Combined assembly type advertisement display rack
By combining modular advertising display stands with backlighting technology, the problem of monotonous visual effects of existing advertising display stands has been solved, enabling three-dimensional display of multi-layered posters and enhancing visual impact, thereby improving the effectiveness of advertising.
Patent Information
- Application Number
- CN202423246540.6
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2024-12-27
- Publication Date
- 2026-02-24
- Estimated Expiration
- 2034-12-27
AI Technical Summary
Existing advertising display racks can only display a single advertising poster in a single axis direction, resulting in a monotonous visual effect. This fails to effectively attract people to view the promotional information on the posters, thus weakening the advertising's dissemination effect.
A modular advertising display stand was designed, which involves sliding and snapping together several poster positioning frames on a mounting base, and installing light strips on the poster positioning frames to provide backlighting effects, thereby enhancing the three-dimensional visual effect and visual impact of the posters.
It enables three-dimensional display of multi-layered posters, enhancing the communication effect of advertising. The poster images are clearer, the colors are more vibrant, and the text is more eye-catching, significantly improving the recognizability and attractiveness in various environments and enhancing the effectiveness of advertising.
Smart Images

Figure CN223941522U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of advertising display stand technology, and in particular to a modular advertising display stand. Background Technology
[0002] An advertising display stand is a display device used to showcase advertising information. It primarily supports and secures advertising images (such as posters, banners, etc.), allowing the advertising content to be prominently presented to the audience in various settings. Its functions include displaying advertisements, decorating spaces, and guiding pedestrian flow.
[0003] For example, Chinese Patent Publication No. CN213935509U discloses an advertising display stand, including a base, with a mounting hole on the top surface of the base, a support rod detachably connected to the mounting hole, a bottom plate sleeved on the support rod, a top plate detachably connected to the top of the support rod, and several advertising boards detachably connected between the bottom plate and the top plate. The support rod includes a bottom rod and a top rod, a micro motor is embedded in the top surface of the bottom rod, a connecting block is fixedly connected to the output end of the micro motor, a groove is opened at the bottom of the top rod, the bottom rod passes through the groove, and the connecting block is embedded in the bottom end of the groove.
[0004] However, existing advertising display racks can only display a single advertising poster in a single axis direction, and their visual effect is ordinary and monotonous. They cannot effectively attract people around to view the promotional information on the advertising posters, which to some extent weakens the communication effect of advertising and makes it difficult to fully meet advertisers' expected needs for enhancing brand awareness and promoting products or services. Utility Model Content
[0005] The purpose of this utility model is to solve the problem that existing advertising display racks can only display a single advertising poster in a single axis direction, resulting in a plain and monotonous visual effect that fails to effectively attract people to view the promotional information on the advertising posters. Therefore, this utility model proposes a modular advertising display rack.
[0006] To achieve the above objectives, the present invention adopts the following technical solution: a modular advertising display stand, comprising a mounting base plate, wherein a plurality of poster positioning frames are slidably engaged on one side of the mounting base plate, and symmetrically provided grooves are provided on one side of the mounting base plate, wherein a slider is symmetrically fixedly connected to one end of each poster positioning frame, the slider being slidably engaged inside the groove, and limiting side frames are respectively provided on both sides of the mounting base plate, wherein positioning grooves are symmetrically fixedly connected to both sides of the mounting base plate, one end of each limiting side frame is located inside the positioning groove, and one end of the positioning groove is threadedly connected to a No. 1 positioning bolt.
[0007] Preferably, the limiting side frame includes a first long rod and a limiting groove, one end of each of the two first long rods is fixedly connected to both ends of the limiting groove, and the other ends of each of the two first long rods are respectively disposed inside the two positioning grooves.
[0008] Preferably, a second positioning hole is provided at the other end of the first long rod, and one end of the first positioning bolt is located inside the second positioning hole.
[0009] Preferably, the poster positioning frame includes a positioning plate, two long rods, and a limiting crossbar. One end of each of the two long rods is fixedly connected to both ends of the positioning plate, and the limiting crossbar is fixedly inserted through the other end of the two long rods. The two ends of the limiting crossbar are respectively set inside two limiting grooves.
[0010] Preferably, the center of the positioning plate is threaded with a No. 2 positioning bolt, and the center of the mounting base plate is provided with several No. 1 positioning holes arranged in a linear manner, with one end of the No. 2 positioning bolt set inside the No. 1 positioning hole.
[0011] Preferably, a light strip is fixedly connected to one side of the second long rod.
[0012] Preferably, anti-tilt positioning strips are fixedly connected inside the two slide grooves, and a positioning groove is opened on one side of the slider, and the anti-tilt positioning strip is slidably engaged inside the positioning groove.
[0013] Compared with the prior art, the advantages and positive effects of this utility model are as follows:
[0014] 1. In this utility model, by installing several poster display racks above the mounting base, and then attaching the corresponding posters to one side of the poster positioning rack according to the arrangement order of the multi-layer posters, the multi-layer posters work together to provide a three-dimensional visual effect when the user is viewing the multi-layer posters, thereby improving the advertising dissemination effect.
[0015] 2. In this invention, after the poster is attached to one side of the poster positioning frame, the light strip is powered. The soft and bright light emitted by the light strip can penetrate the structure of the poster positioning frame evenly and fully, providing a stable and high-quality backlighting effect for the back of the poster pasted on its surface. This backlighting not only significantly enhances the visual impact of the poster, making the images on the poster clearer, the colors more vibrant, and the text more eye-catching, but also... Attached Figure Description
[0016] Figure 1 A three-dimensional structural diagram of a modular advertising display stand is provided for this utility model;
[0017] Figure 2 This utility model provides a three-dimensional structural diagram of a poster positioning frame in a modular advertising display stand;
[0018] Figure 3This utility model provides a schematic diagram illustrating the connection relationship between the mounting base plate and the limiting side frame in a modular advertising display stand.
[0019] Figure 4 This utility model presents a three-dimensional structural diagram of a limiting side frame in a modular advertising display stand.
[0020] Legend: 1. Mounting base plate; 11. Slide groove; 111. Anti-tilt positioning strip; 12. Positioning groove; 121. Positioning bolt No. 1; 13. Positioning hole No. 1; 2. Poster positioning frame; 20. Slider; 201. Positioning groove; 21. Positioning plate; 211. Positioning bolt No. 2; 22. Long rod No. 2; 221. Light strip; 23. Limiting crossbar; 3. Limiting side frame; 31. Long rod No. 1; 311. Positioning hole No. 2; 32. Limiting groove. Detailed Implementation
[0021] To better understand the above-mentioned objectives, features, and advantages of this utility model, the present utility model will be further described below with reference to the accompanying drawings and embodiments. It should be noted that, unless otherwise specified, the embodiments and features described in these embodiments can be combined with each other.
[0022] Many specific details are set forth in the following description in order to provide a full understanding of the present invention. However, the present invention may also be implemented in other ways different from those described herein. Therefore, the present invention is not limited to the specific embodiments disclosed in the following specification.
[0023] Example 1: As Figure 1 - Figure 4As shown, this utility model provides a modular advertising display stand, including a mounting base plate 1. Several poster positioning frames 2 are slidably engaged on one side of the mounting base plate 1. A symmetrical groove 11 is provided on one side of the mounting base plate 1. A slider 20 is symmetrically fixedly connected to one end of each poster positioning frame 2, and the slider 20 is slidably engaged inside the groove 11. Limiting side frames 3 are respectively provided on both sides of the mounting base plate 1. Positioning grooves 12 are symmetrically fixedly connected to both sides of the mounting base plate 1. One end of the limiting side frame 3 is located inside the positioning groove 12, and one end of the positioning groove 12 is threadedly connected to a positioning bolt 121. The limiting side frame 3 includes a long rod 31. The poster positioning frame 2 includes a positioning plate 21, two long rods 22, and a limiting crossbar 23. One end of each of the two long rods 31 is fixedly connected to both ends of the positioning plate 21, and the other end of each long rod 31 is set inside the two positioning grooves 12. The other end of each long rod 31 has a second positioning hole 311. One end of the first positioning bolt 121 is set inside the second positioning hole 311.
[0024] The specific setup and function of this embodiment are described below. First, insert the first long rod 31 of the limiting side frame 3 into the positioning groove 12, and rotate the first positioning bolt 121 so that one end extends into the second positioning hole 311 to complete the installation of the limiting side frame 3. Align the two sliders 20 at one end of the poster positioning frame 2 with the slide groove 11 so that several poster positioning frames 2 slide and engage on one side of the mounting base plate 1. At the same time, the two ends of the limiting crossbar 23 in the poster positioning frame 2 are respectively set inside the two limiting grooves 32 to ensure that the poster positioning frame 2 will not tilt or shift. Then, according to the arrangement order of the multi-layer posters, the corresponding posters are pasted on one side of the poster positioning frame 2 in sequence. The multi-layer posters cooperate with each other so that when the user is viewing the multi-layer posters, they can get a three-dimensional visual effect, thereby improving the dissemination effect of the advertisement.
[0025] Example 2: Figure 1 - Figure 4As shown, a modular advertising display stand includes a mounting base 1. Several poster positioning frames 2 are slidably engaged on one side of the mounting base 1. A symmetrical groove 11 is provided on one side of the mounting base 1. A slider 20 is symmetrically fixedly connected to one end of each poster positioning frame 2, and the slider 20 is slidably engaged inside the groove 11. Limiting side frames 3 are respectively provided on both sides of the mounting base 1. Positioning grooves 12 are symmetrically fixedly connected to both sides of the mounting base 1. One end of the limiting side frame 3 is located inside the positioning groove 12, and one end of the positioning groove 12 is threadedly connected to a positioning bolt 121. The limiting side frame 3 includes a first long rod 31 and a limiting groove 32. One end of each of the two first long rods 31 is fixedly connected to both ends of the limiting groove 32, and the other ends of each of the two first long rods 31 are located inside the two positioning grooves 12. The poster positioning frame 2 includes a positioning plate 21, two long rods 22, and a limiting crossbar 23. One end of each of the two long rods 22 is fixedly connected to both ends of the positioning plate 21. The limiting crossbar 23 is fixedly passed through the other ends of the two long rods 22. The two ends of the limiting crossbar 23 are respectively set inside the two limiting grooves 32. The middle of the positioning plate 21 is threaded with a second positioning bolt 211. The middle of the mounting base plate 1 has several first positioning holes 13 arranged linearly. One end of the second positioning bolt 211 is set inside the first positioning hole 13. A light strip 221 is fixedly connected to one side of the long rod 22. An anti-tilt positioning strip 111 is fixedly connected inside the two sliding grooves 11. A positioning groove 201 is opened on one side of the slider 20. The anti-tilt positioning strip 111 is slidably engaged inside the positioning groove 201.
[0026] The overall effect of this embodiment is that after the poster is attached to one side of the poster positioning frame 2, the light strip 221 is powered. The soft and bright light emitted by the light strip 221 can penetrate the structure of the poster positioning frame 2 evenly and fully, providing a stable and high-quality backlighting effect for the back of the poster pasted on its surface. This backlighting not only significantly enhances the visual impact of the poster, making the images on the poster clearer, the colors more vibrant, and the text more eye-catching, but also greatly improves the poster's recognizability and attractiveness in various environments, especially in low light or complex backgrounds, effectively attracting the attention of passersby, thereby enhancing the advertising effect and providing a strong guarantee for the effective dissemination of information, which helps to improve brand image and product promotion effectiveness. After adjusting the position of the poster positioning frame 2, the second positioning bolt 211 is rotated so that one end extends into the first positioning hole 13 to position the poster positioning frame 2, ensuring that it will not shift or slide.
[0027] The usage method and working principle of this device are as follows: First, insert the first long rod 31 of the limiting side frame 3 into the inside of the positioning groove 12, and rotate the first positioning bolt 121 so that one end extends into the inside of the second positioning hole 311 to complete the installation of the limiting side frame 3. Align the two sliders 20 at one end of the poster positioning frame 2 with the slide groove 11 so that several poster positioning frames 2 slide and engage on one side of the mounting base plate 1. At the same time, the two ends of the limiting crossbar 23 in the poster positioning frame 2 are respectively set inside the two limiting grooves 32 to ensure that the poster positioning frame 2 will not tilt or shift. Then, according to the arrangement order of the multi-layer posters, stick the corresponding posters on one side of the poster positioning frame 2 in sequence. After adjusting the position of the poster positioning frame 2, rotate the second positioning bolt 211 so that one end extends into the inside of the first positioning hole 13 to position the poster positioning frame 2 and ensure that it will not shift or slide.
[0028] The above description is merely a preferred embodiment of the present utility model and is not intended to limit the present utility model in any other way. Any person skilled in the art may make changes or modifications to the above-disclosed technical content to create equivalent embodiments for application in other fields. However, any simple modifications, equivalent changes, and modifications made to the above embodiments based on the technical essence of the present utility model without departing from the technical solution of the present utility model shall still fall within the protection scope of the technical solution of the present utility model.
Claims
1. A modular advertising display stand, comprising a mounting base plate (1), characterized in that: A plurality of poster positioning frames (2) are slidably engaged on one side of the mounting base plate (1). A sliding groove (11) is symmetrically opened on one side of the mounting base plate (1). A slider (20) is symmetrically fixedly connected to one end of the poster positioning frame (2). The slider (20) is slidably engaged inside the sliding groove (11). Limiting side frames (3) are respectively provided on both sides of the mounting base plate (1). Positioning grooves (12) are symmetrically fixedly connected to both sides of the mounting base plate (1). One end of the limiting side frame (3) is set inside the positioning groove (12). One end of the positioning groove (12) is threadedly connected to a No. 1 positioning bolt (121).
2. The modular advertising display stand according to claim 1, characterized in that: The limiting side frame (3) includes a first long rod (31) and a limiting groove (32). One end of the two first long rods (31) is fixedly connected to both ends of the limiting groove (32), and the other ends of the two first long rods (31) are respectively set inside the two positioning grooves (12).
3. The modular advertising display stand according to claim 2, characterized in that: The other end of the first long rod (31) is provided with a second positioning hole (311), and one end of the first positioning bolt (121) is set inside the second positioning hole (311).
4. The modular advertising display stand according to claim 3, characterized in that: The poster positioning frame (2) includes a positioning plate (21), two long rods (22) and a limiting crossbar (23). One end of each of the two long rods (22) is fixedly connected to both ends of the positioning plate (21). The limiting crossbar (23) is fixedly inserted through the other end of the two long rods (22). The two ends of the limiting crossbar (23) are respectively set inside the two limiting grooves (32).
5. A modular advertising display stand according to claim 4, characterized in that: The positioning plate (21) is threaded with a No. 2 positioning bolt (211) in the middle. The mounting base plate (1) has several No. 1 positioning holes (13) arranged linearly in the middle. One end of the No. 2 positioning bolt (211) is set inside the No. 1 positioning hole (13).
6. A modular advertising display stand according to claim 5, characterized in that: A light strip (221) is fixedly connected to one side of the second long rod (22).
7. The modular advertising display stand according to claim 1, characterized in that: The two slide grooves (11) are fixedly connected with anti-tilt positioning strips (111), and a positioning groove (201) is opened on one side of the slider (20). The anti-tilt positioning strip (111) is slidably engaged in the inside of the positioning groove (201).
Citation Information
Patent Citations
Advertisement display rack
CN213935509U