Super directed advertising platform device

Abstract

The present invention relates to a super-targeted advertising platform device that selects advertising content for a specific product based on a user's profile and efficiently provides it to a user who has a purchase intention for the product. The super-targeted advertising platform device includes a display section for displaying advertising content, a product display section disposed adjacent to the display section and having an area for displaying a product, a touch recognition section disposed in front of the product display section for recognizing a user's touch position, a user recognition section for recognizing a user's characteristics, a communication section for communicating with a server and receiving the advertising content from the server, and a terminal control section for generating user profile information based on information about the user's characteristics received from the user recognition section and selecting advertising for a product corresponding to a user's touch position received from the touch recognition section based on the user profile information and displaying it on the display section.

Description

Technical Field

[0001] This invention relates to a hyper-targeted advertising platform device, and more particularly to a hyper-targeted advertising platform device that selects advertising content for specific products based on user profiles and efficiently provides it to users who have the intention to purchase those products. Background Technology

[0002] Traditional advertising media such as print media and television advertising are gradually losing their effectiveness due to their inability to capture consumer attention, leading to widespread interest in hypertargeting advertising as an alternative. Hypertargeting refers to targeting a highly concentrated group of people. Hypertargeting advertising typically involves businesses leveraging individuals' social media profiles, activities, and online information to focus their marketing and advertising efforts on a more specific group. In other words, hypertargeting advertising builds data based on consumers' online information and behavior, and then uses this data to deliver personalized ads to each consumer. Hypertargeting advertising can significantly increase the likelihood of ads reaching the target consumer group that businesses wish to reach, making it highly effective.

[0003] On the other hand, even if a user is interested in a product, they may not have the intention to buy it at the current moment. Advertising can stimulate purchasing psychology and prompt users to buy the product even when they don't currently have a purchase intention, but its effect will be less than when they do. In online shopping, when a user searches for a specific product, it can be determined that the user currently has a purchase intention, and personalized advertisements can be selected and presented to the user based on their user profile information. However, in offline physical stores, it is difficult to combine the timing of a purchase intention with user profile information. A user's visit to an offline physical store can confirm their current purchase intention. However, a method is needed that can obtain user profile information in real time within the store, select the most suitable advertisement from various options for the product, and efficiently deliver it to the user.

[0004] Users visiting physical stores demonstrate a higher level of purchase intent compared to briefly searching for products online. Advertisements targeting users with such a high purchase intent are perceived as information assisting in their decision-making, leading to less psychological resistance and thus greater likelihood of positive reception. Summary of the Invention

[0005] (a) Technical problems to be solved Therefore, one object of the present invention is to select advertising content for specific products based on user profiles and efficiently provide it to users who have the intention to purchase the products.

[0006] Another objective of this invention is to provide users with optimized advertising content for specific products by integrating users' purchase intentions, profile information, and location.

[0007] Another object of the present invention is to be able to quantitatively measure the advertising effect conducted in offline physical stores.

[0008] (II) Technical Solution To achieve the above objectives, the present invention provides a super-targeted advertising platform device, comprising: a display unit for displaying advertising content; a product display unit disposed adjacent to the display unit and having an area for displaying products; a touch recognition unit disposed in front of the product display unit for recognizing the user's touch position; a user recognition unit for recognizing the user's characteristics; a communication unit for communicating with a server and receiving the advertising content from the server; and a terminal control unit for generating user profile information based on the user characteristics information received from the user recognition unit, and selecting an advertisement for a product corresponding to the user's touch position received from the touch recognition unit based on the user profile information, and displaying it on the display unit.

[0009] The touch recognition unit may include: a transmitting module for transmitting touch measurement signals; a receiving module for receiving touch measurement signals transmitted from the transmitting module; and a position determination module for calculating the user's touch position using the touch measurement signals received by the receiving module.

[0010] The touch recognition unit can recognize at least one of the following along with the user's touch position: touch duration and touch sequence.

[0011] The user identification unit can identify at least one of the user's gender and age group. The super-targeted advertising platform device may also include a location identification unit for generating information about the installation location. The terminal control unit can generate user profile information based on at least one of the user's gender, age group, and location, and select an advertisement for a product corresponding to the touch location based on the user profile information, and display it on the display unit.

[0012] The super-targeted advertising platform device may further include a storage unit for storing advertising content for the products displayed in the product display unit. When the terminal control unit confirms that there is no advertising content in the storage unit corresponding to the user profile information, it may request the advertising content from the server through the communication unit.

[0013] The terminal control unit can display internet address information related to the product corresponding to the touch location on the display unit, thereby providing user feedback information about the product corresponding to the touch location to the server. The internet address information is displayed on the display unit in the form of a QR code. Users can provide this user feedback information to the server by scanning the QR code with their smartphones.

[0014] The super-targeted advertising platform device may further include a storage unit for storing advertising content for the products displayed in the product display section. The terminal control unit may receive the advertising content from the server through the communication unit at a preset time and store it in the storage unit.

[0015] (III) Beneficial Effects As described above, this invention enables the selection of advertising content targeting specific products based on user profiles in offline physical stores, and efficiently delivers it to users who have a purchase intention for those products. Furthermore, this invention can integrate user purchase intentions, profile information, and location in offline physical stores to provide users with optimized advertising content for specific products. Additionally, this invention can quantitatively measure the advertising effectiveness conducted in offline physical stores. Attached Figure Description

[0016] Figure 1 This is a network configuration diagram of a hyper-targeted advertising platform device according to an embodiment of the present invention.

[0017] Figure 2 This means that in Figure 1 The diagram shows the information flow used to provide user feedback in the network structure shown.

[0018] Figure 3 This is a diagram illustrating the operation of a super-targeted advertising platform device according to an embodiment of the present invention.

[0019] Figure 4 Examples are shown in Figure 1 The touch recognition unit shown describes a method for detecting the X-axis and Y-axis coordinates to sense the user's hand. Detailed Implementation

[0020] To fully understand the present invention, preferred embodiments will be described with reference to the accompanying drawings. Embodiments of the present invention can be modified in various ways, and the scope of the invention should not be construed as limited to the embodiments described in the following detailed description. These embodiments are provided to provide a more complete explanation of the invention to those skilled in the art. Therefore, the shapes, etc., of elements in the figures may be exaggerated for clearer illustration. It should be noted that in the various figures, the same components are shown with the same reference numerals in some cases. Detailed descriptions of well-known functions and structures that are considered potentially obscuring the essence of the invention have been omitted.

[0021] Figure 1 This is a network configuration diagram of a hyper-targeted advertising platform device 100 according to an embodiment of the present invention. As shown in the figure, the hyper-targeted advertising platform device 100, the service server 102, and the user terminal 104 are connected to a network 106 such as the Internet.

[0022] The super-targeted advertising platform device 100 includes a display unit 108, a merchandise display unit 110, touch recognition units 112a, 112b, and 112c, a user recognition unit 114, a communication unit 116, and a terminal control unit 118.

[0023] Display unit 108 displays advertising content for the products displayed in merchandise display unit 110. Display unit 108 is configured to display advertising content in various formats.

[0024] The merchandise display section 110 is adjacent to the display section 108 and can be freely installed above, below, left, or right of the display section 108, providing an area for displaying more than one product. The merchandise display section 110 can be divided into multiple areas to facilitate the identification of the user's touch position. The user can touch the products displayed in the merchandise display section 110.

[0025] Touch recognition units 112a, 112b, and 112c are disposed in front of the merchandise display section 110 and identify the user's touch position by forming a touch sensing area. Each touch recognition unit may include a transmitting module 112a for transmitting touch measurement signals, a receiving module 112b for receiving touch measurement signals transmitted from the transmitting module 112a, and a position determination module 112c for calculating the user's touch position using the touch measurement signals received by the receiving module. The position determination module 112c can identify at least one of the following along with the user's touch position: touch duration and touch sequence, thereby generating touch information.

[0026] The user identification unit 114 identifies user characteristics. In this embodiment, the user identification unit 114 can be implemented using an image generation device such as a camera. By analyzing user images captured by the camera, the user's gender, age group, etc., can be inferred. The user identification unit 114 can be implemented using an ultrasonic sensor, infrared sensor, etc., to sense the user's approach. When the user identification unit 114 senses the user's approach, the terminal control unit 118 can control the display unit 108 to display pre-set advertising content.

[0027] The hyper-targeted advertising platform device 100 may also include a location identification unit 120 for generating information about the installation location. The location identification unit 120 may obtain location information using technologies such as GPS and Wi-Fi, or by inputting the location information of the installer. Based on this location information, the hyper-targeted advertising platform device 100 can provide advertisements and messages suitable for specific regions or situations. Even advertisements for the same product can provide personalized messages based on location information. Furthermore, advertisements or messages with regional characteristics can also be provided.

[0028] The communication unit 116 communicates with the service server 102 via the network 106. The communication unit 116 receives advertising content from the service server 102 that will be displayed on the display unit 108. Furthermore, user feedback data can be collected by the communication unit 116 and sent to the service server 102. The service server 102 can analyze the user feedback data and, if necessary, update the storage unit 122 with new advertising content or display it on the display unit 108.

[0029] When a user touches a specific item displayed in the merchandise display section 110, detailed information or an advertisement for that item will be displayed on the display section 108.

[0030] The terminal control unit 118 generates user profile information based on user characteristic information received from the user identification unit 114. The user profile information is generated based on at least one of the user's gender, age group, and location. Furthermore, the terminal control unit 118 uses touch information received from the location determination module 112c to identify user behaviors such as which product the user touched, for how long, and which product the user was more interested in, thereby analyzing the user's attention to products, touch patterns, etc. The terminal control unit 118 selects advertising content based on the touch information and user profile information received from the location determination module 112c and displays it on the display unit 108. Thus, the hyper-targeted advertising platform device 100 provides users with an interactive advertising experience that reflects user characteristics and touch location.

[0031] The hyper-targeted advertising platform device 100 may further include a storage unit 122 for storing advertising content for products displayed in the product display section 110. When it is confirmed that there is no advertising content in the storage unit 122 corresponding to the user profile information, the terminal control unit 118 requests and receives the advertising content from the service server 102 via the communication unit 116. The terminal control unit 118 accesses the service server 102 via the communication unit 116 at preset times, receives advertising content for products displayed in the product display section 110 according to different user profiles, and stores it in the storage unit 122 in advance, so that the appropriate advertising content can be stably displayed on the display unit 108 regardless of the transmission speed of the network 106.

[0032] The terminal control unit 118 can display the internet address information related to the product corresponding to the user's touch location on the display unit 108, for example, in the form of a QR code. By scanning the QR code displayed on the display unit 108 with their smartphone, the user can access the service server 102 and provide user feedback information about the product corresponding to the touch location to the service server 102.

[0033] The terminal control unit 118 can adjust the touch sensing area formed by the touch recognition units 112a, 112b, and 112c. By adjusting the touch sensing area in response to the display of goods in the merchandise display section 110, inappropriate advertising content can be prevented from being displayed on the display unit 108.

[0034] like Figure 1 As shown, the service server 102 includes a communication unit 124, a server control unit 126, and a storage unit 128.

[0035] The communication unit 124 is connected to the super-targeted advertising platform device 100 and the user terminal 104 via the network 106.

[0036] The server control unit 126 manages the hyper-targeted advertising platform device 100. It can control the advertising content to be displayed on the display unit 108 based on the touch sensing results of the hyper-targeted advertising platform device 100.

[0037] The storage unit 128 stores the advertising content to be provided to the hyper-targeted advertising platform device 100, as well as user profile information, touch information, user feedback information, etc. received from the hyper-targeted advertising platform device 100 or the user terminal 104.

[0038] The server control unit 126 can analyze advertising effectiveness using user profile information, touch information, and user feedback information. Furthermore, the server control unit 126 modifies or optimizes the advertising content provided to the hyper-targeted advertising platform device 100 based on the analysis results.

[0039] Figure 2 This means that in Figure 1 The diagram shows the information flow used to provide user feedback in the network structure shown.

[0040] The hyper-targeted advertising platform device 100 displays discount codes or promotional codes, such as QR codes 202, on the display unit 108 based on collected user profile information, touch information (or product information), etc. (S01). The user uses their user terminal 104 to scan the QR code displayed on the display unit 108 (S02). Thus, the user terminal 104, along with user profile information, touch information (or product information), etc., obtains internet address information that allows access to websites or applications where the user can provide advertising feedback (S03). The user terminal 104 uses the information obtained from the QR code to request access to the website or application of the service server 102 (S04). The service server 102 confirms the user as legitimate based on the information provided by the user terminal 104 and allows the user terminal 104 to access the website or application (S05). After access is granted, the user terminal 104 provides user feedback information to the service server 102. Through the user's access to the website or application, the service server 102 directly collects information such as product purchases, user reactions, awareness, and preferences, thereby enabling it to evaluate and modify advertising effectiveness.

[0041] Figure 3 This is a diagram illustrating the operation of a super-targeted advertising platform device 100 according to an embodiment of the present invention.

[0042] Display unit 108 may include flat panel displays such as LCD panels and OLED panels, projectors, etc.

[0043] The merchandise display section 110 can display various merchandise 302 and 304. A touch-sensing area can be formed in front of the merchandise display section 110 by a touch measurement signal transmitting module 112a and a touch measurement signal receiving module 112b. When the touch measurement signal transmitting module 112a transmits a touch measurement signal 306, the touch measurement signal receiving module 112b senses it. For example, the touch measurement signal transmitting module 112a can be configured as a device that emits infrared light, and the touch measurement signal receiving module 112b can be configured as a device that receives infrared light.

[0044] In this embodiment, the touch measurement signal transmitting module 112a and the touch measurement signal receiving module 112b are arranged opposite each other in the vertical direction, but they can also be arranged in the horizontal direction or on the same horizontal plane.

[0045] Between the touch measurement signal transmitting module 112a and the touch measurement signal receiving module 112b, multiple touch sensing areas corresponding to multiple zones of the merchandise display section 110 can be set.

[0046] When a user (consumer) attempts to pick up an item 304 placed in the merchandise display section 110 with their hand 308, the touch measurement signal 306 is blocked by the hand, thus indicating which item the user is trying to pick up with their hand 308.

[0047] The touch measurement signal receiving module 112b provides the received signal to the position determination module 112c. The position determination module 112c performs calculations on the signal provided by the touch measurement signal receiving module 112b to determine the position where the touch measurement signal 306 is blocked, and can sense which product 304 the user's hand 308 is approaching.

[0048] The location determination module 112c senses which product 304 the user's hand 308 is approaching and provides this information to the terminal control unit 118. The terminal control unit 118 determines which product 304 the user is interested in and causes the corresponding advertisement to be displayed and exposed through the display unit 108.

[0049] In this way, the super-targeted advertising platform device 100 can provide users with accurate information by instantly grasping their needs and providing corresponding advertisements through the display unit 108, thereby increasing the sales of related products.

[0050] Figure 4 An example is given of a method for detecting the X-axis and Y-axis coordinates in touch recognition units 112a, 112b, and 112c to sense a user's hand.

[0051] Reference Figure 4 The touch measurement signal transmitting module 112a and the touch measurement signal receiving module 112b are configured opposite to each other. In addition, in order to minimize interference caused by external infrared signals such as sunlight, the touch measurement signal transmitting module 112a and the touch measurement signal receiving module 112b can be formed on both sides.

[0052] Touch measurement signal transmitting modules 112a are arranged along the X-axis at positions k, k+1, k+d, k+2d, etc., and touch measurement signal receiving modules 112b can be arranged along the X-axis in the order X(k), X(k+d), ..., X(k+n). Here, d refers to the position of the touch measurement signal receiving module 112b at the oblique angle where the infrared light emitted from the k-th touch measurement signal transmitting module 112a arrives, and is a factor determining the size of the oblique angle representing the tilt of the infrared light emitted from the touch measurement signal transmitting module 112a.

[0053] Figure 4 The A, B, and C shown are examples of touch areas. Users can select one touch from A, B, and C, or perform multiple touches simultaneously.

[0054] An object positioned in the touch area blocks the touch measurement signal. That is, the object blocks the touch measurement signal output from the touch measurement signal transmitting module 112a and input to the touch measurement signal receiving module 112b.

[0055] For example, when a specific touch measurement signal transmitting module 112a transmits a touch measurement signal, the touch measurement signal receiving module 112b, which is arranged at various positions such as acute angle, right angle, and obtuse angle relative to the touch measurement signal transmitting module 112a, operates while scanning sequentially. At the same time, the touch measurement signal receiving module 112b receives the touch measurement signal while the touch measurement signal transmitting module 112a at various positions is operating, thereby enabling the position determination module 112c to sense the X-axis coordinate of the object.

[0056] The process of detecting Y-axis coordinates such as y(n) is the same as the process of detecting X-axis coordinates. By sequentially operating the touch measurement signal transmitting module 112a and the touch measurement signal receiving module 112b, the position where the touch measurement signal is blocked and not received is sensed, thereby enabling the detection of Y-axis coordinates.

[0057] The embodiments of the present invention described above are merely exemplary, and those skilled in the art will fully recognize that various modifications and equivalent embodiments can be made therefrom. Therefore, it is fully understood that the present invention is not limited to the forms described in the above detailed description. Consequently, the true scope of protection of the present invention should be determined by the technical concept of the appended claims. Furthermore, it should be understood that the present invention includes all modifications, equivalents, and substitutions within the spirit and scope of the invention as defined in the appended claims.

Claims

1. A super-targeted advertising platform device, characterized in that, include: The display unit is used to display advertising content; A merchandise display area, located adjacent to the display area, is provided for displaying merchandise. A touch recognition unit is disposed in front of the merchandise display area to recognize the user's touch position; The communications unit communicates with the server and receives the advertising content from the server. as well as The terminal control unit displays an advertisement for a product corresponding to the user's touch position received from the touch recognition unit on the display unit.

2. The super-targeted advertising platform device according to claim 1, characterized in that, The touch recognition unit includes: The transmitting module is used to transmit touch measurement signals; A receiving module is configured to receive touch measurement signals transmitted from the transmitting module; and The position determination module calculates the user's touch position using the touch measurement signal received by the receiving module.

3. The super-targeted advertising platform device according to claim 1, characterized in that, Also includes: The location identification unit is used to generate information about the installation location of the hyper-targeted advertising platform device. The terminal control unit selects an advertisement for a product corresponding to the touch location based on the location information of the super-targeted advertising platform device, and displays it on the display unit.

4. The super-targeted advertising platform device according to claim 3, characterized in that, Also includes: The storage unit is used to store advertising content for the products displayed in the merchandise display area. When it is confirmed that there is no advertising content corresponding to the touch position in the storage unit, the terminal control unit requests the corresponding advertising content from the server through the communication unit.

5. The super-targeted advertising platform device according to claim 1, characterized in that, The terminal control unit displays the internet address information related to the product corresponding to the touch position on the display unit, thereby providing user feedback information about the product corresponding to the touch position to the server.

6. The super-targeted advertising platform device according to claim 5, characterized in that, The internet address information is displayed on the display unit in the form of a QR code. Users can provide feedback information about the product corresponding to the touch location to the server by scanning the QR code with their smartphones.

7. The super-targeted advertising platform device according to claim 1, characterized in that, Also includes: The storage unit is used to store advertising content for the products displayed in the merchandise display area. The terminal control unit receives the advertising content from the server through the communication unit at a preset time and stores it in the storage unit.

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