Method and apparatus for providing option selection guide information

Abstract

Provided are a method for providing an option selection guide and a computing device for implementing the method. The method for providing an option selection guide information according to an embodiment disclosed herein includes the steps of: acquiring purchase option information on a first purchase target for which the provision of information has been requested by a first purchaser, the purchase option information including information on a plurality of selection items for an option of a first attribute of the first purchase target; generating an option picker screen for selecting any one of the plurality of selection items; and additionally generating an option selection nudge when a frequently purchased selection item for which the first purchaser has recorded a purchase score of at least a threshold value exists among the plurality of selection items, wherein the option selection nudge is displayed together with the option picker screen and displays information regarding which of the plurality of selection items are frequently purchased options.

Description

Method and device for providing option selection guide information

[0001] The present disclosure relates to a method for providing option selection guide information for a purchase target and a computing device employing the method. More specifically, the present disclosure relates to a method for providing option selection guide information, along with a purchase option picker screen, to facilitate easy selection of purchase options by considering the purchaser's purchase history, and to a computing device employing the method.

[0002] The process of purchasing a product through online commerce includes selecting a product, displaying a product purchase page including an option picker screen for specifying purchase options such as quantity and size based on the properties of the selected product, specifying selection items through the option picker screen, and entering delivery address and payment information.

[0003] Even for the same product, as its attributes become more diverse, the number of options a buyer must choose from can vary. For example, when purchasing milk, a buyer must choose between three attributes: taste, volume, and quantity. If the seller has registered three options for each attribute, there will be a total of 27 combinations (3 x 3 x 3). Buyers may find it difficult to choose one from 27 options. In this case, buyers spend a lot of time debating the options, and in some cases, this deliberation does not lead to an actual purchase, but rather to abandoning the process. Even if buyers do not abandon the option selection process, they must invest a significant amount of time in selecting options, and this inefficiency requires improvement.

[0004] When purchasing food, the purchase option picker screen may present options for quantity or capacity attributes. Especially when purchasing fresh food, the buyer must select the quantity or capacity appropriate to their circumstances. However, the existing purchase option picker screen does not provide guidance information to assist the buyer in making an appropriate choice.

[0005] Even when the purchase target is a non-food essential, the purchase option picker screen may present options for quantity or capacity attributes. Even in this case, if the quantity or capacity is not selected appropriately for the buyer's situation, storage space may be insufficient or, conversely, excess storage space may occur. As described above, the existing purchase option picker screen does not provide guidance information to assist buyers in making appropriate choices. This leads to unnecessary considerations during the quantity or capacity selection process, which can lead to buyers abandoning the purchase process before completing the purchase. This can contribute to a decline in the conversion rate (CVR).

[0006] A technical problem to be solved in some embodiments of the present disclosure is to provide a method for providing an option picker screen together with option selection guide information generated based on a purchaser's existing purchase history, and a computing system for performing the method.

[0007] Another technical problem to be solved in some embodiments of the present disclosure is to provide a method for providing an option picker screen with option selection guide information indicating which options a buyer frequently purchases, and a computing system for performing the method.

[0008] Another technical problem to be solved in some embodiments of the present disclosure is to provide a method for providing an option picker screen with a purchase shortcut that allows a buyer to quickly complete a purchase using previously frequently purchased options, and a computing system for performing the method.

[0009] Another technical problem to be solved in some embodiments of the present disclosure is to provide a method for preventing a purchaser from being exposed to excessive information by selectively displaying an option selection guide provided together with an option picker screen based on the category of the purchase target, and a computing system for performing the method.

[0010] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0011] A method for providing option selection guide information according to one embodiment of the present disclosure for solving the above technical problem may include the steps of: obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; generating an option picker screen for selecting any one of the plurality of selection items; and, if there is a frequently purchased selection item for which the first purchaser has recorded a purchase score higher than a reference value among the plurality of selection items, the step of additionally generating an option selection nudge that is displayed together with the option picker screen and displays information on which of the plurality of selection items is a frequently purchased option.

[0012] In one embodiment, the step of additionally generating the option selection nudge may be performed only when the category of the first purchase target is included in a pre-specified category set.

[0013] In one embodiment, the step of additionally generating the option selection nudge may include the steps of determining a category of the first purchase target, determining a similar purchase target among purchase targets of the category purchased by the first purchaser, having purchase option information of a reference attribute corresponding to the first attribute, and determining whether the frequently purchased selection item exists by synthesizing the selection history of the first purchaser for the reference attribute among the purchase option information of the similar purchase target and the selection history of the first purchaser for the first attribute for the first purchase target. In this case, the step of determining the similar purchase target and the step of determining whether the frequently purchased selection item exists may be performed only when the category of the first purchase target is included in a pre-specified category set. In this case, the reference attribute corresponding to the first attribute may be an attribute having an attribute name that is identical to or has a similarity higher than a reference value with the attribute name of the first attribute. The step of determining whether there is a frequently purchased selection item by synthesizing the selection history of the first purchaser for the reference attribute among the purchase option information of the similar purchase target and the selection history of the first attribute of the first purchase target by the first purchaser may include the step of converting each of the plurality of selection items of the reference attribute so as to match at least one of a predetermined quantity and capacity of the first purchase target, and the step of synthesizing the selection history of the first purchaser for the converted plurality of selection items of the reference attribute and the selection history of the first attribute of the first purchase target by the first purchaser, to determine a purchase score for each of the plurality of selection items of the first attribute.The above converting step and the step of determining the purchase score may be characterized in that they are performed only when the plurality of selection items of the first attribute include at least one of quantity and capacity.

[0014] In one embodiment, the option selection nudge may be displayed in an adjacent location of the option picker screen as a pop-up window without being given an exclusive display area.

[0015] In one embodiment, the option selection nudge may be displayed in an adjacent position of the option picker screen, include a selection button for selecting the frequently purchased selection item, and may automatically disappear when the button is selected. In this case, the method for providing information on frequently purchased selection items may further include a step of updating the option picker screen so that a frequently purchased badge is added adjacent to the frequently purchased selection item when the frequently purchased selection item is selected from among the plurality of selection items through selection of the selection button of the option selection nudge.

[0016] In one embodiment, the option selection nudge may include a repurchase button that accompanies selection of the frequently purchased selection item, wherein the repurchase button may cause a purchase landing page to be displayed immediately in response to selection of the repurchase button.

[0017] In one embodiment, the option selection nudge may include one or more badges. For example, if the frequently purchased selection item currently offers the lowest unit price, the option selection nudge may include a lowest unit price badge, and if the frequently purchased selection item is a popular selection item with the highest number of selections from multiple buyers, the option selection nudge may include a popular item badge.

[0018] Another embodiment of the present disclosure for solving the above technical problem provides a method for providing option selection guide information, which may include the steps of: obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; and generating an option picker screen for selecting any one of the plurality of selection items. In this case, the option picker screen may display a frequent purchase badge for a frequently purchased selection item for which the first purchaser has recorded a purchase score higher than a reference value among the plurality of selection items.

[0019] A system for providing option selection guide information according to another embodiment of the present disclosure for solving the above technical problem may include a communication interface connected to a purchaser terminal of a first purchaser, a memory for loading a program for providing frequently purchased selection item information, and one or more processors for executing the purchase option information providing program. At this time, the frequently purchased selection item information providing program may include an instruction for obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; an instruction for generating rendering data of an option picker screen for selecting any one of the plurality of selection items; an instruction for additionally generating rendering data of an option selection nudge that is displayed together with the option picker screen and displays information on which of the plurality of selection items is a frequently purchased option when a frequently purchased selection item for which the first purchaser has recorded a purchase score higher than a reference value exists among the plurality of selection items; and an instruction for transmitting the rendering data of the option picker screen and the rendering data of the option selection nudge to the purchaser terminal.

[0020] FIG. 1 is a configuration diagram of an online commerce system according to one embodiment of the present disclosure.

[0021] FIGS. 2 through 7 are diagrams illustrating exemplary option selection nudges that may be displayed on a purchaser terminal in some embodiments of the present disclosure.

[0022] FIG. 8 is a diagram illustrating an option picker screen that may be displayed on a purchaser terminal in some embodiments of the present disclosure.

[0023] FIGS. 9 to 11 are flowcharts of a method for providing option selection guide information according to some embodiments of the present disclosure.

[0024] FIG. 12 is a hardware configuration diagram of a computing system described in some embodiments of the present disclosure.

[0025] Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. The advantages and features of the present invention, and methods for achieving them, will become clear with reference to the embodiments described in detail below together with the accompanying drawings. However, the technical idea of ​​the present invention is not limited to the following embodiments, but can be implemented in various different forms. The following embodiments are provided only to complete the technical idea of ​​the present invention and to fully inform those skilled in the art of the scope of the present invention, and the technical idea of ​​the present invention is defined only by the scope of the claims. In describing the present disclosure, if a detailed description of a related well-known structure or function is determined to obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, several embodiments of the present disclosure will be described with reference to the drawings.

[0026] The configuration and operation of an online commerce system according to one embodiment of the present disclosure will be described with reference to FIG. 1. As illustrated in FIG. 1, the online commerce system according to the present embodiment may include an online shopping service server (100) and a product information management system (200).

[0027] The seller terminal (20) used by the seller can access the product information management system (200) and register product information related to the product to be sold. The product information may include detailed information content about the product and purchase option information about the product. The product information management system (200) may periodically / aperiodically provide the product information registered in the online shopping service server (100) or provide product information of the requested product in response to a request from the online shopping service server (100). It goes without saying that the online shopping service server (100) may refer to the product information registered in the product information management system (200) by the seller terminal (20) when generating or retrieving data necessary for displaying a purchase page for a product.

[0028] The online commerce system according to this embodiment should not be understood as solely selling products. For example, the online commerce system according to this embodiment could be a system that provides pages for selling or booking services. These services could also be systems that provide pages for booking hotels, travel products, concerts, insurance, or signing up for digital subscription products.

[0029] Hereinafter, by referring to all objects that can be sold in this disclosure as “purchase objects,” it is intended to clarify that this disclosure is not limited to the creation of an option picker screen related to a product purchase page, but presents a technical idea that can be applied to various purchase objects such as products and services.

[0030] The online shopping service server (100) is a server that serves as the front-end of the online shopping service, and the online shopping service server (100) can transmit data of a purchase page displayed on the purchaser terminal (10) to the purchaser terminal (10). For example, when the purchaser terminal (10) requests a purchase page for a first product, the online shopping service server (100) can generate or retrieve data necessary for displaying the purchase page for the first product, and transmit the generated or retrieved data to the purchaser terminal (10) as a response to the purchase page request for the first product. The purchase page can include a product information screen and an option picker screen.

[0031] The above option picker screen may be understood as a screen including a user interface for selecting at least some of a plurality of selection items. The option picker screen is typically displayed on a purchase page, along with information about the product or service being sold, when a specific item being sold is selected from a screen listing multiple items being sold.

[0032] The data of the above purchase page may be configured in the form of a web document based on HTML (HyperText Markup Language). Accordingly, the purchase page data may be rendered by a web browser installed on the purchaser terminal (10) or a browsing module embedded in an application, thereby allowing the purchase page to be displayed on the purchaser terminal (10). In other words, the data of the purchase page is the data that is the object of rendering, and is referred to as rendering data. The rendering data may be any form of HTML-based data that can be interpreted by a web browser or a browsing module embedded in an application.

[0033] In some embodiments, the online shopping service server (100) may generate the rendering data of the option picker screen, transmit the generated rendering data to the purchaser terminal (10), and the purchaser terminal (10) may render the option picker screen using the received rendering data, thereby causing the purchase page to be displayed on the display of the purchaser terminal (10). In this case, it will be referred to as the online shopping service server (100) generating the option picker screen.

[0034] In addition, in some other embodiments, the buyer terminal (10) may perform at least part of the operation of generating the rendering data of the option picker screen using information such as a purchase option list for a purchase target received from the online shopping service server (100), and may display the option picker screen by rendering the completed rendering data. That is, the buyer terminal (10) may generate the entire rendering data of the option picker screen, or the buyer terminal (10) may finally complete the rendering data based on the rendering data of the incomplete option picker screen received from the online shopping service server (100). In this case, it will be referred to as the buyer terminal (10) generating the option picker screen.

[0035] That is, it should be understood that the technical idea according to the present disclosure may not specify the creator of the option picker screen as either the online shopping service server (100) or the purchaser terminal (10).

[0036] Meanwhile, in some embodiments of the present disclosure, option selection guide information may be included within the option picker screen, or the option picker screen and the option selection guide information may be displayed together. As with the option picker screen, it should be understood that the technical concept according to the present disclosure does not specify the entity that generates the option selection guide information as either the online shopping service server (100) or the purchaser terminal (10).

[0037] The above purchase page can be created to implement multiple layouts and user input flows, depending on needs and screen design. For example, the purchase page may have the product information screen and the option picker screen placed adjacent to each other on a single screen. Alternatively, the option picker screen and the product information screen may be separate screens, with the option picker screen accessible via the "Select Purchase Option" button on the product information screen.

[0038] FIG. 2 illustrates an exemplary purchase page (300) that may be displayed on a purchaser terminal according to some embodiments of the present disclosure. The purchase page (300) includes a product information screen at the top and an option picker screen at the bottom. The option picker screen includes four selection items for quantity attributes. The purchase page (300) is intended for the purchase of roll toilet paper, which is an essential consumer good. However, purchasers may have difficulty deciding which selection item to select from among the quantity selection items presented through the option picker screen. Considering this, an option selection nudge may be displayed along with the option picker screen as the option selection guide information.

[0039] The above-described option selection nudge may be a graphic object that induces the selection of a specific selection item among multiple selection items presented through the option picker screen. In some embodiments of the present disclosure, the option selection nudge, which may be displayed together with the option picker screen displayed on the purchaser terminal of the first purchaser, may induce the selection of a specific selection item that has been frequently purchased based on the purchase history of the first purchaser. In this case, the selection item that the option selection nudge induces the selection of will be referred to as a frequently purchased selection item.

[0040] The above option selection nudge may include, for example, text directly specifying the above frequently purchased selection.

[0041] The above option selection nudge may further include additional information about personalized purchase history, such as information about the last time the frequently purchased item was purchased, the number of times the frequently purchased item was purchased, or the frequency of purchase of the frequently purchased item. Whether the additional information is further included in the option selection nudge may be dynamically determined based on the size of the area in which the option selection nudge (310) can be displayed. Furthermore, whether the additional information is further included in the option selection nudge may also be determined based on whether the importance score of the additional information exceeds a threshold.

[0042] The importance score for information regarding the last purchase of the frequently purchased items above may be determined to be higher the longer the last purchase was made. This is because, if a purchase was recent, the first-time buyer can easily select the desired item from the selections even without the option selection guide information provided through the option selection nudge.

[0043] The importance score for information regarding the number of purchases of the frequently purchased items may be determined to be higher the closer the number of purchases is to a minimum value and the maximum value. If the number of purchases falls below the minimum value, the reliability of the frequently purchased items is lower. If the number of purchases exceeds the maximum value, the primary purchaser can easily select the desired items from among the selections even without the option selection guide information provided through the option selection nudge.

[0044] The importance score for information regarding the frequency of purchase of the above frequently purchased items may be determined to be higher the closer the purchase frequency is to a minimum value and the maximum value. If the purchase frequency is below the minimum value, the reliability of the frequently purchased items is low. If the purchase frequency exceeds the maximum value, the first purchaser can easily select the desired items from among the selections even without the option selection guide information provided through the option selection nudge.

[0045] The above option selection nudge can be understood as personalized option selection guidance information, as the specific selection items that guide selection are determined based on the purchase history of the first purchaser. In other words, the option selection nudge displayed on each purchaser's terminal may guide the selection of different selection items.

[0046] Meanwhile, the option picker screen may be configured to select options for multiple attributes, rather than just one. For example, the option picker screen for the roll toilet paper product illustrated in FIG. 2 may have the length of the toilet paper as the first attribute and the number of toilet paper packages as the second attribute. As the attributes change, the frequently purchased options of the first purchaser will also change. Considering this, the option selection nudge may also be updated as the focused attribute changes.

[0047] When the above option picker screen is for selecting selection items for each of a plurality of attributes, the option picker screen may be configured with option picker areas for each attribute. For example, when a certain option picker screen is for selecting selection items for each of a first attribute, a second attribute, and a third attribute, the option picker screen may include an option picker area for the first attribute, an option picker area for the second attribute, and an option picker area for the third attribute. The option picker areas for each attribute may be arranged along a dragging axis of a purchase page including the option picker screen. For example, if the purchase page (300) described with reference to FIGS. 2 and 3 is configured to enable navigation to the remaining area not displayed on the display through a vertical dragging operation, the option picker areas for the first to third attributes may be arranged in the vertical direction. In some embodiments, the attribute having focus may be an attribute of an option picker area including a focus center line of a predetermined display.

[0048] In some other embodiments, the attribute that has focus may be an attribute of the option picker area that contains the point where the last user selection was made.

[0049] FIG. 2 illustrates an exemplary option selection nudge (310) displayed on a purchaser terminal of a first purchaser. It is assumed that the first purchaser has previously purchased the currently displayed product, 'AA Natural 3-ply Natural Pulp Roll Toilet Paper 30m', multiple times. Based on the above history, it is assumed that among the quantity selection items (1 pack, 2 packs, 3 packs, 4 packs), the first purchaser has the most history of purchasing 4 packs. In this assumed situation, when the first purchaser wishes to purchase the product 'AA Natural 3-ply Natural Pulp Roll Toilet Paper 30m' again, the option selection nudge (310) can present information that the first purchaser has previously purchased 4 packs the most. The first purchaser can access the previous option selection history presented through the option selection nudge (310) and make a decision to purchase 4 packs again without much thought.

[0050] In some embodiments, the option selection nudge (310) is not assigned an exclusive display area and may be displayed as a pop-up window overlaid on a predetermined screen among multiple screens included in the purchase page. FIG. 2 illustrates the option selection nudge (310) displayed as an overlay on a pop-up window. The option selection nudge (310) may disappear from the purchase page via a close button (313). FIG. 2 illustrates that the area (310a) that was covered by the option selection nudge (310) is displayed on the screen again as the option selection nudge (310) disappears.

[0051] The option selection nudge (310) may be displayed only in situations where frequently purchased items can be determined using the previous purchase history of the first purchaser. Therefore, when configuring the screen layout of the purchase page, if an exclusive area for the option selection nudge (310) is allocated in advance, the purchase page will inevitably be created with the display area for the option selection nudge (310) empty in situations where the frequently purchased items cannot be determined. This situation may cause a serious problem in the completeness of the purchase page, and therefore, the option selection nudge (310) is not assigned an exclusive display area, and can be displayed as an overlay pop-up window on a pre-designated screen among the multiple screens included in the purchase page.

[0052] Meanwhile, if the frequently purchased selection item is the selection item that currently offers the lowest unit price, the first buyer will be able to more easily decide on the frequently purchased selection item. Furthermore, if the frequently purchased selection item is the most sold selection item among multiple selection items according to real-time sales data, the first buyer will be able to more easily decide on the frequently purchased selection item. Considering this, the option selection nudge (310) may include a lowest unit price display badge (312) if the frequently purchased selection item currently offers the lowest unit price. Furthermore, if the frequently purchased selection item is the most popular selection item selected by multiple buyers, the option selection nudge (310) may include a popular item display badge (311).

[0053] Meanwhile, as illustrated in FIG. 4, the option selection nudge may include a selection button that triggers the selection of the frequently purchased selection item. As illustrated in FIG. 4, the option selection nudge (410) includes a selection button (411), and when the first purchaser selects the selection button (411), the option selection nudge (410) disappears from the screen, and the option picker screen is updated with the frequently purchased selection item selected.

[0054] The option selection nudge (410) including the selection button (411) may be displayed immediately above the option picker area of ​​the currently focused attribute, as illustrated in FIG. 4. After the purchase page (400) is displayed, the first purchaser's gaze will naturally flow from top to bottom, and in this case, the text of the frequently purchased selection items indicated on the option selection nudge (410) and the selection button (411) for selecting the frequently purchased selection items will be visible before the option picker area. If the first purchaser wants to make a quick selection, he or she will be able to select the frequently selected selection items without a difficult process by selecting the selection button (411) of the option selection nudge (410).

[0055] Meanwhile, in some embodiments, when the first purchaser selects the select button (411) and the option picker screen is updated with a frequently purchased item selected, the option picker screen may be updated to add a frequently purchased badge adjacent to the frequently purchased item. This will allow the first purchaser to intuitively sense that the frequently selected item is selected, and to continuously remind themselves that the frequently purchased item is currently selected because they pressed the select button (411) of the option selection nudge (410).

[0056] As illustrated in FIG. 5, the option selection nudge (410) displayed immediately above the option picker area of ​​the currently focused attribute may include a lowest unit display badge (413) if the frequently purchased selection item is the one that currently offers the lowest unit price, and may include a popular item display badge (412) if the frequently purchased selection item is the most popular selection item selected by multiple buyers.

[0057] Meanwhile, in some embodiments, the option selection nudge (510) displayed immediately above the option picker area of ​​the currently focused attribute, as illustrated in FIG. 6, may include a repurchase button (511) that accompanies the selection of the frequently purchased selection item. By selecting the repurchase button (511), the first purchaser can display the immediate purchase landing page (520), thereby eliminating the need to re-press the purchase button after completing the selection of the selection item through the option picker screen. In cases where the first purchaser needs to quickly complete the purchase, the repurchase button (511) may function as a quick and reliable personalized purchase shortcut button based on the purchaser's previous purchase option selection history.

[0058] As illustrated in FIG. 7, an option selection nudge (510) including a repurchase button (511) may include a lowest unit display badge (513) if the frequently purchased selection item is the one that currently offers the lowest unit price, and may include a popular item display badge (512) if the frequently purchased selection item is the most popular selection item selected by multiple buyers.

[0059] Meanwhile, according to the embodiments described above, the display of option selection nudges can be selectively performed depending on the category of the purchase target. For example, the option selection nudge may be displayed along with the option picker screen only if the category of the purchase target falls within a pre-defined category set. For high-priced items with low purchase frequency, displaying the option selection nudge may not be particularly meaningful, as most buyers will not have a purchase history for the product. Considering this, by selectively displaying the option selection nudge depending on the category of the purchase target, unnecessary consumption of computing resources can be reduced.

[0060] The above-mentioned pre-designated category set may include food and essential consumer goods. The above-mentioned pre-designated category set can be managed so that categories of products or services with an average purchase frequency calculated across all purchasers below a threshold are dynamically added. Of course, categories of products or services with an average purchase frequency calculated across all purchasers exceeding the threshold will be dynamically removed from the above-mentioned category set.

[0061] Meanwhile, if the category of the purchase target falls within the aforementioned pre-defined category set, expanding the purchase history for comparison when determining the frequently purchased items of the first purchaser to include similar purchase items rather than limiting it to items identical to the purchase target displayed on the purchase page can increase the reliability of the frequently purchased items. For example, if the purchase target displayed on the purchase page is Brand A plain milk, it may be desirable to determine the frequently purchased items by considering the first purchaser's purchase history of plain milk of other brands.

[0062] In consideration of these points, the shopping service server (100) determines the category of the first purchase target, and among the purchase targets of the category purchased by the first purchaser, determines a similar purchase target having purchase option information of a reference attribute corresponding to the first attribute, and determines whether the frequently purchased selection item exists by synthesizing the selection history of the first purchaser's selection items for the reference attribute among the purchase option information of the similar purchase target and the selection history of the first attribute of the first purchase target by the first purchaser. At this time, as described above, the shopping service server (100) may perform the determination of frequently purchased selection items that takes into account the similar purchase target only when the category of the first purchase target is included in a pre-specified category set.

[0063] Meanwhile, the reference attribute corresponding to the first attribute may be an attribute whose name is identical to the attribute name of the first attribute, or whose name has a similarity level higher than a threshold value. For example, if the name of the first attribute of the purchase option information of the current purchase target is "quantity" and the name of the reference attribute is "quantity," "quantity" and "quantity" may be determined to have a similarity level higher than a threshold value.

[0064] Meanwhile, when determining frequently purchased items by taking into account the similar purchase target, each selection item of the reference attribute may not be identical to each selection item of the first attribute. For example, if the similar purchase target is 2L of milk from brand A and the first purchase target is 1L of milk from brand B, and the first attribute is quantity, then each quantity option selected for the purchase of 2L of milk from brand A must be converted by half and then the frequently purchased selection items must be identified in order to accurately determine the selection items frequently purchased by the first purchaser.

[0065] In order to reflect the above situation, the shopping service server (100) may convert each of the plurality of selection items of the reference attribute to match at least one of the predetermined quantity and capacity of the first purchase target, and may determine a purchase score for each of the plurality of selection items of the first attribute by synthesizing the selection history of the first purchaser's selection items for the converted plurality of selection items of the reference attribute and the selection history of the first purchaser's selection items of the first attribute for the first purchase target. In addition, the shopping service server (100) may perform the conversion of each of the plurality of selection items of the reference attribute only when the plurality of selection items of the first attribute include at least one of the quantity and capacity.

[0066] Unlike what has been described with reference to FIGS. 1 to 7 so far, in some embodiments, the option selection guide information may be displayed within the option picker screen. As illustrated in FIG. 8, in some embodiments, a frequently purchased badge (610) for the frequently purchased selection item may be displayed in the display area of ​​the frequently purchased selection item. In the embodiment illustrated in FIG. 8, the purchase page (600) may provide space efficiency without requiring a separate area outside the option picker screen for displaying the option selection guide information.

[0067] Hereinafter, the configuration and operation of the online commerce system according to the present embodiment have been described with reference to FIGS. 1 through 8. The operation method of the online shopping service server (100) and the product information management system (200) of the online commerce system of the present disclosure will be understood in more detail with reference to other embodiments described below. Furthermore, the technical concepts that can be understood through the above-described embodiments of the processing system according to the present embodiment may be reflected in other embodiments described below, even if not specifically stated.

[0068] In addition, with respect to the configuration of the online shopping service server (100) and the purchaser terminal (10) described above, reference may be made to the hardware configuration of FIG. 12, which will be described later. That is, the online shopping service server (100) and the purchaser terminal (10) may have the hardware configuration described with reference to FIG. 12. In addition, the technical concepts that can be understood through several embodiments of the present disclosure described below may be applied to the online commerce system described above, even without separate description.

[0069] Next, a method for providing option selection guide information according to another embodiment of the present disclosure will be described with reference to FIG. 9. The method for providing option selection guide information according to this embodiment may be performed by one or more computing systems. Furthermore, some operations of the method for providing option selection guide information according to this embodiment may be performed by a first computing device, and the remaining operations may be performed by a second computing device. For example, some operations of the method for providing option selection guide information according to this embodiment may be performed by an online shopping service server, and the remaining operations may be performed by a purchaser terminal. Hereinafter, if the entity performing each operation is omitted, it will be understood that the entity performing the operation is the computing system. Furthermore, it should be noted that the online commerce system-related embodiments described with reference to FIGS. 1 to 8 can naturally be applied to the method for providing option selection guide information according to this embodiment, even without separate mention.

[0070] In step S100, purchase option information for the first purchase target, for which information provision has been requested by the first purchaser, is acquired. As described above, the purchase option information may include information on multiple selection items for the first attribute option for the first purchase target.

[0071] In step S200, among the multiple selection items of the first attribute, frequently purchased items for which the first purchaser recorded a purchase score above a threshold are determined. The purchase score may be a score calculated using a pre-specified calculation model using at least some of the following: purchase frequency, number of purchases, and days since the last purchase.

[0072] In step S300, an option picker screen is created for selecting one of the multiple selection items. The meaning of "creating an option picker screen" will be described with reference to the above-described matters with reference to FIG. 1.

[0073] In step S400, if there is a frequently purchased selection item among the plurality of selection items of the first attribute for which the first purchaser has recorded a purchase score higher than a reference value, an option selection nudge is additionally generated that is displayed together with the option picker screen and displays information about which of the plurality of selection items is a frequently purchased option.

[0074] Thereafter, the option selection nudge will be displayed on the purchaser's terminal on the purchase page as described with reference to FIGS. 2 to 8.

[0075] Next, a description will be made with reference to Fig. 10. Fig. 10 can be understood as a method for providing option selection guide information in a form displayed within an option picker screen, and can be understood with reference to Fig. 8. The method according to the present embodiment may include obtaining purchase option information for a first product (S100), determining a frequently purchased selection item among a plurality of selection items (S200), and generating an option picker screen in a form in which a frequently purchased badge is displayed in a display area of ​​the frequently purchased selection item (S310).

[0076] The methods according to the embodiments of the present invention described so far can be performed by executing a computer program implemented as computer-readable code. The computer program can be transmitted from a first computing device to a second computing device via a network such as the Internet, installed on the second computing device, and thus used on the second computing device.

[0077] FIG. 12 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure. The computing system (1000) of FIG. 12 may include one or more processors (1100), a system bus (1600), a communication interface (1200) connected to a purchaser terminal, a memory (1400) for loading a computer program (1500) executed by the processor (1100), and a storage (1300) for storing the computer program (1500).

[0078] The processor (1100) controls the overall operation of each component of the computing system (1000). The processor (1100) can perform operations for at least one application or program for executing methods / operations according to various embodiments of the present disclosure. The memory (1400) stores various data, commands, and / or information. The memory (1400) can load one or more computer programs (1500) from the storage (1300) to execute methods / operations according to various embodiments of the present disclosure. The storage (1300) can non-temporarily store one or more computer programs (1500).

[0079] The computer program (1500) may include one or more instructions implementing methods / operations according to various embodiments of the present disclosure. When the computer program (1500) is loaded into the memory (1400), the processor (1100) may execute the one or more instructions to perform the methods / operations according to various embodiments of the present disclosure.

[0080] For example, the computing system of FIG. 12 may be the online shopping service server described with reference to FIG. 1. In this case, the computing system described with reference to FIG. 12 may be configured using one or more physical servers included in a server farm based on cloud technology such as a virtual machine. In this case, at least some of the components illustrated in FIG. 12, such as the processor (1100), memory (1400), and storage (1300), may be virtual hardware, and the communication interface (1200) may also be configured with a virtualized networking element such as a virtual switch.

[0081] A computer program (1500) according to one embodiment may include instructions for obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; instructions for generating rendering data of an option picker screen for selecting any one of the plurality of selection items; instructions for additionally generating rendering data of an option selection nudge that is displayed together with the option picker screen and indicates information on which of the plurality of selection items is a frequently purchased option, when there is a frequently purchased selection item for which the first purchaser has recorded a purchase score higher than a reference value among the plurality of selection items; and instructions for transmitting the rendering data of the option picker screen and the rendering data of the option selection nudge to the purchaser terminal.

[0082] Although operations are depicted in a particular order in the drawings, this should not be construed as requiring that the operations be performed in the particular order depicted, or in any sequential order, or that all depicted operations must be performed to achieve the desired results. In certain situations, multitasking and parallel processing may be advantageous.

[0083] Although the embodiments of the present disclosure have been described with reference to the attached drawings, those skilled in the art will appreciate that the present disclosure can be implemented in other specific forms without changing the technical concepts or essential features thereof. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within a scope equivalent thereto should be interpreted as being included within the scope of the technical ideas defined by the present disclosure.

Claims

1. In a method performed by a computing system, A step of obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; A step of generating an option picker screen for selecting one of the above multiple selection items; and If there is a frequently purchased selection item among the above multiple selection items for which the first purchaser has recorded a purchase score higher than a reference value, a step of additionally generating an option selection nudge that is displayed together with the option picker screen and displays information about which of the above multiple selection items is a frequently purchased option, How to provide information on option selection guides.

2. In paragraph 1, The steps to additionally create the above option selection nudge are: This is performed only when the category of the above first purchase target is included in the pre-designated category set. How to provide information on option selection guides.

3. In paragraph 1, The steps to additionally create the above option selection nudge are: A step for determining the category of the first purchase target; A step of determining a similar purchase target having purchase option information of a reference attribute corresponding to the first attribute among the purchase targets of the above category purchased by the above first purchaser; and A step of determining whether the frequently purchased selection item exists by synthesizing the selection history of the first purchaser for the reference attribute among the purchase option information of the similar purchase target and the selection history of the first attribute of the first purchase target by the first purchaser, How to provide information on option selection guides.

4. In paragraph 3, The step of determining the similar purchase target and the step of determining whether the frequently purchased item exists are characterized in that they are performed only when the category of the first purchase target is included in a pre-specified category set. How to provide information on option selection guides.

5. In paragraph 3, The reference property corresponding to the above first property is, An attribute having an attribute name that is identical to the attribute name of the first attribute above or has a similarity level higher than the standard value, How to provide information on option selection guides.

6. In paragraph 3, The step of determining whether the frequently purchased selection item exists by synthesizing the selection history of the first purchaser for the reference attribute among the purchase option information of the similar purchase target and the selection history of the first attribute of the first purchase target of the first purchase target is as follows. A step of converting each of the plurality of selection items of the reference attribute so as to match at least one of the predetermined quantity and capacity of the first purchase target; and A step of determining a purchase score for each of the plurality of selection items of the first attribute by synthesizing the selection history of the first purchaser for the plurality of selected items converted from the above reference attribute and the selection history of the first purchaser for the first attribute for the first purchase target. How to provide information on option selection guides.

7. In paragraph 6, The step of converting and the step of determining the purchase score are characterized in that they are performed only when the plurality of selection items of the first attribute include at least one of quantity and capacity. How to provide information on option selection guides.

8. In paragraph 1, The above option selection nudge is, It is displayed in an adjacent location of the option picker screen as a pop-up window without being given an exclusive display area. How to provide information on option selection guides.

9. In paragraph 1, The above option selection nudge is, It is displayed in an adjacent position on the above option picker screen, and includes a selection button for selecting the frequently purchased selection item, and automatically disappears when the button is selected. How to provide information on option selection guides.

10. In paragraph 9, By selecting the selection button of the above option selection nudge, if the frequently purchased selection item is selected among the plurality of selection items, the step of updating the option picker screen so that a frequently purchased badge is added adjacent to the frequently purchased selection item is further included. How to provide information on option selection guides.

11. In paragraph 1, The above option selection nudge is, Including a re-purchase button that involves selection of the above frequently purchased selection items, The above repurchase button is such that, in response to the selection of the above repurchase button, the purchase landing page is displayed immediately. How to provide information on option selection guides.

12. In paragraph 1, The above option selection nudge is, If the above frequently purchased selection is one that currently offers the lowest unit price, the lowest unit includes a display badge, How to provide information on option selection guides.

13. In paragraph 1, The above option selection nudge is, If the above frequently purchased selection is a popular selection that has been selected the most by multiple buyers, it includes a popular item display badge. How to provide information on option selection guides.

14. In a method performed by a computing system, A step of obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; A step of generating an option picker screen for selecting one of the above multiple selection items; and The above option picker screen displays a frequent purchase badge for a frequently purchased selection item among multiple selection items, if the first purchaser has a purchase score above the reference value. How to provide information on option selection guides.

15. In computing systems, A communication interface connected to the buyer terminal of the first buyer; Memory that loads the program that provides information on frequently purchased items; and Including one or more processors executing the above purchase option information providing program, The above frequently purchased selection information provision program is: An instruction for obtaining purchase option information for a first purchase target for which provision of information has been requested by a first purchaser, wherein the purchase option information includes information on a plurality of selection items for options of a first attribute of the first purchase target; An instruction for generating rendering data of an option picker screen for selecting one of the above multiple selection items; and An instruction for additionally generating rendering data of an option selection nudge that is displayed together with the option picker screen and displays information about which of the plurality of selection items is a frequently purchased option, if there is a frequently purchased selection item among the plurality of selection items for which the first purchaser recorded a purchase score higher than a reference value; and Including an instruction for transmitting rendering data of the above option picker screen and rendering data of the above option selection nudge to the purchaser terminal. Option selection guide information provision system.

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