Page interaction method, device, equipment, storage medium and program product

Abstract

Embodiments of the present application disclose a page interaction method and device, equipment, a storage medium and a program product. The method comprises: in response to a starting operation of a target application, determining target promotion material matched with a target account according to account information of the target account; displaying an opening screen page, the opening screen page comprising target promotion content, the target promotion content being obtained by updating initial promotion content based on the target promotion material. The embodiments of the present application can improve the relevance of the opening screen promotion content and the user.

Description

Technical Field

[0001] This application relates to the field of Internet technology, and in particular to a page interaction method, apparatus, device, storage medium, and program product. Background Technology

[0002] With the increasing maturity of the mobile internet application ecosystem, splash screen ads, as a form of promotion displayed when an application launches, have become an important entry point for advertisers to reach users. Currently, splash screen ads typically employ a pre-set promotional content delivery model. Specifically, advertisers pre-upload promotional content to an online platform. When a user launches the application, the server sends the pre-uploaded promotional content to the client, which then renders and displays the pre-uploaded promotional content on the splash screen. However, displaying the same promotional content on the splash screen for different users results in a "one-size-fits-all" approach, leading to low relevance between the splash screen promotional content and the user, making it difficult for the promotional content to resonate with users. Summary of the Invention

[0003] The technical problem to be solved by the embodiments of this application is to provide a page interaction method, device, equipment, storage medium and program product that can improve the relevance of splash screen promotion content to users.

[0004] On one hand, embodiments of this application provide a page interaction method, the method comprising: In response to the launch operation of the target application, target promotional materials matching the target account are determined based on the account information of the target account; The splash screen displays a target promotional content, which is obtained by updating the initial promotional content based on the target promotional material.

[0005] On the other hand, embodiments of this application provide a page interaction method, the method comprising: The splash screen displays the target promotional content for the target audience; In response to a triggered operation targeting the promotional content, a session page associated with the target promotional object is displayed; wherein the session page displays target session content sent by the target agent, the target session content being generated by the target agent based on the account information of the target account.

[0006] On the other hand, embodiments of this application provide a page interaction device, the device comprising: The determining unit is used to respond to the launch operation of the target application and determine the target promotional material that matches the target account based on the account information of the target account; The display unit is used to display a splash screen page, which includes target promotional content. The target promotional content is obtained by updating the initial promotional content based on the target promotional material.

[0007] In one implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the environment in which the target account is located, and device information of the computer device running the client. The target promotional material is determined based on the account information and at least one promotional material corresponding to the target promotion object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0008] In one implementation, the target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on the account information, and the target components are obtained by updating the initial components in the initial promotional content based on the account information and at least one of the component elements; The target prompt information and the target component are used to guide interaction with the target promotional content.

[0009] On the other hand, embodiments of this application provide a page interaction device, the device comprising: The display unit is used to display the splash screen page, which includes the target promotion content of the target promotion object; The display unit is further configured to display a session page associated with the target promotion object in response to a trigger operation for the target promotion content; wherein the session page displays target session content sent by the target agent, and the target session content is generated by the target agent based on the account information of the target account.

[0010] In one implementation, the target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations on the interactive content associated with the target promotional content. The content of the target guided session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content; The interactive content associated with the target promotional content includes at least one of the following: an entry point for participating in the target activity associated with the target promotional content, an entry point for trading the target promotional product associated with the target promotional content, published content associated with the target promotional content, topics associated with the target promotional content, live streams associated with the target promotional content, and groups associated with the target promotional content.

[0011] In one implementation, the target promotional content includes a target component, which is determined based on the account information of the target account and component elements; the display unit, in response to a trigger operation on the target promotional content, displays a session page associated with the target promotional object, and can be used for: In response to a trigger operation on the target component, the session page is displayed, the session page including the target component element corresponding to the target component.

[0012] In one implementation, the splash screen is located in the first layer; the display unit displays the session page in response to a trigger operation on the target component, and can be used for: In response to a trigger operation on the target component, a first-stage animation is played, which shows the target component element corresponding to the target component moving from the first layer to the second layer; the second layer is above the first layer; In response to the end of the first stage animation, the splash screen page in the first layer is replaced with the session page for display, and the second stage animation is played. The second stage animation is used to show the target component element moving from the second layer to the first layer. In response to the end of the second stage animation, the second layer is de-displayed.

[0013] On the other hand, embodiments of this application provide a computer device, which includes a memory, a communication interface, and a processor, wherein the memory, the communication interface, and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the above-mentioned page interaction method.

[0014] On the other hand, embodiments of this application provide a computer-readable storage medium storing a computer program that, when executed by a processor, implements the above-described page interaction method.

[0015] On the other hand, embodiments of this application provide a computer program product, which includes a computer program stored in a computer storage medium; the processor of a computer device reads the computer program from the computer storage medium and executes the computer program, causing the computer device to perform the above-described page interaction method.

[0016] In this embodiment, in response to the launch operation of the target application, target promotional materials matching the target account are determined based on the account information of the target account; a splash screen is displayed, which includes target promotional content, obtained by updating the initial promotional content based on the target promotional materials. By determining target promotional materials matching the target account based on the account information of the target account, and updating the initial promotional content based on the target promotional materials to obtain target promotional content, the target promotional content displayed on the splash screen is related to the user's account information, thereby improving the relevance of the target promotional content on the splash screen to the user. Attached Figure Description

[0017] To more clearly illustrate the technical solutions in the embodiments of this application or the background art, the accompanying drawings used in the embodiments of this application or the background art will be described below.

[0018] Figure 1 This is a schematic diagram of the structure of a page interaction system provided in an embodiment of this application; Figure 2 This is a flowchart illustrating a page interaction method provided in an embodiment of this application; Figure 3A This is a schematic diagram of the splash screen provided in an embodiment of this application; Figure 3B This is a schematic diagram of the splash screen provided in an embodiment of this application; Figures 3C to 3I This is a schematic diagram of a session page provided in an embodiment of this application; Figure 4 This is a flowchart illustrating another page interaction method provided in an embodiment of this application; Figure 5 This is a flowchart illustrating another page interaction method provided in an embodiment of this application; Figure 6 This is a flowchart illustrating another page interaction method provided in an embodiment of this application; Figure 7 This is a schematic diagram of the structure of a page interaction device provided in an embodiment of this application; Figure 8 This is a schematic diagram of another page interaction device provided in an embodiment of this application; Figure 9This is a schematic diagram of the structure of a computer device provided in an embodiment of this application. Detailed Implementation

[0019] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the scope of protection of this application.

[0020] Furthermore, in the description of the embodiments of this application, the terms "first," "second," etc., are used only for distinguishing descriptions and should not be construed as indicating or implying relative importance. Therefore, a feature specified as "first" or "second" may explicitly or implicitly include one or more features. In the description of the embodiments of this application, "multiple" means two or more, unless otherwise explicitly specified.

[0021] The descriptions involved in the embodiments of this application will be defined below: Published content: This refers to user-submitted content information on the online platform, which can include text, images, audio, and video, and can be displayed in formats such as notes, articles, and video files. The specific content information included in published content can be adjusted according to different scenarios, and the content information in the published content can be determined by the publisher. There are no restrictions on the specific type of published content. Published content is stored on a server and distributed to users browsing the content platform through a content distribution algorithm deployed on the server.

[0022] "In response to" indicates the state in which a corresponding event occurs or a condition is met. The timing of subsequent actions performed in response to this event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately when the event occurs or the condition is met; while in other cases, subsequent actions may be performed some time after the event occurs or the condition is met.

[0023] Triggered actions refer to actions or responses that are automatically executed when specific conditions or events occur. Triggered actions for controls mainly refer to events and behaviors triggered after a user interacts with page controls (such as buttons, text boxes, drop-down menus, etc.). These triggered actions can include the following types: 1. Click event: The user clicks a button, link, or icon.

[0024] 2. Mouse Over / Mouse Enter: The mouse pointer moves over the control and hovers.

[0025] 3. Text Input Event (Input): The user enters or modifies text in the text box.

[0026] 4. Change Event: The user changes the options in the drop-down menu or selection box.

[0027] 5. Focus events (Focus / Blur): Controls gaining or losing input focus, etc.

[0028] In the specific implementation of this application, user-related data is involved, such as user interaction information and environmental information. When the embodiments of this application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of related data must comply with local laws, regulations and standards.

[0029] Research has found that current splash screen ads typically employ a pre-set promotional content delivery model. Specifically, advertisers pre-upload promotional content to an online platform. When a user launches the application, the server sends the pre-uploaded content to the client, which then renders and displays it on the splash screen. However, displaying the same promotional content to different users results in a "one-size-fits-all" approach, leading to low relevance between the splash screen content and the user, making it difficult for the content to resonate with them. Therefore, this application's embodiments can respond to the launch of the target application by determining target promotional materials matching the target account based on the target account's account information; displaying the splash screen, which includes target promotional content, obtained by updating the initial promotional content based on the target promotional materials. By determining target promotional materials matching the target account based on the target account's account information and updating the initial promotional content based on the target promotional materials, the target promotional content displayed on the splash screen is made relevant to the user's account information, improving the relevance of the target promotional content on the splash screen to the user.

[0030] The page interaction method in this application embodiment is applied to a page interaction device, which is located on a client. The client can run on a computer device, which has one or more processors, a memory, and one or more applications. The one or more applications are stored in the memory and configured to be executed by the processor to implement the page interaction method. The computer device can be a smart terminal, such as a mobile phone, wearable device, in-vehicle device, tablet computer, network device, and smart computer.

[0031] This application provides a page interaction system, exemplarily, such as... Figure 1 As shown, Figure 1This is a schematic diagram of a page interaction system provided in an embodiment of this application. The page interaction system may include at least one client 100 corresponding to a target account (each client 100 integrates a page interaction device) and a server 200. The client 100 runs a computer-readable storage medium corresponding to a page interaction method to execute the page interaction method. The server 200 communicates and interacts with at least one client 100.

[0032] Any client 100 can respond to the launch operation of the target application by sending a request to the server 200 to obtain the splash screen page. The server 200 determines the target promotional material that matches the target account based on the account information of the target account. The server 200 sends the target promotional material to the client 100, and the client 100 displays the splash screen page. The splash screen page includes the target promotional content, which is obtained by updating the initial promotional content based on the target promotional material.

[0033] Optionally, server 200 can determine the target promotional material that matches the target account based on the account information of the target account. Server 200 updates the initial promotional content based on the target promotional material to obtain the target promotional content. Server 200 sends the target promotional content to client 100, and client 100 displays a splash screen page, which includes the target promotional content.

[0034] The server 200 in the page interaction system can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDN), and big data and artificial intelligence platforms.

[0035] Any client 100 and server 200 can communicate directly or indirectly through wired or wireless communication, and this application does not impose any restrictions.

[0036] Understandable, Figure 1 The servers or at least one client in the interactive system shown do not constitute a limitation on the embodiments of the present invention. That is, the number of servers, the type of servers, the number of at least one client, the type of at least one client, or the number and type of devices contained in each server or client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be considered as equivalent substitutions or derivatives of the technical solutions claimed in the embodiments of the present invention.

[0037] Based on the above description, please refer to Figure 2 , Figure 2 This is a flowchart illustrating a page interaction method provided in an embodiment of this application. This page interaction method can be applied to the client corresponding to the target account, such as... Figure 2 The page interaction methods shown include, but are not limited to, steps S201 to S202, wherein: S201, in response to the launch operation of the target application, determines the target promotional material that matches the target account based on the account information of the target account.

[0038] The target account includes the account that triggers the target application. The target application includes the application used to display the splash screen. For example, if the target object corresponding to the target account can log in to the target application on a computer device using the target account, then the computer device can run the client corresponding to the target account. The client establishes a communication connection with the server, and thus the client can display the splash screen.

[0039] The launch operation of the target application includes actions triggered by the target account to switch the target application from a non-running state or a background running state to a foreground running state, such as the user clicking the target application's icon or waking up the target application through a notification message. It is understood that the launch operation of the target application can also be triggered by other applications or system services on the client, and this application embodiment does not specifically limit this.

[0040] Optionally, the target account information can be obtained from the client's local storage or from a server connected to the client. For example, when the target application starts, the client can send a splash screen promotion request carrying the target account's identifier to the server, which then queries the corresponding account information based on the identifier; alternatively, the client can directly read the target account information from its local cache. This application does not limit the specific source of the account information.

[0041] Targeted promotional materials include basic element units used to construct or modify the target promotional content. Promotional materials can be any material from a pre-set promotional material library. The pre-set promotional material library includes at least one promotional material corresponding to the target promotional object. The pre-set promotional material library can be deployed locally on the client, or on a server connected to the client, or partly on the client and partly on the server.

[0042] The target promotional materials are determined based on the target account's account information. Optionally, promotional materials corresponding to the account information can be selected from a preset promotional material library as target promotional materials. For example, if the account information indicates that the target account's color preference is "blue," then promotional materials associated with "blue" can be identified as target promotional materials.

[0043] Optionally, a target promotional material can be determined from at least one promotional material based on the matching degree between the account information and at least one promotional material corresponding to the target promotion object. Optionally, the matching process can be performed locally on the client or on the server, and the result can be returned to the client. For example, the client can directly determine the target promotional material by performing matching calculations based on the obtained account information in a local preset promotional material library. Alternatively, the client can send the account information or account identifier of the target account to the server, and the server can perform matching calculations in a preset promotional material library on the server side, and then return the matched target promotional material to the client. Optionally, promotional materials with a matching degree greater than or equal to a matching degree threshold between at least one promotional material and the account information can be determined as target promotional materials; or, at least one promotional material can be sorted according to its matching degree with the account information, and promotional materials that meet the preset ranking can be determined as target promotional materials. For example, the target promotional material can be the promotional material with the highest matching degree with the account information among at least one promotional material. Optionally, the matching degree calculation can use a preset matching algorithm or matching model; the specific calculation method of the matching degree is not limited in this embodiment.

[0044] Furthermore, it is understood that the step of determining the target promotional material matching the target account based on the target account's account information does not require a complete matching calculation to be performed in real time every time the target application starts. For example, the target promotional material can be pre-determined by the server based on the target account's account information and pre-delivered to the client for caching when specific conditions are met (e.g., after the user logs into the target account, after the user triggers a specific operation, etc.); when the target application starts, the client directly reads the cached target promotional material. All the above variations should be understood to fall within the protection scope described in the embodiments of this application.

[0045] In this embodiment, when different target accounts launch the same target application, due to the differences in their account information, they will be matched with target promotional materials associated with their own account information. This can solve the technical problem of "one-size-fits-all" splash screen promotional content and low relevance to users, and improve the relevance of splash screen promotional content to users.

[0046] In one alternative implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client.

[0047] Historical interaction information refers to behavioral records generated by a target account through active or passive participation in a target application. For example, historical interaction information may include one or more of the following: browsing history, search history, likes, favorites, shares, comments, follows, purchases, and add-to-cart records. It is understood that historical interaction information is not limited to the behavioral types listed above; any interaction record that reflects the target account's level of interest or behavioral preferences for specific content, objects, or services can be included in the scope of historical interaction information. Optionally, historical interaction information may originate from the client's local behavior logs or from a user behavior database stored on a server connected to the client. Depending on the type of historical interaction information, the targeted promotional materials matched with the target account will also differ.

[0048] Optionally, historical interaction information includes interaction information of the target account with respect to the target promotion object to which the target promotion content belongs.

[0049] The target audience to which the target promotional content belongs can be understood as the target audience that delivered the target promotional content. Target audiences can include, but are not limited to, any of the following: promoters, advertisers, and brands. Historical interaction content refers to content units on the target account related to the target promotional object on the online platform or target application that are available for user interaction. For example, historical interaction content can include: content published by the target promotional object (such as text notes, video notes, etc.), live stream content, topic pages, event pages, product detail pages, and search recommendation cards. Interaction information of historical interaction content refers to information about the specific interactive behaviors performed by the target account on the aforementioned historical interaction content. Interaction behaviors include, but are not limited to, at least one of the following: browsing behavior (such as browsing duration, browsing depth), liking behavior, favorite behavior, sharing behavior, commenting behavior, following behavior (such as following the target promotional object's account), search behavior (such as searching for keywords related to the target promotional object), appointment behavior (such as booking a test drive, booking an in-store visit), and purchase behavior.

[0050] For example, if the target promotional content is "model X of brand A", then the target promotion object is brand A. The historical interaction content can be test drive experience notes, exterior display videos, configuration parameter pages, etc., previously published by brand A. The interaction information of the historical interaction content can include: the target account's likes on the test drive experience notes, the completion records of the exterior display videos, the search records of the configuration parameter pages, the collection records of the model, etc.

[0051] It is understandable that historical interaction content is not limited to content directly posted by the target audience, but can also include content posted by other accounts that is related to the target audience (such as notes created by other accounts about the car model). Interaction information can be recorded and stored according to dimensions such as the time of occurrence of the interaction, the type of interaction, the frequency of the interaction, and the depth of the interaction.

[0052] Account tagging information refers to information used to characterize an account. For example, account tagging information may include one or more of the following: user attribute tags (such as age, gender, occupation), interest preference tags (such as color preference, style preference, category preference, car model preference, price range preference), spending power tags, and activity level tags. Account tagging information can be explicit tags (i.e., information set by the target account itself or directly adopted by the system, such as the target account's stated areas of interest) or implicit tags (i.e., inferred tags derived from analyzing historical interaction information, such as inferred interests based on the target account's frequent browsing of a certain type of content). Account tagging information can be stored locally on the client or on the server. Depending on the account tagging information, the target promotional materials matched with the target account will also differ. For example, if the account tagging information indicates a preference for blue, then the target promotional materials matched with the target account will also be related to blue.

[0053] The environmental information of the target account refers to the real-time environmental status data of the client or target object associated with the target account during or near the time the target application starts. For example, environmental information may include one or more of the following: geographic location information (such as city, business district, distance from specific stores, etc.), time information (such as current time period, date type, holiday identifiers, etc.), weather information (such as weather conditions, temperature range, etc.), and network environment information (such as the type and quality of the network currently connected). Environmental information can be obtained through client sensors (such as GPS modules), system interfaces (such as time services, weather services), or network status monitoring modules. The target promotional materials matched to the target account will differ depending on the environmental information of the target account's environment. For example, the target promotional materials matched to the target account will differ depending on whether the time information indicates morning or evening.

[0054] Device information for the computer running the client refers to the attribute information of the hardware device or operating system on which the client running the target application resides. For example, device information may include one or more of the following: device model, operating system name and version, screen size and resolution, processor performance level, available memory space, sensor configuration, and supported multimedia codec formats. Device information can be obtained by calling the client's system interface or reading the device configuration file. Depending on the device information of the computer running the client, the targeted promotional materials matched with the target account will also differ. For example, if the device information indicates a high-end model, the targeted promotional materials matched with the target account will differ from those indicating a low-end model.

[0055] It should be noted that, in specific implementation, the above-mentioned information can be used individually as the basis for determining target promotional materials, or any two or more of them can be combined. The specific types and combinations can be flexibly selected according to the actual application scenario, privacy compliance requirements, and matching accuracy needs, and this application embodiment does not impose specific limitations on them.

[0056] In this embodiment, the target promotional material is determined based on at least one of historical interaction information, account tag information, environmental information, and device information. This ensures that the target promotional material is not only highly relevant to user preferences but also dynamically adapts to the current environment and device constraints, improving the matching accuracy between the splash screen promotion content and the user's actual situation, and further enhancing the click-through rate and user experience of the splash screen promotion.

[0057] In one optional implementation, the target promotional material is determined based on account information and at least one promotional material corresponding to the target promotional object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0058] In this context, the promotional materials corresponding to the target promotional object refer to the basic element units used to construct or modify promotional content that are related to the target promotional object. Promotional materials can be pre-uploaded by the target promotional object and stored in a preset promotional material library, or they can be automatically generated by the system based on the target promotional object's attribute information or obtained from public resources. When determining the target promotional materials, the system filters out the target promotional materials that match the account information from at least one promotional material corresponding to the target promotional object.

[0059] At least one promotional material must include at least one of the following: text material, audio material, image material, video material, or component element.

[0060] Text materials refer to materials composed of words, characters, symbols, etc., used to represent semantic information. Text materials can be complete sentences or paragraphs (such as promotional copy, slogans, and catchphrases), or fillable text templates (such as text frames containing placeholders, which can be replaced with personalized information such as user nicknames and city names). They can also be short text forms such as keywords, tags, and topic titles. For example, in the context of car promotion, text materials could be copywriting content such as "The XX model you're interested in is newly launched" or "Exclusive test drive benefits for XX city."

[0061] Audio materials refer to materials composed of sound signals used for playback or to trigger auditory perception. Audio materials can include background music, sound effects, voice broadcasts, and brand-specific audio logos. For example, audio materials can be background music clips that match the brand tone of the target audience, or a voice greeting containing personalized information (such as "Welcome back, Mr. / Ms. XX, there is a new test drive event for the model you are interested in").

[0062] Image assets refer to graphic materials used for visual display, composed of pixel-based arrays. Image assets can include product display images, brand logos, event posters, product detail images, scene atmosphere images, and images in user-generated content. Image assets can have different resolutions, formats (such as JPEG, PNG, WebP, etc.) and sizes to adapt to the screen parameters of different devices. For example, in a car promotion scenario, the image asset could be an image of a car model's exterior that matches the target account's preferred colors. Optionally, image assets can be one frame or multiple frames from video footage.

[0063] Video content refers to visual material composed of a continuous sequence of images, which may be accompanied by synchronized audio or silent. Examples of video content include promotional videos, product feature demonstration animations, event trailers, and live stream transcripts. Video content can have different durations, resolutions, encoding formats, and bitrates to allow for various display formats on splash screens, such as automatic playback, looping playback, or click-to-play.

[0064] Component elements refer to components or functional modules used to build interactive promotional content. Component elements can include onboarding components (such as call-to-action components, swipe-to-guide components, countdown components, etc.). Component elements encapsulate preset visual presentation styles and interactive response logic, enabling them to execute corresponding interactive operations when triggered by users, such as page navigation, information collection, content expansion, and state switching.

[0065] In this embodiment, by matching and filtering at least one promotional material corresponding to the target promotional object based on account information, precise alignment between material selection and account characteristics is achieved. This avoids the problem of low user relevance caused by uniformly pushing fixed materials, thereby improving the click-through rate and dissemination effect of the promotional content. At least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component elements, making this application adaptable to the needs of constructing promotional content with different modalities and varying interaction complexities.

[0066] S202, Display the splash screen page, which includes target promotional content. The target promotional content is obtained by updating the initial promotional content based on the target promotional materials.

[0067] After identifying the target promotional material that matches the target account, the client updates the initial promotional content based on the target promotional material, generates the target promotional content, and displays the target promotional content on the splash screen.

[0068] Initial promotional content refers to the promotional content before it is updated using the target promotional material, or the default promotional content. In one embodiment of this application, the initial promotional content can be pre-installed on the client's local machine. For example, the installation package of the target application may have several general versions of initial promotional content pre-built in, or the client may silently download and cache the initial promotional content via the network before the first launch. In another embodiment of this application, the initial promotional content can also be obtained by the client from the server when the target application starts, for example, the default promotional content returned by the server before the target promotional material is determined. In this embodiment of the application, by pre-setting the initial promotional content, the splash screen can be quickly rendered and displayed after the target application starts, avoiding long white screens or loading waits caused by network latency or time-consuming matching calculations, thus improving the user's splash screen experience.

[0069] Optionally, updating the initial promotional content based on the target promotional material includes replacing at least some content elements in the initial promotional content with corresponding content elements in the target promotional material. Specifically, the initial promotional content can consist of multiple replaceable content elements, such as default text, default images, default color attributes, default audio, default video, default component elements, etc. The target promotional material carries material data used to replace the corresponding content elements. After obtaining the target promotional material, the client replaces each type of material in the target promotional material with the corresponding replaceable positions in the initial promotional content, thereby generating the target promotional content.

[0070] In one example, the replaceable text area in the initial promotional content is filled with default text (such as generic welcome messages like "Welcome to this app" or "Discover great content"), while the target promotional material contains text determined based on account information (such as "XX, the brand you follow has launched a new car") quoting the account name. When the client performs an update, it replaces the default text in the initial promotional content with the text determined based on the account information, thus associating the text displayed in the target promotional content with the account information of the target account.

[0071] In another example, the replaceable image area in the initial promotional content is filled with default image content (such as a brand logo, default product display image, etc.), while the target promotional material contains image materials matched to the account's interests and preferences (such as product appearance images corresponding to the target account's color preferences, vehicle display images corresponding to the target account's preferred car models, etc.). When the client performs an update operation, it replaces the default image content in the initial promotional content with the matched image materials, thus associating the images displayed in the target promotional content with the target account's account information.

[0072] In another example, the replaceable component area in the initial promotional content is filled with default component elements (such as a default-style slide guide component), while the target promotional material contains target component elements determined based on account information (such as interactive icons corresponding to the target account's interests, slide guide components matching the target account's color preferences, etc.). When the client performs an update operation, it replaces the default component elements in the initial promotional content with the determined target component elements, thus associating the target components in the target promotional content with the target account's account information, and the target components are composed of target component elements.

[0073] Optionally, the update operation may include at least one of the following methods: replacing at least some replaceable elements in the initial promotional content with elements of the corresponding type in the target promotional material; overlaying elements from the target promotional material onto the initial promotional content; or mixing or merging elements from the target promotional material with corresponding elements in the initial promotional content. This application embodiment does not limit the specific method of the update operation, as long as the target promotional content undergoes a content change based on the target promotional material compared to the initial promotional content during display.

[0074] Optionally, the operation of updating the initial promotional content based on the target promotional material to obtain the target promotional content can be completed locally on the client, or the server can complete the task and then send the rendered data of the target promotional content to the client, or the client and server can work together (for example, the server completes the replacement of some content elements to generate intermediate results, and the client completes the replacement of the remaining content elements locally). This application embodiment does not limit the entity performing the update operation.

[0075] Optionally, when the target promotional content contains multiple types of promotional materials (e.g., text materials, image materials, and component elements), the splash screen simultaneously displays these updated content elements, collectively forming a splash screen that matches the account information of the target account. For example, the splash screen can simultaneously display personalized copy referencing the account name and interests, product display images matching color preferences, and target components associated with interests, creating a personalized splash screen experience that integrates text and images and unifies visuals and interaction.

[0076] by Figure 3A For example, Figure 3A This is a schematic diagram of the splash screen page provided in the embodiment of this application. The client can display the splash screen page 301, which includes target promotional content 301a. The target promotional content 301a may include personalized copy 301b, product display image 301c, and target component 301d.

[0077] Optionally, if the client has not yet obtained the target promotional material when the target application starts (e.g., the network request has not yet returned or the matching calculation has not yet been completed), the client can prioritize displaying the initial promotional content to ensure the immediate display of the splash screen. After the target promotional material is obtained, the client dynamically updates the currently displayed initial promotional content based on the target promotional material, generates the target promotional content, and refreshes the splash screen display. This method ensures both the initial loading speed of the splash screen and achieves real-time personalized adaptation of the displayed content.

[0078] In this embodiment, by updating the initial promotional content based on the target promotional materials, the target promotional content displayed on the splash screen is no longer a preset, one-size-fits-all fixed material, but rather personalized content associated with the account information of the target account currently launching the application. Different users, due to their different account information, will see differentiated promotional elements such as text, images, colors, and components on the splash screen. This establishes a connection between the promotional content and the user's individual characteristics at the first touchpoint of application launch, effectively improving the user relevance and click-through rate of the splash screen promotional content.

[0079] In one optional implementation, the target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on account information, and the target components are obtained by updating the initial components in the initial promotional content based on account information and at least one of component elements; wherein, the target prompt information and target components are used to guide interaction with the target promotional content.

[0080] The initial prompt information refers to the default prompt information included in the initial promotional content, used to convey guiding semantic content to users. For example, the initial prompt information can be a preset generic guiding text (such as "Click to view details," "Swipe up to learn more," etc.). The target prompt information refers to the prompt information obtained after updating the initial prompt information based on the target account's account information. Optionally, the initial prompt information can be replaced with the target prompt information. Optionally, the default text content in the initial prompt information can be replaced with the target text content in the target prompt information.

[0081] For example, once the target account's color and car model preferences are determined based on the account information, the initial prompt message "Click or swipe up to test drive a sedan" can be updated to the target prompt message "Click or swipe up to test drive a white ××A sedan".

[0082] The initial component refers to an interactive component with responsive capabilities included in the initial promotional content. The initial component can be a pre-defined interactive entry point component, such as a default-style call-to-action component or a default-style swipe-guide component. The target component refers to a personalized interactive component obtained by updating the initial component in the initial promotional content based on account information and at least one of the component elements. For a detailed description of the component elements, please refer to the relevant descriptions above; they will not be repeated here.

[0083] Optionally, the initial component can be replaced with a component element that matches the account information. For example, the initial component is a product display image with a default style, and the component element matching the account information is a blue vehicle icon that matches the color preferences included in the account information. The client replaces the initial component with this blue vehicle icon as the target component. When the target component is triggered by the target account, it executes a preset interactive response operation associated with the target component, such as redirecting to a landing page related to the target promotional content.

[0084] Optionally, while retaining the interaction framework of the initial component, the visual attributes or configuration parameters of the initial component can be adjusted based on account information. For example, if the initial component is a sliding guide component, the client can adjust the background color of the sliding guide component from the default color to a color that matches the target account's preferred color based on the color preferences included in the account information. The adjusted sliding guide component is the target component.

[0085] It is understood that the update methods for target prompt information and target components are not limited to the above examples. The update can be performed locally on the client or executed on the server and the result can be sent to the client. This application embodiment does not limit this.

[0086] The target prompts and target components are used to guide interaction with the target promotional content. For example, a target prompt might guide the target account to interact with the target promotional content (e.g., "Click or swipe up to test drive the white ××A sedan"). The target component, displaying a blue vehicle icon matching the target account's preferred color, is shown as a clickable entry point in a related location within the target prompt (such as below or adjacent to it). After viewing the target prompt, the target account can trigger the target component to seamlessly transition from the splash screen to the landing page, forming a collaborative guidance loop of "information prompt - interaction response".

[0087] by Figure 3A For example, the splash screen 301 includes target prompt information 301e and target component 301d. Target prompt information 301e and target component 301d are used to guide the target account to interact with the target promotional content.

[0088] In this embodiment, the target promotional content includes target prompt information and / or target components. The target prompt information is obtained by updating the initial prompt information in the initial promotional content based on account information. The target components are obtained by updating the initial components in the initial promotional content based on account information and at least one of the component elements. This establishes effective communication with the user at the beginning of the interactive guidance, reduces the user's cognitive resistance to the promotional content, increases the probability of the user responding to the guided operation, and improves the interactive conversion efficiency of the splash screen promotional content.

[0089] Optionally, in response to the display duration of the splash screen reaching a preset display duration, a content recommendation page may be displayed; the content recommendation page includes recommended content, which includes at least one of product information, published content, and live stream information.

[0090] In this application, the client responds to the splash screen displaying time reaching a preset display duration by displaying a content recommendation page. The content recommendation page includes recommended content, which includes at least one of the following: product information, published content, and live stream information. The preset display duration refers to the maximum display time threshold set for the splash screen. When the target account does not perform a triggering operation (such as clicking on target promotional content, swiping up to jump, etc.) during the display of the splash screen, and the cumulative display time of the splash screen reaches the preset display duration, the client automatically switches from the splash screen to the content recommendation page. The preset display duration can be a fixed time value (e.g., 3 seconds, 5 seconds), or it can be determined based on at least one of the following: account information of the target account, account tag information, environmental information of the target account's environment, and device information of the computer device running the client. This application embodiment does not limit the specific value and determination method of the preset display duration. Product information includes at least one of the following: product name, product image, product price, product link, and product tags. The live stream information includes at least one of the following: live stream title, live stream cover image, live stream status indicator, number of viewers, and live stream link. Optionally, the live stream information may include the information of a live stream that is currently live; or, the live stream information may include the information of a live stream that is currently in a live stream preview state; or, the live stream information may include the information of a live stream that is currently in a live stream replay state.

[0091] Optionally, recommended content can be determined based on the target account's account information and / or account tag information. For example, if the account information indicates that the target account prefers blue sedans, the content recommendation page will prioritize displaying blue sedan model information, test drive notes related to blue sedans, and live streams explaining blue sedans. By extending personalized recommendations to the content recommendation page after the splash screen display ends, a natural transition of user attention from brand promotion exposure to in-depth content consumption is achieved.

[0092] Optionally, the splash screen may also include a skip control, which can respond to a triggering action on the skip control and display a content recommendation page.

[0093] The skip control refers to an interactive user interface element displayed on the splash screen, which allows users to actively trigger a skip to the current splash screen promotional content and proceed to subsequent pages. In response to the triggering of the skip control, the client performs a page switch from the splash screen to the content recommendation page. The content recommendation page and the recommendation page displayed after the splash screen has been displayed for a preset duration can be the same page or different pages; this embodiment does not limit this.

[0094] by Figure 3B For example, Figure 3B This is a schematic diagram of the splash screen page provided in the embodiment of this application. The splash screen page 302 also includes a skip control 302a. The client can respond to the trigger operation of the skip control 302a and display the content recommendation page 303.

[0095] In this embodiment, by using the skip control, users have the option to actively exit the current promotional content and enter the content recommendation page during the display of the splash screen page, avoiding being forced to wait for the full display time, reducing users' waiting anxiety and resistance, and optimizing the overall splash screen advertising experience.

[0096] In one alternative implementation, a landing page may be displayed in response to a triggered action targeting the promotional content; the landing page is determined based on the account information of the target account.

[0097] The client can respond to trigger actions related to the target promotional content, switching the splash screen to a landing page. The landing page is a page associated with the target promotional content, used to provide further information or interactive functions to the target account. Optionally, the target promotional content can be a triggerable interactive area; a trigger action performed by the target account at any point within the target promotional content will redirect to the landing page. Optionally, the target promotional content includes target components, and the landing page can be displayed in response to trigger actions related to the target components.

[0098] The landing page is determined based on the target account's account information. Optionally, the client or server determines the landing page content based on the target account's account information. For example, the welcome text on the landing page can reference the target account's name; the product images on the landing page can be matched with the target account's interests and preferences (such as color preferences, car model preferences); the default values ​​of information collection fields on the landing page (such as test drive color options) can be pre-filled based on the interests and preferences in the account information, etc. Through the above methods, the landing page that different users enter after clicking on the same target promotional content can be matched with their account information, improving the information carrying efficiency of the landing page and the accuracy of user engagement.

[0099] In one alternative implementation, in response to a triggering operation targeting the promotional content, a session page associated with the target promotional object can be displayed; wherein the session page displays target session content sent by the target agent, the target session content being generated by the target agent based on the account information of the target account.

[0100] The client can respond to triggered actions related to the targeted promotional content and display a conversation page associated with the target audience. A conversation page is a page presented in a dialog-like interactive format, used to facilitate information exchange between the target audience and the target account.

[0101] The conversation page displays target conversation content sent by the target intelligent agent. The target intelligent agent refers to an intelligent agent that corresponds to the target promotion object and can interact with the target account in a dialogue format. Optionally, the target intelligent agent can be a pre-trained neural network model or an artificial intelligence (AI) model. This target intelligent agent can be obtained through supervised or unsupervised training; this application embodiment does not limit the model structure or training method of the target intelligent agent. Optionally, the target intelligent agent can be deployed locally on the client or on a server connected to the client. Optionally, the target intelligent agent has a preset identity identifier (such as a name and avatar), which is associated with the target promotion object (for example, the target intelligent agent's avatar is the brand identifier of the target promotion object, and its name is the brand name of the target promotion object plus the identifier "expert" or "assistant"), so that when the target account enters the conversation page, it can perceive that it is communicating with a humanized dialogue entity representing the target promotion object, rather than browsing a one-way information display page.

[0102] The target session content is generated by the target agent based on the account information of the target account. Specifically, the target agent obtains the account information of the target account (either by reading cached data on the client or by sending a query request to the server) and generates the target session content. Optionally, please refer to the relevant descriptions above for a detailed description of the target account information, which will not be repeated here.

[0103] Optionally, the target conversation content can be generated by the target agent directly incorporating at least a portion of the account information as part of the conversation content. For example, the target agent can directly embed the account name from the account information into the text of the conversation content to generate a personalized welcome message referencing the account name (e.g., "Hello, XX, welcome to learn about this car model"). Another example is that the target agent can directly reference the interests and preferences from the account information (e.g., the color preference "blue") into the conversation content to generate guiding text associated with those preferences (e.g., "Based on your preference for blue tones, we recommend the following content").

[0104] Optionally, the target conversation content can be determined by the target agent based on account information, selecting candidate conversation content that matches the account information from a preset set of conversation content. For example, the target agent can select candidate conversation content that matches the target account's interests from a preset set of conversation content based on the account information.

[0105] Optionally, the target agent can use account information as input parameters to generate the target session content.

[0106] Optionally, the target agent can generate target session content based on account information and target promotional content. For example, when generating target session content, the target agent can refer to both account information to determine the target account's characteristics and interests, and the information of the target promotional content displayed on the splash screen. This ensures that the generated target session content maintains its association with the target account's account information while also forming a reasonable continuation and response in terms of information dimension to the promotional content that the target account has already viewed on the splash screen.

[0107] by Figure 3C For example, Figure 3C This is a schematic diagram of a conversation page provided in an embodiment of this application. In this case, the client can respond to a trigger operation on the target promotion content 304a in the splash screen 304 and display a conversation page 305 associated with the target promotion object. The conversation page 305 displays the target conversation content 305a sent by the target intelligent agent. The conversation page 305 may also include the identity identifier 305b of the target intelligent agent.

[0108] Optionally, the targeted promotional content includes target components, which can display a session page associated with the target promotion object in response to a triggered action on the target component.

[0109] In this embodiment, the conversation page serves as the landing page for the splash screen. In a simulated dialogue format, the target intelligent agent proactively and systematically pushes conversation content. Users can receive information message by message, like reading chat messages, without needing to search within the page, reducing information processing costs and improving the completion rate and efficiency of information reception on the landing page. By setting a target intelligent agent with an identity associated with the target promotion object in the conversation page, and using this agent as the sender of the conversation content, the user's emotional identification and trust in the target promotion object can be enhanced, thereby increasing the willingness to complete subsequent interactive operations. The target conversation content is generated based on the target account's account information, ensuring that the conversation content sent by the intelligent agent is related to the user's account information, thus improving the relevance of the target conversation content on the conversation page to the user.

[0110] In one optional implementation, the target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with the interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations on the interactive content associated with the target promotional content; the target introductory session content is determined based on the account information of the target account and / or the statistical data of the interactive content associated with the target promotional content; the interactive content associated with the target promotional content includes at least one of the following: an activity participation entry point for the target activity associated with the target promotional content, a product transaction entry point for the target promoted product associated with the target promotional content, published content associated with the target promotional content, a topic associated with the target promotional content, a live stream associated with the target promotional content, and a group associated with the target promotional content.

[0111] Specifically, target guidance session content refers to session messages sent by the target agent to guide the target account to interact with interactive content associated with the target promotional content. Target interaction session content refers to session messages sent by the target agent to enable the target object corresponding to the target account to perform interactive operations related to the target promotional content.

[0112] The content of the targeted onboarding session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content.

[0113] Specifically, determining the target guided conversation content based on the target account's account information refers to the target agent generating guided conversation messages associated with the target account's account characteristics based on at least one of the following: historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client. Examples include generating personalized welcome messages based on the account name, matching relevant product display images or activity introduction cards based on interests and preferences, and referencing the target account's historical interaction behavior (such as "You have previously followed this car model") based on historical interaction information.

[0114] The determination of target introductory session content based on statistical data of interactive content associated with the target promotional content refers to the following: the target agent acquires quantitative statistical data related to the interactive content, representing the participation of other accounts. Other accounts refer to accounts within the target application other than the target account. This statistical data is then embedded into the target introductory session content in a visual or textual form. The statistical data may include at least one of the following: the cumulative number of participating accounts in the interactive content (e.g., "X people have already registered"), the geographical distribution data of the interactive content (e.g., "X people have already participated in your city"), preference statistics related to the target account's interests in the interactive content (e.g., "X people selected your preferred color"), real-time popularity data of the interactive content (e.g., "X people are currently browsing"), and time-limited data of the interactive content (e.g., "Only X spots remain"). Optionally, the statistical data can be calculated in real-time by the server based on the interaction records of the interactive content and then provided to the target agent to generate the target introductory session content. In this embodiment, the target-guided conversation content is determined by statistical data. By utilizing the psychological mechanism of social proof, after users see quantitative information that most people or users with similar preferences have already participated, their sense of trust in the interactive content and their sense of urgency to participate are significantly enhanced, thereby effectively increasing the probability of users performing subsequent interactive operations.

[0115] Optionally, the target onboarding session content can be determined based on both account information and statistical data, so that the target onboarding session content is both related to the account characteristics of the target account and has reference value for the participation of other accounts.

[0116] by Figure 3D For example, Figure 3D This is a schematic diagram of a conversation page provided in an embodiment of this application. The conversation page 306 includes target guided conversation content 306a, which includes conversation content 306b determined based on the account information of the target account, and conversation content 306c determined based on statistical data of interactive content associated with the account information of the target account and the target promotion content.

[0117] Interactive content associated with the target promotion content includes at least one of the following: an entry point for participating in the target activity associated with the target promotion content, an entry point for trading the target promotion product associated with the target promotion content, published content associated with the target promotion content, topics associated with the target promotion content, live streams associated with the target promotion content, and groups associated with the target promotion content.

[0118] (1) Entry point for participating in target activities related to the target promotion content: Target activities refer to online or offline activities initiated by the target promotion object or its affiliates, which can be registered or participated in by the target account. For example, in the automotive promotion scenario, target activities may be new car test drive activities, new product launches, and in-store appreciation activities; in the e-commerce promotion scenario, target activities may be limited-time promotional activities, product trial activities, and live streaming reservation activities. Entry point for participating in activities refers to the interactive functional component that allows the target account to trigger operations such as activity registration, activity reservation, or viewing activity details within the conversation page. For example, the entry point for participating in activities may be an activity information card, which displays information such as the activity name, time, location, and benefits, and has operation buttons such as "Register Now" and "Reserve to Participate". After the target account clicks, it can complete the activity registration or jump to the activity details page.

[0119] Optionally, the target interaction session content includes a target information collection component. This component is used to collect information related to the target account and the target promotion object. Optionally, the target information collection component includes at least one pre-populated field, which is determined based on the target account's account information and has pre-set default values ​​when the target information collection component is displayed.

[0120] Optionally, participants can join the target activity and submit collected information through the activity participation portal. Further optionally, after submitting the collected information, the account information of the target account can be updated based on the collected information for subsequent personalized recommendations.

[0121] In this application, by pre-filling the collected fields before display, the visual and data continuity with the splash screen is achieved, reducing the user's operational burden when filling in information in the session page and lowering the probability of interaction interruption caused by cumbersome filling steps.

[0122] In one example, the target activity is a test drive event, and the target information collection component is a test drive registration form component. The test drive registration form component includes multiple data collection fields, such as name, contact information, desired test drive model, desired test drive color, desired test drive location, and desired test drive time. At least some of these fields are configured as pre-filled fields, with default values ​​determined based on the target account's account information. Specifically, the default value of the desired test drive color field in the test drive registration form component is associated with the target account's interests (such as color preferences). If the account information indicates a specific preference for blue car models (e.g., the target account has repeatedly viewed or interacted with content related to blue car models in its historical interaction information, or the target account's account tag information includes a "preference for blue" tag), then the desired test drive color field will default to selecting the blue option. Furthermore, the default value of the contact information field can be pre-filled with the mobile phone number associated with the target account, and the default value of the desired test drive location field can be matched with the nearest or most convenient location based on the geographical location information in the account information.

[0123] by Figure 3E For example, Figure 3E This is a schematic diagram of a conversation page provided in an embodiment of this application. The conversation page 307 includes an activity participation entry 307b associated with the target promotion content. The target activity can be a test drive activity. The conversation page also includes a target information collection component 307a, namely a test drive registration form component.

[0124] In another example, the target activity is a product trial activity, and the target information collection component is a product trial information component.

[0125] The product trial information component includes multiple data collection or selection fields, such as applicant information, trial product specifications, trial product size, trial product color, and shipping address. At least some of these fields are configured as pre-filled fields. The default values ​​for these pre-filled fields are determined based on the target account's account information. Specifically, the default value for the trial product specifications field is associated with the target account's interests and preferences (such as product specification preference tags). If the account information indicates a preference for a specific specification or model (e.g., the target account has viewed a certain specification multiple times in its historical interaction information, or its account tag information contains a corresponding preference tag), then that specification will be selected by default when the trial product specifications field is displayed. Similarly, the default values ​​for the trial product size, applicant information, trial product size, trial product color, and shipping address fields can be pre-filled based on the account information.

[0126] by Figure 3EFor example, the conversation page 308 includes an activity participation entry 308b related to the target promotion content. The target activity can be a product trial activity. The conversation page also includes a target information collection component 308a, which is a product trial information component.

[0127] (2) Transaction entry point for target promoted products associated with the target promotion content: Target promoted products refer to goods or services provided by the target promotion object and promoted within the target promotion content. For example, in the automotive promotion scenario, the target promoted product can be a purchase entry point for a specific car model, a specific configuration version, or a specific after-sales service; in the e-commerce promotion scenario, the target promoted product can be a link to the product details page or a purchase entry point for a specific product. The transaction entry point refers to the entry point for the target account to conduct transactions for the target promoted product. For example, the transaction entry point can be controls such as "Buy Now" or "Give Away Now".

[0128] by Figure 3F For example, Figure 3F This is a schematic diagram of a session page provided in an embodiment of this application. The session page 309 includes a product transaction entry 309b for the target promoted product associated with the target promoted content. The session page may also include product information 309a for the target promoted product.

[0129] (3) Content published in connection with the target promotion content: This refers to any content published by any account that is related to the target promotion content. For example, content published in connection with the target promotion content may include content published by accounts other than the target promotion target in the target application (such as user-generated content such as test drive experience notes, product usage reviews, and brand activity participation experiences). Content published in connection with the target promotion content may also include content published by the target promotion target (such as product introduction images or promotional videos). Optionally, in response to a trigger operation on the published content, the content details page of the published content associated with the target promotion content may be displayed.

[0130] by Figure 3G For example, Figure 3G This is a schematic diagram of a session page provided in an embodiment of this application, wherein the session page 310 includes published content 310a associated with the target promotional content.

[0131] (4) Topics related to the target promotional content: refers to content aggregation pages created on the target application that are related to the target promotional content or related topics. For example, topics related to the target promotional content may be content aggregation pages corresponding to topics such as "#Brand A New Model Experience#" or "#Is Brand A Blue SUV Worth Buying#". Optionally, in response to a trigger operation on a topic related to the target promotional content, the content aggregation page of the topic related to the target promotional content may be displayed.

[0132] by Figure 3G For example, the conversation page 311 includes topic 311a that is related to the target promotional content.

[0133] (5) Live streams associated with the target promotional content: refers to live streams whose content is associated with the target promotional content. Live streams associated with the target promotional content may include live streams that are currently in a live state; or, live streams associated with the target promotional content may include live streams that are in a live stream preview state; or, live streams associated with the target promotional content may include live streams that are in a live stream replay state. Optionally, in response to a trigger operation for a live stream associated with the target promotional content, the live stream page associated with the target promotional content may be displayed.

[0134] by Figure 3G For example, the session page 312 includes a live stream 312a associated with the target promotional content.

[0135] (6) Groups associated with the target promotional content: refers to groups created within the target application that share common interests related to the target promotional content. Groups associated with the target promotional content may be created by the target promotional object. Optionally, in response to a triggered action on a group associated with the target promotional content, the user may enter the group associated with the target promotional content and display the group's session page.

[0136] by Figure 3G For example, the session page 313 includes a group 313a associated with the target promotional content.

[0137] Optionally, the above-mentioned interactive content can be either displayed as a guide by the target-guided session content or carried by the target interactive session content as the actual interactive operation. This application embodiment does not limit this.

[0138] In this embodiment, the target session content includes target guided session content and / or target interactive session content, which can guide and execute interactive operations related to the target promotional content, thereby improving the completion rate of interactive operations within the session page. The target guided session content is determined based on the account information of the target account and / or the statistical data of the interactive content related to the target promotional content, so that the target guided session content has a correlation with the account characteristics of the target account and a reference value with the participation of other accounts, thereby improving the completion rate of interactive operations within the session page. The interactive content related to the target promotional content includes various types such as activity participation entry, product transaction entry, published content, topics, live broadcasts, and groups, which can extend user dwell time and strengthen content seeding.

[0139] Optionally, the target-guided session content and the target-interactive session content can be displayed as a session stream.

[0140] Among them, the conversation flow format refers to the display format in which the target guided conversation content and the target interactive conversation content are not displayed all at once in a static partition layout on the conversation page, but are presented sequentially on the conversation page by the target intelligent agent according to a preset time sequence and order.

[0141] In this embodiment, a conversational flow is used to split the target-guided conversation content and the target-interactive conversation content into multiple independent conversation messages and send them sequentially. Users only need to focus on one or a few messages received at a time, which effectively improves the overall reading completion rate of the conversation content. The conversation content displayed sequentially simulates the natural interaction mode of sending messages one by one in real interpersonal dialogue, which can enhance the user's anthropomorphic perception of the target intelligent agent, making it easier for users to regard it as a communicable and trustworthy dialogue partner, rather than a cold information display page, thereby establishing a stronger communication connection and brand recognition at the emotional level.

[0142] In one alternative implementation, the target promotional content includes a target component, which is determined based on the account information of the target account and component elements; then, in response to a triggering operation on the target component, a session page can be displayed, which includes the target component element corresponding to the target component.

[0143] The method for determining the target component is described above and will not be repeated here. In response to a trigger operation targeting the target component, the client displays a session page associated with the target promotion object. The session page includes the target component element corresponding to the target component. The target component element refers to the component element displayed on the session page that corresponds to the target component on the splash screen. For example, the target component element corresponding to the target component in the session page may be the same as the target component element corresponding to the target component on the splash screen.

[0144] by Figure 3H For example, Figure 3H This is a schematic diagram of a session page provided in an embodiment of this application. The target promotion content in the splash screen 314 includes a target component 314a. The client can respond to a trigger operation on the target component 314a and display a session page 315. The session page 315 includes a target component element 315a corresponding to the target component.

[0145] In this embodiment, by displaying a target component determined based on account information and component elements on the splash screen, and displaying the target component element corresponding to the target component on the triggered session page, the personalized visual preferences and interaction directions perceived by the user on the splash screen can be consistently continued after entering the session page. This eliminates the sense of information discontinuity caused by page jumps and improves the naturalness and immersion of the user's transition between the previous and next pages.

[0146] In one alternative implementation, the splash screen is located in the first layer; then, in response to a trigger operation on the target component, a first-stage animation can be played, which shows the target component element moving from the first layer to the second layer; the second layer is above the first layer; in response to the end of the first-stage animation, the splash screen in the first layer is replaced with a session page for display, and a second-stage animation is played, which shows the target component element moving from the second layer to the first layer; in response to the end of the second-stage animation, the second layer is de-displayed.

[0147] The splash screen is located in the first layer, which can be the underlying rendering layer that carries the page content. The second layer is above the first layer and can be an overlay rendering layer that at least partially covers the display area of ​​the first layer. In response to a trigger operation on the target component, the client plays a first-stage animation, which moves the target component element from the first layer to the second layer.

[0148] Specifically, at the start of the first stage of the animation, a second layer is created and overlaid on top of the first layer; the target component element is initially located in the first layer at its corresponding position. As the first stage of the animation progresses, the target component element visually moves from the first layer to the second layer. For example, the target component element moves from its initial position in the first layer along a preset first motion trajectory (such as a straight line, curve, parabola, etc.) to its target position in the second layer. Optionally, during the movement, the target component element may also undergo at least one of the following transformation effects: scaling (such as gradually enlarging or shrinking), transparency (such as gradually appearing or fading out), and rotation (such as rotating around a preset axis). Optionally, during the playback of the first stage of the animation, the splash screen in the first layer can remain statically displayed, or it can undergo corresponding visual changes according to a preset animation strategy (such as gradually reducing transparency, applying a blur effect, etc.) to make the movement animation of the target component element more visually prominent. Optionally, when the first stage of the animation ends, the target component element has completely moved from the first layer to its target position in the second layer, and the target component element is carried and rendered by the second layer.

[0149] When the first-stage animation ends, the client replaces the splash screen in the first layer with the session page and plays the second-stage animation, which moves the target component element from the second layer to the first layer. When the second-stage animation ends, the second layer is de-displayed.

[0150] Optionally, after the page replacement operation in the first layer is completed, the client plays the second-stage animation. The second-stage animation is used to present the animation effect of the target component element moving from the second layer to the first layer. Specifically, as the second-stage animation progresses, the target component element visually performs a movement transformation from its target position in the second layer to its target position on the session page in the first layer. For example, the target component element moves from its target position in the second layer along a preset second motion trajectory to its target position on the session page (such as the associated position of the target guiding session content). The preset first motion trajectory and the preset second motion trajectory can be the same or different, and there is no limitation on this. Similar to the first-stage animation, the movement in the second-stage animation can also be accompanied by visual transformation effects such as scaling transformation, transparency transformation, and rotation transformation. In response to the end of the second-stage animation, the client cancels the display of the second layer, retaining only the first layer, which is used to display the session page, which includes the target component element.

[0151] by Figure 3I For example, Figure 3I This is a schematic diagram of a session page provided in an embodiment of this application. The splash screen page 316 is located in the first layer. In response to a trigger operation on the target component 316a, the client plays a first-stage animation. This first-stage animation is used to show the target component element 317a moving from the first layer to the second layer 317, and the component size of the target component element changing from the first component size to the second component size. The second component size is larger than the first component size. When the component size of the target component element 318a in the second layer 318 reaches the second component size, the first-stage animation ends. In response to the end of the first-stage animation, the client displays the splash screen in the first layer... The page is replaced with session page 319 and a second-stage animation is played. The second-stage animation is used to show the target component element 319a moving from the second layer to the first layer, and the component size of the target component element switching from the second component size to the third component size. The second component size is larger than the third component size. The client displays the switching process of the component size of the target component element 320a from the second component size to the third component size in the second layer 320. In response to the end of the second-stage animation, the client cancels the display of the second layer and only keeps the first layer displayed. The first layer is used to display session page 321, which includes the target component element 321a.

[0152] In this embodiment, after a user clicks on a target component on the splash screen, the client plays a first-stage animation. This first-stage animation shows the target component element moving from the first layer to the second layer. Upon the end of the first-stage animation, the client replaces the splash screen in the first layer with a session page and plays a second-stage animation. This second-stage animation shows the target component element moving from the second layer to the first layer. Upon the end of the second-stage animation, the client cancels the display of the second layer. The entire page switching process is linked by the continuous movement of the target component element. The user's visual attention naturally follows the movement trajectory of the element, making the page switching boundary almost imperceptible. This significantly improves the naturalness and smoothness of cross-page interaction and attracts user attention. Furthermore, it reduces the user's understanding and adaptation costs for new pages and increases the efficiency of information reception and interaction after entering the session page.

[0153] In this embodiment, in response to the launch operation of the target application, target promotional materials matching the target account are determined based on the account information of the target account; a splash screen is displayed, which includes target promotional content, obtained by updating the initial promotional content based on the target promotional materials. By determining target promotional materials matching the target account based on the account information of the target account, and updating the initial promotional content based on the target promotional materials to obtain target promotional content, the target promotional content displayed on the splash screen is related to the user's account information, thereby improving the relevance of the target promotional content on the splash screen to the user.

[0154] Based on the above description, please refer to Figure 4 , Figure 4 This is a flowchart illustrating another page interaction method provided in an embodiment of this application. This page interaction method can be applied to a server and a client corresponding to a target account, such as... Figure 4 The page interaction methods shown include, but are not limited to, steps S401 to S404, wherein: S401. In response to the launch operation of the target application, the client sends a request to the server to obtain the splash screen.

[0155] S402. The server determines the target promotional materials that match the target account based on the target account's account information.

[0156] The server determines the target promotional materials that match the target account based on the account information. Optionally, the server can filter promotional materials corresponding to the account information from a preset promotional material library as target promotional materials. For example, if the account information indicates that the target account's color preference is "blue," then promotional materials associated with "blue" can be identified as target promotional materials.

[0157] Optionally, the server can determine the target promotional material from at least one promotional material based on the matching degree between the account information and at least one promotional material corresponding to the target promotional object. Optionally, the matching process can be performed locally on the client or the server can perform the matching calculation and return the result to the client. For example, the client can directly determine the target promotional material by performing matching calculations based on the obtained account information in a local preset promotional material library. Alternatively, the client can send the account information or account identifier of the target account to the server, and the server can perform matching calculations in a preset promotional material library on the server side and return the matched target promotional material to the client. Optionally, the server can determine the target promotional material as one of the at least one promotional materials whose matching degree with the account information is greater than or equal to a matching degree threshold; or, the server can sort the at least one promotional material according to its matching degree with the account information and determine the promotional material that meets the preset ranking as the target promotional material. For example, the target promotional material can be the promotional material with the highest matching degree with the account information among at least one promotional material. Optionally, the matching degree calculation can use a preset matching algorithm or matching model; this application embodiment does not limit the specific calculation method of the matching degree.

[0158] Furthermore, it is understood that the step of determining the target promotional material matching the target account based on the target account's account information does not require a complete matching calculation to be performed in real time every time the target application starts. For example, the target promotional material can be pre-determined by the server based on the target account's account information and pre-delivered to the client for caching when specific conditions are met (e.g., after the user logs into the target account, after the user triggers a specific operation, etc.); when the target application starts, the client directly reads the cached target promotional material. All the above variations should be understood to fall within the protection scope described in the embodiments of this application.

[0159] In this embodiment, when different target accounts launch the same target application, due to the differences in their account information, they will be matched with target promotional materials associated with their own account information. This can solve the technical problem of "one-size-fits-all" splash screen promotional content and low relevance to users, and improve the relevance of splash screen promotional content to users.

[0160] In one alternative implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client.

[0161] For a detailed description of at least one of the following in this application embodiment: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client, please refer to the above-mentioned descriptions, which will not be repeated here.

[0162] In one optional implementation, the target promotional material is determined based on account information and at least one promotional material corresponding to the target promotional object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0163] In this context, the promotional materials corresponding to the target promotional object refer to the basic element units used to construct or modify promotional content that are related to the target promotional object. Promotional materials can be pre-uploaded by the target promotional object and stored in a preset promotional material library, or they can be automatically generated by the system based on the target promotional object's attribute information or obtained from public resources. When determining the target promotional materials, the system filters out the target promotional materials that match the account information from at least one promotional material corresponding to the target promotional object.

[0164] At least one promotional material must include at least one of the following: text material, audio material, image material, video material, or component element.

[0165] For specific descriptions of text materials, audio materials, image materials, video materials, and component elements in this embodiment, please refer to the relevant descriptions above, and they will not be repeated here.

[0166] S403: The server sends the target promotional materials to the client.

[0167] Optionally, the server can determine the target promotional material that matches the target account based on the account information of the target account. The server updates the initial promotional content based on the target promotional material to obtain the target promotional content. The server sends the target promotional content to the client, and the client displays a splash screen page that includes the target promotional content.

[0168] S404. The client displays a splash screen page, which includes target promotional content. The target promotional content is obtained by updating the initial promotional content based on the target promotional materials.

[0169] The specific implementation of step S404 in this application embodiment can be found in the relevant description of step S202 above, and will not be repeated here.

[0170] In this embodiment, the client responds to the launch operation of the target application by sending a request to the server to obtain the splash screen page. The server determines the target promotional material matching the target account based on the account information of the target account. The server sends the target promotional material to the client. The client displays the splash screen page, which includes target promotional content. The target promotional content is obtained by updating the initial promotional content based on the target promotional material. By determining the target promotional material matching the target account based on the account information of the target account, and updating the initial promotional content based on the target promotional material to obtain the target promotional content, the target promotional content displayed on the splash screen is related to the user's account information, thereby improving the relevance of the target promotional content on the splash screen to the user.

[0171] Based on the above description, please refer to Figure 5 , Figure 5 This is a flowchart illustrating another page interaction method provided in an embodiment of this application. This page interaction method can be applied to the client corresponding to the target account, such as... Figure 5 The page interaction method shown includes, but is not limited to, steps S501 to S502, wherein: S501, Display the splash screen page, which includes the target promotion content for the target audience.

[0172] Optionally, a splash screen can be displayed in response to the target application's launch action. The splash screen refers to the page displayed before the target application completes its launch.

[0173] The target account includes the account that triggers the target application. The target application includes the application used to display the splash screen. For example, if the target object corresponding to the target account can log in to the target application on a computer device using the target account, then the computer device can run the client corresponding to the target account. The client establishes a communication connection with the server, and thus the client can display the splash screen.

[0174] The launch operation of the target application includes actions triggered by the target account to switch the target application from a non-running state or a background running state to a foreground running state, such as the user clicking the target application's icon or waking up the target application through a notification message. It is understood that the launch operation of the target application can also be triggered by other applications or system services on the client, and this application embodiment does not specifically limit this.

[0175] The target audience refers to the entity from which the promotional content is initiated. Target audiences can include, but are not limited to, any of the following: promoters, advertisers, and brands. Target promotional content refers to the content displayed on the splash screen that carries the promotional information for the target audience.

[0176] Optionally, the target promotional content is obtained by updating the initial promotional content based on the target promotional materials.

[0177] Targeted promotional materials include basic element units used to construct or modify the target promotional content. Promotional materials can be any material from a pre-set promotional material library. The pre-set promotional material library includes at least one promotional material corresponding to the target promotional object. The pre-set promotional material library can be deployed locally on the client, or on a server connected to the client, or partly on the client and partly on the server.

[0178] Optionally, target promotional materials can be determined based on the target account's account information. Alternatively, promotional materials corresponding to the account information can be selected from a preset promotional material library as target promotional materials based on the account information. For example, if the account information indicates that the target account's color preference is "blue," then promotional materials associated with "blue" can be identified as target promotional materials.

[0179] Optionally, a target promotional material can be determined from at least one promotional material based on the matching degree between the account information and at least one promotional material corresponding to the target promotion object. Optionally, the matching process can be performed locally on the client or on the server, and the result can be returned to the client. For example, the client can directly determine the target promotional material by performing matching calculations based on the obtained account information in a local preset promotional material library. Alternatively, the client can send the account information or account identifier of the target account to the server, and the server can perform matching calculations in a preset promotional material library on the server side, and then return the matched target promotional material to the client. Optionally, promotional materials with a matching degree greater than or equal to a matching degree threshold between at least one promotional material and the account information can be determined as target promotional materials; or, at least one promotional material can be sorted according to its matching degree with the account information, and promotional materials that meet the preset ranking can be determined as target promotional materials. For example, the target promotional material can be the promotional material with the highest matching degree with the account information among at least one promotional material. Optionally, the matching degree calculation can use a preset matching algorithm or matching model; the specific calculation method of the matching degree is not limited in this embodiment.

[0180] Furthermore, it is understood that the step of determining the target promotional material matching the target account based on the target account's account information does not require a complete matching calculation to be performed in real time every time the target application starts. For example, the target promotional material can be pre-determined by the server based on the target account's account information and pre-delivered to the client for caching when specific conditions are met (e.g., after the user logs into the target account, after the user triggers a specific operation, etc.); when the target application starts, the client directly reads the cached target promotional material. All the above variations should be understood to fall within the protection scope described in the embodiments of this application.

[0181] In this embodiment, when different target accounts launch the same target application, due to the differences in their account information, they will be matched with target promotional materials associated with their own account information. This can solve the technical problem of "one-size-fits-all" splash screen promotional content and low relevance to users, and improve the relevance of splash screen promotional content to users.

[0182] In one alternative implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client.

[0183] For a detailed description of at least one of the following in this application embodiment: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client, please refer to the above-mentioned descriptions, which will not be repeated here.

[0184] In this embodiment, the target promotional material is determined based on at least one of historical interaction information, account tag information, environmental information, and device information. This ensures that the target promotional material is not only highly relevant to user preferences but also dynamically adapts to the current environment and device constraints, improving the matching accuracy between the splash screen promotion content and the user's actual situation, and further enhancing the click-through rate and user experience of the splash screen promotion.

[0185] In one optional implementation, the target promotional material is determined based on account information and at least one promotional material corresponding to the target promotional object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0186] In this context, the promotional materials corresponding to the target promotional object refer to the basic element units used to construct or modify promotional content that are related to the target promotional object. Promotional materials can be pre-uploaded by the target promotional object and stored in a preset promotional material library, or they can be automatically generated by the system based on the target promotional object's attribute information or obtained from public resources. When determining the target promotional materials, the system filters out the target promotional materials that match the account information from at least one promotional material corresponding to the target promotional object.

[0187] At least one promotional material must include at least one of the following: text material, audio material, image material, video material, or component element.

[0188] For specific descriptions of text materials, audio materials, image materials, video materials, and component elements in this embodiment, please refer to the relevant descriptions above, and they will not be repeated here.

[0189] Initial promotional content refers to the promotional content before it is updated using the target promotional material, or the default promotional content. In one embodiment of this application, the initial promotional content can be pre-installed on the client's local machine. For example, the installation package of the target application may have several general versions of initial promotional content pre-built in, or the client may silently download and cache the initial promotional content via the network before the first launch. In another embodiment of this application, the initial promotional content can also be obtained by the client from the server when the target application starts, for example, the default promotional content returned by the server before the target promotional material is determined. In this embodiment of the application, by pre-setting the initial promotional content, the splash screen can be quickly rendered and displayed after the target application starts, avoiding long white screens or loading waits caused by network latency or time-consuming matching calculations, thus improving the user's splash screen experience.

[0190] Optionally, updating the initial promotional content based on the target promotional material includes replacing at least some content elements in the initial promotional content with corresponding content elements in the target promotional material. Specifically, the initial promotional content can consist of multiple replaceable content elements, such as default text, default images, default color attributes, default audio, default video, default component elements, etc. The target promotional material carries material data used to replace the corresponding content elements. After obtaining the target promotional material, the client replaces each type of material in the target promotional material with the corresponding replaceable positions in the initial promotional content, thereby generating the target promotional content. For a detailed description of the initial promotional content, please refer to the relevant description above; it will not be repeated here.

[0191] Optionally, the update operation may include at least one of the following methods: replacing at least some replaceable elements in the initial promotional content with elements of the corresponding type in the target promotional material; overlaying elements from the target promotional material onto the initial promotional content; or mixing or merging elements from the target promotional material with corresponding elements in the initial promotional content. This application embodiment does not limit the specific method of the update operation, as long as the target promotional content undergoes a content change based on the target promotional material compared to the initial promotional content during display.

[0192] Optionally, the operation of updating the initial promotional content based on the target promotional material to obtain the target promotional content can be completed locally on the client, or the server can complete the task and then send the rendered data of the target promotional content to the client, or the client and server can work together (for example, the server completes the replacement of some content elements to generate intermediate results, and the client completes the replacement of the remaining content elements locally). This application embodiment does not limit the entity performing the update operation.

[0193] Optionally, when the target promotional content contains multiple types of promotional materials (e.g., text materials, image materials, and component elements), the splash screen simultaneously displays these updated content elements, collectively forming a splash screen that matches the account information of the target account. For example, the splash screen can simultaneously display personalized copy referencing the account name and interests, product display images matching color preferences, and target components associated with interests, creating a personalized splash screen experience that integrates text and images and unifies visuals and interaction.

[0194] In one optional implementation, the target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on account information, and the target components are obtained by updating the initial components in the initial promotional content based on account information and at least one of component elements; wherein, the target prompt information and target components are used to guide interaction with the target promotional content.

[0195] For a detailed description of the target prompt information and target components in this embodiment, please refer to the relevant descriptions above, which will not be repeated here.

[0196] Optionally, in response to the display duration of the splash screen reaching a preset display duration, a content recommendation page may be displayed; the content recommendation page includes recommended content, which includes at least one of product information, published content, and live stream information.

[0197] Optionally, the splash screen may also include a skip control, which can respond to a triggering action on the skip control and display a content recommendation page.

[0198] For a detailed description of the content recommendation page and the skip control in this embodiment, please refer to the above-mentioned descriptions, which will not be repeated here.

[0199] by Figure 3C For example, the client can display a splash screen 304, which includes the target promotional content 304a.

[0200] S502, in response to a triggered operation targeting the promotional content, a conversation page associated with the target promotional object is displayed; wherein, the conversation page displays the target conversation content sent by the target agent, and the target conversation content is generated by the target agent based on the account information of the target account.

[0201] The client can respond to triggered actions related to the targeted promotional content and display a conversation page associated with the target audience. A conversation page is a page presented in a dialog-like interactive format, used to facilitate information exchange between the target audience and the target account.

[0202] The conversation page displays target conversation content sent by the target intelligent agent. The target intelligent agent refers to an intelligent agent that corresponds to the target promotion object and can interact with the target account in a dialogue format. Optionally, the target intelligent agent can be a pre-trained neural network model or AI model, obtained through supervised or unsupervised training. This application embodiment does not limit the model structure and training method of the target intelligent agent. Optionally, the target intelligent agent can be deployed locally on the client or on a server connected to the client. Optionally, the target intelligent agent has a preset identity identifier (such as name and avatar), which is associated with the target promotion object (for example, the target intelligent agent's avatar is the brand identifier of the target promotion object, and the name is the brand name of the target promotion object plus the identifier "expert" or "assistant"), so that when the target account enters the conversation page, it can perceive that it is communicating with a humanized dialogue entity representing the target promotion object, rather than browsing a one-way information display page.

[0203] The target session content is generated by the target agent based on the account information of the target account. Specifically, the target agent obtains the account information of the target account (either by reading cached data on the client or by sending a query request to the server) and generates the target session content. Optionally, please refer to the relevant descriptions above for a detailed description of the target account information, which will not be repeated here.

[0204] Optionally, the target conversation content can be generated by the target agent directly incorporating at least a portion of the account information as part of the conversation content. For example, the target agent can directly embed the account name from the account information into the text of the conversation content to generate a personalized welcome message referencing the account name (e.g., "Hello, XX, welcome to learn about this car model"). Another example is that the target agent can directly reference the interests and preferences from the account information (e.g., the color preference "blue") into the conversation content to generate guiding text associated with those preferences (e.g., "Based on your preference for blue tones, we recommend the following content").

[0205] Optionally, the target conversation content can be determined by the target agent based on account information, selecting candidate conversation content that matches the account information from a preset set of conversation content. For example, the target agent can select candidate conversation content that matches the target account's interests from a preset set of conversation content based on the account information.

[0206] Optionally, the target agent can use account information as input parameters to generate the target session content.

[0207] Optionally, the target agent can generate target session content based on account information and target promotional content. For example, when generating target session content, the target agent can refer to both account information to determine the target account's characteristics and interests, and the information of the target promotional content displayed on the splash screen. This ensures that the generated target session content maintains its association with the target account's account information while also forming a reasonable continuation and response in terms of information dimension to the promotional content that the target account has already viewed on the splash screen.

[0208] by Figure 3C For example, the client can respond to the trigger operation of the target promotion content 304a in the splash screen 304 and display the conversation page 305 associated with the target promotion object. The conversation page 305 displays the target conversation content 305a sent by the target agent. The conversation page 305 may also include the identity identifier 305b of the target agent.

[0209] Optionally, the targeted promotional content includes target components, which can display a session page associated with the target promotion object in response to a triggered action on the target component.

[0210] In this embodiment, the conversation page serves as the landing page for the splash screen. In a simulated dialogue format, the target intelligent agent proactively and systematically pushes conversation content. Users can receive information message by message, like reading chat messages, without needing to search within the page, reducing information processing costs and improving the completion rate and efficiency of information reception on the landing page. By setting a target intelligent agent with an identity associated with the target promotion object in the conversation page, and using this agent as the sender of conversation messages, the user's emotional identification and trust in the target promotion object can be enhanced, thereby increasing the willingness to complete subsequent interactive operations. The target conversation content is generated based on the target account's account information, ensuring that the conversation content sent by the intelligent agent is related to the user's account information, thus improving the relevance of the target conversation content on the conversation page to the user.

[0211] In one optional implementation, the target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with the interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations on the interactive content associated with the target promotional content; the target introductory session content is determined based on the account information of the target account and / or the statistical data of the interactive content associated with the target promotional content; the interactive content associated with the target promotional content includes at least one of the following: an activity participation entry point for the target activity associated with the target promotional content, a product transaction entry point for the target promoted product associated with the target promotional content, published content associated with the target promotional content, a topic associated with the target promotional content, a live stream associated with the target promotional content, and a group associated with the target promotional content.

[0212] Specifically, target guidance session content refers to session messages sent by the target agent to guide the target account to interact with interactive content associated with the target promotional content. Target interaction session content refers to session messages sent by the target agent to enable the target object corresponding to the target account to perform interactive operations related to the target promotional content.

[0213] The content of the targeted onboarding session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content.

[0214] Specifically, determining the target guided conversation content based on the target account's account information refers to the target agent generating guided conversation messages associated with the target account's account characteristics based on at least one of the following: historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client. Examples include generating personalized welcome messages based on the account name, matching relevant product display images or activity introduction cards based on interests and preferences, and referencing the target account's historical interaction behavior (such as "You have previously followed this car model") based on historical interaction information.

[0215] The determination of target introductory session content based on statistical data of interactive content associated with the target promotional content refers to the following: the target agent acquires quantitative statistical data related to the interactive content, representing the participation of other accounts. Other accounts refer to accounts within the target application other than the target account. This statistical data is then embedded into the target introductory session content in a visual or textual form. The statistical data may include at least one of the following: the cumulative number of participating accounts in the interactive content (e.g., "X people have already registered"), the geographical distribution data of the interactive content (e.g., "X people have already participated in your city"), preference statistics related to the target account's interests in the interactive content (e.g., "X people selected your preferred color"), real-time popularity data of the interactive content (e.g., "X people are currently browsing"), and time-limited data of the interactive content (e.g., "Only X spots remain"). Optionally, the statistical data can be calculated in real-time by the server based on the interaction records of the interactive content and then provided to the target agent to generate the target introductory session content. In this embodiment, the target-guided conversation content is determined by statistical data. By utilizing the psychological mechanism of social proof, after users see quantitative information that most people or users with similar preferences have already participated, their sense of trust in the interactive content and their sense of urgency to participate are significantly enhanced, thereby effectively increasing the probability of users performing subsequent interactive operations.

[0216] Optionally, the target onboarding session content can be determined based on both account information and statistical data, so that the target onboarding session content is both related to the account characteristics of the target account and has reference value for the participation of other accounts.

[0217] Interactive content associated with the target promotion content includes at least one of the following: an entry point for participating in the target activity associated with the target promotion content, an entry point for trading the target promotion product associated with the target promotion content, published content associated with the target promotion content, topics associated with the target promotion content, live streams associated with the target promotion content, and groups associated with the target promotion content.

[0218] In this embodiment of the application, for specific descriptions of the activity participation entry point associated with the target promotion content, the commodity transaction entry point of the target promotion product associated with the target promotion content, the published content associated with the target promotion content, the topic associated with the target promotion content, the live broadcast associated with the target promotion content, and the group associated with the target promotion content, please refer to the above-mentioned relevant descriptions, and will not be repeated here.

[0219] In this embodiment, the target session content includes target guided session content and / or target interactive session content, which can guide and execute interactive operations related to the target promotional content, thereby improving the completion rate of interactive operations within the session page. The target guided session content is determined based on the account information of the target account and / or the statistical data of the interactive content related to the target promotional content, so that the target guided session content has a correlation with the account characteristics of the target account and a reference value with the participation of other accounts, thereby improving the completion rate of interactive operations within the session page. The interactive content related to the target promotional content includes various types such as activity participation entry, product transaction entry, published content, topics, live broadcasts, and groups, which can extend user dwell time and strengthen content seeding.

[0220] Optionally, the target-guided session content and the target-interactive session content can be displayed as a session stream.

[0221] Among them, the conversation flow format refers to the display format in which the target guided conversation content and the target interactive conversation content are not displayed all at once in a static partition layout on the conversation page, but are presented sequentially on the conversation page by the target intelligent agent according to a preset time sequence and order.

[0222] In this embodiment, a conversational flow is used to split the target-guided conversation content and the target-interactive conversation content into multiple independent conversation messages and send them sequentially. Users only need to focus on one or a few messages received at a time, which effectively improves the overall reading completion rate of the conversation content. The conversation content displayed sequentially simulates the natural interaction mode of sending messages one by one in real interpersonal dialogue, which can enhance the user's anthropomorphic perception of the target intelligent agent, making it easier for users to regard it as a communicable and trustworthy dialogue partner, rather than a cold information display page, thereby establishing a stronger communication connection and brand recognition at the emotional level.

[0223] In one alternative implementation, the target promotional content includes a target component, which is determined based on the account information of the target account and component elements; then, in response to a triggering operation on the target component, a session page can be displayed, which includes the target component element corresponding to the target component.

[0224] The method for determining the target component is described above and will not be repeated here. In response to a trigger operation targeting the target component, the client displays a session page associated with the target promotion object. The session page includes the target component element corresponding to the target component. The target component element refers to the component element displayed on the session page that corresponds to the target component on the splash screen. For example, the target component element corresponding to the target component in the session page may be the same as the target component element corresponding to the target component on the splash screen.

[0225] In this embodiment, by displaying a target component determined based on account information and component elements on the splash screen, and displaying the target component element corresponding to the target component on the triggered session page, the personalized visual preferences and interaction directions perceived by the user on the splash screen can be consistently continued after entering the session page. This eliminates the sense of information discontinuity caused by page jumps and improves the naturalness and immersion of the user's transition between the previous and next pages.

[0226] In one alternative implementation, the splash screen is located in the first layer; then, in response to a trigger operation on the target component, a first-stage animation can be played, which shows the target component element moving from the first layer to the second layer; the second layer is above the first layer; in response to the end of the first-stage animation, the splash screen in the first layer is replaced with a session page for display, and a second-stage animation is played, which shows the target component element moving from the second layer to the first layer; in response to the end of the second-stage animation, the second layer is de-displayed.

[0227] The splash screen is located in the first layer, which can be the underlying rendering layer that carries the page content. The second layer is above the first layer and can be an overlay rendering layer that at least partially covers the display area of ​​the first layer. In response to a trigger operation on the target component, the client plays a first-stage animation, which moves the target component element from the first layer to the second layer.

[0228] Specifically, at the start of the first stage of the animation, a second layer is created and overlaid on top of the first layer; the target component element is initially located in the first layer at its corresponding position. As the first stage of the animation progresses, the target component element visually moves from the first layer to the second layer. For example, the target component element moves from its initial position in the first layer along a preset first motion trajectory (such as a straight line, curve, parabola, etc.) to its target position in the second layer. Optionally, during the movement, the target component element may also undergo at least one of the following transformation effects: scaling (such as gradually enlarging or shrinking), transparency (such as gradually appearing or fading out), and rotation (such as rotating around a preset axis). Optionally, during the playback of the first stage of the animation, the splash screen in the first layer can remain statically displayed, or it can undergo corresponding visual changes according to a preset animation strategy (such as gradually reducing transparency, applying a blur effect, etc.) to make the movement animation of the target component element more visually prominent. Optionally, when the first stage of the animation ends, the target component element has completely moved from the first layer to its target position in the second layer, and the target component element is carried and rendered by the second layer.

[0229] When the first-stage animation ends, the client replaces the splash screen in the first layer with the session page and plays the second-stage animation, which moves the target component element from the second layer to the first layer. When the second-stage animation ends, the second layer is de-displayed.

[0230] Optionally, after the page replacement operation in the first layer is completed, the client plays the second-stage animation. The second-stage animation is used to present the animation effect of the target component element moving from the second layer to the first layer. Specifically, as the second-stage animation progresses, the target component element visually performs a movement transformation from its target position in the second layer to its target position on the session page in the first layer. For example, the target component element moves from its target position in the second layer along a preset second motion trajectory to its target position on the session page (such as the associated position of the target guiding session content). The preset first motion trajectory and the preset second motion trajectory can be the same or different, and there is no limitation on this. Similar to the first-stage animation, the movement in the second-stage animation can also be accompanied by visual transformation effects such as scaling transformation, transparency transformation, and rotation transformation. In response to the end of the second-stage animation, the client cancels the display of the second layer, retaining only the first layer, which is used to display the session page, which includes the target component element.

[0231] In this embodiment, after a user clicks on a target component on the splash screen, the client plays a first-stage animation. This first-stage animation shows the target component element moving from the first layer to the second layer. Upon the end of the first-stage animation, the client replaces the splash screen in the first layer with a session page and plays a second-stage animation. This second-stage animation shows the target component element moving from the second layer to the first layer. Upon the end of the second-stage animation, the client cancels the display of the second layer. The entire page switching process is linked by the continuous movement of the target component element. The user's visual attention naturally follows the movement trajectory of the element, making the page switching boundary almost imperceptible. This significantly improves the naturalness and smoothness of cross-page interaction and attracts user attention. Furthermore, it reduces the user's understanding and adaptation costs for new pages and increases the efficiency of information reception and interaction after entering the session page.

[0232] In this embodiment, a splash screen is displayed, which includes target promotional content for the target promotional object. In response to a trigger operation on the target promotional content, a conversation page associated with the target promotional object is displayed. The conversation page displays target conversational content sent by the target intelligent agent, which is generated by the target intelligent agent based on the account information of the target account. By using the conversation page as the landing page for the splash screen, the target intelligent agent actively and systematically pushes conversational content in a dialogue format. Users can receive information one message at a time, like reading chat messages, without having to search for it manually on the page. This reduces information processing costs and improves the completion rate and efficiency of information reception for users. By setting a target intelligent agent with an identity associated with the target promotional object in the conversation page, and using this intelligent agent as the sender of the conversational content, the user's emotional identification and trust in the target promotional object can be enhanced, thereby increasing the willingness to complete the interactive operation. The target conversational content is generated based on the account information of the target account, making the conversational content sent by the intelligent agent relevant to the user's account information, thus improving the relevance of the target conversational content on the conversation page to the user.

[0233] Based on the above description, please refer to Figure 6 , Figure 6 This is a flowchart illustrating another page interaction method provided in an embodiment of this application. This page interaction method can be applied to a server and a client corresponding to a target account, such as... Figure 6 The page interaction method shown includes, but is not limited to, steps S601 to S605, wherein: S601: The client displays a splash screen page, which includes the target promotion content for the target audience.

[0234] Optionally, the target promotional content is obtained by updating the initial promotional content based on the target promotional materials.

[0235] Targeted promotional materials include basic element units used to construct or modify the target promotional content. Promotional materials can be any material from a pre-set promotional material library. The pre-set promotional material library includes at least one promotional material corresponding to the target promotional object. The pre-set promotional material library can be deployed locally on the client, or on a server connected to the client, or partly on the client and partly on the server.

[0236] Optionally, target promotional materials can be determined based on the target account's account information. Alternatively, promotional materials corresponding to the account information can be selected from a preset promotional material library as target promotional materials based on the account information. For example, if the account information indicates that the target account's color preference is "blue," then promotional materials associated with "blue" can be identified as target promotional materials.

[0237] Optionally, a target promotional material can be determined from at least one promotional material based on the matching degree between the account information and at least one promotional material corresponding to the target promotional object. Optionally, the matching process can be performed locally on the client or on the server, and the result can be returned to the client after the matching process is performed. For example, the client can directly determine the target promotional material by performing matching calculations based on the obtained account information in a local preset promotional material library. Alternatively, the client can send the account information or account identifier of the target account to the server, and the server can perform matching calculations in a preset promotional material library on the server side and return the matched target promotional material to the client. Optionally, the server can determine the target promotional material as one of the at least one promotional materials whose matching degree with the account information is greater than or equal to a matching degree threshold; or, the server can sort the at least one promotional material according to its matching degree with the account information and determine the promotional material that meets the preset ranking as the target promotional material. For example, the target promotional material can be the promotional material with the highest matching degree with the account information among at least one promotional material. Optionally, the matching degree calculation can use a preset matching algorithm or matching model; the specific calculation method of the matching degree is not limited in this embodiment.

[0238] Furthermore, it is understood that the step of determining the target promotional material matching the target account based on the target account's account information does not require a complete matching calculation to be performed in real time every time the target application starts. For example, the target promotional material can be pre-determined by the server based on the target account's account information and pre-delivered to the client for caching when specific conditions are met (e.g., after the user logs into the target account, after the user triggers a specific operation, etc.); when the target application starts, the client directly reads the cached target promotional material. All the above variations should be understood to fall within the protection scope described in the embodiments of this application.

[0239] In this embodiment, when different target accounts launch the same target application, due to the differences in their account information, they will be matched with target promotional materials associated with their own account information. This can solve the technical problem of "one-size-fits-all" splash screen promotional content and low relevance to users, and improve the relevance of splash screen promotional content to users.

[0240] In one alternative implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client.

[0241] For a detailed description of at least one of the following in this application embodiment: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client, please refer to the above-mentioned descriptions, which will not be repeated here.

[0242] In one optional implementation, the target promotional material is determined based on account information and at least one promotional material corresponding to the target promotional object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0243] In this context, the promotional materials corresponding to the target promotional object refer to the basic element units used to construct or modify promotional content that are related to the target promotional object. Promotional materials can be pre-uploaded by the target promotional object and stored in a preset promotional material library, or they can be automatically generated by the system based on the target promotional object's attribute information or obtained from public resources. When determining the target promotional materials, the system filters out the target promotional materials that match the account information from at least one promotional material corresponding to the target promotional object.

[0244] At least one promotional material must include at least one of the following: text material, audio material, image material, video material, or component element.

[0245] For specific descriptions of text materials, audio materials, image materials, video materials, and component elements in this embodiment, please refer to the relevant descriptions above, and they will not be repeated here.

[0246] S602. In response to a triggered operation targeting the promotional content, the client sends a request to the server to retrieve the session page.

[0247] S603. The server generates target session content based on the target account's account information.

[0248] The server can generate target session content based on the target account's account information using a target intelligent agent. A target intelligent agent refers to an intelligent agent that corresponds to the target promotion object and can interact with the target account in a dialogue format. Optionally, the target intelligent agent can be a pre-trained neural network model or an AI model, obtained through supervised or unsupervised training. This application embodiment does not limit the model structure or training method of the target intelligent agent. Optionally, the target intelligent agent can be deployed locally on the client or on a server that communicates with the client.

[0249] Specifically, the target agent obtains the account information of the target account (this can be done by reading cached data on the client or by sending a query request to the server) and generates the target session content. Optionally, a detailed description of the target account information can be found in the relevant descriptions above, and will not be repeated here.

[0250] Optionally, the target conversation content can be generated by the target agent directly incorporating at least a portion of the account information as part of the conversation content. For example, the target agent can directly embed the account name from the account information into the text of the conversation content to generate a personalized welcome message referencing the account name (e.g., "Hello, XX, welcome to learn about this car model"). Another example is that the target agent can directly reference the interests and preferences from the account information (e.g., the color preference "blue") into the conversation content to generate guiding text associated with those preferences (e.g., "Based on your preference for blue tones, we recommend the following content").

[0251] Optionally, the target conversation content can be determined by the target agent based on account information, selecting candidate conversation content that matches the account information from a preset set of conversation content. For example, the target agent can select candidate conversation content that matches the target account's interests from a preset set of conversation content based on the account information.

[0252] Optionally, the target agent can use account information as input parameters to generate the target session content.

[0253] Optionally, the target agent can generate target session content based on account information and target promotional content. For example, when generating target session content, the target agent can refer to both account information to determine the target account's characteristics and interests, and the information of the target promotional content displayed on the splash screen. This ensures that the generated target session content maintains its association with the target account's account information while also forming a reasonable continuation and response in terms of information dimension to the promotional content that the target account has already viewed on the splash screen.

[0254] S604. The server sends the target session content to the client.

[0255] S605. The client displays a conversation page associated with the target promotion object; wherein, the conversation page displays the target conversation content sent by the target agent.

[0256] The client receives the target session content sent by the server and then renders and displays a session page associated with the target target; the session page displays the target session content sent by the target agent.

[0257] The specific implementation of step S605 in this application embodiment can be found in the relevant description of step S502 above, and will not be repeated here.

[0258] In this embodiment, the client displays a splash screen page, which includes the target promotion content of the target promotion object. In response to a trigger operation on the target promotion content, the client sends a request to the server to retrieve the session page. The server generates target session content based on the target account's account information. The server sends the target session content to the client. The client displays a session page associated with the target promotion object. The session page displays the target session content sent by the target agent. By using the session page as the landing page for the splash screen page, the target agent actively and systematically pushes session content in a dialogue format. Users can receive information one message at a time, like reading chat messages, without having to search for it manually on the page. This reduces information processing costs and improves the user's completion rate and information reception efficiency. By setting a target agent with an identity associated with the target promotion object in the session page and using this agent as the sender of the session content, the user's emotional identification and trust in the target promotion object can be enhanced, thereby increasing the willingness to complete the interactive operation. The target session content is generated based on the target account's account information, making the session content sent by the agent related to the user's account information, thus improving the relevance of the target session content on the session page to the user.

[0259] This application also provides a computer storage medium storing program instructions, which, when executed, are used to implement the corresponding methods described in the above embodiments.

[0260] This application provides a computer program product, which includes a computer program stored in a computer storage medium. The processor of a computer device reads the computer program from the computer storage medium and executes the computer program, causing the computer device to perform the corresponding methods described in the above embodiments.

[0261] See also Figure 7 , Figure 7 This is a schematic diagram of the structure of a page interaction device provided in an embodiment of this application.

[0262] In one implementation of the page interaction device according to an embodiment of this application, the page interaction device includes the following structure: The determining unit 701 is used to determine the target promotional material matching the target account based on the account information of the target account in response to the launch operation of the target application; Display unit 702 is used to display a splash screen page, the splash screen page including target promotional content, the target promotional content being obtained by updating the initial promotional content based on the target promotional material.

[0263] In one implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the environment in which the target account is located, and device information of the computer device running the client. The target promotional material is determined based on the account information and at least one promotional material corresponding to the target promotion object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0264] In one implementation, the target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on the account information, and the target components are obtained by updating the initial components in the initial promotional content based on the account information and at least one of the component elements; The target prompt information and the target component are used to guide interaction with the target promotional content.

[0265] In this embodiment, the determining unit 701 responds to the launch operation of the target application and determines the target promotional material matching the target account based on the account information of the target account; the display unit 702 displays a splash screen page, which includes target promotional content, obtained by updating the initial promotional content based on the target promotional material. By determining the target promotional material matching the target account based on the account information of the target account, and updating the initial promotional content based on the target promotional material to obtain the target promotional content, the target promotional content displayed on the splash screen page is related to the user's account information, thereby improving the relevance of the target promotional content on the splash screen page to the user.

[0266] See also Figure 8 , Figure 8 This is a schematic diagram of another page interaction device provided in the embodiments of this application.

[0267] In another implementation of the page interaction device according to the embodiments of this application, the page interaction device includes the following structure: Display unit 801 is used to display a splash screen page, the splash screen page including the target promotion content of the target promotion object; The display unit 801 is further configured to display a session page associated with the target promotion object in response to a trigger operation for the target promotion content; wherein the session page displays target session content sent by the target agent, and the target session content is generated by the target agent based on the account information of the target account.

[0268] In one implementation, the target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations on the interactive content associated with the target promotional content. The content of the target guided session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content; The interactive content associated with the target promotional content includes at least one of the following: an entry point for participating in the target activity associated with the target promotional content, an entry point for trading the target promotional product associated with the target promotional content, published content associated with the target promotional content, topics associated with the target promotional content, live streams associated with the target promotional content, and groups associated with the target promotional content.

[0269] In one implementation, the target promotional content includes a target component, which is determined based on the account information of the target account and component elements; the display unit 801, in response to a trigger operation on the target promotional content, displays a session page associated with the target promotional object, and can be used for: In response to a trigger operation on the target component, the session page is displayed, the session page including the target component element corresponding to the target component.

[0270] In one implementation, the splash screen is located in the first layer; the display unit 801 displays the session page in response to a trigger operation on the target component, and can be used for: In response to a trigger operation on the target component, a first-stage animation is played, which shows the target component element corresponding to the target component moving from the first layer to the second layer; the second layer is above the first layer; In response to the end of the first stage animation, the splash screen page in the first layer is replaced with the session page for display, and the second stage animation is played. The second stage animation is used to show the target component element moving from the second layer to the first layer. In response to the end of the second stage animation, the second layer is de-displayed.

[0271] In this embodiment, the display unit 801 displays a splash screen page, which includes target promotional content for the target promotional object. In response to a trigger operation on the target promotional content, a conversation page associated with the target promotional object is displayed. The conversation page displays target conversational content sent by the target intelligent agent, which is generated by the target intelligent agent based on the account information of the target account. By using the conversation page as the landing page for the splash screen page, the target intelligent agent actively and systematically pushes conversational content in a dialogue format. Users can receive information one message at a time, like reading chat messages, without having to search for it manually on the page. This reduces information processing costs and improves the user's completion rate and information reception efficiency. By setting a target intelligent agent with an identity associated with the target promotional object in the conversation page and using this intelligent agent as the sender of the conversational content, the user's emotional identification and trust in the target promotional object can be enhanced, thereby increasing the willingness to complete the interactive operation. The target conversational content is generated based on the account information of the target account, making the conversational content sent by the intelligent agent related to the user's account information, thus improving the relevance of the target conversational content on the conversation page to the user.

[0272] See also Figure 9 , Figure 9 This is a schematic diagram of the structure of a computer device provided in an embodiment of this application. The computer device in this embodiment includes a power supply module and other structures, and includes a processor 901, a memory 902, and a communication interface 903. The processor 901, the memory 902, and the communication interface 903 can exchange data, and the processor 901 implements the corresponding page interaction method.

[0273] The memory 902 may include volatile memory, such as random-access memory (RAM); the memory 902 may also include non-volatile memory, such as flash memory, solid-state drive (SSD), etc.; the memory 902 may also include a combination of the above types of memory.

[0274] Processor 901 may be a central processing unit (CPU). Processor 901 may also be a combination of CPU and GPU. In a computer device, multiple CPUs and GPUs may be included as needed for corresponding page interaction. In one embodiment, memory 902 is used to store program instructions. Processor 901 can invoke program instructions to implement the various methods described above in the embodiments of this application.

[0275] The communication interface 903 may include a display screen, microphone, or speaker, etc.

[0276] In one possible implementation, the processor 901 of the computer device calls program instructions stored in the memory 902 to respond to the launch operation of the target application via the communication interface 903, determine the target promotional material matching the target account based on the account information of the target account, and display a splash screen page, the splash screen page including target promotional content, the target promotional content being obtained by updating the initial promotional content based on the target promotional material.

[0277] In one implementation, the account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the environment in which the target account is located, and device information of the computer device running the client. The target promotional material is determined based on the account information and at least one promotional material corresponding to the target promotion object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

[0278] In one implementation, the target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on the account information, and the target components are obtained by updating the initial components in the initial promotional content based on the account information and at least one of the component elements; The target prompt information and the target component are used to guide interaction with the target promotional content.

[0279] In this embodiment, the processor 901 responds to the launch operation of the target application via the communication interface 903, determines the target promotional material matching the target account based on the account information of the target account, and displays a splash screen page. The splash screen page includes target promotional content, which is obtained by updating the initial promotional content based on the target promotional material. By determining the target promotional material matching the target account based on the account information of the target account, and updating the initial promotional content based on the target promotional material to obtain the target promotional content, the target promotional content displayed on the splash screen page is related to the user's account information, thereby improving the relevance of the target promotional content on the splash screen page to the user.

[0280] In another possible implementation, the processor 901 of the computer device calls program instructions stored in the memory 902 to display a splash screen page through the communication interface 903, the splash screen page including target promotion content of the target promotion object; in response to a trigger operation on the target promotion content, a session page associated with the target promotion object is displayed; wherein the session page displays target session content sent by the target agent, the target session content being generated by the target agent based on the account information of the target account.

[0281] In one implementation, the target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations on the interactive content associated with the target promotional content. The content of the target guided session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content; The interactive content associated with the target promotional content includes at least one of the following: an entry point for participating in the target activity associated with the target promotional content, an entry point for trading the target promotional product associated with the target promotional content, published content associated with the target promotional content, topics associated with the target promotional content, live streams associated with the target promotional content, and groups associated with the target promotional content.

[0282] In one implementation, the target promotional content includes a target component, which is determined based on the account information of the target account and component elements; the processor 901 responds to a trigger operation on the target promotional content via a communication interface 903, displays a session page associated with the target promotional object, and can perform the following operations: In response to a trigger operation on the target component, the session page is displayed, the session page including the target component element corresponding to the target component.

[0283] In one implementation, the splash screen is located in the first layer; the processor 901, in response to a trigger operation targeting the target component via the communication interface 903, displays the session page and can perform the following operations: In response to a trigger operation on the target component, a first-stage animation is played, which shows the target component element corresponding to the target component moving from the first layer to the second layer; the second layer is above the first layer; In response to the end of the first stage animation, the splash screen page in the first layer is replaced with the session page for display, and the second stage animation is played. The second stage animation is used to show the target component element moving from the second layer to the first layer. In response to the end of the second stage animation, the second layer is de-displayed.

[0284] In this embodiment, the processor 901 displays a splash screen page via a communication interface 903. The splash screen page includes target promotional content for the target promotional object. In response to a trigger operation on the target promotional content, a conversation page associated with the target promotional object is displayed. The conversation page displays target conversation content sent by the target intelligent agent, which is generated by the target intelligent agent based on the account information of the target account. By using the conversation page as the landing page for the splash screen page, the target intelligent agent actively and systematically pushes conversational content in a dialogue format. Users can receive information one message at a time, like reading chat messages, without having to search for it manually on the page. This reduces information processing costs and improves the user's completion rate and information reception efficiency for the content on the conversation page. By setting a target intelligent agent with an identity associated with the target promotional object in the conversation page and using this intelligent agent as the sender of the conversational content, the user's emotional identification and trust in the target promotional object can be enhanced, thereby increasing the willingness to complete the interactive operation. The target conversational content is generated based on the account information of the target account, making the conversational content sent by the intelligent agent related to the user's account information, thus improving the relevance of the target conversational content on the conversation page to the user.

[0285] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This program can be stored in a computer-readable storage medium, and when executed, it can include the processes described in the above method embodiments. The aforementioned storage medium includes various media capable of storing program code, such as ROM or random access memory (RAM), magnetic disks, or optical disks.

[0286] The above-disclosed embodiments are merely some of the embodiments of this application, and should not be construed as limiting the scope of this application. Those skilled in the art can understand that all or part of the processes for implementing the above embodiments, and equivalent changes made in accordance with the claims of this application, still fall within the scope of this application.

Claims

1. A page interaction method, characterized in that, The method is applied to the client corresponding to the target account, and the method includes: In response to the launch operation of the target application, target promotional materials matching the target account are determined based on the account information of the target account; The splash screen displays a target promotional content, which is obtained by updating the initial promotional content based on the target promotional material.

2. The method as described in claim 1, characterized in that, The account information includes at least one of the following: the target account's historical interaction information, account tag information, environmental information of the target account's environment, and device information of the computer device running the client. The target promotional material is determined based on the account information and at least one promotional material corresponding to the target promotion object. The at least one promotional material includes at least one of the following: text material, audio material, image material, video material, and component element.

3. The method as described in claim 2, characterized in that, The target promotional content includes target prompt information and / or target components; the target prompt information is obtained by updating the initial prompt information in the initial promotional content based on the account information, and the target components are obtained by updating the initial components in the initial promotional content based on the account information and at least one of the component elements; The target prompt information and the target component are used to guide interaction with the target promotional content.

4. A page interaction method, characterized in that, The method is applied to the client corresponding to the target account, and the method includes: The splash screen displays the target promotional content for the target audience; In response to a triggered operation targeting the promotional content, a session page associated with the target promotional object is displayed; wherein the session page displays target session content sent by the target agent, the target session content being generated by the target agent based on the account information of the target account.

5. The method as described in claim 4, characterized in that, The target session content includes target introductory session content and / or target interactive session content; the target introductory session content is used to guide the target account to interact with the interactive content associated with the target promotional content; the target interactive session content is used to perform interactive operations associated with the interactive content associated with the target promotional content. The content of the target guided session is determined based on the account information of the target account and / or statistical data of the interactive content associated with the target promotional content; The interactive content associated with the target promotional content includes at least one of the following: an entry point for participating in the target activity associated with the target promotional content, an entry point for trading the target promotional product associated with the target promotional content, published content associated with the target promotional content, topics associated with the target promotional content, live streams associated with the target promotional content, and groups associated with the target promotional content.

6. The method as described in claim 4, characterized in that, The target promotional content includes target components, which are determined based on the account information of the target account and component elements; the step of displaying a session page associated with the target promotional object in response to a trigger operation on the target promotional content includes: In response to a trigger operation on the target component, the session page is displayed, the session page including the target component element corresponding to the target component.

7. The method as described in claim 6, characterized in that, The splash screen is located in the first layer; the process of displaying the session page in response to a trigger operation on the target component includes: In response to a trigger operation on the target component, a first-stage animation is played, which shows the target component element corresponding to the target component moving from the first layer to the second layer; the second layer is above the first layer; In response to the end of the first stage animation, the splash screen page in the first layer is replaced with the session page for display, and the second stage animation is played. The second stage animation is used to show the target component element moving from the second layer to the first layer. In response to the end of the second stage animation, the second layer is de-displayed.

8. A page interaction device, characterized in that, The device includes: The determining unit is used to respond to the launch operation of the target application and determine the target promotional material that matches the target account based on the account information of the target account; The display unit is used to display a splash screen page, which includes target promotional content. The target promotional content is obtained by updating the initial promotional content based on the target promotional material.

9. A page interaction device, characterized in that, The device includes: The display unit is used to display the splash screen page, which includes the target promotion content of the target promotion object; The display unit is further configured to display a session page associated with the target promotion object in response to a trigger operation for the target promotion content; wherein the session page displays target session content sent by the target agent, and the target session content is generated by the target agent based on the account information of the target account.

10. A computer device, characterized in that, The computer device includes a memory, a communication interface, and a processor, wherein the memory, the communication interface, and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the page interaction method as described in any one of claims 1 to 7.

11. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program that, when executed by a processor, implements the page interaction method as described in any one of claims 1 to 7.

12. A computer program product, characterized in that, The computer program product includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium and executes the computer program, causing the computer device to perform the page interaction method as described in any one of claims 1 to 7.

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