Marketing optimization device, system, method and program

The marketing optimization system uses a quantum computer to optimize advertising strategies by calculating cost and effect coefficients, ensuring effective targeting and minimizing wasteful advertising through a quantum annealing process.

JP7790779B2Active Publication Date: 2025-12-23NEC SOLUTION INNOVATORS LTD
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Patent Information

Application Number
JP2024558667
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Priority Date
2022-11-14
Filing Date
2023-09-15
Publication Date
2025-12-23
Estimated Expiration
2043-09-15

AI Technical Summary

Technical Problem

Existing advertisement distribution systems focus on the number of views but fail to consider the target audience for brand recognition, making it difficult to effectively market to the intended demographic.

Method used

A marketing optimization system utilizing a quantum computer to optimize marketing strategies by calculating coefficients for cost and effect functions, defining an objective function, and executing an optimization process to derive the optimal combination of advertising targets and types, considering conditions such as gender, age, hobbies, and location, while suppressing the influence of ineffective advertisements.

Benefits of technology

Enables the derivation of optimal marketing strategies that maximize effectiveness and minimize costs by targeting the right audience, thereby preventing wasteful advertising.

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Abstract

An input means 81 receives an input of numerical information in which conditions, effects, and costs are associated with one another. An effect suppression designating means 82 receives designation of a tactic for suppressing the influence of an effect. A coefficient calculation means 83 calculates a first coefficient for a cost function representing an effect of the tactic and a second coefficient for a cost function representing a cost for the tactic by using a reduction process of reducing a value, which represents the effect corresponding to the designated tactic, among the numerical information. An object function defining means 84 defines, through combinations of the conditions and by using the first and second coefficients, an energy function, as an object function, which defines a relationship where: the greater the effect increases, the more the value decreases; and the more the cost increases, the more the value increases. An optimization process execution means 85 causes a quantum computer to execute an optimization process of transmitting the defined object function to minimize the value of the object function.
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