Precise advertisement putting method of commercial garage data platform

Abstract

The invention discloses a precise advertisement putting method of a commercial garage data platform, which comprises a garage entering camera system and an LED screen camera system, when audiences drive vehicles to enter a garage, the vehicle types are collected and recognized through the garage entering camera system, and when the audiences pass through an LED advertisement screen of an underground garage, the vehicle types are recognized through the LED screen camera system. The LED screen camera system automatically collects and recognizes the sex and age group of a passerby, meanwhile, the system stores collected data into a database, and the activity of sending parking coupons through code scanning or the activity of sending red envelopes through code scanning can be displayed on an LED screen. The advertisement is accurately pushed to the target audience through the recognition technology and the AI technology, so that the popularization cost of a brand party is reduced, the liking degree of customers for the advertisement is increased, through double-screen interaction of the mobile phone screen and the LED screen, the interactivity of the advertisement is increased, the liking degree of the audience for the advertisement is enhanced, and the user experience is improved. Required key data are provided for brand parties through the data analysis module, so that decision-making efficiency and decision-making accuracy of the brand parties are improved.

Description

Technical Field

[0001] The present invention relates to the field of precise advertising delivery, and in particular to a precise advertising delivery method for a commercial garage data platform. Background Art

[0002] With the popularization of the Internet, people's attention has gradually shifted from offline advertising to online advertising. The traffic of traditional offline advertising media is limited, especially in industries such as smart driving cars, specialty agriculture, green / renewable energy, etc., where the offline scene traffic is very limited. Compared with online advertising, offline advertising has the following defects: 1. It cannot be accurately delivered, 2. The interactivity is weak, and 3. The delivery effect cannot be monitored. Therefore, those skilled in the art provide a method for accurate advertising delivery on a commercial garage data platform to solve the problems raised in the above background technology. Summary of the invention

[0003] In order to solve the above technical problems, the present invention provides a precise advertising delivery method for a commercial garage data platform, including a garage entry camera system and an LED screen camera system. When the audience drives into the garage, the garage entry camera system collects and identifies the vehicle type. When the audience passes by the LED advertising screen in the underground garage, the LED screen camera system automatically collects and identifies the gender and age group of passers-by. At the same time, the system stores the collected data in a database, and can display activities such as scanning the code to get a parking ticket or scanning the code to get a red envelope on the LED screen.

[0004] Preferably: the garage entry camera system and the LED screen camera system collect vehicle entry time, audience stay time in front of the screen, and audience pass by the screen, in preparation for the subsequent garage audience "portrait".

[0005] Preferably: the LED screen camera system performs data analysis based on the acquired data to obtain a "portrait" of the garage audience. Based on the portrait, the system pushes specific advertisements to a specific garage, a specific LED screen, and a specific time period, thereby achieving accurate advertising delivery to the target audience.

[0006] Preferred: The steps of the activity of scanning the code to send parking tickets:

[0007] Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, which contains a QR code for a parking ticket;

[0008] Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins;

[0009] Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code;

[0010] Step 4: Issue parking ticket issuance instructions to the ETC platform and notify the recipients of the results after scanning the QR code.

[0011] Preferred: The steps of the activity of scanning the code to send red envelopes:

[0012] Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, and there is a QR code on the advertisement for a red envelope activity;

[0013] Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins;

[0014] Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code;

[0015] Step 4: Send cash red envelopes to the WeChat wallets of the recipients who scanned the QR code and notify the recipients who scanned the QR code.

[0016] Technical effects and advantages of the present invention:

[0017] 1. The present invention uses recognition technology and AI technology to accurately push advertisements to target audiences, thereby reducing the brand's promotion costs and increasing customers' liking for advertisements.

[0018] 2. The present invention increases the interactivity of advertisements and enhances audiences' liking for advertisements through dual-screen interaction between a mobile phone screen and an LED screen.

[0019] 3. The present invention provides the brand owners with the required key data through the data analysis module, thereby improving their decision-making efficiency and accuracy. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] Figure 1 It is a schematic diagram of the structure of the identification and collection system of this application;

[0021] Figure 2 It is a structural diagram of the precise advertising delivery method of this application;

[0022] Figure 3 This is the flowchart of this application scan to get parking ticket activity;

[0023] Figure 4 This is the flowchart of this application scanning and sending red envelope activity; DETAILED DESCRIPTION

[0024] The present invention is further described in detail below in conjunction with the accompanying drawings and specific embodiments. The embodiments of the present invention are provided for the purpose of illustration and description, and are not intended to be exhaustive or to limit the present invention to the disclosed forms. Many modifications and variations will be apparent to those of ordinary skill in the art. The embodiments are selected and described in order to better illustrate the principles and practical applications of the present invention, and to enable those of ordinary skill in the art to understand the present invention and thereby design various embodiments with various modifications suitable for specific uses.

[0025] Example 1

[0026] See also Figure 1 In this embodiment, a method for accurate advertising delivery on a commercial garage data platform is provided, including: a garage entry camera system and an LED screen camera system:

[0027] When the audience drives into the garage, the garage entry camera system collects and identifies the model of the car (for analyzing the audience's consumption capacity). When the audience passes by the LED advertising screen in the underground garage, the LED screen camera system automatically collects and identifies the gender and age group of passers-by. At the same time, the garage entry camera system and the LED screen camera system collect the vehicle entry time, the audience's stay time in front of the screen, and the time the audience passes by the screen, in preparation for the subsequent garage audience "portrait". The system stores the collected data in the database.

[0028] Example 2

[0029] See also Figure 2 This embodiment includes: several LED screens in several garages

[0030] The LED screen system performs data analysis based on the data obtained in Example 1, and obtains a "portrait" of the garage audience (for example, people who drive vehicles worth 500,000 yuan often enter underground parking garage No. 1 at lunch time; young women often pass by LED screen No. 1 in garage No. 2 around 2 pm; 40% of middle-aged men who pass by LED screen No. 4 in garage No. 3 often watch advertisements of a real estate developer, etc.). Based on this portrait, the system pushes specific advertisements for specific garages and specific LED screens in specific time periods, thereby achieving accurate advertising delivery to the target audience.

[0031] Example 3

[0032] See also Figure 3 , steps for scanning the QR code to get parking tickets:

[0033] Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, which contains a QR code for a parking ticket;

[0034] Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins;

[0035] Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code;

[0036] Step 4: Issue parking ticket issuance instructions to the ETC platform and notify the recipients of the results after scanning the QR code.

[0037] Example 4

[0038] See also Figure 4 , steps to scan the code to send red envelopes:

[0039] Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, and there is a QR code on the advertisement for a red envelope activity;

[0040] Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins;

[0041] Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code;

[0042] Step 4: Send cash red envelopes to the WeChat wallets of the recipients who scanned the QR code and notify the recipients who scanned the QR code.

[0043] Obviously, the described embodiments are only some embodiments of the present invention, not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field and related fields without creative work should fall within the scope of protection of the present invention. The structures, devices and operating methods not specifically described and explained in the present invention are implemented according to the conventional means in the field unless otherwise specified and limited.

Claims

1. A precise advertising delivery method for a commercial garage data platform, characterized in that: It includes a garage entry camera system and an LED screen camera system. When the audience drives into the garage, the garage entry camera system collects and identifies the model of the car. When the audience passes by the LED advertising screen in the underground garage, the LED screen camera system automatically collects and identifies the gender and age group of passers-by. At the same time, the system stores the collected data in a database and can display activities such as scanning the code to get a parking ticket or scanning the code to get a red envelope on the LED screen.

2. The method for accurate advertising delivery on a commercial garage data platform according to claim 1, characterized in that: The garage entry camera system and LED screen camera system collect the vehicle entry time, the audience's stay time in front of the screen, and the time when the audience passes by the screen, in preparation for the subsequent garage audience "portrait".

3. The method for accurate advertising delivery on a commercial garage data platform according to claim 1, characterized in that: The LED screen camera system performs data analysis based on the acquired data to obtain a "portrait" of the garage audience. Based on the portrait, the system pushes specific advertisements to a specific garage, a specific LED screen, and a specific time period, thereby achieving accurate advertising delivery to the target audience.

4. The method for accurate advertising delivery on a commercial garage data platform according to claim 1, characterized in that: Steps for the Scan QR Code to Get Parking Ticket Activity: Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, which contains a QR code for a parking ticket; Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins; Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code; Step 4: Issue parking ticket issuance instructions to the ETC platform and notify the scanned audience of the results.

5. The method for accurate advertising delivery on a commercial garage data platform according to claim 1, characterized in that: The steps of the scan code to send red envelope activity: Step 1: The No. 1 LED advertising screen in a parking garage is playing a brand advertisement, and there is a QR code on the advertisement for a red envelope activity; Step 2: The audience scans the activity QR code, and the system determines whether they have registered for the system mini program. If not, the registration process begins; Step 3: Determine whether the audience who scans the QR code meets the brand's activity requirements. If not, notify the audience who scans the QR code; Step 4: Send cash red envelopes to the WeChat wallets of the recipients who scanned the QR code and notify the recipients who scanned the QR code.

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