Information interaction method and device, equipment and storage medium

Abstract

The embodiment of the invention provides an information interaction method and device, equipment and a storage medium. The method for information interaction comprises the steps that in response to the situation that a target media item needs to be presented to a user, based on the account type of a publisher of the target media item, a target presentation style matched with the account type is determined from a plurality of presentation styles, and each presentation style at least defines the type of information to be presented; in the process that the target media item is presented in the media presentation page, subject information related to the publisher is presented in the target presentation style in an area adjacent to the description information of the target media item in the media presentation page, and the subject information at least comprises the identification information of the publisher. Therefore, on the basis of the account category of the publisher, the subject information corresponding to the publisher is presented in the region in different presentation styles, and the cognition of a user on the subject information corresponding to the publisher can be enhanced.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for information interaction. Background Art

[0002] Currently, more and more platforms (such as applications, websites, etc.) are designed to provide various services to users. For example, users can publish, browse, and view various multimedia content (such as videos) on the platform. In some scenarios, video publishers can interact with other users based on the published videos. In other scenarios, video publishers can also recommend some objects to other users together with the video release. Therefore, it is expected to provide users with a way to distinguish different account types corresponding to the media items being viewed. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for information interaction is provided, comprising: in response to presenting a target media item to a user, based on the account category of the publisher of the target media item, determining a target presentation style that matches the account category from a plurality of presentation styles, each presentation style defining at least the type of information to be presented; and in the process of presenting the target media item on a media presentation page, presenting subject information related to the publisher in an area adjacent to the description information of the target media item on the media presentation page in the target presentation style, the subject information including at least identification information of the publisher.

[0004] In a second aspect of the present disclosure, there is provided an apparatus for information interaction, comprising: a presentation style determination module, configured to, in response to presenting a target media item to a user, determine, based on the account category of the publisher of the target media item, a target presentation style that matches an account category from a plurality of presentation styles, each presentation style defining at least a type of information to be presented; and a subject information presentation module, configured to present subject information related to the publisher in a target presentation style in an area adjacent to the description information of the target media item in the media presentation page when the target media item is presented on the media presentation page, the subject information including at least identification information of the publisher.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect or the second aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein computer instructions are stored on the computer-readable storage medium, and the computer instructions can be executed by a processor to implement the method of the first aspect.

[0007] According to a fifth aspect of the present disclosure, a computer program product is provided, comprising a computer program, wherein when the computer program is executed by a processor, the method of the first aspect is implemented.

[0008] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0010] Figure 1 A schematic diagram showing an example environment in which embodiments of the present disclosure can be implemented;

[0011] FIG. 2A to FIG. 2E A schematic diagram showing an example user interface according to some embodiments of the present disclosure;

[0012] Figure 3 A flowchart of a process for information interaction according to some embodiments of the present disclosure is shown;

[0013] Figure 4 A block diagram showing an apparatus for information interaction according to some embodiments of the present disclosure; and

[0014] Figure 5 A block diagram of an electronic device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0016] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0017] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0018] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0019] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information, so that the user can independently choose whether to provide personal information to software or hardware such as electronic devices, applications, servers or storage media that execute operations of the technical solution of the present disclosure based on the prompt message.

[0020] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information is sent to the user in a manner such as a pop-up window, in which the prompt information can be presented in text form. In addition, the pop-up window can also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0021] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0022] Figure 1 A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. In the example environment 100, an application 120 is installed in an electronic device 110. A user 140 can interact with the application 120 via the electronic device 110 and / or an attached device of the electronic device 110.

[0023] In some embodiments, application 120 may be a content sharing application (e.g., a video application mainly based on video sharing, or other applications for sharing content such as audio, images, etc.), a content editing application, a content creation application, and the like. Application 120 can provide various services related to media items (also referred to as media content, media data, multimedia content, multimedia items, media content items, etc.) to user 140, including browsing, commenting, forwarding, creating (e.g., shooting and / or editing), publishing, and the like of media content. In some embodiments, application 120 may also be any other appropriate application in which media items can be displayed. In this article, "media items" include one or more types of content, such as videos, images, animated images, image sets, audio, text, and the like.

[0024] exist Figure 1 In the environment 100 of the present invention, if the application 120 is in an active state, the electronic device 110 may present an interface 150 of the application 120. The interface 150 may include various interfaces that the application 120 may provide, such as a media content presentation interface, a media content creation interface, a media content publishing interface, and the like. The application 120 may provide a media content editing function (for example, the application 120 may be a clipping application) to support editing (for example, clipping) of media content in the application 120. The application 120 may also provide interactive functions, including interacting with other users (for example, adding friends) and interacting with various types of content (including liking, collecting, commenting on content, etc.).

[0025] The interface 150 provided by the application 120 may include at least a media presentation page (also referred to as a media playback page, a media recommendation page, a content recommendation page, etc.) for presenting media items, and a user page for presenting historical media items published by the publisher of the media items. If the publisher is a user (i.e., a store owner) or an object recommender corresponding to an e-commerce store, the interface 150 may also include an object presentation page for presenting a group of objects associated with the publisher.

[0026] In some embodiments, the electronic device 110 communicates with the server 130 to provide services for the application 120. The electronic device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the electronic device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.). The server 130 can be various types of computing systems / servers that can provide computing power, including but not limited to mainframes, edge computing nodes, computing devices in cloud environments, and the like.

[0027] It should be understood that the structure and functionality of environment 100 are described for exemplary purposes only and does not imply any limitation on the scope of the present disclosure.

[0028] As briefly described above, users can publish, browse, and view various multimedia content (such as videos) on the platform. However, for different distribution scenarios, the subject information of the publisher is weak. For example, for the video published by the publisher, only the publisher's avatar and the follow control for following the publisher are presented in the interface. Therefore, users often cannot distinguish the different types of publishers' accounts.

[0029] According to an embodiment of the present disclosure, an improved information interaction scheme is provided. According to the scheme, if a target media item is to be presented to a user, a target presentation style matching the account category is determined from multiple presentation styles based on the account category of the publisher of the target media item, and each presentation style at least defines the type of information to be presented. Accordingly, when the target media item is presented on a media presentation page, the subject information related to the publisher is presented in the target presentation style in an area adjacent to the description information of the target media item on the media presentation page, and the subject information at least includes the identification information of the publisher.

[0030] Therefore, based on the publisher's account category, the subject information corresponding to the publisher is presented in the target area in different presentation styles, which can enhance the user's cognition of the subject information corresponding to the publisher.

[0031] Some example embodiments of the present disclosure will continue to be described with reference to the accompanying drawings. It should be understood that the pages shown in the accompanying drawings are only examples, and various page designs may actually exist. The various graphic elements in the page may have different arrangements and different visual representations, one or more of which may be omitted or replaced, and one or more other elements may also exist. The embodiments of the present disclosure are not limited in this respect. In addition, hereinafter, the example embodiments will be described mainly with respect to the electronic device 110. It should be understood that the actions described with respect to the electronic device 110 may also be performed by the application 120 on the electronic device 110, or may be performed by the application 120 in collaboration with its server (e.g., server 130). In some embodiments, in a scenario executed by the application 120 in collaboration with its server (e.g., server 130), the application 120 may request the server to provide the subject information to be presented, and receive the determined subject information from the server for presentation in a specified area of ​​the media presentation page.

[0032] The following will refer to FIG. 2A to FIG. 2E Some embodiments of the present disclosure for information interaction are described. FIG. 2A to FIG. 2E Schematic diagrams of example interfaces 200A to 200E for information interaction according to some embodiments of the present disclosure are shown.

[0033] In an embodiment of the present disclosure, if the electronic device 110 is to present a target media item to the user, then according to the account category of the publisher of the target media item, a target presentation style matching the account category is determined from a plurality of presentation styles, and each presentation style at least defines the type of information to be presented. In some embodiments, the media content items provided by the electronic device 110 to the user 140 may be videos, images, image collections, graphic content, etc. in an information stream or a live stream.

[0034] In some examples, the electronic device 110 can determine a target presentation style that matches the publisher's current account category from a plurality of presentation styles based on different account categories of the publisher of the target media item. Each presentation style can define the type of information to be presented. It is understandable that the electronic device 110 can determine the presentation style corresponding to the current account category based on different visual styles and the type of information to be presented, so that the user 140 can distinguish the publisher's account category.

[0035] In an embodiment of the present disclosure, when the target media item is presented on the media presentation page, the electronic device 110 presents the subject information related to the publisher in a target presentation style in an area adjacent to the description information of the target media item on the media presentation page.

[0036] In some embodiments, a media presentation page refers to a page for displaying or pushing media items and other related information to a user. A group of media items that can be presented in a media presentation page may include various types of media items. The specific media items to be presented in the media presentation page may be based on application design needs. The type, presentation method, and logic of the specific media items to be presented may vary in different scenarios.

[0037] In some embodiments, the media presentation page may include an information flow page of the application 120, or may include a recommended information flow page. In some embodiments, the media presentation page may include the home page of the application 120, or a recommended page in a group of home pages of the application 120. The recommended data displayed to the user in the recommended page is sometimes also referred to as a recommended information flow. In some embodiments, the media presentation page may include the home page and / or other pages of the application 120, such as a follow page (wherein media data published by a group of users followed by the current user is displayed), or a page that otherwise aggregates or classifies media data. The embodiments of the present disclosure do not limit the specific type of the media presentation page, as long as a specific media content item can be presented in the page.

[0038] In some embodiments, the subject information related to the publisher includes at least identification information of the publisher. Figure 2A In the example interface 200A shown, when the application 120 is in an active state, the electronic device 110 can present the interface 150 (e.g., media presentation page 200A) of the application 120. It can be understood that when the electronic device 110 plays the target media item (e.g., video) in the media presentation page 200A, the main body information related to the publisher can be presented in a target presentation style in an area 211 (e.g., above the video title) adjacent to the description information of the currently played video (e.g., the title 210 of the video) in the media presentation page 200A.

[0039] In some embodiments, the subject information associated with the publisher includes at least the publisher's identification information. In some embodiments, the identification information may include the publisher's user name. Figure 2A In the example interface 200A shown, the electronic device 110 presents the publisher's user name 213 in area 211. In some embodiments, the identification information may also include the publisher's avatar. Figure 2A As shown, the electronic device 110 presents the publisher's avatar 212 in the area 211 .

[0040] In some embodiments, the subject information may also include label information of the publisher under the account category. In some examples, if the electronic device 110 determines that the publisher's account category is an account for recommending objects (e.g., goods) (also referred to as an account with a showcase), the label information corresponding to the publisher may be presented in area 211 in a presentation style. In some examples, the showcase indication may display the publisher's works, products, and other related content. Accordingly, other users may learn about the publisher's characteristics and style through the showcase. In some examples, if the electronic device 110 determines that the publisher's account category indicates an account associated with an e-commerce store (also referred to as an account with an e-commerce store), the label information corresponding to the publisher may be presented in area 211 in another presentation style. In some examples, an account with an e-commerce store may be understood as binding an account to each store to achieve an integrated association between the account and the store.

[0041] It is understandable that if the electronic device 110 determines that the publisher's account category is an account, the subject information corresponding to the publisher may not include tag information. Additionally, if the electronic device 110 determines that the publisher's account category is an account, the subject information corresponding to the publisher may also include tag information. For example, for a publisher with social attribute information, the corresponding subject information includes tag information. However, this is merely exemplary and the present disclosure does not limit this.

[0042] In some embodiments, the tag information may include the attribute tag of the publisher under the account category. It is understandable that if the account category of publisher A is an account for recommending objects (e.g., goods), the attribute tag corresponding to publisher A may indicate a user with a certain number of fans and influence. Figure 2B In the example interface 200B shown, if the electronic device 110 determines that the account category of the XX publisher is an account for recommending objects (eg, commodities), the tag information corresponding to the XX publisher may include an X attribute tag 222. For example, e-commerce expert certification, Huang V identity certification.

[0043] In other examples, if the account category of publisher A indicates an account associated with an e-commerce store, the attribute tag included in the subject information of publisher A may indicate the attribute information of the e-commerce store. In some embodiments, if the electronic device 110 determines that the account category belongs to an e-commerce store, the tag information may be determined according to the category of the e-commerce store. In some examples, the attribute tag included in the subject information may be determined based on the category of the e-commerce store.

[0044] like Figure 2CIn the example interface 200C shown, if the electronic device 110 determines that the account category of publisher A indicates an account associated with an e-commerce store, the tag information corresponding to publisher A may include attribute tag A 232. For example, if the category of the e-commerce store is a first category store (e.g., XX flagship store), attribute tag 232 may be a tag corresponding to the first category store. Figure 2E In the example interface 200E shown, if the category of the e-commerce store is the second category, the attribute label 252 can be a label corresponding to the store of the second category and a store recommendation reason label.

[0045] In some embodiments, the tag information may also include a rating tag of the publisher under the account category. It is understandable that if the account category of publisher A (i.e., the object recommender) is an account for recommending objects (e.g., goods), the rating tag corresponding to publisher A may indicate the historical evaluation score of publisher A. Figure 2B In the example interface 200B shown, if the electronic device 110 determines that the account category of publisher A is an account for recommending objects, the tag information corresponding to publisher A may include a score tag 223 .

[0046] In other examples, if the account category of publisher A indicates an account associated with an e-commerce store, the score tag included in the subject information of publisher A may indicate the historical evaluation score of the e-commerce store in the user group. Figure 2C In the example interface 200C shown, if the electronic device 110 determines that the account category of publisher A indicates an account associated with an e-commerce store, the tag information corresponding to publisher A may include an A score tag 233 .

[0047] In some embodiments, the label information of the publisher under the account category includes multiple labels. In the process of determining that the label information is to be presented in the target presentation style, if the electronic device 110 determines that the number of multiple labels is greater than a predetermined number, at least one label to be presented in the area can be determined from the multiple labels according to a predetermined rule. In some examples, if the electronic device 110 determines that the number of labels to be presented is greater than a predetermined number, at least one of the multiple labels can be presented according to priority. It can be understood that if the labels to be presented exceed the display range, one or more labels with low priority will be hidden according to priority.

[0048] It should be understood that only example presentation styles for specific account types are given here. In actual applications, different information types may be configured for different presentation styles depending on the specific account and specific needs. The embodiments of the present disclosure do not limit this.

[0049] In some embodiments, each presentation style may further define a visual style of the identification information. In some examples, each presentation style may define a visual style of an avatar. For example, the electronic device 110 may present the publisher's avatar as a square, a circle, or the like based on different account categories. Figure 2A and 2B In the example interfaces 200A and 200B shown, in the scenario where the publisher's account category is an account and / or an account category for recommending an object (e.g., a product), the publisher's corresponding avatar 212, 211 may be circular. Figure 2C and Figure 2D In the example interfaces 200C and 200D shown, in the scenario where the publisher's account category indicates an account category associated with an e-commerce store, the publisher's corresponding avatar 235, 244 may be square. However, these are merely exemplary and are not limited in the present disclosure.

[0050] In some examples, each presentation style may define a visual style of a user name, for example, the user name may be presented in different colors, fonts, etc. based on different account categories. Figure 2A and Figure 2B In the example interfaces 200A and 200B shown, when the publisher's account category is an account and / or an account category for recommending an object (e.g., a product), the font and color corresponding to the publisher's user name 213, 221 may be a regular font and color (e.g., white). Figure 2C and 2D In the example interfaces 200C and 200D shown, in the scenario where the publisher's account category indicates an account category associated with an e-commerce store, the font and color corresponding to the publisher's user name 231, 241 can be a prominent font and color (for example, the font can be presented in bold and / or the font can be presented in gold). However, these are merely exemplary and the present disclosure does not limit this.

[0051] Furthermore, each presentation style may also define a visual style of the tag information. In some examples, the electronic device 110 may determine tag information that matches the current account category based on different account categories, and present the tag information in different visual styles. Figure 2B In the example interface 200B shown, in a scenario where the publisher's account category is an account category for recommending an object (e.g., a product), the label information related to the publisher (e.g., X attribute label 222, score label 223) can be presented in a conventional visual style (e.g., conventional color). Figure 2CIn the example interface 200C shown, in the scenario where the publisher's account category belongs to the account category of the account with the store, the label information related to the publisher (e.g., A attribute label 232, A score label 233) can be highlighted. For example, the A attribute label 232 and the A score label 233 can be presented in a color different from the normal color. The electronic device 110 can also make the borders corresponding to the A attribute label 232 and the A score label 233 thicker.

[0052] For ease of understanding, the following examples will be used as examples of account categories, accounts for recommendation objects, and accounts associated with e-commerce stores. FIG. 2A to FIG. 2D Description The present disclosure presents different subject information in an area adjacent to description information of a target media item in different presentation styles based on different account categories.

[0053] like Figure 2A As shown in FIG. 2 , in the scenario where the publisher's account category is an account, the electronic device 110 may present the publisher's avatar 212, user name 213, and a control 214 for following the publisher in the upper area 211 of the title 210. Accordingly, the electronic device 110 may present the publisher's avatar 212 in a visual style (e.g., a circle). Figure 2B As shown, in the scenario where the publisher's account category is an account for recommending an object, the electronic device 110 may present the publisher's avatar 225, user name 221, X attribute label 222, score label 223, and number of fans 224 in the upper area 211 of the title 220. Accordingly, the electronic device 110 may present the publisher's avatar 225 in a visual style (e.g., a circle).

[0054] like Figure 2C As shown, in the scenario where the publisher's account category indicates an account associated with an e-commerce store, the electronic device 110 can present the publisher's avatar 235, user name 231 (e.g., XXX flagship store), A attribute label 232 (e.g., XXX flagship label), A score label 233, and number of fans 234 in the upper area 211 of the title 230. Accordingly, the electronic device 110 can present the publisher's avatar 235 in a visual style (e.g., square). Additionally, the electronic device 110 can also highlight the publisher's main information, for example, presenting the avatar 235 and user name 231 in a color different from the conventional one, making the borders corresponding to the A attribute label 232, the A score label 233, and the number of fans 234 bold, and so on.

[0055] like Figure 2DAs shown, in the scenario where the e-commerce store is a third category store, the electronic device 110 can present the publisher's avatar 244, user name 241, B score label 242, and number of fans 243 in the upper area 211 of the title 240. Accordingly, the electronic device 110 can present the publisher's avatar 244 in a visual style (e.g., square). Additionally, the electronic device 110 can also highlight the publisher's main information, for example, presenting the avatar 244 and user name 241 in a color different from the conventional one, making the borders corresponding to the B score label 242 and the number of fans 243 bold, and so on.

[0056] like Figure 2E As shown, in the scenario where the e-commerce store is a second category store, the electronic device 110 can present the publisher's avatar 255, user name 251, attribute label 252, score label 253, and number of fans 254 in the upper area 211 of the title 250. Accordingly, the electronic device 110 can present the publisher's avatar 255 in a visual style (e.g., square). Additionally, the electronic device 110 can present the avatar 255, user name 251, attribute label 252, score label 253, and number of fans 254 in a conventional visual style.

[0057] The following describes an embodiment in which a user interacts based on a target media item published by a publisher. In some embodiments, the electronic device 110 may also provide an information entry associated with the publisher in a media presentation page. In some examples, the information entry may be presented in area 211, i.e., the user 140 may click on an avatar, user name, and other information to view an interface associated with the publisher. Further, if the electronic device 110 receives a trigger for the information entry and determines that the account category is a predetermined category, it may switch from the media presentation page to an object information page corresponding to a list of objects associated with the publisher.

[0058] like Figure 2B As shown, in the scenario where the account category is an account for recommending objects. If the electronic device 110 receives a message from the user 140 clicking on an information entry (e.g., user name 221, avatar 211, etc.), it can switch to the information page corresponding to the recommended object list. In some examples, if the electronic device 110 receives a message from the user 140 clicking on an information entry (e.g., user name 221, avatar 211, etc.), it can also switch to the personal page corresponding to the publisher. Figure 2C As shown, in the scenario where the account category indicates an e-commerce store, if the electronic device 110 receives a signal from the user 140 that the user 140 clicks on an information entry (eg, user name 231, avatar 235, etc.), the electronic device 110 may switch to the object information page corresponding to the e-commerce store.

[0059] In some embodiments, if the electronic device 110 determines that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, the target object is presented at the top of the object list in the object information page. In some embodiments, the electronic device 110 can determine the degree of association between the content of the target media item and the target object based on the similarity between the content of the target media item and the target object in the object list. In some examples, if the electronic device 110 determines that the degree of association between the content in the target media item and the target object in the object list exceeds a threshold, the target object can be presented at the top in the object information page. For example, the electronic device 110 can present objects related to video content in the top area of ​​the object information page (e.g., the first position on the left of the top area).

[0060] In some embodiments, if the electronic device 110 determines that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, the target object is highlighted in the object information page. In some examples, if the electronic device 110 determines that the degree of association between the content in the target media item and the target object in the object list exceeds a threshold, the target object can be highlighted. In some examples, the electronic device 110 can also put the target object on the top and highlight it in the first place in the object information page. In some examples, the electronic device 110 can also present identification information in association with the target object while presenting the target object, and the identification information can indicate the association between the target object and the previous target media item.

[0061] In some embodiments, the recommended object indicates an object that the recommendation requester needs to deliver to the user, such as a single product, a certain product category, an entire store, a service, etc. In some embodiments, the recommended object is associated with the media content by the publisher of the media content so as to be presented to the user along with the media content to achieve the purpose of recommending the object. For example, in an e-commerce scenario, the recommended object includes a product that is configured to be presented along with a video.

[0062] In summary, the present disclosure presents the subject information corresponding to the publisher in a region in different presentation styles based on the publisher's account category, which can enhance the user's understanding of the subject information corresponding to the publisher, thereby easily distinguishing different account types corresponding to the media item being viewed.

[0063] Example Process

[0064] Figure 3 FIG. 3 is a flowchart of a process 300 for information interaction according to some embodiments of the present disclosure. The process 300 may be implemented at the electronic device 110. Figure 1 Process 300 is described.

[0065] In box 410, in response to presenting a target media item to a user, the electronic device 110 determines a target presentation style that matches the account category from multiple presentation styles based on the account category of the publisher of the target media item, each presentation style at least defining the type of information to be presented.

[0066] In box 420, when the target media item is presented on the media presentation page, the electronic device 110 presents the main information related to the publisher in a target presentation style in an area adjacent to the description information of the target media item on the media presentation page, and the main information includes at least the identification information of the publisher.

[0067] In some embodiments, the subject information also includes label information of the publisher under the account category.

[0068] In some embodiments, the identification information includes at least one of the following: the publisher's username, the publisher's avatar; and / or the tag information includes at least one of the following: the publisher's attribute tag under the account category, the publisher's rating tag under the account category.

[0069] In some embodiments, the tag information is determined in the following manner: in response to the account category belonging to the account category corresponding to the e-commerce store, the tag information is determined based on the category of the e-commerce store.

[0070] In some embodiments, the publisher's tag information under the account category includes multiple tags, and presenting the subject information related to the publisher in a target presentation style includes: in response to the number of multiple tags being greater than a predetermined number, determining at least one tag to be presented in the area from the multiple tags according to a predetermined rule.

[0071] In some embodiments, each presentation style further defines at least one of the following: a visual style of identification information, a visual style of label information.

[0072] In some embodiments, an information entry associated with the publisher is provided in the media presentation page, and process 300 also includes: in response to triggering the information entry and in response to the account category being a predetermined category, switching from the media presentation page to an object information page corresponding to a list of objects related to the publisher.

[0073] In some embodiments, process 300 also includes: in response to determining that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, presenting the target object at the top of the object list in the object information page, and / or highlighting the target object in the object information page.

[0074] Example devices and equipment

[0075] The embodiments of the present disclosure also provide corresponding devices for implementing the above methods or processes.

[0076] Figure 4 A schematic structural block diagram of an apparatus 400 for information interaction according to some embodiments of the present disclosure is shown. The apparatus 400 may be implemented as or included in the electronic device 110. Each module / component in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0077] like Figure 4 As shown, the device 400 includes a presentation style determination module 410, which is configured to determine a target presentation style that matches the account category from multiple presentation styles based on the account category of the publisher of the target media item in response to presenting the target media item to the user, and each presentation style at least defines the type of information to be presented. The device 400 also includes a subject information presentation module 420, which is configured to present subject information related to the publisher in the target presentation style in an area adjacent to the description information of the target media item in the media presentation page during the process of presenting the target media item on the media presentation page, and the subject information at least includes the identification information of the publisher.

[0078] In some embodiments, the subject information also includes label information of the publisher under the account category.

[0079] In some embodiments, the identification information includes at least one of the following: the publisher's username, the publisher's avatar; and / or the tag information includes at least one of the following: the publisher's attribute tag under the account category, the publisher's rating tag under the account category.

[0080] In some embodiments, the tag information is determined in the following manner: in response to the account category belonging to the account category corresponding to the e-commerce store, the tag information is determined based on the category of the e-commerce store.

[0081] In some embodiments, the publisher's tag information under the account category includes multiple tags, and the subject information presentation module 420 is also configured to determine at least one tag to be presented in the area from the multiple tags according to a predetermined rule in response to the number of the multiple tags being greater than a predetermined number.

[0082] In some embodiments, each presentation style further defines at least one of the following: a visual style of identification information, a visual style of label information.

[0083] In some embodiments, an information entry associated with the publisher is provided in the media presentation page, and the device 400 also includes an object information page presentation module, which is configured to switch from the media presentation page to an object information page corresponding to a list of objects related to the publisher in response to a triggering of the information entry and in response to the account category being a predetermined category.

[0084] In some embodiments, the device 400 also includes an object presentation module, which is configured to present the target object at the top of the object list in the object information page in response to determining that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, and / or highlight the target object in the object information page.

[0085] The units and / or modules included in the device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units and / or modules can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the units and / or modules in the device 400 can be implemented at least in part by one or more hardware logic components. As an example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0086] It should be understood that one or more steps in the above method can be performed by a suitable electronic device or a combination of electronic devices. Such an electronic device or a combination of electronic devices may include, for example, Figure 1 The electronic device 110 and the server 130.

[0087] Figure 5 1 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 5 The electronic device 500 shown is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. Figure 5 The electronic device 500 shown can be used to implement Figure 1 An electronic device 110.

[0088] like Figure 5 As shown, the electronic device 500 is in the form of a general electronic device. The components of the electronic device 500 may include, but are not limited to, one or more processors or processing units 510, a memory 520, a storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processing unit 5105 may be an actual or virtual processor and is capable of performing various processes according to the program stored in the memory 520. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0089] The electronic device 500 typically includes a plurality of computer storage media. Such media may be any available media accessible to the electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 520 may be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 530 may be a removable or non-removable medium, and may include a machine-readable medium, such as a flash drive, a disk, or any other medium, which may be capable of being used to store information and / or data and may be accessed within the electronic device 500.

[0090] The electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 5 As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 520 may include a computer program product 525 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0091] The communication unit 540 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 500 can be implemented in a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 500 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0092] The input device 550 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 560 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 500 may also communicate with one or more external devices (not shown) through the communication unit 540 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 500, or communicate with any device that allows the electronic device 500 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0093] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0094] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0095] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0096] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0097] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0098] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. A method for information interaction, comprising: In response to presenting a target media item to a user, based on an account category of a publisher of the target media item, determining a target presentation style that matches the account category from a plurality of presentation styles, each presentation style defining at least a type of information to be presented; and When the target media item is presented on a media presentation page, subject information related to the publisher is presented in an area adjacent to the description information of the target media item in the media presentation page in the target presentation style, and the subject information includes at least identification information of the publisher. 2 . The method according to claim 1 , wherein the subject information further includes tag information of the publisher under the account category.

3. The method according to claim 1 or 2, wherein the identification information includes at least one of the following: The username of the publisher, A profile picture of the publisher; and / or The label information includes at least one of the following: The attribute label of the publisher under the account category, The rating tag of the publisher under the account category.

4. The method according to claim 2, wherein the tag information is determined in the following manner: In response to the account category belonging to an account category corresponding to an e-commerce store, the tag information is determined based on the category of the e-commerce store.

5. The method according to claim 2, wherein the label information of the publisher under the account category includes a plurality of labels, and wherein presenting the subject information related to the publisher in the target presentation style comprises: In response to the number of the plurality of tags being greater than a predetermined number, at least one tag to be presented in the area is determined from among the plurality of tags according to a predetermined rule. 6 . The method according to claim 1 , wherein each presentation style further defines at least one of the following: a visual style of the identification information, a visual style of the tag information.

7. The method according to claim 1, wherein an information entry associated with the publisher is provided in the media presentation page, the method further comprising: In response to triggering the information entry and in response to the account category being a predetermined category, switching from the media presentation page to an object information page corresponding to a list of objects related to the publisher.

8. The method according to claim 7, further comprising: In response to determining that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, presenting the target object at the top of the object list in the object information page, and / or The target object is highlighted in the object information page.

9. A device for information interaction, comprising: a presentation style determination module, configured to, in response to presenting a target media item to a user, determine, based on an account category of a publisher of the target media item, a target presentation style that matches the account category from a plurality of presentation styles, each presentation style at least defining a type of information to be presented; as well as The subject information presentation module is configured to present subject information related to the publisher in the target presentation style in an area adjacent to the description information of the target media item in the media presentation page during the process of the target media item being presented on the media presentation page, wherein the subject information includes at least the identification information of the publisher.

10. An electronic device, comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 8 when executed by the at least one processing unit.

11. A computer-readable storage medium having computer instructions stored thereon, wherein the computer instructions can be executed by a processor to implement the method according to any one of claims 1 to 8.

12. A computer program product, comprising a computer program, wherein the computer program implements the method according to any one of claims 1 to 8 when executed by a processor.

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