A display stand for the sale of merchandise
By designing a display rack with a drive motor and transmission mechanism, multi-angle display of goods was achieved, solving the problem of consumers having to walk around to view the products, improving the display effect and stability, and reducing maintenance costs.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- XIAN ZHONGKE HUAYUAN INFORMATION TECH CO LTD
- Filing Date
- 2025-04-16
- Publication Date
- 2026-07-14
AI Technical Summary
The existing sales display racks force consumers to walk around to view products on the other side, wasting time and causing congestion in the aisles, which affects product exposure and sales opportunities.
Design a display rack with a drive motor, transmission mechanism and rotating disk. The rotating disk can be used to display goods from multiple angles through gear meshing. The goods rack rotates accordingly, allowing customers to observe the goods from different directions.
It enables multi-angle display of goods, improves display effect and stability, reduces friction and wear, lowers maintenance costs, and is suitable for use in places with limited space.
Smart Images

Figure CN224483537U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of sales display rack technology, and in particular to a display rack for department store sales. Background Technology
[0002] When selling goods, display racks are needed. Department store display racks are widely used in supermarkets or stores and can display a variety of items.
[0003] In modern product marketing, comprehensive product display is a key element in attracting consumers. However, existing sales display racks have significant flaws in their product display layout, greatly impacting the consumer shopping experience. Take common double-sided display racks as an example: when a consumer stands on one side of the rack, they can only observe the products displayed on that side. To view the products on the other side, they must walk around the rack to reach the other side. This process not only wastes the consumer's time and energy, but especially in high-traffic areas like shopping malls and supermarkets, frequent walking can easily cause congestion and interfere with other consumers' passage. From a consumer behavior perspective, excessive obstacles reduce consumers' enthusiasm for exploring products, causing some products to go unnoticed because consumers are unwilling to walk around them. This severely impacts product exposure and potential sales opportunities, hindering businesses from maximizing sales. Utility Model Content
[0004] The purpose of this utility model is to overcome the shortcomings of the existing technology and propose a display rack for department store sales.
[0005] To achieve the above objectives, the present invention adopts the following technical solution:
[0006] A display rack for department store sales includes a base, on which a fixed plate is fixedly mounted. Rotating grooves are provided on both outer walls of the fixed plate, and a rotating disk is rotatably mounted within each rotating groove. Gear grooves are provided on the inner walls of the rotating grooves. A transmission chamber is provided inside the fixed plate. A drive motor is provided on the upper surface of the fixed plate. A rotating shaft is rotatably mounted within the gear grooves. The output shaft of the drive motor and the end of the rotating shaft both extend into the transmission chamber and are connected via a transmission mechanism. The rotating shaft is connected to the rotating disk via the rotation mechanism. A placement rack is rotatably mounted on the rotating disk via a rotating block, and a counterweight is installed at the bottom of the placement rack.
[0007] Preferably, the transmission mechanism includes a drive gear mounted on the output shaft of the drive motor, and the end of the rotating shaft is provided with a transmission gear that meshes with the drive gear.
[0008] Preferably, the rotating mechanism includes a rotating gear mounted on a rotating shaft, and the rotating disk is provided with a gear ring that meshes with the rotating gear.
[0009] Preferably, the rotating disk is provided with a hidden groove, and the gear ring is disposed in the hidden groove.
[0010] Preferably, both the driving gear and the transmission gear are bevel gears, and the driving gear and the transmission gear are specifically in perpendicular meshing.
[0011] Preferably, the rotating gear is a spherical gear, and the vertical cross-sectional view of both the rotating disk and the rotating groove is T-shaped.
[0012] The beneficial effects of this utility model are:
[0013] 1. The rotating design of the turntable and display rack allows the products to be displayed from multiple angles, enabling customers to clearly see the appearance and features of the products from different directions, thus improving the display effect.
[0014] 2. The base provides stable support, and the T-shaped design of the rotating disc and rotating groove, as well as the counterweight at the bottom of the display rack, ensure the stability of the display rack during rotation.
[0015] 3. The layout of each component is reasonable, the transmission mechanism is set in the transmission chamber, and the gear ring is hidden in the hidden groove, which makes the structure of the entire display rack compact and occupies little space, making it suitable for use in places with limited space such as department stores.
[0016] 4. The hidden groove design avoids contact between the gear ring and the inner wall of the rotating groove, reducing friction and wear, extending the service life of the equipment, and reducing maintenance costs. Attached Figure Description
[0017] Figure 1 This is a structural schematic diagram of a display rack for department store sales proposed in this utility model;
[0018] Figure 2 for Figure 1 A schematic diagram of the right vertical section structure;
[0019] Figure 3 for Figure 2 Enlarged schematic diagram of the structure at point A;
[0020] Figure 4 for Figure 1 A schematic diagram of the structure viewed from below.
[0021] In the diagram: 1. Base, 2. Fixed plate, 3. Rotating plate, 4. Rotating block, 5. Placement rack, 6. Counterweight, 7. Drive motor, 8. Rotating slot, 9. Gear slot, 10. Rotating shaft, 11. Rotating gear, 12. Hidden slot, 13. Gear ring, 14. Transmission chamber, 15. Drive gear, 16. Transmission gear. Detailed Implementation
[0022] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present utility model. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments.
[0023] Reference Figure 1-4 It mainly consists of a base 1, a fixed plate 2, a rotating plate 3, and a display rack 5. The overall structure is ingeniously designed, and all parts work together closely to effectively display products from multiple angles, thereby attracting customers' attention.
[0024] The base 1 is the fundamental support component of the entire display rack, ensuring its stability. The fixed plate 2 is securely mounted on the base 1, providing a support platform for the subsequent rotating structure. Rotation grooves 8 are formed on both outer walls of the fixed plate 2 for mounting the rotating plate 3, allowing it to rotate. Simultaneously, gear grooves 9 are provided on the inner walls of the rotation grooves 8, providing space for the installation of the rotating shaft 10 and gears. A transmission chamber 14 is located inside the fixed plate 2 to house the transmission mechanism, preventing external interference to the transmission components and ensuring transmission stability. The drive motor 7 is mounted on the upper surface of the fixed plate 2, providing power for the rotation of the entire display rack.
[0025] The transmission mechanism mainly consists of a drive gear 15 mounted on the output shaft of the drive motor 7 and a transmission gear 16 at the end of the rotating shaft 10. Both gears are bevel gears and are in a perpendicular meshing state. When the drive motor 7 starts, its output shaft drives the drive gear 15 to rotate. Since the drive gear 15 and the transmission gear 16 are perpendicularly meshed, the rotation of the drive gear 15 is transmitted to the transmission gear 16, which in turn drives the rotating shaft 10 to rotate. This perpendicular meshing of the bevel gears can effectively change the direction of power transmission, converting the horizontal output power of the drive motor 7 into the vertical rotational power of the rotating shaft 10.
[0026] Rotating disk 3 and rotating mechanism: The rotating disk 3 is installed within the rotating groove 8, and both its vertical cross-section and that of the rotating groove 8 are T-shaped. This special shape design ensures that the rotating disk 3 can only rotate within the rotating groove 8 and will not disengage from it, guaranteeing the stability and safety of the rotation. The rotating mechanism consists of a rotating gear 11 mounted on the rotating shaft 10 and a gear ring 13 on the rotating disk 3. The rotating disk 3 has a hidden groove 12, within which the gear ring 13 is located. When the rotating shaft 10 rotates, it drives the rotating gear 11 to rotate, and the rotating gear 11 meshes with the gear ring 13, thereby driving the rotating disk 3 to rotate within the rotating groove 8. The hidden groove 12 is designed to prevent the teeth of the gear ring 13 from contacting the inner wall of the rotating groove 8, reducing friction and wear, and extending the service life of the equipment.
[0027] The placement rack 5 is mounted on the rotating disk 3 via the rotating block 4. A counterweight block 6 (with a large mass) is installed at the bottom of the placement rack 5. When goods are placed on the placement rack 5 (in the horizontal state as shown in the figure), the placement rack 5 and the goods on the placement rack 5 can remain in a horizontal state even if the rotating disk 3 rotates.
[0028] Components not specifically described in this utility model are all standard parts and can be purchased from the market. The specific connection methods for each component all employ mature methods from the prior art, and will not be detailed here. Content not described in detail in this specification belongs to prior art known to those skilled in the art.
[0029] The working principle of this invention is as follows: When it is necessary to display goods, the drive motor 7 is started. The output shaft of the drive motor 7 drives the drive gear 15 to rotate, and the drive gear 15 drives the transmission gear 16 to rotate through vertical meshing, thereby causing the rotating shaft 10 to start rotating. The rotating gear 11 on the rotating shaft 10 rotates together with the rotating shaft 10, and the rotating gear 11 meshes with the gear ring 13 on the rotating disk 3, driving the rotating disk 3 to rotate within the rotating groove 8. The display rack 5 is mounted on the rotating disk 3 via the rotating block 4 and rotates along with the rotating disk 3. In this way, the goods placed on the display rack 5 can be displayed from multiple angles, attracting the attention of customers.
[0030] The above description is only a preferred embodiment of the present utility model, but the protection scope of the present utility model is not limited thereto. Any equivalent substitutions or changes made by those skilled in the art within the technical scope disclosed in the present utility model, based on the technical solution and the inventive concept of the present utility model, should be included within the protection scope of the present utility model.
Claims
1. A display rack for department store sales, comprising a base (1), characterized in that, A fixed plate (2) is fixed on the base (1). Rotating grooves (8) are provided on both outer walls of the fixed plate (2). A rotating plate (3) is rotatably installed in the rotating grooves (8). A gear groove (9) is provided on the inner wall of the rotating grooves (8). A transmission chamber (14) is provided inside the fixed plate (2). A drive motor (7) is provided on the upper surface of the fixed plate (2). A rotating shaft (10) is rotatably installed in the gear groove (9). The output shaft of the drive motor (7) and the end of the rotating shaft (10) both extend into the transmission chamber (14) and are connected by a transmission mechanism. The rotating shaft (10) is connected to the rotating plate (3) through a rotating mechanism. A placement rack (5) is rotatably installed on the rotating plate (3) through a rotating block (4). A counterweight block (6) is installed at the bottom of the placement rack (5).
2. The display rack for department store sales according to claim 1, characterized in that, The transmission mechanism includes a drive gear (15) mounted on the output shaft of the drive motor (7), and a transmission gear (16) meshing with the drive gear (15) is provided at the end of the rotating shaft (10).
3. A display rack for department store sales according to claim 1, characterized in that, The rotating mechanism includes a rotating gear (11) mounted on a rotating shaft (10), and a gear ring (13) meshing with the rotating gear (11) is provided on the rotating disk (3).
4. A display rack for department store sales according to claim 3, characterized in that, The rotating disk (3) is provided with a hidden groove (12), and the gear ring (13) is disposed in the hidden groove (12).
5. A display rack for department store sales according to claim 2, characterized in that, Both the driving gear (15) and the transmission gear (16) are bevel gears, and the driving gear (15) and the transmission gear (16) are specifically in perpendicular meshing.
6. A display rack for department store sales according to claim 4, characterized in that, The rotating gear (11) is a spherical gear, and the vertical cross-sectional view of the rotating disk (3) and the rotating groove (8) is T-shaped.