Social media platform operation system for marketing promotion

Abstract

According to the social media platform operation system for marketing promotion provided by the invention, the multi-platform integration module establishes API connection with multiple social media platforms, so that a traditional mode of manually docking the platforms one by one is changed, and the overall operation efficiency is remarkably improved; the content publishing module generates a publishing strategy based on the published content and in combination with the operation data of each platform, and can accurately grasp key information such as user characteristics and active time periods of each platform, so that the published content can better meet ecological and user requirements of different platforms, the exposure rate and the reach rate of the content are improved, and quick response to user feedback is realized. The intelligent interaction function timely solves user questions, improves user experience, enhances user stickiness and brand favor, and finally, all the modules work cooperatively to form a complete closed loop from content release to user interaction, so that social media marketing promotion work of enterprises is more systematic and coherent, and practical commercial value is brought to the enterprises.

Description

Technical Field

[0001] The present invention relates to the field of platform operation technology, and in particular to a social media platform operation system for marketing and promotion. Background Art

[0002] In the digital age, social media platforms are crucial channels for corporate marketing and promotion. Companies need to operate across multiple platforms, but existing operations are plagued by numerous issues: traditional manual publishing is inefficient, content formats are inconsistent across platforms, publishing schedules are difficult to coordinate, and user interaction management lags. Manual processing of user interactions such as comments and private messages can lead to delayed responses, omissions of important information, and non-standard responses, all of which negatively impact user experience and brand image, reducing user engagement. Therefore, a social media platform operations system that can address these issues is urgently needed. Summary of the Invention

[0003] The present invention provides a social media platform operating system for marketing and promotion, so as to solve the problems raised in the background technology.

[0004] A social media platform operating system for marketing promotion, comprising: Multi-platform integration module for establishing API connections with multiple social media platforms; The content publishing module is used to generate content publishing strategies based on the published content and combined with the platform operation data of multiple social media platforms; The interactive management module is used to conduct intelligent interactions based on questions raised by users regarding published content and to manage intelligent interactive information.

[0005] Preferably, the multi-platform integration module includes: The API orchestration unit is used to obtain the atomic APIs configured within the operation system and combine and orchestrate the atomic APIs based on the business transaction information with multiple social media platforms and the basic information of multiple social media platforms to obtain an API; An instance creation unit is configured to obtain API keys of multiple social media platforms, create initialized API objects corresponding to the social media platforms based on the corresponding relationships between the API keys and the multiple social media platforms, and create application instances corresponding to the social media platforms based on the business transaction information of the social media platforms and the API objects; A call selection rule establishment unit establishes an API call selection rule based on the correspondence between business transaction information and APIs and in combination with the initialized API object; A continuous call rule establishing unit is used to parse the application instance to obtain a service sequence, and establish an API call sequence corresponding to the service sequence based on the API call selection rule, and establish an API continuous call rule based on the correspondence between the application instance and the API call sequence; An information determination unit, configured to extract key nodes of business transaction information, extract application nodes in application instances, match the key nodes with the application nodes, and establish business-instance matching information based on the matching results; A judgment unit is configured to, upon receiving real-time business information from multiple social media platforms, perform matching based on the real-time business information and the business-instance matching information to determine whether a corresponding target instance exists; If so, make an API call based on the API continuous call rules to obtain the target API that meets the real-time business information; Otherwise, based on the API call selection rules, use the real-time business information to make an API call and obtain the target API that meets the real-time business information; The connection unit is used to establish business connections with multiple social media platforms based on the target API.

[0006] Preferably, the multi-platform integration module further includes: A key storage unit, used to establish an API key and store it in an environment variable based on the correspondence between the social media platform and the API key; The key usage unit is used to call the corresponding target API key based on the basic information of the social media platform when business transactions with the social media platform are detected, and use the target API key to verify the social media platform. If the verification is passed, the social media platform agrees to use the API; otherwise, the social media platform disagrees to use the API.

[0007] Preferably, the multi-platform integration module further includes: The establishment unit is used to obtain the completed business information after each API connection is completed, and to establish a new application instance based on the completed business information; The update unit is used to update the API continuous call rules based on the new application instance and add new business-instance matching information.

[0008] Preferably, the content publishing module includes: An indicator quantification unit is used to parse the published content to obtain dimensional quantification indicators under three dimensions: core information, emotional information, and form information, and to establish an indicator quantification map based on the dimensional quantification indicators; A characteristic determination unit is used to extract platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics from platform operation data of multiple social media platforms, and to establish a platform characteristic map based on the platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics; A strategy determination unit is configured to establish an association recognition model based on historical published content and historical platform operation data in combination with machine learning, perform association recognition between the indicator quantification map and the platform characteristic map based on the association recognition model, obtain mapping rules for published content on the social media platform, and generate an initial publishing strategy based on the mapping rules; a strategy adjustment unit, configured to apply the initial release strategy to multiple social media platforms to obtain real-time operation data, perform anomaly detection on the real-time operation data based on an anomaly detection algorithm to obtain counter-consensus data, establish a small-scale effect test based on the counter-consensus data, and add the counter-consensus data to the initial release strategy after the effect is passed to generate a content release strategy; The strategy optimization unit is used to evaluate the content publishing strategy based on the effect evaluation index to obtain the strategy value, and optimize the association recognition model based on the strategy value to obtain a new mapping rule to achieve dynamic optimization of the content publishing strategy.

[0009] Preferably, the content publishing module further includes: A time setting unit, for determining an initial release time for the published content based on the set release times of multiple social media platforms; The time optimization unit is used to optimize the initial publishing time based on the audience group of the published content and the active time of users of different ages on multiple social media platforms to obtain the target publishing time, and publish at the target publishing time according to the content publishing strategy.

[0010] Preferably, the content publishing module further includes: Format analysis unit, used to analyze the content publishing formats of multiple social media platforms and obtain format determination strategies; The format conversion unit is used to match the content characteristics of the published content with the format determination strategy to obtain the target publishing format, perform format conversion on the published content to obtain the target published content, and publish the target published content according to the content publishing strategy.

[0011] Preferably, the interaction management module includes: Interactive data collection unit, used to obtain user comment data from multiple social media platforms based on API connection; Intelligent reply unit, used to generate intelligent reply content for user comment data based on the reply template database and semantic analysis model; The priority determination unit is used to generate a reply order priority for user comment data based on user level and time urgency.

[0012] Preferably, the interaction management module further includes: An encryption unit, used to encrypt user comment data and smart reply content to obtain encrypted data; The storage unit is used to store encrypted data and generate interaction record archives.

[0013] Preferably, it also includes: a central control module, which is connected to the multi-platform integration module, the content publishing module and the interactive management module respectively, controls the modules to work together, and completes the content publishing and interactive management process.

[0014] Compared with the prior art, the present invention has achieved the following beneficial effects: The multi-platform integration module establishes API connections with multiple social media platforms, changing the traditional model of manually connecting to each platform one by one. It automates data interaction and command transmission, significantly reducing manual operation costs, allowing companies to focus on content creation and strategy planning, and significantly improving overall operational efficiency. The content publishing module generates publishing strategies based on published content and combines it with the operational data of each platform. It can accurately grasp key information such as user characteristics and active time periods on each platform. This makes the published content more in line with the ecology and user needs of different platforms, improves content exposure and reach, avoids the waste of resources caused by blind publishing, and thus optimizes content marketing effectiveness. The interaction management module intelligently interacts with questions raised by users and manages interactive information, achieving rapid response to user feedback. The intelligent interactive function promptly answers user questions and improves user experience, while the effective management of interactive information makes it easier for companies to sort out user concerns and needs, providing a basis for subsequent product improvements and marketing adjustments, enhancing user stickiness and brand favorability. Ultimately, the modules work together to form a complete closed loop from content publishing to user interaction, making the company's social media marketing and promotion work more systematic and coherent, helping companies to better promote their brands and increase product sales in a highly competitive market environment, and bringing tangible business value to the company.

[0015] Other features and advantages of the present invention will be described in the following description, and in part will become apparent from the description, or will be understood by practicing the present invention. The purpose and other advantages of the present invention can be achieved and obtained through the structures specifically pointed out in this application document.

[0016] The technical solution of the present invention is further described in detail below through the accompanying drawings and embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The accompanying drawings are used to provide a further understanding of the present invention and constitute a part of the specification. Together with the embodiments of the present invention, they are used to explain the present invention and do not constitute a limitation of the present invention. In the accompanying drawings: Figure 1 This is a structural diagram of a social media platform operating system for marketing and promotion in an embodiment of the present invention; Figure 2 This is a flowchart of the content publishing module in an embodiment of the present invention; Figure 3 Flowchart of the interactive management module in an embodiment of the present invention. DETAILED DESCRIPTION

[0018] The preferred embodiments of the present invention are described below with reference to the accompanying drawings. It should be understood that the preferred embodiments described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0019] Example 1 The embodiment of the present invention provides a social media platform operating system for marketing promotion, such as Figure 1 As shown, including: Multi-platform integration module for establishing API connections with multiple social media platforms; The content publishing module is used to generate content publishing strategies based on the published content and combined with the platform operation data of multiple social media platforms; The interactive management module is used to conduct intelligent interactions based on questions raised by users regarding published content and to manage intelligent interactive information.

[0020] In this embodiment, the multiple social media platforms are, for example, Facebook, Instagram, Twitter, LinkedIn, etc.

[0021] In this embodiment, the platform operation data of multiple social media platforms includes databases, template libraries, etc.

[0022] The beneficial effects of the above design scheme are as follows: the multi-platform integration module has changed the traditional model of manually connecting to each platform one by one by establishing API connections with multiple social media platforms, realizing the automation of data interaction and command transmission, greatly reducing manual operation costs, allowing enterprises to focus on content creation and strategy planning, and significantly improving overall operational efficiency. The content publishing module generates publishing strategies based on the published content and combined with the operational data of each platform, and can accurately grasp key information such as user characteristics and active periods of each platform. This makes the published content more in line with the ecology and user needs of different platforms, improves the exposure and reach of the content, avoids the waste of resources caused by blind publishing, and thus optimizes the content marketing effect. The interactive management module intelligently interacts with questions raised by users and manages interactive information, realizing a rapid response to user feedback. The intelligent interactive function promptly answers user questions and improves user experience, while the effective management of interactive information makes it easier for companies to sort out user concerns and needs, providing a basis for subsequent product improvements and marketing adjustments, enhancing user stickiness and brand favorability. Ultimately, the modules work together to form a complete closed loop from content publishing to user interaction, making the company's social media marketing and promotion work more systematic and coherent, helping companies to better promote their brands and increase product sales in a highly competitive market environment, and bringing tangible business value to the company.

[0023] Example 2 Based on Example 1, this embodiment of the present invention provides a social media platform operation system for marketing and promotion, wherein the multi-platform integration module includes: The API orchestration unit is used to obtain the atomic APIs configured within the operation system and combine and orchestrate the atomic APIs based on the business transaction information with multiple social media platforms and the basic information of multiple social media platforms to obtain an API; An instance creation unit is configured to obtain API keys of multiple social media platforms, create initialized API objects corresponding to the social media platforms based on the corresponding relationships between the API keys and the multiple social media platforms, and create application instances corresponding to the social media platforms based on the business transaction information of the social media platforms and the API objects; A call selection rule establishment unit establishes an API call selection rule based on the correspondence between business transaction information and APIs and in combination with the initialized API object; A continuous call rule establishing unit is used to parse the application instance to obtain a service sequence, and establish an API call sequence corresponding to the service sequence based on the API call selection rule, and establish an API continuous call rule based on the correspondence between the application instance and the API call sequence; An information determination unit, configured to extract key nodes of business transaction information, extract application nodes in application instances, match the key nodes with the application nodes, and establish business-instance matching information based on the matching results; A judgment unit is configured to, upon receiving real-time business information from multiple social media platforms, perform matching based on the real-time business information and the business-instance matching information to determine whether a corresponding target instance exists; If so, make an API call based on the API continuous call rules to obtain the target API that meets the real-time business information; Otherwise, based on the API call selection rules, use the real-time business information to make an API call and obtain the target API that meets the real-time business information; The connection unit is used to establish business connections with multiple social media platforms based on the target API.

[0024] In this embodiment, the service sequence and the API call sequence are determined according to a time sequence.

[0025] In this embodiment, an initialized API object corresponding to the social media is established to achieve access to the social media platform.

[0026] The beneficial effects of the above design scheme are as follows: the orchestration unit combines and orchestrates atomic APIs, avoiding the repeated development of individual APIs and enabling rapid generation of APIs adapted to different business scenarios, reducing API development and maintenance costs. Furthermore, the API continuous call rules established by the continuous call rule establishment unit enable business sequences to be mapped to coherent API call sequences, significantly improving the efficiency of continuous API calls in complex business scenarios and avoiding the cumbersome process of multiple individual calls. The call selection rule establishment unit establishes call rules based on the correspondence between business transaction information and APIs. Combined with the logic of the judgment unit, when real-time business information is received, it can quickly match the corresponding target instance or call the appropriate API based on the rules. This flexible calling mechanism enables the system to quickly respond to the real-time business needs of different social media platforms, efficiently adapting to both regular and emergency business, and enhancing the system's adaptability to diverse business scenarios. The business-instance matching information established by the information determination unit provides a basis for accurately matching real-time business information with application instances, reducing API call errors caused by matching errors. The connection unit establishes business connections based on the target API, ensuring the accuracy and stability of connections with multiple social media platforms, reducing the probability of connection interruption or incorrect connection, and ensuring smooth business data interaction. Ultimately, this solution realizes the intelligence and automation of API calls through the establishment of a series of rules and logical judgments, reducing manual intervention and the possibility of human operational errors. At the same time, it also improves the speed and accuracy of the system in processing business, thereby improving the operating efficiency and reliability of the entire social media platform operation system, and providing more powerful technical support for the company's marketing and promotion work.

[0027] Example 3 Based on Example 2, this embodiment of the present invention provides a social media platform operating system for marketing and promotion, wherein the multi-platform integration module further includes: A key storage unit, used to establish an API key and store it in an environment variable based on the correspondence between the social media platform and the API key; The key usage unit is used to call the corresponding target API key based on the basic information of the social media platform when business transactions with the social media platform are detected, and use the target API key to verify the social media platform. If the verification is passed, the social media platform agrees to use the API; otherwise, the social media platform disagrees to use the API.

[0028] The beneficial effect of this design is that when the key usage unit detects a business transaction with a social media platform, it accurately calls the corresponding target API key based on the platform's basic information and uses this key to authenticate the platform. Only after successful verification is API access permitted; otherwise, access is denied. This mechanism ensures that the key used in every API call during business interactions is the correct key for the corresponding platform, preventing API call failures or permission errors caused by key mixing or misuse. It also standardizes the key usage process and improves the accuracy of API calls.

[0029] Example 4 Based on Example 2, this embodiment of the present invention provides a social media platform operating system for marketing and promotion, wherein the multi-platform integration module further includes: The establishment unit is used to obtain the completed business information after each API connection is completed, and to establish a new application instance based on the completed business information; The update unit is used to update the API continuous call rules based on the new application instance and add new business-instance matching information.

[0030] The beneficial effects of the above design are as follows: after each API connection is completed, the instance creation unit creates a new application instance based on the completed business information. This enables the system to record new business scenarios and connection results in real time, transforming each new business interaction into a reusable application instance, continuously enriching the system's instance library. As the instance library gradually improves, the system can cover a wider range of business types. Whether it is a new variant of a conventional business or an entirely new business model, it can quickly find a reference application instance, greatly enhancing the system's adaptability to changing business needs. The update unit updates the continuous API call rules based on the new application instance. The new application instance contains new business processes and API call logic. By updating the rules, this new logic can be integrated into the system's automatic call mechanism. When similar business operations arise subsequently, the system can directly make continuous API calls based on the updated rules, avoiding repeated analysis and configuration processes, shortening call response time, and further improving the efficiency of API calls. This is especially evident when processing new business operations, where efficiency is significantly improved.

[0031] Example 5 Based on Example 1, the present invention provides a social media platform operating system for marketing promotion, such as Figure 2 As shown, the content publishing module includes: An indicator quantification unit is used to parse the published content to obtain dimensional quantification indicators under three dimensions: core information, emotional information, and form information, and to establish an indicator quantification map based on the dimensional quantification indicators; A characteristic determination unit is used to extract platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics from platform operation data of multiple social media platforms, and to establish a platform characteristic map based on the platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics; A strategy determination unit is configured to establish an association recognition model based on historical published content and historical platform operation data in combination with machine learning, perform association recognition between the indicator quantification map and the platform characteristic map based on the association recognition model, obtain mapping rules for published content on the social media platform, and generate an initial publishing strategy based on the mapping rules; a strategy adjustment unit, configured to apply the initial release strategy to multiple social media platforms to obtain real-time operation data, perform anomaly detection on the real-time operation data based on an anomaly detection algorithm to obtain counter-consensus data, establish a small-scale effect test based on the counter-consensus data, and add the counter-consensus data to the initial release strategy after the effect is passed to generate a content release strategy; The strategy optimization unit is used to evaluate the content publishing strategy based on the effect evaluation index to obtain the strategy value, and optimize the association recognition model based on the strategy value to obtain a new mapping rule to achieve dynamic optimization of the content publishing strategy.

[0032] In this embodiment, core information includes product selling points and activity themes, emotional information includes professionalism, humor, warmth, etc., and form information includes pictures, texts, short videos, questions and answers, etc.

[0033] In this embodiment, dimensional quantitative indicators such as selling point labels include cost-effectiveness, exclusive technology, etc., and emotional labels correspond to emotional value scores.

[0034] In this embodiment, the platform characteristic map includes user portraits (age, interest tags, consumption habits) and content preferences. For example, platform A prefers high-saturation visual content, platform B focuses on long articles with industry insights, and captures short-term fluctuations in platform characteristics, such as the sudden emergence of a challenge craze on a certain platform.

[0035] In this embodiment, the anomaly detection algorithm is used to identify counter-consensus data in real-time operation data. For example, if the average conversion rate of similar content on platform A is only 2%, but the conversion rate of a certain content with a completely different style reaches 8%, it is marked as counter-consensus data.

[0036] In this embodiment, when the mapping rule is, for example, that the indicator map is a young group and trendy elements, the model can identify a high degree of match with TikTok's challenge topics and 15-second fast-paced editing characteristics.

[0037] In this embodiment, a small-scale effect test is performed, for example, by first launching the campaign in 10% of the target platform's user pool, and monitoring indicators such as interaction rate and propagation coefficient in real time. If the data is more than 30% better than the baseline within 48 hours, the launch scope is automatically expanded.

[0038] In this embodiment, the effect evaluation indicators include innovative indicators such as content memorability, such as the user's secondary mention rate after 72 hours, and cross-platform migration rate, such as the proportion of content shared from platform A to platform B.

[0039] The beneficial effects of the above design scheme are: the indicator quantification unit breaks down the published content into three dimensions: core information, emotional information, and formal information, and forms an indicator quantification map through quantitative labels, which solves the problem of fuzzy traditional content descriptions. The feature determination unit uses the platform feature map to accurately identify user and platform characteristics. The strategy determination unit uses the association recognition model built based on machine learning to explore the relationship between content and platform. The generated mapping rules are more accurate than manual experience, which greatly reduces the strategy deviation caused by subjective judgment errors. The strategy adjustment unit breaks the traditional strategy’s dependence on conventional experience through anti-consensus data identification and small-scale testing, avoids content release from falling into homogeneous competition, and enhances the strategy’s innovation and sense of surprise. The strategy optimization unit introduces innovative indicators such as content memorability and cross-platform migration rate, breaking through the traditional single evaluation model that only relies on exposure and can more comprehensively measure the long-term value of content release. Ultimately, it provides enterprises with efficient, intelligent and sustainable strategic support in multi-platform social media marketing.

[0040] Example 6 Based on Example 5, this embodiment of the present invention provides a social media platform operating system for marketing promotion, wherein the content publishing module further includes: A time setting unit, for determining an initial release time for the published content based on the set release times of multiple social media platforms; The time optimization unit is used to optimize the initial publishing time based on the audience group of the published content and the active time of users of different ages on multiple social media platforms to obtain the target publishing time, and publish at the target publishing time according to the content publishing strategy.

[0041] The beneficial effects of the above design scheme are: by accurately grasping the user activity patterns, automated time optimization, multi-module collaboration and innovative indicator evaluation, the design scheme significantly improves the efficiency, effectiveness and long-term value of content publishing, providing companies with strong time competitiveness in social media marketing.

[0042] Example 7 Based on Example 5, this embodiment of the present invention provides a social media platform operating system for marketing promotion, wherein the content publishing module further includes: Format analysis unit, used to analyze the content publishing formats of multiple social media platforms and obtain format determination strategies; The format conversion unit is used to match the content characteristics of the published content with the format determination strategy to obtain the target publishing format, perform format conversion on the published content to obtain the target published content, and publish the target published content according to the content publishing strategy.

[0043] The beneficial effects of the above design scheme are: through precise format analysis and automated conversion, this design scheme not only ensures the compliance and adaptability of content publishing, but also greatly improves publishing efficiency and dissemination effects, providing strong support for the large-scale and refined operation of corporate social media marketing.

[0044] Example 8 Based on Example 1, the present invention provides a social media platform operating system for marketing promotion, such as Figure 3 As shown, the interaction management module includes: Interactive data collection unit, used to obtain user comment data from multiple social media platforms based on API connection; Intelligent reply unit, used to generate intelligent reply content for user comment data based on the reply template database and semantic analysis model; The priority determination unit is used to generate a reply order priority for user comment data based on user level and time urgency.

[0045] The beneficial effects of the above design scheme are: through an automated and intelligent interactive management mechanism, the design scheme significantly improves the company's response speed, service quality and resource utilization efficiency on social media platforms, while maintaining brand image consistency and building a sustainably optimized user interaction ecosystem for the company.

[0046] Example 9 Based on Example 8, this embodiment of the present invention provides a social media platform operating system for marketing promotion, wherein the interaction management module further includes: An encryption unit, used to encrypt user comment data and smart reply content to obtain encrypted data; The storage unit is used to store encrypted data and generate interaction record archives.

[0047] The beneficial effects of the above design scheme are: ensuring data security through encryption and ensuring record integrity through storage, which not only meets compliance requirements and privacy protection needs, but also provides support for the company's traceability management, policy confidentiality and data mining, and further improves the security and practicality of the interactive management module.

[0048] Example 10 Based on Example 1, an embodiment of the present invention provides a social media platform operation system for marketing and promotion, which also includes: a central control module, which is connected to the multi-platform integration module, the content publishing module and the interaction management module respectively, controls the collaborative operation of each module to complete the content publishing and interaction management process.

[0049] The beneficial effects of the above design scheme are: by achieving module collaboration, ensuring process standardization, enhancing expansion capabilities, and simplifying operational management, the scattered functional modules are integrated into an efficient and coordinated organic whole, which improves the efficiency, stability and flexibility of social media operations from the system architecture level, and provides solid technical support for corporate marketing and promotion.

[0050] Obviously, those skilled in the art may make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of this application document and its equivalents, the present invention is intended to include these modifications and variations.

Claims

1. A social media platform operating system for marketing promotion, characterized in that: include: Multi-platform integration module for establishing API connections with multiple social media platforms; The content publishing module is used to generate content publishing strategies based on the published content and combined with the platform operation data of multiple social media platforms; The interactive management module is used to conduct intelligent interactions based on questions raised by users regarding published content and to manage intelligent interactive information.

2. A social media platform operating system for marketing promotion according to claim 1, characterized in that: The multi-platform integration module includes: The API orchestration unit is used to obtain the atomic APIs configured within the operation system and combine and orchestrate the atomic APIs based on the business transaction information with multiple social media platforms and the basic information of multiple social media platforms to obtain an API; An instance creation unit is configured to obtain API keys of multiple social media platforms, create initialized API objects corresponding to the social media platforms based on the corresponding relationships between the API keys and the multiple social media platforms, and create application instances corresponding to the social media platforms based on the business transaction information of the social media platforms and the API objects; A call selection rule establishment unit establishes an API call selection rule based on the correspondence between business transaction information and APIs and in combination with the initialized API object; A continuous call rule establishing unit is used to parse the application instance to obtain a service sequence, and establish an API call sequence corresponding to the service sequence based on the API call selection rule, and establish an API continuous call rule based on the correspondence between the application instance and the API call sequence; An information determination unit, configured to extract key nodes of business transaction information, extract application nodes in application instances, match the key nodes with the application nodes, and establish business-instance matching information based on the matching results; A judgment unit is configured to, upon receiving real-time business information from multiple social media platforms, perform matching based on the real-time business information and the business-instance matching information to determine whether a corresponding target instance exists; If so, make an API call based on the API continuous call rules to obtain the target API that meets the real-time business information; Otherwise, based on the API call selection rules, use the real-time business information to make an API call and obtain the target API that meets the real-time business information; The connection unit is used to establish business connections with multiple social media platforms based on the target API.

3. A social media platform operating system for marketing promotion according to claim 2, characterized in that: The multi-platform integration module further includes: A key storage unit, used to establish an API key and store it in an environment variable based on the correspondence between the social media platform and the API key; The key usage unit is used to call the corresponding target API key based on the basic information of the social media platform when business transactions with the social media platform are detected, and use the target API key to verify the social media platform. If the verification is passed, the social media platform agrees to use the API; otherwise, the social media platform disagrees to use the API.

4. A social media platform operating system for marketing promotion according to claim 2, characterized in that: The multi-platform integration module further includes: The establishment unit is used to obtain the completed business information after each API connection is completed, and to establish a new application instance based on the completed business information; The update unit is used to update the API continuous call rules based on the new application instance and add new business-instance matching information.

5. The social media platform operating system for marketing promotion according to claim 1, characterized in that: The content publishing module includes: An indicator quantification unit is used to parse the published content to obtain dimensional quantification indicators under three dimensions: core information, emotional information, and form information, and to establish an indicator quantification map based on the dimensional quantification indicators; A characteristic determination unit is used to extract platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics from platform operation data of multiple social media platforms, and to establish a platform characteristic map based on the platform user characteristics, platform content characteristics, platform short-term fluctuation characteristics, and platform time period activity characteristics; A strategy determination unit is configured to establish an association recognition model based on historical published content and historical platform operation data in combination with machine learning, perform association recognition between the indicator quantification map and the platform characteristic map based on the association recognition model, obtain mapping rules for published content on the social media platform, and generate an initial publishing strategy based on the mapping rules; a strategy adjustment unit, configured to apply the initial release strategy to multiple social media platforms to obtain real-time operation data, perform anomaly detection on the real-time operation data based on an anomaly detection algorithm to obtain counter-consensus data, establish a small-scale effect test based on the counter-consensus data, and add the counter-consensus data to the initial release strategy after the effect is passed to generate a content release strategy; The strategy optimization unit is used to evaluate the content publishing strategy based on the effect evaluation index to obtain the strategy value, and optimize the association recognition model based on the strategy value to obtain a new mapping rule to achieve dynamic optimization of the content publishing strategy.

6. A social media platform operating system for marketing promotion according to claim 5, characterized in that: The content publishing module further includes: A time setting unit, for determining an initial release time for the published content based on the set release times of multiple social media platforms; The time optimization unit is used to optimize the initial publishing time based on the audience group of the published content and the active time of users of different ages on multiple social media platforms to obtain the target publishing time, and publish at the target publishing time according to the content publishing strategy.

7. The social media platform operating system for marketing promotion according to claim 5, characterized in that: The content publishing module further includes: Format analysis unit, used to analyze the content publishing formats of multiple social media platforms and obtain format determination strategies; The format conversion unit is used to match the content characteristics of the published content with the format determination strategy to obtain the target publishing format, perform format conversion on the published content to obtain the target published content, and publish the target published content according to the content publishing strategy.

8. The social media platform operating system for marketing promotion according to claim 1, characterized in that: The interaction management module includes: Interactive data collection unit, used to obtain user comment data from multiple social media platforms based on API connection; Intelligent reply unit, used to generate intelligent reply content for user comment data based on the reply template database and semantic analysis model; The priority determination unit is used to generate a reply order priority for user comment data based on user level and time urgency.

9. The social media platform operating system for marketing promotion according to claim 8, characterized in that: The interaction management module further includes: An encryption unit, used to encrypt user comment data and smart reply content to obtain encrypted data; The storage unit is used to store encrypted data and generate interaction record archives.

10. The social media platform operating system for marketing promotion according to claim 1, characterized in that: Also includes: The central control module is connected to the multi-platform integration module, content publishing module and interactive management module respectively to control the collaborative work of each module and complete the content publishing and interactive management process.

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