System for driving offline media interaction through online live broadcasting room

Abstract

The invention relates to the technical field of live broadcast, and provides a system for driving offline media interaction through an online live broadcast room, which comprises a live broadcast room, an online live broadcast system and an offline media system, the online live broadcast system and the offline media system are communicated with the live broadcast room, and the live broadcast room comprises a picture and audio stream acquisition device, a stream pushing device and a background management system. The stream pushing equipment encodes collected offline media pictures and audio stream data and encapsulates the data through an RTMP (Real Time Messaging Protocol) to form live stream audio and video data; under the background of wide development of indoor and outdoor light and shadow imaging media, offline media scenes such as a large screen or projection are collected and pushed to online users through live broadcast stream pushing equipment, and the online users interact through an interaction system and participate in content change and experience formation of offline media. Therefore, the interactive live broadcasting room which drives offline experience through online interaction is formed, the experience feeling of online users is improved, and meanwhile offline media activities can be implemented on time.

Description

Technical Field

[0001] The present invention relates to the field of new media, and in particular to a system that drives offline media interaction through an online live broadcast room. Background Art

[0002] Offline media mainly consists of non-network media such as television, newspapers, magazines and other print media, and outdoor communication media such as elevator voice advertisements and outdoor billboards; while online live broadcasts belong to online network media, and online media is often used at the same time as online network media.

[0003] China Announcement No.: CN111669606A, a live broadcast system for offline and online synchronous teaching, including a live broadcast room, an online live broadcast system and an offline live broadcast system, the live broadcast room includes a first audio and video acquisition device, a teaching live broadcast streaming device, which encodes the collected audio and video data and encapsulates them into live stream audio and video data through the RTMP transmission protocol, the offline live broadcast system includes a branch audio and video acquisition device and a branch live broadcast viewing device; the online live broadcast system includes a cloud streaming media server source station for storing the live stream audio and video data, a CDN node server for distributing the live stream, and an intelligent device end, by pushing the live stream audio and video data to the cloud and distributing it to the intelligent device end through the CDN node server, although the above invention connects online and offline through the acquisition device, the offline activities have not been widely promoted, so only a part of people know about it, which leads to a decrease in participation in the activities and it is difficult to achieve the expected influence and communication effect.

[0004] In summary, the present invention proposes a system for driving offline media interaction through an online live broadcast room. Summary of the invention

[0005] The present invention provides a system for driving offline media interaction through an online live broadcast room, which is hosted by offline media and disseminated by online media to solve the problem that the online and offline channels in the prior art cannot provide users with a good experience.

[0006] A system for driving offline media interaction through an online live broadcast room, comprising a live broadcast room, an online live broadcast system and an offline media system communicating with the live broadcast room, wherein the live broadcast room comprises a picture and audio stream acquisition device, a streaming device, and a background management system, wherein the streaming device encodes the acquired offline media picture and audio stream data and encapsulates them through the RTMP transmission protocol to convert them into live streaming audio and video data, and the offline media system comprises a light and shadow imaging device, and an offline media scene is projected through the light and shadow imaging device; The online live broadcast system includes a cloud-based streaming media server source station for storing the live stream audio and video data, a CDN node server for distributing the live stream, and a smart device end. The live stream audio and video data is pushed to the cloud and distributed to the smart device end through the CDN node server.

[0007] As a technical solution of the present invention, the first audio and video acquisition device is connected to the streaming device via an audio and video connection line, and the live streaming device encodes the collected original audio and video data into standard streaming data and stores it. When the smart setting end requests live streaming data via RTMP streaming, the live broadcast end performs uplink RTMP streaming to the cloud streaming media server source station through the live streaming device, and pushes the stream to the streaming media server source station through RTMP and accelerates the release to the smart device end through the CDN node server for browsing and real-time interaction with offline media through the matching chat function.

[0008] As a technical solution of the present invention, the picture and audio and video acquisition device includes a projector, a microphone and a document playback device, which is used to capture light and shadow imaging of offline media site content and perform live streaming through the live streaming device.

[0009] As a technical solution of the present invention, the smart device terminal includes a hardware terminal and a software terminal, which is used to watch the live streaming audio and video data pushed to the cloud and accelerated by CDN through the network, and interact with the offline media system in real time through the chat function of the smart device terminal.

[0010] As a technical solution of the present invention, the live broadcast room is an offline media light and shadow imaging scene, which enhances the online user experience and is conducive to the interaction between online and offline users.

[0011] As a technical solution of the present invention, the light and shadow imaging device can be a large screen or a projection, which is conducive to providing a more realistic and vivid visual experience.

[0012] As a technical solution of the present invention, the background management system includes an interactive system, and online and offline interactions are performed with the interactive system through a smart device terminal.

[0013] As a technical solution of the present invention, the background management system also includes a user management system and a data management system. Users are managed through the user management system, and the data management system is used to collect and store data.

[0014] Compared with the prior art, the present invention has the following beneficial effects: 1. The present invention is based on the background of the widespread development of indoor and outdoor light and shadow imaging media. By collecting offline media scenes, such as large screens or projections, the live streaming equipment is used to push them to online users. Online users interact through an interactive system and participate in the content changes and experience formation of offline media, thereby forming an interactive live broadcast room that drives offline experience through online interaction, which is conducive to increasing the experience of online users and at the same time conducive to the smooth implementation of offline media activities. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 It is a schematic diagram of the structure of the online live broadcast room driving offline media interaction system of the present invention; Figure 2 It is a structural schematic diagram of the online live broadcast system of the present invention. DETAILED DESCRIPTION

[0016] The following embodiments of the present invention are described in further detail in conjunction with the accompanying drawings and examples. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0017] The present invention provides a system for driving offline media interaction through an online live broadcast room, including a live broadcast room, an online live broadcast system and an offline media system communicating with the live broadcast room. The live broadcast room includes a picture and audio stream acquisition device, a streaming device and a background management system. The streaming device encodes the acquired offline media picture and audio stream data and encapsulates them through the RTMP transmission protocol to convert them into live streaming audio and video data. The offline media system includes a light and shadow imaging device, and the light and shadow imaging device is used to project offline media scenes. The online live broadcast system includes a cloud-based streaming media server source station that stores live streaming audio and video data, a CDN node server that distributes live streaming, and a smart device terminal. The live streaming audio and video data is pushed to the cloud and distributed to the smart device terminal through the CDN node server.

[0018] As an implementation mode of the present invention, the picture and audio and video acquisition equipment is connected to the streaming device through an audio and video connection line. The live streaming device encodes the collected original audio and video data into standard streaming data and stores it. When the smart setting end requests the live streaming data through RTMP pulling, the live broadcast end performs uplink RTMP streaming to the cloud streaming media server source station through the live streaming device, and pushes the stream to the streaming media server source station through RTMP and accelerates the release to the smart device end through the CDN node server for browsing and real-time interaction with offline media through the supporting chat function, helping offline media understand the needs of online users, and at the same time facilitating offline media to hold activities and participate in online users at the same time, thereby improving the sense of participation of online users.

[0019] As an embodiment of the present invention, the image and audio and video acquisition device includes a projector, a microphone and a document playback device, which is used to capture light and shadow imaging of offline media live content, and live broadcast and streaming through a live streaming device, thereby increasing the intensity of video dissemination, thereby attracting more online users, so that more online users can participate in activities held by offline media through live broadcasts, thereby increasing the fun of the activities.

[0020] As an implementation mode of the present invention, the smart device terminal includes a hardware terminal and a software terminal, which is used to watch the live streaming audio and video data pushed to the cloud and accelerated by CDN through the network, and interact with the offline media system in real time through the chat function of the smart device terminal, which is conducive to the online live broadcast to promote the offline media. The smart device terminal can be a mobile phone, computer or small program, etc.

[0021] As an implementation mode of the present invention, the live broadcast room is an offline media light and shadow imaging scene, which transmits the offline media scene to the smart terminal through live broadcast. Online users browse videos through smart devices such as mobile phones, thereby enhancing the online user experience and facilitating the interaction between online and offline users.

[0022] As an embodiment of the present invention, the light and shadow imaging device can be a large screen or a projection, which is conducive to providing a more realistic and vivid visual experience, and further facilitates online and offline users to interact through interactive systems, such as barrage or voice, thereby facilitating online live broadcasts to promote offline media.

[0023] As an implementation mode of the present invention, the background management system includes an interactive system, and online and offline interactions are performed with the interactive system through smart device terminals, and the smart device terminals may be mobile phones, computers and other devices.

[0024] As an implementation mode of the present invention, the background management system also includes a user management system and a data management system. Users are managed through the user management system. The data management system is used to collect and store data, which is conducive to counting the online time of online users and then calculating the focus of online users, so as to facilitate the push of videos that match the interests of online users according to their interests, facilitate the dissemination of videos, and facilitate the matching of online users with offline media.

[0025] Specific working principle: Against the backdrop of widespread development of indoor and outdoor light and shadow imaging media, indoor and outdoor offline media scenes are captured through image and audio stream capture devices, that is, by projecting offline media scenes into a projector using light and using a microphone to collect the sound of the scene, thereby producing audio and video; then live streaming is performed through a live streaming device, that is, the live streaming device encodes the collected original audio and video data into standard streaming data and stores it. When the smart setting end requests live streaming data through RTMP streaming, the live streaming end performs upstream RTMP streaming to the cloud streaming media server source station through the live streaming device, and pushes the stream to the streaming media server source station through RTMP, and accelerates the release to the smart device terminal through the CDN node server. Online users can log in to the live streaming platform and view the audio and video by using smart device terminals, such as mobile phones or computers.

[0026] It should be noted that the live broadcast platform selects a suitable platform based on the offline media scene and audience group. The streaming server in the streaming device is responsible for receiving the live streaming audio and video data and sending them to multiple platforms. Online users can watch them through multiple platforms. Through live streaming, the offline media scene can be viewed by more online users through video, which increases the dissemination of the video and the dissemination of offline media scene activities, allowing more users to understand the offline media scene and participate in the activities within the scene.

[0027] Online users log in to the live broadcast platform through their mobile phones or computers to watch audio and video, and actively participate in activities by chatting or voting in the interactive system. For example, when the online screen is playing dragon boat racing content, online users can vote to see which dragon boat will win the race, thereby increasing the online user experience and forming an interactive live broadcast room that links online and offline formal scenes.

[0028] It should be noted that the interactive system is a branch of the user management system. Since online users have different attitudes towards live broadcast content, users need to be managed through the user management system to avoid the smooth progress of the live broadcast due to live broadcast barrage or chat chaos. The data management system is used to collect and store data, which is conducive to counting the online time of online users, and then inferring the focus of online users, which is conducive to pushing videos that suit their interests based on their interests, facilitating the dissemination of videos, and facilitating the smooth cooperation of online users with offline media scene activities.

[0029] The embodiments of the present invention are provided for the purpose of illustration and description. Although the embodiments of the present invention have been shown and described above, it can be understood that the above embodiments are exemplary and cannot be understood as limitations of the present invention. Ordinary technicians in this field can change, modify, replace and modify the above embodiments within the scope of the present invention.

Claims

1. A system for driving offline media interaction through an online live broadcast room, comprising a live broadcast room, an online live broadcast system communicating with the live broadcast room, and an offline media system, characterized in that: The live broadcast room includes a picture and audio stream acquisition device, a streaming device and a background management system. The streaming device encodes the collected offline media picture and audio stream data and encapsulates them through the RTMP transmission protocol to convert them into live streaming audio and video data. The offline media system includes a light and shadow imaging device, which projects offline media scenes through the light and shadow imaging device. The online live broadcast system includes a cloud-based streaming media server source station for storing the live stream audio and video data, a CDN node server for distributing the live stream, and a smart device end. The live stream audio and video data is pushed to the cloud and distributed to the smart device end through the CDN node server.

2. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The picture and audio stream acquisition device is connected to the streaming device via an audio and video connection line, and the live streaming device encodes the collected original audio and video data into standard streaming data and stores it.

3. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The image and audio / video acquisition device includes a projector, a microphone and a document playback device, which is used to acquire light and shadow imaging of offline media live content and perform live streaming through the live streaming device.

4. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The smart device terminal includes a hardware terminal and a software terminal, which are used to watch live streaming audio and video data pushed to the cloud and accelerated by CDN through the network, and interact with the offline media system in real time through the chat function of the smart device terminal.

5. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The live broadcast room is an offline media light and shadow imaging scene, which enhances the online user experience and is conducive to the interaction between online and offline users.

6. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The light and shadow imaging device can be a large screen or a projection, which is conducive to providing a more realistic and vivid visual experience.

7. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The background management system includes an interactive system, and online and offline interactions are performed with the interactive system through smart device terminals.

8. The system for driving offline media interaction through an online live broadcast room as claimed in claim 1, characterized in that: The background management system also includes a user management system and a data management system. Users are managed through the user management system, and the data management system is used to collect and store data.

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