Method, electronic device, and recording medium for providing product information

Abstract

A method for providing product information by an electronic device according to an embodiment of the present disclosure may comprise the steps of: acquiring, from a user terminal, a request to provide a detailed page for a product; identifying a category and a price of the product; on the basis of the category and price of the product, identifying at least one conditional coupon in which a usage condition has been configured; and providing the detailed page for the product to the user terminal, the detailed page including the at least one conditional coupon in which the usage condition has been configured.

Description

Methods for providing product information, electronic devices and recording media

[0001] The present disclosure relates to a technology for providing product information.

[0002] Recent technological advancements have led to a shift in consumer behavior from purchasing bulk items at low prices at large supermarkets to purchasing necessities in limited quantities at low prices, regardless of whether online or offline. In particular, advances in e-commerce technology have led to an increase in the number of people ordering items through web pages or apps.

[0003] To purchase a desired product, a user accesses an online store application, searches for the desired product, selects it, and accesses its details page. The product details page contains a wealth of information, allowing the user to decide whether to purchase the product based on its content.

[0004] Meanwhile, operators of online stores are offering membership services to encourage users to continue purchasing. Users can sign up for subscription-based membership services, pay a subscription fee, and enjoy the benefits offered to members. For operators, getting users to sign up and maintain membership services is becoming one of the most important priorities.

[0005] Additionally, operators of online stores offer various discount coupons to encourage users to make purchases. Ensuring users can easily identify and use discount coupons is becoming a key priority for operators.

[0006] According to one embodiment of the present disclosure, a technical problem is to provide a user with a conditional coupon and to provide a recommended product for achieving a usage condition set in the conditional coupon.

[0007] According to one embodiment of the present disclosure, a technical problem is to simplify a payment page by including only essential information on the payment page for purchasing a product.

[0008] According to one embodiment of the present disclosure, a technical solution is to clearly inform users of information regarding payment benefits and savings by displaying the payment benefit area and savings area separately on the product detail page.

[0009] According to one embodiment of the present disclosure, a method for providing product information in an electronic device may include: obtaining a request from a user's terminal to provide a detailed page for a product; confirming a category and price of the product; confirming at least one conditional coupon with set usage conditions based on the category and price of the product; and providing a detailed page for the product including at least one conditional coupon with set usage conditions to the user's terminal.

[0010] The conditions of use according to one embodiment may include a threshold price condition regarding the total price of products to be purchased or a threshold quantity condition regarding the total number of products to be purchased.

[0011] In one embodiment, when the category of the product includes a first category and a second category, the at least one conditional coupon may include at least one first conditional coupon related to the first category and at least one second conditional coupon related to the second category.

[0012] The method of providing according to one embodiment further includes a step of checking the expiration date of the at least one first conditional coupon and the at least one second conditional coupon, and the step of providing a detailed page for the product to the user's terminal may include a step of providing a detailed page for the product including the at least one first conditional coupon to the user's terminal when the at least one first conditional coupon has a shorter expiration date than the at least one second conditional coupon.

[0013] The method according to one embodiment further includes a step of confirming one category preferred by the user among the first category and the second category based on the purchase history of the user, and the step of providing a detailed page for the product to the user's terminal may include a step of providing a detailed page for the product including a second conditional coupon related to the second category to the user's terminal when the category preferred by the user is the second category.

[0014] According to one embodiment, the at least one conditional coupon may include at least one of a third conditional coupon having a threshold price condition set to be higher than the price of the product or a fourth conditional coupon having a threshold quantity condition set to be higher than the quantity of the product.

[0015] The method of providing according to one embodiment further includes a step of identifying at least one recommended product for satisfying the threshold price condition based on the category and price of the product, when the at least one conditional coupon includes the third conditional coupon, wherein the at least one recommended product may be included in one area of ​​the detailed page.

[0016] The method according to one embodiment further includes a step of identifying a first recommended product among the at least one recommended product that the user has purchased in the past based on the purchase history of the user, and the first recommended product may be included in one area of ​​the detailed page.

[0017] According to one embodiment, if the user is a membership member, the product detail page may include a quantity setting icon for the product, and if the user is not a membership member, the product detail page may not include the quantity setting icon.

[0018] The method according to one embodiment may further include: obtaining a purchase request for the product from the user's terminal; providing a simplified payment page for performing payment for the product to the user's terminal if the user is a membership member; and providing a payment page for performing payment for the product to the user's terminal if the user is not a membership member. The simplified payment page may not include the quantity setting icon, and the payment page may include the quantity setting icon.

[0019] The product detail page according to one embodiment includes a payment benefit area in which payment benefit information is displayed and an accumulation area in which accumulation information is displayed, wherein the payment benefit information includes information on a discount amount according to a payment method, interest-free installment information, and information on a later payment, and the accumulation information may include information on an accumulation amount according to payment.

[0020] According to one embodiment, when the discount amount is greater than or equal to the accumulated amount, the payment benefit area may be displayed above the accumulated amount area on the product detail page, and when the discount amount is less than the accumulated amount, the payment benefit area may be displayed below the accumulated amount area on the product detail page.

[0021] An electronic device according to one embodiment of the present disclosure includes a communication circuit communicatively connected to a user's terminal; one or more processors; and one or more memories storing one or more instructions, wherein the one or more processors are configured to obtain a request for providing a detailed page for a product from the user's terminal by executing the one or more instructions, confirm a category and a price of the product, confirm at least one conditional coupon with a set usage condition based on the category and the price of the product, and provide a detailed page for the product including the at least one conditional coupon with the set usage condition to the user's terminal.

[0022] In a non-transitory computer-readable recording medium having recorded thereon a program for executing a method for providing product information by an electronic device according to one embodiment of the present disclosure, the method for providing product information may include: obtaining a request from a user's terminal to provide a detailed page for a product; confirming a category and a price of the product; confirming at least one conditional coupon with set usage conditions based on the category and price of the product; and providing a detailed page for the product including at least one conditional coupon with set usage conditions to the user's terminal.

[0023] According to one embodiment of the present disclosure, a conditional coupon may be provided to a user, and a recommended product may be provided for achieving a usage condition set in the conditional coupon.

[0024] According to one embodiment of the present disclosure, a payment page for purchasing a product can be simplified by including only essential information on the payment page.

[0025] According to one embodiment of the present disclosure, by displaying the payment benefit area and the accumulation area separately on the product detail page, information regarding payment benefits and accumulation can be clearly recognized by the user.

[0026] FIG. 1 is a diagram illustrating a system according to one embodiment of the present disclosure.

[0027] FIG. 2 is a diagram illustrating an electronic device according to one embodiment of the present disclosure.

[0028] FIG. 3 is a processing flowchart of an electronic device according to one embodiment of the present disclosure.

[0029] FIG. 4a and FIG. 4b are diagrams illustrating a product detail page according to one embodiment of the present disclosure.

[0030] FIGS. 5A and 5B are diagrams illustrating a pop-up window for displaying a conditional coupon according to one embodiment of the present disclosure.

[0031] FIG. 6 is a diagram illustrating an event product list page according to one embodiment of the present disclosure.

[0032] FIGS. 7A and 7B are diagrams illustrating a product detail page according to one embodiment of the present disclosure.

[0033] FIGS. 8A and 8B are diagrams illustrating a simplified payment page according to one embodiment of the present disclosure.

[0034] FIG. 9 is a diagram illustrating a product detail page according to one embodiment of the present disclosure.

[0035] The terms used in the embodiments have been selected from widely used and common terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names of terms, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0036] When a part of the specification is said to "include" a component, this does not exclude other components, but rather implies the inclusion of other components, unless otherwise specifically stated. Furthermore, terms such as "part" and "module" used in the specification mean a unit that processes at least one function or operation, which may be implemented in hardware, software, or a combination of hardware and software.

[0037] The expression “at least one of a, b, and c” described throughout the specification may encompass ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c’, or ‘all of a, b, and c’.

[0038] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0039] Below, embodiments of the present disclosure are described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

[0040] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0041] In describing the embodiments, descriptions of technical details that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey the gist more clearly.

[0042] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0043] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0044] At this time, it will be understood that each block of the processing flowchart drawings and combinations of the flowchart drawings can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment create a means for performing the functions described in the flowchart block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to implement the functions in a specific manner, so that the instructions stored in the computer-available or computer-readable memory can also produce a manufactured item that includes an instruction means for performing the functions described in the flowchart block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0045] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0046] FIG. 1 is a diagram illustrating a system (10) according to one embodiment of the present disclosure. The system (10) disclosed in this document may be a system (10) related to an e-commerce service. The e-commerce service may be an online store (store) service that mediates between sellers and buyers online, enabling the buying and selling of goods. The system (10) according to one embodiment may include an electronic device (100) and a terminal (200).

[0047] According to one embodiment, the user's terminal (200) may be a device used by a purchaser to purchase a product. The user can access the application through the user's terminal (200), search for a desired product through the application, and place an order.

[0048] According to one embodiment, an electronic device (100) may be a server for operating an e-commerce service. The electronic device (100) may be a front-end electronic device that provides a GUI environment to a user's terminal (200). The electronic device (100) may be an electronic device that provides a webpage or application that can be visually viewed by the user to the user's terminal (200). The electronic device (100) may operate an application or webpage related to an online store service. The electronic device (100) may manage various programs (software) for operating the online store service. The electronic device (100) may be connected to the user's terminal (200) in communication with the user's terminal and transmit and receive various information. The electronic device (100) may obtain various information related to an application from the electronic device and provide the information to other devices.

[0049] A user can input a keyword into a terminal (200). The terminal (200) can transmit the input keyword to an electronic device (100). The electronic device (100) can check multiple items corresponding to the keyword. The electronic device (100) can transmit a search results page including information about multiple items to the terminal (200). The terminal (200) can display a search results page including information about multiple items corresponding to the keyword. The user can select one of multiple products included in the search results page through the terminal (200). The terminal (200) can receive and display a detailed page regarding the selected product from the electronic device (100).

[0050] FIG. 2 is a diagram illustrating an electronic device (100) according to one embodiment of the present disclosure. The electronic device (100) according to one embodiment may include a processor (110), a memory (120), and a communication circuit (130). At least one of the components included in the electronic device (100) may be omitted, or another component may be added to the electronic device (100). Additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (100) may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (100) may be connected to each other via a bus, a general purpose input / output (GPIO), a serial peripheral interface (SPI), or a mobile industry processor interface (MIPI), and may exchange data and / or signals.

[0051] According to one embodiment, the processor (110) of the electronic device (100) is a component that can perform calculations or data processing related to control and / or communication of each component of the electronic device (100), and can be operatively connected to the components of the electronic device (100). The processor (110) can load commands or data received from other components of the electronic device (100) into the memory (120), process the commands or data stored in the memory (120), and store the resulting data. Unless there are special circumstances, the processor (110) in the present disclosure may mean a set of one or more processors (110).

[0052] The memory (120) of the electronic device (100) according to one embodiment may store various data used by at least one component (e.g., the processor (110)). The memory (120) may store instructions for the operation of the processor (110) described above. The program may be stored as software in the memory (120) and may include, for example, an operating system, middleware, or an application. Unless otherwise specified, the memory (120) in the present disclosure may mean a set of one or more memories (120).

[0053] According to one embodiment, the communication circuit (130) of the electronic device (100) can establish a wired or wireless communication channel with an external device (e.g., a terminal (200)) and transmit and receive various data with the external device. The communication circuit (130) of the electronic device (100) can include at least one port for connecting to the external device via a wired cable in order to communicate with the external device via a wire. The communication circuit (130) of the electronic device (100) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) by including a cellular communication module. According to one embodiment, the communication circuit (130) of the electronic device (100) can include a short-range communication module to transmit and receive data with the external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB), but is not limited thereto.

[0054] An electronic device (100) according to one embodiment may further include a display (not shown). The display may visually provide various information to the outside under the control of the processor (110). The display may include a touch circuit configured to detect a user's touch or a sensor circuit configured to measure the intensity of a force generated by a touch.

[0055] FIG. 3 is a processing flowchart of an electronic device (100) according to one embodiment of the present disclosure.

[0056] Referring to processing flowchart 300, the processor (110) of an electronic device (100) according to one embodiment may, in step 310, obtain a request from a user's terminal (200) to provide a detailed page for a product. The user may select a desired product through the terminal (200) to check detailed information about the desired product. For example, the user may select a desired product from a search results page through the terminal (200). In response to the user's input for selecting the desired product, the terminal (200) may transmit a request to the electronic device (100) to provide a detailed page for the product. The processor (110) of the electronic device (100) may receive a request to provide a detailed page for the product transmitted from the terminal (200) through the communication circuit (130).

[0057] In one embodiment, the processor (110) can verify the category and price of a product at step 320. The processor (110) can verify the category and price of a product selected by the user. The product category may be, for example, daily necessities, disposable products, or electronic products. The product category may be one or more. That is, a single product may fall into a first category and a second category. For example, a product called lotion may have two categories, such as daily necessities and skin care.

[0058] According to one embodiment, the processor (110) may, at step 330, identify at least one conditional coupon with usage conditions set based on the category and price of the product. The memory of the electronic device (100) may store a plurality of conditional coupons with various usage conditions set, and the processor (110) may identify at least one conditional coupon suitable for the product among the plurality of conditional coupons. The usage conditions may include a threshold price condition regarding the total price of products to be purchased or a threshold quantity condition regarding the total number of products to be purchased. A conditional coupon with a threshold price condition may be, for example, a 2,000 won discount coupon for a purchase of 20,000 won or more. A conditional coupon with a threshold quantity condition may be, for example, a 3% discount coupon for a purchase of 3 or more. A conditional coupon may be a coupon that provides a discount based on a specific discount amount or a specific discount rate. A conditional coupon may be a coupon exclusive to membership members or a coupon that can be used by both general members and membership members.

[0059] In one embodiment, if a product category includes multiple categories, i.e., if the product falls into multiple categories, the processor (110) may identify conditional coupons associated with each of the multiple categories. For example, if the product category includes a first category and a second category, the processor (110) may include at least one first conditional coupon associated with the first category and at least one coupon associated with the second category.

[0060] In one embodiment, at least one conditional coupon may include at least one of a third conditional coupon with a threshold price condition exceeding the price of the product, or a fourth conditional coupon with a threshold quantity condition exceeding the quantity of the product. For example, if the price of the product is 10,000 won, the processor (110) may identify conditional coupons with a threshold price condition exceeding 10,000 won. For example, if the quantity of the product selected by the user is 2, the processor (110) may identify conditional coupons with a threshold quantity condition exceeding 2.

[0061] In one embodiment, at least one conditional coupon may include at least one of a conditional coupon associated with a first category and having a threshold price condition, a conditional coupon associated with the first category and having a threshold quantity condition, a conditional coupon associated with a second category and having a threshold price condition, and a conditional coupon associated with the second category and having a threshold quantity condition. For example, at least one conditional coupon may be associated with a category called "July Daily Necessities Fair" and include a 2,000 won discount coupon for purchases of 20,000 won or more. For example, at least one conditional coupon may be associated with a category called "July Daily Necessities Fair" and include a 2% discount coupon for purchases of 30,000 won or more. For example, at least one conditional coupon may be associated with a category called "Summer Skincare Sale" and include a 2,000 won discount coupon for purchases of 20,000 won or more. For example, at least one conditional coupon may be related to a category called 'Summer Skincare Sale' and include a 10,000 won discount coupon for purchasing 3 or more products in that category.

[0062] In one embodiment, the processor (110) may, at step 340, provide a detailed page for a product including at least one conditional coupon with set usage conditions to the user's terminal (200). The user's terminal (200) may display the detailed page for the product. The user may confirm at least one conditional coupon on the detailed page for the product displayed on the user's terminal (200).

[0063] Assume that at least one conditional coupon includes at least one first conditional coupon associated with a first category of a product and at least one second conditional coupon associated with a second category of a product. In this case, the processor (110) according to one embodiment can check the expiration dates of the at least one first conditional coupon and the at least one second conditional coupon. The processor (110) can display a coupon with a relatively shorter expiration date among the at least one first conditional coupon and the at least one second conditional coupon on a detail page. Specifically, if the at least one first conditional coupon has a shorter expiration date than the at least one second conditional coupon, the processor (110) can provide a detail page of a product including the at least one first conditional coupon to the user's terminal (200). Through this, by including conditional coupons with a short expiration date on the detail page for the product, the user can be encouraged to use the corresponding conditional coupon.

[0064] Assume that at least one conditional coupon includes at least one first conditional coupon related to a first category of a product and at least one second conditional coupon related to a second category of a product. According to one embodiment, the processor (110) may identify one of the first and second categories preferred by the user based on the user's purchase history. The processor (110) may include the conditional coupon related to the user's preferred category in a detail page. If the user's preferred category is the second category, the processor (110) may provide the user's terminal (200) with a detail page of a product including a second conditional coupon related to the second category. The processor (110) may determine the user's preferred category by comparing the total purchase amount of products corresponding to the first category with the total purchase amount of products corresponding to the second category based on the user's purchase history over the past year. For example, if the total purchase amount of products belonging to the first category is 1,000,000 won and the total purchase amount of products belonging to the second category is 100,000 won based on the user's purchase history over the past year, the processor (110) may determine (or confirm) that the user prefers the second category. According to another embodiment, the processor may determine the total purchase quantity of products belonging to the first category and the total purchase quantity of products belonging to the second category based on the user's purchase history over the past month.

[0065] Assume that at least one conditional coupon includes a third conditional coupon with a threshold price condition set higher than the price of the product. In this case, the processor (110) can identify at least one recommended product that satisfies the threshold price condition based on the product category and price. The processor (110) can include at least one recommended product in one area of ​​the detail page. That is, the detail page can include at least one conditional coupon and at least one recommended product that satisfies the threshold price condition of the conditional coupon. In one embodiment, the processor (110) can identify a first recommended product that the user has previously purchased among the at least one recommended product based on the user's purchase history. The first recommended product can be included in one area of ​​the detail page. That is, the user can more easily use the conditional coupon by receiving recommended products in their preferred category and recommended products that they have purchased through the detail page.

[0066] FIG. 4a and FIG. 4b are diagrams illustrating a product detail page according to one embodiment of the present disclosure.

[0067] Referring to FIGS. 4A and 4B , a user's terminal (200) according to one embodiment may receive a product detail page (400) from an electronic device (100) and display it on a display. The product detail page (400) may include an additional discount area (410) including at least one conditional coupon. At least one conditional coupon (411) may be displayed in the additional discount area (410). The at least one conditional coupon (411) may be related to a product category and include a discount coupon for which a threshold price condition is set. For example, the at least one conditional coupon (411) may include a 2,000 won discount coupon for a purchase of 20,000 won or more, a 4,000 won discount coupon for a purchase of 30,000 won or more, and a 10,000 won discount coupon for a purchase of 50,000 won or more. When the user's terminal (200) receives a user input for selecting the More icon (413) included in the additional discount area (410), it can display a pop-up window for displaying at least one conditional coupon (411). The pop-up window for displaying at least one conditional coupon (411) will be described using FIGS. 5A and 5B.

[0068] Referring to FIG. 5A, a pop-up window (500a) according to one embodiment may include at least one conditional coupon (505) related to a product category. A user may download and use at least one conditional coupon (505). Referring to FIG. 5B, a pop-up window (500b) according to one embodiment may include at least one first conditional coupon (510) related to a first category and at least one second conditional coupon (520) related to a second category. That is, when a product category includes a first category and a second category, the pop-up window (500b) may separately display at least one first conditional coupon (510) and at least one second conditional coupon (520). A user may download all conditional coupons by using the "Receive All" icon (507).

[0069] Returning to FIGS. 4a and 4b, if the user's terminal (200) receives a user input for selecting the event product view icon (415) included in the additional discount area (410), the terminal may display a event product list page related to the corresponding category. Alternatively, returning to FIG. 5a, if the user input for selecting the add product and receive discount icon (501) included in the pop-up window (500a), the terminal may display a event product list page related to the corresponding category. The event product list page will be described using FIG. 6.

[0070] Referring to FIG. 6, the event product list page (600) may include multiple event products related to a given category. On the event product list page (600), a user can check event products in the same category as the product and add them to their shopping cart.

[0071] FIG. 7a is a diagram illustrating a product detail page according to one embodiment of the present disclosure.

[0072] Referring to FIG. 7A, a user's terminal (200) according to one embodiment may display a product detail page (700a). The product detail page (700a) may include a quantity setting icon (701) for the product. Specifically, if the user is a membership member, the product detail page (700a) may include a quantity setting icon (701). If the user is a general member, not a membership member, the product detail page may not include a quantity setting icon for the product. A user who is a membership member may set the quantity of the product he or she wishes to purchase through the quantity setting icon (701) on the product detail page. That is, the user may change (set) the purchase quantity through the quantity setting icon (701) to achieve the usage conditions set for a conditional coupon. If the purchase quantity is set through the quantity setting icon (701), the final purchase amount according to the set purchase quantity may be displayed on the product detail page (700a). If the conditions for using a conditional coupon are met due to a change in the purchase quantity, a message indicating that the conditional coupon has been applied may be displayed on the details page (700a). The final purchase price, reflecting the discount amount (or discount rate) of the conditional coupon, may be displayed on the details page (700a).

[0073] FIG. 7B is a diagram illustrating a simplified payment page (710) according to one embodiment of the present disclosure. The simplified payment page (710) is a bottom sheet for performing payment for a product and may be referred to as a handler. If the user is a membership member, a quantity setting icon may be displayed on the product details page. If the user is a general member, not a membership member, a quantity setting icon (711) may be displayed on the simplified payment page (710). The user can conveniently proceed with payment for the product by selecting the purchase icon on the simplified payment page (710).

[0074] According to one embodiment, the processor (110) of the electronic device (100) may obtain a purchase request for a product from the user's terminal (200). The user may use the user's terminal (200) to select a purchase icon displayed on the product's details page. In response to receiving the user's input for selecting the purchase icon, the user's terminal (200) may transmit a purchase request for the product to the electronic device (100). The processor (110) may determine whether the user is a membership member who has subscribed to a membership service. If the user is a membership member, the processor (110) may provide a simplified payment page to the user's terminal (200) for performing payment for the product in response to the purchase request. If the user is not a membership member, the processor (110) may provide a payment page to the user's terminal (200) for performing payment for the product in response to the purchase request. The simplified payment page may not include a quantity setting icon, and the payment page may include a quantity setting icon.

[0075] FIGS. 8A and 8B are diagrams illustrating a simplified payment page according to one embodiment of the present disclosure.

[0076] Referring to FIG. 8a, the simplified payment page (800a) may include product information, product price, expected arrival date, and a quantity setting icon (810). The product price may include the price before discount and the final amount with the discount reflected. The simplified payment page (800a) may include information (820) regarding services related to the product. That is, among the various pieces of information included in the product detail page, only essential information may be displayed on the simplified payment page (800a). The quantity setting icon (810) may be displayed near the area where the final amount is displayed on the simplified payment page (800a). Meanwhile, the quantity setting icon (810) may be included on the simplified payment page (800a) only if the user is a general member, not a membership member. That is, if the user is not a membership member, the simplified payment page (800a) as shown in FIG. 8a may be provided to the user's terminal (200).

[0077] Referring to Figure 8b, the simplified payment page (800b) may include product information, product price, and expected arrival date. If the user is a membership member, the simplified payment page (800b) may not include a quantity setting icon. In other words, if the user is a membership member, the simplified payment page (800b) as shown in Figure 8b may be provided to the user's terminal (200).

[0078] FIG. 9 is a diagram illustrating a product detail page according to one embodiment of the present disclosure.

[0079] Referring to FIG. 9, a user terminal (200) according to one embodiment may display a product detail page (900). The product detail page (900) may include a payment benefit area (911) where payment benefit information is displayed and an accumulation area (913) where accumulation information is displayed. The payment benefit information may include information on discount amounts according to payment methods, interest-free installment information, and information on later payments. The accumulation information may include information on accumulation amounts according to payment. The title "Payment Benefits" may be displayed on the left (or top) of the payment benefit area (911), and the title "Accumulation" may be displayed on the left (or top) of the accumulation area (913).

[0080] According to one embodiment, the positions where the payment benefit area (911) and the savings area (913) are displayed on the detail page (900) may be determined based on the size of the benefit provided to the user. If the discount amount is greater than the savings amount, the payment benefit area (911) may be displayed above the savings area (913) on the product detail page. If the discount amount is less than the savings amount, the payment benefit area (911) may be displayed below the savings area (913) on the product detail page (900).

[0081] According to one embodiment, the positions where the payment benefit area (911) and the accumulation area (913) are displayed on the detail page (900) may be determined based on the user's preferences. The processor (110) may determine whether the user prefers payment benefits or accumulation based on the user's purchase history. For example, if the number of times the user has used payment benefits over a certain period of time is greater than the number of times the user has used accumulation, the processor (110) may determine that the user prefers payment benefits. If the user prefers payment benefits, the processor (110) may include the payment benefit area (911) above the accumulation area (913).

[0082] If only one of the payment benefits and accrual benefits applies to a particular product, only the applicable benefit may be included on the details page. For example, if only the payment benefit applies to a particular product, the accrual section may not be included on the details page.

[0083] Meanwhile, the present specification and drawings disclose preferred embodiments of the present invention. Although specific terms have been used, they are used in a general sense only to easily explain the technical contents of the present invention and to assist in understanding the invention, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modified examples based on the technical concept of the present invention are possible in addition to the embodiments disclosed herein.

[0084] The device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands that can be executed on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code can be stored and executed in a distributed manner. The medium is readable by a computer, stored in a memory, and executed by a processor.

[0085] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ integrated circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, Python, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms such as "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical structures. These terms can also encompass a series of software routines, such as those associated with a processor.

[0086] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In a method for providing product information on an electronic device, A step of obtaining a request from a user's terminal to provide a detailed page for a product; Step of checking the category and price of the above product; A step of checking at least one conditional coupon having usage conditions set based on the category and price of the above product; and A method of providing, comprising the step of providing a detailed page for the product including at least one conditional coupon for which the above usage conditions are set to a user's terminal.

2. In paragraph 1, The above terms of use are: A method of providing, comprising a threshold price condition regarding the total price of products to be purchased or a threshold quantity condition regarding the total number of products to be purchased.

3. In paragraph 2, A method of providing, wherein, when the category of the product includes a first category and a second category, the at least one conditional coupon includes at least one first conditional coupon related to the first category and at least one second conditional coupon related to the second category.

4. In paragraph 3, Further comprising a step of checking the expiration date of at least one first conditional coupon and at least one second conditional coupon, The step of providing the detailed page for the above product to the user's terminal is as follows: A method of providing, comprising the step of providing a detailed page of the product including the at least one first conditional coupon to the user's terminal when the at least one first conditional coupon has a shorter expiration date than the at least one second conditional coupon.

5. In paragraph 3, Further comprising a step of confirming one category preferred by the user among the first category and the second category based on the purchase history of the user; The step of providing the detailed page for the above product to the user's terminal is as follows: A method of providing, comprising the step of providing a detailed page of the product including a second conditional coupon related to the second category to the terminal of the user when the category preferred by the user is the second category.

6. In paragraph 2, At least one of the above conditional coupons, A method of providing a product, comprising at least one of a third conditional coupon having a threshold price condition higher than the price of the product or a fourth conditional coupon having a threshold quantity condition higher than the quantity of the product.

7. In paragraph 6, If the at least one conditional coupon includes the third conditional coupon, the method further includes a step of identifying at least one recommended product to satisfy the threshold price condition based on the category and price of the product. A method of providing at least one recommended product, wherein the at least one recommended product is included in one area of ​​the detailed page.

8. In paragraph 7, Based on the purchase history of the user, the method further includes a step of checking a first recommended product among the at least one recommended product that the user has purchased in the past, A method of providing the above first recommended product, which is included in one area of ​​the above detailed page.

9. In paragraph 1, If the user is a membership member, the product detail page includes a quantity setting icon for the product. A method of providing that, if the user is not a membership member, the product detail page does not include the quantity setting icon.

10. In paragraph 9, A step of obtaining a purchase request for the product from the user's terminal; If the user is a membership member, a step of providing a simplified payment page for making payment for the product to the user's terminal; and If the user is not a membership member, the method further includes providing a payment page to the user's terminal for making a payment for the product. A method of providing a simplified payment page, wherein the simplified payment page does not include the quantity setting icon, and the payment page includes the quantity setting icon.

11. In paragraph 1, The detailed page of the above product includes a payment benefit area where payment benefit information is displayed and an accumulation area where accumulation information is displayed. The above payment benefit information includes information on discount amounts according to payment method, interest-free installment information, and information on later payment. A method of providing the above accrual information, which includes information on the accrual amount according to payment.

12. In paragraph 11, If the above discount amount is greater than the above accumulated amount, the payment benefit area is displayed above the accumulated amount area on the product detail page. A method of providing that, if the above discount amount is less than the above accumulated amount, the payment benefit area is displayed below the accumulated amount area on the product detail page.

13. In electronic devices, A communication circuit connected to the user's terminal; one or more processors; and Contains one or more memories that store one or more instructions, The one or more processors, by executing the one or more instructions, Obtain a request from the user's terminal to provide a detailed page about the product, Check the category and price of the above product, Based on the category and price of the above product, check for at least one conditional coupon with set usage conditions, An electronic device configured to provide a user's terminal with a detailed page for the product including at least one conditional coupon for which the above conditions of use are set.

14. A non-transitory computer-readable recording medium having recorded thereon a program for executing a method of providing product information by an electronic device on a computer, The method of providing the above product information is as follows: A step of obtaining a request from a user's terminal to provide a detailed page for a product; Step of checking the category and price of the above product; A step of checking at least one conditional coupon having usage conditions set based on the category and price of the above product; and A non-transitory recording medium comprising a step of providing a detailed page for the product including at least one conditional coupon for which the above usage conditions are set to a user's terminal.

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