Advertising support device

Abstract

We propose advertising content that is likely to be more effective depending on the type and attributes of the product. [Solution] The system is characterized by comprising: a sales data storage means for storing, as time-series data, the product type of a target product, product attributes of the product, sales related to the product, advertisement identification information identifying advertisements carried out for the product, the dates on which the sales were recorded and the advertisements were carried out, and the degree of exposure in the advertisements, in association with each other; and an advertisement identification means for identifying a period in which the sales will exceed a predetermined threshold for information associated with one of the product types and one of the product attributes related to a product to be advertised, and for identifying one of the advertisement identification information identifying advertisements carried out during that period, and the degree of exposure in the advertisements identified by the one advertisement identification information.

Description

[Technical Field]

[0001] Regarding advertising techniques. [Background technology]

[0002] Advertising is the active dissemination of information about products and services to the public in order to promote sales of those products and services. In the past, advertising for products and services has been frequent, but it has been difficult to carry out effective advertising and to accurately verify the effectiveness of that advertising.

[0003] In this environment, there has been active development of technologies to enhance the effectiveness of advertising. For example, Patent Document 1 proposes a technology that enables the placement of reservation-type and non-reservation-type advertisements in a highly effective allocation by determining the placement volume of reservation-type advertisements and non-reservation-type advertisements over multiple times under conditions where the total amount of possible placement volume is set. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 7319443 Summary of the Invention [Problem to be solved by the invention]

[0005] However, products have various sales-related characteristics, and advertising and advertising investment amounts should be determined based on those characteristics. However, the above-mentioned conventional technology has the problem of being unable to realize the ideal way of implementing such effective advertising. In view of the above problems, the present invention aims to provide an advertising support device that proposes advertising content that is expected to be more effective depending on the type and attributes of a product. [Means for solving the problem]

[0006] One embodiment of the disclosed advertising support device is a device for displaying a product type related to a target product and a product name of the product. Sales characteristics of a sales data storage means for storing, as time-series data, product attributes relating to the product, sales related to the product, advertisement identification information identifying advertisements carried out for the product, the dates on which the sales were recorded and the advertisements were carried out, and the degree of exposure in the advertisements, in association with each other; and a sales data storage means for storing, as time-series data, one of the product types and one of the Product sales characteristics and an advertisement specifying means for specifying a period in which the sales exceed a predetermined threshold value with respect to information associated with the advertisement, and for specifying one of the advertisement identification information that identifies an advertisement carried in the period and the degree of exposure of the advertisement identified by the one of the advertisement identification information. [Effects of the Invention]

[0007] The disclosed advertising support device proposes advertising content that is expected to be more effective depending on the type and attributes of the product. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a diagram showing an overview of an advertisement support device according to an embodiment of the present invention. [Figure 2] FIG. 2 is a functional block diagram of the advertisement support device according to the present embodiment. [Figure 3] FIG. 2 is a diagram illustrating an example of a hardware configuration of an advertisement support device according to the present embodiment. [Figure 4] 10 is a flowchart illustrating a flow of a processing example performed by the advertisement support device according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described with reference to the drawings. (Operation principle of the advertisement support device according to this embodiment)

[0010] The operation principle of an advertisement support device (hereinafter simply referred to as "the device") 100 according to this embodiment will be described with reference to Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between the device 100 and other devices, and Figure 2 is a functional block diagram of the device 100.

[0011] 1, the device 100 is connected to a user terminal 310 operated by a user 300 via a communication network 320. The communication network 320 may be either wired or wireless. The user terminal 310 may be a mobile information terminal such as a smartphone, or may be a desktop or notebook personal computer. As shown in FIG. 2, the device 100 includes a sales data storage unit 110, a target information receiving unit 120, and an advertisement specifying unit .

[0012] The sales data storage means 110 stores, as time-series data, a product type 220 relating to the target product 210, product attributes 230 relating to the product 210, sales 240 relating to the product 210, advertisement identification information 260 identifying advertisements 250 carried out for the product 210, dates 280 on which the sales 240 were recorded and the advertisements 250 were carried out, and exposure levels 270 of the advertisements 250 in association with each other.

[0013] Product type 220 may be, for example, laundry detergent, toilet deodorizer, etc., or may be a higher-level concept such as detergent or deodorizer, or a lower-level concept such as liquid laundry detergent or stationary toilet deodorizer, etc. In this way, product type 220 is a concept that can be arbitrarily set to any degree of abstraction or specificity to represent product 210. The product attributes 230 may be, for example, information on new products, long-running products, etc., but are not limited to these. The sales 240 may be the number of products 210 sold.

[0014] The advertisement 250 may be, for example, a digital advertisement, an advertisement using a medium such as a newspaper, magazine, radio, or television, a transportation advertisement, or an advertisement using other media. The exposure degree 270 may be, for example, the number of times the advertisement 250 is displayed or the amount (cost) invested in the advertisement 250.

[0015] Target information receiving means 120 receives product type 220 and product attributes 230 related to product 210 for which advertisement 250 is about to be carried from user terminal 310. Target information receiving means 120 receives, for example, information such as product type 220: liquid laundry detergent and product attributes 230: long-running product from user terminal 310.

[0016] The advertisement identification means 130 identifies a period 290 during which sales 240 exceed a predetermined threshold, based on information stored in the sales data storage means 110 and associated with the product type 220 and product attribute 230 received by the target information receiving means 120. Here, the threshold can be set arbitrarily. Through this process, the device 100 can identify a period 290 during which it can be assumed that the advertising effectiveness of the product 210 for which advertisement 250 is about to be performed will be at least a certain level.

[0017] Furthermore, the advertisement identification means 130 identifies advertisement identification information 260 that identifies the advertisement 250 carried during the period 290, and the exposure level 270 of the advertisement 250 identified by this advertisement identification information 260. Through this process, the device 100 can identify advertising media (or a combination thereof) that are expected to have a certain level of advertising effectiveness for the product 210 for which the advertisement 250 is about to be carried, and the budget that should be invested in those advertising media.

[0018] Based on the above-described operating principle, the device 100 can propose contents 260, 270, 290 of advertisements 250 that are expected to be more effective in accordance with the type 220 and attributes 230 of the product 219. (Hardware configuration of the advertisement support device according to this embodiment)

[0019] An example of the hardware configuration of the present device 100 will be described using Fig. 3. Fig. 3 is a diagram showing an example of the hardware configuration of the present device 100. As shown in Fig. 3, the present device 100 has a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0020] CPU 510 is a device that executes programs stored in ROM 520, performs arithmetic processing on data loaded into RAM 530 in accordance with program instructions, and controls the entire device 100. ROM 520 stores programs and data to be executed by CPU 510. When CPU 510 executes a program stored in ROM 520, the programs and data to be executed are loaded into RAM 530, and RAM 530 temporarily holds the arithmetic data during the calculation.

[0021] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is basic software, the application program according to the present embodiment, and other related data. The auxiliary storage device 540 is, for example, a HDD (Hard Disk Drive) or flash memory, and includes the sales data storage means 110.

[0022] The communication I / F 550 is an interface for connecting to a communication network 320 such as a wired or wireless LAN (Local Area Network) or the Internet, and for transmitting and receiving data to and from another device 310 that provides a communication function.

[0023] The input device 560 is a device such as a keyboard for inputting data to the device 100. The display device (output device) 570 is a device formed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the device 100 or when making various settings. The storage medium I / F 580 is an interface for sending and receiving data to and from a storage medium 590 such as a CD-ROM, DVD-ROM, or USB memory.

[0024] Each of the means included in device 100 may be realized by CPU 510 executing a program corresponding to each of the means stored in ROM 520 or auxiliary storage device 540. Each of the means included in device 100 may also be realized by hardware that performs the processing associated with the means. Alternatively, device 100 may be caused to execute the program by loading the program according to the present invention from an external server device via communication I / F 550 or from storage medium 590 via storage medium I / F 580. (Processing example by the advertisement support device according to the present embodiment) The flow of an example of processing by the device 100 will be described with reference to Fig. 4. Fig. 4 is a flowchart showing the flow of an example of processing by the device 100.

[0025] At S10, target information receiving means 120 receives, from user terminal 310, product type 220 and product attribute 230 related to product 210 for which advertisement 250 is about to be carried out. Target information receiving means 120 receives, for example, information such as product type 220: liquid laundry detergent and product attribute 230: long-running product from user terminal 310.

[0026] In S20, the advertisement identification means 130 identifies a period 290 during which sales 240 will exceed a predetermined threshold, based on the information stored in the sales data storage means 110 and associated with the product type 220 and product attribute 230 received in S10. Here, the threshold can be set arbitrarily. Through this process, the device 100 can identify a period 290 during which it can be assumed that the advertising effectiveness of the product 210 for which advertisement 250 is about to be performed will be at least a certain level.

[0027] In S30, the advertisement identification means 130 identifies advertisement identification information 260 that identifies the advertisement 250 carried during the period 290 identified in S20, and the exposure degree 270 of the advertisement 250 identified by this advertisement identification information 260. Through this processing, the device 100 can identify advertising media (or a combination thereof) that are expected to have a certain level of advertising effectiveness for the product 210 for which the advertisement 250 is about to be advertised, and the budget that should be invested in those advertising media.

[0028] By performing the above-described processing, the device 100 can propose contents 260, 270, 290 of the advertisement 250 that are expected to be more effective in accordance with the type 220 and attributes 230 of the product 219.

[0029] Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications and variations are possible within the scope of the gist of the present invention as defined in the claims. [Explanation of symbols]

[0030] 100 Advertising support device 110 Sales data storage means 120 Means of receiving target information 130 Advertising Identification Means 210 items 220 Product types 230 Product attributes 240 Sales 250 ads 260 Advertising Identification Information 270 Exposure 280 Date 290 Period during which sales exceed a specified threshold 300 users 310 User Terminals 320 Communication Network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage 550 Communication Interface 560 Input Device 570 Output Device 580 Storage Media Interface 590 Storage medium

Claims

1. a sales data storage means for storing, as time-series data, the product type of a target product, characteristics related to sales of the product, sales figures for the product, advertisement identification information for identifying advertisements carried out for the product, the dates on which the sales were recorded and the advertisements were carried out, and the degree of exposure in the advertisements, in association with each other; and an advertisement specification means for specifying a period in which sales exceed a predetermined threshold with respect to information associated with a type of a product to be advertised and characteristics related to sales of the product, and for specifying a piece of advertisement identification information that identifies an advertisement carried during the period and the degree of exposure of the advertisement identified by the piece of advertisement identification information.

2. An advertising support method carried out by a computer having a sales data storage means for storing, as time-series data, a product type of a target product, characteristics related to sales of the product, sales of the product, advertisement identification information identifying advertisements carried out for the product, dates on which the sales were recorded and the advertisements were carried out, and a degree of exposure in the advertisements, in association with each other, the method comprising: an advertisement identification means for identifying a period in which sales exceed a predetermined threshold with respect to information associated with a type of a product for which advertising is to be carried out and characteristics related to sales of the product, and for identifying a single advertisement identification information that identifies an advertisement carried out during the period and the degree of exposure of the advertisement identified by the single advertisement identification information.

3. An advertisement support program for causing a computer to execute the method according to claim 2.

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