Multimedia content interaction method and device
By receiving and counting positive feedback interaction data on the multimedia platform and generating update notifications, the problem of insufficient audience feedback is solved, video creators are encouraged to update content and recall interested audiences, and user interaction and experience are improved.
Patent Information
- Application Number
- CN202510559884.2
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-04-29
- Publication Date
- 2025-08-08
AI Technical Summary
On multimedia platforms, the audience's lack of willingness to respond to positive feedback to multimedia content has led to video creators lacking motivation to update content and lacking effective means to recall interested audiences.
By receiving target positive feedback interaction of multimedia content, count target statistics, generate notifications to prompt update content, and send notifications to relevant accounts to realize the interaction between viewers and video creators.
Improve the audience's beneficial interaction with multimedia content, and video creators understand audience interests, promote more content updates, enhance user experience and retention.
Smart Images
Figure CN120455789A_ABST
Abstract
Description
Technical Field
[0001] The embodiments of the present application relate to the field of Internet technology, and in particular to a multimedia content interaction method, apparatus, computer equipment, computer-readable storage medium, and computer program product. Background Art
[0002] On multimedia platforms (such as video platforms), creators who upload multimedia content (such as videos) hope to receive positive feedback from viewers, such as likes and favorites, to increase their exposure and personal income. The more positive feedback a piece of content receives, the more motivated the creator is to upload more.
[0003] However, due to the relatively traditional interactive features currently implemented on multimedia platforms, it's difficult to encourage more beneficial interactions with multimedia content. This leads to a lack of positive feedback from viewers. Consequently, video creators are unable to understand whether viewers are interested in updated multimedia content, and lack the motivation to update more. Furthermore, even if viewers express interest in updated content, there's a lack of effective means to reengage these interested viewers after the updated content is released, making it difficult to maintain audience engagement with the same video creator and their published content.
[0004] It should be noted that the above content is not necessarily prior art, nor is it intended to limit the scope of patent protection of this application. Summary of the Invention
[0005] The embodiments of the present application provide a multimedia content interaction method, apparatus, computer device, computer-readable storage medium, and computer program product to solve or alleviate one or more of the technical problems raised above.
[0006] One aspect of an embodiment of the present application provides a multimedia content interaction method, the method comprising: receiving target positive feedback interactions regarding first multimedia content, and determining target statistical data corresponding to the first multimedia content, wherein the target statistical data is used to count the number of target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met; updating the target statistical data according to the target positive feedback interaction; When the target statistical data meets the preset condition, generating a first notification for prompting to update the second multimedia content manuscript; Obtain a first account corresponding to the first multimedia content, and send the first notification to the first account.
[0007] Optionally, the method further includes: In response to a request to create the target statistical data for the first multimedia content, obtaining input content corresponding to the target statistical data, the input content including at least the preset condition; The target statistics are created based on the input content and are associated with the first multimedia content.
[0008] Optionally, associating the target statistical data with the first multimedia content includes: Acquiring target content or user setting information in the first multimedia content; Determining a start display time of the target statistical data according to the target content or the user setting information; associating the target statistical data with the start presentation time; Correspondingly, the method further includes: When the first multimedia content is played to the start display time, an interactive component is displayed in the first multimedia content display interface, and the interactive component is used to receive the target positive feedback interaction.
[0009] Optionally, the target content includes spoken content, and the target statistical data further includes target keywords; Correspondingly, determining the start display time of the target statistical data according to the target content or the user setting information includes: converting the spoken content in the first multimedia content into spoken text; Matching the spoken text with the target keyword, and determining the target text segment in the spoken text according to the matching result; A time point corresponding to the target text segment is determined, and the start display time is determined based on the time point.
[0010] Optionally, the method further includes: When receiving a closing instruction for the interactive component, closing the interactive component; If no closing instruction for the interactive component is received and the interactive component has been displayed for a preset time, the interactive component is closed.
[0011] Optionally, the method further includes: When the second multimedia content manuscript is completed, the completion status of the second multimedia content manuscript is updated in the interactive component, and / or the link information of the second multimedia content manuscript is added in the interactive component.
[0012] Optionally, the method further includes: generating a second notification when the second multimedia content contribution is completed; A second account is obtained, and the second notification is sent to the second account, wherein the second account is the account of the corresponding user who makes the target positive feedback interaction.
[0013] Another aspect of an embodiment of the present application provides a multimedia content interaction device, the device comprising: a determination module configured to, upon receiving a target positive feedback interaction regarding a first multimedia content, determine target statistical data corresponding to the first multimedia content, the target statistical data being used to count the number of the target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met; An updating module, configured to update the target statistical data according to the target positive feedback interaction; A generating module, configured to generate a first notification prompting an update of the second multimedia content manuscript when the target statistical data meets the preset condition; The notification module is configured to obtain a first account corresponding to the first multimedia content and send the first notification to the first account.
[0014] Another aspect of an embodiment of the present application provides a computer device, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein: the memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute the method described above.
[0015] Another aspect of an embodiment of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, and when the computer instructions are executed by a processor, the method described above is implemented.
[0016] Another aspect of an embodiment of the present application provides a computer program product, including a computer program, which implements the above-mentioned method when executed by a processor.
[0017] The above technical solution adopted in the embodiments of the present application may have the following advantages: By determining whether the first multimedia content corresponds to target statistical data when the first multimedia content receives target positive feedback interaction, the target statistical data is used to count the target positive feedback interaction to determine whether the preset conditions for updating the second multimedia content manuscript are met; when the first multimedia content corresponds to target statistical data, the target statistical data is updated according to the target positive feedback interaction, and when the target statistical data reaches the preset conditions, a first notification for prompting an update of the second multimedia content is generated, a first account corresponding to the first multimedia content is obtained, and the first notification is sent to the first account. The target statistical data can be used to encourage viewers to have more beneficial interactions with the first multimedia content, so that video creators can understand whether the audience is interested in the updated multimedia content, and encourage video creators of the first multimedia content to have sufficient motivation to update more multimedia content, thereby improving user experience. BRIEF DESCRIPTION OF THE DRAWINGS
[0018] The accompanying drawings illustrate exemplary embodiments and constitute a part of the specification. Together with the description of the specification, they serve to explain exemplary implementation of the embodiments. The illustrated embodiments are for illustrative purposes only and do not limit the scope of the claims. Throughout the drawings, the same reference numerals designate similar, but not necessarily identical, elements.
[0019] Figure 1 The following schematically shows an operating environment diagram of the multimedia content interaction method according to the first embodiment of the present application; Figure 2 The flowchart of the multimedia content interaction method according to the first embodiment of the present application is schematically shown; Figure 3 The following schematically illustrates a newly added process of the multimedia content interaction method according to the first embodiment of the present application; Figure 4 Schematically shows Figure 3 Flowchart of sub-steps of step S302; Figure 5 The submission interface diagram is schematically shown; Figure 6 Schematically shows Figure 4 Flowchart of sub-steps of step S402; Figure 7 Schematically illustrates another newly added process of the multimedia content interaction method according to the first embodiment of the present application; Figure 8 Schematically illustrates another newly added process of the multimedia content interaction method according to the first embodiment of the present application; Figure 9 The following schematically illustrates an application example of the multimedia content interaction method according to the first embodiment of the present application; Figure 10Schematically shows the user-side process of the multimedia content interaction method according to Embodiment 1 of the present application; Figure 11 Schematically shows the video creator-side process of the multimedia content interaction method according to Embodiment 1 of the present application; Figure 12 Schematically shows the block diagram of the multimedia content interaction device according to Embodiment 2 of the present application; and Figure 13 Schematically shows the hardware architecture diagram of the computer device according to Embodiment 3 of the present application. Detailed implementation manners
[0020] In order to make the purpose, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application. All other embodiments obtained by those of ordinary skill in the art based on the embodiments in the present application without creative efforts shall fall within the protection scope of the present application.
[0021] It should be noted that the descriptions involving "first", "second", etc. in the embodiments of the present application are only for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the quantity of the indicated technical features. Thus, the features defined with "first", "second" may explicitly or implicitly include at least one of such features. In addition, the technical solutions between various embodiments can be combined with each other, but it must be based on the fact that those of ordinary skill in the art can implement them. When the combination of technical solutions appears to be contradictory or unable to be implemented, it should be considered that such a combination of technical solutions does not exist and is not within the protection scope required by the present application.
[0022] In the description of the present application, it should be understood that the numerical labels before the steps do not identify the order of execution of the steps, but are only used to facilitate the description of the present application and distinguish each step, and thus cannot be understood as a limitation to the present application.
[0023] First, provide the term explanations involved in the present application: Oral broadcast: It refers to a communication method that vividly and accurately conveys information to the audience by means of oral expression, with the help of sound elements (such as voice, intonation, speech rate, etc.) and body language. [[ID=2⑦]]
[0024] UP host: That is, the uploader (usually the creator of the uploaded work), which is a popular Internet term, specifically referring to the person who uploads videos, audio or other multimedia content on platforms such as video websites, forums, FTP sites, etc.
[0025] Secondly, to facilitate those skilled in the art to understand the technical solutions provided in the embodiments of the present application, the related technologies are described below: Currently, multimedia platforms offer relatively traditional interactive features for multimedia content, typically limited to likes, favorites, and comments. This makes it difficult to encourage viewers to engage in more beneficial interactions with the multimedia content uploaded by video creators or UP hosts (hereinafter collectively referred to as video creators). This results in a lack of positive feedback from viewers. Without sufficient positive feedback from viewers, video creators are unable to understand whether viewers are interested in updated multimedia content, and lack the motivation to update more multimedia content. Furthermore, even if viewers express interest in updated multimedia content, there is a lack of effective means to recall these interested viewers after the updated multimedia content is released, making it difficult to maintain audience engagement with the same video creator and the multimedia content they publish.
[0026] To this end, embodiments of the present application provide a multimedia content interaction technology solution. This technology solution can encourage viewers to engage in more beneficial interactions with multimedia content uploaded by video creators, allowing video creators to understand whether viewers are interested in updated multimedia content, motivating them to update more multimedia content. Furthermore, if viewers express interest in updated multimedia content, the updated multimedia content can be released to attract these interested viewers, thus ensuring that viewers continue to follow the same video creator and their published multimedia content. See below for details.
[0027] Finally, for ease of understanding, an exemplary operating environment is provided below.
[0028] like Figure 1 As shown, the environment diagram includes a service platform 2, a network 4, and a client 6, wherein: The service platform 2 can be comprised of a single or multiple computing devices. These multiple computing devices can include virtualized computing instances. Virtualized computing instances can include virtual machines, such as emulations of computer systems, operating systems, servers, and the like. A computing device can load a virtual machine based on a virtual image and / or other data defining the specific software (e.g., operating system, specialized application, server) used for the emulation. As demand for different types of processing services changes, different virtual machines can be loaded and / or terminated on one or more computing devices. A hypervisor can be implemented to manage the use of different virtual machines on the same computing device.
[0029] The service platform 2 can be configured to communicate with clients 6 and the like via a network 4. The network 4 includes various network devices, such as routers, switches, multiplexers, hubs, modems, bridges, repeaters, firewalls, proxy devices, and / or the like. The network 4 can include physical links, such as coaxial cable links, twisted pair cable links, fiber optic links, combinations thereof, or wireless links, such as cellular links, satellite links, Wi-Fi links, and the like.
[0030] The service platform 2 can provide storage, reading, writing, querying, deleting and other services, such as providing services for clients to upload multimedia content and read multimedia content.
[0031] Client 6 can be an electronic device running an operating system such as Windows, Android™, or iOS, such as a smartphone, tablet, laptop, virtual reality device, gaming device, set-top box, in-vehicle terminal, or smart TV. Based on these operating systems, various applications can be run, such as applications for uploading and reading multimedia content.
[0032] The client 6 may provide / configure a user access page for manipulating the service platform 2 or uploading objects, etc.
[0033] It should be noted that the above devices are exemplary, and the number and type of devices can be adjusted in different scenarios or according to different needs.
[0034] The following describes the technical solutions of this application using a service platform as the execution subject through multiple embodiments. It should be noted that these embodiments can be implemented in a variety of different forms and should not be construed as being limited to the embodiments described here.
[0035] Example 1 Figure 2 The flowchart of the multimedia content interaction method according to the first embodiment of the present application is schematically shown.
[0036] like Figure 2 As shown, the multimedia content interaction method may include steps S200 to S206, wherein: Step S200: Receive target positive feedback interactions about the first multimedia content, determine target statistical data corresponding to the first multimedia content, and use the target statistical data to count the number of target positive feedback interactions to determine whether preset conditions for updating the second multimedia content manuscript are met.
[0037] Step S202: updating the target statistical data according to the target positive feedback interaction.
[0038] Step S204: When the target statistical data reaches the preset condition, a first notification is generated to prompt the user to update the second multimedia content manuscript.
[0039] Step S206: Obtain a first account corresponding to the first multimedia content, and send the first notification to the first account.
[0040] The multimedia content interaction method provided in this embodiment determines target statistical data corresponding to the first multimedia content by receiving target positive feedback interactions about the first multimedia content. The target statistical data is used to count the number of target positive feedback interactions to determine whether the preset conditions for updating the second multimedia content manuscript are met; the target statistical data is updated according to the target positive feedback interactions, and when the target statistical data meets the preset conditions, a first notification for prompting the update of the second multimedia content is generated, a first account corresponding to the first multimedia content is obtained, and the first notification is sent to the first account. The target statistical data can be used to encourage the audience to have more beneficial interactions with the first multimedia content, so that the video creator can understand whether the audience is interested in the updated multimedia content, and encourage the video creator of the first multimedia content to have sufficient motivation to update more multimedia content.
[0041] The following combination Figure 2 , each step in steps S200~S206 and other optional steps are described in detail.
[0042] Step S200 , receiving target positive feedback interactions about first multimedia content, determining target statistical data corresponding to the first multimedia content, and the target statistical data is used to count the number of the target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met.
[0043] The target positive feedback interaction may include at least one of likes, coins, favorites, forwarding, and other behaviors that make positive comments on the first multimedia content (such as comments expressing appreciation for the first multimedia content).
[0044] Optionally, upon receiving a target positive feedback interaction regarding the first multimedia content, it may be first determined whether the first multimedia content has corresponding target statistical data. If so, the target statistical data may be updated based on the target positive feedback; otherwise, no processing is performed. Specifically, it may be assumed that all first multimedia content has corresponding target statistical data. If the video creator has set such a setting, the target statistical data shall be based on the setting; if there is no corresponding setting, a default setting may be adopted, wherein the default setting may be determined based on data from historical multimedia content (such as the previous issue) or based on average data from historical multimedia content.
[0045] If the target statistical data is set, it can be set by the video creator of the first multimedia content or by the service platform based on the spoken content of the first multimedia content. For example, if the service platform detects content such as "When xx number reaches xx, the next issue will be updated" in the spoken content, the target statistical data can be set based on this content. Some exemplary solutions are provided below.
[0046] In an optional embodiment, if Figure 3 As shown, the multimedia content interaction method of the embodiment of the present application may further include: Step S300: In response to a request to create the target statistical data for the first multimedia content, obtaining input content corresponding to the target statistical data, wherein the input content at least includes the preset condition.
[0047] Step S302: Create the target statistical data based on the input content, and associate the target statistical data with the first multimedia content.
[0048] The video creator of the first multimedia content can input and set the corresponding content of the target statistical data when submitting the video. When the video creator requests to publish the first multimedia content, the service platform is deemed to have received a request to create target statistical data for the first multimedia content; when the request to create target statistical data is received, the service platform obtains the input content corresponding to the target statistical data from the video creator.
[0049] The input content may include the subject of the second multimedia content manuscript, preset conditions, the type of target positive feedback interaction and at least part of other related input content. Since the preset conditions are used to determine whether the second multimedia content manuscript can be reserved, the input content at least includes the preset conditions. Preset conditions are, for example, "update the next issue when the number of likes reaches 10,000". In addition, in the case where the input content only has partial content, the service platform can create target statistical data based on a preset template. For example, if the input content includes a subject, the target statistical data can be created based on the subject in the input content; if the input content does not include a subject, the target statistical data can be created based on a preset template with the subject corresponding to the target statistical data being a relatively general subject such as "update the next issue when the number of xx reaches xx".
[0050] Optionally, the service platform may also detect the spoken content of the first multimedia content. If it is detected that the spoken content contains content such as "update the next issue when the number of xx reaches xx", it is considered that a request for creating target statistical data for the first multimedia content has been received; and then the input content corresponding to the target statistical data can be obtained based on the content. For example, if it is detected that the spoken content contains content such as "update the next issue when the number of favorites reaches 10,000", it is considered that a request for creating target statistical data has been received, and then the preset condition of the target content is determined to be "the number of favorites reaches 10,000" based on the spoken content, and the type of target positive feedback interaction is determined to be "favorite".
[0051] After acquiring the input content, target statistical data is created based on the input content, and then the target statistical data is associated with the first multimedia content. For example, the target statistical data can be bound to the first multimedia content, and when the first multimedia receives a target positive feedback interaction related to the target statistical data, the target statistical data is updated based on the target positive feedback interaction.
[0052] In this embodiment, by responding to a request to create target statistical data for the first multimedia content, input content corresponding to the target statistical data is obtained, and the input content includes at least preset conditions; target statistical data is created based on the input content, and the target statistical data is associated with the first multimedia content. This allows the target statistical data to be effectively created according to the creation needs of the target statistical data, thereby facilitating the collection and statistics of the target statistical data.
[0053] In order to make the target statistical data intuitively visible to viewers and video creators, content related to the target statistical data can be displayed in the first multimedia content display interface. Some exemplary solutions are provided below.
[0054] In an optional embodiment, if Figure 4 As shown, in step S302, associating target statistical data with the first multimedia content may include: Step S400: Acquire target content or user setting information in the first multimedia content.
[0055] Step S402: determining a start display time of the target statistical data according to the target content or the user setting information.
[0056] Step S404: Associating the target statistical data with the start display time.
[0057] Correspondingly, the multimedia content interaction method of the embodiment of the present application may further include: When the first multimedia content is played to the start display time, an interactive component is displayed in the first multimedia content display interface, and the interactive component is used to receive target positive feedback interaction.
[0058] The target content may be content related to the target statistical data or the second multimedia content, and may specifically be a place name, product, book title, or food name. For example, if the second multimedia content is about "Hangzhou," the target content may be content related to "Hangzhou" mentioned in the first multimedia content.
[0059] User setting information can be the setting information related to the target statistical data set by the video creator. For example, the video creator can set the start time of the target statistical data display. When the service platform receives the request from the video creator to publish the first multimedia content, it obtains the setting information related to the target statistical data set by the video creator. Please refer to Figure 5 , which is an example diagram of the submission interface. As shown, the video creator can set the start time for the next preview (corresponding to the target statistical data and the second multimedia content manuscript). Optionally, the user setting information may also include the expected update time for the next issue (i.e., the second multimedia content manuscript). The video creator can estimate the next update time based on their actual situation and then set the expected update time. The next update time can be a specific date, such as X-month-X-day, or a time range, such as X-month-A-B-day. In an optional embodiment, the interactive component also includes the expected update time for the second multimedia content manuscript. If the user setting information includes the expected next update time entered by the video creator, the expected update time in the interactive component can be obtained based on the information entered by the video creator. If the user setting information does not include the expected next update time, the expected update time in the interactive component can be obtained based on the default time configured by the system. For example, if the default time configured by the system is the release time of the first multimedia content plus 30 days, the expected update time of the second multimedia content manuscript in the interactive component can be obtained by adding 30 days to the release time of the first multimedia content.
[0060] When determining the start display time of the target statistical data based on the target content, the start display time of the target statistical data can be determined based on the appearance time of the target content. For example, the appearance time of the target content can be directly used as the start display time of the target statistical data, or the time after a small adjustment (such as a one-second delay) based on the appearance time of the target content can be used as the start display time. When determining the start display time of the target statistical data based on user setting information, when the user setting information clearly specifies the start display time of the target statistical data, the time set by the user (video creator) can be directly used as the start display time. When the user setting information is a start display time range for the target statistical data, a time can be selected from the range (such as randomly selected) as the start display time.
[0061] After the target statistical data is associated with the start presentation time, if a viewer opens and plays the first multimedia content through the service platform, an interactive component associated with the target statistical data will be displayed within the presentation interface of the first multimedia content when the first multimedia content reaches the start presentation time, for receiving the viewer's target positive feedback interactions with the first multimedia content. The interactive component may display a theme and interactive controls corresponding to the target statistical data, and the interactive controls receive the viewer's target positive feedback interactions with the first multimedia content and display the corresponding target positive feedback interactions.
[0062] In practical applications, when the first multimedia content reaches the start presentation time, only the main content of the target statistical data can be displayed within the presentation interface of the first multimedia content, where the main content includes the target positive feedback interaction. After viewing the main content, the viewer can interact with the target positive feedback interaction in the main content. For example, if the target positive feedback interaction included in the main content is "Like," the viewer can click the existing "Like" button within the presentation interface of the first multimedia content as the target positive feedback interaction. In this embodiment, an interactive component is displayed within the presentation interface of the first multimedia content to receive the target positive feedback interaction, facilitating the viewer's ability to perform the correct target positive feedback interaction. For example, if the target positive feedback interaction is "Like," the interactive component can be a separately configured "Like" control, through which the viewer can click "Like." Furthermore, when the viewer interacts through the interactive component, the status of the corresponding control can also be updated synchronously. For example, when the viewer clicks "Like" through the interactive component, the original "Like" control can also light up synchronously, indicating that the user has clicked "Like." Of course, the viewer can also cancel the original interaction through the interactive component. When the interaction is canceled, the status of the original interactive control can also be deactivated. In addition, when the audience interacts through the interactive component, a corresponding prompt may pop up, such as "Assistance successful", etc. When the audience cancels the interaction through the interactive component, a corresponding prompt may also pop up, such as "Assistance canceled", etc.
[0063] In this embodiment, by obtaining the target content or user setting information in the first multimedia content, determining the starting display time of the target statistical data based on the target content or user setting information, and associating the target statistical data with the starting display time, when the first multimedia content is played to the starting display time, displaying the interactive component in the first multimedia content display interface for receiving target positive and negative feedback interactions, the audience can clearly understand that the first multimedia content corresponds to the target statistical data, and can conveniently make target positive and negative feedback interactions based on the interactive component.
[0064] In an optional embodiment, the target content includes oral content, and the target statistical data also includes target keywords. Correspondingly, Figure 6As shown, in step S402, determining the start display time of the target statistical data according to the target content or user setting information may include: Step S500: converting the spoken content in the first multimedia content into spoken text.
[0065] Step S502: Match the spoken text with the target keyword, and determine the target text segment in the spoken text according to the matching result.
[0066] Step S504: Determine the time point corresponding to the target text segment, and determine the start display time based on the time point.
[0067] The target keyword may be a keyword in the subject corresponding to the target statistical data, etc. The target content may be audio content in the first multimedia content, including the spoken content corresponding to the video creator.
[0068] Specifically, the service platform can obtain the audio content of the first multimedia content, convert the audio content into spoken text through voice recognition; then, match the converted spoken text with the target keyword. If the match is successful, determine the target text segment corresponding to the successful match, and then determine the time point corresponding to the target text segment in the first multimedia content, and finally determine the starting display time based on the corresponding time point. For example, if the target keyword is "New York", the converted spoken text is matched with "New York". If it is determined that the time corresponding to the text segment matching "New York" in the spoken text is 10 seconds after the start of the video, then the 10th second after the start of the video can be used as the starting display time.
[0069] In this embodiment, by converting the spoken content in the first multimedia content into spoken text, matching the spoken text with the target keyword, determining the target text segment in the spoken text based on the matching result, determining the time point corresponding to the target text segment, and determining the starting display time based on the time point, the starting display time can be automatically determined, thereby improving the intelligence of the determination of the starting display time.
[0070] In an optional embodiment, if Figure 7 As shown, the multimedia content interaction method of the embodiment of the present application may further include: Step S600: upon receiving a closing instruction for the interactive component, closing the interactive component.
[0071] Step S602: If no closing instruction for the interactive component is received and the interactive component has been displayed for a preset time, close the interactive component.
[0072] The preset time may be, for example, 5 seconds, 10 seconds, 15 seconds, etc., and may be set according to actual needs, and no specific limitation is given here.
[0073] Specifically, the interactive component can pre-set a corresponding close control. When the audience clicks the close control, it is considered that the close instruction of the interactive component has been received, and the display of the interactive component is closed. If the close instruction of the interactive component is not received and the interactive component has been displayed for a preset time, the interactive component is closed.
[0074] In this embodiment, by closing the interactive component when a closing instruction for the interactive component is received, and closing the interactive component when no closing instruction for the interactive component is received and the interactive component has been displayed for a preset time, the interactive component can be closed after the interactive component is appropriately displayed, thereby avoiding the interactive component from affecting the viewing of multimedia content.
[0075] Step S202 , updating the target statistical data according to the target positive feedback interaction.
[0076] Specifically, the received target positive feedback interactions are counted into the target statistical data to update the target statistical data. For example, if the target positive feedback interaction is a like, if a like is received, the target statistical data is incremented by 1. Optionally, the target positive feedback interactions may include two or more types. In such cases, the impact of each target positive feedback interaction on the target statistical data may be different. For example, the target positive feedback interactions may include a like and a coin. If a like is received, the target statistical data is incremented by 1; if a coin is received, the target statistical data is incremented by 3, i.e., the impact corresponding to the like is 1, and the impact of the coin is 3.
[0077] Step S204 , when the target statistical data reaches the preset condition, a first notification is generated to prompt the update of the second multimedia content manuscript.
[0078] Specifically, when the target statistical data is updated, the target statistical data can be compared with a preset condition. If the comparison result shows that the preset condition is met, a first notification is generated to prompt the video creator to update the second multimedia content manuscript. For example, if the preset condition of the target statistical data is that the number of likes reaches 10,000, and the current number of likes in the target statistical data exceeds 10,000, then it is determined that the preset condition is met, and a first notification is generated to prompt the video creator to update the second multimedia content manuscript. The main content of the first notification can be, for example, "Your XX work has received XX number of likes. Please update the next XX work."
[0079] Step S206, obtain a first account corresponding to the first multimedia content, and send the first notification to the first account.
[0080] Specifically, the service platform can obtain the first account corresponding to the first multimedia content, and then send the generated first notification to the first account to notify the user corresponding to the first account (ie, the video creator) to update the second multimedia content manuscript.
[0081] In an optional embodiment, the multimedia content interaction method of the embodiment of the present application may also include: when the second multimedia content manuscript is completed, updating the completion status of the second multimedia content manuscript in the interactive component, and / or, adding link information of the second multimedia content manuscript in the interactive component.
[0082] Specifically, the video creator of the first multimedia content can create a second multimedia content manuscript, and upload it to the service platform after the creation is completed; when uploading to the service platform, the video creator can choose to publish the second multimedia content manuscript immediately, or choose to publish it on a scheduled basis according to the estimated update time in the interactive component. When the second multimedia content manuscript is published, it can be determined that the second multimedia content manuscript is completed. When the interactive component is displayed, the completion status of the second multimedia content manuscript can be updated in the interactive component, such as "manuscript updated"; and / or, link information of the second multimedia content manuscript can be added to the interactive component. When the audience clicks on the link information, they can jump to the corresponding second multimedia content manuscript, or add the link information to a to-be-played list, such as a "watch later" playlist, to facilitate subsequent viewing by the audience.
[0083] In this embodiment, by updating the completion status of the second multimedia content manuscript in the interactive component when the second multimedia content manuscript is completed, and / or adding the link information of the second multimedia content manuscript in the interactive component, the audience can easily understand the updated information of the second multimedia content manuscript, or the audience can find the corresponding manuscript for viewing according to the corresponding link information.
[0084] In an optional embodiment, if Figure 8 As shown, the multimedia content interaction method of the embodiment of the present application may further include: Step S700: When the second multimedia content manuscript is completed, generate a second notification.
[0085] Step S702: Obtain a second account and send the second notification to the second account, wherein the second account is the account of the corresponding user who makes the target positive feedback interaction.
[0086] Specifically, when the second multimedia content manuscript is completed, a second notification can be generated. The main content of the second notification can be, for example: "The XX work you helped has been updated, come and watch it." Then, the accounts of all corresponding users who have made target positive feedback interactions are obtained as second accounts, and the second notification is sent to the second account to notify the user corresponding to the second account to watch the second multimedia content. Optionally, the second notification can include link information of the second multimedia content manuscript, so that the user can click to jump directly to the second multimedia content manuscript for viewing.
[0087] In this embodiment, when the second multimedia content manuscript is completed, a second notification is generated, a second account is obtained, and the second notification is sent to the second account. The second account is the account of the user corresponding to the target positive feedback interaction. The user who made the target positive feedback interaction can be notified in time to watch the second multimedia content manuscript, thereby improving the user experience of the user who made the target positive feedback interaction, prompting the user to be more willing to make similar interactions next time, and improving the enthusiasm of user interaction; at the same time, the recall of the user who made the target positive feedback interaction can be effectively completed, so that the audience can continue to pay attention to the same video creator and the multimedia content released by the video creator, thereby improving the audience retention ability of the video creator.
[0088] In order to make this application easier to understand, the following Figure 9 、 Figure 10 and Figure 11 An exemplary application is provided.
[0089] 1. As Figure 9 As shown, video creators can initiate a challenge (flag) to help update, such as "Update to the next issue if the number of likes exceeds 100,000", and then associate the flag when making the video, and display it in both the main and guest states; users can like the video while watching to help update the video; after completing the support, the video creator will be notified to update the next issue; after the video creator updates the next issue, the updated information can be notified to the audience.
[0090] two, Figure 10 The user-side process can generally include: 1. The user views the first multimedia content; 2. An interactive component that provides support for the second multimedia content is presented within the first multimedia content, and the user can click to close it; 3. The user clicks on the interactive component to provide assistance; 4. Update target statistics based on user clicks and display “Assisted”; 5. After the second multimedia content manuscript is updated, the user receives an update notification of the second multimedia content manuscript; 6. The user can click on the second multimedia content to watch it.
[0091] three, Figure 11 The process for video creators can generally include: 1. Video creators upload the first multimedia content; 2. The video creator sets the start time for displaying the interactive component that assists in updating the second multimedia manuscript; 3. Video creators fill in relevant content of target statistical data; 4. After the target meets the preset conditions, the video creator receives a notification to update the second multimedia content manuscript; 5. The video creator updates the second multimedia content manuscript; 6. The video creator publishes the second multimedia content manuscript. After publishing the manuscript, the system generates a notification to the user that the second multimedia content manuscript has been updated.
[0092] In this exemplary application, video creators initiate support challenges, users interact to support, and when the support is completed, the video creators are notified to update their work. After the work is updated, the audience is notified to watch it. This can encourage viewers to make more beneficial interactions, and at the same time, video creators are more motivated to update their work, thereby strengthening the interaction between platform users and improving user experience.
[0093] Example 2 Figure 12 The block diagram of the multimedia content interaction device according to the second embodiment of the present application is schematically shown. The device can be divided into one or more program modules, one or more program modules are stored in a storage medium and executed by one or more processors to complete the embodiment of the present application. The program module referred to in the embodiment of the present application refers to a series of computer program instruction segments that can complete specific functions. The following description will specifically introduce the functions of each program module in this embodiment. Figure 12 As shown, the apparatus 800 may include a determination module 810, an update module 820, a generation module 830, and a notification module 840, wherein: Determination module 810 is configured to receive target positive feedback interactions regarding first multimedia content and determine target statistical data corresponding to the first multimedia content, wherein the target statistical data is used to count the number of the target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met; An updating module 820 is configured to update the target statistical data according to the target positive feedback interaction; A generating module 830 is configured to generate a first notification prompting an update of the second multimedia content manuscript when the target statistical data meets the preset condition; The notification module 840 is configured to obtain a first account corresponding to the first multimedia content and send the first notification to the first account.
[0094] In an optional embodiment, the apparatus 800 is further configured to: In response to a request to create the target statistical data for the first multimedia content, obtaining input content corresponding to the target statistical data, the input content including at least the preset condition; The target statistics are created based on the input content and are associated with the first multimedia content.
[0095] In an optional embodiment, the apparatus 800 is further configured to: Acquiring target content or user setting information in the first multimedia content; Determining a start display time of the target statistical data according to the target content or the user setting information; associating the target statistical data with the start presentation time; When the first multimedia content is played to the start display time, an interactive component is displayed in the first multimedia content display interface, and the interactive component is used to receive the target positive feedback interaction.
[0096] In an optional embodiment, the target content includes spoken content, the target statistical data also includes target keywords, and the device 800 is further configured to: converting the spoken content in the first multimedia content into spoken text; Matching the spoken text with the target keyword, and determining the target text segment in the spoken text according to the matching result; A time point corresponding to the target text segment is determined, and the start display time is determined based on the time point.
[0097] In an optional embodiment, the apparatus 800 is further configured to: When receiving a closing instruction for the interactive component, closing the interactive component; If no closing instruction for the interactive component is received and the interactive component has been displayed for a preset time, the interactive component is closed.
[0098] In an optional embodiment, the apparatus 800 is further configured to: When the second multimedia content manuscript is completed, the completion status of the second multimedia content manuscript is updated in the interactive component, and / or the link information of the second multimedia content manuscript is added in the interactive component.
[0099] In an optional embodiment, the apparatus 800 is further configured to: generating a second notification when the second multimedia content contribution is completed; A second account is obtained, and the second notification is sent to the second account, wherein the second account is the account of the corresponding user who makes the target positive feedback interaction.
[0100] Example 3 Figure 13 The following schematically shows a hardware architecture diagram of a computer device 10000 suitable for implementing a multimedia content interaction method according to the third embodiment of the present application. In some embodiments, the computer device 10000 may be a terminal device such as a smart phone, a wearable device, a tablet computer, a personal computer, a vehicle-mounted terminal, a game console, a virtual device, a workbench, a digital assistant, a set-top box, a robot, etc. In other embodiments, the computer device 10000 may be a rack server, a blade server, a tower server, or a cabinet server (including an independent server or a server cluster composed of multiple servers), etc. Figure 13 As shown, the computer device 10000 includes but is not limited to: a memory 10010, a processor 10020, and a network interface 10030 that can communicate with each other via a system bus. Memory 10010 includes at least one type of computer-readable storage medium, including flash memory, a hard disk, a multimedia card, card-type memory (e.g., SD or DX memory), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic storage, a magnetic disk, an optical disk, and the like. In some embodiments, memory 10010 may be an internal storage module of computer device 10000, such as a hard disk or memory of computer device 10000. In other embodiments, memory 10010 may also be an external storage device of computer device 10000, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) card, a flash memory card, and the like equipped on computer device 10000. Of course, memory 10010 may also include both internal storage modules and external storage devices of computer device 10000. In this embodiment, the memory 10010 is generally used to store the operating system and various application software installed on the computer device 10000, such as program code of the multimedia content interaction method, etc. In addition, the memory 10010 can also be used to temporarily store various data that has been output or will be output.
[0101] In some embodiments, processor 10020 may be a central processing unit (CPU), a controller, a microcontroller, a microprocessor, or other chips. Processor 10020 is typically used to control the overall operation of computer device 10000, such as performing control and processing related to data exchange or communication with computer device 10000. In this embodiment, processor 10020 is used to execute program code stored in memory 10010 or process data.
[0102] Network interface 10030 may include a wireless network interface or a wired network interface. Network interface 10030 is typically used to establish a communication link between computer device 10000 and other computer devices. For example, network interface 10030 is used to connect computer device 10000 to an external terminal via a network, establishing a data transmission channel and a communication link between computer device 10000 and the external terminal. The network may be a wireless or wired network such as an intranet, the Internet, the Global System of Mobile Communications (GSM), Wideband Code Division Multiple Access (WCDMA), a 4G network, a 5G network, Bluetooth, or Wi-Fi.
[0103] It should be pointed out that Figure 13 Only a computer device having components 10010 - 10030 is shown, but it should be understood that implementing all of the shown components is not a requirement, and more or fewer components may alternatively be implemented.
[0104] In this embodiment, the multimedia content interaction method stored in the memory 10010 can also be divided into one or more program modules and executed by one or more processors (such as processor 10020) to complete the embodiment of the present application.
[0105] Example 4 An embodiment of the present application further provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed by a processor, the steps of the multimedia content interaction method in the embodiment are implemented.
[0106] In this embodiment, computer-readable storage media include flash memory, hard disks, multimedia cards, card-type memories (e.g., SD or DX memories), random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic storage, magnetic disks, optical disks, and the like. In some embodiments, the computer-readable storage medium may be an internal storage unit of a computer device, such as the computer device's hard disk or memory. In other embodiments, the computer-readable storage medium may also be an external storage device of the computer device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) card, a flash memory card, and the like. Of course, the computer-readable storage medium may also include both the internal storage unit and external storage devices of the computer device. In this embodiment, the computer-readable storage medium is typically used to store the operating system and various application software installed on the computer device, such as the program code of the multimedia content interaction method described in the embodiment. In addition, the computer-readable storage medium may also be used to temporarily store various types of data that has been output or is about to be output.
[0107] Example 5 An embodiment of the present application further provides a computer program product, including a computer program, which implements the method in the above embodiment when executed by a processor.
[0108] Obviously, those skilled in the art should understand that the modules or steps of the above-mentioned embodiments of the present application can be implemented using general-purpose computer devices. They can be concentrated on a single computer device or distributed on a network composed of multiple computer devices. Alternatively, they can be implemented using program codes executable by the computer device, so that they can be stored in a storage device and executed by the computer device. In some cases, the steps shown or described can be performed in a different order than herein, or they can be made into individual integrated circuit modules, or multiple modules or steps therein can be made into a single integrated circuit module for implementation. Thus, the embodiments of the present application are not limited to any specific combination of hardware and software.
[0109] It should be noted that the above are only preferred embodiments of the present application and do not limit the scope of patent protection of the present application. Any equivalent structure or equivalent process transformation made using the contents of the description and drawings of this application, or directly or indirectly applied in other related technical fields, are also included in the scope of patent protection of the present application.
Claims
1. A multimedia content interaction method, characterized in that: The method comprises: receiving target positive feedback interactions regarding first multimedia content, and determining target statistical data corresponding to the first multimedia content, wherein the target statistical data is used to count the number of target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met; updating the target statistical data according to the target positive feedback interaction; When the target statistical data meets the preset condition, generating a first notification for prompting to update the second multimedia content manuscript; Obtain a first account corresponding to the first multimedia content, and send the first notification to the first account.
2. The method according to claim 1, characterized in that The method further comprises: In response to a request to create the target statistical data for the first multimedia content, obtaining input content corresponding to the target statistical data, the input content including at least the preset condition; The target statistics are created based on the input content and are associated with the first multimedia content.
3. The method according to claim 2, characterized in that Associating the target statistical data with the first multimedia content includes: Acquiring target content or user setting information in the first multimedia content; Determining a start display time of the target statistical data according to the target content or the user setting information; associating the target statistical data with the start presentation time; The method further comprises: When the first multimedia content is played to the start display time, an interactive component is displayed in the first multimedia content display interface, and the interactive component is used to receive the target positive feedback interaction.
4. The method according to claim 3, characterized in that The interactive component also includes an estimated update time of the second multimedia content contribution.
5. The method according to claim 3, characterized in that The target content includes oral content, and the target statistical data also includes target keywords; The determining the start display time of the target statistical data according to the target content or the user setting information includes: converting the spoken content in the first multimedia content into spoken text; Matching the spoken text with the target keyword, and determining the target text segment in the spoken text according to the matching result; A time point corresponding to the target text segment is determined, and the start display time is determined based on the time point.
6. The method according to claim 1, characterized in that The method further comprises: When the second multimedia content manuscript is completed, the completion status of the second multimedia content manuscript is updated in the interactive component, and / or the link information of the second multimedia content manuscript is added in the interactive component.
7. The method according to any one of claims 1 to 6, characterized in that The method further comprises: generating a second notification when the second multimedia content contribution is completed; A second account is obtained, and the second notification is sent to the second account, wherein the second account is the account of the corresponding user who makes the target positive feedback interaction.
8. A multimedia content interaction device, characterized in that: The device comprises: a determination module configured to, upon receiving a target positive feedback interaction regarding a first multimedia content, determine target statistical data corresponding to the first multimedia content, the target statistical data being used to count the number of the target positive feedback interactions to determine whether a preset condition for updating a second multimedia content manuscript is met; An updating module, configured to update the target statistical data according to the target positive feedback interaction; A generating module, configured to generate a first notification prompting an update of the second multimedia content manuscript when the target statistical data meets the preset condition; The notification module is configured to obtain a first account corresponding to the first multimedia content and send the first notification to the first account.
9. A computer device, characterized in that: include: at least one processor; and a memory communicatively coupled to the at least one processor; wherein: The memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the method according to any one of claims 1 to 7.
10. A computer-readable storage medium, characterized in that The computer-readable storage medium stores computer instructions, which, when executed by a processor, implement the method according to any one of claims 1 to 7.
11. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.