Live broadcast device for e-commerce operation

By designing a turntable, limiting mechanism, and lifting mechanism, the problem of inconvenient rotation of the live streaming device was solved, enabling flexible adjustment of angle and height, improving live streaming effect and efficiency, enhancing equipment stability and sound quality, and meeting diverse live streaming needs.

CN224124166UActive Publication Date: 2026-04-14HANGZHOU YIJIA ZHENXUAN SUPPLY CHAIN TECHNOLOGY CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
HANGZHOU YIJIA ZHENXUAN SUPPLY CHAIN TECHNOLOGY CO LTD
Filing Date
2025-04-09
Publication Date
2026-04-14

AI Technical Summary

Technical Problem

The existing live streaming equipment is not convenient to rotate, which reduces the live streaming effect and the efficiency of the equipment.

Method used

A live streaming device was designed, comprising a turntable, a limiting mechanism, a lifting mechanism, and a fixing mechanism. The angle can be flexibly adjusted by rotating the turntable and connecting the rod of the limiting mechanism with the positioning hole. The height and position can be flexibly adjusted by combining the lifting mechanism and the caster wheels.

Benefits of technology

It enables flexible adjustment of the angle and height of the live streaming device, improving the live streaming effect and efficiency, enhancing the flexibility and convenience of live streaming, ensuring the stability and safety of the equipment, and improving the sound quality and the audience's immersion.

✦ Generated by Eureka AI based on patent content.

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Abstract

The utility model discloses a live broadcast device for e-commerce operation, which comprises a base, the upper surface of the base is provided with a turntable, the middle of the upper surface of the turntable is provided with a supporting rod, the supporting rod is sleeved with a lifting rod, the top end of the lifting rod is provided with a fixing disc, a lighting lamp is provided with a supporting frame, and the lighting lamp is provided with a lighting lamp. A fixing mechanism is installed on the supporting frame, a lifting mechanism is connected between the lifting rod and the supporting rod, the lifting rod is sleeved with a mounting base, and a limiting mechanism is installed on one side of the rotary disc. According to the live broadcast device for e-commerce operation, through the arrangement of the rotating disc and the limiting mechanism, an anchor can easily rotate the rotating disc to adjust the angle of the live broadcast device so as to obtain an optimal live broadcast visual angle, and the stability of the rotating disc after the rotating disc rotates to a required angle is ensured through the insertion connection of an insertion rod in the limiting mechanism and a positioning hole. Shaking in the live broadcast process is avoided, and the live broadcast effect is remarkably improved.
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Description

Technical Field

[0001] This utility model relates to the field of e-commerce operation technology, and in particular to a live streaming device for e-commerce operation. Background Technology

[0002] E-commerce operations are all the rage these days and are loved by many young people. E-commerce operations are a way of operating by directing users’ attention to products through content output or event planning on internet media platforms. Currently, the most common form of e-commerce operations is various online live streaming. When live streaming, current anchors often use live streaming devices to assist in the live streaming process. The current live streaming devices are to place mobile phones on a live streaming stand for live streaming.

[0003] Chinese patent application CN202210314202.8 discloses a live-streaming device for e-commerce operations, relating to the field of e-commerce operation technology. This invention includes a base, a support mechanism, an electrically operated telescopic column, a supplementary lighting mechanism, and a clamping mechanism. The support mechanism is connected to the periphery of the base, and the electrically operated telescopic column is fixed to the top of the base. Lifting ropes are fixed to the periphery of the electrically operated telescopic column. The supplementary lighting mechanism is detachably connected to the top of the electrically operated telescopic column, and clamping mechanisms are fixed to the four sides (top, bottom, left, and right) of the front of the supplementary lighting mechanism. The support mechanism of this invention has a built-in fixed base, facilitating stable placement and use on various surfaces, making it very convenient and practical. Furthermore, the triangularly arranged, positionable support mechanism ensures the base's stability, preventing it from tipping over during use. The lighting assembly consists of sets of shaped universal tubes and bulbs. During use, by manipulating the shaped universal tubes, any bulb can be adjusted to a suitable direction according to supplementary lighting needs, offering high adjustability and convenience for supplementary lighting.

[0004] However, existing live streaming devices still have some shortcomings. The angle of the live streaming device is not convenient to rotate, which reduces the effect during the live stream and thus reduces the efficiency of the device. Utility Model Content

[0005] To address the aforementioned shortcomings in the existing technology, this utility model provides a live streaming device for e-commerce operations. Its purpose is to solve the problems such as the inconvenience of rotating the angle of the live streaming device, which leads to a decrease in the effect of the live stream and thus reduces the efficiency of the device.

[0006] To achieve the above-mentioned utility model objectives, the technical solution adopted by this utility model is as follows: a live streaming device for e-commerce operation, including a base, a turntable mounted on the upper surface of the base, a support rod mounted in the middle of the upper surface of the turntable, a lifting rod sleeved on the support rod, a fixed plate mounted on the top of the lifting rod, a light source mounted on the upper surface of the fixed plate, a support frame mounted on the light source, a fixing mechanism mounted on the support frame, a lifting mechanism connected between the lifting rod and the support rod, a mounting seat sleeved on the lifting rod, and a limit mechanism mounted on one side of the turntable;

[0007] The limiting mechanism includes a fixed rod fixedly installed on the upper surface of the base. A pressure plate is hinged to the top of the fixed rod. A plug rod is installed at one end of the lower surface of the pressure plate. A return spring is installed at the other end of the lower surface of the pressure plate. A positioning hole is opened on the upper surface of the turntable. The plug rod is inserted into the positioning hole.

[0008] Furthermore, the lifting mechanism includes a connecting plate fixedly installed inside the lifting rod, a threaded rod rotatably connected to the connecting plate, a bevel gear one installed at the top of the threaded rod, a support rod having a hollow structure, a lifting cylinder installed inside the support rod, a threaded connection between the bottom end of the threaded rod and the lifting cylinder, a limit plate installed at the bottom end of the lifting rod, a rotating shaft rotatably connected to the top of one side of the lifting rod, a rotating handle installed at one end of the rotating shaft, and a bevel gear two installed at the other end of the rotating shaft.

[0009] Furthermore, the fixing mechanism includes a slide rod fixedly installed on the back side of the support frame. The support frame has a pair of slide grooves, and a fixing plate is slidably connected to the slide groove. One end of the fixing plate is slidably connected to the slide rod. A telescopic spring is installed on one side of the fixing plate, and an anti-slip pad is installed on one side of the fixing plate.

[0010] Furthermore, a placement ring is installed on the front side of the mounting base, and a microphone is installed on the placement ring.

[0011] Furthermore, a caster wheel is fixedly connected to the lower surface of the base.

[0012] The beneficial effects of this utility model are as follows:

[0013] This utility model discloses a live streaming device for e-commerce operations. Through a turntable and limiting mechanism, the host can easily rotate the turntable to adjust the angle of the live streaming device, thereby obtaining the optimal live streaming perspective. The insertion of the rod in the limiting mechanism and the connection of the positioning hole ensure the stability of the turntable after it is rotated to the required angle, avoiding shaking during the live streaming process and significantly improving the live streaming effect. Angle adjustment can be quickly completed through simple rotation and rod fixing, greatly saving the host's time and improving the device's efficiency. During the live stream, the host can flexibly adjust the angle of the live streaming device according to different live streaming content and scene requirements, presenting viewers with richer and more diverse live streaming images. Attached Figure Description

[0014] Figure 1 This is a front view of a live streaming device for e-commerce operations according to this utility model;

[0015] Figure 2 This is a top view of a live streaming device for e-commerce operations according to this utility model.

[0016] Figure 3 This is a cross-sectional view of a live streaming device for e-commerce operations according to the present invention.

[0017] Figure 4 This is an enlarged view of a support frame for a live streaming device used in e-commerce operations according to this utility model;

[0018] Figure 5 This is an enlarged view of the fixing mechanism of a live streaming device for e-commerce operations according to this utility model.

[0019] Reference table for attached figures:

[0020] 1. Base; 2. Turntable; 201. Positioning hole; 3. Support rod; 4. Lifting rod; 5. Fixed plate; 6. Light source; 7. Support frame; 8. Fixing mechanism; 801. Slide rod; 802. Slide groove; 803. Fixing plate; 804. Telescopic spring; 805. Anti-slip pad; 9. Lifting mechanism; 901. Connecting plate; 902. Threaded rod; 903. Bevel gear one; 904. Lifting cylinder; 905. Limiting plate; 906. Rotating shaft; 907. Rotating handle; 908. Bevel gear two; 10. Mounting base; 1001. Placement ring; 1002. Microphone; 11. Limiting mechanism; 1101. Fixing rod; 1102. Pressure plate; 1103. Insert rod; 1104. Return spring; 12. Caster wheel. Detailed Implementation

[0021] The specific embodiments of this utility model will be further described below with reference to the accompanying drawings. Identical components are indicated by the same reference numerals.

[0022] It should be noted that the terms “front,” “back,” “left,” “right,” “up,” and “down” used in the following description refer to the directions shown in the attached diagram, while the terms “inside” and “outside” refer to the directions toward or away from the geometric center of a specific component, respectively.

[0023] To make the content of this utility model easier to understand, the technical solutions in the embodiments of this utility model will be clearly and completely described below with reference to the accompanying drawings.

[0024] like Figures 1 to 5 As shown, a live streaming device for e-commerce operations includes a base 1, a turntable 2 mounted on the upper surface of the base 1, a support rod 3 mounted in the middle of the upper surface of the turntable 2, a lifting rod 4 sleeved on the support rod 3, a fixed plate 5 mounted on the top of the lifting rod 4, a light source 6 mounted on the upper surface of the fixed plate 5, a support frame 7 mounted on the light source 6, a fixing mechanism 8 mounted on the support frame 7, a lifting mechanism 9 connecting the lifting rod 4 and the support rod 3, a mounting seat 10 sleeved on the lifting rod 4, and a limit mechanism 11 mounted on one side of the turntable 2.

[0025] The limiting mechanism 11 includes a fixed rod 1101 fixedly installed on the upper surface of the base 1. A pressure plate 1102 is hinged to the top of the fixed rod 1101. A plug rod 1103 is installed at one end of the lower surface of the pressure plate 1102. A return spring 1104 is installed at the other end of the lower surface of the pressure plate 1102. A positioning hole 201 is opened on the upper surface of the turntable 2. The plug rod 1103 is inserted and connected to the positioning hole 201.

[0026] With the above solution, when the angle needs to be adjusted, the pressure plate 1102 is stepped on. When the turntable 2 rotates to the desired position, the pressure plate 1102, under the action of the return spring 1104, causes the insertion rod 1103 to be inserted into the positioning hole 201 on the turntable 2, thereby fixing the position of the turntable 2 and preventing it from rotating accidentally. This allows the broadcaster to easily rotate the live broadcast device and quickly adjust the live broadcast angle. This not only meets the diverse needs of different live broadcast scenarios for viewing angles, but also greatly improves the flexibility and convenience of live broadcast operation. The broadcaster does not need to move the entire device; they only need to simply rotate the turntable to obtain the ideal live broadcast angle, greatly saving live broadcast preparation time and adjustment costs.

[0027] The lifting mechanism 9 includes a connecting plate 901 fixedly installed inside the lifting rod 4. A threaded rod 902 is rotatably connected to the connecting plate 901. A bevel gear 903 is installed at the top of the threaded rod 902. The support rod 3 has a hollow structure. A lifting cylinder 904 is installed inside the support rod 3. The bottom end of the threaded rod 902 is threadedly connected to the lifting cylinder 904. A limit plate 905 is installed at the bottom end of the lifting rod 4. A rotating shaft 906 is rotatably connected to the top of one side of the lifting rod 4. A rotating handle 907 is installed at one end of the rotating shaft 906. A bevel gear 908 is installed at the other end of the rotating shaft 906.

[0028] With the above solution, when the height of the live streaming equipment needs to be adjusted, the host can rotate the handle 907, which will cause the rotating shaft 906 and the second bevel gear 908 to rotate. Due to the meshing of the first bevel gear 903 and the second bevel gear 908, the threaded rod 902 rotates accordingly. The bottom end of the threaded rod 902 is threadedly connected to the lifting cylinder 904. Therefore, the rotation of the threaded rod 902 will cause the lifting cylinder 904 to move up and down within the support rod 3, thereby driving the lifting rod 4 and the live streaming equipment on the fixed plate 5 to rise and fall. This easily adjusts the height of the live streaming equipment, ensuring the best product display effect in the live stream. This not only improves the professionalism of the live stream but also allows viewers to understand product details more clearly and intuitively, thereby increasing their willingness to purchase.

[0029] The fixing mechanism 8 includes a slide rod 801 fixedly installed on the back side of the support frame 7. The support frame 7 has a pair of slide grooves 802. A fixing plate 803 is slidably connected to the slide groove 802. One end of the fixing plate 803 is slidably connected to the slide rod 801. A telescopic spring 804 is installed on one side of the fixing plate 803. An anti-slip pad 805 is installed on one side of the fixing plate 803.

[0030] Through the above solution, the sliding rod 801, sliding groove 802, fixing plate 803 and telescopic spring 804 and other components work together to firmly fix the live broadcast equipment, preventing it from shaking or falling off due to external forces during the live broadcast. This not only improves the stability of the live broadcast equipment, but also ensures the safety and stability of the live broadcast process, avoiding situations where the live broadcast quality is affected or safety hazards are caused by equipment shaking.

[0031] A placement ring 1001 is installed on the front and side of the mounting base 10, and a broadcast microphone 1002 is installed on the placement ring 1001.

[0032] The above-described solution, with its placement ring 1001 and microphone 1002, provides the broadcaster with a more professional recording environment. The microphone clearly captures the broadcaster's voice and, through optimization processing, makes the live audio quality purer and more natural, improving the overall sound quality of the live stream. This also allows viewers to have a more realistic and vivid auditory experience while watching the live stream, thereby enhancing their immersion and engagement with the content.

[0033] A caster wheel 12 is fixedly connected to the lower surface of the base 1.

[0034] The above-mentioned design, with its omnidirectional wheels 12, allows the entire live streaming device to be easily moved to different locations for live streaming. This not only improves the convenience of live streaming but also enables the streamer to quickly adjust the live streaming location as needed to adapt to different live streaming environments and scenarios.

[0035] The working principle of this utility model patent is as follows: Based on the live streaming requirements, pressing down on the pressure plate 1102 causes the insertion rod 1103 to disengage from the positioning hole 201 on the turntable 2, thereby rotating the live streaming device. After adjustment, the return spring 1104 drives the insertion rod 1103 on the pressure plate 1102 to re-enter the positioning hole 201 for limiting. Depending on the broadcaster's height or live streaming needs, rotating the handle 907 causes the rotating shaft 906 and bevel gear 2 908 to rotate, which in turn drives bevel gear 1 903 and threaded rod 902 to rotate. The rotation of the threaded rod 902 drives the lifting cylinder 904 to move up and down within the support rod 3, thereby raising and lowering the live streaming equipment on the lifting rod 4 and the fixed plate 5. After adjusting to the appropriate height, release the rotating handle 907. The limit plate 905 prevents the lifting rod 4 from descending excessively. The sliding fixing plate 803 moves along the slide groove 802 to both sides of the equipment. The telescopic spring 804 maintains the tension of the fixing plate 803. The anti-slip pad 805 is in close contact with the surface of the equipment to prevent the equipment from slipping. Turn on the power of the lighting lamp 6 and the microphone 1002 to ensure good lighting and sound reception.

[0036] The above description is only a preferred embodiment of this utility model patent and is not intended to limit this utility model patent. Any modifications, equivalent substitutions and improvements made within the spirit and principles of this utility model patent should be included within the protection scope of this utility model patent.

Claims

1. A live streaming device for e-commerce operations, characterized in that, Includes a base (1), a turntable (2) is mounted on the upper surface of the base (1), a support rod (3) is mounted in the middle of the upper surface of the turntable (2), a lifting rod (4) is sleeved on the support rod (3), a fixed plate (5) is mounted on the top of the lifting rod (4), a light source (6) is mounted on the upper surface of the fixed plate (5), a support frame (7) is mounted on the light source (6), a fixing mechanism (8) is mounted on the support frame (7), a lifting mechanism (9) is connected between the lifting rod (4) and the support rod (3), a mounting seat (10) is sleeved on the lifting rod (4), and a limit mechanism (11) is mounted on one side of the turntable (2). The limiting mechanism (11) includes a fixed rod (1101) fixedly installed on the upper surface of the base (1). A pressure plate (1102) is hinged to the top of the fixed rod (1101). A plug rod (1103) is installed at one end of the lower surface of the pressure plate (1102). A reset spring (1104) is installed at the other end of the lower surface of the pressure plate (1102). A positioning hole (201) is opened on the upper surface of the turntable (2). The plug rod (1103) is inserted into the positioning hole (201).

2. The live streaming device for e-commerce operations according to claim 1, characterized in that: The lifting mechanism (9) includes a connecting plate (901) fixedly installed inside the lifting rod (4), a threaded rod (902) rotatably connected to the connecting plate (901), a bevel gear (903) installed at the top of the threaded rod (902), the support rod (3) is a hollow structure, a lifting cylinder (904) is installed inside the support rod (3), the bottom end of the threaded rod (902) is threadedly connected to the lifting cylinder (904), a limit plate (905) is installed at the bottom end of the lifting rod (4), a rotating shaft (906) is rotatably connected to the top of one side of the lifting rod (4), a rotating handle (907) is installed at one end of the rotating shaft (906), and a bevel gear (908) is installed at the other end of the rotating shaft (906).

3. The live streaming device for e-commerce operations according to claim 1, characterized in that: The fixing mechanism (8) includes a slide rod (801) fixedly installed on the back side of the support frame (7). The support frame (7) has a pair of slide grooves (802). A fixing plate (803) is slidably connected to the slide groove (802). One end of the fixing plate (803) is slidably connected to the slide rod (801). A telescopic spring (804) is installed on one side of the fixing plate (803). An anti-slip pad (805) is installed on one side of the fixing plate (803).

4. The live streaming device for e-commerce operations according to claim 1, characterized in that: A placement ring (1001) is installed on the front side of the mounting base (10), and a microphone (1002) is installed on the placement ring (1001).

5. A live streaming device for e-commerce operations according to claim 1, characterized in that: The lower surface of the base (1) is fixedly connected with casters (12).

Citation Information

Patent Citations

  • Live broadcast device for e-commerce operation

    CN114721203A