Pushing method and apparatus, electronic device, and storage medium

Abstract

The present application relates to the technical field of computers, and disclosed are a pushing method and apparatus, an electronic device, and a storage medium. The method comprises: in response to a trigger instruction, displaying a push page, the push page comprising a first display region and a second display region, the first display region being used for displaying multimedia information, the second display region being used for displaying information to be recommended, the multimedia information being multimedia information corresponding to an object to be recommended, and the information to be recommended comprising object attribute information of the object to be recommended; and, in response to a first trigger operation for the second display region, determining interaction information corresponding to the second display region, and, if the interaction information meets a preset condition, displaying resource information, a service resource corresponding to the resource information being used for performing an interaction operation on the object to be recommended.

Description

Push method, device, electronic device and storage medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application is based on and claims priority to an application filed in China with application number 202311712142.6 and filing date December 12, 2023. The disclosed content of the Chinese application is hereby introduced as a whole into this application. Technical Field

[0003] The present application relates to the field of computer technology, and in particular to a push method, device, electronic device, and storage medium. Background Art

[0004] With the development of multimedia, multimedia content is becoming more and more abundant. For example, when a user is watching multimedia information, recommended objects are pushed to the user to encourage the user to obtain the recommended objects through exchange.

[0005] Summary of the Invention

[0006] The present application aims to solve at least one of the technical problems existing in the prior art. To this end, the present application proposes a push method, device, electronic device and storage medium.

[0007] In a first aspect, the present application provides a push method, the method comprising:

[0008] In response to the trigger instruction, a push page is displayed, the push page including a first display area and a second display area, the first display area being used to display multimedia information, and the second display area being used to display information to be recommended; wherein the multimedia information is multimedia information corresponding to the object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended;

[0009] In response to a first trigger operation on the second display area, interaction information corresponding to the second display area is determined, and if the interaction information meets a preset condition, resource information is displayed, and the business resources corresponding to the resource information are used to perform interactive operations on the object to be recommended.

[0010] According to the push method of the present application, while multimedia information is displayed in the first display area of ​​the push page, object attribute information of the object to be recommended corresponding to the multimedia information is displayed in the second display area of ​​the push page, which helps users to understand the object to be recommended corresponding to the multimedia information in detail while watching the multimedia information, thereby improving the push effect of the object to be recommended. When the interactive information corresponding to the second display area meets the preset conditions, it indicates that the user is interested in the object to be recommended, and resource information that can be interactively operated with the object to be recommended is displayed, thereby improving the recommendation success rate of the object to be recommended.

[0011] According to one embodiment of the present application, the first trigger operation includes an adjustment operation, the interaction information includes the adjusted display area of ​​the second display area, and the preset condition includes that the adjusted display area of ​​the second display area is greater than a preset threshold.

[0012] According to one embodiment of the present application, the first trigger operation includes a moving operation on a preset boundary of the second display area, the interaction information includes a moving direction of the preset boundary and a position after the movement, and the preset condition includes that the moving direction of the preset boundary is a preset direction, and the position after the movement is a preset position.

[0013] According to an embodiment of the present application, the first trigger operation includes a click operation on the information to be recommended in the second display area, the interaction information includes the clicked information, and the preset condition includes that the clicked information is preset information.

[0014] According to an embodiment of the present application, the resource information includes at least one of the amount of the business resource, the interaction condition, the interaction scope, and the interaction period;

[0015] The method further comprises:

[0016] In response to the second trigger operation for the resource information, a page to be recommended is displayed, and the content displayed on the page to be recommended includes the object attribute information of the object to be recommended, and the object attribute information of the object to be recommended includes at least one of the object picture, object name, object type, object score, object location and amount of corresponding business resources of the object to be recommended.

[0017] According to one embodiment of the present application, before responding to the trigger instruction, the method further includes:

[0018] Displaying a multimedia page, wherein the multimedia page is used to display multimedia information, and the multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area;

[0019] presenting anchor information in a first presentation format on the multimedia page, the anchor information including the information to be recommended and / or the resource information;

[0020] A trigger instruction for the anchor point information is received.

[0021] According to one embodiment of the present application, before displaying the anchor information in the first display form on the multimedia page, the method further includes:

[0022] Displaying the anchor point information in a second display form on the multimedia page, wherein the second display form is different from the first display form in at least one of a display area size, display content, and display style;

[0023] The displaying of the anchor point information in a first display form on the multimedia page includes:

[0024] When it is determined that the display duration of the multimedia page reaches the target duration, the display form of the anchor information on the multimedia page is converted from the second display form to the first display form.

[0025] According to one embodiment of the present application, after displaying the anchor information in the first display form on the multimedia page, the method further includes:

[0026] In response to a click operation on a close control corresponding to the anchor information, the display form of the anchor information on the multimedia page is converted from the first display form to the second display form, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form.

[0027] In a second aspect, the present application provides a pushing device, comprising:

[0028] A first display module is configured to display a push page in response to a trigger instruction, wherein the push page includes a first display area and a second display area, wherein the first display area is configured to display multimedia information, and the second display area is configured to display information to be recommended; wherein the multimedia information is multimedia information corresponding to an object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended;

[0029] The second display module is used to determine the interaction information corresponding to the second display area in response to the first trigger operation on the second display area, and if the interaction information meets the preset conditions, display resource information, and the business resources corresponding to the resource information are used to perform interactive operations on the object to be recommended.

[0030] In a third aspect, the present application provides an electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the push method as described in the first aspect above when executing the computer program.

[0031] In a fourth aspect, the present application provides a non-transitory computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the push method as described in the first aspect above.

[0032] In a fifth aspect, the present application provides a computer program product, including a computer program, which, when executed by a processor, implements the push method described in the first aspect above. BRIEF DESCRIPTION OF THE DRAWINGS

[0033] The above and / or additional aspects and advantages of the present application will become apparent and easily understood from the description of the embodiments in conjunction with the following drawings, in which:

[0034] FIG1 is a schematic diagram of a process flow of a recommended method provided in an embodiment of the present application;

[0035] FIG2 is a schematic diagram of a push page in the recommendation method provided in an embodiment of the present application;

[0036] FIG3 is a schematic diagram of resource information in the recommendation method provided in an embodiment of the present application;

[0037] FIG4 is a schematic diagram of a page to be recommended in the recommendation method provided in an embodiment of the present application;

[0038] FIG5 is a schematic diagram of the operation of the recommended method provided in an embodiment of the present application;

[0039] FIG6 is a schematic diagram of anchor point information in a recommendation method provided in an embodiment of the present application;

[0040] FIG7 is a schematic diagram of a multimedia page in the recommendation method provided in an embodiment of the present application;

[0041] FIG8 is a schematic structural diagram of a recommended device provided in an embodiment of the present application;

[0042] FIG9 is a schematic structural diagram of an electronic device provided in an embodiment of the present application;

[0043] FIG10 is a hardware diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0044] The following will be combined with the accompanying drawings in the embodiments of the present application to clearly describe the technical solutions in the embodiments of the present application. Obviously, the embodiments described are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field are within the scope of protection of this application.

[0045] The terms "first," "second," and the like in the specification and claims of this application are used to distinguish similar objects, and are not used to describe a specific order or precedence. It should be understood that the terms used in this manner are interchangeable where appropriate, so that the embodiments of this application can be implemented in an order other than that illustrated or described herein, and that the objects distinguished by "first," "second," and the like are generally of the same type, and do not limit the number of objects; for example, the first object can be one or more. In addition, the term "and / or" in the specification and claims refers to at least one of the connected objects, and the character " / " generally indicates that the objects connected are in an "or" relationship.

[0046] The push method, device, electronic device, and storage medium provided in the embodiments of the present application are described in detail below with reference to specific embodiments and their application scenarios in conjunction with the accompanying drawings.

[0047] The push method may be applied to a terminal, and may be specifically executed by hardware or software in the terminal.

[0048] The terminal includes, but is not limited to, a portable communication device such as a mobile phone or tablet computer having a touch-sensitive surface (e.g., a touch screen display and / or a touch pad). It should also be understood that, in some embodiments, the terminal may not be a portable communication device, but a desktop computer having a touch-sensitive surface (e.g., a touch screen display and / or a touch pad).

[0049] In the following embodiments, a terminal including a display and a touch-sensitive surface is described. However, it should be understood that the terminal may include one or more other physical user interface devices such as a physical keyboard, a mouse, and a joystick.

[0050] As mentioned above, with the development of multimedia, multimedia content is becoming increasingly rich. For example, when a user is viewing multimedia information, recommended objects are pushed to the user to encourage the user to obtain the recommended objects through exchange. However, the current push effect of recommended objects is not ideal, and the recommendation success rate of recommended objects is not high. This application proposes a push method, device, electronic device, and storage medium that can improve the push effect of recommended objects and increase the recommendation success rate of recommended objects.

[0051] The above one or more technical solutions in the embodiments of the present application have at least one of the following technical effects:

[0052] While displaying multimedia information in the first display area of ​​the push page, the object attribute information of the recommended object corresponding to the multimedia information is displayed in the second display area of ​​the push page, which helps users to understand the recommended object corresponding to the multimedia information in detail while watching the multimedia information, thereby improving the push effect of the recommended object. When the corresponding interactive information in the second display area meets the preset conditions, it indicates that the user is interested in the recommended object, and resource information that can interact with the recommended object is displayed, thereby improving the recommendation success rate of the recommended object.

[0053] Additional aspects and advantages of the present application will be given in part in the description below, and in part will become obvious from the description below, or will be learned through practice of the present application.

[0054] The push method provided in the embodiment of the present application may be executed by an electronic device or a functional module or functional entity in the electronic device that can implement the push method. The electronic devices mentioned in the embodiment of the present application include but are not limited to mobile phones, tablet computers, computers, cameras, and wearable devices. The push method provided in the embodiment of the present application is described below using an electronic device as an example of the execution subject.

[0055] FIG1 is a flow chart of a push method provided in an embodiment of the present application.

[0056] As shown in FIG1 , the push method includes: step 110 and step 120 .

[0057] Step 110: In response to the trigger instruction, a push page is displayed, the push page including a first display area and a second display area, the first display area is used to display multimedia information, and the second display area is used to display information to be recommended; wherein the multimedia information is multimedia information corresponding to the object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended.

[0058] In this embodiment, a trigger instruction refers to a command that triggers an electronic device to perform a corresponding operation. The trigger instruction can be an instruction generated by the electronic device based on a user's trigger operation, or it can be an instruction from another electronic device. The user's trigger operation refers to an operation performed by the user to control the electronic device. The trigger operation can be manifested as a touch operation on the display screen of the electronic device, such as a click operation, a slide operation, and a press operation, etc., and the response trigger instruction can be manifested as a trigger instruction generated in response to the user's touch operation on the display screen of the electronic device. The trigger operation can also be manifested as an operation on a physical button, such as if the electronic device has a physical button corresponding to the display screen, and the response trigger instruction can be manifested as a trigger instruction generated in response to the user's operation on the physical button on the electronic device.

[0059] In response to a trigger instruction, a push page is displayed on the electronic device. The push page can be a display interface of an application running in the electronic device. The push page includes two display areas, namely a first display area and a second display area. The first display area and the second display area can partially cover the push page, that is, the push page can also include other display areas. The first display area and the second display area can also completely cover the push page, that is, the push page can not include other areas. The display areas of the first display area and the second display area are not specifically limited, that is, the display area of ​​the first display area can be larger than the display area of ​​the second display area, the display area of ​​the first display area can be smaller than the display area of ​​the second display area, and the display area of ​​the first display area can also be equal to the display area of ​​the second display area. The positions of the first display area and the second display area on the push page are not specifically limited, such as the first display area and the second display area can be set side by side, or the first display area and the second display area can be arranged up and down.

[0060] The first display area can display multimedia information, which may include pictures, videos, audios, etc. The videos may include live videos, short videos (the video length of short videos is less than a specific length) or long videos (the video length of long videos is greater than a specific length), etc.

[0061] The object to be recommended refers to the products and / or places recommended to the user. When the object to be recommended is a product, the product can be an exchangeable product, and the user can obtain the product through business resource exchange, that is, business resources can be exchanged for the product. Business resources refer to any form of virtual resources that can be transmitted in the network, such as electronic currency, gifts in live broadcast scenes (such as flowers), etc. Exchangeable products can be physical products, such as food, clothes, shoes and other items, and exchangeable products can also be virtual certificates, such as electronic tickets, insurance products, etc. When the object to be recommended is a place, the place can be a place that provides exchangeable products. The place can be an offline physical place, such as a restaurant, a shopping mall, etc., or it can be an online place, such as an online supermarket, etc. The object to be recommended can also be other valuable objects, which can be set according to actual needs and are not specifically limited here.

[0062] The multimedia information is multimedia information corresponding to the recommended object. The multimedia information can be multimedia information specifically introducing the recommended object, such as a promotional video specifically shot for the recommended object. The multimedia information can also be multimedia information related to the recommended object, such as a video sharing daily life that uses the recommended object in daily life. The multimedia information can also be other multimedia information related to the recommended object, and can be set according to actual needs and is not specifically limited here.

[0063] The second display area can display recommended information, which refers to information recommended to the user. This information can include object attribute information for the recommended object, which describes the attributes of the recommended object. If the recommended object is a product, the object attribute information can include at least one of an image, a name, and the corresponding business resource amount. The image represents the recommended object as an image, while the name represents the recommended object as text. Business resources can be measured in monetary terms, such as the number of gifts in a live broadcast. Additionally, the second display area can display action controls corresponding to the recommended object. Controls encapsulate data and methods, such as buttons. In response to triggering an action control, the user's business resources can interact with the recommended object, effectively exchanging business resources to obtain the recommended object. The second display area can also display other content related to the recommended object, which can be customized based on actual needs and is not specifically limited here.

[0064] When the object to be recommended is a place, the object attribute information of the object to be recommended may include the object picture, object name, object rating, object type, object location and object attribute information of the sub-object, etc. Among them, the sub-object is the product provided by the object to be recommended, and the object attribute information of the sub-object may be the same as the object attribute information when the object to be recommended is a product, which will not be described in detail here. In addition, the second display area can also display the map control and phone control corresponding to the object to be recommended. In response to the triggering operation of the map control, map information can be displayed, and the map information includes the location of the object to be recommended on the map, which is convenient for users to view the distance to the object to be recommended. In response to the triggering operation of the phone control, phone information can be displayed, which is convenient for users to further understand the object to be recommended through telephone voice. The second display area can also display other content related to the object to be recommended, which can be set according to actual needs and is not specifically limited here.

[0065] As shown in Figure 2, the push page 10 includes a first display area 11 and a second display area 12. The multimedia information displayed in the first display area 11 includes a video of someone drinking milk tea, and the object to be recommended corresponding to the multimedia information can be the milk tea shop (place) that provides the milk tea. The information to be recommended displayed in the second display area 12 includes the object attribute information of the milk tea shop, such as the picture 121 of the milk tea shop, the name "A milk tea shop", the rating "3.6", the type "tea drink juice" and the location "No. xx, xx Road, xx District, xx City". The information to be recommended also includes the object attribute information of various milk teas provided by the milk tea shop, such as the picture 122 of a certain milk tea, the name "B milk tea" and the corresponding business resource amount "20", the icon 123 of a certain milk tea, the name "C milk tea" and the corresponding business resource amount "30". In addition, the second display area 12 also displays a map control, a phone control, an action control 124 corresponding to B milk tea, and an action control 125 corresponding to C milk tea.

[0066] In FIG2 , the second display area 12 is located below the first display area 11 , and the display area of ​​the second display area 12 is larger than that of the first display area 11 , so that users can more clearly understand the relevant information of the recommended object.

[0067] This embodiment displays multimedia information in the first display area of ​​the push page and displays object attribute information of the recommended object corresponding to the multimedia information in the second display area of ​​the push page. This helps users to understand the recommended object corresponding to the multimedia information in detail while viewing the multimedia information, thereby improving the push effect of the recommended object.

[0068] Step 120: In response to the first trigger operation on the second display area, determine the interaction information corresponding to the second display area. If the interaction information meets the preset conditions, display the resource information. The business resources corresponding to the resource information are used to perform interactive operations on the recommended object.

[0069] The first trigger operation refers to an operation for controlling the electronic device. The trigger operation can be a touch operation performed by the user on the display screen of the electronic device, such as a click operation, a slide operation, and a press operation. The first trigger operation can also be an operation on a physical button on the electronic device.

[0070] In response to the first trigger operation on the second display area, interaction information corresponding to the second display area is determined. The interaction information is checked to see if it meets a preset condition. If so, it indicates that the user is interested in the recommended information displayed in the second display area, i.e., the user is interested in the recommended object. Resource information is then displayed to facilitate the user's exchange of business resources corresponding to the resource information for the recommended object, thereby increasing the recommendation success rate for the recommended object. If the response information does not meet the preset condition, the push page may continue to be displayed.

[0071] In some embodiments, the first trigger operation may include an adjustment operation on the second display area. The adjustment operation refers to an operation to adjust the display area of ​​the second display area, such as a sliding operation on the second display area. The interaction information may include the display area of ​​the adjusted second display area. The preset condition may include that the display area of ​​the adjusted second display area is greater than a preset threshold. The preset threshold is a preset display area threshold, such as the maximum display area of ​​the electronic device.

[0072] In response to the adjustment operation on the second display area, the display area of ​​the second display area changes, the adjusted display area of ​​the second display area is determined, and a test is performed to determine whether the adjusted display area of ​​the second display area is greater than a preset threshold. If the adjusted display area of ​​the second display area is greater than the preset threshold, it indicates that the user is interested in the recommended information displayed in the second display area, and the resource information is displayed; if the adjusted display area of ​​the second display area is less than the preset threshold, the push page can continue to be displayed.

[0073] In some embodiments, the first trigger includes a moving operation on a preset boundary of the second display area. The preset boundary of the second display area is a certain boundary of the second display area, such as the boundary of the second display area close to the first display area. The moving operation refers to an operation to move the preset boundary of the second display area, such as a sliding operation on the preset boundary. The interaction information may include the moving direction of the preset boundary and the position after moving, and the preset condition may include that the moving direction of the preset boundary is a preset direction, and the position after moving is a preset position. Among them, the preset direction is a preset moving direction, such as the preset direction may be the direction of the second display area toward the first display area. The preset position is a preset boundary position, such as the position of a certain boundary of the display interface of the electronic device, and the boundary of the display interface corresponds to the preset boundary of the second display area.

[0074] In response to a movement operation on a preset boundary of the second display area, the movement direction and the position after the movement of the preset boundary are determined, and it is detected whether the movement direction of the preset boundary is the preset direction and whether the position after the movement of the preset boundary is the preset position. If the movement direction of the preset boundary is the preset direction and the position after the movement of the preset boundary is the preset position, it indicates that the user is interested in the recommended information displayed in the second display area, and the resource information is displayed; if the movement direction of the preset boundary is not the preset direction, or the position after the movement of the preset boundary is not the preset position, the push page can continue to be displayed.

[0075] In some embodiments, the first trigger operation may include a click operation on the information to be recommended in the second display area, the interaction information may include the clicked information, i.e., the information corresponding to the click operation, and the preset condition may include that the clicked information is preset information. The preset information is part or all of the pre-set information of the information to be recommended. For example, the preset information may include object attribute information of the object to be recommended, such as the object icon, object name, object type, object rating, object location, and the amount of corresponding business resources of the object to be recommended.

[0076] In response to a click operation on the recommended information in the second display area, the clicked information is determined and whether the clicked information is preset information is detected. If the clicked information is preset information, it indicates that the user is interested in the recommended information displayed in the second display area, and the resource information is displayed; if the clicked information is not preset information, the push page can continue to be displayed.

[0077] Among them, resource information refers to relevant information that describes business resources. Resource information may include at least one of the amount of corresponding business resources, interaction conditions, interaction scope, interaction period, and interaction prompt text. Among them, interaction conditions refer to the conditions for interactive operations of business resources, interaction scope refers to the scope of objects for interactive operations of business resources, interaction period refers to the period for interactive operations of business resources, and interaction prompt text refers to text that prompts users to use business resources for interactive operations. When displaying resource information, the business resources corresponding to the resource information can be allocated to the user as the user's business resources. The business resources corresponding to the resource information can be used to interact with the recommended object, that is, the user can use his business resources (including the business resources corresponding to the resource information) to exchange for the recommended object.

[0078] It should be noted that the second display area of ​​the push page can also display resource information. As shown in FIG2 , the second display area 12 of the push page 10 also displays the interactive prompt text of the business resource corresponding to the resource information, the amount "instant discount of 5", and the interactive deadline of the business resource "limited to 23:58:07".

[0079] As shown in Figure 3 , when the interaction information meets the preset conditions, resource information 20 may be displayed. Resource information 20 includes the corresponding business resource amount (5), the interaction condition (no threshold), the interaction scope (universal), and the interaction time (expiring after 09:58:07). Resource information 20 in Figure 3 may also include an action indicator ("go to use") to remind the user to use the business resource corresponding to resource information 20 to interact with the recommended object as soon as possible. In other words, the user is reminded to exchange the recommended object for the business resource corresponding to resource information 20 as soon as possible.

[0080] In some embodiments, resource information is displayed in a pop-up window. Resource information can also be displayed in other forms, which are not specifically limited here.

[0081] In some embodiments, the display resource information in step 120 includes:

[0082] If it is determined that the number of times the resource information is displayed in the first time period does not exceed the target number of times, the resource information is displayed.

[0083] The first time period may be a fixed time period, such as from 0:00 to 24:00 on the same day.

[0084] The target number of displays can be set in advance. The target number of displays can be set to a specific number N, where N≥1. When the interaction information corresponding to the second display area is detected to meet the preset conditions for the first N times on the day, the resource information can be displayed. Starting from the N+1th time on the day when the interaction information corresponding to the second display area is detected to meet the preset conditions, the resource information may no longer be displayed. For example, if N=1, the resource information will be displayed only when the interaction information corresponding to the second display area is detected to meet the preset conditions for the first time on the day. The target number of displays can also be set to empty, that is, no number is set, and the resource information can be displayed each time the interaction information corresponding to the second display area is detected to meet the preset conditions.

[0085] In some embodiments, if it is determined that the interaction information corresponding to the second display area meets a preset condition, and if the number of resource information displays within the first time period exceeds a target number of displays, a page to be recommended may be displayed. The page to be recommended is a display interface of an electronic device. The page to be recommended is used to display information to be recommended, and the information to be recommended displayed on the page to be recommended may be the same as the information to be recommended displayed in the second display area.

[0086] In some embodiments, the push method further includes:

[0087] In response to the second trigger operation for the resource information, a page for recommendation is displayed. The content displayed on the page includes object attribute information of the recommended object. The object attribute information of the recommended object includes at least one of an object image, object name, object type, object rating, object location, and the amount of corresponding business resources. The object attribute information of the recommended object displayed on the page for recommendation is the same as the object attribute information of the recommended object displayed in the second display area and will not be further described here.

[0088] The second trigger operation and the first trigger operation may be expressed in the same or different forms. For example, the second trigger operation may be a click operation of the user on resource information.

[0089] As shown in Figure 4, the information to be recommended displayed on the recommendation page 30 includes the object attribute information of the milk tea shop, such as the milk tea shop picture 121, the name "Milk Tea Shop A", the rating "3.6", the type "Tea Drinks and Juices", and the location "No. xx, xx Road, xx District, xx City". The information to be recommended also includes the object attribute information of the various milk teas provided by the milk tea shop, such as the picture 122 of a certain milk tea, the name "Milk Tea B", and the corresponding business resource amount "20", and the icon 123 of a certain milk tea, the name "Milk Tea C", and the corresponding business resource amount "30". In addition, the second display area 12 also displays a map control, a phone control, an action control 124 corresponding to Milk Tea B, and an action control 125 corresponding to Milk Tea C. The recommendation page can also display the interactive prompt text of the business resource corresponding to the resource information, the amount "instant discount of 5", and the interactive period of the corresponding business resource "limited time 23:58:07".

[0090] As shown in Figure 5, when the push page 10 is displayed, in response to a first triggering operation (e.g., an upward sliding operation 13) on the second display area 12, resource information 20 is displayed. In response to a second triggering operation (e.g., a click operation 21) on the resource information 20, a to-be-recommended page 30 is displayed.

[0091] In some embodiments, before the step of responding to the trigger instruction in step 110, the method further includes:

[0092] Displaying a multimedia page, where the multimedia page is used to display multimedia information, and the multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area;

[0093] Displaying anchor information in a first display format on a multimedia page, the anchor information including information to be recommended and / or resource information;

[0094] Receive trigger instructions for anchor information.

[0095] The display of the multimedia page can be triggered in various ways. For example, when the electronic device is displaying other multimedia pages, in response to a sliding operation on the other multimedia pages, the multimedia page of this embodiment can be displayed.

[0096] The multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area of ​​the push page, and will not be described in detail here.

[0097] An anchor is a hyperlink, and anchor information encapsulates the anchor in the form of information. Anchor information can include the information to be recommended and / or resource information. For example, the anchor information displayed in the first display format can include object attribute information of the recommended object, such as the object image, object name, object type, and distance from the user. Anchor information can also include resource information, such as interactive prompts and amounts for corresponding business resources. Anchor information can also include action icons, etc., to remind users to trigger actions based on the anchor information.

[0098] The anchor information may be displayed on the multimedia page in a first display format. The first display format may include a card format, i.e., the anchor information is displayed on the multimedia page via a card. Displaying the anchor information in the first display format on the multimedia page can quickly and effectively attract the user's attention.

[0099] The trigger instruction may be a trigger instruction generated for a trigger operation on the anchor information, that is, in response to the trigger instruction on the anchor information, a push page may be displayed.

[0100] As shown in FIG6 , anchor information 40b is displayed in a first display format on multimedia page 50. The anchor information 40b displayed in the first display format includes a picture 121 of a milk tea shop, the name "A Milk Tea Shop", the type "Tea Drinks and Juices", the distance from the user "1.2 km", the interactive prompt text of the business resource corresponding to the resource information, the amount "Instant Discount 5", and the action icon "Go and Use".

[0101] As shown in combination with FIG. 6 and FIG. 2 , in response to a trigger instruction for the anchor information 40 b in FIG. 6 , the push page 10 in FIG. 2 may be displayed.

[0102] In some embodiments, before displaying the anchor information in the first display format on the multimedia page, the method further includes:

[0103] Displaying the anchor information in a second display format on the multimedia page, wherein the second display format is different from the first display format in at least one of a display area size, display content, and display style;

[0104] Display anchor information in the first display form on the multimedia page, including:

[0105] When it is determined that the display duration of the multimedia page reaches the target duration, the display form of the anchor information on the multimedia page is converted from the second display form to the first display form.

[0106] Among them, the sizes of the display areas corresponding to the second display form and the first display form may be different, for example, the display area corresponding to the first display form is larger than the display area corresponding to the second display form. The display styles corresponding to the second display form and the first display form may be different, for example, the display style corresponding to the second display form is simpler than the display style corresponding to the first display form. The display content corresponding to the second display form and the first display form may be different, such as the display content corresponding to the first display form is richer than the display content corresponding to the second display form. For example, the display content corresponding to the first display form includes the object picture of the object to be recommended, the object name, the object type, the distance from the user, the interactive prompt text and amount of the business resources corresponding to the resource information, etc., and the display content corresponding to the second display form may include the object name of the object to be recommended and the interactive prompt text of the business resources corresponding to the resource information, etc.

[0107] By displaying the anchor tag in the second display form on the multimedia page, the recommended object can be pushed to the user when the user is viewing the multimedia information, while avoiding interfering with the user's viewing of the multimedia information and affecting the user experience.

[0108] The display duration of a multimedia page refers to the duration of continuous display after the multimedia page begins displaying. The target duration can be a pre-set fixed value, such as 4 seconds. This means that for the first 4 seconds of the multimedia page display, the anchor information is displayed on the multimedia page in the second display format. After the multimedia page display duration reaches 4 seconds, the second display format is switched to the first display format. This means that the anchor information displayed in the second display format is hidden, and the anchor information is displayed on the multimedia page in the first display format.

[0109] In some embodiments, the target duration is determined based on a comparison result of a display reference duration corresponding to the multimedia page and a preset duration. If the display reference duration is less than the preset duration, the target duration is the preset duration. If the display reference duration is greater than or equal to the preset duration, the target duration is the display reference duration.

[0110] According to the multimedia information displayed on the multimedia page and / or the recommended object corresponding to the multimedia information, the corresponding display reference duration is determined. Different multimedia information and / or different recommended objects have different corresponding display reference durations. The preset duration is a fixed duration, such as 2s. The display reference duration is compared with the preset duration. If the display reference duration is less than the preset duration, the preset duration is used as the target duration, that is, when the display duration of the multimedia page does not reach the preset duration (such as 2s), the anchor information is displayed in the first display form on the multimedia page; when the display duration of the multimedia page reaches the preset duration (such as 2s), the anchor information is displayed in the second display form on the multimedia page. If the display reference duration is greater than or equal to the preset duration, the display reference duration is used as the target duration, that is, when the display duration of the multimedia page does not reach the display reference duration (such as 5s), the anchor information is displayed in the first display form on the multimedia page; when the display duration of the multimedia page reaches the display reference duration (such as 5s), the anchor information is displayed in the second display form on the multimedia page.

[0111] The position of the anchor point information displayed in the first display form corresponds to the position of the anchor point information displayed in the second display form, but the display area of ​​the anchor point information displayed in the second display form can be larger than the display area of ​​the anchor point information displayed in the first display form, so that the anchor point information displayed in the second display form can attract more user attention.

[0112] As shown in FIG7 , multimedia page 50 displays multimedia information 51 including a video of a person drinking milk tea. Multimedia page 50 displays anchor information in the second display format. Anchor information 40a displayed in the second display format is located in the lower left corner of multimedia page 50 and includes the name of the milk tea shop, "A Milk Tea Shop," and the interactive prompt "Instant Discount" for the business resource corresponding to the resource information.

[0113] As shown in FIG6 , when the display duration of the multimedia page 50 reaches the target duration, the anchor information 40 b is displayed in the first display format. The anchor information 40 b displayed in the first display format is located in the lower left corner of the multimedia page 50. The anchor information 40 b displayed in the first display format includes a picture 121 of the milk tea shop, the name "A Milk Tea Shop", the type "Tea Drinks and Juices", the distance from the user "1.2 km", the interactive prompt text of the business resource corresponding to the resource information, the amount "Instant Discount 5", and the action icon "Go Use".

[0114] In some embodiments, after displaying the anchor information in the first display format on the multimedia page, the method further includes:

[0115] In response to a click operation on a close control corresponding to the anchor information, the display form of the anchor information on the multimedia page is converted from a first display form to a second display form, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form.

[0116] The close control corresponding to the anchor information is used to hide the anchor information displayed in the first presentation format. In response to a click operation on the close control corresponding to the anchor information displayed in the first presentation format, the anchor information displayed in the first presentation format can be hidden, and the anchor information displayed in the second presentation format can be displayed on the multimedia information.

[0117] 6 and 7 , the close control corresponding to the anchor point information 40b displayed in the first display form is 41. In response to a click operation on the close control 41, the anchor point information displayed in the first display form in FIG5 is hidden, and the anchor point information displayed in the second display form in FIG6 is displayed.

[0118] In some embodiments, the step of displaying the anchor information in a first display format on the multimedia page includes:

[0119] When the trigger conditions are met, the anchor information is displayed in the first display form on the multimedia page; wherein the trigger conditions include at least one of the following: the object to be recommended belongs to the target type object; the number of clicks to close the control within the second time period has not reached the first number; the historical number of clicks to close the control has not reached the second number.

[0120] The target type object may be a to-be-recommended object of the location type. When the trigger condition includes the to-be-recommended object belonging to the target type object, whether the to-be-recommended object belongs to the target type object is detected. If so, anchor information is displayed in a first display format on the multimedia page; if not, anchor information is displayed in a second display format on the multimedia page.

[0121] The second time period is a fixed time period, such as from 0:00 to 24:00 on the same day. The first number can be preset. The first number can be set to a specific number, such as 2 times. The number of clicks to close the control within the second time period is the number of times the anchor information displayed in the first display form within the second time period is hidden. When the triggering condition includes that the number of clicks to close the control within the second time period does not reach the first number, it is detected whether the number of clicks to close the control within the second time period reaches the first number. If it does not reach the first number, the anchor information is displayed in the first display form on the multimedia page; if it reaches the first number, the anchor information is no longer displayed in the first display form on that day.

[0122] The second number of times can be preset to a specific number, such as 5 times. The number of historical clicks on the close control is the total number of times the anchor information is hidden in the first display format during the historical time period. When the trigger condition includes the number of historical clicks on the close control not reaching the second number, whether the number of historical clicks on the close control has reached the second number is detected. If it has not reached the second number, the anchor information is displayed in the first display format on the multimedia page; if it has reached the second number, the anchor information is never displayed in the first display format again.

[0123] When the triggering conditions include the above multiple conditions, if multiple conditions are met at the same time, the anchor point information is displayed in the first display form on the multimedia page; if any condition is not met, the anchor point information is displayed in the second display form on the multimedia page.

[0124] According to the recommendation method provided in the embodiment of the present application, while multimedia information is displayed in the first display area of ​​the push page, object attribute information of the object to be recommended corresponding to the multimedia information is displayed in the second display area of ​​the push page, which helps users to understand the object to be recommended corresponding to the multimedia information in detail while watching the multimedia information, thereby improving the push effect of the object to be recommended. When the interactive information corresponding to the second display area meets the preset conditions, it indicates that the user is interested in the object to be recommended, and resource information that can be interactively operated with the object to be recommended is displayed, thereby improving the recommendation success rate of the object to be recommended.

[0125] The recommendation method provided in the embodiment of the present application can be executed by a recommendation device. In the embodiment of the present application, the recommendation device provided in the embodiment of the present application is described by taking the recommendation device executing the recommendation method as an example.

[0126] The embodiment of the present application also provides a recommendation device.

[0127] As shown in FIG8 , the recommendation device includes a first display module 401 and a second display module 402 .

[0128] A first display module 401 is configured to display a push page in response to a trigger instruction, wherein the push page includes a first display area and a second display area, wherein the first display area is configured to display multimedia information, and the second display area is configured to display information to be recommended; wherein the multimedia information is multimedia information corresponding to an object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended;

[0129] The second display module 402 is used to determine the interaction information corresponding to the second display area in response to the first trigger operation on the second display area, and if the interaction information meets the preset conditions, display resource information, and the business resources corresponding to the resource information are used to perform interactive operations on the object to be recommended.

[0130] According to the push device provided in the embodiment of the present application, while multimedia information is displayed in the first display area of ​​the push page, object attribute information of the object to be recommended corresponding to the multimedia information is displayed in the second display area of ​​the push page, which helps users to understand the object to be recommended corresponding to the multimedia information in detail while watching the multimedia information, thereby improving the push effect of the object to be recommended. When the interactive information corresponding to the second display area meets the preset conditions, it indicates that the user is interested in the object to be recommended, and resource information that can be interactively operated with the object to be recommended is displayed, thereby improving the recommendation success rate of the object to be recommended.

[0131] According to one embodiment of the present application, the first trigger operation includes an adjustment operation, the interaction information includes the adjusted display area of ​​the second display area, and the preset condition includes that the adjusted display area of ​​the second display area is greater than a preset threshold.

[0132] According to one embodiment of the present application, the first trigger operation includes a moving operation on a preset boundary of the second display area, the interaction information includes a moving direction of the preset boundary and a position after the movement, and the preset condition includes that the moving direction of the preset boundary is a preset direction, and the position after the movement is a preset position.

[0133] According to an embodiment of the present application, the first trigger operation includes a click operation on the information to be recommended in the second display area, the interaction information includes the clicked information, and the preset condition includes that the clicked information is preset information.

[0134] According to an embodiment of the present application, the resource information includes at least one of the amount of the business resource, the interaction condition, the interaction scope, and the interaction period;

[0135] The device further includes a third display module, which is configured to:

[0136] In response to the second trigger operation for the resource information, a page to be recommended is displayed, and the content displayed on the page to be recommended includes the object attribute information of the object to be recommended, and the object attribute information of the object to be recommended includes at least one of the object picture, object name, object type, object score, object location and amount of corresponding business resources of the object to be recommended.

[0137] According to one embodiment of the present application, the device further includes a fourth display module, which is configured to:

[0138] Displaying a multimedia page, wherein the multimedia page is used to display multimedia information, and the multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area;

[0139] presenting anchor information in a first presentation format on the multimedia page, the anchor information including the information to be recommended and / or the resource information;

[0140] A trigger instruction for the anchor point information is received.

[0141] According to one embodiment of the present application, the device further includes a fifth display module, which is configured to:

[0142] Displaying the anchor point information in a second display form on the multimedia page, wherein the second display form is different from the first display form in at least one of a display area size, display content, and display style;

[0143] The fourth display module is also used to:

[0144] When it is determined that the display duration of the multimedia page reaches the target duration, the display form of the anchor information on the multimedia page is converted from the second display form to the first display form.

[0145] According to one embodiment of the present application, the device further includes a sixth display module, which is configured to:

[0146] In response to a click operation on a close control corresponding to the anchor information, the display form of the anchor information on the multimedia page is converted from the first display form to the second display form, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form.

[0147] The push device in the embodiment of the present application can be an electronic device or a component in the electronic device, such as an integrated circuit or a chip. The electronic device can be a terminal or other device other than a terminal. For example, the electronic device can be a mobile phone, a tablet computer, a laptop computer, a PDA, an in-vehicle electronic device, a mobile Internet device (MID), an augmented reality (AR) / virtual reality (VR) device, a robot, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a personal digital assistant (PDA), etc. It can also be a server, a network attached storage (NAS), a personal computer (PC), a television (TV), a teller machine or a self-service machine, etc., and the embodiment of the present application does not specifically limit it.

[0148] The push device in the embodiment of the present application may be a device having an operating system. The operating system may be a Microsoft (Windows) operating system, an Android operating system, an iOS operating system, or other possible operating systems, which are not specifically limited in the embodiment of the present application.

[0149] The pushing device provided in the embodiment of the present application can implement each process of the method embodiment. To avoid repetition, it will not be described here.

[0150] In some embodiments, as shown in Figure 9, an embodiment of the present application also provides an electronic device 800, including a processor 801, a memory 802, and a computer program stored in the memory 802 and executable on the processor 801. When the program is executed by the processor 801, the various processes of the above-mentioned recommended method embodiment are implemented, and the same technical effect can be achieved. To avoid repetition, it will not be repeated here.

[0151] FIG10 is a schematic diagram of the hardware structure of an electronic device implementing an embodiment of the present application.

[0152] The electronic device 900 includes but is not limited to: a radio frequency unit 901, a network module 902, an audio output unit 903, an input unit 904, a sensor 905, a display unit 906, a user input unit 907, an interface unit 908, a memory 909 and a processor 910.

[0153] Those skilled in the art will appreciate that the electronic device 900 may further include a power source (e.g., a battery) for powering various components. The power source may be logically connected to the processor 910 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. The electronic device structure shown in FIG10 does not limit the electronic device. The electronic device may include more or fewer components than shown, or may combine certain components, or have different component arrangements, which will not be described in detail here.

[0154] Among them, the processor 910 is used to respond to the trigger instruction and display a push page through the display unit 906, and the push page includes a first display area and a second display area, the first display area is used to display multimedia information, and the second display area is used to display information to be recommended; wherein, the multimedia information is multimedia information corresponding to the object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended; in response to the first trigger operation for the second display area, the interactive information corresponding to the second display area is determined, and if the interactive information meets the preset conditions, the resource information is displayed through the display unit 906, and the business resources corresponding to the resource information are used to perform interactive operations on the object to be recommended.

[0155] According to the electronic device provided by the embodiment of the present application, while multimedia information is displayed in the first display area of ​​the push page, object attribute information of the object to be recommended corresponding to the multimedia information is displayed in the second display area of ​​the push page, which helps the user to understand the object to be recommended corresponding to the multimedia information in detail while watching the multimedia information, thereby improving the push effect of the object to be recommended. When the interactive information corresponding to the second display area meets the preset conditions, it indicates that the user is interested in the object to be recommended, and resource information that can be interactively operated with the object to be recommended is displayed, thereby improving the recommendation success rate of the object to be recommended.

[0156] According to one embodiment of the present application, the first trigger operation includes an adjustment operation, the interaction information includes the adjusted display area of ​​the second display area, and the preset condition includes that the adjusted display area of ​​the second display area is greater than a preset threshold.

[0157] According to one embodiment of the present application, the first trigger operation includes a moving operation on a preset boundary of the second display area, the interaction information includes a moving direction of the preset boundary and a position after the movement, and the preset condition includes that the moving direction of the preset boundary is a preset direction, and the position after the movement is a preset position.

[0158] According to an embodiment of the present application, the first trigger operation includes a click operation on the information to be recommended in the second display area, the interaction information includes the clicked information, and the preset condition includes that the clicked information is preset information.

[0159] According to an embodiment of the present application, the resource information includes at least one of the amount of the business resource, the interaction condition, the interaction scope, and the interaction period;

[0160] The processor 910 is also used to: in response to a second trigger operation for the resource information, display a page to be recommended through the display unit 906, wherein the content displayed on the page to be recommended includes object attribute information of the object to be recommended, and the object attribute information of the object to be recommended includes at least one of the object picture, object name, object type, object score, object location and amount of corresponding business resources of the object to be recommended.

[0161] According to one embodiment of the present application, the processor 910 is further used to: display a multimedia page through the display unit 906, wherein the multimedia page is used to display multimedia information, and the multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area; display anchor information in a first display form on the multimedia page through the display unit 906, wherein the anchor information includes the information to be recommended and / or the resource information; and receive a trigger instruction for the anchor information.

[0162] According to one embodiment of the present application, the processor 910 is further used to: display the anchor point information in a second display form on the multimedia page through the display unit 906, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form; when it is determined that the display time of the multimedia page reaches the target time, the display form of the anchor point information on the multimedia page is converted from the second display form to the first display form.

[0163] According to one embodiment of the present application, the processor 910 is further used to: in response to a click operation on a close control corresponding to the anchor information, convert the display form of the anchor information on the multimedia page from the first display form to the second display form, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form.

[0164] It should be understood that in an embodiment of the present application, the input unit 904 may include a graphics processing unit (GPU) 9041 and a microphone 9042, and the graphics processor 9041 processes the image data of a static picture or video obtained by an image capture device (such as a camera) in a video capture mode or an image capture mode. The display unit 906 may include a display panel 9061, and the display panel 9061 may be configured in the form of a liquid crystal display, an organic light emitting diode, etc. The user input unit 907 includes a touch panel 9071 and at least one of other input devices 9072. The touch panel 9071 is also called a touch screen. The touch panel 9071 may include two parts: a touch detection device and a touch controller. Other input devices 9072 may include, but are not limited to, a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, and an operating stick, which will not be repeated here.

[0165] The memory 909 can be used to store software programs and various data. The memory 909 may mainly include a first storage area for storing programs or instructions and a second storage area for storing data, wherein the first storage area may store an operating system, applications or instructions required for at least one function (such as a sound playback function, an image playback function, etc.). In addition, the memory 909 may include a volatile memory or a non-volatile memory, or the memory 909 may include both volatile and non-volatile memories. Among them, the non-volatile memory may be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or a flash memory. Volatile memory can be random access memory (RAM), static random access memory (SRAM), dynamic random access memory (DRAM), synchronous dynamic random access memory (SDRAM), double data rate synchronous dynamic random access memory (DDRSDRAM), enhanced synchronous dynamic random access memory (ESDRAM), synchronous link dynamic random access memory (SLDRAM), and direct RAM bus random access memory (DRRAM). The memory 909 in the embodiment of the present application includes but is not limited to these and any other suitable types of memory.

[0166] Processor 910 may include one or more processing units. Processor 910 integrates an application processor and a modem processor. The application processor primarily handles operations related to the operating system, user interface, and application programs, while the modem processor primarily processes wireless communication signals, such as a baseband processor. It is understood that the modem processor may not be integrated into processor 910.

[0167] An embodiment of the present application also provides a non-transitory computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the various processes of the above-mentioned push method embodiment are implemented and the same technical effect can be achieved. To avoid repetition, it will not be repeated here.

[0168] The processor is the processor in the electronic device described in the above embodiment. The readable storage medium includes a computer readable storage medium, such as a computer read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

[0169] An embodiment of the present application also provides a computer program product, including a computer program, which implements the above-mentioned push method when executed by a processor.

[0170] The processor is the processor in the electronic device described in the above embodiment. The readable storage medium includes a computer readable storage medium, such as a computer read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

[0171] An embodiment of the present application also provides a computer program product, including a computer program, which implements the above-mentioned push method when executed by a processor.

[0172] The processor is the processor in the electronic device described in the above embodiment. The readable storage medium includes a computer readable storage medium, such as a computer read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

[0173] An embodiment of the present application further provides a chip, which includes a processor and a communication interface, wherein the communication interface is coupled to the processor, and the processor is used to run programs or instructions to implement the various processes of the above-mentioned push method embodiment and achieve the same technical effect. To avoid repetition, it will not be repeated here.

[0174] It should be understood that the chip mentioned in the embodiments of the present application can also be called a system-level chip, a system chip, a chip system or a system-on-chip chip, etc.

[0175] It should be noted that, in this article, the terms "comprise", "include" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the statement "comprises a ..." does not exclude the presence of other identical elements in the process, method, article or device comprising the element. In addition, it should be noted that the scope of the methods and devices in the embodiments of the present application is not limited to performing functions in the order shown or discussed, and may also include performing functions in a substantially simultaneous manner or in the opposite order according to the functions involved. For example, the described method may be performed in an order different from that described, and various steps may also be added, omitted, or combined. In addition, the features described with reference to certain examples may be combined in other examples.

[0176] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus the necessary general hardware platform, and of course can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present application is essentially or the part that contributes to the prior art can be embodied in the form of a computer software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk), including a number of instructions for enabling a terminal (which can be a mobile phone, computer, server, or network device, etc.) to execute the methods described in each embodiment of the present application.

[0177] The embodiments of the present application are described above in conjunction with the accompanying drawings, but the present application is not limited to the above-mentioned specific implementation methods. The above-mentioned specific implementation methods are merely illustrative and not restrictive. Under the guidance of this application, ordinary technicians in this field can also make many forms without departing from the purpose of this application and the scope of protection of the claims, all of which are within the protection of this application.

[0178] Throughout this specification, reference to terms such as "one embodiment," "some embodiments," "illustrative embodiments," "examples," "specific examples," or "some examples" means that the specific features, structures, materials, or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of the present application. In this specification, the illustrative expressions of the above terms do not necessarily refer to the same embodiment or example. Moreover, the specific features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

[0179] Although the embodiments of the present application have been shown and described, those skilled in the art will appreciate that various changes, modifications, substitutions, and variations may be made to the embodiments without departing from the principles and intent of the present application, and that the scope of the present application is defined by the claims and their equivalents.

Claims

1. A push method, the method comprising: In response to the trigger instruction, a push page is displayed, the push page includes a first display area and a second display area, the first display area is used to display multimedia information, and the second display area is used to display information to be recommended; wherein the multimedia information is multimedia information corresponding to the object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended; In response to a first trigger operation on the second display area, interaction information corresponding to the second display area is determined, and if the interaction information meets a preset condition, resource information is displayed, and the business resources corresponding to the resource information are used to perform interaction operations on the object to be recommended.

2. The push method according to claim 1, wherein: The first trigger operation includes an adjustment operation, the interaction information includes an adjusted display area of ​​the second display area, and the preset condition includes that the adjusted display area of ​​the second display area is greater than a preset threshold.

3. The push method according to claim 1 or 2, wherein: The first trigger operation includes a moving operation for a preset boundary of the second display area, the interaction information includes a moving direction of the preset boundary and a position after the movement, and the preset condition includes that the moving direction of the preset boundary is a preset direction, and the position after the movement is a preset position.

4. The push method according to any one of claims 1 to 3, wherein: The first trigger operation includes a click operation on the information to be recommended in the second display area, the interaction information includes the clicked information, and the preset condition includes that the clicked information is preset information.

5. The push method according to any one of claims 1 to 4, wherein: The resource information includes at least one of the amount of the business resource, interaction conditions, interaction scope, interaction deadline and interaction prompt copy; The method further comprises: In response to a second trigger operation on the resource information, a page to be recommended is displayed, and the content displayed on the page to be recommended includes object attribute information of the object to be recommended, and the object attribute information of the object to be recommended includes at least one of an object picture, object name, object type, object score, object location and corresponding amount of business resources of the object to be recommended.

6. The push method according to any one of claims 1 to 5, wherein: Before responding to the trigger instruction, the method further includes: Displaying a multimedia page, wherein the multimedia page is used to display multimedia information, and the multimedia information displayed on the multimedia page is the same as the multimedia information displayed in the first display area; Displaying anchor information in a first display form on the multimedia page, the anchor information including the information to be recommended and / or the resource information; A trigger instruction for the anchor point information is received.

7. The push method according to claim 6, wherein: Before displaying the anchor point information in the first display form on the multimedia page, the method further includes: Displaying the anchor point information in a second display form on the multimedia page, wherein the second display form is different from the first display form in at least one of a display area size, display content, and display style; The displaying of the anchor point information in a first display form on the multimedia page includes: When it is determined that the display duration of the multimedia page reaches the target duration, the display form of the anchor information on the multimedia page is converted from the second display form to the first display form.

8. The push method according to claim 6, wherein: After displaying the anchor point information in the first display form on the multimedia page, the method further includes: In response to a click operation on a close control corresponding to the anchor point information, the display form of the anchor point information on the multimedia page is converted from the first display form to the second display form, and the second display form is different from at least one of the display area size, display content and display style corresponding to the first display form.

9. A pushing device, comprising: A first display module is used to display a push page in response to a trigger instruction, wherein the push page includes a first display area and a second display area, wherein the first display area is used to display multimedia information, and the second display area is used to display information to be recommended; wherein the multimedia information is multimedia information corresponding to an object to be recommended, and the information to be recommended includes object attribute information of the object to be recommended; The second display module is used to determine the interaction information corresponding to the second display area in response to the first trigger operation on the second display area, and if the interaction information meets the preset conditions, display resource information, and the business resources corresponding to the resource information are used to perform interactive operations on the object to be recommended.

10. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the push method according to any one of claims 1 to 8 when executing the program.

11. A non-transitory computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the push method according to any one of claims 1 to 8 is implemented.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the push method according to any one of claims 1 to 8 is implemented.

13. A computer program, which, when executed by a processor, implements the method according to any one of claims 1 to 8.

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