Landing page construction method and device and related equipment

Abstract

The invention provides a landing page construction method and device and related equipment.The landing page construction method comprises the steps that a target request sent by first electronic equipment is received, display information of a target advertisement sent by second electronic equipment is received, and the target request is used for constructing at least two landing pages; and constructing the at least two landing pages based on the target request, and binding the display information of the target advertisement with each of the at least two landing pages to obtain a landing page set. Therefore, the display flexibility of the landing page is enhanced.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of electronic technology, and in particular, to a landing page construction method, device and related equipment. Background Art

[0002] With the continuous development of Internet technology, the application scope of advertisements in people's lives is becoming more and more extensive. Landing pages can usually be used as a carrier of advertising content to improve the conversion rate of advertisements. In actual use, landing pages are usually fixed when displayed, which shows that the display flexibility of landing pages is poor. Summary of the invention

[0003] The embodiments of the present application provide a landing page construction method, device and related equipment to solve the problem of poor display flexibility of the landing page.

[0004] To solve the above problems, this application is implemented as follows:

[0005] In a first aspect, an embodiment of the present application provides a landing page construction method, including:

[0006] Receiving a target request sent by a first electronic device, and receiving display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages;

[0007] The at least two landing pages are constructed based on the target request, and the display information of the target advertisement is respectively bound to each of the at least two landing pages to obtain a landing page set.

[0008] In a second aspect, an embodiment of the present application provides a landing page construction device, including:

[0009] A first receiving module, configured to receive a target request sent by a first electronic device, and receive display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages;

[0010] A construction module is used to construct the at least two landing pages based on the target request, and bind the display information of the target advertisement to each of the at least two landing pages to obtain a landing page set.

[0011] In a third aspect, an embodiment of the present application further provides a server, comprising: a memory, a processor, and a program stored in the memory and executable on the processor; the processor is used to read the program in the memory to implement the steps in the method described in the first aspect above.

[0012] In a fourth aspect, an embodiment of the present application further provides a readable storage medium for storing a program, which, when executed by a processor, implements the steps in the method described in the first aspect above.

[0013] In a fifth aspect, an embodiment of the present application further provides a computer program product, comprising computer instructions, which, when executed by a processor, implement the steps in the method described in the first aspect above.

[0014] In an embodiment of the present application, a target request sent by a first electronic device is received, and display information of a target advertisement is received by a second electronic device, wherein the target request is used to construct at least two landing pages; the at least two landing pages are constructed based on the target request, and the display information of the target advertisement is respectively bound to each of the at least two landing pages to obtain a landing page set. In this way, since the landing page set includes at least two landing pages, and each landing page is bound to the display information of the target advertisement, different landing pages can be switched to be displayed among the at least two landing pages included in the landing page set, thereby enhancing the flexibility of the landing page display and enhancing the display effect of the landing page. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments of the present application will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0016] Figure 1 It is a flowchart of the landing page construction method provided in the embodiment of the present application;

[0017] Figure 2 This is one of the application scenario diagrams of the landing page construction method provided in the embodiment of the present application;

[0018] Figure 3 This is the second application scenario diagram of the landing page construction method provided in the embodiment of the present application;

[0019] Figure 4 It is a structural schematic diagram of a landing page construction device provided in an embodiment of the present application;

[0020] Figure 5 It is a schematic diagram of the structure of the server provided in the embodiment of the present application. DETAILED DESCRIPTION

[0021] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0022] The terms "first", "second" etc. in the embodiments of the present application are used to distinguish similar objects, and need not be used to describe a specific order or sequential order. In addition, the terms "include" and "have" and any variation thereof are intended to cover non-exclusive inclusions, for example, the process, method, system, product or equipment comprising a series of steps or units need not be limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or equipment. In addition, "and / or" is used in the present application to represent at least one of connected objects, such as A and / or B and / or C, representing the inclusion of separate A, separate B, separate C, and A and B all exist, B and C all exist, A and C all exist, and 7 situations that A, B and C all exist.

[0023] See also Figure 1 , Figure 1 It is a flow chart of the landing page construction method provided in the embodiment of the present application. Figure 1 The landing page construction method shown can be executed by a server.

[0024] like Figure 1 As shown, the landing page sending method may include the following steps:

[0025] Step 101: receiving a target request sent by a first electronic device, and receiving display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages.

[0026] Among them, the first electronic device and the second electronic device can be the same electronic device or different electronic devices, which is not limited here. Optionally, the first electronic device can be an electronic device for constructing at least two landing pages, and the second electronic device can be an electronic device for binding target advertisements.

[0027] For example: user A can use the first electronic device to build at least two landing pages and bind target advertisements, that is, the first electronic device and the second electronic device are the same electronic device; for another example: user A can use the first electronic device to build at least two landing pages, and user A can use the second electronic device to bind target advertisements, that is, the first electronic device and the second electronic device are different electronic devices.

[0028] In addition, the user of the first electronic device and the user of the second electronic device may be the same user or different users, which is not specifically limited herein.

[0029] Among them, information can be transmitted between the first electronic device and the server, and between the second electronic device and the server through Bluetooth communication or Near Field Communication (NFC) and other methods.

[0030] Step 102: construct the at least two landing pages based on the target request, and bind the display information of the target advertisement to each of the at least two landing pages, respectively, to obtain a landing page set.

[0031] Among them, optionally, the server may include a website building platform, an advertising platform and a control platform. The website building platform can execute the step of building at least two landing pages based on the target request, the advertising platform can execute the step of binding the display information of the target advertisement with each of the at least two landing pages respectively to obtain a landing page set, and the control platform can execute the steps of determining the target landing page in the landing page set based on the access request in the following text.

[0032] See also Figure 2 , Figure 2 The user in the text may refer to a user of a third electronic device (which may be referred to as a user who uses the target application to access the server) in the following text. Figure 2 The advertising engine in the server can refer to the advertising platform. Figure 2 The advertising strategy in the example may refer to determining the target landing page in the landing page set based on the access request. Figure 2 The advertisement + landing page in the text may refer to the target landing page that displays the target advertisement. Figure 2 The customer (advertiser) can be understood as the user who creates a landing page set, that is, the user of the second electronic device. In this way, the advertiser can create a landing page set on the server, and the user of the third electronic device can select the target landing page for display when accessing the server.

[0033] It should be noted that the landing page set may include at least two landing pages, and both of the at least two landing pages may be used to display the target advertisement, but the display format of each landing page is different. Figure 3 , Figure 2 Customers (advertisers) can create advertisements on the advertising system and bind the created advertisements to each landing page in the created landing page set, that is, the display content of each landing page can be the target advertisement created above, and the landing page set can include landing page 1, landing page 2 and landing page 3.

[0034] In an embodiment of the present application, through steps 101 to 102, since the landing page set includes at least two landing pages, and each landing page is bound to the display information of the target advertisement, that is, different landing pages can be switched to be displayed among the at least two landing pages included in the landing page set, thereby enhancing the flexibility of the landing page display and enhancing the display effect of the landing page.

[0035] As an optional implementation manner, constructing the at least two landing pages based on the target request includes:

[0036] Obtain display parameters of the landing page to be constructed carried by the target request;

[0037] Construct the at least two landing pages based on the display parameters.

[0038] Among them, the specific method in which the user of the first electronic device determines the above display parameters is not limited here. Optionally, the first electronic device can adopt the user's input information and determine the above display parameters based on the input information, and the input method of the above input information can be at least one of touch input, press input or voice input.

[0039] Optionally, the input method may be touch input, and a plurality of candidate parameters may be displayed on the first electronic device. The first electronic device may receive input information of the user's touch input to determine the display parameter from the plurality of candidate parameters.

[0040] Among them, the specific method of constructing at least two landing pages based on the display parameters is not limited here. Optionally, the display parameters of the constructed at least two landing pages can be the display parameters carried by the above-mentioned received target request; optionally, the usage scenario coefficient can also be obtained, and the display parameters carried by the target request are corrected by using the scenario coefficient, and the corrected display parameters are determined as the display parameters of the at least two landing pages. The above-mentioned usage scenario coefficient can be a coefficient sent in advance by the first electronic device, or it can be a coefficient pre-stored in the server. Different usage scenarios have different usage scenario coefficients. For example: when the usage scenario of at least two landing pages is a video playback scenario, the value of the usage scenario coefficient can be larger; when the usage scenario of at least two landing pages is a shopping scenario, the value of the usage scenario coefficient can be smaller.

[0041] It should be noted that the specific method of correcting the display parameters carried by the target request by using the scene coefficient is not limited here. Optionally, the feature vector of the scene coefficient can be multiplied by the feature vector of the display parameters carried by the target request to obtain a product vector, and the corrected display parameters mapped by the product vector can be determined based on the pre-constructed mapping relationship between the vector and the display parameters.

[0042] In the implementation manner of the present application, at least two landing pages are constructed based on the display parameters. In this way, the constructed at least two landing pages can better meet the needs of users of the first electronic device, that is, the accuracy of the creation results of the at least two landing pages is improved.

[0043] It should be noted that the specific content of the display parameters is not limited here.

[0044] As an optional implementation, the display parameters include at least one of the following: identification information and display format information, and the display format information is used to indicate the display format of the display content of the landing page to be constructed.

[0045] Among them, optionally, the identification information can be in the form of numbers, and the identification information of each landing page can be different, that is, the identification information of each landing page is unique, and at least two landing pages can be sorted in ascending order of numbers; optionally, the identification information can be in the form of English letters, and at least two landing pages can be sorted in alphabetical order.

[0046] The display form can also be understood as the display mode of the display content, for example, the display mode of the display content can be a picture, a button, a combination of a picture and text, etc. Optionally, the display form can include at least one of the following: a button, a left picture and a right text, a picture guide, etc.

[0047] In addition, optionally, the display format of the display content of the landing page may refer to that the display content of the landing page may be displayed in text form or in image form; optionally again, the display format of the display content of the landing page may also include the relative position relationship of the display content, for example: the display content of the landing page may include first display content and second display content, and in one landing page, the first display content may be located above the second display content, and in another landing page, the first display content may be located below the second display content, it can be understood that the display formats of the above two landing pages are different.

[0048] In the implementation manner of the present application, the display parameters include at least one of the following: identification information and display format information. In this way, the diversity of the display parameters is increased, thereby further enhancing the diversity and flexibility of the landing page display in the constructed landing page set.

[0049] As an optional implementation manner, after constructing the at least two landing pages based on the target request and binding the display information of the target advertisement to each of the at least two landing pages to obtain a landing page set, the method further includes:

[0050] Receiving an access request for the landing page set sent by a third electronic device;

[0051] Determine a target landing page in the landing page set based on the access request;

[0052] Send display information of the target landing page to the third electronic device.

[0053] Among them, optionally, the access request can be a request for the entire landing page set, for example: the access request can carry description information of the landing page to be accessed, but the user of the third electronic device does not know which landing page in the landing page set meets the above description information. Therefore, the user can input an access request for the landing page set through the third electronic device, and then the server determines the target landing page that matches the above description information based on the above description information.

[0054] Optionally, the access request may also be for a target landing page in a landing page set, that is, the access request may carry description information for the target landing page. After the server receives the above target request, it may first determine whether the target landing page matches the description information. If so, the target landing page may be determined.

[0055] Among them, the display information of the target landing page may include the display content, display resolution and other information of the target landing page, which is not specifically limited here.

[0056] In an implementation manner of the present application, a target landing page in a landing page set is determined based on an access request; display information of the target landing page is sent to a third electronic device. In this way, the target landing page sent to the third electronic device can better meet the needs of users of the third electronic device, thereby enhancing the user's access experience.

[0057] It should be noted that the target landing page can be considered as the landing page that the user of the third electronic device is most interested in in the landing page set. Therefore, the display information of the target landing page is sent to the third electronic device, and the target landing page is displayed on the third electronic device, thereby improving the conversion rate of the display content of the target landing page (i.e., the target advertisement).

[0058] It should be noted that, optionally, the server can send the display information of the target landing page to a third electronic device, and the third electronic device completes the rendering of the target landing page based on the display information of the target landing page, and displays the above target landing page; optionally, the server can complete the rendering of the target landing page based on the display information of the target landing page, and send the rendered target landing page to the third electronic device, so that the third electronic device displays the above target landing page. In this way, the consumption of computing resources of the third electronic device can be reduced.

[0059] As an optional implementation manner, determining the target landing page in the landing page set based on the access request includes:

[0060] Determining whether historical access information of the third electronic device is stored;

[0061] In the case where the historical access information is not stored, randomly determining a landing page in a landing page set as the target landing page based on the access request;

[0062] In a case where the historical access information is stored, a target landing page in the landing page set is determined based on the access request and the historical access information.

[0063] Among them, when no historical access information is stored, it means that the third electronic device is accessing the server for the first time. At this time, one of the landing pages in the landing page set can be randomly determined as the target landing page, that is, the probability of the landing pages in the landing page set being assigned to the third electronic device is equal, that is, the access traffic of the third electronic device is evenly distributed to each landing page in the landing page set.

[0064] When historical access information is stored, the target landing page in the landing page set is determined based on the access request and the historical access information. In this way, the determined target landing page can be more in line with the usage habits of the third electronic device, thereby improving the accuracy of the determination result of the target landing page.

[0065] In the implementation manner of the present application, the method for determining the target landing page can be flexibly selected based on whether there is historical access information, which further increases the flexibility and diversity of the method for determining the target landing page.

[0066] It should be noted that, optionally, the third electronic device can be referred to as the user-side electronic device, and the server can store the historical access data of the user-side electronic device, and the above-mentioned historical access data can also be referred to as historical accumulated data, and the user portrait can be determined based on the historical accumulated data, and the target landing page visited by the third electronic device can be accurately determined based on the user portrait, thereby improving the user experience.

[0067] As an optional implementation manner, in the case where the historical access information is stored, determining the target landing page in the landing page set based on the access request and the historical access information includes:

[0068] In the case where the historical access information is stored, acquiring landing page historical selection information in the historical access information based on the access request, the landing page historical selection information being historical selection information of the landing page in the landing page set by the third electronic device;

[0069] The target landing page is determined based on the landing page history selection information, and the target landing page is the landing page with the highest click-through rate or conversion rate among the landing page set by the third electronic device.

[0070] The historical selection information may be information collected in real time, and information such as click-through rates and conversion rates of different landing pages in the landing page set may be determined based on the historical selection information.

[0071] It should be noted that the target landing page can change dynamically with the changes in click-through rate or conversion rate in different time periods. For example, when in the first historical time period, the click-through rate or conversion rate of the third electronic device for the first preset landing page in the landing page set is the highest, then the first preset landing page can be the target landing page. After the second historical time period starts from the first historical time period, the click-through rate or conversion rate of the third electronic device for the second preset landing page in the landing page set is the highest, then the second preset landing page can be the target landing page. In this way, the target landing page can be adjusted in real time according to the click-through rate or conversion rate.

[0072] At the same time, the target landing page can be adjusted in real time according to the preferences and behaviors of the users of the third electronic device, so that the target landing page is more in line with the preferences of the users of the third electronic device, thereby further improving the click rate of the users of the third electronic device on the target landing page and the conversion rate of the displayed content of the target landing page.

[0073] In the implementation manner of the present application, the target landing page is the landing page with the highest click-through rate or conversion rate in the landing page set of the third electronic device, that is, the target landing page is the landing page that users of the third electronic device usually choose. In this way, the target landing page is more in line with the user needs of the third electronic device, further improving the user experience.

[0074] As an optional implementation manner, determining the target landing page in the landing page set based on the access request includes:

[0075] Acquire target identification information, where the matching degree between the target identification information and the target information is greater than a first preset value, the target identification information is identification information of a landing page in the landing page set, and the target information is identification information of the third electronic device;

[0076] The landing page corresponding to the target identification information is determined as the target landing page.

[0077] Among them, the specific type of target identification information is not limited here. Optionally, the target identification information can be numbering information, for example: the numbering information of the landing pages in the landing page set can be 1, 2, 3, etc. in sequence; or, the numbering information of the landing pages in the landing page set can be A, B, C, etc. in sequence.

[0078] Among them, the target identification information and the type of target information can be the same. For example, when the target identification information is numbered information, the type of target information can also be numbered information. When the target information is numbered information, different numbered information can represent different users, such as 1, 2, and 3 can represent the first user, the second user, and the third user respectively.

[0079] In the implementation mode of the present application, the landing page corresponding to the target identification information can also be determined as the target landing page, so that the diversity and flexibility of the method of determining the target landing page can be further increased.

[0080] As an optional implementation manner, determining the target landing page in the landing page set based on the access request includes:

[0081] If the target identification information is not obtained, obtaining a candidate landing page, where the candidate landing page is any one of the landing page sets;

[0082] Send display information of the candidate landing page to the third electronic device.

[0083] In an implementation manner of the present application, when the target identification information is not obtained, any landing page in the landing page set can be determined as a candidate landing page, and display information of the candidate landing page can be sent to a third electronic device so that the third electronic device displays the candidate landing page. In this way, when the target identification information is not obtained, the third electronic device can display the candidate landing page, thereby ensuring that the display effect of the third electronic device is always good.

[0084] See also Figure 4 , Figure 4 is a schematic diagram of the structure of the landing page construction device provided in the embodiment of the present application, such as Figure 4 As shown, the landing page construction device 400 includes:

[0085] A first receiving module 401 is configured to receive a target request sent by a first electronic device and receive display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages;

[0086] The construction module 402 is used to construct the at least two landing pages based on the target request, and bind the display information of the target advertisement to each of the at least two landing pages to obtain a landing page set.

[0087] As an optional implementation, building module 402 includes:

[0088] A first acquisition submodule is used to acquire display parameters of the landing page to be constructed carried by the target request;

[0089] A construction submodule is used to construct the at least two landing pages based on the display parameters.

[0090] As an optional implementation, the display parameters include at least one of the following: identification information and display format information, and the display format information is used to indicate the display format of the display content of the landing page to be constructed.

[0091] As an optional implementation, the landing page construction device 400 further includes:

[0092] A second receiving module is used to receive an access request for the landing page set sent by a third electronic device;

[0093] A determination module, configured to determine a target landing page in the landing page set based on the access request;

[0094] A sending module is used to send the display information of the target landing page to the third electronic device.

[0095] As an optional implementation, the determination module includes:

[0096] A first determining submodule, used to determine whether historical access information of the third electronic device is stored;

[0097] A second determination submodule is used to randomly determine a landing page in a landing page set as the target landing page based on the access request when the historical access information is not stored;

[0098] The third determination submodule is used to determine the target landing page in the landing page set based on the access request and the historical access information when the historical access information is stored.

[0099] As an optional implementation manner, the third determining submodule includes:

[0100] an acquiring unit, configured to acquire, based on the access request, landing page history selection information in the historical access information when the historical access information is stored, the landing page history selection information being history selection information of the landing page in the landing page set by the third electronic device;

[0101] A determination unit is used to determine the target landing page based on the landing page history selection information, and the target landing page is the landing page with the highest click-through rate or conversion rate in the landing page set for the third electronic device.

[0102] As an optional implementation, the determination module includes:

[0103] A second acquisition submodule is used to acquire target identification information, where the matching degree between the target identification information and the target information is greater than a first preset value, the target identification information is identification information of a landing page in the landing page set, and the target information is identification information of the third electronic device;

[0104] The fourth determination submodule is used to determine the landing page corresponding to the target identification information as the target landing page.

[0105] The landing page construction device 400 can realize the embodiment of the present application Figure 1 The various processes of the method embodiment and the same beneficial effects are achieved, and will not be described again here to avoid repetition.

[0106] The present application also provides a server. Figure 5 The server may include a processor 501, a memory 502, and a program 5021 stored in the memory 502 and executable on the processor 501. When the program 5021 is executed by the processor 501, Figure 1 Any steps in the corresponding method embodiments and achieving the same beneficial effects will not be repeated here.

[0107] A person skilled in the art can understand that all or part of the steps of implementing the above-mentioned embodiment method can be completed by hardware related to program instructions, and the program can be stored in a readable medium. The present application also provides a readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, the above-mentioned Figure 1 Any steps in the corresponding method embodiments can achieve the same technical effect and will not be repeated here to avoid repetition.

[0108] The storage medium may be a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0109] The present application also provides a computer program product, including computer instructions, which can achieve the above-mentioned Figure 1 Any steps in the corresponding method embodiments can achieve the same technical effect and will not be repeated here to avoid repetition.

[0110] The above is a preferred implementation of the embodiment of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles described in the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A landing page construction method, characterized in that: include: Receiving a target request sent by a first electronic device, and receiving display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages; The at least two landing pages are constructed based on the target request, and the display information of the target advertisement is respectively bound to each of the at least two landing pages to obtain a landing page set.

2. The method according to claim 1, characterized in that The constructing the at least two landing pages based on the target request includes: Obtain display parameters of the landing page to be constructed carried by the target request; Construct the at least two landing pages based on the display parameters.

3. The method according to claim 2, characterized in that The display parameters include at least one of the following: identification information and display format information, and the display format information is used to indicate the display format of the display content of the landing page to be constructed.

4. The method according to claim 1, characterized in that: After constructing the at least two landing pages based on the target request and binding the display information of the target advertisement to each of the at least two landing pages to obtain a landing page set, the method further includes: Receiving an access request for the landing page set sent by a third electronic device; Determine a target landing page in the landing page set based on the access request; Send display information of the target landing page to the third electronic device.

5. The method according to claim 4, characterized in that The determining a target landing page in the landing page set based on the access request includes: Determining whether historical access information of the third electronic device is stored; In the case where the historical access information is not stored, randomly determining a landing page in a landing page set as the target landing page based on the access request; In a case where the historical access information is stored, a target landing page in the landing page set is determined based on the access request and the historical access information.

6. The method according to claim 5, characterized in that The step of determining, in a case where the historical access information is stored, a target landing page in the landing page set based on the access request and the historical access information includes: In the case where the historical access information is stored, acquiring landing page historical selection information in the historical access information based on the access request, the landing page historical selection information being historical selection information of the landing page in the landing page set by the third electronic device; The target landing page is determined based on the landing page history selection information, and the target landing page is the landing page with the highest click-through rate or conversion rate among the landing page set by the third electronic device.

7. The method according to claim 4, characterized in that The determining a target landing page in the landing page set based on the access request includes: Acquire target identification information, where the matching degree between the target identification information and the target information is greater than a first preset value, the target identification information is identification information of a landing page in the landing page set, and the target information is identification information of the third electronic device; The landing page corresponding to the target identification information is determined as the target landing page.

8. A landing page construction device, characterized in that: include: A first receiving module, configured to receive a target request sent by a first electronic device, and receive display information of a target advertisement sent by a second electronic device, wherein the target request is used to construct at least two landing pages; A construction module is used to construct the at least two landing pages based on the target request, and bind the display information of the target advertisement to each of the at least two landing pages to obtain a landing page set.

9. An electronic device, comprising: A memory, a processor, and a program stored in the memory and executable on the processor; characterized in that the processor is used to read the program in the memory to implement the steps in the landing page construction method as described in any one of claims 1 to 7.

10. A readable storage medium for storing a program, characterized in that: When the program is executed by a processor, the steps in the landing page construction method according to any one of claims 1 to 7 are implemented.

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