Multifunctional commodity exhibition stand for e-commerce live broadcast

Abstract

The invention discloses a multifunctional commodity exhibition stand for e-commerce live broadcast, and belongs to the technical field of e-commerce live broadcast appliances, the multifunctional commodity exhibition stand comprises a fixed frame, an exhibition stand is arranged on the fixed frame, an omnibearing exhibition assembly is arranged on the surface of the exhibition stand, a multi-layer exhibition stand is arranged above the fixed frame, and an audience interaction control system is integrated on the fixed frame. The multifunctional commodity exhibition stand for e-commerce live broadcast has all-around exhibition, multi-layer exhibition, integrated lighting function and interaction function, so that the commodity exhibition efficiency and the user experience are improved.

Description

Technical Field

[0001] The present invention relates to the technical field of e-commerce live broadcast appliances, and particularly relates to a multifunctional commodity display stand for e-commerce live broadcast. Background Art

[0002] With the progress of society and the development of technology, people can view and purchase goods on mobile phones through various APPs, making people's lives more convenient. E-commerce shopping is a shopping method, which belongs to commercial advertising activities legally. When live broadcasting items in e-commerce, the goods need to be placed on a display stand.

[0003] Chinese Patent Publication No. CN218164762U discloses a goods display device for e-commerce live broadcast, including a support base, a display stand, a height adjustment component and an expansion component. The height adjustment component is arranged on the support base, the display stand is arranged on the height adjustment component, the expansion component is arranged on the display stand, and the expansion component includes a movable chute, a receiving cavity, a connecting chute, a movable slide plate, a movable slider, a lead screw pair two, a bidirectional lead screw, a connecting frame, an adjusting rod two, a connecting top block, an upper support plate, an adjusting rod one, a connecting handle, a lead screw pair one, a connecting bottom block and a lower support plate. The receiving cavity is arranged inside the display stand, and the movable chute is arranged on the bottom wall and the top wall of the receiving cavity.

[0004] The existing device is not convenient for showing items to customers in all directions, and the product functions cannot be better reflected when introducing the product functions, resulting in poor practicability of the device; at the same time, the interactivity between customers and goods is insufficient, reducing the purchase conversion rate. Summary of the Invention

[0005] The purpose of the present invention is to provide a multifunctional commodity display stand for e-commerce live broadcast, which has functions of all-round display, multi-layer display, integrated lighting and interaction, so as to improve the commodity display efficiency and user experience.

[0006] To achieve the above purpose, the present invention provides a multifunctional commodity display stand for e-commerce live broadcast, including a fixed frame. A display stand is arranged on the fixed frame. An all-round display component is arranged on the surface of the display stand. A multi-layer display rack is arranged above the fixed frame. A viewer interaction control system is also integrated on the fixed frame.

[0007] Preferably, the number of the all-round display components is two. The all-round display component includes a rotating table, and a silica gel layer is arranged on the surface of the rotating table.

[0008] Preferably, the bottom of the rotating table is connected to a rotating shaft, and the bottom end of the rotating shaft is connected to the output end of a motor.

[0009] Preferably, the motor is fixed inside the fixing frame through a motor bracket. The inside of the fixing frame is hollowed out, and the motor bracket is fixed inside the fixing frame by bolts. The motor is a low-speed motor used to slowly rotate the turntable.

[0010] Preferably, there are multiple layers of support bars on the inner wall above the fixing frame. The distances between the multiple layers of support bars are not fixed, and the top of the support bars matches the bottom of the display frame.

[0011] Preferably, LED light strips are fixedly arranged on the inner side of the top of the fixing frame and the bottom of the support bars.

[0012] Preferably, the audience interaction control system includes:

[0013] A touch screen interface for the host to quickly switch the product display content or adjust the brightness of the LED light strip by touch operation; the touch screen interface is connected to the main control chip, which is responsible for processing touch commands and transmitting signals to other modules. The LED light strip is controlled by the main control chip and adjusted according to the brightness set by the touch screen.

[0014] A bullet screen interaction module for the audience to ask questions or leave comments through the bullet screen. The system automatically screens and displays important information; the bullet screen interaction module receives bullet screen data from the live broadcast platform through a network interface and transmits the screened information to the main control chip for display.

[0015] A virtual gift feedback module for triggering lighting effects or sound effects when the audience sends virtual gifts. The virtual gift feedback module receives gift information through a network interface and triggers the corresponding lighting or sound equipment.

[0016] Furthermore, it also includes the following additional functions:

[0017] A background replacement function to achieve virtual background replacement through green screen technology and create different live broadcast scenarios;

[0018] 3D modeling display of products, using 3D scanning technology to produce product models, and the audience can view the all-round three-dimensional models through the motor connection;

[0019] A data analysis module to record data such as the click-through rate and purchase conversion rate of products in the live broadcast room each time, providing a basis for the host to optimize the live broadcast strategy.

[0020] Preferably, the overall device adopts a modular design, which is convenient for disassembly, transportation and assembly, and is suitable for various live broadcast venues.

[0021] Therefore, the present invention adopts the above-mentioned multifunctional product display stand for e-commerce live broadcast, which has all-round display, multi-layer display, integrated lighting function and interaction function, thereby improving the product display efficiency and user experience.

[0022] The technical solution of the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. Description of the Drawings

[0023] Figure 1 It is a schematic structural diagram of an embodiment of a multifunctional commodity booth for e-commerce live broadcast of the present invention;

[0024] Figure 2 It is a schematic structural diagram of an audience interaction control system of an embodiment of a multifunctional commodity booth for e-commerce live broadcast of the present invention.

[0025] Reference Signs

[0026] 1. Fixed frame; 2. Display table; 3. Display rack; 4. Rotating table. Detailed Embodiments

[0027] The technical solution of the present invention will be further described below with reference to the accompanying drawings and embodiments.

[0028] Unless otherwise defined, the technical terms or scientific terms used in the present invention shall have the ordinary meanings understood by those of ordinary skill in the field to which the present invention belongs. The terms "including" or "comprising" and the like used in the present invention mean that the elements or objects appearing before the term cover the elements or objects listed after the term and their equivalents, without excluding other elements or objects.

[0029] Embodiment 1

[0030] As Figure 1 shown, the present invention provides a multifunctional commodity booth for e-commerce live broadcast, including a fixed frame 1. A display table 2 is provided on the fixed frame 1. An all-round display component is provided on the surface of the display table 2. The number of all-round display components is two. The all-round display component includes a rotating table 4. A silica gel layer is provided on the surface of the rotating table 4. By providing the silica gel layer, it can be ensured that the displayed commodity is placed stably on the top of the rotating table 4, and the displayed commodity can be prevented from slipping off the rotating table 4 when the rotating table 4 rotates.

[0031] The bottom of the rotating table 4 is connected to a rotating shaft, and the bottom end of the rotating shaft is connected to the output end of the motor. The motor is fixed inside the fixed frame 1 through a motor bracket. The inside of the fixed frame 1 is hollow, and the motor bracket is fixed inside the fixed frame 1 by bolts. The motor is a low-speed motor for slowly rotating the rotating table. The motor drives the rotating table 4 to rotate, thereby realizing the all-round display of the commodity above the rotating table 4. The specific fixing structure inside the motor is well known to those skilled in the art and will not be elaborated here.

[0032] Implementation method: Adopt a motor drive system, and receive the angle parameters input by the user through the control circuit to perform precise angle adjustment on the display table 2.

[0033] Specific operation:

[0034] The user sets the rotation angle (such as 30°) of the display stand 2 through the touch screen or remote control.

[0035] The control system transmits the target angle value to the motor drive module.

[0036] The motor rotates according to the target angle value, driving the display stand 2 to reach the set angle.

[0037] Advantages: Support flexible adjustment of the display angle to meet the needs of different products and scenarios.

[0038] There are multiple layers of display racks 3 above the fixing frame 1. There are multiple layers of support bars on the inner wall above the fixing frame 1. The distance between the multiple layers of support bars is not fixed, which can realize the change of the distance between the multiple layers of display racks 3, so as to meet the display of products of different heights, support the simultaneous display of multiple products, and increase the exposure of products during the live broadcast.

[0039] The top of the support bar matches the bottom of the display rack 3, and the display rack 3 is fixedly supported through the support bar. And the support bar is fixed on the inner wall of the fixing frame 1 by bolts.

[0040] LED light strips are fixedly installed on the inner side of the top of the fixing frame 1 and the bottom of the support bar. Equipped with a photosensitive sensor and an intelligent adjustment algorithm, it can monitor the ambient light in real time and dynamically adjust the brightness and color temperature of the LED light strip.

[0041] Specific operation:

[0042] The photosensitive sensor detects the current ambient light intensity and sends the data to the control system.

[0043] The control system calculates the optimal brightness and color temperature values according to the preset algorithm.

[0044] The LED light strip adjusts the output parameters according to the calculation results to ensure that the product presents the best effect under the camera.

[0045] The advantage is: Provide a uniform lighting environment and enhance the visual effect of the product.

[0046] The present invention also includes a camera and a sensor for automatically identifying product information, which can transmit product information in real time and enhance the shopping experience of the audience. Specifically:

[0047] Use a high-resolution camera to capture product images, extract key information through deep learning algorithms, and use a wireless communication module to transmit the information to the live broadcast platform in real time.

[0048] Specific operation:

[0049] The high-resolution camera takes pictures of the product and transmits them to the image processing unit.

[0050] The image processing unit runs deep learning algorithms to identify information such as the brand, model, and price of the product.

[0051] The recognition results are uploaded to the live streaming platform in real time via the Wi-Fi or Bluetooth module for the audience to view.

[0052] The fixed mount 1 is also integrated with an audience interaction control system, which realizes real-time interaction between the host and the audience through the touch screen interface, the bullet screen interaction module, and the virtual gift feedback mechanism. It can effectively improve the interactivity of the live broadcast room and enhance the audience's sense of participation.

[0053] As Figure 2 shown, the audience interaction control system includes:

[0054] The touch screen interface is used for the host to quickly switch the product display content or adjust the brightness of the LED light strip through touch operations; the touch screen interface is connected to the main control chip, which is responsible for processing touch instructions and transmitting signals to other modules. The LED light strip is controlled by the main control chip and adjusted according to the brightness set by the touch screen.

[0055] The bullet screen interaction module is used for the audience to ask questions or leave comments through the bullet screen. The system automatically filters and displays important information in front of the live broadcast; the bullet screen interaction module receives bullet screen data from the live streaming platform through the network interface and transmits the filtered information to the main control chip for display.

[0056] The virtual gift feedback module is used to trigger light effects or sound effects when the audience sends virtual gifts, enhancing the interactive atmosphere. The virtual gift feedback module receives gift information through the network interface and triggers the corresponding lighting or sound equipment.

[0057] The network interface mentioned above is USB or UART. The main control software runs on the main control chip to coordinate the working processes of each module. After the bullet screen data is parsed, it is transmitted to the main control chip through the internal bus, and the main control chip decides whether to display or trigger corresponding actions. After the gift information is confirmed, the preset lighting or sound effect script is directly called to execute the effect.

[0058] The present invention also includes the following additional functions:

[0059] The background replacement function realizes virtual background replacement through the green screen technology combined with software algorithms.

[0060] Specific operation: The user selects a preset background or uploads a custom background image, and the system automatically synthesizes the picture.

[0061] The 3D modeling display of the product uses a 3D scanning device to generate a product model and shares it with the audience through a link.

[0062] Specific operation: The scanning device captures the three-dimensional data of the commodity, generates a model and uploads it to the cloud. The audience can view it by clicking on the link.

[0063] The data analysis module records data such as the click-through rate and purchase conversion rate of the commodities in each live broadcast and generates a report. The system automatically collects data, and users can view the analysis results through the background management system.

[0064] The device adopts a modular design, dividing the device into multiple modules such as a fixed frame 1, a display stand 2, a lighting system, a camera, etc., which is convenient for disassembly, transportation and assembly.

[0065] Each module is connected through a standard interface, and users can select configurations according to their needs. A special tool kit is provided to facilitate users to complete the assembly quickly. It can adapt to the requirements of different live broadcast venues and improve the flexibility of the device.

[0066] Therefore, the present invention adopts the above-mentioned multifunctional commodity display stand for e-commerce live broadcast, which has functions of all-round display, multi-layer display, integrated lighting function and interactive function, so as to improve the commodity display efficiency and user experience.

[0067] It should be noted that the content not elaborated in detail in the present invention is all prior art and is well known to those skilled in the art.

[0068] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention and not to limit them. Although the present invention has been described in detail with reference to the preferred embodiments, those of ordinary skill in the art should understand that they can still modify or equivalently replace the technical solutions of the present invention, and these modifications or equivalent replacements cannot make the modified technical solutions deviate from the spirit and scope of the technical solutions of the present invention.

Claims

1. A multi-functional product display stand for e-commerce live streaming, characterized in that: It includes a fixing frame, on which there is a display stand. On the surface of the display stand, there is an all-round display component. Above the fixing frame, there are multiple layers of display racks. The fixing frame is also integrated with an audience interaction control system.

2. The multi-functional product display stand for e-commerce live streaming according to claim 1, wherein: The number of the all-round display components is two. The all-round display component includes a rotating table, and a silica gel layer is provided on the surface of the rotating table.

3. The multifunctional commodity display stand for e-commerce live broadcast according to claim 2, characterized in that: The bottom of the rotating table is connected to a rotating shaft, and the bottom end of the rotating shaft is connected to the output end of the motor.

4. The multi-functional commodity display stand for e-commerce live broadcast according to claim 3, characterized in that: The motor is fixed inside the fixing frame through a motor bracket. The inside of the fixing frame is hollowed out. The motor bracket is fixed inside the fixing frame by bolts. The motor is a low-speed motor, which is used to slowly rotate the rotating table.

5. The multifunctional product display stand for e-commerce live streaming according to claim 4, characterized in that: On the inner wall above the fixing frame, there are multiple layers of support bars. The distance between the multiple layers of support bars is not fixed. The top of the support bar matches the bottom of the display rack.

6. The multifunctional product booth for e-commerce live broadcast according to claim 5, characterized in that: LED light strips are fixedly provided on the inner side of the top of the fixing frame and the bottom of the support bar.

7. The multifunctional product display stand for e-commerce live broadcast according to claim 1, wherein: The audience interaction control system includes: A touch screen interface, which is used for the host to touch and operate to quickly switch the product display content or adjust the brightness of the LED light strip; A bullet screen interaction module, which is used for the audience to ask questions or leave comments through the bullet screen, and the system automatically screens and displays important information; A virtual gift feedback module, which is used to trigger a lighting effect or a sound effect when the audience launches a virtual gift.

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