Method and system for online operation activity configuration

Abstract

The invention discloses a method and system for online operation activity configuration, and belongs to the technical field of data configuration. The method comprises the following steps: acquiring preparation data of an online operation activity, performing feature extraction on the preparation data to obtain key features in the preparation data, and generating an activity rule based on the key features; inputting the activity rule into a pre-established configuration model, generating an online configuration scheme according to the activity rule by using the configuration model, performing simulation configuration of the online operation activity online by using the online configuration scheme, simulating the operation of the online operation activity after the configuration is completed, and obtaining a simulation operation result; and based on the simulation operation result, determining whether the online configuration scheme meets a configuration target, and if yes, performing online operation activity configuration by using the online configuration scheme. The application of the invention promotes the drainage of operation.

Description

Technical Field

[0001] The present invention relates to the technical field of data configuration, and more specifically, to a method and system for configuring online operation activities. Background Art

[0002] Raffles have always been at the forefront of marketing, whether it is offline store promotions or online activities. Online raffle red envelopes are a digital marketing tool that combines traditional red envelope culture with modern raffle mechanisms. Users have the opportunity to receive cash rewards or other forms of prizes of varying amounts by participating in specific activities. In the digital age, raffle red envelopes have become an indispensable element in corporate marketing and social interaction. They can not only quickly attract user attention, but also effectively increase brand engagement and user stickiness. They have been widely used in growth links such as attracting new customers, promoting activation, and acquiring customers.

[0003] Now more and more software service providers are starting to establish a platform sales model, hoping to provide users with an interactive mechanism through a unified product platform to meet the needs of all groups. This type of unified platform is often a unified display on the user side, and each product has its own account system and system design model, which is independently implemented and operated. When all products are included in one platform for omni-channel membership operations, how to quickly carry out lucky draw red envelope activities on the platform and each product on the platform is a solution worth considering.

[0004] For platform unified operation activities, in addition to the characteristics of low threshold participation and rapid social communication, raffle red envelopes also need to expand platform characteristics based on the characteristics of a unified platform. For example: support quick configuration of raffle red envelope activities within each module or each product within the quick platform, and set unified or different prize gradients, quantities and winning probabilities according to different activities; support new platform products as rewards after participating in activities to promote user traffic and activity; accurately push raffle red envelopes through platform functions or user data to improve user participation effects. Raffle red envelope public services based on platform characteristics can not only attract user participation and stimulate user activity, but also achieve efficient platform marketing effects at a lower cost. Summary of the invention

[0005] In view of the above problems, the present invention proposes a method for configuring online operation activities, comprising:

[0006] Acquire preparation data of online operation activities, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features;

[0007] Input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of online operation activities online, simulate the operation of the online operation activities after the configuration is completed, and obtain the simulated operation results;

[0008] Based on the simulation operation result, determine whether the online configuration plan meets the configuration target. If so, configure the operation activities online with the online configuration plan.

[0009] Optional, online configuration plan, including: event times, lottery method, event content, event qualifications, event prize pool, winning probability and post-lottery action configuration plan;

[0010] The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other;

[0011] The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide;

[0012] The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity;

[0013] The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users;

[0014] The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards;

[0015] The configuration scheme of the winning probability includes: configuring a random probability for each reward;

[0016] The configuration scheme of the post-lottery action includes: configuring a product traffic page generated after the lottery.

[0017] Optional, event qualifications, including: lottery qualifications and red envelope qualifications;

[0018] The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

[0019] Optionally, after configuring the online operation activities, you can generate an activity entrance for the online operation activities in the official account, mini program, and web interface, and generate a QR code entrance at the same time;

[0020] Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

[0021] In another aspect, the present invention further provides a system for configuring online operation activities, comprising:

[0022] A rule unit, used to obtain preparation data of online operation activities, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features;

[0023] A simulation unit is used to input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of an online operation activity online, simulate the operation of the online operation activity after the configuration is completed, and obtain a simulated operation result;

[0024] The configuration unit is used to determine whether the online configuration plan meets the configuration target based on the simulation operation result, and if so, configure the operation activity online with the online configuration plan.

[0025] Optional, online configuration plan, including: event times, lottery method, event content, event qualifications, event prize pool, winning probability and post-lottery action configuration plan;

[0026] The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other;

[0027] The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide;

[0028] The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity;

[0029] The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users;

[0030] The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards;

[0031] The configuration scheme of the winning probability includes: configuring a random probability for each reward;

[0032] The configuration scheme of the post-lottery action includes: configuring a product traffic page generated after the lottery.

[0033] Optional, event qualifications, including: lottery qualifications and red envelope qualifications;

[0034] The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

[0035] Optionally, after configuring the online operation activities, you can generate an activity entrance for the online operation activities in the official account, mini program, and web interface, and generate a QR code entrance at the same time;

[0036] Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

[0037] In yet another aspect, the present invention further provides a computing device, comprising: one or more processors;

[0038] a processor for executing one or more programs;

[0039] When the one or more programs are executed by the one or more processors, the above-described method is implemented.

[0040] In yet another aspect, the present invention further provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed, the method described above is implemented.

[0041] Compared with the prior art, the present invention has the following beneficial effects:

[0042] The present invention provides a method for configuring online operation activities, including: obtaining preparation data of online operation activities, performing feature extraction on the preparation data to obtain key features in the preparation data, and generating activity rules based on the key features; inputting the activity rules into a pre-established configuration model, generating an online configuration plan based on the configuration model and the activity rules, using the online configuration plan to simulate the configuration of online operation activities online, simulating the operation of online operation activities after the configuration is completed, and obtaining the simulated operation results; based on the simulated operation results, determining whether the online configuration plan meets the configuration target, and if so, configuring the operation activities online with the online configuration plan. The application of the present invention promotes the drainage of operations. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] Figure 1 A flowchart of a method for configuring online operation activities according to the present invention;

[0044] Figure 2 A lottery activity flow chart of an embodiment of a method for configuring online operation activities of the present invention;

[0045] Figure 3 A qualification judgment diagram of an embodiment of a method for configuring online operation activities of the present invention;

[0046] Figure 4 A red envelope lottery qualification determination flow chart of an embodiment of a method for configuring online operation activities of the present invention;

[0047] Figure 5 A configuration relationship diagram between a lottery red envelope activity and a prize pool in an embodiment of a method for configuring online operation activities of the present invention;

[0048] Figure 6 A flowchart of a lottery judgment in a lottery red envelope service in an embodiment of a method for configuring online operation activities of the present invention;

[0049] Figure 7 The present invention is a structural diagram of a system for configuring online operational activities. DETAILED DESCRIPTION

[0050] Now, exemplary embodiments of the present invention are described with reference to the accompanying drawings. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. These embodiments are provided to disclose the present invention in detail and completely and to fully convey the scope of the present invention to those skilled in the art. The terms used in the exemplary embodiments shown in the accompanying drawings are not intended to limit the present invention. In the accompanying drawings, the same units / elements are marked with the same reference numerals.

[0051] Unless otherwise specified, the terms (including technical terms) used herein have the commonly understood meanings to those skilled in the art. In addition, it is understood that the terms defined in commonly used dictionaries should be understood to have the same meanings as those in the context of the relevant fields, and should not be understood as idealized or overly formal meanings.

[0052] Embodiment 1:

[0053] The present invention provides a method for configuring online operation activities, such as Figure 1 As shown, including:

[0054] Step 1: Acquire preparation data of online operation activities, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features;

[0055] Step 2: Input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of online operation activities online, simulate the operation of the online operation activities after the configuration is completed, and obtain the simulated operation results;

[0056] Step 3: Based on the simulation operation result, determine whether the online configuration plan meets the configuration target. If so, configure the operation activities online with the online configuration plan.

[0057] Among them, the online configuration plan includes: event sessions, lottery methods, event content, event qualifications, event prize pools, winning probabilities, and post-lottery actions;

[0058] The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other;

[0059] The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide;

[0060] The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity;

[0061] The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users;

[0062] The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards;

[0063] The configuration scheme of the winning probability includes: configuring a random probability for each reward;

[0064] The configuration scheme of the post-lottery action includes: configuring a product traffic page generated after the lottery.

[0065] Among them, activity qualifications include: lottery qualifications and red envelope qualifications;

[0066] The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

[0067] Among them, after the online operation activities are configured, the activity entrance of the online operation activities can be generated in the official account, mini program, and web interface, and the QR code entrance can be generated at the same time;

[0068] Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

[0069] The present invention is further described below with reference to specific cases:

[0070] Specific case flow: Figure 2 As shown, its specific objectives are broken down as follows:

[0071] Event sessions: Multiple sessions can be set up at the same time, and each session does not interfere with each other.

[0072] Lottery method: You can configure mobile lottery or client lottery. Mobile lottery supports the configuration of mini-program QR code and whether to force following the official account.

[0073] Activity content: supports configuration of activity poster images, texts, and rules.

[0074] Activity qualifications: Supports launching activities based on identity (individual / enterprise), supports launching activities based on whitelists and unified platform business data analysis results.

[0075] Activity Reward Pool: The reward pool can be set as Alipay / WeChat instant discount, video membership redemption coupons, platform benefit coupons, trial opportunities for platform products or benefits, etc. Among them, Alipay / WeChat instant discount can be set as fixed amount or random amount, and the maximum number of redemptions for a single event can also be set;

[0076] Lottery probability: You can set different winning probabilities by region and identity (individual / enterprise), and also support setting a whitelist of winners (win as long as you draw);

[0077] Post-lottery action: supports configuration of secondary lottery traffic diversion, platform functions or platform product traffic diversion;

[0078] Based on the above configuration goals, the lottery red envelope can be provided as an independent public service (hereinafter collectively referred to as the "red envelope lottery service") to the platform basic services or various products within the platform, hereinafter collectively referred to as the "business system"). The "red envelope lottery service" completes the configuration of the activity content, and at the same time provides the "business system" with the interface to determine the lottery eligibility and the lottery page display entrance. The "red envelope lottery service" focuses on the configuration of activity content, activity prize pool docking, lottery page display, lottery rule implementation, and secondary drainage configuration after the lottery, etc. That is, after the user enters the platform to configure the module or operation of the lottery activity, the "business system" determines whether the user has met the red envelope lottery qualifications based on the user's business data in this product. If the red envelope lottery qualifications are met, the "business system" calls to obtain the entry link for the red envelope lottery and displays the page. The entrance to the red envelope lottery can display the lottery page based on the current user's status, activity configuration information, and lottery probability, and supports the "business system" to query the user's lottery records. After decoupling the functions, the "business system" no longer needs to worry about the rules and specific implementation of the lottery activities, but only needs to focus on which users need to be given the lottery operations.

[0079] Eligibility for the draw:

[0080] The business system first determines if the conditions are met to start the lottery event, and then the red envelope system determines whether the specific qualifications are based on the content of the event and the current status of the lottery, achieving the purpose of double restrictions, such as Figure 3 and Figure 4 As shown;

[0081] Business system: The business system determines the business needs and initiates a red envelope lottery after a module or operation in the business system is completed, and determines whether the user is eligible to participate in the red envelope lottery.

[0082] Red Envelope Lottery Service: After the business system determines that the user is eligible for the lottery, the Red Envelope Lottery Service obtains the configuration information of the event based on the event session entered, and determines whether the user is eligible for the red envelope lottery:

[0083] Caller qualification judgment: judge whether the interface caller is the initiator of the activity. For example, if this activity is initiated by product A, only product A can obtain the lucky draw trigger point, and other callers are not eligible to obtain it;

[0084] User qualification judgment: judge whether the user is eligible to participate in the lottery. For example, if the user exceeds the maximum limit of the number of draws for this event, or the user participating in the lottery does not belong to the release area of ​​this lottery, etc., the current user is not eligible for the lottery.

[0085] Event Prize Pool Connection

[0086] The platform supports multiple products to configure the same lucky draw red envelope activity (i.e., unified configuration of lucky draw probability, lucky draw list, lucky draw frequency, etc.), and also supports multiple lucky draw red envelope activities (with different whitelists and different winning probabilities) to connect to the same prize pool (unified configuration of user collection frequency), such as Figure 5 As shown;

[0087] For example, configure the same lucky draw red envelope activity in product A, product B, and product C on the platform, as shown in Table 1:

[0088] Table 1

[0089]

[0090]

[0091] Product B and Product C jointly organized an event in August 2024, using the same event ID and the same prize pool. User a is on the whitelist of winners. After the user participated in the lottery in Product B for the first time, the winning rate was 80%. Then, when entering Product C, because the maximum number of winning times for the event has been reached, the "Red Envelope Lottery Service" will show that the user has participated in the lottery.

[0092] In September 2024, the platform will launch a new product A. It plans to launch an event with product A, product B, and product C, and focus on promoting product A. All users who use product A will win a prize, and the probability of winning other products will be reduced accordingly. In addition, in order to control the overall activity cost and encourage more users to enjoy the benefits of this activity, the three activities are limited to the same prize pool, and the maximum number of winnings in the prize pool is 2.

[0093] Prize draw rules:

[0094] The "red envelope lottery service" first determines whether the current user is eligible for the lottery, including whether the user is within the event opening time range, whether there is a lottery whitelist, whether the user has won a prize, etc. If the user is eligible for the lottery, the configuration information of the prize pool and the probability of winning in the region is read according to the user's region and identity (enterprise / individual), and the user is calculated based on the probability to determine whether the user has won the prize. Finally, after the user completes the lottery, it is necessary to determine whether the event has configured subsequent actions for the lottery (such as a second lottery / opening a product / entering a specified page). If so, the subsequent actions are executed according to the configuration to achieve the purpose of secondary drainage, such as Figure 6 As shown;

[0095] The present invention can carry out a unified raffle red envelope activity for the platform through the public service of raffle red envelopes, support quick configuration of raffle red envelope activities within each module or each product within the quick platform, and set unified or different prize gradients, quantities and winning probabilities for different product activities, thereby improving the flexibility of unified operation of the platform. At the same time, it supports using new platform products as rewards after participating in activities and accurately pushing raffle red envelopes, thereby promoting user drainage and activity, and achieving the effect of unified operation of the platform and precise marketing.

[0096] Embodiment 2:

[0097] In another aspect, the present invention further provides a system 200 for configuring online operation activities, such as Figure 7 As shown, including:

[0098] The rule unit 201 is used to obtain the preparation data of the online operation activity, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features;

[0099] The simulation unit 202 is used to input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of the online operation activity online, simulate the operation of the online operation activity after the configuration is completed, and obtain the simulated operation result;

[0100] The configuration unit 203 is used to determine whether the online configuration plan meets the configuration target based on the simulation operation result, and if so, configure the operation activity online with the online configuration plan.

[0101] Among them, the online configuration plan includes: event sessions, lottery methods, event content, event qualifications, event prize pools, winning probabilities, and post-lottery actions;

[0102] The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other;

[0103] The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide;

[0104] The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity;

[0105] The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users;

[0106] The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards;

[0107] The configuration scheme of the winning probability includes: configuring a random probability for each reward;

[0108] The configuration scheme of the post-lottery action includes: configuring a product traffic page generated after the lottery.

[0109] Among them, activity qualifications include: lottery qualifications and red envelope qualifications;

[0110] The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

[0111] Among them, after the online operation activities are configured, the activity entrance of the online operation activities can be generated in the official account, mini program, and web interface, and the QR code entrance can be generated at the same time;

[0112] Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

[0113] The application of the present invention promotes the drainage of operations.

[0114] Embodiment 3:

[0115] Based on the same inventive concept, the present invention also provides a computer device, which includes a processor and a memory, wherein the memory is used to store a computer program, the computer program includes program instructions, and the processor is used to execute the program instructions stored in the computer storage medium. The processor may be a central processing unit (CPU), or other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components, etc. It is the computing core and control core of the terminal, which is suitable for implementing one or more instructions, and is specifically suitable for loading and executing one or more instructions in the computer storage medium to implement the corresponding method flow or corresponding functions, so as to implement the steps of the method in the above embodiment.

[0116] Embodiment 4:

[0117] Based on the same inventive concept, the present invention also provides a storage medium, specifically a computer-readable storage medium (Memory), which is a memory device in a computer device for storing programs and data. It is understandable that the computer-readable storage medium here can include both a built-in storage medium in a computer device and an extended storage medium supported by the computer device. The computer-readable storage medium provides a storage space, which stores the operating system of the terminal. In addition, one or more instructions suitable for being loaded and executed by a processor are also stored in the storage space, and these instructions can be one or more computer programs (including program codes). It should be noted that the computer-readable storage medium here can be a high-speed RAM memory or a non-volatile memory, such as at least one disk memory. The processor can load and execute one or more instructions stored in the computer-readable storage medium to implement the steps of the method in the above embodiment.

[0118] It will be appreciated by those skilled in the art that embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes. The schemes in the embodiments of the present invention may be implemented in various computer languages, for example, object-oriented programming language Java and literal scripting language JavaScript, etc.

[0119] The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0120] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0121] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0122] Although the preferred embodiments of the present invention have been described, those skilled in the art may make other changes and modifications to these embodiments once they have learned the basic creative concept. Therefore, the appended claims are intended to be interpreted as including the preferred embodiments and all changes and modifications that fall within the scope of the present invention.

[0123] Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include these modifications and variations.

Claims

1. A method for configuring online operation activities, characterized in that: The method comprises: Acquire preparation data of online operation activities, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features; Input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of online operation activities online, simulate the operation of the online operation activities after the configuration is completed, and obtain the simulated operation results; Based on the simulation operation result, determine whether the online configuration plan meets the configuration target. If so, configure the operation activities online with the online configuration plan.

2. The method according to claim 1, characterized in that The online configuration plan includes: event times, lottery methods, event content, event qualifications, event prize pools, winning probabilities, and post-lottery actions; The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other; The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide; The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity; The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users; The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards; The configuration scheme of the winning probability includes: configuring a random probability for each reward; The configuration scheme for the post-lottery action includes: configuring a product traffic page generated after the lottery.

3. The method according to claim 1, characterized in that The activity qualifications include: lottery qualification and red envelope qualification; The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

4. The method according to claim 1, characterized in that: After the online operation activity is configured, an activity entrance for the online operation activity can be generated in the official account, mini program, and web interface, and a QR code entrance can be generated at the same time; Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

5. A system for configuring online operational activities, characterized in that: The system comprises: A rule unit, used to obtain preparation data of online operation activities, perform feature extraction on the preparation data to obtain key features in the preparation data, and generate activity rules based on the key features; A simulation unit is used to input the activity rules into a pre-established configuration model, generate an online configuration plan based on the configuration model and the activity rules, use the online configuration plan to perform a simulated configuration of an online operation activity online, simulate the operation of the online operation activity after the configuration is completed, and obtain a simulated operation result; The configuration unit is used to determine whether the online configuration plan meets the configuration target based on the simulation operation result, and if so, configure the operation activity online with the online configuration plan.

6. The system according to claim 5, characterized in that The online configuration plan includes: event times, lottery methods, event content, event qualifications, event prize pools, winning probabilities, and post-lottery actions; The configuration scheme of the activity sessions includes: configuring the activity sessions at the same time, and each activity does not interfere with each other; The configuration scheme of the lottery method includes: configuring the mobile or client APP, mini program or public account, and participating in the operation activity lottery according to the activity guide; The configuration plan of the activity content, including: configuring pictures, posters and copywriting of the activity in accordance with the theme of the activity; The configuration scheme of the activity qualification includes: configuring the activity conditions, being in the activity whitelist, meeting the activity qualifications, and configuring the maximum number of activity times for participating users; The configuration scheme of the activity prize pool includes: configuring the number of prize pools, the number of rewards, the type of rewards, and the corresponding distribution method of rewards; The configuration scheme of the winning probability includes: configuring a random probability for each reward; The configuration scheme for the post-lottery action includes: configuring a product traffic page generated after the lottery.

7. The system according to claim 5, characterized in that The activity qualifications include: lottery qualification and red envelope qualification; The qualification for the lucky draw and the qualification for the red envelope are mutually exclusive, and a participating user is only eligible for the lucky draw or the red envelope once if the activity conditions are met. If the participating user meets the activity conditions again, he / she will obtain the qualification for the lucky draw or the red envelope again.

8. The system according to claim 5, characterized in that After the online operation activity is configured, an activity entrance for the online operation activity can be generated in the official account, mini program, and web interface, and a QR code entrance can be generated at the same time; Participating users can participate in the online operation activities through the activity entrance or by scanning the QR code through mobile devices.

9. A computer device, characterized in that: include: one or more processors; a processor for executing one or more programs; When the one or more programs are executed by the one or more processors, the method according to any one of claims 1 to 4 is implemented.

10. A computer-readable storage medium, characterized in that: A computer program is stored thereon, and when the computer program is executed, the method according to any one of claims 1 to 4 is implemented.

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