Behavioral design apparatus, behavioral design method, and program

Abstract

To provide a technique for implementing behavioral design.SOLUTION: A behavioral design apparatus includes: a login information receiving unit which receives login information of a first user for a behavioral design service; a service processing unit which receives target information related to target behavior of the first user and diagnostic information related to a behavioral barrier item for the first user in implementing the target behavior, and executes the behavioral design service to provide nudge information or case information corresponding to the received diagnostic information to the first user; and a notification unit which provides use information of the behavioral design service used by the first user, to a second user associated with the first user.SELECTED DRAWING: Figure 26

Description

[Technical field]

[0001] The present disclosure relates to a behavior design device, a behavior design method, and a program. [Background technology]

[0002] In recent years, research has been conducted into behavioral design, which supports individuals in making proactive changes to their behavior. In 2017, Professor Richard Thaler was awarded the Nobel Prize in Economics for his research into behavioral economics. Professor Richard Thaler proposed the concept of "nudge" in his book "Nudge: Improving Decisions About Health, Wealth, and Happiness," and suggested the use of nudges in behavioral analysis and behavioral design.

[0003] Nudge is an approach that uses knowledge from behavioral science (cognitive bias) to gently encourage people to take desired actions. In other words, rather than using methods such as large economic incentives or penalties, it encourages behavioral change by designing mechanisms that make people want to act voluntarily. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2020-140596 A Summary of the Invention [Problem to be solved by the invention]

[0005] An object of the present disclosure is to provide technology for realizing behavioral design. [Means for solving the problem]

[0006] One aspect of the present disclosure relates to a behavioral design device having a login information receiving unit that receives login information of a first user for a behavioral design service, a service processing unit that executes the behavioral design service by receiving target information regarding the target behavior of the first user and diagnostic information regarding behavioral barrier items when the first user realizes the target behavior and providing the first user with nudge information or case information corresponding to the received diagnostic information, and a notification unit that notifies a second user associated with the first user of usage information of the behavioral design service used by the first user. Effect of the Invention

[0007] According to the present disclosure, a technique for realizing behavioral design can be provided. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a schematic diagram illustrating a behavioral design system according to one embodiment of the present disclosure. [Diagram 2] FIG. 2 is a block diagram showing a hardware configuration of a behavior design device according to an embodiment of the present disclosure. [Diagram 3] FIG. 3 is a schematic diagram showing an overview of the behavioral design process according to the first embodiment of the present disclosure. [Figure 4] FIG. 4 is a block diagram showing a functional configuration of the behavior design device according to the first embodiment of the present disclosure. [Diagram 5] FIG. 5 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 6] FIG. 6 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 7] FIG. 7 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 8] FIG. 8 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 9]FIG. 9 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 10] FIG. 10 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 11] FIG. 11 is a diagram showing correspondence information according to the first embodiment of the present disclosure. [Figure 12] FIG. 12 is a diagram showing a behavioral design model according to the first embodiment of the present disclosure. [Figure 13] FIG. 13 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 14] FIG. 14 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 15] FIG. 15 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 16] FIG. 16 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 17] FIG. 17 is a diagram showing an example screen of the behavior design process according to the first embodiment of the present disclosure. [Figure 18] FIG. 18 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 19] FIG. 19 is a diagram showing an example screen of the action design process according to the first embodiment of the present disclosure. [Figure 20] FIG. 20 is a flowchart showing the behavior design process according to the first embodiment of the present disclosure. [Figure 21] FIG. 21 is a schematic diagram showing an overview of the behavioral design process according to the second embodiment of the present disclosure. [Figure 22] FIG. 22 is a block diagram showing a functional configuration of a behavior design device according to the second embodiment of the present disclosure. [Figure 23] FIG. 23 is a diagram showing an example screen of the action design process according to the second embodiment of the present disclosure. [Figure 24] FIG. 24 is a diagram showing an example screen of the action design process according to the second embodiment of the present disclosure. [Diagram 25] FIG. 25 is a flowchart showing the behavior design process according to the second embodiment of the present disclosure. [Figure 26] FIG. 26 is a schematic diagram showing an overview of the behavioral design process according to the third embodiment of the present disclosure. [Figure 27] FIG. 27 is a block diagram showing a functional configuration of a behavior design device according to the third embodiment of the present disclosure. [Figure 28] FIG. 28 is a diagram showing person in charge information between users and persons in charge according to the third embodiment of the present disclosure. [Figure 29] FIG. 29 is a flowchart showing the behavior design process according to the third embodiment of the present disclosure. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.

[0010] In the following embodiment, a behavioral design device for realizing behavioral design is disclosed.

[0011] [Behavioral Design System] First, a behavioral design system according to an embodiment of the present disclosure will be described. Fig. 1 is a schematic diagram showing a behavioral design system according to an embodiment of the present disclosure.

[0012] As shown in FIG. 1, the behavior design system 10 has a user terminal 20, a staff member terminal 30, and a behavior design device 100, and the user terminal 20, the staff member terminal 30, and the behavior design device 100 can be communicatively connected via a network such as the Internet.

[0013] The user terminal 20 may be realized, for example, by an information processing terminal such as a personal computer, smartphone, tablet, etc. of a user who uses the behavior design service provided by the behavior design device 100. For example, the user inputs login information such as a user ID and password for using the behavior design service, and when the input login information is approved, the user is able to use the behavior design service as described in detail below.

[0014] The person in charge terminal 30 may be realized by, for example, an information processing terminal such as a personal computer, smartphone, tablet, etc., of a person in charge who has a business relationship with the user. For example, the person in charge may be an employee or related party of the company that operates the behavior design device 100, or any other person who can view the usage information of the behavior design service by the user.

[0015] The behavior design device 100 may be realized by an information processing terminal such as a server that executes various behavior design processes as described in detail below and provides a behavior design service to a user terminal 20. To put behavior design into practice, for example, 1) Setting the action 2) Diagnosis of behavioral barriers 3) Coming up with solutions using nudges Three steps can be taken:

[0016] 1) In the action setting, the user sets an action that they want to take but have not been able to take. For example, washing their hands as soon as they get home can be set as an action.

[0017] 2) In behavioral barrier diagnosis, the user can diagnose "why a person does not do a certain behavior", that is, the reason why a person does not do a certain behavior. In behavioral barrier diagnosis, for example, Cognition: cues and prompts that prompt behavior Reaction: Your intuitive reaction to the action Evaluation: assessing the costs and benefits of implementing the action Capability: Ability to carry out an action, feasibility Urgency: Perception of urgency to act The five barrier items above are considered by the user, and a diagnosis can be made for each barrier item. For example, for the action of "washing hands as soon as I get home," cognition can be diagnosed as "not noticing" or "no one warns me." Reaction can be diagnosed as "my hands are not dirty" or "it's troublesome to be warned." Evaluation can be diagnosed as "I didn't wash my hands, but I didn't get sick" or "I want to relax in the shortest possible process." Ability can be diagnosed as "there is no hand soap" or "there is no towel to dry my hands." Urgency can be diagnosed as "I can wash my hands anytime" or "I'll wash them later, but it's important but not urgent."

[0018] 3) In the case of coming up with a solution using a nudge, the user can consider the idea of ​​"how can we naturally support that behavior?" Specifically, the user refers to the nudge presented in response to the above-mentioned user's diagnosis and proposes an idea for executing the set action.

[0019] Here, the behavior design device 100 may have, for example, a hardware configuration as shown in Fig. 2. That is, the behavior design device 100 has a drive device 101, a storage device 102, a memory device 103, a processor 104, a user interface (UI) device 105, and a communication device 106, which are interconnected via a bus B.

[0020] The programs or instructions for implementing various functions and processes in the behavior design device 100 may be stored in a removable storage medium such as a CD-ROM (Compact Disk-Read Only Memory) or a flash memory. When the storage medium is set in the drive device 101, the programs or instructions are installed from the storage medium via the drive device 101 into the storage device 102 or memory device 103. However, the programs or instructions do not necessarily have to be installed from the storage medium, and may be downloaded from any external device via a network or the like.

[0021] The storage device 102 is realized by a hard disk drive or the like, and stores installed programs or instructions as well as files, data, etc. used in executing the programs or instructions.

[0022] The memory device 103 is realized by a random access memory, a static memory, or the like, and when a program or an instruction is activated, reads and stores the program or instruction, data, or the like from the storage device 102. The storage device 102, the memory device 103, and the removable storage medium may be collectively referred to as a non-transitory storage medium.

[0023] The processor 104 may be realized by one or more CPUs (Central Processing Units), GPUs (Graphics Processing Units), processing circuitry, etc., which may be composed of one or more processor cores, and performs various functions and processes of the behavior design device 100 in accordance with programs, instructions, data such as parameters necessary to execute the programs or instructions, etc. stored in the memory device 103.

[0024] The user interface (UI) device 105 may be composed of input devices such as a keyboard, mouse, camera, microphone, etc., output devices such as a display, speaker, headset, printer, etc., and input / output devices such as a touch panel, and realizes an interface between the user and the behavior design device 100. For example, the user may operate the behavior design device 100 by operating a GUI (Graphical User Interface) displayed on a display or touch panel using a keyboard, mouse, etc.

[0025] The communication device 106 is realized by various communication circuits that execute wired and / or wireless communication processing with an external device, the Internet, a LAN (Local Area Network), a cellular network, or other communication network.

[0026] However, the above-described hardware configuration is merely an example, and the behavior design device 100 according to the present disclosure may be realized by any other appropriate hardware configuration.

[0027] [First embodiment] Next, a behavior design device 100 according to a first embodiment of the present disclosure will be described. Fig. 3 is a schematic diagram showing a behavior design process according to the first embodiment of the present disclosure. As shown in Fig. 3, the behavior design device 100 receives target information related to a target behavior from a user of a user terminal 20, and receives diagnostic information related to behavioral barrier items when the user realizes the target behavior. Then, the behavior design device 100 provides the user with nudge information corresponding to the received diagnostic information.

[0028] For example, the target behavior may be an action that one wants to take but is not able to take, such as working out regularly, learning English, learning a programming language, or studying for a qualification exam. Cognition: cues and prompts that prompt behavior Reaction: Your intuitive reaction to the action Evaluation: assessing the costs and benefits of implementing the action Capability: Ability to carry out an action, feasibility Urgency: Perception of urgency to act may be utilized.

[0029] When the behavioral design device 100 receives such target information and diagnostic information related to the behavioral barrier items, it may provide the corresponding nudge information to the user terminal 20. The nudge information may be advice to "gently encourage" a person to take a desired behavior by utilizing knowledge of behavioral science (cognitive bias). For example, the nudge information may be, without being limited thereto, related to a cognitive bias such as "if a person feels grateful, he or she will reciprocate." This nudge information is based on the reciprocal behavior principle, and indicates the behavior principle that if the other person shows a favorable attitude toward oneself, one should behave in a friendly and cooperative manner toward the other person, and that if the other person shows a hostile attitude toward oneself, one should behave in a similar manner toward the other person.

[0030] Fig. 4 is a block diagram showing a functional configuration of the behavior design device 100 according to the first embodiment of the present disclosure. As shown in Fig. 4, the behavior design device 100 has a target information receiving unit 110, a diagnostic information receiving unit 120, and a nudge information providing unit 130. Each functional unit of the target information receiving unit 110, the diagnostic information receiving unit 120, and the nudge information providing unit 130 may be realized by the processor 104 executing a computer program stored in the memory device 103 of the behavior design device 100.

[0031] The target information receiving unit 110 receives target information related to the target behavior of the user. For example, the target information receiving unit 110 may display a target input screen as shown in Fig. 5 on the user terminal 20 and allow the user to input the target information. In the illustrated screen, the target information receiving unit 110 may allow the user to answer questions such as "What do you want to achieve through behavior modification?", "Who is the target of behavior modification?", and "When, where, and what kind of action (behavior modification) is needed?".

[0032] In the illustrated screen example, the user answers "Work out for 30 minutes a day" to the question "What do you want to achieve through behavioral change?". Furthermore, the user answers "Who is the target for behavioral change?" with "Office workers who telework three days a week." Furthermore, the user answers "When, where, and what action (behavioral change) is needed?" with "I will work out for 30 minutes between eating dinner and taking a bath." In this way, the target information receiving unit 110 can acquire target information related to the target behavior from the user terminal 20.

[0033] The diagnostic information receiving unit 120 receives diagnostic information related to behavioral barrier items when the user realizes the target behavior. For example, in response to the target information answered by the user described above, the diagnostic information receiving unit 120 may display a behavioral barrier diagnostic screen as shown in Figs. 6 to 10 on the user terminal 20 and have the user input diagnostic information for each behavioral barrier item.

[0034] In the screen shown in FIG. 6, the diagnostic information receiving unit 120 has the user diagnose "cues or signals encouraging behavior" for the behavioral barrier item "cognition." In the illustrated screen example, the diagnostic information receiving unit 120 has the user answer the question "Is there a 'sign' encouraging the action at the place and time to perform the action?" and further allows the user to select "There is no sign," "There is a sign, but the target does not notice," and "There is a sign, and the target notices it (no barrier)." In the illustrated example, the user answers "I forgot that I was going to work out" to the question "Is there a 'sign' encouraging the action at the place and time to perform the action?". Furthermore, the user answers that the option "There is no sign" matches this answer.

[0035] Next, the diagnostic information receiving unit 120 has the user diagnose "What kind of 'negative reaction' will the target have when prompted to take an action?" for the behavioral barrier item "reaction" on the screen shown in FIG. 7. In the illustrated screen example, the diagnostic information receiving unit 120 has the user answer "What kind of 'negative reaction' will the target have when prompted to take an action?" and further allows the user to select "because they have a negative image", "because they are unfamiliar", "because they are not interested / concerned", "because they are skeptical", and "they will not have a negative reaction (no barrier)". In the illustrated example, the user answers "Because it is a hassle to change clothes" to the question "What kind of 'negative reaction' will the target have when prompted to take an action?". The user also answers that the option "because they have a negative image" is the reason for this answer.

[0036] Next, the diagnostic information receiving unit 120 has the user diagnose "What 'disadvantages' does the target perceive to be from the action?" for the behavioral barrier item "Evaluation" on the screen shown in FIG. 8. In the illustrated screen example, the diagnostic information receiving unit 120 has the user answer "What 'disadvantages' does the target perceive to be from the action?" and further allows the user to select "because the cost or risk is high", "because there are few benefits", "because the benefits are unclear", or "no disadvantages are perceived (no barriers)". In the illustrated example, the user answers "What 'disadvantages' does the target perceive to be from the action?" with "he doesn't have time to relax by watching Instagram or TV". In response to this, the user answers that the option "because the cost or risk is high" is the reason.

[0037] Next, the diagnostic information receiving unit 120 has the user diagnose "What kind of 'ability problems' does the target have in performing an action?" for the behavioral barrier item "ability" on the screen shown in FIG. 9. In the illustrated screen example, the diagnostic information receiving unit 120 has the user answer "What kind of 'ability problems' does the target have in performing an action?" and further allows the user to select "Because I don't know how to do it", "Because I don't feel like I can do it, I'm not confident", "Because I don't have the skills", and "There are no ability problems (no barriers)". In the illustrated example, the user answers "What kind of 'ability problems' does the target have in performing an action?" with "It is dangerous to walk alone on a dark street". In response to this, the user answers that the option "Because I don't have the skills" is the reason.

[0038] Next, the diagnostic information receiving unit 120 has the user diagnose the behavioral barrier item "urgency" as follows: "For what reason does the target "postpone" the action?" on the screen shown in FIG. 10. In the illustrated screen example, the diagnostic information receiving unit 120 has the user answer the question "For what reason does the target "postpone" the action?" and further allows the user to select from "Because he / she does not feel the urgency", "Because he / she has a weak will to see it through", "Because he / she will succumb to other temptations", and "Does not postpone (no barrier)". In the illustrated example, the user answers "Because he / she is still healthy" to the question "For what reason does the target "postpone" the action?". In response to this question, the user answers that the option "Because he / she does not feel the urgency" is the reason. In this way, the diagnostic information receiving unit 120 can acquire diagnostic information regarding behavioral barrier items when the user realizes the target behavior.

[0039] The nudge information providing unit 130 provides nudge information corresponding to the received diagnostic information. Here, the nudge information may indicate advice for "gently encouraging" a person to take a desired action by utilizing knowledge of behavioral science (cognitive bias).

[0040] Specifically, the nudge information providing unit 130 may provide the nudge information based on the correspondence information between the diagnosis information of the behavioral barrier item and the nudge information. For example, the correspondence information may specify a nudge information ID corresponding to each behavioral barrier item and each option, as shown in FIG. 11. In the example shown in FIG. 11, when "no signal" is selected for the behavioral barrier item "cognition", nudge information #10, #22, and #23 are presented as the corresponding nudge information. Also, when "because I have a negative image" is selected for the behavioral barrier item "response", nudge information #1, #4, and #46 are presented as the corresponding nudge information. Similarly, for the other behavioral barrier items "evaluation", "ability", and "urgency", nudge information IDs corresponding to each option may be specified in the correspondence information. Such correspondence information may typically be specified in advance based on past data history, statistical information, experimental results, questionnaire results, research results, and the like.

[0041] Alternatively, the nudge information providing unit 130 may input the received diagnostic information to a behavioral design model trained to output nudge information from diagnostic information of behavioral barrier items, and acquire the nudge information from the behavioral design model. For example, the behavioral design model may be realized as a trained machine learning model that receives options for each behavioral barrier item and outputs corresponding nudge information, as shown in Fig. 12. Such a behavioral design model may be trained by a training data set consisting of pairs of options for each behavioral barrier item and corresponding nudge information.

[0042] For example, in response to the diagnostic information answered by the user described above, the nudge information providing unit 130 may display ideation screens such as those shown in FIGS. 13 to 17 on the user terminal 20, and display nudge information for each behavioral barrier item.

[0043] 13, the nudge information providing unit 130 may display on the user terminal 20 nudge information #10, #22, and #23 corresponding to the option "no signal" selected by the user for the behavioral barrier item "cognition." In the illustrated screen example, the nudge information providing unit 130 displays on the user terminal 20, as corresponding nudge information, nudge information #10 "I tend to pay attention to information that supports my opinion," nudge information #22 "Clarifying the expectations of the group I belong to motivates me to act," and nudge information #23 "When I know that everyone is doing it, I want to act in the same way." When the user clicks on any of the nudge information, a screen for entering an idea for the clicked nudge information may be displayed.

[0044] 14, the nudge information providing unit 130 may display on the user terminal 20 nudge information #1, #4, and #46 corresponding to the option "Because it has a negative image" selected by the user for the behavioral barrier item "reaction." In the illustrated screen example, the nudge information providing unit 130 displays on the user terminal 20, as corresponding nudge information, nudge information #1 "Inputting information in advance makes it easier to recall that information," nudge information #4 "When you make someone feel grateful, they will reciprocate," and nudge information #46 "Combining 'I have to do it' with 'I want to do it' makes it easier to continue" When the user clicks on any of the nudge information, a screen for entering an idea for the clicked nudge information may be displayed.

[0045] 15, the nudge information providing unit 130 may display on the user terminal 20 nudge information #5, #11, and #13 corresponding to the option "because of high cost or risk" selected by the user for the behavioral barrier item "evaluation." In the illustrated screen example, the nudge information providing unit 130 displays on the user terminal 20, as corresponding nudge information, nudge information #5 "When made to imagine future regret, they take action to avoid it," nudge information #11 "Taking risks by promising compensation for losses," and nudge information #13 "When an inferior option is prepared, the evaluation of other options increases." When the user clicks on any of the nudge information, a screen for entering an idea for the clicked nudge information may be displayed.

[0046] 16, the nudge information providing unit 130 may display on the user terminal 20 nudge information #14, #23, and #48 corresponding to the option "Because I don't have the skills" selected by the user for the behavioral barrier item "ability." In the illustrated screen example, the nudge information providing unit 130 displays nudge information #14 "Accepting the initial settings," nudge information #23 "When you know that everyone is doing it, you will want to do the same," and nudge information #48 "Making the action plan concrete increases the possibility of execution" as corresponding nudge information on the user terminal 20. When the user clicks on any of the nudge information, a screen for entering an idea for the clicked nudge information may be displayed.

[0047] 17, the nudge information providing unit 130 may display on the user terminal 20 nudge information #5, #16, and #19 corresponding to the option "Because I don't feel any urgency" selected by the user for the behavioral barrier item "urgency". In the illustrated screen example, the nudge information providing unit 130 displays on the user terminal 20, as the corresponding nudge information, nudge information #5 "When you make people imagine future regrets, they will take action to avoid them", nudge information #16 "Changing your perspective or situation will change your perception or evaluation", and nudge information #19 "Making people think that something is necessary now will encourage them to invest in the future". When the user clicks on any of the nudge information, a screen for entering an idea for the clicked nudge information may be displayed.

[0048] The nudge information providing unit 130 may cause the user to input idea information by referring to the nudge information. For example, when the user clicks on the nudge information #46 for the behavioral barrier item "reaction", the nudge information providing unit 130 displays an ideation screen as shown in FIG. 18, and prompts the user to input an "idea title" and a "content" for the behavioral barrier item "reaction". For example, the user may input "Favorite clothes from morning!" in the "idea title" by referring to the nudge information #46 "Combining "I have to do it" and "I want to do it" will allow you to continue without straining yourself" and input an idea such as "Prepare your favorite clothes and wear them from morning on the day you decide to exercise. By wearing them from morning, you don't have to bother changing clothes, and since it's your favorite clothes, you can wear them all day and feel positive even if you wear them and exercise. Also, by specifying it, you can always remember that "Today is the day to exercise."

[0049] When the user inputs the "title of the idea" and "content" on the ideation screen shown in Fig. 18 and selects "Next", the nudge information provider 130 may display a result confirmation screen as shown in Fig. 19 on the user terminal 20. The user can fill in the input fields on the ideation screen for each behavioral barrier item and view a similar result confirmation screen, enabling the user to confirm the behavior required to realize the target behavior.

[0050] In one embodiment, the nudge information providing unit 130 may select nudge information to be provided to the user from a plurality of nudge information corresponding to the received diagnostic information based on the type of the target behavior. For example, the nudge information providing unit 130 may identify the type of the target behavior (e.g., working out, learning English, obtaining a qualification, etc.) from the content entered in the target input screen, and display the nudge information corresponding to the identified type on the user terminal 20. For example, when the user sets learning English as the target behavior and selects the option "Because I don't feel urgency" for the behavior barrier item "urgency", the nudge information providing unit 130 may display only the nudge information #5 and #19 on the user terminal 20 if it has data that indicates that there are many users who regret not learning English or who have missed investment opportunities, out of the corresponding nudge information #5, #16, and #19.

[0051] In one embodiment, the nudge information providing unit 130 may select nudge information to be provided to the user from a plurality of nudge information corresponding to the received diagnostic information based on the attributes of the user. For example, when the user is a working person in his / her twenties or thirties, sets the acquisition of a qualification as the target behavior, and selects the option "Because he / she does not feel urgency" for the behavioral barrier item "urgency", the nudge information providing unit 130 may display only nudge information #19 on the user terminal 20 if the nudge information providing unit 130 has data indicating that there are many users who missed promotion opportunities because they did not acquire a qualification, out of the corresponding nudge information #5, #16, and #19.

[0052] In one embodiment, the nudge information providing unit 130 may select nudge information to be provided to the user from a plurality of nudge information corresponding to the received diagnostic information based on the usage history of other users. For example, usage information of the behavior design service, such as what kind of nudge information was provided to other users and which nudge information was selected by other users from the provided nudge information, may be stored, and the nudge information providing unit 130 may select nudge information to be provided to the user by referring to the stored usage information. Specifically, when most of the other users who set English learning as the target behavior and selected the option "Because I don't feel urgency" for the behavior barrier item "urgency" selected nudge information #5 from nudge information #5, #16, and #19 corresponding to the option, the nudge information providing unit 130 may display only nudge information #5 on the user terminal 20.

[0053] The above-mentioned embodiments do not necessarily have to be applied alone, and any two or more of the embodiments may be applied in combination. That is, the nudge information providing unit 130 may select nudge information to be provided to the user based on any two or more of the type of the target behavior, the attribute of the user, and the usage history of other users.

[0054] Next, the behavioral design process according to the first embodiment of the present disclosure will be described. Fig. 20 is a flowchart showing the behavioral design process according to the first embodiment of the present disclosure. The behavioral design process is executed by, for example, the behavioral design device 100, and more specifically, may be realized by the processor 104 of the behavioral design device 100 executing a computer program or instructions stored in the memory device 103.

[0055] In step S101, the behavior design device 100 accepts target information related to a target behavior of the user. Specifically, the behavior design device 100 has the user set target information that identifies a target behavior indicating an "action that the user wants to do but is not able to perform," and acquires the set target information from the user terminal 20. For example, "Work out for 30 minutes a day" or the like can be set as a target behavior.

[0056] In step S102, the behavioral design device 100 accepts diagnostic information on behavioral barrier items when the user realizes the target behavior. For example, cognition, reaction, evaluation, ability, or urgency is set as the behavioral barrier items, and the behavioral design device 100 has the user diagnose each behavioral barrier item and acquires diagnostic information indicating the user's diagnosis result from the user terminal 20. For example, for the behavioral barrier item "cognition", the user selects an option such as "no cue", "a cue is given but the target does not notice", or "a cue is given and the target notices (no barrier)" for a cue to prompt an action, and the selected option can be transmitted to the behavioral design device 100 as diagnostic information. Such diagnostic information can be acquired from the user for each behavioral barrier item and transmitted to the behavioral design device 100.

[0057] In step S103, the behavioral design device 100 provides nudge information corresponding to the received diagnostic information. For example, correspondence information showing the correspondence between the diagnostic information of the behavioral barrier item and the nudge information may be prepared in advance, and the behavioral design device 100 may provide the nudge information based on this correspondence information. Alternatively, a behavioral design model trained to output nudge information from the diagnostic information of the behavioral barrier item may be prepared in advance, and the behavioral design device 100 may input the received diagnostic information and provide the nudge information acquired from the behavioral design model.

[0058] According to the first embodiment described above, the behavior design device 100 can acquire user target information and behavioral barrier diagnosis diagnostic information required for behavior design from the user terminal 20, and present to the user nudge information appropriate to the acquired target information and diagnostic information.

[0059] [Second embodiment] Next, a behavior design device 100 according to a second embodiment of the present disclosure will be described. In the first embodiment, the behavior design device 100 presented the user with nudge information corresponding to target information and diagnostic information. In the second embodiment, the behavior design device 100 may present the user with case information showing an actual situation corresponding to the nudge information instead of the nudge information, thereby reducing the burden on the user in coming up with ideas.

[0060] FIG. 21 is a schematic diagram showing a behavioral design process according to the second embodiment of the present disclosure. As shown in FIG. 21, the behavioral design device 100 receives target information on a target behavior from a user of a user terminal 20 and diagnostic information on behavioral barrier items when the user realizes the target behavior. Then, the behavioral design device 100 provides case information corresponding to the received diagnostic information. For example, the case information may be an example that is close to an actual situation, rather than an illustrated expression in the form of a slogan such as nudge information. In the illustrated example, an image showing a person running on a treadmill and an explanation of the case corresponding to the nudge information "running while watching your favorite TV" are presented, and an image showing a person operating a PC in a cafe and an explanation of the case corresponding to the nudge information "working while listening to your favorite music in your favorite cafe" are presented.

[0061] Fig. 22 is a block diagram showing a functional configuration of a behavior design device 100 according to a second embodiment of the present disclosure. As shown in Fig. 22, the behavior design device 100 has a target information receiving unit 110, a diagnostic information receiving unit 120, and a case information providing unit 140. Each functional unit of the target information receiving unit 110, the diagnostic information receiving unit 120, and the case information providing unit 140 may be realized by a computer program stored in a memory device 103 of the behavior design device 100 being executed by a processor 104.

[0062] It should be noted that the target information receiving unit 110 and the diagnosis information receiving unit 120 are similar to those in the first embodiment described above, and for the sake of simplicity, a duplicated description thereof will be omitted.

[0063] The case information providing unit 140 provides case information corresponding to the received diagnostic information. Here, the case information indicates a case related to the nudge information, and may indicate, for example, an actual situation for "gently encouraging" a person to take a desired action by utilizing knowledge of behavioral science (cognitive bias). For example, the case information may be created in association with the above-mentioned nudge information ID, and the case information providing unit 140 may be capable of presenting to the user nudge information related to the case information presented to the user. Specifically, when the case information presented to the user is clicked, the case information providing unit 140 may present to the user nudge information associated with the clicked case information.

[0064] Here, the case information providing unit 140 may provide the case information based on correspondence information between the diagnosis information of the behavioral barrier item and the case information. For example, the correspondence information may specify case information corresponding to each behavioral barrier item and each option. For example, when "no signal" is selected for the behavioral barrier item "cognition", the corresponding case information may be presented based on the correspondence information. Such correspondence information may typically be specified in advance based on past data history, statistical information, experimental results, questionnaire results, research results, etc.

[0065] Alternatively, the case information providing unit 140 may input the received diagnostic information to a behavioral design model trained to output case information from diagnostic information of behavioral barrier items, and acquire case information from the behavioral design model. For example, the behavioral design model may be realized as a trained machine learning model that receives options for each behavioral barrier item and outputs corresponding case information. Such a behavioral design model may be trained by a training data set consisting of pairs of options for each behavioral barrier item and corresponding case information.

[0066] For example, in response to the diagnostic information answered by the user described above, the case information providing unit 140 may display an ideation screen such as that shown in Figures 23 and 24 on the user terminal 20, and display case information for each behavioral barrier item.

[0067] 23, the case information providing unit 140 may display on the user terminal 20 case information corresponding to the option "Because it has a negative image" selected by the user for the behavioral barrier item "Reaction" and nudge information #46. In the illustrated screen example, the case information providing unit 140 displays, on the ideation screen, an image of a person running on a treadmill, an explanation of the case "running while watching your favorite TV show," an image of a person operating a PC in a cafe, and an explanation of the case "working while listening to your favorite music in your favorite cafe." When the user clicks on the nudge information #46, a screen for entering an idea for the clicked nudge information may be displayed.

[0068] Then, the case information providing unit 140 may cause the user to input idea information by referring to the case information. For example, when the user clicks on the nudge information #46 for the behavioral barrier item "reaction", the case information providing unit 140 displays an ideation screen as shown in FIG. 24, and prompts the user to input an "idea title" and a "content" for the behavioral barrier item "reaction". For example, the user may input "Favorite clothes from morning!" in the "idea title" by referring to the nudge information #46 "Combining "I have to do it" and "I want to do it" will allow you to continue without strain", and may input an idea such as "Prepare your favorite clothes and wear them from morning on the day you decide to exercise. By wearing them from morning, you don't have to bother changing clothes, and since it's your favorite clothes, you can wear them all day and feel positive even if you wear them and exercise. Also, by specifying it, you can always remember that "Today is the day to exercise."

[0069] In one embodiment, the case information providing unit 140 may select case information to be provided to the user from a plurality of case information corresponding to the received diagnostic information based on the type of the target behavior. For example, the case information providing unit 140 may identify the type of the target behavior (e.g., working out, learning English, obtaining a qualification, etc.) from the content entered in the target input screen, and display the case information corresponding to the identified type on the user terminal 20. For example, when the user sets learning English as the target behavior and selects the option "Because I don't feel urgency" for the behavior barrier item "urgency", the case information providing unit 140 may display only the case information corresponding to the type of the target behavior among the corresponding plurality of case information on the user terminal 20. For example, when the target behavior is working out, the case information providing unit 140 may display the case information related to working out among the two case information shown in FIG. 23 on the user terminal 20.

[0070] In one embodiment, the case information providing unit 140 may select case information to be provided to the user from a plurality of case information corresponding to the received diagnostic information based on the user's attributes. For example, if the user's occupation is a programmer and qualification acquisition is set as the target behavior, the case information providing unit 140 may display, on the user terminal 20, the case information related to PC operation among the two case information shown in FIG. 23.

[0071] In one embodiment, the case information providing unit 140 may select case information to be provided to the user from a plurality of case information corresponding to the received diagnostic information based on the usage history of other users. For example, usage information of the behavior design service, such as what case information was provided to other users and which case information was selected by other users from the provided case information, may be stored, and the case information providing unit 140 may select case information to be provided to the user by referring to the stored usage information.

[0072] The above-mentioned embodiment does not necessarily have to be applied alone, and any two or more of the embodiments may be applied in combination. That is, the case information providing unit 140 may select case information to be provided to a user based on any two or more of the type of the target behavior, the attribute of the user, and the usage history of other users.

[0073] Next, the behavioral design process according to the second embodiment of the present disclosure will be described. Fig. 25 is a flowchart showing the behavioral design process according to the second embodiment of the present disclosure. The behavioral design process is executed by the behavioral design device 100, for example, and more specifically, may be realized by the processor 104 of the behavioral design device 100 executing a computer program or instructions stored in the memory device 103.

[0074] In step S201, the behavior design device 100 accepts target information related to a target behavior of the user. Specifically, the behavior design device 100 has the user set target information that identifies a target behavior indicating "an action that the user wants to take but is not able to take," and acquires the set target information from the user terminal 20. For example, "Work out for 30 minutes a day" or the like can be set as a target behavior.

[0075] In step S202, the behavioral design device 100 accepts diagnostic information on behavioral barrier items when the user realizes the target behavior. For example, cognition, reaction, evaluation, ability, or urgency is set as the behavioral barrier items, and the behavioral design device 100 has the user diagnose each behavioral barrier item and acquires diagnostic information indicating the user's diagnosis result from the user terminal 20. For example, for the behavioral barrier item "cognition", the user selects an option such as "no cue", "a cue is given but the target does not notice", or "a cue is given and the target notices (no barrier)" for a cue to prompt an action, and the selected option can be transmitted to the behavioral design device 100 as diagnostic information. Such diagnostic information can be acquired from the user for each behavioral barrier item and transmitted to the behavioral design device 100.

[0076] In step S203, the behavior design device 100 provides case information corresponding to the received diagnostic information. For example, correspondence information showing the correspondence between diagnostic information of behavioral barrier items and case information may be prepared in advance, and the behavior design device 100 may provide case information based on this correspondence information. Alternatively, a behavior design model trained to output case information from diagnostic information of behavioral barrier items may be prepared in advance, and the behavior design device 100 may input the received diagnostic information and provide case information acquired from the behavior design model.

[0077] According to the above-mentioned second embodiment, the behavior design device 100 can acquire user target information and behavioral barrier diagnosis diagnostic information required for behavior design from the user terminal 20, and present to the user case information suitable for the acquired target information and diagnostic information.

[0078] [Third embodiment] Next, a behavior design device 100 according to a third embodiment of the present disclosure will be described. In the third embodiment, when the behavior design device 100 accepts login information of a user who uses a behavior design service, it executes the behavior design service and notifies the person in charge of the user of diagnostic information related to behavioral barrier items in the behavior design service of the user and usage information such as ideas entered by the user. This enables the person in charge to understand what kind of worries the user he or she is in charge of has, what kind of obstacles the user is facing, and so on, and makes appropriate suggestions to the user.

[0079] Fig. 26 is a schematic diagram showing a behavior design process according to the third embodiment of the present disclosure. As shown in Fig. 26, the behavior design device 100 receives login information for using the behavior design service from a user of the user terminal 20, and then provides the user with the behavior design service as described above. Thereafter, the behavior design device 100 notifies the person in charge of the logged-in user (typically, an employee of the operator of the behavior design service, etc.) of the usage information of the behavior design service of the user. The usage information may be, for example, diagnostic information on behavior barrier items, ideas input by the user for nudge information or case information, usage history of the behavior design service, and / or nudge information or case information selected by the user.

[0080] Fig. 27 is a block diagram showing a functional configuration of a behavior design device 100 according to a third embodiment of the present disclosure. As shown in Fig. 27, the behavior design device 100 has a login information receiving unit 150, a service processing unit 160, and a notification unit 170. Each functional unit of the login information receiving unit 150, the service processing unit 160, and the notification unit 170 may be realized by the processor 104 executing a computer program stored in the memory device 103 of the behavior design device 100.

[0081] The login information receiving unit 150 receives user login information for the behavior design service. Typically, the login information may be composed of a pair of a user ID and a password. For example, the login information receiving unit 150 may acquire the user ID and password entered by the user on a login screen for starting use of the behavior design service.

[0082] The service processing unit 160 executes a behavioral design service that receives target information on the user's target behavior and diagnostic information on behavioral barrier items when the user realizes the target behavior, and provides the user with nudge information or case information corresponding to the received diagnostic information. Specifically, the service processing unit 160 can execute the behavioral design service described above in the first and second embodiments.

[0083] The notification unit 170 notifies the person in charge associated with the user of the usage information of the behavior design service used by the user. For example, the notification unit 170 may provide the person in charge of the user with the usage information of the user who used the behavior design service by referring to the person in charge information indicating the association between each user of the behavior design service and a user such as a person in charge associated with each user. Here, the person in charge information may have a table format as shown in FIG. 28, for example. For example, when a user registers an idea in the behavior design service, the notification unit 170 may send an email as shown in FIG. 28 to the email address of the person in charge of the user. This allows the person in charge to know that the user he or she is in charge of has used the behavior design service and what idea the user registered.

[0084] The usage information notified to the person in charge by the notification unit 170 may be, for example, diagnostic information related to a behavioral barrier item input by the user. Furthermore, the usage information may be an idea input by the user for nudge information or case information presented in the behavioral design service and / or a storage destination of the idea. Furthermore, the usage information may be a usage history of the behavioral design service by the user (e.g., the date and time of use, etc.). Furthermore, the usage information may be nudge information or case information selected by the user. As described above, in the behavioral design service, multiple pieces of nudge information or case information are presented corresponding to diagnostic information, and the user can select desired nudge information or case information from the presented nudge information or case information. The usage information may be such nudge information or case information selected by the user.

[0085] In one embodiment, the notification unit 170 may provide the person in charge with a proposal manuscript for the user generated by the machine learning model based on the usage information. Here, the machine learning model may be a GPT-based generative model or the like. For example, the notification unit 170 creates a prompt for the generative model to generate a proposal manuscript for solving the user's worries and obstacles based on diagnostic information, ideas, and the like acquired in the behavioral design service, and inputs the created prompt into the generative model. Then, the notification unit 170 may acquire the proposal manuscript generated by the generative model and present the proposal manuscript to the person in charge. This allows the person in charge to create a proposal for the user more quickly by editing the proposal manuscript, etc.

[0086] Next, the behavioral design process according to the third embodiment of the present disclosure will be described. Fig. 29 is a flowchart showing the behavioral design process according to the third embodiment of the present disclosure. The behavioral design process is executed by the behavioral design device 100, for example, and more specifically, may be realized by the processor 104 of the behavioral design device 100 executing a computer program or instructions stored in the memory device 103.

[0087] In step S301, the behavior design device 100 accepts user login information for the behavior design service. For example, the behavior design device 100 may acquire from the user terminal 20 a user ID and a password for logging in to the behavior design service.

[0088] In step S302, the behavior design device 100 executes a behavior design service. Specifically, as described above in relation to the first and second embodiments, the behavior design device 100 may receive target information on the user's target behavior and diagnostic information on behavioral barrier items when the user realizes the target behavior, and provide the user with nudge information or case information corresponding to the received diagnostic information. Furthermore, the behavior design device 100 may receive an idea input by the user with reference to the nudge information or case information.

[0089] In step S303, the behavior design device 100 notifies the person in charge associated with the user of usage information of the behavior design service used by the user. For example, the usage information may be diagnostic information on behavioral barrier items, nudge information, or ideas input by the user for the case information, the user's usage history of the behavior design service, and / or nudge information or case information selected by the user. In addition to the usage information, the behavior design device 100 may provide the person in charge with a proposal manuscript for the user generated by a machine learning model based on the usage information.

[0090] According to the above-mentioned third embodiment, the behavior design device 100 can notify related users, such as the user's person in charge, of usage information of a user who has used the behavior design service, and the person in charge who obtains the usage information can make various suggestions to the user to solve the user's worries and problems.

[0091] Although the examples of the present disclosure have been described in detail above, the present disclosure is not limited to the specific embodiments described above, and various modifications and variations are possible within the scope of the gist of the present disclosure described in the claims. [Explanation of symbols]

[0092] 10 Behavioral Design System 20 User terminal 30 Personnel terminal 100 Behavioral Design Device 110 Target Information Reception Department 120 Diagnostic Information Reception Department 130 Nudge information provision department 140 Case Information Provision Department 150 Login Information Reception Department 160 Service Processing Unit 170 Notification Department

Claims

1. a login information receiving unit that receives login information of a first user for the behavior design service; a service processing unit that executes the behavior design service to receive target information on a target behavior of the first user and diagnostic information on behavioral barrier items when the first user realizes the target behavior, and to provide the first user with nudge information or case information corresponding to the received diagnostic information; a notification unit that notifies a second user associated with the first user of usage information of the behavior design service used by the first user; A behavioral design device having the above configuration.

2. The behavioral design device according to claim 1 , wherein the behavioral barrier item relates to cognition, reaction, evaluation, ability, or urgency.

3. The behavioral design device according to claim 1 , wherein the usage information includes diagnostic information regarding the behavioral barrier item.

4. The behavioral design device according to claim 1 , wherein the usage information includes an idea input by the first user in response to the nudge information or the case information.

5. The behavior design device according to claim 1 , wherein the usage information includes a usage history of the behavior design service by the first user.

6. The behavioral design device according to claim 1 , wherein the usage information indicates nudge information or case information selected by the first user.

7. The behavioral design device according to claim 1 , wherein the notification unit provides the second user with a proposed manuscript for the first user that is generated by a machine learning model based on the usage information.

8. Accepting login information of a first user for a behavior design service; receiving target information on a target behavior of the first user and diagnostic information on behavioral barrier items when the first user realizes the target behavior, and providing the first user with nudge information or case information corresponding to the received diagnostic information; and executing the behavioral design service. notifying a second user associated with the first user of usage information of the behavior design service used by the first user; A behavioral design method implemented by a computer.

9. Accepting login information of a first user for a behavior design service; receiving target information on a target behavior of the first user and diagnostic information on behavioral barrier items when the first user realizes the target behavior, and providing the first user with nudge information or case information corresponding to the received diagnostic information; and executing the behavioral design service. notifying a second user associated with the first user of usage information of the behavior design service used by the first user; A program that causes a computer to execute the following.

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