Distribution strategy generation method and apparatus, and storage medium

Abstract

Provided in the present disclosure are a distribution strategy generation method and apparatus, and a storage medium. The distribution method comprises: configuring at least one distribution commodity and a display page; setting at least one tag and commodity information of the distribution commodity, and setting the type of the display page and at least one tag of the display page; and determining information and two-dimensional code of the display page on the basis of the type of the display page, at least one tag of the display page, and at least one tag and commodity information of the distribution commodity.

Description

Distribution strategy generation method, device and storage medium

[0001] This application claims priority to the Chinese patent application filed with the China Patent Office on November 30, 2023, with application number 202311629407.6 and invention name “A distribution strategy generation method, device and storage medium”, the content of which should be understood as incorporated into this application by reference. Technical Field

[0002] The embodiments of the present disclosure relate to, but are not limited to, the field of e-commerce technology, and in particular to a distribution strategy generation method, device, and storage medium. Background Art

[0003] In Western economics, distribution refers to the concept of sales channels. The rapid development of the commodity economy has led to increasing levels of economic collaboration and specialized division of labor among industrial and commercial enterprises. Faced with numerous consumer groups, manufacturers must not only produce or provide products and services that meet market needs but also deliver them to target consumers quickly and at an appropriate cost to achieve sales. Even if this were possible, it would be unnecessary for manufacturers to achieve this goal, as it would not necessarily maximize corporate profits. Therefore, distributing products through a rich and developed market system of intermediary trading companies has become the norm in market economies. With the development of e-commerce, the number of distribution channels in online retail has increased significantly.

[0004] Summary of the Invention

[0005] The following is a summary of the subject matter described in detail herein. This summary is not intended to limit the scope of the claims.

[0006] The present disclosure provides a distribution strategy generation method, device, and storage medium. The technical solution is as follows:

[0007] The present disclosure provides a distribution strategy generation method, which is applied to a management terminal and includes:

[0008] Configure at least one distribution product and display page;

[0009] Setting at least one label and product information of the distributed product; setting the type of the display page and at least one label of the display page;

[0010] The display page information and the QR code are determined based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information.

[0011] In an exemplary embodiment, the commodity information includes a channel price of the distributed commodity and an original price of the distributed commodity; wherein the channel price of the distributed commodity is lower than the original price of the distributed commodity.

[0012] In an exemplary embodiment, determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information includes:

[0013] Determining template information of the display page based on the type of the display page;

[0014] When the label of the display page is identical to the label of the distributed commodity, the display page information is determined according to the template information of the display page and the channel price of the distributed commodity.

[0015] In an exemplary embodiment, when the label of the display page and the label of the distributed product are not identical, the display page information is determined according to the template information of the display page and the original price of the distributed product.

[0016] In an exemplary embodiment, the product information also includes a purchase limit quantity of the distributed product; the purchase limit quantity of the distributed product is set so that when the quantity of distributed products on the display page purchased exceeds the purchase limit quantity, the distributed products exceeding the purchase limit quantity are settled according to the original price of the distributed products.

[0017] In an exemplary embodiment, the types of display pages include specialist center type, expert team type, service package type, micro page type and product details page type.

[0018] In an exemplary embodiment, when the type of the display page is a micro-page type, the template information includes editable controls to configure the micro-page.

[0019] In an exemplary embodiment, the product information includes distributor information and commission information of the distributed product corresponding to the distributor information.

[0020] In an exemplary embodiment, a validity period of the QR code is set.

[0021] In an exemplary embodiment, identification information of the QR code is set; the identification information is set to query the product information of the distributed product in the back end and update the product information.

[0022] The present disclosure provides a distribution strategy generation method, which is applied to an application side and includes:

[0023] When the first signal indicating that the QR code is scanned is received, it is determined whether the current date is within the validity period of the QR code. If the current date is within the validity period of the QR code, the display page information corresponding to the QR code is displayed.

[0024] In an exemplary embodiment, when a second signal indicating that a distributed commodity on the display page is purchased is received, commission data of a distributor corresponding to the distributed commodity is determined based on commission information of the purchased distributed commodity.

[0025] The present disclosure provides a distribution strategy generating device, comprising a memory and a processor.

[0026] The memory is used to store a program for a distribution strategy generation method;

[0027] The processor is configured to read and execute the program for the distribution strategy generation method, and execute the distribution strategy generation method.

[0028] The present disclosure provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions are used to enable the computer to execute the above method.

[0029] Still other aspects will become apparent upon reading and understanding the accompanying drawings and detailed description.

[0030] Summary of the Figures

[0031] The accompanying drawings are used to provide an understanding of the technical solution of the present disclosure and constitute a part of the specification. Together with the embodiments of the present disclosure, they are used to explain the technical solution of the present disclosure and do not constitute a limitation to the technical solution of the present disclosure.

[0032] FIG1 is a schematic diagram of a distribution strategy generation method according to at least one embodiment of the present disclosure;

[0033] FIG2 is a schematic diagram of a distribution strategy generation method according to at least one embodiment of the present disclosure;

[0034] FIG3 is a schematic diagram of a distribution system according to at least one embodiment of the present disclosure;

[0035] FIG4 is a schematic diagram of a distribution configuration module on the management side of a distribution system according to at least one embodiment of the present disclosure;

[0036] FIG5 is a schematic diagram of a scan code jump page in a distribution system according to at least one embodiment of the present disclosure;

[0037] FIG6 is a schematic diagram of an expert center page in a distribution system according to at least one embodiment of the present disclosure;

[0038] FIG7 is a schematic diagram of a commodity configuration module in a distribution system according to at least one embodiment of the present disclosure;

[0039] FIG8 is a schematic diagram of a tab configuration for an expert center page in a distribution system according to at least one embodiment of the present disclosure;

[0040] FIG9 is a schematic diagram of an expert team page in a distribution system according to at least one embodiment of the present disclosure;

[0041] FIG10 is a schematic diagram of a service package page in a distribution system according to at least one embodiment of the present disclosure;

[0042] FIG11 is a schematic diagram of a micropage in a distribution system according to at least one embodiment of the present disclosure;

[0043] FIG12 is a schematic diagram of a product details page in a distribution system according to at least one embodiment of the present disclosure.

[0044] Details

[0045] Hereinafter, only certain exemplary embodiments are briefly described. As will be appreciated by those skilled in the art, the described embodiments may be modified in various ways without departing from the spirit or scope of the present disclosure. Therefore, the drawings and description are to be considered as illustrative in nature and not restrictive.

[0046] In the absence of conflict, the embodiments and features in the embodiments of the present disclosure may be arbitrarily combined with each other.

[0047] FIG1 is a schematic diagram of a distribution strategy generation method according to at least one embodiment of the present disclosure. The distribution strategy generation method is applied to a management end. As shown in FIG1 , a distribution strategy generation method provided by an embodiment of the present disclosure includes the following steps S11-S13:

[0048] S11. Configure at least one distribution product and display page;

[0049] S12. Setting at least one label and product information of the distributed product; setting the type of the display page and at least one label of the display page;

[0050] S13. Determine the display page information and the QR code based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information.

[0051] In an exemplary embodiment, the commodity information includes a channel price of the distributed commodity and an original price of the distributed commodity; wherein the channel price of the distributed commodity is lower than the original price of the distributed commodity.

[0052] In an exemplary embodiment, determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information includes:

[0053] Determining template information of the display page based on the type of the display page;

[0054] When the label of the display page is identical to the label of the distributed commodity, the display page information is determined according to the template information of the display page and the channel price of the distributed commodity.

[0055] In an exemplary embodiment, when the label of the display page and the label of the distributed product are not identical, the display page information is determined according to the template information of the display page and the original price of the distributed product.

[0056] In an exemplary embodiment, the product information also includes a purchase limit quantity of the distributed product; the purchase limit quantity of the distributed product is set so that when the quantity of the distributed product purchased exceeds the purchase limit quantity, the distributed products exceeding the purchase limit quantity are settled according to the original price of the distributed product.

[0057] In an exemplary embodiment, the types of display pages include specialist center type, expert team type, service package type, micro page type and product details page type.

[0058] In an exemplary embodiment, when the type of the display page is a micro-page type, the template information includes editable controls to configure the micro-page.

[0059] In an exemplary embodiment, the product information includes distributor information and commission information of the distributed product corresponding to the distributor information.

[0060] In some embodiments, the commission information of each distributed commodity may be the same. In other embodiments, the commission information of each distributed commodity may be different.

[0061] In some embodiments, commission information may be set via a commission template.

[0062] In an exemplary embodiment, the method further includes:

[0063] Set the validity period of the QR code.

[0064] In an exemplary embodiment, scanning the QR code will not allow redirection after the QR code expires.

[0065] In an exemplary embodiment, the validity period of the channel price may be set.

[0066] Distributed goods that have exceeded the channel price validity period will no longer enjoy the channel price.

[0067] In an exemplary embodiment, identification information of the QR code is set.

[0068] By setting the identification information of the QR code, you can query the set distribution products, distribution commission information, distributor information, etc. in the back-end, update the product prices, and generate distributor commission data, thereby realizing flexible and dynamic product distribution functions.

[0069] The distribution method provided by the embodiment of the present disclosure can dynamically configure and generate distribution plans through the PC side, so that different distribution channels can be configured with different distribution plans.

[0070] At least one embodiment of the present disclosure can display different content and prices through different channels and different product configurations in the same scenario.

[0071] At least one embodiment of the present disclosure can display different prices for the same product at different times on the same page in the same scenario and the same channel, depending on whether there is a purchase limit, the purchase quantity limit, the validity period, and the number of SKU configurations.

[0072] FIG2 is a schematic diagram of a distribution strategy generation method according to at least one embodiment of the present disclosure. The distribution strategy generation method is applied to an application end. As shown in FIG2 , an embodiment of the present disclosure provides a distribution strategy generation method, including the following steps S21-S22:

[0073] S21. Upon receiving a first signal indicating that a QR code has been scanned, determining whether the current date is within the validity period of the QR code;

[0074] S22. When the current date is within the validity period of the QR code, display the display page information corresponding to the QR code.

[0075] In an exemplary embodiment, when a second signal indicating that a distributed commodity on the display page is purchased is received, commission data of a distributor corresponding to the distributed commodity is determined based on commission information of the purchased distributed commodity.

[0076] The distribution strategy generation method provided by the embodiment of the present disclosure can obtain display page information on the application side by scanning the QR code, overcoming the problem that in some embodiments, the distribution plans are all statically generated and the distribution plans for goods cannot be dynamically generated, thus lacking mobility and flexibility.

[0077] FIG3 is a schematic diagram of a distribution system of at least one embodiment of the present disclosure. As shown in FIG3 , the distribution system includes a distribution configuration module (including a product package configuration module, a jump page configuration module, a QR code generation module, a first validity period setting module, a second validity period setting module, and a distribution channel setting module) and a product configuration module on the management side. The distribution configuration module is configured to configure distribution products and set each configured distribution product, wherein the setting includes setting basic information and commission information for each configured distribution product; the basic information includes but is not limited to channel price and purchase limit quantity; the scan code jump page is selected, and a QR code is generated according to the configured distribution products, the settings for each distribution product, and the selected scan code jump page; wherein the scan code jump page includes pages for multiple different scenarios; wherein the multiple different scenarios include specialist centers, service packages, expert teams, micro pages, and product details pages.

[0078] The distribution configuration module is further configured to set the validity period of the QR code and the validity period of the channel price.

[0079] The distribution configuration module is also configured to configure distribution channels, distributors, and distribution superiors.

[0080] The setting of each configured distribution commodity includes: setting basic information and commission information of each configured distribution commodity.

[0081] Set the commission information for each configured distribution product, including:

[0082] Set the same commission for each distributed product;

[0083] Or set different commissions for each distributed product.

[0084] The product configuration module is configured to set a label corresponding to each preset scene and configure different products for the label.

[0085] The distribution system also includes a commodity database, which includes information about multiple commodities. The information about each commodity may include commodity name, picture, original price, specifications, and the like.

[0086] As shown in Figure 4, the distribution configuration module allows you to set the channel name, distributor, product package, commission template, distribution supervisor, scan redirect page, and QR code validity period. The channel name can be filled in as needed; distributors can be all registered users of the mini-program and can be selected based on your needs. The distribution supervisor can be all registered users of the mini-program and can be selected based on your needs. When setting up a product package, you can select all products in the system and their corresponding specifications. After selecting, the corresponding product name, original price, and specifications will be displayed. You can configure the channel price, per-person purchase limit, and commission information for each selected product based on your needs. Commission information can be pre-stored in the commission template. Commission templates can have separate configuration pages, allowing you to set different commission templates. Commission templates can include the template name, first-level commission, second-level commission, and whether it is the default template. After selecting a product, you can configure the commission template for all products with one click. This means that different distribution products can use the same commission template, or different commission templates can be used for different distribution products. When setting up a product package, you can add and delete distribution products from the distribution configuration module on the management side. The distribution configuration module on the management side can also set the validity period of the QR code, thereby limiting the time of distribution. Users can only enjoy the channel price during the validity period of the QR code. The scan code jump page can include pages for different scenarios (as shown in Figure 5). For example, it can include specialist centers, expert teams, service packages, micro pages and product details pages. Among them, specialist centers, expert teams, service packages, and micro pages can be dynamically obtained according to the specialist centers and expert teams configured by the system. The product details page can be dynamically displayed according to the products selected according to the product package configuration. Each leaf type has different corresponding page content and style, and the final number of products displayed, product price skus, etc. are all different. Among them, the leaf type refers to the sub-type that is finally selected. For example, there are 10 centers under the specialist center. Whichever one is selected is the leaf.

[0087] Specialty Centers can be pre-configured, and the page content and layout can vary between different specialty centers. The specialty center page displayed by scanning the QR code above can include the product's channel price. Clicking on the specialty center page to jump to the product details page will display the lowest SKU channel price and corresponding specifications by default. Channel prices will not be displayed if the product is not valid or the purchase limit has been reached.

[0088] The specialist center page shown in Figure 6 displays the channel price of the "Disease Management Service Package".

[0089] On the product configuration page on the management side, as shown in Figure 7, you can search for expert centers by category or keyword and set tags for the found expert centers. As shown in Figure 8, you can also set products for each tag, thereby binding the expert center to the product.

[0090] The content and style of the expert team's page are essentially the same (as shown in Figure 9). The product data required by the expert team is configured through the distribution configuration module on the management side and can be changed dynamically. Once configured, the page accessed by scanning the generated QR code will display the configured channel price and specifications. If the QR code is not valid, the channel price is not valid, the purchase limit has been reached, or the product is not selected for the channel, the channel price will not be displayed on the expert team or the redirected product details page.

[0091] The service package page displays the specialist centers and the products of each specialist center (as shown in Figure 10), which can be configured through the product configuration page on the management side. When a QR code is generated after a service package is selected in the "Scan code to jump to page", the QR code is scanned to enter the service package page of the specialist center, and the products with configured channel prices will display the corresponding channel prices. Click on the product details page of a certain product on the service package page to display the channel price and corresponding specifications of the product. If the QR code is not valid or the channel price is not valid, the purchase limit has been reached, or the product is not selected by the channel, the channel price will not be displayed on the service package page and the jumped product details page.

[0092] The micro page (as shown in Figure 11) can be configured in any style, and the required modules can be selected to dynamically generate different pages. If you jump to the micro page from a normal mini program, or scan the mini program code of the micro page itself to enter, the price of the product displayed on the page is fixed. If you enter the micro page by scanning the QR code (i.e. mini program code) generated by the distribution configuration module on the management side, there is a corresponding service package configured on the management side, which will be displayed according to the lowest channel price of the sku configured on the management side, and after clicking to jump to the product details page, the lowest sku channel price and its corresponding specifications will be displayed by default. If it is not within the validity period, the purchase limit has been reached, or it is not a product selected by the channel, the channel price will not be displayed.

[0093] The micropage contains a variety of controls that can be edited. For example, a micropage can include a title text control, a product module control, an image advertisement control, a graphic navigation control, a Rubik's Cube control, an auxiliary split control, a product search control, a store information control, an entry store control, an announcement control, a video control, and a store coupon control. The image advertisement control has a variety of templates, the ability to draw hot zones, and the ability to add images. It is also possible to add backgrounds to added images, set image styles, set image chamfers, set page margins, and set image spacing. A Rubik's Cube space refers to several products that are displayed in the selected display method, such as displaying two products in a row, or displaying one product on the left and two products on the right.

[0094] The product details page (as shown in Figure 12) is generally fixed for the same product. If you jump to the product details page from a normal mini program, the product display price is fixed. If you enter the product details page by scanning the QR code (i.e., the mini program code) generated by the distribution configuration module on the management side, it will be displayed according to the lowest channel price of the sku configured on the management side. After clicking to jump to the product details page, the lowest sku channel price and its corresponding specifications will be displayed by default. If the product is not within the validity period, the purchase limit has been reached, or it is not a product selected by the channel, the channel price will not be displayed.

[0095] The present disclosure provides a distribution strategy generating device, comprising a memory and a processor.

[0096] The memory is used to store a program for a distribution strategy generation method;

[0097] The processor is configured to read and execute the program for the distribution strategy generation method, and execute the aforementioned distribution strategy generation method.

[0098] The present disclosure provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions are used to enable the computer to execute the aforementioned distribution strategy generation method.

[0099] This application describes multiple embodiments, but this description is exemplary rather than restrictive, and it will be apparent to those skilled in the art that there may be more embodiments and implementations within the scope of the embodiments described herein. Although many possible feature combinations are shown in the drawings and discussed in the detailed description, many other combinations of the disclosed features are also possible. Unless specifically limited, any feature or element of any embodiment may be used in combination with any other feature or element in any other embodiment, or may replace any other feature or element in any other embodiment.

[0100] This application includes and contemplates combinations of features and elements known to those of ordinary skill in the art. The embodiments, features, and elements disclosed in this application may also be combined with any conventional features or elements to form a unique inventive solution defined by the claims. Any features or elements of any embodiment may also be combined with features or elements from other inventive solutions to form another unique inventive solution defined by the claims. Therefore, it should be understood that any feature shown and / or discussed in this application may be implemented individually or in any appropriate combination. Therefore, except for the limitations made according to the appended claims and their equivalents, the embodiments are not subject to other limitations. In addition, various modifications and changes may be made within the scope of protection of the appended claims.

[0101] In addition, when describing representative embodiments, the specification may have presented the method and / or process as a specific sequence of steps. However, to the extent that the method or process does not rely on the specific order of the steps described herein, the method or process should not be limited to the steps in the specific order described. As will be understood by those skilled in the art, other orders of steps are also possible. Therefore, the specific order of the steps set forth in the specification should not be interpreted as a limitation to the claims. In addition, the claims for the method and / or process should not be limited to performing their steps in the order written, and those skilled in the art can readily understand that these orders can be changed and still remain within the spirit and scope of the embodiments of the present application.

[0102] It will be appreciated by those skilled in the art that all or some of the steps, systems, and functional modules / units in the methods disclosed above may be implemented as software, firmware, hardware, and appropriate combinations thereof. In hardware implementations, the division between the functional modules / units mentioned in the above description does not necessarily correspond to the division of physical components; for example, a physical component may have multiple functions, or a function or step may be performed by several physical components in cooperation. Some or all components may be implemented as software executed by a processor, such as a digital signal processor or a microprocessor, or implemented as hardware, or implemented as an integrated circuit, such as an application-specific integrated circuit. Such software may be distributed on a computer-readable medium, which may include a computer storage medium (or non-transitory medium) and a communication medium (or temporary medium). As is well known to those skilled in the art, the term computer storage medium includes volatile and non-volatile, removable, and non-removable media implemented in any method or technology for storing information (such as computer-readable instructions, data structures, program modules, or other data). Computer storage media include, but are not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to store the desired information and can be accessed by a computer. In addition, it is well known to those skilled in the art that communication media generally embodies computer-readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave or other transport mechanism, and may include any information delivery media.

Claims

1. A distribution strategy generation method, applied to a management end, comprising: Configure at least one distribution product and display page; Setting at least one label and product information of the distributed product; Setting the type of the display page and at least one tag of the display page; The display page information and the QR code are determined based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information.

2. The distribution strategy generation method according to claim 1, wherein: The commodity information includes a channel price of the distributed commodity and an original price of the distributed commodity; wherein the channel price of the distributed commodity is lower than the original price of the distributed commodity.

3. The distribution strategy generation method according to claim 2, wherein: Determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distributed product, and product information includes: Determining template information of the display page based on the type of the display page; When the label of the display page and the label of the distributed commodity are identical, the display page information is determined according to the template information of the display page and the channel price of the distributed commodity.

4. The distribution strategy generation method according to claim 3, wherein: When the label of the display page and the label of the distributed commodity are not identical, the display page information is determined according to the template information of the display page and the original price of the distributed commodity.

5. The distribution strategy generation method according to claim 2, wherein: The product information also includes the purchase limit quantity of the distributed product; the purchase limit quantity of the distributed product is set to when the purchased quantity of the distributed products on the display page exceeds the purchase limit quantity, the distributed products exceeding the purchase limit quantity are settled according to the original price of the distributed products.

6. The distribution strategy generation method according to claim 3, wherein: The types of display pages include specialist center type, expert team type, service package type, micro page type and product details page type.

7. The distribution strategy generation method according to claim 6, wherein: When the type of the display page is a micro-page type, the template information includes editable controls to configure the micro-page.

8. The distribution strategy generation method according to claim 1, wherein: The commodity information includes distributor information and commission information of the distributed commodity corresponding to the distributor information.

9. The distribution strategy generation method according to claim 1, further comprising: Set the validity period of the QR code.

10. The distribution strategy generation method according to claim 1, further comprising: The identification information of the QR code is set; the identification information is set to query the commodity information of the distributed commodity in the back end and update the commodity information.

11. A distribution strategy generation method, applied to an application end, comprising: When a first signal that a QR code according to any one of claims 1 to 9 is scanned is received, it is determined whether the current date is within the validity period of the QR code, and when the current date is within the validity period of the QR code, the display page information corresponding to the QR code is displayed.

12. The distribution strategy generation method according to claim 10, further comprising: When a second signal indicating that the distributed commodity on the display page is purchased is received, commission data of the distributor corresponding to the distributed commodity is determined according to the commission information of the purchased distributed commodity.

13. A distribution strategy generating device, comprising a memory and a processor, wherein: The memory is used to store a program for the distribution strategy generation method; The processor is used to read and execute the program for the distribution strategy generation method, and execute the program according to claims 1 to 10, The method according to any one of 11 to 12.

14. A computer-readable storage medium storing computer-executable instructions, wherein: The computer executable instructions are used to cause the computer to execute the method of any one of claims 1 to 10 and 11 to 12.

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