Advertisement processing method, device, equipment, storage medium and product

Abstract

The embodiment of the present application discloses an advertisement processing method, device, equipment, storage medium and product, which relates to the field of cloud technology. The method is applied to an advertisement configuration device of an advertisement delivery object, and the method includes: calling an advertisement configuration program to display an advertisement configuration interface; performing advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object, and obtaining advertisement delivery rules for the target advertisement data; determining a target advertisement delivery device to be delivered for the target advertisement data, and transmitting the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. By adopting the embodiment of the present application, the delivery method of advertisement data can be enriched, and the convenience of advertisement data delivery can be improved.

Description

Technical Field

[0001] The present application relates to the field of cloud technology, and in particular to an advertisement processing method, device, equipment, storage medium and product. Background Art

[0002] The current advertising delivery method requires advertisers to first provide their advertising content to the merchant side, and then the merchant side customizes the corresponding advertisements based on the advertising content provided by the advertiser, and then the merchant side displays the customized advertisements on the fixed advertising delivery equipment in the store where the merchant side is located.

[0003] It can be seen that the method of delivering this type of advertisement is very simple and the process of delivering advertisement is also relatively complicated. Therefore, how to deliver advertisement more conveniently in a richer way has become a hot issue. Summary of the invention

[0004] The embodiments of the present application provide an advertisement processing method, apparatus, device, and storage medium, which can enrich the delivery methods of advertisement data and improve the convenience of delivery of advertisement data.

[0005] In a first aspect, the present application provides an advertisement processing method, which is applied to an advertisement configuration device of an advertisement delivery object, comprising:

[0006] Call the advertisement configuration program to display the advertisement configuration interface;

[0007] Perform advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object, and obtain advertisement delivery rules for the target advertisement data;

[0008] Determine the target advertising delivery device to which the target advertising data is to be delivered, and transmit the advertising delivery rule and the target advertising data to the target advertising delivery device, so that the target advertising delivery device displays the target advertising data on the device interface according to the advertising delivery rule.

[0009] In a second aspect, the present application provides an advertisement processing device, which is applied to an advertisement configuration device of an advertisement delivery object, including:

[0010] A data display unit, used to call the advertisement configuration program to display the advertisement configuration interface;

[0011] An advertisement configuration unit, used to configure advertisements in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object, and to obtain advertisement delivery rules for the target advertisement data;

[0012] The advertisement display unit is used to determine the target advertisement delivery device to which the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules.

[0013] Optionally, the advertisement configuration unit is specifically used to:

[0014] Displaying an advertisement template list in the advertisement configuration interface; the advertisement template list includes multiple advertisement templates;

[0015] Based on a selection operation on an advertisement template in the advertisement template list, taking the selected advertisement template as a target advertisement template;

[0016] The advertisement content to be displayed is imported into the target advertisement template to generate the target advertisement data.

[0017] Optionally, the advertisement display unit is specifically used to:

[0018] Sending an advertisement delivery request to the first server of the advertisement configuration program; the advertisement delivery request includes the target advertisement data and the advertisement delivery rule;

[0019] Receiving a device list sent by the first server and outputting the device list; the device list is sent by the first server after the target advertisement data is reviewed and approved, and the device list includes a plurality of advertisement delivery devices that can deliver advertisements;

[0020] According to a selection operation on an advertisement delivery device in the device list, determining the selected advertisement delivery device as the target advertisement delivery device;

[0021] Based on the selected target advertisement delivery device, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device.

[0022] Optionally, the advertisement display unit is specifically used to:

[0023] Obtaining resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule, and displaying the resource consumption on a resource transfer interface;

[0024] If the target resource is successfully transferred in the resource transfer interface, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device; the resource amount of the target resource is the resource consumption.

[0025] Optionally, the advertisement display unit is further used for:

[0026] Displaying at least one advertisement delivery device to which the advertisement configuration device can be closely connected;

[0027] Establishing a close proximity connection between the advertisement configuration device and an advertisement delivery device selected from the at least one advertisement delivery device;

[0028] Among them, the advertisement delivery device that has established a close distance connection with the advertisement configuration device is the target advertisement delivery device.

[0029] Optionally, the advertisement display unit is further used for:

[0030] Based on the close proximity connection with the target advertisement delivery device, the target advertisement data and the advertisement delivery rule are transmitted to the target advertisement delivery device, so that the target advertisement delivery device sends the target advertisement data and the advertisement delivery rule to the first server of the advertisement configuration program;

[0031] The first server is used to review the target advertisement data, and after the target advertisement data is reviewed and approved, instruct the advertisement configuration device to transfer the target resource, and if it is detected that the advertisement configuration device has successfully transferred the target resource, instruct the target advertisement delivery device to display the target advertisement data according to the advertisement delivery rule;

[0032] The target resource refers to the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule.

[0033] Optionally, the advertisement delivery rule includes at least one of the following:

[0034] The delivery time period of the target advertisement data, the delivery size of the target advertisement data, and the delivery frequency of the target advertisement data.

[0035] Optionally, the target advertisement data is advertisement data of a target object, and the target advertisement data includes an identification code, which is used to request the second server to which the target object belongs to obtain detailed information of the target object after being scanned; the advertisement processing device further includes: an information output unit, which is used to:

[0036] receiving the trigger prompt information sent by the second server, and outputting the trigger prompt information;

[0037] The trigger prompt information is generated by the second server after the identification code in the target advertisement delivery device is scanned.

[0038] In a third aspect, the present application provides a computer device, including a processor and a memory, wherein the processor is connected to the memory, the memory is used to store a computer program, and the processor is used to call the computer program so that the computer program executes the above-mentioned advertisement processing method.

[0039] In a fourth aspect, the present application provides a computer-readable storage medium storing a computer program, wherein the computer program is suitable for being loaded and executed by a processor so that a computer device having the processor executes the above-mentioned advertisement processing method.

[0040] In a fifth aspect, the present application provides a computer program product, which includes a computer program / instructions, and the computer program / instructions can implement the above-mentioned advertisement processing method when executed by a processor.

[0041] In the embodiment of the present application, the advertisement configuration interface is displayed by calling the advertisement configuration program, and the advertisement configuration is performed in the advertisement configuration interface to generate the target advertisement data to be delivered by the advertisement delivery object. Through the advertisement delivery rules of the target advertisement data; determine the target advertisement delivery device where the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. Since the advertisement delivery object (such as an advertiser) can directly configure the advertisement data that it needs to deliver through the advertisement configuration device, and can directly transmit the configured advertisement data to the target advertisement delivery device for advertisement delivery, the delivery method of the advertisement data can be enriched. In addition, since the advertiser no longer needs to give the advertisement content to the merchant side, and then the merchant side customizes the advertisement and displays the customized advertisement on the target advertisement delivery device on the merchant side, but the advertiser directly configures the advertisement data to be transmitted to the target advertisement delivery device for advertisement delivery, the convenience of advertising data delivery can be improved. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0043] Figure 1 is a schematic diagram of a network architecture of an advertisement processing system provided in an embodiment of the present application;

[0044] Figure 2 It is a schematic diagram of an application scenario of an advertisement processing method provided in an embodiment of the present application;

[0045] Figure 3 It is a flowchart of an advertisement processing method provided in an embodiment of the present application;

[0046] Figure 4 is a flowchart of another advertisement processing method provided in an embodiment of the present application;

[0047] Figure 5 It is a schematic diagram of the composition of an advertisement processing system provided in an embodiment of the present application;

[0048] Figure 6 It is a schematic diagram of the composition structure of an advertisement processing device provided in an embodiment of the present application;

[0049] Figure 7 It is a schematic diagram of the composition structure of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0050] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0051] Cloud technology refers to a hosting technology that unifies hardware, software, network and other resources in a wide area network or local area network to realize data calculation, storage, processing and sharing. Cloud technology is a general term for network technology, information technology, integration technology, management platform technology, application technology, etc. based on the cloud computing business model application. It can form a resource pool, which is used on demand and is flexible and convenient. Cloud computing technology will become an important support. The background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture websites and more portal websites. With the high development and application of the Internet industry, each item may have its own identification mark in the future, and all need to be transmitted to the background system for logical processing. Data of different levels will be processed separately, and all kinds of industry data require strong system backing support, which can only be achieved through cloud computing. The solution provided in the embodiment of the present application belongs to the artificial intelligence cloud service under the field of cloud technology.

[0052] The so-called artificial intelligence cloud service is generally referred to as AIaaS (AI as a Service, Chinese for "AI as a Service"). This is the current mainstream service mode of an artificial intelligence platform. Specifically, the AIaaS platform will split several common AI services and provide independent or packaged services in the cloud. This service model is similar to opening an AI theme mall: all developers can access and use one or more artificial intelligence services provided by the platform through the API interface. Some senior developers can also use the AI ​​framework and AI infrastructure provided by the platform to deploy and operate their own cloud artificial intelligence services. For example, in this application, artificial intelligence cloud service technology can be used to configure advertisements on the advertising configuration interface, and so on.

[0053] Intelligent Vehicle Infrastructure Cooperative Systems (IVICS), referred to as IVICS, is a development direction of the Intelligent Transportation System (ITS). The IVICS adopts advanced wireless communications and new generation Internet technologies to implement all-round dynamic real-time information interaction between vehicles and roads, and carries out active vehicle safety control and road cooperative management based on the collection and integration of dynamic traffic information in all time and space, fully realizing the effective coordination of people, vehicles and roads, ensuring traffic safety, and improving traffic efficiency, thus forming a safe, efficient and environmentally friendly road traffic system. The solution provided in the embodiment of the present application can be applied to an intelligent vehicle-road cooperative system. For example, target advertising data can be displayed on the interface of the intelligent vehicle-road cooperative system.

[0054] The technical solution of the present application can be applied to the scenario where customized advertising data is displayed on the advertising delivery device. The object that needs to deliver advertisements can customize the advertising data to be delivered in the advertising configuration program, so that the advertising data to be delivered can be displayed on the device interface of the advertising delivery device. Through the technical solution of the present application, customized advertising data can be realized and the utilization rate of the advertising delivery device can be improved. Optionally, the technical solution of the present application can also be applied to various scenarios, including but not limited to cloud technology, artificial intelligence, smart transportation, assisted driving, etc.

[0055] See also Figure 1 , Figure 1 is a schematic diagram of a network architecture of an advertisement processing system provided in an embodiment of the present application, such as Figure 1As shown, the network architecture diagram may include an advertisement configuration device 11, a target advertisement delivery device 12, and a server 13 of an advertisement configuration program. Among them, the advertisement configuration program may be installed on the advertisement configuration device 11, and the advertisement configuration device 11 may configure the advertisement content through the advertisement configuration program, and may determine the target advertisement delivery device 12 to which the configured advertisement content is to be delivered, thereby transmitting the configured advertisement content and advertisement delivery rules to the target advertisement delivery device 12. The target advertisement delivery device 12 may, for example, refer to a palm print device, which may include a device interface 121 and a palm print image acquisition module 122. When the target advertisement delivery device 12 receives the configured advertisement content and advertisement delivery rules transmitted by the advertisement configuration device, the device interface 121 may be used to display the configured advertisement content. The server 13 of the advertisement configuration program may review the configured advertisement content, determine whether the advertisement data configured by the advertisement configuration device 11 complies with the delivery rules, and so on.

[0056] It is understandable that the terminal devices mentioned in the embodiments of the present application, such as the advertising configuration device and the target advertising delivery device, can be an electronic device, including but not limited to mobile phones, tablet computers, desktop computers, laptop computers, PDAs, intelligent voice interaction devices, smart home appliances, vehicle-mounted terminals, aircraft, augmented reality / virtual reality (AR / VR) devices, helmet displays, wearable devices, smart speakers, smart home appliances, aircraft, digital cameras, cameras and other mobile Internet devices (mobile internet devices, MIDs) with network access capabilities. Among them, the server of the advertising configuration program mentioned above can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, vehicle-road collaboration, content delivery networks (CDNs), and basic cloud computing services such as big data and artificial intelligence platforms.

[0057] It should be particularly noted that the collection and processing of relevant data (such as target advertising data to be delivered, palm print images and other data) in the embodiments of the present application should be strictly in accordance with the requirements of relevant regional laws and regulations when applied in examples, and the informed consent or separate consent of the personal information subject should be obtained, and subsequent data use and processing should be carried out within the scope of authorization of laws and regulations and the personal information subject.

[0058] For further information, see Figure 2 , Figure 2 is a schematic diagram of an application scenario of an advertisement processing method provided in an embodiment of the present application; Figure 2 As shown, the advertisement configuration program 210 can be run on the advertisement configuration device 21, and the advertisement configuration program 210 can be called to display the advertisement configuration interface. Further, the advertisement configuration device 21 can perform advertisement configuration in the advertisement configuration interface to generate the target advertisement data to be delivered by the advertisement delivery object, and obtain the advertisement delivery rules of the target advertisement data. Optionally, the advertisement configuration device 21 can send the advertisement delivery rules and the target advertisement data to the server 22 of the advertisement configuration program, and the server 22 of the advertisement configuration program can review the target advertisement data, and after the review is passed, obtain the device list matching the advertisement delivery rules, and return the device list matching the advertisement delivery rules to the advertisement configuration device 21. The device list can include the identifiers of multiple advertisement delivery devices that can deliver the target advertisement data, such as advertisement delivery device 1, advertisement delivery device 2 to advertisement delivery device N, where N is a positive integer. Further, the advertisement configuration device 21 can select the target advertisement delivery device 23 from the device list, and the server 22 of the advertisement configuration program can transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device 23, so that the target advertisement delivery device 23 displays the target advertisement data on the device interface according to the advertisement delivery rules.

[0059] For further information, see Figure 3 , Figure 3 is a flow chart of an advertisement processing method provided in an embodiment of the present application; Figure 3 As shown, the advertisement processing method can be applied to an advertisement configuration device, and the advertisement processing method includes but is not limited to the following steps:

[0060] S101, calling an advertisement configuration program to display an advertisement configuration interface.

[0061] The current advertising delivery method for IoT devices is generally that the advertising delivery object that needs to deliver advertising, such as the C-end object (such as the advertiser), first gives its own advertising content to the B-end object (the B-end can, for example, refer to the merchant end, that is, the provider of the advertising delivery device), and the B-end object customizes the advertising content provided by the C-end object, and then the B-end object delivers the customized advertisement on the fixed advertising delivery device of the store where the B-end object is located. The C-end object cannot customize and publish advertisements on the advertising delivery device of the B-end object. In one case, if the B-end object does not have any advertisements that need to be delivered, the advertising delivery device of the B-end object is idle. However, the C-end object has a demand for advertising delivery, and the B-end object does not know that the C-end object has a demand for advertising delivery. Therefore, the C-end object cannot realize advertising delivery, and the screen value of the advertising delivery device cannot be brought into play, which reduces the utilization rate of the advertising delivery device.

[0062] The advertising delivery device mentioned in the embodiments of the present application may refer to, for example, a palm print device, a face scanning device, a code scanning device, or other devices capable of displaying advertising data. For example, taking the palm print device as an example, advertising data can be delivered on the palm print device, and other advertising delivery devices capable of displaying advertising data (including but not limited to face scanning devices and code scanning devices) can also deliver advertisements in the same manner as palm print devices deliver advertising data. By delivering advertising data on a palm print device, when consumers in the store where the palm print device is located go to the B-end store for shopping, they can view the advertising data displayed on the palm print device of the store, thereby increasing consumers' attention to the advertising data and enhancing the attractiveness of the advertising data. Furthermore, consumers can also operate on the advertising data displayed on the palm print device, thereby increasing the revenue of advertisers.

[0063] In an embodiment of the present application, the advertisement configuration device may call an advertisement configuration program to display an advertisement configuration interface. For example, an advertisement configuration program may be installed on the advertisement configuration device. By starting the advertisement configuration program on the advertisement configuration device, the advertisement configuration program may be called to display the advertisement configuration interface, so that the advertisement data to be delivered may be configured in the advertisement configuration interface. Advertisement configuration elements may be displayed in the advertisement configuration interface, so that the advertisement data may be configured in the advertisement configuration interface. The advertisement configuration program may, for example, refer to an instant messaging application, a social application, or other application. The form of the advertisement configuration program may, for example, include but is not limited to an application or a mini-program, and the like.

[0064] In the embodiment of the present application, by installing an advertisement configuration program on the advertisement configuration device, when the advertisement configuration program is started, the advertisement configuration program can be called to display the advertisement configuration interface, and then the advertisement configuration can be performed in the advertisement configuration interface. In other words, the C-end object that needs to place advertisements can run the advertisement configuration program on the advertisement configuration device, so that the advertisement configuration can be performed in the advertisement configuration interface. Any object that needs to place advertisements can customize the advertisement data through the advertisement configuration program of the advertisement configuration device, and there is no need for the B-end object to uniformly customize and publish advertisements, which can save the efficiency of advertisement configuration, and each object that needs to place advertisements can customize the advertisement data for placement, thereby improving the flexibility of advertisement placement.

[0065] S102, performing advertisement configuration in an advertisement configuration interface to generate target advertisement data to be delivered to an advertisement delivery object, and obtaining advertisement delivery rules for the target advertisement data.

[0066] In an embodiment of the present application, an advertisement configuration device may refer to a device used by an advertisement delivery object. Any object that needs to be delivered with advertisements may be referred to as an advertisement delivery object. Hereinafter, an advertisement delivery object is referred to as a C-end object. By displaying an advertisement configuration interface on the advertisement configuration device, the C-end object may configure advertisement data in the advertisement configuration interface. When the advertisement configuration device detects an advertisement configuration operation of the C-end object on the advertisement configuration interface, it may configure advertisement data based on the advertisement configuration operation. For example, the advertisement configuration device may perform advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object, and obtain advertisement delivery rules for the target advertisement data. The target advertisement data may refer to advertisement data that needs to be displayed on the advertisement delivery device. The advertisement delivery rules may refer to rules for displaying the target advertisement data. By obtaining the advertisement delivery rules for the target advertisement data, advertisement delivery may be performed based on the advertisement delivery rules when advertisement delivery is subsequently performed.

[0067] In one implementation, the advertising delivery rules may include, but are not limited to, the delivery period of the target advertisement, the delivery size of the target advertisement data, the delivery frequency of the target advertisement data, the delivery method of the target advertisement data, the delivery object of the target advertisement data, and the like. Among them, the delivery period of the target advertisement data may refer to the period when the advertisement needs to be displayed. For example, the delivery period of the target advertisement data may refer to the period when there are more consumers who go to the store to consume, such as 7:30 am to 9:30 am, 11:30 am to 1:00 pm, 5:30 pm to 9:30 pm, and the like. By delivering advertisements during the period when there are more consumers in the store of the B-end object, the revenue of the advertiser can be increased. The delivery size of the target advertisement data may refer to the size of the advertisement that needs to be delivered on the advertisement delivery device. For example, the delivery size may be equal to the device interface size of the advertisement delivery device, or the delivery size may be smaller than the device interface size of the advertisement delivery device, such as the delivery size of the target advertisement data may be half, one-third, one-quarter, and the like of the device interface size of the advertisement delivery device. The delivery frequency of the target advertisement data may refer to the number of times the target advertisement needs to be displayed or the delivery frequency of the target advertisement data, such as how many times it is delivered in a day.

[0068] Furthermore, the delivery method of the target advertising data may include but is not limited to continuous delivery, alternating delivery and combined delivery. Continuous delivery may refer to displaying only the target advertising data within a period of time. Alternating delivery may refer to displaying the target advertising data and other set advertising data alternately within a period of time, etc. Combined delivery may refer to delivering the target advertising data at the first position in the device interface of the target advertising delivery device within a period of time, and delivering other advertising data at the first position in the device interface of the target advertising delivery device, that is, dividing the device interface into two or more display areas, and each display area displays different advertising data. The delivery object of the target advertising data may refer to the audience group of the target advertising data. For example, if the target advertising data is advertising data for infants, the delivery object of the target advertising data may include adult women. Or if the target advertising data is advertising data for women, the delivery object of the target advertising data may include women, etc. By determining the delivery object of the target advertising data, when the target advertising delivery device delivers the target advertising data, it can be determined whether to display the target advertising data when the consumer makes payment in combination with the age group of the consumer in the store where the target advertising delivery device is located, so as to achieve targeted advertising data delivery and save advertising delivery resources.

[0069] In one possible implementation, the delivery period of the target advertising data can be determined according to the consumption stage of the store consumers of the B-end object. The consumption stage may include the stages before payment, during payment, and after payment, and the delivery period of the target advertising data may include the three stages before payment, during payment, and after payment. For example, before payment may refer to the silent period of the advertising delivery device, for example, it may refer to the period when the consumer is close to the advertising delivery device but has not yet performed the payment operation. For example, before payment may refer to the period from when the consumer is within the target distance range of the advertising delivery device to when the payment operation is performed on the advertising delivery device. During payment may refer to the period from when the consumer pays on the advertising delivery device to when the payment is successful. After payment may refer to the period from when the consumer successfully pays to when he leaves the target distance of the advertising delivery device.

[0070] Specifically, taking the palmprint device as an example, before payment may refer to the silent time period of the palmprint device, for example, it may refer to the time period when the consumer approaches the palmprint device but has not yet performed a payment operation. For example, before payment may refer to the time period from when the consumer is within the target distance range of the palmprint device to when the consumer extends his hand on the palmprint device to perform a payment operation. During payment may refer to the time period from when the consumer extends his hand on the palmprint device to pay to when the payment is successful. After payment may refer to the time period from when the consumer successfully pays to when he leaves the target distance of the palmprint device.

[0071] That is to say, advertisers can choose to place advertisements in one or more time periods before, during and after payment, and then trigger the advertisement placement operation in combination with the consumer's consumption stage, so as to display target advertisement data in different delivery time periods. For example, the same advertisement data can be displayed in different delivery time periods, or different advertisement data can be displayed. When consumers make payments, they generally check the payment status, such as whether the distance between the palm and the palm print device is sufficient, or whether the payment is successful, etc. Therefore, it is easy for consumers to view the advertisement data displayed in the corresponding time period, thereby increasing the exposure rate and conversion rate of the advertisement data.

[0072] In an optional implementation, the advertising delivery rules may also include a designated advertising delivery device. For example, the C-end object may also specify the advertising delivery device that needs to deliver the advertisement through the advertising configuration device. Then, when it is determined that the designated advertising delivery device can deliver the target advertisement data, that is, when the designated advertising delivery device is idle, the designated advertising delivery device may be used for advertisement delivery. Further, optionally, the advertising delivery rules may also include a designated delivery area for the target advertisement data. By specifying the delivery area, the delivery city of the target advertisement data may be specified, so that the advertisement is delivered in the corresponding city, such as the city to which the C-end object belongs, so that consumers in the area can view the target advertisement data and increase the advertisement conversion rate.

[0073] In one embodiment, advertisement configuration can be performed in the advertisement configuration interface in the following manner: displaying an advertisement template list in the advertisement configuration interface; the advertisement template list includes multiple advertisement templates; based on a selection operation on an advertisement template in the advertisement template list, the selected advertisement template is used as a target advertisement template; and the advertisement content to be displayed is imported into the target advertisement template to generate target advertisement data.

[0074] Among them, the advertisement template may refer to a pre-set template, and the advertisement template may include some fixed advertisement elements, such as advertisement layout elements, advertisement color matching elements, advertisement background sound elements, etc. The advertisement module list may include multiple pre-set advertisement modules, for example, it may refer to those pre-configured in the advertisement configuration program, or uploaded by other objects that have been placed in the advertisement configuration program, or obtained from the historical advertisement template library, etc. The advertisement template list contains multiple advertisement templates, which may refer to the identifiers of multiple advertisement templates, for example, the identifier of the advertisement template may refer to the icon of the advertisement template, the name of the advertisement template, the number of the advertisement template, etc. By displaying multiple advertisement templates on the advertisement configuration interface, the C-end object using the advertisement configuration device can select any advertisement template on the advertisement configuration interface, and the advertisement configuration device can use the selected advertisement template as the target advertisement template, import the advertisement content to be displayed in the target advertisement template, and generate the target advertisement data.

[0075] Furthermore, the advertising content to be displayed may include, but is not limited to, product details and details of various institutions. Among them, the details of various institutions may include, for example, but are not limited to details of service institutions (such as job recommendation institutions, educational institutions, agencies, etc.), details of production institutions, details of research and development institutions, and so on. For each advertising delivery object, such as a C-end object, after selecting an advertising template, the advertising content that needs to be displayed can be imported into the selected advertising template to achieve respective advertising delivery. It can be understood that for multiple objects that need to be advertised, such as multiple C-end objects, if multiple C-end objects select the same advertising template, the advertising template selected by each C-end object is the same. However, each C-end object can import different advertising content into the advertising template, so the advertising data configured for each C-end object is also different. By pouring their respective content into the advertising templates selected by each, their respective advertising delivery can be achieved.

[0076] S103, determining a target advertisement delivery device to which the target advertisement data is to be delivered, and transmitting advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on a device interface according to the advertisement delivery rules.

[0077] In an embodiment of the present application, after generating the target advertisement data to be delivered by the advertisement delivery object, the advertisement configuration device can determine the target advertisement delivery device to which the target advertisement data is to be delivered, thereby transmitting the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. The target advertisement delivery device can be an advertisement delivery device selected by the advertisement configuration device to display the target advertisement data. The target advertisement delivery device has a device interface, and by displaying the target advertisement data on the device interface of the target advertisement delivery device, consumers who are close to the target advertisement delivery device can view the target advertisement data, and then can operate the target advertisement data, thereby improving the exposure rate and conversion rate of the target advertisement data.

[0078] In one embodiment, the C-end object can place the target advertisement data by offline retrieval. For example, an offline retrieval mode can be set in the advertisement configuration program, and the advertisement configuration device can select the offline retrieval mode, so that advertisement placement can be realized based on this offline retrieval mode. Among them, the offline retrieval mode can, for example, refer to the first server of the advertisement configuration program sending the identifiers of multiple advertisement placement devices that can place advertisement data to the advertisement configuration device, and the advertisement configuration device selects the target advertisement placement device according to the demand.

[0079] Specifically, the advertising delivery rules and target advertising data can be transmitted to the target advertising delivery device in the following manner: sending an advertising delivery request to the first server of the advertising configuration program; the advertising delivery request includes the target advertising data and the advertising delivery rules; receiving a device list sent by the first server, and outputting the device list; the device list is sent by the first server after the target advertising data is reviewed and approved, and the device list includes multiple advertising delivery devices that can perform advertising delivery; according to the selection operation for the advertising delivery device in the device list, the selected advertising delivery device is determined as the target advertising delivery device; based on the selected target advertising delivery device, the first server is instructed to transmit the target advertising data and the advertising delivery rules to the target advertising delivery device.

[0080] Among them, the first server may refer to the background server of the advertising configuration program. The advertising configuration device sends an advertising delivery request containing target advertising data and advertising delivery rules to the background server of the advertising configuration program. The first server may review the target advertising data to determine whether the target advertising data meets the delivery conditions. The delivery conditions may indicate that the advertising content of the target advertising data does not contain abnormal content or that the identity of the C-end object using the advertising configuration device is legal. The legal identity of the C-end object may, for example, mean that the C-end object and the advertising data that the C-end object needs to deliver do not belong to the blacklist list. The blacklist list may include at least one dishonest object and at least one low-quality advertising data. By judging the target advertising data, it can be determined whether the target advertising data meets the delivery conditions. If it does not meet the delivery conditions, the advertisement will not be delivered.

[0081] Furthermore, if the target advertisement data meets the delivery conditions, it means that the target advertisement data can be delivered. At this time, the first server can send a device list including multiple advertisement delivery devices that can deliver advertisements to the advertisement configuration device, and the advertisement configuration device can select the target advertisement delivery device from the device list. Then, the first server can transmit the target advertisement data and the advertisement delivery rules to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data based on the advertisement delivery rules.

[0082] It can be understood that the device list includes multiple advertising delivery devices that can deliver advertisements means: the device list includes the identifiers of multiple advertising delivery devices that can deliver advertisements. When the advertising configuration device selects the identifier of any advertising delivery device in the device list, the advertising delivery device corresponding to the selected identifier can be determined as the target advertising delivery device. By sending the device list to the advertising configuration device, the advertising configuration device can make a selection.

[0083] In an optional implementation, the first server may have a connection relationship with multiple advertising delivery devices, for example, including but not limited to network connection, local long connection and other connection relationships. Then, based on the connection relationship, the first server may pull the occupancy data of each advertising delivery device and the size of the device interface of the advertising delivery device from the multiple advertising delivery devices, thereby combining the advertising delivery rules and the occupancy data of the multiple advertising delivery devices and the size of the device interface, selecting multiple advertising delivery devices that can deliver advertisements from the multiple advertising delivery devices, and displaying the identifications of the selected multiple advertising delivery devices that can deliver advertisements in the advertising configuration interface for selection by the advertising configuration device. Among them, the occupancy data of the advertising delivery device may include, for example, but not limited to whether the advertising delivery device is occupied (i.e., delivering advertisements) and the occupied delivery period, and the duration of the occupancy, such as the end time of the advertising delivery of the current advertising data. By judging the occupancy of multiple advertising delivery devices and the size of the device interface, the first server can select an advertising delivery device that can be used to deliver the target advertising data, so as to provide the advertising configuration device with the selection.

[0084] Optionally, the first server may obtain the occupancy data of each advertising delivery device in the following manner, so as to select multiple advertising delivery devices for advertising delivery: for example, the first server may pull the occupancy data of each advertising delivery device when the target advertising data is reviewed and approved, or the first server may periodically pull the occupancy data of each advertising delivery device, or each advertising delivery device may periodically report its own occupancy data to the first server, or when there is a change in the occupancy data of the advertising delivery device, the changed occupancy data may be reported to the first server. The embodiments of the present application are not limited to this.

[0085] In one embodiment, based on the selected target advertising delivery device, the method of instructing the first server to transmit target advertising data and advertising delivery rules to the target advertising delivery device may include: obtaining the resource consumption required for advertising delivery in the target advertising delivery device according to the advertising delivery rules, and displaying the resource consumption in the resource transfer interface; if the target resource is successfully transferred in the resource transfer interface, instructing the first server to transmit the target advertising data and advertising delivery rules to the target advertising delivery device; the resource amount of the target resource is the resource consumption.

[0086] Among them, the resource consumption may refer to the amount of target resources that the advertising configuration device needs to pay to the first server when the target advertising data is displayed in the target advertising delivery device according to the advertising delivery rules. In other words, the target resource may refer to the advertising fee that the advertising configuration device needs to pay for delivering the target advertising data. When the first server obtains the target resource, it can pay the corresponding advertising fee to the account of the B-end object (such as the merchant end) corresponding to the target advertising delivery device according to the subsequent advertising delivery situation of the target advertising data by the target advertising delivery device.

[0087] In an embodiment of the present application, after the first server has reviewed and approved the target advertising data, it can send the resource consumption required for advertising delivery in the target advertising delivery device to the advertising configuration device. The advertising configuration device can display the resource consumption on the resource transfer interface of the advertising configuration device, and the C-end object can view the resource consumption displayed on the resource transfer interface. Therefore, the advertising configuration device can detect the payment operation of the C-end object for the resource consumption, and transfer the target resources of the resource consumption to the resource management account corresponding to the first server. If the target resource is successfully transferred in the resource transfer interface, it means that the C-end object has paid the advertising fee required to deliver the target advertising data, so that the first server can be instructed to transmit the target advertising data and advertising delivery rules to the target advertising delivery device, so that the target advertising delivery device displays the target advertising data according to the advertising delivery rules, thereby realizing the display of the target advertising data.

[0088] In an optional implementation, when determining the resource transfer amount, the first server may pre-set the resource transfer amount corresponding to the target advertising data, or may first set a portion of the resource transfer amount, and set the remaining resource transfer amount according to the subsequent advertising transfer rate of the target advertising data. In other words, the total resource transfer amount required for delivering the advertising data may be pre-set, and the C-end object using the advertising configuration device may pay it all at once, or the partial resource transfer amount required for delivering the target advertising data may be pre-set, and the C-end object using the advertising configuration device may first pay a portion of the resource transfer amount, and then the C-end object using the advertising configuration device may pay the remaining resource transfer amount according to the subsequent advertising transfer rate of the target advertising data, and the embodiments of the present application do not limit this.

[0089] In an embodiment of the present application, the advertisement configuration device sends the advertisement configuration rules and the target advertisement data to the first server, and the first server can review the target advertisement data. When the review is passed, the target advertisement data and the advertisement configuration rules are sent to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data according to the advertisement delivery rules. The customized advertisement data of the advertisement configuration device can be delivered, thereby improving the utilization rate of the target advertisement delivery device.

[0090] In another embodiment, the advertisement configuration program may include an offline consumption mode, and the advertisement configuration device may select the offline consumption mode, so that the advertisement delivery device that can be connected in close proximity may be displayed in the advertisement configuration program, thereby selecting the target advertisement delivery device. The offline consumption mode may, for example, refer to selecting the target advertisement delivery device that delivers the target advertisement data through the close proximity connection mode of the advertisement configuration device.

[0091] For example, the advertisement configuration device can establish a short-distance connection with any advertisement delivery device, and implement advertisement delivery based on the short-distance connection. Specifically, the advertisement configuration device can display at least one advertisement delivery device that the advertisement configuration device can connect to in a short distance; establish a short-distance connection between the advertisement configuration device and an advertisement delivery device selected from the at least one advertisement delivery device; and the advertisement delivery device that has established a short-distance connection with the advertisement configuration device is the target advertisement delivery device.

[0092] In an optional implementation, the short-range connection may include, but is not limited to, Near Field Communication (NFC) connection, Bluetooth connection, ZigBee connection, Wireless Local Area Network (WLAN) connection, Infrared Data Association (IrDA) connection, Radio Frequency Identification (RFID) connection, Ultra Wide Band (UWB) connection, and the like. The C-end object using the advertising configuration device can go to any store where the advertising device is located for shopping, so that a short-range connection can be established between the advertising configuration device and the store's advertising device through offline consumption in the store, and target advertising data and advertising rules can be sent to the connected advertising device through the short-range connection. The C-end object can view the occupancy of the advertising device in the store or the advertising device within a set distance from the store in the store, so that it can determine which advertising devices in the store to connect the advertising configuration device to based on the occupancy of the advertising device.

[0093] In a specific implementation, when a C-end object using an advertisement configuration device approaches an advertisement delivery device with an advertisement delivery function, the advertisement configuration device may display at least one advertisement delivery device to which the advertisement configuration device can be closely connected. The at least one advertisement delivery device here refers to an advertisement delivery device that is not occupied and can deliver advertisements. The advertisement configuration device may respond to the selection operation of the C-end object for an advertisement delivery device and establish a close connection between the advertisement configuration device and the selected advertisement delivery device from the at least one advertisement delivery device, thereby delivering target advertisement data on the advertisement delivery device that has established a close connection with the advertisement configuration device.

[0094] In the embodiment of the present application, this offline consumption model can establish a close connection with an advertising device that can deliver advertisements, thereby transmitting target advertisement data and advertisement delivery rules to the advertising device based on the close connection, and finally achieving advertisement delivery. Since in this way the first server does not need to send a device list containing multiple advertising delivery devices that can deliver advertisements to the advertisement configuration device, and the advertisement configuration device does not need to select the target advertisement delivery device from the device list sent by the first server, the steps of customizing advertisements of the advertisement configuration device can be simplified.

[0095] In one embodiment, after the advertisement configuration device transmits the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, the first server may further review the target advertisement data, and then deliver the target advertisement data that has passed the review. Specifically, based on the close proximity connection with the target advertisement delivery device, the target advertisement data and the advertisement delivery rules are transmitted to the target advertisement delivery device, so that the target advertisement delivery device sends the target advertisement data and the advertisement delivery rules to the first server of the advertisement configuration program.

[0096] Among them, the first server is used to review the target advertising data, and after the target advertising data is reviewed and approved, instruct the advertising configuration device to transfer the target resources, and if it is detected that the advertising configuration device has successfully transferred the target resources, instruct the target advertising delivery device to display the target advertising data according to the advertising delivery rules; the target resources refer to the resource consumption required for advertising delivery in the target advertising delivery device according to the advertising delivery rules.

[0097] That is to say, the advertising configuration device can transmit the target advertising data and advertising delivery rules to the target advertising delivery device based on the close connection between the device and the target advertising delivery device, and the target advertising delivery device can send the target advertising data and advertising delivery rules to the first server of the advertising configuration program. The first server can review the target advertising data, and after the review is passed, send resource transfer indication information to the advertising configuration device, so that the advertising configuration device transfers the target resources based on the resource transfer indication information, that is, the C-end object pays for the advertising data. When the first server detects that the advertising configuration device has successfully transferred the target resources, that is, when the C-end object has successfully paid, it can send an advertising delivery instruction to the target advertising delivery device, thereby instructing the target advertising delivery device to display the target advertising data according to the advertising delivery rules. By reviewing the target advertising data through the first server, it can be reviewed whether the target advertising data contains abnormal content, which can improve the accuracy of advertising delivery.

[0098] In an optional implementation, if the target advertisement data and advertisement delivery rules are transmitted to the target advertisement delivery device by means of a short-range connection, and the target advertisement delivery device sends the target advertisement data and advertisement delivery rules to the first server of the advertisement configuration program and the target advertisement data and advertisement delivery rules are not backed up, then before the first server instructs the target advertisement delivery device to display the target advertisement data in accordance with the advertisement delivery rules, it may also send the target advertisement data and advertisement delivery rules to the target advertisement delivery device, so that the target advertisement delivery device can deliver the target advertisement data in accordance with the advertisement delivery rules.

[0099] Further optionally, the target advertisement data and advertisement delivery rules are transmitted to the target advertisement delivery device via a short-range connection, and the target advertisement delivery device can back up the target advertisement data and advertisement delivery rules, so that when the first server instructs the target advertisement delivery device to display the target advertisement data in accordance with the advertisement delivery rules, the target advertisement delivery device can deliver the target advertisement data in accordance with the advertisement delivery rules.

[0100] In one implementation, consumers in the store where the target advertising device is located can perform trigger operations on the target advertising data, thereby increasing the conversion rate of the target advertising data. For example, the advertising configuration device can receive the trigger prompt information sent by the second server and output the trigger prompt information. Among them, the target advertising data is the advertising data of the target object, and the target advertising data includes an identification code. After the identification code is scanned, it is used to request the second server to which the target object belongs to obtain detailed information of the target object. The trigger prompt information is generated by the second server after the identification code in the target advertising device is scanned.

[0101] The identification code may refer to a barcode, a QR code, a mini-program identification code, etc. The target object may be determined according to the attributes of the target advertising data. For example, if the attributes of the target advertising data are commodity advertising data, the target object may refer to the commodity. For example, if the attributes of the target advertising data are service advertising data, the target object may refer to the service content of the service organization, etc.

[0102] In a specific implementation, since the target advertising data contains an identification code, when a consumer who uses the target advertising delivery device to make consumption payment views the identification code in the target advertising data through the target advertising delivery device, the consumer can use the consumer's consumption device to scan the identification code in the target advertising data. When the second server to which the target object belongs detects the scanning operation of the consumption device, a trigger prompt information can be generated, and the trigger prompt information can be used to prompt that the target advertising data is triggered by the consumer. By displaying the identification code in the target advertising data, the consumer can use the consumption device to scan the identification code, so that more detailed data of the target object can be viewed, thereby improving the convenience of subsequent consumption of the target object.

[0103] In another implementation, the target advertisement data is the advertisement data of the target object, and the target advertisement data includes a link address. After the link address is clicked, it is used to request the second server to which the target object belongs to obtain detailed information of the target object. The trigger prompt information is generated by the second server after the link address in the target advertisement delivery device is clicked. By displaying the link address in the target advertisement data, consumers can click on the link address using a consumption device, so as to view more detailed data of the target object, thereby improving the convenience of subsequent consumption of the target object.

[0104] In the embodiment of the present application, based on the business of palm print recognition by the advertising delivery device, the B-end object with the advertising delivery device can authorize the publicization of the store's advertising delivery device, and support the C-end object such as advertisers to deliver advertising data. For example, advertisers can customize the data based on the three stages before, during and after the successful palm print recognition (i.e., before payment, during payment, and after payment). According to the requirements of the B-end object, the C-end object can set advertising delivery rules, such as advertising data delivery period, advertising data delivery frequency, advertising data delivery size and other parameters. Further, by combining with the advertising configuration program, the C-end object can be provided with the ability to set customized display advertisements for the B-end advertising delivery device. The C-end object can retrieve the advertising delivery device of the B-end object that can configure the advertisement offline. The C-end object can also quickly synchronize the target advertising data to the current B-end object's advertising delivery device through a close connection when consuming offline. Further, the target resources transferred by the C-end object to deliver the target advertising data (i.e., the advertising delivery fee paid by the C-end object) can be summarized as the holding object of the target advertising delivery device, such as the B-end object and the first server of the advertising configuration program. By customizing the advertising data of the C-end object to deliver advertisements on the advertising delivery device of the B-end object, the value of the advertising delivery device screen of the B-end object can be fully utilized.

[0105] In an embodiment of the present application, an advertisement configuration interface is displayed by calling an advertisement configuration program, and advertisement configuration is performed in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object. Through the advertisement delivery rules of the target advertisement data; determine the target advertisement delivery device where the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. Since the advertisement delivery object, such as an advertiser, can configure the advertisement data by using the advertisement configuration device, and transmit the configured advertisement data to the target advertisement delivery device for advertisement delivery, the delivery method of the advertisement data can be enriched. In addition, since the advertiser no longer needs to provide the advertisement content to the merchant side, and then the merchant side customizes the advertisement and displays the customized advertisement on the target advertisement delivery device on the merchant side, but the advertiser directly configures the advertisement data to be transmitted to the target advertisement delivery device for advertisement delivery, the convenience of advertisement data delivery can be improved. In addition, even if there is no advertising data that needs to be delivered on the merchant side, making the merchant's advertising delivery equipment idle, if the advertiser has relevant advertising delivery needs, this advertising delivery method can be used to deliver advertisements, thereby avoiding the merchant's advertising delivery equipment being idle. The delivery resources of the advertising delivery equipment can be reasonably utilized, thereby improving the utilization rate of the advertising delivery equipment.

[0106] For further information, see Figure 4 , Figure 4is a flow chart of another advertisement processing method provided by an embodiment of the present application. The advertisement processing method can be applied to an advertisement processing system, where the advertisement configuration device, the first server of the advertisement configuration program, and the target advertisement delivery device in the advertisement processing system jointly execute the function of implementing advertisement processing; Figure 4 As shown, the advertisement processing method includes but is not limited to the following steps:

[0107] S201, an advertisement configuration device calls an advertisement configuration program to display an advertisement configuration interface.

[0108] In the embodiment of the present application, the C-end object can use the advertisement configuration device to log in to the advertisement configuration program, and the advertisement configuration device calls the advertisement configuration program to display the advertisement configuration interface. The advertisement configuration device may refer to a device used by an object having an advertisement delivery demand, for example, it may refer to a terminal device used by a C-end object that needs to deliver advertisements. The C-end object may refer to an advertiser or any object that needs to deliver advertisements, for example.

[0109] In an optional implementation, the advertisement configuration program may be, for example, a small program, for example, a small program integrated with an instant messaging application. The C-end object may first start the instant messaging application on the advertisement configuration device, thereby starting the small program integrated with the instant messaging application, and then may display the advertisement configuration interface in the small program. The advertisement configuration interface may be used to configure advertisement data, which may then be delivered on the advertisement delivery device provided by the B-end object.

[0110] S202, the advertisement configuration device performs advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered to the advertisement delivery object, and obtains advertisement delivery rules for the target advertisement data.

[0111] In an embodiment of the present application, the C-end object can use an advertisement configuration device to configure advertisements. When configuring advertisements, the advertisement-related fields can be configured first, and target advertisement data can be generated and sent to the first server. Specifically, the advertisement configuration device can select an advertisement position, and select the delivery location of the target advertisement data to be delivered, such as delivery time period and delivery size and other information. For example, the delivery location may include the home screen of the advertisement delivery device, the loading page in the consumer payment, and the prompt page of successful payment, etc. The delivery size may refer to the size of the target advertisement data. For example, the size of the target advertisement data can be determined according to the size of the device interface of the advertisement delivery device. For example, if the device interface size of some advertisement delivery devices is larger, the delivery size of the target advertisement data can be set larger. If the device interface size of some advertisement delivery devices is smaller, the delivery size of the target advertisement data can be set smaller.

[0112] Furthermore, an advertisement template in the advertisement configuration interface may be selected, and advertisement contents such as one or more materials such as pictures, videos or texts may be imported into the advertisement template, and relevant information such as the title, description, identification code or link address of the advertisement may be added, thereby generating target advertisement data. Alternatively, the advertisement configuration device may also customize the advertisement template, and import advertisement contents such as one or more materials such as pictures, videos or texts into the customized advertisement template, and relevant information such as the title, description, identification code or link address of the advertisement may be added, thereby generating target advertisement data.

[0113] S203: The advertisement configuration device sends target advertisement data and advertisement delivery rules to the first server.

[0114] In the embodiment of the present application, the advertisement configuration device can configure the advertisement delivery rules of the target advertisement data, and the advertisement delivery rules can include, for example, the delivery period of the target advertisement data, such as the start delivery time and the end delivery time of the target advertisement data. Furthermore, the target advertisement data can be submitted to the first server for review, and the advertisement delivery can be carried out online after the review is passed.

[0115] Optionally, for example, the advertisement delivery device is a palm print device. Figure 5 As shown, Figure 5 It is a schematic diagram of the composition of an advertisement processing system provided in an embodiment of the present application. Figure 5 The advertisement processing system in the invention comprises an advertisement configuration device, a first server of an advertisement configuration program and a target palm print device. The advertisement configuration program can be run on the advertisement configuration device, and the advertisement configuration program run on the advertisement configuration device can include an advertisement generation module, an advertisement device push service and a payment service. The advertisement generation module can be used to configure the advertisement content of the target advertisement data and the delivery time of the target advertisement data, such as the delivery period. The advertisement device push service can be used to select the target palm print device for advertisement delivery of the target advertisement data in combination with the quotation of the target palm print device (i.e., the resource consumption required for advertisement delivery in the target palm print device). The payment service can be used to pay for the target resources required for advertisement delivery in the target palm print device.

[0116] S204, the first server reviews the target advertisement data, and sends a device list to the advertisement configuration device after the review is passed.

[0117] Alternatively, if Figure 5As shown, the first server may include an advertising management service, a palmprint recognition service, a palmprint device management service, a content review service, a payment service, and a long connection push service. For example, the advertising management service can be used to manage the bid for advertising (i.e., the amount of target resources that the C-end object needs to pay for the target advertising data), adjust and optimize the bid for advertising according to the needs of the advertiser, and manage the resource accounts of the advertiser and the first server, and perform operations such as advertising fee settlement and advertising fee distribution. Specifically, the advertising management service can send the target advertising data placed by the advertiser to the target palmprint device for display, and can use the payment service to pay the target resources paid by the advertiser to the provider of the target palmprint device in combination with the first server and the payment rules for providing the target palmprint device. All or part of the target resources. Optionally, the advertising management service can also detect the display volume, click volume, conversion rate and other delivery effect data of the target advertising data, and send them to the advertising configuration device for advertisers to perform data analysis and advertising content optimization.

[0118] Among them, the palmprint recognition service can be used to receive the palmprint data uploaded by the target palmprint device and perform feature extraction, then search and identify the entire database and obtain the identity of the object performing the palm swiping operation. The palmprint recognition service can also be used to convert the palmprint image into a feature vector for storage when receiving a palmprint recognition request, instead of storing the palmprint image information of the object, to avoid leakage of the identity information of the object. The palmprint device management service can be used to manage the occupancy data of offline palmprint devices, for example, to determine which palmprint devices can deliver target advertising data, and send the palmprint devices that can deliver target advertising data to the advertising configuration device for display.

[0119] Furthermore, the content review service can be used to review the target advertising data, for example, through keyword filtering, image recognition, content review standards and iterative updates. Among them, keyword filtering refers to the use of keyword filtering technology to detect whether the text content contained in the target advertising data contains abnormal content, for example, abnormal content can refer to illegal words or non-compliant words. Image recognition refers to the use of image recognition technology to detect whether the image content contained in the target advertising data contains illegal content or non-compliant content. Content review standards refer to the formulation of content review standards, and the review of the text content and image content contained in the target advertising data to determine whether the content of the target advertising data is true, compliant, and non-misleading. Iterative updates refer to the continuous follow-up of the advertising delivery data of the target advertising data, and the continuous iterative update of review strategies and review technologies such as image recognition technology and keyword filtering technology to improve review efficiency and accuracy and ensure the safety and compliance of advertising content.

[0120] Furthermore, the long connection push service is used to maintain the connection between the first server and multiple palmprint devices, so that the palmprint devices can receive the target advertisement data pushed from the first server. In an optional implementation, the connection between the first server and multiple palmprint devices can be established using socket technology (i.e., data exchange is achieved through a two-way communication connection), for example, the Transmission Control Protocol (TCP) and the User Datagram Protocol (UDP) can be selected. Further, in order to ensure the reliability of the connection, multiple palmprint devices and the first server can periodically send data packets for detection. If no data packet is received after a time threshold, it is considered that the connection is disconnected. The data packet can be used to reflect that the connection between the palmprint device and the first server is not interrupted. In addition, multiple palmprint devices and the first server can realize real-time transmission of target advertisement data through connection, for example, a text protocol or a binary protocol can be selected for encoding and decoding of target advertisement data. When multiple palmprint devices need to be disconnected from the first server, the party that needs to be disconnected can send a disconnection request to the other party and disconnect after waiting for the other party to confirm. In addition, the long connection push service may also include a network long connection component, which can also handle various abnormal situations, such as network fluctuations, connection timeouts, and loss of data packets containing target advertisement data, thereby ensuring the stability and reliability of the connection. In addition, in order to improve the reuse rate and efficiency of the connection, a long connection pool technology may be used to cache the long connections between multiple palmprint devices and the first server in a connection pool, which are taken out of the connection pool when used and returned to the connection pool after use.

[0121] S205, the advertisement configuration device outputs a device list, and according to a selection operation on an advertisement delivery device in the device list, determines the selected advertisement delivery device as a target advertisement delivery device.

[0122] Optionally, the advertisement configuration device may retrieve and configure a target advertisement delivery device such as a target palm print device, for example, the location of the target palm print device may be retrieved, and information such as a delivery time period of the target palm print device may be configured.

[0123] S206, the advertisement configuration device obtains the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule, and displays the resource consumption on the resource transfer interface.

[0124] Among them, the advertising configuration device displays the resource consumption on the resource transfer interface, and the C-end object can view the resource consumption, thereby triggering a transfer operation for the resource consumption, and then transferring the target resources to the account associated with the first server.

[0125] S207: If the target resource is successfully transferred in the resource transfer interface, the advertisement configuration device instructs the first server to transmit the target advertisement data and advertisement delivery rules to the target advertisement delivery device.

[0126] If the target resource is successfully transferred in the resource transfer interface, the first server can start advertising push, and the target advertising delivery device can deliver the target advertising data according to the advertising delivery rules.

[0127] S208: The first server transmits the target advertisement data and advertisement delivery rules to the target advertisement delivery device.

[0128] The first server transmits the target advertisement data and the advertisement delivery rules to the target advertisement delivery device, and the target advertisement delivery device can deliver the target advertisement data according to the advertisement delivery rules.

[0129] S209, the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules.

[0130] Alternatively, if Figure 5 As shown, the target palmprint device may include a palmprint recognition module, an advertisement display module, a network module, and a local connection module. Among them, the palmprint recognition module can be used to collect palmprint images, for example, the camera in the palmprint device can be called to collect the current palm streaming media data of the consumer, and the palm streaming media data includes multiple consecutive palmprint images. Optionally, the target palmprint device can also select a target palmprint image from the palm streaming media data. The target palmprint image can refer to a palmprint image with the best comprehensive evaluation of indicators such as palm size, angle, image contrast, image brightness and clarity, so as to send the target palmprint image to the first server for palmprint recognition. The network module is used to provide a network signal of the target palmprint device. The advertisement display module can be used to display, for example, an image of the first screen of the target palmprint device, an image of the loading page in payment, and an image after successful payment. Each time the advertising display module displays the target advertising data, it can count the number of exposures of the target advertising data. It can also configure an identification code in the advertising display module so that consumers can scan the identification code, or provide a link address such as a hyperlink address, and configure a hyperlink scenario. Consumers can click the hyperlink address in the target advertising data to open the browser to display the advertising content, such as displaying the details of the target advertising data.

[0131] In the embodiment of the present application, the local connection module can be used in offline retrieval scenarios, and the target advertisement delivery device such as the target palm print device is locally connected through the advertisement configuration device, and the target advertisement data on the advertisement configuration device is quickly uploaded to the first server through the target palm print device through the local connection, without sending a device list in the advertisement configuration interface, and the target palm print device to which the target advertisement data needs to be pushed can be quickly determined. It is understandable that after uploading the target advertisement data to the first server through the local connection, the target palm print device can display the target advertisement data after the first server has reviewed and approved the target advertisement data.

[0132] Further optionally, the advertisement configuration device can establish a local connection with the target palm print device by means of a short-distance connection. When the connection is successful, the target palm print device can send a prompt message of successful connection to the advertisement configuration device. The advertisement configuration device can send the target advertisement data and advertisement delivery rules to the target palm print device based on the local connection. The target palm print device can return the indication message indicating the successful transmission of the target advertisement data and advertisement delivery rules to the advertisement configuration device. Further, the target palm print device can send the target advertisement data and advertisement delivery rules to the first server. After the first server has reviewed and approved the target advertisement data, it can start advertisement push so that the target palm print device can display the target advertisement data according to the advertisement push rules. Further, the first server can calculate the delivery end time of the target advertisement data, so that when the delivery time of the target advertisement is met, it can send a prompt message of ending advertisement push to the target palm print device to end the push of the target advertisement data, and send the prompt message of ending advertisement push to the advertisement configuration device so that the C-end object can understand that the current push of the target advertisement data has ended.

[0133] In an embodiment of the present application, an advertisement configuration interface is displayed by calling an advertisement configuration program, and advertisement configuration is performed in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object. Through the advertisement delivery rules of the target advertisement data; determine the target advertisement delivery device where the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. Since the advertisement delivery object, such as an advertiser, can configure the advertisement data by using the advertisement configuration device, and transmit the configured advertisement data to the target advertisement delivery device for advertisement delivery, the delivery method of the advertisement data can be enriched. In addition, since the advertiser no longer needs to provide the advertisement content to the merchant side, and then the merchant side customizes the advertisement and displays the customized advertisement on the target advertisement delivery device on the merchant side, but the advertiser directly configures the advertisement data to be transmitted to the target advertisement delivery device for advertisement delivery, the convenience of advertisement data delivery can be improved.

[0134] The method of the embodiment of the present application is introduced above, and the device of the embodiment of the present application is introduced below.

[0135] See also Figure 6 , Figure 6 1 is a schematic diagram of the composition structure of an advertisement processing device provided in an embodiment of the present application. The advertisement processing device can be deployed on an advertisement configuration device of an advertisement delivery object; the advertisement processing device can be used to execute the corresponding steps in the advertisement processing method provided in an embodiment of the present application. The advertisement processing device 60 includes:

[0136] The data display unit 601 is used to call the advertisement configuration program to display the advertisement configuration interface;

[0137] The advertisement configuration unit 602 is used to configure advertisements in the advertisement configuration interface to generate target advertisement data to be delivered to the advertisement delivery object, and obtain advertisement delivery rules for the target advertisement data;

[0138] The advertisement display unit 603 is used to determine the target advertisement delivery device to which the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules.

[0139] Optionally, the advertisement configuration unit 602 is specifically configured to:

[0140] Displaying an advertisement template list in the advertisement configuration interface; the advertisement template list includes multiple advertisement templates;

[0141] Based on a selection operation on an advertisement template in the advertisement template list, taking the selected advertisement template as a target advertisement template;

[0142] The advertisement content to be displayed is imported into the target advertisement template to generate the target advertisement data.

[0143] Optionally, the advertisement display unit 603 is specifically used to:

[0144] Sending an advertisement delivery request to the first server of the advertisement configuration program; the advertisement delivery request includes the target advertisement data and the advertisement delivery rule;

[0145] Receiving a device list sent by the first server and outputting the device list; the device list is sent by the first server after the target advertisement data is reviewed and approved, and the device list includes a plurality of advertisement delivery devices that can deliver advertisements;

[0146] According to a selection operation on an advertisement delivery device in the device list, determining the selected advertisement delivery device as the target advertisement delivery device;

[0147] Based on the selected target advertisement delivery device, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device.

[0148] Optionally, the advertisement display unit 603 is specifically used to:

[0149] Obtaining resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule, and displaying the resource consumption on a resource transfer interface;

[0150] If the target resource is successfully transferred in the resource transfer interface, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device; the resource amount of the target resource is the resource consumption.

[0151] Optionally, the advertisement display unit 603 is further configured to:

[0152] Displaying at least one advertisement delivery device to which the advertisement configuration device can be closely connected;

[0153] Establishing a close proximity connection between the advertisement configuration device and an advertisement delivery device selected from the at least one advertisement delivery device;

[0154] Among them, the advertisement delivery device that has established a close distance connection with the advertisement configuration device is the target advertisement delivery device.

[0155] Optionally, the advertisement display unit 603 is further configured to:

[0156] Based on the close proximity connection with the target advertisement delivery device, the target advertisement data and the advertisement delivery rule are transmitted to the target advertisement delivery device, so that the target advertisement delivery device sends the target advertisement data and the advertisement delivery rule to the first server of the advertisement configuration program;

[0157] The first server is used to review the target advertisement data, and after the target advertisement data is reviewed and approved, instruct the advertisement configuration device to transfer the target resource, and if it is detected that the advertisement configuration device has successfully transferred the target resource, instruct the target advertisement delivery device to display the target advertisement data according to the advertisement delivery rule;

[0158] The target resource refers to the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule.

[0159] Optionally, the advertisement delivery rule includes at least one of the following:

[0160] The delivery time period of the target advertisement data, the delivery size of the target advertisement data, and the delivery frequency of the target advertisement data.

[0161] Optionally, the target advertisement data is advertisement data of a target object, and the target advertisement data includes an identification code, which is used to request the second server to which the target object belongs to obtain detailed information of the target object after being scanned; the advertisement processing device further includes: an information output unit 604, and the information output unit 604 is used to:

[0162] receiving the trigger prompt information sent by the second server, and outputting the trigger prompt information;

[0163] The trigger prompt information is generated by the second server after the identification code in the target advertisement delivery device is scanned.

[0164] It should be noted that Figure 6 For the contents not mentioned in the corresponding embodiments, please refer to the description of the method embodiments, which will not be repeated here.

[0165] In an embodiment of the present application, an advertisement configuration interface is displayed by calling an advertisement configuration program, and advertisement configuration is performed in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object. Through the advertisement delivery rules of the target advertisement data; determine the target advertisement delivery device where the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. Since the advertisement delivery object, such as an advertiser, can configure the advertisement data by using the advertisement configuration device, and transmit the configured advertisement data to the target advertisement delivery device for advertisement delivery, the delivery method of the advertisement data can be enriched. In addition, since the advertiser no longer needs to provide the advertisement content to the merchant side, and then the merchant side customizes the advertisement and displays the customized advertisement on the target advertisement delivery device on the merchant side, but the advertiser directly configures the advertisement data to be transmitted to the target advertisement delivery device for advertisement delivery, the convenience of advertisement data delivery can be improved.

[0166] See also Figure 7 , Figure 7 Schematic diagram of the structure of a computer device provided in an embodiment of the present application. Figure 7As shown, the computer device 70 may include: a processor 701 and a memory 702. The processor 701 is connected to the memory 702, for example, the processor 701 may be connected to the memory 702 via a bus. Optionally, the computer device 70 may further include: a network interface 703, wherein the network interface 703 is connected to the processor 701 and the memory 702, for example, the processor 701 may be connected to the memory 702 and the network interface 703 via a bus. The computer device may be a terminal device or a server.

[0167] The processor 701 is configured to support the advertisement processing device to perform the corresponding functions in the above-mentioned advertisement processing method. The processor 701 can be a central processing unit (CPU), a network processor (NP), a hardware chip or any combination thereof. The above-mentioned hardware chip can be an application-specific integrated circuit (ASIC), a programmable logic device (PLD) or a combination thereof. The above-mentioned PLD can be a complex programmable logic device (CPLD), a field programmable gate array (FPGA), a generic array logic (GAL) or any combination thereof.

[0168] The memory 702 is used to store program codes, etc. The memory 702 may include a volatile memory (VM), such as a random access memory (RAM); the memory 702 may also include a non-volatile memory (NVM), such as a read-only memory (ROM), a flash memory, a hard disk (HDD) or a solid-state drive (SSD); the memory 702 may also include a combination of the above-mentioned types of memory.

[0169] The network interface 703 is used to provide network communication function.

[0170] The processor 701 may call the program code to perform the following operations:

[0171] Call the advertisement configuration program to display the advertisement configuration interface;

[0172] Perform advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered to the advertisement delivery object, and obtain advertisement delivery rules for the target advertisement data;

[0173] Determine the target advertising delivery device to which the target advertising data is to be delivered, and transmit the advertising delivery rule and the target advertising data to the target advertising delivery device, so that the target advertising delivery device displays the target advertising data on the device interface according to the advertising delivery rule.

[0174] Optionally, the processor 701 is specifically configured to:

[0175] Displaying an advertisement template list in the advertisement configuration interface; the advertisement template list includes multiple advertisement templates;

[0176] Based on a selection operation on an advertisement template in the advertisement template list, taking the selected advertisement template as a target advertisement template;

[0177] The advertisement content to be displayed is imported into the target advertisement template to generate the target advertisement data.

[0178] Optionally, the processor 701 is specifically configured to:

[0179] Sending an advertisement delivery request to the first server of the advertisement configuration program; the advertisement delivery request includes the target advertisement data and the advertisement delivery rule;

[0180] Receiving a device list sent by the first server and outputting the device list; the device list is sent by the first server after the target advertisement data is reviewed and approved, and the device list includes a plurality of advertisement delivery devices that can deliver advertisements;

[0181] According to a selection operation on an advertisement delivery device in the device list, determining the selected advertisement delivery device as the target advertisement delivery device;

[0182] Based on the selected target advertisement delivery device, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device.

[0183] Optionally, the processor 701 is specifically configured to:

[0184] Displaying at least one advertisement delivery device to which the advertisement configuration device can be closely connected;

[0185] Establishing a close proximity connection between the advertisement configuration device and an advertisement delivery device selected from the at least one advertisement delivery device;

[0186] Among them, the advertisement delivery device that has established a close distance connection with the advertisement configuration device is the target advertisement delivery device.

[0187] Optionally, the processor 701 is specifically configured to:

[0188] Based on the close proximity connection with the target advertisement delivery device, the target advertisement data and the advertisement delivery rule are transmitted to the target advertisement delivery device, so that the target advertisement delivery device sends the target advertisement data and the advertisement delivery rule to the first server of the advertisement configuration program;

[0189] The first server is used to review the target advertisement data, and after the target advertisement data is reviewed and approved, instruct the advertisement configuration device to transfer the target resource, and if it is detected that the advertisement configuration device has successfully transferred the target resource, instruct the target advertisement delivery device to display the target advertisement data according to the advertisement delivery rule;

[0190] The target resource refers to the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule.

[0191] Optionally, the advertisement delivery rule includes at least one of the following:

[0192] The delivery time period of the target advertisement data, the delivery size of the target advertisement data, and the delivery frequency of the target advertisement data.

[0193] Optionally, the target advertisement data is advertisement data of a target object, and the target advertisement data includes an identification code, and the identification code is used to request a second server to which the target object belongs to obtain detailed information of the target object after being scanned; the processor 701 is further used to:

[0194] receiving the trigger prompt information sent by the second server, and outputting the trigger prompt information;

[0195] The trigger prompt information is generated by the second server after the identification code in the target advertisement delivery device is scanned.

[0196] It should be understood that the computer device 70 described in the embodiment of the present application can execute the above Figure 3 and Figure 4 The description of the above advertisement processing method in the corresponding embodiment can also be performed as described above. Figure 6 The description of the above-mentioned advertisement processing device in the corresponding embodiment will not be repeated here. In addition, the description of the beneficial effects of adopting the same method will not be repeated here either.

[0197] In an embodiment of the present application, an advertisement configuration interface is displayed by calling an advertisement configuration program, and advertisement configuration is performed in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object. Through the advertisement delivery rules of the target advertisement data; determine the target advertisement delivery device where the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules. Since the advertisement delivery object, such as an advertiser, can configure the advertisement data by using the advertisement configuration device, and transmit the configured advertisement data to the target advertisement delivery device for advertisement delivery, the delivery method of the advertisement data can be enriched. In addition, since the advertiser no longer needs to provide the advertisement content to the merchant side, and then the merchant side customizes the advertisement and displays the customized advertisement on the target advertisement delivery device on the merchant side, but the advertiser directly configures the advertisement data to be transmitted to the target advertisement delivery device for advertisement delivery, the convenience of advertisement data delivery can be improved.

[0198] Optionally, when the program instructions are executed by the processor, other steps of the method in the above embodiment may also be implemented, which will not be repeated here.

[0199] The embodiment of the present application also provides a computer-readable storage medium, which stores a computer program, which includes program instructions, which, when executed by a computer, cause the computer to execute the method of the aforementioned embodiment, and the computer may be part of the computer device mentioned above. As an example, the program instructions may be deployed on a computer device for execution, or deployed on multiple computer devices located at one location for execution, or, executed on multiple computer devices distributed at multiple locations and interconnected by a communication network, and multiple computer devices distributed at multiple locations and interconnected by a communication network may constitute a blockchain network.

[0200] The embodiment of the present application also provides a computer program product, which includes a computer program / instruction, and when the computer program / instruction is executed by a processor, some or all of the steps in the above method can be implemented. For example, the computer instruction is stored in a computer-readable storage medium. The processor of the computer device reads the computer instruction from the computer-readable storage medium, and the processor executes the computer instruction, so that the computer device executes the steps performed in the embodiments of the above methods.

[0201] Those skilled in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium, and when the program is executed, it can include the processes of the embodiments of the above methods. Among them, the storage medium can be a disk, an optical disk, a read-only memory (ROM) or a random access memory (RAM), etc.

[0202] The above disclosure is only the preferred embodiment of the present application, which certainly cannot be used to limit the scope of rights of the present application. Therefore, equivalent changes made according to the claims of the present application are still within the scope covered by the present application.

Claims

1. An advertisement processing method, characterized in that: The method is applied to an advertisement configuration device of an advertisement delivery object, and the method comprises: Call the advertisement configuration program to display the advertisement configuration interface; Performing advertisement configuration in the advertisement configuration interface to generate target advertisement data to be delivered to the advertisement delivery object, and obtaining advertisement delivery rules for the target advertisement data; Determine a target advertising delivery device to which the target advertising data is to be delivered, and transmit the advertising delivery rules and the target advertising data to the target advertising delivery device, so that the target advertising delivery device displays the target advertising data on a device interface according to the advertising delivery rules.

2. The method according to claim 1, characterized in that The step of configuring advertisements in the advertisement configuration interface to generate target advertisement data to be delivered by the advertisement delivery object includes: Displaying an advertisement template list in the advertisement configuration interface; the advertisement template list includes a plurality of advertisement templates; Based on a selection operation on an advertisement template in the advertisement template list, taking the selected advertisement template as a target advertisement template; The advertisement content to be displayed is imported into the target advertisement template to generate the target advertisement data.

3. The method according to claim 1, characterized in that The step of determining a target advertisement delivery device to which the target advertisement data is to be delivered, and transmitting the advertisement delivery rule and the target advertisement data to the target advertisement delivery device includes: Sending an advertisement delivery request to the first server of the advertisement configuration program; the advertisement delivery request includes the target advertisement data and the advertisement delivery rule; receiving a device list sent by the first server and outputting the device list; the device list is sent by the first server after the target advertisement data is reviewed and approved, and the device list includes a plurality of advertisement delivery devices that can deliver advertisements; According to a selection operation on an advertisement delivery device in the device list, determining the selected advertisement delivery device as the target advertisement delivery device; Based on the selected target advertisement delivery device, the first server is instructed to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device.

4. The method according to claim 3, characterized in that The step of instructing the first server to transmit the target advertisement data and the advertisement delivery rule to the target advertisement delivery device based on the selection includes: Acquire the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule, and display the resource consumption on a resource transfer interface; If the target resource is successfully transferred in the resource transfer interface, the first server is instructed to transmit the target advertisement data and the advertisement delivery rules to the target advertisement delivery device; the resource amount of the target resource is the resource consumption.

5. The method according to claim 1, characterized in that The target advertisement delivery device for determining the target advertisement data to be delivered includes: Displaying at least one advertisement delivery device to which the advertisement configuration device can be closely connected; Establishing a close proximity connection between the advertisement configuration device and an advertisement delivery device selected from the at least one advertisement delivery device; Among them, the advertising delivery device that has established a close distance connection with the advertising configuration device is the target advertising delivery device.

6. The method according to claim 5, characterized in that The transmitting the advertisement delivery rule and the target advertisement data to the target advertisement delivery device includes: Based on the close proximity connection with the target advertisement delivery device, the target advertisement data and the advertisement delivery rule are transmitted to the target advertisement delivery device, so that the target advertisement delivery device sends the target advertisement data and the advertisement delivery rule to the first server of the advertisement configuration program; The first server is used to review the target advertisement data, and after the target advertisement data is reviewed and approved, instruct the advertisement configuration device to transfer the target resource, and if it is detected that the advertisement configuration device has successfully transferred the target resource, instruct the target advertisement delivery device to display the target advertisement data according to the advertisement delivery rule; The target resource refers to the resource consumption required for advertisement delivery in the target advertisement delivery device according to the advertisement delivery rule.

7. The method according to claim 1, characterized in that The advertisement delivery rules include at least one of the following: The delivery time period of the target advertisement data, the delivery size of the target advertisement data, and the delivery frequency of the target advertisement data.

8. The method according to any one of claims 1 to 7, characterized in that: The target advertisement data is advertisement data of a target object, and the target advertisement data includes an identification code, and after being scanned, the identification code is used to request the second server to which the target object belongs to obtain detailed information of the target object; The method further comprises: receiving the trigger prompt information sent by the second server, and outputting the trigger prompt information; The trigger prompt information is generated by the second server after the identification code in the target advertisement delivery device is scanned.

9. An advertisement processing device, characterized in that: The device is applied to an advertisement configuration device for an advertisement delivery object, and the device includes: A data display unit, used to call the advertisement configuration program to display the advertisement configuration interface; An advertisement configuration unit, configured to configure advertisements in the advertisement configuration interface to generate target advertisement data to be delivered to the advertisement delivery object, and to obtain advertisement delivery rules for the target advertisement data; The advertisement display unit is used to determine the target advertisement delivery device to which the target advertisement data is to be delivered, and transmit the advertisement delivery rules and the target advertisement data to the target advertisement delivery device, so that the target advertisement delivery device displays the target advertisement data on the device interface according to the advertisement delivery rules.

10. A computer device, characterized in that: The method comprises a processor and a memory, wherein the processor is connected to the memory, the memory is used to store a computer program, and the processor is used to call the computer program so that the computer program executes the method according to any one of claims 1 to 8.

11. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded and executed by a processor, so that a computer device having the processor executes the method according to any one of claims 1 to 8.

12. A computer program product, characterized in that The computer program product comprises a computer program / instruction, and when the computer program / instruction is executed by a processor, the method according to any one of claims 1 to 8 is implemented.

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