Multimedia promotional material processing method and device, and storage medium

Abstract

The embodiment of the application provides a multimedia promotion material processing method and device and a storage medium, and belongs to the technical field of data processing. The method comprises the following steps: obtaining a business parameter and a multimedia promotion material to be audited in a preset material configuration view; determining a target white library and a target black library matched from a preconfigured verification library according to the business parameter; the target white library defines an audit exemption rule corresponding to the business parameter, and the target black library defines a filtering rule corresponding to the business parameter; sequentially performing risk identification verification on the multimedia promotion material through the target white library and the target black library; in the case that the target black library fails to verify the multimedia promotion material, calling a preset audit model to perform risk identification verification on the multimedia promotion material; and performing data processing on the multimedia promotion material according to a preset business logic in the case that the risk identification verification result represents a risk-free condition. The embodiment of the application can improve the risk identification efficiency and accuracy of the multimedia promotion material.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of data processing, and in particular to a multimedia promotion material processing method, device and storage medium. BACKGROUND

[0002] With the development of the Internet, content promotion on application platforms has gradually become mainstream. Before promoting content, it is often necessary to identify the risks of published materials, so as to reduce the risk of being unable to publish due to the matching of sensitive information on the application platform with the materials. Although online platforms are provided for promoting material review in actual applications, this approach still relies on people to identify and check risks, and the efficiency and accuracy of risk identification are relatively low. Therefore, there is an urgent need for a way to improve the efficiency and accuracy of risk identification of promotion materials. SUMMARY

[0003] The main purpose of the embodiments of the present application is to provide a multimedia promotion material processing method, device and storage medium, which can improve the risk identification efficiency of promotion materials and also adapt to the rapid changes of risk information in the Internet, and has higher risk identification accuracy.

[0004] To achieve the above purpose, a first aspect of an embodiment of the present application provides a multimedia promotion material processing method, which comprises:

[0005] In response to a material configuration request, obtaining material configuration parameters and multimedia promotion materials to be audited in a preset material configuration view, wherein the material configuration parameters include business parameters;

[0006] According to the business parameters, determining a matching target white library and a target black library from a preconfigured verification library; wherein the target white library defines an audit exemption rule corresponding to the business parameters, and the target black library defines a filtering rule corresponding to the business parameters;

[0007] In sequence, the target white library and the target black library are used to identify and check the risks of the multimedia promotion materials;

[0008] In the case that the target black library fails to check the multimedia promotion materials, a preset audit model is called to identify and check the risks of the multimedia promotion materials;

[0009] In the case that the target white library successfully checks the multimedia promotion materials or the audit model successfully checks the multimedia promotion materials, the multimedia promotion materials are processed according to a preset business logic.

[0010] To achieve the above object, a second aspect of the embodiment of the present application provides a multimedia promotion material processing device, which comprises:

[0011] A material configuration module is configured to acquire material configuration parameters and multimedia promotion materials to be audited in a preset material configuration view in response to a material configuration request, wherein the material configuration parameters comprise business parameters;

[0012] An audit verification module is configured to determine matched target white libraries and target black libraries from preconfigured verification libraries according to the business parameters, wherein the target white libraries define audit exemption rules corresponding to the business parameters, the target black libraries define filtering rules corresponding to the business parameters, and the multimedia promotion materials are subjected to risk identification verification through the target white libraries and the target black libraries in sequence; in the case that the multimedia promotion materials fail to pass the verification of the target black libraries, a preset audit model is called to perform risk identification verification on the multimedia promotion materials;

[0013] A management module is configured to perform data processing on the multimedia promotion materials according to a preset business logic in the case that the multimedia promotion materials pass the verification of the target white libraries or the audit model.

[0014] To achieve the above object, a third aspect of the embodiment of the present application provides a multimedia promotion material processing device, which comprises:

[0015] A display module is configured to display an interactive view, wherein the interactive view comprises a material configuration view;

[0016] At least one processor,

[0017] A memory in communication connection with the at least one processor; wherein

[0018] The memory stores instructions, and the instructions are executed by the at least one processor to enable the at least one processor to implement the multimedia promotion material processing method according to any one of the first aspect.

[0019] To achieve the above object, a fourth aspect of the embodiment of the present application provides a computer readable storage medium, which is a computer readable storage medium, and stores a computer program, wherein the computer program is executed by a processor to implement the multimedia promotion material processing method according to the first aspect.

[0020] The multimedia promotion material processing method, device and storage medium provided by the present application can associate and verify the multimedia promotion material with the actual business application scenario by setting the business parameter, thereby improving the verification accuracy of the multimedia promotion material. Meanwhile, by first using the target white library to perform risk identification verification and then using the target black library to perform risk identification verification, the verification efficiency of the multimedia promotion material and the flexibility of risk identification can be improved. Meanwhile, by providing an audit model to further perform risk identification verification on the multimedia promotion material that fails in the target black library verification, it can be ensured that potential risks can be effectively identified and filtered as much as possible. Therefore, the automatic risk identification of the multimedia promotion material is performed by the three ways of the black library, the white library and the audit model in the embodiments of the present application, which can provide a double verification mechanism to further improve the efficiency and accuracy of risk identification. Compared with related technologies, the embodiments of the present application can improve the risk identification efficiency of the multimedia promotion material and can also adapt to the rapid change of risk information in the Internet, and the accuracy of risk identification is higher. BRIEF DESCRIPTION OF DRAWINGS

[0021] Figure 1 FIG. 1 is a structural schematic diagram of an embodiment of a multimedia promotion material processing device provided by the present application;

[0022] Figure 2 FIG. 2 is an interface schematic diagram of an embodiment of a multimedia promotion material processing device provided by the present application;

[0023] Figure 3 FIG. 3 is a flow schematic diagram of a multimedia promotion material processing method provided by the present application;

[0024] Figure 4 FIG. 4 is a flow schematic diagram of automatic auditing of an embodiment of a multimedia promotion material processing method provided by the present application;

[0025] Figure 5 FIG. 5 is an interface schematic diagram of a material configuration view in an embodiment of a multimedia promotion material processing method provided by the present application;

[0026] Figure 6 FIG. 6 is an interface schematic diagram of a material management view in an embodiment of a multimedia promotion material processing method provided by the present application;

[0027] Figure 7 FIG. 7 is a module schematic diagram of a device corresponding to a multimedia promotion material processing method provided by the present application;

[0028] Figure 8 FIG. 8 is a hardware block diagram of a multimedia promotion material processing method provided by the present application. DETAILED DESCRIPTION

[0029] In order to make the purposes, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and not intended to limit the present application.

[0030] It should be noted that although the functional modules are divided in the device schematic diagram, and the logical sequence is shown in the flowchart, in some cases, the steps shown or described can be performed in a manner different from the module division in the device or the sequence in the flowchart. The terms "first", "second", etc. in the specification and claims and the above drawings are used to distinguish similar objects, and do not necessarily describe a specific order or sequence.

[0031] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of the present application and are not intended to limit the present application.

[0032] With the development of the Internet, content promotion on application platforms has gradually become mainstream. Before promoting content, it is often necessary to identify the risks of the published materials, so as to reduce the risk of being unable to publish due to the matching of sensitive information in the materials and the application platform. However, in actual application, for enterprises and the like, the scene of the application of the materials and the amount of the materials are often complex and large, and therefore, a unified audit platform is usually provided to identify and check the risks of the promotion materials to be promoted. In related technologies, an online manual audit method is often used, specifically, an audit link is added in the material audit process after the material input system, and a responsible person identifies and checks the risks, and this method has the following shortcomings: a, low efficiency: a large amount of information and files need to be manually checked and processed, the processing process is relatively slow, and the audit period is long. b, prone to errors: in the manual audit process, due to the limited attention and energy of people, long-time facing a large amount of data and files may cause fatigue and negligence, and thus errors may occur. c, information silos: manual audit needs to find missed audits due to information asymmetry according to real-time sensitive and illegal content. d, fuzzy boundary: manual audit needs to manually control the audit boundary, and different auditors have different standards under subjective interference, resulting in fuzzy boundary. Although the existing technology also provides a unified audit method of a big data model, the big data model has poor flexibility and can only be effective for special scenes. In the Internet, the shielding of sensitive information changes extremely fast, and therefore, a single big data model for risk identification and verification cannot meet the requirements of risk identification, and the identification accuracy of the promotion materials is insufficient. Based on this, the embodiments of the present application provide a multimedia promotion material processing method, device and storage medium, which can improve the identification accuracy and efficiency of the promotion materials.

[0033] Referring to Figure 1 According to the multimedia promotion material processing device provided by the present application, the multimedia promotion material processing device comprises:

[0034] The material configuration module 100 is configured to, in response to a material configuration request, obtain a material configuration parameter and a multimedia promotion material to be audited in a preset material configuration view, and the material configuration parameter comprises a business parameter.

[0035] The audit verification module 200 is configured to determine a target white library and a target black library matched from a preconfigured verification library according to a business parameter; the target white library defines an audit exemption rule corresponding to the business parameter, and the target black library defines a filtering rule corresponding to the business parameter; and the multimedia promotion material is subjected to risk identification verification through the target white library and the target black library in sequence; in a case where the multimedia promotion material fails to pass the verification of the target black library, a preset audit model is called to perform risk identification verification on the multimedia promotion material.

[0036] The management module 300 is configured to perform data processing on the multimedia promotion material according to a preset business logic in a case where the multimedia promotion material passes the verification of the target white library or the audit model.

[0037] The audit model is configured to automatically identify sensitive information (sensitive text and sensitive pictures) irrelevant to a business scenario, and the audit model is a general model. In some embodiments, the audit model can be an existing data model, or can be obtained by training based on training data irrelevant to the business scenario. The verification library can be adaptively configured by using a black library and a white library provided by a third-party platform, such as a data universe of Tencent Cloud. In another embodiment, the logic of the black library and the white library can be constructed by the user, and the present application is not limited to this. For example, as shown in FIG. 2, the audit verification module 200 calls a white library and a black library created in a third-party platform to perform risk identification on the multimedia promotion material, and performs verification through a general audit model irrelevant to the business scenario provided by the third-party platform, so as to further improve the efficiency of risk identification. Figure 1

[0038] By setting the target black library and the target white library corresponding to the business parameter, the matching requirement of sensitive information changing over time in the corresponding business scenario can be adapted, so that the flexibility of risk automatic identification is higher.

[0039] It can be understood that in some embodiments, the material configuration module 100 corresponds to an independent service or an independent plug-in, the audit verification module 200 corresponds to an independent service, and the management module 300 corresponds to at least one independent service or an independent plug-in. For example, as shown in FIG. 1, the material configuration module 100 corresponds to an independent plug-in, the audit verification module 200 corresponds to an independent service, and the management module 300 corresponds to an independent service. Figure 2 ​As shown, after the multimedia promotion material processing device loads the multimedia promotion material processing platform, the platform displays the "basic configuration", "content management" and "content distribution" controls, wherein the "content management" control is based on different material type dimensions and divides a plurality of sub-controls, the "product content management" sub-control corresponds to the material configuration module 100, and the operation of the "product content management" sub-control can trigger the material configuration module 100 to execute the corresponding function. Similarly, a plurality of sub-controls are provided under the "content distribution" control, wherein the "available material management" and "recommended scheme configuration" correspond to the visualization of the functions of the management module 300 under different business logics. In other embodiments, due to the demand for promotion and the demand for permissions, the visualization operation of the channel and personnel permissions will also be realized under the "basic configuration" control, such as the "channel management" sub-control for the visualization operation of the channel, and the "organization management" for the visualization operation of the personnel permissions of the material operation. Those skilled in the art can selectively set different modules according to actual needs to improve the convenience of automatic risk identification of promotion materials.

[0040] The embodiments of the present application do not limit the type of multimedia promotion material, which can be one or a combination of voice, text, image and video, and those skilled in the art can selectively set according to actual conditions.

[0041] It can be understood that, referring to Figure 3 As shown, according to the multimedia promotion material processing method provided by the embodiments of the present application, the method comprises:

[0042] Step S100, in response to a material configuration request, obtaining material configuration parameters and multimedia promotion materials to be audited in a preset material configuration view, wherein the material configuration parameters include business parameters;

[0043] Step S200, according to the business parameters, determining the matching target white library and target black library from the preconfigured verification library; wherein the target white library defines the audit exemption rule corresponding to the business parameters, and the target black library defines the filtering rule corresponding to the business parameters;

[0044] Step S300, sequentially performing risk identification verification on the multimedia promotion material through the target white library and the target black library;

[0045] Step S400, in the case that the target black library fails to verify the multimedia promotion material, calling a preset audit model to perform risk identification verification on the multimedia promotion material;

[0046] Step S500, in the case that the target white library successfully verifies the multimedia promotion material or the audit model successfully verifies the multimedia promotion material, performing data processing on the multimedia promotion material according to a preset business logic.

[0047] Therefore, by setting the business parameter, the multimedia promotion material and the actual business application scene can be associated and verified, and the verification accuracy of the multimedia promotion material can be improved. At the same time, by first using the target white library for risk identification verification, and then using the target black library for risk identification verification, the verification efficiency of the multimedia promotion material can be improved, and the flexibility of risk identification can be improved. At the same time, by providing an audit model to further perform risk identification verification on the multimedia promotion material that fails in the target black library verification, it can be ensured that potential risks can be effectively identified and filtered as much as possible. Therefore, the embodiments of the present application can provide a double verification mechanism by using the black library, the white library and the audit model to jointly participate in the automatic risk identification of the multimedia promotion material, and further improve the efficiency and accuracy of risk identification. The embodiments of the present application can improve the risk identification efficiency of the multimedia promotion material, and can also adapt to the rapid change of risk information in the Internet, and the risk identification accuracy is higher.

[0048] The target black library is a black library corresponding to the business parameter. The number of black libraries in the verification library is not limited in the embodiments of the present application. As shown in Figure 2 , the number of black libraries configured in the verification library is n, which are black library 1~black library n. Each black library stores known illegal content or bad information in a specific business scene represented by the corresponding business parameter, which is used to detect and filter illegal content or bad information strongly related to the scene, and serves as a supplementary database to the audit model.

[0049] The target white library is a white library corresponding to the business scene parameter. The number of white libraries in the verification library is not limited in the embodiments of the present application. The number of white libraries can be the same as or different from the number of black libraries. The white library is used to store exempt information in a specific business scene represented by the corresponding business parameter, which is used to release the exempt information. The target black library includes fuzzy matching, so the verification efficiency of the target black library is lower than that of the target white library. The target white library is verified first to further improve the verification efficiency.

[0050] The audit model is used to identify risk information that is not directly related to the business scenario, such as risks related to laws, ethics, or platform policies. The audit model can be set as one or more, and then the general model verification is realized according to the actual application scenario configuration. For example, in some embodiments, the set audit model includes a first model for auditing indecent behavior and bad language, which can be obtained by providing pictures or audio and video containing indecent behavior, providing text, pictures or audio and video with bad language, and the like. In some other embodiments, the set audit model includes a second model for automatic checking of illegal violations, to check whether the content violates national laws and regulations and social morality, and to assess whether the content conforms to social morality and ethical standards, and to avoid the spread of bad values. In some other embodiments, the set audit model includes a third model for pornography recognition, and in some other embodiments, the set audit model includes a fourth model for automatic checking and recognition of advertisements, to identify advertisement content from text, pictures or audio and video, including brand promotion, product promotion, and the like, and to assess whether the advertisement content is legal and compliant, such as whether there is false propaganda, misleading consumers, and the like. In some other embodiments, the set audit model also includes a fifth model for malicious software links and fake news, which can be used to detect whether the text contains links to malicious software to protect user device security. Fake news or rumors can also be identified and filtered to maintain information authenticity. It can be understood that the first model, the second model, the third model, the fourth model and the fifth model can be combined according to the business scenario, so that comprehensive audit of the multimedia promotion material can be realized, the probability of missing sensitive information can be further reduced, and the accuracy and recall rate of identification can be improved by cross verification of suspected sensitive content based on the complementarity between different models. The risk level of the multimedia promotion material can also be assigned according to the type and severity of the identified sensitive information, to facilitate subsequent processing.

[0051] In some embodiments, the result of the verification can be divided into three categories, namely normal, violation, and suspected, wherein normal represents no risk, and violation and suspected represent risk. Violation represents information that conforms to the existing known definition of violation information, and suspected represents information that conforms to the violation information automatically added by the audit party based on business needs.

[0052] The target white library indicates no risk when the multimedia promotion material is successfully verified, and the audit model indicates no risk when the multimedia promotion material is successfully verified. In some embodiments, when the target black library successfully verifies the multimedia promotion material, it indicates that there is a risk, and a risk prompt information is generated and whether it is a violation or a suspected case is given based on the matching failure.

[0053] The embodiments of the present application do not limit the business logic, in some embodiments, the business logic includes process approval and format verification. For example, after the risk identification of the multimedia promotion material is completed, the preset auditors are initiated to the audit process, and the auditors judge whether the risk identification result on the audit process needs to be rectified or enter the next business link.

[0054] The embodiments of the present application can reduce the influence of scene appeal on the audit model by providing black and white libraries, and improve the adaptability of the above risk identification process to different business scenarios. At the same time, since the audit model does not need to be trained for a specific scene, the training cost of the model is reduced, thereby reducing the resource consumption and waste caused by repeated and frequent training of the model. And the above steps S100~S500 can realize full-automatic audit, which can improve the efficiency and accuracy of the audit compared with the manual audit method.

[0055] In some embodiments, after the risk identification is completed, each multimedia promotion material is displayed in a preset view. For example, when the audit process is initiated to the auditors, each multimedia promotion material and the identification result on each multimedia promotion material are displayed in the audit interface of the auditors, such as the risk of "identified risk material". The risk refers to the risk identified automatically according to the black and white library. When the mouse moves over the red exclamation mark, a prompt suspicious risk content may be identified as an advertising suspect. However, these suspected risks can be submitted for review and promotion, and do not affect the display. If a violation material is identified, it will be directly shielded and not allowed to be promoted and displayed. In other embodiments, after the risk identification is completed, an identification result preview image can be generated for the initiator to view. For this, the embodiments of the present application do not limit, and the person skilled in the art can selectively set according to the actual needs.

[0056] The embodiments of the present application do not limit the specific content of the business parameters, and each business parameter corresponds to a business scenario. For example, as shown in the material configuration view of Figure 5 "Group", "project" and "category" are each a sub-parameter in the business parameter, which can be configured by setting a drop-down list or generating a query view.

[0057] It can be understood that the target black library identifies and verifies the risk of the multimedia promotion material by the following steps:

[0058] In the case that the multimedia promotion material contains text information, the text information is processed by word segmentation to obtain target words, and a first verification result is obtained according to the matching degree of the target words and the filter words in the target black library. Wherein, the text information represents text information or voice information;

[0059] In the case that the multimedia promotion material contains images, feature extraction is performed on the images to obtain target features, and a second verification result is obtained according to the matching degree of the target features and the filtering features in the target black library.

[0060] According to the first verification result and the second verification result, a verification result of the target black library is output.

[0061] By processing the text and the image separately, the recognition accuracy of the multimedia promotion material can be improved.

[0062] The present embodiment does not limit how the text information is segmented. The present embodiment also does not limit how the features of the image are extracted, and a person skilled in the art can selectively set this according to the actual situation.

[0063] When the multimedia promotion material is a video, it can contain both images and speech, or images and text on the images (such as subtitles or product information, etc.). The present embodiment does not limit how the text information is presented, and does not limit how the image information is presented. When both text information and images exist, both the first verification result and the second verification result need to indicate no risk before the no-risk result can be output.

[0064] It can be understood that there are multiple target segments, and the first verification result is obtained according to the matching degree of the target segments and the filtering terms in the target black library, including:

[0065] Each target segment is matched with the filtering terms in the target black library.

[0066] When there is a target segment that does not match successfully, a target segment matrix is constructed from multiple target segments, and the first verification result is obtained according to the cosine similarity of the filtering terms in the target black library and the target segment matrix.

[0067] Each target segment is matched with the filtering terms in the target black library. The target segment matrix can be converted from the target segment using a geometric vector-based similarity calculation. The cosine similarity (the cosine of the angle between two n-dimensional vectors in an n-dimensional space) between the terms in the target black library and the target segment matrix can further ensure the accuracy of the recognition. In some embodiments, a similarity threshold range is set, such as [-1, 1], where -1 is completely dissimilar and 1 is completely similar. For example, if the calculated cosine similarity is greater than 0.85, it is determined to be a hit and there is a risk.

[0068] The logic process of risk identification of the present embodiment is described below with reference to Figure 4 , as shown in Figure 4 .

[0069] A, after receiving the multimedia promotion material and the service parameter, first, according to the service parameter, the black and white library is matched, the target black library and the target white library are obtained, when the target black library and the target white library do not exist, the automatic audit is directly carried out in the audit model, otherwise, the black and white library audit sub process is entered. According to the black and white library audit result, whether to continue the audit process is judged.

[0070] B, under the condition of the existence of the black and white library, the material classification is needed, according to the classification, the subsequent pre-treatment before the audit is carried out, and the processing result is put into the black and white library audit. Among them, the material type of the multimedia promotion material is divided into three categories: text, document and image.

[0071] C, if the material type is a document, first, the text extraction is carried out on the multimedia promotion material, after the text extraction, the ik is used for Chinese word segmentation on the text, and the word segmentation result is put into the black and white library audit.

[0072] D, if the material type is a text, first, the ik is used for Chinese word segmentation on the text content, and the word segmentation result is put into the black and white library audit.

[0073] E, if the material type is an image, the risk identification and verification pre-treatment are carried out in two steps. First, the script information in the multimedia promotion material is extracted, and the script content is subjected to Chinese word segmentation by using the ik. Secondly, the material label extraction is carried out (such as using a big data model to analyze the material and return the material label and filter out the material label with a score of more than 85). The word segmentation result and the filtered material label are put into the black and white library audit.

[0074] F, according to the matching result of B, whether there is a target white library meeting the condition is judged, if there is, the white library audit is entered. The priority of the white library is the highest, if the rule in the target white library is hit, the subsequent audit process is directly ended without further audit process, otherwise, the subsequent audit process is carried out.

[0075] G, according to the matching result of B, whether there is a target black library meeting the condition is judged, if there is, the target black library audit is entered. If the target black library matching hits the rule, the description information and the state (not passed) are recorded and sent to the operator for rectification, otherwise, the subsequent audit process is carried out.

[0076] Among them, the multimedia promotion material in the target white library is saved in the available material library, and the multimedia promotion material which passes the audit model audit is also saved in the available material library.

[0077] It can be understood that the material configuration parameter also includes the channel parameter and the promotion time parameter, and the multimedia promotion material is subjected to data processing according to the preset service logic, including:

[0078] obtaining the material format verification logic matched with the channel parameter;

[0079] The multimedia promotion material is subjected to format checking according to material format checking logic;

[0080] In a case where the format checking is passed, the multimedia promotion material and the corresponding material configuration parameter are bound and saved in a preset available material library;

[0081] The method further includes:

[0082] In response to a material management request in a preset material management view, a first candidate multimedia promotion material is determined from the preset available material library, wherein a promotion time parameter of the first candidate multimedia promotion material indicates that a display effective time is valid;

[0083] The first candidate multimedia promotion material is displayed in the material management view.

[0084] The format checking is performed on different channels, so that the convenience of using the material can be further improved. The specific content of the format checking is not limited in the embodiments of the application, and can be selectively set by a person skilled in the art according to actual conditions, such as the format (JPG, PNG, GIF, BMP format) of an image, the size (such as no more than 20 MB per image), the number (such as a maximum of 9 images for WeChat), the size (such as a maximum size of 1080 pixels wide x 6075 pixels high), the number of words, and the like.

[0085] The promotion time parameter is set to strictly control the timeliness of the multimedia promotion material, so that the content of the promotion can be more real-time, and the convenience of the material user can be further improved.

[0086] The channel parameter represents a platform on which the material needs to be published, such as WeChat, platforms such as Kuaishou, and the promotion time parameter represents a time period in which the material is available, and defines a valid display effective time. For example, as shown in Figure 5 It is shown that “XX”, “XX2” and “XX3” correspond to one channel respectively. The content in the text box of “planned promotion time” corresponds to the promotion time parameter. For example, if the promotion time parameter is set to 2024-12-27~2025-1-6, it means that the material can be used from 2024-12-27, and cannot be used from 2025-1-7.

[0087] It can be understood that the material configuration request is one of a scheme material configuration request and a pure material configuration request. When the material configuration request is a pure material configuration request, the material configuration parameter further includes a promotion range parameter, and the first candidate multimedia promotion material is displayed in the material management view, including:

[0088] In a case where the target promotion range parameter is further parsed from the material management request, a second candidate multimedia promotion material is determined from the first candidate multimedia promotion material according to the target promotion range parameter.

[0089] displaying the second candidate multimedia promotion material.

[0090] By presenting the multimedia promotion material based on the target promotion range parameter, the user can only focus on the material related to it, further improving the convenience of use.

[0091] The promotion range parameter represents the organization or personnel object that has the right to possess the material. For example, as shown in the figure, Figure 5 The content in the text box corresponding to the "promotion range" is the promotion range parameter. The right to query interface can be provided for visual configuration.

[0092] It can be understood that in response to the material management request in the preset material management view, the first candidate multimedia promotion material is determined from the preset available material library, which includes:

[0093] In response to the material management request in the preset material management view, the data source of the material management request is obtained;

[0094] When the data source indicates that it comes from the user terminal, the first candidate multimedia promotion material whose display effective time is valid is determined from the available material library according to each material configuration parameter in the material management request;

[0095] When the data source indicates that it comes from the management terminal, the first candidate multimedia promotion material is matched from the available material library according to each material configuration parameter in the material management request except the promotion time parameter.

[0096] The user terminal represents that the material management view is displayed on the third-party platform such as a small program, a webpage, etc. The management terminal represents that the material management view is loaded as an independent application.

[0097] By providing different interfaces on the user terminal and the management terminal, the response efficiency can be further improved. And by only showing the first candidate multimedia promotion material on the user terminal, the response can be faster when operating on the user terminal. By displaying the first candidate multimedia promotion material corresponding to each material configuration parameter on the management terminal, the first candidate multimedia promotion material displayed is independent of the promotion time parameter, so as to further improve the management convenience of the multimedia promotion material.

[0098] It can be understood that after displaying the first candidate multimedia promotion material in the material management view, the method further includes:

[0099] When the material management view is displayed on the management terminal, responding to the material enablement request of the material management view;

[0100] According to the material enabling request, material configuration parameters of the starting promotion material are obtained;

[0101] According to the material configuration parameters of the starting promotion material, the starting promotion material is sequentially subjected to risk identification verification through the target white library and the target black library;

[0102] In the case that the risk identification verification result of the target black library indicates no risk, a preset audit model is called to perform risk identification verification on the starting promotion material;

[0103] According to the verification result of the starting promotion material, the enabling state of the starting promotion material is updated.

[0104] By providing the material enabling request for the invalid multimedia promotion material, the network environment can be more flexible and changeable, and the repeated operation of the same material can be reduced.

[0105] The starting promotion material is a selected material in the material management view.

[0106] For example, as shown in FIG. 4, Figure 6 As shown in FIG. 4, multimedia promotion materials consistent with the category "Zz" are displayed in the material management view, and the multimedia promotion materials are in an invalid state. At this time, the multimedia promotion materials are selected, and "batch enable" is selected, which triggers the material enabling request of the multimedia promotion materials. In some embodiments, a new effective time is automatically generated when the material enabling request is initiated, and in other embodiments, the new effective time can also be configured according to the user.

[0107] As shown in FIG. 4, Figure 7 It can be understood that, as shown in FIG. 4,

[0108] The display module 400 is configured to provide an interactive view.

[0109] The at least one processor 801,

[0110] The memory 802 is in communication connection with the at least one processor 801; and

[0111] The memory 802 stores instructions, and the instructions are executed by the at least one processor 801, so that the at least one processor 801 implements the multimedia promotion material processing method according to any one of the first aspect.

[0112] It should be understood that, as shown in FIG. 4, Figure 7As shown, the multimedia promotion material processing device further includes a database 500, which can be divided into an available material library and a material management library, etc. The present embodiment does not limit this, and a person skilled in the art can selectively set this according to actual needs.

[0113] It can be understood that, as Figure 8 As shown, the present embodiment further provides an electronic device, which includes:

[0114] The processor 801 can be implemented in a manner of a general CPU (Central Processing Unit), a microprocessor, an ASIC (Application Specific Integrated Circuit), or one or more integrated circuits, etc., for executing a related program to implement the technical solutions provided by the present embodiment;

[0115] The memory 802 can be implemented in a form of a ROM (ReadOnly Memory), a static storage device, a dynamic storage device, or a RAM (Random Access Memory), etc. The memory 802 can store an operating system and other application programs. When the technical solutions provided by the present embodiment are implemented by software or firmware, the related program codes are stored in the memory 802 and are called and executed by the processor 801 to implement the multimedia promotion material processing method of the present embodiment;

[0116] The input / output interface 803 is used to implement information input and output;

[0117] The communication interface 804 is used to implement the communication interaction between the device and other devices, which can be implemented by a wired manner (for example, a USB, a network cable, etc.) or a wireless manner (for example, a mobile network, WIFI, Bluetooth, etc.);

[0118] The bus 805 is used to transmit information between various components (for example, the processor 801, the memory 802, the input / output interface 803, and the communication interface 804) of the device.

[0119] The processor 801, the memory 802, the input / output interface 803, and the communication interface 804 are connected to each other through the bus 805 to realize the communication connection between them in the device.

[0120] The present embodiment further provides a storage medium, which is a computer readable storage medium, and stores a computer program. The computer program is executed by a processor to implement the above multimedia promotion material processing method.

[0121] Memory, as a non-transitory computer-readable storage medium, can be used to store non-transitory software programs and non-transitory computer-executable programs. In addition, the memory can include a high-speed random access memory and can also include a non-transitory memory, such as at least one magnetic disk storage device, a flash memory device, or other non-transitory solid-state memory device. In some embodiments, the memory can optionally include a memory disposed remotely from the processor, which can be connected to the processor through a network. Examples of the above network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0122] The embodiments described in the embodiments of the present application are used to more clearly illustrate the technical solutions of the embodiments of the present application, and do not constitute a limitation on the technical solutions provided by the embodiments of the present application. Those skilled in the art can know that, with the evolution of technology and the appearance of new application scenarios, the technical solutions provided by the embodiments of the present application are also applicable to similar technical problems.

[0123] Those skilled in the art can understand that the technical solutions shown in the figures do not constitute a limitation on the embodiments of the present application, and can include more or fewer steps than shown in the figures, or combine certain steps, or different steps.

[0124] The device embodiments described above are only schematic, and the units described as separate components can or can not be physically separate, i.e., can be located in one place, or can be distributed on multiple network units. Part or all of the modules can be selected according to actual needs to achieve the purpose of the embodiments of the present application.

[0125] Those skilled in the art can understand that all or some of the steps in the above disclosed method, the functional modules / units in the system and the device can be implemented as software, firmware, hardware and their appropriate combinations.

[0126] The terms "first", "second", "third", "fourth" and the like used in the specification of the present application and the above-described drawings, if any, are used to distinguish similar objects, and do not necessarily have to describe a particular order or sequence. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein. In addition, the terms "include" and "have" and any variations thereof are intended to cover non-exclusive inclusion, for example, a process, method, system, product or device including a series of steps or units does not have to be limited to only those steps or units clearly listed, but can include other steps or units not clearly listed or inherent to these processes, methods, products or devices.

[0127] It should be understood that, in the application, "at least one" refers to one or more, and "multiple" refers to two or more. "And / or" is used to describe the association relationship of the associated objects, which means that there can be three relationships, for example, "A and / or B" can represent three cases of only A, only B and A and B existing at the same time, wherein A and B can be singular or plural. The character " / " generally represents an "or" relationship between the front and rear associated objects. "At least one of the following" or the like means any combination of these items, including any combination of single or multiple items. For example, at least one of a, b or c can represent a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b and c can be single or multiple.

[0128] In several embodiments provided in the application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic, for example, the division of the above units is only a logical function division, and actual implementation can have another division manner, for example, a plurality of units or components can be combined or integrated into another system, or some features can be ignored or not executed. In addition, the coupling or direct coupling or communication connection between the displayed or discussed mutual ones can be indirect coupling or communication connection through some interfaces, devices or units, and can be electrical, mechanical or other forms.

[0129] The units described above as separate components can or can not be physically separated, and the components shown as units can or can not be physical units, that is, they can be located in one place, or can be distributed on multiple network units. According to actual needs, part or all of the units can be selected to achieve the purpose of the embodiment scheme.

[0130] In addition, each functional unit in each embodiment of the application can be integrated in one processing unit, or each unit can be physically present separately, or two or more units can be integrated in one unit. The integrated unit can be realized in the form of hardware or in the form of a software functional unit.

[0131] The integrated unit, if implemented in the form of a software function unit and sold or used as an independent product, can be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the present application, essentially or in other words, the part that contributes to the prior art or the whole or part of the technical solutions can be embodied in the form of a software product. The computer software product is stored in a storage medium, and includes multiple instructions for causing a computer device (which can be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the methods of the various embodiments of the present application. The aforementioned storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, and various program storage media.

[0132] The preferred embodiments of the embodiments of the present application are described above with reference to the accompanying drawings, and are not limited to the scope of the embodiments of the present application. Any modifications, equivalent replacements and improvements made by those skilled in the art without departing from the scope and essence of the embodiments of the present application shall be within the scope of the embodiments of the present application.

Claims

1. A method of processing multimedia promotional material, characterized by, The method comprises: in response to a material configuration request, obtaining material configuration parameters and multimedia promotion materials to be audited in a preset material configuration view, the material configuration parameters comprising business parameters; determining a matching target white library and a target black library from a preconfigured verification library according to the business parameters; wherein the target white library defines an audit exemption rule corresponding to the business parameters, and the target black library defines a filtering rule corresponding to the business parameters; sequentially performing risk identification verification on the multimedia promotion materials through the target white library and the target black library; in the case that the target black library fails to verify the multimedia promotion materials, calling a preset audit model to perform risk identification verification on the multimedia promotion materials; the audit model is used for identifying risk information that is not directly related to a business scenario; the audit model comprises at least one of a first model, a second model, a fourth model and a fifth model, the first model is used for auditing whether to contain uncivil behavior and uncivil language, the second model is used for checking whether to be legal and compliant and whether to comply with social morality and moral standards, the fourth model is used for automatic verification and identification of advertisements, and the fifth model is used for detecting whether to contain malicious software connection and fake news; in the case that the target white library successfully verifies the multimedia promotion materials or the audit model successfully verifies the multimedia promotion materials, performing data processing on the multimedia promotion materials according to a preset business logic.

2. The method of claim 1, wherein, The target black library performs risk identification verification on the multimedia promotion materials through the following steps: in the case that the multimedia promotion materials contain text information, performing word segmentation processing on the text information to obtain target segmented words, and obtaining a first verification result according to the matching degree of the target segmented words and filter words in the target black library; wherein the text information represents character information or voice information; in the case that the multimedia promotion materials contain images, performing feature extraction on the images to obtain target features, and obtaining a second verification result according to the matching degree of the target features and filter features in the target black library; outputting a verification result of the target black library according to the first verification result and the second verification result.

3. The method of claim 2, wherein the multimedia promotional material is a video clip. There are multiple target segmented words, and the first verification result is obtained according to the matching degree of the target segmented words and the filter words in the target black library, which comprises: matching each target segmented word with the filter words in the target black library; when one target segmented word fails to match successfully, constructing a target segmented word matrix from multiple target segmented words, and obtaining a first verification result according to the cosine similarity of the filter words in the target black library and the target segmented word matrix.

4. The method of claim 1, wherein the multimedia promotional material is a video clip. The material configuration parameters further comprise channel parameters and promotion time parameters, and the data processing on the multimedia promotion materials according to the preset business logic comprises: obtaining material format verification logic matched with the channel parameters; performing format verification on the multimedia promotion materials according to the material format verification logic; In the case of format verification, the multimedia promotion material and the corresponding material configuration parameters are bound and saved in a preset available material library; The method further comprises: In response to a material management request in a preset material management view, determining a first candidate multimedia promotion material from the preset available material library, wherein the promotion time parameter of the first candidate multimedia promotion material indicates that the display effective time is valid; Displaying the first candidate multimedia promotion material in the material management view.

5. The method of claim 4, wherein the multimedia promotional material is a video clip. The material configuration request is one of a scheme material configuration request and a pure material configuration request. When the material configuration request is the pure material configuration request, the material configuration parameters further include a promotion range parameter. The displaying of the first candidate multimedia promotion material in the material management view comprises: In the case that the target promotion range parameter is further parsed from the material management request, determining a second candidate multimedia promotion material from the first candidate multimedia promotion material according to the target promotion range parameter; Displaying the second candidate multimedia promotion material.

6. The method of claim 4, wherein the multimedia promotional material is a video clip. The determining of the first candidate multimedia promotion material from the preset available material library in response to the material management request in the preset material management view comprises: In response to the material management request in the preset material management view, obtaining the data source of the material management request; When the data source indicates that it comes from a user terminal, determining the first candidate multimedia promotion material whose promotion time parameter indicates that the display effective time is valid from the available material library according to each material configuration parameter in the material management request; When the data source indicates that it comes from a management terminal, matching the first candidate multimedia promotion material from the available material library according to each material configuration parameter in the material management request except the promotion time parameter.

7. The method of claim 6, wherein the multimedia promotional material is a video clip. After displaying the first candidate multimedia promotion material in the material management view, the method further comprises: When the material management view is displayed on the management terminal, responding to a material enablement request of the material management view; According to the material enablement request, obtaining the material configuration parameters of the enabled promotion material; According to the material configuration parameters of the enabled promotion material, sequentially performing risk identification verification on the enabled promotion material through the target white library and the target black library; In the case that the risk identification verification result of the target black library indicates no risk, calling a preset audit model to perform risk identification verification on the enabled promotion material; According to the verification result of the enabled promotion material, updating the enablement state of the enabled promotion material.

8. A processing apparatus of a multimedia promotional material, characterized by, Comprise: A material configuration module, the material configuration module is used for responding to material configuration request, in preset material configuration view obtains material configuration parameter and multimedia promotion material to be audited, the material configuration parameter includes business parameter; The audit verification module is configured to determine a target white library and a target black library matched from a preconfigured verification library according to the business parameter; the target white library defines an audit exemption rule corresponding to the business parameter, and the target black library defines a filtering rule corresponding to the business parameter; and the multimedia promotion material is subjected to risk identification verification through the target white library and the target black library in sequence; in a case where the multimedia promotion material fails to pass the verification of the target black library, a preset audit model is called to perform risk identification verification on the multimedia promotion material; the audit model is configured to identify risk information that is not directly associated with a business scenario; the audit model includes at least one of a first model, a second model, a fourth model and a fifth model; the first model is configured to audit whether or not to contain uncivil behavior and uncivil language; the second model is configured to check whether or not to be legal and compliant and whether or not to comply with social morality and moral standards; the fourth model is configured to perform automatic verification and identification on an advertisement; and the fifth model is configured to detect whether or not to contain malicious software connection and fake news. The management module is configured to perform data processing on the multimedia promotion material according to a preset business logic in a case where the multimedia promotion material passes the verification of the target white library or the multimedia promotion material passes the verification of the audit model.

9. A processing apparatus of a multimedia promotional material, characterized by, The display module is configured to display an interactive view, where the interactive view includes a material configuration view. The at least one processor, The memory is in communication with the at least one processor; and The memory stores instructions that are executed by the at least one processor to cause the at least one processor to implement the method for processing a multimedia promotion material according to any one of claims 1 to 7 when the instructions are executed by the at least one processor. The computer program is executed by the processor to implement the method for processing a multimedia promotion material according to any one of claims 1 to 7.

10. A computer readable storage medium, the storage medium having stored thereon a computer program, characterized in that, ​

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