Credit exchange metering method and system applied to carton

Abstract

The invention relates to the technical field of data processing, in particular to a credit exchange metering method and system applied to a carton, and the method comprises the following steps: S1, receiving a code scanning access request of a user, carrying out the identity authentication of the user, and calling the information of the user; s2, according to the credit balance ratio of the user, calculating an exchange balance and generating an adjustment parameter for the user preference gift catalog, adjusting the credits obtained by the user through current code scanning so as to excite the user to scan the code again to obtain a gift of a current exchange level or a gift of a next exchange level in the credits exchange user preference gift catalog; and S3, updating the adjusted integral to the integral balance of the user, and updating the user information. According to the method, the user can be dynamically adjusted to obtain the points by scanning the codes each time according to the exchange balance, the point cost can be optimized, the participation enthusiasm of the user can be fully aroused, the point cost can be balanced, and the economic benefit is improved.

Description

Technical Field

[0001] The present invention relates to the field of data processing technology, and in particular to a point exchange measurement method and system applied to cartons. Background Art

[0002] To encourage users to participate in merchants' marketing activities and promote corresponding sales or advertising platforms, merchants typically use a method of accumulating points and redeeming them for gifts. Users can earn points through various means, and when accumulated points reach a certain amount, they can redeem them on sales or advertising platforms. However, existing point redemption methods are relatively backward, generally distributing fixed points, which is less effective in motivating user engagement. Furthermore, during marketing activities, merchants need to optimize their gift catalog based on factors such as target user preferences, activity participation, and gift costs, ensuring that the gifts in the catalog meet target user preferences and that the redemption levels flow smoothly. This requires a good coordination between the gift catalog and the points amounts to effectively motivate users, and can effectively attract traffic to marketing activities, sales platforms, or advertising platforms. However, such configuration is time-consuming and labor-intensive, resulting in high costs and poor economic returns. While some efficient point redemption measurement methods have emerged, they generally allocate points based on user consumption behavior and are not suitable for point issuance during the promotion phase, resulting in a narrow scope of application. Summary of the Invention

[0003] The technical problem to be solved by the present invention is that the existing point redemption measurement method is relatively backward, and the points obtained by users are generally a fixed amount, which has a poor effect on motivating users, resulting in high marketing or traffic costs for merchants and poor economic benefits.

[0004] To solve the above technical problems, the first aspect of the present invention adopts the following technical solution: a point redemption and measurement method applied to cartons, comprising the following steps: S1: Receive the user's scan code access request, perform user identity authentication, and retrieve user information; S2: Compare the user's points balance with the user's preferred gift catalog, calculate the redemption difference, generate adjustment parameters, and adjust the points the user obtained from scanning the code this time to encourage the user to scan the code again to obtain points to redeem gifts of the current redemption level or the next redemption level in the user's preferred gift catalog; S3: Update the adjusted points to the user's points balance, monitor user operations, and update user information.

[0005] When the present invention is working, it can dynamically adjust the points obtained by the user each time the code is scanned according to the redemption difference, thereby encouraging the user to scan the code again to obtain points, and can optimize the cost of points, so that it can fully mobilize the user's enthusiasm for participation, balance the cost of points, and improve economic benefits.

[0006] Preferably, in step S1, when receiving a user's access request by scanning a code, performing user identity authentication, and retrieving user information, the following steps are adopted: the user uses a device to scan the points code on the circulating item, sends an access request and points code information, receives the user's access request by scanning a code, performs user identity authentication, and after the verification is passed, retrieves the user information, which includes the user's points balance, the user's preferred gift catalog, and the number of times the user scans the code.

[0007] Preferably, the creation of the user preferred gift catalog adopts the following steps: A1: When a user scans the QR code for the first time, the user will be registered, and after the user ID is sent back, several gift information from the preset gift library will be pushed; A2: Monitor user operations, generate user profiles based on user operations using a preset user preference model, optimize the arrangement of several gifts in the gift library, set the redemption levels of several gifts in a gradient, and create a user preference gift catalog for the user based on the user ID.

[0008] Preferably, in step A2, when gradient setting the redemption levels of several gifts, the following steps are adopted to obtain gift information of several gifts in the gift library, wherein the gift information includes gift cost and gift redemption speed, and after setting the redemption point value of each gift according to the preset point cost range, the redemption point values ​​of several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels.

[0009] Preferably, in step A2, when the redemption point values ​​of several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels, the following steps are adopted to divide several redemption levels according to the preset base range of points obtained each time the code is scanned, and the preset number of scans required for a successful redemption.

[0010] Preferably, in step A2, the differences between the multiple exchange levels are divided according to a nonlinear growth model.

[0011] When the present invention is working, it generates a user portrait according to user operations through a user preference model, and can generate a highly matching gift catalog based on user preferences, which can effectively improve the user's enthusiasm for redeeming gifts without the need for manual adjustment, saving human resources. At the same time, it can dynamically adjust the redemption level of new gifts according to user preferences, thereby optimizing marketing costs and improving conversion rates to a certain extent.

[0012] Preferably, in step S2, the following steps are used to calculate the exchange difference and generate the adjustment parameters based on the user's point balance compared with the user's preferred gift catalog: B1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, obtain the user's points trend, and determine whether the adjusted points balance can be redeemed for gifts based on the difference and the user's points trend. If it is determined that the gift can be redeemed, proceed to step B2; if it is determined that the gift cannot be redeemed, proceed to step B3; B2: When a gift is redeemed, a gain adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the QR code. The points earned by the user through this scan are inflated using the gain adjustment coefficient so that the difference between the updated points balance and the next redemption level falls within the preset incentive range. B3: When it is determined that the gift cannot be redeemed, a basic adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the code. The points obtained by the user scanning the code this time are inflated using the basic adjustment coefficient so that the difference between the updated points balance and the current redemption level is within the preset incentive range.

[0013] Preferably, in step B1, the user's preferred gift catalog is obtained, the current redemption level is determined, the difference between the user's point balance and the current redemption level is calculated, the user's point change trend is obtained, and when determining whether the adjusted point balance can be redeemed for gifts based on the difference and the user's point change trend, the following steps are adopted: C1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, and compare the difference with the preset base range for points earned per scan. If the comparison result is less than the preset threshold, proceed to step C2; otherwise, proceed to step C3; C2: Determine whether the user's adjusted points balance is redeemable for gifts and proceed to step B2; C3: Obtain the user's points change trend. When the user's points change trend is greater than the preset threshold, it is determined that the user's adjusted points balance cannot be redeemed for gifts, and the process proceeds to step B3. Otherwise, a preset compensation mechanism is introduced to adjust the points obtained from this scan so that the comparison result is less than the preset threshold, and the process proceeds to step B2.

[0014] Preferably, in step S3, when monitoring user operations and updating user information, the following steps are adopted: based on user operations, the user portrait is updated in real time through a preset user preference model, and the user's preferred gifts are predicted when the gift library is updated in combination with the user portrait, and the redemption level of the new gift is dynamically adjusted.

[0015] When the present invention is working, it can dynamically adjust the redemption level of new gifts according to user preferences, thereby realizing customized configuration of the gift catalog based on user portraits, reducing the workload of manual adjustments, and by coordinating with the dynamic changes in the points obtained, it can reduce marketing cost investment while ensuring user enthusiasm and improve conversion rate.

[0016] To solve the above technical problems, the second aspect of the present invention adopts the following technical solution: a point exchange and metering system for cartons, applying a point exchange and metering method for cartons as described in any of the above aspects, comprising: The points code delivery module is used to generate points codes for users to scan and attach the points codes to circulating items for circulation; Processing module, used for user identity authentication and responding to user operations; Storage module, used for storing user information and gift information; A neural network module is used to deploy a user preference model to build user profiles based on user actions, dynamically set adjustment parameters, and dynamically adjust the redemption level of new gifts; The gift redemption module is used to redeem gifts based on user requests.

[0017] In order to solve the above technical problems, the third aspect of the present invention adopts the following technical solution: an electronic device, including a processor and a memory for storing executable program code, the processor is connected to the memory, and the processor runs the program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute a point redemption and measurement method applied to cartons as described in any of the above aspects.

[0018] To solve the above technical problems, the fourth aspect of the present invention adopts the following technical solution: a computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, it implements a point redemption and measurement method for cartons as described in any of the above aspects, In order to solve the above technical problems, the fifth aspect of the present invention adopts the following technical solution: a computer program product, including a computer program, which, when executed by a processor, implements a point redemption and measurement method applied to cartons as described in any of the above aspects.

[0019] The beneficial technical effects of the present invention include: 1. The present invention can dynamically adjust the points a user gets each time they scan the code according to the exchange difference, thereby encouraging the user to scan the code again to obtain points, and can optimize the cost of points, so that it can fully mobilize the user's enthusiasm for participation, balance the cost of points, and improve economic benefits.

[0020] 2. The present invention generates user portraits based on user operations through a user preference model, and can generate a highly matched gift catalog based on user preferences, which can effectively improve users' enthusiasm for redeeming gifts without the need for manual adjustment, saving human resources. At the same time, it can dynamically adjust the redemption level of new gifts according to user preferences, thereby optimizing marketing costs and improving conversion rates to a certain extent.

[0021] 3. The present invention can dynamically adjust the redemption level of new gifts according to user preferences, thereby realizing customized configuration of the gift catalog based on user portraits, reducing the workload of manual adjustments, and by coordinating with the dynamic changes in the points obtained, it can reduce marketing costs while ensuring user enthusiasm and improve conversion rates.

[0022] Other features and advantages of the present invention will be disclosed in detail in the following specific embodiments and drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0023] The present invention will be further described below with reference to the accompanying drawings: Figure 1 The following is a workflow diagram of a point redemption measurement method applied to cartons; Figure 2 This is a workflow diagram of step S2 in a point redemption and measurement method applied to cartons; Figure 3 The diagram is a structural diagram of a point redemption and metering system applied to cartons. DETAILED DESCRIPTION

[0024] The following is an explanation and description of the technical solutions of the embodiments of the present invention in conjunction with the drawings of the embodiments of the present invention. However, the following embodiments are only preferred embodiments of the present invention and are not exhaustive. Based on the embodiments in the implementation manner, other embodiments obtained by those skilled in the art without creative work are all within the scope of protection of the present invention.

[0025] In the following description, terms such as "inside", "outside", "up", "down", "left", "right", etc. that indicate directions or positional relationships are only used to facilitate the description of the embodiments and simplify the description, and do not indicate or imply that the device or element referred to must have a specific direction, be constructed and operate in a specific direction. Therefore, they should not be understood as limiting the present invention. Example

[0026] See also Figure 1 This embodiment discloses a point redemption and measurement method for cartons, comprising the following steps: S1: Receive the user's scan code access request, perform user identity authentication, and retrieve user information; S2: Compare the user's points balance with the user's preferred gift catalog, calculate the redemption difference, generate adjustment parameters, and adjust the points the user obtained from scanning the code this time to encourage the user to scan the code again to obtain points to redeem gifts of the current redemption level or the next redemption level in the user's preferred gift catalog; S3: Update the adjusted points to the user's points balance, monitor user operations, and update user information.

[0027] When this embodiment is working, it can dynamically adjust the points that users obtain each time they scan the code according to the redemption difference, thereby encouraging users to scan the code again to obtain points, and can optimize the cost of points, so that it can not only fully mobilize the enthusiasm of users to participate, but also balance the cost of points and improve economic benefits.

[0028] Preferably, in step S1, when receiving a user's access request by scanning a code, performing user identity authentication, and retrieving user information, the following steps are adopted: the user uses a device to scan the points code on the circulating item, sends an access request and points code information, receives the user's access request by scanning a code, performs user identity authentication, and after the verification is passed, retrieves the user information, which includes the user's points balance, the user's preferred gift catalog, and the number of times the user scans the code.

[0029] In specific implementation, in step S2, the user's points balance is compared with the user's preferred gift catalog to calculate the exchange difference and generate the adjustment parameters, using the following steps: B1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, obtain the user's points trend, and determine whether the adjusted points balance can be redeemed for gifts based on the difference and the user's points trend. If it is determined that the gift can be redeemed, proceed to step B2; if it is determined that the gift cannot be redeemed, proceed to step B3; B2: When a gift is redeemed, a gain adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the QR code. The points earned by the user through this scan are inflated using the gain adjustment coefficient so that the difference between the updated points balance and the next redemption level falls within the preset incentive range. B3: When it is determined that the gift cannot be redeemed, a basic adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the code. The points obtained by the user scanning the code this time are inflated using the basic adjustment coefficient so that the difference between the updated points balance and the current redemption level is within the preset incentive range.

[0030] Preferably, in step B1, the user's preferred gift catalog is obtained, the current redemption level is determined, the difference between the user's point balance and the current redemption level is calculated, the user's point change trend is obtained, and the following steps are used to determine whether the adjusted point balance can be redeemed for gifts based on the difference and the user's point change trend: C1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, and compare the difference with the preset base range for points earned per scan. If the comparison result is less than the preset threshold, proceed to step C2; otherwise, proceed to step C3; C2: Determine whether the user's adjusted points balance is redeemable for gifts and proceed to step B2; C3: Obtain the user's points change trend. When the user's points change trend is greater than the preset threshold, it is determined that the user's adjusted points balance cannot be redeemed for gifts, and the process proceeds to step B3. Otherwise, a preset compensation mechanism is introduced to adjust the points obtained from this scan so that the comparison result is less than the preset threshold, and the process proceeds to step B2.

[0031] In specific implementation, when obtaining the user's points change trend, the following calculation formula is used: ;

[0032] Among them: T is the trend of points change, N is the time window, which can be set according to the actual marketing cycle. For the points accumulated every day, It is the points consumed every day. When working, it can quantify the user's activity. At the same time, when a new user scans the code for the first time to obtain points, the compensation mechanism can be triggered without additional adjustment, thereby realizing point rewards for new users.

[0033] In this embodiment, a gain adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the code. When the points obtained by the user scanning the code this time are inflated by the gain adjustment coefficient, the following calculation formula is used: ; in: is the basic compensation coefficient, The preset threshold value for judging the trend of integral change is: To compensate for the weight, The points earned after adjustment are: The base range of points can be set according to the cost of gifts when working. Determining its floating range can optimize the intensity of marketing activities. is the decay rate, which is generally set to 0.1 and can be adjusted according to actual conditions. C is the number of times the user scans the code. Introducing the number of times the user scans the code can reduce the alignment point incentive when user loyalty is high, so as to balance marketing costs and improve economic benefits. The points required for the current redemption level. The difference in points between adjacent redemption levels. It is a preset excitation range, and can be set floatingly according to the user's wishes during operation. Example

[0034] This embodiment provides a point redemption and measurement method applied to cartons. The similarities with other embodiments are not repeated here, and the differences are described in detail below.

[0035] In this embodiment, the creation of the user preferred gift catalog adopts the following steps: A1: When a user scans the QR code for the first time, the user will be registered, and after the user ID is sent back, several gift information from the preset gift library will be pushed; A2: Monitor user operations, generate user profiles based on user operations using a preset user preference model, optimize the arrangement of several gifts in the gift library, set the redemption levels of several gifts in a gradient, and create a user preference gift catalog for the user based on the user ID.

[0036] Preferably, in step A2, when gradient setting the redemption levels of several gifts, the following steps are adopted to obtain gift information of several gifts in the gift library, wherein the gift information includes gift cost and gift redemption speed, and after setting the redemption point value of each gift according to the preset point cost range, the redemption point values ​​of several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels.

[0037] During specific implementation, in step A2, when the redemption point values ​​of several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels, the following steps are adopted to divide several redemption levels according to the preset base range of points obtained each time the code is scanned, and the preset number of scans required for a successful redemption.

[0038] As a further improvement of this embodiment, in step A2, the differences between several redemption levels are divided according to a nonlinear growth model, which can reduce the points difference between high redemption amounts and can serve as an incentive for users to maintain their loyalty and operation frequency in a high range.

[0039] When this embodiment is working, a user profile is generated according to user operations through a user preference model, and a highly matching gift catalog can be generated based on user preferences, which can effectively improve the user's enthusiasm for redeeming gifts without the need for manual adjustment, saving human resources. At the same time, the redemption level of new gifts can be dynamically adjusted according to user preferences, thereby optimizing marketing costs and improving conversion rates to a certain extent.

[0040] During specific implementation, in step S3, when monitoring user operations and updating user information, the following steps are adopted: based on user operations, the user portrait is updated in real time through a preset user preference model, and the user's preferred gifts are predicted when the gift library is updated in combination with the user portrait, and the redemption level of the new gift is dynamically adjusted. For example, through the user preference model, for gifts with faster redemption data and higher user preference prediction results, the required redemption level can be appropriately increased, and the points required for users to redeem gifts can be increased to maintain a higher redemption frequency.

[0041] When this embodiment is working, it can dynamically adjust the redemption level of new gifts according to user preferences, thereby realizing customized configuration of the gift catalog based on user portraits, reducing the workload of manual adjustments, and by coordinating with the dynamic changes in the points obtained, it can reduce marketing costs while ensuring user enthusiasm and improve conversion rates. Example

[0042] This embodiment provides a point redemption and metering system for cartons, and applies a point redemption and metering method for cartons as described in any of the above embodiments, including: The points code delivery module 1 is used to generate points codes for users to scan and attach the points codes to circulated items for circulation; Processing module 2, used for user identity authentication and responding to user operations; Storage module 3, used for storing user information and gift information; Neural network module 4, used to deploy user preference models to build user profiles based on user operations, dynamically set adjustment parameters, and dynamically adjust the redemption level of new gifts; The gift redemption module 5 is used to redeem gifts according to user requests.

[0043] During specific implementation, the points delivery module 1 is used to deliver the points code to corresponding circulating objects, such as product packaging, cartons, express parcels, etc., so as to increase the exposure to target users and the scope of dissemination through these circulating objects. The processing module 2, storage module 3, neural network module 4 and gift redemption module 5 are all deployed on the server side. The user communicates with the processing module 2 through the user terminal to make various operation requests. Example

[0044] This embodiment provides an electronic device, including a processor and a memory for storing executable program code. The processor is connected to the memory. The processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute a point redemption and measurement method applied to cartons as described in any of the above embodiments. Example

[0045] This embodiment provides a computer-readable storage medium having a computer program stored thereon. When the computer program is executed by a processor, the method for redeeming points and measuring them for cartons as described in any of the above embodiments is implemented. Example

[0046] This embodiment provides a computer program product, including a computer program, which, when executed by a processor, implements a point redemption and measurement method applied to cartons as described in any of the above embodiments.

[0047] The beneficial technical effects of this embodiment include: the present invention can dynamically adjust the points obtained by the user each time the code is scanned according to the redemption difference, thereby encouraging the user to scan the code again to obtain points, and can optimize the cost of points, so that it can not only fully mobilize the user's enthusiasm for participation, but also balance the cost of points and improve economic benefits.

[0048] The above description is merely a specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Those skilled in the art will understand that the present invention includes, but is not limited to, the contents described in the drawings and the above specific embodiments. Any modifications that do not deviate from the functional and structural principles of the present invention are intended to be included within the scope of the claims.

Claims

1. A point exchange and measurement method applied to cartons, characterized in that: The following steps are involved: S1: Receive the user's scan code access request, perform user identity authentication, and retrieve user information; S2: Compare the user's points balance with the user's preferred gift catalog, calculate the redemption difference, generate adjustment parameters, and adjust the points the user obtained from scanning the code this time to encourage the user to scan the code again to obtain points to redeem gifts of the current redemption level or the next redemption level in the user's preferred gift catalog; S3: Update the adjusted points to the user's points balance, monitor user operations, and update user information.

2. The point redemption and measurement method for cartons according to claim 1, characterized in that: In step S1, when receiving a user's access request by scanning a code, performing user identity authentication, and retrieving user information, the following steps are adopted: the user uses a device to scan the points code on the circulating item, sends an access request and points code information, receives the user's access request by scanning a code, performs user identity authentication, and after the verification is passed, retrieves the user information, which includes the user's points balance, the user's preferred gift catalog, and the number of times the user scans the code.

3. The point redemption and measurement method for cartons according to claim 1 is characterized in that: The creation of the user preference gift catalog adopts the following steps: A1: When a user scans the QR code for the first time, the user will be registered, and after the user ID is sent back, several gift information from the preset gift library will be pushed; A2: Monitor user operations, generate user profiles based on user operations using a preset user preference model, optimize the arrangement of several gifts in the gift library, set the redemption levels of several gifts in a gradient, and create a user preference gift catalog for the user based on the user ID.

4. The point redemption and measurement method for cartons according to claim 3 is characterized in that: In step A2, when the redemption levels of several gifts are set in a gradient, the following steps are adopted to obtain the gift information of several gifts in the gift library, wherein the gift information includes the gift cost and the gift redemption speed. After the redemption point value of each gift is set according to the preset point cost range, the redemption point values ​​of the several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels.

5. The point redemption and measurement method for cartons according to claim 4 is characterized in that: In step A2, when the redemption point values ​​of several gifts are adjusted according to the preset gradient division rules to match them to several redemption levels, the following steps are adopted to divide several redemption levels according to the preset base range of points obtained each time the code is scanned, and the preset number of scans required for a successful redemption.

6. The point redemption and measurement method for cartons according to claim 5, characterized in that: In step A2, the differences between the multiple redemption levels are divided according to a nonlinear growth model.

7. The point redemption and measurement method for cartons according to claim 1 is characterized in that: In step S2, the user's points balance is compared with the user's preferred gift catalog to calculate the exchange difference and generate the adjustment parameters, using the following steps: B1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, obtain the user's points trend, and determine whether the adjusted points balance can be redeemed for gifts based on the difference and the user's points trend. If it is determined that the gift can be redeemed, proceed to step B2; if it is determined that the gift cannot be redeemed, proceed to step B3; B2: When a gift is redeemed, a gain adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the QR code. The points earned by the user through this scan are inflated using the gain adjustment coefficient so that the difference between the updated points balance and the next redemption level falls within the preset incentive range. B3: When it is determined that the gift cannot be redeemed, a basic adjustment coefficient is generated based on the difference between the user's points balance and the current redemption level, combined with the number of times the user scans the code. The points obtained by the user scanning the code this time are inflated using the basic adjustment coefficient so that the difference between the updated points balance and the current redemption level is within the preset incentive range.

8. The point redemption and measurement method for cartons according to claim 1 is characterized in that: In step B1, the user's preferred gift catalog is obtained, the current redemption level is determined, the difference between the user's point balance and the current redemption level is calculated, the user's point change trend is obtained, and the following steps are used to determine whether the adjusted point balance can be redeemed for gifts based on the difference and the user's point change trend: C1: Obtain the user's preferred gift catalog, determine the current redemption level, calculate the difference between the user's points balance and the current redemption level, and compare the difference with the preset base range for points earned per scan. If the comparison result is less than the preset threshold, proceed to step C2; otherwise, proceed to step C3; C2: Determine whether the user's adjusted points balance is redeemable for gifts and proceed to step B2; C3: Obtain the user's points conversion trend. When the user's points change trend is greater than the preset threshold, it is determined that the user's adjusted points balance cannot be redeemed for gifts, and the process proceeds to step B3. Otherwise, a preset compensation mechanism is introduced to adjust the points obtained from this scan so that the comparison result is less than the preset threshold, and the process proceeds to step B2.

9. The point redemption and measurement method for cartons according to claim 1, characterized in that: In step S3, when monitoring user operations and updating user information, the following steps are adopted: based on user operations, the user portrait is updated in real time through a preset user preference model, and the user's preferred gifts are predicted when the gift library is updated in combination with the user portrait, and the redemption level of the user's preferred gifts is dynamically adjusted.

10. A point exchange and metering system for cartons, using the point exchange and metering method for cartons as described in any one of claims 1 to 9, characterized in that: include: The point code delivery module (1) is used to generate a point code for users to scan, and to attach the point code to circulated items for circulation; Processing module (2), used for user identity authentication and responding to user operations; Storage module (3), used for storing user information and gift information; A neural network module (4) is used to deploy a user preference model to establish a user profile based on user operations, dynamically set adjustment parameters, and dynamically adjust the redemption level of new gifts; The gift redemption module (5) is used to redeem gifts according to user requests.

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