Swing Pop

The swing POP's innovative design with wind-interactive surfaces and elastic support induces complex movements, addressing the lack of attention-grabbing effectiveness in conventional models by creating engaging, irregular displays.

JP3254549UActive Publication Date: 2026-02-06佐古秀敏
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Patent Information

Application Number
JP2025004274U
Authority / Receiving Office
JP · JP
Patent Type
Utility models
Current Assignee / Owner
Filing Date
2025-12-10
Publication Date
2026-02-06
Estimated Expiration
2035-12-10

AI Technical Summary

Technical Problem

Conventional swing POPs lack complexity in movement, failing to effectively capture attention due to repetitive motions judged as unimportant by the brain.

Method used

A swing POP design featuring an advertising section supported by an elastic long material with one end connected to a center of gravity and the other to a stand, incorporating a wind-receiving surface and/or lifting surface to induce irregular movements through wind interaction.

Benefits of technology

The design stimulates viewer attention by creating complex, unexpected movements, enhancing visibility and engagement compared to conventional swing POPs.

✦ Generated by Eureka AI based on patent content.

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Abstract

We offer swing POPs that attract attention with more complex movements than conventional ones. [Solution] The swing POP (1) of this invention is composed of an advertising section (2) and a long member (3) that supports the advertising section so that it can swing. The long member is elastic, with one end connected to the center of gravity that supports the advertising section in balance, and the other end connected to a mounting fixture for attaching it to an installation stand or a predetermined location. The advertising section has an area (2a) where the advertisement is displayed and, separate from the area (2a), an area (2b) that is affected by wind force. The area that is affected by wind force consists of a wind-receiving surface that receives the pushing force of the wind, and / or a lifting surface that is oriented along the wind and receives the lift generated by the wind. By adopting this configuration, complex movements can be realized, making it possible to attract the viewer's attention.
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Description

[Technical Field]

[0001] This invention relates to a swing POP that consists of an advertising section and a long, elastic piece of material that is attached at one end to the advertising section and at the other end to a stand or shelf, etc., allowing the advertising section to swing. [Background technology]

[0002] Conventional swing POPs simply repeat the same swing motion, which is judged by the brain as "not very important," and does not have the effect of standing out enough to draw the target's attention. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Utility Model Application Publication No. 61-206987 Summary of the Invention [Problem to be solved by the invention]

[0004] The present invention was made to solve the problems of the above-mentioned conventional examples, and aims to provide a swing POP with a simple structure that performs more complex movements than conventional ones, thereby stimulating the brain in ways other than expected patterns and thereby attracting attention. [Means for solving the problem]

[0005] In order to achieve the above-mentioned object, the swing POP of the present invention is a swing POP consisting of an advertising section and a long material that supports the advertising section so that it can swing, wherein the long material is elastic and has one end connected to a center of gravity that supports the advertising section in balance and the other end connected to an installation stand or a mounting fixture for attaching it to a predetermined location, and the advertising section has an area for displaying advertisements and an area that is affected by wind force separately from the area, and the area that is affected by wind force is composed of a wind-receiving surface that receives the pushing force of the wind, and / or a lifting surface that is oriented along the wind and receives the lift generated by the wind.

[0006] The long material is preferably a strip-shaped leaf spring material. [Effects of the Invention]

[0007] With the swing POP of this invention, the advertising part supported by the long material is normally stable because it is supported at its center of gravity, but due to the action of the part outside the area where the advertisement is displayed that is affected by the wind, the advertising part can be made to move in an irregular manner in addition to the movements expected of conventional swing POP. This movement gives a stimulus to the target passing by that is different from the patterns expected in the brain, resulting in the advantage of attracting more attention from viewers than other swing POPs. [Brief explanation of the drawings]

[0008] [Figure 1] 1 shows a swing POP according to a first embodiment of the present invention. [Figure 2] 10 shows a swing POP according to a second embodiment of the present invention. [Figure 3] 10 shows a swing POP according to a third embodiment of the present invention. [Figure 4] 10 shows a swing POP according to a fourth embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0009] The swing POP of this invention is composed of an advertising section and a long member that supports the advertising section so that it can swing. The long member is elastic, with one end connected to the center of gravity that supports the advertising section in balance, and the other end connected to an installation stand or a mounting fixture for attaching it to a predetermined location. The advertising section has an area for displaying advertisements and, separate from the advertising section, an area that is affected by wind force. The area that is affected by wind force is characterized by being composed of a wind-receiving surface that receives the pushing force of the wind, and / or a lifting surface that is oriented along the wind and receives the lift generated by the wind. By adopting this configuration, it is possible to make the advertising section move in more irregular ways in addition to the movements expected in conventional swing POPs. As a result, it has the advantage of attracting more attention from viewers than other swing POPs.

[0010] Swing POPs 1, 21, 31, and 41 according to first to fourth embodiments of the present invention will be described with reference to the accompanying drawings.

[0011] 1 is a perspective view of a swing POP 1 according to embodiment 1. The swing POP 1 is composed of an advertising section 2 and a long member 3 that supports the advertising section 2 so that it can swing.

[0012] The advertising section 2 is made up of two sheets of transparent resin (PET, PVC, etc.) glued together, or a double-sized sheet folded in half and glued together, allowing advertising flyers, price lists, etc. to be sandwiched between the sheets.

[0013] The long member 3 is a resilient, strip-shaped leaf spring, with one end 3a connected to the center of gravity that supports the advertising section 2 in balance, and the other end 3b connected to an installation base 4. In this embodiment, the strip-shaped leaf spring is attached so that the advertising section 2 can easily swing in the direction indicated by the double arrow 5.

[0014] Alternatively, the long member may be a linear spring. Furthermore, the other end 3b may be connected to a fixture (clip, clamp, suction cup, etc.) for attaching to a predetermined location such as the edge of a poster frame.

[0015] The advertising unit 2 includes an area 2a for displaying advertisements and an area 2b that is separate from the area 2a and is affected by wind force. The area 2b that is affected by wind force is attached to the area 2a in a T-shape and forms a rectangular wind-receiving surface that receives the pushing force of the wind. In this embodiment, the area 2a for displaying advertisements is rectangular, but it may also be in the shape of a mark such as a hand or an arrow.

[0016] The swing POP 1 configured as described above swings in the direction indicated by the double-headed arrow 5 when the wind from the air conditioner hits the area 2b indoors, or when the wind is blowing outdoors, and the area 2a where the advertisement is displayed is also exposed to the wind, causing it to twist.

[0017] If the region 2b does not exist, the advertisement section 2 will not move in the direction of the double-headed arrow 5 due to the relationship between the orientation of the leaf spring and the orientation of the advertisement section 2.

[0018] Furthermore, if the orientation of the elongated member 3, i.e., the orientation of the strip-shaped leaf spring, is attached in a direction twisted by 90 degrees or 45 degrees, it will move in a more complex manner than a swing POP that does not have region 2b.

[0019] 2 is a perspective view of a swing POP 21 according to embodiment 2. The swing POP 21 is composed of an advertising section 22 and a long member 23 that supports the advertising section 22 so that it can swing.

[0020] The advertising section 22 is made by gluing together two sheets of transparent resin (PET, PVC, etc.), or by folding a double-sized sheet in half and joining them together, so that advertising flyers, price lists, etc. can be sandwiched between the sheets.

[0021] The long member 23 is a resilient, strip-shaped leaf spring, with one end 23a connected to the center of gravity that supports the advertising section 22 in balance, and the other end 23b connected to the installation base 24. In this embodiment, the strip-shaped leaf spring is attached so that the advertising section 22 can easily swing in the direction indicated by the double arrow 25. Alternatively, the long member may be a linear spring. Furthermore, the other end 23b may be connected to a mounting tool (clip, clamp, suction cup, etc.) for mounting to a predetermined location such as the edge of a poster frame.

[0022] The advertising section 22 includes an area 22a for displaying advertisements, and areas 22b and 22c that are affected by wind force, separate from area 22a. As shown in the figure, areas 22b and 22c that are affected by wind force are wind-receiving surfaces that receive the pushing force of the wind, and are configured to extend in alternate directions relative to area 22a and form a crank shape when viewed from above. In this embodiment, area 22a for displaying advertisements is rectangular, but it may also be in the shape of a mark, such as a hand or an arrow.

[0023] The swing POP 21 configured as described above swings in the direction indicated by the double-headed arrow 25 when the wind from the air conditioner blows indoors, or when natural wind blows outdoors, on areas 22b and 22c. When wind blows on area 22a displaying the advertisement, it also blows on areas 22b and 22c. For example, if wind blows on area 22a from the front to the back of FIG. 2, area 22c receives the wind and acts to move area 22a, but area 22b is not exposed to the wind. As a result, the advertisement section 22 moves significantly in the direction of arrow 26 and then swings in the direction indicated by the double-headed arrow 25. On the other hand, if wind blows on area 22a from the back to the front of FIG. 2, it receives the wind and acts to move area 22a, but area 22c is not exposed to the wind. As a result, after moving significantly in the direction of arrow 27, it swings in the direction indicated by the double-headed arrow 25. If the areas 22b and 22c are not present, the advertising section 22 will not move in the direction of the double-headed arrow 25 due to the relationship between the orientation of the leaf spring and the orientation of the advertising section 22.

[0024] Furthermore, if the orientation of the elongated member 23, i.e., the orientation of the strip-shaped leaf spring, is twisted by 90 degrees or 45 degrees, it will move in a more complex manner than a swing POP that does not have areas 22b and 22c.

[0025] 3 is a perspective view of a swing POP 31 according to embodiment 3. The swing POP 31 is composed of an advertising section 32 and a long member 33 that supports the advertising section 32 so that it can swing.

[0026] The advertising section 32 is made by gluing together two transparent resin (PET, PVC, etc.) sheets, or by folding a double-sized sheet in half and joining them together, so that advertising flyers, price lists, etc. can be sandwiched between the sheets.

[0027] The long member 33 is a resilient, strip-shaped leaf spring, with one end 33a connected to the center of gravity that supports the advertising section 32 in balance, and the other end 33b connected to an installation base 34. In this embodiment, the strip-shaped leaf spring is attached so that the advertising section 32 can easily swing in the direction indicated by the double arrow 35. Alternatively, the long member may be a linear spring. Furthermore, the other end 33b may be connected to a fixture (clip, clamp, suction cup, etc.) for attaching to a predetermined location such as the edge of a poster frame.

[0028] The advertising unit 32 includes an area 32a for displaying advertisements and areas 32b and 32c that are affected by wind force, separate from area 32a. As shown in the figure, areas 32b and 32c that are affected by wind force form a triangular wind-receiving surface that is upside down. In this embodiment, area 32a for displaying advertisements is rectangular, but it may also be in the shape of a mark, such as a hand or an arrow.

[0029] The swing POP 31 configured as described above swings in the direction indicated by the double-headed arrow 35 when the wind from the air conditioner indoors or natural wind outdoors strikes areas 32b and 32c. Area 32b is wider on the bottom and area 32c is wider on the top, and area 32a nods in the directions of arrows 36 and 37. If the areas 32b and 32c were not present, the advertising section 32 would not move in the direction of the double-headed arrow 35 due to the relationship between the orientation of the leaf spring and the orientation of the advertising section 32.

[0030] Furthermore, if the orientation of the elongated member 33, i.e., the orientation of the strip-shaped leaf spring, is twisted by 90 degrees or 45 degrees, it will move in a more complex manner than a swing POP that does not have areas 32b and 32c.

[0031] 4 is a perspective view of a swing POP 41 according to embodiment 4. The swing POP 41 is composed of an advertising section 42 and a long member 43 that supports the advertising section 42 so that it can swing.

[0032] The advertising section 42 is made by gluing together two transparent resin (PET, PVC, etc.) sheets, or by folding a double-sized sheet in half and joining them together, so that advertising flyers, price lists, etc. can be sandwiched between the sheets.

[0033] The long member 43 is a resilient, strip-shaped leaf spring, with one end 43a connected to the center of gravity that supports the advertising section 42 in balance, and the other end 43b equipped with a clamp-type attachment and connected to the edge of the poster frame 44. In this embodiment, the strip-shaped leaf spring is attached so that the advertising section 42 can easily swing in the direction indicated by the double arrow 45. Alternatively, the long member may be a linear spring. The attachment provided at the other end 43b may be a clip type instead of a clamp type. If the poster frame 44 is wide enough to allow attachment, a suction cup may be used as the attachment provided at the other end 43b. Furthermore, the other end 43b may be connected to a stand for placing on the floor.

[0034] The advertising section 42 includes an area 42a for displaying advertisements, and areas 42b and 42c that are affected by wind force, separate from the area 42a. As shown in the figure, the areas 42b and 42c that are affected by wind force are oriented along the wind, and form lift surfaces that receive lift generated by the wind.

[0035] The swing POP 41 configured as described above sways in the direction indicated by the double-headed arrow 45 when wind from an air conditioner blows indoors or natural wind blows outdoors on areas 42b and 42c. When wind blows on area 42a, which displays advertisements, the wind also blows on areas 42b and 42c. For example, assuming that wind blows on area 42a from the front to the back of FIG. 4, area 42c receives the wind and acts to move area 42a in the direction indicated by arrow 46, while area 42b is blown along by the wind, exerting a lift force in the direction indicated by arrow 47. As a result, the advertisement section 42 twists in the direction indicated by arrow 48 and then sways in the direction indicated by the double-headed arrow 45. On the other hand, assuming that wind blows on area 42a from the back to the front of FIG. 4, area 42b receives the wind and acts to move area 42a in the direction indicated by arrow 49, while area 42c is blown along by the wind, exerting a lift force in the direction indicated by arrow 50. As a result, the advertising portion 42 moves in a twisting manner in the direction of the arrow 51 and then swings in the direction indicated by the double-headed arrow 45 . If the areas 42b and 42c were not present, the advertising section 42 would not move in the direction of the double arrow 45 due to the relationship between the orientation of the leaf spring and the orientation of the advertising section 42.

[0036] Furthermore, if the orientation of the elongated material 43, i.e., the orientation of the strip-shaped leaf spring, is attached in a 90-degree or 45-degree twisted orientation, it will move in a more complex manner than a swing POP that does not have areas 42b and 42c.

[0037] The swing POP according to the present invention is not limited to the configurations of the first to fourth embodiments and can be modified in various ways without departing from the spirit of the invention. For example, the swing POP 41 of the fourth embodiment shown in FIG. 4 may be shaped so that one of the wind-receiving areas 42b and 42c is missing. The connection position of the elongated member 43 is changed to the center of gravity that balances the advertisement section 42. Even in this case, a twisting force acts on the advertisement section 42a, allowing for complex swinging movements in directions other than the direction indicated by the double-headed arrow 45. Furthermore, one of the lifting surfaces 42b and 42c of the swing POP of the fourth embodiment, such as area 42b, can be replaced with area 22b, the wind-receiving surface of the second embodiment, or area 32b, the wind-receiving surface of the third embodiment. The advertisement section 42 can move in directions other than the direction indicated by the double-headed arrow 45, allowing for complex swinging movements. [Industrial Applicability]

[0038] The swing POP of this invention is designed to perform complex movements using only wind power without using a power source drive unit, so it can be used as a warning sign in places where electrical wiring is at risk of corrosion, such as on roads. [Explanation of symbols]

[0039] 1, 21, 31, 41 Swing Pop 2, 22, 32, 42 Advertising Department 2a, 22a, 32a, 42a Ad display areas 2b, 22b, 22c, 32b, 32c, 42b, 42c Wind-exposed areas 3, 23, 33, 43 Long materials

Claims

1. In a swing POP consisting of an advertising section and a long material that supports the advertising section so that it can swing, The elongated member has elasticity, one end of which is connected to a center of gravity that supports the advertising unit in balance, and the other end of which is connected to an attachment for attaching the advertising unit to an installation stand or a predetermined location, The advertising unit includes an area for displaying an advertisement and an area that is subject to the action of wind force, separate from the area for displaying an advertisement; The area affected by the wind force is composed of a wind-receiving surface that receives a pushing force from the wind, and / or a lifting surface that is oriented along the wind and receives a lift force generated by the wind. A swing pop that is characterized by the above.

2. 2. The swing POP according to claim 1, wherein the elongated material is a strip-shaped leaf spring material.

3. A swing POP as described in claim 1 or claim 2, wherein the area affected by the wind force has a wind-receiving surface on one side of the area displaying the advertisement, on the upper side, and on the other side, on the lower side, so that the advertising section nods when it receives the wind.

4. The swing POP of claim 1, wherein the area affected by wind force has a lift surface provided along the surface of the area displaying the advertisement, and the advertisement portion is caused to twist when exposed to the wind.

Citation Information

Patent Citations

  • JP1986206987U