Information interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to an information interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a multimedia browsing page corresponding to a target account, wherein the multimedia browsing page displays target multimedia content; under the condition that a target account triggers content preference interaction operation on target multimedia content, preference interaction feedback information including content feedback elements matched with content semantics of the target multimedia content is displayed in the multimedia browsing page; the content feedback element is used for responding to the content preference interaction operation and indicating the target account to preference a corresponding content element in the target multimedia content. According to the technical scheme provided by the invention, the content preference interaction operation of the target account can be visually fed back, and the flexibility and diversity of the content preference interaction based on the multimedia content can be improved; and the accuracy of content preference interaction feedback and the bidirectional perceptibility of content preference interaction can be effectively enhanced.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to an information interaction method, apparatus, electronic device, and storage medium. Background Technology

[0002] Currently, multimedia content-based interaction is widely used, such as in short video applications where social interaction based on short videos is prevalent. Related technologies include allowing users to perform preferred interactive actions (such as liking and sharing) while watching short videos. Taking liking as an example, liking typically increases the number of likes or displays a heart on the screen; the interaction method is relatively fixed and monotonous, resulting in low user engagement with multimedia content. This leads to problems such as wasted multimedia content display resources and poor interactive performance based on multimedia content. Summary of the Invention

[0003] This disclosure provides an information interaction method, apparatus, electronic device, and storage medium, which can at least [achieve / begin]. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an information interaction method is provided, comprising: Displays the multimedia browsing page corresponding to the target account, and the multimedia browsing page displays the target multimedia content; When the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content feedback elements that match the semantics of the target multimedia content is displayed on the multimedia browsing page.

[0004] In one possible implementation, the step of displaying preference interaction feedback information, including content semantic matching of the target multimedia content, in the multimedia browsing page includes: The multimedia browsing page displays preference interaction feedback information, including the content feedback element and the content preference icon. The content preference icon is a preset icon corresponding to the content preference interaction operation, used to visually express preference for multimedia content.

[0005] In one possible implementation, the content semantics includes at least one of the following: the content subject semantics in the target multimedia content; or, the content type semantics of the target multimedia content; or, the content theme semantics corresponding to the target multimedia content; or, the content scene semantics of the target multimedia content. The content feedback element for content semantic matching includes at least one of the following: content subject element for content subject semantic matching; or content type element for content type semantic matching; or content theme element for content topic semantic matching; or scene composition element for content scene semantic matching.

[0006] In one possible implementation, the content semantics are target content semantics, and the content feedback element is a target content feedback element that matches the target content semantics; the preference interaction feedback information includes a first interactive effect; displaying preference interaction feedback information including the content feedback element and the content preference icon on the multimedia browsing page includes: The multimedia browsing page displays a first interactive effect including the target content feedback element and the content preference icon. In the first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in the full-screen style. The target content semantics can be one of the following: the content subject semantics of the target multimedia content; or the content type semantics of the target multimedia content; or the content scene semantics of the target multimedia content; the target content feedback element can be one of the following: the content subject element matched by the content subject semantics; or the content type element matched by the content type semantics; or the scene composition element matched by the content scene semantics.

[0007] In one possible implementation, the content semantics are the content theme semantics corresponding to the target multimedia content, and the content feedback element is a content theme element; the preference interaction feedback information includes a second interactive effect; displaying preference interaction feedback information including the content feedback element and the content preference icon on the multimedia browsing page includes: The multimedia browsing page displays a second interactive effect including the content theme element and the content preference icon. In the second interactive effect, the content theme element is presented in a full-screen style, and the content preference icon is surrounded by the content theme element presented in the full-screen style.

[0008] In one possible implementation, displaying preference interaction feedback information, including the content feedback element and the content preference icon, on the multimedia browsing page includes: The content preference icon is displayed in full-screen mode on the multimedia browsing page, and the content feedback element is displayed inside the content preference icon.

[0009] In one possible implementation, the content semantics include the content scene semantics of the target multimedia content, and the content feedback elements include scene composition elements; the preference interaction feedback information includes a third interactive effect; the preference interaction feedback information, which includes content feedback elements matching the content semantics of the target multimedia content, displayed on the multimedia browsing page, includes: The third interactive effect, which includes the elements that make up the scene, is displayed on the multimedia browsing page. When the elements constituting the scene include the main content element, the third interactive effect presents the expression of the main content element in accordance with the emotion corresponding to the semantics of the scene.

[0010] In one possible implementation, the content semantics include the content scene semantics of the target multimedia content, the content feedback element includes scene component elements, and the scene component elements include at least two scene component elements; the preference interaction feedback information is a special effect; the preference interaction feedback information, which includes the content feedback element matching the content semantics of the target multimedia content, displayed on the multimedia browsing page includes: The multimedia browsing page displays special effects that facilitate interaction between the at least two scene components.

[0011] In one possible implementation, the step of displaying preference interaction feedback information, including content semantic matching of the target multimedia content, in the multimedia browsing page includes: In the multimedia browsing page, the content feedback elements are presented in the target screen style preferred by the target account, and the preferred interactive feedback information including the content feedback elements presented in the target screen style is displayed.

[0012] In one possible implementation, the content semantics are content type semantics, the content feedback element is a content type element, and the content type element is a local screen area in the target multimedia content that is related to the content type semantics; the preference interaction feedback information includes a fourth interactive effect; the preference interaction feedback information displayed on the multimedia browsing page, including the content feedback element that matches the content semantics of the target multimedia content, includes: The fourth interactive effect of displaying a magnifying prop in the partial screen area of ​​the multimedia browsing page, in which the partial screen area is presented in a magnified manner.

[0013] In one possible implementation, the content semantics include at least two content semantics, the at least two content semantics including a first content semantics; the preference interaction feedback information includes the first preference interaction feedback information; the preference interaction feedback information, which displays content feedback elements including content semantic matching of the target multimedia content on the multimedia browsing page, includes: The multimedia browsing page displays the first preference interaction feedback information, including a first content feedback element; the first content feedback element is a content feedback element that matches the first content semantics, the first content semantics has a higher priority than the second content semantics, and the second content semantics is a content semantic other than the first content semantics among the at least two content semantics.

[0014] In one possible implementation, the preference interaction feedback information further includes second preference interaction feedback information; the method further includes: When the target account triggers the screen display position corresponding to the first preference interaction feedback information, the second preference interaction feedback information including the second content feedback element is displayed on the multimedia browsing page; the second content feedback element is at least one content feedback element that is semantically matched with the second content.

[0015] In one possible implementation, the content preference interaction operation includes multiple consecutive taps on the screen; or, triggering the screen to continue for a preset duration; or, triggering a swipe operation on the screen; or, the multimedia browsing page also displays a content preference interaction control, triggering the operation of the content preference interaction control.

[0016] In one possible implementation, the preference-interactive feedback information displayed on the multimedia browsing page, which includes content semantic matching of the target multimedia content, includes: In the screen area associated with the content preference interaction operation, preference interaction feedback information, including the content feedback element, is displayed.

[0017] In one possible implementation, the content preference interaction operation includes triggering a swipe operation on the screen; the preference interaction feedback information displayed on the multimedia browsing page, including content semantic matching of the target multimedia content, includes: The preference interaction feedback information is displayed at the starting position of the sliding operation, and the display position of the preference interaction feedback information is controlled to move along the sliding trajectory of the sliding operation.

[0018] According to a second aspect of the present disclosure, an information interaction device is provided, comprising: The page display module is configured to display the multimedia browsing page corresponding to the target account, wherein the multimedia browsing page displays the target multimedia content; The content preference interaction module is configured to, when the target account triggers a content preference interaction operation on the target multimedia content, display preference interaction feedback information, including content feedback elements that semantically match the target multimedia content, on the multimedia browsing page.

[0019] In one possible implementation, the content preference interaction module includes: The content preference interaction unit is configured to display preference interaction feedback information, including the content feedback element and the content preference icon, on the multimedia browsing page. The content preference icon is a preset icon corresponding to the content preference interaction operation, used to visually express preference for multimedia content.

[0020] In one possible implementation, the content semantics includes at least one of the following: the content subject semantics in the target multimedia content; or, the content type semantics of the target multimedia content; or, the content theme semantics corresponding to the target multimedia content; or, the content scene semantics of the target multimedia content. The content feedback element for content semantic matching includes at least one of the following: content subject element for content subject semantic matching; or content type element for content type semantic matching; or content theme element for content topic semantic matching; or scene composition element for content scene semantic matching.

[0021] In one possible implementation, the content semantics are target content semantics, and the content feedback element is a target content feedback element that matches the target content semantics; the preference interaction feedback information includes a first interactive effect; the content preference interaction unit includes: The first content preference interaction subunit is configured to execute a first interactive effect that displays the target content feedback element and the content preference icon in the multimedia browsing page. In the first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in the full-screen style. The target content semantics can be one of the following: the content subject semantics of the target multimedia content; or the content type semantics of the target multimedia content; or the content scene semantics of the target multimedia content; the target content feedback element can be one of the following: the content subject element matched by the content subject semantics; or the content type element matched by the content type semantics; or the scene composition element matched by the content scene semantics.

[0022] In one possible implementation, the content semantics are the content theme semantics corresponding to the target multimedia content, and the content feedback element is a content theme element; the preference interaction feedback information includes a second interactive effect; the content preference interaction unit includes: The second content preference interaction subunit is configured to execute a second interactive effect on the multimedia browsing page, which displays the content theme element and the content preference icon. In the second interactive effect, the content theme element is presented in a full-screen style, and the content preference icon is surrounded by the content theme element presented in the full-screen style.

[0023] In one possible implementation, the content preference interaction unit includes: The third content preference interaction sub-unit is configured to be executed on the multimedia browsing page to display the content preference icon in a full-screen style and to display the content feedback element inside the content preference icon.

[0024] In one possible implementation, the content semantics includes the content scene semantics of the target multimedia content, the content feedback elements include scene composition elements; the preference interaction feedback information includes a third interactive effect; and the content preference interaction module includes: The first preference interactive feedback information presentation unit is configured to execute the third interactive effect that displays the elements of the scene composition in the multimedia browsing page; when the elements of the scene composition include the main content element, the third interactive effect presents the expression of the main content element in accordance with the emotion corresponding to the semantics of the scene composition.

[0025] In one possible implementation, the content semantics include the content scene semantics of the target multimedia content, the content feedback element includes scene composition elements, and the scene composition elements include at least two scene composition elements; the preference interaction feedback information is a special effect; the content preference interaction module includes: The second preference interactive feedback information presentation unit is configured to perform special effects on the multimedia browsing page to display the interaction between the at least two scene components.

[0026] In one possible implementation, the content preference interaction module includes: The third preference interaction feedback information presentation unit is configured to perform on the multimedia browsing page to present the content feedback element in the target screen style preferred by the target account, and to display preference interaction feedback information including the content feedback element presented in the target screen style.

[0027] In one possible implementation, the content semantics are content type semantics, the content feedback element is a content type element, and the content type element is a local screen area in the target multimedia content that is related to the content type semantics; the preference interaction feedback information includes a fourth interactive effect; the content preference interaction module includes: The fourth preference interactive feedback information presentation unit is configured to execute the fourth interactive effect of displaying a magnified prop in the local screen area of ​​the multimedia browsing page, in which the local screen area is presented in a magnified manner.

[0028] In one possible implementation, the content semantics include at least two content semantics, the at least two content semantics including a first content semantics; the preference interaction feedback information includes first preference interaction feedback information; the content preference interaction module includes: The first preference interactive feedback information display unit is configured to display the first preference interactive feedback information, including a first content feedback element, on the multimedia browsing page; the first content feedback element is a content feedback element that matches the first content semantics, the first content semantics has a higher priority than the second content semantics, and the second content semantics is a content semantic other than the first content semantics among the at least two content semantics.

[0029] In one possible implementation, the preference interaction feedback information further includes second preference interaction feedback information; the device further includes: The second preference interaction feedback information display unit is configured to display the second preference interaction feedback information, including a second content feedback element, on the multimedia browsing page when the target account triggers the screen display position corresponding to the first preference interaction feedback information; the second content feedback element is at least one content feedback element that is semantically matched with the second content.

[0030] In one possible implementation, the content preference interaction operation includes multiple consecutive taps on the screen; or, triggering the screen to continue for a preset duration; or, triggering a swipe operation on the screen; or, the multimedia browsing page also displays a content preference interaction control, triggering the operation of the content preference interaction control.

[0031] In one possible implementation, the content preference interaction module includes: The fifth preference interaction feedback information presentation unit is configured to display preference interaction feedback information, including the content feedback element, in the screen area associated with the content preference interaction operation.

[0032] In one possible implementation, the content preference interaction operation includes triggering a swipe operation on the screen; the content preference interaction module includes: The sixth preference interaction feedback information presentation unit is configured to display the preference interaction feedback information at the starting position of the sliding operation, and control the display position of the preference interaction feedback information to move along the sliding trajectory of the sliding operation.

[0033] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0034] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure. According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0035] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: By displaying the multimedia browsing page corresponding to the target account, the multimedia browsing page displays the target multimedia content; when the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content feedback elements that semantically match the target multimedia content is displayed on the multimedia browsing page; the content feedback elements are used to respond to the content preference interaction operation and indicate that the target account prefers the corresponding content elements in the target multimedia content. This system enables feedback on a target account's content preference interaction with multimedia content (e.g., double-tapping the screen or liking). Feedback includes content feedback elements that semantically match the target multimedia content, providing direct feedback and enhancing the flexibility and diversity of content preference interactions based on multimedia content. Furthermore, the semantic matching between the displayed feedback elements and the target multimedia content allows for precise feedback on the target account's preference for specific content elements within the target multimedia content. This means it can accurately capture and reflect the reasons for the target account's preference (e.g., the content's theme, visual scene, etc.), effectively enhancing the accuracy and two-way perception of content preference interaction feedback. This achieves dynamic resonance between user preferences and content presentation, significantly increasing participation in multimedia content preference interactions and improving the utilization of multimedia content display resources. The system exhibits superior interactive performance based on multimedia content.

[0036] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0037] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0038] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0039] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment.

[0040] Figure 3 This is a schematic diagram illustrating, according to an exemplary embodiment, a preference interactive feedback information displaying content feedback elements including content semantic matching of target multimedia content in a multimedia browsing page.

[0041] Figure 4This is an illustration of a multimedia browsing page displaying preference interactive feedback information, including content type elements, according to an exemplary embodiment.

[0042] Figure 5 This is an illustration of a multimedia browsing page displaying preference interaction feedback information, including content theme elements, according to an exemplary embodiment.

[0043] Figure 6 This is a schematic diagram illustrating, according to an exemplary embodiment, a method for displaying preference-based interactive feedback information, including elements of a scene, on a multimedia browsing page.

[0044] Figure 7 This is an exemplary embodiment illustrating a method for displaying preference interaction feedback information, including elements of a scene composition, on a multimedia browsing page, as well as displaying preference interaction feedback information, including content feedback elements and content preference icons, on a multimedia browsing page.

[0045] Figure 8 This is an illustration of another way to display interactive feedback information, including content feedback elements and content preference icons, on a multimedia browsing page, according to an exemplary embodiment.

[0046] Figure 9 This is a block diagram illustrating an information interaction device according to an exemplary embodiment.

[0047] Figure 10 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment.

[0048] Figure 11 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. Detailed Implementation

[0049] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0050] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0051] Artificial intelligence (AI) is the theory, methods, technology, and application systems that use digital computers or computers-controlled machines to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. AI software technology mainly includes computer vision, speech processing, natural language processing, and machine learning / deep learning.

[0052] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solutions provided in the embodiments of this application involve computer vision technology, etc., and are specifically described through the following embodiments.

[0053] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0054] In an optional embodiment, terminal 02 can be used for information interaction and display. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0055] In an optional embodiment, server 01 can be used for backend support of information interaction processing (interaction and display). Specifically, server 01 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0056] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information interaction method provided in this disclosure.

[0057] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0058] It should be noted that the following is a possible sequence of steps, and it is not strictly required to follow this order. Some steps can be performed in parallel without interdependence. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data used for display, training data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, user-related data is involved. When the following embodiments of this disclosure are applied to specific products or technologies, user permission or consent is required, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0059] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment. Figure 2 As shown, the method may include the following steps.

[0060] In step S201, the multimedia browsing page corresponding to the target account is displayed, which displays the target multimedia content.

[0061] In the embodiments of this specification, the target account can refer to any account that logs into the target application to browse multimedia browsing pages. The multimedia browsing page can be a page in the target application, and the target application can be a social application, such as an application that uses videos, images, and text for social interaction, such as a short video application, etc. This disclosure does not limit it in this way.

[0062] In the embodiments of this specification, a multimedia browsing page can refer to a page used by a user (e.g., an account in a target application) to browse multimedia content, or a page used to display multimedia content. For example, multimedia content may include, but is not limited to, videos, images, and text; videos may include short videos, etc. Accordingly, as an example, a multimedia browsing page may include, but is not limited to, a video display page, such as a short video display page.

[0063] In one example, a multimedia browsing page can present multimedia content in a streaming manner, such as a multimedia content stream page. This multimedia content stream page can refer to a page that displays multimedia content dynamically and continuously, such as a short video stream page.

[0064] Reference Figure 3 As shown in the top left image, as an example, a short video stream page can include a single-column short video stream page. For instance, the short videos displayed on this page can be arranged vertically, and users can swipe to continuously load new short videos.

[0065] In the embodiments of this specification, the target multimedia content may refer to the multimedia content currently displayed on the screen, such as the short video currently displayed on the screen in a single-column short video stream page.

[0066] In practical applications, the target account can access the target application and view different pages within it. When triggered to view a multimedia browsing page, the multimedia browsing page corresponding to the target account can be displayed. This page can showcase the target multimedia content, such as... Figure 3 The top left image shows a short video featuring a puppy.

[0067] In step S203, when the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content semantic matching of the target multimedia content is displayed on the multimedia browsing page.

[0068] In one possible implementation, the aforementioned content preference interaction operation may include multiple consecutive taps on the screen (e.g., double-tapping the screen); or, triggering a screen to remain pressed for a preset duration (e.g., long-pressing the screen), the preset duration of which is not limited in this disclosure; or, triggering a swiping operation on the screen, such as a swiping operation following a curved trajectory; or, the multimedia browsing page may also display a content preference interaction control, and triggering the operation of the content preference interaction control may include tapping, long-pressing, etc. For example, the content preference interaction control (or "like control") may be as follows: Figure 3 As shown in Figure 31 in the upper left corner, by setting up flexible and diverse interactive operations for content preferences, the ease of interaction with content preferences can be improved, thereby increasing the level of participation in content preference interaction.

[0069] In the embodiments of this specification, the semantic meaning of the target multimedia content can refer to the core information (such as core meaning, core viewpoint, or core intention) carried by the target multimedia content. It can be obtained through semantic analysis and interpretation of the various media content (such as text, images, and audio) contained in the target multimedia content, and can be the core information jointly conveyed by the various media content contained in the target multimedia content. It can also be the overall theme of the target multimedia content. For example, it can cover at least one of the following: the concept, emotion, theme, scene (such as a visual scene), content subject, and content type that the content aims to express.

[0070] In one alternative implementation, the content semantics of the target multimedia content can be analyzed based on AI (e.g., a target large language model that supports multimodal input). For example, the target multimedia content can be input into the target large language model for content semantic analysis, and the content semantics of the target multimedia content can be output. Alternatively, multimodal information (e.g., audio, text, content type tags, images, etc.) can be extracted from the target multimedia content, and this multimodal information can be input into the target large language model for content semantic analysis, and the content semantics of the target multimedia content can be output. Exemplarily, the target large language model can be obtained by learning and training an initial large language model based on a large number of sample multimedia content. For example, it can be supervised training, and each sample multimedia content can be labeled with a corresponding content semantic tag. Based on this, a large number of sample multimedia content can be input into the initial large language model, or information of multiple modalities (e.g., audio, text, content type tags, images, etc.) can be extracted from each sample multimedia content and input into the initial large language model for content semantic prediction to obtain the predicted content semantics. Then, loss information can be determined based on the content semantic tags and the predicted content semantics. Gradient backpropagation can then be performed based on this loss information to adjust the model parameters of the initial large language model, returning to the content semantic prediction step, until the training iteration conditions are met. The initial large language model corresponding to the met training iteration conditions can be used as the aforementioned target large language model. In one example, the training iteration conditions may include a loss threshold, a training iteration number threshold, etc., which are not limited in this disclosure. The more accurate the content semantics of the target multimedia content obtained based on AI parsing, the more accurate the content feedback elements matching the content semantics of the content preference interaction triggered by the target account, and the more effective the bidirectional perception of the target account's content preference expression and content feedback.

[0071] In the embodiments of this specification, the content feedback element for semantic matching can refer to a content element that semantically matches the target multimedia content, and can be regarded as a summary of the target multimedia content. That is, the content feedback element can be used to visually and intuitively express the semantics of the content, realizing a content preference interaction triggered by the target account based on the semantic response (feedback) of the target multimedia content. Based on this, the form of the content feedback element can include, but is not limited to, images, animations, etc. Optionally, the content feedback element can be an original content element from the target multimedia content, or an element that is different from the original content element but has the same semantics, such as the content semantics being a puppy. Figure 3 The original content element corresponding to the semantic meaning of the target multimedia content shown in the upper left figure can be... Figure 3 The white puppy in the top left image, or an element that is different from the original content element but has the same semantic meaning, such as... Figure 3 As shown in the upper right image (32), these can be stickers of dog heads with different appearances.

[0072] In one example, the aforementioned content feedback element can be used to respond to the content preference interaction and indicate that the target account prefers the corresponding content element in the target multimedia content. That is, the content feedback element can indicate that the target account prefers the target multimedia content because of the corresponding content element in the target multimedia content. This corresponding content element in the target multimedia content can refer to the content element in the target multimedia content that corresponds to the content semantics, or, in other words, the corresponding content element in the target multimedia content can refer to the content element in the target multimedia content that can represent the content semantics. In other words, the corresponding content element in the target multimedia content can refer to the original content element in the target multimedia content, i.e., the original content element in the target multimedia content that corresponds to the content semantics.

[0073] In the embodiments of this specification, preference interactive feedback information can refer to information used to carry content feedback elements. For example, the form of preference interactive feedback information can be interactive effects, pictures, animations, etc., and this disclosure does not limit it.

[0074] In one example, the content semantics may include at least one of the following: the content subject semantics in the target multimedia content (i.e., the semantics indicating the content subject, which may refer to the people, things, objects, or core issues around which the content core revolves, or the core object that carries the semantics of the target multimedia content and occupies the main presentation space). For example Figure 3 As shown in the upper left image, the main subject of the content can be a puppy; or, the content type semantics of the target multimedia content (i.e., the semantics indicating the content type, which can refer to the content tags of the target multimedia content, such as beauty, sports, food, etc.); or, the content theme semantics corresponding to the target multimedia content (i.e., the semantics indicating the content theme, which can refer to the theme corresponding to the target multimedia content, such as festivals, solar terms, etc.); or, the content scene semantics of the target multimedia content (i.e., the semantics indicating the content scene or the semantics expressed by the content scene, which can be a scene composed of the environment, the main subject of the content, and other visual elements, and can be used to convey information such as environment, atmosphere, visual elements, and the potential information or emotional tendency conveyed by these information, such as a scene of a puppy eating watermelon, or a sad rainy day scene). For example, for the above-mentioned potential information or emotional tendency, such as the content scene semantics being "an empty rainy street", the potential information or emotional tendency could be "rainy day, loneliness, loss".

[0075] Accordingly, the content feedback element for content semantic matching may include at least one of the following: the content subject element for content subject semantic matching (e.g., an element capable of visually representing the semantics of the content subject, such as...). Figure 3 The content feedback elements can be: (e.g., a puppy head sticker as shown in the upper right image); or, content type elements (e.g., elements that can visually represent the content type semantics) that match the content type semantics; or, content theme elements (e.g., elements that can visually represent the content theme) that match the content theme semantics; or, scene composition elements (e.g., elements that can visually represent the content scene) that match the content scene semantics. For example, the presentation form of the content feedback elements can include images (e.g., stickers), animations, etc., which can enhance visual prominence. Optionally, this disclosure does not limit the number or type of the various content feedback elements mentioned above. By setting multiple content semantics, it is possible to perform preference interaction feedback on multiple matched content feedback elements, making preference interaction feedback richer and more accurate.

[0076] In one possible implementation, when the target account triggers a content preference interaction operation on the aforementioned target multimedia content, preference interaction feedback information, including content feedback elements semantically matching the target multimedia content, can be displayed on the multimedia browsing page. For example, if the target account clicks... Figure 3 In the top left image, number 31 triggers a content preference interaction. Accordingly, preference interaction feedback information, including content semantic matching of the target multimedia content, can be displayed on the multimedia browsing page, such as... Figure 3 As shown in the upper right figure, the content semantics of the target multimedia content can be considered as the content subject semantics, thus determining that the content feedback element matching the content subject semantics is the content subject element. Figure 3 Taking the top left image as an example, AI can be used to analyze the content semantics of the target multimedia content to determine the content subject semantics, which is "the subject of the multimedia content is a cute puppy". Therefore, the content subject element matching the content subject semantics can be determined to be the puppy element, thus allowing the display of preference interaction feedback information including the puppy element, for example... Figure 3 As shown in image 32 in the upper right corner, the puppy element is a puppy sticker. It's understandable that the main content element can have the same or different presentation style as the main content element in the target multimedia content, for example... Figure 3 In the top left image, the main content is presented as a white puppy. The main content element in the interactive feedback information can represent the main content, but it is actually a puppy head sticker.

[0077] In one specific embodiment, the aforementioned display of preference interaction feedback information, including content feedback elements that semantically match the target multimedia content, on the multimedia browsing page may include: displaying preference interaction feedback information, including content feedback elements, in the screen area associated with the content preference interaction operation. Exemplarily, the screen area associated with the content preference interaction operation may include, but is not limited to: a pre-set screen area associated with the content preference interaction operation (e.g., a pre-set screen area associated with the content preference interaction control, such as the center area of ​​the screen); or, an area containing the location of the trigger screen corresponding to the content preference interaction operation. This disclosure does not limit the area of ​​the screen area associated with the content preference interaction operation; it may be full screen or half screen, etc. By displaying preference interaction feedback information including content feedback elements in the screen area associated with the content preference interaction operation, the display of preference interaction feedback information based on the content preference interaction operation can change according to the triggering method or the position of the trigger screen, making content preference interaction more flexible and diverse.

[0078] In an optional embodiment, the content preference interaction operation may include triggering a swipe operation on the screen. Based on this, the preference interaction feedback information displayed on the multimedia browsing page, which includes content semantic matching of the target multimedia content, may include: displaying the preference interaction feedback information at the starting position of the swipe operation, and controlling the display position of the preference interaction feedback information to move along the swipe trajectory. This allows the preference interaction feedback information to be displayed first at the starting position of the swipe operation and to move along the swipe trajectory, resulting in a better visual presentation of the preference interaction feedback information and effectively enhancing the perception of content preference interaction, thereby increasing the engagement of content preference interaction.

[0079] By displaying the multimedia browsing page corresponding to the target account, the multimedia browsing page displays the target multimedia content; when the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content feedback elements that semantically match the target multimedia content is displayed on the multimedia browsing page; the content feedback elements are used to respond to the content preference interaction operation and indicate that the target account prefers the corresponding content elements in the target multimedia content. This system enables feedback on a target account's content preference interaction with multimedia content (e.g., double-tapping the screen or liking). Feedback includes content feedback elements that semantically match the target multimedia content, providing direct feedback and enhancing the flexibility and diversity of content preference interactions based on multimedia content. Furthermore, the semantic matching between the displayed feedback elements and the target multimedia content allows for precise feedback on the target account's preference for specific content elements within the target multimedia content. This means it can accurately capture and reflect the reasons for the target account's preference (e.g., the content's theme, visual scene, etc.), effectively enhancing the accuracy and two-way perception of content preference interaction feedback. This achieves dynamic resonance between user preferences and content presentation, significantly increasing participation in multimedia content preference interactions and improving the utilization of multimedia content display resources. The system exhibits superior interactive performance based on multimedia content.

[0080] Reference Figure 3 In the lower right figure, in an optional embodiment, the aforementioned display of content feedback elements that include semantic matching of the target multimedia content in the multimedia browsing page, along with the preference interaction feedback information, may include: presenting content feedback elements in the target screen style preferred by the target account on the multimedia browsing page, and displaying preference interaction feedback information including the content feedback elements presented in the target screen style. For example, if the target screen style preferred by the target account is a pencil drawing style, the preference interaction feedback information may be displayed. Figure 3 The content feedback element shown in image 32 in the upper right corner is presented in a pencil drawing style, such as... Figure 3 As shown in the lower right image. Optionally, it can be clicked. Figure 3 The top left image shows 31. Figure 3 The preference interaction feedback information shown in the lower right image; or, it could be displayed first. Figure 3 The preference interaction feedback information shown in the upper right image will be updated to... Figure 3The image at the bottom right shows the preference interaction feedback information. By presenting content feedback elements in the target account's preferred visual style on the multimedia browsing page, and displaying preference interaction feedback information including the content feedback elements presented in the target visual style, the system responds to the target account's content preference interaction operations in the target account's preferred visual style. This makes the expression and feedback of content preference interaction more interesting and immersive, allowing the target account to achieve a two-way experience of emotional expression and content resonance with minimal interaction.

[0081] Reference Figure 5 In one possible implementation, the aforementioned content semantics can be the content theme semantics corresponding to the target multimedia content, and the content feedback element can be a content theme element. Based on this, the aforementioned display of preference interactive feedback information including content feedback elements matching the content semantics of the target multimedia content on the multimedia browsing page can include: displaying content theme elements matching the content theme semantics on the multimedia browsing page, for example, displaying interactive effects including content theme elements. For example, for instance... Figure 5 As shown in the left-hand image, the content semantics of a short video can be content theme semantics, such as a birthday theme. Based on this, if the target account triggers a content preference interaction, the content theme elements corresponding to the birthday theme can be obtained. For example, the content theme elements can be two types: balloons and gifts, thus allowing the display of interactive effects including balloons and gifts, such as... Figure 5 As shown in the diagram on the right.

[0082] Reference Figure 6 and Figure 7 In one possible implementation, the content semantics may include the content scene semantics of the target multimedia content, and the content feedback element includes scene component elements, which may include at least two scene component elements, such as... Figure 6 As shown in the left image, the scene elements of a short video can include two scene elements: a kitten and rain. Or, for example... Figure 7 As shown in the left-hand image, the short video's scene elements include two elements: a puppy and a watermelon. The preference interaction feedback information can be a special effect. Based on this, the preference interaction feedback information displayed on the multimedia browsing page, which includes content semantic matching of the target multimedia content, can include: displaying special effects on the multimedia browsing page that represent the interaction between at least two scene elements (e.g., the fusion or combination of at least two scene elements). For example... Figure 6 As shown in image 61 on the right, this is a combined effect of a kitten and rain, such as an interactive effect of rain falling from clouds and a kitten getting wet in the rain. Alternatively, it could be, for example... Figure 7As shown in the middle image 71, the interactive effect of a puppy eating watermelon, or, for example... Figure 7 The effect shown in Figure 72 on the right is a puppy wearing a watermelon. When the scene elements include at least two scene elements, displaying interactive effects between these at least two scene elements on the multimedia browsing page can enhance the flexibility and fun of user-triggered content preferences within the semantic context of the content scene, thereby effectively increasing user engagement with content preference interactions.

[0083] Reference Figure 4 In one possible implementation, the content semantics can be content type semantics, the content feedback element can be a content type element, and the content type element can be a local screen region in the target multimedia content that is related to the content type semantics, for example... Figure 4 As shown in the upper left image, the eye area is being fitted with false eyelashes. The preference interaction feedback information may include a fourth interactive effect. Based on this, the preference interaction feedback information that displays content feedback elements including semantic matching of the target multimedia content in the multimedia browsing page may include: displaying a fourth interactive effect of a magnifying prop (e.g., a magnifying glass) in a local area of ​​the multimedia browsing page, in which the local area of ​​the screen is presented in a magnified manner.

[0084] For example, such as Figure 4 As shown in the upper left image, the target multimedia content can be a short video, and the content type semantic of the short video is eye makeup. Therefore, the relevant local image area can be identified as the eye area where false eyelashes are being applied. Based on this, a magnifying glass can be displayed in this eye area on the multimedia browsing page, and a fourth interactive effect can be implemented to magnify the eye area using this magnifying glass, for example... Figure 4 As shown in the upper right image, the fourth interactive effect involves displaying a magnified image in a localized area of ​​the multimedia browsing page. This magnified image area allows for a more detailed presentation of content elements semantically related to the content type, providing precise feedback on user preferences. For example, if a target account triggers a content preference action on a beauty short video, it might be due to a liking for the makeup technique or knowledge. By magnifying the makeup details and presenting them to the target account, the desired preference for the short video is accurately met. This ensures precise feedback on the target account's preferences, making the interaction more intelligent and convenient. The two-way interaction between preference expression and content presentation feedback is enhanced, significantly improving the interactivity of multimedia content browsing.

[0085] In one possible implementation, the content semantics may include at least two content semantics, and the at least two content semantics may include a first content semantics; the preference interaction feedback information may include the first preference interaction feedback information. Based on this, the preference interaction feedback information displayed on the multimedia browsing page, which includes content semantic matching of the target multimedia content, may include: The multimedia browsing page displays first preference interactive feedback information including a first content feedback element; the first content feedback element is a content feedback element that matches the first content semantics, the first content semantics has a higher priority than the second content semantics, and the second content semantics is a content semantic other than the first content semantics among the at least two content semantics.

[0086] In one example, there can be multiple content semantics, and the priority settings for each of these semantics can include, but are not limited to: pre-setting by the target application, random dynamic setting, and setting by the target account. This disclosure does not limit this. For example, in the case of setting by the target account, a corresponding settings page can be provided, where the target account can set the priority of each of the multiple content semantics. For instance, the priority of the multiple content semantics set by the target account, from highest to lowest, could be: content scenario semantics, content theme semantics, content body semantics, and content type semantics. This disclosure does not limit this.

[0087] In an optional implementation, the aforementioned preference interaction feedback information may further include second preference interaction feedback information. Accordingly, the method may further include: when the target account triggers the screen display location corresponding to the first preference interaction feedback information, the second preference interaction feedback information, including a second content feedback element, may be displayed on the multimedia browsing page; the second content feedback element is at least one content feedback element that semantically matches the second content.

[0088] By prioritizing various content semantics, preference interaction feedback information for higher-priority content feedback elements can be displayed based on priority. The system also provides the ability to trigger preference interaction feedback information, allowing the sequential display of preference interaction feedback information for lower-priority content feedback elements. This makes the display of preference interaction feedback information more flexible and enables secondary triggering of interaction based on preference interaction feedback information, achieving a hierarchical presentation of effects based on content semantic priority.

[0089] In one possible implementation, the aforementioned display of preference interaction feedback information on a multimedia browsing page, including content feedback elements that semantically match the target multimedia content, may include: displaying preference interaction feedback information (e.g., interactive effects) on the multimedia browsing page, including content feedback elements and content preference icons, where the content preference icons are preset icons corresponding to the content preference interaction operations, used to visually express preferences for the multimedia content. For example, the content preference icons may be as follows: Figure 3 The control icon for the content preference interactive control shown in Figure 31 is a heart. This disclosure does not impose any limitations on this matter.

[0090] As an example, interactive feedback information, including content feedback elements and content preference icons, can be like... Figure 4 The bottom right image includes content type elements and content preference icons, providing interactive feedback information; or as shown below. Figure 7 The right-hand image includes interactive feedback information on the elements of the scene and content preference icons; or as shown below. Figure 8 As shown in the left and middle images, this includes interactive feedback information on preferences, including main content elements and preference icons; or as shown in... Figure 8 The right-hand image shows preference interaction feedback information, including content theme elements and content preference icons. This disclosure does not limit this information.

[0091] By including content feedback elements and content preference icons in the preference interaction feedback information, the content preference icons evolve from simple emotional symbols into a two-way expression of content feedback elements that match the semantics of the content and user preference emotions. This achieves a dynamic resonance between user preference emotions and content performance, transforming the interaction from simple feedback to emotional participation and content co-creation, enhancing the richness of content preference interaction, and thus building a more immersive browsing experience.

[0092] In one possible implementation, the aforementioned content semantics can be target content semantics, the content feedback element can be a target content feedback element matching the target content semantics, and the preference interaction feedback information includes a first interactive effect. Based on this, the aforementioned display of preference interaction feedback information including the content feedback element and content preference icon on the multimedia browsing page can include: A first interactive effect is displayed on the multimedia browsing page, including a target content feedback element and a content preference icon. In this first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in the full-screen style, for example... Figure 4 As shown in the lower right image, or as shown in the image below. Figure 7 As shown in the right-hand diagram, or as shown in the figure on the right. Figure 8As shown in the left-hand image. For example, a full-screen style can refer to a display style that occupies more than half of the screen.

[0093] The target content semantics can be one of the following: the content subject semantics of the target multimedia content; or the content type semantics of the target multimedia content; or the content scene semantics of the target multimedia content. Correspondingly, the target content feedback element can be one of the following: a content subject element matching the content subject semantics; or a content type element matching the content type semantics; or a scene component element matching the content scene semantics.

[0094] In the case where the content semantics are other than the content theme semantics, in the first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in this full-screen style. This can enhance the two-way expression of content preference interaction and content semantic feedback, and can visually highlight the feedback response to the content preference operation.

[0095] In one possible implementation, the aforementioned content semantics can be the content theme semantics corresponding to the target multimedia content, and the content feedback element can be a content theme element. The preference interaction feedback information can include a second interactive effect. Based on this, the aforementioned display of preference interaction feedback information including the content feedback element and the content preference icon on the multimedia browsing page can include: displaying a second interactive effect including the content theme element and the content preference icon on the multimedia browsing page, in which the content theme element is presented in a full-screen style, and the content preference icon is surrounded by the content theme element presented in the full-screen style, for example... Figure 8 As shown in the right-hand image, for example, the content preference icon is " The content theme element is " This disclosure does not impose any limitations on this matter.

[0096] By displaying a second interactive effect on the multimedia browsing page, which includes content theme elements and content preference icons, in which the content theme elements are presented in a full-screen style and the content preference icons are surrounded by the content theme elements presented in the full-screen style, the theme (e.g., a holiday) atmosphere can be enhanced, thereby enhancing the interaction with the user's content preference operations, allowing the user to receive better holiday feedback and accurately respond to preference emotions.

[0097] In one possible implementation, displaying the preference interaction feedback information, including content feedback elements and content preference icons, on the multimedia browsing page can include: displaying the content preference icons in a full-screen style on the multimedia browsing page, and displaying the content feedback elements within the content preference icons, for example... Figure 8 As shown in the middle image, the content preference icon can be " The content feedback element can be a main content element, which can originate from the main content element of the target multimedia content, i.e., the original content element, such as the image of the main content element in the target multimedia content. ".

[0098] By placing the content feedback element within the content preference icon in the preference interaction information settings, the content preference interaction operation and the content feedback element that provides feedback on the content preference interaction operation are more closely integrated, better reflecting the interaction between the expression of content preference and the semantic feedback of content. For example... Figure 8 As shown in the middle diagram, it can better convey that the target account triggered the content preference interaction because of the content subject "puppy". The content semantics accurately predicted and presented this, so that the target account's preference expression can receive accurate content semantic feedback.

[0099] In one possible implementation, the aforementioned content semantics may include the content scene semantics of the target multimedia content. Correspondingly, the content feedback element may include scene composition elements, and the preference interaction feedback information may include a third interactive effect. Based on this, the preference interaction feedback information displayed on the multimedia browsing page, which includes content feedback elements matching the content semantics of the target multimedia content, may include: Display a third interactive effect that includes the elements that make up the scene in the multimedia browsing page; When the elements constituting the above-mentioned scene include the main content element, the expression of the main content element can be presented in the third interactive effect according to the emotion corresponding to the semantics of the scene.

[0100] In one example, refer to Figure 6 The image on the left can be interpreted as "a sad kitten with its head down in front of a rain-soaked window." Figure 6 In the third interactive effect 61 shown in the right-hand image, the main content element can be... Figure 6 The kitten image shown in image 611 on the right side of the image depicts a scene whose semantic meaning corresponds to the emotion of sadness. Accordingly, the kitten's expression in the image could be one of sadness and tears. Optionally, the elements comprising the scene may also include, for example... Figure 6 The image on the right side, number 612, shows the cloud and rain scene.

[0101] In another example, for example Figure 7 As shown in the middle image, the semantic meaning of the content scene can be "The puppy is happy to see the watermelon." Correspondingly, the third interactive effect can be... Figure 7 As shown in 71 of the middle image, the main content element can be Figure 7 The puppy image in the third interactive effect shown in the middle image (71) has a content scene semantic corresponding to the emotion of happiness. Accordingly, the puppy's expression in the image can be a squinting smile.

[0102] By presenting the main content element with the corresponding emotion in the content scene semantics within the third interactive effect, when the elements of the scene include the main content element, the expression of the main content element is presented in the third interactive effect. This allows the expression of the main content element to accurately match the emotion of the content scene semantics. This can not only accurately respond to the target account's liking for the content scene, but also further enhance the scene atmosphere of the content scene semantics, thereby increasing the target account's preference for the target multimedia content and thus improving interactive participation based on content preferences. Figure 9 This is a block diagram illustrating an information interaction device according to an exemplary embodiment. (Refer to...) Figure 9 The device may include: The page display module 901 is configured to display the multimedia browsing page corresponding to the target account, and the multimedia browsing page displays the target multimedia content. The content preference interaction module 903 is configured to, when the target account triggers a content preference interaction operation on the target multimedia content, display preference interaction feedback information, including content feedback elements that semantically match the target multimedia content, on the multimedia browsing page; the content feedback elements are used to respond to the content preference interaction operation and indicate that the target account prefers the corresponding content elements in the target multimedia content.

[0103] By displaying the multimedia browsing page corresponding to the target account, the multimedia browsing page displays the target multimedia content; when the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content feedback elements that semantically match the target multimedia content is displayed on the multimedia browsing page; the content feedback elements are used to respond to the content preference interaction operation and indicate that the target account prefers the corresponding content elements in the target multimedia content. This system enables feedback on a target account's content preference interaction with multimedia content (e.g., double-tapping the screen or liking). Feedback includes content feedback elements that semantically match the target multimedia content, providing direct feedback and enhancing the flexibility and diversity of content preference interactions based on multimedia content. Furthermore, the semantic matching between the displayed feedback elements and the target multimedia content allows for precise feedback on the target account's preference for specific content elements within the target multimedia content. This means it can accurately capture and reflect the reasons for the target account's preference (e.g., the content's theme, visual scene, etc.), effectively enhancing the accuracy and two-way perception of content preference interaction feedback. This achieves dynamic resonance between user preferences and content presentation, significantly increasing participation in multimedia content preference interactions and improving the utilization of multimedia content display resources. The system exhibits superior interactive performance based on multimedia content.

[0104] In one possible implementation, the content preference interaction module 903 may include: The content preference interaction unit is configured to display preference interaction feedback information, including the content feedback element and the content preference icon, on the multimedia browsing page. The content preference icon is a preset icon corresponding to the content preference interaction operation, used to visually express preference for multimedia content.

[0105] In one possible implementation, the content semantics includes at least one of the following: the content subject semantics in the target multimedia content; or, the content type semantics of the target multimedia content; or, the content theme semantics corresponding to the target multimedia content; or, the content scene semantics of the target multimedia content. The content feedback element for content semantic matching includes at least one of the following: content subject element for content subject semantic matching; or content type element for content type semantic matching; or content theme element for content topic semantic matching; or scene composition element for content scene semantic matching.

[0106] In one possible implementation, the content semantics are target content semantics, and the content feedback element is a target content feedback element that matches the target content semantics; the preference interaction feedback information includes a first interactive effect; the content preference interaction unit includes: The first content preference interaction subunit is configured to execute a first interactive effect that displays the target content feedback element and the content preference icon in the multimedia browsing page. In the first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in the full-screen style. The target content semantics can be one of the following: the content subject semantics of the target multimedia content; or the content type semantics of the target multimedia content; or the content scene semantics of the target multimedia content; the target content feedback element can be one of the following: the content subject element matched by the content subject semantics; or the content type element matched by the content type semantics; or the scene composition element matched by the content scene semantics.

[0107] In one possible implementation, the content semantics are the content theme semantics corresponding to the target multimedia content, and the content feedback element is a content theme element; the preference interaction feedback information includes a second interactive effect; the content preference interaction unit may include: The second content preference interaction subunit is configured to execute a second interactive effect on the multimedia browsing page, which displays the content theme element and the content preference icon. In the second interactive effect, the content theme element is presented in a full-screen style, and the content preference icon is surrounded by the content theme element presented in the full-screen style.

[0108] In one possible implementation, the content preference interaction unit may include: The third content preference interaction sub-unit is configured to be executed on the multimedia browsing page to display the content preference icon in a full-screen style and to display the content feedback element inside the content preference icon.

[0109] In one possible implementation, the content semantics includes the content scene semantics of the target multimedia content, the content feedback elements include scene composition elements; the preference interaction feedback information includes a third interactive effect; the content preference interaction module 903 may include: The first preference interactive feedback information presentation unit is configured to execute the third interactive effect that displays the elements of the scene composition in the multimedia browsing page; when the elements of the scene composition include the main content element, the third interactive effect presents the expression of the main content element in accordance with the emotion corresponding to the semantics of the scene composition.

[0110] In one possible implementation, the content semantics includes the content scene semantics of the target multimedia content, the content feedback element includes scene composition elements, and the scene composition elements include at least two scene composition elements; the preference interaction feedback information is a special effect; the content preference interaction module 903 may include: The second preference interactive feedback information presentation unit is configured to perform special effects on the multimedia browsing page to display the interaction between the at least two scene components.

[0111] In one possible implementation, the content preference interaction module 903 may include: The third preference interaction feedback information presentation unit is configured to perform on the multimedia browsing page to present the content feedback element in the target screen style preferred by the target account, and to display preference interaction feedback information including the content feedback element presented in the target screen style.

[0112] In one possible implementation, the content semantics are content type semantics, the content feedback element is a content type element, and the content type element is a local screen area in the target multimedia content that is related to the content type semantics; the preference interaction feedback information includes a fourth interactive effect; the content preference interaction module 903 may include: The fourth preference interactive feedback information presentation unit is configured to execute the fourth interactive effect of displaying a magnified prop in the local screen area of ​​the multimedia browsing page, in which the local screen area is presented in a magnified manner.

[0113] In one possible implementation, the content semantics include at least two content semantics, the at least two content semantics including a first content semantics; the preference interaction feedback information includes first preference interaction feedback information; the content preference interaction module 903 may include: The first preference interactive feedback information display unit is configured to display the first preference interactive feedback information, including a first content feedback element, on the multimedia browsing page; the first content feedback element is a content feedback element that matches the first content semantics, the first content semantics has a higher priority than the second content semantics, and the second content semantics is a content semantic other than the first content semantics among the at least two content semantics.

[0114] In one possible implementation, the preference interaction feedback information further includes second preference interaction feedback information; the device further includes: The second preference interaction feedback information display unit is configured to display the second preference interaction feedback information, including a second content feedback element, on the multimedia browsing page when the target account triggers the screen display position corresponding to the first preference interaction feedback information; the second content feedback element is at least one content feedback element that is semantically matched with the second content.

[0115] In one possible implementation, the content preference interaction operation includes multiple consecutive taps on the screen; or, triggering the screen to continue for a preset duration; or, triggering a swipe operation on the screen; or, the multimedia browsing page also displays a content preference interaction control, triggering the operation of the content preference interaction control.

[0116] In one possible implementation, the content preference interaction module 903 may include: The fifth preference interaction feedback information presentation unit is configured to display preference interaction feedback information, including the content feedback element, in the screen area associated with the content preference interaction operation.

[0117] In one possible implementation, the content preference interaction operation includes triggering a swipe operation on the screen; the content preference interaction module 903 may include: The sixth preference interaction feedback information presentation unit is configured to display the preference interaction feedback information at the starting position of the sliding operation, and control the display position of the preference interaction feedback information to move along the sliding trajectory of the sliding operation.

[0118] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0119] Figure 10 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 10As shown, the electronic device includes a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction. The display screen can be a liquid crystal display (LCD) or an e-ink display. The input devices can be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse. Those skilled in the art will understand that Figure 10 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0120] Figure 11 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 11 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction. Those skilled in the art will understand that Figure 11 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement an information interaction method as described in the embodiments of this disclosure.

[0121] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the information interaction method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0122] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the information interaction method of the embodiments of this disclosure.

[0123] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0124] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0125] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that, include: Displays the multimedia browsing page corresponding to the target account, and the multimedia browsing page displays the target multimedia content; When the target account triggers a content preference interaction operation on the target multimedia content, preference interaction feedback information including content feedback elements that match the semantics of the target multimedia content is displayed on the multimedia browsing page.

2. The method according to claim 1, characterized in that, The preferred interactive feedback information, which displays content feedback elements including semantic matching of the target multimedia content on the multimedia browsing page, includes: The multimedia browsing page displays preference interaction feedback information, including the content feedback element and the content preference icon. The content preference icon is a preset icon corresponding to the content preference interaction operation, used to visually express preference for multimedia content.

3. The method according to claim 1 or 2, characterized in that, The content semantics include at least one of the following: the content subject semantics in the target multimedia content; or, the content type semantics of the target multimedia content; or, the content theme semantics corresponding to the target multimedia content; or, the content scene semantics of the target multimedia content. The content feedback element for content semantic matching includes at least one of the following: content subject element for content subject semantic matching; or content type element for content type semantic matching; or content theme element for content topic semantic matching; or scene composition element for content scene semantic matching.

4. The method according to claim 2, characterized in that, The content semantics are the target content semantics, and the content feedback element is the target content feedback element that matches the target content semantics; The preference interaction feedback information includes a first interactive effect; the preference interaction feedback information displayed on the multimedia browsing page, including the content feedback element and the content preference icon, includes: The multimedia browsing page displays a first interactive effect including the target content feedback element and the content preference icon. In the first interactive effect, the content preference icon is presented in a full-screen style, and the target content feedback element is surrounded by the content preference icon presented in the full-screen style. The target content semantics can be one of the following: the content subject semantics of the target multimedia content; or the content type semantics of the target multimedia content; or the content scene semantics of the target multimedia content; the target content feedback element can be one of the following: the content subject element matched by the content subject semantics; or the content type element matched by the content type semantics; or the scene composition element matched by the content scene semantics.

5. The method according to claim 2, characterized in that, The content semantics are the content theme semantics corresponding to the target multimedia content, and the content feedback element is the content theme element; The preference interaction feedback information includes a second interactive effect; the preference interaction feedback information displayed on the multimedia browsing page, including the content feedback element and the content preference icon, includes: The multimedia browsing page displays a second interactive effect including the content theme element and the content preference icon. In the second interactive effect, the content theme element is presented in a full-screen style, and the content preference icon is surrounded by the content theme element presented in the full-screen style.

6. The method according to claim 2, characterized in that, The display of preference interaction feedback information, including the content feedback elements and content preference icons, on the multimedia browsing page includes: The content preference icon is displayed in full-screen mode on the multimedia browsing page, and the content feedback element is displayed inside the content preference icon.

7. The method according to claim 1, characterized in that, The content semantics include the content scene semantics of the target multimedia content, and the content feedback elements include scene composition elements; the preference interaction feedback information includes a third interactive effect; the preference interaction feedback information displayed on the multimedia browsing page, including the content feedback elements matching the content semantics of the target multimedia content, includes: The third interactive effect, which includes the elements that make up the scene, is displayed on the multimedia browsing page. When the elements constituting the scene include the main content element, the third interactive effect presents the expression of the main content element in accordance with the emotion corresponding to the semantics of the scene.

8. The method according to claim 1, characterized in that, The content semantics include the content scene semantics of the target multimedia content; the content feedback elements include scene composition elements, and the scene composition elements include at least two scene composition elements; the preference interaction feedback information is a special effect. The preferred interactive feedback information, which displays content feedback elements including semantic matching of the target multimedia content on the multimedia browsing page, includes: The multimedia browsing page displays special effects that facilitate interaction between the at least two scene components.

9. The method according to claim 1, characterized in that, The preferred interactive feedback information, which displays content feedback elements including semantic matching of the target multimedia content on the multimedia browsing page, includes: In the multimedia browsing page, the content feedback elements are presented in the target screen style preferred by the target account, and the preferred interactive feedback information including the content feedback elements presented in the target screen style is displayed.

10. The method according to claim 1, characterized in that, The content semantics are content type semantics, the content feedback element is a content type element, and the content type element is a local screen area in the target multimedia content that is related to the content type semantics; The preference interaction feedback information includes a fourth interactive effect; the preference interaction feedback information, which displays content feedback elements that semantically match the target multimedia content on the multimedia browsing page, includes: The fourth interactive effect of displaying a magnifying prop in the partial screen area of ​​the multimedia browsing page, in which the partial screen area is presented in a magnified manner.

11. The method according to claim 1, characterized in that, The content semantics include at least two content semantics, and the at least two content semantics include a first content semantics; the preference interaction feedback information includes the first preference interaction feedback information. The preferred interactive feedback information, which displays content feedback elements including semantic matching of the target multimedia content on the multimedia browsing page, includes: The first preference interaction feedback information, including a first content feedback element, is displayed on the multimedia browsing page; The first content feedback element is a content feedback element that matches the first content semantics. The first content semantics has a higher priority than the second content semantics. The second content semantics is a content semantic other than the first content semantics among the at least two content semantics.

12. The method according to claim 11, characterized in that, The preference interaction feedback information also includes second preference interaction feedback information; the method further includes: When the target account triggers the screen display position corresponding to the first preference interaction feedback information, the second preference interaction feedback information including the second content feedback element is displayed on the multimedia browsing page; the second content feedback element is at least one content feedback element that is semantically matched with the second content.

13. The method according to claim 1, characterized in that, The content preference interaction operation includes multiple consecutive taps on the screen; or, triggering the screen to continue for a preset duration; or, triggering a swipe operation on the screen. Alternatively, the multimedia browsing page may also display interactive content preference controls, triggering the operation of the interactive content preference controls.

14. The method according to claim 1 or 13, characterized in that, The preference-interactive feedback information displayed on the multimedia browsing page, which includes content semantic matching of the target multimedia content, includes: In the screen area associated with the content preference interaction operation, preference interaction feedback information, including the content feedback element, is displayed.

15. The method according to claim 1 or 12, characterized in that, The content preference interaction operation includes triggering a swipe operation on the screen; the preference interaction feedback information displayed on the multimedia browsing page, including content semantic matching of the target multimedia content, includes: The preference interaction feedback information is displayed at the starting position of the sliding operation, and the display position of the preference interaction feedback information is controlled to move along the sliding trajectory of the sliding operation.

16. An information interaction device, characterized in that, include: The page display module is configured to display the multimedia browsing page corresponding to the target account, wherein the multimedia browsing page displays the target multimedia content; The content preference interaction module is configured to, when the target account triggers a content preference interaction operation on the target multimedia content, display preference interaction feedback information, including content feedback elements that semantically match the target multimedia content, on the multimedia browsing page.

17. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the method as described in any one of claims 1 to 15.

18. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the method as described in any one of claims 1 to 15.

19. A computer program product, characterized in that, Includes computer instructions, which, when executed by a processor, cause the computer to perform the method as described in any one of claims 1 to 15.

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