained; Step A3, the user information identification module 13 sends the major matching school table to the school publicity mini program management module 61 and the self-media publicity management module 63.

[0038] Embodiment 2: In some embodiments, Figure 1-Figure 3 As shown, as a preferred embodiment of the present invention, the simulation file management module 7 is also used to T is the horizontal axis, F To construct a simulated filing rate fluctuation line graph for the vertical coordinate, the simulated filing management module 7 sends the professional filing rate fluctuation line graph to the enrollment management server 5, the enrollment management server 5 sends it to the school management server 8, and the school management server 8 sends it to the school database 12 for storage.

[0039] Simulation file management module 7 is calculated in 12-hour cycles F， Based on F and T It constitutes the fluctuation line of the simulated admission rate of colleges and universities; This enables colleges and universities to understand the colleges and universities' simulated filing information rate in real time F The changes in the information also reflect the effect of the enrollment publicity adjustment module 11 automatically adjusting the publicity cycle of the enrollment publicity module 6.

[0040] The above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit the same. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that the technical solutions described in the aforementioned embodiments may still be modified, or some of the technical features may be replaced by equivalents. Such modifications or replacements will not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A college enrollment publicity system that automatically adjusts publicity frequency, characterized by: Including multiple school management systems, enrollment management systems and multiple user management systems; The user management system comprises a login verification information filling module (1), a user terminal (2), a file submission module (3) and a query module (4); The filing module (3) is used for users to simulate filing to designated institutions; The school management system comprises a school management server (8), a professional continuous evaluation module (9), an enrollment plan generation module (10) and a school database (12); The professional continuous evaluation module (9) is used to obtain the professional subject status table of the college in the previous year stored in the college database (12) through the college management server (8), and the subject status table includes the planned enrollment number of each professional subject in the previous year of the college B1 and professional discipline information, including the rate of major change in the previous year H , the ranking rate of university majors and disciplines in the previous year N1 , this year's university professional discipline ranking rate N2 and employment rate of professional disciplines G ; And generate professional subject sustainable scores Z , Z Send to the enrollment plan generation module (10); Z={(N1-N2)+j1*G+j2(1-H)}*100 ； in j1+j2=1 , j1, j2 are all constants; The enrollment plan generation module (10) is used to calculate the planned enrollment number of each major and discipline of the college this year. B2 : B2=B1*Z%; The enrollment plan generation module (10) is used to Z and B1 Calculate the planned enrollment number of each major and discipline of the college this year B2， And calculate all professional disciplines B2 The total number of students enrolled in this year B3 , and generate an enrollment plan, which is sent to the enrollment management system; The enrollment management system is used to collect data on the simulated enrollment information of the colleges and universities, and automatically adjust the frequency of publicity of the colleges and universities in the system based on the enrollment schedule and the simulated enrollment information.

2. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 1 is characterized in that: The user terminal (2) is communicatively connected to the login verification information filling module (1), the filing module (3), and the query module (4), and the user terminal (2) is communicatively connected to the enrollment management system; The login verification information filling module (1) is used for user identity authentication, user login and user information filling. The login verification information filling module (1) sends the user information to the user terminal (2), and the user terminal (2) sends it to the enrollment management system; The filing module (3) sends the simulated filing information to the user terminal (2), and the user terminal (2) sends it to the enrollment management system; The simulated filing information includes student number, filing institution, and filing major; The query module (4) is used for users to search for the name of a school, and the user terminal (2) accesses the official website of the school on the corresponding school management server (8) based on the keyword indexing technology; The school management server (8) is in communication connection with the user terminal (2), the professional continuous evaluation module (9), the enrollment plan generation module (10), the school database (12), and the enrollment management system.

3. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 2 is characterized in that: The enrollment plan generation module (10) sends the enrollment plan table to the school management server (8), and the school management server (8) sends it to the enrollment management system; The enrollment management system comprises an enrollment management server (5), an enrollment publicity module (6), a simulated filing management module (7), an enrollment publicity adjustment module (11) and a user information identification module (13); The enrollment management server (5) receives the simulated filing information and user information sent by the user terminal (2); The enrollment management server (5) sends the simulated filing information to the simulated filing management module (7), and the enrollment management server (5) sends the user information to the user information identification module (13); The user information identification module (13) is used to control the promotion objects of the enrollment promotion module (6) based on the user information; The enrollment management server (5) receives the enrollment plan sent by the school management server (8), and the enrollment management server (5) sends the enrollment plan to the enrollment publicity module (6) and the simulated filing management module (7); The enrollment management server (5) collects statistics on the simulated filing information and calculates and obtains statistical data of the simulated filing information; The simulated filing management module (7) is used to calculate the simulated filing status of each major in the college according to the enrollment plan table and the simulated filing information statistical data; The enrollment publicity adjustment module (11) is used to adjust the publicity cycle according to the simulated enrollment situation. R ; The enrollment publicity module (6) is based on the publicity cycle R Adjust the frequency of promotions.

4. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 3 is characterized in that: The enrollment publicity module (6) includes a school publicity applet management module (61), a student source base publicity management module (62), a self-media publicity management module (63), an offline open day publicity management module (64) and an enrollment group management module (65); The school promotion mini-program management module (61) is used to manage multiple school promotion mini-programs, each school promotion mini-program corresponds to a school; The school publicity mini-program management module (61) is further used to generate a QR code 1 for accessing the mini-program, and the school publicity mini-program management module (61) sends the QR code 1 to the enrollment management server (5); The student source base publicity management module (62) is used for users to view the enrollment information of colleges and universities that cooperate to enroll students from their own high schools; The self-media publicity management module (63) is used to publish promotional videos, texts, and short videos of the college or its professional disciplines on the self-media platform and generate a second QR code for content access. The self-media publicity management module (63) sends the second QR code to the enrollment management server (5); The offline open day publicity management module (64) is used for pushing and managing the publicity information of the offline open day of the school; The enrollment group management module (65) is used to manage the enrollment groups of multiple colleges and universities in each province; The school publicity mini program management module (61) and the self-media publicity management module (63) receive the publicity cycle R Based on the publicity cycle R Adjust the period of sending QR code 1 and QR code 2 to the enrollment management server (5).

5. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 4 is characterized in that: The user information includes the high school graduated, place of origin, target major and estimated college entrance examination score; The user information identification module (13) identifies the high school of the user information and determines whether the high school belongs to the student source base of the college. If the high school belongs to the student source base of the college, the user is included in the management of the student source base publicity management module (62); The user information identification module (13) identifies the origin of the user information; The user information identification module (13) reads the province information of the student's place of origin and automatically includes the user in the provincial enrollment groups of multiple colleges and universities in the enrollment group management module (65); The user information identification module (13) reads the city-level information of the student's place of origin and matches the city-level information with the registered addresses of multiple colleges and universities. The user information identification module (13) sends the matched colleges and universities to the offline open day publicity management module (64). The offline open day publicity management module (64) sends the offline open day publicity information of these colleges and universities to the enrollment management server (5). The enrollment management server (5) sends the offline open day publicity information to the user terminal (2).

6. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 5 is characterized in that: The user information identification module (13) is also used for matching users' professional disciplines, including the following steps A: Step A1, the user information identification module (13) reads the target major of the user information and matches it with the corresponding major in the enrollment plan table of each college, and records the matched colleges in the major matching college table; Step A2, the user information identification module (13) reads the predicted college entrance examination score of the user information, and calculates the score difference between the admission score line of the major of each college in the previous year and the predicted college entrance examination score, and removes the college from the professional matching college table if the score difference is greater than 20 points, otherwise it is retained; Step A3, the user information identification module (13) sends the major matching school table to the school publicity mini program management module (61) and the self-media publicity management module (63).

7. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 6 is characterized in that: The school publicity mini-program management module (61) and the self-media publicity management module (63) periodically send QR code 1 and QR code 2 to the enrollment management server (5) according to the schools in the professional matching school table; The enrollment management server (5) pushes the QR code 1 and QR code 2 to the user terminal (2); The school publicity mini program management module (61) and the self-media publicity management module (63) receive the publicity cycle R Based on the publicity cycle R Adjust the period of sending QR code 1 and QR code 2 to the enrollment management server (5).

8. The school enrollment publicity system for automatically adjusting publicity frequency according to any one of claims 1 to 7, characterized in that: j1, j2 The values ​​are 0.2 and 0.8 respectively.

9. The school enrollment publicity system for automatically adjusting publicity frequency according to claim 8, characterized in that: The simulated enrollment information statistics include the total number of simulated enrollments of the colleges and universities W and simulation scale P ; W It indicates the total number of simulated admissions to a college in the system; P It indicates the ratio of the total number of people participating in the simulated filing in the system to the number of people filling in the college entrance examination volunteers; The simulated filing situation includes the simulated filing information rate of the institution F and the rate of adjustment of school publicity F1 ; The simulated filing information rate of the mentioned institutions F The calculation formula is: F=W / (B3*P) ; The adjustment rate of the college publicity F1 The calculation formula is: F1=Ff ; in f Indicates the preset admission rate.

10. The college enrollment publicity system with automatic adjustment of publicity frequency according to claim 9, characterized in that: The enrollment publicity adjustment module (11) is based on F1 Step S for adjusting the publicity of the enrollment publicity module (6): Step S1, the simulation file management module (7) determines F1 Is the absolute value of less than or equal to 3%? Step S2: If yes, the enrollment promotion adjustment module (11) maintains the current promotion cycle. R ; Step S3, if not, then determine F1 The positive and negative If positive, the adjusted promotion period R 1 =R(1-F1); If negative, the adjusted promotion period R 1 =R(1+F1) .

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