Building outer wall advertising system
By designing a recessed operating platform and an advertising lifting mechanism, the problems of external wall advertising systems disrupting architectural harmony and difficulties in high-altitude operations have been solved, thereby improving the safety and efficiency of advertising replacement and reducing costs.
Patent Information
- Application Number
- CN202520087275.7
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-01-13
- Publication Date
- 2026-02-17
- Estimated Expiration
- 2035-01-13
AI Technical Summary
Existing exterior wall advertising systems suffer from problems such as disrupting architectural harmony, difficulty in replacement, and high risk during design and operation. They are particularly costly and inefficient in high-altitude operations, making it difficult to respond quickly to market demands.
By adopting a concave operating platform and an advertising lifting mechanism, the advertising bracket is mounted on the concave operating platform and combined with cables and fixed pulleys to achieve the lifting and fixing of the advertising, reducing reliance on high-altitude operations and simplifying the replacement process.
It improved the harmony of the building's appearance, reduced the difficulty and risk of replacing advertisements, increased replacement efficiency, and reduced costs and safety hazards.
Smart Images

Figure CN223927050U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to a building exterior wall advertising system. Background Technology
[0002] In modern urban construction, exhibition buildings serve as crucial platforms for showcasing cultural, artistic, and commercial information. Their exterior design and functional configuration not only affect the building's aesthetic value but also directly impact the city's image and spatial atmosphere. To fully utilize the exterior wall space of exhibition buildings for information dissemination and commercial promotion, large-format exterior wall advertising systems are widely used. However, current exterior wall advertising systems face a series of problems in their design and operation.
[0003] Firstly, traditional exterior wall advertising systems generally employ a protruding installation design, meaning the advertising components are independent of the main building structure, directly fixed to the exterior wall surface or extending outwards. While this design facilitates installation and dismantling, it significantly disrupts the integrity and harmony of the building's appearance, making the advertising components an obtrusive presence that clashes with the surrounding environment and diminishes the overall aesthetic appeal. This is particularly inappropriate in today's pursuit of integrated architectural design and aesthetically pleasing urban skylines.
[0004] Secondly, due to the cyclical and flexible nature of exhibition activities, the content of exterior wall advertisements needs to be frequently changed to adapt to different themes and promotional needs. However, the replacement of existing exterior wall advertising systems faces many challenges: on the one hand, advertising curtains are usually large in size and heavy in weight, and are often installed at high altitudes, requiring a large number of aerial work vehicles (such as suspended platforms and cranes) for auxiliary operations. This not only increases operating costs but also places extremely high demands on the ground operation site, such as open space and ground load-bearing capacity. On the other hand, the replacement process is complex and cumbersome, involving multiple steps such as dismantling the old curtain, cleaning the wall, and installing the new curtain. Each step must be carried out carefully in a high-altitude environment, which is not only time-consuming and labor-intensive but also poses significant safety risks, resulting in low overall replacement efficiency and difficulty in meeting the needs of rapid market changes. Utility Model Content
[0005] To overcome at least one of the defects described in the prior art, this utility model provides a building exterior wall advertising system. It solves the problem of advertisements protruding from the wall surface, while avoiding reliance on aerial work vehicles for advertising replacement, thus reducing the cost of replacement and improving work efficiency.
[0006] The technical solution adopted by this utility model to solve its problem is:
[0007] An exterior wall advertising system includes: an exterior wall body having a recessed operating platform, the operating platform including a top surface, a bottom surface, and a longitudinal surface, the longitudinal surface having an inspection channel communicating with the inner side of the exterior wall body; an advertising rack including a top rack mounted on the top surface and a bottom rack mounted on the bottom surface; and an advertising lifting mechanism for lifting the top of the advertisement to the top rack.
[0008] By adopting the above solution and assembling the advertising brackets on the recessed operating platform, the advertisements can be placed closer to or embedded in the building's exterior wall, making them flush with the wall and reducing their obtrusiveness to the building's appearance. At the same time, workers can operate and replace the advertisements on the operating platform, significantly reducing the difficulty and risk of replacing advertisements. The advertising lifting mechanism simplifies the raising and lowering process of the advertising curtain, reducing reliance on aerial work vehicles. This not only reduces operating costs but also improves the safety and efficiency of the replacement operation.
[0009] Furthermore, the top bracket includes two top mounting rods mounted on the top surface and a top hanging rod connected between the two top mounting rods; the bottom bracket includes two bottom mounting rods mounted on the bottom surface and a bottom hanging rod connected between the two bottom mounting rods, with a gap reserved between the top hanging rod and the top surface, and a similar gap reserved between the bottom hanging rod and the bottom surface.
[0010] By adopting the above solution, and through the design of top and bottom brackets, the installation and dismantling of advertising banners becomes simpler and faster. Workers can easily attach and dismantle the banners from within the operating platform, greatly reducing the difficulty and risk of working at heights, and allowing for better handling and securing of the banners.
[0011] Furthermore, the advertising lifting mechanism is a cable, one end of which is connected to the bottom surface or longitudinal surface, and the other end passes through the gap between the top surface and the top hanging rod and hangs naturally downwards towards the bottom hanging rod, for connecting the top of the advertisement.
[0012] By adopting the above solution, the cost of the cable is low, the operation is convenient for workers, and the raising and lowering of the advertisement can be completed by simply pulling the cable. At the same time, the cable is easy to knot and has greater flexibility in fixing.
[0013] Furthermore, the advertising lifting mechanism includes: a lifting rocker arm, which is mounted on the longitudinal surface; a traction rope, one end of which is connected to the lifting rocker arm and the other end of which is connected to the top bracket, so that the top bracket is suspended below the top surface; and a fixed pulley assembly, which is mounted on the top surface and / or the longitudinal surface, for providing steering force to the traction rope.
[0014] By adopting the above solution, the lifting and lowering of the advertisement can be achieved by shaking the lifting lever, without the need for complicated mechanical equipment or aerial work vehicles. The guiding role of the fixed pulley group also ensures that the movement trajectory of the traction rope is stable and accurate. The entire lifting mechanism is reasonably designed and structurally stable, which can effectively avoid safety hazards such as falling from heights.
[0015] Furthermore, the top bracket is equipped with multiple hooks that slide upwards, and these hooks are used to connect to the top of the advertisement.
[0016] By adopting the above solution, the sliding design of the hook on the top bracket allows the connection position of the advertisement to be flexibly adjusted to meet the needs of advertisements of different sizes and shapes, and makes the advertisement installation convenient.
[0017] Furthermore, it also includes a safety lock track, which is fixed to the longitudinal surface and used to attach a safety lock.
[0018] By adopting the above solution, the design of the safety lock rail provides additional safety for workers and reduces the risks of working at heights.
[0019] Furthermore, the safety lock track includes a slide rod for sliding the safety lock and a limiting connecting rod, wherein the end of the slide rod is provided with a limiting connecting rod, and the limiting connecting rod fixes the slide rod to the longitudinal surface.
[0020] By adopting the above solution, the safety lock can move along the slide bar with the worker when the operating platform moves, and the limiting connecting rod can prevent the safety lock from slipping off the slide bar, thus improving safety.
[0021] Furthermore, the bottom width of the operating platform ranges from 500mm to 1000mm.
[0022] By adopting the above solution, workers can change advertisements without occupying too much building space.
[0023] Furthermore, the top hanging rod and the top hanging rod are made of stainless steel tubes with a diameter of 30mm-60mm and a thickness of 1.5mm-3.5mm.
[0024] Furthermore, the slide bar is made of stainless steel tubing with a diameter of 30mm-50mm and a thickness of 1.5-3mm.
[0025] By adopting the above solution, stainless steel material itself has good corrosion resistance and can resist the erosion of most chemicals, while the steel pipe thickness within the above range meets the safety requirements for use.
[0026] In summary, the building exterior wall advertising system provided by this utility model has the following technical effects:
[0027] 1. Enhancing Architectural Harmony: By mounting advertising racks on a recessed operating platform, advertisements can be closer to or embedded in the building's exterior wall, achieving a flush effect. This design significantly reduces the obtrusiveness of advertising components on the building's appearance, enhancing the overall harmony and aesthetic appeal. This design approach is particularly important in today's pursuit of integrated architectural design and beautiful urban skylines.
[0028] 2. Reduced difficulty and risk of advertising replacement: The recessed operating platform provides workers with a relatively safe and convenient working environment. Workers can replace advertisements on the platform without relying on aerial work platforms for assistance. This not only reduces the difficulty of replacing advertisements but also significantly reduces the safety risks associated with working at heights.
[0029] 3. Improved Efficiency of Advertising Replacement: The introduction of the advertising lifting mechanism simplifies the raising and lowering process of the advertising banner. Through the lifting mechanism, workers can more easily raise the advertisement to the top rack or lower it from the top rack. This design not only reduces the time and labor costs required for advertising replacement but also improves the overall efficiency of the replacement operation. Attached Figure Description
[0030] Figure 1 This is a three-dimensional structural diagram of an embodiment of the present utility model;
[0031] Figure 2 This is a front structural diagram of an embodiment of the present utility model;
[0032] Figure 3 This is a side view of an embodiment of the present utility model;
[0033] Figure 4 This is a side view of one embodiment of the present utility model.
[0034] The meanings of the reference numerals in the attached drawings are as follows: 1. Exterior wall body; 11. Operating platform; 111. Top surface; 112. Bottom surface; 113. Longitudinal surface; 12. Maintenance passage; 2. Advertising hanger; 21. Top hanger; 211. Top mounting rod; 212. Top hanging rod; 22. Bottom hanger; 221. Bottom mounting rod; 222. Bottom hanging rod; 3. Advertising lifting mechanism; 31. Cable; 32. Lifting rocker; 33. Traction rope; 34. Fixed pulley block; 4. Hook and ring; 5. Safety lock track; 51. Sliding rod; 52. Limiting connecting rod; 6. Advertising curtain; 7. Interior. Detailed Implementation
[0035] To better understand and implement this invention, the technical solutions in the embodiments of this invention will be clearly and completely described and discussed below with reference to the accompanying drawings. Obviously, what is described here is only a part of the examples of this invention, not all of them. All other embodiments obtained by those skilled in the art based on the embodiments of this invention without creative effort are within the protection scope of this invention.
[0036] To facilitate understanding of the embodiments of this utility model, further explanations and descriptions will be provided below with reference to the accompanying drawings and specific embodiments. These embodiments do not constitute a limitation on the embodiments of this utility model.
[0037] In the description of this utility model, it should be noted that the terms "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", and "outer" indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are only for the convenience of describing this utility model and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on this utility model.
[0038] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention pertains. The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention.
[0039] See Embodiment 1 of this utility model. Figures 1-4As shown, a building exterior wall advertising system is disclosed, including an exterior wall body 1, an advertising hanger 2, and an advertising lifting mechanism 3. The exterior wall body 1 has a recessed operating platform 11, which includes a top surface 111, a bottom surface 112, and a longitudinal surface 113. The longitudinal surface 113 is provided with a maintenance channel 12 communicating with the inner side of the exterior wall body 1. The advertising hanger 2 includes a top hanger 21 mounted on the top surface 111 and a bottom hanger 22 mounted on the bottom surface 112. The advertising lifting mechanism 3 is used to lift the top of the advertisement to the top hanger 21. By mounting the advertising hanger 2 on the recessed operating platform 11, the advertisement can be closer to or embedded in the building exterior wall, making the advertisement flush with the exterior wall, thereby reducing the abruptness of the building's appearance. At the same time, workers can operate and replace the advertisement on the operating platform 11, significantly reducing the difficulty and risk of replacing the advertisement. The advertising lifting mechanism 3 simplifies the lifting and lowering process of the advertising curtain 6, reduces the dependence on high-altitude operation vehicles, not only reducing operating costs but also improving the safety and efficiency of replacement operations. The width of the bottom surface 112 of the operating platform 11 ranges from 500mm to 1000mm. Preferably, the width of the bottom surface 112 of the operating platform 11 is 600mm. Optionally, the width of the top surface 111 and the bottom surface 112 can be the same or different. This embodiment does not make a specific limitation.
[0040] In some specific embodiments, the top bracket 21 includes two top mounting rods 211 mounted on the top surface 111 and a top hanging rod 212 connected between the two top mounting rods 211; the bottom bracket 22 includes two bottom mounting rods 221 mounted on the bottom surface 112 and a bottom hanging rod 222 connected between the two bottom mounting rods 221, with a gap reserved between the top hanging rod 212 and the top surface 111, and a similar gap reserved between the bottom hanging rod 222 and the bottom surface 112. The advertising lifting mechanism 3 is a cable 31. One end of the cable 31 is connected to the bottom surface 112 or the longitudinal surface 113, and the other end passes through the gap between the top surface 111 and the top hanging rod 212 and hangs naturally downwards towards the bottom hanging rod 222, for connecting the top of the advertisement. Preferably, the top hanging rod 212 is rotatably connected to the top mounting rod 211, and the bottom hanging rod 222 is rotatably connected to the bottom mounting rod 221, thereby reducing the sliding friction between the cable 31 and the top hanging rod 212, avoiding wear on the cable 31, and improving the service life of the cable 31. The top hanging rod 212 and the top hanging rod 212 are made of stainless steel tubes with a diameter of 30mm-60mm and a thickness of 1.5mm-3.5mm. Preferably, the top hanging rod 212 and the top hanging rod 212 are made of 304 stainless steel round tubes with a diameter of 50mm and a thickness of 3mm. The stainless steel round tube serves as the main structural track for hanging and tensioning the advertising curtain 6. The track provides technical installation methods such as connection with the curtain wall and installation with the concrete slab. The diameter of the cable 31 is preferably a 5mm stainless steel cable.
[0041] When an advertisement needs to be hung, workers enter the operating platform 11 from the indoor area 7 or the roof through the maintenance passage 12. At this time, due to gravity, the other end of the cable 31 will naturally hang down from the gap between the top surface 111 and the top hanging rod 212 towards the bottom hanging rod 222. The end of the cable 31 can be connected to a hook-shaped accessory or directly passed through the advertising curtain 6 and knotted to fix it to the top of the advertising curtain 6. After it is connected to the advertisement, pull the cable 31 from one end to raise the advertising curtain 6 until it touches or is level with the top hanging rod 212. At this time, tie a slip knot at one end of the cable 31 to make it easy to replace the advertisement and untie the slip knot. At the same time, the cable 31 needs to be tightened to prevent the cable 31 from loosening and the advertisement from sliding down. After fixing the cable 31, fix the bottom of the advertising curtain 6 to the bottom hanging rod 222. The fixing method includes, but is not limited to, binding with a buckle or wire.
[0042] In some specific embodiments, the advertising lifting mechanism 3 includes a lifting rocker arm 32, a traction rope 33, and a fixed pulley group 34. The lifting rocker arm 32 is mounted on the longitudinal surface 113. One end of the traction rope 33 is connected to the lifting rocker arm 32, and the other end is connected to the top bracket 21, so that the top bracket 21 is suspended below the top surface 111. The fixed pulley group 34 is mounted on the top surface 111 and / or the longitudinal surface 113 to provide steering force for the traction rope 33. Preferably, the fixed pulley group 34 includes two sets of fixed pulleys, one set of which is located at the junction of the top surface 111 and the longitudinal surface 113, and the other set of fixed pulleys is located directly above the top bracket. The number of fixed pulleys in each set is not specifically limited. Optionally, the top bracket 21 is provided with multiple hooks 4 for connecting to the top of the advertisement. Of course, the hook 4 can also be replaced with a ring buckle or other connectors to prevent the advertising screen 6 from detaching from the top bracket 21 due to external force.
[0043] When an advertisement needs to be hung, workers enter the operating platform 11 from the indoor area 7 or the roof through the maintenance passage 12. At this time, the workers release the traction rope 33 to the top bracket 21 by operating the lifting rocker 32, thereby lowering the top bracket 21 and hanging the top of the advertisement on the hook 4 of the top bracket 21. Then, by operating the lifting rocker 32, the traction rope 33 is wound and retracted. At this time, the advertisement is raised to a position close to the top surface 111 along with the top bracket 21. Then, the bottom of the advertisement curtain 6 is fixed to the bottom hanging rod 222. The fixing method includes, but is not limited to, binding with buckles or wire.
[0044] It should be noted that, in other embodiments, the advertising space advertising screen 6 mentioned in this embodiment 1 may include, but is not limited to, advertising screen 6, wooden or plastic billboards or LED advertising screens.
[0045] In some embodiments, the building exterior advertising system further includes a safety lock track 5, which is fixed to the longitudinal surface 113 and used to attach safety locks. The safety lock is a high-altitude work safety lock, with a steel chain in the middle and buckles at both ends. The design of the safety lock track 5 provides additional safety for workers and reduces the risks of high-altitude operations. Specifically, the safety lock track 5 includes a slide rod 51 for sliding the safety lock and a limiting connecting rod 52. The end of the slide rod 51 is provided with the limiting connecting rod 52, which fixes the slide rod 51 to the longitudinal surface 113. This allows the safety lock to move along the slide rod 51 with the worker when the operating platform 11 moves, while the limiting connecting rod 52 prevents the safety lock from slipping off the slide rod 51, improving safety. The slide rod 51 is made of stainless steel tubing with a diameter of 30mm-50mm and a thickness of 1.5-3mm. Preferably, the slide rod 51 has a diameter of 32mm and a thickness of 1.8mm.
[0046] When replacing an advertisement, workers enter the operating platform 11 from indoors (7) or the roof via the maintenance passage 12. First, they attach one end of the safety lock to the slide bar 51 of the safety lock track 5. Then, they hang the advertisement and finally lift and secure it using the aforementioned advertisement lifting mechanism 3, thus completing the replacement. The operation is simple and highly safe.
[0047] In some embodiments, the sliding rod 51 of the safety lock track 5 can optionally pass through the maintenance passage 12, or a gap can be reserved, depending on the actual situation. If it does not pass through, it can facilitate workers to enter and exit. If it passes through, it can prevent workers from accidentally entering the operating platform 11 without fastening the safety lock and causing danger. Preferably, a safety door can be installed in the maintenance passage 12 to prevent unauthorized personnel from entering the operating platform 11 and causing danger.
[0048] In summary, the building exterior wall advertising system provided by this utility model has the following technical effects:
[0049] 1. Enhancing the Harmony of Building Appearance: By mounting the advertising bracket 2 on the recessed operating platform 11, the advertisement can be closer to or embedded in the building's exterior wall, achieving a flush effect between the advertisement and the exterior wall. This design significantly reduces the abruptness of the advertising components on the building's appearance, enhancing the overall harmony and aesthetic effect of the building's appearance. This design approach is particularly important in today's pursuit of integrated architectural design and beautiful urban skylines.
[0050] 2. Reduced difficulty and risk of advertising replacement: The recessed operating platform 11 provides workers with a relatively safe and convenient working environment. Workers can perform advertising replacement operations on the operating platform 11 without relying on aerial work platforms for assistance. This not only reduces the difficulty of replacing advertisements but also significantly reduces the safety risks associated with working at heights.
[0051] 3. Improved Efficiency of Advertising Replacement: The introduction of the advertising lifting mechanism 3 simplifies the raising and lowering process of the advertising banner 6. Through the advertising lifting mechanism 3, workers can more easily raise the advertisement to the top hanger 21 or lower it from the top hanger 21. This design not only reduces the time and labor costs required for advertising replacement but also improves the overall efficiency of the replacement operation.
[0052] The technical means disclosed in this utility model are not limited to those disclosed in the above embodiments, but also include technical solutions composed of any combination of the above technical features. It should be noted that those skilled in the art can make various improvements and modifications without departing from the principle of this utility model, and these improvements and modifications are also considered within the scope of protection of this utility model.
Claims
1. A building exterior wall advertising system, characterized in that, include: The exterior wall body (1) has a recessed operating platform (11). The operating platform (11) includes a top surface (111), a bottom surface (112) and a longitudinal surface (113). The longitudinal surface (113) is provided with an inspection channel (12) that communicates with the inner side of the exterior wall body (1). Advertising hanger (2), the advertising hanger (2) includes a top hanger (21) assembled on the top surface (111) and a bottom hanger (22) assembled on the bottom surface (112); An advertising lifting mechanism (3) is used to lift the top of the advertisement to the top bracket (21).
2. The building exterior wall advertising system according to claim 1, characterized in that, The top bracket (21) includes two top mounting rods (211) mounted on the top surface (111) and a top hanging rod (212) connected between the two top mounting rods (211); the bottom bracket (22) includes two bottom mounting rods (221) mounted on the bottom surface (112) and a bottom hanging rod (222) connected between the two bottom mounting rods (221). A gap is reserved between the top hanging rod (212) and the top surface (111), and a gap is also reserved between the bottom hanging rod (222) and the bottom surface (112).
3. The building exterior wall advertising system according to claim 2, characterized in that, The advertising lifting mechanism (3) is a cable (31). One end of the cable (31) is connected to the bottom surface (112) or the longitudinal surface (113), and the other end passes through the gap between the top surface (111) and the top hanging rod (212) and hangs down naturally towards the bottom hanging rod (222) to connect the top of the advertisement.
4. The building exterior wall advertising system according to claim 1, characterized in that, The advertising enhancement agency (3) includes: A lifting rocker arm (32) is mounted on the longitudinal surface (113); A traction rope (33) is provided, with one end connected to the lifting rocker arm (32) and the other end connected to the top bracket (21), so that the top bracket (21) is suspended below the top surface (111). A fixed pulley assembly (34), which is mounted on the top surface (111) and / or the longitudinal surface (113), is used to provide steering force to the traction rope (33).
5. The building exterior wall advertising system according to claim 4, characterized in that, The top bracket (21) is provided with multiple hooks (4) that are used to connect to the top of the advertisement.
6. A building exterior wall advertising system according to any one of claims 1-5, characterized in that, It also includes a safety lock track (5), which is fixed on the longitudinal surface (113) and is used to attach a safety lock.
7. A building exterior wall advertising system according to claim 6, characterized in that, The safety lock track (5) includes a slide rod (51) for sliding the safety lock and a limiting connecting rod (52). The end of the slide rod (51) is provided with a limiting connecting rod (52), and the limiting connecting rod (52) fixes the slide rod (51) to the longitudinal surface (113).
8. A building exterior wall advertising system according to any one of claims 1-5, characterized in that, The width of the bottom surface (112) of the operating platform (11) ranges from 500mm to 1000mm.
9. A building exterior wall advertising system according to claim 2, characterized in that, The top hanging rod (212) and the top hanging rod (212) are made of stainless steel pipe with a diameter of 30mm-60mm and a thickness of 1.5mm-3.5mm.
10. A building exterior wall advertising system according to claim 7, characterized in that, The slide bar (51) is made of stainless steel tube with a diameter of 30mm-50mm and a thickness of 1.5-3mm.