The invention discloses a zipper puller, and relates to the technical field of clothing accessories, the zipper puller comprises a puller body, a pull piece is rotatably arranged on the puller body, an elastic plate is arranged on the puller body in a penetrating manner, a clamping plate and an inserting plate are arranged on the elastic plate on two sides of the puller body respectively, the elastic plate is connected to the puller body through the clamping plate, and the inserting plate extends into an inner cavity of the puller body. The side, close to the puller body, of the elastic plate is provided with a first elastic piece in an extending mode, and the first elastic piece is located between the pulling piece and the clamping plate. The technical problem that after the overturning angle of a pull piece of an existing pull head is too large, elastic force applied to the pull piece by an elastic plate of the pull head cannot enable the pull piece to automatically reset is solved.