Vehicle logo mounting structure and vehicle

Abstract

The vehicle logo installation structure comprises a radiator grille, a vehicle logo assembly and at least two installation frames, the installation frames are connected to the front side of a vehicle body, the vehicle logo assembly is connected to the rear side of the radiator grille, the radiator grille is provided with connecting through holes for the vehicle logo assembly to be exposed, the installation frames are provided with opening seats with forward openings, and the vehicle logo assembly is connected to the rear side of the radiator grille. A bayonet socket inserted into the opening seat is arranged on the radiator grille, and a clamping structure is arranged between the bayonet socket and the opening seat. According to the vehicle logo installation structure, the radiator grille is reliably installed through the multiple installation frames, the bayonet socket can be inserted into the opening seat, the bayonet socket can be upwards supported, the problem of durability failure is avoided, the bayonet socket and the opening seat are connected through the clamping structure, and therefore the installation effect is good. The radiator grille and the automobile body are effectively positioned in the front-back direction, reliable connection of the radiator grille and the automobile body is guaranteed, and the positioning and assembling difficulty of the structure is reduced.

Description

Technical Field

[0001] The utility model belongs to the technical field of vehicle logos, and more specifically, relates to a vehicle logo installation structure and a vehicle. Background Art

[0002] With the increasing number of car logo designs, the matching structure of the radiator grille and the car logo of some vehicles needs to be designed synchronously. The car logo can be in a common form or in a structure such as a luminous car logo. The car logo is generally installed on the rear side of the radiator grille. The existing installation structure is difficult to ensure the installation reliability of the radiator grille with a certain weight. At the same time, the above structure cannot be accurately matched during assembly, which makes assembly difficult and affects the assembly rhythm. Utility Model Content

[0003] The purpose of the utility model is to provide a vehicle logo installation structure and a vehicle, which can realize reliable installation of the vehicle logo, simplify the assembly process of the vehicle logo, and improve the assembly accuracy of the vehicle logo.

[0004] To achieve the above-mentioned purpose, the technical solution adopted by the utility model is: to provide a vehicle logo installation structure, including a radiator grille, a vehicle logo assembly and at least two mounting frames, the mounting frames are connected to the front side of the vehicle body and are arranged at intervals along the left and right directions of the vehicle body, the vehicle logo assembly is connected to the rear side of the radiator grille, the radiator grille is provided with a connecting through hole for exposing the vehicle logo assembly, the mounting frame is provided with an opening seat opening forward, the radiator grille is provided with a plug-in seat inserted in the opening seat, and a clamping structure is provided between the plug-in seat and the opening seat.

[0005] In a possible implementation, the clamping structure includes a clamping claw disposed in the opening seat and a clamping hole disposed on the plug-in seat, the clamping hole is disposed through the upper and lower directions, and the clamping claw extends from the back to the front and is clamped and matched with the clamping hole.

[0006] In some embodiments, the socket includes a horizontally extending horizontal plate and a plurality of connecting ribs respectively arranged on the upper and lower sides of the horizontal plate, the plate surface of the connecting ribs is arranged along the up and down direction, the card hole is arranged on the horizontal plate, and the card hole is located on the rear side of the connecting ribs.

[0007] In one possible implementation, the vehicle logo installation structure also includes a limit card seat and a limit bracket. The limit card seat is arranged on the rear side of the radiator grille, the limit bracket is connected to the front side of the vehicle body and is arranged corresponding to the limit card seat in front and behind. The limit card seat is located above the limit bracket and is engaged with the limit card seat.

[0008] In some embodiments, the limit holder is provided with a limit hole extending vertically, and the limit bracket is provided with a limit claw extending forward to the top of the limit holder. The limit claw has a limit portion that bends and extends downward, and the limit portion can be engaged in the limit hole to lock the relative position of the radiator grille and the vehicle body.

[0009] In one possible implementation, a positioning mounting seat is provided on the radiator grille, a positioning connecting seat is provided on the vehicle logo assembly, one of the positioning mounting seat and the positioning connecting seat is provided with a positioning column extending in the front-to-back direction, and the other of the positioning mounting seat and the positioning connecting seat is provided with a positioning hole passing through the front-to-back direction, and the positioning column is inserted into the positioning hole.

[0010] In some embodiments, a first connecting hole opening backwards is provided on the positioning mounting seat, and a second connecting hole corresponding to the front and rear of the first connecting hole is provided on the positioning connecting seat. The radiator grille and the vehicle logo assembly are connected by a connecting piece passing through the first connecting hole and the second connecting hole.

[0011] In one possible implementation, the vehicle logo assembly includes a rear shell, a front shell and a light-emitting panel. The rear shell is connected to the rear side of the front shell. The rear shell can enclose together with the front shell to form a space for accommodating the light-emitting panel. The front shell is provided with a light-transmitting boss protruding forward, and the light-transmitting boss extends into the connecting through hole.

[0012] In some embodiments, an edge of the rear shell is provided with an inserting ring groove opening forward, and a plugging ring strip is provided on the rear side of the front shell, and the plugging ring strip is inserted into the inserting ring groove.

[0013] Compared with the prior art, the solution shown in the embodiment of the present application provides a vehicle logo mounting structure, which utilizes a plurality of mounting frames arranged on the front side of the vehicle body to reliably mount the radiator grille; the plug-in socket on the radiator grille can be plugged into the opening seat; the inner bottom wall of the opening seat is utilized to form an upward support for the plug-in socket, thereby avoiding the problem of durable failure; a snap-fit ​​structure is adopted between the plug-in socket and the opening seat to effectively position the radiator grille and the vehicle body in the front-to-back direction, thereby ensuring a reliable connection between the radiator grille and the vehicle body, reducing the positioning and assembly difficulty of the structure, improving the assembly efficiency of the structure, and making the vehicle logo mounting structure have good external aesthetics.

[0014] The utility model also provides a vehicle, which includes a vehicle logo installation structure. The vehicle uses a plurality of mounting frames on the front side of the vehicle body to reliably install the radiator grille, the plug-in socket on the radiator grille can be plugged into the opening seat, and the inner bottom wall of the opening seat is used to form an upward support for the plug-in socket to avoid the problem of durable failure. The plug-in socket and the opening seat are connected by a clamping structure, so that the radiator grille and the vehicle body are effectively positioned in the front-to-back direction, ensuring the reliable connection between the radiator grille and the vehicle body, reducing the positioning and assembly difficulty of the structure, improving the assembly efficiency of the structure, and making the vehicle logo installation structure have good external aesthetics. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0016] Figure 1 A schematic diagram of a partial structure of a vehicle logo installation structure provided by an embodiment of the utility model;

[0017] Figure 2 A schematic diagram of the partial structure of the vehicle logo installation structure provided by the embodiment of the utility model from another angle (the limiting bracket is omitted);

[0018] Figure 3 For the utility model embodiment Figure 2 The partially enlarged structural diagram of middle Ⅰ;

[0019] Figure 4 For the utility model embodiment Figure 2 Schematic diagram of the partial enlarged structure of middle Ⅱ;

[0020] Figure 5 A schematic diagram of a partial rear structural view of a vehicle logo installation structure provided by an embodiment of the utility model;

[0021] Figure 6 For the utility model embodiment Figure 5 Schematic diagram of the cross-sectional structure of AA;

[0022] Figure 7 For the utility model embodiment Figure 5 Schematic diagram of the cross-sectional structure of the middle BB;

[0023] Figure 8 For the utility model embodiment Figure 5 A schematic diagram of the partially enlarged structure of middle III;

[0024] Fig. 9 For the utility model embodiment Figure 4 A schematic diagram of the structure of the middle limit bracket;

[0025] Fig.10 For the utility model embodiment Figure 5 A schematic diagram of the structure of the middle mounting frame;

[0026] Fig.11 For the utility model embodiment Figure 1 Schematic diagram of the exploded structure of the vehicle logo assembly;

[0027] Fig.12 For the utility model embodiment Figure 1Schematic diagram of the partial enlarged structure of the radiator grille.

[0028] Among them, the reference numerals in the figure are:

[0029] 1. Radiator grille; 11. Plug-in socket; 12. Horizontal plate; 13. Connecting rib; 14. Clamping hole; 15. Connecting through hole; 2. Vehicle logo assembly; 21. Rear shell; 22. Front shell; 23. Light-emitting board; 24. Translucent boss; 25. Plug-in ring groove; 26. Plug-in ring strip; 27. Matching seat; 3. Mounting frame; 31. Opening seat; 32. Clamping claw; 41. Limiting clamping seat; 42. Limiting bracket; 43. Limiting hole; 44. Limiting claw; 45. Limiting part; 51. Positioning mounting seat; 52. Positioning connecting seat; 53. Positioning column; 54. Positioning hole; 55. First connecting hole; 56. Second connecting hole. DETAILED DESCRIPTION

[0030] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0031] In the claims, specification and the above-mentioned drawings of the present utility model, the terms "front" and "rear" are the same as the front-to-back direction of the vehicle body, "left" and "right" are the same as the left-to-right direction of the vehicle body, and "up" and "down" are the same as the up-down direction of the vehicle body; the term "inside" refers to the direction toward the central axis of the vehicle body, and the term "outside" refers to the direction away from the central axis of the vehicle body, wherein the central axis of the vehicle body is parallel to the front-to-back direction of the vehicle body. The remaining directional words, unless otherwise clearly defined, such as the use of the terms "center", "lateral", "longitudinal", "horizontal", "vertical", "top", "bottom", "clockwise", "counterclockwise", "high", "low" and the like to indicate the direction or position relationship are based on the direction and position relationship shown in the drawings, and are only for the convenience of describing the present utility model and simplifying the description, rather than indicating or implying that the device or element referred to must have a specific direction or be constructed and operated in a specific direction, so they cannot be understood as limiting the specific protection scope of the present utility model.

[0032] Please also read Figures 1 to 12 Now, the vehicle logo installation structure and the vehicle provided by the utility model are described. The vehicle logo installation structure comprises a radiator grille 1, a vehicle logo assembly 2 and at least two mounting frames 3. The mounting frames 3 are connected to the front side of the vehicle body and are arranged at intervals along the left and right directions of the vehicle body. The vehicle logo assembly 2 is connected to the rear side of the radiator grille 1. The radiator grille 1 is provided with a connecting through hole 15 for exposing the vehicle logo assembly 2. The mounting frame 3 is provided with an opening seat 31 opening forward. The radiator grille 1 is provided with a plug-in seat 11 inserted in the opening seat 31. A clamping structure is provided between the plug-in seat 11 and the opening seat 31.

[0033] Compared with the prior art, the vehicle logo installation structure provided in the present embodiment uses a plurality of mounting frames 3 arranged on the front side of the vehicle body to reliably install the radiator grille 1. The plug-in socket 11 on the radiator grille 1 can be plugged into the opening seat 31. The inner bottom wall of the opening seat 31 is used to form an upward support for the plug-in socket 11 to avoid the problem of durable failure. The plug-in socket 11 and the opening seat 31 are connected by a snap-fit ​​structure to effectively position the radiator grille 1 and the vehicle body in the front-to-back direction, thereby ensuring a reliable connection between the radiator grille 1 and the vehicle body, reducing the positioning and assembly difficulty of the structure, improving the assembly efficiency of the structure, and making the vehicle logo installation structure have good external aesthetics.

[0034] In this embodiment, the connecting through hole 15 provided on the radiator grille 1 allows the vehicle logo assembly 2 to be exposed, so that the vehicle logo has a good display effect and improves the aesthetics of the structure. In the above structure, the plug-in socket 11 is plugged into the opening seat 31, and the inner bottom wall of the opening seat 31 is used to support the plug-in socket 11, so that the entire radiator grille 1 is well supported. The setting of the clamping structure facilitates the locking of the front and rear positions of the opening seat 31 and the plug-in socket 11, facilitates the positioning and installation of the structure, and improves the installation efficiency of the structure.

[0035] In some possible implementations, the above-mentioned characteristic snap-in structure is adopted as follows Figure 2 , Figure 4 , Figure 5 and Figure 7 See the structure shown. Figure 2 , Figure 4 , Figure 5 and Figure 7 The clamping structure includes a clamping claw 32 arranged in the opening seat 31 and a clamping hole 14 arranged on the plug socket 11. The clamping hole 14 is set through in the up and down direction. The clamping claw 32 extends from the back to the front and is clamped and matched with the clamping hole 14.

[0036] In this embodiment, the clamping structure is in the form of a combination of a clamping claw 32 and a clamping hole 14. Through the clamping action of the clamping claw 32 and the clamping hole 14, the front and rear positions of the plug-in seat 11 and the opening seat 31 are limited and locked. The above-mentioned structural form facilitates the structural assembly of the radiator grille 1, improves the convenience of installation, and simplifies the installation process.

[0037] In some embodiments, the above-mentioned characteristic socket 11 can be used as follows Figure 2 , Figure 4 , Figure 5 and Figure 7 See the structure shown. Figure 2 , Figure 4 , Figure 5 and Figure 7The socket 11 includes a horizontal plate 12 extending horizontally and a plurality of connecting ribs 13 respectively arranged on the upper and lower sides of the horizontal plate 12. The plate surface of the connecting rib 13 is arranged along the up and down direction. The card hole 14 is arranged on the horizontal plate 12, and the card hole 14 is located on the rear side of the connecting rib 13.

[0038] In this embodiment, the horizontal plate 12 is used to arrange the clamping hole 14, and the clamping hole 14 is arranged along the up-down direction through the plate surface of the horizontal plate 12. A plurality of connecting ribs 13 are provided, which can enhance the connection reliability between the horizontal plate 12 and the radiator grille 1. Specifically, a plurality of connecting ribs 13 are arranged, which are respectively arranged above and below the horizontal plate 12. The connecting ribs 13 located at the lower part of the horizontal plate 12 effectively support the horizontal plate 12, and the connecting ribs 13 located at the upper part of the horizontal plate 12 can prevent the radiator grille 1 from tilting forward and downward due to the pulling effect, thereby ensuring the reliability of the radiator structure installation.

[0039] In some possible implementations, the above characteristic vehicle logo installation structure is adopted as follows Figure 6 and Fig. 9 See the structure shown. Figure 6 and Fig. 9 The vehicle logo installation structure also includes a limit card seat 41 and a limit bracket 42. The limit card seat 41 is arranged on the rear side of the radiator grille 1, and the limit bracket 42 is connected to the front side of the vehicle body and is arranged corresponding to the limit card seat 41 in front and behind. The limit card seat 41 is located above the limit bracket 42 and is engaged with the limit card seat 41.

[0040] In this embodiment, a limit bracket 42 is further provided on the front side of the vehicle body, and a limit clamping seat 41 is provided on the rear side of the radiator grille 1. The limit bracket 42 is supported by the limit bracket 41, and the position of the radiator grille 1 and the vehicle body in the front and rear directions is limited by the clamping fit between the two.

[0041] Specifically, the limit holder 41 is located in the middle of the rear side of the radiator grille 1, that is, in the middle of the left and right direction. Similarly, the limit bracket 42 is also located in the middle of the front side of the vehicle body, and is arranged in front and back correspondence with the limit holder 41. The two can be connected, so that the radiator grille 1 is stably installed on the front side of the vehicle body, improving the reliability of the structural installation.

[0042] In some embodiments, the above-mentioned characteristic limit clamping seat 41 and limit bracket 42 can be used as follows: Figure 6 and Fig. 9 See the structure shown. Figure 6 and Fig. 9The limiting socket 41 is provided with a limiting hole 43 which passes through from top to bottom, and the limiting bracket 42 is provided with a limiting claw 44 which extends forward to the top of the limiting socket 41. The limiting claw 44 has a limiting portion 45 which bends and extends downward, and the limiting portion 45 can be clamped in the limiting hole 43 to lock the relative position of the radiator grille 1 and the vehicle body.

[0043] In this embodiment, the limiting claw 44 on the limiting bracket 42 can be snapped into the limiting hole 43 of the limiting clamp 41, so as to realize the snapping fit between the two, so that the position of the radiator grille 1 on the front side of the vehicle body is limited. The limiting portion 45 on the limiting claw 44 is bent downward and snapped into the limiting hole 43, so as to ensure a good limiting effect, so that the front and rear positions of the radiator grille 1 and the vehicle body are further locked. The limiting portion 45 adopts an arc-shaped bending structure, and the front end of the limiting claw 44 has a tendency to extend forward and upward, so that the limiting clamp 41 is convenient to insert backward between the top surface of the limiting bracket 42 and the limiting column, so that the limiting portion 45 can smoothly enter the limiting hole 43, which facilitates the assembly operation of the radiator grille 1.

[0044] Specifically, the limiting claw 44 is obtained by cutting the top wall of the limiting bracket 42 and is formed by bending, which is convenient for structural processing, helps to reduce the manufacturing cost, and at the same time ensures the connection strength of the structure.

[0045] In some possible implementations, the above-mentioned characteristic positioning mounting seat 51 and the positioning connecting seat 52 are adopted as follows Figure 3 , Figure 8 , Fig.11 and Fig.12 See the structure shown. Figure 3 , Figure 8 , Fig.11 and Fig.12 A positioning mounting seat 51 is provided on the radiator grille 1, and a positioning connecting seat 52 is provided on the vehicle logo assembly 2. One of the positioning mounting seat 51 and the positioning connecting seat 52 is provided with a positioning column 53 extending along the front-to-back direction, and the other of the positioning mounting seat 51 and the positioning connecting seat 52 is provided with a positioning hole 54 that passes through the front and back, and the positioning column 53 is inserted into the positioning hole 54.

[0046] In this embodiment, the positioning mounting seat 51 provided on the radiator grille 1 can be positioned and matched with the positioning connection seat 52 on the vehicle logo assembly 2, and the precise positioning of the structure in the up and down and front and back directions is achieved by inserting the positioning column 53 into the positioning hole 54. During assembly, preliminary pre-installation can be performed visually, solving the problem of assembly difficulties caused by blind installation. The matching clearance between the positioning column 53 and the positioning hole 54 is designed to be 0.5mm, avoiding over-constraint of the product caused by over-positioning, thereby avoiding the problem of poor matching of the product appearance, and improving the installation accuracy of the structure.

[0047] Under the guidance of the positioning structure, the vehicle logo assembly 2 can be more conveniently installed on the front side of the radiator grille 1, which helps to improve the assembly efficiency between the two and ensure the assembly rhythm. After installation, the radiator grille 1 and the vehicle logo assembly 2 can be reliably connected by screws, bolts or pins to form a whole, which is convenient for subsequent installation on the front side of the vehicle body.

[0048] On this basis, a matching seat 27 is further provided on the rear side wall of the radiator grille 1. The cross section of the matching seat 27 is L-shaped. The vertical surface of the matching seat 27 can contact the front end surface of the vehicle logo component 2. The vertical surface of the matching seat 27 can contact the top surface or bottom surface of the vehicle logo component 2, so that the matching seat 27 can form a good limiting effect on the upper or lower part of the vehicle logo component 2. There are multiple matching seats 27 on the radiator grille 1, and the multiple matching seats 27 are respectively located on the upper and lower sides of the vehicle logo component 2, so as to effectively limit the upper and lower positions of the vehicle logo component 2.

[0049] In some embodiments, see Figure 3 , Figure 8 , Fig.11 and Fig.12 The positioning mounting seat 51 is provided with a first connecting hole 55 opening backwards, and the positioning connecting seat 52 is provided with a second connecting hole 56 corresponding to the front and rear of the first connecting hole 55. The radiator grille 1 and the vehicle logo assembly 2 are connected by a connecting piece passing through the first connecting hole 55 and the second connecting hole 56.

[0050] In this embodiment, the first connection hole 55 on the positioning mounting seat 51 is used to align with the second connection hole 56 on the positioning connection seat 52, and the positioning mounting seat 51 and the positioning connection seat 52 are connected by a connecting piece. The first connection hole 55 is set as a threaded hole, and the second connection hole 56 adopts a through-hole structure. The connecting piece is a threaded member, and the connecting piece passes through the second connection hole 56 from back to front and is threadedly connected to the first connection hole 55, so that the vehicle logo assembly 2 is reliably connected to the rear side of the radiator grille 1, and the two are installed to the front side of the vehicle body after forming a unified whole.

[0051] As a specific embodiment, the positioning column 53 can be set on the radiator grille 1, that is, on the positioning mounting seat 51. The positioning column 53 extends to the rear side of the vehicle body, and the diameter of the extended end of the positioning column 53 gradually decreases to form a discontinuity. The positioning hole 54 is set on the vehicle logo component 2, that is, on the positioning connecting seat 52. When the vehicle logo component 2 is installed on the radiator grille 1, the positioning column 53 gradually extends into the positioning hole 54 to form a precise positioning and matching effect.

[0052] In some possible implementations, the characteristic vehicle logo component 2 is used as follows Fig.11 See the structure shown. Fig.11The vehicle logo assembly 2 includes a rear shell 21, a front shell 22 and a light-emitting board 23. The rear shell 21 is connected to the rear side of the front shell 22. The rear shell 21 can enclose a space with the front shell 22 to accommodate the light-emitting board 23. The front shell 22 is provided with a light-transmitting boss 24 protruding forward, and the light-transmitting boss 24 extends into the connecting through hole 15.

[0053] In this embodiment, the vehicle logo assembly 2 is in the form of a combination of a rear housing 21 and a front housing 22, which can enclose a cavity for accommodating the light-emitting panel 23. The light-transmitting boss 24 on the front housing 22 protrudes toward the front side and forms a vehicle logo, which is used to pass through the connecting hole 15 of the radiator grille 1, so as to facilitate installation and assembly. At the same time, it is also convenient for people to see it intuitively, forming a good indication and publicity effect, and enhancing the structural aesthetics of the vehicle logo part on the front side of the vehicle body. Under the luminous effect of the light-emitting panel 23, the light-transmitting boss 24 facilitates the exposure of light, forming a luminous effect, and has good aesthetics.

[0054] In some embodiments, the front housing 22 and the rear housing 21 may be configured as follows: Figure 6 and Fig.11 See the structure shown. Figure 6 and Fig.11 The edge of the rear shell 21 is provided with a plug-in ring groove 25 opening forward, and the rear side of the front shell 22 is provided with a plug-in ring strip 26 , which is plugged into the plug-in ring groove 25 .

[0055] In this embodiment, the plug-in ring groove 25 provided on the edge of the rear housing 21 has a forward opening for inserting the plug-in ring strip 26 at the rear of the front housing 22, so that the relative positions of the two are effectively limited. The cross section of the plug-in ring groove 25 is a C-shaped opening. The plug-in ring strip 26 can be easily inserted into the plug-in ring strip 26 to form a plug-in fit effect and form a complete vehicle logo assembly 2. The above structure is easy to install, can avoid the problem of large tolerance caused by the excessive length of the dimensional chain in the left and right directions, avoid the transmission and accumulation of tolerances, help reduce the appearance gap of the components, and improve the installation efficiency of the structure.

[0056] On the basis of the above structure, the rear shell body 21 is also provided with a limiting ear located on the outer periphery of the plug-in ring groove 25. A plurality of limiting ears are arranged at circumferential intervals along the plug-in ring groove 25, which can limit the outer peripheral edge of the front shell body 22 to the middle space formed by the plurality of limiting ears, thereby facilitating the plug-in cooperation between the plug-in ring strip 26 and the plug-in ring groove 25.

[0057] As a parallel embodiment, the plug-in ring groove 25 can also be set at the edge of the front shell 22, with a rearward opening, and the plug-in ring strip 26 is set at the edge of the rear shell 21 and can be inserted forward into the plug-in ring groove 25 of the front shell 22, which can also effectively position the front shell 22 and the rear shell 21.

[0058] Based on the same inventive concept, the embodiment of the present application also provides a vehicle, which includes a vehicle logo installation structure. The above-mentioned vehicle uses multiple mounting frames 3 on the front side of the vehicle body to reliably install the radiator grille 1. The plug-in socket 11 on the radiator grille 1 can be plugged into the opening seat 31. The inner bottom wall of the opening seat 31 is used to form an upward support for the plug-in socket 11 to avoid the problem of durable failure. The plug-in socket 11 and the opening seat 31 are connected by a clamping structure, so that the radiator grille 1 and the vehicle body are effectively positioned in the front and rear directions, ensuring the reliable connection between the radiator grille 1 and the vehicle body, reducing the positioning and assembly difficulty of the structure, improving the assembly efficiency of the structure, and making the vehicle logo installation structure have good external aesthetics.

[0059] The above are only preferred embodiments of the present invention and are not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. The vehicle logo installation structure is characterized by: The invention comprises a radiator grille (1), a vehicle logo component (2) and at least two mounting frames (3), wherein the mounting frames (3) are connected to the front side of the vehicle body and are arranged at intervals along the left-right direction of the vehicle body, the vehicle logo component (2) is connected to the rear side of the radiator grille (1), the radiator grille (1) is provided with a connecting through hole (15) for exposing the vehicle logo component (2), the mounting frame (3) is provided with an opening seat (31) opening forward, the radiator grille (1) is provided with a plug-in seat (11) inserted into the opening seat (31), and a clamping structure is provided between the plug-in seat (11) and the opening seat (31).

2. The vehicle logo installation structure according to claim 1, characterized in that: The clamping structure comprises a clamping claw (32) arranged in the opening seat (31) and a clamping hole (14) arranged on the plug seat (11); the clamping hole (14) is arranged to pass through in the up-down direction; the clamping claw (32) extends from the back to the front and is clamped and matched with the clamping hole (14).

3. The vehicle logo installation structure according to claim 2, characterized in that: The socket (11) comprises a horizontal plate (12) extending horizontally and a plurality of connecting ribs (13) respectively arranged on the upper and lower sides of the horizontal plate (12); the plate surface of the connecting rib (13) is arranged in the upper and lower directions; the clamping hole (14) is arranged on the horizontal plate (12); and the clamping hole (14) is located on the rear side of the connecting rib (13).

4. The vehicle logo installation structure according to claim 1, characterized in that: The vehicle logo installation structure further comprises a limit card seat (41) and a limit bracket (42); the limit card seat (41) is arranged at the rear side of the radiator grille (1); the limit bracket (42) is connected to the front side of the vehicle body and is arranged in front and rear correspondence with the limit card seat (41); the limit card seat (41) is located above the limit bracket (42) and is engaged with the limit card seat (41).

5. The vehicle logo installation structure according to claim 4, characterized in that: The limit clamping seat (41) is provided with a limit hole (43) which passes through from top to bottom, and the limit bracket (42) is provided with a limit claw (44) which extends forward to the top of the limit clamping seat (41), and the limit claw (44) has a limit portion (45) which bends and extends downward, and the limit portion (45) can be engaged in the limit hole (43) to lock the relative position of the radiator grille (1) and the vehicle body.

6. The vehicle logo installation structure according to any one of claims 1 to 5, characterized in that: The radiator grille (1) is provided with a positioning mounting seat (51), the vehicle logo assembly (2) is provided with a positioning connecting seat (52), one of the positioning mounting seat (51) and the positioning connecting seat (52) is provided with a positioning column (53) extending in the front-to-back direction, the other of the positioning mounting seat (51) and the positioning connecting seat (52) is provided with a positioning hole (54) penetrating from front to back, and the positioning column (53) is inserted into the positioning hole (54).

7. The vehicle logo installation structure according to claim 6, characterized in that: The positioning mounting seat (51) is provided with a first connecting hole (55) opening backwards, the positioning connecting seat (52) is provided with a second connecting hole (56) corresponding to the front and rear of the first connecting hole (55), and the radiator grille (1) and the vehicle logo assembly (2) are connected via a connecting piece penetrating through the first connecting hole (55) and the second connecting hole (56).

8. The vehicle logo installation structure according to any one of claims 1 to 5, characterized in that: The vehicle logo assembly (2) comprises a rear shell (21), a front shell (22) and a light-emitting panel (23); the rear shell (21) is connected to the rear side of the front shell (22); the rear shell (21) and the front shell (22) can enclose a space for accommodating the light-emitting panel (23); the front shell (22) is provided with a light-transmitting boss (24) protruding forward; the light-transmitting boss (24) extends into the connecting through hole (15).

9. The vehicle logo installation structure according to claim 8, characterized in that: The edge of the rear shell (21) is provided with a plug-in ring groove (25) opening forward, and the rear side of the front shell (22) is provided with a plug-in ring strip (26), and the plug-in ring strip (26) is plugged into the plug-in ring groove (25).

10. A vehicle, characterized in that: The vehicle comprises the vehicle logo mounting structure according to any one of claims 1-9.

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