Multimedia promotion material processing method and device, and storage medium

Abstract

The embodiment of the invention provides a multimedia promotion material processing method and device and a storage medium, and belongs to the technical field of data processing. The method comprises the steps of obtaining service parameters and multimedia promotion materials to be audited in a preset material configuration view, and determining a target white library and a target black library which are matched from a pre-configured verification library according to the service parameters; the target white library defines auditing-free rules of the corresponding service parameters, and the target black library defines filtering rules of the corresponding service parameters; performing risk identification verification on the multimedia promotion material through the target white library and the target black library in sequence; under the condition that the target black library fails to check the multimedia promotion material, calling a preset auditing model to carry out risk identification check on the multimedia promotion material; and carrying out data processing on the multimedia promotion material according to a preset service logic under the condition that the risk identification verification result represents no risk. According to the embodiment of the invention, the risk identification efficiency and precision of the multimedia promotion material can be improved.

Description

Technical Field

[0001] The present application relates to the field of data processing technology, and in particular to a method, device and storage medium for processing multimedia promotional materials. Background Art

[0002] With the development of the Internet, content promotion on application platforms has gradually become mainstream. Before promoting content, it is often necessary to identify the risks of the published materials, so as to reduce the risk of failure to publish due to the matching of the materials with sensitive information on the application platform. Although in actual applications, online platforms are provided to review promotional materials, this method often still relies on people to perform risk identification and verification, and the efficiency and accuracy of risk identification are relatively low. Therefore, there is an urgent need for a method to improve the efficiency and accuracy of risk identification of promotional materials. Summary of the invention

[0003] The main purpose of the embodiments of the present application is to propose a method, device and storage medium for processing multimedia promotional materials, which can improve the efficiency of risk identification of promotional materials and adapt to the rapid changes in risk information in the Internet, with higher accuracy in risk identification.

[0004] To achieve the above-mentioned purpose, a first aspect of an embodiment of the present application proposes a method for processing multimedia promotional materials, the method comprising: In response to the material configuration request, obtaining material configuration parameters and the multimedia promotion material to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; According to the business parameters, a matching target white library and a target black library are determined from a preconfigured verification library; wherein the target white library defines the corresponding audit-free rules of the business parameters, and the target black library defines the corresponding filtering rules of the business parameters; Performing risk identification verification on the multimedia promotion material through the target white library and the target black library in turn; In the case where the target black database fails to verify the multimedia promotion material, calling a preset audit model to perform risk identification verification on the multimedia promotion material; When the target white library successfully verifies the multimedia promotion material or the audit model successfully verifies the multimedia promotion material, data processing is performed on the multimedia promotion material according to a preset business logic.

[0005] To achieve the above-mentioned purpose, a second aspect of an embodiment of the present application provides a multimedia promotion material processing device, the multimedia promotion material processing device comprising: A material configuration module, the material configuration module is used to respond to a material configuration request and obtain material configuration parameters and multimedia promotion materials to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; An audit verification module is used to determine a matching target white library and a target black library from a preconfigured verification library according to the business parameters; wherein the target white library defines the audit-free rules for the corresponding business parameters, and the target black library defines the filtering rules for the corresponding business parameters; and to perform risk identification verification on the multimedia promotion material through the target white library and the target black library in turn; in the case that the target black library fails to verify the multimedia promotion material, a preset audit model is called to perform risk identification verification on the multimedia promotion material; The management module is used to process the multimedia promotion material according to the preset business logic when the target white library verifies the multimedia promotion material successfully or the audit model verifies the multimedia promotion material successfully.

[0006] To achieve the above-mentioned purpose, a third aspect of the embodiments of the present application provides a multimedia promotion material processing device, including: A display module, the display module is used to display an interactive view, wherein the interactive view includes a material configuration view; at least one processor, a memory communicatively connected to at least one processor; wherein, The memory stores instructions, and the instructions are executed by at least one processor, so that when the at least one processor executes the instructions, the method for processing multimedia promotion materials as described in any one of the first aspects is implemented.

[0007] To achieve the above-mentioned purpose, the fourth aspect of an embodiment of the present application proposes a computer-readable storage medium, which is a computer-readable storage medium. The storage medium stores a computer program, and when the computer program is executed by a processor, it implements the method for processing multimedia promotional materials described in the first aspect above.

[0008] The processing method, device and storage medium of multimedia promotion materials proposed in this application can associate and verify multimedia promotion materials with actual business application scenarios by setting business parameters, thereby improving the verification accuracy of multimedia promotion materials. At the same time, by first using the target white library for risk identification verification and then using the target black library for risk identification verification, the verification efficiency of multimedia promotion materials can be improved and the flexibility of risk identification can be improved. At the same time, by providing an audit model to further perform risk identification verification on multimedia promotion materials that fail the target black library verification, it can be ensured that potential risks can be effectively identified and filtered as much as possible. Therefore, the embodiment of the present application participates in the automatic risk identification of multimedia promotion materials through the three methods of black library, white library and audit model, which can provide a double verification mechanism to further improve the efficiency and accuracy of risk identification. Compared with the relevant technology, the embodiment of the present application can improve the risk identification efficiency of multimedia promotion materials and can also adapt to the situation of rapid changes in risk information in the Internet, and the accuracy of risk identification is higher. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] Figure 1 It is a structural schematic diagram of an embodiment of a device for processing multimedia promotional materials provided in an embodiment of the present application; Figure 2 It is a schematic diagram of an interface of an embodiment of a device for processing multimedia promotional materials provided in an embodiment of the present application; Figure 3 It is a flowchart of a method for processing multimedia promotional materials provided in an embodiment of the present application; Figure 4 It is a flowchart of automatic review of an embodiment of a method for processing multimedia promotional materials provided in an embodiment of the present application; Figure 5 It is a schematic diagram of an interface of a material configuration view in one embodiment of a method for processing multimedia promotional materials provided in an embodiment of the present application; Figure 6 It is a schematic diagram of the interface of the material management view in one embodiment of the method for processing multimedia promotion materials provided in the embodiment of the present application; Figure 7 It is a module schematic diagram of a device corresponding to the method for processing multimedia promotional materials provided in an embodiment of the present application; Figure 8 It is a hardware block diagram corresponding to the method for processing multimedia promotional materials provided in the embodiment of the present application. DETAILED DESCRIPTION

[0010] In order to make the purpose, technical solution and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0011] It should be noted that, although the functional modules are divided in the device schematic diagram and the logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in a different order than the module division in the device or the order in the flowchart. The terms "first", "second", etc. in the specification, claims and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence.

[0012] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of this application and are not intended to limit this application.

[0013] With the development of the Internet, content promotion on application platforms has gradually become the mainstream. Before promoting content, it is often necessary to identify the risks of the published materials, so as to reduce the risk of failure to publish due to the matching of materials with sensitive information on the application platform. However, in actual applications, for enterprises, since the application scenarios and the amount of materials are often complex and large, a unified review platform is usually provided to conduct risk identification verification on the promotional materials to be promoted. In related technologies, online manual review is often adopted. Specifically, after the materials are entered into the system, an audit link is added to the material review process, and the relevant responsible personnel conduct risk identification verification. However, this method has the following shortcomings: ‌a. Inefficiency‌: It requires manual verification and processing of a large amount of information and documents, and the processing process is relatively slow, resulting in a long review cycle. ‌b. Error-prone‌: During the manual review process, due to the limited attention and energy of people, facing a large amount of data and documents for a long time may cause fatigue and negligence, resulting in errors. c. Information islands: Manual review requires human beings to find missed reviews based on real-time sensitive and illegal content, and it is easy to find missed reviews due to information asymmetry. d. Blurred boundaries: Manual review requires human control of the review boundaries. Different reviewers have different standards due to subjective interference, resulting in blurred boundaries. Although the prior art also provides a method for unified review using big data models, the use of big data models requires customized review content in specific business scenarios due to different restrictions on promotional materials in different channels. For example, the training cost is high to train the review model according to customized requirements. In addition, the flexibility of big data models is poor and can only be effective for special scenarios. In the Internet, the shielding of sensitive information changes extremely quickly. Therefore, the use of a single big data model for risk identification verification is difficult to meet the requirements of risk identification, and the recognition accuracy of promotional materials is insufficient. Based on this, the embodiments of the present application provide a method, device, and storage medium for processing multimedia promotional materials, which can improve the recognition accuracy and efficiency of promotional materials.

[0014] Reference Figure 1 As shown, according to a multimedia promotion material processing device provided by the present application, the multimedia promotion material processing device includes: The material configuration module 100 is used to respond to a material configuration request and obtain material configuration parameters and multimedia promotion materials to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; The audit verification module 200 is used to determine the matching target white library and target black library from the pre-configured verification library according to the business parameters; wherein the target white library defines the audit-free rules of the corresponding business parameters, and the target black library defines the filtering rules of the corresponding business parameters; and to perform risk identification verification on the multimedia promotion materials through the target white library and the target black library in turn; in the case that the target black library fails to verify the multimedia promotion materials, the preset audit model is called to perform risk identification verification on the multimedia promotion materials; The management module 300 is used to process the multimedia promotion material according to the preset business logic when the target white library verifies the multimedia promotion material successfully or the audit model verifies the multimedia promotion material successfully.

[0015] The audit model is used to automatically identify sensitive information (sensitive text, sensitive images) that is not related to the business scenario. The audit model is a general model. In some embodiments, the audit model can be set as an existing data model, or it can be obtained by training based on training data that is not related to the business scenario. The verification library can be adaptively configured using the black library and white library provided by a third-party platform, such as using Tencent Cloud's data to build the black library and white library it needs. In other embodiments, the logic of the black library and the white library can also be constructed by yourself, which is not limited by the embodiments of this application. For example, refer to Figure 1 As shown, the audit verification module 200 calls the white library and the black library created on the third-party platform to identify risks of the multimedia promotion materials respectively, and verifies them through a general audit model independent of business scenarios provided by the third-party platform, thereby further improving the efficiency of risk identification.

[0016] By setting target black libraries and target white libraries that correspond one-to-one to business parameters, it is possible to adapt to the ever-changing matching needs of sensitive information in business scenarios, thereby making automatic risk identification more flexible.

[0017] It is understandable that, in some embodiments, the material configuration module 100 corresponds to an independent service or an independent plug-in, the audit verification module 200 corresponds to an independent service, and the management module 300 corresponds to at least one independent service or an independent plug-in. Figure 2As shown, after the processing platform of multimedia promotion materials is loaded on the processing device of multimedia promotion materials, the platform displays three categories of controls: "basic configuration", "content management" and "content distribution", among which the control of "content management" is divided into multiple sub-controls based on different material type dimensions, and the "product content management" sub-control is set corresponding to the material configuration module 100. By operating the sub-control of "product content management", the material configuration module 100 can be triggered to perform the corresponding function. Similarly, there are multiple sub-controls under the "content distribution" control, among which "available material management" and "recommended solution configuration" correspond to the visualization of the functions of the management module 300 under different business logics. In other embodiments, due to the needs of promotion and the needs of permissions, the visualization operation of channels and personnel permissions will also be implemented under the "basic configuration" control, such as the "channel management" sub-control is used for the visualization operation of channels, and the "organization management" is used for the visualization operation of the configuration of personnel permissions for material operations. Those skilled in the art can selectively set different modules according to actual needs to improve the convenience of automatic risk identification of promotion materials.

[0018] The embodiment of the present application does not limit the type of multimedia promotional materials, which can be any combination of one or more of voice, text, image, and video. Those skilled in the art can selectively set them according to actual conditions.

[0019] Understandably, referring to Figure 3 As shown, according to an embodiment of the present application, a method for processing multimedia promotional materials is provided, the method comprising: Step S100: in response to a material configuration request, obtaining material configuration parameters and multimedia promotion materials to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; Step S200: According to the business parameters, a matching target white library and a target black library are determined from a pre-configured verification library; wherein the target white library defines the audit-free rules of the corresponding business parameters, and the target black library defines the filtering rules of the corresponding business parameters; Step S300: Perform risk identification verification on the multimedia promotion materials through the target white library and the target black library in turn; Step S400: when the target black database fails to verify the multimedia promotion material, calling the preset audit model to perform risk identification verification on the multimedia promotion material; Step S500: When the target white library verifies the multimedia promotion material successfully or the audit model verifies the multimedia promotion material successfully, data processing is performed on the multimedia promotion material according to the preset business logic.

[0020] Therefore, by setting business parameters, multimedia promotion materials and actual business application scenarios can be associated and verified to improve the verification accuracy of multimedia promotion materials. At the same time, by first using the target white library for risk identification verification and then using the target black library for risk identification verification, the verification efficiency of multimedia promotion materials can be improved and the flexibility of risk identification can be improved. At the same time, by providing an audit model to further perform risk identification verification on multimedia promotion materials that fail the target black library verification, it can be ensured that potential risks can be effectively identified and filtered as much as possible. Therefore, the embodiment of the present application participates in the automatic risk identification of multimedia promotion materials through three methods: black library, white library and audit model, which can provide a dual verification mechanism to further improve the efficiency and accuracy of risk identification. The embodiment of the present application can improve the risk identification efficiency of multimedia promotion materials while also adapting to the rapid changes in risk information in the Internet, and the accuracy of risk identification is higher.

[0021] The target black database is a black database corresponding to the business parameter. The embodiment of the present application does not limit the number of black databases in the verification database. Figure 2 As shown in the figure, there are n black libraries configured in the verification library, namely black library 1 to black library n. Each black library stores known illegal content or bad information in a specific business scenario represented by corresponding business parameters, which is used to detect and filter illegal content or bad information that is strongly related to the scenario, as a supplementary database outside the audit model.

[0022] The target white library is a white library corresponding to the business scenario parameters. The embodiment of the present application does not limit the number of white libraries in the verification library. The number of white libraries can be the same as or different from the black library. The white library is used to store audit-free information in specific business scenarios represented by corresponding business parameters, and is used to release these audit-free information. Among them, the target black library includes fuzzy matching, so the verification efficiency of the target black library is lower than that of the target white library. Verifying the target white library first can further improve the verification efficiency.

[0023] The audit model is used to identify risk information that is not directly related to the business scenario, wherein risk information that is not related to the business scenario is related to risks such as legal, ethical or platform policies. The audit model can be set to one or more, and then the verification of the general model is realized according to the actual application scenario configuration. Exemplarily, for example, in some embodiments, the audit model set includes a first model for auditing indecent behavior and bad language, which can be obtained by providing pictures or audio and video containing indecent behavior, and providing text, pictures or audio and video with bad sentences for training. In other embodiments, the audit model set includes a second model for automatic verification of violations of laws and regulations to check whether the content violates national laws and regulations and social morality and evaluate whether the content conforms to social morality and moral norms to avoid spreading bad values. In other embodiments, the audit model set includes a third model for pornography identification, and in other embodiments, the audit model set includes a fourth model for automatic verification and identification of advertisements to identify advertising content from text, pictures or audio and video, including brand promotion, product promotion, etc., and evaluate whether the advertising content is legal and compliant, such as whether there is false propaganda, misleading consumers, etc. In other embodiments, the audit model provided also includes a fifth model for malware links and false news, which can be used to detect whether the text contains links to malware to protect the security of the user's device. False news or rumors can also be identified and filtered to maintain the authenticity of the information. It is understandable that the embodiment of the present application can arbitrarily combine and configure the first model, the second model, the third model, the fourth model, and the fifth model based on the business scenario, so as to achieve a comprehensive review of multimedia promotional materials, further reduce the probability of sensitive information omission, and can use the complementarity between different models to cross-validate suspected sensitive content to improve the accuracy and recall of recognition. It is also possible to assign risk levels to multimedia promotional materials based on the type of sensitive information identified and its severity, which is convenient for subsequent processing.

[0024] In some embodiments, the verification results are divided into three categories: normal, violation, and suspected; normal means no risk, violation and suspected means risk. Violation means violation information that meets the existing publicly known definition, and suspected means violation information that meets the business needs of the auditor.

[0025] If the target white database successfully verifies the multimedia promotion material, it means there is no risk. If the audit model successfully verifies the multimedia promotion material, it means there is no risk. In some embodiments, if the target black database successfully verifies the multimedia promotion material, it means there is a risk. A risk warning message will be generated and whether it is a violation or suspected based on the matching failure.

[0026] The embodiments of the present application do not limit the business logic. In some embodiments, the business logic includes process approval and format verification. Taking process approval as an example, after the risk identification of multimedia promotion materials is completed, the review process is initiated to the preset reviewer. The reviewer determines whether rectification is needed or entering the next business link based on the risk identification results in the review process.

[0027] The embodiment of the present application can reduce the impact of scenario demands on the audit model by providing a black library and a white library, and improve the adaptability of the above risk identification process to different business scenarios. At the same time, since the audit model does not need to be trained for a specific scenario, the training cost of the model is reduced, thereby reducing resource consumption and waste caused by repeated and frequent training of the model. And the above steps S100 to S500 can be used to achieve fully automatic auditing, which can improve the efficiency and accuracy of auditing compared to manual auditing.

[0028] In some embodiments, after the risk identification is completed, each multimedia promotional material will be displayed in a preset view. For example, when the review process is initiated to the reviewer, each multimedia promotional material will be displayed in the reviewer's review interface and the identification results will be displayed on each multimedia promotional material. For example, the risk of "identified risk material" refers to: the risk automatically identified according to the black and white library. When the mouse moves to the red exclamation mark, there will be a prompt of suspected risk content, which may be suspected of identifying advertising; however, these suspected risks can be submitted for review and publicity, and will not affect the display. If illegal materials are identified, they will be directly blocked and not allowed to be promoted. In other embodiments, after the risk identification is completed, a preview of the identification results can be generated for the initiator to view. In this regard, the embodiments of the present application are not limited, and those skilled in the art can selectively set it according to actual needs.

[0029] The present application embodiment does not limit the specific content of the service parameters, and each service parameter corresponds to a service scenario. Figure 5 In the material configuration view shown, "Group", "Project" and "Category" are all sub-parameters of the business parameters, which can be configured by setting the drop-down list or generating a query view for configuration.

[0030] It is understandable that the target black library conducts risk identification and verification of multimedia promotional materials through the following steps: In the case where the multimedia promotion material contains text information, the text information is segmented to obtain a target segmentation, and a first verification result is obtained according to the matching degree between the target segmentation and the filtering terms in the target black library; wherein the text information represents text information or voice information; When the multimedia promotion material contains an image, feature extraction is performed on the image to obtain a target feature, and a second verification result is obtained according to the matching degree between the target feature and the filtering feature in the target black library; According to the first verification result and the second verification result, the verification result of the target black library is output.

[0031] By processing text and images separately, the recognition accuracy of multimedia promotional materials can be improved.

[0032] The embodiment of the present application does not limit how to segment text information or extract image features, and those skilled in the art can selectively set the method according to actual conditions.

[0033] When the multimedia promotion material is a video, it can include images and voices at the same time, or images and text on the images (such as subtitles or product information, etc.). The present application embodiment does not limit how the text information is presented, and does not limit how the image information is presented. When there are text information and images at the same time, the first verification result and the second verification result need to both indicate no risk before the output of no risk can be output.

[0034] It is understandable that there are multiple target segmented words. According to the matching degree between the target segmented words and the filtering terms in the target black library, the first verification result is obtained, including: Match each target word segment with the filtered words in the target black library; When there is a target word segmentation that is not successfully matched, multiple target word segmentations are used to construct a target word segmentation matrix, and a first verification result is obtained based on the cosine similarity between the filtered terms in the target black library and the target word segmentation matrix.

[0035] Each target word segmentation is matched with the filtered terms in the target black library as a complete match. The target word segmentation can be converted into a target word segmentation matrix using similarity calculation based on geometric vectors. The accuracy of recognition can be further ensured by calculating the cosine similarity (the cosine of the angle between two n-dimensional vectors in n-dimensional space) by calculating the terms in the target black library and the target word segmentation matrix. In some embodiments, a similarity threshold range is set, such as [-1,1], where -1 is completely dissimilar and 1 is completely similar. If the calculated cosine similarity is greater than 0.85, it is determined to be a hit and there is a risk.

[0036] Refer to the following Figure 4 , describing the logical process of risk identification of the embodiment of the present application, such as Figure 4 As shown: A. After receiving multimedia promotion materials and business parameters, first match the black and white libraries according to the business parameters to obtain the target black library and the target white library. If the target black library and the target white library do not exist, directly enter the audit model for automatic audit, otherwise enter the black and white library audit sub-process. Determine whether to continue the audit process based on the black and white library audit results.

[0037] B. If there is a black and white library, it is necessary to classify the materials, and then pre-process them according to the classification before the subsequent review. The processing results are then put into the black and white library for review. Among them, the material types of multimedia promotion materials are divided into three categories: text, documents and images.

[0038] C. If the material type is a document, first extract the text of the multimedia promotion material. After extracting the text, use IK to perform Chinese word segmentation on the text, and put the word segmentation results into the black and white library for review.

[0039] D. If the material type is text, first use ik to perform Chinese word segmentation on the text content, and put the segmentation results into the black and white library for review.

[0040] E. If the material type is image, the risk identification and verification pre-processing is divided into two steps. First, the copy information contained in the multimedia promotion material is extracted, and the copy content is segmented into Chinese words using ik. Secondly, the material label is extracted (such as using a big data model to analyze the material, return the material label and filter out the material label with a score of more than 85). The segmentation results and the filtered material labels are put into the black and white library for review.

[0041] F. Determine whether there is a target white library that meets the conditions based on the matching result of B. If there is, enter the white library review. The white library has the highest priority. If the rule in the target white library is hit, the review process ends directly without the need for subsequent review process. Otherwise, proceed to the subsequent review process.

[0042] G. Determine whether there is a target black library that meets the conditions based on the matching result of B. If there is, enter the target black library review. If the target black library matches the rules, record the entry description information and status (failed) and send it to the person in charge for rectification. Otherwise, proceed to the subsequent review process.

[0043] Among them, the multimedia promotion materials in the hit target white library will be saved in the available material library, and the multimedia promotion materials approved by the audit model will also be saved in the available material library.

[0044] It is understandable that the material configuration parameters also include channel parameters and promotion time parameters, and data processing of multimedia promotion materials is performed according to the preset business logic, including: Get the material format verification logic that matches the channel parameters; Perform format verification on multimedia promotion materials according to material format verification logic; If the format verification is passed, the multimedia promotion materials and the corresponding material configuration parameters are bound and saved in the preset available material library; The method also includes: In response to a material management request in a preset material management view, determining a first candidate multimedia promotion material from a preset available material library, wherein a promotion time parameter of the first candidate multimedia promotion material indicates that a display effective time is valid; The first candidate multimedia promotion material is displayed in the material management view.

[0045] By performing format verification on different channels, the convenience of using the material can be further improved. The embodiment of the present application does not limit the specific content of the format verification, and those skilled in the art can selectively set it according to the actual situation, such as the image format (JPG, PNG, GIF, BMP format), size (such as a single image not exceeding 20MB), quantity (such as WeChat can upload up to 9 images), size (such as the maximum size is 1080 pixels wide × 6075 pixels high), number of words, etc.

[0046] By setting promotion time parameters, the timeliness of multimedia promotion materials can be strictly controlled, making the promotion content more real-time and further improving the convenience of material users.

[0047] The channel parameter represents the platform where the material needs to be released, such as WeChat, Kuaishou and other platforms. The promotion time parameter represents the time period in which the material is available and defines the effective display time. For example, Figure 5 As shown, "XX", "XX2" and "XX3" correspond to a channel respectively. The content in the text box of "Planned Promotion Time" corresponds to the promotion time parameter. For example, if the promotion time parameter is set to 2024-12-27~2025-1-6, it means that the material can only be used on 2024-12-27 and cannot be used on 2025-1-7.

[0048] It is understandable that the material configuration request is one of a solution material configuration request and a pure material configuration request. When the material configuration request is a pure material configuration request, the material configuration parameter also includes a promotion scope parameter, and the first candidate multimedia promotion material is displayed in the material management view, including: In the case where the material management request further parses out the target promotion range parameter, determining the second candidate multimedia promotion material from the first candidate multimedia promotion material according to the target promotion range parameter; The second candidate multimedia promotion material is displayed.

[0049] By presenting multimedia promotional materials based on target promotion range parameters, users can focus only on materials related to them, further improving convenience of use.

[0050] The promotion scope parameter represents the organization or person object that has the authority to use the material. For example, Figure 5 As shown in the figure, the content in the text box corresponding to "Promotion Scope" is the promotion scope parameter. You can perform visual configuration by providing a permission query interface.

[0051] It is understandable that, in response to the material management request in the preset material management view, determining the first candidate multimedia promotion material from the preset available material library includes: In response to a material management request in a preset material management view, obtaining a data source of the material management request; When the data source indicates that it comes from a user terminal, determining the first candidate multimedia promotion material whose promotion time parameter indicates that the display effective time is valid from the available material library according to the material configuration parameters in the material management request; When the data source indicates that it comes from the management terminal, the first candidate multimedia promotion material is matched from the available material library according to various material configuration parameters except the promotion time parameter in the material management request.

[0052] The user terminal representation material management view is displayed on a third-party platform such as a mini-program or a web page, and the management terminal representation material management view is loaded as an independent application.

[0053] By providing different interfaces on the user terminal and the management terminal, the efficiency of the response can be further improved. By only displaying the first candidate multimedia promotion material that is effective on the user terminal, the response can be faster when the user terminal is operated. By displaying the first candidate multimedia promotion material corresponding to each material configuration vegetable on the management terminal, the displayed first candidate multimedia promotion material is independent of the promotion time parameter, thereby further improving the convenience of managing the multimedia promotion material.

[0054] It is understandable that after displaying the first candidate multimedia promotion material in the material management view, the method further includes: When the material management view is displayed on the management terminal, responding to a material activation request of the material management view; According to the material activation request, obtain the material configuration parameters for launching the promotion material; According to the material configuration parameters of the launch promotion material, the launch promotion material is checked for risk identification through the target white library and the target black library in turn; When the risk identification verification result of the target black database indicates no risk, the preset audit model is called to perform risk identification verification on the launch promotion materials; According to the verification result of the launch promotion material, the activation status of the launch promotion material is updated.

[0055] By providing a request to activate expired multimedia promotional materials, it is possible to more flexibly respond to changing network environments and reduce repeated operations on the same materials.

[0056] The launch promotion material is the material selected from the materials displayed in the material management view.

[0057] For example, refer to Figure 6 As shown, in the material management view, a multimedia promotion material consistent with the category "Zz" is displayed. The multimedia promotion material is in an expired state. At this time, by selecting the multimedia promotion material and selecting "Batch Enable", a material enablement request for the multimedia promotion material is triggered. In some embodiments, a new effective time is automatically generated when a material enablement request is initiated. In other embodiments, it can also be configured by the user.

[0058] Understandably, referring to Figure 7 As shown, according to the second aspect of the embodiment of the present application, a multimedia promotion material processing device is provided, and the multimedia promotion material processing device includes: Display module 400, display module 400 is used to provide an interactive view; at least one processor 801, A memory 802 is communicatively connected to at least one processor 801; wherein, The memory 802 stores instructions, and the instructions are executed by at least one processor 801, so that when the at least one processor 801 executes the instructions, a method for processing multimedia promotion materials as described in any one of the first aspects is implemented.

[0059] It should be understood that if Figure 7 As shown, the processing device for multimedia promotional materials also includes a database 500. The database 500 can be divided into an available material library and a material management library, etc. This embodiment of the present application does not limit this, and those skilled in the art can selectively set it according to actual needs.

[0060] It is understandable that if Figure 8 As shown, an embodiment of the present application further provides an electronic device, the electronic device comprising: The processor 801 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, and is used to execute relevant programs to implement the technical solutions provided in the embodiments of the present application; The memory 802 can be implemented in the form of a read-only memory (ROM), a static storage device, a dynamic storage device, or a random access memory (RAM). The memory 802 can store an operating system and other application programs. When the technical solution provided in the embodiment of this specification is implemented by software or firmware, the relevant program code is stored in the memory 802, and the processor 801 calls and executes the method for processing multimedia promotion materials in the embodiment of this application; Input / output interface 803, used to implement information input and output; The communication interface 804 is used to realize the communication interaction between the device and other devices. The communication can be realized through wired means (such as USB, network cable, etc.) or wireless means (such as mobile network, WIFI, Bluetooth, etc.); A bus 805 that transmits information between various components of the device (e.g., the processor 801, the memory 802, the input / output interface 803, and the communication interface 804); The processor 801 , the memory 802 , the input / output interface 803 and the communication interface 804 are connected to each other in communication within the device via a bus 805 .

[0061] The embodiment of the present application further provides a storage medium, which is a computer-readable storage medium and stores a computer program. When the computer program is executed by a processor, the processing method of the multimedia promotion material is implemented.

[0062] The memory, as a non-transient computer-readable storage medium, can be used to store non-transient software programs and non-transient computer executable programs. In addition, the memory may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some embodiments, the memory may optionally include a memory remotely disposed relative to the processor, and these remote memories may be connected to the processor via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0063] The embodiments described in the embodiments of the present application are intended to more clearly illustrate the technical solutions of the embodiments of the present application and do not constitute a limitation on the technical solutions provided in the embodiments of the present application. Those skilled in the art will appreciate that with the evolution of technology and the emergence of new application scenarios, the technical solutions provided in the embodiments of the present application are also applicable to similar technical problems.

[0064] Those skilled in the art will appreciate that the technical solutions shown in the figures do not constitute a limitation on the embodiments of the present application, and may include more or fewer steps than shown in the figures, or a combination of certain steps, or different steps.

[0065] The device embodiments described above are merely illustrative, and the units described as separate components may or may not be physically separated, that is, they may be located in one place or distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0066] Those skilled in the art will appreciate that all or some of the steps in the methods disclosed above, and the functional modules / units in the systems and devices may be implemented as software, firmware, hardware, or a suitable combination thereof.

[0067] The terms "first", "second", "third", "fourth", etc. (if any) in the specification of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present application described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0068] It should be understood that in the present application, "at least one (item)" means one or more, and "plurality" means two or more. "And / or" is used to describe the association relationship of associated objects, indicating that three relationships may exist. For example, "A and / or B" can mean: only A exists, only B exists, and A and B exist at the same time, where A and B can be singular or plural. The character " / " generally indicates that the objects associated before and after are in an "or" relationship. "At least one of the following" or similar expressions refers to any combination of these items, including any combination of single or plural items. For example, at least one of a, b or c can mean: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", where a, b, c can be single or multiple.

[0069] In the several embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the above units is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0070] The units described above as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0071] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0072] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application, or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including multiple instructions to enable a computer device (which can be a personal computer, server, or network device, etc.) to execute all or part of the steps of the methods of various embodiments of the present application. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (Read-Only Memory, referred to as ROM), random access memory (Random Access Memory, referred to as RAM), disk or optical disk and other media that can store programs.

[0073] The preferred embodiments of the present invention are described above with reference to the accompanying drawings, but the scope of the rights of the present invention is not limited thereto. Any modification, equivalent substitution and improvement made by a person skilled in the art without departing from the scope and essence of the present invention should be within the scope of the rights of the present invention.

Claims

1. A method for processing multimedia promotional materials, characterized in that: The method comprises: In response to the material configuration request, obtaining material configuration parameters and the multimedia promotion material to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; According to the business parameters, a matching target white library and a target black library are determined from a preconfigured verification library; wherein the target white library defines the corresponding audit-free rules of the business parameters, and the target black library defines the corresponding filtering rules of the business parameters; Performing risk identification verification on the multimedia promotion material through the target white library and the target black library in turn; In the case where the target black database fails to verify the multimedia promotion material, calling a preset audit model to perform risk identification verification on the multimedia promotion material; When the target white library successfully verifies the multimedia promotion material or the audit model successfully verifies the multimedia promotion material, data processing is performed on the multimedia promotion material according to a preset business logic.

2. The method for processing multimedia promotional materials according to claim 1, characterized in that: The target black library performs risk identification verification on the multimedia promotional materials through the following steps: In the case where the multimedia promotion material contains text information, the text information is segmented to obtain a target segmentation, and a first verification result is obtained according to the matching degree between the target segmentation and the filtering terms in the target black library; wherein the text information represents text information or voice information; In the case where the multimedia promotion material includes an image, feature extraction is performed on the image to obtain a target feature, and a second verification result is obtained according to a matching degree between the target feature and a filtering feature in the target black library; The verification result of the target black library is outputted according to the first verification result and the second verification result.

3. The method for processing multimedia promotional materials according to claim 2, characterized in that: There are multiple target segmented words, and obtaining a first verification result according to the matching degree between the target segmented words and the filtering terms in the target black library includes: Matching each of the target segmented words with the filtered terms in the target black library respectively; When there is one target word segmentation that is not successfully matched, a target word segmentation matrix is ​​constructed with multiple target words, and a first verification result is obtained based on the cosine similarity between the filtered terms in the target black library and the target word segmentation matrix.

4. The method for processing multimedia promotional materials according to claim 1, characterized in that: The material configuration parameters also include channel parameters and promotion time parameters. The data processing of the multimedia promotion material according to the preset business logic includes: Obtaining material format verification logic that matches the channel parameters; Performing format verification on the multimedia promotion material according to the material format verification logic; If the format check passes, the multimedia promotion material and the corresponding material configuration parameters are bound and saved in a preset available material library; The method further comprises: In response to a material management request in a preset material management view, determining a first candidate multimedia promotion material from a preset available material library, wherein a promotion time parameter of the first candidate multimedia promotion material indicates that a display effective time is valid; The first candidate multimedia promotion material is displayed in the material management view.

5. The method for processing multimedia promotional materials according to claim 4, characterized in that: The material configuration request is one of a solution material configuration request and a pure material configuration request. When the material configuration request is the pure material configuration request, the material configuration parameter further includes a promotion scope parameter. The displaying the first candidate multimedia promotion material in the material management view includes: In the case where the material management request further parses out a target promotion range parameter, determining a second candidate multimedia promotion material from the first candidate multimedia promotion material according to the target promotion range parameter; The second candidate multimedia promotion material is displayed.

6. The method for processing multimedia promotional materials according to claim 4, characterized in that: The step of determining a first candidate multimedia promotion material from a preset available material library in response to a material management request in a preset material management view includes: In response to a material management request in a preset material management view, obtaining a data source of the material management request; When the data source indicates that it comes from a user terminal, determining, from the available material library according to the material configuration parameters in the material management request, a first candidate multimedia promotion material whose promotion time parameter indicates that the display effective time is valid; When the data source indicates that it comes from a management terminal, a first candidate multimedia promotion material is matched from the available material library according to various material configuration parameters except the promotion time parameter in the material management request.

7. The method for processing multimedia promotional materials according to claim 6, characterized in that: After displaying the first candidate multimedia promotion material in the material management view, the method further includes: When the material management view is displayed on the management terminal, responding to a material activation request of the material management view; According to the material activation request, obtaining material configuration parameters for starting the promotion material; According to the material configuration parameters of the startup promotion material, the startup promotion material is sequentially subjected to risk identification verification through the target white library and the target black library; When the risk identification verification result of the target black database indicates that there is no risk, calling the preset audit model to perform risk identification verification on the launch promotion material; According to the verification result of the startup promotion material, the activation status of the startup promotion material is updated.

8. A device for processing multimedia promotional materials, characterized in that: include: A material configuration module, the material configuration module is used to respond to a material configuration request and obtain material configuration parameters and multimedia promotion materials to be reviewed in a preset material configuration view, wherein the material configuration parameters include business parameters; An audit verification module is used to determine a matching target white library and a target black library from a preconfigured verification library according to the business parameters; wherein the target white library defines the audit-free rules for the corresponding business parameters, and the target black library defines the filtering rules for the corresponding business parameters; and to perform risk identification verification on the multimedia promotion material through the target white library and the target black library in turn; in the case that the target black library fails to verify the multimedia promotion material, a preset audit model is called to perform risk identification verification on the multimedia promotion material; The management module is used to process the multimedia promotion material according to the preset business logic when the target white library verifies the multimedia promotion material successfully or the audit model verifies the multimedia promotion material successfully.

9. A device for processing multimedia promotional materials, characterized in that: include: A display module, the display module is used to display an interactive view, wherein the interactive view includes a material configuration view; at least one processor, a memory communicatively connected to at least one processor; wherein, The memory stores instructions, and the instructions are executed by at least one processor, so that when the at least one processor executes the instructions, the method for processing multimedia promotion materials as described in any one of claims 1 to 7 is implemented.

10. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the method for processing multimedia promotion materials according to any one of claims 1 to 7 is implemented.

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