Information display method and device, equipment and storage medium

Abstract

The invention provides an information display method and device, equipment and a storage medium, and relates to the technical field of computers. The method comprises the steps that if a preset interaction event for a first candidate object meets a preset condition, the first candidate object serves as a target object, in response to a page display instruction, a preset page is displayed, target recommendation information is displayed in the preset page, and the target recommendation information is determined according to attribute information of the target object; the target recommendation information is used for triggering a preset interaction event for a second candidate object, and the second candidate object is associated with the target object. By adopting the technical scheme, the triggering efficiency of the preset interaction event can be improved.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of computer technology, and in particular, to information display methods, devices, equipment, and storage media. Background Art

[0002] With the rapid development of information technology and the popularization of mobile Internet, users can obtain a variety of resources through various Internet-related functions. For example, through online shopping functions, they can obtain various items, services and virtual resources, etc., which provides many conveniences for users' lives and work. Summary of the invention

[0003] The embodiments of the present disclosure provide an information display method, apparatus, device, and storage medium, which can optimize existing information display solutions.

[0004] In a first aspect, the present disclosure provides an information display method, including:

[0005] If the preset interaction event for the first candidate object meets the preset condition, the first candidate object is used as the target object;

[0006] In response to a page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined based on attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

[0007] In a second aspect, the present disclosure also provides an information display device, including:

[0008] A target object determination module, configured to use the first candidate object as a target object if a preset interaction event for the first candidate object meets a preset condition;

[0009] An information display module is used to display a preset page in response to a page display instruction, wherein the preset page displays target recommendation information, the target recommendation information is determined based on attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

[0010] In a third aspect, an embodiment of the present disclosure further provides an electronic device, the electronic device comprising:

[0011] one or more processors;

[0012] a storage device for storing one or more programs,

[0013] When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method provided by the embodiment of the present disclosure.

[0014] In a fourth aspect, an embodiment of the present disclosure further provides a storage medium comprising computer executable instructions, which, when executed by a computer processor, are used to execute the information display method provided by the embodiment of the present disclosure.

[0015] The information display scheme provided by the embodiment of the present disclosure is that if the preset interaction event for the first candidate object meets the preset conditions, the first candidate object is used as the target object, and in response to the page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined according to the attribute information of the target object, and the target recommendation information is used to trigger the preset interaction event for the second candidate object, and the second candidate object is associated with the target object. By adopting the above technical scheme, if the preset interaction event for the first candidate object meets the preset conditions, then when the preset page is displayed, the target recommendation information for triggering the preset interaction event for the second candidate object associated with the target object, which is determined according to the attribute information of the first candidate object as the target object, is displayed in the preset page, so that the user can trigger the preset interaction event of the second candidate object through the target recommendation information, thereby improving the triggering efficiency of the preset interaction event. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale.

[0017] Figure 1 A flowchart of an information display method provided by an embodiment of the present disclosure;

[0018] Figure 2 A flowchart of another information display method provided by an embodiment of the present disclosure;

[0019] Figure 3 A schematic diagram of an interface interaction provided by an embodiment of the present disclosure;

[0020] Figure 4 Another interface interaction diagram provided by an embodiment of the present disclosure;

[0021] Figure 5 A schematic diagram of another interface interaction provided by an embodiment of the present disclosure;

[0022] Figure 6A flowchart of another information display method provided by an embodiment of the present disclosure;

[0023] Figure 7 A schematic diagram of another interface interaction provided by an embodiment of the present disclosure;

[0024] Figure 8 A schematic diagram of another interface interaction provided by an embodiment of the present disclosure;

[0025] Fig. 9 A flowchart of another information display method provided by an embodiment of the present disclosure;

[0026] Fig.10 A schematic diagram of an interface provided by an embodiment of the present disclosure;

[0027] Fig.11 A schematic diagram of another interface provided by an embodiment of the present disclosure;

[0028] Fig.12 A schematic diagram of the structure of an information display device provided by an embodiment of the present disclosure;

[0029] Fig.13 A schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0030] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0031] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0032] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0033] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0034] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0035] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0036] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0037] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0038] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0039] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0040] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0041] Figure 1A flow chart of an information display method provided in an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to situations in which information is displayed. The method can be executed by an information display device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, which can be a mobile terminal such as a mobile phone, a smart watch, a tablet computer, and a personal digital assistant, or a device such as a personal computer (PC) or a server.

[0042] like Figure 1 As shown, the method includes:

[0043] Step 101: If a preset interaction event for a first candidate object meets a preset condition, the first candidate object is used as a target object.

[0044] In the embodiments of the present disclosure, objects may include resources such as commodities, articles or services. Candidate objects may specifically be objects provided to users in a preset application. Users may select a candidate object from a number of candidate objects to trigger a preset interaction event. The preset interaction event may be an interaction event that a candidate object can support, such as a purchase event or a reservation event. The first candidate object may be a candidate object targeted by the preset interaction event currently triggered by the user. For example, if the user triggers the purchase of commodity A, commodity A is the first candidate object.

[0045] Exemplarily, the preset interaction event for the first candidate object satisfies the preset condition, which may be the completion of the preset interaction event for the first candidate object, such as completing the purchase of commodity A or successfully purchasing commodity A, specifically placing an order and successfully paying. In the case where the preset interaction event for the first candidate object satisfies the preset condition, the first candidate object is used as the target object. As in the above example, the target object is the candidate object successfully purchased by the user. The preset interaction event for the first candidate object satisfies the preset condition, and may also be a preset interaction event triggered for the first candidate object in a preset scenario, such as a media work display scenario, a live stream display scenario in a live broadcast room, or a search scenario based on a search term.

[0046] Exemplarily, the preset application may have a media content display function, wherein the media content may be associated with the candidate object, and the candidate object is provided to the user by displaying the media content associated with the candidate object, so that the user can trigger a preset interactive event for the candidate object based on the display of the media content. Among them, the media content may include media works, and the media works may include picture works, graphic works, and video works, etc. The media content may also include live streaming. Therefore, when the user is watching a media work or watching a live broadcast, if he finds that there is a candidate object that he is interested in in the current media work or live broadcast, he can trigger a preset interactive event for the candidate object. Exemplarily, the displayed media content may be associated with a preset interactive control for triggering a preset interactive event, and the user may trigger the preset interactive event by triggering the preset interactive control, etc. For example, a purchase link for a product may be displayed on a media work display page or a live broadcast page, and the user enters the purchase page by clicking the purchase link, and enters the purchase operation on the purchase page, thereby completing the purchase of the product.

[0047] Exemplarily, the preset application may have a search function for candidate objects. Using this search function, the user can conduct an active search by entering a search term, etc. The search results may include an interactive link for triggering a preset interactive event, and may also include media content associated with the candidate object, etc. The user can select a satisfactory search result from them and record it as the target search result, and trigger the preset interactive event for the first candidate object by triggering the interactive link that is the target search result or viewing the media content in the target search result.

[0048] Step 102: In response to a page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined based on attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

[0049] Exemplarily, the page display instruction can be generated according to user operations, or it can be automatically generated after the preset interactive event for the first candidate object meets the preset conditions. Between determining the target object and displaying the preset page, there can also be display of pages other than the preset page, and there can also be user operations, which are not specifically limited. The preset page can be a page in the above-mentioned preset application. Before or at the same time as displaying the preset page, other pages can also be displayed, such as the event-related page of the preset interactive event (such as the purchase completion page), etc., which are not specifically limited.

[0050] In the disclosed embodiment, the target recommendation information is displayed in a preset page, wherein the recommendation information may include information displayed to the user that can trigger a preset interaction event of a candidate object, such as the media information or search terms of the media content exemplified above, and may also include object units of candidate objects (such as product cards), etc., and the specific display form is not limited. The target recommendation information is the recommendation information determined according to the attribute information of the target object. The attribute information of the target object may, for example, include the type of the target object, the provision method, the target media content associated with the target object, and the search terms associated with the target object (such as the search terms that can search for the target object). The target recommendation information is used to trigger a preset interaction event for the second candidate object, and the second candidate object is associated with the target object, and the specific association method is not limited. For example, the type of the second candidate object is the same or similar to the type of the target object; for another example, the second candidate object and the target object are associated with the same media content; for another example, the second candidate object is associated with the search result of the target recommendation search term determined according to the attribute information of the target object.

[0051] The information display method provided by the embodiment of the present disclosure, if the preset interaction event for the first candidate object meets the preset conditions, the first candidate object is used as the target object, and in response to the page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined according to the attribute information of the target object, and the target recommendation information is used to trigger the preset interaction event for the second candidate object, and the second candidate object is associated with the target object. By adopting the above technical solution, if the preset interaction event for the first candidate object meets the preset conditions, then when displaying the preset page, the target recommendation information for triggering the preset interaction event for the second candidate object associated with the target object, which is determined according to the attribute information of the first candidate object as the target object, is displayed in the preset page, so that the user can trigger the preset interaction event of the second candidate object through the target recommendation information, thereby improving the triggering efficiency of the preset interaction event.

[0052] In some embodiments, the attribute information of the target object includes the type of the target object; wherein the second candidate object is associated with the target object, including: the similarity between the type of the second candidate object and the type of the target object meets a preset similarity requirement, and / or, there is a preset collocation relationship between the type of the second candidate object and the type of the target object, wherein the preset collocation relationship is determined based on historical interaction events. Thus, target recommendation information for triggering a preset interaction event of a candidate object of the associated type can be recommended to the user according to the type of the target object.

[0053] Exemplarily, the types of target objects can be divided based on the characteristics of candidate objects. Taking the candidate objects as goods or services as an example, the types of target objects can specifically be types of goods (such as clothing, food or group purchase coupons, etc.) or types of services (such as catering services, delivery services or housekeeping services, etc.). The preset similarity requirement can be, for example, the same type. The preset matching relationship can be a relationship determined based on historical interaction events. Historical interaction events can be understood as preset interaction events that have occurred. Exemplarily, the triggering order and triggering interval of historical interaction events of different types of candidate objects can be counted, and then the different types of candidate objects can be determined based on the statistical results. Whether the preset matching relationship is met, such as the triggering order is triggered in sequence, and the triggering interval is less than the preset interval threshold (such as 15 minutes, etc., which can be set according to actual needs), it can be determined that the preset matching relationship is met. Of course, other determination methods can also be set. For example, many users will buy popcorn within a short period of time after purchasing movie tickets, and the historical interaction event can be used to determine that the movie tickets and popcorn satisfy a preset pairing relationship. For another example, many users will buy drink coupons within a short period of time after purchasing hot pot group purchase coupons, and the historical interaction event can be used to determine that the hot pot group purchase coupons and drink coupons satisfy a preset pairing relationship.

[0054] Optionally, a preset information stream is displayed in the preset page, and the preset information stream may include multiple preset information. The preset page may display one or more preset information in the preset information stream at the same time. The preset information stream includes target recommendation information. Optionally, the preset information may also include other information, such as source information of the candidate object (such as store information), candidate object information (such as product information) or news information, etc., which is not specifically limited. Optionally, media content is associated with the candidate object. For example, the media content may include explanation content of the candidate object, an image containing the candidate object, or a real-time picture containing the candidate object, etc. The media information of the media content may include an associated image of the media content or the media content itself. The associated image may specifically be a preview image of the media content, such as a cover image or clip of a media work, or a video frame or preview stream of a live stream, etc. The media information of the media content may be associated with an interactive control for triggering a preset interactive event, or the display of the media content to which it belongs may be triggered by triggering the media information. The media content is associated with a preset interactive control for triggering a preset interactive event, so that the media information can be used to directly or indirectly trigger a preset interactive event for the candidate object.

[0055] Exemplarily, the display mode of the preset information flow is not limited, and may be a single-column display mode or a double-column display mode, etc. In the single-column display mode, the browsing direction of the preset information in the preset information flow may be a vertical direction, and in the double-column display mode, the browsing direction of the preset information flow may include a horizontal direction and a vertical direction.

[0056] Figure 2This is a flow chart of another information display method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is optimized based on each optional solution in the above embodiment. Specifically, the method includes the following steps:

[0057] Step 201: If a preset interaction event for a first candidate object is triggered based on target media content, the first candidate object is used as a target object.

[0058] In the disclosed embodiment, the attribute information of the target object includes the target media content associated with the target object. For example, a preset interaction event is triggered based on the display of the target media content, that is, the user can trigger (or complete) a preset interaction event for the first candidate object based on the target preset media content during the display of the target preset media content. The target media content may include a target media work and may also include a live stream of a target live broadcast room.

[0059] Exemplarily, take the preset interactive event as a purchase event and the target media content as a target media work as an example. Figure 3 A schematic diagram of an interface interaction provided by an embodiment of the present disclosure is shown in FIG. Figure 3 As shown, the first media content 301 is displayed in the media content display page. The first media content 301 can be a video work explaining the meal set in store A. The video work is associated with an interactive control 302 for triggering the purchase of meal set coupons. The user can purchase the group purchase coupon of meal set a in store A (the first candidate object) by triggering the interactive control 302, that is, triggering a preset interactive event for the first candidate object. The purchase triggering process may also involve page jumps and payment operations, which are not shown in the figure. After the purchase is completed, the group purchase coupon of meal set a is determined as the target object.

[0060] Step 202: In response to the page display instruction, display a preset page, wherein the preset page displays target recommendation information, the target recommendation information includes target media information of the target media content, the target recommendation information is used to trigger a preset interaction event for the second candidate object, and the target media content is associated with the second candidate object.

[0061] Exemplarily, after entering a preset page, the target media information of the target media content is displayed in the preset page. Optionally, the preset page also displays object recommendation information, and the target media information and the object recommendation information are displayed in a preset area in the preset page, wherein the display position of the target media information in the preset area is a preset display position. Thus, richer information can be displayed in the preset page, and the target media information can be displayed at the preset display position, so that the user can quickly locate the target media information. Among them, the object recommendation information can be understood as information used to recommend a certain object, and the object recommendation information can be pre-set or dynamically determined according to actual conditions. The object recommendation information can be media information, specifically media information of preset media content. Optionally, the object recommendation information is associated with a preset candidate object.

[0062] Optionally, a preset information stream is displayed in a preset page, and the displayed preset information stream includes target media information and object recommendation information. The preset area can be understood as the display area of ​​the preset information stream, and the preset display position can be the first display position in the preset information stream, that is, the target media information is displayed preferentially compared to the preset information other than the target media information in the preset information stream. Optionally, before displaying the preset page, the content identifier (such as video ID) of the target preset media content can be obtained, and the corresponding target media information can be obtained according to the content identifier and displayed at the preset display position.

[0063] like Figure 3 As shown, after the group purchase voucher of meal set a is determined as the target object, a page display instruction can be automatically generated, and in response to the page display instruction, the preset page 303 is displayed. Assuming that the display mode of the preset information flow is a single-column display mode, after entering the preset page 303, the target media information 304 in the preset information flow can be displayed preferentially, and the switching of the media information in the preset information flow can be realized by sliding operations and the like.

[0064] Optionally, preset prompt information may be displayed in the target media information, and the preset prompt information is used to indicate that a preset interaction event for the first candidate object is triggered based on the target media content to which the target media information belongs. The display form of the preset prompt information may be text, label, icon or control, etc., which is not specifically limited. Figure 3As shown, the preset prompt information 305 of the target media content is displayed in the target media information 304, and the specific content can be "Just watching". After viewing the target media information 304, the user can clearly know that the target media information currently being displayed belongs to the video work watched when the group purchase coupon of the meal package a was just purchased. Then the user can continue to trigger the purchase of the group purchase coupon of the meal package a or the meal package b in the A store through the target media information 304, without going through complex operation paths such as multiple return operations to find the video work just watched, thereby improving the operation efficiency. Optionally, after entering the preset page 303, the preset page 303 also displays the project category options, such as food, entertainment, travel and accommodation, etc., and can also display the search input area, and use the first page area to display the target media information 304. After the user enters the preset operation such as sliding up, the target media information 304 is displayed in the second page area, and the size of the second page area is larger than the size of the first page area.

[0065] For example, if the user does not need to trigger a preset interaction event by displaying the target media content, the user can continue to switch to displaying the next preset information in the preset information flow, such as object recommendation information, by inputting a set operation such as sliding up.

[0066] The information display method provided by the embodiment of the present disclosure is that after the user triggers the preset interaction event of the first candidate object in the scenario of displaying the target media content, a preset page is displayed, and the corresponding target media information is displayed at a preset display position in the preset page, and the target media information is used as target recommendation information, so that the user can trigger the preset interaction event of the second candidate object associated with the target media content by triggering the target recommendation information, thereby improving the triggering efficiency of the preset interaction event.

[0067] In some embodiments, the method further includes: displaying the target media information in a first preset display style on the preset page; and displaying object recommendation information in a second preset display style on the preset page, wherein the second preset display style is different from the first preset display style. Thus, displaying the target media information and the object recommendation information respectively through different preset display styles can help users locate the target media information more quickly.

[0068] Exemplarily, the second preset display style may be the default display style for target information (object recommendation information or target media information, or media information in a preset information stream) in a preset page, and the first preset display style may be a display style different from the default display style for highlighting the target media information. Alternatively, the first preset display style may be the default display style for target information in a preset page, and the second preset display style may be a display style different from the default display style for weakening the object recommendation information.

[0069] In some embodiments, after displaying the target media information in the preset page in the first preset display style, it also includes: in response to satisfying the first preset condition, displaying the target media information in the preset page in the first preset display style is switched to displaying the target media information in the second display style. In this way, the display style of the target media information can be flexibly switched. Among them, the first preset condition can be set based on an automatic trigger condition, for example, after a preset time (such as n seconds), it is automatically switched; the first preset condition can also be set based on a user-initiated trigger condition, such as the user actively inputting a preset switching operation, such as a swipe up operation or a click operation.

[0070] In some embodiments, after the object recommendation information is displayed in the preset page in the second preset display style, the method further includes: in response to satisfying the second preset condition, the object recommendation information is displayed in the preset page in the second preset display style, and then switched to the object recommendation information in the first display style. The second preset condition can be set based on an automatic trigger condition, for example, after a preset time (such as n seconds), the automatic switch occurs; the second preset condition can also be set based on a user-initiated trigger condition, such as the user actively inputting a preset switching operation, such as a swipe up operation or a click operation.

[0071] Optionally, the second preset display style is different from the first preset display style in that: there is no semi-transparent layer on the upper layer of the target information displayed in the first preset display style, and there is a semi-transparent layer on the upper layer of the target information displayed in the second preset display style. Optionally, the second preset condition may be receiving a trigger operation of the user on the semi-transparent layer, and the trigger operation may be, for example, a click operation.

[0072] Figure 4 Another interface interaction diagram provided by the embodiment of the present disclosure is shown in FIG. Figure 4 As shown, the target media content is displayed in the media content display page. After the user completes the purchase, the event-related page 401 (such as the event completion page, specifically the purchase completion page) and the preset page 402 can be displayed. The event-related page 401 is located on the upper layer of the preset page 402, and the size of the event-related page 401 is smaller than the size of the preset page 402. After closing the event-related page 401, the page content blocked by the event-related page 401 in the preset page 402 can be viewed. In the preset page 402, the target media information 403 is displayed in a first preset display style, and the object recommendation information 404 is displayed in a second preset display style. There is a semi-transparent layer 405 on the upper layer of the object recommendation information 404. After the user clicks on the semi-transparent layer 405, the display of the semi-transparent layer 405 is canceled, so that there is no semi-transparent layer on the upper layer of the object recommendation information 404.

[0073] In some embodiments, the second preset display style is different from the first preset display style in that: a display size of the target information displayed in the first preset display style is larger than a display size of the target information displayed in the second preset display style.

[0074] Figure 5 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 5 As shown, the target media content is displayed in the media content display page. After the user completes the purchase, the event completion page and the preset page can be displayed. In the preset page, the target media information 501 is displayed in the first preset display style, and the object recommendation information (not shown in the figure) is displayed in the second preset display style. The display size of the target media information 501 is larger than the display size of the object recommendation information. After the user inputs a setting operation such as sliding up, the target media information 501 displayed in the first preset display style in the preset page is switched to the target media information 502 displayed in the second display style. It can be seen that at this time, the display sizes of the target media information 502 and the object recommendation information 503 are the same.

[0075] In some embodiments, the second preset display style is different from the first preset display style in that: the target information displayed in the first preset display style includes the object identifier of the candidate object (such as the second candidate object) associated with the media content, and the media information displayed in the second preset display style does not include the object identifier of the candidate object (such as the second candidate object) associated with the media content, wherein the object identifier is used to trigger the display of the object details page of the candidate object (such as the second candidate object). In this way, it is convenient for users to quickly enter the object details page, further improving the triggering efficiency of the preset interaction event.

[0076] Exemplarily, for the target media information displayed in the first preset display style, the target media information may include the object identifier of the candidate object associated with the target media content, and the associated candidate object may include the second candidate object, and may also include a candidate object different from the second candidate object, such as a third candidate object. The target media information may include one or more object identifiers. Taking the live stream of the target live room as an example, the second candidate object is the candidate object being explained in the target live room, and the third candidate object is a candidate object different from the second candidate object in the candidate object set associated with the target live room. The anchor in the target live room may explain multiple commodities, and the first candidate object is one of the commodities, such as commodity a. The object identifier included in the target media information may be the object identifier of commodity a, or the object identifier of commodity b currently being explained by the anchor, or the object identifier of commodity c with a preset sequence number (such as the first one) in the commodity list (candidate object set) in the target live room, where commodity b and commodity c may be second candidate objects. The user can enter the object detail page of the candidate object to which the triggered object identifier belongs, such as the commodity detail page, by triggering the object identifier, thereby facilitating the user to perform subsequent purchase operations.

[0077] Figure 6 This is a flow chart of another information display method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is optimized based on each optional solution in the above embodiment. Specifically, the method includes the following steps:

[0078] Step 601: If a preset interaction event for a first candidate object is triggered based on target media content, the first candidate object is used as a target object.

[0079] The target media content includes the live stream of the target live broadcast room.

[0080] Step 602: Display the event association page of the preset interactive event.

[0081] Optionally, the event-related page is located on an upper layer of the preset page, that is, the preset page is in a blocked state at this time.

[0082] Figure 7 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 7 As shown, while watching the live stream of the target live room, the user can purchase the first candidate object explained in the target live room. After the purchase is completed, the event-related page 701 and the preset page 702 in a blocked state are displayed. The page size of the event-related page 701 is smaller than the page size of the preset page 702, and the event-related page 701 is located on the upper layer of the preset page 702.

[0083] Step 603: Display the preset interactive component in the event association page.

[0084] like Figure 7 As shown, a preset interactive component 703 is displayed in the event association page 701 .

[0085] Step 604: display the preview live stream of the target live room in the preset interactive component, wherein the preview live stream is used to trigger entering the live page of the target live room.

[0086] like Figure 7 As shown, the preview live stream of the target live room is displayed in the preset interactive component 703. When the user triggers the preview live stream displayed in the preset interactive component 703 by clicking or the like, the live page 704 of the target live room can be entered. Thus, it is convenient for the user to quickly return to the target live room, further improving the triggering efficiency of the preset interactive event.

[0087] Optionally, the object identifier of the second candidate object associated with the live stream of the target live room can also be displayed in the preset interactive component, and the object identifier is used to trigger the display of the object details page of the candidate object. Alternatively, the preview live stream of the target live room and the object identifier of the candidate object associated with the live stream of the target live room are displayed in the preset interactive component. For example, the object identifier of the second candidate object associated with the live stream of the target live room, and / or the object identifier of the third candidate object associated with the target live room are displayed. Among them, the second candidate object is the candidate object being explained in the target live room, and the third candidate object is a candidate object different from the second candidate object in the candidate object set associated with the target live room. Exemplarily, the candidate object set can specifically be a list of commodities associated with the target live room. Optionally, the display content in the preset interactive component can be switched according to user operations. For example, the preview live stream of the target live room and the object identifier of the second candidate object associated with the live stream of the target live room are displayed in the preset interactive component. In response to the preset operation, the preview live stream of the target live room and the object identifier of the second candidate object associated with the live stream of the target live room are displayed in the preset interactive component, and the preview live stream of the target live room and the object identifier of the second candidate object associated with the live stream of the target live room are switched to the preview live stream of the target live room. Optionally, the method may further include, in response to a preset target operation, adjusting the size of the event-related page to be consistent with the size of the preset page, that is, at this time, the event-related page completely covers the preset page.

[0088] Figure 8 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 8As shown, a preset interactive component 802 is displayed in an event association page 801, and a preview live stream 803 of a target live broadcast room and an object identifier 804 of a candidate object associated with the live stream of the target live broadcast room are displayed in the preset interactive component 802. The object identifier can be an object icon, such as a product cover image. When a user clicks on the preview live stream in the preset interactive component 802, it can trigger the entry into the live broadcast page 805 of the target live broadcast room. When a user clicks on the object identifier 804, it can trigger the entry into the object details page 806 of the candidate object to which the object identifier 804 belongs. Optionally, assuming that the user Figure 8 By inputting the swipe-up operation (preset operation) in the first interface, the display content in the preset interactive component 802 can be switched to display the preview live stream, and the display of the object identifier 804 can be canceled. The size of the preset interactive component 802 and the event-related page 801 can also be adaptively adjusted accordingly to obtain a new preset interactive component 807 (which can be a live small window style) and a full-screen event-related page.

[0089] Step 605: In response to the page display instruction, display the preset page.

[0090] Exemplarily, the user input event is associated with a closing operation of a page, and a page display instruction for completely displaying a preset page is generated, so that the preset page in an unobstructed state is displayed.

[0091] Step 606: Display the target media information and the object recommendation information in a preset area in a preset page, wherein the display position of the target media information in the preset area is a preset display position.

[0092] Optionally, the target media information is displayed in a preset display area in the preset page; wherein the preset display area includes a first display area and a second display area; the first display area is used to display the preview live stream of the target live room; the second display area is used to display the object identifier of the second candidate object associated with the live stream of the target live room, and / or the object identifier of the third candidate object associated with the target live room. The third candidate object may be a candidate object different from the second candidate object.

[0093] like Figure 7 As shown, the display size of the target media information 705 displayed in the first preset display style is larger than the display size of the object recommendation information 706 displayed in the second preset display style. In addition, in the preset display area where the target media information 705 is located, the first display area displays the preview live stream of the target live room, and the second display area displays the object identifier 707 of the second candidate object associated with the live stream of the target live room, for example Figure 7The object identifier of the b package shown in and the object identifier of the a package in the explanation, where the b package can be, for example, the first product in the product list in the target live broadcast room. When the user clicks the object identifier of the b package, it can trigger the entry into the object details page 708 of the b package. When the user clicks the preview live stream of the target live broadcast room, the live broadcast page 704 of the target live broadcast room is entered. When the user inputs the swipe up operation, the first preset condition is met, and the target media information is displayed in the preset page in a switch from the first preset display style to the second display style.

[0094] The information display method provided by the disclosed embodiment displays superimposed event-related pages and preset pages after the user triggers the preset interaction event of the first candidate object in the live broadcast scene, and displays a preview live stream of the target live broadcast room just being watched in the event-related page, so that the user can quickly return to the live broadcast room. After closing the event-related page, the target media information corresponding to the target live broadcast room is displayed at a preset display position in the preset page, so as to prompt the user to trigger the preset interaction event again through the live broadcast scene, thereby improving the triggering efficiency of the preset interaction event.

[0095] Fig. 9 This is a flow chart of another information display method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is optimized based on each optional solution in the above embodiment. Specifically, the method includes the following steps:

[0096] Step 901: If a preset interaction event for a first candidate object meets a preset condition, the first candidate object is used as a target object.

[0097] Optionally, the preset interaction event for the first candidate object satisfies a preset condition, including: triggering the preset interaction event for the first candidate object based on a search result of a target search term input by a user.

[0098] For example, the user can actively search by inputting a target search term and triggering a search operation. After the search is completed, the user can select a satisfactory search result from the displayed search result set, record it as the target search result, and trigger a preset interactive event for the first candidate object by triggering an interactive link as the target search result or viewing the media content in the target search result. After the preset interactive event for the first candidate object is triggered, an event-related page can also be displayed, which is not specifically limited.

[0099] Step 902: In response to the page display instruction, display a preset page.

[0100] Step 903: Display the target recommended search term in the target area in the preset page, wherein the target area includes a search term input area and / or an associated area of ​​the search term input area, the target recommended search term is used to trigger a search based on the target recommended search term, and the second candidate object is associated with the search result based on the target recommended search term.

[0101] Fig.10 A schematic diagram of an interface provided by an embodiment of the present disclosure, such as Fig.10 As shown, a preset information flow 1002 is displayed in a preset page 1001 .

[0102] Exemplarily, the search term input area may be an area in a preset page for users to trigger search term input and display search terms, such as a search box. The associated area of ​​the search term input area may be an area that is closer to the position of the search term input area, for example, the distance between the display position of the associated area of ​​the search term input area and the display position of the search term input area is less than a preset distance threshold. Exemplarily, a target recommended search term displayed in the search term input area may trigger a search based on the target recommended search term by triggering a search control; a target recommended search term displayed in an associated area of ​​the search term input area may trigger a search based on the target recommended search term by triggering the target recommended search term.

[0103] For example, if the user wants to eat roast duck, he can actively search by inputting "roast duck" (target search term) and triggering the search operation. After the search is completed, the user can select a satisfactory restaurant from the displayed search result set, such as selecting a store selling Beijing roast duck and purchasing a meal ticket from the restaurant. After entering the preset page, the preset information flow is displayed on the preset page, and the target recommended search term is also displayed, such as "Beijing hot pot", "Nanjing roast duck" or "donkey meat fire".

[0104] like Fig.10 As shown, the target area includes a search word input area 1003, and "Beijing hot pot" is automatically filled in the search word input area 1003. Optionally, the search word input area 1003 is also associated with trigger prompt information, such as Fig.10 In the search results, users can click "Search more" to enhance the prompt effect of the target recommended search terms. If the user wants to continue searching and "Beijing hot pot" meets their search needs, they can quickly search by clicking the search control without actively entering the search term, reducing manual input, improving operation convenience, and improving the triggering efficiency of preset interactive events.

[0105] Fig.11 Another interface schematic diagram provided by the embodiment of the present disclosure is as follows: Fig.11As shown, the target area in the preset page 1101 includes a search term input area 1102 and an associated area 1103 of the search term input area. Different target recommended search terms are displayed in the two target areas respectively. If "Beijing hot pot" in the search term input area 1102 does not meet the user's search needs, while "Nanjing roast duck" in the associated area 1103 of the search term input area meets the user's search needs, the user can trigger a search based on "Nanjing roast duck" by triggering the target recommended search term, thereby improving the hit probability of the target recommended search term, reducing user manual input, improving operational convenience, and improving the triggering efficiency of preset interactive events.

[0106] Fig.12 A schematic diagram of the structure of an information display device provided by an embodiment of the present disclosure is shown in FIG. Fig.12 As shown, the device comprises:

[0107] A target object determination module 1201, configured to use the first candidate object as a target object if a preset interaction event for the first candidate object meets a preset condition;

[0108] The information display module 1202 is used to display a preset page in response to a page display instruction, wherein the preset page displays target recommendation information, the target recommendation information is determined based on the attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

[0109] The information display device provided by the embodiment of the present disclosure displays target recommendation information for triggering a preset interaction event for a second candidate object associated with the target object, which is determined based on the attribute information of the first candidate object as the target object, when the preset page is displayed if the preset interaction event for the first candidate object meets the preset conditions. This facilitates the user to trigger the preset interaction event for the second candidate object through the target recommendation information, thereby improving the triggering efficiency of the preset interaction event.

[0110] Optionally, the attribute information of the target object includes the type of the target object; wherein the second candidate object is associated with the target object, comprising: the similarity between the type of the second candidate object and the type of the target object meets a preset similarity requirement, and / or, there is a preset matching relationship between the type of the second candidate object and the type of the target object, wherein the preset matching relationship is determined based on historical interaction events.

[0111] Optionally, the attribute information of the target object includes target media content associated with the target object; wherein the preset interaction event for the first candidate object satisfies a preset condition, including: based on a preset interaction event for the first candidate object triggered by the target media content, the target media content is associated with the first candidate object; wherein the target recommendation information includes target media information of the target media content; wherein the second candidate object is associated with the target object, including: the target media content is associated with the second candidate object.

[0112] Optionally, the preset page further displays object recommendation information, and the target media information and the object recommendation information are displayed in a preset area in the preset page, wherein the display position of the target media information in the preset area is a preset display position;

[0113] Wherein, the device further comprises:

[0114] A first display module, used for displaying the target media information in the preset page in a first preset display style;

[0115] A second display module, configured to display the object recommendation information in the preset page in a second preset display style, wherein the second preset display style is different from the first preset display style;

[0116] The second preset display style is different from the first preset display style in at least one of the following:

[0117] There is no semi-transparent layer on the upper layer of the target information displayed in the first preset display style, and there is a semi-transparent layer on the upper layer of the target information displayed in the second preset display style;

[0118] The display size of the target information displayed in the first preset display style is larger than the display size of the target information displayed in the second preset display style;

[0119] The target information displayed in the first preset display style includes the object identifier of the second candidate object, and the target information displayed in the second preset display style does not include the object identifier of the second candidate object, wherein the object identifier is used to trigger the display of the object details page belonging to the second candidate object;

[0120] The target information is the object recommendation information or the target media information.

[0121] Optionally, the device further comprises:

[0122] A first switching module is configured to switch, in response to satisfying a first preset switching condition, from displaying the target media information in the first preset display style in the preset page to displaying the target media information in the second display style; and / or,

[0123] The second switching module is used for switching, in response to satisfying a second preset switching condition, from displaying the object recommendation information in the second preset display style in the preset page to displaying the object recommendation information in the first display style.

[0124] Optionally, the target media content includes a live stream of a target live broadcast room; and the device further includes:

[0125] A third display module is used to display the target media information in a preset display area in the preset page; wherein the preset display area includes a first display area and a second display area; the first display area is used to display a preview live stream of the target live broadcast room; the second display area is used to display the object identifier of the second candidate object associated with the live stream of the target live broadcast room, and / or the object identifier of the third candidate object associated with the live stream of the target live broadcast room, the second candidate object is the candidate object being explained in the target live broadcast room, and the third candidate object is a candidate object in the candidate object set associated with the target live broadcast room that is different from the second candidate object.

[0126] Optionally, the target media content includes a live stream of a target live broadcast room; and the device further includes:

[0127] An event-related page display module, used for displaying the event-related page of the preset interactive event before displaying the preset page in response to the page display instruction;

[0128] A component display module, used to display preset interactive components in the event-related page;

[0129] A component content display module is used to display the preview live stream of the target live room and / or the object identifier of the second candidate object associated with the live stream of the target live room in the preset interactive component, wherein the preview live stream is used to trigger entry into the live page of the target live room, and the object identifier is used to trigger display of the object details page of the candidate object.

[0130] Optionally, the component content display module includes:

[0131] A first display unit is used to display the preview live stream of the target live broadcast room and the object identifier of the second candidate object associated with the live stream of the target live broadcast room in the preset interaction component;

[0132] The second display unit is used to respond to a preset operation and switch in the preset interactive component from displaying the preview live stream of the target live room and the object identifier of the second candidate object associated with the live stream of the target live room to displaying the preview live stream of the target live room.

[0133] Optionally, the target recommendation information includes a target recommendation search term; and the device further includes:

[0134] A recommended search term display module is used to display the target recommended search term in a target area in the preset page, wherein the target area includes a search term input area and / or an associated area of ​​the search term input area, the target recommended search term is used to trigger a search based on the target recommended search term, and the second candidate object is associated with a search result based on the target recommended search term.

[0135] Optionally, the preset interaction event for the first candidate object satisfies a preset condition, including: triggering the preset interaction event for the first candidate object based on a search result of a target search term input by a user.

[0136] The information display device provided in the embodiments of the present disclosure can execute the information display method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of the execution method.

[0137] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.

[0138] Fig.13 This is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Fig.13 , which shows an electronic device (eg, Fig.13 The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.13 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0139] like Fig.13As shown, the electronic device 1300 may include a processing device (e.g., a central processing unit, a graphics processor, etc.) 1301, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1302 or a program loaded from a storage device 1308 to a random access memory (RAM) 1303. In the RAM 1303, various programs and data required for the operation of the electronic device 1300 are also stored. The processing device 1301, the ROM 1302, and the RAM 1303 are connected to each other via a bus 1304. An edit / output (I / O) interface 1305 is also connected to the bus 1304.

[0140] Typically, the following devices may be connected to the I / O interface 1305: an input device 1306 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1307 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1308 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1309. The communication device 1309 may allow the electronic device 1300 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.13 The electronic device 1300 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0141] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1309, or installed from the storage device 1308, or installed from the ROM 1302. When the computer program is executed by the processing device 1301, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0142] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0143] The electronic device provided by the embodiment of the present disclosure and the information display method provided by the above embodiment belong to the same inventive concept. The technical details not fully described in this embodiment can be referred to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0144] An embodiment of the present disclosure provides a computer storage medium on which a computer program is stored. When the program is executed by a processor, the information display method provided by the above embodiment is implemented.

[0145] The embodiments of the present disclosure provide a computer program product, including a computer program, which, when executed by a processor, implements the information display method provided in the above embodiments.

[0146] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0147] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0148] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0149] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: if the preset interaction event for the first candidate object meets the preset conditions, the first candidate object is used as the target object; in response to the page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined based on the attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

[0150] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0151] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0152] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a module does not limit the module itself in some cases. For example, a target object determination module may also be described as "a module that takes a first candidate object as a target object if a preset interaction event for the first candidate object meets a preset condition."

[0153] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0154] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0155] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0156] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0157] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. An information display method, characterized in that: include: If the preset interaction event for the first candidate object meets the preset condition, the first candidate object is used as the target object; In response to a page display instruction, a preset page is displayed, wherein the preset page displays target recommendation information, the target recommendation information is determined based on attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

2. The method according to claim 1, characterized in that The attribute information of the target object includes the type of the target object; Among them, the second candidate object is associated with the target object, including: the similarity between the type of the second candidate object and the type of the target object meets a preset similarity requirement, and / or, there is a preset matching relationship between the type of the second candidate object and the type of the target object, wherein the preset matching relationship is determined based on historical interaction events.

3. The method according to claim 1, characterized in that The attribute information of the target object includes target media content associated with the target object; The preset interaction event for the first candidate object satisfies a preset condition, including: a preset interaction event for the first candidate object triggered based on the target media content, the target media content is associated with the first candidate object; Wherein, the target recommendation information includes target media information of the target media content; The second candidate object is associated with the target object, including: the target media content is associated with the second candidate object.

4. The method according to claim 3, characterized in that The preset page also displays object recommendation information, and the target media information and the object recommendation information are displayed in a preset area of ​​the preset page, wherein the display position of the target media information in the preset area is a preset display position; Wherein, the method further comprises: Displaying the target media information in the preset page in a first preset display style; Displaying the object recommendation information in the preset page in a second preset display style, wherein the second preset display style is different from the first preset display style; The second preset display style is different from the first preset display style in at least one of the following: There is no semi-transparent layer on the upper layer of the target information displayed in the first preset display style, and there is a semi-transparent layer on the upper layer of the target information displayed in the second preset display style; The display size of the target information displayed in the first preset display style is larger than the display size of the target information displayed in the second preset display style; The target information displayed in the first preset display style includes the object identifier of the second candidate object, and the target information displayed in the second preset display style does not include the object identifier of the second candidate object, wherein the object identifier is used to trigger the display of the object details page belonging to the second candidate object; The target information is the object recommendation information or the target media information.

5. The method according to claim 4, characterized in that Also includes: In response to satisfying a first preset switching condition, switching from displaying the target media information in the first preset display style to displaying the target media information in the second display style in the preset page; and / or, In response to satisfying a second preset switching condition, displaying the object recommendation information in the preset page is switched from displaying the object recommendation information in the second preset display style to displaying the object recommendation information in the first display style.

6. The method according to claim 3, characterized in that The target media content includes a live stream of a target live broadcast room; The method further comprises: The target media information is displayed in a preset display area in the preset page; wherein the preset display area includes a first display area and a second display area; the first display area is used to display a preview live stream of the target live broadcast room; the second display area is used to display the object identifier of the second candidate object associated with the live stream of the target live broadcast room, and / or the object identifier of the third candidate object associated with the target live broadcast room, the second candidate object is the candidate object being explained in the target live broadcast room, and the third candidate object is a candidate object in the candidate object set associated with the target live broadcast room that is different from the second candidate object.

7. The method according to any one of claims 3 to 6, characterized in that: The target media content includes a live stream of a target live broadcast room; Before displaying the preset page in response to the page display instruction, the method includes: Displaying an event-related page of the preset interactive event; Displaying a preset interactive component in the event-related page; The preview live stream of the target live room and / or the object identifier of the second candidate object associated with the live stream of the target live room are displayed in the preset interactive component, wherein the preview live stream is used to trigger entry into the live page of the target live room, and the object identifier is used to trigger display of the object details page of the candidate object.

8. The method according to claim 7, characterized in that The object identifier of the second candidate object associated with the preview live stream of the target live broadcast room and / or the live stream of the target live broadcast room is displayed in the preset interaction component, including: Displaying the preview live stream of the target live broadcast room and the object identifier of the second candidate object associated with the live stream of the target live broadcast room in the preset interaction component; In response to a preset operation, the preset interactive component switches from displaying the preview live stream of the target live room and the object identifier of the second candidate object associated with the live stream of the target live room to displaying the preview live stream of the target live room.

9. The method according to claim 1, characterized in that: The target recommendation information includes target recommendation search terms; The method further comprises: The target recommended search term is displayed in the target area in the preset page, wherein the target area includes a search term input area and / or an associated area of ​​the search term input area, the target recommended search term is used to trigger a search based on the target recommended search term, and the second candidate object is associated with the search result based on the target recommended search term.

10. The method according to claim 9, characterized in that The preset interaction event for the first candidate object meets a preset condition, including: The search result based on the target search term input by the user triggers a preset interaction event for the first candidate object.

11. An information display device, characterized in that: include: A target object determination module, configured to use the first candidate object as a target object if a preset interaction event for the first candidate object meets a preset condition; An information display module is used to display a preset page in response to a page display instruction, wherein the preset page displays target recommendation information, the target recommendation information is determined based on attribute information of the target object, and the target recommendation information is used to trigger a preset interaction event for a second candidate object, and the second candidate object is associated with the target object.

12. An electronic device, characterized in that: The electronic device comprises: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method as described in any one of claims 1-10.

13. A storage medium containing computer executable instructions, characterized in that: When the computer executable instructions are executed by a computer processor, they are used to perform the information display method as described in any one of claims 1 to 10.

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