Ornament for shelf

Abstract

To provide an ornament for a shelf capable of suppressing a dead space on a display shelf and improving customer appealing force of a displayed product.SOLUTION: An ornament for a shelf 1 is attached to a display shelf 90 in which a product 92 is displayed. The ornament for a shelf 1 includes: a frame body 1A formed to have a cylindrical shape by arranging a band-shaped member so as to surround a front surface of the product 92, the band-shaped member having a wood end surface 10 facing both front and rear sides; and a pair of attachment parts 1B extending rearward from both right and left sides of the frame body 1A, formed so as to be insertable to a gap between products 92 adjacent to each other in a horizontal direction, and attached to the display shelf 90. The frame body 1A is divided in a vertical direction and in a horizontal direction, and includes a dimension change part that connects divided frame bodies 1A to each other so as to be extensible and contractable in the vertical direction and horizontal direction.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to a shelf decoration that is attached to a display shelf. [Background technology]

[0002] A product display accessory is known that is set on a product display shelf and has a decorative frame that surrounds the front of the displayed products (Patent Document 1). The decorative frame has a rectangular opening formed in a flat plate, and is formed into a wide, inverted U-shaped frame when viewed from the front. The decorative frame is divided into a lower first frame member and an upper second frame member, and the first frame member is slidably inserted into the second frame member. A permanent magnet is provided on the upper surface of the second frame member, which is attracted to the underside of a product display shelf above the product display shelf on which the displayed products are placed. The second frame member is fixed to the underside of the upper product display shelf via the permanent magnet. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Utility Model Registration No. 3214681 Summary of the Invention [Problem to be solved by the invention]

[0004] However, in the above-mentioned product display accessories, the decorative frame is formed like a wide (thick) frame when viewed from the front, so when products are placed behind the vertical frame of the decorative frame, it is difficult for customers to see the products behind the vertical frame through the opening of the decorative frame. In other words, the area behind the vertical frame of the decorative frame is essentially dead space where products cannot be displayed, making it impossible to display the number of products that would normally be displayed on a product display shelf. Furthermore, in the above-mentioned product display accessories, the decorative frame is formed like a wide frame, casting a wide shadow on the product display shelf, making it difficult for customers to see the displayed products, and there is a risk that the product's appeal will be reduced.

[0005] SUMMARY OF THE INVENTION In consideration of the above circumstances, the present invention provides a shelf decoration that can prevent dead space from being created on a display shelf and improve the appeal of displayed merchandise. [Means for solving the problem]

[0006] The present invention is a shelf decoration device that can be attached to a display shelf for displaying merchandise, and includes a frame body formed into a cylindrical shape by wrapping a strip-shaped member with its wooden end faces facing both front and rear around the front of the merchandise, and a pair of mounting parts that extend rearward from both the left and right sides of the frame body and are formed so as to be insertable into gaps between adjacent merchandise in the left-right direction, and are attached to the display shelf.

[0007] In this case, the frame body is preferably divided in at least one of the vertical and horizontal directions, and has a dimension change section that connects the divided frame body so that it can expand and contract in at least one of the vertical and horizontal directions.

[0008] In this case, the mounting portion may have a permanent magnet that is magnetically attracted to the loading surface of the display shelf.

[0009] In this case, the frame and the mounting portion may be made of a light-transmitting material.

[0010] In this case, the frame body is preferably formed to a height spanning multiple tiers of display shelves arranged at intervals in the vertical direction, and is provided with at least one pair of mounting portions that are attached to at least one of the multiple tiers of display shelves. [Effects of the Invention]

[0011] According to the present invention, it is possible to prevent dead space from being created on the display shelves and improve the customer appeal of the displayed products. [Brief explanation of the drawings]

[0012] [Figure 1] 1 is a perspective view showing a shelf decoration according to one embodiment of the present invention attached to a display shelf. [Figure 2] 1 is an exploded perspective view showing a shelf decoration device according to one embodiment of the present invention. [Figure 3] FIG. 10 is a perspective view illustrating the function of the vertical dimension changing portion of the shelf decoration device according to one embodiment of the present invention. [Figure 4] FIG. 10 is a perspective view illustrating the function of the horizontal dimension changing portion of the shelf decoration device according to one embodiment of the present invention. [Figure 5] 1A and 1B are a front view and a side view showing a shelf decoration device according to one embodiment of the present invention. [Figure 6] 1 is a plan view showing a shelf decoration device according to one embodiment of the present invention. [Figure 7] FIG. 10 is an exploded perspective view showing a shelf decoration device according to a modified example of one embodiment of the present invention. [Figure 8] FIG. 10 is a front view showing a shelf decoration device according to a modified example of an embodiment of the present invention. [Figure 9] FIG. 10 is a side view showing a shelf decoration device according to a modified example of one embodiment of the present invention. [Figure 10] FIG. 10 is a front view showing a portion of a shelf decoration device according to another modified example of one embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0013] Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings. Note that Fr, Rr, L, R, U, and D in the drawings indicate front, rear, left, right, top, and bottom. The front-to-back, left-to-right, and top-to-bottom directions are perpendicular to each other. Terms indicating directions and positions are used in this specification, but these terms are used for convenience of explanation and do not limit the technical scope of the present invention. Furthermore, the terms indicating directions and positions are primarily based on the directions and positions of the shelf decoration when it is attached to a display shelf.

[0014] A shelf decoration device 1 according to this embodiment will be described with reference to Figures 1 and 2. Figure 1 is a perspective view showing the shelf decoration device 1 in use. Figure 2 is an exploded perspective view showing the shelf decoration device 1.

[0015] As shown in FIG. 1, the shelf decoration device 1 is attached to a display shelf 90 of a fixture installed in, for example, a retail store. The fixture has multiple display shelves 90 arranged at intervals in the vertical direction, and each display shelf 90 (its loading surface 90A) displays (displays) multiple products 92. The shelf decoration device 1 is arranged so as to surround the front of the multiple products 92 displayed on the display shelf 90. The display shelf 90 is made of a metal material such as steel. A price rail 91 that holds price tags (not shown) is erected at the front end of the display shelf 90. The price rail 91 protrudes above the loading surface 90A on which the products 92 are placed.

[0016] The shelf decorative device 1 comprises a frame body 1A and a pair of mounting portions 1B. The frame body 1A and mounting portions 1B are made of a translucent material, such as an acrylic resin colored with fluorescent paint. Note that the translucency is not depicted in the drawings.

[0017] <Frame> The frame 1A is formed in a cylindrical shape by wrapping a strip-shaped member with its wood end faces 10 facing both front and rear sides around the front of a plurality of products 92 displayed on a display shelf 90. Specifically, the frame 1A is formed in a generally rectangular cylindrical shape by a pair of vertical frame sections 11 spaced apart in the left-right direction when in an upright position and a pair of horizontal frame sections 12 spaced apart in the up-down direction when in a lying position. Roughly rectangular front and rear openings are formed at both ends of the frame 1A in the front-to-rear direction. The wood end faces 10 of the strip-shaped member are, for example, cut surfaces of acrylic resin lumber (surfaces that constitute the thickness of the strip-shaped member), and are oriented outward in the front-to-rear direction, forming the outlines of the front and rear openings. The thickness of the strip-shaped member is sufficiently smaller (thinner) than its dimension in the front-to-rear direction.

[0018] As shown in Figure 2, frame 1A is divided into vertical and horizontal sections. Frame 1A has an upper right frame section 20, a lower right frame section 25, an upper left frame section 30, and a lower left frame section 35. Upper right frame section 20, lower right frame section 25, upper left frame section 30, and lower left frame section 35 are each formed by bending a strip-shaped member into a generally L-shape.

[0019] (Upper right frame) The upper right frame portion 20 is formed in a generally L-shape with the upper right vertical frame portion 21, which extends vertically, and the upper right horizontal frame portion 22, which extends left and right, intersecting at right angles. The upper right horizontal frame portion 22 is connected to the upper end of the upper right vertical frame portion 21 via an arc-shaped bend and extends to the left. A vertical deviation prevention portion 41 is provided at the lower front of the upper right vertical frame portion 21. The vertical deviation prevention portion 41 protrudes leftward from the wood end surface 10 that forms the front of the upper right vertical frame portion 21. The protrusion amount (left-right dimension) of the vertical deviation prevention portion 41 is generally equal to the thickness of the strip-shaped member (the lower right vertical frame portion 26, described below). A display portion 40 is provided at the front of the upper right horizontal frame portion 22. The display portion 40 protrudes upward from the wood end surface 10 that forms the front of the upper right horizontal frame portion 22. The protrusion amount (vertical dimension) of the display unit 40 is set to about half the front-to-back width of the strip-shaped member.

[0020] (Lower right frame) The lower right frame portion 25 is formed in a generally L-shape by orthogonally connecting the lower right vertical frame portion 26, which extends in the up-down direction, and the lower right horizontal frame portion 27, which extends in the left-right direction. The lower right horizontal frame portion 27 is connected to the lower end of the lower right vertical frame portion 26 via an arc-shaped bend and extends to the left. The vertical dimension of the lower right vertical frame portion 26 is generally equal to the vertical dimension of the upper right vertical frame portion 21, and the left-right dimension of the lower right horizontal frame portion 27 is generally equal to the left-right dimension of the upper right horizontal frame portion 22.

[0021] (Upper left frame) The upper-left frame portion 30 is formed in a generally L-shape by orthogonally connecting the upper-left vertical frame portion 31 and the upper-left horizontal frame portion 32. The upper-left horizontal frame portion 32 has an upper-left support portion 33 and an upper-left extension portion 34. The upper-left support portion 33 is connected to the upper end of the upper-left vertical frame portion 31 via an arc-shaped bent portion and extends to the right. The upper-left extension portion 34 is bonded to the underside of the right side of the upper-left support portion 33 and extends to the right. A step corresponding to the thickness of the strip-shaped member is formed on both the top and bottom surfaces of the bonded portion between the upper-left support portion 33 and the upper-left extension portion 34. The vertical dimension of the upper-left vertical frame portion 31 is generally the same as the vertical dimension of the upper-right vertical frame portion 21. The total length (left-right dimension) of the upper left horizontal frame portion 32 is at least twice the left-right dimension of the upper right horizontal frame portion 22, and the left-right dimension of the portion of the upper left extension portion 34 extending from the upper left support portion 33 is slightly shorter than the left-right dimension of the upper right horizontal frame portion 22.

[0022] A vertical deviation prevention portion 41 is provided on the lower front surface of the upper left vertical frame portion 31, similar to the lower front surface of the upper right vertical frame portion 21. A lateral deviation prevention portion 42 is provided on the right part of the back surface of the upper left extension portion 34. The lateral deviation prevention portion 42 protrudes upward from the wood end surface 10 that forms the back surface of the upper left extension portion 34. The protrusion amount (vertical dimension) of the lateral deviation prevention portion 42 is approximately equal to the thickness of the strip-shaped member (upper right horizontal frame portion 22).

[0023] (Lower left frame) The lower-left frame portion 35 is formed in a generally L-shape by orthogonally connecting a lower-left vertical frame portion 36 and a lower-left horizontal frame portion 37. The lower-left horizontal frame portion 37 has a lower-left support portion 38 and a lower-left extension portion 39. The lower-left support portion 38 is connected to the lower end of the lower-left vertical frame portion 36 via an arc-shaped bent portion and extends to the right. The lower-left extension portion 39 is bonded to the upper surface on the right side of the lower-left support portion 38 and extends to the right. A step corresponding to the thickness of the strip-shaped member is formed on both the upper and lower surfaces of the bonded portion between the lower-left support portion 38 and the lower-left extension portion 39. The vertical dimension of the lower-left vertical frame portion 36 is generally the same as the vertical dimension of the lower-right vertical frame portion 26. The overall length (left-right dimension) of the lower-left horizontal frame portion 37 is approximately the same as the overall length of the upper-left horizontal frame portion 32, and the left-right dimension of the portion of the lower-left extension portion 39 extending from the lower-left support portion 38 is slightly shorter than the left-right dimension of the lower-right horizontal frame portion 27. A lateral displacement prevention portion 42 is provided on the right part of the back surface of the lower-left extension portion 39, similar to the right part of the back surface of the upper-left extension portion 34. The lateral displacement prevention portion 42 protrudes downward from the end face 10 that forms the front of the lower-left extension portion 39.

[0024] For convenience, in this specification, the upper right frame portion 20 (upper right vertical frame portion 21, upper right horizontal frame portion 22) and the upper left frame portion 30 (upper left vertical frame portion 31, upper left horizontal frame portion 32) will be referred to as the "upper frame portions 20, 30 (upper vertical frame portions 21, 31, upper horizontal frame portions 22, 32)." Similarly, the lower right frame portion 25 (lower right vertical frame portion 26, lower right horizontal frame portion 27) and the lower left frame portion 35 (lower left vertical frame portion 36, lower left horizontal frame portion 37) will be referred to as the "lower frame portions 25, 35 (lower vertical frame portions 26, 36, lower horizontal frame portions 27, 37)." Furthermore, for convenience, in this specification, when describing the upper right frame portion 20 (upper right vertical frame portion 21, upper right horizontal frame portion 22) and the lower right frame portion 25 (lower right vertical frame portion 26, lower right horizontal frame portion 27), they will be referred to as the "right frame portions 20, 25 (right vertical frame portions 21, 26, right horizontal frame portions 22, 27)." Similarly, when describing the upper left frame portion 30 (upper left vertical frame portion 31, upper left horizontal frame portion 32, upper left support portion 33, upper left extension portion 34) and the lower left frame portion 35 (lower left vertical frame portion 36, lower left horizontal frame portion 37, lower left support portion 38, lower left extension portion 39), they will be referred to as the "left frame portions 30, 35 (left vertical frame portions 31, 36, left horizontal frame portions 32, 37, left support portions 33, 38, left extension portions 34, 39)."

[0025] The shelf decorative device 1 has dimension change sections that connect the divided frame body 1A so that it can expand and contract in the vertical and horizontal directions. The dimension change sections include a pair of vertical dimension change sections 50 that expand and contract the frame body 1A in the vertical direction, and a pair of horizontal dimension change sections 53 that expand and contract the frame body 1A in the horizontal direction. Note that the pair of vertical dimension change sections 50 have a symmetrical structure, and the pair of horizontal dimension change sections 53 have a symmetrical structure, so this specification will mainly describe one vertical dimension change section 50 and one horizontal dimension change section 53.

[0026] <Vertical dimension change section> The vertical dimension change section 50 has a vertical screw hole 51 formed in the upper vertical frame sections 21, 31 of the upper frame sections 20, 30, and a plurality of vertical change holes 52 formed in the lower vertical frame sections 26, 36 of the lower frame sections 25, 35.

[0027] The vertical screw hole 51 is a round hole drilled in the thickness direction at the bottom of the upper vertical frame parts 21, 31 and at approximately the center in the front-to-rear direction. A female thread (not shown) is formed on the inner peripheral surface of the vertical screw hole 51 for threading the threaded portion 56A of the thumb screw 56. Multiple (e.g., three) vertical change holes 52 are formed at approximately equal intervals from approximately the center in the up-down direction of the lower vertical frame parts 26, 36 toward the top. The vertical change holes 52 are round holes drilled in the thickness direction at approximately the center in the front-to-rear direction of the lower vertical frame parts 26, 36. The vertical change holes 52 are formed with an inner diameter that allows the threaded portion 56A of the thumb screw 56 to be loosely inserted.

[0028] The knob screw 56 is, for example, a so-called urea screw, and has a metal screw portion 56A with a male thread formed on the outer circumferential surface, and a knob portion 56B made of urea resin fixed to one end of the screw portion 56A.

[0029] <Horizontal dimension change section> The horizontal dimension change portion 53 has a plurality of horizontal screw holes 54 formed in the left extension portions 34, 39 of the left frame portions 30, 35, and a plurality of horizontal change holes 55 formed in the right horizontal frame portions 22, 27 of the right frame portions 20, 25.

[0030] The multiple (e.g., two) lateral screw holes 54 are circular holes drilled in the thickness direction at positions spaced apart in the front-to-rear direction on the tip side (right portion) of the left extension portion 34, 39. A female thread (not shown) is formed on the inner peripheral surface of the lateral screw hole 54 for threading with the threaded portion 56A of the thumb screw 56. The multiple (e.g., two) lateral change holes 55 are elongated holes (slits) drilled in the thickness direction in the right lateral frame portion 22, 27, spaced apart in the front-to-rear direction, extending elongatedly and substantially parallel in the left-to-right direction. The lateral change holes 55 are formed with a short diameter that allows the threaded portion 56A of the thumb screw 56 to be loosely inserted therein.

[0031] <Mounting part> The pair of mounting portions 1B extend rearward from both the left and right sides of the frame body 1A. Specifically, the right mounting portion 1B is formed integrally with the lower right frame portion 25 (lower right vertical frame portion 26), and the left mounting portion 1B is formed integrally with the lower left frame portion 35 (lower left vertical frame portion 36). The pair of mounting portions 1B are flat plates that are flush with the lower vertical frame portions 26, 36, and are formed so that they can be inserted into gaps between adjacent products 92 in the left-right direction on the display shelf 90. Note that the pair of mounting portions 1B have a symmetrical shape, and therefore this specification will mainly describe one mounting portion 1B.

[0032] The mounting portion 1B has a connecting plate 60 extending rearward from the middle portion of the lower vertical frame portions 26, 36 in the vertical direction, a partition plate 61 continuous with the rear end of the connecting plate 60, and an installation piece 63 continuous with the lower end of the partition plate 61.

[0033] The connecting plate 60 supports the partition plate 61 at a position spaced rearward from the rear ends (wood end faces 10) of the lower vertical frame portions 26, 36. The partition plate 61 extends downward and rearward from the rear end of the connecting plate 60. The partition plate 61 has an oblique side that slopes downward from the upper end of the connecting plate 60 toward the rear, and is formed into a generally trapezoidal shape when viewed from the side. An attachment groove 62 is formed between the partition plate 61 and the lower vertical frame portions 26, 36, allowing the price rail 91 of the display shelf 90 to enter (see also Figure 1). The installation piece 63 extends from the lower end of the partition plate 61 toward the center of the frame body 1A in the left-right direction. The installation piece 63 (the lower end of the partition plate 61) is located above the lower frame portions 25, 35. The installation piece 63 has a pair of circular holes spaced apart in the front-rear direction, and a permanent magnet 64 that is magnetically attracted to the loading surface 90A of the display shelf 90 is fitted into each circular hole.

[0034] Note that, for example, pictures or letters may be printed (not shown) on the surfaces of the frame body 1A (display unit 40) and the attachment unit 1B to advertise the product 92. Also, instead of printing, stickers or the like may be attached (not shown) to the surfaces of the frame body 1A (display unit 40) and the attachment unit 1B.

[0035] [Assembly of shelf decorations] An example of the procedure for assembling the shelf decoration device 1 will be described with reference to Figures 2 to 4. Figure 3 is a perspective view illustrating the function of the vertical dimension changing part 50. Figure 4 is a perspective view illustrating the function of the horizontal dimension changing part 53.

[0036] The worker assembles the shelf decoration device 1 by connecting the frame body 1A that has been divided into the vertical and horizontal directions.

[0037] For example, the worker overlaps the upper right vertical frame portion 21 of the upper right frame portion 20 with the outer surface of the lower right vertical frame portion 26 of the lower right frame portion 25, and aligns the vertical screw hole 51 formed in the upper right vertical frame portion 21 with one of the three vertical adjustment holes 52 formed in the lower right vertical frame portion 26. Next, the worker inserts the threaded portion 56A of the thumb screw 56 into the vertical adjustment hole 52 from the inner surface of the lower right vertical frame portion 26, and turns the thumb screw 56B of the thumb screw 56 to screw the threaded portion 56A into the vertical screw hole 51. This connects the upper right frame portion 20 and the lower right frame portion 25 via the vertical dimension adjustment portion 50, and the upper right vertical frame portion 21 and the lower right vertical frame portion 26 form the vertical frame portion 11 of the frame body 1A (see Figures 3 and 4). The vertical shift prevention portion 41 of the upper right vertical frame portion 21 overlaps (contacts) the front surface (wood end surface 10) of the lower right vertical frame portion 26, thereby suppressing shifting in the front-to-back direction between the upper right vertical frame portion 21 and the lower right vertical frame portion 26.

[0038] As in the above work, the worker places the upper-left vertical frame portion 31 of the upper-left frame portion 30 on the outer surface of the lower-left vertical frame portion 36 of the lower-left frame portion 35, and aligns the vertical screw hole 51 formed in the upper-left vertical frame portion 31 with the vertical adjustment hole 52 (vertical adjustment hole 52 at the same height as the right side) formed in the lower-left vertical frame portion 36. Next, the worker inserts the threaded portion 56A of the thumb screw 56 from the inner surface of the lower-left vertical frame portion 36 into the vertical adjustment hole 52 and screws it into the vertical screw hole 51. This connects the upper-left frame portion 30 and the lower-left frame portion 35 via the vertical dimension adjustment portion 50, and the upper-left vertical frame portion 31 and the lower-left vertical frame portion 36 form the vertical frame portion 11 of the frame body 1A (see Figures 3 and 4). The vertical shift prevention portion 41 of the upper left vertical frame portion 31 overlaps (contacts) the front surface (wood end surface 10) of the lower left vertical frame portion 36, thereby suppressing shifting in the front-to-back direction between the upper left vertical frame portion 31 and the lower left vertical frame portion 36.

[0039] Next, the worker overlaps the upper right horizontal frame portion 22 of the upper right frame portion 20 with the upper surface (outer surface) of the upper left extension portion 34 of the upper left frame portion 30, and overlaps the lower right horizontal frame portion 27 of the lower right frame portion 25 with the lower surface (outer surface) of the lower left extension portion 39 of the lower left frame portion 35. The upper right horizontal frame portion 22 fills the gap between the upper left support portion 33 and the upper left extension portion 34, so that the upper surface of the upper right horizontal frame portion 22 is approximately flush with the upper surface of the upper left support portion 33. The lower right horizontal frame portion 27 fills the gap between the lower left support portion 38 and the lower left extension portion 39, so that the lower surface of the lower right horizontal frame portion 27 is approximately flush with the lower surface of the lower left support portion 38. The two horizontal screw holes 54 formed in the upper left extension portion 34 approximately correspond to the two horizontal change holes 55 formed in the upper right horizontal frame portion 22, and the two horizontal screw holes 54 formed in the lower left extension portion 39 approximately correspond to the two horizontal change holes 55 formed in the lower right horizontal frame portion 27.

[0040] The worker inserts the threaded portion 56A of the thumb screw 56 into the lateral change hole 55 from the outer surface side (above) of the upper right horizontal frame portion 22, and turns the thumb portion 56B of the thumb screw 56 to screw the threaded portion 56A into the lateral screw hole 54 of the upper left extension portion 34. Similarly, the worker inserts the threaded portion 56A of the thumb screw 56 into the lateral change hole 55 from below the lower right horizontal frame portion 27, and screws it into the lateral screw hole 54 of the lower left extension portion 39. This connects the upper right frame portion 20 and the upper left frame portion 30 via the lateral dimension change portion 53, and the upper right horizontal frame portion 22 and the upper left horizontal frame portion 32 constitute the lateral frame portion 12 of the frame body 1A (see Figures 3 and 4). The lateral slippage prevention portion 42 of the upper-left extension portion 34 overlaps (contacts) the back surface (wood end surface 10) of the upper-right horizontal frame portion 22, preventing front-to-rear slippage between the upper-left extension portion 34 and the upper-right horizontal frame portion 22. The lower-right frame portion 25 and the lower-left frame portion 35 are connected via a horizontal dimension changing portion 53, and the lower-right horizontal frame portion 27 and the lower-left horizontal frame portion 37 form the horizontal frame portion 12 of the frame body 1A (see Figures 3 and 4). The lateral slippage prevention portion 42 of the lower-left extension portion 39 overlaps (contacts) the back surface (wood end surface 10) of the lower-right horizontal frame portion 27, preventing front-to-rear slippage between the lower-left extension portion 39 and the lower-right horizontal frame portion 27.

[0041] As a result of the above, the upper right frame portion 20, the lower right frame portion 25, the upper left frame portion 30, and the lower left frame portion 35 are connected, completing the roughly rectangular cylindrical frame body 1A (see Figures 3 and 4). In other words, the assembly work of the shelf decoration device 1 is complete.

[0042] [How to use shelf decorations] An example of how to use the shelf decoration device 1 will be described with reference to Figures 3 to 6. Figure 5 is a front view and a side view of the shelf decoration device 1. Figure 6 is a plan view of the shelf decoration device 1.

[0043] The shelf decoration device 1 is brought into a store selling the product 92, and is then set on the display shelf 90 after the vertical and horizontal dimensions of the frame body 1A are adjusted by a user such as a store clerk.

[0044] To change the vertical dimension of the frame body 1A, the user removes the thumb screws 56 threaded into the vertical threaded holes 51 of the upper vertical frame portions 21, 31 and moves the upper frame portions 20, 30 or the lower frame portions 25, 35 up and down to change the frame body 1A (vertical frame portion 11) to the desired height (see FIG. 3). At this time, the upper frame portions 20, 30 or the lower frame portions 25, 35 move up and down while being guided by the vertical deviation control portion 41. The user selects one of the three vertical adjustment holes 52 that corresponds to the changed height, inserts the threaded portion 56A of the thumb screws 56 into the selected vertical adjustment hole 52, and then threads (tightens) the thumb screws 56 into the vertical threaded holes 51 of the upper vertical frame portions 21, 31 again. This fixes the vertical frame portion 11 at the desired height. As described above, by selecting one of the three vertical adjustment holes 52, the height of the frame body 1A (vertical frame portion 11) can be changed in three stages. In the upper part of Fig. 3, the height of the frame body 1A is maximized, in the lower part of Fig. 3, the height of the frame body 1A is minimized, and in Fig. 4, the height of the frame body 1A is intermediate between the maximum and minimum. Furthermore, in the shelf decoration device 1 according to this embodiment, the height of the frame body 1A (see the upper part of Fig. 3) with its maximum vertical dimension is set to be approximately the same as or slightly lower than the spacing between the display shelves 90 lined up vertically. In other words, the frame body 1A is formed to a height corresponding to the height of one display shelf 90.

[0045] To change the horizontal dimension of frame body 1A, the user loosens (but does not need to remove) thumb screws 56 threaded into horizontal threaded holes 54 of right frame sections 20, 25 and moves right frame sections 20, 25 or left frame sections 30, 35 left or right to change frame body 1A (horizontal frame section 12) to the desired horizontal width (see FIG. 4). At this time, right frame sections 20, 25 or left frame sections 30, 35 move left or right while being guided by lateral displacement restriction section 42 (and display section 40), and thumb screws 56 threaded into horizontal threaded holes 54 move left or right relatively along horizontal adjustment holes 55. After changing the horizontal width of frame body 1A, the user again threads (tightens) threaded portions 56A of thumb screws 56 into horizontal threaded holes 54. This fixes horizontal frame section 12 at the desired horizontal width. As described above, the width (dimension in the left-right direction) of the frame body 1A (horizontal frame portion 12) can be changed continuously by changing the fastening position of the thumb screw 56 within the range of the horizontal change hole 55. In Fig. 4, the width of the frame body 1A is maximized, and in Fig. 3, the width of the frame body 1A is minimized.

[0046] 5 and 6, the user inserts the price rails 91 of the display shelf 90 into the mounting grooves 62 of the pair of mounting parts 1B, and places the pair of partition plates 61 on the loading surface 90A of the display shelf 90. The pair of mounting parts 1B are placed on the loading surface 90A of the display shelf 90, straddling the price rails 91, and are attracted to and fixed (attached) to the loading surface 90A of the display shelf 90 via the permanent magnets 64. In this way, the shelf decoration 1 is installed on the display shelf 90.

[0047] As shown in FIGS. 1, 5, and 6, a user displays products 92 on the loading surface 90A of the display shelf 90 within the area surrounded by the frame body 1A (the area visible through the front opening). In this way, the products 92 displayed on the display shelf 90 are decorated by the frame body 1A of the shelf decoration 1. When viewing the shelf decoration 1 from the front, of the products 92 displayed within the area of ​​the frame body 1A, the products 92 located at both ends in the left-right direction may be placed on the installation pieces 63 of the pair of mounting parts 1B (see FIGS. 5 and 6). Furthermore, on the display shelf 90, other products 92 displayed outside the area of ​​the frame body 1A can be displayed adjacent to (close to) the products 92 displayed within the area of ​​the frame body 1A, with the mounting part 1B (mainly the partition plate 61) sandwiched between them (see the front view of FIG. 5 and FIG. 6). The attachment portion 1B is inserted into the gap between adjacent products 92 in the left-right direction on the display shelf 90, and also functions as a partition that separates the display area of ​​the various types of products 92 adjacent in the left-right direction.

[0048] In the above explanation, the shelf decoration 1 is attached to the display shelf 90 after adjusting (changing) the vertical and horizontal dimensions of the frame body 1A, but the present invention is not limited to this. For example, a user may change the horizontal dimension of the frame body 1A, attach the shelf decoration 1 to the display shelf 90, and then change the vertical dimension of the frame body 1A.

[0049] In the shelf decorator 1 according to the present embodiment described above, the frame body 1A is formed into a cylindrical shape by wrapping a strip-shaped member with the wood edge surfaces 10 facing both front and rear so as to surround the front of the product 92. Furthermore, the attachment portion 1B is formed as a flat plate that can be inserted into the gap between adjacent products 92 in the left-right direction. This configuration allows the vertical frame portions 11 and horizontal frame portions 12 that make up the frame body 1A to be thin, preventing products 92 from being arranged in positions that overlap the vertical frame portions 11 when viewed from the front of the frame body 1A. This allows customers to visually view all products 92 within the area surrounded by the frame body 1A. Furthermore, because the attachment portion 1B can be inserted into the gap between adjacent products 92 in the left-right direction, the products 92 on either side of the attachment portion 1B can be placed close to each other. As a result, dead space on the display shelf 90 is reduced, allowing the display shelf 90 to display the number of products 92 that it would normally be able to display. Furthermore, because the thickness of the frame body 1A (the edging of the front opening and the back opening) can be made thin, shadows are less likely to be cast on the display shelf 90 compared to, for example, openings formed in a flat plate, making it easier for customers to see the displayed products 92. As a result, the appeal of the displayed products 92 can be improved.

[0050] Furthermore, in the shelf decoration device 1 according to this embodiment, the frame body 1A is configured to be expandable in the vertical and horizontal directions. This configuration allows the vertical and horizontal dimensions of the frame body 1A to be flexibly changed depending on the vertical spacing of the display shelves 90, the height of the products 92, or the number of products 92 displayed in the horizontal direction (number of faces), etc.

[0051] Furthermore, the shelf decoration 1 according to this embodiment is fixed to the loading surface 90A of the display shelf 90 via the permanent magnet 64 of the attachment portion 1B. This configuration allows the shelf decoration 1 to be attached to and detached from the display shelf 90 easily and quickly. This makes it easy and quick to change the display location of the products 92 or to replace the products 92. Furthermore, because the permanent magnet 64 of the attachment portion 1B is attracted to the loading surface 90A of the display shelf 90, the shelf decoration 1 can be attached to, for example, the top shelf 90 of a multi-tiered display shelf 90 or even to a fixture that only has a single shelf 90.

[0052] Furthermore, with the shelf decoration device 1 according to this embodiment, the frame body 1A and the mounting portion 1B are made of a translucent material, so customers can see the products 92 on the display shelf 90 even from diagonally in front. Furthermore, because the frame body 1A and the like allow light from outside to pass through, the display shelf 90 can be brighter than if the frame body 1A and the like were made of a non-translucent material, making it easier for customers to see the products 92 on the display shelf 90. As a result, the appeal of the products 92 on the display shelf 90 can be improved.

[0053] In the shelf decoration device 1 according to this embodiment, the installation piece 63 of the mounting portion 1B extends toward the center (inward) in the left-right direction, but this is not a limitation and the installation piece 63 may extend outward (not shown). Furthermore, while the mounting portion 1B is fixed to the loading surface 90A of the display shelf 90 via the permanent magnet 64, the present invention is not limited to this. For example, the installation piece 63 and permanent magnet 64 of the mounting portion 1B may be omitted, and the shelf decoration device 1 may be attached to the display shelf 90 by hooking the mounting portion 1B (mounting groove 62) onto the price rail 91 (not shown). Furthermore, the mounting portion 1B is integrally molded with the lower frame portions 25, 35, but this is not a limitation and the mounting portion 1B may be formed as a separate part from the lower frame portions 25, 35 and fixed later with thumb screws 56 or the like (not shown).

[0054] Furthermore, in the shelf decorative device 1 according to this embodiment, one vertical screw hole 51 is formed in the upper vertical frame portion 21, 31, and three vertical adjustment holes 52 are formed in the lower vertical frame portion 26, 36. However, the present invention is not limited to this. For example, multiple vertical screw holes 51 may be formed in the upper vertical frame portion 21, 31 at intervals in the vertical or horizontal direction, and multiple vertical adjustment holes 52 may be formed in the lower vertical frame portion 26, 36 to correspond to the multiple vertical screw holes 51 (not shown). Furthermore, the number of vertical adjustment holes 52 is not limited to three, and may be two, four, or more (not shown). Furthermore, when there are multiple vertical screw holes 51, there may be only one vertical adjustment hole 52 (not shown). Furthermore, the vertical screw hole 51 may be formed in the lower vertical frame portion 26, 36, and the vertical adjustment hole 52 may be formed in the upper vertical frame portion 21, 31 (not shown).

[0055] Furthermore, in the shelf decorative device 1 according to this embodiment, the display unit 40 is provided on the upper right horizontal frame portion 22, the vertical shift restriction unit 41 is provided on the upper vertical frame portions 21, 31, and the horizontal shift restriction unit 42 is provided on the upper left extension portion 34, but the present invention is not limited to this. For example, the display unit 40 may be provided on the upper left horizontal frame portion 32, the vertical shift restriction unit 41 may be provided on the lower vertical frame portions 26, 36, and the horizontal shift restriction unit 42 may be provided on the upper right horizontal frame portion 22 (all not shown). Furthermore, at least one of the display unit 40, the vertical shift restriction unit 41, and the horizontal shift restriction unit 42 may be omitted (not shown).

[0056] [Variations] Next, a shelf ornament 2 according to a variation of this embodiment will be described with reference to Figures 7 to 9. Figure 7 is an exploded perspective view showing the shelf ornament 2 according to this variation. Figures 8 and 9 are a front view and a side view of the shelf ornament 2. Note that components similar to those in the shelf ornament 1 according to this embodiment described above are given the same reference numerals, and their description will be omitted.

[0057] In the shelf decorative device 1 according to the present embodiment described above, the frame 1A is formed to a height corresponding to the height of one display shelf 90 (the spacing between shelves arranged vertically), but in the shelf decorative device 2 according to a modified example of this embodiment, the frame 2A is formed to a height spanning multiple (e.g., two) display shelves 90 (see FIG. 8). Note that in the shelf decorative device 2 according to the modified example, the horizontal screw hole 54 and the horizontal adjustment hole 55 of each horizontal dimension adjustment portion 53 are combined into one (see FIG. 7).

[0058] As shown in FIG. 7, in the frame body 2A, the upper vertical frame portions 21, 31 of the upper frame portions 20, 30 extend downward. The upper right vertical frame portion 21 has an upper right-stage support portion 23 and a right vertical extension portion 24 bonded to its inner surface. The upper left vertical frame portion 31 has an upper left-stage support portion 43 and a left vertical extension portion 44 bonded to its inner surface. Five vertical screw holes 51 are formed in the right vertical extension portion 24 and the left vertical extension portion 44 at approximately equal intervals in the vertical direction. Two vertical adjustment holes 52 are formed in the lower right vertical frame portion 26 and the lower left vertical frame portion 36, spaced apart in the vertical direction. Focusing on one of the left and right directions, two thumb screws 56 that penetrate the two vertical adjustment holes 52 from the outside to the inside are threaded into two vertically adjacent vertical screw holes 51 selected from the five vertical screw holes 51 (see FIGS. 8 and 9). As described above, the five vertical screw holes 51 and the two vertical adjustment holes 52 constitute the vertical dimension adjustment section 50, and the height of the frame body 2A can be adjusted in four stages.

[0059] In the shelf decorative device 2 according to the modified example, in addition to a pair of mounting portions 1B formed integrally with the lower vertical frame portions 26, 36, a pair of mounting portions 2B are later attached to the upper vertical frame portions 21, 31. Furthermore, in the shelf decorative device 2 according to the modified example, the installation piece 63 and permanent magnet 64 of the lower mounting portion 1B are omitted. The upper mounting portion 2B has substantially the same shape as the connecting plate 60 and partition plate 61 (mounting groove 62) of the lower mounting portion 1B, and includes a connecting plate 70 and a partition plate 71 (mounting groove 72). Two mounting screw holes 73 are formed in the upper connecting plate 70, spaced apart in the vertical direction, and seven mounting change holes 74 are formed in the upper right support portion 23 and the upper left support portion 43, each spaced approximately equally apart in the vertical direction. The pair of mounting portions 2B are superimposed on the inner surfaces of the upper right support portion 23 and the upper left support portion 43. Focusing on one side in the left-right direction, the two thumb screws 56 penetrate two adjacent mounting change holes 74 in the up-down direction selected from the seven mounting change holes 74 from outside to inside, and screw into two mounting screw holes 73 of the mounting part 2B (connecting plate 70) (see Figures 8 and 9). This allows the mounting position (height) of the mounting part 2B to be changed in six stages.

[0060] 8 and 9, when installing the shelf decoration 2 on the display shelf 90, the user inserts the price rail 91 of the lower display shelf 90 into the mounting grooves 62 of the pair of mounting parts 1B, inserts the price rail 91 of the upper display shelf 90 into the mounting grooves 72 of the pair of mounting parts 2B, places the pair of partition plates 61 on the loading surface 90A of the lower display shelf 90, and places the pair of partition plates 71 on the loading surface 90A of the upper display shelf 90. By hooking the two pairs of mounting parts 1B, 2B onto the upper and lower price rails 91, the shelf decoration 2 is installed across the two display shelves 90.

[0061] In the shelf decoration device 2 according to the modified example of this embodiment described above, the frame body 2A is formed to a height spanning two display shelves 90 spaced apart in the vertical direction, and is provided with two pairs of mounting portions 1B, 2B that are fixed to the loading surface 90A of the two-tiered display shelves 90. This configuration allows a portion of the two-tiered display shelves 90 to be decorated to stand out, thereby improving the appeal of the products 92 displayed on the two-tiered display shelves 90. Furthermore, by providing two pairs of mounting portions 1B, 2B, the shelf decoration device 2 (frame body 2A) can be stably attached to the display shelf 90 even if the permanent magnet 64 is omitted.

[0062] In the shelf decoration device 2 according to the modified example of this embodiment, the frame body 2A is formed to a height that spans two display shelves 90. However, this is not limited to this, and the frame body 2A may be formed to a height that spans three or more display shelves 90 (not shown). Furthermore, in the shelf decoration device 2, two pairs of mounting portions 1B, 2B are provided for attachment to a two-tiered display shelf 90. However, this is not limited to this. It is sufficient that at least one pair of mounting portions 1B (2B) is provided for attachment to at least one display shelf 90 of a multi-tiered display shelf 90 (not shown). In other words, one pair of the two pairs of mounting portions 1B, 2B may be omitted, and only one pair of mounting portions 1B (2B) may be attached to a single-tiered display shelf 90. Furthermore, in the shelf decoration device 2 according to the modified example, the installation piece 63 and permanent magnet 64 are omitted. However, this is not limited to this, and a permanent magnet 64 may be provided, and the shelf decoration device 2 (frame body 2A) may be attached to the display shelf 90 via the permanent magnet 64 (not shown).

[0063] Furthermore, in the shelf decorative device 2 according to the modified example of this embodiment, five vertical screw holes 51 are formed in each of the right vertical extension portion 24 and the left vertical extension portion 44, and two vertical adjustment holes 52 are formed in each of the lower vertical frame portions 26, 36. However, the present invention is not limited to this. The number of vertical screw holes 51 may be one or more, and the number of vertical adjustment holes 52 may be two or more (if there are multiple vertical screw holes 51, one may be sufficient). Alternatively, the vertical screw holes 51 may be formed in the lower vertical frame portions 26, 36, and the vertical adjustment holes 52 may be formed in the right vertical extension portion 24 and the left vertical extension portion 44 (not shown). Furthermore, in the shelf decorative device 2 according to the modified example, seven mounting adjustment holes 74 are formed in each of the upper right support portion 23 and the upper left support portion 43, and two mounting screw holes 73 are formed in the connecting plate 70 of each mounting portion 2B. However, the number of mounting adjustment holes 74 and mounting screw holes 73 may be two or more. Alternatively, mounting screw holes 73 may be formed in the upper right support portion 23 and the upper left support portion 43, and mounting change holes 74 may be formed in each mounting portion 2B (not shown). Alternatively, mounting portion 2B may be integrally molded with upper frame portions 20, 30 (not shown).

[0064] In the shelf decorators 1 and 2 according to this embodiment (including variations, the same applies below), the frames 1A and 2A and the mounting portions 1B and 2B are formed from fluorescent, translucent acrylic resin, but the present invention is not limited to this. The frames 1A and 2A and the mounting portions 1B and 2B may be colored in a normal color other than fluorescent, or may be colorless and transparent, or may not be translucent (all of these are not shown). Furthermore, the frames 1A and 2A and the mounting portions 1B and 2B are not limited to acrylic resin, and may be formed from other synthetic resins such as polycarbonate or polyethylene terephthalate, or from light metals such as aluminum alloys, cardboard, or the like (all of these are not shown).

[0065] Furthermore, in the shelf decorators 1 and 2 according to the present embodiment, the frames 1A and 2A are formed by bending a strip-shaped material, but the present invention is not limited to this. For example, the upper right frame portion 20 may be formed into a substantially L-shape by bonding the upper right vertical frame portion 21 and the upper right horizontal frame portion 22 together (not shown). The same applies to the lower right frame portion 25, the upper left frame portion 30, and the lower left frame portion 35 (not shown).

[0066] Furthermore, in the shelf decorative devices 1 and 2 according to the present embodiment, the upper-left horizontal frame portion 32 is formed by adhering the upper-left extension portion 34 to the upper-left support portion 33. However, this is not limiting; the upper-left extension portion 34 may be omitted, and the upper-left horizontal frame portion 32 may be formed only by the upper-left support portion 33 (not shown). Similarly, the lower-left horizontal frame portion 37 may be formed only by the lower-left support portion 38 (not shown). Similarly, the upper-right vertical frame portion 21 of the shelf decorative device 2 according to the modified example may be formed only by the upper-right tier support portion 23, and the upper-left vertical frame portion 31 may be formed only by the upper-left tier support portion 43 (neither is shown). In these cases, the positions of the horizontal screw holes 54 and the vertical screw holes 51 may be changed as appropriate.

[0067] Furthermore, in the shelf decorative device 1 according to this embodiment, two horizontal screw holes 54 are formed in the left extension portion 34, 39 and two horizontal adjustment holes 55 are formed in the right horizontal frame portion 22, 27, while in the shelf decorative device 2 according to the modified example, one horizontal screw hole 54 is formed in the left extension portion 34, 39 and one horizontal adjustment hole 55 is formed in the right horizontal frame portion 22, 27, but the present invention is not limited to this. It is sufficient that there are one or more horizontal screw holes 54 and one or more horizontal adjustment holes 55. Alternatively, the horizontal screw hole 54 may be formed in the right horizontal frame portion 22, 27, and the horizontal adjustment hole 55 may be formed in the left extension portion 34, 39 (not shown).

[0068] Furthermore, in the shelf decorative devices 1 and 2 according to this embodiment, the vertical change hole 52 is a round hole and the horizontal change hole 55 is an elongated hole, but this is not limited thereto, and the vertical change hole 52 may be an elongated hole and the horizontal change hole 55 may be a round hole (not shown).

[0069] Furthermore, in the shelf decorators 1 and 2 according to the present embodiment, the vertical dimension adjustment portion 50 is configured with a vertical threaded hole 51 (thumb screw 56) and a vertical adjustment hole 52, but the present invention is not limited to this. For example, as shown in FIG. 10 , the vertical dimension adjustment portion 57 may be formed by forming at least a portion of the upper right vertical frame portion 21 and the lower right vertical frame portion 26 into a rectangular waveform shape that interlocks with each other when viewed from the front. Note that while FIG. 10 only shows a portion of the upper right frame portion 20 and the lower right frame portion 25, the lower right, upper left, and lower left sides can also have a similar configuration. With this configuration, the height of the frame body 1A or 2A can be adjusted by vertically shifting the interlocking position between the upper right vertical frame portion 21 and the lower right vertical frame portion 26. The upper right vertical frame portion 21 and the lower right vertical frame portion 26 can be held at the adjusted height by being fastened with screws or clamped with clip members (not shown), as in the shelf decorators 1 and 2 described above. Similarly, the horizontal dimension changing portion 58 may be formed such that at least a portion of the upper right horizontal frame portion 22 and the upper left horizontal frame portion 32 are formed in a wave shape that interlocks with each other when viewed from the front. Note that in FIG. 10, the upper right vertical frame portion 21, etc. and the upper right horizontal frame portion 22, etc. are formed in a rectangular wave shape when viewed from the front, but this is not limiting, and they may also be formed in, for example, a triangular wave shape or a sine shape (neither of which is shown).

[0070] Furthermore, other vertical dimension change parts may have a cylinder-piston structure (not shown) in which either the upper vertical frame parts 21, 31 or the lower vertical frame parts 26, 36 are formed in a cylindrical shape, and the other of the upper vertical frame parts 21, 31 or the lower vertical frame parts 26, 36 is inserted into one of them so that it can move forward and backward. Other horizontal dimension change parts may also have a cylinder-piston structure (not shown).

[0071] Furthermore, in the shelf decorators 1 and 2 according to the present embodiment, the frames 1A and 2A are divided into vertical and horizontal dimensions and have lengthwise dimension-adjusting sections 50 and 57 and widthwise dimension-adjusting sections 53 and 58 that allow the vertical and horizontal dimensions to be extended or retracted, but the present invention is not limited to this. For example, the frames 1A and 2A may be divided vertically and have only lengthwise dimension-adjusting sections 50 and 57 that allow the vertical dimension to be extended or retracted, or may be divided horizontally and have only widthwise dimension-adjusting sections 53 and 58 that allow the horizontal dimension to be extended or retracted (neither of these is shown). Furthermore, the frames may be undivided and have a single, integrally molded cylindrical shape (not shown).

[0072] The above embodiment is merely an example of the shelf decoration device of the present invention, and the technical scope of the present invention is not limited to the above embodiment. The present invention may be modified, substituted, or altered in various ways without departing from the spirit of the technical concept, and the claims include all embodiments that may fall within the scope of the technical concept. [Explanation of symbols]

[0073] 1,2 Shelf decorations 10 Wood end face 1A,2A frame 1B, 2B mounting part 50,57 Vertical dimension change section (dimension change section) 53,58 Horizontal dimension change section (dimension change section) 64 Permanent Magnets 90 Display shelf 90A Loading surface 92 items

Claims

1. A shelf decoration (1, 2) attached to a display shelf (90) for displaying merchandise (92), a cylindrical frame (1A, 2A) formed by wrapping a strip-shaped member with its wood end faces (10) facing both the front and rear sides around the front of the product; The shelf decoration is provided with a pair of mounting parts (1B, 2B) which are extended rearward from both the left and right sides of the frame body, are formed so as to be insertable into gaps between the adjacent products in the left-right direction, and are mounted on the display shelf.

2. The decorative device for shelves according to claim 1, characterized in that the frame body is divided in at least one direction of the vertical and horizontal directions, and has dimension-changing sections (50 (51, 52), 57, 53 (54, 55), 58) that connect the divided frame bodies so that they can expand and contract in at least one direction of the vertical and horizontal directions.

3. 3. The shelf decoration according to claim 1, wherein the mounting portion has a permanent magnet (64) that is magnetically attracted to the loading surface (90A) of the display shelf.

4. 3. The shelf decoration according to claim 1, wherein the frame and the mounting portion are made of a light-transmitting material.

5. The frame body is formed to a height that spans the display shelves arranged at intervals in the vertical direction, 3. The shelf decoration according to claim 1, wherein at least one pair of the mounting portions is provided to be mounted on at least one of the display shelves of the plurality of display shelves.

Images