System

The system addresses the challenge of supporting product purchases by analyzing customer histories, providing personalized recommendations, and streamlining shopping processes, while also incorporating emotional intelligence to tailor experiences, thereby enhancing customer satisfaction.

JP2025063634APending Publication Date: 2025-04-16SOFTBANK GROUP CORP
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Patent Information

Application Number
JP2023173037
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2023-10-04
Publication Date
2025-04-16

AI Technical Summary

Technical Problem

Existing shopping platforms struggle to effectively support product purchases by providing personalized recommendations, easy product comparisons, detailed information, and seamless return/exchange processes based on customer purchasing and browsing histories.

Method used

A system that collects and analyzes customer purchasing and browsing histories, uses machine learning to recommend products and provide sales information, facilitates easy product comparisons and detailed information access, and supports the purchase process while assisting with returns and exchanges, all while incorporating an emotional engine to tailor experiences based on customer emotions.

Benefits of technology

The system enhances customer shopping experiences by providing personalized recommendations, easy product comparison, and streamlined purchase and return processes, while also improving customer satisfaction by tailoring experiences to their emotional states.

✦ Generated by Eureka AI based on patent content.

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Abstract

To support commodity purchase of a shopping site by presenting recommended commodity and sale information, on the basis of a purchase history and a browsing history of a customer, and simply providing comparison, detailed information and a review of commodities.SOLUTION: A system includes: means for presenting recommended commodity and sale information, on the basis of a purchase history and a browsing history of a customer; means for simply providing comparison, detailed information and a review of commodities; and means for assisting a support of a purchase procedure and a subsequent return / exchange procedure.SELECTED DRAWING: Figure 1
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Description

[Technical field]

[0001] The technology of the present disclosure relates to a system. [Background technology]

[0002] Patent document 1 discloses a persona chatbot control method performed by at least one processor, the method including the steps of receiving a user utterance, adding the user utterance to a prompt including a description and related instruction sentence regarding the chatbot character, encoding the prompt, and inputting the encoded prompt into a language model to generate a chatbot utterance in response to the user utterance. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2022-180282 A Summary of the Invention [Problem to be solved by the invention]

[0004] The present invention aims to solve the problem of supporting product purchases on shopping sites by presenting recommended products and sale information based on a customer's purchase history and browsing history, and by easily providing product comparisons, detailed information, and reviews. [Means for solving the problem]

[0005] The system includes a means for presenting recommended products and sale information based on a customer's purchase history and browsing history, a means for easily providing product comparisons, detailed information, and reviews, and a means for supporting the purchase procedure and providing assistance with subsequent return and exchange procedures. [Brief description of the drawings]

[0006] [Figure 1]1 is a conceptual diagram showing an example of the configuration of a data processing system according to a first embodiment. [Diagram 2] 1 is a conceptual diagram showing an example of main functions of a data processing device and a smart device according to a first embodiment. FIG. [Diagram 3] FIG. 11 is a conceptual diagram showing an example of the configuration of a data processing system according to a second embodiment. [Figure 4] FIG. 11 is a conceptual diagram showing an example of main functions of a data processing device and smart glasses according to a second embodiment. [Diagram 5] FIG. 13 is a conceptual diagram showing an example of the configuration of a data processing system according to a third embodiment. [Figure 6] FIG. 11 is a conceptual diagram showing an example of main functions of a data processing device and a headset-type terminal according to a third embodiment. [Figure 7] FIG. 13 is a conceptual diagram showing an example of the configuration of a data processing system according to a fourth embodiment. [Figure 8] FIG. 13 is a conceptual diagram showing an example of main functions of a data processing device and a robot according to a fourth embodiment. [Figure 9] 1 shows an emotion map onto which multiple emotions are mapped. [Figure 10] 1 shows an emotion map onto which multiple emotions are mapped. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0007] Hereinafter, an example of an embodiment of a system according to the technology of the present disclosure will be described with reference to the accompanying drawings.

[0008] First, the terms used in the following description will be explained.

[0009] In the following embodiments, a signed processor (hereinafter simply referred to as a "processor") may be one arithmetic device or a combination of multiple arithmetic devices. Furthermore, a processor may be one type of arithmetic device or a combination of multiple types of arithmetic devices. Examples of arithmetic devices include a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a GPGPU (General-Purpose computing on Graphics Processing Units), an APU (Accelerated Processing Unit), or a TPU (Tensor Processing Unit).

[0010] In the following embodiments, a signed RAM (Random Access Memory) is a memory in which information is temporarily stored and is used as a working memory by a processor.

[0011] In the following embodiments, the coded storage is one or more non-volatile storage devices that store various programs, various parameters, etc. Examples of non-volatile storage devices include flash memory (SSD (Solid State Drive)), magnetic disks (e.g., hard disks), and magnetic tapes.

[0012] In the following embodiments, a communication I / F (Interface) with a code is an interface including a communication processor and an antenna. The communication I / F controls communication between multiple computers. An example of a communication standard applied to the communication I / F is a wireless communication standard including 5G (5th Generation Mobile Communication System), Wi-Fi (registered trademark), Bluetooth (registered trademark), etc.

[0013] In the following embodiments, "A and / or B" is synonymous with "at least one of A and B." In other words, "A and / or B" means that it may be only A, only B, or a combination of A and B. In addition, in this specification, the same idea as "A and / or B" is also applied when three or more things are expressed by connecting them with "and / or."

[0014] [First embodiment] FIG. 1 shows an example of the configuration of a data processing system 10 according to the first embodiment.

[0015] 1, a data processing system 10 includes a data processing device 12 and a smart device 14. An example of the data processing device 12 is a server.

[0016] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0017] The smart device 14 includes a computer 36, a reception device 38, an output device 40, a camera 42, and a communication I / F 44. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The reception device 38, the output device 40, and the camera 42 are also connected to the bus 52.

[0018] The reception device 38 includes a touch panel 38A and a microphone 38B, and receives user input. The touch panel 38A detects contact with a pointer (e.g., a pen or a finger) to receive user input by the touch of the pointer. The microphone 38B detects the user's voice to receive user input by voice. The control unit 46A transmits data indicative of the user input received by the touch panel 38A and the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 (see FIG. 2) acquires the data indicative of the user input.

[0019] The output device 40 includes a display 40A and a speaker 40B, and presents data to a user by outputting the data in a form of expression that the user can perceive (e.g., voice and / or text). The display 40A displays visible information such as text and images according to instructions from the processor 46. The speaker 40B outputs voice according to instructions from the processor 46. The camera 42 is a compact digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor.

[0020] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54.

[0021] FIG. 2 shows an example of main functions of the data processing device 12 and the smart device 14.

[0022] As shown in Fig. 2, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32. The specific process program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific process program 56 from the storage 32, and executes the read specific process program 56 on the RAM 30. The specific process is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific process program 56 executed on the RAM 30.

[0023] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0024] In the smart device 14, the processor 46 performs the reception output processing. The storage 50 stores a reception output program 60. The reception output program 60 is used together with the specific processing program 56 by the data processing system 10. The processor 46 reads out the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output processing is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0025] Note that a device other than the data processing device 12 may have the data generation model 58. For example, a server device (e.g., a ChatGPT server) may have the data generation model 58. In this case, the data processing device 12 obtains a processing result (such as a prediction result) using the data generation model 58 by communicating with the server device having the data generation model 58. In addition, the data processing device 12 may be a server device, or may be a terminal device (e.g., a mobile phone, a robot, or a home appliance) owned by a user. Next, the identification process by the identification processing unit 290 of the data processing device 12 will be described.

[0026] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history and storing the history in a database, a means for analyzing the collected data and selecting recommended products and sale information suitable for the customer, and a means for providing an interface for presenting the selected information to the customer. Specifically, cookies are used to track the customer's purchase history and browsing history, and the collected data is stored in a database on the cloud. In addition, a machine learning algorithm is used to analyze the collected data and grasp the customer's preferences and trends. The selected recommended products and sale information are then displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for providing product comparisons, detailed information, and reviews. Specifically, a product database is constructed, and information such as the features, prices, and reviews of each product is collected and organized. When a customer is interested in a particular product, related products are searched for in the product database, and comparisons and detailed information are provided. In addition, customer feedback and ratings are collected, and the product database is updated to provide more accurate information. (Example 3) The embodiment of the present invention includes a means for supporting purchase procedures and assisting with subsequent return and exchange procedures. Specifically, guides and tools are provided to support the procedures required when a customer purchases a product. In addition, support is provided so that customers can smoothly complete return and exchange procedures after purchase. For example, a return and exchange application form is provided, and the customer can start the procedure by inputting the necessary information. Furthermore, a customer support center is set up to respond quickly and appropriately to customer inquiries.

[0027] The process flow of each embodiment will be described below.

[0028] (Example 1) Step 1: Your website or mobile app places cookies on your website to collect customer purchase and browsing history. Cookies are stored in the customer's browser and collect customer behavior data. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history. Step 3: Using machine learning algorithms, the collected data is analyzed to understand customer preferences and trends, and product recommendations and sales information are generated based on the customer's past purchase and browsing history. Step 4: The selected information is displayed on the web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Build a product database and collect and organize information about each product, such as its features, price, and reviews. Step 2: If a customer is interested in a particular product, the product database is searched for related products, and the search results are displayed in an interface for comparison and detailed information. Step 3: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. Step 4: The customer makes the final purchase decision based on the information provided. The purchase process is the same as regular online shopping. (Example 3) Step 1: Provide guides and tools to help customers complete the purchase, such as step-by-step instructions and forms for entering necessary information. Step 2: Provide a form for customers to enter the necessary information regarding return and exchange procedures after purchase. Customers can enter the reason for return or exchange, the condition of the product, etc. to begin the procedure. Step 3: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond. Step 4: Once the return or exchange procedure is complete, the customer will be provided with a confirmation notice and instructions on how to proceed with the refund. The customer can then track the status of the return or exchange and take the necessary steps.

[0029] Furthermore, an emotion engine that estimates the emotion of the user may be combined. That is, the identification processing unit 290 may estimate the emotion of the user using the emotion identification model 59, and perform identification processing using the emotion of the user.

[0030] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and the emotion information to select recommended products and sale information, and a means for providing an interface for presenting the selected information to the customer. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, recommended products and sale information are selected according to the customer's emotions and displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to provide product comparisons, detailed information, and reviews, and a means for evaluating the customer's emotions regarding the provided information. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, product comparisons, detailed information, and reviews are provided to the customer, and the customer's emotions regarding the provided information are evaluated. (Example 3) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to support the purchase procedure and assist with the subsequent return / exchange procedure, and a means for providing an interface for providing support and assistance that matches the customer's emotions. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc., to grasp the customer's emotional state. Then, support and assistance that matches the customer's emotions during the purchase procedure and return / exchange procedure is provided, and appropriate responses are made to customer inquiries.

[0031] The process flow of each embodiment will be described below.

[0032] (Example 1) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: The selected recommendations and sales information are tailored to match the customer's emotions. For example, if the customer is happy, more positive product and sales information will be presented. Step 5: The selected information is displayed on a web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface for product comparison, detailed information, and reviews. When a customer is interested in a particular product, search for related products and display comparisons and detailed information. Step 5: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. (Example 3) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface to support the purchase process and provide assistance with the return and exchange process. Support the procedures required when a customer purchases a product, and also support customers with the return and exchange process. Step 5: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond.

[0033] The specific processing unit 290 transmits the result of the specific processing to the smart device 14. In the smart device 14, the control unit 46A causes the output device 40 to output the result of the specific processing. The microphone 38B acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits the voice data indicating the user input acquired by the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0034] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by performing deep learning on a neural network. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 infers the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization. The identification processing unit 290 performs the above-mentioned identification processing while using the data generation model 58.

[0035] In the above embodiment, an example has been given in which the specific process is performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific process may be performed by the smart device 14.

[0036] [Second embodiment]

[0037] FIG. 3 shows an example of the configuration of a data processing system 210 according to the second embodiment.

[0038] 3, the data processing system 210 includes the data processing device 12 and smart glasses 214. An example of the data processing device 12 is a server.

[0039] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0040] The smart glasses 214 include a computer 36, a microphone 238, a speaker 240, a camera 42, and a communication I / F 44. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The microphone 238, the speaker 240, and the camera 42 are also connected to the bus 52.

[0041] The microphone 238 receives instructions and the like from the user by receiving voice uttered by the user. The microphone 238 captures the voice uttered by the user, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0042] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the user's surroundings (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0043] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0044] Fig. 4 shows an example of main functions of the data processing device 12 and the smart glasses 214. As shown in Fig. 4, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0045] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0046] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0047] In the smart glasses 214, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0048] Note that a device other than the data processing device 12 may have the data generation model 58. For example, a server device (e.g., a ChatGPT server) may have the data generation model 58. In this case, the data processing device 12 obtains a processing result (such as a prediction result) using the data generation model 58 by communicating with the server device having the data generation model 58. In addition, the data processing device 12 may be a server device, or may be a terminal device (e.g., a mobile phone, a robot, or a home appliance) owned by a user. Next, the identification process by the identification processing unit 290 of the data processing device 12 will be described.

[0049] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history and storing the history in a database, a means for analyzing the collected data and selecting recommended products and sale information suitable for the customer, and a means for providing an interface for presenting the selected information to the customer. Specifically, cookies are used to track the customer's purchase history and browsing history, and the collected data is stored in a database on the cloud. In addition, a machine learning algorithm is used to analyze the collected data and grasp the customer's preferences and trends. The selected recommended products and sale information are then displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for providing product comparisons, detailed information, and reviews. Specifically, a product database is constructed, and information such as the features, prices, and reviews of each product is collected and organized. When a customer is interested in a particular product, related products are searched for in the product database, and comparisons and detailed information are provided. In addition, customer feedback and ratings are collected, and the product database is updated to provide more accurate information. (Example 3) The embodiment of the present invention includes a means for supporting purchase procedures and assisting with subsequent return and exchange procedures. Specifically, guides and tools are provided to support the procedures required when a customer purchases a product. In addition, support is provided so that customers can smoothly complete return and exchange procedures after purchase. For example, a return and exchange application form is provided, and the customer can start the procedure by inputting the necessary information. Furthermore, a customer support center is set up to respond quickly and appropriately to customer inquiries.

[0050] The process flow of each embodiment will be described below.

[0051] (Example 1) Step 1: Your website or mobile app places cookies on your website to collect customer purchase and browsing history. Cookies are stored in the customer's browser and collect customer behavior data. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history. Step 3: Using machine learning algorithms, the collected data is analyzed to understand customer preferences and trends, and product recommendations and sales information are generated based on the customer's past purchase and browsing history. Step 4: The selected information is displayed on the web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Build a product database and collect and organize information about each product, such as its features, price, and reviews. Step 2: If a customer is interested in a particular product, the product database is searched for related products, and the search results are displayed in an interface for comparison and detailed information. Step 3: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. Step 4: The customer makes the final purchase decision based on the information provided. The purchase process is the same as regular online shopping. (Example 3) Step 1: Provide guides and tools to help customers complete the purchase, such as step-by-step instructions and forms for entering necessary information. Step 2: Provide a form for customers to enter the necessary information regarding return and exchange procedures after purchase. Customers can enter the reason for return or exchange, the condition of the product, etc. to begin the procedure. Step 3: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond. Step 4: Once the return or exchange procedure is complete, the customer will be provided with a confirmation notice and instructions on how to proceed with the refund. The customer can then track the status of the return or exchange and take the necessary steps.

[0052] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0053] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and the emotion information to select recommended products and sale information, and a means for providing an interface for presenting the selected information to the customer. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, recommended products and sale information are selected according to the customer's emotions and displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to provide product comparisons, detailed information, and reviews, and a means for evaluating the customer's emotions regarding the provided information. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, product comparisons, detailed information, and reviews are provided to the customer, and the customer's emotions regarding the provided information are evaluated. (Example 3) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to support the purchase procedure and assist with the subsequent return / exchange procedure, and a means for providing an interface for providing support and assistance that matches the customer's emotions. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc., to grasp the customer's emotional state. Then, support and assistance that matches the customer's emotions during the purchase procedure and return / exchange procedure is provided, and appropriate responses are made to customer inquiries.

[0054] The process flow of each embodiment will be described below.

[0055] (Example 1) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: The selected recommendations and sales information are tailored to match the customer's emotions. For example, if the customer is happy, more positive product and sales information will be presented. Step 5: The selected information is displayed on a web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface for product comparison, detailed information, and reviews. When a customer is interested in a particular product, search for related products and display comparisons and detailed information. Step 5: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. (Example 3) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface to support the purchase procedure and provide assistance with the return and exchange procedures. Support the procedures required when a customer purchases a product, and also support customers with the return and exchange procedures. Step 5: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond.

[0056] The specific processing unit 290 transmits the result of the specific processing to the smart glasses 214. In the smart glasses 214, the control unit 46A causes the speaker 240 to output the result of the specific processing. The microphone 238 acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits the voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0057] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by performing deep learning on a neural network. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 infers the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization. The identification processing unit 290 performs the above-mentioned identification processing while using the data generation model 58.

[0058] In the above embodiment, an example was given in which the specific processing is performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific processing may be performed by the smart glasses 214.

[0059] [Third embodiment]

[0060] FIG. 5 shows an example of the configuration of a data processing system 310 according to the third embodiment.

[0061] 5, the data processing system 310 includes the data processing device 12 and a headset type terminal 314. An example of the data processing device 12 is a server.

[0062] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0063] The headset type terminal 314 includes a computer 36, a microphone 238, a speaker 240, a camera 42, a communication I / F 44, and a display 343. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The microphone 238, the speaker 240, the camera 42, and the display 343 are also connected to the bus 52.

[0064] The microphone 238 receives instructions and the like from the user by receiving voice uttered by the user. The microphone 238 captures the voice uttered by the user, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0065] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the user's surroundings (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0066] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0067] Fig. 6 shows an example of main functions of the data processing device 12 and the headset type terminal 314. As shown in Fig. 6, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0068] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0069] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0070] In the headset type terminal 314, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0071] Note that a device other than the data processing device 12 may have the data generation model 58. For example, a server device (e.g., a ChatGPT server) may have the data generation model 58. In this case, the data processing device 12 obtains a processing result (such as a prediction result) using the data generation model 58 by communicating with the server device having the data generation model 58. In addition, the data processing device 12 may be a server device, or may be a terminal device (e.g., a mobile phone, a robot, or a home appliance) owned by a user. Next, the identification process by the identification processing unit 290 of the data processing device 12 will be described.

[0072] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history and storing the history in a database, a means for analyzing the collected data and selecting recommended products and sale information suitable for the customer, and a means for providing an interface for presenting the selected information to the customer. Specifically, cookies are used to track the customer's purchase history and browsing history, and the collected data is stored in a database on the cloud. In addition, a machine learning algorithm is used to analyze the collected data and grasp the customer's preferences and trends. The selected recommended products and sale information are then displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for providing product comparisons, detailed information, and reviews. Specifically, a product database is constructed, and information such as the features, prices, and reviews of each product is collected and organized. When a customer is interested in a particular product, related products are searched for in the product database, and comparisons and detailed information are provided. In addition, customer feedback and ratings are collected, and the product database is updated to provide more accurate information. (Example 3) The embodiment of the present invention includes a means for supporting purchase procedures and assisting with subsequent return and exchange procedures. Specifically, guides and tools are provided to support the procedures required when a customer purchases a product. In addition, support is provided so that customers can smoothly complete return and exchange procedures after purchase. For example, a return and exchange application form is provided, and the customer can start the procedure by inputting the necessary information. Furthermore, a customer support center is set up to respond quickly and appropriately to customer inquiries.

[0073] The process flow of each embodiment will be described below.

[0074] (Example 1) Step 1: Your website or mobile app places cookies on your website to collect customer purchase and browsing history. Cookies are stored in the customer's browser and collect customer behavior data. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history. Step 3: Using machine learning algorithms, the collected data is analyzed to understand customer preferences and trends, and product recommendations and sales information are generated based on the customer's past purchase and browsing history. Step 4: The selected information is displayed on the web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Build a product database and collect and organize information about each product, such as its features, price, and reviews. Step 2: If a customer is interested in a particular product, the product database is searched for related products, and the search results are displayed in an interface for comparison and detailed information. Step 3: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. Step 4: The customer makes the final purchase decision based on the information provided. The purchase process is the same as regular online shopping. (Example 3) Step 1: Provide guides and tools to help customers complete the purchase, such as step-by-step instructions and forms for entering necessary information. Step 2: Provide a form for customers to enter the necessary information regarding return and exchange procedures after purchase. Customers can enter the reason for return or exchange, the condition of the product, etc. to begin the procedure. Step 3: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond. Step 4: Once the return or exchange procedure is complete, the customer will be provided with a confirmation notice and instructions on how to proceed with the refund. The customer can then track the status of the return or exchange and take the necessary steps.

[0075] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0076] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and the emotion information to select recommended products and sale information, and a means for providing an interface for presenting the selected information to the customer. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, recommended products and sale information are selected according to the customer's emotions and displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to provide product comparisons, detailed information, and reviews, and a means for evaluating the customer's emotions regarding the provided information. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, product comparisons, detailed information, and reviews are provided to the customer, and the customer's emotions regarding the provided information are evaluated. (Example 3) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to support the purchase procedure and assist with the subsequent return / exchange procedure, and a means for providing an interface for providing support and assistance that matches the customer's emotions. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc., to grasp the customer's emotional state. Then, support and assistance that matches the customer's emotions during the purchase procedure and return / exchange procedure is provided, and appropriate responses are made to customer inquiries.

[0077] The process flow of each embodiment will be described below.

[0078] (Example 1) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: The selected recommendations and sales information are tailored to match the customer's emotions. For example, if the customer is happy, more positive product and sales information will be presented. Step 5: The selected information is displayed on a web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface for product comparison, detailed information, and reviews. When a customer is interested in a particular product, search for related products and display comparisons and detailed information. Step 5: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. (Example 3) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface to support the purchase procedure and provide assistance with the return and exchange procedures. Support the procedures required when a customer purchases a product, and also support customers with the return and exchange procedures. Step 5: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond.

[0079] The specific processing unit 290 transmits the result of the specific processing to the headset type terminal 314. In the headset type terminal 314, the control unit 46A causes the speaker 240 and the display 343 to output the result of the specific processing. The microphone 238 acquires voice indicating a user input for the result of the specific processing. The control unit 46A transmits voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0080] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by performing deep learning on a neural network. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 infers the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization. The identification processing unit 290 performs the above-mentioned identification processing while using the data generation model 58.

[0081] In the above embodiment, an example was given in which the specific processing is performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific processing may be performed by the headset type terminal 314. [Fourth embodiment]

[0082] FIG. 7 shows an example of the configuration of a data processing system 410 according to the fourth embodiment.

[0083] 7, a data processing system 410 includes a data processing device 12 and a robot 414. An example of the data processing device 12 is a server.

[0084] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0085] The robot 414 includes a computer 36, a microphone 238, a speaker 240, a camera 42, a communication I / F 44, and a control target 443. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. In addition, the microphone 238, the speaker 240, the camera 42, and the control target 443 are also connected to the bus 52.

[0086] The microphone 238 receives instructions and the like from the user by receiving voice uttered by the user. The microphone 238 captures the voice uttered by the user, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0087] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the user's surroundings (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0088] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0089] The control target 443 includes a display device, LEDs in the eyes, and motors for driving the arms, hands, legs, etc. The posture and behavior of the robot 414 are controlled by controlling the motors of the arms, hands, legs, etc. Some of the emotions of the robot 414 can be expressed by controlling these motors. In addition, the facial expressions of the robot 414 can also be expressed by controlling the light emission state of the LEDs in the eyes of the robot 414.

[0090] Fig. 8 shows an example of main functions of the data processing device 12 and the robot 414. As shown in Fig. 8, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0091] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0092] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0093] In the robot 414, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0094] Note that a device other than the data processing device 12 may have the data generation model 58. For example, a server device (e.g., a ChatGPT server) may have the data generation model 58. In this case, the data processing device 12 obtains a processing result (such as a prediction result) using the data generation model 58 by communicating with the server device having the data generation model 58. In addition, the data processing device 12 may be a server device, or may be a terminal device (e.g., a mobile phone, a robot, or a home appliance) owned by a user. Next, the identification process by the identification processing unit 290 of the data processing device 12 will be described.

[0095] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history and storing the history in a database, a means for analyzing the collected data and selecting recommended products and sale information suitable for the customer, and a means for providing an interface for presenting the selected information to the customer. Specifically, cookies are used to track the customer's purchase history and browsing history, and the collected data is stored in a database on the cloud. In addition, a machine learning algorithm is used to analyze the collected data and grasp the customer's preferences and trends. The selected recommended products and sale information are then displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for providing product comparisons, detailed information, and reviews. Specifically, a product database is constructed, and information such as the features, prices, and reviews of each product is collected and organized. When a customer is interested in a particular product, related products are searched for in the product database, and comparisons and detailed information are provided. In addition, customer feedback and ratings are collected, and the product database is updated to provide more accurate information. (Example 3) The embodiment of the present invention includes a means for supporting purchase procedures and assisting with subsequent return and exchange procedures. Specifically, guides and tools are provided to support the procedures required when a customer purchases a product. In addition, support is provided so that customers can smoothly complete return and exchange procedures after purchase. For example, a return and exchange application form is provided, and the customer can start the procedure by inputting the necessary information. Furthermore, a customer support center is set up to respond quickly and appropriately to customer inquiries.

[0096] The process flow of each embodiment will be described below.

[0097] (Example 1) Step 1: Your website or mobile app places cookies on your website to collect customer purchase and browsing history. Cookies are stored in the customer's browser and collect customer behavior data. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history. Step 3: Using machine learning algorithms, the collected data is analyzed to understand customer preferences and trends, and product recommendations and sales information are generated based on the customer's past purchase and browsing history. Step 4: The selected information is displayed on the web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Build a product database and collect and organize information such as the features, prices, and reviews of each product. Step 2: If a customer is interested in a particular product, the product database is searched for related products, and the search results are displayed in an interface for comparison and detailed information. Step 3: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. Step 4: The customer makes the final purchase decision based on the information provided. The purchase process is the same as regular online shopping. (Example 3) Step 1: Provide guides and tools to help customers complete the purchase, such as step-by-step instructions and forms for entering necessary information. Step 2: Provide a form for customers to enter the necessary information regarding return and exchange procedures after purchase. Customers can enter the reason for return or exchange, the condition of the product, etc. to begin the procedure. Step 3: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond. Step 4: Once the return or exchange procedure is complete, the customer will be provided with a confirmation notice and instructions on how to proceed with the refund. The customer can then track the status of the return or exchange and take the necessary steps.

[0098] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0099] (Example 1) The embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and the emotion information to select recommended products and sale information, and a means for providing an interface for presenting the selected information to the customer. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, recommended products and sale information are selected according to the customer's emotions and displayed on a web page or a mobile app interface. (Example 2) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to provide product comparisons, detailed information, and reviews, and a means for evaluating the customer's emotions regarding the provided information. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to grasp the customer's emotional state. Then, product comparisons, detailed information, and reviews are provided to the customer, and the customer's emotions regarding the provided information are evaluated. (Example 3) An embodiment of the present invention includes a means for collecting a customer's purchase history and browsing history, a means for recognizing the customer's emotions using an emotion engine, a means for combining the collected data and emotion information to support the purchase procedure and assist with the subsequent return / exchange procedure, and a means for providing an interface for providing support and assistance that matches the customer's emotions. Specifically, the emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc., to grasp the customer's emotional state. Then, support and assistance that matches the customer's emotions during the purchase procedure and return / exchange procedure is provided, and appropriate responses are made to customer inquiries.

[0100] The process flow of each embodiment will be described below.

[0101] (Example 1) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: The selected recommendations and sales information are tailored to match the customer's emotions. For example, if the customer is happy, more positive product and sales information will be presented. Step 5: The selected information is displayed on a web page or mobile app interface, where customers can browse personalized product recommendations and sales information and make purchase decisions. (Example 2) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface for product comparison, detailed information, and reviews. When a customer is interested in a particular product, search for related products and display comparisons and detailed information. Step 5: Customers can use the information provided to compare products, view detailed information, and check reviews and ratings from other customers. (Example 3) Step 1: Place cookies on your website or mobile app to collect customer purchase and browsing history, and use the camera and microphone to recognize the customer's facial expressions and voice for the emotion engine. Step 2: The collected data is stored in a cloud-based database, which creates an individual profile for each customer, linking their purchasing and browsing history with emotional information. Step 3: The emotion engine analyzes the customer's behavioral data, facial expressions, voice, etc. to understand the customer's emotional state. It determines the customer's joy, anger, sadness, happiness, interests, etc., and calculates an emotion score. Step 4: Provide an interface to support the purchase procedure and provide assistance with the return and exchange procedures. Support the procedures required when a customer purchases a product, and also support customers with the return and exchange procedures. Step 5: Set up a customer support center to respond quickly and appropriately to customer inquiries. Customers can make inquiries by phone or email, and specialized staff will respond.

[0102] The specific processing unit 290 transmits the result of the specific processing to the robot 414. In the robot 414, the control unit 46A causes the speaker 240 and the control target 443 to output the result of the specific processing. The microphone 238 acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0103] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by performing deep learning on a neural network. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 infers the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization. The identification processing unit 290 performs the above-mentioned identification processing while using the data generation model 58.

[0104] In the above embodiment, an example was given in which the specific process was performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific process may be performed by the robot 414.

[0105] The emotion identification model 59 as an emotion engine may determine the emotion of the user according to a specific mapping. Specifically, the emotion identification model 59 may determine the emotion of the user according to an emotion map (see FIG. 9), which is a specific mapping. Similarly, the emotion identification model 59 may determine the emotion of the robot, and the identification processing unit 290 may perform identification processing using the emotion of the robot.

[0106] FIG. 9 is a diagram showing an emotion map 400 on which multiple emotions are mapped. In the emotion map 400, emotions are arranged in concentric circles radiating from the center. The closer to the center of the concentric circles, the more primitive emotions are arranged. The more outside the concentric circles, the more emotions that represent states and actions that arise from a state of mind are arranged. Emotions are a concept that includes emotions and mental states. On the left side of the concentric circles, emotions that are generally generated from reactions that occur in the brain are arranged. On the right side of the concentric circles, emotions that are generally induced by situational judgment are arranged. On the upper and lower sides of the concentric circles, emotions that are generally generated from reactions that occur in the brain and are induced by situational judgment are arranged. In addition, on the upper side of the concentric circles, emotions of "pleasure" are arranged, and on the lower side, emotions of "discomfort" are arranged. In this way, in the emotion map 400, multiple emotions are mapped based on the structure in which emotions are generated, and emotions that tend to occur simultaneously are mapped close to each other.

[0107] These emotions are distributed in the 3 o'clock direction of emotion map 400 and usually fluctuate between relief and anxiety. In the right half of emotion map 400, situational awareness dominates over internal sensations, resulting in a sense of calm.

[0108] The inside of emotion map 400 represents what is going on inside one's mind, and the outside of emotion map 400 represents behavior, so the further out you go on emotion map 400, the more visible the emotions become (the more they are expressed in behavior).

[0109] Here, human emotions are based on various balances such as posture and blood sugar level, and when these balances are far from the ideal, it indicates an unpleasant state, and when they are close to the ideal, it indicates a pleasant state. Emotions can also be created for robots, cars, motorcycles, etc., based on various balances such as posture and battery level, so that when these balances are far from the ideal, it indicates an unpleasant state, and when they are close to the ideal, it indicates a pleasant state. The emotion map may be generated, for example, based on the emotion map of Dr. Mitsuyoshi (Research on speech emotion recognition and emotion brain physiological signal analysis system, Tokushima University, doctoral dissertation: https: / / ci.nii.ac.jp / naid / 500000375379). On the left half of the emotion map, emotions belonging to an area called "reaction" where sensation is dominant are lined up. On the right half of the emotion map, emotions belonging to an area called "situation" where situation recognition is dominant are lined up.

[0110] The emotion map defines two emotions that promote learning. The first is the negative emotion around the middle of "repentance" or "remorse" on the situation side. In other words, this is when the robot experiences negative emotions such as "I never want to feel this way again" or "I don't want to be scolded again." The other is the positive emotion around "desire" on the response side. In other words, this is when the robot has positive feelings such as "I want more" or "I want to know more."

[0111] The emotion identification model 59 inputs the user input to a pre-trained neural network, obtains emotion values ​​indicating each emotion shown in the emotion map 400, and determines the emotion of the user. This neural network is pre-trained based on multiple learning data that are combinations of the user input and emotion values ​​indicating each emotion shown in the emotion map 400. Furthermore, this neural network is trained so that emotions that are located close to each other have similar values, as in the emotion map 900 shown in Fig. 10. Fig. 10 shows an example in which multiple emotions, "relief," "calm," and "encouraging," have similar emotion values.

[0112] In the above embodiment, an example was given in which a specific process is performed by one computer 22, but the technology disclosed herein is not limited to this, and distributed processing of the specific process may be performed by multiple computers, including computer 22.

[0113] In the above embodiment, an example in which the specific processing program 56 is stored in the storage 32 has been described, but the technology of the present disclosure is not limited to this. For example, the specific processing program 56 may be stored in a portable computer-readable non-transitory storage medium such as a Universal Serial Bus (USB) memory. The specific processing program 56 stored in the non-transitory storage medium is installed in the computer 22 of the data processing device 12. The processor 28 executes the specific processing in accordance with the specific processing program 56.

[0114] In addition, the specific processing program 56 may be stored in a storage device such as a server connected to the data processing device 12 via the network 54, and the specific processing program 56 may be downloaded and installed on the computer 22 upon request from the data processing device 12.

[0115] It is not necessary to store all of the specific processing program 56 in a storage device such as a server connected to the data processing device 12 via the network 54, or to store all of the specific processing program 56 in the storage 32; only a portion of the specific processing program 56 may be stored.

[0116] As the hardware resource for executing the specific process, various processors as shown below can be used. An example of the processor is a CPU, which is a general-purpose processor that functions as a hardware resource for executing the specific process by executing software, i.e., a program. Another example of the processor is a dedicated electric circuit, which is a processor having a circuit configuration designed exclusively for executing the specific process, such as a Field-Programmable Gate Array (FPGA), a Programmable Logic Device (PLD), or an Application Specific Integrated Circuit (ASIC). Each processor has a built-in or connected memory, and each processor executes the specific process by using the memory.

[0117] The hardware resource that executes the specific process may be one of these various processors, or may be a combination of two or more processors of the same or different types (for example, a combination of multiple FPGAs, or a combination of a CPU and an FPGA). Also, the hardware resource that executes the specific process may be a single processor.

[0118] As an example of a configuration using one processor, first, one processor is configured by combining one or more CPUs and software, and this processor functions as a hardware resource that executes a specific process. Second, there is a configuration using a processor that realizes the functions of the entire system including multiple hardware resources that execute a specific process on a single IC chip, as typified by SoC (System-on-a-chip). In this way, a specific process is realized using one or more of the above-mentioned various processors as hardware resources.

[0119] Furthermore, more specifically, the hardware structure of these various processors can be an electric circuit that combines circuit elements such as semiconductor elements. The specific processes described above are merely examples. It goes without saying that unnecessary steps may be deleted, new steps may be added, or the order of processes may be changed without departing from the spirit of the invention.

[0120] The above description and illustrations are detailed descriptions of the parts related to the technology of the present disclosure, and are merely an example of the technology of the present disclosure. For example, the above description of the configuration, function, action, and effect is an example of the configuration, function, action, and effect of the parts related to the technology of the present disclosure. Therefore, it goes without saying that unnecessary parts may be deleted, new elements may be added, or replacements may be made to the above description and illustrations, within the scope of the gist of the technology of the present disclosure. In addition, in order to avoid confusion and to facilitate understanding of the parts related to the technology of the present disclosure, the above description and illustrations omit explanations of technical common sense that do not require explanation in order to enable the implementation of the technology of the present disclosure.

[0121] All publications, patent applications, and standards mentioned in this specification are herein incorporated by reference to the same extent as if each individual publication, patent application, or standard was specifically and individually indicated to be incorporated by reference.

[0122] The following is further disclosed regarding the above embodiment.

[0123] (Appendix 1) The system includes a means for presenting recommended products and sale information based on a customer's purchase history and browsing history, a means for easily providing product comparisons, detailed information, and reviews, and a means for supporting the purchase procedure and providing assistance with subsequent return and exchange procedures. (Appendix 2) The system described in Appendix 1 is provided with a means for analyzing a customer's purchasing history and browsing history and presenting recommended products and sale information suitable for each individual customer. (Appendix 3) In the system described in Appendix 1, an interface is provided that displays product features, prices, and aggregated review results as a means for easily providing product comparisons, detailed information, and reviews.

[0124] (Appendix 4) The system combines a means of presenting recommended products and sale information based on a customer's purchasing history and browsing history, a means of providing product comparisons, detailed information and reviews, a means of supporting the purchasing process and assisting with subsequent return and exchange procedures, and an emotion engine that recognizes the user's emotions. (Appendix 5) In the system described in Appendix 4, the emotion engine analyzes emotions from the customer's behavior, facial expressions, voice, etc., and provides recommended products and sale information tailored to the customer's preferences and interests. (Appendix 6) In the system described in Appendix 4, the emotion engine evaluates the customer's willingness to purchase and satisfaction, and provides support and assistance that matches the customer's emotions during the purchase process or return / exchange process. For example, if the customer feels anxious or dissatisfied, additional information will be provided or problem-solving support will be provided. [Explanation of symbols]

[0125] 10, 210, 310, 410 Data Processing Systems 12 Data Processing Device 14 Smart Devices 214 Smart Glasses 314 Headset-type terminal 414 Robot

Claims

1. The system includes a means for presenting recommended products and sale information based on a customer's purchase history and browsing history, a means for easily providing product comparisons, detailed information, and reviews, and a means for supporting the purchase procedure and providing assistance with subsequent return and exchange procedures.

2. The system according to claim 1, further comprising a means for analyzing a customer's purchase history and browsing history and presenting recommended products and sale information suited to each individual customer.

3. In the system according to claim 1, an interface is provided that displays product features, prices, and a compilation of reviews as a means for easily providing product comparisons, detailed information, and reviews.

Citation Information

Patent Citations

  • Persona chatbot control method and system

    JP2022180282A