Suspended wheel decorative cover and vehicle

Through the design of the suspended wheel decorative cover, the LOGO panel remains relatively stationary when the wheels rotate, through the design of the suspended wheel decorative cover, and improves the recognition of the brand logo and market recognition.

CN120439711APending Publication Date: 2025-08-08DEEPAL AUTOMOBILE TECH CO LTD
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Patent Information

Application Number
CN202510722308.5
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-05-30
Publication Date
2025-08-08

AI Technical Summary

Technical Problem

The brand logo on the traditional wheel decorative cover is prone to visual shading, blur and distortion when the wheel rotates at high speed, affecting the clear recognition of the brand logo and market recognition.

Method used

A suspended wheel decorative cover is designed to generate inertial counterweights and rotational cooperation between the suspended base assembly and the support base assembly through the counterweight block in the rotating support module, so that the LOGO panel maintains a relatively fixed angle of suspended display when the wheel rotates.

Benefits of technology

It realizes the relative staticity of the brand logo when the wheels rotate, forming a suspended visual effect, improving the recognizability and market recognition of the brand logo, and enhancing the brand image and memory.

✦ Generated by Eureka AI based on patent content.

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Abstract

The invention relates to the technical field of vehicle decorative covers, in particular to a suspension type wheel decorative cover and a vehicle, the suspension type wheel decorative cover comprises a wheel decorative cover body and a suspension cover assembly, and the suspension cover assembly is connected with the wheel decorative cover body; the suspension cover assembly comprises a LOGO panel and a rotary supporting module, the rotary supporting module comprises a supporting base assembly and a suspension base assembly with a balancing weight, the LOGO panel is arranged on the upper surface of the suspension base assembly, the suspension base assembly is rotatably connected with the supporting base assembly, and when the wheels run, the LOGO panel is arranged on the upper surface of the suspension base assembly. The LOGO panel achieves suspension display at a relatively fixed angle through inertia balance weight generated by the balance weight block and running fit between the suspension base assembly and the supporting base assembly. The brand mark can be kept relatively static when the wheel rotates, and the suspension visual effect is formed.
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Description

Technical Field

[0001] The present invention relates to the technical field of wheel decorative covers, and in particular to a suspended wheel decorative cover and a vehicle. Background Art

[0002] With the booming automotive industry, cars are not only a means of transportation that meets people's daily needs, but have also become an important vehicle for expressing individuality and conveying brand value. In automotive exterior design, every detail is crucial, and wheel covers (also known as hubcaps or wheel center covers), as essential components covering the center area of the wheel hub, play an indispensable role. They not only conceal the complex internal mechanical structure of the wheel hub, enhancing the overall appearance of the wheel with a simpler and more beautiful appearance, but also provide practical dust and dirt protection, effectively protecting the center of the wheel hub from external erosion such as dust, sand, and rain, thereby extending the wheel hub's service life and reducing maintenance costs.

[0003] To highlight brand identity and recognition, traditional wheel covers typically feature a brand logo or a specific pattern on the cover surface. Currently, the most widely used logo presentation techniques in the industry include printing, laminating, and embossing. Printing uses ink to apply the logo directly to the cover surface, offering rich colors and relatively low cost. Laminating, on the other hand, involves applying a thin film with the logo pattern to the cover, offering ease of use and a degree of customization. Embossing, on the other hand, uses a mold to create a three-dimensional raised pattern on the cover surface, enhancing both visual and tactile depth.

[0004] However, these traditional processes have a significant drawback in practical application. Because the wheel cap is mounted directly on the wheel, it rotates in sync with the wheel. When the vehicle is moving, the wheel spins at high speed, and the logo on the cap also rotates rapidly. According to the principle of persistence of vision, when an object moves too quickly, the human eye cannot clearly capture its every moment, resulting in visual smearing, blurring, and even distortion of the logo.

[0005] In real-world scenarios, this visual distortion of the logo seriously affects the clear recognition of the brand logo. As an important symbol of corporate image, the clear and accurate display of the brand logo plays a key role in enhancing brand awareness and strengthening brand memory. However, when driving at high speeds, consumers or other observers often find it difficult to accurately identify the car brand from the blurred and distorted logo pattern, which undoubtedly weakens the communication effect of the brand logo and reduces the brand's market recognition. At the same time, for consumers who pursue a high-quality, personalized car experience, this defect also affects their satisfaction with the overall appearance of the car, which may in turn affect the market competitiveness of the car brand.

[0006] Therefore, it is necessary to develop a new suspended wheel decorative cover and vehicle. Summary of the Invention

[0007] The object of the present invention is to provide a suspended wheel decorative cover and a vehicle, which can keep the brand logo relatively still when the wheel rotates, thereby forming a suspended visual effect.

[0008] The floating wheel decorative cover of the present invention comprises a wheel decorative cover body and a floating cover assembly, wherein the floating cover assembly is connected to the wheel decorative cover body; The floating cover assembly includes a LOGO panel and a rotating support module. The rotating support module includes a support base assembly and a floating base assembly with a counterweight block. The LOGO panel is arranged on the upper surface of the floating base assembly. The floating base assembly and the support base assembly are rotatably connected. When the wheel is running, the inertial counterweight generated by the counterweight block and the rotational cooperation between the floating base assembly and the support base assembly enable the LOGO panel to be suspended and displayed at a relatively fixed angle.

[0009] Optionally, the suspension base assembly includes a bearing, a first base, and the counterweight, wherein the bearing is arranged on the first base, and the counterweight is arranged on the first base at a position close to the rotation center of the wheel; The support base assembly includes a rotating shaft and a second base, which are fixedly connected. The levitation base assembly is connected to the support base assembly's rotating shaft via a bearing. The counterweight balances centrifugal force and gravity through mass distribution, achieving directional levitation of the logo panel as the wheel rotates. The rotatable connection between the levitation base assembly and the support base assembly allows the logo panel to rotate freely while the counterweight maintains the levitation angle.

[0010] Optionally, a retaining spring is provided at the connection between the suspension base assembly and the support base assembly, the retaining spring being sleeved on the rotating shaft and located outside the bearing to limit axial movement of the suspension base assembly on the rotating shaft and prevent the suspension base assembly from separating from the support base assembly during wheel movement.

[0011] Optionally, the floating cover assembly further comprises a transparent cover, which is disposed outside the LOGO panel and is fixedly connected to the first base, forming a sealed cavity between the transparent cover and the first base to protect the LOGO panel from external contamination.

[0012] Optionally, the wheel cover body includes an outer ring, an inner ring, and a connecting portion perpendicular to both the outer ring and the inner ring; The inner ring of the wheel cover body is equipped with a first and second clamping pin, and the second base is equipped with a third clamping pin. The first clamping pin is used to engage the spring wire to secure the wheel cover body to the wheel. The second base is connected to the second clamping pin on the wheel cover body via the third clamping pin. The first clamping pin cooperates with the spring wire to provide radial clamping force, while the second clamping pin and the third clamping pin provide axial positioning, ensuring that the wheel cover body is firmly fixed to the wheel.

[0013] Optionally, a plurality of limiting ribs are provided at intervals on the outer edge of the outer ring, which are used to cooperate with corresponding grooves on the wheel when the wheel decorative cover body is installed on the wheel, thereby preventing the decorative cover from sliding outwards due to centrifugal force when the wheel rotates, thereby ensuring assembly stability.

[0014] Optionally, the outer ring is further provided with a set of semicircular limiting ribs for cooperating with the positioning grooves on the wheel when the wheel cover body is installed, so as to achieve circumferential positioning of the wheel cover body and prevent rotation.

[0015] Optionally, a plurality of planar bosses are provided at intervals on the outer edge of the inner ring, which are used to contact the plane of the wheel when the wheel cover body is mounted on the wheel, thereby increasing the contact area between the wheel cover body and the wheel and improving the stability of the mounting.

[0016] Optionally, an inner edge of the inner ring is further provided with an assembly positioning pin to ensure that the floating cover assembly is accurately positioned during installation and to prevent the LOGO panel from shifting.

[0017] In a second aspect, a vehicle according to the present invention adopts the floating wheel decorative cover according to the present invention.

[0018] Beneficial effects of the present invention: The present invention utilizes inertial counterweights to keep the LOGO panel (i.e., brand logo) relatively still when the wheel rotates, creating a suspended visual effect, thereby effectively overcoming the technical bottleneck of traditional wheel decorative covers that cause visual smearing, blurring, and distortion of the LOGO pattern when the wheel rotates at high speed. The suspended wheel decorative cover described in the present invention can present the brand logo to people in a complete, accurate, and vivid form, whether in daily driving on urban roads or high-speed speeding on highways. The present invention greatly enhances the recognizability of the brand logo in real-car scenes, effectively improves the brand's market recognition, allows consumers and other observers to accurately identify the car brand in an instant, strengthens the brand's image and memory in the public eye, and lays a solid foundation for the marketing and dissemination of the car brand. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Figure 1 This is a three-dimensional diagram of a suspended wheel decorative cover snapped onto a wheel in an embodiment of the present application; Figure 2 This is a cross-sectional view of the suspended wheel decorative cover in the embodiment of the present application being clamped onto the wheel; Figure 3 1 is a front view of a suspended wheel decorative cover according to an embodiment of the present application; Figure 4 This is a three-dimensional view of the back of the floating wheel decorative cover in an embodiment of the present application; Figure 5 This is an exploded view of the suspended wheel decorative cover in an embodiment of the present application; Figure 6 is a cross-sectional view of a suspended wheel decorative cover in an embodiment of the present application; Figure 7 is a cross-sectional view of a suspended wheel decorative cover according to an embodiment of the present application; Figure 8 is a three-dimensional diagram of the wheel decorative cover body in an embodiment of the present application; Figure 9 is a back perspective view of the wheel decorative cover body in an embodiment of the present application; Figure 10 is a front perspective view of the support base assembly in an embodiment of the present application; Figure 11 is a rear perspective view of the support base assembly in an embodiment of the present application; Figure 12 is a front perspective view of the suspended base assembly in an embodiment of the present application; Figure 13 is a rear perspective view of the suspended base assembly in an embodiment of the present application; Figure 14 is a three-dimensional diagram of a retaining spring in an embodiment of the present application; In the figure: 1-suspended wheel decorative cover, 11-wheel decorative cover body, 111-limiting rib, 112-limiting rib, 113-first clip, 114-second clip, 115-flat boss, 116-assembly positioning clip, 117-outer ring, 118-inner ring, 119-connecting part, 12-spring wire, 13-rotating shaft, 14-second base, 141-third clip, 15-bearing, 16-transparent cover, 17-LOGO panel, 18-double-sided tape, 19-circlip, 20-counterweight, 21-first base, 2-wheel. DETAILED DESCRIPTION

[0020] The following will describe the embodiments of the present invention with reference to the accompanying drawings and preferred embodiments. Those skilled in the art will be able to understand other advantages and effects of the present invention from the contents disclosed in this specification. The present invention can also be implemented or applied through other different specific embodiments, and the details in this specification can also be modified or changed in various ways based on different viewpoints and applications without departing from the spirit of the present invention. It should be understood that the preferred embodiments are only for the purpose of illustrating the present invention and are not intended to limit the scope of protection of the present invention.

[0021] like Figure 3 、 Figure 4 and Figure 5 As shown, in an embodiment of the present application, a floating wheel cover comprises a wheel cover body 11 and a floating cover assembly, which is connected to the wheel cover body 11. The floating cover assembly includes a logo panel 17 and a rotating support module, which includes a support base assembly and a floating base assembly with a counterweight 20. The logo panel 17 is disposed on the upper surface of the floating base assembly, and the floating base assembly and the support base assembly are rotatably connected. When the wheel 2 is moving, the inertial counterweight generated by the counterweight 20 and the rotational coordination between the floating base assembly and the support base assembly enable the logo panel 17 to be displayed in a floating manner at a relatively fixed angle.

[0022] like Figure 5 、 Figure 6 、 Figure 7 、 Figures 10 to 13 As shown, in one possible embodiment, the suspension base assembly includes a bearing 15, a first base 21, and a counterweight 20. The bearing 15 is arranged on the first base 21, and the counterweight 20 is arranged on the first base 21 near the side of the wheel's rotation center; and the counterweight 20 is generally in the shape of a circular arc. The LOGO panel 17 is attached to the upper surface of the first base 21. The support base assembly includes a rotating shaft 13 and a second base 14. The rotating shaft 13 is fixedly connected to the second base 14. The suspension base assembly is connected to the rotating shaft 13 of the support base assembly via a bearing 15. The provision of the counterweight 20 enables the LOGO panel 17 to maintain a relatively static suspension posture due to inertia when the wheel 2 rotates. The rotational connection design between the suspension base assembly and the support base assembly allows the LOGO panel 17 to rotate freely, while maintaining the suspension angle through the counterweight 20 to prevent displacement due to vibration or external force.

[0023] like Figure 10 and Figure 13 As shown, in a possible embodiment, the counterweight 20 is connected to the first base 21 through an injection molding process, and the rotating shaft 13 is connected to the second base 14 through an injection molding process, which improves the structural strength and assembly accuracy and reduces the production cost.

[0024] like Figure 6 and Figure 14 As shown, a retaining spring 19 is provided at the connection between the suspension base assembly and the support base assembly. The retaining spring 19 is sleeved on the rotating shaft 13 and is located on the outside of the bearing 15 to limit the axial movement of the suspension base assembly on the rotating shaft 13 and prevent the suspension base assembly from separating from the support base assembly during the driving of the wheel.

[0025] like Figure 5 and Figure 6 As shown, in one possible embodiment, the floating cover assembly further includes a transparent cover 16, which is disposed outside the LOGO panel 17 and is fixedly connected to the first base 21. A sealed cavity is formed between the transparent cover 16 and the first base 21 to protect the LOGO panel 17 from external contamination.

[0026] like Figure 5 and Figure 6 As shown, during installation, the rotating shaft 13 is connected to the second base 14 through an injection molding process to form a supporting base assembly. The counterweight 20 is connected to the first base 21 through an injection molding process, and then the bearing 15 is pressed into place to form a suspended base assembly. The suspended base assembly is connected to the rotating shaft 13 of the supporting base assembly through the bearing 15, and then fixed with a retaining spring 19. The double-sided tape 18 is then pasted on the suspended first base 21, and then the LOGO panel 17 is pasted on the double-sided tape 18. Finally, the transparent cover 16 is welded to the first base 21 to form a suspended cover assembly. Under the influence of the gravity of the counterweight 20, it can be ensured that the suspended base assembly is in a relatively fixed position, that is, the position of the LOGO panel 17 pasted on the suspended base assembly is relatively fixed, and the LOGO panel 17 presents a suspended effect in a relatively fixed position when the wheel 2 is driving.

[0027] like Figure 3 、 Figure 4 、 Figure 6 、 Figure 7 、 Figure 8 、 Figure 9 、 Figure 10 and Figure 11As shown, in one possible embodiment, the wheel cover body 11 includes an outer ring 117, an inner ring 118, and a connecting portion 119 perpendicular to both the outer ring 117 and the inner ring 118. The inner ring 118 of the wheel cover body 11 is provided with a plurality of first latching pins 113 and a plurality of second latching pins 114. The second base 14 of the floating cover assembly is provided with a plurality of third latching pins 141. Each first latching pin 113 is used to engage a spring wire 12 to secure the wheel cover body 11 to the wheel 2. The second base 14 is connected to the second latching pins 114 on the wheel cover body 11 via the third latching pins 141. The first latching pins 113 engage the spring wire 12 to provide radial clamping force. The second latching pins 114 and the third latching pins 141 provide axial restraint, ensuring that the wheel cover body 11 is securely fixed to the wheel 2. In one embodiment, there are six first latching pins 113, evenly distributed around the circumference. There are five second locking pins 114 and five third locking pins 141 .

[0028] like Figure 4 、 Figure 6 and Figure 9 As shown, in one possible embodiment, a plurality of limiting ribs 112 are spaced apart on the outer edge of the outer ring 117. These ribs 112 are used to engage with corresponding grooves on the wheel 2 when the wheel cover body 11 is installed on the wheel 2, thereby limiting the radial movement of the wheel cover body 11. In one embodiment, there are twelve limiting ribs 112, evenly distributed around the circumference.

[0029] like Figure 2 、 Figure 4 、 Figure 6 and Figure 9 As shown, in a possible embodiment, a group of limiting ribs 111 distributed in a semicircular shape are further provided on the outer ring 117, which are used to cooperate with the positioning grooves on the wheel 2 when the wheel decorative cover body 11 is installed to achieve circumferential positioning of the wheel decorative cover body 11 and play an anti-rotation role.

[0030] like Figure 2 、 Figure 4 、 Figure 6 and Figure 9 As shown, in one possible embodiment, a plurality of planar bosses 115 are spaced apart on the outer edge of the inner ring 118. These bosses 115 are designed to contact a flat surface on the wheel 2 when the wheel cover body 11 is mounted on the wheel 2, thereby increasing the contact area between the wheel cover body 11 and the wheel 2 and improving installation stability. In one embodiment, there are six planar bosses 115, evenly spaced around the circumference.

[0031] like Figure 6 and Figure 9 As shown, in a possible embodiment, the inner edge of the inner ring 118 is further provided with an assembly positioning pin 116 to ensure that the floating cover assembly is accurately positioned during installation to prevent the LOGO panel from shifting.

[0032] like Figures 1 to 6 As shown, in an embodiment of the present application, a vehicle adopts a suspended wheel decorative cover 1 as shown in the embodiment of the present application, wherein the wheel decorative cover body 11 of the suspended wheel decorative cover 1 is clamped on the wheel 2 through a first clamping pin 113, and the clamping force is maintained by a spring coil steel wire 12 installed on the first clamping pin 113 to ensure that the suspended wheel decorative cover 1 is firmly clamped and does not fall off.

[0033] The above embodiments are preferred implementation modes of the present invention, but the implementation modes of the present invention are not limited to the above embodiments. Any other changes, modifications, substitutions, combinations, and simplifications that do not deviate from the spirit and principles of the present invention should be considered as equivalent replacement methods and are included in the scope of protection of the present invention.

Claims

1. A suspended wheel decorative cover, characterized in that: It comprises a wheel decoration cover body (11) and a suspension cover assembly, wherein the suspension cover assembly is connected to the wheel decoration cover body (11); The floating cover assembly comprises a LOGO panel (17) and a rotation support module, wherein the rotation support module comprises a support base assembly and a floating base assembly with a counterweight (20), wherein the LOGO panel (17) is arranged on the upper surface of the floating base assembly, and the floating base assembly and the support base assembly are rotatably connected. When the wheel (2) is running, the inertial counterweight generated by the counterweight (20) and the rotational cooperation between the floating base assembly and the support base assembly enable the LOGO panel (17) to be suspended and displayed at a relatively fixed angle.

2. The floating wheel decorative cover according to claim 1, characterized in that: The suspension base assembly comprises a bearing (15), a first base (21), and the counterweight (20), wherein the bearing (15) is arranged on the first base (21), and the counterweight (20) is arranged on the first base (21) at a position close to one side of the wheel rotation center; The supporting base assembly comprises a rotating shaft (13) and a second base (14), the rotating shaft (13) being fixedly connected to the second base (14), and the suspended base assembly being connected to the rotating shaft (13) of the supporting base assembly via a bearing (15).

3. The floating wheel decorative cover according to claim 2, characterized in that: A retaining spring (19) is further provided at the connection between the suspension base assembly and the support base assembly. The retaining spring (19) is sleeved on the rotating shaft (13) and is located outside the bearing (15).

4. The floating wheel decorative cover according to claim 2, characterized in that: The floating cover assembly further comprises a transparent cover (16), wherein the transparent cover (16) is arranged outside the LOGO panel (17), and the transparent cover (16) is fixedly connected to the first base (21).

5. The floating wheel decorative cover according to claim 2, characterized in that: The wheel decoration cover body (11) comprises an outer ring (117), an inner ring (118), and a connecting portion (119) perpendicular to both the outer ring (117) and the inner ring (118); A first clamping foot (113) and a second clamping foot (114) are provided on the inner ring (118) of the wheel decoration cover body (11), and a third clamping foot (141) is provided on the second base (14). The first clamping foot (113) is used to clamp the spring coil wire (12) to fix the wheel decoration cover body (11) on the wheel (2), and the second base (14) is connected to the second clamping foot (114) on the wheel decoration cover body (11) through the third clamping foot (141).

6. The floating wheel decorative cover according to claim 5, characterized in that: A plurality of limiting ribs (112) are provided at intervals on the outer edge of the outer ring (117).

7. The floating wheel decorative cover according to claim 5, characterized in that: The outer ring (117) is also provided with a group of limiting ribs (111) distributed in a semicircular shape.

8. The floating wheel decorative cover according to claim 5, characterized in that: A plurality of planar bosses (115) are provided at intervals on the outer edge of the inner ring (118).

9. The floating wheel decorative cover according to claim 5, characterized in that: The inner edge of the inner ring (118) is also provided with an assembly positioning foot (116).

10. A vehicle, characterized in that: A suspended wheel decorative cover (1) as described in any one of claims 1 to 9 is used.