Packaging box
By designing a packaging structure that includes an outer box, a guide box, a card, and an inner box, and using flexible linkages to enable the card and inner box to move together, the problem of lack of differentiation and poor user experience in existing packaging box designs has been solved, thereby improving brand communication and user satisfaction.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- DONGGUAN DANGNA PRINTING CO LTD
- Filing Date
- 2025-06-09
- Publication Date
- 2026-06-23
AI Technical Summary
The existing packaging boxes lack design differentiation, fail to effectively convey brand information, and provide a poor user experience during the opening process, affecting brand recognition and user satisfaction.
Design a packaging structure that includes an outer box, a guide box, a card, and an inner box. A flexible linkage is used to enable the card and the inner box to move together, providing multiple opening states, displaying information, and facilitating product retrieval.
It enhances brand recognition and user satisfaction, conveys brand information through a unique unboxing method, and ensures product safety during transportation and storage.
Smart Images

Figure CN224393235U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of packaging technology, and in particular to a packaging box. Background Technology
[0002] As the first point of contact between a product and the consumer, the packaging box plays a crucial role in shaping brand image and enhancing customer satisfaction through its unboxing experience and differentiated design. Well-designed packaging not only provides excellent protection for the product, ensuring it is not damaged during transportation and storage, but also offers consumers a convenient and secure unboxing experience. Furthermore, from a brand promotion perspective, differentiated packaging designs can better convey brand information, enhancing brand recognition and memorability. Unique packaging designs can be a powerful promotional tool for brands, helping them stand out in fierce market competition, attracting consumer attention, and stimulating purchasing behavior.
[0003] Therefore, continuously exploring and developing new packaging boxes has become a relentless goal for the packaging industry.
[0004] The content of the background section is merely the technology known to the inventor and does not necessarily represent the prior art in this field. Utility Model Content
[0005] To address one or more deficiencies in the prior art, this utility model provides a packaging box, comprising:
[0006] The outer box has a first receiving cavity, and the front side of the outer box is provided with a first opening;
[0007] The guide box has a second receiving cavity, and a second opening is provided on the front side of the guide box. The guide box is inserted into the first receiving cavity of the outer box and has an internal position and an external position.
[0008] The card is movably disposed between the outer box and the guide box, and has a hidden position and a display position;
[0009] The inner box is inserted into the second receiving cavity of the guide box and is configured to switch between a closed position, a half-open position, and a fully open position;
[0010] A flexible linkage connects the card and the inner box;
[0011] The inner box is linked with the card and the guide box. When the inner box switches from the closed position to the half-open position, the guide box switches from the built-in position to the extended position, and the card switches from the hidden position to the displayed position. When the inner box switches from the half-open position to the fully open position, the guide box remains in the extended position, and the card switches from the displayed position to the hidden position.
[0012] According to one aspect of the present invention, a limiting structure is provided inside the first receiving cavity;
[0013] The outer side of the guide box is connected to a protrusion, which cooperates with the limiting structure to limit the guide box between the built-in position and the extended position.
[0014] According to one aspect of the present invention, the outer box includes:
[0015] Base plate;
[0016] The left side plate is connected to the left side of the base plate;
[0017] The right side plate is connected to the right side of the base plate;
[0018] An inner flap, connected to the front side of the base plate, folds into the first receiving cavity to form the limiting structure; and
[0019] The top plate is connected to the upper side of the left side plate and the right side plate.
[0020] According to one aspect of this utility model, the card is disposed on the upper side of the guide box and close to the lower surface of the top plate, the top of the guide box is provided with a first through hole and a second through hole, and the flexible linkage includes a first part and a second part; wherein,
[0021] One end of the first part is connected to the inner box, and the other end passes through the first through hole and is connected to the card.
[0022] One end of the second part is connected to the inner box, and the other end passes through the second through hole and is connected to the card;
[0023] The connection point between the first part and the second part on the inner box is located between the first through hole and the second through hole, and the connection point between the first part and the second part on the card is also located between the first through hole and the second through hole.
[0024] According to one aspect of the present invention, the flexible linkage includes any one of a wire, a fabric strip, a plastic film, an adhesive strip, and paper.
[0025] According to one aspect of the present invention, the top of the inner box is provided with a storage slot.
[0026] According to one aspect of the present invention, the left side wall and / or right side wall of the inner box are provided with positioning protrusions for fixing the contents.
[0027] According to one aspect of the present invention, a handle is provided on the front side of the inner box.
[0028] Compared with existing technologies, the embodiments of this utility model provide a novel packaging box that offers excellent protection for the product inside, ensuring it is not damaged during transportation and storage. Furthermore, this packaging box features a novel opening method, providing users with a convenient, safe, and novel opening experience, thus improving user satisfaction. Specifically, when the user initially opens the packaging box (the inner box switches from a closed position to a semi-open position), the cards switch to the display position, showing the user product introduction, product instructions, product promotional images, and other information. As the user further opens the packaging box (the inner box switches from a semi-open position to a fully open position), the cards automatically switch to the hidden position, allowing the user to remove the items from the inner box. The entire process is smooth and convenient. Attached Figure Description
[0029] The accompanying drawings are provided to further illustrate the present invention and form part of the specification. They are used together with the embodiments of the present invention to explain the present invention, but do not constitute a limitation thereof. In the drawings:
[0030] Figure 1 A cross-sectional view of a packaging box according to an embodiment of the present invention is shown;
[0031] Figure 2 A schematic diagram of a packaging box according to one embodiment of the present invention is shown;
[0032] Figure 3 Another schematic diagram of a packaging box according to one embodiment of the present invention is shown;
[0033] Figure 4 An unfolded view of the outer box according to an embodiment of the present invention is shown;
[0034] Figure 5 A schematic diagram of a guide box according to an embodiment of the present invention is shown;
[0035] Figure 6 A schematic diagram of an inner box according to an embodiment of the present invention is shown.
[0036] In the diagram: 100, Packaging box; 110, Outer box; 111, First opening; 112, First receiving cavity; 113, Limiting structure; 114, Base plate; 115, Left side plate; 116, Right side plate; 117, Inner flap; 118, Top plate; 119, Rear side plate; 120, Guide box; 121, Second opening; 122, Second receiving cavity; 123, Protrusion; 124, First through hole; 125, Second through hole; 126, Notch; 130, Card; 140, Inner box; 141, Storage slot; 142, Handle; 150, Flexible linkage component; 151, First part; 152, Second part. Detailed Implementation
[0037] In the following description, only certain exemplary embodiments are briefly described. As those skilled in the art will recognize, the described embodiments can be modified in various ways without departing from the spirit or scope of this invention. Therefore, the drawings and description are considered exemplary in nature and not restrictive.
[0038] In the description of this utility model, it should be understood that the terms "center," "longitudinal," "lateral," "length," "width," "thickness," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," "clockwise," and "counterclockwise," etc., indicating the orientation or positional relationship, are based on the orientation or positional relationship shown in the accompanying drawings and are only for the convenience of describing this utility model and simplifying the description. They do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation, and therefore should not be construed as a limitation of this utility model. Furthermore, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of technical features indicated. Thus, a feature defined with "first" or "second" may explicitly or implicitly include one or more of the stated features. In the description of this utility model, "multiple" means two or more, unless otherwise explicitly specified.
[0039] In the description of this utility model, it should be noted that, unless otherwise explicitly specified and limited, the terms "installation," "connection," and "joining" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection, an electrical connection, or a connection that allows for mutual communication; they can refer to a direct connection or an indirect connection through an intermediate medium; they can refer to the internal communication of two components or the interaction between two components. Those skilled in the art can understand the specific meaning of the above terms in this utility model according to the specific circumstances.
[0040] In this invention, unless otherwise explicitly specified and limited, "above" or "below" the second feature can include direct contact between the first and second features, or contact between the first and second features through another feature between them. Furthermore, "above," "over," and "on top" of the second feature includes the first feature directly above or diagonally above the second feature, or simply indicates that the first feature is at a higher horizontal level than the second feature. "Below," "below," and "under" the second feature includes the first feature directly above or diagonally above the second feature, or simply indicates that the first feature is at a lower horizontal level than the second feature.
[0041] The following disclosure provides many different embodiments or examples for implementing various structures of this invention. To simplify the disclosure, specific examples of components and arrangements are described below. These are merely examples and are not intended to limit the scope of the invention. Furthermore, reference numerals and / or letters may be repeated in different examples; such repetition is for simplification and clarity and does not in itself indicate a relationship between the various embodiments and / or arrangements discussed. In addition, examples of various specific processes and materials are provided in this invention, but those skilled in the art will recognize the application of other processes and / or the use of other materials.
[0042] The preferred embodiments of the present invention will be described below with reference to the accompanying drawings. It should be understood that the preferred embodiments described herein are for illustration and explanation only and are not intended to limit the present invention.
[0043] Figure 1 A cross-sectional view of a packaging box 100 according to an embodiment of the present invention is shown. Figure 2 A schematic diagram of a packaging box 100 according to one embodiment of the present invention is shown. Figure 3 Another schematic diagram of a packaging box 100 according to an embodiment of the present invention is shown below, in conjunction with... Figures 1 to 3 Provide a detailed description.
[0044] like Figures 1 to 3 As shown, the packaging box 100 has a closed state (such as...). Figure 1 As shown), half-open state (such as...) Figure 2 (as shown) and fully open state (as shown) Figure 3 As shown), and can flexibly switch between these three states. The packaging box 100 includes an outer box 110, a guide box 120, a card 130, an inner box 140, and a flexible linkage 150. A first opening 111 is provided on the front side of the outer box 110, and a first receiving cavity 112 is also formed inside the outer box 110. The first receiving cavity 112 is used to receive other components of the packaging box 100, and the first opening 111 provides a channel for these components to enter and exit the first receiving cavity 112, so as to facilitate the assembly and opening and closing of the packaging box 100. The guide box 120 is movably inserted into the first receiving cavity 112 of the outer box 110, and can be in an internal position (such as... Figure 1 (as shown) and the extended position (such as) Figure 2 and Figure 3The guide box 120 can be switched between the following positions: when the guide box 120 is in the built-in position, it is completely (or mostly) housed in the first receiving cavity 112; when the guide box 120 is in the extended position, a portion of it extends out of the first receiving cavity 112. A second opening 121 is provided on the front side of the guide box 120, and a second receiving cavity 122 is formed inside the guide box 120. The second receiving cavity 122 is used to accommodate the inner box 140, and the second opening 121 provides a channel for the inner box 140 to enter and exit the second receiving cavity 122, so as to facilitate the assembly and opening / closing of the packaging box 100.
[0045] The main function of card 130 is to display certain information printed on it to the user during the opening of packaging box 100. This information can be product-related, such as product introduction, product instructions, product promotional images, etc.; or it can be unrelated to the product, such as landscape paintings, portraits, etc. Specifically, card 130 is movably disposed between outer box 110 and guide box 120 (card 130 is located within the first receiving cavity 112 and on the outside of guide box 120 (e.g., on the upper side)), and is configured to be hidden in a concealed position (e.g., Figure 1 and Figure 3 (as shown) and display location (such as) Figure 2 The card 130 can be switched between the following positions: when the card 130 is in the hidden position, the card 130 is completely (or mostly) stored in the first receiving cavity 112; when the card 130 is in the display position, a part of the card 130 extends out of the first receiving cavity 112, at which time the user can observe the information on the card 130.
[0046] The inner box 140 is mainly used for storing products. It is movably inserted into the second receiving cavity 122 of the guide box 120 and can be in a closed position (e.g., Figure 1 As shown), half-open position (such as...) Figure 2 As shown), fully open position (as shown) Figure 3 The device switches between the following positions: when the inner box 140 is in the closed position, the inner box 140 is completely (or mostly) housed in the first receiving cavity 112; when the inner box 140 is in the half-open position, a portion of the inner box 140 extends out of the first receiving cavity 112; when the inner box 140 is in the fully open position, the inner box 140 is completely (or mostly) extended out of the first receiving cavity 112, at which time the user can take out or put in the product.
[0047] A flexible linkage 150 connects the card 130 and the inner box 140, enabling the inner box 140, card 130, and guide box 120 to move in unison. Specifically, when the inner box 140 switches from a closed position to a half-open position, the guide box 120 switches from an internal position to an external position, the card 130 switches from a hidden position to a displayed position, and the packaging box 100 enters a half-open state. When the inner box 140 switches from a half-open position to a fully open position, the guide box 120 remains in the external position, the card 130 switches from the displayed position to the hidden position, and the packaging box 100 enters a fully open state.
[0048] According to one embodiment of the present invention, such as Figure 1 As shown, a limiting structure 113 is provided in the first receiving cavity 112. Correspondingly, a protrusion 123 is provided on the outside of the guide box 120. The protrusion 123 cooperates with the limiting structure 113 to limit the guide box 120 between the internal position and the external position, which can effectively prevent the guide box 120 from falling out of the first receiving cavity 112.
[0049] Figure 4 An unfolded view of the outer box 110 according to one embodiment of the present invention is shown. Figure 1 and Figure 4 As shown, the outer box 110 mainly includes a bottom plate 114, a left side plate 115, a right side plate 116, an inner flap 117, and a top plate 118. The left side plate 115 is connected to the left side of the bottom plate 114; the right side plate 116 is connected to the right side of the bottom plate 114; the top plate 118 is connected to the upper side of the left side plate 115 and the right side plate 116; the inner flap 117 is connected to the front side of the bottom plate 114 and folds into the first receiving cavity 112, thereby forming the limiting structure 113. The limiting structure 113, formed by the folding of the inner flap 117, does not obstruct the insertion of the guide box 120 into the first receiving cavity 112, and can cooperate with the protrusion 123 on the outer side of the guide box 120 to precisely limit the guide box 120 between the internal position and the external position. Preferably, the outer box 110 also includes a rear side plate 119, which is connected to the rear side of the bottom plate 114 and the top plate 118. Preferably, the outer box 110 is made from a single piece of cardboard through folding and gluing processes. Preferably, the top panel 118 and the inner flap 117 are double-layered structures.
[0050] Figure 5 A schematic diagram of a guide box 120 according to an embodiment of the present invention is shown. Figure 1 and Figure 5As shown, a first through hole 124 and a second through hole 125 are provided on the top of the guide box 120. The first through hole 124 and the second through hole 125 are spaced apart in a front-rear direction, and both communicate with the first receiving cavity 112 and the second receiving cavity 122. Correspondingly, a card 130 is disposed on the upper side of the guide box 120 and close to the lower surface of the top plate 118, covering the first through hole 124 and the second through hole 125. The flexible linkage 150 includes a first part 151 and a second part 152, wherein one end of the first part 151 ( Figure 1 The lower end of the middle section is connected to the inner box 140, and the other end ( Figure 1 The upper end of the middle part 152 passes through the first through hole 124 and is connected to the card 130; one end of the second part 152 ( Figure 1 The lower end of the middle section is connected to the inner box 140, and the other end ( Figure 1 The upper end of the first part 151 passes through the second through hole 125 and connects to the card 130. It should be noted that the connection position of the first part 151 and the second part 152 on the inner box 140 is between the first through hole 124 and the second through hole 125, and the connection position of the first part 151 and the second part 152 on the card 130 is also between the first through hole 124 and the second through hole 125. Preferably, the connection positions of the first part 151 and the second part 152 on the inner box 140 are the same or similar, and the connection positions on the card 130 are also the same or similar. Figures 1 to 3 As shown, in the packaging box 100, the card 130, guide box 120, inner box 140, and flexible connector fit together tightly to achieve the following linkage effect:
[0051] When the inner box 140 switches from the closed position to the semi-open position, the guide box 120 and the card 130 are respectively pulled to the extended position and the display position (achieved by friction).
[0052] When the inner box 140 switches from the half-open position to the fully open position, the guide box 120 remains stationary under the action of the limiting structure 113, and the first part 151 of the flexible linkage 150 pulls the card 130 from the display position to the hidden position.
[0053] When the inner box 140 switches from the fully open position to the half-open position, the guide box 120 remains stationary, and the second part 152 of the flexible linkage 150 pulls the card 130 from the hidden position to the display position. It should be noted that during this process, the user needs to hold the guide box 120 to ensure that it remains stationary, so as to ensure the smooth realization of the linkage effect.
[0054] When the inner box 140 switches from the fully open position to the closed position, the guide box 120 moves to the internal position simultaneously, while the card 130 remains basically in the hidden position.
[0055] According to one embodiment of the present invention, such as Figure 1 As shown, the flexible linkage 150 can be made of flexible materials such as thread, fabric strip, plastic film, adhesive strip, or paper. The first part 151 and the second part 152 of the flexible linkage 150 can be an integrally formed structure. For example, it can be formed by folding a plastic film, with one part serving as the first part 151 and the other part serving as the second part 152 after folding. Alternatively, the first part 151 and the second part 152 can also be manufactured independently, and this utility model does not specifically limit this.
[0056] Figure 6 A schematic diagram of an inner box 140 according to an embodiment of the present invention is shown. Figure 3 and Figure 6 As shown, a storage slot 141 is provided on the top of the inner box 140, which can be used to store products. Accordingly, as Figure 3 and Figure 5 As shown, a notch 126 is provided on the top front side of the guide box 120. This notch 126 allows the storage compartment 141 to be fully exposed in the fully open position, thus facilitating the user to access or view the product in the storage compartment 141. Preferably, a positioning protrusion is provided on the left side wall and / or right side wall of the inner box 140. The positioning protrusion can fix the contents (product) in the storage compartment 141, ensuring that the product is not damaged during transportation and storage.
[0057] According to one embodiment of the present invention, such as Figure 6 As shown, a handle 142 is provided on the front side of the inner box 140 so that the user can easily pull the inner box 140 out of the outer box 110.
[0058] Compared with existing technologies, the embodiments of this utility model provide a novel packaging box 100 that provides excellent protection for the product inside, ensuring it is not damaged during transportation and storage. Furthermore, the packaging box 100 features a novel opening method, offering users a convenient, safe, and novel opening experience, thus improving user satisfaction. Specifically, when the user initially opens the packaging box 100 (the inner box 140 switches from a closed position to a semi-open position), the card 130 switches to the display position, showing the user product information, instructions for use, product promotional images, etc. As the user further opens the packaging box 100 (the inner box 140 switches from a semi-open position to a fully open position), the card 130 automatically switches to a hidden position, allowing the user to retrieve the item from the inner box 140. The entire process is smooth and convenient.
[0059] Finally, it should be noted that the above description is merely a preferred embodiment of this utility model and is not intended to limit the utility model. Although the utility model has been described in detail with reference to the foregoing embodiments, those skilled in the art can still modify the technical solutions described in the foregoing embodiments or make equivalent substitutions for some of the technical features. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this utility model should be included within the protection scope of this utility model.
Claims
1. A packaging box, characterized in that, include: The outer box has a first receiving cavity, and the front side of the outer box is provided with a first opening; The guide box has a second receiving cavity, and a second opening is provided on the front side of the guide box. The guide box is inserted into the first receiving cavity of the outer box and has an internal position and an external position. The card is movably disposed between the outer box and the guide box, and has a hidden position and a display position; The inner box is inserted into the second receiving cavity of the guide box and is configured to switch between a closed position, a half-open position, and a fully open position; A flexible linkage connects the card and the inner box; The inner box is linked with the card and the guide box. When the inner box switches from the closed position to the half-open position, the guide box switches from the built-in position to the extended position, and the card switches from the hidden position to the displayed position. When the inner box switches from the half-open position to the fully open position, the guide box remains in the extended position, and the card switches from the displayed position to the hidden position.
2. The packaging box according to claim 1, characterized in that, A limiting structure is provided inside the first receiving cavity; The outer side of the guide box is connected to a protrusion, which cooperates with the limiting structure to limit the guide box between the built-in position and the extended position.
3. The packaging box according to claim 2, characterized in that, The outer box includes: Base plate; The left side plate is connected to the left side of the base plate; The right side plate is connected to the right side of the base plate; An inner flap, connected to the front side of the base plate, folds into the first receiving cavity to form the limiting structure; and The top plate is connected to the upper side of the left side plate and the right side plate.
4. The packaging box according to claim 3, characterized in that, The card is positioned on the upper side of the guide box and close to the lower surface of the top plate. The top of the guide box has a first through hole and a second through hole. The flexible linkage includes a first part and a second part; wherein, One end of the first part is connected to the inner box, and the other end passes through the first through hole and is connected to the card. One end of the second part is connected to the inner box, and the other end passes through the second through hole and is connected to the card; The connection point between the first part and the second part on the inner box is located between the first through hole and the second through hole, and the connection point between the first part and the second part on the card is also located between the first through hole and the second through hole.
5. The packaging box according to claim 4, characterized in that, The flexible linkage component includes any one of the following: wire, fabric strip, plastic film, adhesive strip, and paper.
6. The packaging box according to claim 1, characterized in that, The top of the inner box is provided with a storage slot.
7. The packaging box according to claim 6, characterized in that, The inner box has positioning protrusions on its left and / or right sides for securing the contents.
8. The packaging box according to any one of claims 1-7, characterized in that, A handle is provided on the front side of the inner box.