Method, device, equipment and medium for displaying information

Abstract

Embodiments of this specification disclose a method, apparatus, device, and medium for displaying information. This solution may include: a user terminal obtaining, via near-field communication, first tag information provided by a communication tag entity located at a first location; the first tag information including a first identifier of first promotional information displayed by an information promotion entity located at a second location; the distance between the first location and the second location being less than or equal to a preset distance; and displaying a target page related to the first promotional information based on the first identifier.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a method, apparatus, device, and medium for displaying information. Background Art

[0002] With the continuous development of science and technology, the means of promoting things are endlessly emerging, and the corresponding methods for users to obtain detailed information about things are becoming increasingly convenient. For example, paper advertisements containing QR codes or smart electronic screens containing QR codes of promotional items are posted, allowing users to scan the QR codes corresponding to the promotional items of interest to view the corresponding detailed information. This method requires the user to open the corresponding application to scan, and only after scanning and successfully identifying the QR code can the detailed information of the promotional item be displayed to the user, which is relatively complicated.

[0003] Therefore, how to provide a simple and convenient way to display information is a technical problem that needs to be solved urgently. Summary of the Invention

[0004] The embodiments of this specification provide a method, apparatus, device, and medium for displaying information to solve the problem of complex user operations in existing methods for displaying information.

[0005] To solve the above technical problems, the embodiments of this specification are implemented as follows:

[0006] An embodiment of the present specification provides a method for displaying information, including: a user terminal obtains first tag information provided by a communication tag entity set at a first position through near-field communication; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity set at a second position; the distance between the first position and the second position is less than or equal to a preset distance; and based on the first identifier, a target page related to the first promotional information is displayed.

[0007] An embodiment of the present specification provides a method for displaying information, including: a communication tag entity obtains a trigger signal for near-field communication issued by a user terminal; based on the trigger signal, first tag information is sent to the user terminal; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity, so that the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0008] An embodiment of the present specification provides a method for displaying information, including: an information promotion entity sends a first identifier of first promotional information to a communication tag entity; the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and the first tag information is fed back to a user terminal via near-field communication, and the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; and the first promotional information is displayed.

[0009] An embodiment of the present specification provides a device for displaying information, including: a first tag information acquisition module, used to acquire first tag information provided by a communication tag entity set at a first position through near-field communication; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity set at a second position; the distance between the first position and the second position is less than or equal to a preset distance; and a target page display module, used to display a target page related to the first promotional information based on the first identifier.

[0010] An embodiment of the present specification provides a device for displaying information, including: a trigger signal acquisition module, used to obtain a trigger signal for near-field communication issued by a user terminal; an information sending module, used to send first tag information to the user terminal based on the trigger signal; the first tag information includes a first identifier of the first promotional information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0011] An embodiment of the present specification provides a device for displaying information, including: an identifier sending module, used to send a first identifier of first promotional information to a communication tag entity; the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to a user terminal via near-field communication, and the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; and a promotion information display module, used to display the first promotional information.

[0012] An embodiment of the present specification provides a device for displaying information, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute a method for displaying information.

[0013] An embodiment of the present specification provides a computer-readable medium having computer-readable instructions stored thereon. The computer-readable instructions can be executed by a processor to implement a method for displaying information.

[0014] At least one embodiment of this specification can achieve the following beneficial effects: a user terminal can obtain first tag information provided by a communication tag entity placed at a first location via near-field communication. The first tag information can include a first identifier of promotional information, and the user terminal can display a target page related to the promotional information based on the first identifier. Thus, a user can quickly access the target page related to the promotional information through simple operations such as tapping or tapping, eliminating the need for the user to perform additional operations, thereby simplifying user operations and improving the convenience of user information acquisition. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the embodiments of this specification or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are only some embodiments recorded in this application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0016] Figure 1 This is a schematic diagram of an application scenario of a method for displaying information provided in an embodiment of this specification;

[0017] Figure 2 This is a flowchart of a method for displaying information provided by an embodiment of this specification;

[0018] Figure 3 This is a target page diagram provided by an embodiment of this specification;

[0019] Figure 4 This is a flowchart of a method for displaying information provided by an embodiment of this specification;

[0020] Figure 5 This is a flowchart of a method for displaying information provided by an embodiment of this specification;

[0021] Figure 6 It is a swim lane diagram of a method for displaying information provided by an embodiment of this specification;

[0022] Figure 7 This specification provides the corresponding embodiment Figure 2 A schematic structural diagram of a device for displaying information;

[0023] Figure 8 This specification provides the corresponding embodiment Figure 4A schematic structural diagram of a device for displaying information;

[0024] Figure 9 This specification provides the corresponding embodiment Figure 5 A schematic structural diagram of a device for displaying information;

[0025] Figure 10 This is a structural diagram of a device for displaying information provided in an embodiment of this specification. DETAILED DESCRIPTION

[0026] To make the purpose, technical solutions, and advantages of one or more embodiments of this specification more clear, the technical solutions of one or more embodiments of this specification will be clearly and completely described below in conjunction with the specific embodiments of this specification and the corresponding drawings. Obviously, the embodiments described are only part of the embodiments of this specification, not all of the embodiments. Based on the embodiments in this specification, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of one or more embodiments of this specification.

[0027] To facilitate understanding of the various embodiments of this specification, the following are explanations of some terms.

[0028] Near Field Communication (NFC) is a technology that allows two electronic devices to wirelessly transmit data within a few centimeters of each other. It is primarily based on radio frequency identification (RFID) technology, transmitting data through magnetic induction between two loop antennas. Communication between devices requires only extremely low electric or magnetic field strength.

[0029] NFC tags are short-range wireless communication technology tags. They are a new type of communication technology developed based on contactless radio frequency identification technology and combined with wireless interconnection technology. NFC tags have a built-in NFC chip and can communicate and exchange data with other NFC-enabled devices, such as smartphones and tablets, over short distances.

[0030] Smart screens are screen display devices with intelligent features. They not only have the display functions of traditional screens but also integrate intelligent components such as operating systems, processors, memory, and network connectivity. They enable a variety of functions, including human-computer interaction, multi-screen interaction, and remote control. Smart screens can be used to display promotional content, such as advertisements, corporate culture, activities, and events.

[0031] Posters are a versatile visual communication tool. They utilize graphic design techniques to express advertising themes and are displayed in public places inside and outside the conference through printing, photo-engraving, and inkjet printing to quickly convey information. Examples include commercial posters promoting products or services, posters for various social and entertainment events and exhibitions, and posters for public holidays.

[0032] The technical solutions provided by the embodiments of this specification are described in detail below with reference to the accompanying drawings.

[0033] In order to solve the defects in the prior art, this solution provides the following embodiments.

[0034] Figure 1 This is a schematic diagram of an application scenario of a method for displaying information provided in an embodiment of this specification. Figure 1 As shown, the solution may include a user terminal 1, a communication tag entity 2, and an information promotion entity 3. The user terminal 1 may include but is not limited to smart phones, tablet computers, smart watches and other devices. The information promotion entity 3 may display the first promotional information, such as advertising information, public welfare information, safety knowledge information, etc. The communication tag entity 2 may include first tag information corresponding to the first promotional information, and the first tag information may include a first identifier for identifying the first promotional information. After unlocking the user terminal 1, the user may stick or touch the user terminal 1 with the communication tag entity 2 so that the user terminal 1 can perform near-field communication with the communication tag entity 2 and obtain the first tag information from the communication tag entity 2. The user terminal 1 may display the target page corresponding to the first promotional information based on the first identifier in the first tag information. The user can view the page information related to the first promotional information through the near-field communication method of touching or sticking, which simplifies the operation of the user viewing the page information and improves the convenience of the user viewing the information.

[0035] Next, a method for displaying information provided in an embodiment of the specification will be described in detail with reference to the accompanying drawings.

[0036] Figure 2 This is a flow chart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed on the user terminal. From a hardware perspective, the execution subject of the process can be a user terminal device. Figure 2 As shown, the process may include the following steps.

[0037] Step 202: The user terminal obtains first tag information provided by a communication tag entity set at a first position through near field communication.

[0038] The first tag information may include a first identifier of the first promotion information displayed by the information promotion entity set at the second position; and the distance between the first position and the second position is less than or equal to a preset distance.

[0039] In the embodiments of this specification, a user terminal may be a mobile device such as a smartphone, smartwatch, or tablet computer with near-field communication capabilities. A communication tag entity may be an NFC tag capable of near-field communication or a device containing an NFC tag, and the communication tag entity may be capable of near-field communication with an NFC reader device. The communication tag entity may include first tag information. The user terminal may function as a reader device to read the first tag information contained in the communication tag entity.

[0040] In actual applications, the first label information and the first promotion information displayed by the information promotion entity may correspond to each other. Different promotion information may correspond to different label information, or different promotion information may correspond to different identifiers.

[0041] In the embodiments of this specification, the information promotion entity may include a passive entity containing the first promotional information, such as a poster in paper, plastic, or glass; alternatively, the information promotion entity may include an active entity containing the first promotional information, such as an LED screen or an electronic smart screen device. The first promotional information may be information to be promoted, such as public service advertisements, promotional event information, product advertisements, and event information. The first identifier may be an identifier used to identify the first promotional information, and may be an identifier used to uniquely identify the first promotional information, such as the ID information of the promotional information or the name of the promotional information.

[0042] In the embodiments of this specification, the first position of the communication tag entity can be set based on the second position of the information promotion entity; or the second position of the information promotion entity can be set based on the first position of the communication tag entity; the communication tag entity and the information promotion entity can be adjacent to or close to each other, for example, the communication tag entity is located on the left, right, or below the information promotion entity. The communication tag entity can be located at a position that is convenient for the user to touch. The preset distance can be 10cm, 5cm, 1cm, etc. For example, in actual applications, advertising spaces can be set next to elevators in some high-rise buildings such as office buildings and residential buildings, or advertising spaces can be set on the sides of the elevators. The information promotion entity can be set at the advertising space so that users can view the promotion information corresponding to the promotion object displayed by the information promotion entity. The communication tag entity can be set next to or near the advertising space so that users can obtain relevant pages of the promotion object of interest in the information promotion entity through the communication tag entity. The length of the communication tag entity can be 5-20cm.

[0043] In practical applications, the communication tag entity and the information promotion entity can also be integrated into the same entity. The distance between the communication tag entity and the information promotion entity can also be relatively far. For example, the information promotion entity can be a large screen located at a high position outside the shopping mall, and the communication tag entity can be set at the entrance to the shopping mall. Explanatory information for the communication tag entity can be placed next to the communication tag entity, or the explanatory information can be displayed on the communication tag entity. The specific configuration method of the communication tag entity and the information promotion entity is not limited here.

[0044] Step 204: Based on the first identifier, a target page related to the first promotion information is displayed.

[0045] In an embodiment of the present specification, the target page related to the first promotional information may represent a page used to display information related to the promotion object corresponding to the first promotional information. For example, a page for introductory information about the promotion object. The page information displayed on the target page may be different from the page information displayed in the information promotion entity; or, it may be the same as the page information displayed in the information promotion entity. The page information displayed in the information promotion entity may be summary information for the first promotional information, such as a certain picture information about the first promotional information, video clip information about the first promotional information, name information of the first promotional information, brief activity information of the first promotional information, etc. The target page may contain detailed information about the first promotional information, such as video or multiple picture information about the first promotional information, methods and rules for participating in the first promotional information, duration of the first promotional information, contact information of the promotion user who sent the first promotional information, etc.

[0046] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0047] Figure 2 In the method, a user terminal can obtain first tag information provided by a communication tag entity placed at a first location via near-field communication. The first tag information can include a first identifier of the promotional information. Based on the first identifier, the user terminal can display a target page related to the promotional information. Thus, a user can quickly obtain the target page related to the promotional information through simple operations such as sticking or tapping, without requiring the user to perform excessive additional operations, thereby simplifying user operations and improving the convenience of user information acquisition.

[0048] based on Figure 2 The present specification also provides some specific implementation plans of the method, which are described below.

[0049] Optionally, in an embodiment of this specification, the information promotion entity may include at least one of an entity for displaying promotional information in the form of a smart screen terminal and a poster. The communication tag entity may include at least one of an information board carrying an NFC tag and an electronic device carrying an NFC tag.

[0050] In the embodiments of this specification, the smart screen terminal can dynamically display one or more different promotional messages. The promotional message displayed by the smart screen terminal can be a video or multiple images of the promotion object. The smart screen terminal can play each promotional message in a preset order and can also set the duration of each promotional message. The duration of each promotional message played by the smart screen terminal can be the same or different, and can be specifically set based on the promotion duration required by the promotion user corresponding to the promotional message.

[0051] The promotional information on a poster can include a single static image or multiple images displayed in a loop. If the promotional information displayed on a poster is changed, the poster can be replaced with a new one containing the new promotional information. A poster can also contain multiple static promotional messages, which can be displayed sequentially using an electronic device.

[0052] In the embodiments of this specification, the NFC tag may contain an identifier corresponding to the promotional information displayed by the information promotion entity. For example, the NFC tag may include a first identifier corresponding to the first promotional information. The information board carrying the NFC tag may represent an active information board such as a paper board, a plastic board, a glass board, etc. that carries the NFC tag information. Usually, the tag information of the NFC tag contained in the information board may be fixed or may be fixed for a long time. For example, during or after the promotional information displayed in the information promotion entity is replaced, the tag information in the information board may be updated, or the information board may be replaced with a new information board containing new tag information. If the promotional information displayed in the information promotion entity is not replaced, the tag information in the information board may be fixed or the information board may not be replaced.

[0053] The information board carrying the NFC tag can be set inside the poster carrying the promotional information, or fixed near the poster carrying the promotional information, such as the right side, left side, bottom side of the poster, etc., which is convenient for users to touch and close to the poster with their mobile phones. In the embodiments of this specification, the electronic device carrying the NFC tag can be a device with a logic processing function, specifically an NFC device that can update the NFC tag information. The electronic device carrying the NFC tag can update the tag information in the NFC tag based on the promotional information displayed by the smart screen terminal, so that the tag information contained in the NFC tag corresponds to the promotional information displayed by the smart screen terminal. For example, if the current smart terminal displays promotional information 1, the electronic device contains tag information 1 generated based on the identifier 1 corresponding to the promotional information 1, which is saved in the NFC tag; when the smart terminal switches to display promotional information 2, the electronic device contains tag information 2 generated based on the identifier 2 corresponding to the promotional information 2, which is saved in the NFC tag, or the information in the NFC tag can be updated from tag information 1 to promotional information 2.

[0054] The electronic device carrying the NFC tag can be set inside the smart screen terminal carrying the promotional information, or separated from the smart screen terminal. For example, the electronic device carrying the NFC tag is located on a side close to the smart screen terminal, such as the right side, left side, or bottom side of the smart screen terminal, so that the user can touch it with a mobile phone and it is close to the smart screen terminal.

[0055] An electronic device carrying an NFC tag can also be placed next to the poster. If the poster can only display a picture of one promotional information, the tag information in the electronic device carrying the NFC tag can be set to the tag information corresponding to the promotional information displayed on the poster, and the tag information can be kept unchanged; if the poster can display pictures of different promotional information according to a preset display order and a preset display duration, the tag information in the electronic device carrying the NFC tag can be set according to the preset display order and the preset display duration, so that when the poster displays pictures of different promotional information, the electronic device carrying the NFC tag contains the tag information corresponding to the promotional information displayed on the poster, so that the tag information of the electronic device carrying the NFC tag can change as the promotional information displayed on the poster changes.

[0056] In order to make the target page displayed on the user terminal more accurate, the first identifier may be sent by the information promotion entity to the communication tag entity. Optionally, in this embodiment of the specification, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

[0057] In an embodiment of the present specification, the first identifier can be determined by the information promotion entity based on the first promotion information to be played or the first promotion information currently being played. The information promotion entity can send the first identification information to the communication tag entity within a period of time before playing the first promotion information, such as the first 2 seconds or 3 seconds, or after playing the previous promotion information of the first promotion information, or at the same time as starting to play the first promotion information, so that after the user touches the communication tag entity with the user terminal, the user can obtain the target page related to the promotion information currently being displayed by the information promotion entity, effectively reducing the probability of the user obtaining the wrong page information. It is understandable that in the process of the information promotion entity displaying each promotion information, each promotion information can be visually seamless, or there can be a very short time interval between different promotion information, such as a few milliseconds. In actual applications, the information promotion entity and the communication tag entity can communicate with each other wirelessly, such as WI-FI, cellular communication, radio communication, etc. The information promotion entity and the communication tag entity can communicate with each other via a wired method, such as USB, etc. The information promotion entity can send the first identifier to the communication tag entity via an actual wired communication connection method or a wireless communication connection method.

[0058] As an implementation method, the first identifier may also be determined by the communication tag entity based on the frequency with which the information promotion entity displays each promotional message. Optionally, in an embodiment of this specification, the first identifier is determined by the communication tag entity from an identifier set based on the display order or display time of each promotional message that can be displayed in the information promotion entity; the identifier set includes the identifier information of each promotional message.

[0059] In an embodiment of the present specification, if the information promotion entity can display multiple promotional information, the communication tag entity can store a set of identifiers of the identifiers of each promotional information in the information promotion entity. The communication tag entity can determine the corresponding identifier based on the order and display time of each promotional information displayed in the information promotion entity, and generate tag information based on the determined identifier. For example, the information promotion entity can be displayed in the order of promotional information 1, promotional information 2, and promotional information 3; the playing time is 1 minute, 55 seconds, and 1.5 minutes respectively; then the communication tag entity can determine the corresponding identifier 1 before the promotional information 1 is played; after 1 minute, it can determine the identifier 2 corresponding to the promotional information 2; then after 55 seconds, it can determine the identifier 3 corresponding to the promotional information 3; and then after 1.5 minutes, it can determine the identifier 1 corresponding to the promotional information 1, and repeat in this order and frequency, so that the communication tag entity can determine the identifier of the promotional information that the information promotion entity is about to display without interacting with the information promotion entity, and change as the promotional information displayed in the information promotion entity changes, thereby improving the efficiency of generating tag information.

[0060] As another implementation manner, optionally, in the embodiment of this specification, the first identifier is pre-entered into the communication tag entity.

[0061] In an embodiment of the present specification, if the first promotional information displayed on the information promotion entity is unchanged or cannot be automatically updated, such as displaying the promotional information through a poster, etc., the first identifier corresponding to the first promotional information can be pre-entered into the communication tag entity. For example, in the process of making a communication tag entity corresponding to the poster, the identifier corresponding to the promotional information of the poster can be entered into the communication tag entity manually or by computer; or the user who installs or maintains the poster can enter the corresponding tag information into the communication tag entity set near the poster after arranging the poster.

[0062] In actual applications, when arranging an information promotion entity, the communication tag entity corresponding to the first promotion information displayed by the information promotion entity can also be arranged within a preset distance from the information promotion entity.

[0063] In actual applications, if the first promotional information needs to be changed to new promotional information, the information promotion entity carrying the first promotional information can be changed to an information promotion entity carrying the new promotional information. Furthermore, one method can be to change the communication tag entity pre-entered with the first identifier to a communication tag entity pre-entered with the identifier corresponding to the new promotional information; another method can be to change the first identifier in the communication tag entity pre-entered with the first identifier to the identifier of the new promotional information without replacing the new communication tag entity. This can ensure that the target page opened by the user through the information in the communication tag entity corresponds to the promotional information displayed by the current information promotion entity.

[0064] In the embodiments of this specification, the target page may be a page of a certain application. Optionally, the first tag information also includes application identification information of the target application; the method may further include: launching the target application in the user terminal based on the application identification information; and displaying the target page corresponding to the first promotional information specifically includes: displaying the target page corresponding to the first promotional information based on the launched target application.

[0065] In the embodiments of this specification, the application identification information may be an identifier for uniquely identifying the target application. The application identification information may include the name information of the target application, or the application ID information of the target application, etc. The target application may be at least one of an APP, a mini-program, or an H5 page. The target page may be a page displayed in the target application. The target applications corresponding to different promotional information may be the same or different. Specifically, the tag information generated by the communication tag entity based on different promotional information may contain the same application identification information or different application identification information. The application identification information of the target application may be determined based on the parameter information set in the information promotion entity, and may be specifically set based on the needs of the promotion user, which is not limited here.

[0066] In the embodiments of this specification, while a user is browsing a target page, if the user moves away from the vicinity of the information promotion entity, the target page can still be displayed on the user's terminal for the user to browse, thereby improving the scalability of the promotional objects displayed in the information promotion entity and eliminating the need for the user to remain at the information promotion entity for a long time to view the promotional information. For example, a user obtains tag information from a communication tag entity via near-field communication outside an elevator in Office Building A, and uses the tag information to display a page corresponding to the tag information on a terminal application. When the user enters the elevator and moves up and down the elevator or moves away from Office Building A, the page corresponding to the tag information will continue to be displayed on the terminal application of the user's terminal unless the user closes the page.

[0067] As an implementation manner, optionally, in the embodiments of this specification, the application identification information includes the uniform resource locator URL of the target application; or, the target application includes at least one of a terminal application and a mini-program.

[0068] In the embodiments of this specification, a uniform resource locator (URL) may be address information used to identify and locate a terminal application or mini-program, so that the user terminal can jump to or start the target application based on the address information. The address information may include identification information for jumping to the target application, such as https: / / www.AAA.com / bbbbb. The uniform resource locator (URL) can uniquely identify the target application and has a corresponding relationship with the target application. Different applications may correspond to different URLs.

[0069] In actual applications, if the target page is displayed in a terminal application, the URL may include the terminal application's identification information, such as the terminal application's package name. If the target page is displayed in a mini-program within the terminal application, the URL may include both the terminal application's identification and the mini-program's identification, such as the mini-program's name. A mini-program can be a shortcut program that relies on the terminal application.

[0070] In practical applications, the tag information may include a uniform resource locator (URL), which may include the target application identifier, the promotion information identifier, and the device identifier of the information promotion entity; or the tag information may include the uniform resource locator (URL) and other information, such as the uniform resource locator (URL), the promotion information identifier, and the device identifier of the information promotion entity. This allows the corresponding target application to be launched based on the URL, allowing the target page to be displayed on the target application, thus avoiding the problem of the target page not being able to be displayed due to the lack of a target application to host it.

[0071] The user unlocks the user terminal and touches or sticks the user terminal to the communication tag entity. The user terminal can obtain the tag information from the communication tag entity and open the target application according to the URL contained in the tag information. The user terminal can also send the identification of the promotion information to the target application, and the target application displays the corresponding target page according to the identification of the promotion information. The target page can be provided to the user terminal by the server, or it can be page information pre-stored in the user terminal. Optionally, in an embodiment of this specification, the display of the target page related to the first promotion information based on the first identification can specifically include: sending a page acquisition request to the server based on the first identification; obtaining the target page information corresponding to the first promotion information fed back by the server; and displaying the target page based on the target page information.

[0072] In the embodiments of this specification, a page acquisition request may be generated by a user terminal based on a first identifier, and the page acquisition request may include the first identifier. The target page information may include promotional user information corresponding to the first promotional information, activity information corresponding to the first promotional information, activity rules information corresponding to the first promotional information, and material information such as promotional videos and images corresponding to the first promotional information. If the first promotional information is product information, the target page may include a page with a purchase control.

[0073] In an embodiment of the present specification, the server may store a correspondence between an identifier of the promotional information and page information or page material information. After receiving the first identifier sent by the user terminal, the server may determine the target page information or target material information corresponding to the first identifier based on the first identifier, and send it to the user terminal. The user terminal may fill in the target page information or target material information according to a preset template, and then render and display the target page; or, the server may generate a target page to be displayed based on the determined target page information or target material information, send the target page to the user terminal, and the user terminal renders and displays the target page based on the target page sent by the server. In actual applications, the server may be connected to one or more user terminals via a local area network connection, a wide area network connection, an Internet connection, or other types of data networks. So that the target page information can be determined based on the page acquisition request of the user terminal and fed back to the user terminal. The server may be a server for an application program for displaying a target page, so that the user terminal can request the server based on the started target application, obtain the target page information or the target page from the server for rendering and display.

[0074] As an implementation method, the target page can be a page pre-stored or cached locally in the user terminal. The user terminal can display the target page based on the locally stored page information, so that the target page can be displayed even if the user terminal is in an environment with poor network or no network.

[0075] As an implementation method, the user terminal may first attempt to obtain the target page to be displayed from the terminal locally, and if the target page is not obtained, the user terminal may then request the server to provide it. Optionally, in the embodiments of this specification, before sending the page acquisition request to the server, the method may also include: based on the first identifier, determining whether the target page information corresponding to the first identifier is locally stored in the user terminal.

[0076] Correspondingly, the above-mentioned sending of a page acquisition request to the server may specifically include: if it does not exist, sending a page acquisition request to the server; the above-mentioned display of the target page related to the first promotional information may specifically include: if it exists, displaying the target page based on the target page information locally on the user terminal.

[0077] In an embodiment of the present specification, the server can determine the page information that matches the user terminal and push it to the user terminal based on one or more information such as the user location, the location of the information promotion entity, and the user preference information. The user terminal can store the page information. If the user terminal generates near-field communication with the corresponding communication tag entity and obtains the corresponding identification, the user terminal can display the corresponding page based on the locally stored page information.

[0078] In actual applications, the server can determine the page information corresponding to the promotion information preferred by the user from one or more promotion information contained in the information promotion entity close to the user's location, and push the page information to the user terminal. The user terminal can pre-store or cache the page information pushed by the server. The user terminal can also store the correspondence between the page information and the identifier of the corresponding promotion information. If it is determined that the first identifier exists locally in the user terminal based on the first identifier contained in the first tag information obtained by the user terminal, the page information in the user terminal that has a corresponding relationship with the first identifier can be used as the target page information, and the target page can be rendered and displayed. If it is determined that the first identifier does not exist locally in the user terminal based on the first identifier contained in the first tag information obtained by the user terminal, a page acquisition request can be sent to the server to request the server to determine the target page information based on the first identifier in the page acquisition request and feed it back to the user terminal. The user terminal renders and displays the target page based on the target page information.

[0079] In actual applications, the page information about the promotion object stored or cached locally in the user terminal may have an expiration date. If the target page information corresponding to the first identifier exists locally in the user terminal, the user terminal may obtain the target page information from the local cache of the user terminal within the validity period. If the page information cached locally by the user terminal exceeds the validity period or the validity period ends, the page information may be deleted locally from the user terminal. The validity period may be a week, a day, a month, or the like, or may be determined based on the length of time the promotion information is stored in the information promotion entity. The start time of the validity period may be the time when the server pushes the page information to the user terminal.

[0080] In actual applications, the server can also push page information to user terminals located near the information promotion entity. The nearby user terminals can pre-acquire the corresponding page information before near-field communication with the communication tag entity. After the user terminal and the communication tag entity have near-field communication, the user terminal can display the target page based on the locally pre-stored page information, which can also improve the efficiency of the user terminal in displaying pages and improve the user experience. For example, the server can obtain the location information of the user terminal and determine whether the user terminal is located within a preset range of the communication tag entity or the information promotion entity, such as 2 meters, 5 meters, 100 meters, etc.; if it is determined that the user terminal is within the preset range, the page information corresponding to each promotion information or part of the promotion information contained in the information promotion entity can be pushed to the user terminal, and the user terminal can store the page information. If the user terminal performs operations such as touching the communication tag entity, the user terminal can obtain the corresponding identifier, and the user terminal can display the corresponding page based on the identifier and the locally stored page information.

[0081] As an implementation method, if the user does not perform near-field communication with the communication tag entity through the user terminal within a preset storage time period, the user terminal may delete the page information corresponding to the locally stored promotion information.

[0082] In actual applications, if the user enters the preset range again, the server can also send page information to the user terminal.

[0083] To avoid wasting resources, the server can record the number of times or time the page information is pushed to the user terminal, and can also obtain the number of times or time the user terminal conducts near-field communication with the communication tag entity corresponding to the target page information. If the number of times the server pushes the target page information to the user terminal reaches a preset number, even if the user terminal is within a preset range, the target page information can no longer be pushed to the user terminal. Or if the number of times the server pushes the target page information to the user terminal reaches a preset number, and within the preset number of times, the number of times the user terminal displays the target page by conducting near-field communication with the communication tag entity is 0 or less than or equal to a preset threshold, even if the user terminal is within the preset range, the target page information can no longer be pushed to the user terminal. For example, the preset number of times is 5, the server pushes the page information of the promotional information to the user terminal 5 times, and the page information is cached locally by the user terminal 5 times, but the user terminal did not conduct near-field communication with the communication tag entity during these 5 times. When the user enters the preset range for the 6th time, the server can no longer push the page information to the user terminal.

[0084] As an implementation manner, in the embodiments of this specification, the first tag information may also include device identification information of the information promotion entity. Sending a page acquisition request to a server based on the first identification may specifically include: sending a page acquisition request to a server based on the first identification and the device identification information; and including the first identification and the device identification information in the page acquisition request.

[0085] In the embodiments of this specification, device identification information is used to uniquely identify an information promotion entity. Different information promotion entities may correspond to different device identification information. The device identification information may be the device production number of the information promotion entity, or may be a serial number corresponding to the information promotion entity, or may be a string generated based on the location information of the information promotion entity. The page retrieval request may be generated by the user terminal based on the first identifier contained in the first tag information and the device identification information.

[0086] In an embodiment of the present specification, the server may assist in determining the target page information based on the device identification information in the page acquisition request. Specifically, if the server fails to find the target page information or target material information corresponding to the first identifier based on the first identifier, the server may determine the location of the information promotion entity based on the device identification information, and thereby determine the corresponding target page information based on the location of the information promotion entity. The target page information may then be sent to the user terminal so that the user terminal can render and display the target page based on the target page information.

[0087] As an implementation method, the server may store the correspondence between the location of the information promotion entity and the target page information, or may store the correspondence between the device identification information and the location of the information promotion entity, and then the server may determine the target page information based on the pre-stored correspondence.

[0088] As another implementation, the server may determine the information promotion entity based on the device identification, and may also interact with the server of the information promotion entity to request or obtain target page information from the server of the information promotion entity.

[0089] To improve user experience, if the target page corresponding to the promotional information is not found, a fallback page can be displayed on the user terminal. Optionally, in an embodiment of this specification, the method may further include: if the target page information corresponding to the first promotional information is not obtained from the server, displaying a first fallback page; the first fallback page is a page pre-stored locally on the user terminal.

[0090] In actual applications, if the user terminal receives feedback from the server indicating that the target page information has not been found, or if the user terminal does not receive any feedback from the server within a preset time period, it may indicate that the user terminal has not received the target page information corresponding to the first promotional information from the server. The preset time period may be 100ms, 500ms, 1s, etc.

[0091] In the embodiments of this specification, the first backup page can be a small game interface, such as red envelope rain, level-breaking games, or other leisure and entertainment small games, etc.; or, it can also be other leisure and entertainment pages; it can also be some animation pages, such as short video animations, service promotion animations, etc.; or, it can also be a page used to display information indicating inaccessibility or waiting; or, it can also display an activity advertising page launched by the application; or, it can also be promotional information of small programs that the user has historically visited in the application, etc. The first backup page can be a page that is pre-set in the installation package after the user terminal installs the terminal application; or, it can also be a page that is pushed to the user terminal by the server for storage during the user's use of the terminal application. The first backup page can be a floating display page, or it can be a page in other forms such as a pop-up window, H5 page, etc.

[0092] As an implementation mode, optionally, in the embodiment of this specification, before sending the page acquisition request to the server, it may also include: obtaining the network status of the user terminal; sending the page acquisition request to the server specifically includes: if the network status of the user terminal indicates that the network status is good, then sending the page acquisition request to the server.

[0093] In the embodiments of this specification, the network status can be judged based on at least one of parameters such as signal reception power, network delay, upload and download speeds, etc. The network status can be divided into states such as a relatively strong network, a normal network, and a relatively weak network, among which a relatively strong network and a normal network can indicate a good network status. In the embodiments of this specification, if the network status is judged based on the signal reception power, specifically, whether the signal reception power of the user terminal is greater than or equal to a preset power can be judged. If the signal reception power of the user terminal is greater than or equal to the preset power, it can be determined that the network status is good. For example, if the preset power is -100dBm and the signal reception power of the user terminal is -90dBm, it can be determined that the network status of the user terminal is good.

[0094] In the embodiments of this specification, if the network status is determined based on network delay, specifically, it can be determined whether the network delay of the user terminal is less than or equal to the preset delay. If the network delay of the user terminal is less than or equal to the preset delay, it can be determined that the network status is good. For example, if the preset delay is 200ms and the network delay of the user terminal is 100ms, it can be determined that the network status of the user terminal is good. It can also be determined based on upload and download speeds. Specifically, it can be determined whether the upload and download speeds of the user terminal are greater than or equal to the preset speeds. If the upload and download speeds of the user terminal are greater than or equal to the preset speeds, it can be determined that the network status is good. This allows the user terminal to send a page acquisition request to the server when the network status is good, so that the server can feedback the target page information to the user terminal.

[0095] As another embodiment, if the network status of the user terminal is poor, a second fallback page may be displayed. Optionally, the method may further include: if the user terminal indicates a poor network status, displaying a second fallback page; the second fallback page is a page pre-stored locally on the user terminal.

[0096] In the embodiments of this specification, the second fallback page can be a page pre-stored in the terminal application, such as a game page, a page request failure page, a network abnormality page, a leisure and entertainment page, etc. The second fallback page can be a game component displayed in a floating layer, and can be a native floating layer of a terminal application. The second fallback page can be the same as the first fallback page, or it can be different from the first fallback page. During the process of the user terminal displaying the game page or the leisure and entertainment page, the user terminal can continuously monitor the network status. If the network status returns to normal or is good, the user terminal can send a page acquisition request to the server. If the server feeds back the target page information to the user terminal, the user terminal can fade the game page or the leisure and entertainment page and display the target page; if the preset game time is reached and the network status is still not good, a progress bar requiring the user to wait patiently can be displayed on the game result page or the leisure and entertainment page.

[0097] In the embodiments of this specification, a poor network state may indicate that the current network environment is insufficient to support interaction between the user terminal and the server, and thus, that a page acquisition request cannot be sent to the server. Specifically, a poor network state may be determined if the user terminal's signal reception power is less than a preset power; or if the user terminal's network latency is greater than a preset latency; or if the user terminal's upload and download speeds are less than preset speeds. If a poor network state is determined, the terminal application may be launched locally, and the page acquisition request may not be sent to the server.

[0098] In actual applications, the server can also determine the information promotion entities that the user frequently appears in based on the location of each information promotion entity and the user's location information, and push some information pages corresponding to the promotion information displayed in the information promotion entity to the user terminal. The information is stored locally in the terminal. After the user approaches or touches the communication tag entity corresponding to the information promotion entity through the user terminal, the user terminal can display the locally pre-stored page. In this way, even if the network status of the user terminal is poor, the user terminal can also view the information-related page, or the page display speed can be increased by pre-storing pages locally in the terminal, thereby improving the user experience. Among them, the page or page information pushed to the user terminal by the server based on the location of each information promotion entity and the user's location information can include at least one of the above-mentioned first catch-all page, second catch-all page, and target page.

[0099] As an embodiment, the server can determine, based on the location information of each information promotion entity and the location information of each user, for any information promotion entity, the users who are located within the preset range of the information promotion entity within a preset time period and whose appearance frequency or number of appearances is greater than or equal to a preset threshold, and promote the relevant pages or page information of the information promotion entity to the user. As another embodiment, the server can determine, based on the user's location information, the target area where the user appears more than a preset threshold, such as the user's residence, office, shopping malls frequently visited, etc., and determine the information promotion entities in the target area, and promote the relevant pages or page information of the information promotion entity to the user. In actual applications, the user's preference information can also be obtained, and combined with the user's preference information, the page or page information pre-stored in the user terminal can be promoted to the user. In actual applications, the second fallback page can be a page of a mini-program that has been displayed on the user terminal; it can also be a page that has not been displayed on the user terminal but is contained in the terminal application.

[0100] In actual applications, the information promotion entity or the communication tag entity can also provide network resources for users. For example, the tag information contained in the communication tag entity can also include information for connecting to the network. When the user terminal approaches or touches the information promotion entity or the communication tag entity, it can obtain information for connecting to the network resources provided by the information promotion entity or the communication tag entity, such as the network name, password, etc. The user terminal can display the target page or other pages based on the network resources provided by the information promotion entity or the communication tag entity.

[0101] In order to protect user privacy and security, optionally, in an embodiment of this specification, before launching the target application in the user terminal, it may also include: displaying a prompt page based on the first tag information; the prompt page includes prompt information prompting to launch the target application; launching the target application in the user terminal specifically includes: obtaining a confirmation operation performed by the user based on the prompt page, and launching the target application in the user terminal.

[0102] In the embodiments of this specification, the prompt information may be information used to prompt the user whether to start the target application. If the user terminal is an iOS system, the prompt page may be a page in the form of a clip card, or a page that is displayed as a floating layer on a certain page of the user terminal. If the user terminal is an Android system or a Hongmeng system, the prompt page may not be displayed, or the prompt page may be displayed in the form of a pop-up window or the like. Whether to display the prompt page can be set according to the requirements of the operating system of the user terminal and is not limited here. The prompt page may also include user confirmation controls and cancel controls, etc., to facilitate users to confirm or cancel operations based on the controls. The user can click, long press, etc. on the confirmation control or the cancel control through the user terminal. If the user operation obtained by the user terminal is a cancel operation performed by the user based on the prompt page, the target application in the user terminal may not be started, and the prompt page may be exited, and the page displayed by the user terminal before the prompt page is displayed, such as the user terminal interface, the page of other terminal applications, and other applications in the terminal application.

[0103] In actual applications, if the promotional information in the information promotion entity changes, the tag information in the communication tag entity may also change, so that the page obtained by the user terminal is a page related to the promotional information currently displayed by the information promotion entity. Optionally, in an embodiment of this specification, the method may also include: if the information promotion entity displays second promotional information after displaying the first promotional information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes a second identifier of the second promotional information.

[0104] In the embodiment of this specification, the second tag information is generated based on the second identifier, and the second identifier can be the identifier information corresponding to the second promotion information, and has a unique correspondence with the second promotion information. After the first promotion information is displayed, before the second promotion information is displayed, the information promotion entity can send the second identifier corresponding to the second promotion information to the communication tag entity based on a wired transmission method or a wireless transmission method, or, based on the remote device monitoring the change of the promotion information of the information promotion entity, update the first identifier in the communication tag entity to the second identifier through the remote device, so that the communication tag entity can generate the second tag information based on the second identifier after obtaining the second identifier, so that the user terminal can obtain the second tag information from the communication tag entity based on the near-field communication method, and can request the server for a page related to the second promotion information based on the second identifier contained in the second tag information and display it. Thus, the second tag information corresponding to the second promotion information can be generated without replacing the communication tag entity, reducing costs. In the embodiment of this specification, the information promotion entity displays the second promotion information after displaying the first promotion information, which can also be achieved by manually replacing the information promotion entity. For this scenario, the second tag information can also be updated by manual replacement or based on manual operation triggering. There is no limitation on the source of the second promotion information and the second tag information.

[0105] As an implementation manner, optionally, in an embodiment of the present specification, the target page includes at least one of a product introduction page for introducing the first promotion object and a product purchase page for purchasing the first promotion object; or, the target page includes relevant information of other objects; the other objects include promotional objects represented by other promotional information that can be displayed in the information promotion entity, and at least one of at least some products that can be provided by the target application for displaying the target page.

[0106] In the embodiments of this specification, the product introduction page may include parameter information for the first promotion target, the name of the first promotion target, contact information for the corresponding promotion user of the first promotion target, and the like. The product purchase page may include price information for the first promotion target, product parameter information for the first promotion target, sales information for the first promotion target, and customer service information for the first promotion target, and the like. The promotion user for other promotional information may be the same as or different from the promotion user for the first promotion target. Some products may be products of promotion targets other than the first promotion target.

[0107] In order to explain the target page more clearly, Figure 3 This is a target page diagram provided by the embodiment of this specification. Figure 3As shown, the target page can display product purchase information 31 corresponding to the first promotional target in the first promotional information. Product purchase information 31 may include product images, product prices (e.g., ¥100), and a purchase control for purchasing the product (e.g., Buy Now). The target page may also display other promotional information 32 from the same user as the first promotional information. This other promotional information 32 may display information about the products primarily promoted by the user, such as Promotion 1, Promotion 2, and Promotion 3. The product information displayed in this other promotional information 32 may include product appearance information or text descriptions. The target page may also display advertising information 33 for the terminal application hosting the target page, such as advertisements for new product launches. The target page may also display other promotional information 34 based on the user's terminal location, such as nearby merchant discounts. This allows users to select nearby merchant discounts of interest and claim the discount, thereby enhancing the user experience. It is understood that the other promotional information 32, advertising information 33, and other promotional information 34 can be in the form of text, images, or text, and can be configured based on actual needs. Users can also view other information or incomplete information by sliding the target page. Figure 3 The target page shown in is only an example, and the page information contained in the target page displayed in the user terminal can be set according to actual needs.

[0108] Based on the same idea, this specification also provides a method for displaying information with the communication tag entity as the execution subject. Figure 4 This is a flow chart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed on a communication tag entity. From a hardware perspective, the execution subject of the process can be a communication tag entity.

[0109] like Figure 4 As shown, the process may include the following steps:

[0110] Step 402: The communication tag entity obtains a trigger signal for near field communication sent by the user terminal.

[0111] In the embodiments of this specification, the communication tag entity may be a device capable of near-field communication, such as an NFC device or a coil device. The user terminal may be a mobile device with near-field communication functionality, such as a smartphone, smartwatch, or tablet computer. The trigger signal may be a signal emitted by the user terminal after the user terminal has enabled near-field communication mode, enabling near-field communication interaction with the communication tag entity.

[0112] The user terminal acts as a card reader device and sends out a radio frequency signal. The communication tag entity can receive the radio frequency signal sent by the user terminal and establish a communication connection with the user terminal, and transmit the tag information to the user terminal based on the established communication connection.

[0113] Step 404: Based on the trigger signal, send first tag information to the user terminal.

[0114] Among them, the first tag information includes a first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0115] In the embodiments of this specification, the information promotion entity may be an active entity containing the first promotional information, or an electronic smart screen device containing the first promotional information. The first promotional information may be information that needs to be promoted, such as public service advertising information, publicity event information, product advertising information, activity information, etc. The first identifier may be an identifier used to identify the first promotional information, and may be an identifier used to uniquely identify the first promotional information, such as the ID information of the promotional information, the name information of the promotional information, etc. The target page may be a page for introducing detailed information about the first promotion object contained in the first promotional information. The communication tag entity may be installed inside the information promotion entity, or may be installed on a side close to the information promotion entity and convenient for the user to stick it using a user terminal.

[0116] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0117] based on Figure 4 In the method, after receiving the trigger signal of user near-field communication sent by the user terminal, the communication tag entity can send the first tag information stored in itself to the user terminal, so that the user terminal can display the target page based on the first tag information, thereby simplifying the user operation of the user terminal to display the target page.

[0118] based on Figure 4 The present specification also provides some specific implementation plans of the method, which are described below.

[0119] The communication tag entity may generate first tag information based on the first identifier so as to send the first tag information to the user terminal. Optionally, in an embodiment of this specification, before the communication tag entity obtains a trigger signal for near-field communication sent by the user terminal, the following steps may also be included: the communication tag entity obtains the first identifier sent by the information promotion entity; and generates the first tag information based on the first identifier.

[0120] In an embodiment of the present specification, the information promotion entity may determine a first identifier corresponding to the first promotional information before displaying the first promotional information, and send the first identifier to the communication tag entity. The communication tag entity may also obtain at least one of the following information: device identification information and a uniform resource locator (URL) sent by the information promotion entity; or, the communication tag entity may store device identification information and a uniform resource locator (URL), and may determine the uniform resource locator (URL) corresponding to the first identifier based on the first identifier. In actual applications, if the information promotion entity is an active entity such as a paper entity, a plastic entity, or a glass entity containing the first promotional information, the first tag information in the communication tag entity may be tag information that has been pre-set based on the first promotional information in the information promotion entity.

[0121] The communication tag entity can also detect whether there is a user nearby, so as to determine whether it is necessary to instruct the information promotion entity to display the first guidance information to guide the user operation. Optionally, in an embodiment of this specification, the method may also include: determining whether there is a user within a preset range of the communication tag entity; if there is a user, sending a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays the first guidance information including the first guidance information for guiding the user to use the near-field communication function based on the first guidance trigger instruction.

[0122] In an embodiment of the present specification, the communication tag entity may be embedded with at least one of an infrared sensor, a Bluetooth device, a PIR sensor, a mobile phone detector, and an ultrasonic detector for detecting whether there are people nearby. The preset range may be set based on the performance of the detection device, or based on the size of the space where the communication tag entity is located, or based on the performance of the detection device and the size of the space where the communication tag entity is located. The first guidance trigger instruction may only contain the first guidance identifier, so that the information promotion entity can obtain the first guidance information corresponding to the first guidance identifier from the database based on the first guidance identifier. The information promotion entity may render and display the first guidance information in a preset display area. The preset display area may be an area in the information promotion entity that does not overlap with the display area of ​​the first promotion information. Alternatively, the preset display area may also be an area in the information promotion entity that overlaps with the display area of ​​the first promotion information, for example, the first guidance information is superimposed on the first promotion information, or displayed in the form of a barrage on the first promotion information.

[0123] In the embodiments of this specification, the first guidance information may be a guiding animation or textual description information used to guide a user in activating the near-field communication function of a user terminal and interacting the user terminal with a communication tag entity through near-field communication. The guiding animation may be an animation using a user terminal as an example, demonstrating activating the near-field communication function of the user terminal and then performing a tapping or sticking action with the communication tag entity after the near-field communication function is activated. The textual description information may be a conversion of the demonstration animation information into textual description information.

[0124] In actual applications, if the user uses the user terminal to touch the communication tag entity, and the communication tag entity does not obtain or detect the trigger signal sent by the user terminal, it may indicate that the user terminal has not turned on the near-field communication function or does not support near-field communication. The communication tag entity can send a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays the first guidance information, so that the user can be guided to turn on the near-field communication function of the user terminal through the first guidance information. The user terminal can obtain the first tag information from the communication tag entity based on near-field communication and display the target page.

[0125] As an implementation mode, optionally, in the embodiment of this specification, the sending of the first guidance trigger instruction to the information promotion entity may specifically include: if no trigger signal for near-field communication is obtained within a preset time period after determining that there is a user within a preset range of the communication tag entity, then the first guidance trigger instruction is sent to the information promotion entity.

[0126] In the embodiments of this specification, the communication tag entity may include a distance sensing device that can sense the distance between the user and the communication tag entity, as well as the distance between the communication tag entity and the user terminal. After the communication tag entity detects the user based on the distance sensing device, it can determine whether a trigger signal for near-field communication can be obtained within a preset time period; if the trigger signal for near-field communication is not obtained within the preset market, a first guidance trigger instruction can be sent. If the trigger signal for near-field communication is obtained within the preset market, the first tag information can be sent to the user terminal.

[0127] In an embodiment of this specification, the communication tag entity may also determine whether a trigger signal for near-field communication is obtained after detecting that the user terminal is within a preset communication distance. If the trigger signal for near-field communication is not obtained, a first guidance trigger instruction may be sent. If a trigger signal for near-field communication is obtained, the first tag information may be sent to the user terminal. As an embodiment, a TOF (Time of Flight) sensor may be provided in the communication tag entity or the information promotion entity to determine whether there is a user within a preset range of the communication tag entity or the information promotion entity, or whether a user terminal is close to or touching the communication tag entity based on TOF technology. If it is determined that there is a user within the preset range or that a user terminal is close to or touching the communication tag entity, the information promotion entity may display the first guidance information.

[0128] Alternatively, if it is determined that there is a user within a preset range or a user terminal is approaching or touching the communication tag entity, but the communication tag entity does not detect the NFC near-field communication trigger signal within a preset time after obtaining the judgment result, such as within 3 seconds, the information promotion entity can display the first guidance information.

[0129] As an implementation manner, optionally, in the embodiment of this specification, the first guidance information includes at least one of a QR code image and text information for guiding the user to turn on the near field communication function.

[0130] In an embodiment of the present specification, a user can scan a QR code image through a user terminal, so that the user terminal can jump to a guidance page that guides the user to turn on the near field communication function based on the information contained in the QR code image. The user can turn on the near field communication function of the user terminal based on the animated guidance information or guidance text information on the guidance page. Alternatively, after the user scans the QR code image through the user terminal, the user terminal can directly jump to the function activation page of the user terminal for turning on the near field communication function based on the information contained in the QR code image, so that the user can turn on the near field communication function directly on the function activation page without too much operation, which is convenient for user operation. In an embodiment of the present specification, the text information can be expressed in natural language to guide the user to turn on the near field communication function in the user terminal. For example, "You can open the shortcut menu by pulling down the screen. If there is an image with the letter N, you can light it up to start the NFC function"; "You can open the settings option, enter NFC in the search option of the settings, enter the NFC activation page, click Turn on, and start the NFC function."

[0131] If the communication tag entity is in a standby state, the information promotion entity may guide the user to touch the communication tag entity through the user terminal to activate the communication tag entity and complete the near-field communication interaction. Optionally, if the communication tag entity switches to a standby state, a second guidance trigger instruction is sent to the information promotion entity, so that the information promotion entity displays a second guidance message for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

[0132] In the embodiment of this specification, if the communication tag entity does not interact with any terminal device in a near-field communication manner within a preset communication duration, it can switch from a normal working state to a standby state, thereby reducing resource consumption.

[0133] In the embodiments of this specification, the second guidance trigger instruction may include second guidance identification information. The information promotion entity may search the database for second guidance information that corresponds to the second guidance identification information based on the second guidance identification information contained in the second guidance trigger instruction. The second guidance identification information may have a unique correspondence with the second guidance information. The second guidance information may be a more eye-catching shape, such as a red envelope shape, a guidance ball, etc., and a text description may be added within or near the shape to facilitate user understanding and interaction rate, such as "Touch it and get a gift." The second guidance information may be the same as the first guidance information. Alternatively, the second guidance information may be different from the first guidance information.

[0134] In actual applications, the information promotion entity and the user terminal can also be displayed in a linked manner. For example, a red envelope can be moved little by little from the display position of the information promotion entity to the side of the information promotion entity close to the communication tag entity, and the red envelope will become smaller and smaller as the position changes. After the red envelope disappears after the information passes through the entity, it is displayed from one side of the user terminal and moves to the preset display position of the user terminal interface. During the movement, the red envelope can become larger and larger.

[0135] As an embodiment, the first guidance information or the second guidance information may include an animation effect for displaying the guidance information, such as displaying the guidance information in the form of a virtual image such as a floating ball, a red envelope, or a cartoon character. In actual applications, the virtual image used to represent the guidance information can be dynamically displayed in the information promotion entity. As an embodiment, if after the virtual image containing the guidance information is displayed in the information promotion entity, the user terminal approaches or touches the communication tag entity, the information promotion entity can display a visual effect of the virtual image moving toward the communication tag entity, or an animation effect of the virtual image being sucked into the communication tag entity. If the information promotion entity can display a visual effect of fragmenting and fading the virtual image. If the communication tag entity has a display screen, the communication tag entity can also display an animation effect linked to the information promotion entity. For example, during the process of displaying the visual effect of the virtual image moving toward the communication tag entity in the information promotion entity, the communication tag entity can display an animation effect of the virtual image moving in. Alternatively, after or during the process of displaying the animation effect of the virtual image being sucked into the communication tag entity in the information promotion entity, the communication tag entity can display an animation effect of releasing the virtual image. If at least one virtual image is displayed in the information promotion entity, the user terminal approaches or touches the communication tag entity, the user terminal can also display the virtual image in a linked manner. For example, as the virtual image moves out of the information promotion entity, the user terminal can display an animation effect of the virtual image moving into the user terminal.

[0136] In practical applications, when the communication tag entity is in standby mode, the information promotion entity can display a dynamic guidance animation representing the second guidance information. Alternatively, if the communication tag entity senses, using time-of-flight (TOF) technology, that no NFC signal is transmitted after the user terminal touches the communication tag entity, the communication tag entity communicates with the information promotion entity, causing the information promotion entity to display a dynamic guidance animation representing the second guidance information. The dynamic guidance animation can be displayed in any of three directions: left, right, or down. During installation of the communication tag entity, the user can select the installation location on the operator terminal. The communication tag entity can provide an interface to the information promotion entity for writing the installation location information for the dynamic guidance animation, causing the information promotion entity to display the dynamic guidance animation. Alternatively, the information promotion entity can automatically sense the installation direction of the communication tag entity using components such as a position sensor. The information promotion entity and the communication tag entity communicate via a wired or wireless connection. If communication is disconnected, the information promotion entity may not display the dynamic guidance animation. After communication is restored, the communication tag entity can initialize and, upon successful initialization, resume displaying the dynamic guidance animation.

[0137] As an implementation manner, optionally, in the embodiment of this specification, the second guidance information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

[0138] In the embodiments of this specification, the position of the communication tag entity relative to the information promotion entity is pre-set. Specifically, after the information promotion entity and the communication tag entity are installed, the relative position of the communication tag entity relative to the information promotion entity is uploaded to the information promotion entity. After the information promotion entity receives the second guidance trigger instruction sent by the communication tag entity, the server of the information promotion entity can determine the display position of the second guidance information based on the relative position. After determining the display position, the information promotion entity can display the second guidance information at the display position. For example, if the relative position indicates that the communication tag entity is 3 cm away from the left boundary of the information promotion entity and the lower side of the communication tag entity is 5 cm away from the lower boundary of the information promotion entity, then the second guidance information can be displayed at the leftmost side of the information promotion entity and 5 cm above the lower boundary of the information promotion entity.

[0139] The information promotion entity may also include a software package for installing an installer for a terminal application. Specifically, the upper portion of the information promotion entity may display promotional information, which may be managed by the administrator of the information promotion entity; the lower portion of the information promotion entity may display usage information regarding the communication tag entity, which may also be managed by the administrator of the terminal application. This allows for the display of multiple types of information while avoiding overlapping information that could cause incomplete information display.

[0140] As an implementation mode, optionally, in the embodiment of this specification, after the communication tag entity obtains the trigger signal for near-field communication sent by the user terminal, it may also include: displaying prompt information used to indicate the communication result; the prompt information includes at least one form of information including sound, light, and text.

[0141] In the embodiments of this specification, communication results may include communication success, communication failure, or failure to detect a communicable terminal device. The communication tag entity may be an NFC electronic device with a screen. If communication is successful, the communication tag entity may play a "communication successful" voice message, emit a green light, or display the word "successful." If communication fails, the communication tag entity may play a "communication failed" voice message, emit a red light, or display the word "failed." If no communicable terminal device is detected, the communication tag entity may play a "communication invalid" voice message, emit a blue light, or display the word "invalid."

[0142] In actual applications, the communication tag entity can send the communication results to the information promotion entity, so that the information promotion entity can display prompt information in the form of pictures, voice, text or lights based on the communication interface of the communication tag entity.

[0143] Based on the same idea, this specification also provides a method for displaying information with the information promotion entity as the execution subject. Figure 5 This is a flow chart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed in an information promotion entity. From a hardware perspective, the execution subject of the process can be an information promotion entity. Figure 5 As shown, the process may include the following steps:

[0144] Step 502: The information promotion entity sends a first identifier of the first promotion information to the communication tag entity.

[0145] Among them, the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to the user terminal through near-field communication, and the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0146] In the embodiments of this specification, the information promotion entity may be an active entity containing the first promotional information, or an electronic smart screen device containing the first promotional information. The communication tag entity may be an NFC device, a coil device, or other device capable of near-field communication. The first promotional information may be public service advertising information, publicity event information, product advertising information, activity information, or other information that needs to be promoted. The first identifier may be an identifier used to identify the first promotional information, and may be an identifier used to uniquely identify the first promotional information, such as the ID information of the promotional information and the name information of the promotional information. The target page may be a page for introducing detailed information about the first promotion object contained in the first promotional information. The communication tag entity may be installed inside the information promotion entity, or it may be installed on a side that is adjacent to the information promotion entity and is convenient for users to stick it on using a user terminal.

[0147] Step 504: Display the first promotion information.

[0148] In an embodiment of the present specification, an information promotion entity may display each promotional message one by one according to a preset display order and preset display duration. Specifically, the information promotion entity's server may store each promotional message, the preset display order, and the preset display duration corresponding to each promotional message. Upon detecting that the preset display duration has expired for a currently displayed promotional message, the server may send the promotional message for the next display sequence to the information promotion entity according to the preset display duration, so that the information promotion entity can render and display the promotional message for the next display sequence.

[0149] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0150] based on Figure 5 According to the method, the information promotion entity can display the promotion information according to a preset display order and a preset display duration, and send an identifier corresponding to the promotion information to the communication tag entity before displaying the promotion information, so that the information promotion entity can play the promotion information in sequence while also enabling the communication tag entity to generate tag information based on the identifier corresponding to the promotion information, thereby improving the accuracy of the tag information obtained by the user terminal.

[0151] based on Figure 5 The present specification also provides some specific implementation plans of the method, which are described below.

[0152] As an implementation manner, optionally, in the embodiment of this specification, the method may further include: displaying first guidance information for guiding the user to use the near field communication function.

[0153] In the embodiments of this specification, the first guidance information may be a guiding animation or textual description information used to guide a user in activating the near-field communication function of a user terminal and interacting the user terminal with a communication tag entity through near-field communication. The guiding animation may be an animation using a user terminal as an example, demonstrating activating the near-field communication function of the user terminal and then performing a tapping or sticking action with the communication tag entity after the near-field communication function is activated. The textual description information may be a conversion of the demonstration animation information into textual description information.

[0154] In an embodiment of the present specification, a partial area of ​​the information promotion entity can display promotion information; the remaining area of ​​the information promotion entity can display the first guidance information, so that the information promotion entity can render and display the first guidance information in the remaining area, so that there is no overlapping part between the first promotion information and the first guidance information.

[0155] In an embodiment of the present specification, the first guidance information may be determined and displayed by the information promotion entity based on the first guidance trigger instruction after receiving the first guidance trigger instruction sent by the communication tag entity. Optionally, before the display includes the first guidance information for guiding the user to use the near field communication function, it may also include: obtaining the first guidance trigger instruction sent by the communication tag entity; the first guidance trigger instruction is generated based on the communication tag entity determining that there is a user within the preset range of the communication tag entity, or the first guidance trigger instruction is generated based on the fact that the communication tag entity has not obtained a trigger signal for near field communication within a preset time period after determining that there is a user within the preset range of the communication tag entity.

[0156] In the embodiments of this specification, the first guidance trigger instruction may only contain the first guidance identifier. After receiving the first guidance trigger instruction, the information promotion entity may, based on the first guidance identifier contained in the first guidance trigger instruction, retrieve the first guidance information corresponding to the first guidance identifier from a database. The trigger signal may be a signal sent by the user terminal after the user terminal activates near-field communication mode, enabling near-field communication interaction with the communication tag entity.

[0157] In actual applications, when the communication tag entity detects that it has not received a trigger signal after coming into contact with the user terminal, it may also generate a first guidance trigger instruction and send it to the information promotion entity.

[0158] As an implementation manner, optionally, in the embodiment of this specification, the first guidance information includes at least one of a QR code image and text information for guiding the user to turn on the near field communication function.

[0159] In an embodiment of this specification, a user can scan a QR code image through a user terminal, so that the user terminal can jump to a guidance page that guides the user to enable the near-field communication function based on the information contained in the QR code image. The user can turn on the near-field communication function of the user terminal based on the animated guidance information or guidance text information on the guidance page. Alternatively, after the user scans the QR code image through the user terminal, the user terminal can directly jump to the function activation page of the user terminal for turning on the near-field communication function based on the information contained in the QR code image. The text information can represent a natural language description for guiding the user to turn on the near-field communication function in the user terminal.

[0160] As an implementation mode, optionally, in the embodiments of this specification, the method may further include: determining whether there is a user within a preset range of the information promotion entity; the display of guidance information for guiding the user to obtain information through near-field communication specifically includes: if there is a user within the preset range of the information promotion entity, then displaying first guidance information for guiding the user to use the near-field communication function.

[0161] In an embodiment of this specification, the information promotion entity may be embedded with at least one of an infrared sensor, a Bluetooth device, a PIR sensor, a mobile phone detector, and an ultrasonic detector for detecting nearby people. The preset range may be set based on the performance of the detection device, the size of the space where the information promotion entity is located, or both. In an embodiment of this specification, if no user is within the preset range of the information promotion entity, the first guidance message may not be displayed.

[0162] As an embodiment, optionally, the method may also include: obtaining a second guidance trigger instruction sent by the communication tag entity; the second guidance trigger instruction is generated based on the communication tag entity switching to a standby state; based on the second guidance trigger instruction, displaying a second guidance information for guiding the user to use the communication tag entity.

[0163] In the embodiments of this specification, the standby state may indicate that the communication tag entity is in an energy-saving state, for example, no longer emitting light. The second guidance trigger instruction may include second guidance identification information. Based on the second guidance identification information contained in the second guidance trigger instruction, the information promotion entity may search a database for second guidance information that corresponds to the second guidance identification information. In the embodiments of this specification, the second guidance information may be a relatively eye-catching shape, such as a red envelope or a guidance ball. A text description may also be added within or near the shape to facilitate user understanding and interaction.

[0164] As an implementation mode, optionally, in an embodiment of this specification, the method may further include: obtaining device working status information of the communication tag entity; if the device working status information is information indicating that the communication tag entity is in a standby state, displaying second guidance information for guiding the user to use the communication tag entity.

[0165] In the embodiments of this specification, the information promotion entity may continuously monitor the operating status of the communication tag entity via a communication link with the communication tag entity; if the communication tag entity is detected to be in a standby state, the information promotion entity may determine and display second guidance information corresponding to the standby state. In practical applications, the communication tag entity may continuously provide feedback on its operating status to the information promotion entity; if the information promotion entity receives feedback that the operating status of the communication tag entity is in a standby state, the information promotion entity may determine and display second guidance information corresponding to the standby state.

[0166] As an implementation mode, optionally, in an embodiment of this specification, the method may further include: determining a target area for displaying the second guidance information based on the location information of the communication tag entity; the target area is an area of ​​the information promotion entity close to the communication tag entity; the display of the second guidance information for guiding the user to use the communication tag entity specifically includes: displaying the second guidance information in the target area.

[0167] In the embodiments of this specification, the position information may represent the relative position of the communication tag entity relative to the information promotion entity; or it may be the three-dimensional coordinate position in the space in which it is located. The target area may be the area adjacent to the communication tag entity in the information promotion entity. For example, if the communication tag entity is located on the lower left side of the information promotion entity, the second guidance information may be displayed on the lower left side of the information promotion entity. In actual applications, the target area for displaying the second guidance information may be pre-set in the parameters of the information promotion entity or in the server during the installation of the communication tag entity and the information promotion entity, so that the information promotion entity can quickly display the second guidance information without having to re-confirm the target area for displaying the second guidance information based on the communication tag entity.

[0168] Based on the same idea, this specification also provides a method for displaying information with a server as the execution subject. A method for displaying information with a server as the execution subject provided in an embodiment of this specification may specifically include: obtaining a page acquisition request sent by a user terminal; determining the target page information corresponding to the first identifier based on the first identifier contained in the page acquisition request; and sending the target page information to the user terminal. Wherein, the page acquisition request is generated by the user terminal based on the first tag information obtained from the communication tag entity through near field communication; the first tag information includes the first identifier of the first promotion information displayed in the information promotion entity; the distance between the communication tag entity and the information promotion entity is less than or equal to the preset distance.

[0169] In an embodiment of the present specification, a page acquisition request may include first identification information. There is a unique correspondence between the first identification and the first promotion information, and it is used to identify the first promotion information. The target page information may include information used to generate the target page, such as the name information of the first promotion object of the first promotion information, the picture information of the first promotion object, the parameter information of the first promotion object, etc. The user terminal can obtain the target page information sent by the server, and fill it into a preset template based on the target page information, and can render the target page based on the filled template, and display the target page to the user through the user terminal. In actual applications, the server can generate a target page after determining the target page information, and send the target page to the user terminal, so that the user terminal renders and displays it based on the target page, thereby quickly displaying the target page to the user.

[0170] The examples of this specification also provide some specific implementation plans of this method, which are described below.

[0171] As an implementation manner, optionally, in the embodiments of this specification, the method may further include: if there is no target page information corresponding to the first identifier, sending result information indicating that the corresponding page was not obtained to the user terminal, so that the user terminal displays a first fallback page based on the result information; the first fallback page is a page pre-stored locally on the user terminal. Alternatively, if there is no target page information corresponding to the first identifier, sending a second fallback page to the user terminal.

[0172] In the embodiment of this specification, the first catch-all page can be a small game interface, such as red envelope rain, or other small games that can be tried out, etc.; it can also be a leisure and entertainment page; it can also be some animation pages, such as short video animations, service promotion animations, etc.; it can also display inaccessible pages; it can also display activity advertising pages launched by the application; it can also be promotional information of small programs that the user has visited in the application in the past, etc. The first catch-all page can be pre-configured during the installation of the terminal application by the user terminal; it can also be the first historical page information generated by the user during the use of the terminal application; it can also be the second historical page information generated by the user during the previous opening of the small program of the terminal application. In the embodiment of this specification, the second catch-all page can be a page of the small program displayed by the user terminal; it can also be a page that has not been displayed by the user terminal but is contained in the terminal application. The second catch-all page can be a game component displayed in a floating layer, or it can be a native floating layer of a terminal application. The second catch-all page can be the same as the first catch-all page, or it can be different from the first catch-all page.

[0173] In order to more clearly illustrate a method for displaying information provided in an embodiment of this specification, Figure 6 A swim lane diagram of a method for displaying information provided in an embodiment of this specification. Figure 6 As shown, the solution may include a near field communication stage and a page acquisition stage, and may specifically include the following steps.

[0174] The user terminal may execute step 602: send a trigger signal for near field communication.

[0175] The communication tag entity located near the user terminal may execute step 604: obtaining a trigger signal.

[0176] Step 606: Send first tag information based on the trigger signal.

[0177] In an embodiment of this specification, the first tag information may include a first identifier of the first promotional information. The first promotional information may be the promotional information currently being displayed by the information promotion entity. In an embodiment of this specification, the first tag information may include first identifier information. In addition to the first identifier, the first tag information may also include device identifier information of the information promotion entity and a uniform resource locator (URL) corresponding to the identifier of the first promotional information. The device identifier information is used to uniquely identify the information promotion entity. The uniform resource locator (URL) is used to open the application, mini-program, or H5 page corresponding to the first promotional information, so as to display a page related to the first promotional information on the user terminal interface.

[0178] In actual applications, the information promotion entity can send the first identifier, device identification information and the uniform resource locator URL corresponding to the first promotion information to the communication tag entity; or, after receiving the first identifier information, the communication tag entity can also determine the uniform resource locator URL corresponding to the first identifier from its own stored data, and determine the device identification information of the information promotion entity that sent the first identifier; or, the information promotion entity can send the first identifier and the device identification information to the communication tag entity, and the communication tag entity searches for the uniform resource locator URL corresponding to the first promotion information based on the first identifier; or, the information promotion entity can send the first identifier and the uniform resource locator URL corresponding to the first promotion information to the communication tag entity, and the communication tag entity can contain the device identification information of the information promotion entity; the communication tag entity can include the first identifier, uniform resource locator URL and device identification information in the first tag information, and send the first tag information to the user terminal, so that the user terminal can open the target page corresponding to the first promotion information based on the first tag information.

[0179] The user terminal may receive the first tag information sent by the communication tag entity and execute step 608: displaying a prompt page based on the first tag information.

[0180] In the embodiments of this specification, whether to display a prompt page can be determined based on the type of user terminal. For example, if the user terminal is of the first type, the prompt page may not be displayed and the application launch operation may be performed directly; if the user terminal is of the second type, the prompt page may be displayed. The first type may include the user terminal's operating system being HarmonyOS or Android. The second type may include the user terminal's operating system being iOS.

[0181] Step 610: Based on the user's confirmation operation on the prompt page, start the target application.

[0182] Step 612: Determine whether the network status is good.

[0183] If the network status is poor, step 614 may be executed: displaying a second fallback page.

[0184] In the embodiment of this specification, the second backup page can be generated based on the page information stored locally in the user terminal. After the second backup page is displayed for a set time, the user terminal can also obtain and display the target page information.

[0185] If the network status is good, the user terminal may execute step 616: generate a page acquisition request and send it to the server.

[0186] The server may execute step 618: obtaining a page acquisition request sent by the user terminal.

[0187] Step 620: Determine target page information based on the first identifier included in the page acquisition request.

[0188] Step 622: Determine whether target page information exists.

[0189] If the target page information does not exist, step 624 may be executed: sending the first backup page.

[0190] After the user terminal receives the first catch-all page, it may execute step 626: displaying the first catch-all page.

[0191] In actual applications, if the user terminal has the first fallback page in the local cache, step 624 may not be executed. After receiving the feedback result information sent by the server indicating that the target page was not found, the user terminal can obtain the first fallback page from the local cache and display it.

[0192] If the target page information exists, the server may execute step 628: sending the target page information.

[0193] After the user terminal receives the target page information, it may execute step 630: display the target page based on the target page information.

[0194] In actual applications, the user terminal can also display an intermediate page before displaying the target page. The intermediate page can be an identification page of the application that carries the target page, thereby avoiding the user waiting on a blank page; it can also provide the user with message source information, so that when the information promotion entity has not played the first promotional information, but the user wants to view it, the user can search in the application displayed on the intermediate page, thereby improving the user experience.

[0195] The above steps have some features that are the same or similar to those in the above embodiments. Please refer to the detailed explanation of the method for displaying information described above, and no further details will be given here.

[0196] It should be understood that the order of some steps in the methods described in the above embodiments can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0197] Through the above method, the information promotion entity can send the identifier of the promotion information to the communication tag entity before displaying the promotion information, so that the communication tag entity can generate corresponding tag information, which makes it easier for the user terminal to obtain the target page corresponding to the promotion information displayed by the information promotion entity based on the tag information, thereby improving the accuracy of obtaining the target page and reducing the user's operations to obtain the target page, thereby simplifying user operations and improving user experience.

[0198] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Figure 7 The embodiments of this specification provide corresponding Figure 2 A schematic diagram of the structure of a device for displaying information. Figure 7 As shown, the device may include:

[0199] A first tag information acquisition module 702 is configured to acquire, via near field communication, first tag information provided by a communication tag entity located at a first location; the first tag information includes a first identifier of a first promotional information displayed by an information promotion entity located at a second location; and the distance between the first location and the second location is less than or equal to a preset distance.

[0200] The target page display module 704 is configured to display a target page related to the first promotion information based on the first identifier.

[0201] based on Figure 7 The present specification also provides some specific implementation plans of the device, which are described below.

[0202] Optionally, the information promotion entity includes at least one of an entity for displaying promotional information in the form of a smart screen terminal and a poster; the communication tag entity includes at least one of an information board carrying an NFC tag and an electronic device carrying an NFC tag.

[0203] Optionally, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

[0204] Optionally, the first identifier is determined by the communication tag entity from an identifier set according to a display order or display time of each promotion information that can be displayed in the information promotion entity; the identifier set includes identifier information of each promotion information.

[0205] Optionally, the first identifier is pre-entered into the communication tag entity.

[0206] Optionally, the first tag information also includes application identification information of the target application; the device can also be used to: start the target application in the user terminal based on the application identification information; display the target page corresponding to the first promotion information, specifically including: displaying the target page corresponding to the first promotion information based on the started target application.

[0207] Optionally, the application identification information includes a uniform resource locator (URL) of the target application; or, the target application includes at least one of a terminal application and a mini-program.

[0208] Optionally, the target page display module can be specifically used to: send a page acquisition request to the server based on the first identifier; obtain target page information corresponding to the first promotion information fed back by the server; and display the target page based on the target page information.

[0209] Optionally, the first tag information also includes device identification information of the information promotion entity; the target page display module can be specifically used to: send a page acquisition request to the server based on the first identification and device identification information; the page acquisition request includes the first identification and device identification information.

[0210] Optionally, the target page display module can be specifically used to: if the target page information corresponding to the first promotion information fed back by the server is not obtained, then display a first fallback page; the first fallback page is a page pre-stored locally in the user terminal.

[0211] Optionally, the target page display module can be specifically used to: obtain the network status of the user terminal; send a page acquisition request to the server, specifically including: if the network status of the user terminal indicates that the network status is good, sending a page acquisition request to the server.

[0212] Optionally, the target page display module may be specifically configured to: display a second fallback page if the user terminal indicates a poor network state; the second fallback page is a page pre-stored locally in the user terminal.

[0213] Optionally, the device can also be used to: display a prompt page based on the first tag information; the prompt page includes prompt information prompting to start the target application; start the target application in the user terminal, specifically including: obtaining the confirmation operation performed by the user based on the prompt page, and starting the target application in the user terminal.

[0214] Optionally, the device can also be used to: if the information promotion entity displays the second promotion information after displaying the first promotion information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes a second identifier of the second promotion information.

[0215] Optionally, the target page includes at least one of a product introduction page for introducing the first promotion object and a product purchase page for purchasing the first promotion object; or, the target page includes relevant information of other objects; the other objects include promotional objects represented by other promotional information that can be displayed in the information promotion entity, and at least one of at least some products that can be provided by the target application for displaying the target page.

[0216] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Figure 8 The embodiments of this specification provide corresponding Figure 4 A schematic diagram of the structure of a device for displaying information. Figure 8 As shown, the device may include:

[0217] A trigger signal acquisition module 802 is configured to acquire a trigger signal for near field communication sent by a user terminal;

[0218] The information sending module 804 is used to send the first tag information to the user terminal based on the trigger signal; the first tag information includes the first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays the target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to the preset distance.

[0219] based on Figure 8 The present specification also provides some specific implementation plans of the device, which are described below.

[0220] Optionally, the device may further include a tag information generating module, which may be specifically configured to: enable the communication tag entity to obtain a first identifier sent by the information promotion entity; and generate first tag information based on the first identifier.

[0221] Optionally, the device can also be used to: determine whether there is a user within a preset range of the communication tag entity; if there is a user, send a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays a first guidance information including a method for guiding the user to use the near-field communication function based on the first guidance trigger instruction.

[0222] Optionally, the device may also be configured to: if no trigger signal for near field communication is obtained within a preset time period after determining that a user exists within a preset range of the communication tag entity, send a first guidance trigger instruction to the information promotion entity.

[0223] Optionally, the first guidance information includes at least one of a QR code image and text information for guiding the user to turn on the near field communication function.

[0224] Optionally, if the communication tag entity switches to the standby state, a second guidance trigger instruction is sent to the information promotion entity so that the information promotion entity displays second guidance information for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

[0225] Optionally, the second guiding information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

[0226] Optionally, the device may also be used to: display prompt information indicating the communication result; the prompt information includes at least one form of information selected from the group consisting of sound, light, and text.

[0227] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Figure 9 The embodiments of this specification provide corresponding Figure 5 A schematic diagram of the structure of a device for displaying information. Figure 9 As shown, the device may include:

[0228] An identifier sending module 902 is configured to send a first identifier of a first promotional message to a communication tag entity; the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to a user terminal via near-field communication, whereupon the user terminal displays a target page related to the first promotional message based on the first identifier; and the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0229] The promotion information display module 904 is configured to display the first promotion information.

[0230] based on Figure 9 The present specification also provides some specific implementation plans of the device, which are described below.

[0231] Optionally, the device may be further configured to: display first guidance information for guiding the user to use the near field communication function.

[0232] Optionally, the device can also be used to: obtain a first guidance trigger instruction sent by the communication tag entity; the first guidance trigger instruction is generated on the basis of the communication tag entity determining that there is a user within a preset range of the communication tag entity, or the first guidance trigger instruction is generated on the basis of not obtaining a trigger signal for near-field communication within a preset time period after the communication tag entity determines that there is a user within a preset range of the communication tag entity.

[0233] Optionally, the first guidance information includes at least one of a QR code image and text information for guiding the user to turn on the near field communication function.

[0234] Optionally, the device can also be used to: determine whether there is a user within the preset range of the information promotion entity; display guidance information for guiding the user to obtain information through near-field communication, specifically including: if there is a user within the preset range of the information promotion entity, then display the first guidance information for guiding the user to use the near-field communication function.

[0235] Optionally, the device can also be used to: obtain a second guidance trigger instruction sent by the communication tag entity; the second guidance trigger instruction is generated based on the communication tag entity switching to the standby state; based on the second guidance trigger instruction, display second guidance information for guiding the user to use the communication tag entity.

[0236] Optionally, the apparatus can also be used to: obtain device working status information of the communication tag entity; if the device working status information is information indicating that the communication tag entity is in standby mode, display second guidance information for guiding the user to use the communication tag entity.

[0237] Optionally, the device can also be used to: determine a target area for displaying the second guidance information based on the location information of the communication tag entity; the target area is an area in the information promotion entity that is close to the communication tag entity; and display the second guidance information for guiding the user to use the communication tag entity, specifically including: displaying the second guidance information in the target area.

[0238] Based on the same idea, the embodiment of this specification also provides a device corresponding to the above-mentioned method of displaying information with the server as the execution body. The device may include: a request acquisition module, used to obtain a page acquisition request sent by a user terminal; the page acquisition request is generated by the user terminal based on the first tag information obtained from the communication tag entity through near field communication; the first tag information includes the first identifier of the first promotion information displayed in the information promotion entity; the distance between the communication tag entity and the information promotion entity is less than or equal to the preset distance; a page information determination module, used to determine the target page information corresponding to the first identifier based on the first identifier included in the page acquisition request; a page information sending module, used to send the target page information to the user terminal.

[0239] The examples of this specification also provide some specific implementation plans of the device, which are described below.

[0240] Optionally, the device may also be configured to: if target page information corresponding to the first identifier does not exist, send result information indicating that the corresponding page was not obtained to the user terminal, so that the user terminal can display a first fallback page based on the result information; the first fallback page is a page pre-stored locally on the user terminal. Alternatively, if target page information corresponding to the first identifier does not exist, send a second fallback page to the user terminal.

[0241] Based on the same idea, the embodiments of this specification also provide devices corresponding to the above methods. Figure 10 This is a schematic diagram of a device for displaying information provided in an embodiment of this specification. Figure 10 As shown, the device 1000 may include: at least one processor 1010; and a memory 1030 communicatively connected to the at least one processor; wherein the memory 1030 stores instructions 1020 that can be executed by the at least one processor 1010, and the instructions are executed by the at least one processor 1010 to enable the at least one processor 1010 to execute a method of displaying information.

[0242] Based on the same idea, the embodiments of this specification also provide a computer-readable medium corresponding to the above method. The computer-readable medium stores computer-readable instructions, which can be executed by a processor to implement the above method of displaying information.

[0243] The various embodiments in this specification are described in a progressive manner. The same or similar parts between the various embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. Figure 10 As for the device shown, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment.

[0244] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0245] In the 1990s, technological improvements could be clearly distinguished as either hardware improvements (for example, improvements to circuit structures like diodes, transistors, and switches) or software improvements (improvements to process flows). However, with the advancement of technology, many process flow improvements can now be considered direct improvements to hardware circuit structures. Designers almost always create the corresponding hardware circuit structure by programming the improved process flow into the hardware circuit. Therefore, it cannot be said that a process flow improvement cannot be implemented using physical hardware modules. For example, a programmable logic device (PLD), such as a field programmable gate array (FPGA), is an integrated circuit whose logical function is determined by user programming. Designers can "integrate" a digital system on a PLD by programming it themselves, without having to hire a chip manufacturer to design and manufacture a dedicated integrated circuit chip. Moreover, nowadays, instead of manually fabricating integrated circuit chips, this programming is mostly performed using software called a "logic compiler." This is similar to the software compilers used during program development. Before compilation, the original code must be written in a specific programming language, called a Hardware Description Language (HDL). There are many types of HDL, including ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, and RHDL (Ruby Hardware Description Language). Currently, the most commonly used are VHDL (Very-High-Speed ​​Integrated Circuit Hardware Description Language) and Verilog. Those skilled in the art will also understand that simply by programming a method flow in one of these hardware description languages ​​and then programming it into an integrated circuit, a hardware circuit that implements the logic method flow can be easily obtained.

[0246] The controller can be implemented in any suitable manner. For example, the controller can take the form of a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro)processor, logic gates, switches, an application-specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller. Examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320. The memory controller can also be implemented as part of the memory control logic. Those skilled in the art will also appreciate that, in addition to implementing the controller purely in computer-readable program code, the controller can also be implemented in the form of logic gates, switches, an application-specific integrated circuit, a programmable logic controller, an embedded microcontroller, etc. by logically programming the method steps. Therefore, such a controller can be considered a hardware component, and the means for implementing the various functions included therein can also be considered as structures within the hardware component. Alternatively, the means for implementing the various functions can be considered both a software module implementing the method and a structure within the hardware component.

[0247] The systems, devices, modules or units described in the above embodiments can be implemented by computer chips or entities, or by products with certain functions. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices. For the convenience of description, the above devices are described separately by function into various units. Of course, when implementing this application, the functions of each unit can be implemented in the same or multiple software and / or hardware.

[0248] Those skilled in the art will appreciate that embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a completely hardware embodiment, a completely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code. The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of processes and / or boxes in the flowchart and / or block diagram, may be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, such that instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the functions described in the processes. Figure 1 a process or multiple processes and / or boxes Figure 1 These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing device to work in a specific way, so that the instructions stored in the computer-readable memory produce a product including the instruction device, which implements the function specified in the process. Figure 1 a process or multiple processes and / or boxes Figure 1 The function specified in one or more boxes.

[0249] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operational steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing the instructions executed on the computer or other programmable device for implementing the process. Figure 1 a process or multiple processes and / or boxes Figure 1 The steps of the functions specified in one or more blocks. In a typical configuration, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory. Memory may include non-permanent storage in a computer-readable medium, random access memory (RAM), and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[0250] Computer-readable media includes both permanent and non-permanent, removable and non-removable media that can be implemented using any method or technology for information storage. Information can be computer-readable instructions, data structures, program modules, or other data. Examples of computer storage media include, but are not limited to, phase-change RAM (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices, or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include transitory computer-readable media such as modulated data signals and carrier waves.

[0251] It should also be noted that the terms "comprises," "includes," or any other variations thereof are intended to encompass non-exclusive inclusion, such that a process, method, commodity, or apparatus that includes a series of elements includes not only those elements but also other elements not explicitly listed, or includes elements inherent to such process, method, commodity, or apparatus. In the absence of further limitations, an element defined by the phrase "comprises a ..." does not exclude the presence of other identical elements in the process, method, commodity, or apparatus that includes the element.

[0252] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems, or computer program products. Therefore, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware. Furthermore, the present application may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to magnetic disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0253] The present application may be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. The present application may also be practiced in distributed computing environments where tasks are performed by remote processing devices connected through a communications network. In a distributed computing environment, program modules may be located in local and remote computer storage media, including storage devices.

[0254] The foregoing is merely an embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present application should all be included within the scope of the claims of the present application.

Claims

1. A method for displaying information, comprising: The user terminal obtains first tag information provided by the communication tag entity set at the first position through near field communication; The first tag information includes a first identifier of a first promotional information displayed by an information promotion entity located at a second location; the distance between the first location and the second location is less than or equal to a preset distance; the communication tag entity is an electronic device with logic processing capabilities and is capable of updating NFC tag information; wherein, before displaying the first promotional information, the information promotion entity sends the first identifier to the communication tag entity, and the communication tag entity generates the first tag information based on the first identifier; Based on the first identifier, a target page related to the first promotional information is displayed; wherein, the first tag information also includes the device identification information of the information promotion entity, and the user terminal sends a page acquisition request including the first identifier and the device identification information to the server, and the server determines the target page information based on the first identifier and the device identification information and feeds it back to the user terminal.

2. The method according to claim 1, wherein the information promotion entity comprises at least one of an entity for displaying promotional information in the form of a smart screen terminal and a poster; The communication tag entity includes at least one of an information tag carrying an NFC tag and an electronic device carrying an NFC tag.

3. According to the method of claim 1, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

4. According to the method according to claim 1, the first identifier is determined by the communication tag entity from the identifier set according to the display order or display time of each promotion information that can be displayed in the information promotion entity; the identifier set includes the identifier information of each promotion information.

5. According to the method of claim 1, the first identifier is pre-entered into the communication tag entity.

6. The method according to claim 1, wherein the first tag information further includes application identification information of the target application; the method further comprising: Based on the application identification information, starting the target application in the user terminal; The displaying of the target page related to the first promotional information specifically includes: Based on the started target application, a target page related to the first promotion information is displayed.

7. The method according to claim 6, wherein the application identification information comprises a uniform resource locator (URL) of the target application; or, The target application includes at least one of a terminal application and a mini-program.

8. The method according to claim 1, wherein displaying a target page related to the first promotional information based on the first identifier specifically comprises: Based on the first identifier, sending a page acquisition request to the server; Obtaining target page information corresponding to the first promotion information fed back by the server; Based on the target page information, the target page is displayed.

9. The method according to claim 1, further comprising: If the target page information corresponding to the first promotion information is not obtained from the server, the first fallback page is displayed; The first backup page is a page pre-stored locally on the user terminal.

10. The method according to claim 8, before sending the page acquisition request to the server, further comprising: Obtaining the network status of the user terminal; The sending of the page acquisition request to the server specifically includes: If the user terminal is in a network state indicating a good network state, a page acquisition request is sent to the server.

11. The method according to claim 10, further comprising: If the user terminal indicates a poor network status, displaying a second fallback page; The second backup page is a page pre-stored locally on the user terminal.

12. The method according to claim 6, before starting the target application in the user terminal, further comprising: Based on the first tag information, display a prompt page; The prompt page includes prompt information for starting the target application; The starting the target application in the user terminal specifically includes: Acquire a confirmation operation performed by the user based on the prompt page, and start the target application in the user terminal.

13. The method according to claim 1, further comprising: If the information promotion entity displays the second promotion information after displaying the first promotion information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes the second identifier of the second promotion information.

14. The method according to claim 1, wherein the target page comprises at least one of a product introduction page for introducing the first promotion target and a product purchase page for purchasing the first promotion target; Alternatively, the target page includes relevant information of other objects; the other objects include at least one of promotional objects represented by other promotional information that can be displayed in the information promotion entity and at least part of the products that can be provided by the target application for displaying the target page.

15. A method for displaying information, comprising: The communication tag entity obtains a trigger signal for near field communication sent by the user terminal; The communication tag entity is an electronic device with a logic processing function and is capable of updating NFC tag information; the information promotion entity sends a first identifier of the first promotion information to the communication tag entity before displaying the first promotion information, and the communication tag entity generates first tag information based on the first identifier; Based on the trigger signal, sending the first tag information to the user terminal; The first tag information includes the first identifier, so that the user terminal displays the target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to the preset distance; wherein, the first tag information also includes the device identification information of the information promotion entity, the user terminal sends a page acquisition request including the first identifier and the device identification information to the server, and the server determines the target page information based on the first identifier and the device identification information and feeds it back to the user terminal.

16. The method according to claim 15, before the communication tag entity obtains the trigger signal for near field communication sent by the user terminal, further comprising: The communication tag entity obtains the first identifier sent by the information promotion entity; The first tag information is generated based on the first identifier.

17. The method according to claim 15, further comprising: Determining whether there is a user within a preset range of the communication tag entity; If the user exists, a first guidance trigger instruction is sent to the information promotion entity, so that the information promotion entity displays first guidance information for guiding the user to use the near field communication function based on the first guidance trigger instruction.

18. The method according to claim 17, wherein sending the first guidance trigger instruction to the information promotion entity specifically comprises: If no trigger signal for near field communication is obtained within a preset period of time after determining that there is a user within the preset range of the communication tag entity, a first guidance trigger instruction is sent to the information promotion entity.

19. The method according to claim 17, wherein the first guidance information comprises at least one of a QR code image and text information for guiding the user to enable the near field communication function.

20. According to the method of claim 15, if the communication tag entity switches to the standby state, a second guidance trigger instruction is sent to the information promotion entity, so that the information promotion entity displays the second guidance information for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

21. The method according to claim 20, wherein the second guiding information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

22. The method according to claim 15, after the communication tag entity obtains the trigger signal for near field communication sent by the user terminal, further comprising: Displaying prompt information indicating communication results; The prompt information includes at least one form of information including sound, light, and text.

23. A method for displaying information, comprising: An information promotion entity sends a first identifier of a first promotional message to a communication tag entity; the communication tag entity is an electronic device with a logic processing function, capable of updating NFC tag information; the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to a user terminal via near field communication, and the user terminal displays a target page related to the first promotional message based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; wherein the first tag information also includes the device identification information of the information promotion entity, and the user terminal sends a page acquisition request including the first identifier and the device identification information to a server, and the server determines the target page information based on the first identifier and the device identification information and feeds back the target page information to the user terminal; The first promotion information is displayed.

24. The method according to claim 23, further comprising: The display includes first guide information for guiding the user to use the near field communication function.

25. The method according to claim 24, before displaying the first guidance information for guiding the user to use the near field communication function, further comprising: Acquire a first guidance trigger instruction sent by the communication tag entity; The first guidance trigger instruction is generated on the basis that the communication tag entity determines that there is a user within the preset range of the communication tag entity, or the first guidance trigger instruction is generated on the basis that the communication tag entity does not obtain a trigger signal for near-field communication within a preset time period after determining that there is a user within the preset range of the communication tag entity.

26. The method according to claim 25, wherein the first guidance information comprises at least one of a QR code image and text information for guiding the user to enable the near field communication function.

27. The method according to claim 24, further comprising: Determining whether there is a user within a preset range of the information promotion entity; Displays guidance information for guiding users to obtain information through near field communication, including: If there is a user within the preset range of the information promotion entity, first guidance information for guiding the user to use the near field communication function is displayed.

28. The method of claim 23, further comprising: Obtaining a second guidance triggering instruction sent by the communication tag entity; The second guidance trigger instruction is generated based on the communication tag entity switching to the standby state; Based on the second guidance trigger instruction, second guidance information for guiding the user to use the communication tag entity is displayed.

29. The method of claim 23, further comprising: Obtaining device working status information of the communication tag entity; If the device working status information is information indicating that the communication tag entity is in a standby state, second guidance information for guiding the user to use the communication tag entity is displayed.

30. The method according to claim 28 or 29, further comprising: determining a target area for displaying the second guidance information based on the location information of the communication tag entity; The target area is an area of ​​the information promotion entity close to the communication tag entity; The displaying of the second guidance information for guiding the user to use the communication tag entity specifically includes: The second guide information is displayed in the target area.

31. A device for displaying information, comprising: A first tag information acquisition module is used to acquire first tag information provided by a communication tag entity set at a first position through near field communication; The first tag information includes a first identifier of a first promotional information displayed by an information promotion entity located at a second location; the distance between the first location and the second location is less than or equal to a preset distance; the communication tag entity is an electronic device with logic processing capabilities and is capable of updating NFC tag information; wherein, before displaying the first promotional information, the information promotion entity sends the first identifier to the communication tag entity, and the communication tag entity generates the first tag information based on the first identifier; A target page display module is used to display a target page related to the first promotional information based on the first identifier; wherein the first tag information also includes the device identification information of the information promotion entity, the device sends a page acquisition request including the first identifier and the device identification information to the server, and the server determines the target page information based on the first identifier and the device identification information and feeds it back to the device.

32. A device for displaying information, comprising: A trigger signal acquisition module, used to acquire a trigger signal for near field communication sent by a user terminal; The device is an electronic device with a logic processing function, capable of updating NFC tag information; the information promotion entity sends a first identifier of the first promotion information to the device before displaying the first promotion information, and the device generates first tag information based on the first identifier; An information sending module, configured to send first tag information to the user terminal based on the trigger signal; The first tag information includes the first identifier, so that the user terminal displays the target page related to the first promotion information based on the first identifier; the distance between the device and the information promotion entity is less than or equal to the preset distance; wherein, the first tag information also includes the device identification information of the information promotion entity, the user terminal sends a page acquisition request including the first identifier and the device identification information to the server, and the server determines the target page information based on the first identifier and the device identification information and feeds it back to the user terminal.

33. A device for displaying information, comprising: An identifier sending module is used to send a first identifier of a first promotional information to a communication tag entity; the communication tag entity is an electronic device with a logic processing function, capable of updating NFC tag information; the first identifier is used by the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to a user terminal via near-field communication, and the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the device is less than or equal to a preset distance; wherein the first tag information also includes the device identification information of the device, the user terminal sends a page acquisition request including the first identifier and the device identification information to a server, and the server determines the target page information based on the first identifier and the device identification information and feeds back the target page information to the user terminal; The promotion information display module is used to display the first promotion information.

34. A device for displaying information, comprising: at least one processor; as well as, a memory communicatively connected to the at least one processor; wherein, The memory stores instructions to be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the method for displaying information according to any one of claims 1 to 30.

35. A computer-readable medium having computer-readable instructions stored thereon, wherein the computer-readable instructions are executed by a processor to implement the method for displaying information according to any one of claims 1 to 30.

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