Packaged product

The package product design with distinct color areas and integrated display information addresses the lack of luxury perception in existing products, enhancing user trust and quality perception through a visually cohesive and prominent brand identification.

JP3249935UActive Publication Date: 2025-01-24UNI CHARM CORP
View PDF 1 Cites 0 Cited by

Patent Information

Application Number
JP2024003933U
Authority / Receiving Office
JP · JP
Patent Type
Utility models
Current Assignee / Owner
Filing Date
2024-11-26
Publication Date
2025-01-24
Estimated Expiration
2034-11-26

AI Technical Summary

Technical Problem

Existing package products do not effectively convey a sense of quality and luxury for absorbent goods, as they lack a visually cohesive design that highlights brand information and distinguishes absorbent items within the packaging.

Method used

The package product incorporates a packaging body with a first area colored in a first color, a second area adjacent to the first area in a second color with a color difference ΔE of 1 or less, and display information within the first area, creating a visually unified and prominent brand identification.

Benefits of technology

This design enhances user trust and perception of quality by providing a cohesive and luxurious appearance, making brand information more noticeable and ensuring a unified visual impression.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure 0003249935000001_ABST
    Figure 0003249935000001_ABST
Patent Text Reader

Abstract

To provide a package product that can give a user a sense of reliability of an absorbent article. [Solution] A packaged product 1 of one embodiment includes a plurality of absorbent articles 100, and a packaging body 10 that stores the plurality of absorbent articles 100 and has at least a front portion 10a on which information related to the absorbent articles 100 is displayed. The front portion 10a has a first region 11 colored a first color, and a second region 12 adjacent to the first region 11 and colored a second color different from the first color. Display information 20 including characters or figures for identifying the absorbent article 100 is arranged inside the first region 11. A color difference ΔE between the first color and the second color is 1 or more and 15 or less.
Need to check novelty before this filing date? Find Prior Art

Description

[Technical field]

[0001] The present disclosure relates to packaging products. [Background technology]

[0002] Conventionally, in a package containing a plurality of absorbent articles, information is displayed for a user to check the specifications of the absorbent articles (see Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2011-111165 A Summary of the Invention [Problem to be solved by the invention]

[0004] Generally, the package displays not only information such as the size of the absorbent article and the number of absorbent articles stored, but also display information for identifying the absorbent article (for example, a brand logo, etc.). In such a package product in which a plurality of absorbent articles are stored in the package, it is preferable to give a sense of reliability (luxury) of the absorbent article to a user (potential customer) who sees the display of the package.

[0005] Therefore, an object of one aspect of the present disclosure is to provide a package product that can give a user a sense of reliability regarding an absorbent article. [Means for solving the problem]

[0006] A package product according to one aspect of the present disclosure comprises a plurality of absorbent articles, and a packaging body that stores the plurality of absorbent articles and has at least a front portion on which information related to the absorbent articles is displayed, the front portion having a first region colored a first color and a second region adjacent to the first region and colored a second color different from the first color, display information including letters or figures for identifying the absorbent articles is arranged inside the first region, and the color difference ΔE between the first color and the second color is 1 or more and 15 or less. Effect of the Invention

[0007] According to the present disclosure, a package product can be provided that can give users a sense of confidence in an absorbent article. [Brief description of the drawings]

[0008] [Figure 1] 1 is a perspective view of a packaged product according to one embodiment. FIG. [Diagram 2] FIG. [Diagram 3] FIG. 2 is a diagram showing an example of a front part of a package product. [Figure 4] 13A and 13B are diagrams showing modified examples of the front part of the package product. [Diagram 5] FIG. 1 is a diagram showing an example of absorbent articles stored in a package product. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] From the description of this specification and the accompanying drawings, at least the following [1] to [8] will become apparent.

[0010] [1] A plurality of absorbent articles; a packaging body that stores the plurality of absorbent articles and has at least a front portion on which information about the absorbent articles is displayed; The front portion is a first region colored a first color; a second region adjacent to the first region and colored a second color different from the first color; Display information including characters or graphics for identifying the absorbent article is disposed inside the first region, A packaged product, wherein a color difference ΔE between the first color and the second color is 1 or more and 15 or less.

[0011] In the package product, a first region colored with a first color is provided around the display information, and a second region colored with a second color, which is different from the first color but has a color difference (contrast) with the first color adjusted to be equal to or less than a certain value, is provided adjacent to the first region on the outside of the first region. According to the package product, the first region in which the display information is arranged is made conspicuous to a certain extent, so that the user's attention to the display information can be easily attracted. In addition, by making the color difference ΔE between the first color and the second color 1 or more and 15 or less, the user can recognize the combined region of the first region and the second region as a continuous, integrated region of approximately the same color (similar colors or colors that are close to each other but cannot be said to be similar colors). By exerting such a visual effect, a user who visually recognizes the front part of the package can be given a sense of unity. By visually imparting such a sense of unity, a user can be given a sense of trust (a sense of luxury) in the quality of the absorbent article that is the content of the package.

[0012] [2] The packaged product of [1], wherein the second region is adjacent to at least 1 / 3 or more of a periphery of the first region.

[0013] According to the above configuration, by making the first region and the second region adjacent to each other within a certain range or more of the peripheral portion of the first region, it is possible to more suitably achieve the visual effect of making the user recognize the combined area of ​​the first region and the second region as a continuous, integrated area of ​​approximately the same color.

[0014] [3] The package product of [1] or [2], wherein a color difference between the first color and the color of the display information is greater than a color difference between the first color and the second color.

[0015] According to the above configuration, by making the contrast between the first region and the display information therein greater than the contrast between the first region and the second region, it is possible to make the display information stand out effectively.

[0016] [4] The display information has a protrusion protruding toward the second region, The package product according to any one of [1] to [3], wherein the first region has a protruding region that protrudes toward the second region so as to cover the protruding portion.

[0017] According to the above configuration, the display information is provided in such a way that it would overflow into the second region if the protruding region was not provided in the first region, thereby making the display information stand out more effectively. In addition, by providing the protruding region in the first region so that the display information does not actually overflow into the second region, the appearance of the boundary between the display information and the other portion (first region) can be unified by the entire outline of the display information, so that the user can be given a more sophisticated and unified impression. As a result, the user can be more effectively given a sense of trust (luxury) in the quality of the absorbent article.

[0018] [5] Second display information including characters or graphics is printed in the second area, The package product of any of [1] to [4], wherein the second display information has a main body area colored in the same color as the display information, and an edge portion along the contour of the main body area and colored in the first color.

[0019] According to the above configuration, by making the contrast of the boundary (between the main body region and the edge) of the second display information in the second region the same as the contrast between the display information and the first region, it is possible to give the user an impression of a more sophisticated and unified look, which in turn makes it possible to more effectively give the user a sense of confidence (luxury) in the quality of the absorbent article.

[0020] [6] The package product of any one of [1] to [5], wherein the area of ​​the front portion occupied by the second region is equal to or greater than ½ of the entire area of ​​the front portion.

[0021] According to the above configuration, most of the front portion can be configured as an area colored in substantially the same color (the second color of the second area and the first color of the first area), which can more effectively give a unified impression to a user who visually checks the front portion of the packaging body.

[0022] [7] the front surface has a third region adjacent to an edge of the first region that is not adjacent to the second region; The package product of any of [1] to [6], wherein a color difference between the color of the third region and the first color near the boundary between the first region and the third region is greater than a color difference between the first color and the second color.

[0023] According to the above configuration, while the first region and the second region are configured with colors that are relatively close to each other, the contrast between the first region and the third region can be made greater than the contrast between the first region and the second region. As a result, the user is given an impression of unity by the continuous, integrated region of relatively close colors configured by the first region and the second region, while the presence of the first region is highlighted at the boundary between the first region and the third region, making it easier to attract the user's attention to the first region and the displayed information therein.

[0024] [8] A packaged product according to any one of [1] to [7], wherein each of the plurality of absorbent articles is provided with visible display information having the same shape as the display information disposed on the front portion of the packaging body.

[0025] According to the above configuration, when a user who has visually recognized the display information displayed on the front part of the packaging body takes out an absorbent article from the packaging body, the user can confirm that the absorbent article has the same display information as the above display information. As a result, the image that the user felt about the packaging body (sense of trust and luxury due to uniformity) can be directly conveyed to the user as the image of the absorbent article.

[0026] [Embodiment] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. In the following description, the same or corresponding elements are designated by the same reference numerals, and duplicated description will be omitted.

[0027] FIG. 1 is a perspective view of a package product 1 according to an embodiment. FIG. 2 is a front view of the package product 1. FIG. 3 is a view showing an example of a front surface 10a of the package product 1. Note that the design of the front surface 10a is omitted in FIGS. 1 and 2. As shown in FIGS. 1 and 2, the package product 1 has a package 10 and a plurality of absorbent articles 100 stored in the package 10. As an example, the package 10 has a substantially rectangular parallelepiped shape in a state in which the plurality of absorbent articles 100 are stored. The absorbent articles 100 stored in the package 10 are articles that absorb body fluids such as urine, blood, and sweat. Examples of the absorbent articles 100 include diapers, toilet training pants, incontinence pads, sanitary napkins, and pet sheets. Examples of diapers include pants-type and tape-type disposable diapers.

[0028] As shown in Fig. 2, as an example, a plurality of absorbent articles 100 are stored in a folded state inside the packaging body 10. For example, the absorbent articles 100 are stored in a folded state inside the packaging body 10. In the example of Fig. 2, a plurality of folded absorbent articles 100 are stacked in two layers, one above the other, inside the packaging body 10.

[0029] The packaging body 10 has a front part 10a on which information related to the absorbent article 100 is displayed. The front part 10a is a surface that is assumed to be arranged so as to face the direction of a customer (user) at the front of a product shelf when the packaged product 1 is displayed on a product shelf in a store or the like. In this embodiment, the front part 10a is formed in a vertically elongated rectangular shape. However, the shape of the front part 10a is not limited to this example, and may be formed in a horizontally elongated rectangular shape, a square shape, or a shape other than a quadrangle. The shape and orientation (up, down, left, right) of the front part 10a can be appropriately determined depending on the three-dimensional shape of the packaging body 10 when multiple absorbent articles 100 are stored therein, the orientation of the packaging body 10 when it is displayed, and the like.

[0030] The front surface 10a has a first region 11 and a second region 12. Inside the first region 11, display information 20 including characters or figures for identifying the absorbent article 100 stored in the package 10 is arranged. The display information 20 is, for example, logo information indicating a brand name or brand mark, information indicating a product name, etc. In the example of FIG. 3, the display information 20 includes character information 21 consisting of the characters "Abc" and graphic information 22 consisting of a pentagonal mark. However, the display information 20 only needs to include at least one of characters (including symbols, etc.) and figures, and may be composed of only the character information 21 or only the graphic information 22.

[0031] The first region 11 is an area provided on the front surface portion 10a so as to cover (enclose) the display information 20, and is colored in a first color (for example, dark red). The display information 20 inside the first region 11 is colored in a color (for example, white) different from the first color. Note that while the contour line of the display information 20 is illustrated in FIG. 3, in reality, the display information 20 may or may not have a contour line. When no contour line is provided, the boundary between the display information 20 and the first region 11 may be configured to switch from the color of the display information 20 (white) to the first color of the first region 11 (dark red).

[0032] The first region 11 has a base shape (an elliptical shape, for example). The first region 11 is provided with a protruding region 11b that protrudes outward (toward the second region 12) so as to cover the protruding portion of the display information 20 that protrudes toward the second region 12. The protruding portion of the display information 20 is, for example, a portion that protrudes from the first region 11 when the first region 11 has the base shape. In the example of FIG. 3, the upper portion of the letter "A" and the rod-shaped portion of the letter "b" that protrudes upward (protruding portion 21a) and the lower portion of the graphic information 22 (protruding portion 22a) are provided as the protruding portion of the display information 20. The first region 11 has a protruding region 11b that protrudes toward the second region 12 along the protruding portions 21a and 22a so that the protruding portions 21a and 22a do not protrude into the second region 12 and the distance between the protruding portions 21a and 22a and the second region 12 is equal to or greater than a certain value. In this way, the first region 11 has a base shape, but has a shape in which the protruding region 11b is added to the base shape so that the display information 20 fits inside.

[0033] The second region 12 is adjacent to the first region 11. In the example of FIG. 3, the second region 12 constitutes most of the region of the front portion 10a (the region excluding the first region 11 and the display information 30 and the illustration information C described later). The second region 12 is provided so as to cover (enclose) the entire first region 11, and is adjacent to the entire peripheral portion 11a of the first region 11. The second region 12 is colored in a second color (e.g., red) different from the first color (dark red) of the first region 11. Note that in FIG. 3, the contour line of the first region 11 (the boundary line between the first region 11 and the second region 12) is illustrated, but in reality, the first region 11 may or may not have a contour line. In the case where the contour line is not provided, the boundary between the first region 11 and the second region 12 may be configured so that the first color of the first region 11 changes to the second color of the second region 12.

[0034] The color difference ΔE between the first color in the first region 11 and the second color in the second region 12 is set to 1.0 or more and 3.0 or less. For example, the second color is different from the first color to such an extent that the user can recognize that the second color is a different color (hue) from the first color, but the color difference (contrast) with the first color is intentionally adjusted to be a certain value or less. For example, the first color and the second color are adjusted to give the user the impression that they are almost the same color (similar colors or colors that are close but cannot be said to be the same color) while making the user feel that they are different hues from each other. Examples of combinations of the first color and the second color include the combination of dark red and red in this embodiment, as well as a combination of orange and yellow, and a combination of dark green and green (pastel).

[0035] Two colors being "similar" to each other means that the hue difference is less than 5, the lightness difference is less than 1, or the saturation difference is less than 1 in the Munsell color system (100 hues), including cases where the colors are identical, and preferably means that the color difference ΔE is less than 12.0.

[0036] The color difference ΔE can be measured by a known method, for example, by the following method. (1) Measure using a general-purpose color difference meter (e.g., Konica Minolta CR-400 or equivalent) (measuring diameter: Φ8 mm) in a constant temperature room at 20 degrees. (2) For the package 10 (including the front surface 10a) placed on a horizontal table, the CIE L * a * b * Measure the coordinates at three or more points at different positions and calculate the average value (L1 * ,a1 * ,b1 * ) is calculated. (3) CIE L of the portion of the sample to be compared (the other of the first region 11 and the second region 12) * a * b * Measure the coordinates at three or more points at different positions and calculate the average value (L2 * ,a2 * ,b2 *) is calculated. (4) Calculate the color difference ΔE from the above results using the following formula. ΔE = [(L1 * -L2 * ) 2 +(a1 * -a2 * ) 2 +(b1 * -b2 * ) 2 〕 1 / 2

[0037] The color difference ΔE between the first color and the color of the display information 20 and the color difference ΔE between the first color and the third color, which will be described below, can also be calculated in a similar manner to the above.

[0038] In the second region 12, display information 30 (second display information) different from the display information 20 is printed. As an example, the display information 30 is made of characters or figures with a border. In the example of FIG. 3, the display information 30 is configured as bordered character information. That is, the display information 30 includes a main body region 31 indicating its contents (in this example, "long-lasting") and a border portion 32 provided along the outline of the main body region 31 with a substantially constant width. The main body region 31 is colored in the same color as the display information 20 (white in this embodiment). In addition, the border portion 32 is colored in the same first color (dark red) as the first region 11. That is, the outline of the display information 30 (main body region 31) is bordered with the first color (dark red). Note that in FIG. 3, the outlines (outer edges) of the main body region 31 and the border portion 32 are illustrated, but in reality, the main body region 31 and the border portion 32 may or may not have a border. When the main body region 31 does not have a contour line, the boundary between the main body region 31 and the edge portion 32 may be configured to switch from the color of the main body region 31 (white) to the color of the edge portion 32 (dark red). When the edge portion 32 does not have a contour line, the boundary between the edge portion 32 and the second region 12 may be configured to switch from the color of the edge portion 32 (dark red) to the second color of the second region 12 (red).

[0039] The second area 12 may include other display information that is not bordered like the display information 30. In the example of Fig. 3, the second area 12 includes character illustration information C that is not bordered like the display information 30.

[0040] In the package product 1, a first region 11 colored with a first color (dark red in this embodiment) is provided around the display information 20, and a second region 12 colored with a second color (red in this embodiment) that is different from the first color but has a color difference (contrast) with the first color adjusted to be equal to or less than a certain value is provided outside the first region 11 so as to be adjacent to the first region 11. According to such a package product 1, the first region 11 in which the display information 20 is arranged is made conspicuous to some extent by the color difference between the first region 11 and the second region 12, so that the user's attention to the display information 20 can be easily attracted. In addition, by setting the color difference ΔE between the first region 11 and the second region 12 to 1 or more and 15 or less, the user can recognize the region including the first region 11 and the second region 12 as a continuous, integrated region of approximately the same color (similar colors or colors that are close even if they cannot be said to be similar colors). By providing such a visual effect, a user who visually checks the front portion 10a of the packaging body 10 can be given a sense of unity. By providing such a sense of unity, the user can be given a sense of trust (a sense of luxury) in the quality of the absorbent article 100 that is the content of the packaging body 10. From the viewpoint of preferably obtaining the above-mentioned effect by making the first color and the second color visually distinguishable while allowing the user to recognize the first color and the second color as being substantially similar colors, the color difference ΔE between the first color and the second color is preferably 5 or more and 15 or less, and more preferably 10 or more and 15 or less.

[0041] In the packaged product 1, the second region 12 is adjacent to at least ⅓ or more of the peripheral portion 11a of the first region 11. As an example, in the present embodiment, the second region 12 covers the entire first region 11, and is therefore adjacent to the entire peripheral portion of the first region 11. According to the above configuration, by making the first region 11 and the second region 12 adjacent to each other over a certain range or more of the peripheral portion 11a of the first region 11, it is possible to more suitably exert a visual effect that makes the user recognize the combined region of the first region 11 and the second region 12 as a continuous, integrated region of approximately the same color.

[0042] In the package product 1, the color difference ΔE between the first color of the first region 11 and the color of the display information 20 is larger than the color difference ΔE between the first color and the second color. According to the above configuration, the contrast between the first region 11 and the display information 20 therein is made larger than the contrast between the first region 11 and the second region 12, so that the display information 20 can be effectively made to stand out. Preferably, the color difference ΔE between the first color and the color of the display information 20 is 20 or more. In general, when the color difference ΔE between two colors is 20 or more, the two colors are managed under different color names. Therefore, when the color difference ΔE between the first color and the color of the display information 20 is set to 20 or more, the user can recognize the display information 20 and the first color, which is the background of the display information 20, as clearly different colors, thereby improving the visibility of the display information 20.

[0043] In the package product 1, the display information 20 has protruding parts 21a and 22a protruding toward the second region 12, and the first region 11 has a protruding region 11b protruding toward the second region 12 so as to cover the protruding parts 21a and 22a. According to the above configuration, the display information 20 is provided so that the display information 20 would protrude into the second region 12 if the protruding region 11b was not provided in the first region 11, so that the display information 20 can be made more noticeable more effectively. In addition, by providing the protruding region 11b in the first region 11 so that the display information 20 does not actually protrude into the second region 12, the appearance of the boundary between the display information 20 and the other part (first region 11) can be unified over the entire outline of the display information 20, so that a more sophisticated and unified impression can be given to the user. As a result, a sense of trust (luxury) in the quality of the absorbent article 100 can be more effectively given to the user.

[0044] In the package product 1, the display information 30 is printed in the second region 12. The display information 30 has a main body region 31 colored in the same color as the display information 20 (white in this embodiment), and an edge portion 32 that is provided along the outline of the main body region 31 and colored in the same color as the first color of the first region 11 (dark red in this embodiment). According to the above configuration, by making the contrast of the boundary portion (between the main body region 31 and the edge portion 32) of the display information 30 in the second region 12 the same as the contrast between the display information 20 and the first region 11, it is possible to give the user an impression of a more sophisticated and unified look. As a result, it is possible to more effectively give the user a sense of confidence (luxury) in the quality of the absorbent article 100.

[0045] In the package product 1, the area of ​​the front surface 10a occupied by the second region 12 is equal to or more than 1 / 2 of the total area of ​​the front surface 10a. In the example of FIG. 3, the second region 12 occupies the majority (70% or more) of the front surface 10a. With the above configuration, the majority (1 / 2 or more) of the front surface 10a can be configured as a region colored in substantially the same color (the second color of the second region 12 and the first color of the first region 11). This makes it possible to more effectively give a user who visually views the front surface 10a of the packaging body 10 a uniform impression.

[0046] FIG. 4 is a diagram showing a modified example of the front surface portion 10a. The front surface portion 10a in FIG. 4 is different from the example in FIG. 3 in that the second region 12 is not provided so as to cover the entirety of the first region 11. In the example in FIG. 4, the second region 12 is provided above a line L that passes through a position slightly below the center position in the vertical direction of the first region 11 and extends in the horizontal direction. Below the line L, a third region 13 that is colored in a color different from that of the second region 12 is provided. The line L is a portion that is recognized as the boundary between the second region 12 and the third region 13. That is, the boundary between the second region 12 and the third region 13 is configured so that the second color (red) of the second region 12 changes to the color (e.g., blue) of the third region 13.

[0047] 4, the first region 11 is adjacent to the second region 12 at a portion 11a1 of the peripheral portion 11a that is above the line L, and is adjacent to the third region 13 at a portion 11a2 of the peripheral portion 11a that is below the line L. That is, the third region 13 is adjacent to a portion 11a2 of the peripheral portion 11a of the first region 11 that is not adjacent to the second region 12. In this example, as described above, the third region 13 is also adjacent to the second region 12 at the line L.

[0048] The color difference between the color of the third region 13 and the first color of the first region 11 in the vicinity of the boundary between the first region 11 and the third region 13 may be larger than the color difference between the first color of the first region 11 and the second color of the second region 12. Preferably, the color difference ΔE between the color of the third region 13 and the first color at the boundary (part 11a2) is 20 or more. According to the above configuration, the first region 11 and the second region 12 are configured with relatively close colors, while the contrast between the first region 11 and the third region 13 can be made larger than the contrast between the first region 11 and the second region 12. As a result, the user is given an impression of unity by the continuous, integrated region of relatively close colors configured by the first region 11 and the second region 12, while the presence of the first region 11 is highlighted at the boundary between the first region 11 and the third region 13, making it easier to attract the user's attention to the first region 11 and the display information 20 therein.

[0049] FIG. 5 is a diagram showing an example of the appearance of the absorbent article 100 stored in the packaging body 10. As described above, as an example, the absorbent article 100 is stored in the packaging body 10 in a folded state. FIG. 5 shows one outer surface 100a of the absorbent article 100 that is visible in such a folded state. As shown in FIG. 5, each of the multiple absorbent articles 100 (as an example, the outer surface 100a of each absorbent article 100) is provided with visible display information 100b that is the same as the display information 20 (text information 21 in the example of FIG. 5) arranged on the front part 10a of the packaging body 10. The display information 100b may be printed or may be provided in a raised shape by embossing or the like as long as it is configured to be visible to the user. Moreover, the display information 100b does not necessarily have to be provided on the outer surface 100a of the absorbent article 100, and may be provided on a portion (an inner portion of the absorbent article 100 folded in two) that is exposed to the outside when the absorbent article 100 folded in two is unfolded. According to the above configuration, when a user visually recognizes the display information 20 displayed on the front portion 10a of the package 10 and takes out the absorbent article 100 from the package 10, the user can confirm that the absorbent article 100 has the same display information 100b as the display information 20. As a result, the image that the user felt about the package 10 (sense of trust and luxury due to uniformity) can be directly given to the user as the image of the absorbent article 100.

[0050] The form of the package product of the present disclosure is not limited to the above embodiment. For example, in the above embodiment, the first region 11 including the display information 20 is provided at the upper side of the front surface portion 10a in the vertical direction, approximately at the center in the width direction, but the position of the first region 11 on the front surface portion 10a is not limited to the above example. In addition, the base shape of the first region 11 is not limited to an ellipse, and various shapes such as a circle, an arbitrary polygon, a rectangle with rounded corners, etc. may be adopted. In addition, some of the configurations included in the configurations of the above-mentioned embodiment may be changed or omitted, or other configurations may be added. [Explanation of symbols]

[0051] 1...packaged product, 10...packaging body, 10a...front portion, 11...first region, 11a...periphery, 11b...protruding region, 12...second region, 13...third region, 20...display information, 21a, 22a...protruding portion, 30...display information (second display information), 31...main body region, 32...edge, 100...absorbent article, 100b...display information.

Claims

1. A plurality of absorbent articles; a packaging body that stores the plurality of absorbent articles and has at least a front portion on which information about the absorbent articles is displayed; The front portion is a first region colored a first color; a second region adjacent to the first region and colored a second color different from the first color; Display information including characters or figures for identifying the absorbent article is arranged inside the first region, A packaged product, wherein a color difference ΔE between the first color and the second color is 1 or more and 15 or less.

2. The packaged product of claim 1 , wherein the second region is adjacent to at least one-third of a periphery of the first region.

3. The package product according to claim 1 , wherein a color difference between the first color and the color of the display information is greater than a color difference between the first color and the second color.

4. the display information has a protrusion protruding toward the second region, The package product according to claim 1 , wherein the first region has a protruding region that protrudes toward the second region so as to cover the protruding portion.

5. second display information including characters or graphics is printed in the second area; The package product according to claim 1 , wherein the second display information has a main body region colored in the same color as the display information, and an edge portion provided along a contour of the main body region and colored in the first color.

6. The package product according to claim 1 , wherein an area of ​​the front portion occupied by the second region is equal to or greater than half of an entire area of ​​the front portion.

7. the front surface has a third region adjacent to a portion of the first region that is not adjacent to the second region, The package product according to claim 1 , wherein a color difference between the color of the third region and the first color in the vicinity of a boundary between the first region and the third region is greater than a color difference between the first color and the second color.

8. The packaged product of claim 1 , wherein each of the plurality of absorbent articles is provided with visible marking information identical to the marking information disposed on the front portion of the package.

Citation Information

Patent Citations

  • Diaper package

    JP2011111165A