Display stand for selling products and assembly process

Abstract

A display stand (P) for selling products in a shop comprising a wooden structure (S) including a back panel (1), two side panels (2), a plurality of shelves (3) configured to support the products, each shelf (3) being locked in position by a band (4) connected to the two side panels (2), at least one rear decorative support (51) configured to be removably mounted to the back panel (1), at least two side decorative supports (52) configured to be removably mounted to the side panels (2) respectively, and at least one front decorative support (54) configured to be removably mounted to each band (4). Abstract figure: Figure 12

Description

Title of the invention: Product display stand and assembly method. Technical field

[0001] The present invention relates to the field of commerce and the presentation of products for sale. More particularly, the invention relates to a product display stand intended to be positioned in a large retail space for generally temporary promotions.

[0002] A point-of-sale display, known by its abbreviation POS, is made of cardboard and comprises a back panel, two side panels, and a plurality of horizontal shelves connected to the panels to support the products for sale. Such a sales display is customized to highlight the products, for example, with product images, the brand name, or the promotion offered. This encourages consumers to purchase the product during a promotional period.

[0003] Such a display has several drawbacks. First, the display is for single use only and must be discarded at the end of the promotion, which represents an environmental and economic waste. Furthermore, it runs counter to the commitments of large retailers to reduce their environmental footprint.

[0004] Furthermore, the display stand, made of cardboard, has a limited lifespan and is susceptible to damage during use or storage. Once damaged, the display stand has a degraded aesthetic appearance (deformation, etc.) and can no longer appeal to consumers.

[0005] Finally, in order to position a display stand in a large store, it is filled with products and then moved to its place of use, in particular, using a pallet jack. Also, to facilitate its movement, it is known to place the display stand on a transport pallet. Such a transport pallet is unsightly, and it is known to conceal this by placing a decorative band, usually in the brand's colors, around the perimeter of the transport pallet. This increases the cost and installation time. In practice, this decorative band is generally omitted.

[0006] The invention thus aims to eliminate at least some of these drawbacks. PRESENTATION OF THE INVENTION

[0007] The invention relates to a display stand for the sale of products in a shop, the display stand comprising: • A structure comprising a rear wall extending vertically, two side walls extending vertically, a plurality of shelves extending horizontally, configured to support the products, each shelf being locked in position by a strip, positioned at the front, connected to the two side walls, the structure being made of wood, • At least one decorative rear bracket configured to be removablely mounted to the rear wall • At least two decorative side supports configured to be removably mounted to the side walls, • At least one decorative front support configured to be removablely mounted on each strip.

[0008] Thanks to the invention, the wooden structure is advantageously reusable, environmentally friendly, and economical, while also being quick and easy to assemble. The wooden structure is advantageously customizable by allowing decorative supports to be applied to numerous surfaces in order to achieve a visual effect similar to that of a printed display stand according to the prior art. Finally, the use of decorative supports, particularly paper, allows for optimal customization of the wooden structure while reducing the cost of single-use materials.

[0009] According to one aspect, each strip includes a groove configured to cooperate with a front tab of the tablet, which it locks. Thus, each strip prevents movement of the tablet and also contributes to the tablet's mechanical support by absorbing some of the mechanical forces. The tablet is preferably supported at four points.

[0010] According to one aspect, the display stand comprises at least three shelves, preferably four shelves.

[0011] According to one aspect, each lateral edge of the bottom wall comprises a plurality of connecting members to cooperate with connecting members of a side wall. Thus, the bottom wall and the side walls form a robust U-shaped structure.

[0012] According to one aspect, the connecting organs of the bottom wall are of the female type while the connecting organs of each side wall are of the male type.

[0013] According to one aspect, the bottom wall comprises at least one horizontal groove configured to cooperate with a rear tab of each shelf. This allows the bottom wall to absorb some of the mechanical stresses related to the weight of the shelf.

[0014] According to one aspect, each front edge of a side wall includes a guide element to guide a tablet. This allows each side wall to absorb part of the mechanical stresses related to the weight of the tablet.

[0015] According to one aspect, each guide member comprises a front portion in the form of a through groove and a rear portion in the form of a blind groove. A blind groove reduces the presence of protruding elements on an outer face of a side panel intended to receive a decorative support.

[0016] According to one aspect, each front edge of a side wall further includes fastening elements, in particular in the form of upward-facing hooks, so as to allow the mounting of the strips by vertical translation.

[0017] In one aspect, each decorative support is made of paper. Such a decorative support has a low production cost while offering great design freedom.

[0018] According to one aspect, each decorative element is printed on both sides. This allows a promotional campaign to be renewed simply by turning over a decorative element.

[0019] According to one aspect, each side panel comprises an inner support and an outer frame that are superimposed to define a recess for positioning a decorative side support. The use of an outer frame, or canopy, provides external protection for the decorative side support, which is advantageous when several displays are positioned side by side. Furthermore, an outer frame helps to reduce waviness of the decorative side support.

[0020] According to one aspect, the outer frame extends peripherally.

[0021] According to one aspect, each side wall has an upper insertion groove to allow the insertion of a decorative side support by vertical translation from top to bottom. Thus, the decorative side support can be inserted when the structure is assembled.

[0022] The invention relates to a method for assembling a display stand as described above, comprising steps consisting of: • Assemble the structure, • Position the decorative supports on the structure in a removable manner. PRESENTATION OF THE FIGURES

[0023] The invention will be better understood upon reading the following description, given by way of example, and referring to the following figures, given by way of non-limiting examples, in which identical references are given to similar objects.

[0024] Fig. 1 is a schematic representation of a wooden structure of a display stand according to a first embodiment of the invention.

[0025] Fig. 2 is a schematic representation of the assembly of a side wall with a bottom wall of the wooden structure.

[0026] Fig. 3 is a schematic representation of a tablet.

[0027] Fig. 4 is a schematic representation of a tablet assembly step.

[0028] Figure 5 is a schematic representation of another assembly step of a tablet.

[0029] Fig. 6 is a schematic representation of a mounted tablet.

[0030] Fig. 7 is a schematic representation of a step in assembling a headband.

[0031] Fig. 8 is a schematic representation of a mounted headband.

[0032] Fig. 9 is a schematic representation of a rear decorative support.

[0033] Fig. 10 is a schematic representation of a lateral decorative support.

[0034] Fig. 11 is a schematic representation of a front decorative support.

[0035] Figure 12 is a schematic representation of a display stand comprising decorative supports positioned on the wooden structure.

[0036] The [Fig. 13] is a schematic representation of a step in the assembly of a side wall of a wooden structure according to a second embodiment.

[0037] Fig. 14 is another schematic representation of the step in [Fig. 13].

[0038] Figure 15 is a schematic representation of a step in the assembly of a headband according to the second form of realization.

[0039] Fig. 16 is a schematic representation of a display stand comprising decorative supports according to the second embodiment.

[0040] Fig. 17 is a schematic representation of a display stand comprising decorative supports according to a variant of the second embodiment.

[0041] It should be noted that the figures set out the invention in detail to implement the invention, said figures being of course able to serve to better define the invention where appropriate. DETAILED DESCRIPTION OF THE INVENTION

[0042] A display stand P for the sale of products in a retail store, in particular a supermarket, will be presented. With reference to [Fig. 14], the display stand P comprises a wooden structure S on which a plurality of decorative supports 51, 52, 54 are mounted, as will be shown later. The wooden structure S is advantageously durable and can be conveniently reused for several different promotional campaigns. Indeed, it is only necessary to replace the decorative supports 51, 52, 54 for each new promotional campaign.

[0043] The wooden structure S is made solely by mechanical assembly of elements and does not involve the use of glue or added mechanical components such as nails or screws. The wooden structure S is therefore simple and practical to assemble. It It is recyclable and does not require the use of chemicals such as glue. Such a wooden structure is therefore environmentally friendly.

[0044] With reference to [Fig. 1], a wooden structure S is shown according to a first embodiment of the invention. The wooden structure S comprises a vertical rear wall 1, hereinafter referred to as "bottom wall 1", two vertical side walls 2, hereinafter referred to as "side walls 2", and a plurality of horizontal shelves 3 configured to support the products, hereinafter referred to as "shelf 3". Each shelf 3 is locked in position by a front strip 4 connected to the two side walls 2, hereinafter referred to as "strip 4".

[0045] Each shelf 3 defines a product support level. In this example, with reference to [Fig. 1], the structure S has four shelves 3 and therefore defines four levels E1, E2, E3, E4 to support the products.

[0046] Subsequently, the wooden structure S and, more generally, the display stand P, are presented in an X, Y, Z frame in which the X axis extends laterally from left to right, the Y axis extends in depth from front to back and the Z axis extends vertically from bottom to top, that is, from a lower place to a higher place.

[0047] With reference to [Fig. 2], the bottom wall 1 is flattened and preferably takes the form of a medium, in particular, having a thickness of between 5 mm and 15 mm. In this example, the bottom wall 1 has a height of between 1500 mm and 2400 mm and a width of between 400 mm and 800 mm.

[0048] The bottom wall 1 is defined in the (X, Z) plane and comprises a left lateral edge configured to cooperate with a left lateral wall 2 (shown in [Fig. 2]) and a right lateral edge configured to cooperate with a right lateral wall 2 (not shown in [Fig. 2]). The bottom wall 1 is symmetrical, and a lateral edge will be described hereafter without specifying its lateral position (right or left).

[0049] As illustrated in [Fig. 2], each lateral edge of the bottom wall 1 comprises a plurality of connecting members 11, 12, 13 for cooperating with a side wall 2. In this example, the connecting members 11, 12, 13 are in the form of openings or notches. Preferably, at least one connecting member 11, 12, 13 is present at each stage E1-E4 to ensure robust support.

[0050] In this example, with reference to [Fig. 2], the connecting members comprise through openings 11, tongue openings 12, and tongue notches 13 so as to allow a robust connection between the bottom wall 1 and the side walls 2. The use of tongues ensures optimal vertical locking. As will be shown later, each side wall 2 has connecting members 21, 22 configured to cooperate with the connecting members 11, 12, 13 of the bottom wall 1.

[0051] In this example, the connecting members 11, 12, 13 of the bottom wall 1 are of the female type while the connecting members 21, 22 of each side wall 2 are of the male type. It goes without saying that this could be different.

[0052] Still with reference to [Fig.2], the bottom wall 1 includes horizontal grooves 15 which are respectively configured to cooperate with the shelves 3, in particular, with a rear tongue 38 of each shelf 3 (Figures 3 and 4).

[0053] In this first embodiment, each lateral edge of the bottom wall 1 further comprises cooperating members 19 configured to cooperate with a lateral decorative support as will be shown later. In this example, the cooperating members 19 are in the form of grooves.

[0054] In this example, as illustrated in [Fig. 1], the side walls 2 are symmetrical and, preferably, identical. Therefore, for the sake of clarity and conciseness, only one side wall 2 will be presented. With reference to [Fig. 2], a side wall 2 is flattened and preferably takes the form of a medium, in particular, having a thickness of between 5 mm and 15 mm. In this example, the side wall 2 has a height of between 1000 mm and 2400 mm and a width of between 200 mm and 800 mm.

[0055] The side wall 2 is defined in the (Y, Z) plane and includes a rear edge 2A configured to cooperate with the bottom wall 1 (represented in [Fig.2]) and a front edge 2B configured to cooperate with the bands 4 (represented in [Fig.1]).

[0056] As previously described, each rear edge 2A of a side wall 2 comprises a plurality of connecting members 21, 22 for cooperating with the connecting members 11, 12, 13 of the bottom wall 1. Preferably, the connecting members 21, 22 project rearward and are of the male type as previously described. In this example, the connecting members 21, 22 of the side wall 2 are in the form of solid tabs 21 or perforated tabs 22. Preferably, at least one solid tab 21 has an upward-facing hook shape to allow natural locking by gravity along the Y-axis due to the weight of the bottom wall 1. A perforated tab 22 advantageously allows cooperation with a tab opening 12 in the bottom wall 1 to achieve optimal locking.

[0057] As illustrated in [Fig. 2], each front edge 2B of a side wall 2 includes guide members 25, in particular grooves, for guiding the shelves 3. As shown in [Fig. 4], each guide member 25 has a front portion in the form of a through groove 25A and a rear portion in the form of a blind groove 25B. This allows the shelf 3 to be held securely during assembly, preventing the shelf 3 from having an excessive lateral projection. This thus maximizes the surface area available for the decorative side support as will be shown later. With reference to [Fig. 2], each guide member 25 is associated with a support member 27, located below the guide member 25, which extends forward. Such a support member 27 is configured to improve the support of the shelf 3.

[0058] As illustrated in [Fig.2], each front edge 2B of a side wall 2 further includes fixing members 26, in particular in the form of upward-facing hooks, so as to allow the mounting of the strips 4 by vertical translation as will be shown later with reference to Figures 7 to 8. Preferably, each side wall 2 is in contact with the ground to maximize the decorative surface while facilitating implementation.

[0059] In this example, the tablets 3 are symmetrical and, preferably, identical. Therefore, for the sake of clarity and conciseness, only one tablet 3 will be presented. A tablet 3 is flattened and preferably takes the form of a medium, in particular, having a thickness between 5 mm and 15 mm. In this example, the tablet 3 has a depth between 200 mm and 800 mm and a width between 400 mm and 800 mm.

[0060] With reference to [Fig. 3], the shelf 3 comprises two lateral edges, each lateral edge being configured to cooperate with a lateral wall 2 of the wooden structure S. In this example, each lateral edge of the horizontal shelf 3 comprises: • a rear section 37, • an intermediate part 36, projecting laterally from the rear part 37, configured to cooperate with the blind groove 25B of the guide member 25 • a front part 35, projecting laterally relative to the intermediate part 36, configured to cooperate with the through groove 25A of the guide member 25.

[0061] With reference to Figures 4 to 6, to mount a shelf 3, it is simply slid horizontally into a guide member until the rear tab 38 engages with a horizontal groove 15 in the bottom wall 1 and the front portion 35 of the side edge of the shelf 3 abuts against the front edge 2B of the side wall 2. As illustrated in [Fig. 6], after mounting the shelf 3, only the front portion 35 protrudes outwards. In the mounted position, for each side edge of the shelf 3, the intermediate portion 36 engages with the blind groove 25B of the guide member 25, while the front portion 35 engages with the through groove 25A of the guide member 25. Thus, after mounting the shelf 3, it is supported at three points with each side wall 2 and the bottom wall 1.

[0062] As illustrated in [Fig. 3], the tablet 3 further comprises a front tab 39, preferably positioned opposite the rear tab 38, in order to cooperate with the headband 4 as will be shown later in order to support the tablet 3 at four points.

[0063] In this example, the 4 strips are symmetrical and, preferably, identical. Therefore, for the sake of clarity and conciseness, only one 4 strip will be presented. A 4 strip is flattened and preferably takes the form of a medium, in particular, having a thickness between 5 mm and 15 mm. In this example, the front 4 strip has a height between 40 mm and 400 mm and a width between 400 mm and 800 mm.

[0064] With reference to figures 7 and 8, a band 4 has at its lateral ends two fixing members 41 in particular in the form of downward-facing hooks, so as to allow cooperation with the fixing members 26 of the side walls 2. Thus, by simple vertical translation, the band 4 is securely locked with the side walls 2.

[0065] Advantageously, as illustrated in [Fig. 8], the strip 4 comprises a rear face 4A and a front face 4B opposite the rear face 4A. The rear face 4A comprises at least one locking groove 42 configured to cooperate with the front tab 39 of the tablet 3.

[0066] Thus, after assembly of the strip 4, the shelf 3 is supported at four points with each side wall 2, the bottom wall 1 and the strip 4. This makes it possible to support, on the one hand, products which are heavy, to prevent products from falling and to allow the installation of a decorative support at the front as will be shown later.

[0067] Advantageously, the flexibility of the band 4 in bending is taken advantage of so as to allow the insertion of the front tab 39 into the locking groove 42. Thus, it is only necessary for an operator to exert a forward pull on the band 4 to allow the insertion of the front tab 39 into the locking groove 42.

[0068] Once all the 4 strips are mounted, the wooden structure S is solid and robust. No glue or added components are advantageously used, which simplifies assembly and reduces cost.

[0069] With reference to [Fig. 12], the display stand P includes several decorative supports 51, 52, 54 to personalize the wooden structure S and allow brand communication.

[0070] Preferably, the decorative supports 51, 52, 54 are made of paper, preferably with a basis weight between 115 g / m² and 400 g / m². Such decorative supports 51, 52, 54 are easy to print and economical to manufacture. Thus, for each new promotional campaign, only the decorative supports 51, 52, 54 need to be replaced, the wooden structure S remaining unchanged.

[0071] In this example, the display stand P includes at least one rear decorative support 51 configured to be removably mounted on the vertical rear wall 1. Preferably, as illustrated in [Fig. 12], the rear decorative support 51 is mounted at the level of the upper tier of the display stand P and serves as a header. It covers a large majority of the surface of the back wall 1 at the level of the upper tier E4.

[0072] As illustrated in [Fig. 9], the rear decorative support 51 has two lateral shoulders 511 configured to bear against the upper ends of the side walls 2 ([Fig. 12]). The rear decorative support 51 is easy to assemble.

[0073] In this example, still with reference to [Fig. 12], the display stand P includes at least two decorative side supports 52 configured to be mounted respectively in a removable manner to the side walls 2. The two decorative side supports 52 are symmetrical.

[0074] Preferably, as illustrated in [Fig. 12], each decorative side support 52 is mounted on an outer face of a side panel 2. It covers a large majority of the outer face, in particular, more than 95%. Thus, viewed from the side, the external appearance of a display stand P is equivalent to a disposable cardboard display stand according to the prior art.

[0075] In this first embodiment, as illustrated in [Fig. 10], each decorative side support 52 has, at a rear edge, mounting tabs 529 configured to fit into the cooperating elements 19 of the back panel 1 ([Fig. 2]). Each decorative side support 52 has, at a front edge, mounting notches 525 configured to receive the front portions 35 of each side edge of a shelf 3. Each decorative side support 52 is thus secured relative to its vertical side panel 2 on which it is mounted. Each decorative side support 52 has a shape complementary to that of the side panel 2.

[0076] With reference to [Fig. 12], the display stand P includes at least one front decorative support 54 configured to be removably mounted on each strip 4. Preferably, each front decorative support 54 has a shape adapted to the strip 4. In this example, each front decorative support 54 covers a large majority of the front face of a strip 4, in particular, more than 95%.

[0077] As illustrated in [Fig. 1 1], each front decorative support 54 has two lateral shoulders 541 configured to bear against the fixing members 26 of the side walls 2. The assembly of each front decorative support 54 is simple to carry out.

[0078] Advantageously, thanks to the wooden structure S, the products stored in the display stand P do not come into contact with the decorative supports, which are therefore not damaged. At the end of a promotional period, the display stand P can remain in place; it is only necessary to replace the products for sale and the decorative supports 51, 52, 54. The environmental and logistical costs are significantly reduced.

[0079] According to one aspect of the invention, each decorative support 51, 52, 54 is printed on both sides, preferably with respectively first information and second information.

[0080] Thus, during a given initial period, the display stand P can communicate the first piece of information, for example, a promotion for the Christmas period. At the end of the first period, the decorative supports 51, 52, 54 are reversed to communicate the second piece of information, for example, a promotion for the New Year's Eve period. The lateral decorative supports 52 are reversed and inverted to communicate the second piece of information.

[0081] Thus, thanks to the invention, the lifespan of a display stand P is increased in a practical and economical way without the need to supply new decorative supports 51, 52, 54. This makes it possible to increase the frequency of promotional periods and to be more responsive in attracting consumers. Although it has only a mechanical structure, the display stand P allows for greater dynamism.

[0082] A second embodiment of the display stand P is shown in figures 13 to 16.

[0083] In this second embodiment, the wooden structure S has a structure analogous to that of the first embodiment. For the sake of clarity and conciseness, only the differences between the second and first embodiments will be presented.

[0084] In this second embodiment, the back panel 1 does not include any cooperative elements for receiving the lateral decorative supports. In particular, with reference to [Fig. 13], the back panel 1 includes only connecting elements 11, 12, 13 with the vertical side panels 2. Indeed, the lateral decorative supports are mounted directly into the vertical side panels 2, without interaction with the back panel 1, the shelf 3, or the strip 4. The back panel 1 is thus very similar in both embodiments.

[0085] To this end, with reference to Figures 13 and 14, each vertical side panel 2 comprises an inner support 2i and an outer frame 2e, also called a canopy, which are superimposed so as to delimit between them a recess 200 for positioning a decorative side support 52. The outer frame 2e extends in such a way peripheral in order to be able to hold the lateral decorative support 52 stably in order to avoid any undulation, which could affect its aesthetic appearance.

[0086] In order to allow access to the receiving compartment 200, with reference to [Fig. 10], each vertical side panel 2 has an upper insertion groove S2 so as to allow the insertion of a lateral decorative support by vertical translation from top to bottom. According to a preferred aspect, with reference to [Fig. 14], the outer frame 2e has a longitudinal notch on its upper edge so as to form the upper insertion groove S2 when the vertical side panel 2 is assembled, i.e., when the inner support 2i and the outer frame 2e are superimposed.

[0087] Analogously to the first embodiment, with reference to Figures 13 and 14, each rear edge 2A of a side wall 2 comprises a plurality of connecting members 21, 22 to cooperate with the connecting members 11-13 of the bottom wall 1. In this second embodiment, each connecting member 21, 22 has an inner part 21i, 22i which is integral with the inner support 2i of the side wall 2 and an outer part 21e, 22e which is integral with the outer frame 2e of the side wall 2. In other words, each connecting member 21, 22 is divided into two parts which are assembled by superposition.

[0088] Similar to the first embodiment, with reference to Figures 13 and 14, each front edge 2B of a side wall 2 includes guide elements 25, in particular grooves, for guiding the shelves 3. In the second embodiment, with reference to [Fig. 14], the guide elements 25 are formed only on the inner face of the inner support 2i. Preferably, the guide elements 25 are in the form of blind grooves or through grooves. This maximizes the surface area available for the decorative side support 52. The support for a shelf 3 is thus ensured in a manner similar to the first embodiment.

[0089] Similar to the first embodiment, with reference to Figures 13 and 14, each front edge 2B of a side panel 2 further comprises fastening elements 26, in particular in the form of upward-facing hooks, so as to allow the strips 4 to be mounted by vertical translation. In this second embodiment, each fastening element 26 comprises an inner portion 26i that is integral with the inner support 2i of the side panel 2 and an outer portion 26e that is integral with the outer frame 2e of the side panel 2. In other words, each fastening element 26 is divided into two parts that are assembled by overlapping.

[0090] In practice, the outer frame 2e has the same shape as the inner support 2i and also includes a cutout to form the receiving housing 200 and a cutout to form the feed groove S2. The industrial manufacturing process is thus simplified.

[0091] Each decorative side support 52 has dimensions adapted to the receiving recess 200 of the side wall 2, in particular a rectangular shape. In particular, each decorative side support 52 is free of mounting elements such as tabs or notches. This simplifies manufacturing and reduces the cost of a decorative side support 52. As illustrated in [Fig. 16], the decorative side support 52 has a height greater than 70%, preferably 80%, of the total height of the display stand P.

[0092] Advantageously, the outer frame 2e of the side wall 2 extends laterally in relation to the lateral decorative support 52, which is thus protected when several displays are positioned laterally next to each other.

[0093] With reference to [Fig. 15], each band 4 comprises an inner support 4i and an outer frame 4e, also called a canopy, which are superimposed to define between them a recess 400 for positioning a decorative front support 54 ([Fig. 16]). The outer frame 4e extends peripherally to ensure that the decorative front support 54 is held stably and to prevent any undulation that could affect its aesthetic appearance.

[0094] In order to allow access to the receiving housing 400, as shown in [Fig. 15], each front strip 4 has an upper insertion groove S4 to allow the insertion of a front decorative support 54 by vertical translation from top to bottom. According to a preferred aspect, the outer frame 4e has a longitudinal notch on its upper edge to form the upper insertion groove S4 when the strip 4 is assembled, i.e., when the inner support 4i and the outer frame 4e are superimposed.

[0095] Similar to the first embodiment, with reference to [Fig. 14], the band 4 has at its lateral ends two fastening members 41, in particular in the form of downward-facing hooks, so as to allow cooperation with the fastening members 26 of the side walls 2. Thus, by simple vertical translation, the front band 4 is securely locked with the side walls 2. In this second embodiment, each fastening member 41 has an inner part 41i which is integral with the inner support 2i of the band 4 and an outer part 41e which is integral with the outer frame 2e of the band 4. In other words, each fastening member 41 is divided into two parts which are assembled by overlapping.

[0096] As illustrated in [Fig. 14], the band 4 includes a locking groove which is formed, in this example, only in the inner support 2i of the band 4.

[0097] Preferably, the outer frame 4e has the same shape as the inner support 4i and further includes a cutout to form the receiving housing 400 and a cutout to form the S4 feed groove. The industrial manufacturing process is thus simplified.

[0098] Each front decorative support 54 has dimensions adapted to the receiving housing 400 of the strip 4. In particular, each front decorative support 54 is free of mounting elements such as shoulders. This simplifies manufacturing and reduces the cost of a front decorative support 54.

[0099] With reference to [Fig. 17] representing a display stand P according to the second embodiment, a band 4' with a foot 43' configured to rest on the ground to improve the stability of the display stand P is shown on the lower level El. In this example, the display stand P has a passage 7 for a pallet truck to allow handling of the display stand P. For this purpose, the band 4' has lateral notches on either side of the foot 43' to form the passage 7. It is nevertheless understood that the band 4' could have a continuous height so as to form a continuous foot 43' without a passage 7 as illustrated in [Fig. 17].

[0100] With reference to figures 12 and 16 representing a display stand P with a passageway 7, when a pallet truck passes over it, the latter makes it possible to exert a vertical force on the shelf 3 located at the first level El but also on the back wall 1. Preferably, the pallet truck comes into contact with the shelf 3 according to lateral support strips which are lower than the band 4 so as to avoid lifting the band 4 and unintentional dismantling.

[0101] Preferably, the mechanical forces borne by the shelf 3 are distributed in the side walls 2 and in the bottom wall 1, which eliminates any risk of damage when moving the display stand P in which the products are positioned.

[0102] The presence of a passageway 7 integrated into the display stand P makes it possible to avoid the use of an added transport pallet which is unsightly and presents a risk to the stability of the display stand P.

Claims

Demands

1. Display stand (P) for the sale of products in a shop, the display stand (P) comprising: • A structure (S) comprising a rear wall (1) extending vertically, two side walls (2) extending vertically, a plurality of shelves (3) extending horizontally, configured to support the products, each shelf (3) being locked in position by a band (4) positioned in front, connected to the two side walls (2), the structure (S) being made of wood, • At least one rear decorative support (51) configured to be removably mounted to the rear wall (1) • At least two side decorative supports (52) configured to be removably mounted to the side walls (2) respectively, • At least one front decorative support (54) configured to be removably mounted to each band (4).

2. Display stand (P) according to claim 1, wherein each strip (4) includes a groove (42) configured to cooperate with a front tab (39) of the shelf (3) which it locks.

3. Display stand (P) according to any one of claims 1 to 2, wherein the display stand (P) comprises at least three shelves (3), preferably four shelves (3).

4. Display stand (P) according to any one of claims 1 to 3, wherein each lateral edge of the bottom wall (1) comprises a plurality of connecting members (11, 12, 13) to cooperate with connecting members (21, 22) of a side wall (2).

5. Display stand (P) according to claim 4, wherein the connecting members (11, 12, 13) of the bottom wall (1) are of the female type while the connecting members (21, 22) of each side wall (2) are of the male type.

6. Display stand (P) according to any one of claims 1 to 5, wherein the bottom wall (1) comprises at least one horizontal groove (15) configured to cooperate with a rear tab (38) of each shelf (3).

7. Display stand (P) according to any one of claims 1 to 6, wherein each front edge (2B) of a side wall (2) includes a guide member (25) for guiding a tablet (3).

8. Display stand (P) according to claim 7, in which each guide member (25) comprises a front part (25A) which is in the form of a through groove and a rear part (25B) which is in the form of a blind groove.

9. Display stand (P) according to any one of claims 1 to 8, wherein each front edge (2B) of a side wall (2) further comprises fastening members (26), in particular in the form of upward-facing hooks, so as to allow the mounting of the strips (4) by vertical translation.

10. Display stand (P) according to any one of claims 1 to 9, wherein each decorative support (51, 52, 54) is made of paper.

11. Display stand (P) according to claim 10, wherein each decorative support (51, 52, 54) is printed on both sides.

12. Display stand (P) according to any one of claims 1 to 11, wherein each side wall (2) has an inner support (2i) and an outer frame (2e) which are superimposed so as to delimit between them a receiving housing (200) for positioning a lateral decorative support (52).

13. Display stand (P) according to claim 12 in which the outer frame (2e) extends peripherally.

14. Display stand (P) according to any one of claims 12 to 13 in which each side wall (2) has a top insertion groove (S2) so as to allow the introduction of a lateral decorative support (52) by vertical translation from top to bottom.

15. Method of assembling a display stand (P) according to any one of claims 1 to 14, comprising steps of: • Assembling the structure (S), • Removably positioning the decorative supports (51, 52, 54) on the structure (S).

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