Content publishing method and related product

Abstract

The invention relates to a content publishing method and related products, and the content publishing method comprises the steps: displaying a user session message in a session page, and displaying publishing guide information related to the user session message in the session page, wherein the release guide information is triggered and displayed under the condition that the user session message is matched with a target commodity; and in response to a trigger operation for the release guide information, releasing target release content for the target commodity, the target release content comprising at least part of content of the user session message. By adopting the content publishing method, the publishing efficiency and the publishing rate of the target published content can be improved.

Description

Technical Field

[0001] The present application relates to the field of multimedia data technology, and in particular to a content publishing method and related products. Background Art

[0002] With the booming development of the e-commerce industry, consumer feedback on products plays a vital role in the business operations of merchants and the purchasing decisions of other potential consumers. Evaluating or sharing products is an important form of consumer feedback, in which consumers can share products by posting notes, logs, etc. However, when evaluating products, consumers need to enter the product order page or product details page to enter the evaluation information for the product, and then publish the evaluation content. When sharing products, consumers need to enter the product order page or open the editing page of the shared content separately to enter the sharing information for the product, and then publish the shared content. Since the publishing process of the above-mentioned evaluation content, sharing content and other published content is cumbersome, the publishing efficiency of the published content is low. On this basis, it also leads to a low publishing rate of published content. Summary of the invention

[0003] Based on this, it is necessary to provide a content publishing method and related products to improve the publishing efficiency and publishing rate of target published content in response to the above technical problems. The related products include a content publishing device, an electronic device, a computer-readable storage medium and a computer program product.

[0004] In a first aspect, the present application provides a content publishing method, the method comprising:

[0005] Displaying a user conversation message in a conversation page, and displaying publishing guidance information related to the user conversation message in the conversation page, wherein the publishing guidance information is triggered to be displayed when the user conversation message matches a target product;

[0006] In response to a triggering operation for the publication guidance information, target publication content for the target commodity is published, the target publication content including at least a portion of the content of the user conversation message.

[0007] In one embodiment, in response to the triggering operation on the publishing guide information, publishing the target publishing content for the target product includes:

[0008] In response to a trigger operation for the publishing guide information, displaying a content editing page, wherein the content editing page includes an editing area for editing content information and a publishing control for publishing the content information, and the editing area is filled with at least part of the content of the user conversation message;

[0009] In response to a trigger operation on the publishing control, the target publishing content including the content information is published.

[0010] In one embodiment, the user conversation message includes text and media content, and the editing area includes a text editing area and a media editing area; and the displaying of the content editing page in response to the triggering operation for the publishing guide information includes:

[0011] In response to a triggering operation on the publishing guide information, the text is displayed in the text editing area of ​​the content editing page, and the media content is displayed in the media editing area of ​​the content editing page.

[0012] In one of the embodiments, before publishing the target published content including the content information in response to the trigger operation on the publishing control, the method further includes:

[0013] In response to an editing operation on the user conversation message in the content editing page, the content information is displayed in the editing area, and the content information includes the edited user conversation message.

[0014] In one of the embodiments, the user conversation message includes a reference message and a reply message, wherein the reply message refers to a conversation message that is replied by quoting the reference message;

[0015] The publishing guide information is triggered to be displayed when the reference message matches the target product, or the reply message matches the target product, and the publishing guide information is displayed in an area adjacent to the reply message position.

[0016] In one of the embodiments, before displaying the publishing guidance information related to the user conversation message in the conversation page, the method further includes:

[0017] Acquire a product library, the product library including products that have been interacted with by the target account associated with the user session message, and / or products associated with the creation account of the group where the session page is located; the product library includes M products, where M is a positive integer;

[0018] respectively extracting product features of the M products and extracting message features of the user conversation message;

[0019] Performing cross-attention processing on the message feature and a feature sequence consisting of the M product features to obtain an attention vector; the attention vector includes attention values ​​corresponding to the M product features respectively, and the attention values ​​are used to represent the degree of association between the message feature and the corresponding product feature;

[0020] Determining, in the feature sequence, a commodity feature that matches the message feature according to the attention vector;

[0021] The commodity corresponding to the commodity feature matching the message feature is determined as the target commodity matching the user conversation message.

[0022] In one embodiment, the method further comprises:

[0023] Obtaining the main message content of the user conversation message;

[0024] If the main message content meets the second preset condition, then displaying the publishing guide information related to the user conversation message in the conversation page;

[0025] Among them, the second preset condition includes at least one of the following: the main message content includes images or videos; the number of words in the text in the main message content is greater than a first quantity threshold; the number of images in the main message content is greater than a second quantity threshold; the duration of the video in the main message content is greater than a duration threshold.

[0026] In one of the embodiments, the release guidance information includes a guide text and a guide image; the guide text is used to guide the release of the target release content for the target product; the guide image is an image in the user conversation message, or a key video frame of a video in the user conversation message, or a thumbnail containing the text in the user conversation message.

[0027] In one embodiment, the publishing guidance information is evaluation guidance information or sharing guidance information, the target publishing content includes target evaluation content or target sharing content, the evaluation guidance information is used to guide the publishing of the target evaluation content for the target product, and the sharing guidance information is used to guide the publishing of the target sharing content for the target product; before publishing the target publishing content for the target product in response to the triggering operation for the publishing guidance information, the method further includes:

[0028] In a case where the publishing guide information is the evaluation guide information, in response to a long press operation on the publishing guide information, switching the publishing guide information to the sharing guide information; or

[0029] In a case where the posting guidance information is the sharing guidance information, in response to a long press operation on the posting guidance information, the posting guidance information is switched to the evaluation guidance information.

[0030] In one of the embodiments, the publishing of the guidance information includes at least one of evaluating the guidance information or sharing the guidance information;

[0031] In a case where the publishing guidance information includes the evaluation guidance information and the sharing guidance information, the target publishing content is target evaluation content or target sharing content, and the responding to the triggering operation on the publishing guidance information, publishing the target publishing content for the target product, includes:

[0032] In response to a triggering operation on the evaluation guidance information, publishing the target evaluation content for the target product; or

[0033] In response to a triggering operation on the sharing guidance information, the target sharing content for the target product is published.

[0034] In one embodiment, the method further comprises:

[0035] When the target evaluation content is published, displaying a sharing control;

[0036] In response to a trigger operation on the sharing control, publishing the target sharing content;

[0037] or

[0038] When the target sharing content is published, displaying a rating control;

[0039] In response to a trigger operation on the evaluation control, the target evaluation content is published.

[0040] In one embodiment, the method further comprises:

[0041] When the target evaluation content is published, displaying an evaluation success feedback area;

[0042] When the size of the evaluation success feedback area is dragged and enlarged to the first size, publishing the target sharing content; or

[0043] When the target shared content is published, a sharing success feedback area is displayed;

[0044] When the size of the sharing success feedback area is dragged and enlarged to the first size, the target evaluation content is published.

[0045] In one of the embodiments, before publishing the target publishing content for the target product in response to the triggering operation for the publishing guide information, the method further includes:

[0046] In response to a trigger operation on a target area in the conversation page, the size of the area where the publishing guide information is located is enlarged to a second size for display, and the target area refers to an area in the conversation page excluding the area where the publishing guide information is located.

[0047] In a second aspect, the present application further provides a content publishing device, the device comprising:

[0048] A display module, configured to display user conversation messages in a conversation page, and display publishing guidance information related to the user conversation messages in the conversation page, wherein the publishing guidance information is triggered to be displayed when the user conversation messages match a target product;

[0049] The publishing module is used to publish target publishing content for the target commodity in response to a trigger operation for the publishing guide information, wherein the target publishing content includes at least part of the content of the user conversation message.

[0050] In a third aspect, the present application further provides an electronic device, comprising: a memory, a processor, and a display, wherein the memory stores program instructions; when the program instructions are executed by the processor, the processor cooperates with the memory and the display to implement the method described in the first aspect or any embodiment of the first aspect.

[0051] In a fourth aspect, the present application further provides a computer-readable storage medium, wherein a computer program is stored in the computer-readable storage medium; when the computer program runs on one or more processors, the method described in the first aspect or any embodiment of the first aspect is implemented.

[0052] In a fifth aspect, the present application further provides a computer program product, comprising a computer program or instructions; when the computer program or instructions are run on a computer, the computer is enabled to implement the method described in the first aspect or any embodiment of the first aspect.

[0053] The content publishing method provided in the first aspect is adopted, by displaying the user session message in the session page, and displaying the publishing guidance information related to the user session message in the session page when the user session message matches the target product. It is realized that when the user session message meets the specific conditions, the target publishing content including at least part of the content of the user session message is prompted and guided based on the publishing guidance information. Then, in response to the trigger operation for the publishing guidance information, the target publishing content including at least part of the content of the user session message is published, thereby providing an efficient publishing entrance for the target publishing content and realizing the publishing of the target publishing content. Among them, the user session message matches the target product, so the target publishing content including at least part of the content of the user session message is the publishing content for the target product. The above-mentioned content publishing method is adopted, by displaying the publishing guidance information in the session page, so as to prompt and guide the target publishing content including at least part of the content of the user session message, and then in response to the trigger operation for the publishing guidance information, the target publishing content can be published. By effectively linking the user session message in the session page with the target publishing content, the publishing process of the target publishing content is efficient, which can improve the publishing efficiency of the target publishing content. Prompts and guidance based on publishing guidance information, as well as an efficient publishing process, can also improve the publishing rate of target content.

[0054] It can be understood that the content publishing device provided in the second aspect, the electronic device provided in the third aspect, the computer-readable storage medium provided in the fourth aspect, and the computer program product provided in the fifth aspect can be used to execute the content publishing method shown in the first aspect of the present application or any embodiment of the first aspect. Therefore, the beneficial effects that can be achieved can refer to the beneficial effects in the content publishing method, and will not be repeated here. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] In order to clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the embodiments are introduced as follows.

[0056] Figure 1 A flowchart of a content publishing method provided in an embodiment of the present application;

[0057] Figures 2 to 16 A schematic diagram of a display screen of an electronic device provided in an embodiment of the present application;

[0058] Fig.17 A schematic diagram of the structure of a content publishing device provided in an embodiment of the present application;

[0059] Fig.18 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0060] In order to facilitate understanding of the embodiments of the present application, the embodiments of the present application will be described more fully below with reference to the relevant drawings. The preferred embodiments of the embodiments of the present application are given in the drawings. However, the embodiments of the present application can be implemented in many different forms and are not limited to the embodiments described herein. On the contrary, the purpose of providing these embodiments is to make the disclosure of the embodiments of the present application more thorough and comprehensive.

[0061] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art of the technical field of the embodiments of the present application. The terms used herein in the description of the embodiments of the present application are only for the purpose of describing specific embodiments and are not intended to limit the embodiments of the present application.

[0062] The terms "first", "second", etc. used in this article are used to distinguish different objects, rather than to describe a specific order. For the purpose of distinguishing different objects, the "first quantity threshold" can also be described as the "second quantity threshold", and the "second quantity threshold" can be described as the "first quantity threshold". When used, the singular expressions "one", "a kind", "said", "above", "the" and "this" are intended to also include plural expressions, unless the context clearly indicates otherwise. It should also be understood that the term "includes / comprising" specifies the presence of the stated features, wholes, steps, operations, parts or their fusions, but does not exclude the possibility of the presence or addition of one or more other features, wholes, steps, operations, parts or their fusions.

[0063] The embodiment of the present application provides a content publishing method. The method can be applied to electronic devices. Before specifically introducing the content publishing method provided by the embodiment of the present application, some of the terms involved in the embodiment of the present application are explained as follows.

[0064] 1) Electronic devices. An electronic device may be a user terminal that can perform human-computer interaction through one or more methods such as a keyboard, a touch screen, and voice interaction, and may specifically include but is not limited to smart phones, tablet computers, desktop computers, wearable devices, smart home devices, and vehicle-mounted devices. The user can start the media application of the electronic device and log in to the account registered in the media application. The user outputs user session messages through the application page of the media application displayed on the display screen of the electronic device, and publishes content such as evaluation content and sharing content for products. Media applications refer to all applications that can display multimedia data. The media application described in the embodiment of the present application is also an application that integrates functions such as product purchase and instant messaging (IM).

[0065] 2) Published content. Published content includes evaluation content and shared content. Evaluation content refers to the content of product evaluation, and shared content refers to the content of product sharing, such as notes and logs of product sharing. Published content such as evaluation content and shared content can be presented in the form of multimedia data, such as text, images, videos, etc.

[0066] 3) In response to. In response to means the state where the corresponding event occurs or the condition is satisfied. The timing of executing the subsequent action executed in response to the event or condition is not necessarily strongly related to the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; while in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied. In addition, unless otherwise specified, there is no restriction on the order of execution between the subsequent actions being executed.

[0067] 4) Trigger operation. A trigger operation refers to the occurrence of an event or the satisfaction of a condition as described above, which can trigger subsequent actions to be performed. Taking a smartphone as an example, when a user touches a button displayed on the display, the action of touching the button is a trigger operation. The smartphone will respond to this trigger operation to perform corresponding actions, such as opening an application, sending a message, etc.

[0068] like Figure 1 As shown, the content publishing method includes the following steps S101 to S102.

[0069] S101, displaying user conversation messages in a conversation page, and displaying publishing guidance information related to the user conversation messages in the conversation page, wherein the publishing guidance information is triggered to be displayed when the user conversation messages match the target commodity.

[0070] Among them, the conversation page refers to an application page for instant messaging. Taking the application scenarios of the e-commerce industry and online shopping as an example, the conversation page can be an application page for private messages between consumers and merchants, or an application page for group chats between consumers and merchants, or between consumers and consumers, or an application page only for group chats between consumers and consumers, and so on. Among them, the consumers described in the embodiment of the present application include users who have purchased the merchant's goods, users who know the merchant's goods, potential consumers of the merchant's goods, and users who only communicate with the goods. User conversation messages refer to communication messages output by users during instant messaging. User conversation messages can be presented in the form of at least one of text, images, and videos. Still taking the application scenarios of the e-commerce industry and online shopping as an example, user conversation messages are communication messages output by consumers in the conversation page during instant messaging with merchants or other consumers. The content of user conversation messages can be about the use experience of goods, the advantages and disadvantages of goods, after-sales problems of goods, consultation on product details, product suggestions, etc. In the embodiments of the present application and the subsequent embodiments, the target user starts the media application of the electronic device, logs in to the target account registered in the media application, outputs the user session message and publishes the published content for the product through the application page of the media application displayed on the display screen of the electronic device as an example to describe the implementation process of the content publishing method. It should be noted that the operations such as the target user outputting the user session message and the target user publishing the published content described in the embodiments of the present application and the subsequent embodiments all refer to the target user implementing the operation through the target account.

[0071] like Figure 2 As shown, the display screen of the electronic device shows a conversation page of a media application, which is an application page created by a merchant, i.e., a store, for group chats between consumers and merchants, and between consumers. The group name corresponding to the group chat is "First Group", and 132 people can communicate instantly through this group. The communication messages output by each user in the group other than the merchant, i.e., each consumer, through the conversation page are all user conversation messages. Among them, the user conversation message output by the target account "Jocelyn", i.e., the target user, includes the text "The second new leaf to the new home!" and an image of a large trout begonia seedling.

[0072] In response to the output operation of the target user on the user session message, the electronic device displays the user session message in the session page. And when the user session message matches the target product, the release guidance information related to the user session message is displayed in the session page. The release guidance information can be presented in the form of cards, capsules, pop-up windows, etc. The release guidance information is used to guide the release of the target release content including at least part of the content of the user session message. Among them, the target release content guided to be released is the release content for the target product. The embodiment of the present application does not limit the display area of ​​the release guidance information. Optionally, the release guidance information can be displayed in the adjacent area where the user session message matching the target product is located, so as to facilitate the target user to check. Optionally, only the target user can check the release guidance information. In other words, the release guidance information related to the user session message of the target user is not displayed in the session page displayed by the electronic device corresponding to other users. Optionally, after the electronic device stops displaying the session page in response to the corresponding operation of the target user on the session page, when the session page is redisplayed, the electronic device stops displaying the release guidance information to avoid reducing the target user's experience of instant messaging.

[0073] like Figure 2 As shown, the electronic device displays the user session message in the session page in response to the output operation of the target account "Jocelyn" on the user session message. In the case where the user session message matches the target product of trout begonia seedlings, the electronic device displays the publishing guidance information related to the user session message in the session page. The publishing guidance information is used to guide the publication of the target publishing content for the target product of trout begonia seedlings. Among them, Figure 2 The example of publishing guide information as information guiding the publishing of target evaluation content is taken as an example, and the example of publishing guide information being displayed in the area below the location of the user conversation message matching the target product is taken as an example.

[0074] Exemplarily, when the user conversation message matches the target commodity, the specific implementation process of the electronic device displaying the publishing guidance information related to the user conversation message in the conversation page is as follows.

[0075] Optionally, taking an electronic device as a terminal as an example, this specific implementation process can be implemented by the electronic device. Specifically, when an output operation of a target account for a user conversation message is received, and the user conversation message contains at least one of text, image, and video, the electronic device not only displays the user conversation message in the conversation page, but also identifies the message features of the user conversation message. Then, based on a preset commodity library, it is identified whether there is a commodity feature of a target commodity in the commodity library that matches the message feature of the user conversation message. If there is a commodity feature of a target commodity that matches the message feature of the user conversation message, it is determined that the user conversation message matches the target commodity. Then, the electronic device displays the publishing guidance information related to the user conversation message in the conversation page.

[0076] Optionally, taking an electronic device as a terminal as an example, this specific implementation process can be implemented by the electronic device and the server in collaboration. Specifically, when the target account outputs a user session message, and the user session message contains at least one of text, image and video, the server receives the output operation of the target account for the user session message, and the server sends the relevant data of the user session message to the electronic device corresponding to the target account, and the electronic device displays the user session message in the session page. In addition, the server identifies the message feature of the user session message, and based on the preset commodity library, identifies whether there is a commodity feature of the target commodity in the commodity library that matches the message feature of the user session message. If there is a commodity feature of the target commodity that matches the message feature of the user session message, it is determined that the user session message matches the target commodity. Then, the server sends the relevant data of the release guide information to the electronic device corresponding to the target account, and the electronic device displays the release guide information related to the user session message in the session page.

[0077] Through step S101, the content publishing method realizes prompting and guiding the target publishing content including at least part of the content of the user conversation message based on the publishing guidance information when the user conversation message meets the specific condition.

[0078] S102: In response to a trigger operation for publishing guide information, target publishing content for a target commodity is published, where the target publishing content includes at least a portion of the user conversation message.

[0079] Furthermore, the target user touches the release guide information in the conversation page through the display screen of the electronic device, and the electronic device responds to the trigger operation on the release guide information and releases the target release content including at least part of the content of the user conversation message, thereby providing the target user with a convenient release entry for the target release content, and realizing the release of the target release content for the target product. Among them, taking the user conversation message containing text and images as an example, at least part of the content of the user conversation message can be the entire content or part of the content of the user conversation message. The partial content can be all text and part of the image, part of the text and all images, part of the text and part of the image, all text, part of the text, all images, part of the image, etc.

[0080] The content publishing method in the embodiment of the present application is adopted to display the publishing guidance information in the conversation page to prompt and guide the target publishing content including at least part of the content of the user conversation message, and then respond to the trigger operation of the publishing guidance information to publish the target publishing content. By effectively linking the user conversation message in the conversation page with the target publishing content, the publishing process of the target publishing content is made efficient, which can improve the publishing efficiency of the target publishing content. Based on the prompt and guidance of the publishing guidance information and the efficient publishing process, the publishing rate of the target publishing content can also be improved.

[0081] In addition, the content publishing method also has the following technical effects. First, when the user conversation message matches the target product, the publishing guidance information related to the user conversation message is triggered to be displayed, so as to prompt and guide the publication of the target content for the target product. It breaks the traditional mode that the target user actively enters the product order page or the product details page to enter the evaluation information for the target product, actively enters the product order page or opens the sharing content editing page to enter the sharing information for the product, and then publishes the evaluation content, sharing content and other publishing content, and creates a new way to actively guide the target user to publish the target content for the target product. It breaks the limitations of the existing publishing content with a single publishing entrance and insufficient prompts, and stimulates the target user to convert the user conversation message matching the target product output on the conversation page into the target content for the target product, and achieves a significant increase in the publishing rate of the target content. Secondly, it connects the private domains such as merchant groups and customer service private messages with the public domains such as the evaluation content display platform and the sharing content display platform, and builds a bridge between the private domain and the evaluation system, and the private domain and the sharing system. The user conversation messages such as product usage experience, product advantages and disadvantages, etc., which were originally limited to private domains such as merchant groups and customer service private messages, are entered into the evaluation system and sharing system, forming an effective linkage between user conversation messages in the private domain and the evaluation system and sharing system. It solves the long-standing problem of separation between information and evaluation information in the private domain, and information and sharing information in the private domain, builds a more efficient and more authentic information flow bridge between merchants and potential consumers, and realizes information flow and value conversion in application scenarios such as e-commerce shopping. Specifically, compared with the evaluation content or sharing content published in the public domain, user conversation messages such as product usage experience, product advantages and disadvantages, etc. fed back in the private domain are usually more common and more authentic. By publishing the target published content including at least part of the content of the user conversation message, it is browsed by groups such as potential consumers. On the one hand, merchants can use the user conversation messages such as product usage experience, product advantages and disadvantages, etc. actively fed back by target users in the private domain to improve the reputation and sales of the product, which is conducive to promoting product sales and merchant brand building. On the other hand, potential consumers and other groups can obtain more authentic and comprehensive product information by browsing these real product usage experiences, which is conducive to improving the transparency and credibility of product information and providing a strong reference basis for potential consumers and other groups to make purchasing decisions.

[0082] In one of the embodiments, in the above step S101, before displaying the publishing guidance information related to the user conversation message in the conversation page, the content publishing method further includes the following steps S201 to S205.

[0083] S201, obtaining a product library, the product library including products that have been interacted with by the target account associated with the user session message, and / or products associated with the creation account of the group where the session page is located; the product library includes M products, where M is a positive integer.

[0084] To trigger the display of publishing guidance information based on the matching of the user conversation message with the target product, it is necessary to first determine whether the user conversation message matches the target product. Specifically, first obtain the product library to determine whether the user conversation message matches the target product in the product library. In the application scenario of e-commerce shopping, if the target user outputs a user conversation message matching the target product in the conversation page with the merchant or with other consumers, the target product should theoretically be a product that the target account corresponding to the target user has interacted with, or a product in the merchant's store. Among them, the products that the target account has interacted with include the products that the target account has followed, liked, shared, purchased, and added to the purchase. Based on this, in order to determine whether the user conversation message matches the target product in the product library, the product library can include the products that the target account associated with the user conversation message has interacted with, and / or the products associated with the creation account of the group where the conversation page is located. Among them, in the case where the conversation page is an application page for group chat between consumers and merchants or between consumers, the creation account of the group where the conversation page is located is an account associated with the merchant. The products associated with the creation account refer to the products in the merchant's store.

[0085] S202, extracting product features of the M products respectively and extracting message features of the user conversation messages.

[0086] Among them, product features include product image features, semantic features of product details, etc. For example, natural language processing technology is used to process the text describing product details to extract the semantic features of product details. Image processing technology is used to identify images describing product details to extract product image features. For videos describing product details, video framing technology can be used to divide the video into several video frames, and then each video frame can be identified based on image processing technology to extract product image features.

[0087] The electronic device monitors the private domain interaction in real time to capture the user session message output by the target user in real time. When the target user outputs the user session message, that is, when the target account receives the output operation for the user session message, in addition to displaying the user session message in the session page, the message feature of the session message is also extracted. Among them, the message feature includes at least one of the image feature and the semantic feature of the user session message. Exemplarily, when the user session message contains text, the text in the user session message is processed by natural language processing technology to extract the semantic feature of the user session message. When the user session message contains an image, the image in the user session message is recognized by image processing technology to extract at least one image feature of the image. It can be understood that if the image in the user session message contains multiple objects, multiple different image features can be extracted based on the image. Similarly, when the user session message contains a video, the video framing technology can be used to first divide the video into several video frames, and then each video frame can be recognized based on the image processing technology to extract at least one image feature of each video frame. Optionally, the user conversation message may be detected by using text detection technology, image detection technology, and video detection technology respectively to determine the type of information contained in the user conversation message, which is at least one of text, image, and video. Then, based on the aforementioned corresponding processing technology, the message features of the user conversation message are extracted. Optionally, when it is detected that the user conversation message contains an image or video, the message features of the user conversation message are extracted based on the aforementioned corresponding processing technology. This ensures that when the user conversation message matches the target product, the target content including the image or video in the user conversation message is guided to be released, so as to enrich the target content and improve the quality and reference value of the target content.

[0088] S203, cross-attention processing is performed on the message feature and the feature sequence composed of M product features to obtain an attention vector; the attention vector includes attention values ​​corresponding to the M product features respectively, and the attention value is used to represent the degree of association between the message feature and the corresponding product feature.

[0089] Then, using the cross-attention mechanism, the message features of the user conversation message are cross-attended with the feature sequence consisting of M product features corresponding to M products to obtain an attention vector. Among them, the M products correspond to the M product features one by one. The attention vector includes attention values ​​corresponding to the M product features, and the attention value is used to characterize the degree of association between the message features and the corresponding product features. It can be understood that the higher the degree of association, the more the message features match the product features corresponding to the attention values. In this embodiment, it is considered that when the degree of association is the highest, the message features match the product features corresponding to the attention values.

[0090] S204: Determine, in the feature sequence, a product feature that matches the message feature according to the attention vector.

[0091] Specifically, a target attention value is determined from the attention vector, and the message feature represented by the target attention value has the highest correlation with the corresponding product feature. The product feature corresponding to the target attention value is the product feature that matches the message feature.

[0092] S205: Determine the commodity corresponding to the commodity feature that matches the message feature as the target commodity that matches the user conversation message.

[0093] Thus, the commodity corresponding to the commodity feature matching the message feature can be determined to match the user session message. Further, the commodity corresponding to the commodity feature matching the message feature is determined as the target commodity matching the user session message, and the user session message matches the target commodity in the commodity library.

[0094] In this embodiment, the user conversation message output by the target user in the conversation page is captured in real time and accurately identified to extract the message features of the user conversation message. By obtaining the commodity library associated with the target account corresponding to the target user and / or the created account corresponding to the merchant, and accurately identifying the M commodities in the commodity library, M commodity features corresponding to the M commodities are extracted. Using the cross-attention mechanism, the message features and the feature sequence composed of the M commodity features are cross-attention processed to determine the commodity features matching the message features from the feature sequence. Then, the commodity corresponding to the commodity features matching the message features is determined as the target commodity matching the user conversation message. When it is determined that the user conversation message matches the target commodity, the display of the publishing guide information can be triggered to guide the publishing of the target publishing content for the target commodity.

[0095] In one embodiment, the target product is a product that satisfies a first preset condition, wherein the first preset condition includes a condition that the target product is a product that has been interacted with by a target account associated with a user session message, and / or a condition that the target product is a product for which a reward mechanism is set.

[0096] Among them, the products that the target account has interacted with include products that the target account has followed, liked, shared, purchased, and added to cart. Products with reward mechanisms are set up, such as products that are set up to win free orders by commenting, win discounts by sharing, get a 5-yuan red envelope by commenting, and get a 10-yuan voucher by sharing, etc.

[0097] When the user conversation message matches the target product that meets the first preset condition, the party triggers the display of the publishing guidance information to prompt and guide the publication of the target published content for the target product. That is, only when the user conversation message output by the target account matches the product that the target account is interested in, and / or, when the user conversation message matches the product that is polite for evaluation and polite for sharing, the party prompts and guides the target account to publish the target published content. It can avoid that too frequent guidance reduces the target user's experience of chatting in the private domain and causes the target user to reject the publication of the target published content. In addition, when the target product is a product that is set with a reward mechanism, when the user conversation message matches the target product, guiding the publication of the target published content is conducive to enhancing the target user's interest in publishing the target published content through reward measures such as polite for evaluation and polite for sharing.

[0098] In one of the embodiments, the content publishing method further includes the following steps S301 to S304.

[0099] S301, displaying user conversation messages in a conversation page.

[0100] S302: Obtain the main message content of the user conversation message.

[0101] The main message content refers to the message content after invalid information is filtered out from the user conversation message. Invalid information can be set according to actual needs, such as punctuation marks, identical images and other information. If there are two identical images, one of them can be filtered out to obtain the number of valid images; the punctuation marks in the text can be filtered to obtain the number of valid text words.

[0102] S303, if the main message content meets the second preset condition, then execute to display the publishing guidance information related to the user conversation message in the conversation page; wherein the second preset condition includes at least one of the following: the main message content includes an image or a video; the number of words in the text in the main message content is greater than a first quantity threshold; the number of images in the main message content is greater than a second quantity threshold; the duration of the video in the main message content is greater than a duration threshold; wherein the publishing guidance information is triggered to be displayed when the user conversation message matches the target product.

[0103] The first quantity threshold, the second quantity threshold and the duration threshold can all be set according to actual needs. When the main message content of the user conversation message meets the above second preset condition and the user conversation message matches the target product, the electronic device displays the publishing guidance information related to the user conversation message in the conversation page to prompt and guide the target account to publish the target content for the target product. That is, only when the user conversation message matches the target product and the valid information in the user conversation message meets at least one of the requirements including images or videos, the number of text words meets the requirements, the number of images meets the requirements, and the video duration meets the requirements, the target account is prompted and guided to publish the target content. It can avoid that too frequent guidance reduces the target user's experience of chatting in the private domain and causes the target user to reject the publication of the target content. At the same time, the above requirements for the valid information in the user conversation message are conducive to enriching the target content including at least part of the content of the user conversation message, and are conducive to improving the quality and reference of the target content. When other users browse the target published content, the target published content, which contains images or videos, or contains more words of text, or contains a large number of images, or contains longer videos, can provide other users with more comprehensive and richer references, which is conducive to other users to understand the target products in more detail.

[0104] S304: In response to a trigger operation for publishing the guide information, target publishing content for the target commodity is published, where the target publishing content includes at least part of the content of the user conversation message.

[0105] In this embodiment, when the main message content of the user conversation message meets the second preset condition and the user conversation message matches the target product, the target account is prompted and guided to publish the target content for the target product. This can avoid excessively frequent guidance that reduces the target user's experience of chatting in the private domain and causes the target user to reject the publication of the target content; it is conducive to enriching the target content that includes at least part of the content of the user conversation message, and is conducive to improving the quality and reference of the target content.

[0106] In one of the embodiments, the release guidance information includes a guide text and a guide image; the guide text is used to guide the release of target release content for the target product; the guide image is an image in the user conversation message, or a key video frame of a video in the user conversation message, or a thumbnail containing the text in the user conversation message.

[0107] In order to guide the release of target content for target products, the specific content of the guide text is not limited in this embodiment. For example, in the case of guiding the release of target evaluation content, the guide text may be "go and evaluate", "evaluate and see", etc.; in the case of guiding the release of target sharing content, the guide text may be "go and share", "share and see", "post sharing notes", "post sharing logs", etc. In the case where the target product is a product with a reward mechanism, the guide text may also be set according to the specific reward mechanism, such as "evaluate to win a red envelope", "share to win a free order", etc. The key video frame may be a video cover, a video frame containing the target product in the video, etc. In the case where the user session message only contains text, the guide image may be a thumbnail containing the text in the user session message. Including the guide image in the release guide information is conducive to the target user intuitively knowing the target product for which the electronic device prompts and guides the release of the target content, and knowing which user session messages output by the target user will be included in the target release content.

[0108] like Figure 2 The publication guide information for guiding the publication of target evaluation content for the target product Trout Begonia Seedlings is shown. In this publication guide information, the guide text is "Go and evaluate", and the guide image is an image in the user session message. Optionally, the publication guide information also includes the product information of the target product "Trout Begonia Seedlings", so that the target user can intuitively know the target product for which the target publication content published by the electronic device prompts and guides publication is targeted.

[0109] In this embodiment, the guide text is included in the release guide information, which can prompt and guide the target user to release the target release content for the target product. The guide image is included in the release guide information, which is helpful for the target user to intuitively know the target product for which the target release content prompted and guided by the electronic device is released, and know which user conversation messages output by the target user will be included in the target release content.

[0110] In one embodiment, in the above step S102, in response to the triggering operation for publishing the guide information, before publishing the target publishing content for the target product, the content publishing method further includes the following steps:

[0111] In response to a trigger operation on a target area in a conversation page, the size of the area where the publishing guide information is located is enlarged to a second size for display, and the target area refers to an area in the conversation page except the area where the publishing guide information is located.

[0112] The target area is the area in the session page except the area where the guide information is published. There is no intersection between the target area and the area where the guide information is published. Figure 3As shown in (a), there is a target area in the conversation page. It can be understood that the location of this target area is only an example. The target user touches the target area in the conversation page through the display screen of the electronic device, and the electronic device responds to the trigger operation on the target area in the conversation page and enlarges the size of the area where the release guide information is located to the second size for display. The enlarged release guide information is shown in FIG. Figure 3 By enlarging the size of the area where the release guide information is located to enlarge the release guide information, the target user can touch the release guide information more conveniently, and it is helpful to attract the target user's attention to the release guide information, so as to improve the release rate of the target release content.

[0113] In this embodiment, if Figure 3 As shown in (b), in response to the trigger operation on the target area in the conversation page, the electronic device enlarges the size of the area where the release guide information is located to a second size for display, and also displays a guide closing control for closing the release guide information in the conversation page. The target user can touch the guide closing control to close the release guide information.

[0114] In one embodiment, the publishing guidance information is evaluation guidance information or sharing guidance information, the target publishing content includes target evaluation content or target sharing content, the evaluation guidance information is used to guide the publishing of target evaluation content for the target product, and the sharing guidance information is used to guide the publishing of target sharing content for the target product. In the above step S102, in response to the triggering operation for the publishing guidance information, before publishing the target publishing content for the target product, the content publishing method further includes the following steps:

[0115] In a case where the release guidance information is evaluation guidance information, in response to a long press operation on the release guidance information, switching the release guidance information to sharing guidance information; or

[0116] In a case where the posting guide information is sharing guide information, in response to a long press operation on the posting guide information, the posting guide information is switched to evaluation guide information.

[0117] Specifically, when the user conversation message matches the target product, the electronic device displays evaluation guidance information for guiding the release of the target evaluation content of the target product in the conversation page, or displays sharing guidance information for guiding the release of the target sharing content of the target product in the conversation page. In the case where the release guidance information is the evaluation guidance information, if the target user wants to release the target sharing content for the target product, the evaluation guidance information in the conversation page can be long pressed by the display screen of the electronic device. The electronic device responds to the long press operation of the evaluation guidance information, that is, responds to the long press operation of the release guidance information, and switches the release guidance information to the sharing guidance information. Then, the target user can release the target sharing content by touching the sharing guidance information. Similarly, in the case where the release guidance information is the sharing guidance information, if the target user wants to release the target evaluation content for the target product, the sharing guidance information in the conversation page can be long pressed by the display screen of the electronic device. The electronic device responds to the long press operation of the sharing guidance information, that is, responds to the long press operation of the release guidance information, and switches the release guidance information to the evaluation guidance information. Then, the target user can release the target evaluation content by touching the evaluation guidance information.

[0118] In this embodiment, when the release guidance information is evaluation guidance information or sharing guidance information, the evaluation guidance information and the sharing guidance information can be switched, so that the target user can choose to release the target evaluation content or target sharing content for the target product by touching the release guidance information in the conversation page on the display screen of the electronic device or long pressing the release guidance information based on his / her own will.

[0119] In one embodiment, the publishing guidance information includes at least one of evaluation guidance information or sharing guidance information. In the case where the publishing guidance information includes evaluation guidance information and sharing guidance information, the target publishing content is target evaluation content or target sharing content. The above step S102, in response to the triggering operation for the publishing guidance information, publishes the target publishing content for the target product, including the following steps:

[0120] In response to a trigger operation on the evaluation guidance information, publishing target evaluation content for the target product; or

[0121] In response to a triggering operation on the sharing guidance information, target sharing content for the target product is published.

[0122] The evaluation guidance information is used to guide the release of target evaluation content for the target product, and the sharing guidance information is used to guide the release of target sharing content for the target product. The evaluation guidance information corresponds to the target evaluation content, and the sharing guidance information corresponds to the target sharing content. Figure 4As shown in (a), when two release guidance information, evaluation guidance information and sharing guidance information, are displayed in the conversation page, the target user can choose to publish the target evaluation content or target sharing content for the target product based on his / her own will. In other words, the target user can choose to evaluate or share the target product. The target user touches one of the release guidance information in the conversation page through the display screen of the electronic device, and the electronic device responds to the trigger operation for this release guidance information and publishes the corresponding target release content.

[0123] For example, when issuing guidance information as follows Figure 4 In the case of the evaluation guidance information shown in (b), the target published content is the target evaluation content. The target user touches the evaluation guidance information in the conversation page through the display screen of the electronic device, and the electronic device responds to the trigger operation for the evaluation guidance information and publishes the target evaluation content for the target product.

[0124] For example, when issuing guidance information as follows Figure 4 In the case of the sharing guidance information shown in (c), the target published content is the target shared content. The target user touches the sharing guidance information in the conversation page through the display screen of the electronic device, and the electronic device responds to the triggering operation for the sharing guidance information and publishes the target shared content for the target product.

[0125] Exemplarily, the electronic device can determine that the release guidance information at least includes evaluation guidance information or at least includes sharing guidance information in the following manner. That is, the electronic device can determine to display at least evaluation guidance information in the conversation page or determine to display at least sharing guidance information in the conversation page in the following manner. The first manner: the electronic device obtains the evaluation content and sharing content published by the target account, and determines whether the evaluation content and sharing content published by the target account include evaluation content or sharing content for the target product. If the evaluation content for the target product is included, it is determined to display at least sharing guidance information for guiding the release of sharing content in the conversation page. If the sharing content for the target product is included, it is determined to display at least evaluation guidance information for guiding the release of evaluation content in the conversation page. If the evaluation content or sharing content for the target product is not included, or the evaluation content and sharing content for the target product are included, at least one of the evaluation guidance information and sharing guidance information is displayed in the conversation page. The second manner: when the target product is a product purchased by the target account associated with the user conversation message, the electronic device obtains the purchase order and order status of the target product of the target account. Among them, the order status includes pending payment, pending shipment, pending receipt, pending evaluation, pending order posting, etc. Pending evaluation means the target evaluation content to be published; pending order posting means the order to be shared in the form of notes, logs, etc., that is, the target sharing content to be published. The order status is pending evaluation after receipt, and the order status is pending order posting after evaluation. If the order status is pending evaluation, the electronic device determines to display at least evaluation guidance information in the session page. If the order status is pending order posting, the electronic device determines to display at least sharing guidance information in the session page. In the case that the target product is a product purchased by the target account and the order status is not pending evaluation or pending order posting, or in the case that the target product is not a product purchased by the target account associated with the user session message, the electronic device displays at least one of the evaluation guidance information and the sharing guidance information in the session page.

[0126] In this embodiment, when the evaluation guide information and the sharing guide information are displayed in the conversation page, the target user can choose to publish the target evaluation content or the target sharing content for the target product based on his own will. In addition, the electronic device can determine to display at least the evaluation guide information in the conversation page or determine to display at least the sharing guide information in the conversation page according to the evaluation content and sharing content published by the target account, or according to the order status corresponding to the target product. Based on this, it is conducive to prompting the target user to publish the target sharing content for the target product after publishing the target evaluation content for the target product, or to publish the target evaluation content for the target product after publishing the target sharing content for the target product. In this way, while improving the publishing rate of the target publishing content, it can also enable the user conversation messages such as the product use experience for the target product output by the target user in the private domain to be displayed in the public domain in more forms, which is conducive to promoting the brand building and product sales of merchants, and is conducive to providing reference basis for more potential consumers.

[0127] In one embodiment, the above step S102, in response to a trigger operation for publishing guide information, publishes target publishing content for a target product, including the following steps S401 to S402.

[0128] S401, in response to a trigger operation for publishing guide information, displaying a content editing page, wherein the content editing page includes an editing area for editing content information and a publishing control for publishing content information, and the editing area is filled with at least part of the content of the user conversation message.

[0129] S402: In response to a trigger operation on a publishing control, target publishing content including content information is published.

[0130] For example, Figure 5 In the electronic device display screen shown in (a), a conversation page showing release guidance information is displayed, wherein the release guidance information is comment guidance information. Figure 5 As shown in (a), the posting guide information is taken as commenting guide information as an example. The target user touches the posting guide information in the conversation page through the display screen of the electronic device, and the electronic device responds to the triggering operation for the posting guide information and displays the content editing page of the commenting content. The content editing page can be displayed on the entire screen of the display screen, or can be displayed on part of the screen of the display screen in the form of a half-layer page. Figure 5 In the electronic device display screen shown in (b), a content editing page of the evaluation content is displayed, and the content editing page is displayed in a part of the screen of the display screen. Figure 5As shown in (b), the content editing page of the comment content includes an editing area for editing content information and a publishing control "Submit Review" for publishing content information, and the editing area is filled with at least part of the content of the user conversation message. The electronic device recognizes the user conversation message output by the target user and automatically fills it into the editing area. It should be understood that Figure 5 (b) is merely an example in which the editing area is filled with the entire content of the user conversation message output by the target user.

[0131] Optionally, the editing area also displays product information of the target product, which is used to introduce the target product. The product information includes at least one of an image of the target product, a video introducing the target product, a text introducing the target product, and the model and specifications of the target product evaluated by the target user. This product information is also part of the content information. Including product information in the published evaluation content can enrich the evaluation content, which is conducive to other users who browse this evaluation content to understand the details of the target product more quickly, efficiently and comprehensively.

[0132] Optionally, the content editing page of the comment content also includes a control for selecting anonymous submission of the evaluation content. The target user can choose anonymous submission by touching this control to hide the account information for publishing the evaluation content.

[0133] Then, the target user touches the publishing control on the display screen of the electronic device, and the electronic device responds to the triggering operation on the publishing control and publishes the target publishing content including the content information. Figure 5 In the example shown in (b), the electronic device publishes the target evaluation content including the content information in response to the trigger operation on the publishing control.

[0134] For example, Figure 6 In the electronic device display screen shown in (a), a session page showing release guidance information is displayed, wherein the release guidance information is sharing guidance information. Figure 6 As shown in (a), the publishing guide information is taken as sharing guide information as an example. The target user touches the publishing guide information in the session page through the display screen of the electronic device, and the electronic device responds to the trigger operation for the publishing guide information and displays the content editing page of the shared content. Among them, the content editing page can be displayed in the entire screen of the display screen, or in the form of a half-layer page in a part of the screen of the display screen. Figure 6 In the electronic device display screen shown in (b), a content editing page for shared content is displayed, and the content editing page is displayed on the entire screen of the display screen. Figure 6As shown in (b), the content editing page of the shared content includes an editing area for editing content information and a publishing control "Publish shared content" for publishing content information, and the editing area is filled with at least part of the content of the user conversation message. The electronic device recognizes the user conversation message output by the target user and automatically fills it into the editing area. It should be understood that Figure 6 (b) also takes the editing area filled with the entire content of the user conversation message output by the target user as an example.

[0135] Optionally, the editing area also displays product information of the target product, which is used to introduce the target product. The product information includes at least one of an image of the target product, a video introducing the target product, and a text introducing the target product, and the model and specification of the target product shared by the target user. This product information is also part of the content information. Including product information in the published shared content can enrich the shared content, which is conducive to other users who browse this shared content to understand the details of the target product more quickly, efficiently, and comprehensively.

[0136] Optionally, the content editing page of the shared content also includes a control for selecting to save to an album. The target user can touch this control to select Save to an album and save the image in the content information to the album. Optionally, the content editing page of the shared content also includes a control for selecting to save to a draft. The target user can touch this control to select Save to a draft and store the content information as a draft. Optionally, the content editing page of the shared content also includes a control for selecting the public permissions of the shared content. The target user can touch this control to select publicly visible, partially visible, or visible only to individuals, etc., to set the public permissions of the shared content to be released.

[0137] Then, the target user touches the publishing control on the display screen of the electronic device, and the electronic device responds to the triggering operation on the publishing control and publishes the target publishing content including the content information. Figure 6 In the example shown in (b), the electronic device publishes the target shared content including the content information in response to the trigger operation on the publishing control.

[0138] In this embodiment, in response to a trigger operation for publishing guide information, the electronic device automatically fills at least part of the content of the user conversation message into the editing area when displaying a content editing page containing the editing area to form edited content information. Furthermore, in response to a trigger operation for a publishing control, the target publishing content containing the content information can be published. This content publishing method optimizes the process of the target user publishing the target publishing content by automatically filling in the user conversation message, so that the target user can efficiently publish the target publishing content, which is conducive to improving the publishing efficiency of the target publishing content. The target user does not need to reselect and modify to edit the content information, which can effectively reduce the time cost and operation difficulty of the target user, which is conducive to improving the convenience and enthusiasm of the target user to publish the target publishing content, and is conducive to improving the publishing rate of the target publishing content.

[0139] In one embodiment, the user conversation message includes text and media content, and the editing area includes a text editing area and a media editing area. The above step S401, in response to a trigger operation for publishing guide information, displays a content editing page, including the following steps:

[0140] In response to a trigger operation for publishing the guide information, text is displayed in a text editing area of ​​the content editing page, and media content is displayed in a media editing area of ​​the content editing page.

[0141] The media content includes at least one of an image and a video. Figure 5 (b) or Figure 6 As shown in (b) in the figure. In response to the triggering operation for publishing the guide information, the electronic device automatically fills at least part of the content of the user conversation message into the editing area when displaying the content editing page including the editing area. That is, the text is automatically filled into the text editing area, and the media content is automatically filled into the media editing area. In this way, the user conversation message is accurately filled, which is conducive to improving the readability and perception of the target published content including the content information.

[0142] Exemplarily, when a user conversation message includes text and media content, the electronic device displays at least a portion of the text in a text editing area of ​​a content editing page, and / or displays at least a portion of the media content in a media editing area of ​​the content editing page in response to a trigger operation for publishing guidance information.

[0143] Exemplarily, in the case where the user conversation message includes text, the electronic device displays at least part of the content of the text in the text editing area of ​​the content editing page in response to a trigger operation for publishing the guide information.

[0144] Exemplarily, in the case where the user conversation message includes media content, the electronic device displays at least part of the media content in the media editing area of ​​the content editing page in response to a trigger operation for publishing the guide information.

[0145] In one embodiment, in the above step S402, in response to the trigger operation on the publishing control, before publishing the target publishing content containing the content information, the content publishing method further includes the following steps:

[0146] In response to an editing operation on a user conversation message in a content editing page, content information is displayed in an editing area, the content information including the edited user conversation message.

[0147] According to the contents discussed in the above embodiments, the editing area is filled with at least part of the content of the user conversation message. It can be seen that in this embodiment, responding to the editing operation on the user conversation message in the content editing page means responding to the editing operation on at least part of the content of the user conversation message in the content editing page; and the content information includes the edited user conversation message means that the content information includes at least part of the content of the edited user conversation message.

[0148] Specifically, when the electronic device displays a content editing page including an editing area for editing content information in response to a trigger operation for publishing the guide information, and automatically fills at least part of the content of the user conversation message in the editing area, the target user can perform an editing operation on the content information including at least part of the content of the user conversation message. This editing operation can be an editing operation such as deleting or modifying at least part of the content of the filled user conversation message, or can be an editing operation such as adding other information such as images, videos, and texts as content information to enrich the content information.

[0149] Taking the trigger operation for the evaluation guidance information as an example, in this embodiment, the content editing page of the displayed evaluation content can be as follows: Figure 7 As shown in (a). The target user can use the content editing page of the evaluation content displayed on the display screen of the electronic device to delete, modify, and perform other editing operations on the text of the user conversation message "The second new leaf to the new home!" and / or the image of the user conversation message that has been filled in the editing area. Text can also be added to the editing area by clicking the "Add Image" control in the editing area for adding images and / or videos. The editing operation of the content information is implemented in the above manner. Optionally, the editing area for editing the content information also includes controls for product ratings, controls for logistics service ratings, and controls for customer service attitude ratings. The target user can touch the above controls to rate the product, rate the logistics service, and rate the customer service attitude. The above ratings are also part of the content information.

[0150] like Figure 7 As shown in (b), the target user only edited the text of the user conversation message "The second new leaf to the new home!" that has been filled in the editing area, and the edited text is "This is the second green plant to the new home." In response to the editing operation on the user conversation message in the content editing page, the electronic device displays content information in the editing area, and the content information includes the edited user conversation message.

[0151] For example, Figure 7 As shown in (c), the target user edited the text of the user conversation message "The second new leaf from Xinjia!" that has been filled in the editing area, and added text in the editing area as content information. The edited text is "This is the second time I bought it. This is the second green plant from Xinjia. As always, the good reviews, the product is not damaged at all, and the service is also very nice." In addition, when the editing area also includes controls for product ratings, controls for logistics service ratings, and controls for customer service attitude ratings, the target user also rates the product, the logistics service, and the customer service attitude by touching the above controls. In response to the editing operation on the content information in the content editing page, the electronic device displays the edited content information in the editing area.

[0152] like Figure 7 (b) or Figure 7 As shown in (c), after the target user completes the editing operation on the content information, he can touch the publishing control for publishing the content information. In response to the triggering operation on the publishing control, the electronic device publishes the target evaluation content including the edited content information.

[0153] Taking the trigger operation for sharing guidance information as an example, in this embodiment, the content editing page of the shared content displayed can be as follows: Figure 8 As shown in (a). The target user can use the content editing page of the shared content displayed on the display screen of the electronic device to perform editing operations such as deletion and modification on the text of the user conversation message "The second new leaf to the new home!" and / or the image of the user conversation message that has been filled in the editing area. Text can also be added in the editing area by clicking the "Add Image" control in the editing area for adding images and / or videos. The editing operation of the content information is implemented in the above manner. Optionally, the editing area for editing the content information also includes a title editing area for adding the title of the shared content. The target user can edit the title of the shared content in the title editing area. Optionally, the editing area also includes controls for adding topics to the content information, including controls for mentioning users in the content information, and controls for creating votes in the content information. The target user can add topics, mention users, and create votes in the content information by touching the above controls. As shown Figure 8As shown in (a), when the editing area also includes a control for adding topics to the content information, the electronic device displays topics with a high usage rate in the editing area for reference and selection, or displays topics related to the subject of the edited content information for reference and selection. Optionally, the editing area also includes a control for adding a location to the content information. The target user can add a location to the content information by touching this control. Figure 8 As shown in (a), when the editing area also includes a control for adding a location to the content information, the electronic device displays the surrounding locations of the electronic device in the editing area for reference and selection. The above-mentioned titles, topics, users, votes, locations, etc. are all part of the content information.

[0154] like Figure 8 As shown in (b), the target user only edited the text of the user conversation message "The second new leaf to the new home!" that has been filled in the editing area, and the edited text is "This is the second green plant to the new home." In response to the editing operation on the user conversation message in the content editing page, the electronic device displays content information in the editing area, and the content information includes the edited user conversation message.

[0155] For example, Figure 8 As shown in (c), the target user adds an image in the editing area as content information. In addition, when the editing area also includes a title editing area for adding a title of the shared content, the target user also edits the title of the shared content in the title editing area, "Come and praise my sensible begonias!". In response to the editing operation on the content information in the content editing page, the electronic device displays the edited content information in the editing area.

[0156] For example, the target user can add an image to the editing area through the following editing process. Fig. 9 As shown in (a), the target user touches the control "Add Image" for adding images and / or videos in the editing area of ​​the content editing page of the shared content, and the electronic device responds to the triggering operation of this control and displays the following Fig. 9 The album page shown in (b) displays all videos, photos and live events. Then, the target user selects the image to be added in the album page through the display screen of the electronic device. It should be understood that the target user can also touch the "take photo" control displayed on the album page to take photos in real time; touch the "take video" control displayed on the album page to take videos in real time; touch the "template" control displayed on the album page to select a template to beautify or splice videos, photos, and live events. In response to the selection operation on the image, the electronic device displays the following Fig. 9The image editing page shown in (c) in the figure. The image editing page displays the image selected by the target user and controls for editing the image. Controls include controls for adding text to the image, controls for splicing the image with other images, controls for cropping the image, controls for adding mosaics to the image, controls for adding stickers to the image, controls for beautifying the image, etc. The target user can choose to edit the image accordingly or not through the above controls, and then touch the "Next" control in the image editing page for jumping to the page. In response to the triggering operation on the "Next" control, the electronic device displays the following. Fig. 9 In the content editing page of the shared content shown in (d), the added image is displayed in the editing area of ​​the content editing page. Optionally, the electronic device directly displays the following in response to the selection operation on the image: Fig. 9 The content editing page of the shared content shown in (d).

[0157] like Figure 8 (b) or Figure 8 As shown in (c), after the target user completes the editing operation on the content information, he can touch the publishing control for publishing the content information. In response to the triggering operation on the publishing control, the electronic device publishes the target shared content including the edited content information.

[0158] In this embodiment, when the electronic device displays a content editing page including an editing area for editing content information, and automatically fills at least part of the content of the user conversation message in the editing area, the target user can perform an editing operation on the content information including at least part of the content of the user conversation message. This editing operation can be an editing operation such as deletion and modification of at least part of the content of the filled user conversation message, or it can be an editing operation such as adding other information such as images, videos, and texts as content information to enrich the content information. This content publishing method utilizes the functions of automatically filling in user conversation messages and providing secondary editing content information, and while optimizing the process of publishing the target content, it also allows the content information to be modified and improved. It enables the target user to efficiently publish the target content, which is conducive to improving the publishing efficiency of the target content, and is also conducive to enriching the target content and improving the quality of the target content. Even if the target user wants to edit the content information, he only needs to perform a simple editing operation on the content information. Compared with the traditional content publishing process, the use of this content publishing method can still effectively reduce the time cost and operation difficulty of the target user, which is conducive to improving the convenience and enthusiasm of the target user to publish the target content, and is conducive to improving the publishing rate of the target content.

[0159] In one of the embodiments, the user conversation message includes a reference message and a reply message, wherein the reply message refers to a conversation message that is replied by quoting the reference message;

[0160] The release guide information is triggered to be displayed when the reference message matches the target product, or the reply message matches the target product, and the release guide information is displayed in an area adjacent to the reply message position.

[0161] Specifically, Fig.10 As shown in (a), the target account "Qiocelyn" quotes the user conversation message of the account "Xiaoming" to output the user conversation message. The user conversation message output by the target account "Qiocelyn" includes a reference message and a reply message. Among them, the reference message is the user conversation message of the account "Xiaoming" quoted, that is, the image of the trout begonia seedling. The reply message is a conversation message that is replied by quoting the reference message, that is, the text "mine also looks very beautiful." Based on this, when the reference message matches the target product, or the reply message matches the target product, the electronic device displays the release guidance information to prompt and guide the target account, that is, the target user, to publish the target content. When one of the reference message and the reply message matches the target product, the target content is prompted and guided to be published. Compared with the requirement that the reply message in the user conversation message must match the target product, the prompt and guidance to publish the target content is conducive to improving the publication rate of the target content.

[0162] The publishing guidance information is displayed in the area adjacent to the reply message position. This setting can more clearly and intuitively remind the target user to publish the target content, and avoid the target user from mistakenly thinking that the publishing guidance information is used to prompt and guide the user corresponding to the user conversation message referenced by it. Fig.10 As shown in (a), if the release guidance information is displayed in an area far away from the reply message location, the target user may mistakenly believe that the release guidance information is used to prompt and guide "Xiao Ming".

[0163] Exemplarily, the target user touches the publishing guide information in the conversation page through the display screen of the electronic device, and the electronic device displays a content editing page in response to the triggering operation on the publishing guide information. The content editing page includes an editing area for editing content information and a publishing control for publishing content information. The editing area is filled with reference messages and reply messages. For example, the publishing guide information is comment guide information. Fig.10 As shown in (b), the electronic device displays a content editing page for evaluating the content. The editing area of ​​the content editing page displays a reference message, i.e., an image of a large trout begonia seedling, and a reply message, i.e., the text "mine also looks very beautiful."

[0164] It should be understood that, in the case where the user conversation message includes the reference message and the reply message, the text in the user conversation message includes the text in the reference message and the text in the reply message; the image in the user conversation message includes the image in the reference message and the image in the reply message; and the video in the user conversation message includes the video in the reference message and the video in the reply message. On this basis, any limitation and processing of the user conversation message in the foregoing embodiments are applicable to the user conversation message in this embodiment.

[0165] In one embodiment, the content publishing method further includes the following steps:

[0166] When the target published content is published, a content details page or a target page is displayed; wherein the content details page displays the target published content, and the target page includes a content entry for viewing the target published content.

[0167] Taking the target published content as the target shared content as an example, when the target published content is published, the electronic device displays a content details page showing the target shared content, or displays a target page including a content entry for viewing the target shared content. Fig.11 As shown in (a) in the figure. It should be understood that in addition to displaying the target shared content, other information can also be displayed in the content details page. The target page, such as the homepage of the media application, the "My" page, etc., contains a content entry for viewing the target published content. Taking the target page as the homepage of the media application as an example, the target page is as follows: Fig.11 The target user touches the content entry in the target page, and the electronic device responds to the trigger operation on the content entry and displays the following Fig.11 The content details page shown in (a) shows the target sharing content.

[0168] In this embodiment, when the target published content is published, the content details page or the target page is displayed, which is conducive to improving the convenience for the target user to view the details of the target published content and understand the interaction status of the target published content.

[0169] In one embodiment, the content publishing method further includes the following steps:

[0170] When the target content is published, a publishing feedback message is displayed, and the publishing feedback message is used to prompt that the target content is published successfully.

[0171] Specifically, in this embodiment, when the target published content is published, the electronic device can display any page of the media application, such as a conversation page, a content details page showing the target published content, a target page containing a content entry for viewing the target published content, etc. While displaying any page of the media application, the electronic device also displays a publishing feedback message in any displayed page to prompt that the target published content has been successfully published. The publishing feedback message can be presented in any form such as a card, a pop-up window, a capsule, etc., and this embodiment does not limit the display form of the publishing feedback message. Fig.12 In the example shown, when the target shared content is published, the electronic device displays a target page including a content entry for viewing the target shared content, and displays a publishing feedback message in the target page.

[0172] Optionally, the electronic device further displays a feedback close control for closing the publishing feedback message in the target page, and in response to a triggering operation on the feedback close control, the electronic device stops displaying the publishing feedback message.

[0173] Optionally, when the target product is a product with a reward mechanism, when the target release content for the target product is released, the release feedback message displayed is also used to prompt the reward activities that the target product participates in, so as to remind the target user to continue to pay attention to the reward. Fig.12 As shown in , the release feedback message includes the text "Shared content released successfully" for prompting that the target release content is released successfully, and the text "This product has participated in the sharing to win a free order" for prompting the reward activity in which the target product participates.

[0174] In one of the embodiments, the content publishing method further includes the following steps S501 to S502, or includes the following steps S503 to S504.

[0175] S501, when the target evaluation content is published, displaying the evaluation success feedback area.

[0176] S502: When the size of the evaluation success feedback area is dragged and enlarged to a first size, the target sharing content is published.

[0177] S503: When the target shared content is published, a sharing success feedback area is displayed.

[0178] S504: When the size of the sharing success feedback area is dragged and enlarged to the first size, the target evaluation content is published.

[0179] In this embodiment, when the target published content is published, the electronic device can display any page of the media application, such as a conversation page, a content details page showing the target published content, a target page including a content entry for viewing the target published content, etc. While displaying any page of the media application, the electronic device also displays a successful evaluation feedback area in any displayed page to prompt that the target evaluated content is successfully published, or displays a successful sharing feedback area to prompt that the target shared content is successfully published.

[0180] Specifically, when the target evaluation content is published, the display screen of the electronic device displays an evaluation success feedback area, such as Fig.13 As shown in (a), the evaluation success feedback area displays a text such as "Evaluation Submitted" to indicate that the target evaluation content has been successfully published. Optionally, the evaluation success feedback area also displays product information of the target product targeted by the target evaluation content to indicate that the target evaluation content for the target product has been successfully published. Fig.13 As shown in (a), in this embodiment, the successful evaluation feedback area also displays text such as "Swipe up this area to share your purchase experience" to prompt the target user to publish the target sharing content for the target product by sliding up this successful evaluation feedback area. Fig.13 As shown in (a), the target user slides the evaluation success feedback area upward on the display screen of the electronic device to drag and enlarge the size of the evaluation success feedback area to the first size. Fig.13 As shown in (b). In response to the size of the evaluation success feedback area being dragged and enlarged to the first size, the electronic device publishes the target shared content, and the target shared content includes at least part of the published target evaluation content. Optionally, in response to the size of the evaluation success feedback area being dragged and enlarged to the first size, the electronic device jumps to display the content editing page of the shared content. Fig.13 As shown in (c), the content editing page includes an editing area for editing content information and a publishing control for publishing content information, and the editing area is filled with at least part of the content of the user conversation message or at least part of the content of the target evaluation content. Then, the electronic device responds to the trigger operation on the publishing control and publishes the target sharing content containing the content information. Among them, the first size is larger than the size of the evaluation success feedback area displayed when the target evaluation content is published, and the first size can be set according to actual needs, such as half the size of the display screen, two-thirds the size of the display screen, etc.

[0181] Exemplarily, in response to the size of the evaluation success feedback area being dragged and enlarged to the first size, the electronic device publishes the target sharing content in a specific implementation process as follows.

[0182] Optionally, taking an electronic device as a terminal as an example, this specific implementation process can be implemented by the electronic device. Specifically, the target account drags the evaluation success feedback area, and when the electronic device receives the drag operation of the target account on the evaluation success feedback area, it determines whether the size of the dragged and enlarged evaluation success feedback area is greater than or equal to the first size. If it is greater than or equal to the first size, the electronic device uses at least part of the target evaluation content that has been successfully published by the target account as the target sharing content, and publishes the target sharing content.

[0183] Optionally, taking an electronic device as a terminal as an example, this specific implementation process can be implemented collaboratively by the electronic device and the server. Specifically, the target account drags the evaluation success feedback area, and when the server receives the drag operation of the target account on the evaluation success feedback area, it determines whether the size of the dragged and enlarged evaluation success feedback area is greater than or equal to the first size. If it is greater than or equal to the first size, the server uses at least part of the target evaluation content that has been successfully published by the target account as the target sharing content, and sends the relevant data of the target sharing content to the electronic device. The electronic device publishes the target sharing content.

[0184] Optionally, the target user may touch a control for closing the successful evaluation feedback area displayed in the successful evaluation feedback area to close the successful evaluation feedback area and stop publishing the target shared content.

[0185] It should be noted that, with the purpose of including text in the successful evaluation feedback area to prompt the target evaluation content to be published successfully, this embodiment does not limit the specific content and expression of this text. With the purpose of including text in the successful evaluation feedback area to prompt the target user to publish the target sharing content for the target product by dragging the successful evaluation feedback area, this embodiment does not limit the display form and display position of the successful evaluation feedback area. Based on different display positions, the text prompting the target user to drag the successful evaluation feedback area can be swiping up, swiping down, swiping left, swiping right, etc. Fig.13 (a) shows only one situation of sliding upward to drag the evaluation success feedback area.

[0186] Specifically, when the target sharing content is published, the display screen of the electronic device displays a sharing success feedback area, such as Fig.14 As shown in (a), the sharing success feedback area displays a text such as "Submitted for sharing" to prompt that the target sharing content has been successfully published. Optionally, the sharing success feedback area also displays product information of the target product targeted by the target sharing content to prompt that the target sharing content for this target product has been successfully published. Fig.14As shown in (a), in this embodiment, the sharing success feedback area also displays text such as "swipe up this area to comment", so as to prompt the target user to publish the target evaluation content for the target product by swiping up this sharing success feedback area. Fig.14 As shown in (a), the target user slides the sharing success feedback area upwards on the display screen of the electronic device to drag and enlarge the size of the sharing success feedback area to the first size. Fig.14 As shown in (b). In response to the size of the sharing success feedback area being dragged and enlarged to the first size, the electronic device publishes the target evaluation content, and the target evaluation content includes at least part of the published target sharing content. Optionally, in response to the size of the sharing success feedback area being dragged and enlarged to the first size, the electronic device jumps to display the content editing page of the evaluation content. Fig.14 As shown in (c), the content editing page includes an editing area for editing content information and a publishing control for publishing content information, and the editing area is filled with at least part of the content of the user conversation message or at least part of the content of the target shared content. Then, the electronic device responds to the trigger operation on the publishing control and publishes the target evaluation content containing the content information. Among them, the first size is larger than the size of the sharing success feedback area displayed when the target shared content is published, and the first size can be set according to actual needs, such as half the size of the display screen, two-thirds the size of the display screen, etc.

[0187] The specific implementation process of the electronic device responding to the size of the sharing success feedback area being dragged and enlarged to the first size and publishing the target evaluation content can refer to the specific implementation process of the electronic device responding to the size of the evaluation success feedback area being dragged and enlarged to the first size and publishing the target sharing content.

[0188] Optionally, the target user may touch a control for closing the sharing success feedback area displayed in the sharing success feedback area to close the sharing success feedback area and stop publishing the target evaluation content.

[0189] It should be noted that, with the purpose of including text in the sharing success feedback area to prompt the target shared content to be published successfully, this embodiment does not limit the specific content and expression of this text. With the purpose of including text in the sharing success feedback area to prompt the target user to publish the target evaluation content for the target product by dragging the sharing success feedback area, this embodiment does not limit the display form and display position of the sharing success feedback area. Based on different display positions, the text prompting the target user to drag the sharing success feedback area can be swiping up, swiping down, swiping left, swiping right, etc. Fig.14(a) shows only one situation of sliding upward to drag the sharing success feedback area.

[0190] In this embodiment, when the target evaluation content is published, the electronic device responds to the size of the evaluation success feedback area being dragged and enlarged to the first size to publish the target sharing content, or when the target sharing content is published, responds to the size of the sharing success feedback area being dragged and enlarged to the first size to publish the target evaluation content. First, this content publishing method connects the evaluation content display platform and the sharing content display platform, builds a bridge between the evaluation system and the sharing system, forms an effective linkage between the evaluation system and the sharing system, and solves the problem of the long-term separation of evaluation information and sharing information. Secondly, this content publishing method converts the published target evaluation content into target sharing content for publication, optimizes the process of the target user publishing the target sharing content, enables the target user to efficiently publish the target sharing content, and is conducive to improving the publishing efficiency of the target sharing content. The target user does not need to separately start the publishing process of the target sharing content and re-edit the content information of the target sharing content, which can effectively reduce the time cost and operation difficulty of the target user, which is conducive to improving the convenience and enthusiasm of the target user to publish the target sharing content, and is conducive to improving the publishing rate of the target sharing content. Similarly, this content publishing method converts the published target sharing content into target evaluation content for publication, which is conducive to improving the publishing efficiency and publishing rate of the target evaluation content.

[0191] In one of the embodiments, the content publishing method further includes the following steps S601 to S602, or includes the following steps S603 to S604.

[0192] S601, when the target evaluation content is published, display a sharing control.

[0193] S602: In response to a trigger operation on a sharing control, target sharing content is published.

[0194] S603: When the target sharing content is published, display the evaluation control.

[0195] S604: In response to a trigger operation on the evaluation control, target evaluation content is published.

[0196] In this embodiment, when the target published content is published, the electronic device can display any page of the media application, such as a conversation page, a content details page showing the target published content, a target page including a content entry for viewing the target published content, etc. When the target evaluation content is published, the electronic device displays any page of the media application and also displays a sharing control for converting the target evaluation content into target shared content and publishing the target shared content in the displayed arbitrary page; when the target shared content is published, the electronic device displays any page of the media application and also displays an evaluation control for converting the target shared content into target evaluation content and publishing the target evaluation content in the displayed arbitrary page.

[0197] Specifically, when the target evaluation content is published, the electronic device displays a sharing control in any page of the media application while displaying the sharing control in any page. The sharing control can be displayed directly in any page or in a specific area of ​​any page. Fig.15 As shown in (a), the sharing control can be displayed in the evaluation success feedback area described in the above embodiment. The target user touches the sharing control through the display screen of the electronic device, and the electronic device responds to the trigger operation on the sharing control and publishes the target sharing content, and the target sharing content includes at least part of the published target evaluation content. Optionally, the electronic device responds to the trigger operation on the sharing control and displays the content editing page of the shared content. The content editing page of the shared content is as shown in FIG. Fig.15 As shown in (b), the content editing page includes an editing area for editing content information and a publishing control for publishing content information, and the editing area is filled with at least part of the content of the user conversation message or at least part of the content of the target evaluation content. Then, the electronic device responds to the trigger operation on the publishing control and publishes the target sharing content containing the content information.

[0198] Specifically, when the target shared content is published, the electronic device displays an evaluation control in any page of the media application while displaying the evaluation control in any page. The evaluation control can be displayed directly in any page or in a specific area of ​​any page. Fig.16 As shown in (a), the evaluation control can be displayed in the sharing success feedback area described in the above embodiment. The target user touches the evaluation control through the display screen of the electronic device, and the electronic device responds to the trigger operation on the evaluation control and publishes the target evaluation content, and the target evaluation content includes at least part of the published target sharing content. Optionally, the electronic device responds to the trigger operation on the evaluation control and displays the content editing page of the evaluation content. The content editing page of the evaluation content is as shown in FIG. Fig.16As shown in (b), the content editing page includes an editing area for editing content information and a publishing control for publishing content information, and the editing area is filled with at least part of the content of the user conversation message or at least part of the content of the target shared content. Then, the electronic device responds to the trigger operation on the publishing control and publishes the target evaluation content containing the content information.

[0199] It should be noted that the purpose of the text displayed corresponding to the sharing control is to prompt the target user to convert the target evaluation content into the target sharing content and publish the target sharing content. This embodiment does not limit the specific content and expression of this text. The same applies to the text displayed corresponding to the evaluation control. Optionally, in the case where the target product targeted by the target publishing content is set with a reward mechanism, if the reward mechanism is related to the publishing and sharing content, the text displayed corresponding to the sharing control can also be used to remind the target product that a reward mechanism is set, such as "Share with Gift", "Share to Win Free Bill", and the sharing control can also be set with a reward logo. If the reward mechanism is related to the publishing of evaluation content, the text displayed corresponding to the evaluation control can also be used to remind the target product that a reward mechanism is set, such as "Evaluation Wins Red Packet", "Evaluation Wins Discount", and the evaluation control can also be set with a reward logo.

[0200] In this embodiment, the electronic device publishes the target shared content in response to the trigger operation for the sharing control when the target evaluation content is published, or publishes the target evaluation content in response to the trigger operation for the evaluation control when the target shared content is published. First, this content publishing method connects the evaluation content display platform and the sharing content display platform, builds a bridge between the evaluation system and the sharing system, forms an effective linkage between the evaluation system and the sharing system, and solves the problem of the long-term separation of evaluation information and sharing information. Secondly, this content publishing method converts the published target evaluation content into target sharing content for publication, optimizes the process of the target user publishing the target sharing content, enables the target user to efficiently publish the target sharing content, and is conducive to improving the publishing efficiency of the target sharing content. The target user does not need to separately start the publishing process of the target sharing content and re-edit the content information of the target sharing content, which can effectively reduce the time cost and operation difficulty of the target user, is conducive to improving the convenience and enthusiasm of the target user to publish the target sharing content, and is conducive to improving the publishing rate of the target sharing content. Similarly, this content publishing method converts the published target sharing content into target evaluation content for publication, which is conducive to improving the publishing efficiency and publishing rate of the target evaluation content.

[0201] It should be noted that the aforementioned embodiments and examples can be combined arbitrarily if they are feasible. The technical features in the aforementioned embodiments and examples can be combined arbitrarily if the technical features are not contradictory.

[0202] like Fig.17 As shown, the embodiment of the present application also provides a content publishing device 1700. The content publishing device 1700 includes a display module 1701 and a publishing module 1702. The display module 1701 is used to display the user session message in the session page, and display the publishing guidance information related to the user session message in the session page, wherein the publishing guidance information is triggered to be displayed when the user session message matches the target product. The publishing module 1702 is used to respond to the trigger operation for the publishing guidance information, and publish the target publishing content for the target product, wherein the target publishing content includes at least part of the content of the user session message.

[0203] In one embodiment, the publishing module 1702 includes a display unit and a publishing unit. The display unit is used to display a content editing page in response to a trigger operation on publishing guide information, wherein the content editing page includes an editing area for editing content information and a publishing control for publishing content information, wherein the editing area is filled with at least part of the content of the user session message. The publishing unit is used to publish target publishing content including content information in response to a trigger operation on the publishing control.

[0204] In one embodiment, the user conversation message includes text and media content, and the editing area includes a text editing area and a media editing area. The display unit is further configured to display text in the text editing area of ​​the content editing page and display media content in the media editing area of ​​the content editing page in response to a trigger operation for publishing the guide information.

[0205] In one of the embodiments, the display unit is further configured to display content information in the editing area in response to an editing operation on the user conversation message in the content editing page, wherein the content information includes the edited user conversation message.

[0206] In one of the embodiments, the user conversation message includes a reference message and a reply message, wherein the reply message refers to a conversation message that is replied by quoting the reference message;

[0207] The release guide information is triggered to be displayed when the reference message matches the target product, or the reply message matches the target product, and the release guide information is displayed in an area adjacent to the reply message position.

[0208] In one of the embodiments, the content publishing device 1700 further includes a determination module for obtaining a product library, the product library including products that have been interacted with by a target account associated with a user session message, and / or products associated with a creation account of a group in which the session page is located; the product library includes M products, where M is a positive integer; product features of the M products are extracted respectively, and message features of the user session message are extracted; cross-attention processing is performed on the message features and a feature sequence composed of the M product features to obtain an attention vector; the attention vector includes attention values ​​corresponding to the M product features respectively, and the attention value is used to characterize the degree of association between the message features and the corresponding product features; according to the attention vector, a product feature matching the message feature is determined in the feature sequence; and the product corresponding to the product feature matching the message feature is determined as the target product matching the user session message.

[0209] In one embodiment, the target product is a product that satisfies a first preset condition, wherein the first preset condition includes a condition that the target product is a product that has been interacted with by a target account associated with a user session message, and / or a condition that the target product is a product for which a reward mechanism is set.

[0210] In one embodiment, the content publishing device 1700 further includes an acquisition module for acquiring the main message content of the user conversation message. The display module 1701 is further used to display the publishing guidance information related to the user conversation message in the conversation page if the main message content meets the second preset condition; wherein the second preset condition includes at least one of the following: the main message content includes an image or a video; the number of words in the text in the main message content is greater than the first quantity threshold; the number of images in the main message content is greater than the second quantity threshold; the duration of the video in the main message content is greater than the duration threshold.

[0211] In one of the embodiments, the release guidance information includes a guide text and a guide image; the guide text is used to guide the release of target release content for the target product; the guide image is an image in the user conversation message, or a key video frame of a video in the user conversation message, or a thumbnail containing the text in the user conversation message.

[0212] In one embodiment, the publishing guidance information is evaluation guidance information or sharing guidance information, the target publishing content includes target evaluation content or target sharing content, the evaluation guidance information is used to guide the publishing of target evaluation content for target products, and the sharing guidance information is used to guide the publishing of target sharing content for target products. The above-mentioned content publishing device 1700 also includes a switching module, which is used to switch the publishing guidance information to sharing guidance information in response to a long press operation on the publishing guidance information when the publishing guidance information is evaluation guidance information; or to switch the publishing guidance information to evaluation guidance information in response to a long press operation on the publishing guidance information when the publishing guidance information is sharing guidance information.

[0213] In one of the embodiments, publishing the guidance information includes at least one of evaluating the guidance information or sharing the guidance information;

[0214] In the case where the release guidance information includes evaluation guidance information and sharing guidance information, the target release content is target evaluation content or target sharing content. The above-mentioned release module 1702 is also used to respond to the trigger operation of the evaluation guidance information and release the target evaluation content for the target product; or respond to the trigger operation of the sharing guidance information and release the target sharing content for the target product.

[0215] In one embodiment, the display module 1701 is also used to display a content details page or a target page when the target published content is published; wherein the content details page displays the target published content, and the target page includes a content entry for viewing the target published content.

[0216] In one embodiment, the display module 1701 is further used to display a publishing feedback message when the target publishing content is published, and the publishing feedback message is used to prompt that the target publishing content is successfully published.

[0217] In one embodiment, the display module 1701 is further used to display the sharing control when the target evaluation content is published; the publishing module 1702 is further used to publish the target sharing content in response to the trigger operation on the sharing control. Alternatively, the display module 1701 is further used to display the evaluation control when the target sharing content is published; the publishing module 1702 is further used to publish the target evaluation content in response to the trigger operation on the evaluation control.

[0218] In one embodiment, the display module 1701 is further used to display the evaluation success feedback area when the target evaluation content is published; the publishing module 1702 is further used to publish the target sharing content when the size of the evaluation success feedback area is dragged and enlarged to the first size. Or, the display module 1701 is further used to display the sharing success feedback area when the target sharing content is published; the publishing module 1702 is further used to publish the target evaluation content when the size of the sharing success feedback area is dragged and enlarged to the first size.

[0219] In one of the embodiments, the above-mentioned display module 1701 is also used to respond to a trigger operation on a target area in the conversation page, and enlarge the size of the area where the release guidance information is located to a second size for display. The target area refers to the area in the conversation page except the area where the release guidance information is located.

[0220] For the explanation of each term, please refer to the relevant description in the aforementioned content publishing method embodiment, which will not be elaborated here.

[0221] It should be noted that the specific execution process of the above content publishing device 1700 can be found in Figures 1 to 16 The specific description of the illustrated embodiment will not be repeated here.

[0222] Each module in the above content publishing device 1700 can be implemented in whole or in part by software, hardware or a combination thereof. Each module can be embedded in or independent of a processor in an electronic device in the form of hardware, or can be stored in a memory in an electronic device in the form of software, so that the processor can call and execute operations corresponding to each module.

[0223] like Fig.18 As shown, the embodiment of the present application further provides an electronic device 1800. Exemplarily, the electronic device 1800 may include a processor 1801, a communication interface 1802, a communication bus 1803, a memory 1804, and a display 1805. Specifically, the electronic device 1800 may include:

[0224] At least one processor 1801, such as a CPU, at least one communication interface 1802, a memory 1804, a display 1805, and at least one communication bus 1803. The communication bus 1803 is used to realize the connection and communication between these components. The communication interface 1802 may optionally include a standard wired interface, a wireless interface (such as a WI-FI interface or a Bluetooth interface, etc.). The memory 1804 may be a high-speed RAM memory, or a non-volatile memory (non-volatile memory), such as at least one disk storage. The memory 1804 may optionally be at least one storage device located away from the aforementioned processor 1801. Fig.18 As shown, the memory 1804 as a computer storage medium may include an operating system and program instructions.

[0225] Exemplarily, the processor 1801 cooperates with the memory 1804 and the display 1805 to implement the above Fig.17 The steps or methods executed by the display module 1701 and the publishing module 1702 in the embodiment.

[0226] It is understandable that the above method is only an example, and the processor 1801 and other modules in the electronic device 1800 may also cooperate to perform the above method. Fig.17 The steps or methods executed by the display module 1701 and the publishing module 1702 are not limited in this document.

[0227] For the explanation of each term, please refer to the relevant description in the aforementioned content publishing method embodiment, which will not be elaborated here.

[0228] It should be noted that the specific implementation process can be found in Figures 1 to 16 The specific description of the illustrated embodiment will not be repeated here.

[0229] The present application also provides a computer-readable storage medium, which can store a plurality of instructions, and the instructions are suitable for being loaded and executed by a processor as described above. Figures 1 to 16 The method steps of the embodiment shown in the figure can be found in the specific execution process. Figures 1 to 16 The specific description of the illustrated embodiment will not be repeated here.

[0230] As used in the above embodiments, the term "when..." may be interpreted to mean "if..." or "after..." or "in response to determining..." or "in response to detecting...", depending on the context. Similarly, the phrases "upon determining..." or "if (the stated condition or event) is detected" may be interpreted to mean "if determining..." or "in response to determining..." or "upon detecting (the stated condition or event)" or "in response to detecting (the stated condition or event)", depending on the context.

[0231] In the above embodiments, it can be implemented in whole or in part by software, hardware, firmware or any fusion thereof. When implemented using software, it can be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, the process or function described in the embodiment of the present application is generated in whole or in part. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices. The computer instructions can be stored in a computer-readable storage medium, or transmitted from one computer-readable storage medium to another computer-readable storage medium. For example, the computer instructions can be transmitted from a website site, a computer, a server or a data center by wired (e.g., coaxial cable, optical fiber, digital subscriber line) or wireless (e.g., infrared, wireless, microwave, etc.) mode to another website site, computer, server or data center. The computer-readable storage medium can be any available medium that a computer can access or a data storage device such as a server or a data center that includes one or more available media integration. The available medium can be a magnetic medium, (e.g., a floppy disk, a hard disk, a tape), an optical medium (e.g., a DVD), or a semiconductor medium (e.g., a solid-state hard disk), etc.

[0232] Those skilled in the art can understand that to implement all or part of the processes in the above-mentioned embodiments, the processes can be completed by computer programs to instruct related hardware, and the programs can be stored in computer-readable storage media. When the programs are executed, they can include the processes of the above-mentioned method embodiments. The aforementioned storage media include: ROM or random access memory RAM, magnetic disk or optical disk and other media that can store program codes.

[0233] The technical features of the above embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0234] The above-mentioned embodiments only express several implementation methods of the present application, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the present application. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present application, and these all belong to the protection scope of the present application.

Claims

1. A content publishing method, characterized in that: The method comprises: Displaying a user conversation message in a conversation page, and displaying publishing guidance information related to the user conversation message in the conversation page, wherein the publishing guidance information is triggered to be displayed when the user conversation message matches a target product; In response to a triggering operation for the publication guidance information, target publication content for the target commodity is published, the target publication content including at least a portion of the content of the user conversation message.

2. The method according to claim 1, characterized in that The step of publishing target publishing content for the target product in response to the triggering operation for the publishing guide information includes: In response to a trigger operation for the publishing guide information, displaying a content editing page, wherein the content editing page includes an editing area for editing content information and a publishing control for publishing the content information, and the editing area is filled with at least part of the content of the user conversation message; In response to a trigger operation on the publishing control, the target publishing content including the content information is published.

3. The method according to claim 2, characterized in that The user conversation message includes text and media content, and the editing area includes a text editing area and a media editing area; The step of displaying a content editing page in response to a triggering operation on the publishing guide information comprises: In response to a triggering operation on the publishing guide information, the text is displayed in the text editing area of ​​the content editing page, and the media content is displayed in the media editing area of ​​the content editing page.

4. The method according to claim 2, characterized in that: Before publishing the target published content including the content information in response to the trigger operation on the publishing control, the method further includes: In response to an editing operation on the user conversation message in the content editing page, the content information is displayed in the editing area, and the content information includes the edited user conversation message.

5. The method according to any one of claims 1 to 4, characterized in that: The user conversation message includes a reference message and a reply message, wherein the reply message refers to a conversation message that is replied by quoting the reference message; The publishing guide information is triggered to be displayed when the reference message matches the target product, or the reply message matches the target product, and the publishing guide information is displayed in an area adjacent to the reply message position.

6. The method according to any one of claims 1 to 4, characterized in that: Before displaying the publishing guidance information related to the user conversation message in the conversation page, the method further includes: Acquire a product library, the product library including products that have been interacted with by the target account associated with the user session message, and / or products associated with the creation account of the group where the session page is located; the product library includes M products, where M is a positive integer; respectively extracting product features of the M products and extracting message features of the user conversation message; Performing cross-attention processing on the message feature and a feature sequence consisting of the M product features to obtain an attention vector; the attention vector includes attention values ​​corresponding to the M product features respectively, and the attention values ​​are used to represent the degree of association between the message feature and the corresponding product feature; Determining, in the feature sequence, a commodity feature that matches the message feature according to the attention vector; The commodity corresponding to the commodity feature matching the message feature is determined as the target commodity matching the user conversation message.

7. The method according to any one of claims 1 to 4, characterized in that: The method further comprises: Obtaining the main message content of the user conversation message; If the main message content meets the second preset condition, then displaying the publishing guide information related to the user conversation message in the conversation page; Among them, the second preset condition includes at least one of the following: the main message content includes images or videos; the number of words in the text in the main message content is greater than a first quantity threshold; the number of images in the main message content is greater than a second quantity threshold; the duration of the video in the main message content is greater than a duration threshold.

8. The method according to any one of claims 1 to 4, characterized in that: The release guidance information includes a guide text and a guide image; the guide text is used to guide the release of the target release content for the target product; the guide image is an image in the user conversation message, or a key video frame of a video in the user conversation message, or a thumbnail containing the text in the user conversation message.

9. The method according to claim 1, characterized in that: The publishing guidance information is evaluation guidance information or sharing guidance information, the target publishing content includes target evaluation content or target sharing content, the evaluation guidance information is used to guide the publishing of the target evaluation content for the target commodity, and the sharing guidance information is used to guide the publishing of the target sharing content for the target commodity; Before publishing the target publishing content for the target commodity in response to the triggering operation for the publishing guide information, the method further includes: In a case where the publishing guide information is the evaluation guide information, in response to a long press operation on the publishing guide information, switching the publishing guide information to the sharing guide information; or In a case where the posting guidance information is the sharing guidance information, in response to a long press operation on the posting guidance information, the posting guidance information is switched to the evaluation guidance information.

10. The method according to claim 1, characterized in that The publishing of the guidance information includes at least one of evaluating the guidance information or sharing the guidance information; In a case where the publishing guidance information includes the evaluation guidance information and the sharing guidance information, the target publishing content is target evaluation content or target sharing content, and the responding to the triggering operation on the publishing guidance information, publishing the target publishing content for the target product, includes: In response to a triggering operation on the evaluation guidance information, publishing the target evaluation content for the target product; or In response to a triggering operation on the sharing guidance information, the target sharing content for the target product is published.

11. The method according to claim 10, characterized in that The method further comprises: When the target evaluation content is published, displaying a sharing control; In response to a trigger operation on the sharing control, publishing the target sharing content; or When the target sharing content is published, displaying a rating control; In response to a trigger operation on the evaluation control, the target evaluation content is published.

12. The method according to claim 10, characterized in that The method further comprises: When the target evaluation content is published, displaying an evaluation success feedback area; When the size of the evaluation success feedback area is dragged and enlarged to the first size, publishing the target sharing content; or When the target shared content is published, a sharing success feedback area is displayed; When the size of the sharing success feedback area is dragged and enlarged to the first size, the target evaluation content is published.

13. The method according to claim 1, characterized in that Before publishing the target publishing content for the target commodity in response to the triggering operation for the publishing guide information, the method further includes: In response to a trigger operation on a target area in the conversation page, the size of the area where the publishing guide information is located is enlarged to a second size for display, and the target area refers to an area in the conversation page excluding the area where the publishing guide information is located.

14. A content publishing device, characterized in that: The device comprises: A display module, configured to display user conversation messages in a conversation page, and display publishing guidance information related to the user conversation messages in the conversation page, wherein the publishing guidance information is triggered to be displayed when the user conversation messages match a target product; The publishing module is used to publish target publishing content for the target commodity in response to a trigger operation for the publishing guide information, wherein the target publishing content includes at least part of the content of the user conversation message.

15. An electronic device, characterized in that: include: A memory, a processor, and a display, wherein the memory stores program instructions; when the program instructions are executed by the processor, the processor cooperates with the memory and the display to implement the method as described in any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program; when the computer program is executed on one or more processors, the method according to any one of claims 1 to 13 is implemented.

17. A computer program product, characterized in that The computer program product comprises a computer program or instructions; when the computer program or instructions are run on a computer, the computer is caused to implement the method according to any one of claims 1 to 13.

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