Content delivery method and device, readable medium, electronic equipment and program product

Abstract

The invention discloses a content delivery method and device, a readable medium, electronic equipment and a program product. The method comprises the following steps: displaying a delivery management page for displaying a content delivery plan of a live broadcast room; displaying delivery prompt information under the content delivery plan under the condition that delivery data of a target live broadcast room corresponding to the content delivery plan and / or a live broadcast room state meet a preset condition; in response to a trigger operation on the delivery prompt information, displaying an intelligent interaction page, and displaying the recommended first delivery content and a delivery control for performing content delivery on the intelligent interaction page; and performing content delivery based on the first delivery content in response to a triggering operation on the delivery control. Since the intelligent interaction page can display the recommended first delivery content and the delivery control, one-key delivery of the recommended delivery content at least can be realized through the intelligent interaction page, so that the operation complexity of content delivery by a user is simplified, and the content delivery efficiency and the user experience are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to a content delivery method, device, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technology, content delivery is increasingly being used in different fields. For example, in the e-commerce field, live broadcast rooms and / or products can be delivered on content delivery platforms to increase the exposure of live broadcast rooms and / or products.

[0003] However, in the related art, when delivering content, there are problems such as cumbersome and complicated delivery operations and low delivery efficiency. Summary of the invention

[0004] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a content delivery method, the content delivery method comprising: Displaying a delivery management page, wherein the delivery management page displays a content delivery plan for at least one live broadcast room; When the delivery data and / or the state of the target live broadcast room corresponding to the content delivery plan meet the preset conditions, display delivery prompt information under the content delivery plan corresponding to the target live broadcast room; In response to a triggering operation on the delivery prompt information, an intelligent interaction page is displayed, the intelligent interaction page is used for a user to interact with an intelligent agent, and the intelligent interaction page displays a recommended first delivery content and a delivery control for content delivery; In response to a triggering operation on the delivery control, content delivery is performed based on the first delivery content.

[0006] In a second aspect, the present disclosure provides a content delivery device, the content delivery device comprising: A first display module is used to display a delivery management page, wherein the delivery management page displays a content delivery plan for at least one live broadcast room; A second display module is used to display delivery prompt information under the content delivery plan corresponding to the target live broadcast room when the delivery data and / or live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions; A third display module is used to display an intelligent interaction page in response to a triggering operation on the delivery prompt information, wherein the intelligent interaction page is used for a user to interact with the intelligent agent, and the intelligent interaction page displays a recommended first delivery content and a delivery control for content delivery; A content delivery module is used to deliver content based on the first delivery content in response to a triggering operation on the delivery control.

[0007] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when the computer program is executed by a processing device.

[0008] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method in the first aspect.

[0009] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0010] Through the above technical solution, when the delivery data and / or the state of the target live broadcast room meet the preset conditions, the delivery prompt information can be displayed under the content delivery plan corresponding to the target live broadcast room, and after the delivery prompt information is triggered, the intelligent interaction page can be displayed, and the recommended first delivery content and the delivery control for content delivery can be displayed in the intelligent interaction page, and after the delivery control is triggered, the content delivery can be performed based on the first delivery content. As a result, the recommended delivery content can be quickly delivered on the page used to display the content delivery plan of the live broadcast room, thereby improving the content delivery efficiency. In addition, since the intelligent interaction page can display the recommended first delivery content and the delivery control for content delivery, at least the recommended delivery content can be delivered with one click through the intelligent interaction page, thereby simplifying the complexity of the user's content delivery operation, thereby improving the content delivery efficiency and user experience.

[0011] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 is a flow chart of a content delivery method according to an exemplary embodiment of the present disclosure; Figure 2 is a schematic diagram of a delivery management page according to an exemplary embodiment of the present disclosure; Figure 3 is a schematic diagram showing a display of delivery prompt information according to an exemplary embodiment of the present disclosure; Figure 4 is a schematic diagram showing a display of a smart object page according to an exemplary embodiment of the present disclosure; Figure 5 is a schematic diagram showing a display of a second control and a third control according to an exemplary embodiment of the present disclosure; Figure 6 is a structural block diagram of a content delivery device according to an exemplary embodiment of the present disclosure; Figure 7 It is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0013] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0014] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0015] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0016] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0017] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0018] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0019] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0024] As mentioned in the background technology, in the related technology, when delivering content, there are problems such as cumbersome and complicated delivery operations and low delivery efficiency.

[0025] For example, in the field of e-commerce, with the rapid development of the live broadcast industry, more and more businesses and individuals choose to display and sell goods through live broadcast platforms. At the same time, in order to increase the exposure of goods, users can generally broadcast live broadcasts on content delivery platforms.

[0026] However, under this delivery method, since the exposure of the live broadcast room is often closely related to the real-time status of the live broadcast, when the live broadcast room is in the live broadcast state, the delivery can attract a large number of viewers, but once the live broadcast ends, the exposure of the live broadcast room will drop rapidly, thus affecting the delivery effect.

[0027] To overcome the above technical problems, merchants or individuals who conduct live broadcasting can also conduct separate placement for products, thereby reducing the impact of live broadcasting on product exposure. However, in the related art, when placing products, since the live broadcasting and product placement are not on the same placement page, there are problems such as cumbersome and complicated placement operations and low placement efficiency.

[0028] In view of this, the present disclosure provides a content delivery method, device, readable medium, electronic device and program product to solve the above technical problems.

[0029] The embodiments of the present disclosure are further explained below with reference to the accompanying drawings.

[0030] Figure 1 is a flowchart of a content delivery method according to an exemplary embodiment of the present disclosure, referring to Figure 1 , the method may include the following steps: S101: Displaying a delivery management page, which displays a content delivery plan for at least one live broadcast room.

[0031] For example, when a user opens a content delivery platform, the homepage of the content delivery platform may be displayed, and different functional entrances may be displayed on the homepage, such as a first functional entrance for content delivery and a second functional entrance for managing delivered content. When the user triggers the second functional entrance by clicking or other operations, a delivery management page may be displayed, and a content delivery plan for at least one live broadcast room and data indicator information related to content delivery may be displayed on the delivery management page, such as Figure 2 shown.

[0032] In this embodiment, the delivery management page can be displayed in a mobile terminal device (for example, a mobile phone) or in a non-mobile terminal (for example, a desktop computer), and the embodiment of the present disclosure does not impose any limitation on this.

[0033] S102: When the delivery data and / or the state of the target live broadcast room corresponding to the content delivery plan meets preset conditions, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

[0034] It should be understood that the user volume of the content delivery platform is large, and not every user has the content delivery permission, or there is not always content to be recommended. Therefore, in order to avoid showing invalid delivery prompt information to users, delivery prompt information can be displayed under the content delivery plan corresponding to the target live room when the user account is associated with the delivery content to be recommended and the user account has the content delivery permission. When the user account is not associated with the delivery content to be recommended, or the user account does not have the content delivery permission, the delivery prompt information is not displayed under the content delivery plan corresponding to the target live room to improve the user experience. That is to say, in a possible way, when the delivery data and / or the live room status of the target live room corresponding to the content delivery plan meet the preset conditions, the delivery prompt information is displayed under the content delivery plan corresponding to the target live room, which may include: When the delivery data and / or live broadcast room status of the target live broadcast room corresponding to the content delivery plan meets the preset conditions, determine whether the user account corresponding to the target live broadcast room is associated with the delivery content to be recommended and whether the user account has the content delivery permission; when the user account is associated with the delivery content to be recommended and the user account has the content delivery permission, the delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

[0035] In this embodiment, the delivered content can be a commodity, such as a physical commodity, a virtual service commodity, or an application, or it can be an article, such as an article introducing the target live broadcast room or an article introducing the live broadcast content of the live broadcast room, etc. Of course, the delivered content can also be other things, and the present disclosed embodiment does not impose any restrictions on this.

[0036] When the delivery content is a commodity, the hot-selling commodities in the content delivery platform can be determined first, and then the commodities in the live broadcast room that are the same or similar to the hot-selling commodities and have not been delivered can be selected, and the commodities can be used as delivery content. Alternatively, the delivery content can be the best-selling commodity in the live broadcast room, or the commodity with the highest repurchase rate, etc. Of course, the delivery content can also be other commodities, and the embodiments of the present disclosure do not impose any restrictions on this.

[0037] It should be understood that the delivery data can generally include input data (for example, delivery cost or delivery plan, etc.) and output data (for example, delivery revenue or gross merchandise volume (GMV), etc.). Therefore, the delivery data meeting the preset conditions may mean that the input data meets the preset conditions, or it may mean that the output data meets the preset conditions. By way of example, when the output data (for example, gross merchandise volume) of the target live broadcast room decreases, delivery prompt information may be displayed under the content delivery plan corresponding to the target live broadcast room. When the input data (for example, content delivery plan) of the target live broadcast room increases, delivery prompt information may be displayed under the content delivery plan corresponding to the target live broadcast room.

[0038] In this embodiment, the live broadcast room status meets the preset conditions, which may mean that the live broadcast room is in the offline state, or it may mean that the active state of the live broadcast room is less than the preset active state. Of course, it may also mean other things, and the present disclosed embodiment does not impose any restrictions on this.

[0039] For example, when the delivered content is a commodity, when it is detected that the live broadcast room state of live broadcast room 1 changes from the up-broadcast state to the down-broadcast state, delivery prompt information is displayed under the content delivery plan corresponding to live broadcast room 1, such as Figure 3 shown.

[0040] S103: In response to a triggering operation on the delivery prompt information, an intelligent interaction page is displayed, where the intelligent interaction page is used for the user to interact with the intelligent agent, and the intelligent interaction page displays a recommended first delivery content and a delivery control for content delivery.

[0041] In this embodiment, the first delivery content may include one or more. When the first delivery content includes more than one, in order to reduce the content display in the smart interaction page and improve the readability of the content, a display area for displaying the first delivery content may be set in the smart interaction page, and a scroll control may be set in the display area, so that by triggering the scroll control, different first delivery contents may be scrolled in the display area, thereby realizing the display of more information in a limited space, thereby improving the user's browsing experience.

[0042] In this embodiment, the smart interaction page can be displayed above the delivery management page, or it can be displayed side by side with the delivery management page to avoid the smart interaction page blocking the displayed content in the delivery management page. Of course, other display methods are also possible, and the present disclosed embodiment does not impose any restrictions on this.

[0043] In this embodiment, the triggering operation on the delivery prompt information may be a click operation on the delivery prompt information, or a long press operation on the delivery prompt information. Of course, other operations may also be performed on the delivery prompt information, and the present disclosed embodiment does not impose any limitation on this.

[0044] For example, continuing to refer to the above example, after the delivery prompt information is displayed under the content delivery plan corresponding to the live broadcast room 1, by clicking the delivery prompt information, the delivery management page and the smart interaction page can be displayed side by side, and the first delivery content and the delivery control "delivery" for content delivery can be displayed in the smart interaction page, such as Figure 4 shown.

[0045] S104: In response to a triggering operation on the delivery control, content delivery is performed based on the first delivery content.

[0046] As mentioned above, the first delivery content may include one or more. Therefore, when the first delivery content includes more than one, all of the first delivery content may be delivered, or part of the first delivery content may be delivered, and the embodiment of the present disclosure does not impose any limitation on this.

[0047] Through the above technical solution, when the delivery data and / or the state of the target live broadcast room meet the preset conditions, the delivery prompt information can be displayed under the content delivery plan corresponding to the target live broadcast room, and after the delivery prompt information is triggered, the intelligent interaction page can be displayed, and the recommended first delivery content and the delivery control for content delivery can be displayed in the intelligent interaction page, and after the delivery control is triggered, the content delivery can be performed based on the first delivery content. As a result, the recommended delivery content can be quickly delivered on the page used to display the content delivery plan of the live broadcast room, thereby improving the content delivery efficiency. In addition, since the intelligent interaction page can display the recommended first delivery content and the delivery control for content delivery, at least the recommended delivery content can be delivered with one click through the intelligent interaction page, thereby simplifying the complexity of the user's content delivery operation, thereby improving the content delivery efficiency and user experience.

[0048] To facilitate understanding of the content delivery method provided by the present disclosure, possible implementation methods in the present disclosure are described below.

[0049] In a possible manner, when the delivery data and / or live broadcast room status of the target live broadcast room corresponding to the content delivery plan meets the preset conditions, displaying delivery prompt information under the content delivery plan corresponding to the target live broadcast room may include: A first control is displayed on the delivery management page, and the first control is used to restart the content delivery plan corresponding to the target live broadcast room, and in response to the triggering operation of the first control, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room; and / or, in response to the status of the target live broadcast room corresponding to the content delivery plan changing to the offline status, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

[0050] In this embodiment, the triggering operation on the first control may be a click operation on the first control, or a sliding operation on the first control, and of course other operations may also be performed on the first control, and the embodiment of the present disclosure does not impose any limitation on this.

[0051] For example, Figure 2 As shown, a first control may be displayed on the left side of the user account, wherein the first control corresponding to user account 2 is in a closed state. When a sliding operation is performed on the first control corresponding to user account 2, the first control corresponding to user account 2 may be changed to an open state to restart the content delivery plan corresponding to user account 2, and delivery prompt information is displayed under the content delivery plan corresponding to user account 2, such as Figure 3 shown.

[0052] Through the above method, the delivery prompt information can be displayed under the content delivery plan corresponding to the live broadcast room, so that the delivery prompt information can correspond one-to-one with the live broadcast room, or the delivery prompt information can correspond one-to-one with the user account corresponding to the live broadcast room. This allows users to quickly determine the delivery prompt information corresponding to different live broadcast rooms or different user accounts. On the one hand, the readability of the content can be improved. On the other hand, it can be determined whether to deliver the content based on the delivery prompt information corresponding to different live broadcast rooms or different user accounts, thereby improving content delivery efficiency and user experience.

[0053] In a possible manner, in response to a triggering operation on a delivery control, delivering content based on the first delivery content may include: In response to a selection operation in a first delivery content in an intelligent interactive page, a second delivery content corresponding to the selection operation is determined, and a delivery strategy for the second delivery content is determined; in response to a trigger operation on a delivery control, content delivery is performed on the second delivery content based on the delivery strategy.

[0054] In this embodiment, the delivery strategy of the second delivery content can be automatically generated by the machine learning model associated with the agent, or obtained by manual input by the user, or of course, obtained by other means, and the present disclosed embodiment does not impose any restrictions on this.

[0055] When the delivery strategy of the second delivery content is automatically generated through the machine learning model associated with the agent, the agent can be associated with a data analysis model, so that, with the user's authorization, the historical delivery data of the user can be automatically collected through the agent in the content delivery platform, and then the collected historical delivery data can be analyzed and processed using the data analysis model to obtain the delivery strategy for the second delivery content. Furthermore, in order to facilitate the user to understand the delivery strategy of the second delivery content in a timely and intuitive manner, after the delivery strategy for the second delivery content is obtained through the machine learning model associated with the agent, the delivery strategy for the second delivery content can be displayed on the intelligent interaction page.

[0056] When the delivery strategy of the second delivery content is obtained through manual input by the user, a delivery strategy editing control may be displayed on the intelligent interaction page, thereby obtaining the delivery strategy of the second delivery content by editing the delivery strategy in the delivery strategy editing control.

[0057] When the delivery strategy of the second delivery content is obtained by other means, determining the delivery strategy for the second delivery content may include: The preset delivery strategy for the second delivery content is displayed; in response to an editing operation on the preset delivery strategy, the delivery strategy for the second delivery content is determined according to the editing operation.

[0058] For example, continuing to refer to the above example, when the smart object page is displayed by triggering the delivery prompt information corresponding to the live broadcast room 1, the first delivery content and the preset delivery strategy for the first delivery content can be displayed in the smart object page, such as Figure 4 As shown. After selecting the second delivery content from the first delivery content, the preset delivery strategy for the first delivery content can be changed to the preset delivery strategy for the second delivery content. If the preset delivery strategy for the second delivery content does not meet the user's expectations, the preset delivery strategy for the second delivery content can be manually edited to obtain the delivery strategy for the second delivery content. If the preset delivery strategy for the second delivery content meets the user's expectations, the preset delivery strategy can be directly used as the delivery strategy for the second delivery content.

[0059] In this embodiment, the preset delivery strategy can be determined based on actual conditions, and the present disclosure embodiment does not impose any restrictions on this. In a possible manner, the preset delivery strategy may include a target resource consumption for daily content delivery, and the target resource consumption may be determined in the following manner: When the user account corresponding to the target live broadcast room is associated with historical delivery data, the average resource consumption for daily content delivery is determined based on the historical delivery data, and the target resource consumption is determined based on the average resource consumption; when the user account corresponding to the target live broadcast room is not associated with historical delivery data, the preset resource consumption is determined as the target resource consumption.

[0060] For example, continuing to refer to the above example, if the user account corresponding to the live broadcast room 1 is associated with historical delivery data, the historical delivery data of the previous delivery cycle (for example, 7 days) can be obtained, and then the average resource consumption for daily content delivery can be determined based on the historical delivery data of the previous delivery cycle. If the average resource consumption is greater than or equal to the preset first resource consumption (for example, 10,000), the first resource consumption can be used as the target resource consumption. If the average resource consumption is less than or equal to the preset second resource consumption (for example, 1000), the second resource consumption can be used as the target resource consumption. If the average resource consumption is greater than the second resource consumption and less than the first resource consumption, the average resource consumption can be used as the target resource consumption, or the average resource consumption can be rounded up, and the resource consumption obtained by rounding up can be used as the target resource consumption. If the user account corresponding to the live broadcast room 1 is not associated with historical delivery data, the preset resource consumption (for example, 1000) can be used as the target resource consumption.

[0061] It should be understood that the method of determining the preset delivery strategy is only for illustrative purposes and does not constitute a limitation on the solution. In a possible manner, the preset delivery strategy can also be determined by a machine learning model associated with an agent. For example, the agent can be associated with a data analysis model, so that, with the user's authorization, the user's historical delivery data can be automatically collected in the content delivery platform through the agent, and then the collected historical delivery data can be analyzed and processed using the data analysis model to obtain the preset delivery strategy.

[0062] It should be understood that the preset delivery strategy in this embodiment is only for illustrative purposes and does not constitute a limitation on the solution. In a possible manner, the preset delivery strategy may also include return on investment (ROI), delivery cycle and / or delivery frequency, etc.

[0063] Through the above method, the editable preset delivery strategy can be displayed in the intelligent interaction page, so that the user can use the preset delivery strategy or modify the preset delivery strategy according to the actual situation, so as to achieve personalized content delivery. In addition, by displaying the preset delivery strategy in the intelligent interaction page, the preset delivery strategy can be used as a reference delivery strategy when content is delivered in the intelligent interaction page, so that the user can quickly set the delivery strategy, further improving the delivery efficiency and user experience.

[0064] In a possible manner, the content delivery method may further include: Determine the target scenario information for triggering the display of delivery prompt information; generate a target prompt copy for prompting the user to deliver the target delivery content according to the target scenario information through the large language model associated with the intelligent agent, wherein the large language model is used to generate different prompt copies according to different scenario information; and display the target prompt copy in the intelligent interaction page.

[0065] In this example, when generating target prompt text according to target scene information through the large language model associated with the intelligent agent, the target scene information for delivering the prompt information can be determined first, and then the prompt text can be generated based on the target scene information, and finally the prompt text can be input into the large language model associated with the intelligent agent to obtain the target prompt text.

[0066] For example, when the delivery prompt information is displayed when it is detected that the XX live broadcast room is off the air, it can be determined that the target scene information is "XX live broadcast room off the air". Therefore, the prompt text can be determined based on the target scene information "XX live broadcast room off the air". For example, the prompt text can be: Please generate a prompt copy based on the target scene information "XX live broadcast room off the air". Finally, the prompt text "Please generate a prompt copy based on the target scene information "XX live broadcast room off the air"" can be input into the large language model associated with the intelligent agent to obtain the target prompt copy. For example, the target prompt copy "Dear customer, although your XX live broadcast room has been off the air, don't let the excitement stop here, increase the investment in products, and continue to deliver volume. The store business is not closed!" can be obtained, and it will be displayed on the intelligent interaction page, such as Figure 4 shown.

[0067] For example, when the delivery prompt information is displayed in the content delivery plan corresponding to the restarted live broadcast room, it can be determined that the target scenario information of the delivery prompt information is "the content delivery plan for restarting the XX live broadcast room". Therefore, the prompt text can be determined based on the target scenario information "the content delivery plan for restarting the XX live broadcast room". For example, the prompt text can be: Please generate a prompt copy based on the target scenario information "the content delivery plan for restarting the XX live broadcast room". Finally, the prompt text "Please generate a prompt copy based on the target scenario information "the content delivery plan for restarting the XX live broadcast room"" can be input into the large language model associated with the intelligent agent to obtain the target prompt copy. For example, the target prompt copy "It is found that your XX live broadcast room has hot-selling products, and a product delivery plan is created simultaneously to obtain sustainable volume" can be obtained and displayed on the intelligent interaction page.

[0068] Through the above method, the target prompt copy used to prompt the user to place the target delivery content can be displayed on the smart interaction page. Therefore, on the one hand, the display content in the smart interaction page can be enriched, and on the other hand, the target prompt copy can be used to attract the user's attention so that the user can quickly notice the first delivery content and thus perform content delivery. In addition, since the prompt copy is generated according to the scene information using a large language model, on the one hand, the generated prompt copy can be more closely matched to the scene, and on the other hand, the readability of the prompt copy can be improved, further improving the user experience.

[0069] In a possible manner, the content delivery method may further include: Determine the predicted delivery index after the first delivery content is delivered; and display the predicted delivery index under the content delivery plan corresponding to the target live broadcast room.

[0070] In this embodiment, the delivery index can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. For example, the delivery index can be a click-through rate, a commodity transaction amount, or an order volume, etc. Correspondingly, the predicted delivery index can be a predicted click-through rate, a predicted commodity transaction amount, or a predicted order volume, etc.

[0071] In this embodiment, the predicted delivery index can be determined by a machine learning model associated with an agent. For example, the agent can be associated with a data analysis model, whereby, with the authorization of the user, the agent can first automatically collect the historical delivery data of the user and / or the historical delivery data of different users for the first delivery content in the content delivery platform, and then use the data analysis model to analyze and process the collected historical delivery data, thereby obtaining the predicted delivery index.

[0072] For example, continuing to refer to the above example, when it is detected that the live broadcast room state of live broadcast room 1 changes from the live broadcast state to the offline state, the predicted delivery index can be obtained through the data analysis model associated with the intelligent agent, and then the delivery prompt information and the predicted delivery index are displayed under the content delivery plan corresponding to live broadcast room 1, such as Figure 3 shown.

[0073] Through the above method, the predicted delivery indicators can be displayed under the content delivery plan. On the one hand, it can intuitively show the delivery effect that may be achieved after the content is delivered; on the other hand, the predicted delivery indicators can be used to attract user attention so that users can quickly notice the delivery prompt information, and thus can deliver content by triggering operations such as the delivery prompt information.

[0074] In a possible manner, the content delivery method may further include: After the first delivery content is delivered, a second control and / or a third control is displayed on the smart interaction page, the second control is used to trigger the display of a content delivery plan for the first delivery content, and the third control is used to cancel the display of the smart interaction page; in response to the triggering operation of the second control, the content delivery plan for the first delivery content is displayed; or, in response to the triggering operation of the third control, the display of the smart interaction page is canceled.

[0075] For example, when the first delivery content is a target product, after the target product is delivered, the second control "View" and the third control "Close" may be displayed in the smart interaction page, such as Figure 5 As shown, by clicking the third control "Close", the intelligent interaction page can be closed. By clicking the second control "View", the delivery management page can be switched to a target delivery management page for displaying the content delivery plan of the delivered content, and the product delivery plan of the target product can be displayed on the target delivery management page.

[0076] In the above manner, after the first delivery content is delivered, the second control and / or the third control can be displayed on the smart interaction page, and the content delivery plan of the first delivery content can be displayed by triggering the second control, and the smart interaction page can be closed by triggering the third control. Thus, closed-loop content delivery and viewing of delivered content can be achieved on the smart interaction page, thereby enhancing the user's operation consistency, improving the user's operation efficiency and user experience.

[0077] Based on the same concept, the embodiment of the present disclosure also provides a content delivery device, such as Figure 6 As shown, the content delivery device 600 may include: The first display module 601 is used to display a delivery management page, where the delivery management page displays a content delivery plan for at least one live broadcast room; The second display module 602 is used to display delivery prompt information under the content delivery plan corresponding to the target live broadcast room when the delivery data and / or live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions; The third display module 603 is used to display an intelligent interaction page in response to a trigger operation on the delivery prompt information, where the intelligent interaction page is used for the user to interact with the intelligent agent, and the intelligent interaction page displays the recommended first delivery content and a delivery control for content delivery; The content delivery module 604 is configured to deliver content based on the first delivery content in response to a triggering operation on the delivery control.

[0078] Through the above-mentioned content delivery device 600, when the delivery data and / or the state of the target live broadcast room meet the preset conditions, the delivery prompt information can be displayed under the content delivery plan corresponding to the target live broadcast room, and after the delivery prompt information is triggered, the intelligent interaction page can be displayed, and the recommended first delivery content and the delivery control for content delivery can be displayed in the intelligent interaction page, and after the delivery control is triggered, the content delivery can be performed based on the first delivery content. As a result, the recommended delivery content can be quickly delivered on the page for displaying the content delivery plan of the live broadcast room, thereby improving the content delivery efficiency. In addition, since the intelligent interaction page can display the recommended first delivery content and the delivery control for content delivery, at least the recommended delivery content can be delivered with one click through the intelligent interaction page, thereby simplifying the complexity of the user's content delivery operation, thereby improving the content delivery efficiency and user experience.

[0079] In a possible manner, the second display module 602 can be used to: A first control is displayed on the delivery management page, and the first control is used to restart the content delivery plan corresponding to the target live broadcast room, and in response to the triggering operation of the first control, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room; and / or, in response to the status of the target live broadcast room corresponding to the content delivery plan changing to the offline status, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

[0080] In a possible manner, the content delivery module 604 may include: A first determination unit, configured to determine, in response to a selection operation in the first delivery content in the smart interaction page, a second delivery content corresponding to the selection operation, and determine a delivery strategy for the second delivery content; The delivery unit is used to deliver the second delivery content based on the delivery strategy in response to the triggering operation of the delivery control.

[0081] In a possible manner, the first determining unit may include: A display subunit, used for displaying a preset delivery strategy for the second delivery content; The determination subunit is used to respond to an editing operation on the preset delivery strategy and determine the delivery strategy for the second delivery content according to the editing operation.

[0082] In a possible manner, the preset delivery strategy may include a target resource consumption for daily content delivery, and the target resource consumption may be determined in the following manner: In the case where the user account corresponding to the target live broadcast room is associated with historical delivery data, the average resource consumption for daily content delivery is determined based on the historical delivery data, and the target resource consumption is determined based on the average resource consumption; When the user account corresponding to the target live broadcast room is not associated with historical delivery data, the preset resource consumption is determined as the target resource consumption.

[0083] In a possible manner, the content delivery device 600 may further include: A first determination module, used to determine target scene information for triggering display of delivery prompt information; A generation module, used to generate a target prompt text for prompting a user to place a target placement content according to target scene information through a large language model associated with the agent, wherein the large language model is used to generate different prompt texts according to different scene information; The fourth display module is used to display the target prompt text in the intelligent interaction page.

[0084] In a possible manner, the content delivery device 600 may further include: A second determination module is used to determine a predicted delivery index after the first delivery content is delivered; The fifth display module is used to display the predicted delivery indicators under the content delivery plan corresponding to the target live broadcast room.

[0085] In a possible manner, the content delivery device 600 may further include: A fifth display module, configured to display a second control and / or a third control on the smart interaction page after delivering the first delivery content, wherein the second control is configured to trigger display of a content delivery plan for the first delivery content, and the third control is configured to cancel display of the smart interaction page; The sixth display module is used to display the content delivery plan for the first delivery content in response to the triggering operation of the second control; or, in response to the triggering operation of the third control, cancel the display of the intelligent interaction page.

[0086] In a possible manner, the second display module 602 may include: The second determination unit is used to determine whether the user account corresponding to the target live broadcast room is associated with the delivery content to be recommended and whether the user account has the content delivery permission when the delivery data and / or the live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions; The display unit is used to display delivery prompt information under the content delivery plan corresponding to the target live broadcast room when the user account is associated with the delivery content to be recommended and the user account has content delivery authority.

[0087] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored, and when the program is executed by a processing device, the steps of any of the above-mentioned content delivery methods are implemented.

[0088] Based on the same concept, the present disclosure also provides an electronic device, which may include: a storage device having a computer program stored thereon; The processing device is used to execute the computer program in the storage device to implement the steps of any of the above-mentioned content delivery methods.

[0089] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned content delivery methods when executed by a processor.

[0090] Reference below Figure 7 , which shows a schematic diagram of the structure of an electronic device 700 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 7 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0091] like Figure 7 As shown, the electronic device 700 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 to a random access memory (RAM) 703. In the RAM 703, various programs and data required for the operation of the electronic device 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input / output (I / O) interface 705 is also connected to the bus 704.

[0092] Typically, the following devices may be connected to the I / O interface 705: an input device 706 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 707 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication device 709 may allow the electronic device 700 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 7 The electronic device 700 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0093] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 709, or installed from a storage device 708, or installed from a ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0094] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0095] In some embodiments, any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol) can be used for communication, and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0096] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0097] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays a delivery management page, which displays a content delivery plan created by a user; displays delivery prompt information under the content delivery plan corresponding to the target live room when the delivery data and / or the live room status of the target live room associated with the user meet preset conditions; displays an intelligent interaction page in response to a triggering operation on the delivery prompt information, which is used for the user to interact with the intelligent agent, and the intelligent interaction page displays a first delivery content recommended to the user and a delivery control for the user to deliver content; and delivers content based on the first delivery content in response to a triggering operation on the delivery control.

[0098] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0099] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0100] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, constitute a limitation on the module itself.

[0101] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0102] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0103] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0104] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0105] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A content delivery method, characterized in that: The content delivery method comprises: Displaying a delivery management page, wherein the delivery management page displays a content delivery plan for at least one live broadcast room; When the delivery data and / or the state of the target live broadcast room corresponding to the content delivery plan meet the preset conditions, display delivery prompt information under the content delivery plan corresponding to the target live broadcast room; In response to a triggering operation on the delivery prompt information, an intelligent interaction page is displayed, the intelligent interaction page is used for a user to interact with an intelligent agent, and the intelligent interaction page displays a recommended first delivery content and a delivery control for content delivery; In response to a triggering operation on the delivery control, content delivery is performed based on the first delivery content.

2. The content delivery method according to claim 1, characterized in that: When the delivery data and / or the live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions, displaying delivery prompt information under the content delivery plan corresponding to the target live broadcast room includes: Displaying a first control on the delivery management page, the first control is used to restart the content delivery plan corresponding to the target live broadcast room, and in response to a triggering operation on the first control, displaying delivery prompt information under the content delivery plan corresponding to the target live broadcast room; and / or, In response to the state of the target live broadcast room corresponding to the content delivery plan being changed to an offline state, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

3. The content delivery method according to claim 1, characterized in that: The step of delivering content based on the first delivery content in response to the triggering operation on the delivery control includes: In response to a selection operation in the first delivery content in the smart interaction page, determining a second delivery content corresponding to the selection operation, and determining a delivery strategy for the second delivery content; In response to a triggering operation on the delivery control, the second delivery content is delivered based on the delivery strategy.

4. The content delivery method according to claim 3, characterized in that: The determining of a delivery strategy for the second delivery content includes: Displaying a preset delivery strategy for the second delivery content; In response to an editing operation on the preset delivery strategy, a delivery strategy for the second delivery content is determined according to the editing operation.

5. The content delivery method according to claim 4, characterized in that: The preset delivery strategy includes a target resource consumption for daily content delivery, and the target resource consumption is determined in the following manner: In the case where the user account corresponding to the target live broadcast room is associated with historical delivery data, the average resource consumption for daily content delivery is determined according to the historical delivery data, and the target resource consumption is determined according to the average resource consumption; When the user account corresponding to the target live broadcast room is not associated with historical delivery data, the preset resource consumption is determined as the target resource consumption.

6. The content delivery method according to any one of claims 1 to 5, characterized in that: The content delivery method further includes: Determine target scene information for triggering display of the delivery prompt information; Generate, by means of the large language model associated with the agent, a target prompting text for prompting the user to deliver the target delivery content according to the target scene information, wherein the large language model is used to generate different prompting texts according to different scene information; The target prompt text is displayed in the smart interaction page.

7. The content delivery method according to any one of claims 1 to 5, characterized in that: The content delivery method further includes: Determining a predicted delivery index after delivering the first delivery content; The predicted delivery indicator is displayed under the content delivery plan corresponding to the target live broadcast room.

8. The content delivery method according to any one of claims 1 to 5, characterized in that: The content delivery method further includes: After delivering the first delivery content, displaying a second control and / or a third control on the smart interaction page, the second control is used to trigger display of a content delivery plan for the first delivery content, and the third control is used to cancel display of the smart interaction page; In response to a triggering operation on the second control, a content delivery plan for the first delivery content is displayed; or, in response to a triggering operation on the third control, the intelligent interaction page is canceled from being displayed.

9. The content delivery method according to any one of claims 1 to 5, characterized in that: When the delivery data and / or the live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions, displaying delivery prompt information under the content delivery plan corresponding to the target live broadcast room includes: When the delivery data and / or the state of the target live broadcast room corresponding to the content delivery plan meet preset conditions, determining whether the user account corresponding to the target live broadcast room is associated with the delivery content to be recommended and whether the user account has content delivery authority; When the user account is associated with the content to be recommended and the user account has content delivery authority, delivery prompt information is displayed under the content delivery plan corresponding to the target live broadcast room.

10. A content delivery device, characterized in that: The content delivery device comprises: A first display module is used to display a delivery management page, wherein the delivery management page displays a content delivery plan for at least one live broadcast room; The second display module is used to display delivery prompt information under the content delivery plan corresponding to the target live broadcast room when the delivery data and / or the live broadcast room status of the target live broadcast room corresponding to the content delivery plan meet the preset conditions; A third display module is used to display an intelligent interaction page in response to a triggering operation on the delivery prompt information, wherein the intelligent interaction page is used for a user to interact with the intelligent agent, and the intelligent interaction page displays a recommended first delivery content and a delivery control for content delivery; A content delivery module is used to deliver content based on the first delivery content in response to a triggering operation on the delivery control.

11. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 9 are implemented.

12. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 9 are implemented.

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